How 2 Taylor Swift Fans Turned Tailgate Parties Into A Full-Blown Business

Guest Writer

Taylor Swift fans wait to pose for a photo at Tay-gate, a tailgate party a short walk from the singer's shows in Atlanta.

Early on in the pandemic, Courtney Gibson and Caitie Phillips dreamed of going to a local bar with some girlfriends, throwing back a few White Claws and belting out a bunch of Taylor Swift tunes at the top of their lungs.

That might have been a regular Saturday night for these two millennials before COVID. Instead, they’d been shuttered indoors for months on end, desperately craving a sense of community like so many others.

“What if one day we hosted a Taylor Swift-inspired dance party for more than just our circle of friends?” they wondered.

Taylor Swift fans — who affectionately call themselves “Swifties” — are known throughout the world for their unwavering loyalty and steadfast dedication to the iconic singer-songwriter. Swifties have formed one of the largest fan bases on social media, attended album listening parties, camped out for concerts and most recently shelled out thousands of dollars for Eras tour tickets . Time and again, Swifties have made it abundantly clear they are willing to shake it off and show up in the name of Tay.

Courtney Gibson (left) and Caitie Phillips started holding Swift-themed dance parties in 2021.

So when bars and nightclubs reopened in April 2021, Gibson and Phillips decided to make their dance party dreams come true. Gibson, 33, who was producing event-in-a-box-type affairs for her business La Petite Fete , and Phillips, a 31-year-old tech marketing coordinator, hit the strip in their hometown of Orlando in search of a venue.

Neon Beach Tiki & Kitchen, the first establishment they approached, agreed to partner with them on a ticketed event that June. Suddenly, their pop culture fantasy was about to become a reality.

“It’s really important for women and members of the LGBTQ community to have a safe space where they can not only celebrate but also feel celebrated, especially now in such a difficult political climate,” said Phillips, who also designs the bulk of their Swift-inspired merch. “As women, we’ve had to fight for our place at the table in a male-dominated field like the music and entertainment industry, which has allowed us to not only grow in our careers but also help mentor other young people who may be considering getting into this business too.”

The first event sold out: They hosted 300 Swifties and even had a waitlist for guests. As diehard Swifties themselves, the pair knew the key to planning successful pop culture dance parties was to really lean into them from a fan perspective — and that they did.

The party offered everything from DJs rocking a tailored Taylor playlist and big screens featuring music videos to a curated cocktail menu and giveaways with custom-themed slim can Koozies. There were Insta-worthy photo ops, all inspired by the legend herself.

Swift fans, including SK Maxwell, Emily Pruitt, Lucy Whitney and Marie Smith sing "All Too Well (10 Minute Version)" at an Atlanta Tay-gates event.

But what the women didn’t know at the time was that within 18 months of their first party, they would have hosted over 60,000 Swifties in more than 40 U.S. cities and would be dancing all the way to the bank to the tune of seven figures.

Last fall, around the same time their business hit the million-dollar mark in revenue, Swift released her “Midnights” album. The pair assumed a concert tour announcement was imminent, prompting them to consider ways to align their business with upcoming shows.

“Our first thought was how great would it be to text your group chat, plan your Eras Tour outfits, grab tickets to the ultimate Swiftie pre-party, and come together in the hours leading up to the concert,” Gibson said.

Phillips, who also serves as the chief marketing officer for Le Petite Fete, said they started by focusing on what would be most important to them as Swifties. The answer? Good cocktails and an event in close proximity to Swift’s concert.

Swifties trade friendship bracelets at the event.

And that is how Tay-gates, a play on traditional tailgate parties, was born. At Tay-gates, Swifties can trade friendship bracelets and create social media content with candy-colored neon signs inspired by song lyrics — all before heading over to see Swift in concert. There’s also an Eras-themed costume contest and lip sync battle for a chance to win prizes and bragging rights.

Tay-gates are hosted in much larger venues than their dance party counterparts and according to Gibson, take on more of a trade-show vibe, with attendees coming in waves. She said they are also somewhat calmer in nature since most fans are conserving their energy for the concert itself.

Tay-gaters, who are primarily women, fall into three camps: the early birds who arrive in the afternoon in an effort to avoid the intense concert traffic, those who use the event as an official meet-up destination to catch up with other concertgoers, and those who roll up at the last minute and grab a cocktail or quick bite before heading over to the stadium.

A Swift sticker pokes out of a fan's top at the Tay-gates event.

Gibson and Phillips had already built a devoted dance party fanbase in Texas, one of the first stops in the Eras tour, and it made for a great starting-off point for their events.

The pair partnered with Texas Live, a venue in Arlington about a 20-minute walk from AT&T Stadium. Over the course of three nights, they hosted more than 10,000 Swifties, with tickets ranging from $5 to $15 a pop.

“It just kind of exploded from there,” Phillips said. Soon after, venues were reaching out to them.

Their business now employs five DJs, six event assistants and multiple brand activation ambassadors in each city where they host an event. Since their Texas events, they have seen another 8,500 guests between shows in Tampa, Atlanta and Nashville, with Philadelphia, Chicago and New Jersey still on the horizon.

Tay-gate tickets range from $5 to $70 a piece depending on the city, venue and offerings; the pre-parties have grossed nearly $150k and counting in ticket sales alone.

Nicole Schwensen, 26, from Peachtree City, Georgia, attended the Atlanta festivities at Wild Leap. She said one of the best things about Tay-gates is that you don’t need to have tickets to the actual concert to attend the pre-party.

“My best friend and I were looking for a way to be around other Taylor fans and dress up and have fun without having to spend $1,000 a ticket and this was by far our best option,” Schwensen said.

Schwensen and her friend Abby enjoyed a full day of Taylor-themed slushies and food trucks and an “All Too Well” sing-a-long while regularly refreshing their phones in a last-ditch effort to find affordable tickets for the show that night. They didn’t have any luck.

Left: Swift fans wait in line at food trucks. Right: Slushies with Swift-themed names at Tay-gate.

But the rock ’n roll gods must have been looking down on them ― they managed to find a grassy area in the Mercedes Stadium parking lot where they set up a blanket and were able to see Swift perform on a big screen angled in their direction.

Michael Slagel, 25, an activities director for a retirement community in Tampa, was a bit luckier on the concert-ticket front. He won a pair of tickets to the first night’s show on the radio and managed to score tickets in the nosebleed section the other two nights with his sister and their friend.

A regular at their dance parties, Slagel attended the Tampa Tay-gate and even competed in the costume contest. He wore a Red tour-inspired Eras outfit and called the event “a super fun way to hang with fellow fans and celebrate Taylor being in town.”

For both co-founders, what once was just a dream to get out of the house and onto the dance floor has become both an exercise in community building and empowerment.

When it comes to fandoms, Gibson said there’s often a double standard at play; it’s accepted for men to spend ridiculous amounts of money on football and other sports, but it can be seen negatively when women drop a lot on Taylor Swift concert tickets and get together and party.

“The biggest difference is in a football game, there’s always a losing team but with a concert, especially a Taylor Swift one, everybody wins,” Gibson said.

Eleven people on their 13-member team are women. They are also intentional about partnering with women vendors and small-business owners in different cities.

Fans compete in a costume contest at the Atlanta Tay-gate.

Gibson said the fact that so many people come to their events alone and leave having made friends speaks volumes.

“People were hungry for a common thread,” Gibson said. “And it means the world to us to be able to create a welcoming environment where fans can come together and just be comfortable being themselves.”

Check out more images from the party below:

Emily Newton (right) belts out "22" by Swift in a lip sync contest while other fans including Summer and Wesley Langford (left) sing along.

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TAYGATES: The ultimate swiftie pre-parties for The Eras Tour

Date and time for this past event.

  • Fri, Apr 28, 2023 - Sun, Apr 30, 2023    1pm - 6pm

Wild Leap Atlanta 125 Ted Turner Dr SW

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SWIFTIES, not sure what to do before The Eras Tour in Atlanta + want to make sure you beat traffic? Don’t miss our ultimate swiftie pre-parties right next to Mercedes Benz Stadium @ Wild Leap!

Our TAY-Gates will feature a swiftie DJ playing all the bops and deep cuts + taking your requests, themed photo areas, bracelet trading, costume contest + lip-sync battles, themed cocktails + more! All a quick 5 minute walk to Mercedes Benz Stadium

Limited $10 tickets left! Text your group chat and snag our early bird tickets while they last!

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Taylor Swift’s “The Eras Tour” Headed to Mercedes-Benz Stadium

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TAYLOR SWIFT’S “THE ERAS TOUR” HEADED TO MERCEDES-BENZ STADIUM

NEW YORK (November 1, 2022) – The U.S. leg of Taylor Swift | The Eras Tour was announced this morning just days after the eleven-time GRAMMY winner broke streaming, physical and vinyl album sales around the world and includes two shows at Atlanta’s Mercedes-Benz Stadium.

