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Discover the UK's favourite CBD oil and CBD drinks. From AM to PM, relax into your best-self with CBD products crafted to help you feel more... you ✌️ #takeaTRIP

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UNWIND WITH LION'S MANE, MAGNESIUM AND ASHWAGANDHA

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“Tastes like a dream…meet the Glossier of CBD”

“Calming, chic and tasty - developing a cult following”

“Powered by natural adaptogens to help alleviate stress”

“The holy grail of alcohol alternatives”

"The perfect alcohol alternative - a guilt-free addition to your fridge"

Discover CBD - My First TRIP

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CBD INFUSED

 Find calm in the everyday chaos. Only the highest quality CBD so you feel more productive, less stressed and more you.

PLANT POWERED

Infused with potent natural botanicals like ginseng, L-theanine, turmeric and chamomile to aid digestion, immunity and stress relief.

UNIQUELY DELICIOUS

Forget earthy, hempy tastes – we have crafted a range of sophisticated flavours that taste as good as they make you feel.

Our Mission

Here at TRIP, we’re on a mission to help you find your calm amidst the chaos. Thanks to our commitment to using only the highest quality CBD available in the UK, our range of delicious CBD infused drinks and oils are loved by our nation and has cemented our position as the UK’s leading premium CBD brand. But don’t take our word for it – check out our range and reviews to see what people just like you think. Buy our delicious CBD oils, CBD drinks and other TRIP merch today- any questions or just wana chat? Text us @ +4478 6212 6624 ✌️

We created TRIP to share a little bit of calm in the everyday chaos, because we believe that mental health is intrinsic to good health.

TRIP's story started when Dan was injured playing football weeks before our wedding, he couldn't walk - nightmare! We discovered CBD was a game changer and he made an incredible recovery.

We began using CBD for everyday stress created a range of CBD products that tastes delicious and fit effortlessly into our lifestyles, and we hope yours too!

We’ve loved introducing millions of people to their first CBD experience, and the incredible response from our community is what motivates us - so join us and take a TRIP.

what our customers say

“I felt calmer, more focused and I got less flustered from daily stress. I can see myself using it forever” Jessie B.

“With TRIP, who needs alcohol” Chaz F.

“Been stressed - so if anyone needs me I’ll be chilling hard with my TRIP’" Olivia C.

DISCOVER TRIP

New to CBD or new to TRIP? Our CBD starter pack including CBD Drinks and CBD Oils is for you - meet TRIP ✌️

Enjoy your first TRIP solo or with friends, throw a party or send to a loved one. 

Want to know any more? Drop us a text @ +4478 6212 6624 ✌️

TAKE A TRIP @TRIP.DRINKS

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How Olivia Ferdi took CBD drinks brand Trip on its long journey

By Niamh Leonard-Bedwell 2022-10-20T15:43:00+01:00

• No comments

The Trip co-founder began taking CBD to ‘take the edge off’. Three years later, her company has 88% of the market and investors want a slice

Olivia Ferdi’s recollection of her anxiety-inducing commute will strike a chord with most Londoners.

“People are jostling and getting very aggressive,” she remembers. “You’re literally queuing to get on the Tube with people huffing and puffing… You get to your desk and your shoulders are hunched, your whole body’s tense”.

So unpleasant was the experience that Ferdi, then working as a lawyer, started taking CBD to “take the edge off”. Today, she’s at the helm of a booming business that holds 88% share of the UK CBD drinks market.

Founded in 2019, Trip quickly drew attention with its pastel-branded CBD oils and drinks. They are now listed in 11,000 stores, including Sainsbury’s, Holland & Barrett , Boots , Ocado , Selfridges and Harrods, as well as hospitality chains such as The Ivy, Brewdog , Leon and Benugo.

In August, the business secured a £10m investment to fuel further growth, having already seen sales rise 500% year on year in the first half of 2022. The company’s aim is to make Trip – and the concept of a CBD drink – truly mainstream.

As Ferdi’s commute illustrates, the motivation behind founding Trip was highly personal. The same is true for her husband and co-founder Daniel Khoury. In 2018, he suffered a football injury and underwent knee surgery just weeks before their wedding. On the advice of his brother, who had heard of athletes using CBD for recovery, Khoury started using it topically and taking it as a supplement.

By the time of their big day, Khoury’s health had improved remarkably. Having been reliant on crutches post-op, he was “dancing all weekend long” and “carrying me on his shoulders”, says Ferdi. “It was bonkers.”

Name: Olivia Ferdi

Employment history: After graduating from Cambridge University, I worked as a lawyer at Allen & Overy and then moved to unicorn-tech company Farfetch. In my last year at Farfetch I discovered CBD was the perfect solution to the daily stress and burnout I felt as a lawyer. Alongside my husband, we decided to leave our careers to launch Trip and help millions of people find calm through CBD.

Career highlight: Seeing Trip on shelf for the first time – a real pinch-me moment!

