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North America Online Travel Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Report Covers North America Online Travel Agency Industry Analysis and It is Segmented by Service Type (accommodation Booking, Travel Tickets Booking, Holiday Package Booking, And Other Services), Mode of Booking (direct Booking and Travel Agents), Booking Platform (desktop and Mobile/tablet), And Geography (the United States, And Canada). The Market Size and Forecasts for the Online Travel Market in North America in Value (USD) for all the Above Segments.

  • North America Online Travel Market Size

Online Travel Market Summary

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North America Online Travel Market Analysis

The Online Travel Market size is estimated at USD 235 billion in 2024, and is expected to reach USD 375.04 billion by 2029, growing at a CAGR of 9.80% during the forecast period (2024-2029).

The growing hospitality industry was helping the market studied to record more transactions in the region. In the United States, the growing number of international travelers visiting the country for leisure trips and the rising business travel within the country are driving the country's online travel market. On the other hand, Canada's online travel market is driven by millennials, and the increase in international travelers is also encouraging growth. The market in Canada is dynamic, a combination of several internationally recognized brands and their operating partners.

The ongoing COVID-19 pandemic largely hit the North American region, resulting in a sudden drop in revenues and the number of transactions during 2020. However, the North American online travel market is expected to grow with the continued expansion of the travel industry. The market is expected to overserve competition and increasing activity from Asian players like Ctrip, which is expanding further in the region, especially in the United States. It offers potential competition to homegrown international players such as Airbnb and others.

  • North America Online Travel Market Trends

The Expanding Tourism Industry in the United States is Helping the Market in Recording More Transactions

The tourism sector is on a growth path in the United States, owing to the country's rising number of tourist arrivals. Chinese tourists account for the highest spenders among the other tourists and are growing in recent years, and for luxury hotel companies, the Chinese are the second-largest source. For instance, Four Seasons Hotels and Resorts stated that China is its second-largest source market. Revenue from Chinese travelers increased steadily for Four Seasons, with double-digit growth in revenue in recent years, and thus the total number of transactions. People traveling to the United States for business purposes, health, and wellness purposes are also on the rise, and leisure travel to the country is helping the online travel market record a growing number of transactions.

Online Travel Market: Visitors to the United States, In Million, 2019-2022

High Internet Penetration in the Region is Helping the Market in High Revenue Generation

North America is one of the regions with the highest internet penetration rates globally. This high penetration rate is one of the major driving factors for users to participate in online travel booking. The recent trends revealed that the desktop is a dominant mode of accessing and booking online travel agencies. As per recent publications in North America, more than 75% of travelers are booking tickets online through their desktops. The mobile penetration rates show the shift towards this platform. It is still significantly lesser compared to desktop usage. However, the use of mobile phones, especially with the launches of mobile applications by travel booking agencies, is expected to drive the market with more mobile bookings during the forecast period in the region.

Online Travel Market: Revenue Generated by the Type of Booking Platform, in Percentage (%), in 2022

North America Online Travel Industry Overview

The Online Travel Market in North America is expected to be competitive with major players like Airbnb, Expedia, and Booking.com, among others. The market is expected to be moderately consolidated. Yet, due to the strong market activity, like the entrance of new players from the global market and the rise of startups within the region, the market is foreseen to be volatile.

North America Online Travel Market Leaders

Booking Holdings

TripAdvisor

*Disclaimer: Major Players sorted in no particular order

Online Travel Market Concentration

North America Online Travel Market News

  • Dec 2022: Airbnb launches service allowing American renters to host apartments. The move comes when people are looking to earn additional income as higher food, transportation, and housing expenses continue to squeeze household budgets, deepening the cost-of-living crisis in the country.
  • April 2022: American Airlines announced an expanded partnership with the Expedia Group, including more customization options for travelers booking the carrier's flights through Expedia.

