tourism statistics india 2020

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From India to the world: Unleashing the potential of India’s tourists

Boosted by rising economic prosperity  and a fast-growing economy, India is set to be an important global source market for leisure travel. India is now the fifth-largest economy, and its population has surpassed China’s to become the largest in the world, at over 1.4 billion people. 1 World Bank national accounts data, GDP (current US$) India, accessed September 2023; World population prospects 2022 , United Nations Department of Economic and Social Affairs, Population Division, 2022. And the population is young—the median age is 27.6, more than ten years younger than that of most major economies. 2 World population prospects 2022 . What's more, consumption of goods and services, including leisure and recreation, is forecast to double by 2030. 3 “India’s impending economic boom,” Morgan Stanley, November 8, 2022. Adding a strong postpandemic travel recovery, and a growing appetite for international travel, these factors point to India’s significant potential for outbound tourism.

India is now the fifth-largest economy, and its population has surpassed China’s to become the largest in the world, at over 1.4 billion people.

Through nine charts, this article unpacks trends and opportunities in the Indian travel market. Selected country examples shed light on how destinations can enhance their value propositions to attract and delight Indian travelers.

Indian globetrotters set to soar

Racing ahead: indian wanderlust is taking off, top picks: united arab emirates reigns, new gems discovered, regional flavors; global explorers.

Indian travelers are not a homogenous group; destination preferences vary across regions. For example, travelers from North India constitute a large share of travel to the United States and Canada, while two-thirds of travelers from Kerala prefer destinations in the Middle East. 1 India tourism statistics 2020 , Ministry of Tourism, Government of India, January 2021; MarketIS. Purpose of travel, distribution of the diaspora, and cultural linkages play a role in destination choice.

Destination matchmaking: Five ways to build value

Destinations looking to harness the full potential of the growing Indian market could consider tailoring their value propositions in alignment with one or more of the five key decision points that influence where travelers choose to go. Destinations might ask the following questions to determine which factors align with what Indian travelers look for when planning a trip.

• Research. How attractive and popular is the destination with Indian tourists?
• Accessibility. Is it easy to obtain a travel visa?
• Connectivity. Are there convenient flights that connect India to the destination?
• Booking. Is the destination affordable for Indian travelers, and is there an adequate supply of hotels in the appropriate price range?
• Travel experience. What is the on-the-ground experience like for Indian tourists in terms of weather, attractions, and whether or not the local population is English speaking?

There’s something for everyone in Thailand

Azerbaijan’s visa policy wows indian travelers, vietnam takes off: direct flights skyrocket arrivals.

In 2019, Kolkata was the only city in India with direct connectivity to Vietnam, and three other Indian cities offered sporadic flights. To stand out from Southeast Asia neighbors and gain popularity with Indian travelers, Vietnam improved direct connectivity from India by increasing flight frequency and adding new routes. Indian arrivals are now at an all-time high. 1 Data from Google trends and Diio Mi.

The luxury of Dubai is within reach

In 2022, India was the largest source market for leisure travelers to Dubai. 1 “1.24 million Indian tourists visit Dubai in first 9 months of 2022,” Business Standard , December 10, 2022. The city is known for its luxury offerings and, perhaps surprisingly, also offers a wide range of accommodations, such as 3-star options. And flights from India are affordable when compared with flights of similar distances. Taken together, these factors make the luxury of Dubai accessible to Indian travelers. 2 MarketIS.

Bollywood magic in Switzerland

While only 9 percent of Indian travelers focus on long-haul destinations in Western Europe, Switzerland has been an Indian top-20 destination for over a decade. Switzerland may be popular, as it feels familiar to Indian travelers: many Bollywood hits feature Swiss attractions, there are plenty of Indian restaurants and cultural festivals, and English is widely spoken. 1 “Switzerland and romantic songs of Indian movies,” Solo Backpacker, September 20, 2019; India-Switzerland relations , Ministry of External Affairs, Government of India, February, 2020; Festival of India in Switzerland and Liechtenstein – Events , Ministry of Culture, Government of India, 2018; Swiss hospitality for Indian guests , a joint report from HotellerieSuisse, Berne and Switzerland Tourism, November, 2019.

