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Top 9 Travel Trends & Innovations in 2024

How are the latest trends in the travel industry reshaping trip planning and enhancing tourist experiences in 2024? Explore our in-depth industry research on the top 9 travel trends based on our analysis of 3500+ companies worldwide. These trends include AI, immersive tourism, IoT, contactless travel & more!

Technological advancements in the travel industry meet the growing demand for personalized experiences, safety, and sustainability. Post the COVID-19 pandemic, emerging travel trends mark a shift towards contactless travel through digital payments, self-check-ins, and more. Additionally, artificial intelligence (AI), the Internet of Things (IoT), and blockchain are automating various hospitality and travel-related operations.

For instance, smart hotels make use of internet-connected devices to remotely control rooms. Further, businesses offer virtual tours by adopting extended reality (XR) technologies like virtual reality (VR) and augmented reality (AR). Travel companies also leverage data analytics to personalize marketing. At the same time, traveler assisting solutions like chatbots and voice technology aid them in booking accommodation and optimizing journeys. These travel trends improve the overall profitability of the tourism industry and enable it to make operations more sustainable and safe.

This article was published in July 2022 and updated in February 2024.

Innovation Map outlines the Top 9 Travel Trends & 18 Promising Startups

For this in-depth research on the Top 9 Trends & Startups, we analyzed a sample of 18 global startups and scaleups. The result of this research is data-driven innovation intelligence that improves strategic decision-making by giving you an overview of emerging technologies & startups in the travel industry. These insights are derived by working with our Big Data & Artificial Intelligence-powered StartUs Insights Discovery Platform , covering 2 500 000+ startups & scaleups globally. As the world’s largest resource for data on emerging companies, the SaaS platform enables you to identify relevant startups, emerging technologies & future industry trends quickly & exhaustively.

In the Innovation Map below, you get an overview of the Top 9 Travel Trends & Innovations that impact travel & tourism companies worldwide. Moreover, the Travel Innovation Map reveals 3 500+ hand-picked startups, all working on emerging technologies that advance their field.

Top 9 Travel Trends

  • Artificial Intelligence
  • Immersive Tourism
  • Internet of Things
  • Contactless Travel
  • Big Data & Analytics
  • Post-Pandemic Tourism
  • Tour Premiumization

Travel-trends-innovation-InnovationMap-StartUs-Insights-noresize

Click to download

Tree Map reveals the Impact of the Top 9 Travel Trends

Based on the Travel Innovation Map, the Tree Map below illustrates the impact of the Top 9 Travel Industry Trends in 2024. Startups and scaleups are enabling contactless travel using technologies like biometrics, radio-frequency identification (RFID), and near-field communication (NFC). This is due to increasing health and hygiene concerns post the pandemic. The use of AI in tourism ensures hassle-free trip planning while AR and VR allow tourists to virtually visit various locations and excursions. IoT increases visibility into tourism industry operations and allows passengers to track their luggage more efficiently. Further, the demand for personalized and luxurious travel is rising. Several startups enable recreational space travel as well as offer sustainable travel options to passengers.

Travel-trends-innovation-TreeMap-StartUs-Insights-noresize

Global Startup Heat Map covers 3 635 Travel Startups & Scaleups

The Global Startup Heat Map below highlights the global distribution of the 3 635 exemplary startups & scaleups that we analyzed for this research. Created through the StartUs Insights Discovery Platform, the Heat Map reveals that the US, Europe, and India see the most activity.

Below, you get to meet 18 out of these 3 635 promising startups & scaleups as well as the solutions they develop. These 18 startups are hand-picked based on criteria such as founding year, location, funding raised, and more. Depending on your specific needs, your top picks might look entirely different.

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Interested in exploring all 3500+ travel startups & scaleups?

Top 9 Travel Trends in 2024

1. artificial intelligence.

Hotels employ intelligent chatbots, powered by AI, to provide quick and personalized responses to traveler inquiries. These chatbots simplify the booking process and gather customer reviews, aiding potential travelers in making informed decisions. Moreover, AI-based robots enhance the customer experience by automating hotel disinfection and delivering room service.

At airports, these robots guide travelers and assist with luggage handling. Facial recognition technology, driven by AI, expedites identity verification at airports, enhancing security and offering a swift alternative to traditional methods. Startups are developing AI-powered trip planning solutions, optimizing journeys, and personalizing travel experiences.

Travel Professor develops a Travel Chatbot

UK-based startup Travel Professor offers an AI-enabled chatbot for travelers. The startup’s chat widget software monitors multiple flight deals and notifies users when their preferences match. It also provides travel destination recommendations and flight price alerts. This allows travelers to book economical flights and have a budget-friendly tourism experience.

Pneuma Travel facilitates Travel Planning

US startup Pneuma Travel develops a voice-assisted digital agent, Sarah , to streamline the process of travel planning. This assistant, powered by AI, excels in arranging flight and accommodation bookings and assists travelers in discovering a variety of activities. Sarah , available round the clock, provides continuous support for all travel-related inquiries.

Moreover, Sarah customizes travel options according to individual preferences and budgetary constraints. The agent further enhances the travel experience by providing insights into local attractions in unfamiliar cities. Importantly, Sarah enables real-time modifications to travel plans, in compliance with specific airline policies, thereby minimizing waiting times for users.

2. Immersive Tourism

Immersive tourism caters to the growing demand for meaningful experiences among travelers, leveraging AR, VR, and mixed reality (MR). VR simulates original locations through a computer-generated environment, allowing tourists to virtually explore destinations. It provides travelers with a comprehensive 360-degree tour of points of interest.

AR enhances the travel experience with interactive elements such as navigation maps and ads. Travel companies employ AR and VR-based gamification to heighten tourist attractions. Moreover, these technologies enable hotels and resorts to present amenities and rooms in an engaging, interactive manner.

VR Travel Expo offers VR-based Travel Plans

US startup VR Travel Expo develops a VR travel application to transform the way people research and book travel. The application enables users to plan their vacations more efficiently. It provides an engaging platform for users to explore and expand their knowledge of the world. Moreover, it employs 3D geospatial technology that creates real-time digital twins of the world. This further enhances the travel planning experience.

AR Tour makes AR Glasses

Italian startup AR Tour offers AR-powered tours. The startup’s AR glasses superimpose reconstructed images of archaeological ruins to show how the site originally was. Its tour informs the tourists about the site’s history and significance via an audio-visual package. Moreover, the startup designs lightweight AR glasses to prevent motion sickness among tourists, improving convenience.

3. Internet of Things

IoT generates ample data that tourism companies leverage to personalize services in their subsequent visits. Hotels use IoT sensors to enable smart rooms that automate room lighting, temperature, and ambiance control, enhancing guest comfort. These sensors adjust appliances in vacant rooms, conserving energy and reducing the building’s carbon footprint.

Startups harness IoT to deliver location-specific information to customers, including real-time luggage tracking via IoT tags, minimizing lost items. Airlines also incorporate IoT-based solutions into seats, monitoring passenger temperature and heart rate for proactive health management.

Altitude enables Smart Hotels

New Zealand-based startup Altitude creates an IoT-based hotel software and hardware to develop smart hotels. The startup makes self-service kiosks to automate reservations, room up-gradation, payments, as well as check-in and check-out. Its hotel management platform further enables contactless engagement with guests. Additionally, Altitude’s mobile keys allow guests to open doors using mobile phones, providing convenience and saving time for travelers.

Smart Tour provides Smart Itineraries

Brazilian startup Smart Tour offers smart itineraries using IoT and quick response (QR) codes. The startup recommends travel routes and destinations based on the user’s preference in real-time. This facilitates a seamless experience for travelers. Besides, the user-generated data enables tourism managers to better understand consumer behavior and indulge in proximity marketing. The startup also offers a contact tracing solution to monitor COVID-19 infected travelers and ensure public safety.

4. Contactless Travel

Travelers benefit from contactless recognition technologies like retina scanning, which replace traditional travel documents, speeding up passenger identification and reducing airport queues. QR codes offered by travel companies allow tourists to access relevant information on their mobile devices, enhancing engagement.

Hotels have introduced contactless self-check-ins, enabling visitors to arrange services before arrival. Additionally, contactless payment modes are available in hotels and restaurants for swift and secure transactions. Moreover, wearable devices are transforming the travel experience by providing real-time notifications and touch-free access to services and information.

Loxe designs Smart Hotel Keys

US-based startup Loxe makes smart mobile keys for hotels. The startup’s smartphone app replaces key cards with contactless mobile keys that allow users to unlock doors using smartphones. It also reduces operational costs incurred in the manufacturing of conventional keys or plastic cards. Moreover, the startup designs a Bluetooth retrofit module that converts normal door locks into mobile-ready door locks. This allows hotel owners to easily convert their existing locks into smart ones without additional expenses while improving guest safety and convenience.

Avendi provides Contactless Payment

Singaporean startup Avendi offers contactless and cashless payments for travelers. The startup allows tourists to accumulate expenses throughout their trip and pay at the end of the journey. Avendi’s app utilizes QR codes to add all the billed expenses and shown through its dashboard. The user settles the tab amount in the preferred currency, preventing the inconvenience of cash withdrawal or credit card payments.

5. Big Data & Analytics

Big data empowers travel companies with customer trends for strategic marketing. Analyzing traveler behavior, they offer tailored recommendations for hotel bookings, cab hires, flight reservations, and ticket purchases.

Predicting future demand is another advantage of big data and analytics, helping hotels and airlines identify peak periods to optimize revenue. Advanced analysis of transactional data aids in detecting cyber fraud, and safeguarding sensitive customer information such as credit card details and biometric data.

CheckandPack creates a Travel Platform

Dutch startup CheckandPack offers a big data travel platform. It runs marketing campaigns to gather traveler data and understand tourism trends. Based on these insights, the platform enables businesses to approach travelers with a customized appeal. It also provides travelers with holiday planning.

3Victors provides Travel Data Analytics

US-based startup 3Victors offers travel data analytics. The startup’s product, PriceEye Suite , proactively monitors the prices of numerous airlines to provide insights into competitor prices. It creates a dashboard to display travelers’ location of interest, allowing travel airlines to better manage their revenue and pricing strategy.

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6. Post-Pandemic Tourism

Post-pandemic tourism focuses on safe, sustainable, and flexible travel options, responding to evolving traveler preferences and health guidelines. Enhanced health and safety protocols, including regular sanitization and contactless services, become standard in airlines and hotels, ensuring traveler confidence.

Destinations and operators emphasize outdoor and less crowded experiences, catering to a heightened demand for nature-based and wellness travel. Flexible booking policies and trip insurance gain prominence, offering peace of mind amid uncertainties. Sustainable travel gains traction, with tourists and businesses prioritizing environmental impact and community well-being.

GOPASS Global enables Pre-travel Risk Management

Singaporean startup GOPASS Global provides a travel risk analytics platform against COVID-19. It analyzes the biosecurity risk elements involved in a trip, such as border restrictions, quarantine requirements, airport type, and airline transit points or seating in real-time. This allows travelers to assess risk factors and plan their trips accordingly.

Moreover, the startup creates world maps displaying information regarding COVID-prone areas, testing areas, and vaccine coverage. This provides travelers with a preview of the current situation, allowing them to ensure safety during business and leisure travel.

Workcations enables Work from Anywhere

Indian startup Workcations provides properties at tourist destinations for remote-working individuals. It offers amenities like internet connectivity, food, and a quiet ambiance, allowing tourists to work in a peaceful environment without hindrance. This increases employee productivity, motivation, and retention.

7. Tour Premiumization

Hyper-personalization in travel experiences is on the rise, with tourists eager to immerse themselves in diverse cultures. Luxury travelers enjoy tailored experiences and intuitive services through tour premiumization. Health and wellness packages offered by travel startups help tourists unwind.

These retreats enhance health and offer detoxifying food options. Space tourism is another exciting development, offering leisure or research trips to space. Lastly, travel startups are fostering customer loyalty and building strong relationships through membership or subscription models.

STOKE provides Space Tour

US-based startup STOKE facilitates space travel using everyday-operable rockets. The startup’s rockets are reusable and deliver satellites to any desired orbit. This enables on-demand access to space, paving way for space tours for exploration, recreation, and research. The startup also emphasizes the economical and rapid development of its hardware for feasible spacecraft launches, advancing space tourism.

Origin offers Travel Personalization

Dutch startup Origin provides premium travel personalization to tourists. The startup utilizes machine learning and travel curators to plan creative vacations. It also arranges flights and accommodation for travelers. Further, the startup measures the carbon output of itineraries and offers sustainable tourism options.

8. Ecotourism

Traveling responsibly minimizes tourism’s environmental impact and supports local communities’ well-being. Ecotourists strive to reduce their carbon footprint during their journeys. Startups contribute by developing sustainable transport, ecolodges, and solar-powered resorts.

Airline passengers have the option to offset carbon emissions during flight bookings. Local tourism stimulates small businesses economically and creates job opportunities. It also emphasizes minimum littering, which lowers pollution and the time spent on cleanups.

