tourism strategy queensland

• Latest news

New blueprint focuses on Towards Tourism 2032 strategy outcomes

Tourism and Events Queensland (TEQ) has launched a new blueprint to maximise the state’s visitor economy opportunities in the lead up to the Brisbane 2032 Olympic and Paralympic Games.

Developed in partnership with Queensland’s tourism industry, the Blueprint is designed to help industry reach its goal of a $44 billion-a-year visitor economy, as highlighted by the Towards Tourism 2032 strategy .

T EQ’s Blueprint: A Plan to support the Towards 2032 Strategy includes a five-point plan to:

• Gain the dominant share of Australia’s domestic holiday market
• Assist industry to grow international Overnight Visitor Expenditure to $11 billion
• Build a $2 billion global events calendar
• Use the strength and influence of Queensland’s destinations and industry to maximise opportunities in market
• Deliver cutting-edge, high-impact marketing campaigns to drive consumer demand.

All of these will be underpinned by the opportunity the Brisbane 2032 Olympic and Paralympic Games presents for Queensland, as a catalyst for greater global awareness, appeal and visitation to the state.

Tourism and Events Queensland Chair Brett Godfrey said the organisation is excited by the opportunities for Queensland over the next decade and is energised by the industry’s $44 billion aspirational goal.

“The Blueprint and our five-point plan will focus on gaining the dominant share of Australia’s domestic holiday market and assisting industry to grow international overnight visitor expenditure from $6 billion to $11 billion,” he said.

“We will continue to tap into the strength and influence of Queensland’s destinations and industry to maximise opportunities in market and deliver cutting-edge, high-impact marketing campaigns to drive consumer demand.

“We have an incredibly diverse and valuable events calendar in Queensland, and this will remain a key focal point as we aim to build a $2 billion global events portfolio.

“Our goals are all underpinned by the opportunity the Brisbane 2032 Olympic and Paralympic Games presents for Queensland, as a catalyst for greater global awareness, appeal and visitation to the State.”

Tourism and Events Queensland CEO Patricia O’Callaghan said the Blueprint has been developed as a direct outcome of listening to industry and harnessing their aspirations and ambitions into a clear pathway forward.

“At its heart, it will be our partnerships with government and industry that will set Queensland apart from our competition. In an increasingly competitive market, we will deliver bold, high-impact marketing campaigns that will have the world talking about Queensland,” she said.

“A bold target requires bold new thinking and TEQ is committed to driving the industry towards a prosperous future.”

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• Strategic Direction

TTNQ Strategic Direction 2024 – 2025

Tourism Tropical North Queensland, as the Regional Tourism Organisation, brings together the industry and community as the custodians of a destination and a suite of brands with a long and proud history of involvement in the visitor economy.

TTNQ Vision & Mission

Destination vision.

A highly valued and respected, results-driven organisation, working in partnership with our stakeholders to deliver world-class, innovative destination marketing, supported by our community.

Destination Mission

That every visitor leaves as a custodian of our region and its stories, sharing their experience globally to drive future visitation.

TTNQ Strategic Priorities

• Deliver a unified brand story to become Australia’s most desirable leisure, business event and corporate travel destination.
• Increase the region’s market share of domestic visitor nights and spend, including growth in luxury, adventure, events and drive.
• Restore the regions aviation seat capacity , both domestic and international and global travel restarts.
• Support our industry to adapt, delivering year-round visitation, encouraging greater dispersal and driving repeat visitation from key markets.
• Increase our share of voice , through strong partnerships and a culture of innovation.

TTNQ Business Goals

As an organiser in the visitor economy we can influence:

• Share of Voice: increase awareness and engagement with our story through our partners.
• Share of nights: Drive visitor arrivals, nights and spend per person.
• Spend Year-Round: driving year-round visitation, dispersal.
• Satisfaction: a sustainable organisation, delivering results for partners, members, visitors, and our community and sharing the region’s stories of sustainable practice.

TTNQ Values

Professionalism.