The Atlanta shows will be held on Friday, April 28 and Saturday, April 29th with special guests beabadoobee and Gracie Abrams. Tickets will go on sale to the general public at a time and date TBA.

To ensure tickets to Taylor Swift | The Eras Tour get into the hands of fans, Taylor Swift has partnered with Ticketmaster’s Verified Fan program.  Fans can register HERE for the TaylorSwiftTix Presale powered by Verified Fan starting now through Wednesday, November 9 at 11:59 p.m. Registered fans who receive a code will have exclusive access to purchase tickets on Tuesday, November 15 starting at 10 a.m. Only fans that have received a unique code will have the chance to purchase tickets.

Falcons season ticket members will receive an email soon with more information regarding their exclusive presale.

In addition, an exclusive premium allocation of tickets has been set aside for Capital One cardholders, who will have priority access to purchase tickets on November 15th at 2 p.m. through November 17th at 10 p.m. or while supplies last.

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13 Best Moments From Taylor Swift’s April 29 Atlanta ‘Eras’ Concert: ‘High Infidelity’ & Making a Stadium Show Feel Intimate

Swift lived in the moment, singing along to folk songs with more than 65,000 people, improvising through a glitch with "the dad joke from hell" and serving the most clever pairing of surprise songs.

By Ashley Iasimone

Ashley Iasimone

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Taylor Swift Atlanta Eras Tour

There’s no bad seat on Taylor Swift ‘s Eras Tour — especially if you’re fortunate enough to see her in a venue like Atlanta’s Mercedes-Benz Stadium, with its gorgeous halo screens in the round and wild three-night crowd that Swift truly seem to be enchanted to meet during this 52-date affair spanning her musical career.

The prolific singer-songwriter and powerhouse performer showed both sides of herself as an entertainer Saturday night (April 29), the second of a trio of concerts at the stadium. 65,639 people descended upon Atlanta — where signs on buildings read “A-Tay-L,” a play on ATL — for Swift’s April 29 show.

“Do you really wanna know where I was April 29th?” is no longer just a rhetorical question from Swift’s lyric book. On this date in Swift history, she’s now delivered the live debut of “High Infidelity,” the Midnights (3AM Edition) bonus track on which that lyric exists. April 29 is now a core memory for a whole lot of fans.

All the Surprise Songs Taylor Swift Has Performed on The Eras Tour (So Far)

The tour celebrates 10 album eras of Swift with a 44-song setlist. She powers through for more than three hours, pausing only for a quick set or wardrobe change, or — as was the case at this stop in Atlanta — to banter with the crowd before select songs.

Her debut album doesn’t typically find itself on her setlist, and it didn’t on April 29. But Swift’s country roots, circa her high school days, are showcased in her Fearless set, when she twirls with her guitar in hand and plays some of her biggest early hits.

While she performs songs from every other album in her discography, the four she had yet to ever tour with — 2019’s Lover , 2020’s Folklore and Evermore , and 2022’s Midnights — get a lot of attention. “Cruel Summer,” “‘Tis the Damn Season,” “Betty” and “Lavender Haze” are all ones not to be missed in her singalong stadium setting. And without giving too much away, “Vigilante Shit” might elicit the loudest roar.

Here are 13 of the best things to happen at Swift’s Saturday night show in Atlanta.

A Heavenly 'Marjorie' Experience

Swift’s “Marjorie,” an ode full of love for her late grandmother and the memories she holds of her, is emotional enough in its recorded state. Live, with a chorus of tens of thousands of voices singing with Swift (plus her grandmother’s actual vocals in the background), and their phone lights glimmering, the song becomes emotionally overwhelming. “My knees went weak,” Swift said.

“I physically felt that. It was so beautiful of you to do that … Wow. Oh my god,” said Swift, sitting at her Evermore -era piano, getting ready to introduce “Champagne Problems” after showing a teary-eyed reaction to the unexpected magic of “Marjorie” in a stadium.

But “Champagne Problems” would have to wait, due a tech issue, leaving a minute to marvel at what just happened with “Marjorie”: “What a perfect moment for my in-ears to just come unplugged magically,” she quipped.

Later, after talking her way through the in-ear problem with a joke, Swift insisted that the moment of levity was “not to take away from the really beautiful, heavenly thing you guys just did.”

Glitches and Forgetting Lyrics For the Win

Taylor Swift Atlanta Eras Tour

If Swift was at all stressing over the aforementioned, short-lived in-ear glitch, she didn’t show it. She corralled the Atlanta crowd’s attention Saturday night with a joke — more on that next — to fill in the sudden blank space in her otherwise impeccably-rehearsed set. The joke, whether you’ll find it funny or not, reminded fans of the superstar’s normal, very relatable disposition.

A moment like this, and a couple moments to come later on in the show where she’d charmingly flub a couple of her own lyrics during the night’s surprise songs section, brought a very big concert down to a more intimate level. Somehow, the small mistakes and Swift’s off-the-cuff reactions made the show even better, and a one-of-a-kind thing for those in attendance.

Taylor's 'Dad Joke From Hell'

“Oh, so it’s not just me, actually, this time. It’s not just me flailing too hard and unplugging my cord … It’s actually more of an infrastructure in-ears problem that we’re all having. So, while that is bad news, it’s nice to be joined in my pain, don’t you think?” Swift said to the April 29 audience.

Just when she thought the issue had been resolved, and she thanked and cheered on her sound crew, the glitch apparently happened again. She found herself with some more time to kill onstage and just went with it. “Should I tell jokes?” she asked.

And so it went: “OK, so, a cat walks into a library. And the cat says, ‘Yes, I’ll have some tuna fish, please.’ And the lady at the counter says, ‘Sir, this is a library.’ And the cat says, ‘Oh, I’m sorry. [ Whispers ] I’ll have some tuna fish, please.”

“I’m so sorry,” Swift said with a grin. “My in-ears are back, just at the perfect time because that was like the dad joke from hell. I’m so sorry.” That’s probably one she won’t repeat this tour.

The Best Era Transitions

When you’re a weekend music news editor, avoiding spoilers about a massive tour with mostly weekend dates just isn’t a thing. Having seen plenty of clips from The Eras Tour prior to finally catching the show in person this weekend, there’s been time to think about the best transitions between the many eras in Swift’s set. Some are really, really good.

Now having witnessed it in real life at Swift’s Atlanta stop — where the coolest set transition became very clear — for fun, here’s a ranked list of Eras Tour transitions to watch out for at a concert in your future, leading with the favorite at No. 1:

  • Evermore to Reputation (“Tolerate It” to “…Ready for It?”)
  • Folklore to 1989 (“Cardigan” to “Style”)
  • 1989 to surprise song (“Bad Blood” to the mystery song everyone’s eagerly awaiting)
  • Surprise song to Midnights (The undisclosed song to “Lavender Haze”)
  • Fearless to Evermore (“Love Story” to “‘Tis the Damn Season”)
  • Reputation to Speak Now (“Look What You Made Me Do” to “Enchanted”)
  • Red to Folklore (“All Too Well” to “The 1”)
  • Lover to Fearless (“The Archer” to “Fearless”)
  • Speak Now to Red (“Enchanted” to “22”)

More Than Just a Tour, It's a 'Whole Personality'

“This tour has become my entire personality,” Swift announced, in a genuine way, to her fans in Atlanta. Something tells us diehard Swifties can relate.

But Swift’s commitment to putting on an incredible show was very apparent this weekend. Concertgoers were overheard talking about being exhilarated but exhausted as they left the stadium, while Swift is actually the one performing 44 songs almost every weekend, for multiple days in a row.

She shows no signs of being anywhere but totally in Eras Tour-land when onstage. Just like there’s no bad seat in the house, there’s no chance she won’t be giving her all at every date to come. On Sunday night, she’d admit that she stays up for hours after every concert, thinking about the next one.

The Revival of 'Reputation'

Taylor Swift Eras Tour Atlanta

With Lover , Folklore , Evermore and Midnights all being brand-new to Swift’s touring production, there’s so much music to look forward to watching live for the first time. But Reputation lovers, rejoice: It’s one of the best parts of the show. When that snake slithers onto the stage screen, after the stirring Evermore era, the mood shifts drastically. The energy can’t be topped and fans go feral (in a good way) — maybe expressing a pent-up spark for live music that they’ve been missing since Swift’s last tour, which was in support of Reputation . Avoid timing a bathroom break during this era. In Atlanta, “…Ready for It?” and the rest of the Reputation set was powerful.