Jet-Set Offset simplifies Flight Carbon Offset

US-based startup Jet-Set Offset creates a carbon-offsetting platform for air travel. The startup partners with non-profit organizations working against climate change and connects them with travelers. Each time travelers book flight tickets via the startup’s platform, Jet-Set Offset contributes a certain amount per mile for their journey to environmental organizations. This way, the passenger’s journey promotes mileage-based donations to offset carbon emissions.

The Green Stamp facilitates Ethical Wildlife Tour

Dutch startup The Green Stamp provides a platform to book ethical wildlife tours. It curates tours based on the tourists’ inclinations toward certain locations or wildlife. Exploration of these projects allows travelers to indirectly contribute to their cause as these wildlife projects donate to the welfare of local communities and the environment.

9. Blockchain

Blockchain provides the travel industry with operational transparency and security. Traceable payments, particularly for international travel, are a key application, that fosters trust among parties involved in transactions.

Automation and enforcement of agreements in travel insurance and supplier contracts are achieved through smart contracts. This strengthens reliability and cuts administrative costs. Travel firms establish customer loyalty programs where points are exchanged for cryptocurrency. Lastly, blockchain increases data storage security, reducing the risk of information leaks.

Upswing facilitates Guest Profiling

Indian startup Upswing creates AURA , a blockchain-powered platform for guest profiling. It provides a holistic view of guests, their preferences, and purchase patterns. The platform associates a score with each guest and suggests improvements in their service. This facilitates hotels to provide a personalized experience to their guests and, in turn, increase sales.

UIQ Travel develops a Solo Traveling App

US-based startup UIQ Travel develops a blockchain-based app to connect solo travelers. It discovers people with shared interests and suggests tours or attractions. Such hyper-personalized recommendations assist in experience discovery and also increase traveler engagement.

Discover all Travel Trends, Technologies & Startups

Tourism, although severely impacted by the pandemic, now continues to rapidly grow across the globe. Post-pandemic trends indicate an increasing emphasis on hygiene and safety during travel. The industry is witnessing the widespread adoption of disruptive technologies like AI, XR, IoT, and blockchain. The travel industry utilizes big data to understand traveler trends for targeted marketing. The transition to ecotourism is accelerating as businesses integrate zero-emission transit and carbon offset programs to reduce their carbon footprint.

The Travel Trends & Startups outlined in this report only scratch the surface of trends that we identified during our data-driven innovation and startup scouting process. Among others, personalization, decarbonization, and travel safety will transform the sector as we know it today. Identifying new opportunities and emerging technologies to implement into your business goes a long way in gaining a competitive advantage. Get in touch to easily and exhaustively scout startups, technologies & trends that matter to you!

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The autonomous AIRSTAR information robot (Passenger Aiding Robot) roams the aisles of the airport

5 pandemic tech innovations that will change travel forever

These digital innovations will make your next trip safer and more efficient. But will they invade your privacy?

In the 20 months since the COVID-19 pandemic began, technological innovations have gone from futuristic to familiar. These days it’s hard to be out in the world without encountering QR-coded menus or supplying digital vaccine passports.

As the tourism industry—which logged a billion fewer international arrivals in 2020 than 2019—sputters back to life, masks may begin to disappear, but many pandemic-era tech tools will continue to factor into your trips.

“Consumers will come to expect technologies that make them more confident about travel,” says Steve Shur, the president of the Travel Technology Association. “Some of these changes are here to stay.”

In fact, a 2021 Pew Research survey of 915 policy leaders, science researchers, and other experts predicts that, by 2025, our daily lives could be even more influenced by algorithms, remote work, and what some call “tele-everything.”  

While novel interventions such as real-time translation devices and facial recognition passport control may make travel safer and more efficient, there are downsides, including concerns about privacy , data security, and biased technology. Here are some of the innovations that travelers will continue to see and use.

Virtual and augmented reality

When the pandemic shut down travel, museums and tourist destinations turned to augmented reality (AR) and virtual reality (VR) to create online exhibits and experiences. While some of these experiences are best seen with a VR headset, most can be enjoyed with just a computer or smartphone.

The Xplore Petra app launched in June 2020, allowing users to “visit” Jordan ’s most iconic archaeological site by projecting a scaled-down version of the ruins. Lights over Lapland, an Arctic travel company, launched a VR experience to show off the Northern Lights using VR headsets or computer screens.

( How virtual reality might change your next trip, even after COVID-19. )

Post-pandemic, VR and AR may enhance actual trips by adding experiences such as a simulated climb up the Matterhorn at Lucerne’s Swiss Museum of Transport . The Hunt Museum in Limerick, Ireland, has a VR attraction in which visitors immerse themselves in “ The Garden of Earthly Delights ,” a 500-year-old painting by Hieronymus Bosch.

The Museum of Natural History in Paris has an AR exhibit that brings visitors face to face with extinct animals in digital form. The National Museum of Singapore has an installation called “Story of the Forest,” where sightseers explore a virtual landscape comprised of almost 70 nature drawings from the museum collection. The Smithsonian Institution’s National Museum of Natural History , in Washington, D.C., has an app that uses AR to show what some of its animal skeletons would look like with skin and muscle over the bones, offering a new view of a collection dating back to the 1880s.

“VR is not going to replace travel and tourism. It is just going to enhance tourism,” says Anu Pillai, who runs the Digital Center of Excellence at Wipro, a technology company.

Crowd control

To help enforce social distancing, cities, airports, and museums tested or rolled out crowd-control technology including Singapore’s roaming, vaguely terrifying robots that announce people are too close together and signs indicating how large crowds are at airport gates . As throngs of travelers return to popular destinations, similar methods and devices may be implemented to prevent overtourism.

An engineer working on "R1", a robot designed to operate in domestic and professional environments, in a lab

In Italy during the pandemic, Venice began tracking visitors using cameras designed to catch criminals. Post-pandemic, it plans to harness them to keep tourist numbers at manageable levels, perhaps in concert with the mayor’s proposal to add electronic gates at major entry points (cruise ship docks, train stations) that can be closed if the city gets overcrowded.

(These tech changes could make your next flight safer.)

“We know minute by minute how many people are passing and where they are going,” Simone Venturini, Venice’s top tourism official, told the New York Times . “We have total control of the city.”

Amsterdam , which also struggles with overtourism, tracks how visitors use Amsterdam’s City Card, a flat-fee pass to museums and public transport. Beach Check UK launched this summer with real-time information on how busy dozens of beaches are along the English coast, guiding travelers away from packed areas.

“Technology can be used to collect data in order to both make better decisions and communicate those decisions,” says Christopher Imbsen, director of sustainability at World Travel & Tourism Council.

UV-C cleaning

Hospitals have used UV-C light to disinfect and kill viruses for more than two decades. Now, indoor public spaces including airports, gyms, and movie theaters are adding UV-C to halt viral spread.

“UV-C is having its heyday right now,” says Peter Veloz, CEO of UltraViolet Devices, which makes UV disinfecting technology.

An employee of the Chilean-Brazilian airline LATAM monitors the operation of an autonomous robot that uses type C ultraviolet light (UV-C) to clean the interior of the aircraft

UV-C has germicidal properties that combat COVID-19 and other nasties, both in the air or on surfaces. Depending on the location, new UV-C installations go into HVACs, on escalator handrails, or through airports and planes via light-equipped robots that disinfect as they go.

If installed and operated correctly, a UV-C system can kill all sorts of bacteria and germs. Even seasonal flu bugs might be zapped before they spread. “COVID-19 could come and go, but what won't disappear are normal pathogens,” Veloz says.

QR codes at restaurants

In the early days of the pandemic, when transmission of the COVID-19 wasn’t yet well understood, restaurants hurried to provide QR codes. The little black boxes of pixelated dots and dashes could be scanned with a smart phone to bring up a menu, let you order from it, and then allow you to pay your bill, all with limited virus-spreading interactions with servers.

While earlier fears that people could catch the virus via menus and other surfaces have been disproven, the codes have proven convenient and will probably stick around, especially with late-pandemic worker shortages.

Such convenience might mean a trade off with privacy, however, since the little codes can potentially gather a large amount of information from users. Some QR programs just take a food order, but others mine data like a patron’s dining history, age, and gender. The restaurant could use that info to send them coupons or event invitations—or sell it to third parties.

“It’s an example of companies exploiting COVID-19 to extend tracking,” says Jay Stanley, a senior policy analyst at the ACLU. “Moving everything to mobile opens people to new ways of tracking and control.”

Travelers should know that QR codes can be hacked; you might scan one, place a dinner order, and wind up compromising your credit card instead. Stanley recommends treating QR codes just as you do links in unknown emails. Either use your phone to look up the restaurant’s menu on the internet or install a protective app like Kaspersky QR Scanner , which will give users a warning if the code isn’t safe.

Contact-tracing tools

Public health groups used contact tracing methods to identify and track down people who were potentially exposed to infectious diseases such as Zika and HIV, and offer counseling, screening, and treatment. These traditional tools were usually based on phone calls to ask individuals about who they were in contact with and to continue researching exposure. The pandemic pushed officials to scale up such efforts and implement new, higher-tech ones to track viral spread and provide information.  

For instance, Apple and Google added contact-tracing functions to new smartphone software, allowing users to opt in and get alerts if they come into close contact with an infected person.

(If you must travel during a pandemic, here’s how to protect your health.)

“There’s been a strong recognition about the value of and the important role of contact tracing for infectious disease prevention and control,” says Elizabeth Ruebush, a senior analyst for infectious disease and immunization policy at the Association of State and Territorial Health Officials. “But we’ve never seen it implemented at the scale of COVID-19.”

Other technologies, such as automated texts, viral heat maps and even CCTV with facial recognition could help track other infectious illnesses or make us ready for the next pandemic.

Even with fancy new apps, however, phone calls and personal outreach will still be at the center of public health. “These tools are aimed to enhance, but not replace, traditional contact tracing,” Ruebush says.

COVID-19 has sped up our adoption of technology . The downside is that this may make it even harder to turn off smartphones while on vacation. Then again, wanderlust is now stronger than ever—and getting lost in the moment still hasn’t been harnessed by a digital code.

Jackie Snow is a Washington, D.C.-based writer specializing in travel and technology. Follow her on Instagram .

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Innovation Snapshot

Top 7 Travel and Tourism Innovations From 2020

Travel has been limited this year, but the creative travel innovations continue. check out our top seven from 2020..

For much of 2020, the COVID-19 pandemic forbade us from visiting other households, let alone travelling to a different location or holidaying abroad. This had a devastating effect on the travel and tourism industry, with its global revenue dropping by a massive 42.1 per cent from 2019.

The impact of this has been manifold, touching communities who rely on tourism for survival, as well as multiple travel companies who have had to shut down. However, the upside of this has been the positive environment impact of travellers and tourists staying put.

Here, we have collected seven of our most creative travel and tourism innovations of the past year. Some seek to help those communities who rely on tourism by providing virtual experiences; some aim to make travelling in the future COVID-proof; and some hope to maintain the positive environmental impact of this year, by helping travel to become more sustainable.

travel innovation

1. A VIRTUAL TOUR OF THE FAROE ISLANDS WITH REMOTE-CONTROLLED GUIDES

Going a bit stir crazy from the lockdown? Missing your travel fix? The Faroe Islands, a Denmark territory, have come up with a way to allow people around the world to go on a self-guided tour of the archipelago. Camera-wearing locals respond to sight-seeing commands from people at home, allowing virtual tourists to control their own route.

Virtual visitors control their tour guide using a free app and have two minutes of control over the guide, who also provides a commentary. After their two minutes are up it is someone else’s turn, although virtual tourists can rejoin the queue for another two minutes any number of times. The tours are available for an hour twice each day, at 2 pm and 5 pm (BST). Guides may be in kayaks, on horseback or hiking around the mountain villages.

The remote North Atlantic islands depend heavily on tourism to augment traditional trades such as fishing and sheep-herding, and this year the Faroe Islands had planned to ramp up tourism with two new 200-room hotels in the capital, Tórshavn. Although the coronavirus pandemic has ended that ambition for this year, the Faroese hope the virtual tourism app will encourage people to come to visit in the future.

Read more about the virtual tour.

travel innovation

2. HOTEL BOOKING PLATFORM OFFSETS 100 PER CENT OF CARBON EMISSIONS FROM HOTEL STAYS

The Denmark-based, hotel booking platform Goodwings offers subscription-based access to more than one million hotels worldwide at wholesale rates. However, Goodwings is more than the average booking site; the company is a B Corp–certified member aiming to turn the hotel industry into a catalyst for sustainable change. With Goodwings, all hotel stays are 100 per cent carbon compensated, supporting people and the planet for free.

Its business model is built on partnerships, with a global network of 100 nonprofit partners in over 40 countries acting as their ambassadors and marketing channels. The money saved on advertising then gets redirected towards projects and people who are actively working towards the SDGs.

Lara Mulady, Head of Communications at Goodwings, told Springwise that “We wanted to take the focus away from radical innovations and instead look at how we could change existing services to make it easier for people to have an impact every day”. 