• Personal grooming and presentation professionally appropriate to your role
• Delivering quality outcomes within set timeframes
• Demonstrating a strong work ethic to deliver quality outcomes
• Communicating clearly
• Behaving in a fair, logical and consistent manner
• Proactively supporting the mission and vision of the company
• Promoting self development and team growth
• Actively supporting TTNQ values
• Valuing individuals input equally
• Demonstrating active listening by; o allowing someone to speak without interrupting, o listening to what’s being said and providing a meaningful reply to ideas and opinions
• Being dependable
• Being empathetic
• Being honest

Collaboration

• A willingness to work together as a team
• Actively seeking opinions from other team members
• Being actively involved in group discussion and looking to solve team problems
• Volunteering to assist with components of teamwork
• Actively listening to all team member’s contributions
• Acknowledging individual team input
• Supporting team decisions
• Consistently communicating in a positive and open manner
• Showing consideration, understanding and respect for the team and stakeholders
• Having respect for diversity by embracing differences in talents, strengths and weaknesses
• Embracing positive recognition
• Encouraging creativity to develop fresh ideas
• Facilitating creative and collaborative ideas
• Supporting creative and constructive debate

#ExploreTNQ

tropicalnorthqueensland

Dreaming about your next weekend away? 🌟 Start planning your escape to @mountmulliganlodge Whether you’re soaking up the sun by the pool, hitting the trails, kayaking, or taking a cross-country adventure, there’s an experience for every traveller to call perfect 👌🌄🚜 Don’t forget to catch the incredible views as the colours fade over the bush 📸 @jamesvodicka #exploreTNQ #exploreCairnsGBR #thisisqueensland #seeaustralia #athertontablelands #mareeba [ID: A women holding a glass of wine watching the sunset over the mountain in Mount Mulligan Lodge]

🔄📱TURN YOUR PHONE📱🔄 Today we honour the rich heritage and cultural contributions of Indigenous communities worldwide for International Day of the World’s Indigenous Peoples 🌍 👣 @tropicalnorthqueensland is home to two of the world’s oldest surviving cultures, the Aboriginal and Torres Strait Islander peoples; whose clan groups stretch to each corner of the region and beyond. Head to our @tropicalnorthqueensland bio to discover how you can learn on Country with Traditional Custodians 🌿☝️ We would like to warn Aboriginal and Torres Strait Islanders that the following video may contain images of deceased persons. We acknowledge and celebrate the Traditional Custodians of this land, paying our respects to Elders past, present, and emerging ✨ #ExploreTNQ #ExploreCairnsGBR #ThisIsQueensland #SeeAustralia [ID: A video compilation of Aboriginal and Torres Strait Islander peoples performing traditional dance and cultural body decoration at ceremonies within iconic Tropical North Queensland landscapes]

When life gives you rainbows and waterfalls 🌈 📍Millaa Millaa Falls 📸 @madicoli #thisisqueensland #seeaustralia #exploretnq #explorecairnsgbr #millaamillaafalls #athertontablelands [ID; Aerial image of two people floating at the base of a beautiful waterfall tucked within the rainforest, whilst a rainbow sits overhead]

Soaring above Waua Islet (also known as Waier or Wyer Island), one of the hidden treasures of the Torres Strait Islands. 🏝️✨ This gem in Queensland’s Murray Islands Group is an untouched paradise, sure to impress as you fly overhead. To see this island, you’ll need to make sure you look out the window when flying to, from and around the Torres Strait Islands 🚁🌊 🎥 @coastalrotors #thisisqueensland #seeaustralia #exploretnq #explorecairnsgbr #torresstraitislands [ID: Aerial view from a helicopter of Waua Islet in the Torres Strait Islands, with pristine white sand beaches, blue waters and lush green mountains]

Experience romance under the swaying palms at Mission Beach in @cassowarycoastaustralia 🌴🌺 Take a leisurely stroll with your special someone and soak in the tropical beauty of this stunning destination 🌊✨ 📸 @overlandtravellers #exploreTNQ #exploreCairnsGBR #thisisqueensland #seeaustra #cassowarycoast [ID: A couple holding hands walking under palm trees along Mission Beach during a gorgeous sunset]

Channel your inner mermaid and make waves on the @gbrmarinepark 🧜‍♀️🌊   From colourful corals to curious fish, this reef is reel-ly a dream come true! 🐠✨   📍 @lizardisland   🎥 @sirenandseafarer #exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia #greatbarrierreef #capeyork [ID: woman wearing flowing mermaid tail swimming in front of sailboat in bright blue waters off the coast of Lizard Island in Cape York]