Best piece of advice received: Life begins when you step out of your comfort zone.

Business idol: Michael Acton Smith, founder of meditation app Calm.

Blown away by Khoury’s miraculous recovery, “we dove into researching CBD,” says Ferdi. “We’d never heard of it, and didn’t have any experience with it.”

She wasn’t alone in her inexperience. At the time, there was also little public knowledge of the ingredient, which is derived from the cannabis plant but non-psychoactive. Ferdi soon realised most products on the market were intimidating for newbies. “Back in 2018, so much of it was in quite a tricky format… a dark brown bottle covered in big green leaves was not something I could pull out at my desk.”

By contrast, Trip’s pastel hues were far more accessible – and served to attract shoppers. “You can’t make health claims about CBD, so it was through the pastel aesthetic that we were able to communicate to people…and bring them into our brand’s world.”

Plus, in contrast to the herbal tinctures that dominated the market at the time, Trip’s drinks offered a single-serve option, which “was something we thought could be really exciting”.

Luckily for Ferdi, retailers agreed. Within a month of Trip’s launch, it had secured a Planet Organic listing and entered talks with Selfridges. It was the vote of confidence Ferdi needed to put her legal career on hold. By this point, Khoury had already left his job in finance.

“We put all our savings into it,” says Ferdi. “We just felt so passionately about how many benefits we’d felt from our own experience with CBD and how much this could be helpful for so many people.”

They soon expanded Trip’s range with a line of CBD oils. Then the pandemic hit, and demand rocketed. Ferdi says DTC sales rose 420% month on month in April 2020. A month later, Trip struck a partnership with Deliveroo to deliver to locked-down shoppers.

A Sainsbury’s listing followed in October. Trip was the first CBD brand to join Sainsbury’s Future Brands incubator programme, and according to Ferdi, the retailer is an “incredible partner”.

The pandemic – and resulting conversations around mental health – fuelled demand for a proposition such as Trip, Ferdi explains. Suddenly people were talking “about their wellbeing in the workplace, or in their family WhatsApp groups”, she says. Drinking Trip can now serve as a “conversation starter” for mental health, she adds.

This word of mouth has been key to Trip’s success. On social media, fans of the brand have posted positive reviews, which has been “a hugely impactful part of our growth”, says Ferdi.

Olivia Ferdi with her husband and co-founder Dan Khoury

Meal deals and coffee shops

Looking forward, Ferdi plans to use the brand’s £10m funding to go even more mainstream. Trip is looking to boost its distribution into “all the places you may ever need it”, including your “morning coffee shop, grab-and-go outlet and where you get your meal deal”.

It’s also looking to expand internationally. To do so, it’s planning to build a dedicated team in France, “where we’ve been building some exciting momentum in retail” (a recent LinkedIn post showed Ferdi excitedly announcing a Carrefour listing).

There, the team will sidestep the logistical challenges involved in running the business from the UK, and also adapt to the French market, where “the vocabulary around health is different and the vocabulary around stress is different”.

Here in the UK, Ferdi is equally enthused. She is encouraged by the regulation of the CBD market by the Food Standards Agency, which has published an online directory of CBD products that have taken the first step towards approval.

Despite some teething errors with the original list, it was an important move for the category, says Ferdi. “I’m biased as a lawyer as I love the law and regulation. But the regulation is designed to support food safety and the best quality products for us … it does none of us any good if someone has a bad experience.”

And she isn’t afraid of the competition that comes with CBD’s growing legitimacy. “We are passionate about making sure consumers can find the best quality products on shelf. If we can’t support that, we can’t keep doing the work we’re doing to make Trip accessible and to destigmatise it and bring it mainstream.”

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Review: We Try TRIP CBD-Infused Drinks & CBD Oils

I tried the uk’s most popular cbd brand & yes, it’s worth the hype.

What is CBD?

What is trip, my initial thoughts, trying out trip’s cbd-infused drinks.

Trying out TRIP’s CBD oil

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NEW YORK--( BUSINESS WIRE )--TRIP, leading CBD drinks and oils brand in Europe, announces its launch into the U.S.with a $5M fundraise and exclusive partnership with Soho House Group. Strategic investors include Depop CEO Maria Raga and serial entrepreneur and investor Christian Angermayer.

“We assessed CBD brands globally to find the best partner for Soho House. TRIP is a great brand that creates the best CBD products we’ve ever tasted, that fit exactly into the Soho House lifestyle,” says Soho House Beverage Director, Tom Kerr.

Founded by husband-and-wife Daniel Khoury and Olivia Ferdi, TRIP has been dubbed the “ Glossier of CBD”. With over a third of consumers returning monthly DTC, TRIP has a cult following and is driving conversations around mental wellbeing. The raise signals the growing market for alcohol alternatives. In a post-covid world, TRIP’s consumer touch points across functional beverage, beauty and supplements speaks to the new attitudes around everyday wellbeing.