Read more about Goodwings.

travel innovation

3. HOTEL INTRODUCES CONTACTLESS STAYS VIA FREE APP

As part of the company’s coronavirus-related adaptations of services, guests can now enjoy contactless stays at all citizenM Hotel worldwide locations. Free to download, the citizenM app allows visitors to choose a comfortable level of social interaction. All locations within the business’ portfolio are now cashless, and guests use the app to select a room before arrival.

Check-in and check out is completed in-app, and all entertainment and ambient systems in the rooms are controlled via the guest’s smartphone. Additional safety measures installed within the hotels include hourly cleaning of high traffic areas including elevators and the removal of carpets in all guest rooms. Room cleaning service is now opt-in, so visitors can avoid having anyone enter their room during their stay. The app also provides a walking distance search filter and local discounts that highlight nearby attractions.

Read more about the citizenM app.

travel innovation

4. ENERGY-POSITIVE HOTEL TO BE BUILT IN NORWAY

The new hotel, “Svart”, (named after the Svartisen glacier) will be the first hotel to be built after the energy positive “Powerhouse” standard in a Northern climate, producing more energy than it uses. Moreover, it will have a demand for energy that is 85 per cent lower than a typical modern hotel. 

Designed by the leading Norwegian sustainable design studio Snøhetta, Svart will be built at the foot of the Svartisen glacier in the unspoiled municipality of Meløy in northern Norway. The hotel was commissioned by Arctic Adventures of Norway, a company operating in the eco-sustainable and naturalistic tourism sector, and plans to be completed by 2023. 

The hotel will stand on a stilt construction built with weather-resistant wooden poles that extend several metres below the surface of the fjord. Thanks to its many large windows, the circular-shaped hotel will offer panoramic views of the fjord, providing direct contact with nature. The ring-like shape is inspired by the local architecture of the “fiskehjell” (a wooden structure used to dry fish) and the “rorbue” (a traditional type of seasonal house used by fishermen). 

Read more bout the Svart hotel.

travel innovation

5. ‘ORIGAMI’ AEROPLANE SEAT DESIGN COULD HELP MAKE FLYING SAFE FROM COVID-19

French cabin equipment supplier Safran Aerosystems has partnered with British seating designer Universal Movement to create an “Origami” seat that makes partitions around economy-class seats.

The design – which is officially called Interspace Comfort System – features two wings within the seat-back that can be unfolded to offer lateral support and prevent movement, leaving the middle seat of three vacant and creating a privacy barrier between seats.

The concave padded shells, which are the same height as the seat, can be installed on 90 per cent of economy seats, says Safran. Safran Seats executive vice-president strategy and innovation Quentin Munier said he hopes to have the product on the market in the next few months, and the premium-economy concept later in the year. 

Read more about the Interspace Comfort System.

travel innovation

6. AN APP FOR MAKING SUSTAINABLE CHOICES WHEN TRAVELLING

It can be difficult to maintain a focus on sustainability when travelling, especially in an unfamiliar place. The French startup Tookki has a solution – a free mobile app that allows users to find environmentally-friendly restaurants, hotels, transport and more.

Tookki vets establishments and activities for their commitment to sustainability before listing them on its site. In addition, users can share places and experiences on the platform by acting as “ambassadors”. Once suggestions are validated by Tookki, the ambassador earns points, which unlocks discounts and other perks in Tookki partner brands’ e-shops.

The Tookki app allows users to search the nearby area for sustainable establishments and includes a map. Details such as opening times and phone numbers are also included. In addition to the app, Tookki also offers ‘green’ experiences, such as zero waste workshops and 100 per cent organic meals. These are intended for companies to use for away days and perks.

Read more about Tookki.

travel innovation

7. NURSING HOME PATIENTS USE VR TO ‘TRAVEL’ AND BOLSTER SPIRITS

Kenta Toshima, a researcher at the University of Tokyo’s Research Center for Advanced Science and Technology Inami-Hiyama Laboratory, has developed VR technology that allows elderly and nursing home patients to travel to places in the world they once visited or wish to see.

The experiment started when, working in a nursing home, Toshima was inspired to take panoramic images and videos with the 360-degree camera, which could be viewed through a VR headset by the care home resident. This idea grew in popularity.  

The aim,  according to Toshima , is to help and inspire elderly patients who are prevented from travelling due to physical or mental impairments, or who wish to reminisce on past experiences from the safety of their care home.

“The VR experience makes them feel like they are out of the nursing home and can help ease their anxiety and loneliness,”  he said in a conversation with Insta360.com,  whose camera he used to shoot the panoramas. The process of creating the shots also involved Toshima adding narration and names, to put the viewer at their ease.

Read more about the VR experience.

Written By: Holly Hamilton

20th November 2020

travel innovation

4 Sustainable Travel Innovations Shaping the Future of the Tourism Industry

By Jonny Bierman

4 Sustainable Travel Innovations Shaping the Future of the Tourism Industry

All products featured on Condé Nast Traveler are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

Presented by Hurtigruten Expeditions.

When it comes to sustainable ways to move through the world , big changes are happening in the travel industry. Nearly every sector of tourism, including cruise lines, luxury resorts, airlines, and the destinations themselves are turning to innovative solutions that cut carbon emissions and consider the environment first. 

But it's not just carbon output that's top of mind: The tourism industry is investing in people and the planet, including working to protect and restore ecosystems, and supporting the well-being of local communities , which has far-reaching positive socioeconomic impacts.

Here are four sustainable travel innovations happening right now that travelers can get involved in—and should expect to see more of in coming years.

Misool Resort in Raja Ampat Indonesia has created a marine protected area

 Misool Resort in Raja Ampat, Indonesia has created a marine protected area

Resorts are shoring up fragile ocean ecosystems for both visitors and locals

Around the world, luxury resorts that offer travelers a chance to commune with nature are stepping up to protect their local habitats. Oceanfront resorts have especially taken up the charge by collaborating with local populations to create marine reserves near their properties for all to enjoy. Among the best-in-class ocean conservation programs run by resorts is the barefoot luxury island destination Misool Resort in Raja Ampat, Indonesia. The founders created a marine protected area in the waters surrounding the hotel that now spans 300,000 acres and has rewilded one of the most biodiverse reefs on Earth. In Tanzania, the  Manta Resort on Pemba Island created its own marine protected areas that have seen unprecedented returns to biodiversity and wildlife recovery among its reefs. This not only fuels unparalleled scuba diving and snorkeling experiences, but there’s also the “spillover effect"—a term used to describe healthy fish populations spilling outside of protected areas, which benefits local fishermen whose livelihood depends on a healthy ecosystem. In Belize , the largest marine protected area, the  Turneff Atoll Marine Reserve , is a product of the hard work of  Turneff Flats Resort and their dedication to conservation. 

The more resorts that help to protect the waters around them, the closer the industry comes to meeting ambitious benchmarks set by advocacy groups. The Professional Association of Diving Instructors, for one, has challenged sectors of the travel industry centered on scuba diving to help conserve 10,000 ocean sites by 2025 , while the UN has set a goal to classify 30 percent of the world’s ocean space a marine protected area by 2030. 

Aviation fuels are becoming carbon negative

A handful of international airlines are leading the charge to slash their planes' carbon output and make flying more sustainable . Turkish Airlines recently took a huge stride with its new carbon-negative jet fuel. The airline is developing a synthetic bio-kerosene fuel derived from microalgae plants, which eliminates the environmental concerns surrounding crop-based biofuels, such as water use and competition for farmland. To ensure the entire process has a net-negative carbon output, the facility where the biofuel is produced will use carbon capture technology, which extracts carbon from the atmosphere and permanently stores it underground. 

Similarly, Air New Zealand’s net zero  Flight NZ0 initiative and United Airlines' goal to  reduce emissions by 100 percent by 2050 are making headlines through action items like electrifying fleets and also investing in biofuel and carbon capture. And on the subject of carbon capture technology: Programs like Tomorrow’s Air help climate-conscious travelers directly support carbon capture initiatives as a more effective version of offsetting their trip's emissions. The group partners with organizations like ClimeWorks, which permanently stores recaptured carbon in Iceland’s basalt rock. 

Hurtigruten Expeditions' MS Roald Amundsen is the world's first battery hybridpowered cruise ship.

Hurtigruten Expeditions' MS Roald Amundsen is the world's first battery hybrid-powered cruise ship.

Cruise lines are setting a new standard

Norway-based Hurtigruten Group has a mission to be the global leader in sustainable cruising and to set the new industry standard for voyages that are gentle on the environment. Hurtigruten Expeditions, the brand's adventure line, has already achieved this in many ways. In 2019, it launched the world’s first battery hybrid-powered cruise ship—the  MS Roald Amundsen . The ship's electrical propulsion capabilities, combined with innovative hull design, cut carbon emissions by 20 percent. That saves 3,000 metric tons of carbon per year.

In 2023, the line has undertaken a 100-million-euro green upgrade , which will see historic sustainable changes to its fleet. Hurtigruten is converting three more of its ships to be hybrid-battery expedition ships: the MS Richard With, the MS Kong Harald, and the MS Nordlys will all be refitted with new main engines and battery packs to slash carbon output by 25 percent. Additionally, on its Coastal Express ships—which are famous for exploring Norway’s Fjords—Hurtigruten is adding selective catalytic reduction systems to cut nitrogen oxide emissions by 80 percent.

The recent hiring of the cruise industry’s only  on-staff Chief Scientist combined with the  Hurtigruten Foundation ’s commitment to preserving endangered wildlife, battling plastic waste and marine litter, and supporting communities in the areas they operate ensures their regenerative impact goes beyond technological innovations. 

Tourists are committing to protect the places they explore

A growing list of destinations are finding their own ways to answer the call to sustainability action. At home in the United States, Breckenridge, Colorado’s award-winning  B Like Breck program promotes low-impact and sustainable travel initiatives that engage the community and visitors to both better the environment and enhance visitor-resident sentiment. Pledge programs and visitor education are also trending. Launched in early April 2023, the new  Kanu Pledge  in Hawai’i asks tourists to make a commitment to protect the islands on their trip—then challenges them to make good on that promise by joining local volunteer opportunities. The San Juan Islands off the coast of Washington State have a  Love it Like a Local pledge, in which tourists vow to explore the islands responsibly by taking small but meaningful actions like not feeding wildlife and conserving water when possible. Sedona’s  Sedona Cares pledge helps tourists take an active role in protecting and preserving red rock country by having them agree to be careful with fire, not carve the rocks, and promise to respect the natural quiet of the spaces where they explore. 

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6 Travel Innovations We’ve Covered: Did They Live Up to the Promise?

Rashaad Jorden , Skift

March 16th, 2023 at 8:00 AM EDT

While some of the tech advances Skift featured over the years may not have lived up to expectations yet, others are poised to play an even bigger role in the travel industry in years to come. Check out this list.

Rashaad Jorden

Skift has covered throughout the years dozens of innovations poised to fundamentally alter travel — several of which we featured in a newsletter regularly published in 2017 and 2018 named the Skift Corporate Travel Innovation Report.

Although the report primarily focused on business travel’s changing landscape as well as its future, it included trends and tech advances affecting the travel industry as whole — including airlines, hotels and online travel agencies.

So have those innovations truly been groundbreaking? We take a look at six of them we showcased in the report and examine through our coverage how they’ve impacted the travel industry.

Virtual Reality

Skift repeatedly addressed the impact of virtual reality would have in the travel industry in the Innovation Report, noting that the technology had finally gone mainstream in 2017 . The use of virtual reality was already prevalent in the events industry. Meet L.A. , part of the Los Angeles Tourism & Convention Board, had launched the  Virtual Discovery L.A. in 2016, which enabled conference planners to explore event venues throughout the city in virtual reality .

However, virtual reality’s expected boom had been slowed by factors such as costly headsets and lack of content . Even Meta, the parent company of Facebook and Instagram, found that many of its employees didn’t have virtual reality headsets, making them reluctant to use its Horizon Workrooms app that allows users represented by avatars to gather around a conference table.

But some travel companies have increased their investment in virtual reality coming out of the pandemic, including KLM . The flag carrier of the Netherlands began pilot training in November 2020 using virtual reality platforms it built in-house. Meanwhile, New Orleans utilized virtual reality to film an ad from its latest campaign, which Walter Leger III, president and CEO of New Orleans & Company, was part of its strategy to showcase the innovation taking place in the city .

Skift touched on the increased use of biometrics at airports in September 2017 , which business travelers believed could help speed up lines at airports despite concerns about the security of information and its potential use .

Although those issues haven’t died down , biometrics are poised to become even more prominent at airports, with the pandemic helping drive interest in technology that would reduce touchpoints for travelers. Travel tech firm Pangiam bought biometric facial recognition system  VeriScan  with the belief the platform could reshape travel coming out of the pandemic. Meanwhile, Star Alliance, the world’s largest airline alliance, is calling on half of its 26 members to use biometrics technology by 2025.

Skift listed the use of airport biometrics as a travel tech trend worth watching in 2023 .