North America Online Travel Market Report - Table of Contents

1. INTRODUCTION

1.1 Study Assumptions and Market Definition

1.2 Scope of the Market

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMERY

4. MARKET INSIGHTS AND DYNAMICS

4.1 Market Overview

4.2 Market Drivers

4.3 Market Restraints

4.4 Market Opportunities

4.5 Porter's Five Forces Analysis

4.5.1 Bargaining Power of Suppliers

4.5.2 Bargaining Power of Buyers

4.5.3 Threat of New Entrants

4.5.4 Threat of Substitutes

4.5.5 Intensity of Competitive Rivalry

4.6 Technological Trends Influencing the Market

4.7 Impact of COVID-19 on the Market

5. MARKET SEGMENTATION

5.1 By Service Type

5.1.1 Accommodation Booking

5.1.2 Travel Tickets Booking

5.1.3 Holiday Package Booking

5.1.4 Other Services

5.2 By Mode of Booking

5.2.1 Direct Booking

5.2.2 Travel Agents

5.3 By Booking Platform

5.3.1 Desktop

5.3.2 Mobile/Tablet

5.4 By Geography

5.4.1 United States

5.4.2 Canada

6. COMPETITIVE LANDSCAPE

6.1 Market Concentration Overview

6.2 Company Profiles

6.2.1 Airbnb

6.2.2 Expedia

6.2.3 Travelzoo

6.2.4 TripAdvisor

6.2.5 Booking Holdings

6.2.6 eDreams

6.2.7 American Express Global Business Travel

6.2.8 Travel Leaders Group

6.2.9 JTB Americas Group

6.2.10 Travel and Transport Inc*

  • *List Not Exhaustive

7. FUTURE OF THE MARKET

8. DISCLAIMER

North America Online Travel Industry Segmentation

The online travel agent market consists of sales of travel services through online channels. Online travel agents or agencies are individuals or companies with websites allowing consumers to book travel-related services via the Internet. The report covers a complete background analysis of the Online Travel Market in North America. It includes an assessment of the emerging trends by segment, significant changes in market dynamics, and a market overview.

The Online Travel Market in North America is segmented by service type (accommodation booking, travel tickets booking, holiday package booking, and other services), mode of booking (direct booking and travel agents), booking platform (desktop and mobile/tablet), and geography (the United States, and Canada). The report offers market size and forecasts for the Online Travel Market in North America in value (USD billion) for all the above segments.

North America Online Travel Market Research FAQs

How big is the online travel market.

The Online Travel Market size is expected to reach USD 235 billion in 2024 and grow at a CAGR of 9.80% to reach USD 375.04 billion by 2029.

What is the current Online Travel Market size?

In 2024, the Online Travel Market size is expected to reach USD 235 billion.

Who are the key players in Online Travel Market?

Airbnb, Expedia, Booking Holdings, TripAdvisor and eDreams are the major companies operating in the Online Travel Market.

What years does this Online Travel Market cover, and what was the market size in 2023?

In 2023, the Online Travel Market size was estimated at USD 211.97 billion. The report covers the Online Travel Market historical market size for years: 2020, 2021, 2022 and 2023. The report also forecasts the Online Travel Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

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North America Online Travel Industry Report

Statistics for the 2024 North America Online Travel market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. North America Online Travel analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

North America Online Travel Market Report Snapshots

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Crossing the border during the pandemic: 2020 in review

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  • Tourism share of gross domestic product - Canada (Third quarter 2023) 1.67%

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Transportation Statistics: Interactive Dashboard

The interactive Dashboard for Air Travel is based on estimates from the Airport Activity Survey and the Aircraft Movement Statistics Survey. The Airport Activity Survey collects data on passengers enplaned and deplaned and cargo loaded and unloaded at Canadian airports. The Aircraft Movement Statistics Survey collects data on aircraft movements in Canada. Transportation Statistics: Interactive Dashboard

Canadian Tourism Activity Tracker

Canadian Tourism Activity Tracker

The Canadian Tourism Activity Tracker was an experimental product designed in 2021 to assess recovery of tourism activity in Canada. As currently designed, the Tracker has fulfilled this purpose and will no longer be updated after the December 2022 release.

About the Tourism Statistics Program

The Tourism Statistics Program produces detailed statistics on travellers travelling to, from and within Canada, as well as information on travellers' characteristics and spending. The program also provides information to the Canadian System of Macroeconomic Accounts which produces data on travel and tourism expenditures, employment and gross domestic product.

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Related Travel Research

Canada travel market report 2020-2024.

Free for Open Access Subscribers

After experiencing a record-setting year for travel in 2019, the Canadian market faced significant downturn due to the coronavirus pandemic. Curtailed by strict mobility restrictions and the closure of its borders, the travel industry shrank by 65% in 2020. The Canadian airline sector was among the hardest hit, and packaged travel remains in flux as the segment consolidates and reorganizes. Online penetration increased and is expected to continue rising.

This Phocuswright travel research report provides market sizing, projections and key segment analysis for the Canadian travel industry through 2024.

Lorraine Sileo

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38 Online Travel Booking Statistics & Trends of 2024

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Even if the travel and tourism industry is recovering, there have been substantial changes in how people travel.

We’ve seen a significant change, both in terms of how frequently people travel as well as how they plan, book, and manage their trips.

To investigate these recent developments, the best place to do so is online, as that’s where most people book and pay for their travel rather than through pricey travel agencies.

In this article, we've gathered some intriguing online booking statistics that’ll give you a sneak peek into changing tastes and behaviors of travelers for post-pandemic tourism.

Whether you're a travel company looking to take advantage of travel trends or a traveler looking for the most popular destinations, this post is for you.

Key Online Travel Booking Statistics

  • The size of the global online travel market is predicted to reach $1.2 trillion in 2027 .
  • 50% of travelers spend less than a week doing the research before departing on vacation.
  • 87% of visitors desire to travel sustainably.
  • The most lucrative online travel market is in Asia-Pacific.
  • The average traveler makes 38 website visits before deciding and making a booking.

General Online Travel Booking Statistics

1. 72% of employees are enthusiastic and prepared to take their next business trip this year..

