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What are you looking for, see things differently, welcome to britain.
Discover inventive new experiences and captivating stories in 2024, brought together with a dose of British flair. From exploring film settings and pioneering cultural spaces to countryside trails and relaxing wellness retreats, it’s all happening on our shores and you’re invited!
Join immersive exhibitions as the National Gallery celebrates a landmark anniversary or get a taste for chocolate as Birmingham’s Cadbury World also marks its 200th birthday. Venture off the beaten track for new coastal adventures, exploring new trails and walking routes, or take in sporting action as the world’s best compete in everything from athletics to the Premier League.
Whether it’s getting a feel for our vibrant cultural cities, embarking on a coastal adventure, or discovering locations made famous by film and TV, it’s time to experience Britain differently.
VisitBritain/Helena Bradbury
Explore differently
VisitBritain/Ben Selway
The Tarr Steps in Exmoor National Park, England
Explore Britain’s national parks
Discover our 15 National Parks, from England’s south coast to the far reaches of Scotland.
VisitBritain
Best spa experiences
Clear the diary, switch off your phone and reset your mind and body in Britain.
Brecon Retreat
Brecon Beacon
Eco-friendly accommodation
From spas with clifftop hot tubs to country house hotels, these eco-friendly spots don’t scrimp on comfort.
VisitBritain/David Clapp
Iconic British train journeys
With over 150 heritage railways, Britain is steaming ahead with sustainable travel experiences.
VisitBritain - The official tourism website of Great Britain
Providing you with inspirational activities and experiences, from those in the know.
Your guidance and information about travelling to Great Britain and Northern Ireland.
Helping the travel industry showcase the best of Britain.
Cultural hotspots
An unmissable destination for travellers, London is a melting pot of history, culture and green spaces.
VisitBritain/Hazel Parreno
From palaces to cobbled alleys and even a dormant volcano, this city is a real show-stopper.
VisitBritain/Andrew Pickett
World-class football and a music scene that brought Oasis to centre stage – there’s lots to love about Manchester.
VisitBritain/Manchester Craft Beer Festival
A quirky seaside city filled with diverse cuisine, vintage shopping and adrenaline fuelled adventure.
VisitBritain/i360
From The Beatles to Frankie Goes to Hollywood, Liverpool is a UNESCO City of Music with seriously cool credentials.
Oh Me Oh My
Cool creative Bristol is a must-see for art, culture and action-packed adventure.
VisitBritain/Rod Edwards
Step into a land of castles, world-renowned rugby and a whole host of myths and legends.
Pushing the boundaries of art and culture, with a heart that beats through its people.
VisitBritain/Tommy Ga-Ken Wan
An industrial hub with a vibrant, creative heart and a whole host of quirky adventures.
West Midlands Growth Company
Newcastle upon Tyne
Linked by no fewer than seven bridges, it's one vibrant place to visit.
Rich Kenworthy
Newcastle, England
A hotbed for shopping and the arts, you’ll find lots to explore in Leeds.
VisitBritain/Thomas Heaton
Packed with lively pubs, an eclectic food scene and a myriad of immersive experiences.
Tourism Northern Ireland
Discover annual events
James Bridle
Celebrate in Britain
Find out what’s happening across the nations with our round-up of annual events.
Planning a trip? We're here to help
Your trip to england is just around the corner.
Discover the land of Big Ben, Banksy and bangers and mash. From its bustling cities to its blooming beautiful gardens, it doesn’t disappoint.
Discover Great Britain’s northern reaches
Imagine a country where ancient castles guard mysterious lochs and emerald glens, and where the local spirit is as warm as the welcome.
Discover a land of adventure and mythical creatures
Delve into a world of dragons, renowned choirs, championship rugby, and some of the most spellbinding scenery Britain has to offer.
Your trip to Northern Ireland has never looked more magical
Get swept up in a world of ancient myths and modern-day legends, from the Giant’s Causeway and Game of Thrones to the vibrant buzz of Belfast.
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What are you looking for?
We are positioning Britain as a dynamic, sustainable and inclusive destination, and prioritising regional and seasonal dispersal to drive productivity.
Alongside this, we continue to strengthen English tourism by leading and enabling a sustainable and resilient visitor economy.
Read on for more information about our work and activities.
Our marketing and campaigns
As a partner of the GREAT campaign, we work with the national tourists boards for Britain as well as with industry and non-industry partners to mount our global campaigns which inspire visitors to explore Britain now, driving growth from tourism across the nations and regions.
Our extensive international network cover about three-quarters of inbound tourism spend. In international markets. We work with the local travel trade to ensure that more of Britain is sold in their programmes and are deepening our relationships with local stakeholders, the media and public diplomacy partners.
Learn more about our marketing and campaigns
Leading English tourism
VisitEngland works to make England’s visitor economy resilient, sustainable and world-class. We are simplifying a regional structure for English tourism to grow sustainable local visitor economies and through business support for SMEs we are driving sustainable and inclusive growth.
We also help English destinations to win international business events, attending international trade shows and connecting suppliers with business events planners and key decision-makers.
