Outlook Travel Magazine

  • Testimonials
  • Meet the Team
  • Work With Us
  • Outlook Features
  • Sign Up Today
  • Travel Guides
  • Middle East

Jeju Island Travel Guide

Phoebe Harper

The Northeast Asian Island of Jeju is an awe-inspiring land of natural wonders. The ultimate honeymoon getaway, discover South Korea’s answer to paradise.


‘Island of the Gods’, the volcanic land mass of Jeju, known locally as Jeju-do, has long attracted crowds of vacationers and honeymooners, and is well-established as the ideal hideaway for Korean newlyweds.  

Rising up from the depths of the Korean Peninsula as Korea’s largest and southernmost island, Jeju’s serene, crater-marked landscape and mild sub-tropical climate is blessed with a natural beauty ideal for hikers and a new wave of wellness tourism.  

Indeed, Jeju is officially recognised by UNESCO as a World Natural Heritage Site, Global Geopark and Biosphere Reserve, encompassing Korea’s highest peak of Hallasan Mountain, the vast forested swathes of a semi-tropical national park, a wild coastline and the world’s longest underground lava tube.  

The island is known for its unique cuisine, most notably the local seafood caught by Jeju’s famous female deep-sea divers (haenyeo), all of whom are aged 60 and over. Jeju’s beaches are perfectly suited for some coastal relaxation, its idyllic waters cloaking vivid seascapes of coral. Further inland, you will find narrow lanes lined with traditional cottages rendered from the native black lava rock, while fertile volcanic soils support palm trees, flourishing mandarin groves, pineapples and exotic dragon fruit.  

After arriving in the island’s main urbane hub of Jeju City, Jeju’s southern coast is the most developed for tourism. But hire a car to venture to Jeju’s more remote areas, and you will find a land that appears untouched for decades. Watch the sunrise from volcanic craters, explore towering waterfalls and unwind in a natural paradise.

jeju tourism marketing

“We are developing and implementing an integrated grassroots tourism brand which brings locals and visitors together” Eun-sook Koh, CEO, JTO


The Jeju Tourism Organization (JTO) is the official body tasked with the promotion of tourism in Jeju. Now rising from the ashes as one of the regions hit hardest by the COVID-19 pandemic, the JTO is leading Jeju’s resurgence as an attractive destination for wellness tourism in 2022. Aside from this, the JTO is dedicated to establishing an eco-system of sustainable, resident-led tourism that flourishes in alignment with the protection of the island’s natural environment. The JTO’s CEO, Ms. Eun-sook Koh , tells us more.


What role does the Jeju Tourism Organization play in tourism on Jeju Island and what public services do you offer?

Ms.   Eun-sook Koh, CEO (EK):  In order to help stabilise the Jeju tourism market and realise the sustainability of the local industry, the Jeju Tourism Organization (JTO) is working to improve the overall structure of the island’s brand as a global tourism destination. This involves fostering a premium tourism environment and developing customised marketing to match conditions on the ground.

The JTO provides a number of public services. These include integrated public relations marketing, product and resource development, conducting research on the tourism industry, improving preparations to receive visitors, expanding Jeju’s tourism information platform, as well as providing tourism industry training and consulting services.

How has COVID-19 affected the tourism industry in Jeju, and what do you expect for the future after the pandemic?

EK:  As we’ve seen all around the globe, the tourism industry has been hit hard by the COVID-19 pandemic. Here on Jeju Island, our economy shrank by nine percent while the service productivity index dropped 13.6 percent. This is indicative of the importance of tourism to Jeju’s bottom line and thus we were among the regions hardest hit by the pandemic nationwide.

In 2019, the Jeju tourism market greeted a record 15.2 million visitors (13.5 million domestic travellers, or 88.7 percent of that total, and 1.7 million overseas visitors). The overseas tourism market was mainly focused on geographically close markets such as Japan and other countries in the region, particularly China. This obviously took a massive hit with pandemic-related restrictions on international arrivals, but we expect these numbers to recover as the world transitions to a “with COVID” era.

Why, in your opinion, should someone visit Jeju Island?

EK:  Jeju has the most to offer as a holiday destination in Northeast Asia. It is Korea’s largest and southernmost island beloved for its natural beauty. Three times the size of Guam, Jeju has a mild subtropical climate and a massive national park that preserves the island’s most important (and revered) geological formation — Hallasan Mountain (1,950 metres). 

UNESCO has recognised Jeju as a World Natural Heritage site and Biosphere Reserve, and more recently we gained membership in the Global Geoparks Network. Jeju is the most preferred resort and tourist destination for relaxation, healing, and affordable holidays in Korea.

jeju tourism marketing

What projects are JTO developing for the tourism industry?

EK:  The JTO is devoting itself to creating a sustainable, resident-led local tourism ecosystem that functions in harmony with the interests of preserving Jeju’s natural environment. We are developing and implementing an integrated grassroots tourism brand which brings locals and visitors together. The establishment of Jeju wellness tourism benefits everyone by creating jobs which put locals front-and-centre, while also exposing visitors to Jeju’s rich culture—all in a virtuous cycle of sustainability.

The JTO sees wellness tourism as an essential part of the island’s post-COVID recovery. This is a core industry that requires public-private partnerships and cooperative projects to improve local tourism at an institutional level. We are also looking at ways to cultivate new talent, create jobs, foster innovative research, and establish a range of Jeju-style wellness tourism destinations and brands. The JTO is also reaching out to international networks and embracing global standards and international certifications.

In addition, we are expanding our one-stop tourism information platform — VisitJeju.net — to provide a wide range of online tourism-oriented services. Our domestic- and international-targeted social media channels (YouTube, Facebook, Instagram, etc.) are promoting Jeju with an ever-growing archive of informative articles and videos. We are also working with a range of influencers to produce exciting new video content, as well as developing and operating a “virtual” travel programme linked with global over-the-air programming (OTA).


For Authentic Korean Street Food…

In the bustling heart of Jeju City, Dongmun Traditional Market is the island’s largest and oldest permanent market. Here you will find a plentiful bounty of authentic Korean fare, from seafood to Jeju’s famous local mandarins. Open until midnight and located close to Jeju International Airport, be sure to stop by for some last-minute souvenirs.

For the best local delicacies…

Many first-time visitors on Jeju come in search of the island’s delicious black pork. The meat tastes even better if you eat it with Mel-jeot, which is a salted anchovy that reduces the pork’s oiliness and makes it tastier. For seafood, Jeon-bok (abalone) is so nutritious that it is also known as the wild ginseng of the sea. Many abalones are gathered from Jeju waters and it can be found in many delicacies. It is usually prepared as porridge and various other stews.

For exploring the island on foot…

As Korea’s national pastime, you would be amiss to visit Jeju without going hiking. The Olle coastal trails circle most of the island and are a fantastic way to explore Jeju’s rugged coastline with long distance routes or easily navigable shorter sections.  Home Comforts Hiking  offer a fantastic selection of guided hiking tours that can be booked through their website.

For an unforgettable sunrise…

Seongsan Ilchulbong, otherwise known as ‘Sunrise Peak’, is the best spot to observe Jeju’s breath-taking sunrises. Located on Jeju’s eastern side, the peak enjoys the earliest dawn and even hosts a sunrise festival every New Year’s Eve. A hike to the summit should take no longer than 45 minutes along a paved, albeit steep, stepped path.

For a first-class resort…

Found in the Jungmun resort area of southwestern Jeju,  The Shilla Jeju  boasts ultimate comfort with all the amenities for a relaxing stay, including immediate beach access and sophisticated modern décor. From some rooms, you can even enjoy views of Hallasan Mountain towering in the distance.

For a peaceful temple stay…

Temple stays offer a fantastic traditional experience in Jeju for those willing to go without Western amenities. Enjoy meditation, grounds-sweeping and tea ceremonies. However, be warned since most stays typically include a pre-dawn wake up call! Visit  eng.templestay.com  for English-speaking options.

jeju tourism marketing


Jeju hosts two regional cities; Jeju City, and the southern hub of Seogwipo. Seogwipo offers a quieter, more secluded alternative to Jeju City and is the perfect gateway to exploring the volcanic southern coast. The city is easily covered on foot, with downtown Seogwipo hosting the traditional Olle Market.

Seogwipo is surrounded by lush gardens and citrus farms bordered with fences made from the local black rock. Nearby attractions include the Jeongbang Falls, as the only waterfall in Asia that pours directly into the ocean. Similarly, Cheonjiyeon Pokpo is another jaw-dropping waterfall that can be reached by a short hike through a scenic forested gorge. Both falls can be found on the Olle Trail Six, or by taking a city tour bus from central Seogwipo.

Blessed with clear waters and mild ocean temperatures, Jeju’s second-largest city is also popular for its scuba-diving opportunities, boat trips and submarine tours.

The Mermaids of Jeju

Alongside the Jungmun Resort area, Seogwipo is one of the best places to observe the iconic deep-sea divers of Jeju at work. Otherwise known as haenyeo, these free divers are all aged 60 plus, with a minority still diving well into their eighties, and are an iconic and unique feature of Jeju’s cultural history.

Women began diving off the island for food when Jeju’s menfolk would disappear for weeks at a time on fishing boats. Without the use of any breathing apparatus, haenyeo continue to dive to depths of between 10 and 20 metres in wetsuits searching for the likes of octopus, abalone, clams and seaweed. This seafood provides an essential food source, particularly since the Asian staple of rice is unable to grow on Jeju’s wild and windy shores.

Although the haenyeo are a rarer phenomenon today, they remain a source of renown throughout the country.

jeju tourism marketing


Grandfather Stones

The distinctive ‘grandfather stones’ of Jeju are manmade landmarks hewn from pillars of black rock by local masons over the centuries. 45 original statues still exist across the island and are Jeju’s equivalent of the iconic Easter Island moai. Phallic in appearance, legend has it that the stones were originally constructed as harbingers of fertility.