If all relevant safety precautions are followed, at least 45% of travelers worldwide are willing to fly for business to attend a conference or business event.

Online travel booking trends and stats show that 48% of business travelers are willing to provide their health information.

According to a survey by Expedia, the average number of business trips for 38% of the respondents was once every two to three months. 32% make one or more business trips per month .

Whats Ahead for Business Travel

2. 86% of travel agents favor improving the customer experience to increase online digital travel sales.

According to 74% of the online booking companies polled, purchasing and selling travel arrangements can be simpler. In the coming 12 months, the following factors are anticipated to increase travel intention:

  • Mobile applications that provide travel notifications (44%).
  • Check-in via self-service (41%).
  • Cashless transactions (41%).
  • Flexible refunds and guarantees (40%).

3. 63% of travelers believe technology is crucial for limiting health risks in a post-pandemic environment.

(SaleCycle)

Three issues top the list of worries for survey respondents among leisure travelers today:

  • Concern about catching COVID-19 (41%).
  • Requirements for quarantine or self-isolation in certain places (41%)
  • Travel-related last-minute adjustments or cancellations (37%)

4. The preferred payment methods for online travel bookings are UPI and e-Wallets.

Countries all over the world are transitioning to cashless systems. Paying for airlines, hotels, car rentals, and other services have become easier with the help of PayPal, Alipay, Google Pay, and Amazon Pay.

Travel App Statistics & Trends

5. online travel bookings reached their highest level of $755 billion in 2019, then fell 46% to $403 billion in 2020..

Online travel bookings then climbed to $613 billion in 2021. Booking Holdings continued to be the leading digital travel agency business in 2021. The big three achieved over 60% of revenue growth last year.

6. Only 27% of consumers preferred booking trips through apps.

(TripAdvisor)

Those that did, liked some of the distinctive characteristics they provided, such as:

  • Notifications of price alerts (79%)
  • How quickly reservations could be made (39%)
  • The additional functionality (30%)

7. App-enabled digital travel firms observed an increase in mobile bookings.

Following the launch of travel apps, some businesses reported a rise in the percentage of people booking online via mobile. Mobile travel booking statistics also demonstrate that travel app users aren't devoted to their apps and often delete them once they've served their purpose.

In fact, about 50% of users delete their travel app within a month of downloading it. Numerous of these are presumably caused by the fact that the app is no longer needed.

8. The majority of mobile users favor travel apps over mobile websites.

(Travelport)

The decision is primarily influenced by customer experience. Users prefer the travel apps' lightning-fast experiences, as they are typically smoother and easier to use than a mobile web page.

When comparing costs, many people also complain that making a reservation on a mobile web page is difficult. Switching between various websites and options on a mobile phone isn’t like on a desktop computer, which is far much easier.

Users Want Apps, Not Mobile Websites

9. Booking.com is the most downloaded online booking app over the past four years.

(StratosJets)

It recovered from a decline in the previous year in 2021. TripAdvisor, trivago, and Skyscanner have also had trouble reaching 2019 numbers.

Hopper was the most popular online travel app in the US in 2021. Airbnb downloads decreased in 2021 , while Vrbo, its primary rival, surged to 10.5 million.

Online booking stats also show that 17% of Americans purchased a travel app subscription to aid in their travel preparation last year. Furthermore, 83% of US adults want to make travel bookings online.

Mobile vs. Desktop Booking Statistics

10. even though mobile drives the most online traffic, it’s still underutilized as a tool for online bookings..

(Travelport Digital Report)

About 80% of American consumers still like using their desktops or laptop when making a reservation. Worldwide, these figures are consistent; in France, 33% of travelers book on their mobile phones . In Germany, it's 15%, and in the UK, 25%.

The fact that the same consumers who book through the desktop site are content to conduct their research online makes this trend even more unexpected.

Share of Bookings By Device

11. 72% of mobile bookings happen in the 48 hours that follow last-minute Google searches containing the terms “today” and “tonight.”

Google search statistics also show that 44% of individuals who make online bookings do so on a mobile device and 64% on a desktop.

That represents a change from 2021 when 41% of reservations were made on mobile phones and 59% on desktop computers.

Data from StratosJets also show that the percentage of customers who give up on their travel purchases is 91% for mobile users and 85% for desktop users.

12. Before deciding on their vacation itinerary, 83% of tourists conduct research on their mobile devices.

(Think With Google, AdColony)

Recently, people have been changing how they use their phones to plan trips. 70% of mobile users look for activities to do when traveling, 66% check for appealing locations, and 58% decide on their lodging choices.

Furthermore, 87% of corporate travel managers and business travelers alike want a more straightforward booking procedure, and 42% of respondents, planning a trip is more difficult than going on one.

Booking & Travel Planning Statistics

13. videos and images are the two most vital factors influencing decisions among travelers during the consideration stage of trip preparation..

(Hospitalitynet)

When choosing hotel rooms online, consumers also consider a hotel's ability to display its amenities and guest experience.

