factory tour bmw munich

BMW Group in Munich

BMW Welt and Museum - Guided tours

Fascination BMW Group - with guided tours you can get exciting insights into the inner workings of a global brand, right in the heart of BMW Group in Munich.

More actions

• Share on Facebook
• Share via WhatsApp

Exciting insights behind the scenes of the BMW Welt

Visitors can get the best insight into BMW Group in Munich with the various tours. The BMW Welt, the BMW Museum and the BMW Group plant offer both individual visitors and groups different tours with exciting behind-the-scenes insights. The tours in the BMW Welt, in the BMW Group plant and in the BMW Museum take place almost daily and can be booked on site, online, by phone or by email.

The tours offered by BMW Welt are all about the different facets of the BMW Welt experience. From the BMW Welt-Museum-Plant Tour, which is exclusively dedicated to the highlights of the BMW Welt, the BMW Museum and BMW Group Plant, to a BMW Welt Tour in which you can go on a journey through the BMW Welt experience and, for example, discover the logistics behind the car collection.

The tour offer also includes special tours and comprehensive tours that can be combined with the BMW Museum and the BMW Group plant.

The overall view of BMW Group brand and product history in the BMW Museum shows over 125 of the brand's most important and attractive exhibits. Based on the originals, the guides explain the tradition and future of BMW in detail and comprehensively. A combined tour with BMW Welt is also offered.

BMW Group Plant

The BMW Group Plant in Munich produces over 900 automobiles and up to 1,400 engines every day. The production from the press shop to assembly extends over 12 halls. The tour of the BMW Group plant gives close insights into modern automotive engineering and is guided by the personal guide based on the individual information needs of the participants.

Information regarding the various tours at BMW Welt can be found here . You have the possibility to find the most suitable tour for you with the help of the interest query.

Recommendation

There is a choice of forays through BMW Welt, a look behind the scenes at the BMW Plant in Munich or the history of the company at the BMW Museum.

The recommendation for visitors is the BMW Welt-Museum-Werk Tour, which combines some of the highlights of all tours. From the moving tradition and history of the company in the BMW Museum, experience the fascination of production in the BMW Group Plant, and finally encounter all the brands of the BMW Group in BMW Welt.

Images from the BMW Welt and Museum

More information.

• Here you can find information on the various tours at BMW Welt, BMW Museum and BMW Group Plant and the most suitable tour for you

This might also interest you

Munich's Top Sights

The highlights from Residence to Viktualienmarkt

How the weather will be

Sun or rain? The weather forecast (in German)

Here you always have an eye on our city!

PressClub Global · Article.

The complete bmw welt experience: the bmw welt, the bmw museum and the bmw munich plant, 23.03.2012 press kit, press kit: the complete bmw welt experience, press contact..

Bernhard Ederer BMW Group Tel: +49-89-382-28556 Fax: +49-89-382-20626 send an e-mail

Bernhard Ederer BMW Group

Related Links.

This article in other pressclubs.

This press kit is available in 5 languages: English, French, Italian, Spanish and Mandarin - see attachments

1. The complete BMW Welt experience

The BMW Welt “ensemble” – formed by the BMW Welt, Museum and Plant – has quickly become one of Bavaria’s top attractions. The success of all three realms of discovery lies in their diverse range of regularly changing exhibitions and focus topics, as well as their exciting programme of events. The BMW Welt combines technology, design and innovation with lifestyle, dynamism and culture to create a public space for meeting and discussion.

The BMW Welt. The heart of the brand – the beat of the city. Since it opened in 2007, the BMW Welt has provided its roughly two million visitors a year with a wide range of unforgettable experiences – and, today, is one of Bavaria’s most popular attractions. Visitors from all over the world come to admire the latest trends and exhibitions, technology and design, or even experience the excitement of collecting their new car at the BMW Welt. Both as a building and an institution, the BMW Welt serves as an important interface between the company, the brand, its products and the visitor. This is the only place where it is possible to experience the company’s past, present and future as a whole.

Besides personal delivery of up to 100 cars a day to their new owners from all over the world, exclusive presentations of the latest vehicle model series and motorcycles, combined with interactive exhibits, offer insights into BMW research, development, design and production – and allow the visitor to experience the BMW brand and the company from virtually every perspective. The BMW Welt’s Junior Campus for children and teenagers is a comprehensive and exciting programme designed especially for younger visitors. It allows them to explore the world of mobility in a highly creative way and implement it in many different scenarios. The BMW Welt also has its own Events Forum, equipped with state-of-the-art technology for all kinds of company and other events. This makes it an ideal venue for concerts, exhibitions, conferences, live broadcasts, receptions and seminars as well as for the sparkling array of events the BMW Welt hosts itself: From readings by best-selling authors to jazz contests, parties and improvisational theatre, through to New Year’s Eve parties – this is a place where guests can truly feel the beat of the city.

BMW Museum. History up close. The BMW Museum was built right next door to the BMW Group Headquarters – which Munich residents soon dubbed the “Four-Cylinder” – in 1973. The concept behind the BMW Museum, which reopened on 21 June 2008 following an extensive expansion, focuses on the fascination of the BMW brand. Around 120 original exhibits showcase more than 90 years of BMW brand history along a central route, or “road” that guides 400,000 visitors a year through 25 separate exhibition areas. Special junior programmes for children and teenagers round off the Museum’s offering.

BMW Plant. A passion for technology. The BMW Plant Munich is the original BMW Group Plant. As part of the BMW Group’s global production network, the plant builds up to 1,000 BMW 3 Series (Touring and Sedan models) and more than 1,000 power units a day, including four, eight and twelve-cylinder petrol engines and high-performance engines for the M3, M5 and M6. The Munich plant employs a workforce of around 9,000 people from more than 50 countries and accommodates all automobile production technologies. It belongs to the Group’s global production network of 24 plants in 13 countries and, as part of the BMW Welt, also serves as a “window on the world of BMW production”. Individual tours provide a unique and authentic insight into automobile production.

2. The BMW Welt. The heart of the brand – the beat of the city.

The BMW Welt hosts more than 50 different events a year, from Brazilian carnival, to improvisational theatre and poetry slams, through to Sunday matinees and the finale of the renowned BMW Welt Jazz Awards. Since the vehicle collection process is such an integral part of the BMW Welt, visitors who are taking one of the fascinating tours or viewing the changing vehicle exhibitions, can also share in the new car-owners’ joy as they receive their BMW fresh off the production line.

The BMW Welt’s Junior Campus Portal invites younger visitors to enter a fascinating universe for them to discover. The BMW Welt’s wide range of educational programmes allows young guests to try their hand at being an engineer or a car designer, for example. All of the content is closely tied in with the Bavarian school curriculum and designed to appeal to youngsters’ curiosity. Specially trained staff assist with the individual programmes.

Besides the diverse programme of events and regularly changing exhibitions on BMW technology, design and innovation, visitors are also fascinated by the building’s extraordinary architecture. Professor Wolf D. Prix’s award-winning design makes the BMW Welt one of Munich’s most exciting locations – both inside and out. The Viennese architect and his team, COOP HIMMELB(L)AU, consider themselves part of the deconstructivist tradition – together with famous international figures, such as Zaha Hadid, Daniel Libeskind and Rem Kohlhaas. The roof of the BMW Welt could easily fit over Saint Mark’s Square in Venice. But the entire roof construction is supported by just eleven pillars, so that it almost appears to be floating. Some 3,600 solar cells were installed on this same roof, over a total area of 6,300 square metres, creating the impression of a single entity. Photographers and camera teams have also discovered its exciting architecture for themselves: The BMW Welt is regularly used as a location for TV productions and photo shoots.

The BMW Welt also offers an exceptional fine-dining experience. A large team of expert staff takes care of visitors’ well-being, serving everything from light meals to three-course dinners, and making a visit to the BMW Welt a real culinary highlight.

At its opening in 2007, Christian Ude, Lord Mayor of Munich, the Bavarian state capital, commented that: “In this day and age of growing competition among industrial locations, it is by no means a given for such a large, dynamic and, in particular, global company to put down deeper roots in the city. The BMW Welt not only benefits Munich in visual and architectural terms – it is also a highly significant project through which BMW is once again pledging its commitment to its home city.”

The latest information on opening hours, events and guided tours can be found in the internet at www.bmw-welt.com/en .