Hallasan Mountain

The dormant volcano of Hallasan towers at a height of 1,950 metres above sea level and represents a challenging feat for keen hikers looking for a rewarding day’s climb. This UNESCO Biosphere Reserve comprises a crater lake, alpine plants and local wildlife including woodpeckers, chipmunks and butterflies. In spring, the mountain is particularly picturesque, carpeted in pink azaleas.

Manjanggul Lava Tubes

A UNESCO World Natural Heritage site, the Manjanggul Lava Tubes are the gateway to the longest underground lava tube in the world. Formed from cooled volcanic lava, the network stretches five miles underground and offers a fantastic subterranean glimpse of stalactites, stalagmites, cave coral and lava bridges.

jeju tourism marketing


At less than 70 kilometres long, travel times for traversing Jeju can still be long, particularly if travelling by bus. Renting a car is a popular choice of transport for getting around Jeju, with bike rentals available in many smaller locations. Longer distance bike trips are a great way to explore the perimeters of the island, along mainly empty scenic roads. Allowing four to five days to complete the full circuit, keen cyclists may choose to plan a trip taking in overnight stops in booked Airbnb rooms along the way.

Buses and taxis are the main source of public transport in the metropolitan areas of Jeju City and Seogwipo. Arriving into Jeju City, the island is easily accessed with regular direct flights from international cities including Shanghai, Beijing, Tokyo and Osaka, as well as South Korea’s domestic airports.

jeju tourism marketing

More Asia Travel Guides

jeju tourism marketing

Bali Travel Guide

jeju tourism marketing

Philippines Travel Guide

jeju tourism marketing

Vietnam Travel Guide

jeju tourism marketing

Nepal Travel Guide

jeju tourism marketing

Maldives Travel Guide

jeju tourism marketing

Bangladesh Travel Guide

jeju tourism marketing

Phuket Travel Guide

jeju tourism marketing

Myanmar Travel Guide

jeju tourism marketing

Danang Travel Guide

jeju tourism marketing

Thailand Travel Guide

jeju tourism marketing

Jordan Banks : Behind the Lens

jeju tourism marketing

Tootbus : Travel Business


Queensland Indigenous Womens Ranger Network

jeju tourism marketing

Under SXM : Creating Sustainable Underwater Experiences

jeju tourism marketing

Hidden Spots for Cherry Blossom Season : Round Up

jeju tourism marketing

Urbino : The Last Stop

jeju tourism marketing

Enrico Costantini : Behind the Lens

jeju tourism marketing

Lepogo Lodges : A Sustainable Safari Experience

jeju tourism marketing

Casa de Olivos : Sustainability Stories 

Train interior, dining car

Opulence on the Orient Express 

Sign in to your account

Username or Email Address

Remember Me


  • Language Language Korean English Chinese Japanese Vietnamese Indonesian Thai Spanish go

Main Business

How to Get Here

  • Bio Sphere Reserve
  • Natural Heritage Site
  • Jeju Island Global Geopark
  • The New 7 Wonders of Nature
  • The Legend of Jeju´s Origin
  • Folk of Jeju
  • Food, Lodging and Clothing
  • History of Jeju
  • Photo Gallery

jeju tourism organization

  • Quantum improvements in tourism preparedness
  • Aggressive integrated marketing and public relations for Jeju tourism in both domestic and overseas markets
  • Management of the Welcome Center with a high-tech tour information system
  • Operation of city duty free shops for domestic travelers, a first in Korea
  • Integrated Public Relations & Marketing

Integrated public relations & marketing business to attract domestic & overseas tourists

Marketing & support to encourage international conferences

Operation of the public relations office in Korea & overseas locations for both publicity & information services

  • Product & Resource Development

Tour product development

Tour resource development: Cultural and tour contents, development and support for festivals, night tour programs, etc.

Tour contents & design development and support

  • Research & Support for the Tourism Industry

Research, survey, and statistics, etc. for tourism policy and marketing strategies.

Support for the tourism industry

  • Tour Information System

Management & operation of the Welcome Center

Operation of an integrated tour information system (UTravel System)

  • Education & Consulting

Manpower training & foreign language education, etc. for the tourism industry

Consulting service for tour companies

  • Profit-generating Business

City duty free shops for domestic travelers (a legal basis to be established by bidding for a special act)


jeju tourism marketing

Want to comment on Asia Times stories?

Sign up here

Thank you for registering!

An account was already registered with this email. Please check your inbox for an authentication link.

Asia Times

Covering geo-political news and current affairs across Asia

Jeju emerging as Asia’s coolest island getaway

' src=

Share this:

  • Click to share on WhatsApp (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to share on Pocket (Opens in new window)
  • Click to share on Tumblr (Opens in new window)
  • Click to email a link to a friend (Opens in new window)
  • Click to print (Opens in new window)

jeju tourism marketing

JEJU CITY – South Korea’s Jeju is used to bouncing back from disasters. Not only has it weathered Covid-19, it survived the virtually overnight cut-off of a key tourism source when Chinese travel groups suddenly stopped arriving.

“We have learned that we need to build resilience to adapt and respond to impacts and changes due to external situations,” said Jeju Governor Won Hee-ryong.

Indeed, this sub-tropical island 60 miles south of the Korean mainland and a one-hour’s flight from Seoul is used to re-inventing itself.

As a tourism destination that has gone through three very different iterations, it has most recently upped sophistication while downsizing scale. Despite being the southernmost footprint of a nation notorious for its frenetic lifestyle, it has taken its foot off the accelerator and turned down the volume, becoming a center for a millennial format of introspective, eco-friendly tourism that favors quality, aesthetics and a genteel pace.

For the wider region, as tourism operators start to dust off facilities as the developed world vaccinates and wakes up from Covid-19, Jeju may provide a benchmark for rebooting.

jeju tourism marketing

With a population of 695,000 and an area of 1,850 square kilometers, Jeju is ringed by a plethora of palm-lined beaches that, in the summer, offer the full gamut of watersports. The island’s beaches – and its water temperatures and its underwater scenery – don’t, quite frankly, compare with those of Hawaii or Bali, but its landscape and climate is varied.

The island’s interior – dominated by the forested slopes and clouded heights of the dormant volcano of Mount Halla – is both rugged and beautiful, reminiscent of the Scottish highlands.

Jeju is famed for its elderly female free divers, or haenyo, for the black stone that provides its primary building material and the ever-present wind from the sea. Its cuisine boasts seafood, black pork and citrus fruit.

It boasts all the standard tourism fare with major hotel resorts, conference facilities and condos, backed by multiple attractions that range from a sex museum to art galleries to a shooting range to 30 golf courses.

But in recent years it has played host to a burgeoning number of smaller, lower-key, more aesthetically pleasing – and frankly hipper – facilities. Artisinal coffee roasteries, boutique guesthouses, craft-brew pubs and contemporary art galleries are the new norm – many owner-operated.

Some are designed by world-renowned architects, while others are based on traditional Jeju architecture. In all, aesthetics are at a premium.

When it comes to services, there are new bespoke operations, ranging from “dark history” briefings to environmental cleanups and yoga courses.

The focus is on a slowed-down, laid-back lifestyle. The tilt is toward a demographic that seeks a quieter experience than the surf blast of Bali, the party vibe of Ko Pha Ngan – or indeed, the palli palli (hurry, hurry) culture that dominates mainland South Korea.

“This is the new trend,” Governor Won told foreign reporters this week. “We have lots of tourism products that focus on the tourist him or herself – it is about identifying oneself.”

jeju tourism marketing

It is not only officialdom that is talking.

“Every time I come here, I’m impressed and feel it’s new,” said Lee Jin-sook, a housewife visiting from the mainland who spoke to Asia Times at Jeju Airport. “It’s so clean, so natural and it’s quieter than before, so that even though I’m in Korea, I feel like I am abroad.”

And it is not only South Koreans singing the island’s praises.

“If I had a choice, I’d move there in a heartbeat,” said Eric Moynihan, a Seoul-based Canadian entrepreneur and CEO of Magpie, one of South Korea’s leading artisanal breweries, which makes beer and operates its flagship outlet on Jeju.

Moynihan and his wife usually spend summers on the island.

“We rent a house in the countryside and I get up in the morning and cycle down to the beach and get a coffee – it’s great,” he said. “There is a very slow and casual lifestyle … you have a lot of headspace and a lot of time.”

But this is all new – very new.

Given Jeju’s recent history of low-end, mass-market tourism, few destination mavens could ever have predicted that the South Korean island could be deemed sophisticated or laid back.

jeju tourism marketing

‘The Hawaii of Korea?’

Historically, the island, far from Seoul, was a place of exile. In 1948, it was visited by a horror that presaged the Korean War two years later. In response to a communist uprising, troops unleashed a merciless counterinsurgency campaign that laid waste to the island’s interior. Thousands were slaughtered.

For the following decades, Jeju slumbered as an offshore backwater, sustained by fishing and agriculture. It first embraced tourism when a nascent South Korean middle class emerged. By the 1980s, it was established as the premier national honeymoon destination.

As such, it became a land of kitsch, overrun by newlyweds in matching his-‘n-her outfits, staying in blocky hotels and condos. It won an informal, and inaccurate, sobriquet: “The Hawaii of Korea.”

This might have worked for locals, but caused knotted brows among foreigners.

“The ‘Korean Hawaii’ phrase does confuse lots of tourists,” admitted Won. “Jeju has four seasons – the summers are hot but the winters see snow on Mount Halla – and we have lots of rainy days.”

jeju tourism marketing

After South Koreans were granted passports by their newly democratic government in 1989, they could travel to the real Hawaii – and countless other destinations across the planet. For locals, Jeju’s virtues quickly evaporated.