Enhanced Baggage Tracking

Skift highlighted American Airlines efforts in July 2017 to improve its baggage tracking infrastructure through the launch of a set of notifications on its mobile app. The technology known as Customer Baggage Notification alerts travelers through the app when checked baggage arrived early or late to the carousel, giving travelers a better idea about the location of their belongings.

Other carriers have enabled travelers to track their luggage’s delivery via their apps. Airlines including Air France, Delta and Qantas have powered the process with radio frequency identification baggage labeling tags, which transmit radio signals with a bag’s identifying number to sensors at airports that track the luggage.

Skift envisioned that robots would automate more procedures in the travel industry by 2025 in a 2021 Megatrend. Chinese hotel groups Huazhu and Homeinns had already invested in ExcelLand, a manufacturer that makes the robots they used to deliver food by room service.

And more hotel companies are poised to deploy robots. Relay Robotics , a company that provides delivery robots to hotel groups including Marriott, Hilton and Radisson, raised $10 million in Series A financing in spring 2022. Eight California hotels owned by Seaview Investors have already hired robot ambassadors that deliver toiletries and dental necessities to guests in five minutes or less.

However, researchers from the Durham University Business School urged hotels not to promote themselves as robot hotels due to the possibility it could create unrealistic expectations. A study they conducted found that while 60 percent of customers experienced joy when dealing with robots in a customer service role, 28 said they felt fear.

Artificial Intelligence

Skift noted in January 2017 that artificial intelligence is turning into a big travel buzzword . Its impact on travel on travel has continued to grow, even potentially reshaping how consumers book hotels . Some call centers turning to an artificial intelligence program to solve consumer complaints about the large number of flight disruptions last year.

Meanwhile, the use of generative AI — a form of technology that includes the creation of images, audio, video and text — is projected to surge, and a growing number of online travel agencies are exploring how to use it. Skift examined how generative AI is poised to impact travel marketing in a 2023 Megatrend. Separately, author David Mattin, an expert on artificial intelligence, said in a special edition of the Skift Podcast that travel brands can use generative AI to create compelling travel marketing copy for TV commercials and Twitter campaigns in seconds.

Singapore-based online travel agency Trip.com has already added a generative AI chatbot to its platform . However, Expedia Group said it would take a cautious approach to using ChatGPT , the generative AI chatbot by OpenAI, while Booking.com is doing likewise regarding its future plans for generative AI.

Mobile Travel Bookings

Skift projected that mobile travel bookings would represent 40 percent of online sales in 2017 , possibly even overtaking traditional computer bookings in the U.S. Then-Booking.com CEO Gillian Tans had said the previous year that mobile bookings on the site would cross the 50 percent threshold by 2018 .

Although mobile bookings have grown among members of Gen X in addition to many millennials — including in Latin America — embracing mobile devices as their primary method for using the Internet, Skift Research found that mobile travel bookings hadn’t yet surpassed desktop bookings in 2022 .

Augmented Reality

Skift projected in October 2017 that augmented reality , which combines GPS and smartphone camera technology to project images and data into the real world, could fundamentally alter the events industry. Although it may not have lived up to its hype , some travel brands have already incorporated augmented reality in their operations. Dubai Tourism has created augmented reality lenses that enables users to photograph themselves against the city’s landmarks, including Burj Khalifa. In addition, Dutch carrier KLM started using augmented reality to help facilitate training for employees coming out of the pandemic.

And augmented reality could help destinations increase visitation at major historical landmarks. Singapore Tourism Board CEO Keith Tan said at the recent ITB Berlin conference that it aims to use the technology to increase its “wow factor ,” including showing travelers the events of World War II at one Singaporean fort.

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Tags: artificial intelligence , augmented reality , biometrics , generative ai , hotels , luggage , mobile bookings , robots , virtual reality

Photo credit: The use of virtual reality has expanded in the travel industry in recent years. Bradley Hook / Pexels

5 innovations transforming the travel industry

travel innovation

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travel innovation

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A hand holding a looking glass by a lake

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Stay up to date:, supply chain and transport.

The 21 st century consumer is very different from previous generations. We are tech savvy and not only do we expect service quality, we want an experience to go with it. Given our unlimited access to information, we know what the gold standard is, and more importantly, we are open to sharing our experiences on social media and review platforms.

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Although the travel industry is booming, with over 1.1 billion international global travelers in 2014, I haven’t met one person who has not complained about an experience they have had while traveling. So how can the industry make the experience more pain-free? There are obviously factors that are beyond the control of the industry, such as the weather, but like most other industries, there is room for innovation.

While many people are aware of some of the interesting innovations that are changing the way we experience travel, many are still under the radar:

  • To share or not to share: The most obvious change in the last few years in hospitality is the sharing economy. The face of this movement is Airbnb, which is now valued at $25 billion, but there are many other companies that are playing the game, such as Couchsurfing, Feastly, Knok, Vayable or even Wimdu. While there are some regulatory issues around this new consumer model, it is providing accommodation to travelers who may not otherwise be able to afford it.
  • Keep track of your bag: My biggest concern when I travel is losing my suitcase, and being left stranded for a business meeting whilst in sweatpants. But new innovations are changing this. Why, if we have smartphones, can’t we have smart suitcases? Well now we can. Different players are looking at different solutions. While airports like Las Vegas’ McCarran Terminal 3 are starting to attach a radio frequency identification chip to suitcases to ensure they don’t get lost, Bluesmart has created a carry on suitcase which can be controlled and tracked using an app on your phone.
  • Let’s stay connected: We live in a hyperconnected world, where in-flight Wi-Fi was bound to happen – and it did. Although a number of airlines offer internet to passengers, it is not a perfect science and it is most definitely not free. But we have a choice which we didn’t have a few years ago. Airlines are also adding power outlets so that passengers can charge their devices throughout their flights and not arrive at their destination with a “dead” phone.
  • Do it yourself: Today, I barely talk to anyone when I go through the airport. With the available technology, I am able to book my flight online, have my boarding pass on my phone, check in with machines, go through automated clearance gates and even validate my boarding pass to board the plane. These innovations have made navigating airports much more efficient – if you are tech savvy. Still, given that security is front of our minds, gate and security agents are present to make sure travelers can have a seamless experience.
  • Guiding your experience: Guidebooks like Lonely Planet used to be the traveler’s bible – but have now become irrelevant in a world of websites and crowdsourcing sites which provide us with advice and reviews on hotels, tours and restaurants. Traditional online Travel Agencies like Expedia and Priceline have provided alternatives. But new players are on the market too: Peek puts a tour guide in your phone, while HotelTonight is a last minute hotel booking tool. Other players are also thinking differently about the issue, such as AnyRoad, which helps us connect to incredible guides and avoid travel agencies.

While these innovations are now the new norm, ten years ago, they would have been unheard of. As we look forward into the next decade, what innovations might continue to transform the way we travel?

The Annual Meeting of the New Champions 2015 is taking place in Dalian, China, from 9-11 September.

Have you read? The future of Chinese travel How to attract the tourists of tomorrow

Author: Tiffany Misrahi, Community Lead, Travel & Tourism Industries , World Economic Forum

Image: A mobile phone is connected to Wi-Fi network on board of the Norwegian Airways Boening 737-800 at Berlin Schoenefeld Airport April 2, 2015. REUTERS/Pawel Kopczynski

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Travel Innovation: How Technology Shapes Modern Journeys

Posted: November 1, 2023 | Last updated: November 1, 2023

<p>Safety is the number one priority for many people when it comes to traveling. Biometrics have helped make significant progress on that criteria. Biometric technologies like fingerprint scanning, facial recognition, and iris scanning offer a higher level of security compared to traditional identification methods.</p> <p>Airport security and immigration processes have sped up thanks to biometrics, reducing wait times and eliminating the need for physical documents and manual verification. Biometrics also enable personalized travel experiences by linking individuals’ biometric data with their travel preferences and profiles.</p>

Safety is the number one priority for many people when it comes to traveling. Biometrics have helped make significant progress on that criteria. Biometric technologies like fingerprint scanning, facial recognition, and iris scanning offer a higher level of security compared to traditional identification methods.

Airport security and immigration processes have sped up thanks to biometrics, reducing wait times and eliminating the need for physical documents and manual verification. Biometrics also enable personalized travel experiences by linking individuals’ biometric data with their travel preferences and profiles.

<p>Augmented reality apps help travelers by providing real-time information about particular places, attractions, and destinations. AR can help people navigate unfamiliar cities and learn about those places along the way.</p> <p>Interactive guides, real-time translation, and personalized recommendations are some of the features that AR apps provide to travelers. They improve users’ engagement with the destination where they’re at and provide much-needed information when discovering new places and navigating unknown territories.</p>

Augmented Reality

Augmented reality apps help travelers by providing real-time information about particular places, attractions, and destinations. AR can help people navigate unfamiliar cities and learn about those places along the way.

Interactive guides, real-time translation, and personalized recommendations are some of the features that AR apps provide to travelers. They improve users’ engagement with the destination where they’re at and provide much-needed information when discovering new places and navigating unknown territories.

<p>In a data-driven modern world, Big Data allows businesses to gather and process large amounts of data from travelers. This allows them to offer personalized travel experiences tailored to individual preferences, customized promotions, and personalized recommendations.</p> <p>Big data enables businesses to gain a deeper understanding of customer needs and preferences. Business-wise, it analyzes market trends and demand patterns to optimize selling strategies and pricing. It also helps travelers improve their planning and trip management.</p>

In a data-driven modern world, Big Data allows businesses to gather and process large amounts of data from travelers. This allows them to offer personalized travel experiences tailored to individual preferences, customized promotions, and personalized recommendations.

Big data enables businesses to gain a deeper understanding of customer needs and preferences. Business-wise, it analyzes market trends and demand patterns to optimize selling strategies and pricing. It also helps travelers improve their planning and trip management.

<p>While still in the early stages, autonomous vehicles promise to change the way we travel forever. Brands like Tesla and cities like San Francisco have begun experimenting with driverless vehicles. The main advantage of autonomous vehicles is that they can eliminate human error, which is the leading cause of accidents due to distractions, fatigue, or impaired driving.</p> <p>They detect advanced sensors and cameras and use artificial intelligence algorithms to navigate and make decisions on the road. Autonomous vehicles also have the potential to increase accessibility and mobility for people who cannot drive.</p>

Autonomous Vehicles

While still in the early stages, autonomous vehicles promise to change the way we travel forever. Brands like Tesla and cities like San Francisco have begun experimenting with driverless vehicles. The main advantage of autonomous vehicles is that they can eliminate human error, which is the leading cause of accidents due to distractions, fatigue, or impaired driving.

They detect advanced sensors and cameras and use artificial intelligence algorithms to navigate and make decisions on the road. Autonomous vehicles also have the potential to increase accessibility and mobility for people who cannot drive.

<p>The Internet of Things (IoT) describes the network of everyday objects connected to the internet via embedded devices with sensors, software, and other technologies. IoT devices have also impacted the travel experience.</p> <p>Whether it’s smart luggage trackers or hotel room controls, these kinds of devices improve the traveler’s experience and organization. It also helps to ensure safety when traveling with devices such as smart surveillance systems equipped with IoT sensors.</p>

Internet of Things

The Internet of Things (IoT) describes the network of everyday objects connected to the internet via embedded devices with sensors, software, and other technologies. IoT devices have also impacted the travel experience.

Whether it’s smart luggage trackers or hotel room controls, these kinds of devices improve the traveler’s experience and organization. It also helps to ensure safety when traveling with devices such as smart surveillance systems equipped with IoT sensors.

<p>Smart travel accessories have solved many inconveniences and issues for travelers. For instance, portable Wi-Fi hotspots or smart travel routers enable travelers to stay connected to the internet while on the go, which is crucial when exploring unknown areas.</p> <p>Some travel gadgets, like portable chargers, noise-canceling headphones, and smart suitcases with built-in GPS, enhance convenience and optimize travel. These kinds of smart accessories are also used for safety purposes.</p>

Smart Travel Accessories

Smart travel accessories have solved many inconveniences and issues for travelers. For instance, portable Wi-Fi hotspots or smart travel routers enable travelers to stay connected to the internet while on the go, which is crucial when exploring unknown areas.

Some travel gadgets, like portable chargers, noise-canceling headphones, and smart suitcases with built-in GPS, enhance convenience and optimize travel. These kinds of smart accessories are also used for safety purposes.

<p>When it comes to cybersecurity and transparency, blockchain technology has had a major impact on travel. Passenger identities and booking records are stored on the decentralized blockchain, reducing the risk of fraud, identity theft, and data breaches.</p> <p>Blockchain technology also helps with payments. In the travel industry, the blockchain eliminates any intermediaries in the payment, like banks, enabling peer-to-peer (P2P) transactions, saving time and transaction costs, and enhancing transparency. It also plays a big part in loyalty programs, with the use of blockchain-based tokens or cryptocurrencies that allow more flexibility in the program’s rewards and can be redeemed through multiple participating travel providers.</p>

When it comes to cybersecurity and transparency, blockchain technology has had a major impact on travel. Passenger identities and booking records are stored on the decentralized blockchain, reducing the risk of fraud, identity theft, and data breaches.