The biggest turnoffs for most leisure travellers are boring displays, unattractive food photographs, and unattractive hotel rooms.

14. Approximately 72% of brand-new clients will conduct some kind of research before making a booking.

Only 6% of individuals say they don't believe customer reviews, compared to 15% of customers who don't trust companies without reviews.

According to these figures, hotels and travel agencies have nothing to lose by requesting online reviews. Only 22% of individuals will post a review if they aren't asked to , which rises to 80% when businesses actively urge customers.

Some businesses worry about the fallacy that only dissatisfied customers post reviews, which is not true. According to travel industry statistics, only 5% of reviews will be unfavorable, with an average of 95% being favorable.

Hotels and digital travel companies must use SEO and powerful social media tactics to have a strong online presence and increase online sales.

That’s because many potential clients rely on social media and an online presence when making travel bookings. According to Google, the most well-liked online products have an average rating of 4.2 to 4.7 and about 39 reviews.

15. 29% of those who make reservations prefer direct travel bookings.

Reasons include the ability to:

  • Request additional amenities (28%).
  • Look for the best deal (21%).
  • Searching for loyalty programs (21%).
  • Negotiate prices (18%).
  • Discover rewards for direct booking (11%)

16. It's projected that by 2023, over 700 million people will purchase a flight online.

Furthermore, 70% of all consumers use a mobile device to research flights

17. Half of all American travelers spend weeks researching before departing on vacation.

However, the second category of customers has their trip planned for months. These consumers look for activities in the twelve weeks preceding their trip rather than making air or hotel bookings.

According to online hotel booking statistics, older travelers (aged 55+) are more inclined to make reservations more than four months in advance , while younger travelers (aged 18 to 34) tend to put off online travel research until the last month or week.

18. 41% of travelers prefer to use online travel agencies (OTAs), while 29% use travel operators or agents.

According to demographic data, those under 35 years are more likely to book hotels using OTAs. 70% of respondents said they would use an OTA to make a reservation if hotel sites and OTAs had equal prices.

Even though using a physical travel agency can save passengers up to $452 and four hours of preparation time per trip , only 24.3% of Americans use them.

Most online sales in the travel industry currently occur on one-stop digital stores that let customers plan their entire trip on one website . By the end of the year, these corporations will control 41% of the online travel sales market.

Research from Hospitalitynet shows that 12% of visitors believe that using booking websites should be significantly faster and easier than making online hotel bookings using hotel websites directly.

Some main factors influencing consumer decisions are security, ease of use, loyalty discounts, and reliable online reviews from the OTAs.

19. Travelers who plan their trip spend 47% less on lodging than their more impulsive counterparts who book while traveling.

They also spend 81% less on transportation. This less impulsive online travel booking segment provides a desirable target market for online companies that sell reservations across various categories.

Many people conduct travel-related searches on online travel sites like TripAdvisor and Expedia. According to TripAdvisor, which recorded 224 million travel bookings in a single month, 80% of travelers will spend about four weeks researching a destination before booking.

20. Hotel websites account for two-thirds of all digital travel booking revenues.

That’s surprising because TripAdvisor and Booking.com receive millions of visitors each month. You might think they are the ones driving up most of the revenue.

Furthermore, 60% of consumers believe digital travel bookings are their most expensive online purchase. Many customers have higher expectations for bookings now that more businesses are paying attention to the customer experience.

90% of all consumers say they expect a personalized experience from their virtual travel assistant when they book their trips online, which isn’t surprising. Customer dissatisfaction may contribute to low conversion and cart abandonment rates since many travel websites are still comparatively outdated.

These figures imply that the market for digital bookings is huge and underserved. Online travel booking services should look at their sales funnel to determine why they are losing so much business.

21. Digital worldwide travel sales are currently rising at a pace of 15.4%, and online hotel bookings are growing at a rate of 10.3%.

(ThinkWithGoogle)

Google reports that Monday is the most common day for conducting travel-related searches and booking, while Saturday is the least popular day. The same survey revealed that most hotel bookings happen between 6 am and 10 am.

Sustainability Travel Booking Statistics

22. sustainable tourism is one of the biggest travel trends for 2022 because of the threat posed by climate change..

2017 was designated as the UN's “International Year of Sustainable Tourism for Development,” which encouraged sustainability concerning the industry's sociocultural, economic, and environmental facets.

More and more travelers are becoming more conscientious of their decisions. According to a different poll, 70% of international travelers say they would book a hotel sooner if they knew it was green and sustainable.

A Reciprocal Burden

23. In 2022, 63% of travelers are prepared to put more effort into making more environmentally friendly travel decisions.

(Booking.com, The Vacationer)

That’s a 10% increase from 2021. 30% of travelers say they'll choose more environmentally friendly options when researching travel online before booking, even if it causes them inconvenience.

52% of respondents intend to choose more environmentally friendly options when booking travel, but only if doing so won't inconvenience them . 57% said they would like to stay in accommodations with sustainability certification.

24. 87% of visitors desire to travel sustainably.

