tourism and cultural minister of india

G Kishan Reddy assumes office as Union Minister of Culture & Tourism

NEW DELHI: Union Minister G Kishan Reddy on Thursday took charge as the Minister of Culture and Tourism.

MoS (Tourism) Ajay Bhatt and Shripad Naik and MoS (Culture) Meenakshi Lekhi were also present and former Union Tourism Minister Prahlad Patel also greeted him at the occasion.

Reddy is also expected to take charge as the Union Minister of Development of the North Eastern Region today.

Seven Ministers of State (MoS) were on Wednesday elevated as cabinet ministers in the expansion of the union council of ministers carried out by Prime Minister Narendra Modi.

G Kishan Reddy, BJP MP from Secunderabad in Telangana, was inducted as Minister of State for Home Affairs in 2019 in the second term of the NDA government led by PM Modi. Starting as a youth worker, Reddy rose through the ranks and became the chief of Bharatiya Janata Yuva Morcha from 2002 to 2005.

He was elected as an MLA from Himayatnagar constituency in 2004 and continued to represent the seat till 2014. Later he was elected as an MLA from the Amberpet assembly constituency.

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Boosting Tourism in India: PM Narendra Modi Ji’s Vision Unfolds

• Post author By Mala Chandrashekhar
• Post date September 29, 2023
• No Comments on Boosting Tourism in India: PM Narendra Modi Ji’s Vision Unfolds

Introduction

India, with its rich cultural tapestry and diverse landscapes, has always been a magnet for travelers seeking to explore its wonders. Under the visionary leadership of Prime Minister Narendra Modi, India’s tourism sector has experienced a remarkable transformation. His commitment to showcasing India’s cultural heritage to the world has yielded significant results, with a surge in tourism that has attracted millions of visitors eager to immerse themselves in the country’s traditions and treasures. Beyond the iconic Taj Mahal, tourists are now venturing into lesser-known cultural hubs, unraveling the beauty and diversity that India has to offer.

The Modi Effect on Indian Tourism

Prime Minister Modi’s emphasis on tourism as a driver of economic growth and cultural diplomacy has brought about several strategic initiatives and policies aimed at boosting India’s tourism sector:

• Incredible India 2.0 Campaign : Building upon the success of the first “Incredible India” campaign, the government launched “Incredible India 2.0,” a revamped promotional campaign. It leverages digital media, social networking, and a renewed focus on experiential tourism to reach a global audience.
• E-Visa Facilitation : The introduction of e-visa facilities has simplified the process of obtaining a visa for tourists from several countries. This move has significantly increased tourist arrivals, making it easier for travelers to explore the diverse regions of India.
• Development of Tourism Infrastructure : The government has invested heavily in the development of tourism infrastructure, including improving airports, railways, and road networks to ensure seamless travel experiences for tourists.
• Promotion of Lesser-Known Destinations : PM Modi’s vision goes beyond the Taj Mahal and other well-known tourist spots. The government has actively promoted offbeat destinations, enabling tourists to explore the hidden gems of India’s cultural heritage.

Exploring India’s Hidden Cultural Gems

Tourists are no longer limiting their Indian experiences to the famous monuments and cities; they are now keen to explore the lesser-known cultural hubs, providing a much-needed boost to local economies and preserving cultural heritage.

• Varanasi, the Spiritual Capital : Varanasi, situated on the banks of the Ganges, has always held immense spiritual significance. Its winding alleys, ancient temples, and the spiritual aura make it a top choice for travelers seeking spiritual and cultural immersion.
• Jaipur’s Heritage : Jaipur, the Pink City, is renowned for its magnificent palaces, forts, and vibrant bazaars. Beyond the Hawa Mahal and Amer Fort, Jaipur offers a glimpse into the royal history and Rajasthani culture.
• Mysore’s Grandeur : Mysore, with its opulent palaces, intricate silk sarees, and vibrant festivals, has become a favorite among tourists interested in exploring South India’s rich cultural heritage.
• Kochi’s Maritime Legacy : Kochi, in Kerala, boasts a unique blend of cultures shaped by centuries of trade and influence. The historic fort area, ancient churches, and the famous Chinese fishing nets showcase the city’s maritime legacy.