Learn more about our work leading English tourism
Supporting industry and advising Government
We have a statutory duty to advise industry and Government. We provide the tourism industry with the research and insights they need to grow their business.
We also monitor the political landscape to inform strategic decisions and ensure that political stakeholders understand and value both the work of VisitBritain/VisitEngland and the wider visitor economy.
Learn more about our work to support industry and advise Government
Our work with travel trade
We build relationships between British businesses and international travel trade to maximise the quality, profitability and reach of Britain programmes.
We also produce resources tailored for international markets to enable our trade partners to sell Britain better.
Learn more about our work with travel trade
Our work with media
We support journalists by sharing the latest tourism statistics, research and insights, inspirational destination stories and royalty-free assets on our Media Centre and through regular newsletters . Through in-person meetings, trade shows and press trips we share tourism products and industry news to secure media coverage and raise the profile of tourism in Britain.
Find the latest news and resources for media
Our work with business events
Representing both England and Britain, we work with associations, corporations and meeting and incentive travel planners to choose the UK for their international business events.
We also lead on the Business Events Growth Programme , supporting cities’ bids to win business events for England, Scotland and Wales.
Find resources for business events planners and partners
Driving global sales and distribution
The VisitBritain Shop , our official online e-commerce site, inspires and enables visitors to book over 500 tourism products and experiences.
We also make it easy for tourism suppliers to sell their product through Tourism Exchange GB (TXGB) , a digital platform linking tourism businesses, booking systems and distribution channels in one central marketplace.
Learn more about our work driving global sales and distribution
Discover more
Learn more about our structure, our priorities, our senior team and our global network.
Getty Images/E+/SolStock
Our history
Since 1969 we have supported and promoted Britain – read all about our partners, collaborations, promotions and campaigns over the years.
NYMR/NYMNPA
Our annual performance and reporting
Discover our return on investment, campaign reach and contribution to the economy – and download our annual reports.
Getty Images/Solstock
Explore our curated information for...
Everything you need to inspire your clients. Discover new products, experiences and itinerary ideas – plus useful resources and the latest market insights.
Reach new customers and increase your profitability. Drive sales with our tools, events and training, find out about quality assessment and get expert guidance from the England Business Advice Hub.
Build sustainable and valuable growth. Learn about England’s new destination management structure, find expert advice, and boost your proposition with our training and toolkits.
Access resources for business events to support your business development and event strategy. Discover England, Scotland and Wales' business event offering for your next conference, incentive, exhibition or event.
Discover our media centres, image and video library and latest press releases, plus contacts for our corporate and consumer press teams.
Studying tourism at school, college or university? We’ve gathered essential resources and data for students of tourism, plus information about our internships.
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VisitBritain (VB) is the national tourism agency, responsible for marketing Britain worldwide and developing Britain’s visitor economy. It works with UK Trade & Investment as well as airlines, travel operators, global brands and the official tourism bodies for London, England, Scotland and Wales.
VisitBritain is Britain’s national tourism agency, responsible for marketing Britain worldwide and developing Britain’s visitor economy.
Our mission: Building the value of tourism to Britain, working in partnership with the industry and nations and regions to generate additional visitor spend.
Our vision: To inspire the world to explore Britain.
Our strategy: 1. Inspire travellers from overseas to visit and explore Britain. 2. Deliver a global network to support tourism promotion overseas. 3. Advise Government and the industry on tourism, particularly on issues that affect our global competitiveness. 4. Maximise public investment through partner engagement and commercial activity.
Our funding A non-departmental public body, funded by the Department for Culture, Media and Sport, we work with partners in the UK and overseas to ensure that Britain is marketed in an inspirational and relevant way around the world.
In 2011/2012 our grant-in-aid from the Department for Culture, Media and Sport will be £26.5 million.
Corporate information
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VisitBritain - The official tourism website of Great Britain. Providing you with inspirational activities and experiences, from those in the know. Your guidance and information about travelling to Great Britain and Northern Ireland. Helping the travel industry showcase the best of Britain.
We are the British Tourist Authority (BTA), operating under the brand names VisitBritain and VisitEngland. As the national tourism agency, we work to raise Britain’s profile, increase the volume and value of tourism exports and develop England’s visitor economy, working with organisations of all sizes and specialities.
We’re passionate about raising Britain’s profile, increasing the volume and value of tourism exports and developing England’s visitor economy by working with organisations of all sizes and specialities. From expert guidance to market intelligence, read on to find out how we can work with you.
VisitEngland works to make England’s visitor economy resilient, sustainable and world-class. We are simplifying a regional structure for English tourism to grow sustainable local visitor economies and through business support for SMEs we are driving sustainable and inclusive growth.
VisitBritain was created in April 2003 to market Britain to the rest of the world and to promote and develop the visitor economy of England. It was formed out of a merger between the British Tourist Authority and the English Tourism Council, and is a non-departmental public body responsible to the Department for Culture, Media and Sport.
VisitBritain (VB) is the national tourism agency, responsible for marketing Britain worldwide and developing Britain’s visitor economy. It works with UK Trade & Investment as well as airlines,...