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“Visit Rwanda”: a well primed public relations campaign or a genuine attempt at improving the country’s image abroad?

• Published: 16 April 2021
• Volume 19 , pages 143–154, ( 2023 )

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• Thomas Yaw Voets   ORCID: orcid.org/0000-0001-6951-1202 1  

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This article examines why Rwanda, a poor African country that is generally known for the horrific genocide that took place there in 1994, has decided to sponsor Arsenal, one of the richest football clubs in the world, using “Visit Rwanda” messaging. It therefore analyses the contextual circumstances, which explain the Rwandan government's choice for profiling itself using this manner of nation branding. As such, the article outlines how the commercial deal is seen as part of a state-led strategy for the long-term development of the country. By presenting Rwanda as a place to go to, the negative image of the genocide will be replaced by the image of a more stable country which is attractive to visitors and investments. However, other reports cast doubt on the sincerity of this strategy, as they purport that this effort in nation branding is being used to persuade the international community to overlook alleged human right violations in the country. Consequently, the article concludes that the Rwandan government's choice for branding the country in this manner appears ambiguous and seemingly limits itself to marketing, in order to achieve benefits for the country that are probably too good to be true.

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Voets, T.Y. “Visit Rwanda”: a well primed public relations campaign or a genuine attempt at improving the country’s image abroad?. Place Brand Public Dipl 19 , 143–154 (2023). https://doi.org/10.1057/s41254-021-00206-6

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Revised : 03 February 2021

Accepted : 31 March 2021

Published : 16 April 2021

Issue Date : March 2023

DOI : https://doi.org/10.1057/s41254-021-00206-6

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Visit Rwanda Logo

About Visit Rwanda Logo

The Visit Rwanda logo is a travel logo made up of around 1 different colors.

The Visit Rwanda logo is quite a simple logo made up of just one shape, it consists of just 1 rectangle.

We have pulled the following text out of the logo: VISIT RWANDA .

The Visit Rwanda logo is a Travel, Rwanda and Visit logo.

You can read more about Visit Rwanda on their website .

Basic Colors

We've taken a look at the image and pulled out some colors that are common across lots of logos. The colors below aren't the exact colors found in the image, but approximations to common colors.

Advanced Colors

We've extracted the below 'advanced colors' from the logo. These should be much closer to the actual colors found in the logo. Our extractor tries to only take the main colors of the image and tries to ignore shading on anti-aliasing or shadows. This generally leads to better results, but in some circumstances you might find a few unusual colors being pulled from the logo.

The below are the hex colors that are found in the logo. You can assume that these are the actual colors used in the logo. Our color extraction tool that takes the colors from the logo tries to ignore anti-aliasing and shadows, so you may sometimes find a slightly odd result, but this is rare. These colors should be very similar to the Advanced Colors, but you'll notice subtle differences. If you're interested in the exact color then use the hex, but if you're trying to describe the logo then use the Advanced Color or the Basic Color above.

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Visit Rwanda is Arsenal Football Club’s official Tourism Partner and its first shirt sleeve partner. The Visit Rwanda logo features on the left sleeve of all AFC teams for the duration of the exciting partnership.

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As part of the partnership, Arsenal players from the men™s and women™s teams visit Rwanda and club coaches will host coaching camps to support the development of the game for boys and girls in the country.

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Report: Washington Spirit 1-2 Arsenal

Washington Spirit - Sun Aug 18 - 19:00

Alessia Russo's brace in sweltering conditions gave us a well-earned victory over Washington Spirit in the first match of our US pre-season tour. 

Jonas Eidevall named a starting lineup led by Kim Little, including three academy prospects, Katie Reid, Freya Godfrey and Vivienne Lia.

The fixture also marked the debut of our adidas 24/25 third kit .

Highlights: Washington Spirit 1-2 Arsenal Women

There were no signs of pre-season jitters as Russo gave us a dream start within the opening 10 minutes.

Starting with Kim Little's floated pass over the top to Frida Maanum, the Spirit tried to clear the danger by launching the ball skyward. However, our number 23 was lying in wait in the six-yard box and as the ball returned to earth, she tapped it home.

Ouleye Sarr proved to be the NWSL outfit's biggest threat going forward and she forced a few good stops from Manuela Zinsberger in the Arsenal goal.

We remained in control as the two sides headed towards half time before a deep ball into the box was headed in by Sarr.

The second half heralded four substitutions from Eidevall, as new signing Rosa Kafaji made her first appearance in an Arsenal shirt. 

The hosts began the second 45 minutes in the ascendancy, testing our newly rotated backline, but some brave defending by centre-back pairing Katie Reid and Lotte Wubben-Moy kept the scores level. 

Kafaji made her presence felt very early on and her skilful and determined display was capped off with an assist. Our Swedish forward pounced on a loose ball in the Spirit half and played a perfectly judged dink towards Russo.

The England international then did what she does best - rushing goalwards, rounding the keeper and slotting the ball into the net. 

In the dying moments of the game, Kafaji nearly set up another goal, this time for Michelle Agyemang. However, our young striker was unluckily denied by the woodwork.