TRIP became renowned as the “Queen’s CBD”, following a viral story of the brand receiving the “royal seal of approval” when the range sold out “ flying off the shelves ” of the Queen’s Windsor shop.

“TRIP has created a stand out brand that has made it easy for millions of consumers to try CBD for the first time. I’m really excited to be part of the journey with this fantastic team.” Christian Angermeyer, Serial Entrepreneur and Investor.

“TRIP understands the power of connection and community having built a cult of loyal fans. Gen-Z’s attitudes to lifestyle and wellbeing are changing the landscape and TRIP is positioned to continue to drive connection in this space, set to become a global leader in next generation wellness.” Maria Raga (CEO Depop).

About TRIP:

Daniel and Olivia explored CBD as newlyweds, following an injury Daniel suffered. CBD, then unavailable in the UK, helped him heal quickly; they became passionate about creating a range of great-tasting CBD products, launching TRIP in 2019. TRIP flavors: Peach Ginger, Lemon Basil, Elderflower Mint. Drinks are 21kcals or under, powered by natural botanicals, with 15MG of CBD. TRIP oil flavors: Wild Mint, Orange Blossom. Oils are blended with chamomile, purchasable in recyclable 15ml bottles, of either 500mg CBD or 1500mg CBD strengths. us.drink-trip.com @trip.drinks

Press Contact: Mallory Johnston [email protected]

Release Summary

TRIP, leading CBD drinks and oils brand in Europe, announces its launch into the U.S.

CBD startup Trip raises $5 million as it plans US expansion

• Trip raised $5 million in a funding round whose investors including Depop CEO Maria Raga.
• It comes amid a flurry of investment in European CBD companies.
• Its cofounder predicted the US would federally legalize CBD in "the next several years."

A London-based CBD-drinks company on Monday announced its first public fundraising of 3.5 million pounds, or about $5 million, to help fund its expansion into the United States and further across Europe.

The fundraising for Trip, which produces drinks and oils with cannabidiol, or CBD, the nonpsychoactive element of cannabis, is believed to be the largest single fundraising for a UK CBD company.

Trip's backers include Maria Raga, the CEO of the secondhand-fashion app Depop, and the venture capitalist Christian Angermayer.

The news follows a slew of funding-round announcements for European CBD companies this year.

Alphagreen, a CBD marketplace also based in London, last month announced plans for a 2 million-pound funding round after raising 1.1 million pounds in November.

In February, South West Brands, a consumer CBD company, announced a 1 million-pound raise. Sanity Group, the German startup that owns the Vaay CBD brand, announced a raise of 5 million euros, or about $6 million, in March.

Olivia Ferdi set up Trip with her husband, Daniel Khoury, in 2018. In 2019, they launched their drinks range, which is now stocked in more than 2,000 stores.

Ferdi said the product placement in high-end department stores like Selfridges, Harvey Nichols, and Liberty London was crucial for assuaging people's concerns about CBD products.

The CBD market "didn't exist until a couple of years ago," Ferdi told Insider.

"There was a lot of apprehension and confusion around what it would do and how you would take it, but at least with a drink it's pretty straightforward," Ferdi said, adding that that's "why we can bring so many more people into it."

Ferdi added that "the UK and European market in particular has accelerated beyond anyone's expectations."

Trip also announced on Monday that it had been appointed the sole CBD-product provider of Soho House, the global members-club chain, which would stock the products in its US outlets.

Trip has hired three more full-time staff members since January, taking it to six, and it plans to hire more with its US expansion, Ferdi said.

Related stories

Ferdi declined to share specific revenue numbers but said Trip's sales had increased by 400% in the first month of the pandemic with double-digit growth every month since.

Sales to consumers make up 30% and 40% of UK revenue, Ferdi said. She added that she expected this to decrease as stores and gyms where Trip is stocked reopen.

Ferdi also said the CBD industry had benefited during the COVID-19 pandemic.

"We were all switched into this upside-down environment where we're working from home, have the macro uncertainty of what's going on and concerns about the health of loved ones," Ferdi said, adding that "the use case for CBD to support everyday kind of stresses increased."

"We've been driven to the point where it's like, 'Yeah, I'm open to trying something,'" Ferdi said. She added that Trip had been lucky to position itself as part of a conversation about well-being.

Raga said she invested because "Gen Z's attitudes to lifestyle and well-being" were becoming more important and Trip was "positioned to continue to drive connection in this space."

Ferdi said increasingly clear regulation for testing and marketing CBD in Europe and the UK had created a "really positive outcome" for companies that can attract investment by showing they "really lean into the compliance."

In the United States, certain CBD products are legal in several states, but federally the situation is more challenging .

Trip's drinks are available via Deliveroo, the delivery app popular in Europe, at 15 sites across the UK. But the uncertainty in the US means you won't find ads for the product on Facebook, Instagram, or Amazon.