65,639 Voices Singing 'All Too Well' for 10 Minutes

Total attendance to the April 29 concert at Mercedes-Benz Stadium was 65,639. That’s potentially 65,639 people screaming along with Swift for 10 minutes to every word of “All Too Well,” and personally relating to it in some way. And in a way, the song that seemed to be one of her most personal breathes a new life when a stadium swells through the hurt in lines like “And I was thinking on the drive down, any time now/ He’s gonna say it’s love, you never called it what it was” and “And there we are again when nobody had to know/ You kept me like a secret, but I kept you like an oath” and “You said if we had been closer in age maybe it would have been fine/ And that made me want to die” from the Red (Taylor’s Version) release.

'August' Forever

Taylor Swift Atlanta Eras Tour

Although Billboard already highlighted “August” from the opener of the Eras Tour , the staging of a forever Folklore favorite — all wistful and romantic — continues to be flawless. It’s a beautiful time in the show, and a foundation of the Folklore set. Those lucky enough to have seats up front by the diamond area of the stage are in for a particularly special moment as Swift dashes across at the bridge of the song, but the view of “August” is lovely from all sections.

Knowing Exactly Where Taylor Swift Was on April 29

There’s that lyric in Swift’s “High Infidelity” that asks, “Do you really wanna know where I was April 29th?” Naturally, those attending the April 29 show in Atlanta had certain expectations that they might witness the track’s live debut during the part of the Eras set featuring two surprise acoustic songs. “High Infidelity” even trended on Twitter on Saturday morning, many hours before the concert began.

Swift acknowledged the date as she set herself up with a guitar at the end of the stage’s catwalk: In a special bit where she found herself rambling pre-song, she eventually teased, “I was thinking about what song to do tonight, and I was like, wait. I know it’s a Saturday, but what’s the date?”

Then she strummed her guitar and improvised, “Do you really wanna know where I was April 29th? Atlanta, Georgia,” before launching into the full song, with the crowd hanging on to to every word.

high infidelity, tonight! #TSTheErasTour pic.twitter.com/iKGPmPSjUl — Taylor Swift: The Eras Tour (@TSTheErasTour) April 30, 2023

'Gorgeous' As a Sweet Piano Ballad

From “High Infidelity,” a song that some interpret as a reference to cheating, Swift went into “Gorgeous” on piano. On “Gorgeous,” she sings about meeting someone she’s attracted to while having “a boyfriend, he’s older than us/ He’s in the club doing I don’t know what.” Fans loved the seemingly clever thematic connection. “This is a song about the universal fact that you will act stupid around someone you think is hot,” she told the crowd of “Gorgeous.”

It was Swift’s first time performing a song from Reputation during her surprise songs set.

She joked that she thinks of Reputation as her “most metal album,” and thus more difficult to arrange its tracks as acoustic performances. But then she candidly noted to the audience, “That’s sort of weird for me to say because most of the songs on that album I started out writing just acoustic, so I should play one.”

This part of the set felt especially intimate in a full stadium, with Swift even relying on fans to help her remember the order of words on her “whisky on ice, Sunset and Vine” line. She restarted the song to get it right, so those sitting in or around section H on the floor got some priceless extra time to connect with her close-up.

📹 | “My rule is if I mess it up then I have to do it again…” — Taylor messing up ‘Gorgeous’ tonight #AtlantaTSTheErasTour #TSTheErasTour pic.twitter.com/Fkbm26dYUd — Taylor Swift News (@TSwiftNZ) April 30, 2023

Being One of the '12 People' Tracking Surprise Songs

Personal entertaining moment: Swift referenced that something like 12 people were out there keeping score of her Eras Tour surprise songs, something this editor has been doing since weekend one of the tour. See Billboard ‘s complete list of all the surprise songs so far right here . She also talked about folks making bets on the song selections each week, which is not happening here — but dear reader, if that’s you: Have the best time with that.

'Vigilante Shit' Burning It Down

Several weeks into the tour, the crowd is still going absolutely nuts for “Vigilante Shit.”

Swift, dancing on chairs with her crew like they’re straight out of a modern Cabaret , puts on quite the theatrical performance — and it’s the sexiest one of the night. Atlanta’s showing was no exception to this consistently excellent Eras act. If you can avoid any spoilers before her tour makes it your way, make it this steamy one.

'Midnight Rain' Really Happened

There’s something ’bout the way the street looks when it’s just rained, right?

It’s tough to keep track of just how many times Swift’s written lyrics about rain over the years, and it was fitting to flood out of the stadium into a cool rainfall after the heat of “Vigilante Shit” and the high of the night’s super fun closer, “Karma,” as the clock neared midnight.

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The Eras Tour: Atlanta, Georgia (Night 1)

Almost 180,000 fans will see Taylor take the stage this weekend during her three Eras Tour shows in Atlanta at Mercedes-Benz Stadium! Tonight at the first show, Taylor performed The Other Side Of The Door on the guitar and Coney Island, for the first time live, on the piano during the acoustic set. Take a look at the videos of the performances below and photos in the gallery!

Our reviewer says @taylorswift13 ‘s “The Eras Tour” was exhausting and exhilarating in the best way possible. #TSTheErasTourAtlanta #AtlantaTSTheErasTour #TSTheErasTour https://t.co/Y80FYwbTSn — Rough Draft Atlanta (@RoughDraftATL) April 29, 2023
ONGSHXHSJXBJSBDHS #AtlantaTSTheErasTour pic.twitter.com/sNDmvxoIKz — madi🪩4/28!!! (@bettysporchlght) April 29, 2023
This is what heaven looks like on the other side of the door 😭 #AtlantaTSTheErasTour @taylornation13 pic.twitter.com/ZFZfnGmgiT — Christa (TV) ATL 4/28 🫶 (@caticornsRreal) April 29, 2023
NONE OF YOU UNDERSTAND THIS IS MY FAVE FROM FEARLESS #AtlantaTSTheErasTour pic.twitter.com/rOV4T9DNHG — connor | ERAS TOUR 4/28 & 4/30 (@ivymidnights) April 29, 2023
THANK YOU TAYLOR #AtlantaTSTheErasTour https://t.co/HUKGgpYrxU pic.twitter.com/vFzL9S3fvX — connor | ERAS TOUR 4/28 & 4/30 (@ivymidnights) April 29, 2023
TAYLOR ALISON SWIFT YOU HAVE KILLED ME #AtlantaTSTheErasTour #TSTheErasTour @taylornation13 pic.twitter.com/tlERdrVlst — sam is in the alcott (@HereLiesSamsRep) April 29, 2023

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Taylor Swift announces Atlanta tour dates for 2023 ‘Eras Tour’

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Taylor Swift attends 'In Conversation With... Taylor Swift' during the 2022 Toronto International Film Festival at TIFF Bell Lightbox on September 09, 2022 in Toronto, Ontario. (Photo by Amy Sussman/Getty Images)

ATLANTA - After breaking records with her new album, Taylor Swift is coming to Atlanta as part of her U.S. tour.

The 27-date "The Eras Tour" starts March 18, 2023 in Arizona  and continues through Aug. 4 and 5 in Los Angeles.

Swift will perform at Atlanta's Mercedes-Benz Stadium for two nights on Friday, April 28 and Saturday, April 29. Joining her on her Atlanta stops will be special guests beabadoobea and Gracie Abrams.

"I can’t WAIT to see your gorgeous faces out there. It’s been a long time coming," Swift said on Instagram , Tuesday during her announcement of the tour, 

Tickets will go on sale to the general public starting at 10 a.m. on Nov. 18.

Fans can also registered with Ticketmaster's Verified Fan program to get the chance to buy tickets on Nov. 15 at 10 a.m. Falcons season ticket holders and Capitol One cardholders will also be able to purchase tickets early.

The tour announcement comes the day after Swift made music history when 10 songs from her album "Midnights" charted as the top 10 songs of the Billboard's Hot 100.

"Midnights" also broke Spotify's record for the most-streamed album in a single day when it was released on Oct. 21. 

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MAKE IT CUTE

How to host the ultimate taylor swift eras tour-themed party.

eras tour atlanta pre party

Is the Taylor Swift Eras Tour taking over your FYP ? Your Insta explore page? DW, us too. Seeing snippets from the extensive setlist (44 songs!) is super exciting but can leave us feeling a little sad that we're not jamming out with Tay in person. If you're looking for ways to cure a case of FOMO, we know just the remedy: an Eras Tour-themed party!

Whether you've snatched up some tickets and want to celebrate or are just planning a party to rival the Eras Tour itself (thx for nothing, Ticketmaster), we're breaking down everything you need to host the most enchanted Swiftie bash. There's definitely gonna be glitter on the floor after this party. 