Sustainable Tourism and Responsible Travel

In line with global trends, India under PM Modi’s leadership has also embraced sustainable tourism practices. The focus is on preserving the environment, respecting local cultures, and providing meaningful experiences for tourists while benefiting the local communities.

• Eco-Tourism Initiatives : India is increasingly promoting eco-tourism, encouraging travelers to explore its rich biodiversity and natural beauty while contributing to conservation efforts.
• Community-Based Tourism : Initiatives like homestays and community-based tourism programs are gaining popularity, allowing tourists to connect with local communities and gain a deeper understanding of Indian culture.
• Cultural Exchange Programs : Cultural exchange programs, including traditional craft workshops and culinary experiences, enable tourists to actively participate in and contribute to the preservation of India’s cultural heritage.

Prime Minister Modi’s vision to showcase India’s rich cultural tapestry to the world has brought about a transformation in the country’s tourism sector. India is no longer just a tourist destination but a diverse and immersive experience that invites travelers to explore its hidden cultural gems, embrace sustainable practices, and engage with local communities. As India continues to welcome millions of tourists from around the world, it is poised to emerge as a global cultural and tourism hub, fulfilling PM Modi’s vision for the nation.

Through strategic initiatives, responsible tourism practices, and a commitment to preserving India’s heritage, the country is well on its way to becoming an incredible destination that leaves an indelible mark on every traveler’s heart.

By Mala Chandrashekhar

Introducing Blogger Mala Chandrashekhar - a specialist academically trained in modern Western sciences, yet deeply enamored with India's timeless ethnic arts, crafts, and textiles. Her heart beats for the rich and glorious cultural and spiritual heritage of India, and she has dedicated her entire blog to spreading the immortal glories of ancient India worldwide. Through her simple yet impactful blog posts, Mala aims to reach every nook and corner of the globe, sharing India's beauty and wisdom with the world.

But Mala doesn't stop at just sharing her own thoughts and ideas. She welcomes constructive criticisms and suggestions to improve her blog and make it even more impactful. And if you share her passion for India's culture and heritage, she extends a warm invitation for high-quality guest blog posts.

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Cultural Tourism in India

Last updated on October 3, 2023 by ClearIAS Team

What is Cultural tourism? Why Cultural tourism is significant in India? What is being done to promote cultural tourism in India? Read further to know more

India has a wide variety of attractions that showcase its extensive cultural heritage. India attracts tourists from all over the world because of its abundance of spectacular heritage monuments.

As a result of cultural tourism in India, people have visited historic temples, regal palaces, scenic beaches, and attractive hills.

Table of Contents

Present scenario of the tourism sector in India

With 1.52 million foreign visitors anticipated in 2021, India is one of the top tourism destinations in the globe. India’s foreign exchange revenues increased by roughly $8.8 billion as a result of this. There were also about 680 million domestic travellers.

India is a much-liked tourist destination thanks in large part to its distinct culture, history, and position as one of the world’s oldest civilizations, as well as its plethora of breathtaking natural attractions. As a result, there are 40 UNESCO world heritage sites (32 cultural, 7 natural & 1 mixed). With towns, forts, tombs, tunnels, rock shelters, and churches, India has a lot to offer tourists.

What is Cultural tourism?

Cultural tourism is a kind of tourism that enables visitors to take part in local cultural celebrations like festivals and traditions. The traveller can thus have genuine cultural contact with the people.

Furthermore, because cultural tourism is a significant development engine, it enables local societies to embrace their culture. Communities, therefore, make a point of praising and supporting their culture since it sets them apart from other communities.

As nations recognise the value of cultural tourism and how it can boost local economies, they are focusing on developing cities and villages that will captivate tourists from across the world to experience and observe the culture in a way that has never been possible before.

Why Cultural tourism is significant in India?

• Tourists travel to India to experience it for themselves because of the country’s well-known rich cultural legacy and mysticism.
• Some of the most important civilizations and faiths in the world have their roots in India and were nurtured there. India is a popular travel destination because of its numerous World Heritage Sites and unparalleled cultural vibrancy.
• Since time immemorial, India has been regarded as the land of ancient history, legacy, and culture, which is the main reason for its current stratospheric ascent in the tourism sector.
• Over the years, India has had numerous kings, and each of them had an impact on Indian culture. Different cultures have left their mark on dance, music, celebrations, architecture, traditional customs, food, and languages.
• The richness and diversity of India’s heritage and culture can be attributed to the influence of all these different cultures. This cultural wealth helps to project India as the top destination for cultural tourism, boosting that industry in India.
• To promote cultural tourism in India, the Indian government established the Ministry of Tourism and Culture. The ministry recently launched the “Incredible India!” campaign, which has contributed to the expansion of India’s cultural tourism industry.