Blockchain technology also helps with payments. In the travel industry, the blockchain eliminates any intermediaries in the payment, like banks, enabling peer-to-peer (P2P) transactions, saving time and transaction costs, and enhancing transparency. It also plays a big part in loyalty programs, with the use of blockchain-based tokens or cryptocurrencies that allow more flexibility in the program’s rewards and can be redeemed through multiple participating travel providers.

<p>One of the most important aspects of traveling is trusting the people who are in charge of the transportation, accommodations, tours, and other trip activities. Travel sharing platforms have gained a lot of popularity over the course of the years thanks to the facilities they provide for both parties to connect and interact.</p> <p>Another key part of travel sharing platforms are the user-generated reviews and recommendations. Platforms like TripAdvisor and Yelp help travelers make informed decisions based on other travelers’ opinions.</p>

Travel Sharing Platforms with User Reviews

One of the most important aspects of traveling is trusting the people who are in charge of the transportation, accommodations, tours, and other trip activities. Travel sharing platforms have gained a lot of popularity over the course of the years thanks to the facilities they provide for both parties to connect and interact.

Another key part of travel sharing platforms are the user-generated reviews and recommendations. Platforms like TripAdvisor and Yelp help travelers make informed decisions based on other travelers’ opinions.

<p>The AI takeover is real. Platforms like ChatGPT and Bard are regularly used by Internet consumers. When it comes to traveling, artificial intelligence can be very useful, and these chatbots can be used to provide information and assist with bookings.</p> <p>AI algorithms can analyze large amounts of data, including user preferences and past travel behavior. Using that data, AI can offer personalized travel recommendations. For businesses in the tourism industry, AI algorithms can analyze market trends and demand patterns to generate selling strategies and offer the best prices to maximize revenue.</p>

Artificial Intelligence (AI)

The AI takeover is real. Platforms like ChatGPT and Bard are regularly used by Internet consumers. When it comes to traveling, artificial intelligence can be very useful, and these chatbots can be used to provide information and assist with bookings.

AI algorithms can analyze large amounts of data, including user preferences and past travel behavior. Using that data, AI can offer personalized travel recommendations. For businesses in the tourism industry, AI algorithms can analyze market trends and demand patterns to generate selling strategies and offer the best prices to maximize revenue.

<p>Online Travel Agencies have resolved many obstacles regarding travel accommodations. Platforms like Expedia, Booking.com, and Airbnb have made it easier to find and book accommodations wherever you go.</p> <p>Providing a wide range of options and competitive prices, OTAs eliminate the need to visit multiple websites or make many phone calls to organize trips. User reviews and ratings, with 24/7 availability and customer support, have helped travelers get references about possible destinations and accommodations.</p>

Online Travel Agencies (OTAs)

Online Travel Agencies have resolved many obstacles regarding travel accommodations. Platforms like Expedia, Booking.com, and Airbnb have made it easier to find and book accommodations wherever you go.

Providing a wide range of options and competitive prices, OTAs eliminate the need to visit multiple websites or make many phone calls to organize trips. User reviews and ratings, with 24/7 availability and customer support, have helped travelers get references about possible destinations and accommodations.

<p>The days of using gigantic maps to move around unknown territory on your trips are over. Travel apps have changed the way we organize and manage every journey. It seems like every problem or issue can be easily resolved by just unlocking a smartphone and downloading different apps.</p> <p>Airlines have their own apps to book flights. Some hotels and activities can also be booked through apps, while car rentals and tickets for other modes of transport can also be secured online. Moreover, any Maps application on smartphones can provide real-time information and even travel guides while spending time far from home.</p>

Mobile Apps

The days of using gigantic maps to move around unknown territory on your trips are over. Travel apps have changed the way we organize and manage every journey. It seems like every problem or issue can be easily resolved by just unlocking a smartphone and downloading different apps.

Airlines have their own apps to book flights. Some hotels and activities can also be booked through apps, while car rentals and tickets for other modes of transport can also be secured online. Moreover, any Maps application on smartphones can provide real-time information and even travel guides while spending time far from home.

<p>The long-awaited alternatives to traditional car rentals and taxis have finally arrived in the last couple of years. Companies like Uber and Lyft have revolutionized transportation with their convenient ways of getting a car to move around a city.</p> <p>Smartphone apps help travelers request a ride, track their driver’s location, and pay for the service without the need for cash. Pricing models, such as dynamic pricing based on supply and demand, can offer competitive rates, especially during non-peak hours when regular taxis are not available or hard to find in some cities. These companies usually offer safety and transparency by providing driver background checks, vehicle inspections, and real-time tracking of rides.</p>

Ride-Sharing Services

The long-awaited alternatives to traditional car rentals and taxis have finally arrived in the last couple of years. Companies like Uber and Lyft have revolutionized transportation with their convenient ways of getting a car to move around a city.

Smartphone apps help travelers request a ride, track their driver’s location, and pay for the service without the need for cash. Pricing models, such as dynamic pricing based on supply and demand, can offer competitive rates, especially during non-peak hours when regular taxis are not available or hard to find in some cities. These companies usually offer safety and transparency by providing driver background checks, vehicle inspections, and real-time tracking of rides.

<p>Mobile payment solutions have been playing a major role in the evolution of travel. In fact, the globalization of these payment solutions has enhanced travelers’ experiences wherever they go, reducing the need for physical cash.</p> <p>Many mobile payment solutions are widely accepted globally, allowing travelers to make payments in different countries without dealing with currency exchange or international banking issues. It also provides financial inclusion by providing access to digital payment methods to people who may not have access to traditional banking services while on the move.</p>

Mobile Payment Solutions

Mobile payment solutions have been playing a major role in the evolution of travel. In fact, the globalization of these payment solutions has enhanced travelers’ experiences wherever they go, reducing the need for physical cash.

Many mobile payment solutions are widely accepted globally, allowing travelers to make payments in different countries without dealing with currency exchange or international banking issues. It also provides financial inclusion by providing access to digital payment methods to people who may not have access to traditional banking services while on the move.

<p>Technology has advanced so much that it allows us to travel to a certain place before actually going there. How? Virtual reality allows travelers to go through immersive experiences. Through VR headsets or immersive displays, users can virtually “step into” different locations, allowing them to explore and interact with their surroundings as if they were actually there.</p> <p>These kinds of experiences can help people take a look at places that they haven’t been able to visit. It also provides helpful information that can help travelers make decisions ahead of their trip.</p>

Virtual Reality

Technology has advanced so much that it allows us to travel to a certain place before actually going there. How? Virtual reality allows travelers to go through immersive experiences. Through VR headsets or immersive displays, users can virtually “step into” different locations, allowing them to explore and interact with their surroundings as if they were actually there.

These kinds of experiences can help people take a look at places that they haven’t been able to visit. It also provides helpful information that can help travelers make decisions ahead of their trip.

<p>In a world where there’s air pollution nearly everywhere, the transportation industry is trying to change that with electric and hybrid vehicles. The quest for environmental sustainability has allowed these vehicles to change the way we travel.</p> <p>Electric and hybrid vehicles produce lower or zero carbon emissions, helping to fight air pollution, greenhouse gas emissions, and climate change. In that way, sustainable and eco-friendly travel can be achievable in countries that have and produce these kinds of vehicles.</p>

Electric and Hybrid Vehicles

In a world where there’s air pollution nearly everywhere, the transportation industry is trying to change that with electric and hybrid vehicles. The quest for environmental sustainability has allowed these vehicles to change the way we travel.

Electric and hybrid vehicles produce lower or zero carbon emissions, helping to fight air pollution, greenhouse gas emissions, and climate change. In that way, sustainable and eco-friendly travel can be achievable in countries that have and produce these kinds of vehicles.

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Travel Innovation Group

Our Group at a glance

With so many services under our belt, it can be difficult to summarise all the ways we serve you – so we made a video instead!

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Our companies

We work hand-in-hand with airlines, cruise lines and hotels to deliver the best booking services to the travel trade.

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How we got here.

It’s all about you, our valued partners. Our three companies are built on close relationships and understanding what you (and your customers) really need. You may be surprised by the breadth of services we offer as we manage many brands under Lime, Calrom and Aviate – sometimes from behind the scenes!

To provide a foundation for helping you reach new markets, the Travel Innovation Group was created to unify our brands in 2018. Ever since we’ve grown massively, but our agility, our core values (or Customs) and our people remain our greatest strengths.

Join our team

If you want to grow your skills and build a career where you’re in control, our opportunities could be right up your street.

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Travel Innovation Club

Travel Innovation Club

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The Travel Innovation Club is a network of players in the travel industry and beyond who come together to create a more seamless, enjoyable and innovative future of travel.

Company members, represented by executives and innovation experts, meet regularly to discuss traveler-centric business ideas, strategies and technological solutions.

Apply to become a member

If you are interested in being part of the Travel Innovation Club apply to become a member!

Build a strong network of travel executives and experts

Create working groups dedicated to achieve specific goals

Identify and experiment innovations that serve the travel industry in the short term or the long run

Position and expose our views and thought leadership to better serve the travel industry

Our company members belong to diverse segments of the travel industry – airlines, hospitality, travel agencies, airports, ground operators, startups- and beyond – tech players, innovation companies-. All members are represented by executives and innovation experts with a key role to foster innovation in their companies.

Current members:

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Requirements to become a Club member

  • Be a player of the travel industry and have business expertise that can serve one of the industry verticals.
  • Support the purpose of the Club and accept to be bound by the Rules.
  • Designate a representative in the company who is in charge of innovation related matters and is able to actively contribute to the Club and dedicate time.
  • In case of SMEs, have more than 5 years of operations
  • In case of Start-ups, the applicant must have an annual revenue of at least €300K
  • In case of SMEs, have more than 5 years of operations.

The Travel Innovation Club organizes regular meetings with members:

  • Bi-annual leadership meetings , to align on the priorities of the Club.
  • Keynote speaker presentations, where relevant innovation topics are presented.
  • Round tables , to discuss exploration areas.

These sessions also help pitch and vote the Exploration Squads that will be created to explore further on innovative ideas.

To attend these meetings, you need to be a member.

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how we explore innovation

One of the benefits as members is to submit ideas to the Club to explore further. If several members are interested, they get together virtually and create an Exploration Squad .

Exploration Squads are the vehicles for members to research and come up with ideas and relevant deliverables on a topic. Once this exploration is completed, members can materialize ideas into real concepts outside the Club.

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Travel made for you: Fast, free Wi-Fi with Delta Sync

Delta is carrying out its industry-leading commitment to bringing fast, free Wi-Fi presented by T-Mobile to its entire global fleet.  

First announced at CES 2023, reliable, streaming-quality connectivity will be available from the time the boarding door closes to the moment the plane arrives at the gate, allowing customers to connect during travel and spend their time in a way that suits them – just like they would at home, for free1.  

Delta expects the vast majority of our customers to have access to fast, free Wi-Fi by the end of 2024, and expects select remaining regional and international routes will come online into 2025. Our teams are hard at work ensuring we have the best technology onboard to deliver the experience customers expect at scale and reliably across our network. 

Delta Sync is Delta’s personalization brand, powering the future of travel through SkyMiles® membership. It currently encompasses two industry-leading entertainment products that have been rolling out as part of the Wi-Fi experience onboard: 

  • Delta Sync Wi-Fi brings streaming-quality connectivity to the sky and is available on personal devices – cell phones, laptops, etc. – via the Delta Sync Wi-Fi login page.  
  • Delta Sync seatback elevates our industry-leading seatback screens to make them feel more like smart TVs. 

These new onboard experiences make your seat in the sky feel more like a seat in your living room, giving you new ways to enjoy travel with connectivity and personalized entertainment that is fit for you.  

SkyMiles members can enjoy exclusive offers, access and entertainment from mainstay brands they know and love, including T-Mobile, Paramount+, Walmart+, American Express, Atlas Obscura, Resy and New York Times Games.  

Delta Sync is seamlessly integrated with SkyMiles membership and the Fly Delta app, creating the ultimate personalized experience in the sky.  

Over the next few years, Delta will be rolling out additional Delta Sync products that will enable a more elevated and meaningful customer experience—from booking to arrival and beyond.  

DELTA SYNC WI-FI

In a nutshell: Fast, free streaming and so much more for SkyMiles Members 

Once connected to Delta Sync Wi-Fi on their laptop, tablet or smartphone, SkyMiles members get immediate access to exclusive content from hand-picked brands that Delta has partnered with to make their onboard time well-spent. 

Key features included as part of the Delta Sync Wi-Fi experience include:  

  • My Exclusives: Customers can enjoy premium entertainment, access and offers from mainstay brands they know and love.  
  • My Flight: Because customers will be connected to free, fast Wi-Fi, they can also navigate to this tab for inspiration on what awaits at their destination along with what they need to know about their journey.   

Delta plans to partner with additional premium brands to refresh and elevate the experience over time.  