The invites

Not to bring back any bad mems of Nov. 15 (the infamous Eras presale date), but what better way to invite your besties to your tour-themed party than by sending them a Ticketmaster-style invite? 

You can send them a ticket-like invite in the mail with the date, time and location of your soiree, or you can go full Ticketmaster by sending your invitees an email or text saying something like, "Congratulations, you are invited to RSVP to Taylor Swift | The Eras Tour (Party)!". Make sure to include the date and location of your party here, too. Don't want to fool your BFFs!

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The dress code

This is the most fun (and Insta-worthy!) part, tbh. Once all of your besties have RSVP'd, invite them to dress up in their best  Eras tour-inspired outfit. This could be anything from the iconic "You Belong with Me" music video fit to a fave opening act's signature look (Phoebe Bridgers skeleton suit, anyone?). Just like all the concert looks we've been seeing on TikTok, you can get super creative. Wear the fits of your wildest dreams—we can't wait to see the Insta pics. 

@overdramaticperson my entire fyp is just eras tour outfits and i have watched every single one of them ♬ new romantics - a (Taylor’s Version)

OK, our goal here is to make your party venue look and feel *just* like a concert scene. You're gonna need some decorative lights (like this mirrorball ) to set the mood. You can also use multicolored balloons or biodegradable star confetti (just like the ones Tay uses) to enhance the color. Bonus points if they're album-themed! 

Another cute idea: DIY photo booth! If you've got a tripod (or even just a chair or table), you can set up a phone to take pics with. And no photo booth is complete without props! Accessories like a microphone, a "22"-inspired fedora and a blow-up guitar would make for adorable flicks.  

As for the music? Use Taylor's setlist, duh! You can find it here. 

@r.eeh1 It’s my birthdayyyy #mirrorball #fyp #bd #اكسبلور ♬ mirrorball x the archer - r & m <33

All good parties have a delish, diverse spread. It's a good thing that Taylor's repertoire has a range of music to match. Pair a dish to an album or invite your friends to bring an Eras-inspired treat of their choice! A Swiftie potluck, if you will. 

Here are some of our fave treats (album by album): 

  • Debut: Tim McGraw's sliders (his fave food!)
  • Fearless: "Superstar"-shaped cookies
  • Speak Now: "Sparks Fly" popping candies
  • Red: "Burning red" velvet brownies
  • 1989: "Welcome to New York"-style pizza
  • Reputation: LWYMMD gummy snakes 
  • Lover: "Cruel Summer" watermelon skewers
  • Folklore: Joe's frozen yogurt 
  • Evermore: Sparkling cider (for all of your "Champagne Problems") 
  • Midnights: "Bejeweled" cupcakes with edible glitter

eras tour atlanta pre party

@mapleboonbreon

The activities 

As blondie says in "You're On Your Own Kid," it's time to make the friendship bracelets. All you need are some string and some pony beads, both the alphabet kind and beads with the cutest album-themed colors. Pick out your fave Taylor songs or albums to shout out on your jewelry. Can't stop listening to Speak Now? A purple and white bracelet with the words "Sparks Fly" would be perf. 

If you're looking for more activities, try some Taylor Swift karaoke—there are plenty of free lyric videos on YouTube! If singing isn't your squad's thing, "Name That Taylor Swift Song" is a crowd-pleaser for any Swiftie friend group. Crown the winner with the title of the ultimate "Mastermind." 

eras tour atlanta pre party

The favors 

You may not have actual Eras Tour merch to give to your BFFs, but you can still send them off with the cutest DIY Swiftie keepsakes! You can make your gal pals feel loved by creating a personalized Taylor Swift playlist for each guest. Bake a batch of delish chai cookies ( Taylor's own recipe ) for a take-home treat as well. All good things must come to end, but this party will def be an ~era~ to remember. 

@liv1ivliv I just realized I hit 300k THANK YOU THANK UOU ily all this has made my day🫶🏻 (this is an older video I’m working on new content as we type) #heartshaped #taylorswift #chaicookies #foryoupage #viral #baking ♬ all too well 10 min version sped up - bia (taylor’s version)

Share all of your Eras Tour festivities with us on Instagram @girlslifemag !

Top image: @taylorswift Slider image: @troyesivan All GIFs via GIPHY

POSTED IN MAKE IT CUTE , Parties

by Laila Mayfield | 4/3/2023

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Taylor Swift announces 2023 ‘Eras Tour’ of U.S. stadiums; international dates to come

NSAI 2022 Nashville Songwriter Awards

Taylor Swift  announced Tuesday morning her long-rumored return to the road, with an outing dubbed the “Eras Tour” scheduled to hit U.S. stadiums beginning in March 2023 and running into August, with international dates set to be revealed later.

The supporting acts are very much all about the sisterhood, with a host of acts Swift has championed in the past. Opening acts for the U.S. leg of the tour are Paramore, Haim, Phoebe Bridgers, Beabadoobee, Girl in Red, Muna, Gayle, Gracie Abrams and Owenn.

The tour starts March 18, 2023 in what is apparently a sweet spot for Swift, Glendale, AZ, the same place her last outing, the pre-pandemic “Reputation” tour, began in 2018.

The U.S. leg wraps up four and a half months later with two nights at L.A.’s SoFi Stadium Aug. 4-5 — the venue she was set to open as a concert venue in 2020 with the canceled “Lover Fest” mini-tour.

As for which album we can consider the tour to be supporting, since she has released four original studios albums since her last tour? All of them. Swift described the tour as “a journey through the musical eras of my career (past and present!),” with a graphic showing her look from different phases of her career.

The public on-sale happens at 10 a.m. local time on Nov. 18. As with all major tours nowadays, there will be an earlier rollout of tickets for credit card members, in this case holders of Capital One cards, beginning Nov. 15 at 10 a.m. local time.

As with her previous tour, there will be a Ticketmaster Verified Fan program “to ensure tickets get into the hands of fans.” Aspiring ticket buyers can register for the setup now through Nov. 9  here .

Unusually in the modern era of variably priced “platinum tickets” where fans get little information about set ticket prices, Swift has announced the cost of her tickets in advance. They run from $49 up to $449, with VIP packages that start at $199 and go up to $899.

Swift’s announcement promised that international dates are to follow.

Of all her “Eras,” Swift is really due to represent the modern one on tour, as much as fans may relish the idea of a somewhat nostalgically themed outing encompassing the full spectrum of her career. She has released “Lover,” “Folklore,” “Evermore” and now “ Midnights ” since she last was on the road, along with bonus-track-aided re-recordings of the “Red” and “Fearless” albums, any one of which would have been occasion enough to prompt its own tour in an era before the entire concert scene necessarily hit a pause.

There was an attention to detail in the tour announcement even in the graphics signifying the opening acts at different spots in the tour routing, with Bridgers, for instance, being represented by a tiny ghost, in honor of the skeleton costume she’s used on her own headlining tours.

Not accidental, probably, is how that same graphic breaks the tour itinerary down into two columns of 13 dates each. There will be 26 shows in 20 cities. The venues getting a two-night stand are in Los Angeles, Atlanta, Philadelphia, Chicago, Arlington, TX, Foxborough, MA and East Rutherford, NJ.

The reception for “Midnights” upon its October release left no doubt just how strong the appetite for Swift tickets will be. It had the biggest week since Adele’s “25” album, per Luminate this week, with 1,578,000 album-equivalent units.

Additionally, it was announced Monday that for the first time in history, all 10 top slots of the Billboard Hot 100 were filled by a single artist’s songs, with “Anti-Hero” leading the way at No. 1. Fans very much wanted the full album, anyway — of the nearly 1.6 million album units registered for “Midnights,” 1,140,000 were copies purchased in the form of the full album. It became Swift’s fifth album, out of her 10 original studio releases overall, to sell a million-plus copies in the first week out. The figure also represented the best first-week sales for an album by any performer since “Reputation” came out of the gate with 1,216,000.

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Above video: Taylor Swift Drops New Album 'Midnights'

Following the release of her 10th studio album, Taylor Swift is going back on tour.

And that tour includes two dates in the Peach State.

Swift released her latest album 'Midnights' on October 21 and it's already making history. This week, Swift took all top 10 spots on Billboard's Hot 100 list, a feat that has never happened before .

On Tuesday, Swift announced she would be back on tour starting in March 2023 and going until August.

The 30-plus dates announced include Friday, April 28 and Saturday, April 29 at Mercedes-Benz Stadium in Atlanta. beabadoobee and Gracie Abrams are set to open.

Tickets go on sale November 15 at 10 a.m.