3. The BMW Museum. History up close

Munich is where BMW’s history all began. The Museum also reflects the ongoing history of the company in the city. Visitors are able to experience and learn about the brand’s technological horizons and design history: from the very beginnings early last century all the way into the new millennium. The Museum’s collection of historical cars, motorcycles, racing and aircraft engines, combined with a glimpse of the technology and designs of the future, have been the foundation of its success since 1973. With its unique range of original exhibits, the BMW Museum appeals to visitors from all over the world and has established itself as one of Munich’s most popular attractions.

Since it reopened in 2008, the BMW Museum has continued not only its own success story, but also that of the company – in a new space, with new content: With its new approach, and five times the exhibition space, the BMW Museum highlights BMW’s competence and innovative strength.

Over an area of 5,000 square metres, vehicles, themes, architecture, design and media concepts combine to provide an unmistakable brand experience and form a unique composition of exhibits from past, present and future. The range of topics comprises the history of the BMW Company, its brand and products, and combines all of these with a broad range of developments in design, technology and motor sports. Strolling through 25 focus topics, visitors from all over the world walk along “Museum roads” and submit to an intense brand experience. The concept of the museum of the future.

The museum concept focuses on the fascination of the BMW brand. Special emphasis has been placed on using the latest presentation techniques to showcase the more than 120 original exhibits and present information on BMW vehicles, their sporting successes and the design development process in an interesting way. A central “road” leading through the Museum creates an urban setting and guides the visitor through space and time. The “Bowl” is an ideal new venue for any kind of temporary exhibition as well as a wide range of cultural events.

The latest information on opening hours and admission prices can be found in the internet at www.bmw-museum.com .

4.  The BMW Plant. A passion for technology

The same high standards of quality, safety and careful use of resources apply at all plants within BMW’s international production network. Innovative production technologies and highly skilled employees at all locations assure the production of premium cars “Made by BMW” comprising more than 10,000 individual parts and components.

The BMW Plant Munich is the BMW Group’s original plant. It is located in the north of the city, directly next to the BMW Group Headquarters, the BMW Museum and the BMW Welt. The Plant employs a workforce of around 9,000 people from more than 50 countries around the world, including around 700 apprentices. As a part of the BMW Group’s global production network, the BMW Munich Plant builds more than 1,000 engines and up to 1,000 cars a day. Representing all of the BMW Group’s international production facilities, the BMW Munich Plant, next to the BMW Welt, offers visitors a direct insight into state-of-the-art automobile manufacture. The BMW Plant Munich. Authenticity and technology.

The origins of BMW production go all the way back to the year 1917. Since 1922, the plant has stood in Munich’s Milbertshofen district in the north of the city. Originally, the Munich Plant built only aircraft engines and motorcycles: In fact, BMW’s 100,000th motorcycle rolled off the production line here in 1938. Automobile production in Munich did not begin until 1951, with the launch of the BMW 501. The first BMW Isetta was built just four years later, securing additional jobs. The BMW 1500, the brand’s first sporty four-door midrange sedan, entered production in 1962, laying the foundation for BMW’s success in the market. The company transferred some stages of production from Milbertshofen to the town of Dingolfing some 110 kilometres north-east of Munich in the late ’60s, with motorcycle production moving to Berlin in 1969 to relieve the BMW Plant Munich.

The BMW 3 Series, to this day the BMW brand’s most successful model series, entered production at the Munich Plant in 1975. Numerous innovations in control and production technology were introduced at the Milbertshofen Plant for the first time – such as the world’s first fully-automated production of the under-body assembly in the body shop. The 1980s were characterised by ongoing expansion of BMW’s production network, with new plants in Steyr, Regensburg and Wackersdorf all going on stream. After the foundry was moved to Landshut and the BMW’s Research and Innovation Centre completed in the north of Munich, the Munich Plant concentrated on the production of automobiles and engines from the mid-80s on. One of the key decisions taken in the ’90s was to build all of the BMW Group’s large, high-performance M engines at the Munich Plant.

BMW attaches great importance to the environmental-friendliness of its production in the heart of the city. It established a neighbourhood forum in 1994 and won the City of Munich’s Environmental Award in 2003.

The Munich location. Innovative, creative, flexible.

All automobile production technologies are accommodated at the Munich Plant over an area of 500,000 square metres: the Press Shop, Body Shop, Paint Shop and Assembly, as well as Engine Production and the Production of Interior Fittings. The modifications necessary for production of current and future models of the BMW 3 Series, as well as future engine generations, required almost the same investment as a brand-new production plant. All five generations of the BMW 3 Series were built at this BMW Plant rich in tradition.

Quality assurance worldwide The BMW Group’s production network includes seven vehicle production plants for BMW automobiles and motorcycles and encompasses a total of 24 production facilities on four continents. Engine plants supply various engines to the vehicle production plants, with the production network being supplemented by component plants. To avoid high customs barriers in certain markets with significant growth potential, BMW also operates Completely Knocked Down (CKD) Assembly Plants building cars in local markets. These plants assemble imported parts kits together with components supplied by local industry.

BMW Plant tours.

Since the BMW Welt opened, visitors – including many customers collecting their cars – have taken a tour along the Plant’s “Production Mile”, which leads through various production halls and production stages, ranging from Press Shop to Assembly. The BMW Plant Munich is open to all visitors over the age of seven. Maximum group size is 30 visitors; guests can opt to take a private tour or join a group tour. Tours should be booked in advance by calling the BMW Welt Info Service at +49 180 2 118822 (0.06 EUR/call from a Deutsche Telekom landline; maximum of 0.42 EUR per minute for calls from German mobile networks). Customers collecting their car at the BMW Welt may include a plant tour as part of their itinerary.

Journalists wishing to join a plant tour are requested to contact the Press Department at BMW Plant Munich: Tel. +49 89 382 25885.

Additional information can be found at www.bmw-welt.com/en .

If you require any further information or photo material please contact:  

Corporate Communications

Martina Daschinger Spokeswoman BMW Welt

Tel.: +49-89-382-14908

Email: [email protected]

Internet: www.press.bmwgroup.com

Manfred Grunert

Spokesman BMW Museum

Tel.: +49-89-382-27797

Email: [email protected]

Corporate Communications BMW Group

Julian Friedrich

Corporate Communications and Employee Communications

BMW Plant Munich

Tel.: +49 89-382-25885

Email: [email protected]

TV footage is available at www.press.bmwgroup.com .

The BMW Welt – A world of experiences

The ensemble formed by the BMW Welt, Museum and Plant invites visitors of all ages to experience the past, present and future of the BMW brand for themselves. Guided tours through the BMW Welt, Museum and Plant provide an exciting insight into the world of BMW automobiles. The educational concept of its special junior programmes for children and teenagers focuses on the fun of discovery. Visitors can look forward to a diverse programme of cultural events, art and entertainment, as well as fine-dining at its top on-site restaurants. Whether for jazz concerts, poetry slams, clubbing, improvisational theatre, family Sundays, fashion shows, film premieres, gala events or panel discussions – the BMW Welt and the BMW Museum provide an ideal venue for innovative events.

Article Offline Attachments.

• Press kit BMW Welt english ZIP, EN, 3.76 MB
• BMW Welt francais ZIP, FR, 894.06 KB
• BMW Welt italiano ZIP, IT, 884.03 KB
• BMW Welt espanol ZIP, ES, 781.28 KB
• BMW Welt Mandarin ZIP, ZH-CN, 1.03 MB

Article Media Material.

Pressclub information, rss news feed..

With the PressClub RSS service, you can also receive publications as a news feed. Choose from various topic-specific feeds as needed, or use the feed with the latest articles to stay up to date.

CO2 emission information.

Latest facts & figures., further news for: bmw welt · bmw museum · production plants, related videos., change search settings..

• What to see
• Tourist attractions

Munich BMW Group Plant

The BMW Group Plant in Munich gives visitors an interactive experience of the design and production processes of the brand's vehicles. Learn all about it!

Taking a guided tour of the BMW Group production factory is a must-do for car lovers, giving visitors access to all areas of automotive production, from design to assembly.

The two-hour tour, which is offered in English and German, will take you to the different parts of the factory, showing you how different BMW Group vehicles are made throughout their engineering production processes.

How to visit?