Various sites of cultural tourism centres in India

India’s diversity is a result of the country’s mixture of religious and cultural traditions. The nation is home to a large number of world historic monuments that have an enticing influence and have long drawn visitors from around the world. We would be delighted to familiarise ourselves with the many customs and civilizations that make up India’s cultural heritage.

The Pushkar fair (Rajasthan), Taj Mahotsav (Uttar Pradesh), and Suraj Kund mela are just a few of the fairs and festivals that travellers can attend in India (Haryana). sites include the Taj Mahal (Uttar Pradesh), the Hawa Mahal (Uttar Pradesh), Hampi (Karnataka), the Ajanta & Ellora caves (Maharashtra), and Mahabalipuram (Tamil Nadu) (Rajasthan).

Rajasthan is the most popular state in India for cultural tourism among the several states. Rajasthan is known for having a rich cultural legacy, which is the reason behind this. The state is well known for its numerous exquisite palaces and forts that highlight Rajasthan’s rich cultural heritage. Rajasthan’s rich cultural legacy is also reflected in the numerous folk songs and music. Rajasthan has many festivals and fairs, including the camel festival, the Marwar festival, and the Pushkar festival. All of these draw a lot of people to Rajasthan since they allow them to experience the state’s vibrant culture.

Tamil Nadu is renowned for cultural tourism in India as well because it exhibits Dravidian customs and culture. Its numerous temples reflect India’s rich cultural heritage. Numerous tourist attractions in Uttar Pradesh attest to the nation’s rich cultural heritage. The Taj Mahal in Agra is the most well-known structure. Many tourists also go to Uttar Pradesh cities like Varanasi, Allahabad, Vrindavan, and Ayodhya because they capture exquisite scenes from India.

In India, Uttaranchal is renowned for its cultural tourism industry. The Himalayas, known as the “abode of the Gods,” are located in this state. The Kumaon and Garhwal regions of the state are home to numerous historic temples.

Government initiatives to boost India’s cultural tourism

Some of the government initiatives to boost cultural tourism in India are:

PRASHAD Scheme

• The Ministry of Tourism introduced the “National Mission on Pilgrimage Rejuvenation and Spiritual Augmentation Drive (PRASAD)” in 2014–15 with the goal of holistically developing recognised pilgrimage places.
• In October 2017, the program’s name, which had previously been PRASAD, was changed to “National Mission on Pilgrimage Rejuvenation and Spiritual Heritage Augmentation Drive (PRASHAD)”.
• The respective State/Union Territory Government shall implement the initiatives listed under this scheme through the designated agencies.
• Under its provisions, the Ministry of Tourism offers State Governments Central Financial Assistance (CFA) for boosting tourism at predetermined locations.
• The Central Government will contribute 100% of the funds needed for components covered by public funding under this programme.
• It also tries to incorporate corporate social responsibility (CSR) and public-private partnerships (PPP) for the project’s increased sustainability.

HRIDAY scheme

• The National Heritage City Development and Augmentation Yojana, an HRIDAY programme, was introduced on January 21, 2015, by the Ministry of Housing and Urban Affairs.
• The goal of this programme is to protect and promote the nation’s rich cultural heritage. The HRIDAY programme seeks to preserve cultural assets while also promoting urban planning and historic cities’ economic development.
• The National Heritage City Development and Augmentation Yojana places a strong emphasis on the heritage cities’ accessibility, security, safety, way of life, cleanliness, and quick service delivery.
• Buddhist Tourism Circuit
• The Buddhist circuit is a route that follows in the footsteps of the Buddha from Lumbini in Nepal where he was born, through Bihar in India where he attained enlightenment, to Sarnath and Kushinagar in Uttar Pradesh in India, where he gave his first teachings and his final resting place.
• Kushinagar is the centre of the Buddhist circuit, which consists of pilgrimage sites at Lumbini, Sarnath, and Gaya.