Exploring the breathtaking beauty of Hinchinbrook Island🏝️🌺 From pristine beaches to lush rainforests, this tropical paradise has our heart. Every corner reveal incredible views & unforgettable memories! 📸 @schmidtdogg_ #exploretnq #explorecairnsgbr #thisisqueensland #seeaustralia #hinchinbrookisland #cassowarycoast

🥂🌴Get ready for the ultimate foodie experience! 🌴🥂 Our beloved Food & Wine Festival is returning tommorow at @salthousecairns 🙌🏽 Enjoy delicious food, exquisite wine, refreshing cocktails, live music & so much more! Savour a diverse selection of local winemakers, brewers, distillers and food stalls showcasing the amazing produce of Tropical North Queensland.🌴🍹🎶 This is a family-friendly event so bring along the kiddos- under 18`s entry is free. Open from 12 pm ’til late. We`ll see you there!👋 #thisisqueensland #seeaustralia #exploretnq #explorecairnsgbr #foodie [ID; video showcasing people enjoying a food & wine festival at salt house Cairns including cocktail making, pop-up food stalls and live music from DJ`s to live bands all night]

🍻🌴CHEERS TO INTERNATIONAL BEER DAY Why choose one location when you can have a pint at both? It`s a brew-tiful dilemma! @hemingwaysfnq has you covered- two locations, one amazing pour. Located in Cairns & Port Douglas! Join us in raising a glass to a few more of our favourite local spots that bring the best brews & atmosphere! @coralseabrewing_company @billycartbrewing @barrierreefbrewingco 🍻🌴🐠 #InternationalBeerDay #thisisqueensland #seeaustralia #exploretnq #explorecairnsgbr [ID; Image of people enjoying a locally brewed beer at Hemingways Cairns and Port Douglas locations overlooking the marina]

If this isn’t the pathway to paradise, we’re not sure what is 🌴🥥 Find the perfect photo op as you make your way though @thalabeach’s iconic coconut plantation; stay a while in a private bungalow; & indulge in stellar views & food at @ospreysrestaurant 🍝✨ 🎥 @lostincallie #exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia #roadtrip #drive #portdouglasdaintree

Accessibility

Accessibility modes, online dictionary, readable experience, visually pleasing experience, easy orientation.

Tropical North Queensland Accessibility Statement

Accessibility Statement

• tourism.tropicalnorthqueensland.org.au
• August 12, 2024

Compliance status

We firmly believe that the internet should be available and accessible to anyone, and are committed to providing a website that is accessible to the widest possible audience, regardless of circumstance and ability.

To fulfill this, we aim to adhere as strictly as possible to the World Wide Web Consortium’s (W3C) Web Content Accessibility Guidelines 2.1 (WCAG 2.1) at the AA level. These guidelines explain how to make web content accessible to people with a wide array of disabilities. Complying with those guidelines helps us ensure that the website is accessible to all people: blind people, people with motor impairments, visual impairment, cognitive disabilities, and more.

This website utilizes various technologies that are meant to make it as accessible as possible at all times. We utilize an accessibility interface that allows persons with specific disabilities to adjust the website’s UI (user interface) and design it to their personal needs.

Additionally, the website utilizes an AI-based application that runs in the background and optimizes its accessibility level constantly. This application remediates the website’s HTML, adapts Its functionality and behavior for screen-readers used by the blind users, and for keyboard functions used by individuals with motor impairments.

If you’ve found a malfunction or have ideas for improvement, we’ll be happy to hear from you. You can reach out to the website’s operators by using the following email

Screen-reader and keyboard navigation

Our website implements the ARIA attributes (Accessible Rich Internet Applications) technique, alongside various different behavioral changes, to ensure blind users visiting with screen-readers are able to read, comprehend, and enjoy the website’s functions. As soon as a user with a screen-reader enters your site, they immediately receive a prompt to enter the Screen-Reader Profile so they can browse and operate your site effectively. Here’s how our website covers some of the most important screen-reader requirements, alongside console screenshots of code examples:

Screen-reader optimization: we run a background process that learns the website’s components from top to bottom, to ensure ongoing compliance even when updating the website. In this process, we provide screen-readers with meaningful data using the ARIA set of attributes. For example, we provide accurate form labels; descriptions for actionable icons (social media icons, search icons, cart icons, etc.); validation guidance for form inputs; element roles such as buttons, menus, modal dialogues (popups), and others. Additionally, the background process scans all the website’s images and provides an accurate and meaningful image-object-recognition-based description as an ALT (alternate text) tag for images that are not described. It will also extract texts that are embedded within the image, using an OCR (optical character recognition) technology. To turn on screen-reader adjustments at any time, users need only to press the Alt+1 keyboard combination. Screen-reader users also get automatic announcements to turn the Screen-reader mode on as soon as they enter the website.