To join the BMW Group Plant Tour, you just need to contact the factory either by phone or by email. Once you've confirmed your visit, you just need to make your way to the  BMW Welt  information desk in time for your tour.

• +49 (0)89 125016001
• [email protected]

In the BMW Welt, next to Olympiapark.

Guided tours in English and German: Monday to Friday (not public holidays).

Adults: € 10 ( US$ 11.10) Concessions:  € 7 ( US$ 7.80)

U-Bahn:  Olympiazentrum , lines U2 and U3. Bus: line 173.

Nearby places

BMW Welt (309 m) BMW Museum (309 m) Olympiaturm (691 m) Olympiapark Munich (991 m) Neue Pinakothek (3.4 km)

You may also be interested in

Viktualienmarkt

Fresh fruit and vegetables, artisan cheeses, colourful flowers and much much more fill the lively Viktualienmarkt, a historic market in Munich.

The official residence and government seat of the Bavarian royals between 1508 and 1918, the Munich Residenz is the biggest city palace in Germany.

BMW Tours in Munich (Factory, Welt, Museum): A Complete Guide

Visiting bmw in munich offers many choices.

BMW is the automotive epicenter of Bavaria , and any trip to Munich should include a visit to the BMW Welt (BMW World).  The spectacular open architecture of BMW Welt instantly draws in visitors.  In thinking of BMW in Munich, most people are familiar with the BMW Museum and the BMW Factory tour , but the BMW Group Classic Tour and the BMW Recycling & Dismantling factory tours are hidden gems not visited by as many.

Did you know that you can rent almost any BMW model by the hour? or schedule an appointment with a “BMW Genius” to get one on one time with a BMW product specialist where you can learn about any BMW vehicle? BMW Welt also has 4 different restaurants from the casual Cooper’S café to the elegant Bavarie Brasserie, or Michelin Star essZimmer which can be considered an evening dining destination unto itself.  You can also visit the largest BMW Lifestyle shop with a massive collection of BMW and MINI clothing, accessories, and gifts.

In this Ultimate guide, you will learn about:

• BMW Welt Tours 

BMW Welt Restaurants

• BMW Factory Munich Tours
• BMW Museum Tours
• BMW Group Classic Tour
• BMW Recycling and Dismantling Center (Factory Tour)
• BMW European Delivery – Collecting your new BMW
• BMW Genius Service 
• BMW on Demand (Rent a BMW by the hour)
• BMW MINI Pavillion (formerly the BMW Pavillion)
• BMW Side Trips and Nearby Experiences
• Additional BMW Factory Tours within Driving or Train distance of Munich

The BMW Welt Tour and Experience List

Below the location map are individual sections dedicated to all of the options, tours, experiences, and addresses of BMW in Munich with links to appropriate websites, directions and hours of operation, and reservation options.  Additionally, most linked pages have an English translation option, so if you open a page in German, look to the upper right corner for “EN” to translate.  You may also use Google Chrome and translate the page directly.

Click on Map or List Below for Tour Location Information:

BMW Welt Tours – General Info

BMW Welt (BMW World) is the company’s experience and automobile collection center. It features fascinating, futuristic architecture and hosts a wide range of exhibitions and events. One unique area is the section dedicated to the personalized delivery of customer ordered BMWs. American customers who choose European Delivery will receive their car at the BMW Welt in a prominent display area only accessible to delivery customers.

BMW Welt is about Discovery

The BMW Welt is unlike any other building. You can take a guided tour of breathtaking architecture and experience the fascinating history of BMW firsthand from its beginnings in aviation and Motorsports to the present day as one of the Premium car and motorcycle manufacturers. Discover all brands of the BMW Group in more of a “show room”-like atmosphere without the sales pressure.  There are sections dedicated to BMW vehicles including M series, i Series, MINI, Rolls Royce, Motorrad (motorcycles), and often special exhibits or innovations on display.  You will also find a quite large “Lifestyle” (souvenir / fan) shop offering clothing, accessories and gifts for each BMW brand including a very large section dedicated to MINI.

Admission to the BMW Welt is free.   However, guided tours may be purchased at the welcome desk as well as Munich factory tours (which should be booked in advance).  There are several restaurants on site from casual to “reservations only” on offer (see BMW Welt restaurants), and corporate or special events can also be booked and held at the BMW Welt.

BMW Welt Tour Details

Guided Tour Times:

• Monday to Sunday: 3.30 pm (EN)
• Monday to Sunday: 2.00 pm (DE)

Participants: max. 20 people

Duration: 60 minutes

Ticket prices: 

• Individual: 7.50 EUR / 6.50 EUR discounted*
• Group: 150.00 EUR / 125.00 EUR discounted*

BMW Welt Opening Hours

• BMW Welt: Monday – Sat: 7:30am – 12am (midnight); Sundays 9am – 12am (midnight)
• BMW Lifestyle Shop: Monday – Saturday: 9:00am – 6:00pm; Sundays/Holidays: 10:00am – 6:00pm
• BMW on Demand: Daily from 9:00am – 6:00pm

Getting to BMW Welt

BMW Welt Location / Directions

BMW Welt  –  Am Olympiapark 1; D-80809 München

Arriving via U-bahn Subway: Take U3 train to Olympiazentrum Station, follow the signs for the 3-minute walk to BMW Welt once you step off the subway train.

Restaurants at the BMW Welt

BMW Welt has 4 culinary offerings for all price ranges and appetites. Here is a brief overview of your options at the BMW Welt.  Some locals even visit the Bavarie Brassiere or the Michelin Star Rated essZimmer restaurant for celebratory evenings and special events.  Also, BMW Welt after dark is a magical space, so consider an evening meal some time during your visit to Munich!

Cooper’S – Snacks & Drink

The ground-floor bistro near the north entrance to BMW Welt is the snack and catering center for all visitors to BMW Welt. It offers a varied range of snacks at any time of day, including takeaways and culinary gifts.

• Hours: Monday to Saturday from 7:30am – 7:00pm / Sundays and holidays from 9:00am – 7:00pm
• Reservations: not necessary

Biker’s Lodge – Snackbar

The Biker’s Lodge is the place to go for coffee breaks and delicious snacks. In this cozy lodge, you’ll find a wide range of cake specialties. The sweet offerings are complemented by pit-stop delicacies from Bavaria, the Alsace and Tuscany.

• Hours: Monday to Sunday: 10.00am – 6.00pm

Bavarie – Brasserie

TIP: Every Friday evening from 6pm to 8pm seating, you can enjoy a very special menu in a unique atmosphere. The “Chef’s Choice” is a 4-course menu which combines the most popular dishes of day with chef Dominik Kreuzig’s favorite products.  Be sure to reserve ahead!

Hours – Monday to Saturday: 11:00am – 11:00pm / Sunday and public holidays: 11:00am – 6:00pm

Reservations:

• e-Mail:   [email protected] 
• Phone: +49 (0)89 358 991 818

EssZimmer – Michelin Star Fine Dining

EssZimmer was awarded its first Michelin Star in 2014, and chef Bobby Bräuer and his team create a special experience each night for a small group of guests.  EssZimmer is often a destination restaurant for locals as the food combined with the ambience of the BMW Welt in the evening is magical.  Be sure to reserve well in advance!

Hours: Tuesday to Saturday: from 7.00pm / Closed on Sunday, Monday and public holidays

• Dedicated Website (German site – open in Google Chrome to translate)
• e-mail: [email protected]
• Phone: +49 (0)89 358 991 814

BMW Factory Tour Munich

Models Produced: 3 Series Plug-in-Hybrid 330e, 3 Series Sedan, 3 Series Touring, 4 Series Coupe, M4 Coupe, Engines

( Note: For the other 8 BMW factory tours outside of Munich, be sure to check out BMW Factory Tours: The Ultimate Planning Guide )

A guided tour of the BMW Group’s main plant in Munich gives you access to all areas of automotive production: the press plant, the body shop, the paint shop and assembly. Around 8000 employees from over 50 countries work at this location, including approximately 850 apprentices.  Approximately 1000 automobiles and over 2000 engines are built here every day and are then integrated into the global production network.

BMW Munich Factory Tour Details

Tour Frequency: Factory tours are offered Monday – Friday between 9am and 4:30pm in English and German at scheduled intervals.  Book ahead for your preferred date and time.