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Taylor Swift’s The Eras Tour Is a 3-Hour Career-Spanning Victory Lap

By Waiss Aramesh

Waiss Aramesh

How do we measure the impact of a musician in 2023? Streams can be bought. Awards can be finessed. Is it when demand for show tickets leads to a congressional hearing about Ticketmaster’s policies? Or when flight attendants shout out a fanbase making a pilgrimage to see a tour opener? Or when TikToks of merch inspirations and setlist predictions rack up millions of views? Nearly a decade ago, a headline ran declaring ‘ Taylor Swift Is The Music Industry’ and those with even the slightest pulse on pop culture can tell she’s only grown more omnipresent since. It all led to a warm evening in Glendale, Arizona where months after delivering her most commercially-successful album to date, Midnights , Swift debuted a discography-spanning setlist that lasted over three hours and kicked off an aptly-named stadium run. The Eras Tour has arrived.

After night had fallen and GAYLE and Paramore revved the crowd up with a mix of recent chart-toppers (GAYLE’s “abcdefu”) and cultural anthems (Paramore’s “Misery Business”), it was time for the main event. At 7:57pm, a timer appeared on a massive screen prompting screams from all corners of State Farm Stadium. Lesley Gore’s “You Don’t Own Me” played as fans braced themselves for the arrival of Swift. When the timer hit 0:00, the house we’d seen in the “Lover” music video assembled on the screen, indicating that this evening was first and foremost about reviving the feelings each era evoked.

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It’s easy to compare one of Swift’s stadium shows to something you’d see on Broadway — never has that been more true than for The Eras Tour . The setlist is cut up into acts, grouped together by eras for each of Swift’s ten studio albums. For each era/act, Swift went full-send into that album’s look, feel, costume, color blocking, and more.

Many eras got a few songs. At one moment, it seemed like Swift’s soft spot for Folklore would mean we’d hear the entire album. On the opposite end, Speak Now ’s part of the show was short but impactful. Swift played only one song from her third studio album, “Enchanted,” while wearing a stunning floor-length ballroom gown designed by Nicole + Derr. Hopping from act to act, Swift made it extremely clear when she’s taking the audience out of one era and into another. This isn’t a hastily put together setlist with a vague thread of connective tissue — Swift is taking her audience on a nostalgic extravaganza.

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For “The Man,” Swift completed her Versace look with a blazer and made sure everyone could see the red bottoms when she kicked her feet up on a conference room table as she delivered the masterfully written and scathing assessment of gender inequality in pop culture. Swift closed out the Lover era act with “You Need to Calm Down” and “The Archer,” the latter getting a beautifully stripped down rendition so Swift’s vocals echoed across the stadium: “Because all of my enemies started out friends / Help me hold onto you.”

At one point, as Swift ran through hits from her Fearless era, she flashed a smile and announced to the crowd that she was taking us back to high school with her. The nostalgia seeped into the show, resulting in some of the loudest crowd participation yet, especially from those old enough to have grown up with Swift and were in high school at the same time she was. The singer ran through “Fearless,” “You Belong With Me,” and “Love Story,” reminding us of a time when we discovered the pop phenomenon unbeknownst to the level of celebrity she’d achieve.

Something about Swift — she’s online. If the fact that she decided to end last night with the TikTok-friendly “Karma” doesn’t make that obvious enough, her joke about disliking Evermore hammers home the point. 

Later on in the act reserved for her ninth studio album, in line with how theatrical the event was, Swift set up a beautiful dinner setting only to deliver a heart-wrenching rendition of “Tolerate It.” She also performed “Tis the Damn Season,” “Willow,” “Marjorie,” and “Champagne Problems,” giving fans a sizable taste of the Evermore live experience they weren’t able to receive when the project came out in 2020.

For the acts dedicated to Reputation and Red , fans were treated to a masterclass in visuals and hitmaking, two key elements that has assured Swift prolonged success for as long as she’s had it. The powerful, striking, snake motifs were an awesome callback for fans who attended the Reputation tour.

For Red , Swift went through “22,” “We Are Never Ever Getting Back Together,” and “I Knew You Were Trouble. She closed out the act with a beautiful performance of the 10-minute “Taylor’s Version” of “All Too Well.” In the evening’s most ethereal moment, small white confetti made to look like snow blanketed the State Farm Stadium as she neared the end of her magnum opus, singing “Because in this city’s barren cold/I still remember the first fall of snow/And how it glistened how it fell/I remember it all too well.” Not only is Swift a savant for world-building, but she’s perfected the ability to translate those worlds into the live experience.

Swift wasn’t shy about making sure people got the full Folklore live experience. A makeshift cabin, not unlike the one made during Swift’s 2021 Grammys performance, sat on the stage with Swift perched on it during “Invisible String.” The star also discussed how she finally got comfortable crafting narratives for purely fictional characters, rather than ripping them from the headlines about her life.

1989’s era act turned the party up and restored the energy, with Swift donning a Roberto Cavalli top and skirt and going through “Style,” “Blank Space,” “Shake It Off,” “Wildest Dreams,” and “Bad Blood.”

To cap off the evening, Swift returned to Midnights , performing album highlights “Lavender Haze,” “Mastermind,” and more. It was hard to ignore the immense gratitude the singer continued to exude throughout the evening, with the “thank yous” coming more and more often the closer she got to the end.

Eventually, the singer asked the crowd if they had time for one more and launched into her finale, “Karma,” a track with a passionate chorus that’s begging to be scream-sung in a room of over 70,000 who’ve been waiting for this exact moment for years. Maybe it’s fitting that an artist who’s had more than her fair share of ups and downs, and at times has been the most polarizing musician alive, ends her stadium tour opener with a song about how she can finally protect her peace. Karma’s a relaxing thought, indeed.

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Everything You'll Want to Know About Taylor Swift's Eras Tour Concert Film

Swifties rejoice: you can finally relive the Eras Tour in your living room.

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I am a die-hard Swiftie . Over the past decade of my life, I've analyzed her endless Easter eggs, had Taylor top my Spotify Wrapped for years, and you better believe I checked out the Eras Tour this summer. The concert was one of the most memorable experiences of my life. I made and traded friendship bracelets with fellow Swifties and sang every word to every song while I was at the show. I even went to the Eras Tour concert film and relived every second of the extravaganza. 

Swift's highly anticipated concert flick premiered in theaters earlier this fall, and it smashed records. CNBC  reported  that it's the highest-grossing domestic concert film ever, bringing in between $95 million and $97 million. Recently, Swift announced that the Eras Tour will be coming to living rooms, as the film has been released for rent on several on-demand services. 

If you got snubbed in that Ticketmaster debacle , or if you just want to relive the magic that was the Eras Tour, I've got you covered with all the important information you'll want to know before attending from the comfort of your own home. 

For more entertainment-related fare, here are  10 things you can do to save money on streaming , and here are the best smart TVs of 2023 .

What is the Eras Tour? 

Swift's stadium tour swept through more than a dozen US cities plus Mexico City this summer. The Eras Tour is a love letter to her impressive musical career and the fans who have seen her through it. The numbers indicate the tour draws massive public appeal. The tour is projected to gross $1 billion , including Swift's overseas tour next spring.

That billion dollars is, by all accounts, a fantastic measure of Swift's power, but it doesn't even account for the thousands of fans who attended her concerts from parking lots and bridges outside of the concert venues this year. Already, Swift's journey around the US has proved an economic boon to host cities. 

So, what is the Taylor Swift: The Eras Tour concert film?

Filmed over her Los Angeles dates at the SoFi stadium, Taylor Swift: The Eras Tour is a two-hour, 45-minute chronicle of her hit tour. For fans who are familiar with the tour, this raises some questions as to what has been cut from the film. The concert I attended ran for about 3 hours, but by the end of the tour, it was about three and a half hours long. Curious fans finally have their answers. 

The film had its premiere on Oct. 11, and we finally know what's been cut. Be warned, I'm going to get into some major spoilers for the concert film, so if you want to be surprised while you watch, just skip this section. 

It looks like Swift has nixed five songs from the setlist she performed the nights she recorded the film. Entertainment Weekly reports that the songs No Body, No Crime; Long Live; Wildest Dreams; The Archer and Cardigan were all cut from the concert film. Fans of Long Live do have some recompense; it plays over tour bloopers and videos of fans during the credits. 

Of the six surprise songs she recorded (Swift performs these during the rotating acoustic portion of the show), the songs Our Song and You're On Your Own, Kid ended up making the final cut. Fans can also expect to see shortened costume changes and transitions between Swift's different eras in the film. 

How long is Taylor Swift: The Eras Tour concert film in theaters? 