These adjustments are compatible with all popular screen readers, including JAWS and NVDA.

Keyboard navigation optimization: The background process also adjusts the website’s HTML, and adds various behaviors using JavaScript code to make the website operable by the keyboard. This includes the ability to navigate the website using the Tab and Shift+Tab keys, operate dropdowns with the arrow keys, close them with Esc, trigger buttons and links using the Enter key, navigate between radio and checkbox elements using the arrow keys, and fill them in with the Spacebar or Enter key.Additionally, keyboard users will find quick-navigation and content-skip menus, available at any time by clicking Alt+1, or as the first elements of the site while navigating with the keyboard. The background process also handles triggered popups by moving the keyboard focus towards them as soon as they appear, and not allow the focus drift outside it.

Users can also use shortcuts such as “M” (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to jump to specific elements.

Disability profiles supported in our website

• Epilepsy Safe Mode: this profile enables people with epilepsy to use the website safely by eliminating the risk of seizures that result from flashing or blinking animations and risky color combinations.
• Visually Impaired Mode: this mode adjusts the website for the convenience of users with visual impairments such as Degrading Eyesight, Tunnel Vision, Cataract, Glaucoma, and others.
• Cognitive Disability Mode: this mode provides different assistive options to help users with cognitive impairments such as Dyslexia, Autism, CVA, and others, to focus on the essential elements of the website more easily.
• ADHD Friendly Mode: this mode helps users with ADHD and Neurodevelopmental disorders to read, browse, and focus on the main website elements more easily while significantly reducing distractions.
• Blindness Mode: this mode configures the website to be compatible with screen-readers such as JAWS, NVDA, VoiceOver, and TalkBack. A screen-reader is software for blind users that is installed on a computer and smartphone, and websites must be compatible with it.
• Keyboard Navigation Profile (Motor-Impaired): this profile enables motor-impaired persons to operate the website using the keyboard Tab, Shift+Tab, and the Enter keys. Users can also use shortcuts such as “M” (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to jump to specific elements.

Additional UI, design, and readability adjustments

• Font adjustments – users, can increase and decrease its size, change its family (type), adjust the spacing, alignment, line height, and more.
• Color adjustments – users can select various color contrast profiles such as light, dark, inverted, and monochrome. Additionally, users can swap color schemes of titles, texts, and backgrounds, with over seven different coloring options.
• Animations – person with epilepsy can stop all running animations with the click of a button. Animations controlled by the interface include videos, GIFs, and CSS flashing transitions.
• Content highlighting – users can choose to emphasize important elements such as links and titles. They can also choose to highlight focused or hovered elements only.
• Audio muting – users with hearing devices may experience headaches or other issues due to automatic audio playing. This option lets users mute the entire website instantly.
• Cognitive disorders – we utilize a search engine that is linked to Wikipedia and Wiktionary, allowing people with cognitive disorders to decipher meanings of phrases, initials, slang, and others.
• Additional functions – we provide users the option to change cursor color and size, use a printing mode, enable a virtual keyboard, and many other functions.

Browser and assistive technology compatibility

We aim to support the widest array of browsers and assistive technologies as possible, so our users can choose the best fitting tools for them, with as few limitations as possible. Therefore, we have worked very hard to be able to support all major systems that comprise over 95% of the user market share including Google Chrome, Mozilla Firefox, Apple Safari, Opera and Microsoft Edge, JAWS and NVDA (screen readers).

Notes, comments, and feedback

Despite our very best efforts to allow anybody to adjust the website to their needs. There may still be pages or sections that are not fully accessible, are in the process of becoming accessible, or are lacking an adequate technological solution to make them accessible. Still, we are continually improving our accessibility, adding, updating and improving its options and features, and developing and adopting new technologies. All this is meant to reach the optimal level of accessibility, following technological advancements. For any assistance, please reach out to

The Queensland Cabinet and Ministerial Directory

Budget to reshape queensland’s visitor economy.