"These companies are owned at their parent level by American shareholders, where the federal policy restricts CBD," Ferdi said.

"The launch of a product and the ability to foster awareness and a community is hyper challenging. Your hands are essentially tied behind your back, so you can't get out there in the normal way."

Ferdi said the company had fans of its products in the US who could post on social media and spread the word.

Ferdi said New York's legalization of cannabis this year was "quite significant." She said her "best guess" was that CBD would be legalized on a federal level "in the next several years."

She added: "When the US achieve federal legalization, that will have a significant impact on the global legal landscape."

Watch: Inside London during COVID-19 lockdown

• Main content

Trip Drinks Review: Is This Botanical Beverage Worth It?

Right now, I suspect I am an advertiser’s dream when it comes to soft drinks – especially anything with interesting added ingredients and health benefits. I no longer drink alcohol , so am always in the market for interesting new “grown up drinks” – which is why I’ve already reviewed so many for this site.

As is often the case, I discovered Trip’s range of “CBD Infused” drinks via a targeted ad on Facebook. I was intrigued enough to put in an order, and in this Trip Drinks review, I let you know my views on the whole range.

I’m always excited to try out new drinks, but I only tend to order them more than once if they really impress – especially as so many new products are coming out at the moment.

To find out whether Trip Drinks got a second order from me, you’ll have to read on.

NOTE: I’ve now also written a Trip CBD Oil review .

What Are Trip Drinks?

Trip Drinks is a range of healthy soft drinks infused with CBD, and a range of natural botanicals including lemon balm and ginseng. Although it’s a relatively new range, it has gathered considerable momentum already, with positive praise from the likes of Forbes, Vogue and The Guardian.

Sold as a product that can help you to “find your calm amidst the every day chaos,” the drinks are among many products currently hitting the market that incorporate natural, herbal ingredients that have various health and anti-anxiety benefits.

What is In Trip Drinks?

Trip drinks have a base of water and natural fruit juice concentrates. They’re naturally sweetened with steviol, an ingredient many health-conscious people (myself included) prefer to chemicals like aspartame and sucralose.

The interesting part is the added botanical ingredients, and the inclusion of a small dose of CBD (cannabidiol) – a non-psychoactive ingredient derived from the cannabis plant.

CBD is all the rage these days, with many fans (again, myself included), who report benefits such as a greater sense of calm, reduced anxiety, and less pain and inflammation.

Here’s a quick run-down of all the botanicals included in Trip drinks, along with their perceived benefits. I must emphasise that these are benefits they are widely thought to have. I’m not making any medical claims here – this is a personal blog, not a scientific paper.

CBD : This increasingly popular ingredient is a massive deal these days. It’s often used as a natural remedy for anxiety, for lots of pain-related conditions such as arthritis and neuropathy, and to relieve nausea. It does NOT get you “high,” in case you’re wondering! To find out more about it, check out this guide from Harvard University .

Lemon Balm: Lemon balm is from the mint family, and people have long believed it to promote relaxation and to aid in many ailments. These include headaches, nausea and menstrual cramps. This Healthline article discusses several studies into those claims.

Ginseng: This is a supplement that has been used for centuries, and is particularly popular in China and Korea. It is thought to help with everything from cognitive function to blood sugar levels. That said, there is limited medical evidence for these long-believed claims.

L-Theanine : L-Theanine is an amino acid that naturally occurs in tea. It’s said to be good for memory and clarity, and many people believe it’s a good compliment to caffeine. I am one of those people, as it seems to “take the edge” off the jittery buzz. (L Theanine is also found in Three Spirit’s Non Alcoholic Spirits range – reviewed here – where I have particularly noticed that positive effect).

Chamomile: Most of us are familiar with chamomile tea. It’s a hugely popular ingredient to promote sleep and relaxation.

Turmeric: The only Trip drink that includes turmeric is the peach and ginger variety. As well as giving the drink a striking orange colour, turmeric is seen (particularly in India) as a medicinal herb, used for everything from hayfever to depression and itching. As with the ginseng, there isn’t yet much in the way of peer-reviewed evidence to support these beliefs.

Trip Drinks Review: Flavour By Flavour

In a moment, we’ll move on to the “effects” of Trip drinks, and discuss whether you notice any tangible benefits. But first, let’s look at something that’s arguably more important – what they taste like.

Trip Lemon Basil Drink

This particular drink provides exactly what it says on the can. It’s probably the most “herbal” of the three in terms of both aroma and flavour. It tastes of lemon, and it tastes of basil – so I guess we can say “mission accomplished!”

The flavour is in perfect balance, and it’s an agreeable herbal taste, not a nasty Jägermeister-like herbal taste!

I’m not convinced it would appeal to everybody, but I enjoy it very much.

VERDICT: 8/10

Trip Elderflower Mint

Until I tried Trip drinks, I had no idea that I would enjoy a drink that tastes – frankly – like Wrigley’s Spearmint chewing gum. It really does!