One idea – to grant Jeju tax-free, financial hub status – went nowhere. Another idea – to turn it into an international educational hub – gained limited traction. The island found its second wind after ex-Korean War foes Beijing and Seoul re-established diplomatic relations in 1992.

With China’s moneyed middle class rising, Jeju granted visa-free access to Chinese tourists. By the end of the 1990s, when an aspirational “Korean Wave” of pop culture – pop, dramas, film – was washing across China, the timing was perfect.

They came in the millions. Island roads were overrun with tour buses racing shipments of Chinese from airport to hotel to attraction to duty-free stores. Becoming a service center for the bottomless supply of Chinese tourists looked like Jeju’s future.

Then geopolitics intervened.

In 2017, US troops, with Seoul’s permission, planted a THAAD anti-missile battery on South Korean soil. Beijing, angrily claiming the system’s radars could snoop on strategic assets on Chinese soil – retaliated against Seoul.

In China, retail firm Lotte was targeted and K-pop and K-dramas disappeared from Chinese airwaves. Tourism, too, was weaponized. In South Korea, Chinese tour groups canceled trips.

Jeju was hammered. In 2016, 3,051,522 Chinese visited the island. In 2017, there were 747,986 – a 75% drop.

“It was a really big issue,” said Won. “The impact was quite serious, especially for tourism businesses that aimed at Chinese group tours. Many closed down.”

Yet remarkably, tourism revenues in 2017 saw a marginal increase, from 5.5 trillion won ($4.8 billion) the year before to 5.7 trillion won ($5 billion). Likewise, domestic tourist arrivals to Jeju increased by 10%, while Japanese tourism increased by 24.7%.

“Since we have not had the influx – the parking lots for all the big buses are sitting idle – it made Jeju accessible for locals,” said Brenda Paik Sunoo, a Jeju resident.

“Now, it is quieter here,” agreed a male South Korean traveler, who spoke to Asia Times at Jeju Airport. “You don’t have to wait in queues to get into restrooms or duty-free shops.”

For some businesses, it was a bonanza.

“We saw a 100% increase in our business after THAAD as we did not market to Chinese – we marketed to Koreans and to foreigners,” Magpie’s Moynihan said. “For a lot of younger businesses that wanted to make hip, cool spots that were laid back. That was the initial wave.”

That “initial wave” points to Jeju’s salvation – which lay in overlooked trends underway within broader South Korean society.

jeju tourism marketing

Low-key reinvention

A rising generation of youthful South Koreans, facing such social ills as a shortage of once-common white-collar career paths, as well as soaring home prices in and around Seoul, were seeking different life paths.

This coincided with a wave of venture capital, previously unknown in South Korea, being released to small-scale entrepreneurs under the Park Geun-hye (2013-2017) and Moon Jae-in (2017 to the present) administrations.

Oblivious to the Chinese tourists, tens of thousands of mainlanders migrated to Jeju to revel in the island’s landscape and lifestyle. The country oversaw a “migrant boom” between 2014 and 2017, with about 10,000 mainlanders settling each year, according to the Jeju governor’s office.

Many created family-run, non-franchise, bespoke businesses aimed at luring a very different type of tourist than the Chinese.

“Many of our friends are in their 40s, with young families, and they came here to start over, to get out of the rat race on the mainland,” said Paik. “The irony is they end up working really hard as a café or pension (guest house) is seasonal – but their kids are able to get all these outdoor experiences.”

The 70-something Paik is, herself, a migrant.

A Korean-American photo-journalist and author, she and her Korean-American husband departed California, partly to escape racism and gun violence, in 2015. Though they had originally planned to jet back and forth, they found themselves deeply embedded in Jeju, and now spend the majority of their time on the island.

Its lures, Paik said, are its ocean and mountains, its farmland and seasons and its shamanism and spirituality.  

“I spoke to a New Yorker recently and he said If he could retire and stay here, he would,” she said. “He said, ‘I think it has the best food in the world – it is farm-to-table, accessible and cheap, and because of the crops and rotation, good organic food is there.’”

Yet Jeju is still millennial South Korea – which means there is no lack of overseas goods.

“Living here and being a consumer and American, we don’t feel we are lacking anything,” she said. And with so many of the new investments being small in scale, there is always something new.

“There are all these pop-ups – and new cafes and pensions, new museums and galleries,” said Paik.

Building smaller, building better

Paik lives in a converted traditional dolji, or Jeju stone house.

Visitors to South Korea are often disappointed to find so few traces of hanok , or traditional homes; Jeju is the only province where the traditional local architectural style is still common for homes. A further traditional feature is the black stone walls that still crisscross the island’s fields.

This is all very different to Seoul, with its architecture of mighty scale and brutal ugliness defying the city’s natural scenery. Al fresco experiences and rooftop or balcony views are almost unknown and it is more common to visit a basement bar than a rooftop.

Jeju is different. Once the visitor leaves behind the blah surroundings of Jeju City, terraces and views of ocean or mountains from the island’s cafes, bars and restaurants are virtually de rigeur. Aesthetics, in both internal and external design, are at a premium.

Unsurprisingly, the island has lured some of South Korea’s leading architects and designers.

jeju tourism marketing

“Jeju is getting more and more refined pieces of architecture,” Hwang Doo-jin, who heads the Seoul-based practice named after himself, told Asia Times.

His most recent project on the island, to be completed this summer, is a village of six wood houses, all for private clients. While they are based on a similar design, each home is different in detail – no cookie-cutter has been employed. The overall aim was to blend with, rather than dominate, the landscape.

“It is a very reserved, refined design,” Hwang said. “It is a high-end development, but it is not flamboyant.”

Other architects are coming from further afield.

Tokyo-based Jo Nagasaka/Schemata Architects were retained by South Korean company Arario to undertake the “invisible redevelopment” of the run-down and partially abandoned Tapdong Market area in Jeju City. 

This urban redevelopment project, overseen by Arario CEO Kim Chang-il – one of South Korea’s most renowned art collectors – and project managed by Seoul-based company Millimeter Milligram, has bought cutting-edge boutique design to the island.

While preserving the area’s original architectural framework, interiors have been extensively remodeled. Renovated buildings now include a museum, a rental bike shop, a bakery and a combined space that sells local products and design products, while also offering 13 rooms of hotel or rental accommodation. The project, which started in 2018, was completed in May 2020.

Ararario had earlier brought Magpie – originally established as a small-scale brewery in central Seoul in 2012 – to Jeju. “We met the Arario team who were famous for their galleries, and they were looking for a beer partner,” Moynihan said. “It was serendipitous.”

Arario invested in Magpie, funding a full-sized production brewery in Jeju, as well as the Bluebird craft pub in Tapdong, in 2014.

These kinds of design-centric upmarket developments have proved impervious to the loss of Chinese tourists.

“In the past, lots of large Korean corporates invested, and recently, a lot of Chinese corporations invested, but now the trend of tourism is changing,” Won said. “We are changing the direction of Jeju.”

jeju tourism marketing

Post-Covid Jeju

It seems to be working out.

The island’s best year for tourism revenue was 2019, the same year it had its second-best year in tourism numbers with 15.2 million visitors, with 1.7 million coming from overseas. The best year ever was 2016, just before the THAAD brouhaha, when Jeju welcomed 15.8 million visitors, of whom 3.6 million were foreigners.  

In 2019, the service sector accounted for 76% of the island’s GDP, while marketing campaigns and direct flights bought in foreign tourists from Southeast Asia and Japan.

Then came 2020 and Covid-19.

As travel shriveled up, Jeju saw visitor numbers fall to 10.2 million – the same kind of numbers seen in 2013. But given the wipeouts suffered by other overseas resorts and areas – such as the European winter sports sector – last year’s visitor numbers demonstrated Jeju’s resilience as a destination for locals.

“Now that Koreans are trapped in Korea because of Covid, it is nice to see all these families coming from the mainland and really getting fresh air for a change,” said Paik.

Looking forward, Won is leading the island further on its current trajectory.

“Rather than attract tourists using large facilities, we are focusing more on preserving the culture and environment,” he continued. “At the moment, no large-scale investments are ongoing.”

While a massive new Grand Hyatt – 38 floors spread over two towers containing 1,600 rooms – opened in December 2020, there has been public resistance to a second airport, outside the scenic second city in the island’s south, Seogwipo.

Its future is uncertain. An appreciation of the situation by the Ministry of the Environment will be “reviewed comprehensively to discuss the direction and schedule,” government sources in Seoul told Asia Times.

Since the pandemic, “staycations,” outdoor travel, camping, “glamping,” nature and ecology have become the island’s keywords. With South Koreans still unable to travel abroad due to a slow local vaccination campaign and quarantine restrictions for all incoming travelers, the flights Asia Times took to and from Jeju this week were full.  

Won is also using high technology to create new tourism products and services – and Jeju is becoming a testbed for South Korea in areas including highly networked smart driving and renewable energy. These issues will be covered in Part II.

jeju tourism marketing

We've recently sent you an authentication link. Please, check your inbox!

Sign in with a password below, or sign in using your email .

Get a code sent to your email to sign in, or sign in using a password .

Enter the code you received via email to sign in, or sign in using a password .

Subscribe to our newsletters:

  • The Daily Report Start your day right with Asia Times' top stories
  • AT Weekly Report A weekly roundup of Asia Times' most-read stories

Sign in with your email

Lost your password?

Try a different email

Send another code

Sign in with a password

Major Tasks

Legally commissioned & contracted-out programs.