Published Tuesday, 21 June, 2022 at 03:35 PM

Minister for Tourism, Innovation and Sport and Minister Assisting the Premier on Olympics and Paralympics Sport and Engagement The Honourable Stirling Hinchliffe

More than $408.5 million will be invested in tourism, innovation and sport in the Palaszczuk Government’s 2022-23 Budget to deliver good jobs and protect our lifestyle for post-pandemic recovery on Queensland’s runway to Brisbane 2032.

Tourism, Innovation and Sport Minister Stirling Hinchliffe said $66.4 million had been baked into the budget over three years to respond to the Tourism Industry Reference Panel’s Towards 2032 – Action Plan for Tourism Recovery .

“The expert panel’s final action plan, released today, is a 10-year strategy for industry and government to reshape Queensland’s visitor economy,” Mr Hinchliffe said.

“It sets ambitious goals because Queensland needs to be bold to achieve long-term success, or risk being left behind.

“The tourism industry reference panel goes beyond pandemic recovery to create an industry-led blueprint for growth.

“Included in the panel’s findings are 75 recommendations to position Queensland as Australia’s destination of choice for domestic and global visitors seeking the world’s best tourism experiences by 2032.

“Some of the recommendations are ambitious and will need further consideration and consultation with the tourism industry,” he said.

“Industry feedback on the panel’s action plan will lead the development of the Palaszczuk Government’s longer-term response and tourism strategy, Toward Tourism 2032.

“The 2022-23 Budget will fund immediate measures to start future-proofing Queensland’s visitor economy, including $4 million over two years for First Nations Tourism and $20 million over three years for Queensland Music Trails.

“Visitors come to Queensland to enjoy our great lifestyle and the 2022-23 Budget will help protect and enhance our iconic assets while building a stronger, post-pandemic tourism industry, including $15 million over two years for the Tourism Experience Development Fund.”

A two-year, $22 million investment in the budget will support priority ecotourism and cultural attractions, including support to rebuild Binna Burra Lodge.

The Act Eco initiative receives $5 million to activate low-impact ecotourism infrastructure near state forests, timber reserves and national parks.

We’ll also enhance tourism opportunities near Lamington National Park and support the expansion of Caboolture’s Abbey Museum and the Abbey Medieval Festival.

Mr Hinchliffe said the 2022-23 Budget would continue to back Australia’s biggest international aviation attraction fund.

“Our nation-leading $200 million partnership with Queensland’s four international airports and industry aims to land 5.3 million airline seats over the next year and generate $4 billion for Queensland tourism operators,” Mr Hinchliffe said.

“Attracting direct international aviation was one of the Tourism Reference Panel’s initial recommendations for rebuilding inbound overseas tourism.

“We’ve already locked in nonstop flights to Brisbane from San Francisco, plus Singapore to Gold Coast services, and there are more to come.”

The 2022-23 Budget will support Queenslanders to leverage opportunity and legacy from the 2032 Olympic and Paralympic Games.

“Queensland’s two golden decades of unrivalled opportunity before and after the 2032 Games have started and are transforming the state before our eyes,” Mr Hinchliffe said.

“Creating more good jobs through innovation and preparing Queensland for the biggest show on earth are budget priorities.

“We’re investing in sport, from community club infrastructure and gameday support to building games legacies, developing sport-tech, and discovering and nurturing elite Queensland athletes with You For 2032 .”

The 2022-23 Budget commits an extra $80.2 million over three years to Activate! Queensland 2019-2029, bringing the total allocation to $394 million to help Queenslanders stay active more often.

Other 2022-23 Budget highlights include:

• $186.1 million over four years for Stadium Queensland’s day-to-day operations and ongoing maintenance expenses, and $68.1 million to maintain its $2.9 billion facilities portfolio ahead of Brisbane 2032
• Funding to support the delivery of the FIFA Women’s World Cup in 2023
• $3.5 million over three years for the highly successful Great Barrier Reef Education Experience for Queensland school students

“And the Palaszczuk Government’s 2022-23 Budget continues to invest in innovation through the successful Advance Queensland initiative,” Mr Hinchliffe said.

“This is another example of the Palaszczuk Government’s commitment to good, secure jobs in emerging and traditional industries, and the delivery of even better services.”

For more information about the State Budget visit budget.qld.gov.au .

Media contact: Darren Roberts 0427 475 089