That may sound a bit odd, but it’s genuinely not a bad thing. I have to confess that I can’t taste much in the way of elderflower, but the overall flavour is really good. This is probably my favourite of the three.

VERDICT: 9/10

Trip Peach Ginger

The Peach Ginger is the one that includes turmeric, and as you can see from the photo near the top of this review, it gives the drink a very bright orange colour.

Flavour-wise it’s a strong ginger, but not an overly spicy ginger. It’s very refreshing, although the ginger overpowers the peach a little. It’s a mouth-filling taste, with a fresh aroma. I don’t know if it’s possible for something to “smell healthy,” but it kind of does.

I’m going to have to disappoint the hedonists reading this by saying that if you’re expecting Trip drinks to blast you into the stratosphere, you’re going to be sorely disappointed!

Despite the “Trip” name, these are very much a wellbeing product, and any “effects” will be subtle at best. Let’s be realistic, folks, they sell these in Sainsbury’s!

However, I like to test products throughly, and with an open mind. With that ethos, I drank several of these before creating my Trip Drinks review. I did so at times when I could have a good chance to really focus in on whether I “noticed anything,” such as when I was about to sit down for a period of uninterrupted work.

I first want to talk about the CBD. Something I’ve not revealed until now is that I am a regular (daily) user of CBD. I find it enormously helpful for my anxiety and general state of mind. I am strongly considering setting up a separate site to discuss it, and to review the products I use.

With that in mind, I do (for fear of sounding conceited) know a LOT about CBD. And one thing I know is that the dose of CBD needed to feel positive effects can vary wildly from person to person. I also know that – for most – the 15mg “dose” in a can of Trip is a pretty small one.

This is compounded by the bioavailability of CBD when you eat or drink it. That sounds awfully technical, but it essentially relates to how much of the substance is actually absorbed by the body. Some estimates are that it is as low as 4%.

This is why I vape my CBD, as it’s a much more “bioavailable” method of taking it. And I use much bigger doses than 15mg! That’s very much another story, but my point is that the 15mg dose in Trip (and, indeed, in almost every CBD drink on the market) is probably too low to really do much for many people.

This by no means implies that there’s anything disingenuous about the product or its marketing. All I’m saying is not to expect miracles, nor to assume CBD does nothing for you if this is the first and only such product you try.

The Other Botanical Ingredients

The other herbal ingredients in Trip are a blend intended to promote stress relief, relaxation and better digestion. I’ve tried most of them before – alone or in other products – at various times.

I have to say I was intrigued by the presence of chamomile. It’s something usually seen as a bedtime supplement, so I was concerned Trip would make me sleepy. Thankfully it didn’t.

I’ve generally been having a can of Trip mid afternoon. This is when I’d often reach for a second can of Diet Coke – a decision I frequently regret afterwards because it leaves me feeling washed-out and jittery.

Drinking Trip doesn’t suddenly make me feel “different.” It’s not like when I vape CBD, which can provide a really notable sense of calm, and a slowdown of racing thoughts. However, I do tend to feel focussed and quite “zen” after drinking Trip. It may be placebo, to an extent, but millions of people believe in these ingredients, and have done for hundreds of years.

My digestion has also been very good since I’ve been drinking these regularly. However, I should say that digestion doesn’t really give me much trouble anyway, since I quit drinking alcohol!

All in all, I have a “what’s not to like?” perception of these drinks. They taste good, they seem healthy, and they are clearly a better choice than more Diet Coke while I’m sitting at my desk.

I couldn’t swear that my focus and level of calm would be any different without them – but that goes for every supplement and health product out there!

Ingredients, Calories and Nutrition

Whenever I do a drinks review, I like to have a good look at the ingredients and nutritional information.

There’s nothing in Trip Drinks that seriously worries me. There’s water (it doesn’t specify spring water), fruit juices from concentrates, the CBD and botanicals, and steviol glycosides as the sweetener. One addition that many of the drinks I review do without is erythritol, a flavour enhancer – just so you know!

The drinks are 20 calories per can , so not much to concern you there. They are also vegan, and have no added sugar.

One thing that’s a bit of a shame is that other than the CBD, Trip don’t tell us the quantities of the ginseng, L-Theanine etc. That’s quite common in products like this, and presumably they don’t want to give away the trade secrets. However, it does leave you wondering how “meaningful” a quantity of those ingredients you’re consuming.

Presentation

I only include a presentation section in these reviews when there’s something positive to say. While the presentation didn’t blow me away as much as when I did my review of Jukes Coridalities , the drinks do come in a nice box with a leaflet, when you buy a small mixed case. This is shown in the earlier photos.

Ethics and Eco Credentials

Trip Drinks come with 100% recyclable packaging, and everything is made in the UK.

I always find it interesting to see what these “craft” brands do to contribute to wider society. While I didn’t see anything on the website about charity initiatives or donations, the company does offer some discounts – for healthcare workers, key workers, and 18-25s.