  • Issuing national certificates for tourism guides
  • Designating and managing tourism facilities and amenities
  • Evaluating the level of tourism hotels (view for details)
  • Implementing programs for the Travel Agents Mutual Aid Society
  • Implementing operation and review of public tourism sites
  • Recommending places for loan support by the Tourism Promotion & Development Fund
  • Designating and supporting promotion of outstanding tourism businesses

Member Benefit Promotion Programs

  • Creating the Jeju Business Center
  • Scholarship programs to member companies of the association
  • Selecting the Best Tourism Businesses
  • Stimulating departments within the association
  • Hosting the Jeju Tourists Unity Festival
  • Certifying member companies and supporting their work
  • Market surveys for quality growth of tourism and high quality tourism realization
  • Hosting the President’s Friendly Golf Competition
  • Workshops to improve work capacity of member companies
  • Providing information on tourism in Jeju
  • Operating golf, climbing, and soccer clubs for tourists

Promotion & Marketing Programs

  • Participating in domestic tourism fairs, expos, and events as well as operating the Jeju Tourism Promotion Center
  • Lending support to domestic media outlets and travel magazines
  • Implementing on-site marketing to create potential demands for domestic tourism
  • Promotion and marketing to attract school trips
  • Promotion and marketing to attract business incentive trips
  • Hosting the Jeju International Tourism Marathon Festival
  • Promotion to attract Japanese tourists
  • Implementing capacity building programs to attract high value-added international tourists
  • Development, promotion, and marketing of Jeju’s travel products for FIT and SIT
  • Implementing international sales efforts in cooperation with the tourism industry
  • Implementing friendly cooperation programs with international tourism organizations

Development Programs

  • Operation of the Jeju Tourism Forum
  • Implementing programs to cultivate local festivals
  • Improving competitiveness through consulting support to tourism businesses
  • Hosting contests and awarding prizes for tourism souvenirs
  • Supporting travel product development expenses
  • Operating tour buses for individual international tourists

Brand Improvement Programs

  • Operation of the Love Sharing Volunteer Group
  • Implementing programs to promote the tourism brand externally

Tourist Protection Programs

  • Improving hospitality services for tourists at the Jeju International Airport
  • Support of maintenance in amenities for the tourism-disadvantaged in private tourism facilities
  • Support of the establishment of the IT-based travel recruitment system in travel agencies
  • Implementing programs to advance the IT-based integrative marketing system for Jeju tourism
  • Implementing programs to program professional travel agencies by locality, theme, and business type

National Program

  • Support programs to promote the ecosystem of the MICE and healthcare industries

Inside Jeju

The complete guide to Jeju travel

Jeju Island statistics: The province in numbers

All you ever wanted to know about the island

' src=

Written by Duncan Elder

Published on November 3, 2023

Cheonjiyeon falls featured image

This article contains a list of Jeju statistics alongside the sources. I’ve included the most recent numbers available at the time of publishing.

As explained further down the article, the Jeju Island Tourism statistics are from 2022, a year still impacted by the pandemic. I’ll add 2023 stats as soon as they are available.

What is the population of Jeju?

  • The population of Jeju-do is 676,317 as of September 2023 ( Statistics Korea ).
  • 492,348 people live in Jeju-si on the north side of the island
  • 183,969 people live in Seogwipo-si on the south side of the island

How many foreigners live on Jeju Island?

  • 23,591 foreigners live on Jeju Island as of July 2023 ( Jeju-si )
  • 15,262 of these people live in Jeju-si
  • 8,329 of these people live in Seogwipo-si
  • Jeju had the highest number of foreigners per 1,000 residents of all the 17 major regions of Korea in 2019 (Statistics Korea via The Korea Herald )

Jeju tourism statistics

In 2022, Jeju was still feeling the impact of the pandemic on the travel numbers. While domestic tourists figures weren’t affected much, and in fact actually increased (Jeju had the highest number of domestic tourismts ever in 2019 and 2022), the number of foreign tourists reduced drastically.

The biggest difference came from the number of Chinese tourists visiting the island. While under 10,000 visited in 2022, it’s likely that more than 300,000 Chinese tourists will visit the island in 2023.

How many people visit Jeju Island?

  • 13,889,502 people visited Jeju in 2022 ( Jeju Tourism Association ).
  • 13,803,058 of 2022’s visitors were domestic tourists, the highest number ever, and surpassing the 13.56 million domestic visitors who came to the island in 2019 (Jeju Tourism Association).
  • 86,444 million foreign tourists visited Jeju in 2022 ( Note: This year was significantly impacted by the pandemic and the number will be much higher in 2023. As of September, 470,156 foreign tourists have visited Jeju in 2023)

Why do people visit Jeju Island?

  • 9,984,713 people visited Jeju for recreation and sightseeing in 2022 ( Jeju Tourism Association )
  • 1,328,211 people visited Jeju for leisure and sports
  • 1,076,554 people visited Jeju for conferences and business
  • 1,080,724 people visited Jeju for visiting friends and relatives
  • 130,251 people visited Jeju for education
  • 202,605 people visited Jeju for other reasons

Where are people who visit Jeju from?

  • 12,870 people visited Jeju from Singapore in 2022 ( Jeju Tourism Association )
  • 12,597 people visited Jeju from Thailand
  • 12,387 people visited Jeju from USA
  • 9,891 people visited Jeju from China (In 2023, 243,238 Chinese tourists have visited the island as of September)
  • 3,385 people visited Jeju from Malaysia
  • 3,213 people visited Jeju from Japan
  • 2,646 people visited Jeju from Thaiwan
  • 1,535 visited Jeju from Hong Kong
  • 1,324 visited Jeju from Vietnam
  • 1,202 people visited Jeju from Indonesia
  • 8,992 people visited Jeju from other Asian countries
  • 16,402 people visited Jeju from other non-Asian countries

Continue your trip

34 fun things to do in jeju island.

Discover Jeju with our list of the best things to do, see, and experience.

The complete guide to Jeju Island

Everything you need to know about Jeju, including where to stay and what to do.

Jeju's best beaches to relax in the sun

There are beaches all around Jeju. Here are some of the best.

Where to next?

Search our article library for more Jeju trip inspiration.

Photo of author

Duncan Elder

Leave a comment cancel reply.

Save my name, email, and website in this browser for the next time I comment.

The complete guide to Jeju travel.

Jeju island guide

© 2024 Inside Jeju

Moodie Davitt Report

Connect with us

Asia Pacific

DFS and Jeju Tourism Organization forge breakthrough duty free partnership

SOUTH KOREA. Jeju Tourism Organization (JTO), the powerful Jeju Island tourism-to-retail body, and international travel retailer DFS Group today unveiled a key strategic partnership. The agreement is designed to raise awareness and attract international tourism to Jeju Island, as well as providing an elevated retail experience for international tourists.

Underlining the importance of the deal, a high-level signing ceremony was held in Jeju this morning featuring the top executives from both retailers (see pictures below) and Governor of Jeju Special Self-governing Province Hee-ryong Won.

Under the agreement, DFS will integrate its global worldwide network and marketing capabilities to encourage tourism to Jeju.

The Hong Kong-based retailer will also supply international luxury merchandise under its long-established retail operational model (see panel for comment) to JTO to establish a new duty free store (on the site of the former Lotte Duty Free store) in Jungmun, southern Jeju, later this year.

As first revealed by The Moodie Report , JTO was awarded a new downtown duty free licence for Jeju Island last July after a competitive tender.

The store, called The Jeju Duty Free, will be located in one of the largest 5-star beachfront and gaming resorts in Jungmun and will feature global brands as well as local offerings for international visitors. Jeju is hugely popular with Chinese visitors, for whom (critically) it offers visa-free status. In 2014 Chinese visitor numbers rose by an extraordinary +57.8%, with the island generating an emphatic 46.66% of total Chinese arrivals to South Korea. 2015 was affected badly by the MERS crisis but Chinese tourism is surging again this year.


There is scope for the partnership to extend to other channels in future, the partners noted.

The Jeju Duty Free will open in its second phase by May this year, with all brands and product offerings in place by the fourth quarter.


Jeju Island is a self-governed province and South Korea’s largest island, located south-west of the Korean Peninsula. A leading tourism destination in North Asia (particularly to Chinese travellers), it has been referred to as “The Hawaii of South Korea”, renowned for its dramatic natural beauty and boasting three UNESCO World Heritage Sites as well as offering a wide range of leisure and cultural pursuits.

Jungmun, in the south of the island, is a hugely popular holiday destination due to its combination with its beaches, golf courses, high-end resorts and casinos, and an international convention centre.

Jeju Island is forecast to attract four million visitors in 2016 and has recorded an average +44% growth in foreign travellers per year since 2010.

To further support the growth of international tourism, the Jeju Provincial Government, through the efforts of JTO, has begun a programme of strategic development in Jungmun to further attract discerning overseas travellers who are seeking a combination of adventure and excitement but who also value luxury and convenience.

In addition to several new large-scale integrated resorts and casinos, a cruise port is planned for completion in 2017 with an estimated annual handling capacity of one million passengers. This will enable large cruise liners to dock near Jungmun and alleviate the limited capacity at the current port in Jeju City.

Buoyed by a long history of assisting tourism development in destinations such as Okinawa, Bali and Hainan, DFS said it is well-suited for this shared vision.

“As a provincial government entity of Jeju Special Self-Governing Province, we must elevate Jeju’s value as a tourism destination by bringing high-quality duty free shopping services,” said Jeju Governor Hee-ryong Won. “We look forward to positively contributing to the development of Korea’s duty free industry.”

“We highly respect DFS’ dedication to JTO’s vision in developing Jeju as a preferred destination for tourism,” said Kab-Yeol Choi, President of JTO.

“The strategic partnership between JTO and DFS will allow Jungmun to offer the best duty free shopping experience and be of great assistance in attracting more international tourists to Jeju.”

“DFS is honoured to join this project with JTO to bring an elevated retail experience to southern Jeju,” said DFS Group Chairman and CEO Philippe Schaus.