Namaste, India!

India is a high-potential, growing source market for leisure travel. Destinations looking to attract Indian leisure travelers could consider targeted marketing, an expanded range of affordable options, and customized on-the-ground hospitality that caters to Indian preferences. Destinations may need to take steps now to build a strong value proposition and distinguish themselves as a preferred location. To do so, they could take action in the following areas:

Destinations looking to attract Indian leisure travelers could consider targeted marketing, an expanded range of affordable options, and customized on-the-ground hospitality.

• Connect. Make travel seamless, for instance, by simplifying visa application processes and providing direct connectivity.
• Entice. Offer affordable packages with a range of choices that appeal to specific groups, such as families, couples, or solo travelers.
• Welcome. Make the experience traveler-friendly, for example, by providing appropriate food and beverage options like vegetarian and Indian cuisine.
• Attract . Design targeted campaigns to showcase experiences that Indian travelers want, and use appropriate channels to get the word out, for example leveraging over-the-air partnerships and social media.
• Unlock. Include the MICE (meetings, incentives, conferences, and exhibitions) and business tourism segments in marketing efforts to boost interest in leisure travel.

Divya Aggarwal is an associate partner in McKinsey’s Gurugram office, Margaux Constantin is a partner in the Dubai office, and Kanika Kalra is a partner in the Mumbai office, where Neelesh Mundra is a senior partner.

The authors wish to thank Ashu Airan, Steffen Köpke, Richa Kothari, Karthik Krishnan, Kargil Mishra, and Jean Petersen for their contributions to this article.

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Statistics of tourism

The United Nations recognizes the World Tourism Organization as the appropriate organization to collect, to analyse, to publish, to standardize and to improve the statistics of tourism, and to promote the integration of these statistics within the sphere of the United Nations system.

“Official statistics provide an indispensable element in the information system of a democratic society, serving the government, the economy and the public with data about the economic, demographic, social and environmental situation.”

Fundamental Principles of Official Statistics

The UN Tourism Statistics Department is committed to developing tourism measurement for furthering knowledge of the sector, monitoring progress, evaluating impact, promoting results-focused management, and highlighting strategic issues for policy objectives. 

The department works towards advancing the methodological frameworks for measuring tourism and expanding its analytical potential, designs practical guidance for their implementation in countries, supports statistical strengthening in countries through capacity building, and compiles and disseminates tourism statistics of countries all over the world.

The United Nations recognizes the World Tourism Organization as the appropriate organization to collect, to analyses, to publish, to standardize and to improve the statistics of tourism , and to promote the integration of these statistics within the sphere of the United Nations system.

Tourism Statistics Database

UN Tourism systematically gathers tourism statistics from countries and territories around the world into a vast database that constitutes the most comprehensive statistical information available on the tourism sector. 

COVID-19 AND TOURISM STATISTICS

With new situations emerging from the unprecedented COVID-19 pandemic, some clarifications need to be made to the UN statistical standards on tourism to maintain as far as possible data consistency and international comparability

What are you looking for?

50+ india travel & tourism statistics [fresh for 2024].

India brims with countless cultural and natural attractions, making it one of the most vibrant travel destinations in the world.

From five-star hotels to the most delicious food and beautiful architecture, there’s a lot to discover in this South Asian country.

But did you know how many tourists visit India every year?

How many jobs does the Indian travel industry provide?

In this statistics round-up, we’ve summarized everything you’ve ever wanted to know about travel and tourism in India.

Let’s dive in!

Sources : You can find the source for every statistic listed at the end of this blog post.

Travellerspoint

Which country visits India the most?

In 2020, 20.01% of all international tourists arrivals in India, or 549,273 arrivals, were by people from Bangladesh.

In 2021, the USA surpassed Bangladesh as the leading source of foreign tourists in India with 429 thousand arrivals.

How many tourists come to India every year?

In 2021, India recorded 7 million international tourists arrivals, down from about 17.9 million in 2019.