This is a great initiative, and it follows the lead of lots of US-based CBD businesses, which are generally a little more evolved than those here in the UK.

As we near the end of this Trip Drinks review, we come to the all important question of price.

As with many things, the price goes down for larger orders. If you buy a case of 24 cans, this costs £39, which works out to £1.63 per can. If you buy a pack of six (which is also available as a mix with all three flavours), this costs £14 – or £2.33 per can.

I think the pricing is well pitched – it’s not cheap, but it’s not luck-pushingly expensive either. And plenty of artisan drink makers DO push their luck on price.

Trip Drinks Coupon Codes

Use can use the following code to make savings on drinks and other products from the Trip website:

Use code AFFTRIP15 here to save 15% on spends over £50

As I said at the start of my review, the way I truly judge a product is whether I buy it again after my initial order.

Well, I’m pleased to say I’m now on my second box of Trip Drinks, and I think they’re going to end up in my permanent rotation.

As somebody who doesn’t drink alcohol, it’s nice to have some alternatives in my armoury. I’m thankful to live in a time when there are SO many options, with more coming to the marketplace all the time.

Don’t expect some earth-shattering effect from the CBD and other ingredients. If you notice anything it will be subtle, not profound. However, they do seem to make me feel rather “zen.” They also have great flavour. They are pleasantly “different,” without being too weird to be enjoyable!

Recommended.

Where To Buy Trip Drinks

Trip drinks are available across the UK, and I’ve even seen them in my local Sainsbury’s – but the easiest place to get them is on the company’s website. Pleasingly, UK shipping is free, and the company also ships internationally.

If you’re interested in other botanical-based drinks, check out my Pentire review .

We also have a big round-up of the best alcohol free drinks here .

Trip Drinks – CBD Infused Soft Drinks

15 thoughts on “Trip Drinks Review: Is This Botanical Beverage Worth It?”

This was a great review thank you. As someone who is looking to go alcohol free it’s lovely to see drinks on offer that can replace alcohol without having to order a lemonade!

Hi Lucy, You’ll find plenty of other alcohol-free alternatives on the site too 🙂

Best wishes,

Is anyone able to tell me how much turmeric is in one drink please?

I don’t know off hand Lisa, I’m afraid, but I will look on the can next time I have some in the house!

Thank you for your detailed review. It is really helpful to have such detailed insight. I do have an issue with their discount policy. I find the notion that only certain workers are “key” distasteful. Why are not factory workers processing food, or bus drivers, or indeed anyone providing a service key and thus entitled to a discount. The fact that they offer NHS workers and healthcare workers a 50% discount tells me the drinks are way over priced for everyone. Again thanks for your review on the content of the these drinks.

I am a recovering alcoholic.. are these safe for me, as obviously concerned about the CPD .. thank you as don’t think these are mind altering, plus it could be a good promotion 😉thank you

Hi Pat – I’m reluctant to give you a firm answer on that. I’ve been sober for over two years, and drink these as well as alcohol free beers and all kinds of similar things. But I know that some alcoholics find NA beers triggering – so no two people are the same. I don’t honestly THINK Trip would cause you a problem, and it certainly doesn’t make me feel “altered” – but everybody’s different. 🙂

Hi Ben, excellent article, thank you.

I’m interested in starting with CBD and your mention of a vaping solution intrigued me… Please can you let me know any recommendations you have in this area?

Hi Andy – If you’re in the UK, I’d suggest having a look at products from HighKind and Orange County CBD.

Thanks for this review. I’ll probably give these Trip drinks a trial based on what you’ve written. Thanks also for your other reviews. Reading them has eaten up a big chunk of my afternoon! I’ve been on the wagon since February and tried a few options: red wine (both went down well – down the sink that is); no alc gin (Gordon’s is OK but it’s just a herby drink really. I shove lots of ice, some fresh mint and tonic in there and pretend it’s a mojito). Beer is the most successful. I notice you didn’t mention (though you’ve probably sampled) Adnam’s Ghost Ship 0.5 (full flavoured with a slight citrus finish) and my favourite so far, Erdinger Alkoholfrei 0.5 (very much like a pilsner so softer on the palate). Thanks again for your encouraging, informative and well-written pieces.

Hi Jeff – thanks for reading and glad you’ve enjoyed my articles!

Yes, I’m familiar with the Ghost Ship and like it a lot, especially on the rare occasions when I find it on draft 🙂 The Erdinger is good too. Brookly Special Effects is one I’m particularly enjoying right now, along with Clear Head, from Bristol Brewery, which also donates money to mental health charities.

All the best, Ben

Ps. For non alcoholic gin, my wife and I have both been impressed with Tanqueray.

My husband is really struggling with anxiety at the moment and I was hoping these drinks might be the answer for him. However, you said about the dose not really being enough for most people. Vape isn’t something he would consider, are there any other alternatives that could be more successful?