Palace on Wheels

• A luxurious tourist train is called The Palace on Wheels. To promote tourism in Rajasthan, it was started by the Indian Railways in collaboration with the Rajasthan Tourism Development Corporation. The name has since changed to Heritage Palace on Wheels.
• In August 2009, the train service underwent renovations and was reopened with new furnishings, itineraries, and menus.
• The idea for the Palace on Wheels came from the historical royal significance of the coaches, which were designed to serve as the private trains for the former kings of Rajputana, Baroda, the Nizam of Hyderabad, and primarily the Viceroy of British India.
• Each saloon showcases the state’s cultural character through the use of furnishings, handicrafts, paintings, and other decorations. The interior of the train was designed by Rashmi Gupta, an architect from Jaipur.

What is being done to promote cultural tourism in India?

The tourist industry has been growing as a result of numerous causes. Let’s look at them now:

Hospitality and food

• The Indian hospitality industry is a major contributor to this expansion. The public and commercial hospitality sectors have developed adequate resorts and hotels that offer excellent conventional and delectable options to tourists to accommodate and feed them.
• Additionally, eating has given visitors to India another reason to go. This nation provides a wide variety of culinary delicacies that are practically unmatched.

Activities and events

• Indian Council for Cultural Relations (ICCR) and MCT (Ministry of Culture & Tourism) have worked together to promote Indian culture throughout the world. To accomplish this, several Indian Cultural Centers on both the national and international levels organise a variety of programmes and events, including yoga coaching, music, dance, and language classes in Hindi and Sanskrit.
• To promote the culture and variety of the nation, there are various activities like festival celebrations and art exhibitions. Through a Global Engagement Scheme, the Ministry of Culture also promotes Indian culture abroad. In this programme, Indian festivals are promoted and various cultural organisations abroad receive financial and infrastructural assistance.

Creation of world-class tourism infrastructure

• The Swadesh Darshan programme , which was introduced by the Indian Tourism Ministry, has been another step done by the Indian government. It aided in the creation of theme-based circuits that cater to both mainstream tourist and specialist markets.
• Under this programme, world-class infrastructure has been built to promote Indian culture and history. 27 projects totalling 2261.50 crores have been approved for 21 states and Union Territories since 2015.

Generation of tourism markets abroad

• Through a marketing strategy and integrated campaigns using international media, the Indian Tourism Ministry has been pushing India as a top travel destination.
• Since October 2021, the top 20 source markets abroad have seen all of these promotional activities carried out by the synergized combination of all the tourism offices abroad.
• For instance, proposals for organising events with themes like Spirit of Gujarat in nations with a Gujarati Diaspora have been sent to the Indian government. Gujarat’s culture and heritage will be the main focus of this event.
• Azadi Ka Amrit Mahotsav is another festival with a distinct subject that would be promoted on Independence Day and Republic Day of India. It would foster a sense of pride in one’s country and emphasise how the people contributed significantly to India’s independence.
• Another instance of this project is the International Buddhist Conclave, which takes place every two years. This gathering celebrates Buddhist heritage .

Additional initiatives are taken by the Government of India

• Issuing the Tourist e-Visa to a chosen few nations is another effective government measure that would help India’s tourism grow. Teams have been chosen by the Indian government to take part in significant travel shows and international tourism expos. Several roadshows have also been held to advertise India as a tourist destination.
• In addition to all these activities, the government is also setting up training courses and workshops to attract qualified people to this profession. Here, providing a better experience is the goal.

Easy setup of tourism businesses

• The Indian Ministry of Tourism has made conducting business easier and assisted in establishing Web-based Delivery Systems for the general population. To make the process of submitting business applications for government approval transparent, it recognises the Trade and Travel Service Providers and aids hotels and resorts in classifying under a single directory. With effect from January 2016, this was done online along with the integration of payment gateways.

Development of a mobile app

• The Indian Tourism Ministry introduced the Swachh Paryatan mobile application in February 2016. This enables citizens to report any problems with sanitation and hygienic conditions at different national tourist attractions.

Scaling greater heights

• The government’s measures will be essential moving ahead to build a sustainable system that will attract new participants to the cultural tourism sector while bolstering the performance of the current ones.
• However, there is still much to learn about the enormous potential of India’s cultural tourism sector. If properly developed, this industry can increase its GDP contribution to India and increase employment possibilities there. To do this, it is necessary to stimulate related industries including transportation, infrastructure, lodging, and hospitality.