Swift's concert film hit theaters worldwide on Oct. 13. According to Insider, the film had to be shown in theaters for four weeks following its release. Insider said Swift circumvented Hollywood studios and negotiated the film's distribution directly with AMC, allowing her to have more control. Time has reported that Swift's concert film has brought home an impressive $248.9 million at the box office, cementing itself as the highest-grossing concert film at the US box office. Given this accomplishment, it's safe to say the concert film will be hanging around theaters for a while. 

How can I get Swift movie tickets? 

You can buy tickets to the concert film where you would ordinarily buy tickets to most movies, either online or at an in-person box office. 

Swift's website has links to sites where you can buy tickets through AMC, Regal, Cinemark and Fandango. You could check your local indie theater's website too, to see whether it's showing the concert film. 

Fan reaction to ticket sales was swift (pardon the pun). Wanda Gierhart Fearing,  Cinemark 's chief marketing and content officer, told me that the company saw "frenzied traffic to [its] website and app the moment tickets went on sale" and that "we are ready for Swifties to be enchanted by this concert film in the unprecedented number of auditoriums we have booked to meet demand."

How much do tickets cost?

Adult tickets go for $19.89, which is a nod to the year of Swift's birth and the title of her fifth studio album, 1989. Fans also know that the album 1989 is about to get the Taylor's Version treatment, with the artist's rerecording of the album dropping 14 days after the film hits theaters. Seniors and children's tickets go for $13.13, a nod to Swift's lucky number. 

Right now, it's unclear whether subscribers to paid theater subscriptions like Regal Unlimited will be able to use the deals available to them on tickets for this film, given the special pricing. In a FAQ on AMC's website, the company said that this film is excluded from the company's A-List program's reservation feature. 

Cinemark confirmed to CNET that members of the Cinemark Movie Club can apply all standard benefits of the membership. 

Can I treat this like a normal concert? 

While a concert film can be exciting and almost feel like a real concert, it's best practice to be respectful of other theatergoers both in your showing and in other showings at the theater. 

This doesn't mean you can't keep up with other Eras Tour practices, like wearing a fun costume based on Swift's songs and lyrics or making and trading friendship bracelets with other Swifties. You could even quietly sing along and dance in your seat, as long as you're considerate of viewers around you and don't interrupt others' viewing experience. 

If you're attending the film at an AMC theater, then you're in luck. The company has provided you with guidelines for how to behave during the film -- and it all boils down to being respectful of those around you. 

I saw the concert film at an indie theater, and in my experience, people were pretty quiet during the film. There was no singing loud enough for me to detect, and the only people who danced in my theater were several smaller children. Based on my experience, I recommend going in with the expectation of watching this film just like you would any other movie. 

If you just have to sing and dance along to all of your favorite Taylor Swift hits (which I totally understand the urge to do) you do have some options. In a press release distributed to CNET, Cinemark announced Private Swiftie Parties -- an extension of its Private Watch Parties offering -- that allow fans to reserve an entire auditorium for singing and dancing. In the release, Fearing said "our larger-than-life screens and captivating surround sound deliver a most enchanting environment to sing and dance along with friends and family to the concert of the decade." Right now, these Private Swiftie Parties are on sale on Cinemark's website and app. The watch parties are available at participating locations for $800 and can accommodate up to 40 fans. 

How can I watch the concert film at home? 

This week, Swift announced that the Eras Tour concert film, extended version, will be available to rent on Dec. 13 (none other than the singer's birthday) on Apple TV, Vudu, Prime Video, Xfinity, Google Play and YouTube. Fans can expect some extra content from the extended version, with previously cut songs Wildest Dreams, The Archer and Long Live being added back in. Renting the concert film will set you back $19.89, and you'll be able to stream the film for 48 hours. 

There's not an exact date on when we can expect the concert film on streaming services, although TV Line reports that Swift can't put her concert film on streaming platforms for 13 weeks after the film comes out. Jan. 12, 2024, would be the earliest possible date the film could wind up on a streaming service. 

As a seasoned Swiftie, my recommendation is to keep a close eye on any hints Swift might give over the next few months for a streaming release date. Her well-known Easter eggs have given fans clues to album release dates and music video drops, so it's possible she'll use one to reveal the film's streaming debut. 

For more, here are  the best TVs of 2023 and the best streaming services of 2023 . 

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How Taylor Swift Changed Her Pre-Show Playlist for Europe Eras Tour

Taylor Swift 's pre-show playlist has gotten a shuffle since she picked up the international leg of her Eras Tour .

Swift, 34, has added several new tracks to the songs played in the stadium before her performance including Holly Humberstone 's "Down Swinging," Camilla Cabello 's "I Luv It" and Doja Cat 's "Agora Hills."

She's also playing Gracie Abrams ‘ "Risk" which some eagle-eyed Swifties think could be a hint for their upcoming collab. (Abrams, who was one of Swift's openers during the U.S. leg of the tour, announced on Monday, May 13, that her forthcoming album the Secret of Us will feature Swift on a song titled "Us.")

Swift also gave a nod to her pal Ed Sheeran while playing Maisie Peters ' "History of Man," which was produced by him.

See Photos of Taylor Swift's ‘Eras Tour' Concert Outfits

The pop star has continued her tradition of playing collaborator Ice Spice 's "In Ha Mood," Lady Gaga 's "Applause" and Lesley Gore 's "You Don't Own Me" right before taking the stage.

Swift resumed the international leg of her Eras Tour in Paris earlier this month following a two-month hiatus from the show. The concerts are set to wrap up in December after nearly a two-year run.

For her final Eras Tour show at the Paris La Défense Arena on Sunday, May 12, Swift's boyfriend, Travis Kelce , traveled to the City of Lights to support her. (The concert also was her 87th show, which is Kelce's Kansas City Chiefs jersey number.)

Kelce, for his part, couldn't help but gush over Swift's show, which he said he "enjoyed every bit" of the concert.

Every Apparent Travis Kelce Nod Taylor Swift Made on 'Eras Tour' in 2024

"It was fun, it was a blast," Kelce, 34, said on the Wednesday, May 15, episode of the "New Heights" podcast. "I had a blast at Tay's show. Her new rendition of the Eras Tour , I suggest everybody go see it. It has her new Tortured Poets Department [album], a handful of those songs in the new show, which means there's a new segment and new lights and new dancing, new everything to the f-king show. I suggest everybody get out there and see [her]. It is absolutely unbelievable."

During the performance, Swift gave several sweet shout-outs to Kelce. She sported Chiefs colors in a Roberto Cavalli two-piece with a bright yellow crop top during her 1989 set and a red Alberta Ferretti gown for the Evermore portion.

She was also seen blowing a kiss at Kelce while singing the TTPD tune "So High School," which is speculated to be about her romance with Kelce, whom she began dating in summer 2023.

"It was an all-around lovely night," Travis said of the concert.

Taylor Swift

TAYLOR SWIFT - THE ERAS TOUR PRE PARTY!

TAYLOR SWIFT - THE ERAS TOUR PRE PARTY!

CALLING ALL SWIFTIES!! Join us for The Eras Tour Pre Parties in Edinburgh!

Date and time

Refund policy, about this event.

CALLING ALL SWIFTIES!!

Join us for The Eras Tour Pre Parties in Edinburgh on 9th June, from 2PM - 5PM!

The PERFECT way to kick off a full day of the queen!

  • LIVE DJ playing NON STOP TAYLOR!
  • LIVE DRAG LIP SYNC PERFORMANCE!
  • TAYLOR THEMED COCKTAIL MENU!
  • FREE FRIENDSHIP BRACELET WITH YOUR TICKET!
  • CONFETTI CANNONS!
  • MULTI AWARD WINNING VENUE!

Purchase your PINK COWBOY HAT as an add on to your ticket for only £4 and be ready to rock & roll at the concert after!

Tickets are extremely limited each day! Do not miss out!

Over 18s Only.

Frequently asked questions

The parties will be held in the multi award winning WhyNot, underneath The Dome on George Street in Edinburgh.

Doors open at 4pm and the event runs until 6pm, giving you plenty of time to get to Murrayfield Stadium in time for doors opening.

Waverley Train Station is 5 minutes walk away from the venue. Trams & Bus Stops are also situated less than 5 minutes walk from the venue.

These events are for over 18s only and the venue run a challenge 25 policy. We recommend all patrons bring a form of identification (Drivers Licence or Passport). Management reserve the right to refuse entry to any patron in accordance with Scottish Licensing Law.

  • United Kingdom Events
  • City of Edinburgh Events
  • Things to do in Edinburgh
  • Edinburgh Parties
  • Edinburgh Music Parties
  • #taylorswift
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  • #preparties

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Vivid Seats has deals on Taylor Swift ‘Eras Tour’ tickets. Here are the 5 cities you can secure these tickets in

  • Published: May. 17, 2024, 11:00 a.m.