I think anxiety is a huge problem for many people at the moment, especially those of us living through these grim times in the UK.

You could maybe start him off with Trip’s CBD oil , which will give a much stronger effect, and he will be able to experiment with the dosage. Here’s my affiliate link 🙂

It’s worth trying to use the code AFFTRIPCASH – which should give you 15% off spends over £35.

I’ve found CBD hugely helpful for anxiety – if nothing else it can help with sleep. However, it’s not a miracle cure. I’ve had some bad anxiety myself recently that CBD hasn’t been enough to fix – but I think it’s largely situational and being surrounded by such doom and gloom. It’s certainly worth a try!

All the best to you both.

Can you drink trip if you’re on warfarin

Hi Richard,

You would need to check that with your doctor. I cannot provide medical advice and I’m almost certain any CBD company would say the same.

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A TRIP down CBD lane

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Posted: 18 April 2023 | Olivia Ferdi | No comments yet

Co-Founder of TRIP, the UK’s fastest growing soft drinks brand, explains how the brand is on a mission to destigmatise the conversation around mental health using CBD wellness.

TRIP was launched by Olivia Ferdi and Daniel Khoury after a personal experience with CBD, and first hit supermarket shelves in 2019

Founded by wife-and-husband duo Olivia Ferdi and Daniel Khoury after a personal experience with CBD, TRIP first hit supermarket shelves in 2019.

Having never heard of CBD previously, Daniel was recovering from a football accident that required knee surgery, just weeks before their wedding. He tried CBD oil after being told that he wouldn’t be able to walk down the aisle and was amazed to see his pain and inflammation reduced. Within seven weeks he made a miraculous recovery in time for their wedding and was dancing, crutches-free all weekend long!

Blown away, the pair dove into research about CBD and learnt that CBD had recovery benefits but was in fact most frequently used for daily stress and wellbeing. Working as a lawyer, Olivia struggled with burnout and anxiety and looking for a solution, she began using CBD everyday. It was transformational for everyday stress – but back in 2018 there were very few products available. The only products out there had confusing product information, unappealing formats or flavours and packaging that she didn’t feel comfortable having on her desk at work.

Facing these challenges, they knew that they could help so many more people benefit from the stress-relieving benefits experienced; and create something high quality and relevant for today’s consumers.  So moved by their experience, Daniel and Olivia pooled their savings and left their careers in finance and law, to dedicate their time in creating the TRIP range.

Founders of TRIP, Olivia Ferdi and Daniel Khoury, first started working on TRIP on 2018 before its launch in 2019.

Since then, Olivia and Daniel have introduced millions of people to their first CBD experience and today represents a new, functional consumer category that did not exist previously, supporting everyday health, well-being and stress relief. TRIP is the UK’s number one CBD brand according to Nielsen and the fastest growing soft-drinks brand in the UK, owning 88 percent of the CBD drinks market in the UK (Nielsen).

Getting a CBD beverage to market in the UK

Olivia and Daniel put their personal savings together to launch TRIP and left their corporate careers. Passionate about creating something to bring millions of people the mental stress relief they had experienced, TRIP was launched in 2019.

TRIP’s brand vision is central to its viral success, its aesthetic and calming visuals are recognisable across advertising to every touch point on the product. Co-Founder Olivia designed the can herself and knew that a playful memorable name, together with the product packaging would be instrumental in the mission to destigmatise the conversation around mental health using CBD wellness.

Convincing nationwide retailers of CBD’s health benefits and the significant community already supporting TRIP online, TRIP was on shelves where no CBD product had previously existed. Stockists currently include Sainsburys, Boots, Ocado, Waitrose, Asda, as well as premium partners such as Selfridges and Soho House. In fact, the beverage is now sold as a daily item in meal deals across the UK in Leon, Benugo and Sainsburys.

Causing a calming frenzy

The entire TRIP team takes great pride in the TRIP community, a group of millions of people who have enjoyed a TRIP product and shared their personal stress or anxiety journey. Whether dealing with cramps, to poor sleep, to pain or social anxiety, millions of people have found ways to support their wellbeing and find immense relief.

FDA says new regulatory pathway is needed for CBD products

TRIP advocates to destigmatise CBD and conversations around mental health, with co-founder Olivia believing that there is no true health without good mental health.

A significant milestone in 2023 has been the announcement of the TRIP partnership with Calm, an app for mindfulness and meditation. Partnering with a world leading brand for mental health signals the brand work TRIP has been doing in this space, especially delivering what we call “canned calm”.

Consuming CBD “all day every day”

TRIP beverages can be consumed all day every day. Our Cold Brew Coffee is great for a caffeine kick to start the day or pre workout, whereas our lightly sparkling drinks can be consumed to reset when the afternoon slump hits. TRIP is sociable and can be enjoyed anytime, solo and as an alcohol alternative.

TRIP drinks are sold in a variety of flavours in stores across the UK. The company also sells CBD oil.