(TravelAgentCentral)

According to a survey of travelers, 81% of respondents said they value sustainable travel.

Of those, 50% claim that news stories about dire climate change events have influenced their choices to make more environmentally friendly travel arrangements. Therefore, 33% would rather go outside of the busiest times to avoid adding to the congestion.

More and more people want to reduce their environmental effects at home and abroad, but they encounter several obstacles. The following are the major global barriers to traveling more sustainably:

  • Costs: Expensive alternatives (42%)
  • Lack of Knowledge/Certification: unable to make travel more sustainable (32%).
  • Time restraints: traveling sustainably would take time (22%).
  • Destination: The alternatives are limited (22%)
  • Luxury/comfort: Sustainable travel falls short of their expectations for comfort or luxury (20%).

Businesses in the tourism industry must figure out how to inform and encourage sustainable travel. Visitors researching travel online should learn what various hotels are doing to encourage environmentally friendly practices and how they respond to economic and environmental changes.

25. Sustainability and carbon footprint were listed as the top factor by 7% of survey respondents when making vacation plans.

(The Vacationer)

Online hotel booking statistics show that 56% of those surveyed concurred that they don't actively look for eco-friendly lodging options but will book one if it's convenient. With 67% of high-income travelers saying they would rather spend money on a better hotel room and experience.

Many hotels are now concerned that implementing sustainable projects may harm their bottom line. Accommodation quality becomes less important as more tourists prioritize experiences. The following are some motivating elements for eco-conscious travel:

  • Being moved by natural sights when traveling themselves (60%)
  • Observing the effects of tourism in other places (54%).
  • Recognizing the advantages of sustainable tourism (47%).
  • 42% of people report the negative effects of unsustainable tourism in their own nation.
  • Feeling bad about their environmental impact (32%).

26. 23% of travelers choose to travel locally to reduce their carbon footprint.

Global travelers are paying more attention to the distance traveled and their transportation modes. Online travel booking statistics show that more than one in five use travel websites to look for bike rentals and public transportation options in their intended location.

33% of respondents said they would be prepared to spend an additional $50 to $250 on travel to reduce the journey's carbon footprint. Those who stayed at a sustainable hotel in the previous year did so to:

  • Lessen the carbon impact on the environment (41%).
  • Discover the culture of the region (33%)
  • Better community engagement (31%).

User Behavior in Online Travel Booking

27. booking a trip takes americans 29% longer on average in 2022 than in 2019..

(Tripadvisor)

52% of American tourists place a higher value on the time they spend researching travel online than any other aspect of the booking process. 55% of Britons share this sentiment.

People take 6% longer to arrange a trip in Germany, while this number rises to 16% in Australia. While Australians spend 60% of their time preparing for trips, Singaporeans spend 68% visiting local travel sites and researching travel online before booking.

28. 43% of Americans dislike making travel reservations.

According to travel industry statistics, a third of families find it extremely time-consuming to conduct online hotel bookings and look for the best flights, while 23% don't enjoy planning vacations.

When booking reservations, one in three tourists put flexibility ahead of everything else. Another challenge for travelers is the lack of transparency in making travel reservations. Too many options to compare can sometimes get difficult.

Digital booking statistics show that booking a trip isn’t among the top three simplest online purchasing experiences. Above it is online restaurant bookings, clothing purchases, and online browsing and purchasing physical and digital items.

29. The average traveler makes 38 website visits before deciding and making a booking.

45% of vacationers prefer to arrange their entire trip on a single website that offers choices for flights, lodging, auto rentals, and extras.

According to research, nearly 42% of consumers take more than five years to make vacation reservations . 60% of questioned tourists think there are too many hidden fees and expenses when choosing a trip.

Online Travel Booking Market Share

30. the online travel booking industry is expected to grow by $204.81 billion by 2026..

(ResearchAndMarkets)

The publisher has closely watched the online travel booking platforms market and is anticipated to increase by a CAGR of 4.91% between 2022 and 2026.

A comprehensive analysis, market size and forecast, trends, growth drivers, challenges, and vendor analysis for about 25 vendors are in this study on the online travel booking platform market.

The research provides a comprehensive overview of the current state of the global market, the newest drivers and trends, and the general market environment.

The market is driven by the widespread use of smartphones, as well as by the growing concentration of online travel companies.

31. The digital travel market is predicted to increase from $800.72 billion in 2021 to over $1.2 trillion in 2027.

Over the past ten years, most sectors have gone digital. Particularly, the travel industry has continued to make enormous efforts to develop its online presence.

Review and travel-related e-commerce websites make up most of the online travel booking industry. It allows customers to conveniently reserve from home and frequently entices them with packages and cost-cutting options.

As a result, many tourists now prefer to plan their trips online rather than through traditional brick-and-mortar travel firms.

The primary worldwide digital travel market is also driven by rising consumer spending power, government initiatives to promote tourism, increasing internet and credit card usage, and new online segments.

It’s no surprise the yearly value of the travel business. It’s expected to be over $1.2 trillion in the coming years.