DELTA SYNC SEATBACK

In a nutshell: Smart TV personalization on the seatback screen unlocked by SkyMiles Membership 

Delta Sync seatback is available today on all Airbus A321ceo and Boeing 757-200 (75D) aircraft, and Delta plans to bring the new seatback product to Airbus A319s and A320s, as well as Boeing 737-800 aircraft, by the end of the summer.  

The new seatback screen platform aims to change how customer loyalty and in-flight experience work together to the benefit of the customer. Delta has a vision for building a program for SkyMiles members both on the ground and in the air that gives them opportunities to engage with the airline beyond the flight.  

SkyMiles members will enjoy a refreshed look and feel, best-in-class content and smart TV features designed to feel like streaming services customers have used at home. These features include remembering where you left off in a movie, listing your favorite movies and series, and more.   

Delta Sync seatback also offers a host of day-of-travel tools for SkyMiles members designed to streamline their travel journey. The new My Flight category includes details tailored to each user about their connecting flights, including terminal and gate locations as well as scheduled connection times. SkyMiles members who log in to Delta Sync seatback will also receive real-time notifications delivered directly to their seatback screen about any adjustments to their connecting flight’s schedule or other pertinent trip details.  

Logging in to Delta Sync seatback follows a familiar process. Customers simply follow the two-step prompt on their seatback screen to seamlessly connect their SkyMiles account to the personalized experience using the Fly Delta app. 

BY THE NUMBERS

Since launching fast, free Wi-Fi in February 2023*:   

Teams led by Delta TechOps have diligently navigated the complex process of outfitting more than 650 aircraft with free Wi-Fi, one-by-one.  

Millions of fliers have joined Delta SkyMiles through accessing Delta Sync Wi-Fi, giving them access not only to free Wi-Fi but also to connected experiences that make travel on Delta unique, rewarding and memorable. 

More than 39 million travelers have enjoyed the aircraft as the ultimate platform for discovery – logging more than 45 million streaming-quality sessions onboard .  

SkyMiles members on more than 185 aircraft have enjoyed Delta Sync seatback. With over 161,000 seatback screens across more than 850 aircraft —more than double that of the nearest domestic competitor—the airline leads the industry in in-flight entertainment.  

*As of Feb. 29, 2023.  

WHY IS DELTA DOUBLING DOWN ON IN-FLIGHT CONNECTIVITY?

As high travel demand continues to highlight the importance of customer satisfaction across the airline industry, Delta is focused on delivering immediate benefits to customer loyalty. Traditionally, airline loyalty programs have been built on the idea of longer-term benefits—that customers should sign up, enjoy their travel, and over time, receive benefits for the loyalty they’ve shown. Delta’s shift away from this approach to one of immediate value reflects the airline’s commitment to staying ahead in a dynamic industry and keeping pace with evolving customer interests.   

By joining SkyMiles and filling out a profile, Delta Sync automatically uses that information to personalize customers’ experiences on flights. As customers deepen their relationships with Delta through these logged-in member experiences, the airline is able to serve them in new, in-the-moment ways, ultimately furthering their preference for the Delta brand.  

HOW IS DELTA PARTNERING WITH SATELLITE PROVIDERS TO BRING FREE WI-FI TO ITS FLEET?  

Delta utilizes best-in-class technology in collaboration with leading satellite internet service providers Viasat and Hughes to make its complex connectivity revolution a reality.  

Viasat technology delivers high-speed connectivity onboard domestic mainline routes today (with the exception of the 74 aircraft in Delta’s Boeing 717 fleet) and is expanding onboard the airline’s international-serving widebody fleets.  

Hughes is bringing streaming-capable connectivity to Delta’s fleet of more than 400 regional jets as well as to the Boeing 717 fleet.  

The technology from both suppliers will replace Intelsat systems (formerly known as Gogo).  

Both trusted partners play a crucial role in providing a consistent and enhanced in-flight connectivity experience for Delta passengers across various aircraft types and routes.

WHEN WILL FAST, FREE WI-FI BE AVAILABLE ACROSS DELTA’S GLOBAL FLEET?  

More than 650 aircraft are in service today with fast, free Delta Sync Wi-Fi, and Delta expects free Wi-Fi availability to represent more than 90% of total available seat miles (ASMs) by the end of 2024. Connectivity at this scale remains unmatched in the industry.  

Streaming-capable Hughes connectivity is on its way to Delta’s fleet of more than 400 regional jets as well as to its Boeing 717 fleet, with the first regional aircraft set to come online later this year. Select regional and international routes are expected to come online into 2025, including those serviced by Boeing 717 aircraft. 

As Delta outfits its widebody aircraft with upgraded Wi-Fi and rigorously evaluates its performance, free Wi-Fi will be phased by market as high-quality, reliable service becomes available. This strategy mirrors the approach taken with domestic installations in 2022 and aims to deliver a premium customer experience.  

HOW DO CUSTOMERS KNOW IF FREE WI-FI IS AVAILABLE ON THEIR FLIGHT?

Customers can visit  delta.com/wifi  for more information on what Wi-Fi service to expect on their next flight. During booking, Wi-Fi-ready aircraft are identifiable by the “fast-streaming Wi-Fi” indicator denoted on a search result.  

In addition, customers can reference pre-flight emails, app notifications or look for the following decal located near the boarding door: 

Customers can tell whether they are on a free Wi-Fi-ready aircraft by looking for the new decal located near the boarding door.

HOW DO CUSTOMERS CONNECT TO FREE WI-FI?

Delta Sync Wi-Fi is available from pushback to park. Once the boarding door closes, customers are free to connect to the onboard Wi-Fi network by selecting the “DeltaWiFi.com” network in their device’s settings. After connecting, customers enter their SkyMiles number and password.  

If a customer navigates away from Delta Sync on their personal device, they can return to the dashboard by simply entering deltawifi.com into a web browser on a mobile device, tablet or laptop connected to Delta Sync Wi-Fi.  

A parent or guardian can obtain Delta SkyMiles accounts for children younger than 16 so they can connect to Delta Sync Wi-Fi while traveling. 

CAN CUSTOMERS CONNECT ON MULTIPLE DEVICES AT THE SAME TIME? 

Yes. In fact, since the introduction of Delta Sync Wi-Fi, the airline has discovered that many people are actively using multiple screens simultaneously while flying, mirroring the experience in their living rooms. This insight came as Delta learned that offering fast, free Wi-Fi has not resulted in any decline in seatback engagement, something that was hypothesized before the introduction of Delta Sync Wi-Fi.  

WHAT IS THE EXPERIENCE FOR SOMEONE WHO ISN’T A SKYMILES MEMBER?  

For Delta Sync Wi-Fi:  

Customers without a SkyMiles account can join for free directly from the login page, if needed, to get immediate access to Delta Sync Wi-Fi.  

Customers who prefer to not have a SkyMiles account have the option to purchase Wi-Fi access. They will receive the same fast, reliable connection regardless of how they connect.  

Customers who pay for Wi-Fi access will still have access to the internet but will not have access to the personalized entertainment and offers from Delta’s partners via Delta Sync Wi-Fi. 

For Delta Sync seatback:  

Customers who choose not to pair their SkyMiles account to the seatback screen will still be able to enjoy the hours of hit movies, TV series and audio content but will not have access to the personalization features associated with the new logged-in experience. 

For more information on Delta’s Wi-Fi, visit delta.com/wifi. 

Through the warmth and service of the Delta people and the power of innovation, Delta never stops looking for ways  make every trip feel fit for you . 

1 Wi-Fi Terms of Use Apply. Available on most domestic flights.

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Moscow: Without Limits

As moscow booms, its convention and meeting venues are playing catch-up.

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As Moscow booms, its convention and meeting venues are playing catch-up by Edith Hall Friedheim In October 2006, a total of about 40,000 high-profile politicians, businessmen and show-business celebrities, most of them Russian, attended the four-day Millionaire Fair at Moscow’s Crocus City Exhibition Center to buy diamond-encrusted telephones and other indulgences most provincial Russians can only dream of. Dizzy from the wealth the oil boom has brought, a nouveau riche Russian elite are making up for decades of deprivation, creating lives ever and ever more bespredel (without limits). Tourism might be driving St. Petersburg’s economy, but Moscow is a commercial boomtown where entire neighborhoods of drab Soviet architecture are being replaced with smart shopping centers, nightclubs and glass-and-steel office buildings that tower above the rest of the city.

The area around Krasnaya Presnya, once a working-class quarter, has the greatest political and financial concentration, housing the White House, World Trade Center, Expocenter and other corporate megaliths. Originally the idea for a major trade center was initiated by Armand Hammer, who began doing business with the USSR in the 1920s and knew every Communist leader from Lenin to Gorbachev. Launched in 1980, along with its adjacent Mezhdunarodnaya Hotel, the first WTC was replaced in 2004 with a 21-story World Trade Center II, built between the original complex and a new Expocenter.

There’s no shortage of convention facilities in Moscow, but when it comes to claims of “state-of-the-art technology,” caveat emptor: What Westerners consider state-of-the-art can fall frustratingly short in other parts of the world. Of the three major meetings venues near Moscow’s fairgrounds, the World Trade Center (12 Krasnopresnenskaya Embankment (nab.), tel. 495-258-1212; www.wtcmoscow.ru) claims its 1,500-person capacity Congress Hall is the city’s largest and best equipped multi-purpose facility, no more, no less. The venue’s 28 adaptable function halls on two floors boast several thousand square feet of floor space and such support services as simultaneous translation, audio-visual equipment, overhead projector and screen, flipcharts and markers, and microphones. (These or similar services are provided by most Moscow business and hotel centers.)

The Manezh Exhibition Center (1 Manezhnaia St., tel. 095-292-4459;) has an unbeatable location near the Kremlin and a fascinating history that dates back to 1817, when the original building—now virtually replaced because of a deadly fire in 2004—was a riding school where Tolstoy had his first lessons.

The Mezhdunarodnaya Hotel, the “Mezh” to expats (12 Krasnopresnenskaya Embankment, tel. 095-258-2122; www.wtcmoscow.ru) has the advantage of sharing both the World Trade Center’s address and its 1,500-seat Congress Hall. And nearby, Expocenter (14 Krasnopresnenskaya Embankment, tel. 495-255-3733; www.expocentr.ru) has added a 600-seat Expo-Congress facility to attract the conference market. Although the fairgrounds in particular, and Krasnaya Presnya, its neighboring Fili, and the southern districts in general, can hardly be considered ideal starting points for exploring Moscow on foot, they do encompass Tolstoy’s House, the former Russian Parliament building, Victory Park and Moscow State University, all worth a visit.

Crocus City International Exhibition Center (4 Krasnogorsk, tel. 495-727-2598; www.eng.crocusexpo.ru) is one of Moscow’s most ambitious developments, part of a $28 million Crocus Expo complex that includes a marina, yacht club, helicopter pad, entertainment center, luxury shopping mall and up-market restaurants—Disneyland redux. As such, it managed to snare the 2006 Millionaire Club trade show for the second consecutive year. 900 delegates can convene in 226,042 square feet of floor space when the four conference halls of Pavilion 1 are combined. The Food Court in the same pavilion can dish up more than 1,000 Russian-style portions of blini and beef stroganoff at one time.

If the sleek, low-slung Crocus City complex defines “new” Russian architecture, the All-Russia Exhibition Center (Vserossiysky Vystavochny Center, tel. 495-544-3400; www.vvcentre.ru ) screams “Stalin Baroque” in all its excess. Ornate, monumental in size and scope—with 70 fountains, about 70 pavilions and wide promenades, the VVTs, as it is called today, was created by the Soviet government in 1939, enlarged during the 1950s to better glorify Soviet Republics, and finally left to fend for itself after the collapse of Communism. The current trade-fair-cum-shopping-center is as much a tourist attraction as a center of commerce. Closer to central Moscow the well-established Sokolniki Culture and Exhibition Center (1 Sokolnicheskiy Val, Pav. 4, tel. 495-995-0595; www.exposokol.com/eng) offers 13 function halls in 301,390 square feet of indoor space.

Every city in Russia has a Gostiny Dvor, a central covered market. Moscow’s, in Red Square (3 Varvarka St., tel. 095-298-5549; www.mitf.ru/eng) has undergone centuries of modification since it was first covered in brick in 1590 and later transformed in neoclassical style with Corinthian columns and arcades. In 1995 it gained a glass roof and its Atrium morphed into one of the city’s most fashionable exhibition venues.

Moscow may seem overwhelming at first, but its historic nucleus—Red Square and the Kremlin—is compact enough to see on foot. Heading any list of must-sees: Lenin’s Mausoleum, St. Basil’s Cathedral, the GUM department store and the Kremlin itself, which houses among other tsarist treasures Catherine the Great’s diamond-studded coronation crown and a collection of Fabergé eggs.