Taylor Swift performs onstage during night four of "The Eras Tour" at Paris La Défense Arena on May 12, 2024, in Paris, France.

Taylor Swift will wrap up the "Eras Tour" on Dec. 8 in Vancouver, British Columbia. Getty Images for TAS Rights Management

  • Nicole Iuzzolino | NJ Advance Media for NJ.com

If you have been waiting patiently for “ Eras Tour ” tickets to drop in price, now is your time.

For select cities and dates in the U.S. and in Europe , Vivid Seats is offering deals on number of Taylor Swift tour tickets, allowing a number of tickets to significantly drop in price.

While tour tickets are still in the thousands for many of the concerts that have deals, they have still dropped hugely price, such as from $5,000 to $2,000.

These Vivid Seats ticket deals are occurring in the following cities: Miami , New Orleans , Indianapolis , Milan and Vienna .

Because we know “All Too Well” that buying “Eras Tour” tickets can be massively overwhelming, we decided to help out.

Tickets are most likely to sell as they drop in price, and especially for the European shows that barely have any tickets left on Vivid Seats , so it is important to act fast.

Here are the cheapest Vivid Seats ticket deals you can get in these cities on select dates.

The cheapest Vivid Seats ticket deals for Taylor Swift’s “Eras Tour”

July 14 in milan, italy.

Cheapest tickets: $1,674 on Vivid Seats

Aug. 8 in Vienna, Austria

Cheapest tickets: $1,951 on Vivid Seats

Oct. 20 in Miami, Fla.

Cheapest tickets: $1,841 on Vivid Seats

Cheapest lower level tickets: $1,929 on Vivid Seats

Cheapest floor tickets: $3,903 on Vivid Seats

Oct. 27 in New Orleans, La.

Cheapest tickets: $1,811 on Vivid Seats

Cheapest lower level tickets: $2,093 on Vivid Seats

Cheapest floor tickets: $3,461 on Vivid Seats

Nov. 3 in Indianpolis, Ind.

Cheapest tickets: $2,012 on Vivid Seats

Cheapest lower level tickets: $2,104 on Vivid Seats

Cheapest floor tickets: $3,269 on Vivid Seats

Taylor Swift "Eras Tour" Tickets & News

  • Taylor Swift ‘Eras Tour’ tickets are under $250. Here is how you can get tickets to see her in Portugal
  • Taylor Swift ‘Eras Tour 2024′: See the complete list of concert changes during her European shows
  • Taylor Swift ‘Eras Tour’ tickets start at $68. Here is how you can get tickets to see her in Sweden
  • These 3 Stanley tumblers and accessories are Taylor Swift-coded (and Swiftie-approved)
  • Where to find the cheapest Taylor Swift tickets for the ‘Eras Tour’ in Paris

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Taylor Swift is about to go back on tour: Here's what to expect on the Eras Tour in Paris

eras tour atlanta pre party

After a two-month break, Taylor Swift is revitalizing her titanic Eras Tour in Paris, and fans believe there are changes coming to the show.

If you are wondering where she's playing, if there will be changes and how to score tickets, here's everything we know.

And if you're new to the Eras Tour party, you can get caught up on the first 83 shows here .

When does the Eras Tour start again?

Swift kicks off the European leg of her tour on Thursday, May 9, in Paris. She will perform Friday, Saturday and Sunday nights, as well, in the City of Light.

Need a break? Play the USA TODAY Daily Crossword Puzzle.

What are Taylor Swift's tour dates in Europe?

There are 69 shows left in the Eras Tour: 51 in Europe, nine in America and nine in Canada.

The European leg stretches from May all the way through a five-night stand at Wembley Stadium in London in mid-August.

See a complete list of international dates here .

After she wraps up in Europe, Swift will stop in Miami, New Orleans and Indianapolis before wrapping up in Canada.

See the remaining U.S. dates here .

What is the Eras Tour set list?

The Eras Tour has featured a massive 45-song set list you can check out here . But speculation is swirling it won't look the same when Swift takes the stage in Paris.

Will Taylor Swift add 'The Tortured Poets Department' to her set list?

The tortured poet has been on hiatus keeping her stamina up by releasing a double album of 31 tracks. The 2-hours-and-2-minutes project broke a number of Billboard records as the superstar did zero press to promote it. Fans flocked to stores and streaming services to listen to all the songs from "Fortnight" to "The Manuscript."

Although the singer has not confirmed whether her 11th era album will be added to her Eras Tour set list, she did post a YouTube shorts video with two scenes that sent Easter egg decoders into a frenzy. In one of the shots, the singer is next to a railing where a "TTPD" logo appears to be (at 0:11). In the succeeding shot, her back-up dancers perform holding canes and wearing top hats, something they have not worn previously.

Swift's dancers and bandmates posted to their Instagram stories as they left for France last week. The singer did not appear at two media events with her boyfriend Travis Kelce: the Kentucky Derby and a Formula 1 race in Miami , Florida. Patrick Mahomes, Kelce's friend and Kansas City's quarterback, attended the car racing spectacular with his wife, Brittany.

Can I still get Eras Tour tickets?

Swift's show is completely sold out in Europe and North America. There are resale sites with tickets, but be wary of scams. The best way to avoid getting swindled is continuously checking links on Swift's website . There are some for resale on the sites verified by her camp.

Singapore was a hotbed for fans who traveled thousands of miles only to get turned away at the venue. In Tokyo and Australia, last-minute ticket drops happened a few days — without announcement — ahead of the shows.

Miami, New Orleans and Indianapolis — the three U.S. cities Swift is visiting in the fall — have some of the heftiest price tags with Canada closely behind. In may be cheaper to travel to Warsaw, Poland, or Gelsenkirchen, Germany. Here's a list of cities with the cheapest resale tickets, according to travel website  Islands.com .

10. Vienna, Austria — total average cost: $1,089, safety score: 69.72

9. Cardiff, U.K. — total average cost: $1,061, safety score: 61.83

8. Lyon, France — total average cost: $1,047, safety score: 44.3

7. Lisbon, Portugal — total average cost: $1,028, safety score: 70.15

6. Munich, Germany — total average cost: $1,000, safety score: 78.88

5. Paris, France — total average cost: $971, safety score: 41.83

4. Stockholm, Sweden — total average cost: $935, safety score: 53.86

3. Hamburg, Germany — total average cost: $903, safety score: 57.51

2. Gelsenkirchen, Germany — total average cost: $749, safety score: 51.33

1. Warsaw, Poland — total average cost: $712, safety score: 72.98

Catch Taylor Swift live with tickets at Vivid Seats , shop merchandise , and stream her latest on Disney+ . Purchases you make through our links may earn us and our publishing partners a commission.

Who are the opening acts?

Paramore launched the Eras Tour in Glendale, Arizona, in March 2023, so it's fitting the American rock band is opening the tour's second year. The act will open for Swift for 51 shows across Europe . The band was dubbed the 2024 Record Store Day global ambassador and surprised fans in Nashville the weekend following the release of "The Tortured Poets Department."

When the tour comes back to North America in October , Swift's opening act will be Gracie Abrams.

Where can I watch if I don't have tickets?

The Eras Tour is one of the first tours that has been followed, globally, by thousands of fans on digital platforms. Fans dedicate part of their concert experience to livestreaming as Swift performs. A few Swifties have learned how to host their own shows over social media including Tess Bohne , known as the livestream queen. Bohne goes live for (almost) every show pulling streams from Instagram and TikTok. When a livestream goes down, she fills the time with banter.

On YouTube, user @TaylorSwiftHockeyBro also livestreams the three-hour show, and on Twitch, @folkleric , is a host fans follow.

There is also an app, Swift Alert , that notifies fans who only want to watch certain eras like the acoustic, surprise set. The app sends out push alerts if there are any major announcements.

What secret songs are left?

For the past 83 shows, Swift has played an acoustic set she customizes at each stop with a guitar and piano performance. In 2024, the Eras Tour star added mashups of her songs for each stop. Here are the songs she has yet to perform:

  • "Taylor Swift" (debut album): "Mary's Song" and "A Perfectly Good Heart"
  • "Fearless": "The Way I Loved You," "Change," "Superstar," "We Were Happy," "That's When," "Don't You" and "Bye Bye Baby"
  • "Red": "Girl At Home," "Ronan," "Forever Winter" and "Run"
  • "1989": "Sweeter Than Fiction"
  • "Reputation": "I Did Something Bad"
  • "Lover": "London Boy," "Soon You'll Get Better" and "It's Nice to Have a Friend"
  • "Folklore": "Hoax"
  • "Evermore": "Happiness" and "Closure"
  • "Midnights": "Paris" and "Glitch"
  • "The Tortured Poets Department": all 31 tracks

Will Taylor Swift perform in 2025?