“We greatly admire JTO’s creativity and foresight in developing Jungmun and the surrounding area as an international tourist destination, and we are pleased to be able to contribute to these efforts by providing travellers with a tailored selection of high quality, luxury products from our partner brands around the world.”

Follow us :

The Moodie Davitt Report Newsletter

Subscribe to our newsletter for critical marketing information delivered to your inbox

Related Articles

jeju tourism marketing

Interest in Coveney’s contribution to the event is certain to be high among delegates, following SSP’s emergence as the leading food & beverage player in the Oceania region through its acquisition of Airport Retail Enterprises.

jeju tourism marketing

"As uncertainty in the duty-free industry and the external environment surrounding it is expected to continue, we plan to focus all of our company’s capabilities on managing fixed costs and improving management efficiency to improve performance,” says a Lotte Duty Free spokesperson.

jeju tourism marketing

The two-day beauty masterclass was centred on the brand’s latest skincare offer from its Orchidée Impériale Gold Nobile collection.

  • Content Marketing
  • Search Marketing
  • Activation & Event
  • B2B Marketing
  • Meta & TikTok
  • Video Production
  • XiaoHongShu 小红书
  • Influencer Marketing
  • Performance Marketing
  • Website & Search Marketing
  • Event Management
  • Prize Fulfilment

Digital 38

Jeju Tourism Org Invites Southeast Asia to Come & VisitJeju!


Find out how launching a social media campaign can be an opportunity for your brand to increase online visibility in Southeast Asia. Let’s take a look at how Jeju Tourism Organization is doing it.  

Jeju Tourism’s FB Campaign for Southeast Asia 

In order to boost awareness and traffic to their official website, Jeju Tourism Organization (JTO) leveraged social media platforms in tapping potential travelers from key Southeast Asian markets.  

JTO decided to go live on Facebook to target markets from Malaysia, Indonesia, Thailand, and Vietnam.  

jeju tourism marketing

With Facebook, JTO was also able to do multiple marketing strategies such as content marketing to help them turn engagements into actual visits. These included highlighting Jeju’s tourist spots and popular K-Dramas that feature some of the island’s undiscovered gems.

Careful and well-planned content planning for its four, separate Facebook pages for Malaysia, Indonesia, Thailand, and Vietnam also made it possible for the tourism organization to connect with audiences from each countries. 

Facebook continues to dominate in Southeast Asia’s social networking scene. This is why brands and groups like JTO choose to reach out to audiences in the region by establishing their presence on the Meta-owned platform. 

Launch Your Social Media Campaign in Southeast Asia 

Expanding your brand’s online presence through social media can be beneficial for its growth. If you are interested in learning more about it, read our previous articles on how brands are leveraging it for their business goals.  

  • Bioré Collabs with Malaysia Content Publishers in Promoting Eco-Conscious Skincare Habit
  • UFC Velvet Welcomes Thai Audiences on Instagram
  • KLEVV Expands Presence in Southeast Asia
  • MarinaOne’s Gamification: An Innovation in Customer Retention Strategies

You can also consult Digital 38’s team of specialists who have solid-understanding and experience in account management, content and social media marketing, media buying and planning, and search marketing.  

Contact us today. 

#Digital38 #EcomAgency #digitalmediaagency #socialmediamarketing #socialmediacampaign #jejutourism #asiamarketingsimplified  

Related Posts

Pioneer is Having a Blast in its Newest Social Media Campaign | Digital 38

Pioneer is Having a Blast in its Newest Social Media Campaign

Copy of Copy of Aural Dome Headphones by Bijou Tech (1200 × 630 px) (13)

The Underlying Logic Behind SEO: Navigating the Digital Landscape

jeju tourism marketing

Digital Marketing Trends in AI Advertising: Performance Max Campaign

Copy of Copy of Aural Dome Headphones by Bijou Tech (1200 × 630 px) (8)

Weibo Marketing Strategy: Unlocking Success in the Chinese Digital Landscape

jeju tourism marketing

Why are SEO and SEM still important in 2023?

Copy of Copy of Aural Dome Headphones by Bijou Tech (1200 × 630 px) (2)

Xiaohongshu Marketing Strategy: Build a Brand Image and Promote Products

Ecotourism World

Sustainable Tourism and Community Development in Jeju Island, South Korea

While South Korea may not be the first destination you think of when you think of sustainable travel, it should be! Community development and sustainable tourism are headed to Jeju Olle, South Korea in a big way! The social cooperative aspect of villagers and the government working together, is just one feature of the area’s community project  and ecotourism development. Keep reading for more on the sustainable tourism and community development of Jeju Island in South Korea. 

Where Is Jeju Island?

Seonheul can be found on Jeju Island, which is the southernmost and largest island of South Korea. The island has a population around 670,000, and was formed about 2 million years ago by the eruption of an underwater volcano. Thanks to tourism in South Korea, Jeju Island has been designated as a UNESCO World Natural Heritage Site, a Geopark and a Biosphere Reserve.

In South Korea both urban and rural landscapes are tied to modes of production and changes in social relationships. These are deeply entwined to government development policies, including ecotourism and community development. Both of these can be seen in the development of Jeju Island as a ecotourism community project.  

Community Tourism In South Korea

You may be wondering, what is the benefit of community tourism in South Korea? These community projects often lead to cultural development of local communities. It also brings environmental Improvement to these local communities in South Korea. 

There are several ways to volunteer on Jeju Island, including working for room and board at places like Hyeupjae Guest House this bring more tourists and tourism to the island. 

jeju tourism marketing

The Jeju Olle Trails Thru Hike 

The rapid influx of travelers to Jeju Island has caused some major environmental problems, which may be reduced through volunteer tourism. One of the main draws for travelers and for volunteer tourists to Jeju Island is the Jeju Olle trail system, which was part of the community development initiative. 

This is a path that connects nature, community, and culture for travelers to the island. Hikers can discover over 135 villages and what life is like in each of the villages along the way. Additionally, there are over 130 Oreums, beaches, and local attractions along the trail system. Things like culture, food, fishing, museums, volcanoes, beaches, forests, fields, agriculture … You will discover Jeju Island from a completely different perspective! This trail is a great way to enjoy both nature and the culture of the island by traveling on foot (the most sustainable way to travel). 

Travelers do need to prepare for this thru hike as it is 437 km (271 miles) and a total of 27 routes. Walking the trail is a fantastic way to participate in both the community development and the sustainable community project. If this sounds interesting but you aren’t prepared to go it alone on a hike like this you can join a tour. Trazy offers a Wander Jeju on Foot: Jeju Island Olle Trail Trekking Tours . 

The Jeju Olle Trail brings community tourism by getting travelers to more remote places on the island. It also brings travelers to points of interest that they typically would not find on their own. These things include restaurants, museums and agricultural activities. 

jeju tourism marketing

Was community development of Jeju Island successful? In terms of sustainable tourism, absolutely. One of the best ways to experience this is through hiking the Jeju Olle trail system. Not only is trekking one of the most sustainable ways to travel but you will be shocked by how much you learn about the country using this mode of tourism in South Korea.

Would you like to receive more inspiration directly to your email inbox? Please click  here  to register for Ecotourism World newsletter!

Affordable and Free Public Transportation: Boosting Sustainability and the Economy

You May Also Like

Eco- Friendly and Affordable Accommodations for Backpackers in Asia

Eco- Friendly and Affordable Accommodations for Backpackers in Asia

water fall

Travel to Nature in Continental Southeast Asia

Plan a Trip to South Korea — Sustainably

Plan a Trip to South Korea — Sustainably

Leave a reply cancel reply.

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

  • philippines

Alipay+ elevates travel experience for overseas travellers visiting Jeju

Alipay+ elevates travel experience for overseas travellers visiting Jeju

  • main#clickShareSocial">email
  • main#clickShareSocial">telegram
  • main#clickShareSocial">whatsapp
  • main#clickShareSocial">wechat
  • main#clickShareSocial">pinterest
  • main#clickShareSocial">line
  • main#clickShareSocial">snapchat
  • main#clickShareSocial">reddit

Alipay+ has inked  deal  with the Korea Easy Payment Foundation (KEPF) and Jeju Tourism Organisation (JTO) to enhance the travel experience for international visitors, who wish to explore the iconic island destination of Jeju by providing convenient digital payment services and exclusive offers. 

Through the agreement, users of 11 Alipay+ partner e-wallets including Alipay from the Chinese mainland, AlipayHK from Hong Kong, MPay from Macao, TrueMoney from Thailand, Touch 'n Go eWallet from Malaysia, OCBC Digital from Singapore, Changi Pay from Singapore, and Hipay from Mongolia, HelloMoney and GCash from The Philippines and Tinaba from Italy will able to enjoy exclusive offers at ZeroPay merchants across Jeju Island by simply scanning the ZeroPay QR code at the merchant's counter with their home e-wallet apps.

"We are pleased to collaborate with KEPF and JTO to provide Alipay+ partner e-wallet users a seamless and rewarding digital payment experience during their travels to the beautiful island of Jeju," said Hyung Kwon (Danny) Chung, general manager of Alipay+ Korea, Europe, Middle East and Mongolia at Ant International. 

“As the number of overseas travellers visiting Jeju is clearly on the rise, we hope this partnership contributes to a recovery in inbound tourism to Jeju and revitalise local businesses.”

He added, “Alipay+ will continue to support the Jeju government's efforts to attract international tourists visiting Jeju and enhance the overall travel experience, offering the most convenient digital payment services as well as great offers.”

"This agreement is geared towards boosting the spending of foreign tourists by promoting QR code-based transactions, thereby fostering economic growth in the local community. Together, we will actively promote Jeju as a premier global tourism destination," stated Koh Seung-cheol, CEO of Jeju Tourism Office.