• Single visitors: 12 EUR / 9 EUR reduced*
• Groups (up to 30 persons): 240 EUR / 200 EUR reduced*

Tour Booking for BMW Munich is done directly via email or phone to BMW and not through the online booking portal that other factory locations use.

• Book by e-mail: [email protected] (writing in English is fine, give a range of date options and specify that you want an English-speaking tour and they will reply with availability and booking options)
• Book by Phone: +44 (0) 89 1250 16001 The representative may answer in German but will respond in English as soon as you say “hello”. (From American landline dial: 01149 89 1250 16001, from a Cell Phone dial +49 89 1250 16001 – the (0) is omitted and only used for local calling.  The + plus sign may be entered by long pressing the zero key. Time difference should be considered if calling.)

Getting to BMW Factory Munich

Arriving via U-bahn Subway: Take U3 train to Olympiazentrum Station, follow the signs for the 3 minute walk to BMW Welt once you step off the subway train.

The Factory tour meeting point is inside of the BMW Welt at the Tour Desk.  You should arrive 15 minutes in advance of your appointed time.  There is plenty to see and do while you wait.

BMW Museum and Tours

Whereas BMW Welt is about current and future of BMW, the BMW Museum showcases its past .  The BMW Museum presents the company, brand and product history of BMW in a fascinating way. A visitor trail leads through 25 separate exhibition areas and more than 90 years of brand history. On the 5,000 square meter exhibition area around 120 original exhibits are on display.  Background information on the exhibits is provided in German and English

BMW Museum Tour Details

• iOS: Apple iTunes Store
• Android: Google Play Store

Tip: Allow about 2 hours to visit the BMW Museum

Opening hours: Tuesday – Sunday 10am – 6pm (last entry at 5:30pm)

Regularly closed: Mondays, 24-26 December, 31- December and 01 January.

Self-Tour Cost:

• Individual: 10 EUR / 7 EUR discounted*
• Groups of 5 or more: 9 EUR / person
• Family Ticket: 24 EUR (covers 2 adults and up to 3 children)

• Individual: 13.00 EUR / 10.00 EUR discounted* 
• Group: 190.00 EUR / 150.00 EUR discounted* 
• Family: 29.00 EUR (for parents with their own children)

* Discounted tickets are available upon presentation of valid ID for the following: BMW Clubs, students up to the age of 27, children under the age of 18, senior citizens and disabled persons.

Guided Tour Schedule:

Guided tours are offered Tuesday to Sunday: 11:00am, 2:00pm (German) and 12:00pm, 3:00pm (English). You may also visit during other hours and do a self-guided tour (no advance reservation necessary).

Guided Tour Duration: 60 Minutes

Booking for guided tours:

Reservations for the guided tours are done either by e-mail or phone.  While you may be able to arrange a tour upon arrival, tours are frequently sold out on the day, so advance booking is advised.

• Book by e-mail: [email protected] (your reservation request e-mail may be in English or German)
• Book by Phone: +49 (0) 89 1250 16001

Getting to BMW Museum Munich

BMW Museum – Am Olympiapark 2; D-80809 Munich

The BMW Museum is located directly across the street from the BMW Welt.  There is an overpass bridge to cross the road, however there are traffic signals for crossing the road as well.  Be on the lookout for approaching bicycles!

BMW GROUP CLASSIC and Tour

Classic vehicles, heritage, and parts.

BMW Group Classic services acts as the central hub for owners of classic BMW vehicles in terms of parts sales, services, repairs, restoration, vehicle sales and purchasing, and vehicle certificates. Additionally, the BMW Group Archive specializes in answering questions on the history of the company, its brands and products. BMW Group Classic’s portfolio also includes participating in classic vehicle events, as well as preserving and managing a collection of some 1,000 exhibits.

Since 2016, Moosacher Straße 66 in Munich has been home to BMW Group Classic and the first port of call for anything to do with classic vehicles from the BMW Group.  The site covers an area of 13,000 square meters and is located not far from BMW Group headquarters – so it is also very close to BMW Welt, the BMW Museum and the BMW car factory.  The site contains one of BMW’s first production halls. Originally used in the manufacture of aircraft engines, this hall is now a listed building which stands as a monument to the allure of the BMW brand. 

Selected areas of BMW Group Classic, such as the historic vehicle collection center, can be visited in the course of the guided tour.  Here you’ll see an exclusive collection of classic cars and prototypes.  Note that you must purchase your tour tickets in advance from the BMW Welt as they do not sell tour tickets at the door. 

BMW Group Classic Tour Details

Dedicated Website

Group tour: Saturday: 4:00 pm (EN or DE)

Participants:   max. 20 people

Duration: approx. 60 minutes

Ticket prices:

• Individual: 16 EUR / 13 EUR discounted*
• Group: 250 EUR / 210 EUR discounted*

Tour Booking for BMW Classic is done directly via email or phone to BMW.

Cafe Mo. 66 at BMW Group Classic

During your visit, be sure to have a cappuccino, beer, or a light bite at the on-site Café Mo. 66!  From May through October, Café Mo 66 opens on the first and third Saturday of every month for a “Wheels & Weißwürscht” event. Visitors are invited to join in all the fun. At other times, the cafe is open during most visiting hours.

Cafe Location (within BMW Group Classic) – Moosacher Str. 66, 80809 München

Cafe Hours:

• Monday – Thursday: 9:00am – 6:00pm
• Friday: 9:00am – 3:00pm
• Saturday, Sundays, public holidays: closed

Classic BMW Rental Program

Unlike BMW on Demand at the BMW Welt, the BMW Group Classic car rental program offers all style-conscious fans of vintage vehicles and recent classics the chance to experience the fascination of these legendary BMWs first hand. The selection of available models ranges from classic BMW, Rolls Royce, MINI and motorcycles to exclusive show cars and historic racing machines. Cars are available by the day or by the weekend. You can even rent a chauffeur if you like!

The rental process begins with your contact to the special group at BMW Group Classic.  They can advise you on the options available and put together a package to meet your individual requirements or a gift certificate for your BMW enthusiast. You can contact BMW Group Classic Car Rental Program at [email protected]

Getting to BMW Group Classic in Munich

BMW Group Classic Location / Directions

BMW Classic is just 8 minutes north by subway from the BMW Welt on the U3 line.

BMW Group Classic – Moosacher Str. 66; D-80809 München

Arriving via U-bahn Subway: Take U3 train to Oberwiesenfeld Station (1-stop / 8 minutes north of BMW Welt / Olympiazentrum station).

BMW GROUP Recycling & Dismantling Tour

Vehicle recycling.

This special guided tour will take you on a fascinating journey behind the scenes of BMW AG’s Recycling and Dismantling Center (RDZ). You will learn everything that there is to know about the individual stations that make up the center’s internal process — from the reception of the vehicle all the way to its dismantling. Additionally, you will receive interesting information about current governmental provisions on the reutilization of end-of-life vehicles and witness the “circular economy” in person.

The Recycling and Dismantling center is north of Munich in Unterscheisheim, which can be reached by the S-Bahn train and a 15-minute walk.  Tours are only offered by request, and generally require a group booking, however your group may be as small as one.  This tour is not suitable for those who need wheelchair access and is only advised for children aged 14 and above.  It is also required to wear non-slip shoes.

What is “RDZ”? – In German, the word for “Center” is “Zentrum”, so you will be visiting the “ R ecycling und D emontage Z entrum” or RDZ.  During your travels, you’ll likely notice that Z on many signs relating to other Centers.

BMW Recycling & Dismantling Tour Details

Tour Availability / Duration: Dates on request, contact booking center

Tour Cost : Group: 150.00 EUR / discounted* 125.00 EUR

Tour Booking for BMW Recycling & Dismantling is done directly via email or phone to BMW.

Getting to BMW Recycling & Dismantling “RDZ”

BMW RDZ Location / Directions

BMW Recycling & Dismantling Center: Carl-von-Linde-Straße 25a; D-85716 Unterschleißheim  

Arriving by S-Train : Take the S-bahn Train S1 to Unterschleißheim station – (use Google maps to guide you on the brief walk from the station.)

BMW European Delivery

If you haven’t considered taking advantage of this program, you should!