What's next?

We return to Audi Field to face Sonia Bompastor's Chelsea on Sunday, 25 August.

The action will be streamed live on Arsenal.com but tickets are still available for the double header in Washington D.C.

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Eidevall praises squad's work, intent and focus

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The mpox strain spreading now is different from the one in 2022: Here's what to know

The World Health Organization’s decision to declare mpox a global public health emergency for the second time in two years may seem like déjà vu — but there are key differences between the strain that’s causing international concern now and the one that spread in 2022.

Mpox, formerly known as monkeypox, is a viral infection characterized by painful lesions. It’s spread by direct contact with an infected person, animal or contaminated items like clothing or bedding.

The virus is classified into two distinct groups: clade I and clade II. 

Clade II was responsible for the 2022 outbreak, which has led to around 100,000 cases worldwide . 

But now, a version of clade I has spread internationally. The outbreak started in January 2023 in the Democratic Republic of Congo, and has since reached 12 other countries in the region.

On Thursday, Sweden confirmed the first known infection of clade I outside Africa , though Swedish health officials said the person was infected while spending time in Africa. Health authorities in Pakistan also confirmed a case of mpox on Friday but have not identified the strain yet. 

Clade I is more transmissible than clade II and capable of being more severe, so infectious disease experts are concerned about further international spread.

“We should have learned a lesson from 2022 that an infection anywhere is potentially an infection everywhere,” said Anne Rimoin, an epidemiology professor at the University of California, Los Angeles Fielding School of Public Health.

How does this version of mpox spread?

Mpox has historically spread in a few ways. The first is through close, personal contact with an infected person, such as skin-to-skin contact with rashes or with saliva or mucus. The second is via contact with contaminated materials. And the third is contact with infected animals: hunting, trapping or cooking them, touching sick rodents or getting bitten or scratched. 

In 2022, the version of clade II that spread globally, dubbed clade IIb, was passed primarily through sexual contact, particularly among men who have sex with men.

In the Democratic Republic of Congo recently, clade Ib has also been spreading through sexual contact among female sex workers and men who have sex with men. Research that hasn’t yet been published or peer reviewed linked an outbreak in an eastern mining town in Congo to professional sex work in bars.

But that’s not the only way the virus is being transmitted. Dr. Stuart Isaacs, an associate professor of medicine at the University of Pennsylvania, said much of the spread of clade I could be due to exposure to animals and transmission within households, but limited surveillance in the regions where the virus is make it difficult to know for sure. 

Isaacs said there’s early evidence that clade Ib has certain “properties that are allowing it to spread more readily person to person.”

How severe are the recent cases?

In the past, outbreaks of clade I have been deadlier than clade 2, killing up to 10% of people who got sick . But more recent outbreaks have had lower death rates. Out of an estimated 22,000 cases in this outbreak in Congo , more than 1,200 people have died — which puts the fatality rate at just above 5%. 

By comparison, clade II outbreaks in Africa have generally had a mortality rate of around 1%, and just 0.2% of cases linked to the 2022 global outbreak were fatal.

Rimoin said the disease’s severity “can have less to do with the actual clade and more to do with route of transmission, the immune system of the individual, the source of the infection.” 

The threat in the U.S. could be milder than in Africa, according to Marc Siegel, an associate professor of medicine at the George Washington School of Medicine and Health Sciences.

“The underlying health conditions of the population in the DRC are probably contributing to the current case fatality rate,” he said, using the acronym for the Democratic Republic of Congo. “With less malnutrition and better access to health care resources, I would imagine that the case fatality rate will not be as high as we’re seeing in the DRC.”

Vaccines for mpox are also widely available in the U.S., following a major rollout effort in 2022. Two doses of the mpox vaccine or a previous clade II infection should protect against severe illness from clade I, the Department of Health and Human Service said Wednesday.

Do mpox symptoms differ between the clades?

Symptoms of the two mpox clades can be difficult to distinguish from each other.

The illness generally starts with a rash that progresses to small bumps on the skin, followed by blisters that fill with whitish fluid — a hallmark of the disease — and eventually scab over. People may also experience a fever, headache, muscle aches, back pain, low energy and swollen lymph nodes.

These symptoms often disappear on their own within a few weeks. But in severe cases, people may develop larger, more widespread lesions, secondary bacterial infections, pneumonia, heart inflammation or swelling of the brain. Immunocompromised people may develop atypical symptoms and have a greater risk of hospitalization and death. 

Historically, mpox lesions have tended to appear on the face, chest, palms of the hands and the soles of the feet. But during the 2022 outbreak, people frequently developed lesions around the genital and anal region or inside the mouth and throat, presumably because of how the virus was spreading at the time . The lesions were also fewer in number and less pronounced overall.

Some cases of this nature have also been detected in the current outbreak in Congo. 

“There is talk that there are more people that have lesions around the genitals this time around than previous clade I outbreaks,” said Amira Albert Roess, a professor of global health and epidemiology at George Mason University. “It’s going to take us some time to really understand what may be going on here.”

Aria Bendix is the breaking health reporter for NBC News Digital.