The government is paying attention to India’s expanding cultural tourism industry and taking the necessary steps to support it in maintaining this development. The industry, however, still has a lot of unrealized potentials. If appropriately utilised, this can increase the industry’s contribution to India’s GDP and provide job possibilities there.

By bringing revenue to historic sites, ruins and mausoleums, tourism has the potential to enhance and safeguard heritage and culture.

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Jamaica must use cultural heritage to enhance tourism — Bartlett

ST JAMES, Jamaica— Minister of Tourism Edmund Bartlett says Jamaica must tap into its rich cultural heritage to enhance the tourism product.

Addressing the second staging of the Jamaica Youth Tourism Summit at the Montego Bay Convention Centre in Rose Hall, St James recently, he noted that tourism and culture are intricately intertwined.

“Tourism is your culture, and your culture is tourism and so you cannot be inviting people to Jamaica for anything else but Jamaican things. Part of my job as your Minister is to help us to bring out the essence of this Jamaican-ness, not just in the products that you have, but stories that we tell,” he noted.

“And so, when we talk about Bob Marley and we talk about Dancehall and … Reggae, they are manifestations; they are the outcomes of your cultural experiences,” he pointed out, noting that these elements must be promoted.

Meanwhile, he charged the future industry professionals to use their training to add value to the sector.

Bartlett told the youngsters that their “primary responsibility is not merely to accumulate the knowledge … but [you] must be able, in time, to use the knowledge that you have to add value to your processes.”

He said that adding value does not necessarily mean creating new strategies but to capitalise on what already exists.

“It is probably not to build a new mouse-trap, but it is to build a better mousetrap,” he noted.

The second youth tourism summit was focused on ‘Cultural Retention in Modern Tourism.’

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Shri G Kishan Reddy launches the Visit India Year 2023 logo in New Delhi

Each foreign delegate of g20 will be a brand ambassador of india's culture, heritage and tourist destinations : shri g.kishan reddy.

Shri G. Kishan Reddy,  Minister of Tourism, Culture and Development of North Eastern Region (DONER) launched the Visit India Year 2023 initiative and unveiled its logo at New Delhi today, kicking off the year of grand plans and activities for promoting tourism in India.

On the occasion, Union Minister for Tourism said that today the logo of Visit India Year 2023 is being launched and this in an important year as India is heading  G20.

The Union Minister also said that more than one lakh foreign delegates will visit India this year and they will be showcased entire gamut of  India's Culture, including monuments and festivals.

Shri G. Kishan Reddy added that each foreign delegate of G20 will be a brand ambassador of India's culture, heritage and tourist destinations.

Shri Kishan Reddy further stated that Ministry of Tourism is coordinating with Indian missions and other stakeholders to have a conducive environment for foreign visitors this year.

Harnessing the momentum created by the recovery of the global industry, preferential sentiment from global travelers for exploring India and building upon the success in growing tourism in India over the years–the Tourism Ministry is on a mission to unlock the untapped potential of tourism in India, making India a 365-day destination.

Encouraging the inbound travel and particularly in the backdrop of India’s G20 Presidency as well as grand celebrations of India@75 Azadi ka Amrit Mahotsav, the Ministry of Tourism is celebrating this year as ‘Visit India Year 2023’. The focus is on inbound travel to India, to highlight varied tourism offerings of our country and showcase them to the global tourists. The priorities include highlighting the unique tourism offerings of every state by leveraging country’s richness in culture, heritage, spirituality, natural beauty and focusing on promoting diverse categories of tourism like sustainable tourism, rural tourism, medical tourism, MICE, and others.

The Ministry is geared to make great strides in improving both the infrastructure and other framework conditions impacting the growth of tourism within the year. To achieve synergies in the Ministry’s efforts and requirements of the tourism sector, the Ministry of Tourism is working with all the relevant ministries and government agencies,partners, travel and trade industry, state governments and tourism boards, and key stakeholders which have influence and impact on tourism.

India’s G20 presidency presents itself as a fantastic opportunity to highlight the country’s tourism offerings on a global stage. The Ministry plans to unlock this global campaign, by starting at home – inspiring citizens into being India’s ambassadors with pride-evoking citizen advocacy campaigns across the year in the backdrop of India’s G20 presidency leveraging the engagements across the G20 meeting cities.