There have been many rumors that Swift will continue her show in 2025, but they are only rumors. Nothing has been announced for next year, and as of now, the tour will end in Vancouver, British Columbia, on Dec. 8.

Don't miss any Taylor Swift news; sign up for the  free, weekly newsletter "This Swift Beat."

Follow Taylor Swift reporter Bryan West on  Instagram ,  TikTok  and  X as @BryanWestTV .

IMAGES

  1. Atlanta

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  2. Taylor Swift- The Eras Tour- Atlanta

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  3. How to host the ultimate Taylor Swift Eras Tour-themed party

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  4. Taylor Swift announces US dates for 'The Eras Tour' 2023

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  5. Taylor Swift’s The Eras Tour Is a 3-Hour Career-Spanning Victory Lap

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VIDEO

  1. Taylor Swift Decorated Christmas's House!

COMMENTS

  1. Tay-gates Offer Taylor Swift Fans A Pre-Concert Party

    The pre-concert parties have "exploded" and are drawing thousands of fans to each show of the Eras tour. Taylor Swift fans wait to pose for a photo at Tay-gate, a tailgate party a short walk from the singer's shows in Atlanta. Early on in the pandemic, Courtney Gibson and Caitie Phillips dreamed of going to a local bar with some girlfriends ...

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    TAYGATES: The ultimate swiftie pre-parties for The Eras Tour | Downtown Atlanta, GA. ... TAYGATES: The ultimate swiftie pre-parties for The Eras Tour. Events. Date and Time for this Past Event. Fri, Apr 28, 2023 - Sun, Apr 30, 2023 1pm - 6pm. Location. Wild Leap Atlanta 125 Ted Turner Dr SW.

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    Atlanta | TAY-Gates: The Ultimate Pre-Party for The Eras Tour! Hosted By Le Petite Fete. Event starts on Friday, 28 April 2023 and happening at Wild Leap Atlanta, Atlanta, GA. Register or Buy Tickets, Price information.

  5. Taylor Swift's "The Eras Tour" Headed to Mercedes-Benz Stadium

    NEW YORK (November 1, 2022) - The U.S. leg of Taylor Swift | The Eras Tour was announced this morning just days after the eleven-time GRAMMY winner broke streaming, physical and vinyl album sales around the world and includes two shows at Atlanta's Mercedes-Benz Stadium. The Atlanta shows will be held on Friday, April 28 and Saturday, April ...

  6. 13 Best Moments From Taylor Swift's April 29 Atlanta 'Eras' Concert

    While she performs songs from every other album in her discography, the four she had yet to ever tour with — 2019's Lover, 2020's Folklore and Evermore, and 2022's Midnights — get a lot ...

  7. The Eras Tour: Atlanta, Georgia (Night 1)

    Almost 180,000 fans will see Taylor take the stage this weekend during her three Eras Tour shows in Atlanta at Mercedes-Benz Stadium! Tonight at the first show, Taylor performed The Other Side Of The Door on the guitar and Coney Island, for the first time live, on the piano during the acoustic set. Take a look at the videos of the performances ...

  8. Taylor Swift announces Atlanta tour dates for 2023 'Eras Tour'

    The 27-date "The Eras Tour" starts March 18, 2023 in Arizona and continues through Aug. 4 and 5 in Los Angeles. Swift will perform at Atlanta's Mercedes-Benz Stadium for two nights on Friday ...

  9. The Eras Tour Atlanta TayBow Project

    The Eras Tour Atlanta Taybow Project. During the first 40 seconds of Enchanted, select your location in the stadium and light up your phone to create a rainbow in the crowd as a surprise to Taylor! Make sure to screenshot your color and save it to photos in case of low cell service in stadiums. Share your experience with #ErasTaybowAtlanta on ...

  10. The Eras Tour Megathread: Atlanta, GA (Warning: Spoilers)

    Eras Tour VIP Posters. Atlanta, you love the game! Please use this thread to share photos and videos, talk about the show, arrange meetups, ask questions, etc. We will be posting a new thread for every city. Please do not post spoilers on the sub as they will be removed. Show list: Apr 28 Mercedes-Benz Stadium With beabadoobee & Gracie Abrams

  11. How to host the ultimate Taylor Swift Eras Tour-themed party

    You can send them a ticket-like invite in the mail with the date, time and location of your soiree, or you can go full Ticketmaster by sending your invitees an email or text saying something like, "Congratulations, you are invited to RSVP to Taylor Swift | The Eras Tour (Party)!". Make sure to include the date and location of your party here ...

  12. Taylor Swift announces 2023 'Eras Tour' of U.S. stadiums; international

    The tour starts March 18, 2023 in what is apparently a sweet spot for Swift, Glendale, AZ, the same place her last outing, the pre-pandemic "Reputation" tour, began in 2018.

  13. Taylor Swift announces Georgia dates as part of 'The Eras Tour'

    The 30-plus dates announced include Friday, April 28 and Saturday, April 29 at Mercedes-Benz Stadium in Atlanta. beabadoobee and Gracie Abrams are set to open. Tickets go on sale November 15 at 10 a.m. Taylor Swift is bringing 'The Eras Tour' to the Peach State in 2023.

  14. Eras Tour Tips

    Eras Tour Specific Info: There's about 10 minutes between openers, and about 20-25 minutes between the last opener and Taylor. Taylor's set is about 3 hours long. Get there 2-3 hours early if you want merch ... Party bus sounds fun! Just like we have for the Hollywood Bowl. Feeling a lot less stressed.

  15. Taylor Swift Eras Tour Viewing Party

    The Escape Game Atlanta - various times ... Taylor Swift Eras Tour Viewing Party. Wed Dec 13, 2023 . 7:00pm ET. Age: 4+ Price: Free. ... All Swifties are invited to the Alpharetta City Center town green to shake it off and watch Taylor Swift's Eras Tour movie!

  16. The Eras Tour

    Described by her as a journey through all of her "musical eras",[1] the Eras Tour is a tribute to all of Swift's studio albums so far, including her latest, Midnights (2022), and those that did ...

  17. Taylor Swift's The Eras Tour Is a 3-Hour Career-Spanning Victory Lap

    Taylor Swift's The Eras Tour kickoff was a three-hour career-spanning victory lap, a greatest hits concert from an artist in her prime. ... 1989's era act turned the party up and restored the ...

  18. Tour

    Don't miss the chance to see Taylor Swift live on The Eras Tour, a spectacular show that celebrates her musical journey from her debut album to her latest re-recordings. Find out the dates and locations of her international concerts and get your tickets now. You can also shop for exclusive merchandise, such as vinyls, CDs, hoodies, and snow globes, from her official store.

  19. 10 Tips To Host Your Own Taylor Swift Eras Tour Party At Home

    luckily for you, and me, they have loads of colours and there's one for every era!!! I'm also going to add some cake toppers from the Era's Tour party pack which you can find below currently on offer; sale. Taylor Swift ERAS TOUR AT HOME Printable Party Bundle Instant Digital download. £10.98 £14.99.

  20. Everything You'll Want to Know About Taylor Swift's Eras Tour ...

    This week, Swift announced that the Eras Tour concert film, extended version, will be available to rent on Dec. 13 (none other than the singer's birthday) on Apple TV, Vudu, Prime Video, Xfinity ...

  21. Taylor Swift

    The Eras Tour has broken many records such as generating approx. $1 billion, making it the most successful show ever. Also in her newest movie for the show on Disney+ named "Taylor Swift: The ...

  22. How Taylor Swift Changed Her Pre-Show Playlist for Europe Eras Tour

    Taylor Swift's pre-show playlist has gotten a shuffle since she picked up the international leg of her Eras Tour. Swift, 34, has added several new tracks to the songs played in the stadium before ...

  23. TAYLOR SWIFT

    About this event. 3 hours. CALLING ALL SWIFTIES!! Join us for The Eras Tour Pre Parties in Edinburgh on 9th June, from 2PM - 5PM! The PERFECT way to kick off a full day of the queen! LIVE DJ playing NON STOP TAYLOR! LIVE DRAG LIP SYNC PERFORMANCE! TAYLOR THEMED COCKTAIL MENU!

  24. Vivid Seats has deals on Taylor Swift 'Eras Tour' tickets. Here are the

    If you have been waiting patiently for "Eras Tour" tickets to drop in price, now is your time. While tour tickets are still in the thousands for many of the concerts that have deals, they have ...

  25. Taylor Swift's Eras Tour is going to Europe: Dates, tickets, set list

    Paramore launched the Eras Tour in Glendale, Arizona, in March 2023, so it's fitting the American rock band is opening the tour's second year. The act will open for Swift for 51 shows across Europe .