The BMW European Delivery program allows you to custom order your BMW from your local dealer in the United States, and then collect the car at the BMW Welt in Munich for an unforgettable “create-your-own” experience.  European Delivery cars include local registration, 2 weeks of prepaid road insurance (more is available), and GPS programming of local maps to use during your time in Europe. 

You drive your car during your time in Europe, and simply drop the car at one of the many locations in Munich or several other German cities or surrounding countries.  The car is then shipped to your dealer in America and cleaned up and delivered to you once again.

Learn More About the BMW European Delivery Program

The BMW European Delivery program has several planning steps for you to take, and they are covered in detail in BMW European Delivery: Complete Planning Guide .

When you visit the BMW Welt, you will see a center section with beautiful new cars on turntables and this is the area where customers are given one on one detailed instruction on their new car, and then drive it off down a special ramp directly to the outside roadway.

Would you like to find out more about a particular model? Or about engineering, equipment and engines? BMW is offering a new FREE service for customers, visitors and fans of the brand: an individual consultation on all BMW cars, given by a BMW Product Genius, with whom you can now arrange a scheduled appointment.

The Product Genius is a highly qualified vehicle expert with a comprehensive technical knowledge of all BMW models. At BMW Welt, they present BMW products, engineering and various application options to existing and prospective customers in a relaxed and inspiring environment – with absolutely no time or purchasing pressure.

Booking a Genius Reservation

BMW suggests booking this appointment by phone; however, you may first try an e-mail contact to confirm this.  If you do email, be sure to list your desired dates, model of interest, and that you prefer an English-speaking Genius. BMW has an excellent customer communication team, and they will do their best to accommodate you and will advise on any other details needed to book.

• Book by e-Mail: [email protected]
• Book by Telephone: +49 (0)89 1250 16001 to arrange an appointment with the BMW Welt Product Genius. The representative may answer in German but will respond in English as soon as you say “hello”. (From American landline dial: 01149 89 1250 16001, from a Cell Phone dial +49 89 1250 16001 – the (0) is omitted and only used for local calling. The + plus sign may be entered by long pressing the zero key.  Time difference should be considered if calling.)

BMW On Demand

Experience the joy of driving a BMW firsthand by renting a current model BMW vehicle by the hour at the BMW Welt.  Select from a range of cars that you can keep from one hour to up to 5 days.  Hourly rates include insurance, and cars can be booked online up to 6 weeks in advance.  The price range is approximately 35 to 70 Euros per hour, so this truly is meant for a short-term experience.

Non-German customers will need a valid passport, a credit card and a valid driving license. Additionally, all documents need to be issued in the name of the renter.  Minimum driver age is either 21 or 25 depending on the vehicle rented.

BMW on Demand Details

BMW on Demand Website (select EN for English)

• List of models available with hourly prices in Euro
• Schedule of availability for your desired date and model
• Answers to Frequently Asked Questions about the service

Cars are picked up and returned to the BMW on Demand counter inside the BMW Welt.   Hours: Pickup / return is possible between the hours of 9:00am and 6:00pm

BMW On Demand Customer Desk

• e-mail: [email protected]
• Telephone:  +49 (0) 89 382 71201

BMW MINI Pavillion

The new MINI Pavillion opened in October of 2019, is the reincarnation of the BMW Pavillion that offered an in-town showcase of the BMW brand for visitors.  Today, the MINI reinvention takes that idea up a level and has now become a place where you can learn about the MINI brand.  The Pavillion incorporates a snack / coffee bar, an eyeglass boutique, a Harmon Kardon lounge, a work-share space where you can book a meeting room, and a Barber offering wet shaves, beard styling and haircuts.  A perfect place for an afternoon coffee or cake.

The MINI Pavillion is a freestanding building that closely resembles a car dealership from the outside with surrounding windows and new MINI cars on display.  If you arrive after hours, they generally have spectacular lighting on the cars on display, so it’s still a sight to see when they are closed.

Getting to the MINI Pavillion

Location: MINI Pavillion – Lenbachplatz 7a; D-80333 Munich

Hours: Mon – Friday 10am – 7pm, Saturday 10am – 6pm, closed Sunday and for special events.

The MINI Pavillion is a 3-minute walk from the Karlsplatz / Stachus S-Bahn / U-Bahn Station, but is also within walking distance of the Hauptbahnhof (central train station) or Marienplatz as well. (basically, between the two and 1 block to the north). 

BMW Visitor Side Trips

Visit the largest bmw dealer in munich.

Visit the Largest MINI Dealer in Munich

Lunch Tip Nearby BMW Welt / Museum / Factory

For Americans (or anybody) who is craving a German take on the American-styled pizza, a visit to the Pizza Hut across the street from BMW Welt is a must!  I know this sounds silly, but the Salami Pan Pizza is better than any pepperoni counterpart version on offer from Pizza Hut in America, and you will be pleasantly surprised.  The prices are reasonable and there are even lunch deals available, however it’s amazing how few visitors make the walk across the street for a quick and hearty lunch.  Pizza Hut is located on the opposite corner from the BMW Welt, or across the Petuelring from the BMW Museum and Headquarters (Pizza Hut am Olympiazentrum – Lerchenauer Str. 42, D-80809 München )

Visit the Olympiapark

• Olympia Tower (Turm) – Take in 360-degree views from 190 meters above Munich
• Take an adventurous (guided) walk across the rooftop of the Olympic Stadium
• Zip Line from the rooftop across the Olympic Stadium
• Descend from the stadium roof in a 40-meter drop to the ground – exhilarating and unforgettable.
• Or you could just have lunch…

If the adventures are too much, you can simply stroll around the park and view the venues and relaxing atmosphere.  Entrance to the Olympiapark is free, and only some of the venues have an admission fee. There are direct walks to Olympiapark from the BMW Welt that cross over the busy street.

Olympia Park Website in English

Olympia Park site layout of venues

Additional BMW Factory Tours Near Munich

If you enjoy car production factory tours, consider making a visit to one of the factories about 60 or 90 minutes by car from Munich.  Please see BMW Factory Tours: The Ultimate Planning Guide for outlines of all BMW Factory tours including:

• BMW Factory Dingolfing – see the birthplace of 3,4,5,6,7 and 8 series vehicles
• BMW Factory Landshut – this is where cockpits, Carbon Fiber, drive shafts, and parts for all BMW Group autos are made.
• BMW Factory Regensburg – this is where most convertibles are produced along with 1, X1, 2, X2 and 4 Series vehicles.

Reduced Entry Guidelines and General Tour Notice

Reduced entry fee:.

Reduced entry is offered to Children and school students up to the age of 18, persons undergoing training, university students, disabled persons with escort, persons taking a year out for voluntary social or environmental service, unemployed persons, old age pensioners and the retired, members of BMW Clubs, the MGV (Association of Munich Tourist Guides) and the BVGD (Association of Tourist Guides in Germany), representatives of the press, BMW staff, holders of the BMW Card or the BMW Premium Card.

Guidelines from BMW:

• Please be at the agreed meeting point 15 minutes before the start of the tour.
• Please note that photo or video recordings are not permitted during the tour.
• As the factory tour runs through production areas, it is mandatory to wear sturdy, closed shoes.
• Walking distances may be up to four kilometers, the tours usually last between 2 and 2.5 hours.
• For safety reasons, it is essential that guests speak the language of the respective guide (DE/EN), or bring a suitable interpreter.
• For safety reasons, the minimum age for accompanied participants on the guided tour of the Munich plant is 6 ; young people aged 14 and over many participate in the tour unaccompanied .
• There are no tours of the plant on weekends, public holidays (in the state of Bavaria), and production-related closing days.
• Please understand that it is not always possible to visit all areas of production. We reserve the right to cancel tours at short notice, if required by production.
• The usual factory tour is connected with climbing stairs. Please let BMW know when booking if you would like to visit BMW with people with reduced mobility.
• It is not allowed to bring animals.

European Contact:

For any questions regarding a reservation booking, please do not hesitate to contact the BMW Welt Visitor service center for further information. You may reach BMW Monday to Friday from 8:00 am to 10:00 pm Central European Time (CET), Saturday, Sunday from 8:00 am to 6:00 pm CET on the following:

• Contact by e-mail: [email protected]
• Contact by Phone: +49 (0) 89 1250 16001
• Contact by FAX: +49 (0) 89 1250 160 09

As this is the general visitor phone line, English will be understood and spoken.  If they answer in German simply say “hello” and they will adjust and assist!