The ‘Incredible India’ brand will continue to be leveraged, embellished, and polished to match the renewed expectations of travelers around the world. The plans for the brand to be supported by a best-in-class digital ecosystem are already in action including a reimagined website that will unbox soul-stirring stories across various travel experience categories that show the many hues of India, speaking to all senses with immersive tech-innovations to offer personalized experience for travelers across the world. The brand platform will also see renewed global social media outreach of Incredible India, making the world fall in love with India. To further harness the power of content the Ministry will be launching the signature newsletter that will take India’s voice across the globe, regaling the world with India’s unheard stories through new unique mouthpiece and leveraging voices that shape opinions in the industry. Getting on-board partnerships and collaborations that become the voices of Incredible India - global influencers, opinion shapers, industry leaders, experts on culture and history etc. all with a special focus on Rural Tourism and Sustainable Tourism with a spotlight on a modern, progressive India and reactivates the MICE segment to a business-ready India.

Giving a visual representation to this grand mission for the year, today the Ministry flags the global campaign with the launch of the new Visit India Year 2023 logo, a microcosm of the countless stories India holds – from heritage to gastronomy to our art and our rich wildlife. The logo design is inspired by our belief system of Atithi Devo Bhava, the ‘Visit India Year 2023’ logo is a thoughtfully-designed visual identity that is shaped like a grand namaste. Namaste holds cultural significance in India as it is not just a quintessential way to greet people but also a noble gesture to welcome them. Here, by folding our hands, India and its citizens are inviting the world to visit India. But there is more to the logo than meets the eye. On a closer look, one will find that the Namaste is in fact a colourful medley of the vibrant experiences, illustrious heritage, rich culture, sumptuous delicacies, enchanting wildlife, intricate art forms and a lot more that India stands for. Every icon shown in the logo represents India, in its own unique way. The ‘Visit India Year 2023’ logo is an open invitation to the world to come and experience the Incredible India.

In the larger scheme of things, this is just the beginning and much more to come as India invites the world like never before and many exciting initiatives planned for the year ahead. The Ministry is excited to kick start this global campaign set to bring about immense positive impact on the tourism sector and appeal all related industries, businesses, and authorities to leverage the momentum to showcase their strengths and help exhibit a spectacle for the world to witness the incredibleness of India.

Ukraine agriculture minister released from custody in suspected corruption case

Ukraine's agriculture minister, who has been accused of involvement in a large-scale corruption scandal, posted nearly $2 million in bail and returned to his duties on Friday, his ministry announced.

Issued on: 26/04/2024 - 08:39 Modified: 26/04/2024 - 13:18

Blighted by severe corruption since the fall of the Soviet Union , Kyiv has pledged to bolster its anti-graft efforts as part of its bid for European Union membership.

The minister, Mykola Solsky, was remanded in custody earlier on Friday after being formally named a suspect in a multimillion-dollar corruption probe.

"Mykola Solsky has been released from custody and continues to perform his duties," his ministry announced on social media.

Solsky, 44, has been accused of illegally seizing land worth more than $7 million when he was the head of a major farming company and a member of parliament.

An anti-corruption court in the capital Kyiv had ordered him to be held in custody until June 24 and bail was set at 75.7 million hryvnias ($1.9 million).

Earlier this week, Solsky offered his resignation and promised to cooperate with the probe. The chairman of Ukraine 's parliament said lawmakers would consider the resignation request at one of their next sessions.

Prosecutors said Friday they had also charged a dozen other people suspected in the case, including civil servants.

Solsky, who owned a number of farming businesses, was elected to Ukraine's parliament in 2019 and was appointed agriculture minister in March 2022.

Several cases of high-profile corruption have emerged in Ukraine since Russia invaded in February 2022, although they have typically involved lower-level officials and been related to army procurement.

President Volodymyr Zelensky last year sacked the country's defence minister over a series of procurement scandals in the army.

Separately, prosecutors said Friday they had suspended for one month the deputy head of the regional council in the frontline Zaporizhzhia region.

The official was found to have been implicated in a bribery scandal worth at least 650,000 hryvnias ($16,000). Prosecutors said their pre-trial investigation was ongoing.

Read more Maidan Revolution protesters lament enduring corruption in Ukraine, 10 years on

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