As to restaurants in central city, One Red Square (tel. 095-925-3600)— enter via the History Museum—features a menu culled from 200 years of traditional Russian recipes; it’s inexpensive for its location, and the cuisine is highly rated. Bosco, in the GUM department store (tel. 095-929-3182), is a cross between an Italian café and a Russian tearoom. What could be a better combination than cappuccino and views of the sun setting over St. Basil’s at dusk? Even Pushkin would approve of Café Pushkin (tel. 095-229-5590/91), a restored 19th-century mansion where the in-crowd dines on blini and black caviar. The café isn’t really a café at all, except for its ground-level bar open 24 hours. Upstairs the cuisine is strictly haute, with prices to match. But Café Pushkin is one of Moscow’s finest restaurants, and worth the splurge.

While most major Moscow hotels house conference facilities, the largest and best-equipped are not necessarily in the top properties or most central locations. One businessman recently praised the President’s “five-star conference rooms” while deriding its “four-star accommodations.” And the colossal, recently revamped 1970s Cosmos Hotel garners fewer than five stars in guidebooks, but its convention facilities are among Moscow’s most sophisticated. Conversely, the Mezhdunarodnaya, sharing the World Trade Center’s 1,500-seat Congress Hall and other business amenities, is a true five-star hotel in every respect except location; anyone looking for nightlife will find it inconvenient. And speaking of nightlife, local restaurants and nightclubs open, close, and change their addresses so often that hotel guests should consult their concierge desks for recommendations.

In Russian hotel ratings, stars are not as important as when a property was built or completely upgraded. Generally location determines price; the closer the property to the center of town, the more expensive. According to Natasha Bloom, Sales Executive with the Russian Travel Group, Moscow’s average $347 room rate qualifies it as the world’s most expensive city for lodging (especially in November, prime convention time), outdistancing New York and London. Yet there are bargains to be had.

The colossal (almost 1,800 rooms) Soviet-era Cosmos Hotel (150 Mira Prospect, tel. 095-234-1000; www.hotelcosmos.ru.) doesn’t have the five-star prestige of Moscow’s Marriotts or Méridiens, but it boasts one of the city’s most comprehensive convention and conferences venues, including a 1,000-seat congress/concert/ cinema hall, and multiple conference and exhibition halls. All this and an exhaustive Web site, albeit last updated in 1998, make it a standout in its class.

When easy access to Red Square and the Kremlin counts, it’s reassuring to book the brands with cache: Marriott, Hyatt, Kempinski. As the latest in Moscow’s inventory of elite central-city hotels, the ultra-deluxe Ararat Park Hyatt (4 Neglinnaya St., tel. 095-783-1234; www.moscow.park. hyatt.com) offers almost 4,000 square feet of business space in its well-staffed, 180-seat ballroom and smaller meeting rooms. Nearly everything is within walking distance, including the best restaurants. Its bar is also the crème de la crème of Moscow night spots.

As typically European in style and décor as the Ararat is modern, the Baltschug Kempinski (1 Baltschug St., tel. 095-230-6500; www.kempinski-commoscow.ru) has an unprepossessing façade and terrific views of the Kremlin and St. Basil’s Cathedral. Up to 180 people can rendezvous in two adequate-sized meeting rooms or sit down to dinner in an atrium that serves up to 230.

Marriott’s five-star flagship Grand (26 Tverskaya St., tel. 095-937-0000; www.marriott.com), the same company’s five-star Aurora Royal (11/20 Petrovska St., tel. 095-937-1000; www.marriott.com), and the slightly lower-end but enormous Renaissance (18/1 Olympijskij Avenue, tel. 095-931-9000; www.renaissancehotels .com) handle groups of up to 600 in as many as 28,000 square feet of floor space (Renaissance).

Less expensive than the Marriotts, the elegant Art Nouveau Metropol (1/4 Theater Passage, tel. 095-927-6000; www.metropol-moscow.ru), dating from 1903, is no slouch when it comes to celebrity guests, having hosted Leo Tolstoy, G.B. Shaw and JFK during its hundred-year history. Clients convene either in the main conference hall holding just under 300 people, or in five smaller rooms, ranging in capacity from 50 at a round table, to 150 in an amphitheater setup.

Another 19th-century landmark—somehow it also survived Stalin’s demolition of countless relics of the Russian “bourgeoisie"—the National Hotel, now Le Royal Méridien National (14/1 Okhatny Rd., tel. 095-258-7000; www.national.ru) was Lenin’s home in 1918. Refurbished during the 1990s, it now vies with the Metropol as Moscow’s grande dame, boasting views of the Kremlin its rival can’t match. The National’s 14 banquet halls and conference rooms service as many as 170 people.

Finally, the President (24 Bolshaya Yakimanka, tel. 095-239-3800; www. president-hotel.ru), once a pied-à-terre for high-ranking Soviet officials, and the Golden Ring (5 Smolenskaya Square, tel. 095-725-0100; www.hotel-goldenring.ru) are updated vintage Soviet, and both offer a full range of facilities.

GETTING THERE

Aeroflot (nonstop) From NY (JFK): business class $2,799–$4,798; economy class $459–$2,194 From Los Angeles: business class 3,599–$5,758; economy class $739–$2,638

AeroSvit (via Kiev) From NY (JFK): business class $1,859–$2,290 economy class $284–$1,444 From Los Angeles: AeroSvit only flies from NY. Buying a separate roundtrip from LA–NY on another carrier would be cheaper than buying its published interline fares

Air France (via Paris) From NY (JFK or Newark): business class $2,863–$6,674; economy class $383–$3,974 From Los Angeles: business class $3,300–$8,455; economy class $506–$5,564

Delta Airlines From NY (JFK nonstop): business class $2,943–$8,034; economy class $413–$4,054 From Los Angeles (via JFK): business class $3,300–$9,540; economy class $579–$5,564 Lufthansa (via Frankfurt or Munich) From NY(JFK or Newark): business class $2,863–$7,058; economy class $589–$4,046 From Los Angeles: business class $3,300–$8,838; economy class $779–$5,564

  • As GenAI offers assumptions underlying a company’s strategy, even its “off the wall” suggestions have value by helping the team break out of constricting boxes and consider new ones.
  • The best way to have a good idea is to have many. Organizations that benefitted from applying AI to innovation generated five times more ideas compared with those that reported no benefit from the technology.
  • Once the team identifies a set of promising ideas, GenAI can help winnow down the options—evaluating their relative desirability, viability, and feasibility—and then assist in refining the concepts.

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Innovation Strategy and Delivery

/ article, to drive innovation with genai, start by questioning your assumptions.

By  Alan Iny ,  Justin Manly , and  Luc de Brabandere

Key Takeaways

A company’s efforts to innovate can fall short for many reasons. Critical assumptions about customers, technologies, rivals, and innovation domains may not reflect current trends and circumstances. The diversity and quality of ideas in the funnel may be too low. Or, the organization may struggle to identify, prioritize, and invest behind the best ideas.

Whether the focus is on new products, services, processes, or business models, Generative AI (GenAI) can enhance and challenge the work of teams across all phases of the innovation cycle. (See Exhibit 1.) GenAI’s most obvious contribution is in idea generation and validation—the divergence and convergence phases of innovation. Yet it can play an even more important role in helping leaders confront and update the strategic assumptions at the foundation of their business and innovation strategies : the doubt phase of the cycle. Organizations that regularly question their assumptions are more resilient because they are more likely to see, and position themselves to benefit from, the shifts on which competitive advantage turns.

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Putting Doubt—and GenAI—to Work on Innovation

Innovation thrives on doubt , particularly in an era of disruption, and should be the first step of any creative exercise. We’ve long argued that thinking in new boxes beats thinking outside the existing box. Teams need structures within which to think—hypotheses about customers, technology, and the like to channel their creativity. Innovation teams that dive straight into the divergence phase without testing the soundness of their box risk trying to win at yesterday’s game—and merely getting to the wrong place faster.

So take the time to understand your existing assumptions, the “boxes” that contain and constrain your thinking, especially the hidden and implicit ones. And then stress test them—apply a doubt filter—before embarking on ideation. Which remain true and which are under strain? What combination of old and new assumptions should define the new box in which your ideation efforts should take place? Once defined and embraced, a new box for innovation creates urgency and focus: Why are we innovating? Where are we innovating?

GenerativeAI-Hero.jpg

GenAI can’t tell you when it’s time for a new box, but lacking the emotional bonds and biases that staff inevitably bring to an ideation effort, it can provide a valuable outsider’s perspective. By drawing on a vast body of knowledge, GenAI can make connections you might have missed that support or undermine the assumptions. Finally, the technology’s potential to confidently produce incorrect output and even “hallucinations” can, if played correctly, be an asset in helping teams rethink longstanding assumptions.

Unpacking the Boxes—and Creating New Ones

Generally, at the outset of the doubt phase of the innovation cycle, it’s a good idea to get all the key stakeholders together to identify and agree on the assumptions underlying your strategy. Which customer segments and priorities are you addressing and why? What are your key sources of competitive advantage in satisfying them, such as access to critical inputs, scale, and technological superiority?

Next, pressure test the assumptions. These old mental models may or may not remain valid. Are there signs that your chosen customers are growing less attractive or that their priorities are shifting? Are costs, technologies, or the competitive landscape evolving in ways that challenge your advantage?

Where assumptions are no longer valid or under pressure, lay out for each exactly how it needs to change—typically using a “from → to” exercise. This is especially important when the “from” is something hidden or implicit, like “this is how we’ve always done it” or “this is how everyone does it.” An example would be jet engine manufacturers moving from selling individual engines and separate maintenance services to selling hours of committed engine uptime. The “from → to” process sparks fresh, transformational thinking—and defines your “new box” for innovation.

Gen AI can help by coming up with potential assumptions you may have missed or identifying early warning signs that long-held, core assumptions may be reaching their expiration dates. Consider a simple GenAI prompt like, “I’m the CEO of [company name] and am kicking off a strategic review. What ten critical assumptions do you think are at the heart of my strategy—and for each, which do you think remain valid, which are invalid, and which are in danger?” The response can provide intriguing, enlightening, and valuable input for a leadership team exploring paths to innovation. Even GenAI information that comes from left field or seems off-the-wall can be useful if it forces the team to consider the argument thoughtfully before rejecting it. The key is to help the team break down constricting boxes.

Had GenAI been around in the 1980s, could it have helped department stores identify the fault lines under their strategies? They had long prospered by offering a broad, but not deep, selection of moderately-priced goods to the middle classes. For example, GenAI might have pointed out early signs of rising income inequality as the ratio of CEO pay to that of the average worker doubled between the late 1970s and late 1980s. It could have highlighted the rise of both low-end discounters and luxury specialty stores. It could have given executives permission to imagine a different and less hospitable strategic environment—and time to craft a response.

Getting Ideas on the Table

The next phase of innovation, divergence, entails generating a set of ideas that fit within your new or modified “box,” while otherwise withholding judgment. The goal is variety—eliciting as many fresh approaches as possible to rise to the innovation challenge. After all, the best way to have a good idea is to have many. And GenAI, well deployed, can make a big difference at the top of the innovation funnel. BCG’s 2023 global innovation survey found that organizations seeing impact from incorporating AI into their innovation systems generated five times more ideas compared with those that reported no benefit from using AI.

The divergence phase is all about asking questions, the right questions, to elicit useful ideas—from teams of people as well as GenAI. We hear a lot about the skyrocketing demand for “prompt engineers,” professionals who shape queries to ensure the best GenAI results. Yet this process isn’t new; trained innovation facilitators have been leveraging structured questioning techniques for years to improve the quality and diversity of the ideas they draw out from human teams. It’s no surprise that AI chatbots benefit from similar structuring.

To keep their innovation muscles limber—and to ensure engagement in both the activity and its outcomes—it makes sense for the human team to start the questioning process. GenAI can be brought in later to open the aperture and toss more ideas into the hopper. You can ask it to generate a long list of ideas, adjusting the “temperature” or randomness of its analysis to ensure a healthy mix of incremental and more wild ideas. You can direct it to develop ideas based on analogies from other industries. Ask it to list specific reasons a stakeholder might be raving excitedly about one of your products in the future, which can open new pathways for ideas, or to lay out what opportunities might emerge from a specific trend or input. Ask for creative solutions not only for new product ideas, but for process redesign or cost-cutting challenges or any issue you are facing where fresh possibilities could be needed. These might be great ideas in their own right, or they may spark new thinking or enhance existing ideas from the team.

One important point to recognize is that—given the training set of data on which it relies —GenAI is likely to give a competitor the same or similar answers to these types of questions. So, it’s essential for the innovation team members to take the ideas to the next stage by applying the lens of their organization’s competitive advantages to the process. How can an interesting idea from GenAI be strengthened by leveraging the organization’s purpose, specific expertise, customer or supplier relationships, scale, and the like?

Separating the Wheat from the Chaff  

Having a lot of ideas is great, but resources are finite. So it’s essential to find a way to select the most attractive ones to pursue among all those generated in the divergence phase. Let the humans start the process by creating a manageable list of the ideas that feel most exciting. Then bring in GenAI to help winnow down the options in the funnel—evaluating their relative desirability, viability, and feasibility—and then to assist in refining the concepts on the short list.