Frequently Asked Questions

How much time should I spend at BMW Welt

BMW Welt has many things to see and do.  You can spend the better part of a day there, or brush through the exhibits in 30 minutes.  Ideally, you should allow about 2 hours for the BMW Welt itself.  You can add in time for lunch, any tour that you have booked, and your BMW day will be quite full.

• BMW Welt – minimum 2 hours
• BMW Museum – up to 2 hours
• BMW Factory tour – 2.5 hours
• Add time for lunch or dinner
• Add time for a browse in the Lifestyle Shop

Do I need to make a reservation to visit BMW Welt?

You do not need reservations for BMW Welt, itself.  However, if you plan to take a factory tour or other guided tour of BMW, the BMW Museum, of BMW Welt, then you should start by booking tour reservations in advance .  Then you can set aside that day as the day to visit the BMW Welt before or after your reserved tour.

Can Children enjoy the BMW Welt?

Of course!  There are special and educational exhibits for children.  BMW Welt has special programs for kids including a monthly “Night at the Museum” sleep over, however they are mostly in German, but children will have an exciting time at the BMW Welt in activities in English.  Note that there is a minimum age for participation in the Factory Tour (6yrs for accompanied children and 14yrs for unaccompanied)

Since its opening in 2007, BMW Welt has become the iconic entry point into the world of BMW in Munich.  There are so many opportunities for tours and learning adventures and with advance planning, you’ll be able to participate and enjoy in all that you want. Be sure to book in advance!  – JK

About The Author

Josh Kennedy

Privacy, Terms, FTC Disclosure

Your browser is not up to date and may not be compatible with our website.

Please switch to a different browser e.g. Chrome , Firefox or Safari .

Exhibitions at BMW Welt

• Overview Exhibitions
• BMW Luxury Class
• Rolls-Royce Motor Cars
• BMW Motorrad

Exhibitions at BMW Museum

• House of the Company
• House of Design
• House of the Motorcycle
• House of Technology
• House of Motorsport
• House of Brand
• House of the Series
• Place of Remembrance
• Art Car Gallery
• Guided Tours

Workshops at the BMW Welt

• All workshops
• 3D Print workshop
• Creative workshop
• Programming workshop
• Sustainability workshop

Workshops at the BMW Museum

• Design workshop
• Detective workshop
• Film workshop

Workshops (vacation / school)

• Vacation programs
• Class and group workshops

Children's birthday

Workshops (team / adults).

• Current events
• Vehicle Collection
• Pickup Experience
• Packages & Services
• Vehicle Consultation
• Driving Experience

Event Locations

• Inspiration
• TV and Streaming-Studios
• Film-and Photolocations
• Additional Experience

Restaurants

• All Restaurants
• All Bistros
• Restaurant EssZimmer
• Resturant Bavarie

ADDED EXPERIENCE. MORE FOR YOUR EVENT.

You want to give your event a very specific highlight or you want to optimise team building with an unconventional approach? Are you looking for that unusual touch to break the ice or increase the entertainment factor? Then you'll find just what you're looking for in the additional offers available at the BMW event areas. Book exclusive tours of BMW Welt, the BMW Museum or BMW Group Classic and let your participants take a look behind the scenes of the BMW brand. Or bring the allure of the BMW Group closer to your guests with a Genius, who will give you exciting insights into products and brands. And finally, with the charming cult vehicle BMW Isetta, you are guaranteed to put a smile on your guests' faces when as a passenger they take a ride.

• /content/bmw/marketBMWWELT/bmw-welt_com/en_WL/location-buchen/anfrageformular" href="/en/location-buchen/anfrageformular.html" data-component-path="ds2-link" data-loader="amdLoader" role="link" data-tracking-event="{"eventInfo":{"cause":"","effect":"","eventName":"Book a tour or experience ","eventAction":"Internal click","target":"/content/bmw/marketBMWWELT/bmw-welt_com/en_WL/location-buchen/anfrageformular","element":"Button","track":"internal_click","eventPoints":""},"category":{"mmdr":"","eventType":"delayed","primaryCategory":"","subCategory01":""}}" data-tracking-options="{"name":"page_link","content":{"active":true}}" class="button standard expand ds2-tracking-js--event" target="_self"> Book a tour or experience

BMW WELT GUIDED TOUR.

Let yourself and your guests be inspired by the magic of the place on a guided tour of BMW Welt. Book a guided tour of BMW Welt and discover the heart of the BMW brand together with the participants of your event - from the double cone to the brand areas to the emotional premiere and the terrific view of the Olympic Park.

BMW GROUP PLANT TOUR.

Discover together with the participants of your event where everything for a BMW vehicle begins. Book a BMW Group plant tour Munich and let your guests dive into the world of vehicle production as a part of the BMW Group. Here you will accompany the creation of our vehicles and components live - from the initial vision to the completed vehicle.

BMW MUSEUM GUIDED TOUR.

Offer your guests a museum tour of a very special kind. Because the BMW Museum is not like any other museum. Here you can experience the BMW brand from its beginning to the present in a lively and multi-faceted way.  Ingenious machines, designs, prototypes and visions that have written automotive history - your guests will be thrilled!

BMW GROUP CLASSIC TOUR.

Give your guests a historical highlight - an exclusive insight into the very place where young and classic cars are maintained or even brought back to life at BMW. Book a BMW Group Classic Tour - and enjoy selected areas of the historic vehicle collection as well as the historic workshop.

Programme highlights.

BMW GENIUS.

Give your guests exclusive insights into the fascinating event location. Book a BMW Genius who will be happy to provide information about BMW Welt and the BMW Group with indepth knowledge and inspire your guests - whatever the specialist topic. Look forward to a varied lecture.

BMW ISETTA.

Ensure the fastest way to put your guests in a good mood. A round trip with the legendary BMW Isetta. Affectionately christened the Knutschkugel by the locals, this rarity still provides a unique driving experience in the truest sense of the word - because unfortunately this original vehicle from the 1950s has all but disappeared from everyday life.

BOOK A WORKSHOP AT BMW WELT.

Exciting challenges on the topic of sustainability and mobility of the future await you in this impressive location. Take advantage of all the opportunities that our workshops offer you - they are varied, interesting and a lot of fun.

BMW M DRIVING EXPERIENCE.

Show us what you can do! And we'll show you what else you've got. At the BMW M Driving Experience, challenge and expand your driving skills on an individual basis. Choose from exclusive offers and experience sheer driving fun in a controlled environment on the race track, on the training grounds, in the mountains or in the ice. From BMW Safety Training to Performance Drive to BMW M Drift Training - under perfect training conditions and with experienced instructors.

YOUR IDEA. OUR GUIDANCE.

Use to your advantage the support for the BMW event areas regarding the planning and successful outcome of your event at BMW Welt Munich. Benefit from professional preparation by experts and one-to-one partners for the event spaces - anything you need for that all-round successful event.

• To event consultation
• your Browser

Website currently not fully available

Our tool for managing your permission to our use of cookies is temporarily offline. Therefore some functionality is missing.

• Search Please fill out this field.
• Newsletters
• More to Explore
• Things To Do

8 of the Best Factory Tours in Germany

Go behind the scenes of Germany’s most famous exports and find out how German cars , chocolate, and beer are made. Many factories in Germany open their doors to curious visitors and offer them a look at how their products are built, brewed, and sewed - from start to finish.

Before you go on a factory tour in Germany, make sure to call ahead or check their website and ask about reservations and tours in English. And don’t forget to check out the factory stores afterward for some great deals.

BMW Car Factory Munich

Chira Chirakijja / TripSavvy

For BMW fans, Munich offers no less than three points of interest, all in walking distance from each other:

The BMW Museum - Traces back the history of the famous car.

BMW World - An architectural masterpiece which is the delivery center for BMWs and also houses exhibition halls, design ateliers, and workshops for kids.

BMW plant - Offers fascinating tours: Put on your safety goggles and factory coats and watch how giant conveyors lift the 3-series BMW to be welded by computer-controlled robots.

• Where : Petuelring 130, 80809 Munich

Haribo Gummy Factory

Eckhard Henkel/Wikimedia Commons /CC BY-SA 3.0

The most famous gummy bears in the world come from Germany. Haribo Goldbären (gold bears) were born in 1920 in Bonn in West Germany .