"We are pleased to enhance the payment experience for international tourists visiting Jeju Island through this tripartite business agreement. We aim to further expand our collaboration with domestic payment companies to develop a seamless payment infrastructure, integrating both domestic and international services," stated Choi Tong-joo, CEO of Korea Easy Payment Foundation.

According to the Jeju Tourism Organisation, 377,734 foreign tourists visited Jeju between January and March this year, up 532.5% from 58,609 during the same period last year. It is also the first time since February 2020 that the number of foreign tourists to Jeju has exceeded 100,000 per month for three consecutive months. About 80% of international travellers to Jeju came from China, followed by those from Taiwan, Singapore and Japan.

Don't miss:  Alipay+ enables digital payment of 14 overseas e-wallets in HK

Most recently, in support of Hong Kong's mega tourism and commerce drive, users of 14 overseas e-wallets from nine countries and regions can now make payments in the city using their home apps through Alipay+. 

Powered by Alipay+, users of these popular e-wallets will enjoy smooth payment experience with transparent and competitive exchange rates in Hong Kong whenever they encounter the Alipay+ or AlipayHK logo at the merchants in the city.  

Participating e-wallets and bank apps include  MPay  from Macao,  Changi Pay  and  OCBC Digital from  Singapore,  GCash  and  HelloMoney  from The Philippines,  Hipay  from Mongolia,  Kakao Pay ,  Naver Pay  and  Toss Pay  from South Korea,  MyPB by Public Bank  and  Touch 'n Go eWallet  from Malaysia,  TrueMoney  from Thailand, and  Tinaba  from Italy. Similar to  Alipay  from China, these newly enabled wallets are now accepted at over 90% of the local outlets in Hong Kong.   

Related articles:

ComfortDelGro ties up with Alipay+ to accept mobile payments from MY and Korea BillEase partners with Agoda and Alipay+ to provide flexible travel experiences

Epsilon 2024 Footer

Free newsletter

Get the daily lowdown on asia's top marketing stories..

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

  • International

Travel Sectors

  • Online & Travel Tech
  • Accommodation
  • Distribution
  • Brief & Review
  • Destinations
  • Business & MICE
  • Transport & Mobility
  • Corporate News

Jeju Island tourism to surge in 2024 with increased air, sea routes

Spring Airlines and other carriers are adding multiple weekly flights to and from various Chinese cities.

South Korea's Jeju Island anticipates a significant increase in international tourists in 2024 due to expanded air and sea connections. 

148 international flights per week are expected in January next year, a rise from just 20 during the 2022 winter season.

jeju tourism marketing

China’s Spring Airlines and other carriers are adding multiple weekly flights to and from various Chinese cities. Chartered flights to cities in China and Taiwan are set to resume by March next year.

Cruise tourism is also set to rebound with 204 trips planned for next year, more than double this year's count. In 2023, Jeju saw a substantial increase in foreign visitors compared to the previous year.

Reas original report

Share this article:

Related Coverage

New Year holiday fuels passion for foreign trips; Jeju Island tourism to surge in 2024 | Daily Brief

ChinaTravelNews is a wholly owned subsidiary of

jeju tourism marketing

©2022 TravelDaily China.

  • Advertising & Sponsorships
  • +86 20 2882 9757
  • [email protected]
  • +86 20 2882 9729
  • [email protected]
  • Hotel/Sharing Accomadation
  • Travel Agency/Ticket Agent
  • Destination
  • Tourism Board
  • Transportation
  • Comprehensive Tourism & Culture Enterprise
  • Digital Marketing
  • Tourism Technology
  • Tourism Services
  • Cancel Subscribe

실시간 주요 뉴스 PUSH 알림서비스를 구독할 수 있습니다.

jeju tourism marketing

korea joongAng daily

Home > culture > food & travel.


Chinese tourists to Jeju show changed travel tendencies

Chinese travelers wearing hanbok, or traditional Korean dress, visit Jeju-mok Government Office on Nov. 13 and take pictures in front of the tangerine trees that surround the area. [CHOI CHOONG-IL]

Chinese travelers wearing hanbok, or traditional Korean dress, visit Jeju-mok Government Office on Nov. 13 and take pictures in front of the tangerine trees that surround the area. [CHOI CHOONG-IL]


More in Food & Travel

'It was surprisingly educational': Foreigners enjoy chicken, beer and drones at Incheon's McGang Party

From pavement to produce: Citizen's farms help Suwon residents flex their green thumbs

Performers, YouTubers and 'Grandpa Uaena': K-culture lovers enjoy best of Korea in tourism program

Celebrity chef Eric Ripert hails Korean temple cuisine as solution to reduce global warming

Discovering the rugged appeal of Korea's lesser-known Heuksan Island

Related Stories

Park Han-byul now in Jeju, away from glare of Burning Sun

Dolphin discovery

Jeju Biennale 2022 set to run from Nov. 16 to Feb. 12

Some answers to the never-ending search for Jeju's best cafes

Island tour

You might also like


To write comments, please log in to one of the accounts.

Standards Board Policy (0/250자)

jeju tourism marketing

jeju tourism marketing

  • Foreign Affairs
  • Multicultural Community
  • Environment & Animals
  • Law & Crime
  • Health & Science
  • Cryptocurrency
  • Thoughts of the Times
  • Today in History
  • Tribune Service
  • Blondie & Garfield
  • Letter to the Editor
  • Travel & Food
  • People & Events
  • Around Town
  • Fortune Telling
  • Shows & Dramas
  • Theater & Others
  • Korean Storytellers


Visitors walk along a seaside road in Seogwipo in southern Jeju Island while canola flowers are in full bloom, Thursday. Yonhap

The southern resort island of Jeju is pushing to impose a so-called eco-tourism tax on visitors to curb the adverse effects of tourism such as environmental damage.

On Thursday, Jeju Special Self-Governing Province revealed a report by the Korea Environment Institute (KEI) about action plans to impose a share of expenses for the preservation of the island's environment onto visitors.

The report suggests imposing 1,500 won ($1.10) per capita per night for accommodation, 5,000 won per rented vehicle a day and 5 percent of chartered bus fees as a green tax — a price scheme recommended in a 2018 study by the Korean Association for Local Finance on the validity of the island imposing the eco-tourism tax.

According to the scenario, a group of four people who spend three nights and four days on the island with a rented car will be taxed 38,000 won.

Under the scheme, the revenue generated by the tax would be used to solve the island’s growing pollution and sewage issues and protect natural resources from an influx of over 10 million annual visitors.

The report stated that the potential introduction of the tax would be a first for Korea, although similar taxes are already common in other popular destinations around the world including cities in Europe, saying the tax measure should be actively considered.

It cited the “benefit principle” under the country's Framework Act on Environmental Policy as a legal basis for the measure. The act states that “When a person gains significant benefits from a project for environmental conservation, the state or a local government may require the person who gains benefits to fully or partially bear the cost of the project for environmental conservation within the limit of such benefits.”

The report also highlighted Jeju’s nature as a unique eco-tourism destination and the budgetary deficit it suffers while tourism has become a major source of pollution on the island.

The tourism-dependent island contains Korea’s first UNESCO Natural World Heritage Site — Jeju Volcanic Island and Lava Tubes — and other internationally recognized biosphere reserves, yet ranks bottom among municipalities in terms of regional economy.

Organizers of the 2021 Jeju World Heritage Festival and journalists follow a walking trail known as the “Breath of Fire Trail,” during a press tour held to promote the festival, July 9, 2021. Korea Times photo by Choi Won-suk

Organizers of the 2021 Jeju World Heritage Festival and journalists follow a walking trail known as the “Breath of Fire Trail,” during a press tour held to promote the festival, July 9, 2021. Korea Times photo by Choi Won-suk

Additionally, the report suggested the island form a coalition with municipalities such as Gangwon Province and Ulleung Island, which may later need to introduce similar taxation systems.

Since 2018, several European countries including Italy, Greece and Spain have introduced their own green tax systems to prevent overtourism from harming the environment and causing gentrification.

Last month, Bali introduced a 150,000 rupiah ($10) tax on tourists upon their arrival, and lawmakers of Hawaii proposed a $25 climate tax on tourists.

Maldives and some regions of Japan and Australia have joined the initiative.

The tourism-dependent Jeju has also seen multiple efforts to legislate a similar tax since 2012, which have all failed under multiple names, including “tourism tax,” “environment tax,” “share of expenses” and “contribution fee,” due to opposition from various stakeholders who view it as an island entrance fee.

The green tax initiative reemerged in the 2022 presidential election as a pledge by both of the main parties' candidates, Yoon Suk Yeol and Lee Jae-myung, as well as by incumbent Jeju Governor Oh Young-hun who has been pushing to introduce the system.

Dolhareubang, or Stone Grandpas, iconic shamanistic stone statues of Jeju Island made of igneous rock, stand in Seogwipo, Jeju Island, Feb. 29. Yonhap

Dolhareubang, or Stone Grandpas, iconic shamanistic stone statues of Jeju Island made of igneous rock, stand in Seogwipo, Jeju Island, Feb. 29. Yonhap

However, there are concerns that the eco-tourism tax would deter local tourists from visiting the southern island, as many Koreans have already shown an increasing preference for overseas trips after the post-pandemic reopening of borders and low value of the Japanese yen.

According to the Jeju Tourism Organization’s latest visitor survey from 2022, high travel expenses ranked top at 53.4 percent among Koreans’ reasons to be unhappy with their visits to Jeju, as they can visit Southeast Asian countries and other regional destinations at similar expenses spent for Jeju trips.

The number of domestic visitors to the resort island dropped to 12.6 million last year, down 8.5 percent from 13.8 million in 2022. Meanwhile, Koreans' outbound tourism jumped from 6.5 million in 2022 to 22.7 million last year.

The report will be discussed on March 25 at the island’s provincial assembly, which seeks to launch legislative efforts to amend the Jeju Special Act once the 22nd National Assembly kicks off after the general elections in April.