Most of the increase in online travel will come from the rising popularity of bookings made through websites like Booking.com, TripAdvisor.com, Skyscanner.com, etc., for international hotels and flights.

Global Online Travel Market

32. Expedia and Booking.com have acquired rival websites and mobile apps to increase their market share.

(BusinessofApps)

Kayak, Priceline.com, and Agoda are owned by Booking.com, while Expedia Group owns trivago, Orbitz, Vrbo, and Travelocity.

Expedia and Booking.com have expanded their services to include flights, taxis, car rentals, cruises, and excursions to increase their travel portfolio.

The business strategy is the same across the board; the app gets a tiny commission for each booking. Like past travel agents would arrange the airline, ground transportation, hotel, and events in a packaged trip, the goal is to be a one-stop vacation destination.

Airbnb also initiated this augmentation in 2016 with the launch of Experiences. In response to the pandemic preventing short-term travel. It also began to promote long-term stays in 2020. Services for co-working and transportation might be next on their list.

Even though Booking, Expedia, and Airbnb are the three main platforms, there are still several others, including Hopper, Hotels.com, Skyscanner, TripAdvisor, and Trip.com, that either compete in a particular market (flights for Skyscanner; hotels for Hotels.com) or operate a similar one-stop shop for all things travel-related to Booking and Expedia.

33. From 2021 to 2027, the global online travel market will expand at a CAGR of 10.58%.

(Booking.com)

The international online travel market is divided into two types: Online Travel Agencies and Direct Travel Suppliers. OTAs are becoming the world's most popular method of making reservations.

One of the best examples of digital change in business and society over the past 25 years has been the development of online travel agents.

OTAs have developed into digital marketplaces that provide direct access to digital travel options for B2C and B2B clients. OTAs are a cross between an e-commerce platform and a travel agency.

34. It’s anticipated that the travel accommodation sector will continue dominating digital travel services.

Travel accommodations are now the largest contributor to the travel market as a result of enterprises expanding globally due to globalization. Online booking is accessible for various travel accommodations, including hotels, resorts, vacation rentals, and more.

35. The online booking market is divided into mobile/tablet and desktop segments based on the type of device.

Due to its ease, comfort, and all-day accessibility, digital travel booking via a mobile, tablet, and desktop is the preferred method for most young travelers. Consumer habits in digital media are always evolving.

Mobile usage is steadily increasing, while desktop usage is steadily declining. Even said, these patterns are still evolving quickly, so the internet travel sector must adjust.

According to online booking statistics by STRATOS, 82% of all travel bookings worldwide occurred without a human being involved in the process.

Statistics on Online Travel Booking Demographics

36. baby boomers are the ones driving the growth of the online travel industry..

(Statista, TripAdvisor)

The online travel market comprises Millennials, Generation X, and Silver Hairs. However, Baby Boomer travelers with more money, time, and a strong desire to travel dominate the market.

They look for novel traveling experiences and engage in active vacations that include sightseeing and learning about different cultures. OTAs must change to reflect the preferences of younger travelers as they grow more involved and important in the travel industry.

Most Gen Xers and Millennials are wary of conventional advertising and would rather rely on word-of-mouth. In 2022, digital travel businesses that continue to rely on stock images and conventional advertising will observe a gradual decline in their clientele.

37. 60% of Millennial travelers are willing to spend more to get what they expect.

(CondorFerris)

34% are delighted to plan their trip through an agency. The 25–40-year-old Millennial age group includes business travelers and people just starting their professional lives.

Compared to travelers in the higher age category, these travelers are more likely to spend money on the trip, as they place a significantly greater emphasis on traveling for experiences.

They want to see and do unique things in unusual places without dealing with tedious details like hotel reservations. Digital travel booking statistics also show that this age group prefers to use travel companies for all their trip arrangements.

Although they use travel agents to make their hotel reservations, 52% of them will visit the hotel's website to learn more. Agents who present themselves as authorities in a particular field are quite successful with millennials.

Travel sales will increase for an agent who can provide distinctive experiences and intimate knowledge of the top accommodations, restaurants, and locations—especially if they can also maintain a strong social media presence.

38. According to online travel stats, the most lucrative travel market is in Asia-Pacific.

Geographically speaking, Asia-Pacific has the most potential for growth in the online boom, with China and India representing the most attractive markets. The emergence of the middle class, increased disposable money, and wider adoption of Internet services contribute to the growth.

While Ctrip's online travel agency dominates the Chinese travel sector, India's top OTAs are Yatra and Cleartrip. OTAs are increasingly being used to make reservations in the area.

What the Future Looks Like for the Online Travel Booking Industry

Online travel booking is here to stay. That means travel companies should constantly reinvent themselves and adapt to keep up with fast-evolving developments.

With some of the highest cart abandonment rates among all online industries, tourism also struggles to benefit from mobile-friendly websites.