What is the total travel market in India?

• The travel market in India was valued at 75 billion U.S. dollars in 2020 and is expected to hit 125 billion U.S. dollars by 2027.

Which is the No 1 tourist place in India?

The Taj Mahal in Agra is the most popular tourist destination in India, attracting both domestic and foreign visitors.

It was the most visited ticketed monument among domestic tourists in India, welcoming 3.29 million visitors in the period of 2021-2022.

What is the rating of India for tourism?

India sat on 54th place in the travel and tourism development index in 2021, a decline from 34 in 2019. 

The first place went to Japan and second to the US.

The travel and tourism development index was based on enabling environment, policies, infrastructure, demand drivers, and sustainability. 

Main India travel statistics

• In 2021, India recorded 7 million international tourist arrivals, down from about 17.9 million in 2019.
• The top 10 countries for foreign tourist arrivals to India in 2020 were Bangladesh, USA, UK, Canada, Russian Federation, Australia, France, Germany, Malaysia, and Sri Lanka.
• In terms of region, the majority of international tourists in India is from South Asia, representing 27.33% of the total market in 2020.
• In 2019, there were 2.32 billion domestic tourist visits in India, which unfortunately fell to 610 million in 2020.
• In 2021, the Indian travel and tourism industry generated around US $178 billion to the country’s GDP.
• The most popular protected monuments in Delhi are Red Fort (2.29 million visits in 2019) and Qutub Minar (2.3 million visits in 2019).
• The Indian hotel market was valued at around 32 billion U.S. dollars in 2020 and expected to grow to 52 billion U.S. dollars by 2027.
• The average daily rate (ADR) for a hotel room in India in Q1 2022 was 5,232 Indian rupees, a fall from 6,117 Indian rupees in Q1 2020 pre-pandemic.

India inbound travel statistics

1. in 2021, india recorded 7 million international tourist arrivals, down from about 17.9 million in 2019., 2. the port of entry in india with the most foreign tourist arrivals was indira gandhi international airport in delhi, with more than 606 thousand arrivals in 2021. .

This figure accounted for 45.3% of the foreign tourist arrivals in India in 2021.

3. Based on number of foreign tourist arrivals, in 2019, India was the 24th most visited country in the world.

[India Tourism Statistics]

4. Overall, in 2021, India ranks 54th in the travel and tourism development index, falling from its 34th place in 2019.

The index was based on enabling environment, policies, infrastructure, demand drivers, and sustainability. 

Demographics of tourists in India

4. the top 10 countries for foreign tourist arrivals to india in 2020 were bangladesh, usa, uk, canada, russian federation, australia, france, germany, malaysia, and sri lanka., 5. in 2020, 20.01% of all international tourists arrivals in india (549,273 arrivals) were made by tourists from bangladesh..

Bangladesh and India share the fifth-longest land border in the world, which might explain the popularity of India for Bangladeshi travellers.

6. However, in 2021, the USA became the top source of foreign tourists in India with 429 thousand arrivals.

7. there were 394 thousand visitors arriving from the usa, which made up 14.36% of all foreign tourist arrivals in india in 2020..

The pandemic had caused the 1.5 million American tourists in India in 2019 to decline to just 394 thousand in 2020.

8. In 2021, American arrivals in India rose again to 429 thousand, though it’s still well below the 2019 figure.

9. the uk contributed 291,874 arrivals to india in 2020, or 10.63% of all tourist arrivals, which fell again to 164,140 in 2021..

In 2020, the number of British tourists visiting in India fell to just 291 thousand because of the Covid-19 pandemic, from over 1 million in 2018 and 2019 . This continued to decline to just over 164 thousand in 2021.

10. Sitting in 10th place, Sri Lankans made up 2.5% of all foreign tourist arrivals to India in 2020.

The 68,646 tourist arrivals from Sri Lanka is down from the 353,684 in 2018 and 330,861 in 2019, when they sat in 8th place.

In 2021, Sri Lanka fell out of the top 10 rank of source markets for foreign tourist arrivals in India.