World Water Day 2024

Busan World Team Table Tennis Championships Finals

Super Bowl 2024

Welcoming Lunar New Year around world

Daily life in Afghanistan under Taliban rule


  • Destination
  • Universities
  • Scholarships
  • Study Abroad



  • JEJU , South Korea
  • Private University
  • Established 1991

About University

About jeju tourism university, south korea  , academic programs.

Jeju Tourism University likely offers a range of programs focused on aspects of the tourism and hospitality industry. These can include:

Hospitality Management: Courses may cover hotel operations, service management, and hospitality business strategies.

Tourism Management: This could include studies on travel agency management, tour planning, and sustainable tourism practices.

Culinary Arts and Food Service Management: Programs might focus on culinary skills, restaurant management, and food service operations.

Leisure and Recreation Management: Courses aimed at understanding leisure industry dynamics, sports tourism, and recreation program planning.

Event Planning and Management: Specialized training in organizing, managing, and executing events and conventions.

Campus and Facilities

Given its focus, the university's campus is likely designed to provide practical learning environments, including:

Training Restaurants and Kitchens: Fully equipped facilities for culinary arts students to practice their craft.

Mock Hotel Rooms: For hands-on learning in hospitality management.

Computer Labs: Equipped with industry-standard software for tourism management studies.

Recreational Facilities: Supporting leisure and sports management programs.

Practical Training and Internships

A significant component of the curriculum probably involves practical training and internships, allowing students to gain real-world experience in the tourism and hospitality industry. Partnerships with local hotels, resorts, restaurants, and tourism companies on Jeju Island provide valuable opportunities for students.

International Focus

Considering the global nature of tourism, Jeju Tourism University may emphasize international tourism management, offering language courses and opportunities for study abroad or internships in countries, preparing graduates for careers in the global market.

Career Support and Placement

The university likely has a dedicated career services department that assists students in finding employment within the tourism and hospitality industry upon graduation, leveraging the institution's industry connections.

Commerce Universities in South Korea

Course Programs at JEJU TOURISM UNIVERSITY, South Korea  

Undergraduate programs, graduate programs.

Universiti es in South Korea

Bachelors Course Programs at JEJU TOURISM UNIVERSITY, South Korea  

Scholarships in South Korea

Masters Course Programs at JEJU TOURISM UNIVERSITY, South Korea  

Study in South Korea

PhD/Doctorate Course Programs at JEJU TOURISM UNIVERSITY, South Korea  

M.Des (Master of Design) in South Korea

JEJU TOURISM UNIVERSITY, South Korea for International Students  

Specialized Focus: Courses and programs designed to prepare students for careers in tourism, hospitality, culinary arts, event management, and related industries, with a curriculum that combines theoretical knowledge with practical skills.

Language Support: While the primary medium of instruction might be Korean, the university could offer English-taught courses or programs, especially considering the international nature of tourism and hospitality. Language courses in Korean and possibly other languages may be available to support international students.

Admissions for International Students

Application Requirements: These may include academic transcripts, proof of language proficiency (TOPIK for Korean, TOEFL or IELTS for English), a passport-size photo, a copy of the passport, and possibly a personal statement or essay.

Scholarships and Financial Aid: Universities in South Korea offer scholarships aimed at international students, which can cover tuition fees, living expenses, or both.

Student Support Services

Orientation Programs: Designed to help international students acclimate to life in South Korea and the university.

Accommodation: On-campus housing or assistance in finding suitable off-campus accommodation to meet the needs of international students.

Student Life and Activities: Opportunities to engage in clubs, organizations, and activities that foster a sense of community and provide practical experience in the tourism and hospitality sectors.

Career Services: Guidance and support in securing internships and job placements within the industry, leveraging the university's partnerships with local and international businesses.

Living in Jeju

Unique Location: Jeju Island is a premier tourist destination known for its natural beauty, cultural heritage, and welcoming atmosphere. This provides a rich context for studies in tourism and hospitality.

Cultural Immersion: International students can immerse themselves in Korean culture, enjoy local cuisine, and explore the island's attractions, from beaches to volcanic landscapes and traditional villages.

Admission Process of JEJU TOURISM UNIVERSITY, South Korea  

Step 1: research programs.

Identify Programs: Start by identifying the programs that align with your academic interests and career goals in the tourism and hospitality sectors.

Understand Requirements: Look into the specific admission requirements for your chosen program, including academic qualifications, language proficiency, and any prerequisite courses or experiences.

Step 2: Prepare Application Materials

Academic Transcripts: Obtain official transcripts from your previous educational institutions.

Proof of Language Proficiency: Prepare proof of language proficiency, such as TOPIK scores for Korean-taught programs or TOEFL/IELTS scores for English-taught programs.

Letters of Recommendation: Collect letters of recommendation from teachers, employers, or others who can attest to your qualifications and potential for success in tourism and hospitality studies.

Statement of Purpose/Personal Essay: Write a statement of purpose or personal essay that outlines your academic interests, career objectives, and reasons for choosing Jeju Tourism University.

Portfolio: If applying to programs like culinary arts, a portfolio of relevant work or experience might be required.

Step 3: Submit Application

Application Form: Complete the application form, which is likely available online on the university’s website.

Application Fee: Pay any applicable application fee.

Deadline: Submit your application and all required documents before the specified deadline.

Step 4: Attend an Interview (if required)

Some programs may require an interview as part of the admission process, which could be conducted in person, by phone, or via video conference.

Step 5: Receive Admission Decision

Notification: Wait for the admission decision, which is typically communicated via email or through the university's application portal.

Step 6: Visa Application (for International Students)

Student Visa (D-2): Upon acceptance, international students will need to apply for a student visa. The university will provide the necessary documentation for the visa application process.

Step 7: Enrollment and Orientation

Enrollment: Follow the university’s instructions for enrollment, which may include submitting additional documents, paying tuition fees, and registering for classes.

Orientation: Attend orientation programs designed to help new students acclimate to university life and living in Jeju.

Intake And Eligibility of JEJU TOURISM UNIVERSITY, South Korea  

Intake periods.

Typically, universities in South Korea have two main intake periods:

Spring Intake: Starts in March, with application deadlines usually set in the preceding September to November.

Fall Intake: Begins in September, with application deadlines often from May to July.

Some programs may also offer additional intake periods or rolling admissions, so it's important to check the specific application timelines for the program you're interested in.

Eligibility Criteria

For undergraduate programs.

Academic Qualifications: Completion of high school or equivalent education recognized by the South Korean education system. International students must provide official transcripts and potentially a certificate of graduation.

Language Proficiency: Depending on the language of instruction for the chosen program (Korean or English), applicants may need to demonstrate language proficiency through tests like TOPIK for Korean or TOEFL/IELTS for English.

Age and Health: Some programs may have specific age or health requirements.

For Graduate Programs

Academic Qualifications: A bachelor’s degree (or equivalent) is typically required for master's programs, and a master's degree is required for doctoral programs. Transcripts and diplomas from accredited institutions must be submitted.

Language Proficiency: Similar to undergraduate programs, proof of proficiency in the language of instruction is required.

Research Proposal: For research-focused graduate programs, a detailed research proposal may be required as part of the application.

Scholarship Available at JEJU TOURISM UNIVERSITY, South Korea  

Jeju tourism university, south korea campus & accommodation facilities  , campus & accommodation facilities, students life at jeju tourism university, south korea  , academic and practical learning.

Industry-Specific Courses: Students engage in courses designed to provide both theoretical knowledge and practical skills relevant to the tourism and hospitality industry.

Practical Training: Opportunities for internships and on-the-job training with hotels, resorts, travel agencies, and other tourism-related businesses on Jeju Island and beyond.

Extracurricular Activities

Clubs and Societies: A variety of clubs, including those focused on languages, sports, arts, and more, catering to a wide range of interests.

Cultural Exchange: Programs that encourage interaction with international students, including language exchange sessions and cultural outings, reflecting the global nature of the tourism industry.

Campus Facilities

Modern Amenities: Well-equipped campus facilities including libraries, computer labs, study spaces, and recreational areas.

Sports and Recreation: Access to sports facilities, fitness centers, and outdoor activities, encouraging a healthy lifestyle.

Community Engagement

Local Interaction: Engagements with the local community through events, festivals, and tourism development projects.

Volunteer Opportunities: Participation in volunteer activities that enhance the student's understanding of sustainable tourism and community service.

Natural Beauty: The opportunity to explore Jeju Island’s natural wonders, including beaches, volcanic landscapes, and national parks.

Cultural Experiences: Exposure to the unique culture and traditions of Jeju, including local cuisine, traditional markets, and historical sites.

Support Services

Academic Support: Tutoring, language support, and career counseling services to help students succeed academically and professionally.

Health and Well-being: Access to health services, counseling, and wellness programs to support students' physical and mental health.

Accommodation and Dining

Housing: On-campus or nearby off-campus housing options designed to meet students' needs and preferences.

Dining: Cafeterias and dining halls offering a variety of meal options, including dishes that cater to international tastes.

Placements in JEJU TOURISM UNIVERSITY, South Korea  

Career preparation and support.

Industry-Specific Training: Courses and programs tailored to the needs of the tourism and hospitality industry, including practical training in customer service, hotel management, event planning, and tourism promotion.

Internships: Opportunities to gain hands-on experience through internships with hotels, resorts, travel agencies, and other related businesses, possibly including international placements.

Career Services: A dedicated career services department that offers resume writing workshops, interview preparation sessions, and career counseling to help students navigate their job search effectively.

Job Fairs: Hosting job fairs and recruitment events that connect students directly with potential employers in the tourism and hospitality sectors.

Placement Opportunities

Graduates of Jeju Tourism University may find opportunities in a wide range of roles within the tourism and hospitality industry, including:

Hotel and Resort Management: Roles in hotel operations, guest services, and resort management.