Getting great sleep is essential for good days. We have unique botanical blends of stronger CBD in our CBD drops, using chamomile to help destress. Taking a few drops of CBD first thing in the morning to keep stress at bay, then also in your wind down before bedtime – can really help calm racing thoughts and help you drift into sleep. It doesn’t make you sleepy or drowsy, but CBD helps you feel less stressed and more relaxed – which can really help with deeper sleep.

A drink for all times of day

For the tens of millions of people that we’ve introduced to CBD, it’s incredible to hear how different people use it. In the last couple of years we’ve seen a step change in our Gen Z community, who we think choose TRIP as the way to unwind instead of alcohol. In fact, among Gen Z (the most likely age group to be teetotal) one in two have now tried a CBD drink, according to KAM Media . 

Millions already find calm through the functionality of CBD drinks and this has been clear on social media, where TRIP has gone viral, with over 50 million impressions on TikTok and Instagram last month alone. On TikTok “#anxiety” has 26 billion views, meaning it makes sense to us that our social community is driving TRIP growth by sharing their personal experiences of how our drinks can reduced their stress and anxiety.

At the same time, the UK is more stressed than ever before and TRIP’s unique blend of CBD and natural adaptogens has the potential to aid stress, reduce anxiety, improve sleep & support the immune system and our natural adaptogens (ginseng, L-theanine & chamomile) help aid digestion & immunity. TRIP’s mission is the share calm in the everyday chaos, and destigmatise conversations around mental wellbeing globally.

From the first sip, our community reported feeling instantly more relaxed, with 93 percent of people stating that TRIP helps them manage their stress & anxiety. This led TRIP to become a mental wellbeing resource helping people through products that cater to daily stress.

Tripping into the future

As a company we believe that TRIP is here to help consumers create calm in those everyday moments of chaos. In the future we want to be available for consumers whenever they made need us in whatever format they want to reach whether that in the back of an Uber, in an office building or in local supermarkets.

About the author

Olivia Ferdi is the Co-Founder of TRIP. She began using CBD to manage the everyday stresses of her career as a lawyer. After loving the results but hating the bitter tastes and inconvenient formats, Olivia decided she wanted to create something better – eventually leaving careers in law and finance to create TRIP. 

Related topics

Beverages , CBD hemp & cannabis , Health & Nutrition , Research & development , retail , Supermarket , The consumer , Trade & Economy

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Neilsen , TRIP

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UK & Ireland

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Imperial couple to visit Britain in June in first trip to country since '22

Emperor Naruhito and Empress Masako are making preparations to visit Britain as state guests in late June, the Imperial Household Agency said Saturday.

The upcoming visit will be the second full overseas visit by the couple since the Emperor's accession to the throne in 2019, after their trip to Indonesia last year.

The emperor and the empress were slated to visit Britain in 2020 at the invitation of Queen Elizabeth II, but that was postponed amid the COVID-19 pandemic.

Earlier this year, King Charles III invited the couple again to Britain, according to the agency.

During the upcoming one-week visit, the emperor and the empress are set to attend a welcoming event and banquet at Buckingham Palace, people familiar with the matter said. They are also expected to visit the University of Oxford, where they studied, and inspect River Thames transportation, which the emperor has researched.

The imperial family and the British Royal Family have a close relationship. When Emperor Emeritus Akihito, father of the current emperor, was crown prince, he attended the coronation of Queen Elizabeth II on behalf of then-Emperor Hirohito, father of the emperor emeritus and posthumously known as Emperor Showa.

Emperor Showa and his wife, Empress Kojun, visited Britain as state guests in 1971, while the emperor emeritus and Empress Emerita Michiko were invited to Britain as state guests in 1998.

When King Charles III was the prince of Wales, he attended the accession ceremonies for the emperor emeritus and the current emperor.

The upcoming trip by Emperor Naruhito and Empress Masako will be the third state visit to Britain since the coronation of the king, after state guests from South Africa and South Korea.

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Metallurgicheskii Zavod Electrostal AO (Russia)

In 1993 "Elektrostal" was transformed into an open joint stock company. The factory occupies a leading position among the manufacturers of high quality steel. The plant is a producer of high-temperature nickel alloys in a wide variety. It has a unique set of metallurgical equipment: open induction and arc furnaces, furnace steel processing unit, vacuum induction, vacuum- arc furnaces and others. The factory has implemented and certified quality management system ISO 9000, received international certificates for all products. Elektrostal today is a major supplier in Russia starting blanks for the production of blades, discs and rolls for gas turbine engines. Among them are companies in the aerospace industry, defense plants, and energy complex, automotive, mechanical engineering and instrument-making plants.

Headquarters Ulitsa Zheleznodorozhnaya, 1 Elektrostal; Moscow Oblast; Postal Code: 144002

Contact Details: Purchase the Metallurgicheskii Zavod Electrostal AO report to view the information.

Website: http://elsteel.ru

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