micro perspective of tourism and hospitality book pdf

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Micro perspective of tourism and hospitality / Zenaida Lansangan-Cruz, PhD.

By: lansangan-cruz, zenaida [aut] ..

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"OBE Outcome Based Education" - cover title

Includes bibliographical references and index.

1.The psychology of tourism. -- 2. The sociology of tourism. -- 3. Tourism and culture. -- 4. Transportation sector. -- 5. Accommodations. -- 6. Food and beverage sector. -- 7. Recreation and Leisure. -- 8. Tourist attractions and theme parks. -- 9. The MICE industry : meaning and importance. -- 10. Tourism marketing. -- 11. Tourism promotion. -- 12. Tourism distribution channel. -- 13. Tourism planning. -- 14. Tourism development. -- 15. Employment opportunities and qualifications in the tourism and hospitality industry.

TOUR124 Micro Perspective of Tourism and Hospitality

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Micro perspective of tourism and hospitality / Zenaida Lansangan-Cruz, PhD.

• Cruz, Zenaida Lansangan [author. ]
• 9789712399107
• Hospitality industry
• Tourism industry
• 338.4791 23
• Holdings ( 1 )
• Title notes ( 6 )
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HRM - Tourism series --Cover

OBE-Outcome-Based Education --Cover

Includes references and index.

"Micro Perspective of Tourism and Hospitality is an introductory book for students taking tourism and hospitality courses. The book describes the workings operations, and integrative activities of major stakeholders in the tourism and hospitality industry; provides an in-depth study of the nature and distinctive characteristics of each sector of the entire tourism industry focusing on the management, organization, and planning of business strategies for various entities in the local setting; analyzes the possible impacts of external factors and trends on the different industry sectors; explains client profiling and travel motivations; discusses the management and marketing if service-oriented business organizations; and identifies the employment opportunities available in each sector and the corresponding qualifications for the jobs. This book follows an outcome-based approach; with learning outcomes presented at the beginning of each chapter, a summary, discussion questions, chapter activities, and a chapter quiz at the end of the chapter." --Back cover

Text in English

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Micro perspective of tourism and hospitality / Zenaida Lansangan-Cruz, PhD.

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Outcome-Based Education (OBE)

Includes bibliographical references and index.

College of Business and Accountancy Bachelor of Science in Tourism Management

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• Details for: Micro perspective of tourism and hospitality /

Micro perspective of tourism and hospitality / Zenaida L. Cruz.

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Includes index.

In English text.

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Home > Books > Organizational Studies

Strategies for Tourism Industry - Micro and Macro Perspectives

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119,510 Chapter Downloads

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Academic Editor

Published 20 April 2012

Doi 10.5772/2685

ISBN 978-953-51-0566-4

eBook (PDF) ISBN 978-953-51-5134-0

Copyright year 2012

Number of pages 406

Today, it is considered good business practice for tourism industries to support their micro and macro environment by means of strategic perspectives. This is necessary because we cannot contemplate companies existing without their environment. If companies do not involve themselves in such undertakings, they are in danger of isolating themselves from the shareholder. That, in turn, creates a prob...

Today, it is considered good business practice for tourism industries to support their micro and macro environment by means of strategic perspectives. This is necessary because we cannot contemplate companies existing without their environment. If companies do not involve themselves in such undertakings, they are in danger of isolating themselves from the shareholder. That, in turn, creates a problem for mobilizing new ideas and receiving feedback from their environment. In this respect, the contributions of academics from international level together with the private sector and business managers are eagerly awaited on topics and sub-topics within Strategies for Tourism Industry - Micro and Macro Perspectives.

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By Bouke van Gorp

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By Victoria Sanagustin Fons, Jose Antonio Mosene Fierro, Maria Gomez y Patino and Laura Arena Luna

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IMPACT OF THIS BOOK AND ITS CHAPTERS

119,510 Total Chapter Downloads

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