These online travel booking statistics somewhat reflect the inherently competitive nature of hotel bookings, but they also show that all travel agencies need to modernize their marketing and sales strategies. The first thing to get the best live chat software :

  • The LiveChat installation process is super easy and comes with a free WordPress plug-in. The chat platform offers personalized customer support with the help of AI and the customer's recent history.
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  • Tripadvisor
  • The Vacationer
  • GlobeNewswire
  • Travel Weekly
  • Booking.com
  • Marketsampler
  • Hospitalitynet
  • Think With Google
  • Travelagentcentral

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What are you looking for?

50 online travel booking statistics (latest 2024 figures).

Bradley Williams

Did you know that online travel booking had a $521 billion market size in 2023 ? And that this is estimated to hit $1 trillion in 2030 ?

As technology becomes a crucial part of our lives, the way that travellers plan and book their trips today have evolved. 

There are now websites and mobile apps to buy flight tickets, reserve cheap hotel rooms , and book travel experiences.

With the constant changes in traveller’s behaviour and consumer trends, it can be important to understand how researching is done for travels.

This includes understanding more deeply about the online travel booking market, the global leaders in this industry, as well as the current trends and how mobile booking compares to websites.

Today we have some interesting statistics about online travel booking for you. 

From the number of online travel companies there are currently to how the Coronavirus pandemic has impacted online booking.

Sources: With each stat, I have included the source for the data. Please go to the end of this post for a complete summary of all the sources and articles used here.

Travellerspoint

Online travel booking popular questions

What percentage of bookings are made online.

By 2019, 57% of all travel bookings were made online. Meanwhile, 68% of all sales in travel & tourism are made online in 2022.

travel sales channel

What is the most popular travel booking site?

Booking.com was the most globally visited travel and tourism website in September 2023, when it received 554.5 million visits .

Which are the two largest online travel agencies worldwide?

In September 2023, Booking.com and Tripadvisor received around 554 million and 156 million visits, respectively.

most visited online travel agencies

How much is the global online travel sales?

In 2018, global online travel sales made $694 billion, a 10.4% increase compared to the previous year

Online travel booking main findings

  • Online sales will generate 76% of revenue in the travel & tourism sector by 2028
  • Among the many online travel agencies worldwide, Booking reported the highest revenue in 2021
  • Marketplace bookings experienced a dramatic increase from 3.2% in 2017 to 9.1% in 2018, while direct online bookings fell from 79.2% to 66.7%
  • 39% of users would download an app over using the mobile website because of the speed, while 30% enjoy the increased functionality of a mobile app
  • 4 in 5 hotel customers who have been asked to leave a review do so
  • Between 2016 and 2021, the portion of online travel sales via mobile has been steadily increasing compared to desktop or laptop, from only 36% to nearly 50% of all digital travel sales
  • Around 50% of users in 2020 claimed that they made more last-minute travel bookings during the pandemic

Online travel booking market

What percentage of travel bookings are made online?

1. According to Statista, online sales will generate 76% of revenue in the travel & tourism sector by 2028.

Online travel booking is continuously taking up the travel booking market, and Statista estimates that by 2028, online sales will make up 76% of all revenue in travel and tourism.

2. In 2021, the online travel market size worldwide was $432 billion.

3. this figure rose slightly to $475 billion in 2022 and $521 billion in 2023..

The latest data on the global online travel agent industry stated that the market size in 2023 was $521 billion.

4. The online travel market size is predicted to reach over $1 trillion by 2030.

And with the rise of the digital nomad movement , the Internet will continue to play an increasingly large role in the travel industry.

online travel market size

5. The Singaporean online travel market size was the highest amongst selected Southeast Asian countries, with the gross merchandise value (GMV) recorded at $7 billion in 2023.

In comparison, in 2023, the Philippines saw an online travel market size of $3 billion.

6. In 2018, global online travel sales made $694 billion, a 10.4% increase compared to the previous year.

[JerseyIslandHolidays]

7. By 2019, 57% of all travel bookings were made online.

Travel bookings include accommodation, flight, tour, and other related activities.

8. Even back in 2012, 9 in 10 people researched their holiday online before making reservations, whereas 8 in 10 booked their holiday online.

[TravelWeekly]

Online travel booking has been a huge thing this past decade. In 2012, 90% of people conducted online research before booking their holidays. Meanwhile, 80% of people did their bookings online.

Online travel companies

What are the leading online travel agencies in the world?

9. Among the many online travel agencies worldwide, Booking reported the highest revenue in 2021.

In 2021, Booking.com was the online travel agency with the highest revenue.

10. Their revenue has consistently increased from $1.41 billion in 2007 to a record high of $15.07 billion in 2019.

11. as of december 2022, booking.com has a market cap of $78,171 million, making it the global market leader..

In terms of the online travel company market, Booking.com dominated with $78.17 billion in market capitalization in December 2022.

Market cap of leading online travel companies

12. The second place goes to Airbnb with a market cap of $54,137 million.

Meanwhile, Airbnb has the second highest market capitalization with $54,137 million .