Travel and Tour Operations: Positions in travel agencies, tour operating companies, and cruise lines, focusing on itinerary planning, customer service, and sales.

Event Planning: Careers in planning and managing events, conferences, and meetings for organizations.

Culinary Arts and Restaurant Management: Opportunities in food service management, catering, and culinary arts.

Tourism Promotion and Marketing: Roles in marketing, public relations, and tourism promotion for destinations, attractions, and tourism boards.

Airline and Airport Services: Positions within airlines and airport operations, focusing on customer service and logistics.

Browse by Courses

  • All Courses

MIM in Logistics and Supply Chain

Mba in business administration, recommended universities.

Universities Logo

Ulsan National Institute of Science & Technology

( 4.9 ratings ).

Universities Logo

Korea Aerospace University

( 4.2 ratings ).

Universities Logo

Korea Advanced Institute of Science & Technology

( 4.8 ratings ).

Universities Logo

University of Science & Technology

( 4.7 ratings ).

Universities Logo

Jeju National University

Universities Logo

Kumoh National Institute of Technology

( 4.0 ratings ).

Universities Logo

Chungnam National University (CNU)

Universities Logo

Kyung Hee University (KHU)Seoul Campus

Universities Logo

Kyung Hee University (KHU) Global Campus(Suwon)

Universities Logo

Gwangju Institute of Science and Technology (GIST)

  • WhatsApp --> WhatsApp

Book your Profile Evaluation to Study Abroad in Public Universities

Get a Guaranteed Scholarship of Minimum 20% to Study Abroad

© 2024 Standyou Data Info Labs Private Limited.

Please Enable Javascript to View This Page.

Want to skip Verification for now ? Click here


  1. 7 best things to do in Jeju Island, South Korea's island paradise

    jeju tourism marketing

  2. 15 Best Things to Do in Jeju

    jeju tourism marketing

  3. Top 163+ Imagenes de la isla jeju

    jeju tourism marketing

  4. Jeju Island introduced to global audience via UNESCO media campaign

    jeju tourism marketing

  5. Unmissable Experiences When Visiting Jeju Island (South Korea)

    jeju tourism marketing

  6. 15 Best Things to Do in Jeju

    jeju tourism marketing


  1. KARIBU WAPIGANE! Angry Khaligraph Jones MISHANDLES Bien at Octoberfest|Sauti sol |Plug Tv Kenya

  2. The case for a weirder Huntsville

  3. 2024 JEJU SPRING 0321 15sec

  4. perfect 3 days in Jeju Island! 🩷🏝️🇰🇷 travel guide


  6. Saeyeongyo Bridge Walk


  1. PDF International Tourists' Perceived Sustainability of Jeju Island, South

    Received: 14 December 2017; Accepted: 27 December 2017; Published: 29 December 2017. Abstract: This study investigated the causal relationships between international tourists' perceived sustainability of Jeju Island, South Korea and environmentally responsible behavior, revisit intention, and positive word-of-mouth communication.

  2. Jeju Island Tourism

    The Jeju Tourism Organization (JTO) is the official body tasked with the promotion of tourism in Jeju. ... These include integrated public relations marketing, product and resource development, conducting research on the tourism industry, improving preparations to receive visitors, expanding Jeju's tourism information platform, as well as ...

  3. PDF A Study on Tourist Area Life Cycle and Marketing Strategy Case of Jeju

    CHAPTER FIVE: MARKETING STRATEGIES ON TOURISM SEGMENTS OF JEJU ISLAND 5.1 Marketing Strategy for the Honeymoon Market ----- 63 5.2 Marketing Strategy for the Study Tour Market ----- 67 ... Appendix 2: Tourism Income of Jeju Island, 1971-2005 ----- 105 Appendix 3: Tourists Hotels in Jeju Island, 1982-2004 ----- 106 ...

  4. Jeju Special Self-Governing Provincial Tourism Association

    Established in 1962 under the Tourism Promotion Act, the Jeju Special Self-Governing Tourism Association has played a vital role in Jeju tourism for more than half a century. ... and systematically supports the marketing activities of the industry. In addition, we are promoting various support projects to strengthen the external competitiveness ...

  5. Jeju Tourism Organization

    Jeju Welcome Center, 23 Seondeok-ro (Yeon-dong), Jeju City, Jeju Special Self-Governing Province, Republic of Korea COPYRIGHT ⓒ JEJU TOURISM ORGANIZATION. ALL RIGHTS RESERVED.


    Quantum improvements in tourism preparedness; Aggressive integrated marketing and public relations for Jeju tourism in both domestic and overseas markets; Management of the Welcome Center with a high-tech tour information system; Operation of city duty free shops for domestic travelers, a first in Korea

  7. Jeju Tourism Organization

    The Jeju Tourism Organization (JTO) is a public company associated with Jeju Special Self-Governing Province in the Republic of Korea (South Korea). It is tasked with promoting Jeju Island's tourism industry domestically and internationally. The JTO was established in 2008 as a government-invested corporation promoting Jeju Island as a tourist destination for both domestic and international ...

  8. Jeju emerging as Asia's coolest island getaway

    In 2019, the service sector accounted for 76% of the island's GDP, while marketing campaigns and direct flights bought in foreign tourists from Southeast Asia and Japan. Then came 2020 and Covid-19. As travel shriveled up, Jeju saw visitor numbers fall to 10.2 million - the same kind of numbers seen in 2013.

  9. Travel slowly: Jeju Tourism Organisation offers ...

    Launched by the Jeju Tourism Organisation, the Slow Road campaign, in collaboration with Cheil Worldwide, is designed for travellers visiting South Korea's Jeju Island, helping them make the ...

  10. Jeju Special Self-Governing Provincial Tourism Association

    Participating in domestic tourism fairs, expos, and events as well as operating the Jeju Tourism Promotion Center; Lending support to domestic media outlets and travel magazines; Implementing on-site marketing to create potential demands for domestic tourism; Promotion and marketing to attract school trips

  11. Jeju Island statistics: The province in numbers

    Jeju tourism statistics. In 2022, Jeju was still feeling the impact of the pandemic on the travel numbers. While domestic tourists figures weren't affected much, and in fact actually increased (Jeju had the highest number of domestic tourismts ever in 2019 and 2022), the number of foreign tourists reduced drastically. ...

  12. Jeju Tourism Marketing Office (@visitjeju.vn)

    6,457 Followers, 319 Following, 580 Posts - Jeju Tourism Marketing Office (@visitjeju.vn) on Instagram: " Theo dõi Kênh Youtube VisitJeju Global để cập nhật những thông tin mới nhất về Du lịch Jeju "

  13. DFS and Jeju Tourism Organization forge breakthrough duty free

    Jeju Tourism Organization (JTO), the powerful Jeju Island tourism-to-retail body, and international travel retailer DFS Group today unveiled a key strategic partnership. ... Commercial Marketing Group, Bum-Ho Kim told The Moodie Report last month, "We have had a lot of interest from all of the major operators. We will also be open to ...

  14. Understanding destination personality through visitors' experience: A

    A new marketing strategy that focuses on the West may reduce reliance on the Eastern market and diversify the island's tourism inflow. In this context, the brand personality of Jeju Island can be a vital area of research for Jeju's DMO because it potentially allows for better understanding of visitors' experiences at Jeju Island and ...

  15. Relationship between Destination Image and Tourists ...

    Due to the notable development of the island's tourism and the high volume of Chinese travelers to Jeju Island, this study takes this island as an example and examines how the island's attributes ...

  16. Jeju Tourism Org Invites Southeast Asia to Come & VisitJeju!

    Find out how launching a social media campaign can be an opportunity for your brand to increase online visibility in Southeast Asia. Let's take a look at how Jeju Tourism Organization is doing it. Jeju Tourism's FB Campaign for Southeast Asia In order to boost awareness and traffic to their official website, Jeju Tourism Organization (JTO) leveraged social media platforms in tapping ...

  17. Sustainable Tourism and Community Development in Jeju Island, South

    The Jeju Olle Trails Thru Hike . The rapid influx of travelers to Jeju Island has caused some major environmental problems, which may be reduced through volunteer tourism. One of the main draws for travelers and for volunteer tourists to Jeju Island is the Jeju Olle trail system, which was part of the community development initiative.

  18. Alipay+ enhances travel experience for overseas travellers visiting Jeju

    According to the Jeju Tourism Organisation, 377,734 foreign tourists visited Jeju between January and March this year, up 532.5% from 58,609 during the same period last year.

  19. Jeju Tourism Marketing Office

    Jeju Tourism Marketing Office. 460 likes. Local & travel website

  20. Jeju Island tourism to surge in 2024 with increased air, sea routes

    South Korea's Jeju Island anticipates a significant increase in international tourists in 2024 due to expanded air and sea connections. 148 international flights per week are expected in January next year, a rise from just 20 during the 2022 winter season. China's Spring Airlines and other carriers are adding multiple weekly flights to and ...

  21. Chinese tourists to Jeju show changed travel tendencies

    The Jeju Tourism Organization said this change in the trend has been evident post-Covid-19. "Chinese tourists seem to be turning away from going on group tours and rather prefer to go on individual trips. In response to this change in the tourism trend, we are devising new marketing strategies," an official from the organization said.

  22. Jeju Island considers introducing eco-tourism tax

    Yonhap. By Lee Hae-rin. The southern resort island of Jeju is pushing to impose a so-called eco-tourism tax on visitors to curb the adverse effects of tourism such as environmental damage. On ...


    Jeju Tourism University likely offers a range of programs focused on aspects of the tourism and hospitality industry. These can include: Hospitality Management: Courses may cover hotel operations, service management, and hospitality business strategies. Tourism Management: This could include studies on travel agency management, tour planning ...