Today, Haribo is the largest manufacturer of gummy sweets on the globe. Although you can’t enter the factory itself, you can visit the Haribo factory store, close to the original factory, which features an exhibition about Haribo and offers a wonderful variety of gummy bears for sweet prices.

•   Where : Am Neutor 3, 53113 Bonn, North Rhine-Westphalia, Germany

Erdinger Brewery Munich

The world's largest brewer of wheat beer is located close to Munich and combines tradition and modern technology. At the Erdinger Brewery, the purest ingredients with age-old recipes make their way through a high-tech bottling plant.

On your tour, you will watch the brewing process from start to finish, explore the fermentation and filtration cellars, visit the computer-controlled warehouse, and learn how the beer is loaded and shipped around the world. More than one million bottles leave this brewery every day, but you can enjoy your fresh Hefeweizen in the brewery's beer garden.

• Where : Franz-Brombach-Str. 1-20, 85435 Erding

Chocolate Museum Cologne

Cologne ’s Chocolate Museum is home to a glass chocolate factory, where visitors of all ages can see how the cocoa bean turns into a chocolate bar. The machines in the small chocolate factory all have viewing windows, so you can get a detailed look at the individual production steps.

The exhibition tells you all about the rich history of chocolate, from the Mayan’s chocolate “drink of the gods” to today's commercials. If all this talk about chocolate made your mouth water, head to the 10-feet high chocolate fountain. The museum staff will be happy to dip a stick of waffle into the warm chocolate to give you a try.

Where : Am Schokoladenmuseum 1A, 50678 Cologne

Meissen Porcelain Factory

TripSavvy / Christopher Larson

300 years ago, Europe’s first porcelain was discovered in Meissen, close to Dresden . Today, Meissen porcelain ( Staatliche Porzellan-Manufaktur Meissen ) with its signature trademark, the crossed swords, is one of the most famous china manufacturers in the world.

You can tour various workshops that demonstrate the process of making the fine Meissen china by hand, from the modeling to the painting. There is also a museum, which holds a collection of 20,000 pieces from all periods, and an outlet store where you can hunt for some bargains.

• Where : Talstraße 9, 01662 Meissen

VW Factory and Autostadt Wolfsburg

Once again its cars - it is Germany after all. And the Volkswagen factory in Wolfsburg is just one hour away from Berlin and prides itself on being the largest auto plant in the world. There is a huge car museum, several pavilions dedicated to the various VW cars, driving courses for adults and kids, restaurants, a hotel, and of course the factory itself, which you can tour.

Another highlight: Embark on a glass elevator which takes you to the top of the 160 feet high glass Car Tower. They hold up to 800 custom-ordered cars, which are picked up by their buyers fresh from the factory.

Its adjacent “Autostadt” (car city) is a theme park dedicated to the automobile and offers everything car enthusiasts of all ages dream about.

Where : Stadtbrücke, 38440 Wolfsburg

Steiff Factory and Museum

Kids and collectors all over the world love the German Steiff plush toys with their signature “button in ear”. Created in 1880 by the German seamstress Margarete Steiff, the plush animals are made only out of the finest materials, such as felt, mohair, or alpaca.

You can visit the birthplace of the famous toys, Giengen, 90 miles west of Munich. After stopping by the largest Steiff shop in the world, make sure to check out the interactive toy museum and the workshops where the plush toys are still created by hand.

Where : Margarete-Steiff Platz 1, 89537 Giengen an der Brenz

Jagermeister Factory Tour

Not just fit for Frat boys, discover the German liquor of Jagermeister with a visit to its headquarters in Wolfenbuttel (about 200 km west of Berlin).

Tours are 1.5 hour and while you won't find out all the secret ingredients (there are 56!), English or German guides take visitors through production, into the herb cellar and through a tasting.

Where : Wolfenbuettel, Germany

Related Articles

More related articles.

This content is only available with cookies.

You will have to agree to the use of cookies in order to display this content. Please note that, when you agree to the placement of cookies for this content, you automatically consent to their use throughout the website. To revoke your consent at any time, and for further information on the use of cookies, please click on "Details“.

Plant Tour and Zentrum Museum.

BMW Zentrum Guidelines.

• Vehicle exhibits are on display. For the protection of all guests, vehicle doors will remain locked.
• The BMW Boutique is open.
• Masks are optional for all visitors and BMW Zentrum staff. Complimentary face masks are available.
• The Isetta Café is operating on full-service. 
• Public events and museum rentals are available.

Plant Tours.

Assembly hall tours are currently unavailable due to multiple construction projects onsite. Please check back for updates on availablity of the asembly hall tours in fall 2024. As an alternative, please join us for a 50 minute Best Fit Body Shop-Glimpse Tour. Reservations are requested for select times, Monday through Friday.  Click the button below to make your reservation for the Best Fit Body Shop-Glimpse Tour. 

The Zentrum Museum.

Visit this one-of-a-kind building and experience the past, present and future of BMW in the only BMW museum in North America. Your senses will come alive as you feel the power of the BMW brand firsthand, from its beginnings in aviation and motorsports to its rise to prominence on the global stage. Take a self-guided trip through the museum to experience BMW exhibits that both astonish and inspire.

Here you will see BMW’s numerous milestones in both racing and touring vehicles. View rare and important vehicles from BMW’s past, such as the famous Isetta “Bubblecar”. As you stroll through the Zentrum, you’ll trace BMW’s pioneering spirit straight back to these beautifully restored classics. You can also explore what’s current in BMW, with exhibits that feature state-of-the-art technologies, including rarely seen models available through our exclusive collection.

See the X family of vehicles assembled at BMW Manufacturing up close — every line, every curve, every exhilarating detail of these truly remarkable BMWs—all assembled next door, at the South Carolina plant.

The Zentrum is a living museum, a combination of innovation and performance. At the Zentrum there is truly something for everyone, it is here that the “Ultimate Driving Machine” offers the ultimate backstage pass.  

At no cost to you or your family, plan a visit to the Zentrum museum. Zentrum museum hours are Monday through Friday, from 9:30 a.m. to 5:30 p.m. 

Zentrum and Plant Closings.

• January 1- New Year's Day
• January 15- Martin Luther King, Jr. Day
• February 6- Zentrum closes at 12 noon
• February 19- Zentrum closes at 12 noon
• February 20-23-  Closed to the Public
• March 29- Good Friday
• May 27- Memorial Day
• June 17- Juneteenth National Independence Day
• July 1-12- Closed to the Public
• August 27-30- Closed to the Public
• September 2- Labor Day
• November 28-29- Thanksgiving holiday
• December 23-31- Christmas holiday

Tour Registration and Directions.

• For information call 1-888-tourBMW (868-7269)
• To schedule a tour, REGISTER ONLINE or call 1-888-tourBMW(868-7269).

 BMW Manufacturing is the global center of competence for BMW X models and assembles the BMW X3, X4, X5, X6, X7, and XM Sports Activity Vehicles and Coupes and their variants. This South Carolina factory is where state of the art assembly happens, blending innovative engineering and premium quality. 

Assembly hall tours are currently unavailable due to multiple construction projects onsite. Please check back with us for updates on availablity of the assembly hall tours in fall 2024. As an alternative, please join us for a 50 minute Best Fit Body Shop-Glimpse Tour. Reservations are requested for select times, Monday through Friday.  Book a  Glimpse Tour and see for yourself how the Ulitmate Driving Machine is assembled. 

Important Factory Tour Information.

Must i make a reservation.

• Yes, advance reservations are required.

Is there a charge for the tour?

• Yes, there is a cost for the tour. Details on cost and tour schedules can be found on the FareHarbor site . 
• Prepayment is required for reservations.
• Cancellations must be made at least 48 hours in advance for refunds by emailing  [email protected] .

Is there an age requirement for the tour?

• You must be 12 years of age or older to participate in the Best Fit Body Shop-Glimpse Tour. 
• Details on cost and tour schedules can be found on the  FareHarbor site . 

Tour guidelines for the Best Fit Body Shop-Glimpse Tour.