11. In terms of region, the majority of international tourists in India is from South Asia, representing 27.33% of the total market in 2020.

They’re followed by tourists from Western Europe (22.76%) , North America (18.83%), South East Asia (8.44%), and East Asia (4.75%).

12. In 2020, the biggest age group of international visitors in India was 35-44 year olds (20.2%).

Meanwhile, 25-54 year olds make up more than half (58.3%) of all foreign visitors in India.

13. In 2020, 57.8% of international visitors in India were males.

42.4% of tourists arriving in India in 2020 were females. This ratio has become more evenly distributed compared to the percentage share in 2001, when only 24.5% of foreign tourists in India were females.

14. On the other hand, only 29.7% of all departure from India by Indian nationals were made by females, as opposed to 70.3% of males.

This figure is interesting as it shows that significantly fewer Indian females travel abroad.

Outbound & domestic tourism from India statistics

What is the size of outbound travel market in India?

15. In 2019, there were 2.32 billion domestic tourist visits in India, which unfortunately fell to 610 million in 2020.

16. Domestic spending contributed 94% of all tourism revenues to India in 2021, up from 82% in 2019.

17. Domestic visitor spending across India in 2021 was at 151 billion U.S. dollars. This put India in fourth place worldwide in terms of domestic tourism expenditure.

18. in 2021, the state of tamil nadu had the largest share of domestic tourist visits (17% of total, or 115 million tourist visits)., 19. the number of indian nationals’ departures from india during 1991 was 1.94 million, which grew to 26.9 million in 2019 (and fell again to 7.29 million in 2020)., 20. in 2020, the most visited country by indian nationals was uae, with 2,974,002 departures..

Indian tourism industry statistics

How big is the tourism industry in India?

21. In 2021, the Indian travel and tourism industry generated around US $178 billion to the country’s GDP.

The figure has yet to reach its all-time high of US $247 billion in 2018.

22. Meanwhile, the government in India spent a total of $2.61 billion across the tourism sector in 2017. It’s forecast to reach $5.65 billion in 2028.

23. The total domestic visitor spending in India in 2021 was US $151 billion.

24. the travel market in india was valued at 75 billion u.s. dollars in 2020 and is expected to hit 125 billion u.s. dollars by 2027..

Hotels and airlines made up the majority of the Indian travel market. 

25. The travel and tourism industry in India provided almost 80 million jobs in 2020, or 15.3% of all jobs overall.

Tourist destinations in india, 26. the most popular ticketed monument among in india for domestic tourists in 2021-22 was the taj mahal, with 3.29 million visitors that year..

For domestic visitors in India, the most visited ticketed tourism site is the Taj Mahal, which saw 3.29 million visitors between 2021 and 2022 .

27. The top five states for domestic tourists in India in 2020 were Tamil Nadu (140.7 million), Uttar Pradesh (86.1 million), Karnataka (77.5 million), Andhra Pradesh (70.8 million), and Telengana (40 million).

28. The most popular protected monuments in Delhi are Red Fort (2.29 million visits in 2019) and Qutub Minar (2.3 million visits in 2019).

As the capital city, Delhi is very popular among foreign and domestic tourists. It has lots of interesting places to visits , including Red Fort and Qutub Minar.

29. Meanwhile, Chittaurgarh Fort is the most visited protected monument in Jodhpur, with 580,321 visits in 2019.

Jodhpur is a charming blue city with many excellent hotels , especially for couples.

30. In the Chennai circle, the most visited monument was the Group of Monuments with 1.1 million visitors in 2022.

31. in goa, the portuguese fort of aguada welcomed 656 thousand visitors in 2022..

Goa itself bursts with so many interesting things to do and beautiful beaches .

Tourism trends and behavior in India

32. december tends to be the most popular month for foreign tourists in india, with 1,226,398 tourist arrivals in december 2019 alone..

January and November are the next busiest months in terms of foreign tourists arrivals in India, with 1,111,040 and 1,012,569 arrivals respectively.

33. In 2020, 58.4% of foreigners arriving in India was there for leisure purposes. 11.8% visited for business and professional reasons.

