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Lagardère Travel Retail to acquire control of HWH portfolio at Dubai International and create powerful F&B force
UAE. Lagardère Travel Retail has struck an agreement to acquire a majority share and controlling interest in Dubai-based HWH Hospitality Investments’ food & beverage operations.
The move will see the two companies’ locations at Dubai International Airport (DXB) integrated into one business, called Lagardère-HWH Travel Retail, with the deal expected to be complete by the end of Q1 2022.
Lagardère Travel Retail will incorporate HWH’s portfolio of F&B operations at DXB (under the corporate name Creative Table Holdings) into its operations. These include 13 existing restaurants and a pipeline of other planned openings.
The network includes brands such as Fix, Roti Bai, Treehouse Juicery, Flour + Stone, Tranzeet and Grabb’it. Lagardère Travel Retail already operates the Daily DXB, a bespoke concept in T3 that showcases Dubai’s history alongside street food in more than 600sq m of space.
The move represents a step forward for Lagardère Travel Retail’s ambition to expand at DXB and consolidate its foodservice footprint in the Middle East. It noted that HWH founders Mustafa and Talha Al Hashimi and management teams would “continue to provide leadership and help drive the combined business at Dubai Airport”.
HWH Hospitality Investments was founded in 2012 by Mustafa and Talha Al Hashimi with a mantra to “disrupt the transient passenger dining experience”.
They arrived on the scene by opening a pizzeria designed like a Milan tram at DXB. The project not only announced HWH’s arrival on the airport scene but also defined its philosophy and image as an innovator and disruptor. Many other innovative concepts have since followed.
In 2019 HWH snapped up two global FAB Awards (organised by The Moodie Davitt Report) – its Flour + Stone concept was named Airport Food to Go of the Year, and S34 was awarded Airport Food & Beverage Offer Best Reflecting Sense of Place. This followed its 2018 award for the Airport Coffee, Tea or other Non-alcoholic Beverage Outlet of the Year for its Treehouse Juicery.
Vincent Romet, CEO Lagardère Travel Retail France and COO KSA and Middle East, said: “We are thrilled to be adding the network of beautifully designed HWH concepts and its various tasty food offerings to our Middle East portfolio.
“The founders have done an amazing job at creating an eclectic mix of restaurants and it is a privilege to be continuing working with them and build on their commitment to innovation and excellence to serve more travellers at Dubai Airport. This partnership is a testament to the vision and leadership of Dubai, and a significant step for us in consolidating our F&B expertise in the region and in developing the very fruitful partnership we have with Dubai Airport.”
Click here for more on the HWH portfolio and comments from the founders on the company’s philosophy in a 2019 interview.
Lagardère Travel Retail’s Foodservice business line operates in 23 countries globally, with over 1,000 outlets and sales of over €1 billion in 2019. The foodservice division was recognised with eight FAB Awards in 2019, and with four FAB Superstars Awards (also organised by The Moodie Davitt Report) in 2021.
Note: The Moodie Davitt Report has recently relaunched its FAB Newsletter. This regular newsletter features highlights of openings, events and campaigns from around the world of airport and travel dining.
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One of the two priority divisions of the Lagardère group, Lagardère Travel Retail is a global leader in the Travel Retail industry, harnessing its pioneering culture to make travel more enjoyable with bespoke offers and experiences. Investing our world-class global expertise and local knowledge to bring tailor-made offers and experiences to life that benefit landlords, brands and travelers alike. We operate 5,120 stores across Travel Essentials, Duty Free & Fashion and Foodservice in airports, railway stations and other concessions in 42 countries. In 2023, we generated €6.6bn in sales (managed 100%).
Organization
Division : Lagardère Travel Retail
P.O. Box 712 801 | Office 202 | Building A4 Business Park Dubai World Central
Company Milestones
Recent history since 2015
Acceleration 2001-2014
Geographical expansion 1990-2000
The origins 1852-1990
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business, called Lagardère-HWH Travel Retail, with the deal expected to be complete by the end of Q1 2022. Lagardère Travel Retail will incorporate HWH's portfolio of F&B operations at DXB (under the corporate name Creative Table Holdings) into its operations. These include 13 existing restaurants and a pipeline of other
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Lagardère Travel Retail has announced an agreement with HWH to integrate the two companies' F&B operations at Dubai airport. The agreement means HWH's portfolio of F&B operations, including 13 existing restaurants at Dubai airport plus other opportunities, will be operated jointly with Lagardère.
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