GenAI can, of course, help with concept refinement and visualization, producing compelling images and elevator pitches that can be tested with sales, marketing, and customers. But importantly, as in the doubt phase, it can be used as a devil’s advocate, leveraging its vast trove of data to challenge ideas. For example, Innovation CoPilot—a proprietary BCG tool currently in development—is a GenAI chatbot. By iteratively challenging ideas at each stage of the innovation cycle, it helps teams enrich and improve them.

While GenAI can provide substantial help on the road to innovation, human insight remains essential—both for coming up with new ideas and bringing them to life. After all, organizations are still led and staffed by people. To implement strategies, they need to understand, support, and be excited about them. They need to be proud of new products, services, and business models if they are to promote them. They need to remain part of the innovation and commercialization process.

Think of GenAI then as an amazingly fast, tireless, and smart intern who produces large quantities of output, but who isn’t always going to be right. Its role is not to take humans out of the creative process, just to make them better at it by pointing out old assumptions that box them in and stymie the quest for true innovation.

Headshot of BCG expert Alan Iny

Partner & Director, Creativity & Scenarios

Headshot of BCG expert Justin Manly

Managing Director & Partner

Headshot of BCG expert Luc de Brabandere

Senior Advisor

ABOUT BOSTON CONSULTING GROUP

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we work closely with clients to embrace a transformational approach aimed at benefiting all stakeholders—empowering organizations to grow, build sustainable competitive advantage, and drive positive societal impact.

Our diverse, global teams bring deep industry and functional expertise and a range of perspectives that question the status quo and spark change. BCG delivers solutions through leading-edge management consulting, technology and design, and corporate and digital ventures. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, fueled by the goal of helping our clients thrive and enabling them to make the world a better place.

© Boston Consulting Group 2024. All rights reserved.

For information or permission to reprint, please contact BCG at [email protected] . To find the latest BCG content and register to receive e-alerts on this topic or others, please visit bcg.com . Follow Boston Consulting Group on Facebook and X (formerly Twitter) .

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40 facts about elektrostal.

Lanette Mayes

Written by Lanette Mayes

Modified & Updated: 02 Mar 2024

Jessica Corbett

Reviewed by Jessica Corbett

40-facts-about-elektrostal

Elektrostal is a vibrant city located in the Moscow Oblast region of Russia. With a rich history, stunning architecture, and a thriving community, Elektrostal is a city that has much to offer. Whether you are a history buff, nature enthusiast, or simply curious about different cultures, Elektrostal is sure to captivate you.

This article will provide you with 40 fascinating facts about Elektrostal, giving you a better understanding of why this city is worth exploring. From its origins as an industrial hub to its modern-day charm, we will delve into the various aspects that make Elektrostal a unique and must-visit destination.

So, join us as we uncover the hidden treasures of Elektrostal and discover what makes this city a true gem in the heart of Russia.

Key Takeaways:

  • Elektrostal, known as the “Motor City of Russia,” is a vibrant and growing city with a rich industrial history, offering diverse cultural experiences and a strong commitment to environmental sustainability.
  • With its convenient location near Moscow, Elektrostal provides a picturesque landscape, vibrant nightlife, and a range of recreational activities, making it an ideal destination for residents and visitors alike.

Known as the “Motor City of Russia.”

Elektrostal, a city located in the Moscow Oblast region of Russia, earned the nickname “Motor City” due to its significant involvement in the automotive industry.

Home to the Elektrostal Metallurgical Plant.

Elektrostal is renowned for its metallurgical plant, which has been producing high-quality steel and alloys since its establishment in 1916.

Boasts a rich industrial heritage.

Elektrostal has a long history of industrial development, contributing to the growth and progress of the region.

Founded in 1916.

The city of Elektrostal was founded in 1916 as a result of the construction of the Elektrostal Metallurgical Plant.

Located approximately 50 kilometers east of Moscow.

Elektrostal is situated in close proximity to the Russian capital, making it easily accessible for both residents and visitors.

Known for its vibrant cultural scene.

Elektrostal is home to several cultural institutions, including museums, theaters, and art galleries that showcase the city’s rich artistic heritage.

A popular destination for nature lovers.

Surrounded by picturesque landscapes and forests, Elektrostal offers ample opportunities for outdoor activities such as hiking, camping, and birdwatching.

Hosts the annual Elektrostal City Day celebrations.

Every year, Elektrostal organizes festive events and activities to celebrate its founding, bringing together residents and visitors in a spirit of unity and joy.

Has a population of approximately 160,000 people.

Elektrostal is home to a diverse and vibrant community of around 160,000 residents, contributing to its dynamic atmosphere.

Boasts excellent education facilities.

The city is known for its well-established educational institutions, providing quality education to students of all ages.

A center for scientific research and innovation.

Elektrostal serves as an important hub for scientific research, particularly in the fields of metallurgy, materials science, and engineering.

Surrounded by picturesque lakes.

The city is blessed with numerous beautiful lakes, offering scenic views and recreational opportunities for locals and visitors alike.

Well-connected transportation system.

Elektrostal benefits from an efficient transportation network, including highways, railways, and public transportation options, ensuring convenient travel within and beyond the city.

Famous for its traditional Russian cuisine.

Food enthusiasts can indulge in authentic Russian dishes at numerous restaurants and cafes scattered throughout Elektrostal.

Home to notable architectural landmarks.

Elektrostal boasts impressive architecture, including the Church of the Transfiguration of the Lord and the Elektrostal Palace of Culture.

Offers a wide range of recreational facilities.

Residents and visitors can enjoy various recreational activities, such as sports complexes, swimming pools, and fitness centers, enhancing the overall quality of life.

Provides a high standard of healthcare.

Elektrostal is equipped with modern medical facilities, ensuring residents have access to quality healthcare services.

Home to the Elektrostal History Museum.

The Elektrostal History Museum showcases the city’s fascinating past through exhibitions and displays.

A hub for sports enthusiasts.

Elektrostal is passionate about sports, with numerous stadiums, arenas, and sports clubs offering opportunities for athletes and spectators.

Celebrates diverse cultural festivals.

Throughout the year, Elektrostal hosts a variety of cultural festivals, celebrating different ethnicities, traditions, and art forms.

Electric power played a significant role in its early development.

Elektrostal owes its name and initial growth to the establishment of electric power stations and the utilization of electricity in the industrial sector.

Boasts a thriving economy.

The city’s strong industrial base, coupled with its strategic location near Moscow, has contributed to Elektrostal’s prosperous economic status.

Houses the Elektrostal Drama Theater.

The Elektrostal Drama Theater is a cultural centerpiece, attracting theater enthusiasts from far and wide.

Popular destination for winter sports.

Elektrostal’s proximity to ski resorts and winter sport facilities makes it a favorite destination for skiing, snowboarding, and other winter activities.

Promotes environmental sustainability.

Elektrostal prioritizes environmental protection and sustainability, implementing initiatives to reduce pollution and preserve natural resources.

Home to renowned educational institutions.

Elektrostal is known for its prestigious schools and universities, offering a wide range of academic programs to students.

Committed to cultural preservation.

The city values its cultural heritage and takes active steps to preserve and promote traditional customs, crafts, and arts.

Hosts an annual International Film Festival.

The Elektrostal International Film Festival attracts filmmakers and cinema enthusiasts from around the world, showcasing a diverse range of films.

Encourages entrepreneurship and innovation.

Elektrostal supports aspiring entrepreneurs and fosters a culture of innovation, providing opportunities for startups and business development.

Offers a range of housing options.

Elektrostal provides diverse housing options, including apartments, houses, and residential complexes, catering to different lifestyles and budgets.

Home to notable sports teams.

Elektrostal is proud of its sports legacy, with several successful sports teams competing at regional and national levels.

Boasts a vibrant nightlife scene.

Residents and visitors can enjoy a lively nightlife in Elektrostal, with numerous bars, clubs, and entertainment venues.

Promotes cultural exchange and international relations.

Elektrostal actively engages in international partnerships, cultural exchanges, and diplomatic collaborations to foster global connections.

Surrounded by beautiful nature reserves.

Nearby nature reserves, such as the Barybino Forest and Luchinskoye Lake, offer opportunities for nature enthusiasts to explore and appreciate the region’s biodiversity.

Commemorates historical events.

The city pays tribute to significant historical events through memorials, monuments, and exhibitions, ensuring the preservation of collective memory.

Promotes sports and youth development.

Elektrostal invests in sports infrastructure and programs to encourage youth participation, health, and physical fitness.

Hosts annual cultural and artistic festivals.

Throughout the year, Elektrostal celebrates its cultural diversity through festivals dedicated to music, dance, art, and theater.

Provides a picturesque landscape for photography enthusiasts.

The city’s scenic beauty, architectural landmarks, and natural surroundings make it a paradise for photographers.

Connects to Moscow via a direct train line.

The convenient train connection between Elektrostal and Moscow makes commuting between the two cities effortless.

A city with a bright future.

Elektrostal continues to grow and develop, aiming to become a model city in terms of infrastructure, sustainability, and quality of life for its residents.

In conclusion, Elektrostal is a fascinating city with a rich history and a vibrant present. From its origins as a center of steel production to its modern-day status as a hub for education and industry, Elektrostal has plenty to offer both residents and visitors. With its beautiful parks, cultural attractions, and proximity to Moscow, there is no shortage of things to see and do in this dynamic city. Whether you’re interested in exploring its historical landmarks, enjoying outdoor activities, or immersing yourself in the local culture, Elektrostal has something for everyone. So, next time you find yourself in the Moscow region, don’t miss the opportunity to discover the hidden gems of Elektrostal.

Q: What is the population of Elektrostal?

A: As of the latest data, the population of Elektrostal is approximately XXXX.

Q: How far is Elektrostal from Moscow?

A: Elektrostal is located approximately XX kilometers away from Moscow.

Q: Are there any famous landmarks in Elektrostal?

A: Yes, Elektrostal is home to several notable landmarks, including XXXX and XXXX.

Q: What industries are prominent in Elektrostal?

A: Elektrostal is known for its steel production industry and is also a center for engineering and manufacturing.

Q: Are there any universities or educational institutions in Elektrostal?

A: Yes, Elektrostal is home to XXXX University and several other educational institutions.

Q: What are some popular outdoor activities in Elektrostal?

A: Elektrostal offers several outdoor activities, such as hiking, cycling, and picnicking in its beautiful parks.

Q: Is Elektrostal well-connected in terms of transportation?

A: Yes, Elektrostal has good transportation links, including trains and buses, making it easily accessible from nearby cities.

Q: Are there any annual events or festivals in Elektrostal?

A: Yes, Elektrostal hosts various events and festivals throughout the year, including XXXX and XXXX.

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From iPhone to webcam.

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Simply place your iPhone against the powerful MagSafe-compatible mount and start chatting or streaming hands-free. It’s a seamless way to pair your iPhone and TV together to enhance your video calling experience.

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Wide range of tilt from -20 to +30 degrees adjusts to give an ideal camera angle for your home or work environment.

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Moscow metro launched a new secure Wi-Fi network

MaximaTelecom launched a closed network in the moscow metro, which will be free for users who agree to watch ads. Most likely, the company, operating in the metro for seven years, decided to do it after the scandal with the data leak.

It should be noted that MaximaTelecom is the Russian telecommunication company engaged in the development and commercialization of public wireless networks since 2004; the operator of Europe's largest public Wi-Fi network.

The company MaximaTelecom begins open testing of the closed Wi-Fi network in the Metropolitan using Hotspot 2.0 technology. Since January 2019, testing of this network was available only to employees of the company.

According to Boris Volpe, MaximTelecom CEO, Wi-Fi in the Moscow metro will become the largest secure public network in Europe after the introduction of Hotspot 2.0 technologies. Open technology testing will take three months.

According to a company representative, this network has protection against automatic connection to phishing points. In addition, the Hotspot 2.0 technology includes radio encryption. Thus, the user is protected from traffic interception between the access point and the client device.

It is interesting to note that the launch of the new network could be a delayed reaction of the company to the scandal with the leak of user data. Recall that in April programmer Vladimir Serov reported a major vulnerability in Wi-Fi of MaximaTelecom. According to him, it allowed attackers to obtain phone numbers of all connected passengers, as well as unencrypted data about users, such as phone number, gender, age.

MaximaTelecom recognized the existence of the vulnerability and reported that it was promptly closed turning off the option to store data on the movement of users between stations. Roskomnadzor sent a request to find out details, but violations of the rights of users were not recorded.

“With the development of LTE services by mobile operators, the need for Wi-Fi services in the subway, encrypted or not, is reduced,” commented MForum expert Alexei Boyko.

Earlier E Hacking News reported that it was found out that Tele2 is monitoring subscribers using a dangerous script. The company gets access to the data due to the mass implementation of scripts via CDN.

Las Vegas and NTT deploy largest private 5G network in US

Intel accelerating the next era of wireless with Wi-Fi 7

Next Generation of Wi-Fi 6E coming to Apple enterprise

Face payments introduced in Moscow metro in 2021

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