11.8% of foreign tourists in India in 2020 were there for business.

34. The share of business travel revenues in India compared to leisure spending has been slowly declining, from 21.1% in 2013 to just 4% in 2021.

35. as of june 2022, there are 211 government recognized tour operators in india., 36. in 2020, the travel agent market in india was worth 38 billion u.s. dollars. 35% of bookings made through travel agents were for airlines, while another 35% were for hotels., 37. travel apps are huge in india, with downloads growing by 38% cagr since 2019. in q4 2022, there were almost 66 million app downloads in the transportation category., accommodation in india statistics.

How big is the Indian hospitality industry?

38. The Indian hotel market was valued at around 32 billion U.S. dollars in 2020 and expected to grow to 52 billion U.S. dollars by 2027.

The hotel market in India is a booming industry, valued at US$ 32 billion in 2020 and forecast to reach US$ 52 billion in 2027.

39. In 2020, domestic travel made up 80% of the hotel market in India.

40. as of 2023, the occupancy rate of hotels in india was 68%, an increase from 34% in 2021..

The hotel industry in India is recovering in 2023, reaching a 68% occupancy rate after dipping to 34% in 2021.

41. There were more than 152 thousand hotel rooms in India in 2022, which is expected to reach 200 thousand by 2027.

The leading cities with the highest number of hotel rooms in India are Bengaluru, New Delhi, and Mumbai.

As one of the most popular cities in India with plenty of things to do , it’s no wonder that Mumbai sits among the top three.

42. As of March 2022, the Indian Hotels Company Limited (IHCL) was the leading Indian hotel or restaurant company, with a market capitalization of 318 billion Indian rupees. 

IHCL is known for its Taj hotels.

IHCL was followed by EIH and Sapphire foods, with 99.4 and 88.9 billion Indian rupees of market cap respectively.

43. The average daily rate (ADR) for a hotel room in India in Q1 2022 was 5,232 Indian rupees, a fall from 6,117 Indian rupees in Q1 2020 pre-pandemic.

When the pandemic hit and restrictions took place in March 2020, the ADR for hotel rooms in India declined to 3,365 Indian rupees.

44. In 2022, the city with the most hotel rooms was New Delhi, with more than 15 thousand hotel rooms in total.

It’s followed by Bengaluru and Mumbai.

45. In total, there were 153 thousand hotel rooms across India in 2022.

46. airbnb india made a total of 687 million indian rupees in revenue in 2020, a significant increase from 2018 and 2019 despite the second half of the year being impacted by the pandemic..

Airbnb India recorded a revenue of 687 million rupees in 2020.

Aviation sector in India

47.travel by ‘air’ is the most preferred mode of transport. in 2020, 79.2% of foreign tourists arriving in india did so by air, followed by land (19.3%) and sea (1.5%)..

The respective figures for 2019 were 77.4%, 21.7% and 0.9%. 

48. In 2023, passenger traffic in Indian airports amounted to over 327 million, 56.9 million of which were international passengers. 

49. Meanwhile, the number of domestic passenger arrivals in airports across India in 2023 was over 270 million.

50. the leading indian passenger carrier airline was indigo, which had a 55% market share in 2022..

IndiGo was followed by SpiceJet, with a 13% market share.

51. Airasia has the sixth largest domestic market share (5.7%) of passenger airlines in 2022.

Overall, India is a beautiful country everyone should visit at least once in their lives.

We hope these statistics have helped you understand more about travel and tourism in India.

Did we miss anything interesting?

Drop us a comment below.

Here’s a 3-week itinerary to inspire your trip!

And if you’re planning to visit India on a budget, this backpacking guide might be useful.

In the meantime, here are some more statistics to read:

• Mexico Travel & Tourism Statistics
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• Italy Travel & Tourism Statistics
• India Tourism Statistics

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• Annual revenue of China Tourism Group Duty Free 2013-2023
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• Extended stay lodging units: total number in the U.S. 2008-2016
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• Importance of BRICS countries to UK tourism businesses 2011
• Number of Candlewood Suites hotel rooms worldwide 2008-2023