• You must arrive at the BMW Zentrum 30 minutes before the selected departure time to check in for your tour. 
• Guests 18 years of age and older must present a picture ID upon arrival for a scheduled tour.
• Tour participants must be 12 years of age or older. 
• Completely enclosed shoes are required to tour our facility .  No flip flops, high heels, open toe, open side, or open heel shoes are permitted. You will NOT be permitted on the tour if your shoes do not meet the guidelines. No exceptions. 
• Photographs can only be taken while visting the Zentrum Museum & Visitors Center. 
• Photos are strictly prohibited inside the plant. 
• Cell phones must be turned off during the tour. 
• Please leave personal belongings, backpacks and other large luggage, locked in your vehicle. 
• Service Dogs are not allowed inside the plant, other accommodations are available. Please coordinate in advance by calling 1-888-tourBMW(868-7269). 
• We are an active assembly facility, therefore changes to the tour option may occur at any time which are beyond our contruol due to unforeseen circumstances.   
• Thank you for your reservation, we hope that you will enjoy your future tour experience. However, please note that BMW reserves the right to cancel tours at any time.

Schedule a Tour.

• To schedule a tour, REGISTER ONLINE or call 1-888-tourBMW (868-7269).

Plan an Event.

The Zentrum is more than just a museum. It’s a meeting and events center, a cafe, a gallery and a BMW ultimate experience. Whether you’re planning a gathering for your entire sales force, a nationwide conference or an intimate fundraising dinner for a select few, the Zentrum offers you a setting as distinctive as the vehicles BMW assembles.

Facility rental includes the entire Zentrum museum, which offers:

• An auditorium (seats 200)
• Use of the Isetta Café
• Expansive exhibit space
• Guided plant tours (when available)

If you’re looking for the latest BMW gear, the Zentrum is the ultimate destination. The BMW Boutique is complete with everything you need to take on the open road in style. Pick up fashionable BMW clothing or check out the latest motoring accessories for your home or office. When it comes to finding the right gift for the automotive enthusiast, the Zentrum gift shop is the only place you need to go.

Learn more.

Production sites worldwide

The BMW Group’s production network is home to a wealth of expertise – at over 30 production sites worldwide. Come and visit us at selected locations worldwide and experience production.

Plant Berlin

The BMW Group’s premium motorbikes roll off the production line in the capital. But not only the motorbikes themselves, but also their production is spectacular: more than 2,200 employees from over 20 nations work hand in hand, supported by state-of-the-art technology, to produce high-quality bikes. Visitors also experience the unique insights: The BMW Group Plant Berlin offers public plant tours.

Plant Dingolfing

The BMW Group plant in Dingolfing is the largest vehicle plant of the BMW Group in Europe. The plant site measures 2.8 million square metres. Around 17,000 employees ensure smooth production processes – and pave the way for the mobility of tomorrow. Today, the site is already the showcase for automotive topics of the future. This is primarily due to the BMW iX, which has been rolling off their production line since July 2021: It is fully electric, fully networked and drives automatically. Series production of the sixth BMW 7 Series generation began in Dingolfing in July 2022. A visit to the BMW Group plant in Dingolfing is only available to special stakeholders of the site and needs to be arranged in advance. Tours for private individuals and corresponding registrations are not planned until further notice.

Plant Landshut

At the BMW Group plant in Landshut, around 3,500 employees manufacture, among other things, components for the pioneering BMW i models, i.e. vehicles with partially or fully electric propulsion systems. With future-oriented technologies, the plant plays the role of an innovation-driver as an in-house component production facility. Day after day, the employees ensure that a piece of Landshut’s innovative power is in almost every BMW, MINI and Rolls-Royce, as well as in many BMW motorbikes. The BMW Group Plant Landshut is a target group location that offers its tour formats for trade visitors and closed groups. Public tours are therefore not bookable.

Plant Leipzig

The BMW Group Plant in Leipzig is one of the most innovative automotive factories in the world. The central building designed by Zaha Hadid, one of the most famous modern architects, is unique. Around 1,000 vehicles roll off the production line every day. Also, starting from 2024, the entire process chain of high-voltage battery production will be shown here. The BMW Group Plant Leipzig offers public Plant Tours where visitors can experience production at this location.

Plant Munich

The BMW Group plant in Munich is the main plant of the BMW Group. It is located in the north of Munich, in the immediate vicinity of the corporate headquarters, the BMW Museum and BMW Welt. Around 8,000 employees from over 50 nations work at this site. Vehicles and engines have been produced in the heart of Munich since 1922 –and around eleven million premium cars now roll off its production line. As early as 2023, at least half of all vehicles from Munich are to be equipped with an electric drive. The BMW Group Plant Munich is located in the immediate vicinity of the BMW Group headquarters, the BMW Museum and BMW World. Combination offers therefore attract visitors not only to the main plant, but also to this surrounding attractions.

Plant Oxford

The BMW Group Plant Oxford is the home of the MINI. The legendary and popular car has been manufactured here for more than 20 years. The plant is also known as the laboratory of the future: it only takes around 22 hours to complete a vehicle from the delivery of its component materials. MINI Plant Oxford offers public plant tours. Before or after the tour, there is the opportunity to learn even more about the fascinating history of MINIs in the MINI Museum.

Plant Regensburg

A new BMW leaves the Regensburg plant every 57 seconds – totalling around 1,000 per working day. Production started in 1986 with 200 cars a day and has continuously increased. Today, around 9,000 employees are working on this success story, which continues with its electrified models. With the plug-in hybrid variants of the BMW X1 and the BMW X2, the first electrified Regensburg models are already on the road. They combine the best of both worlds – a combination of a combustion engine and an electric motor. The BMW Group Plant Regensburg is a target group location that offers its tour formats for trade visitors and closed groups. Public tours are therefore not bookable.

Plant Rosslyn

The South African plant in the Rosslyn district was the BMW Group’s first international location in 1973. Within a short time, the plant developed into a flexible, efficient and sustainable production facility. Currently, 3,000 employees in Rosslyn primarily build the sixth generation of the BMW X3 series with an annual production volume of around 75,000 vehicles. The models produced in Rosslyn are destined for customers in the USA, Taiwan, Japan, Singapore, New Zealand and Australia, among others. The BMW Group Plant Rosslyn offers public plant tours.

Plant San Luis Potosí

The San Luis Potosí plant is the first BMW Group location in Mexico and is considered a pioneer in sustainability and digitalisation. This is due to the BMW Group’s first paint shop that is completely free of process wastewater and the power supply, which is completely generated from renewable energies and will be 100 per cent CO2-free in the future. At the same time, Industry 4.0 enables a rapid response to new production variants and volumes. Around 3,000 employees mainly produce the BMW 3 Series G20 there. The BMW Group Plant San Luis Potosí offers public plant tours.

Plant Spartanburg

The BMW Group Plant Spartanburg in the US state of South Carolina is home to the BMW X model family. Every day, 11,000 employees produce more than 1,500 vehicles on the approximately seven million square metre plant site. The production facility makes a significant contribution to the international success of the BMW Group: Around 60 per cent of the vehicles produced in Spartanburg are destined for export to 120 different countries. The BMW Group Plant Spartanburg ffers public plant tours.

Plant Steyr

At the BMW Group’s largest engine plant in its global production network, around 4,400 people develop and produce the mobility of the future every day – from innovative diesel and gasoline engines to sustainable e-mobility components and, from 2025, next-generation electric vehicles. Over 1 million engines and more than 10 million core engine components leave the Steyr plant every year. They power around half of all BMW and MINI cars worldwide. “A heart from Steyr” is a promise of quality for automobiles of all kinds. The BMW Group Plant Steyr is a target group location that offers its tour formats for trade visitors and closed groups. Public tours are therefore not bookable.

All BMW Group Locations at a glance

Use of cookies

We use cookies – including third-party cookies – to collect information about how visitors use our websites. They help us give you the best possible experience, continually improve our sites and provide you with offers that are tailored to your interests.

The information collected via cookies can also be processed outside of the European Union, for example in the USA. By clicking the “Accept all” button you agree to the use of these cookies. You can withdraw your consent at any time, change your preferences and get detailed information about our use of cookies by clicking “Individual”.

Essential cookies enable basic functions and are necessary for the proper functioning of the website.

Statistics cookies acquire information anonymously. This information helps us to understand how our visitors use our website.

Content from video sharing platforms and social media platforms is blocked by default. If cookies are accepted by external media, access to these contents no longer requires manual consent.