13. In the US in 2018, Tripadvisor used to be the leading travel website as it attracted 18% of all online users.

In 2018, the most popular travel website in the US was Tripadvisor, which was used by 18% of American online travel users .

14. Hotels.com ranked fourth at 11%, while Booking.com and Expedia placed sixth and seventh with 9% each.

15. booking.com was the most globally visited travel and tourism website in september 2023, when it received 554.5 million visits..

In terms of website visits, Booking.com is the most visited travel and tourism website in the world. It received 554.5 million visits in September 2023 alone.

16. With 156 million visits in September 2023, Tripadvisor is the second most visited travel and tourism website worldwide.

Online travel booking trend.

How many people make travel bookings online?

17. The majority of travellers in the US claim that they’d spend less than a week researching once they have decided to travel.

[Facebook IQ]

Most travellers from the US spend less than a week researching their travels.

18. The most popular day of the week for people to book trips on is Monday, while Saturday is the least popular.

[TrekkSoft]

TrekkSoft referred to 3 random data points between August and September 2019.

19. Meanwhile, the busiest time of day for booking is 10am CET. 6am CET is usually the least busy time.

20. marketplace bookings experienced a dramatic increase from 3.2% in 2017 to 9.1% in 2018, while direct online booking fell from 79.2% to 66.7%..

From 2017 to 2018, there was a significant increase in marketplace booking from 3.2% to 9.1%. On the other hand, less people booked directly on travel accommodation and company websites (from 79.2% to 66.7%).

21. By 2023, 700 million guests will book hotel rooms online.

It is estimated that 700 million guests will be booking their hotel rooms online by 2023.

22. A survey in the US in 2023 revealed that the most popular brand for flight search engine online bookings was Expedia.

This was a representative online survey with 2,405 consumers in the US.

23. Meanwhile, the most popular option for hotel and private accommodation online bookings in the United States was Booking.com, with Hotels.com and Expedia following.

Mobile and app travel booking.

How do mobile travel bookings compare with app bookings?

24. 39% of users would download an app over using the mobile website because of the speed, while 30% enjoy the increased functionality of a mobile app.

[SaleCycle]

Two of the most popular benefits of mobile apps compared to websites are the increased speed and functionality.

25. 1 in 5 users also report better user experience as a major reason for downloading a travel booking app.

20% of users also report that they download travel booking apps because of the better user experience.

26. Moreover, 11% download the app for the reward and discount the company offers.

Meanwhile, only 11% of users download a travel booking app for the reward and discounts they get.

27. Between 2016 and 2021, the portion of online travel sales via mobile has been steadily increasing compared to desktop or laptop, from only 36% to nearly 50% of all digital travel sales.

The last 5 years have been an important period for the growth of online travel sales via mobile as it increased from 36% to almost 50% of all digital travel sales.

US digital travel sales by device

28. In 2018, 82% of travel bookings were online either through websites or mobile applications.

29. nearly half (48%) of mobile phone users would be happy to book and plan a trip to a new place only using their mobile device..

37% of millennial parents actually rely on online reviews when picking where to visit.

30. The conversion rate for bookings made via mobile phone is only 0.7%, less than half of bookings made through desktop at a 2.4% conversion rate.

People are more likely to go through with their bookings when accessing websites through desktop (2.4% conversion rate) than mobile (0.7%).

31. 46% of all solo travellers make their hotel bookings by mobile.

[Phocus Wire]

Online travel booking is very important for solo travellers. In fact, 46% rely on mobile apps and access to book their hotels.

32. In 2022, the most downloaded OTA app worldwide was the Booking.com mobile app, which had 80 million total downloads on iOS and Google Play in that year.

The second place was secured by Airbnb, which had approximately 52 million mobile app downloads in 2022.

33. Between 2023 and 2027, the travel segment of the mobile app market is expected to increase by a total of 64%, or $0.8 billion, until it reaches $2 billion by 2027.

Reviews in online travel booking.

How many customers leave reviews when booking travels online?

34. 4 in 5 hotel customers who have been asked to leave a review do so.

35. meanwhile, 22% of customers would write a review without being requested..

22% of hotel customers always leave a review without being asked.

36. 95% of all reviews by travellers are positive.

An overwhelming majority (95%) of hotel reviews by customers are positive.

hotel reviews

37. Tripadvisor’s report states that 96% of users think that reading reviews is important for their booking process.

[TripAdvisor]

83% of users usually refers to reviews before deciding on a hotel, while 76% depends on guest-uploaded travel photos for decisions.

38. According to SaleCycle, 54% of guests have written at least one review in the last 12 months.

More than half of all guests have written at least one review in the last year.

Coronavirus and online travel booking

How did the Covid-19 pandemic affect the online travel booking sector?

39. Booking.com’s revenue dropped from $15 billion in 2019 to only $6.8 billion in 2020.

The Covid-19 pandemic has caused Booking.com’s revenue to decrease by more than half in 2020, to just $6.8 billion.

40. Expedia, the online travel agency making the second highest revenue, experienced a similar decrease from $12 billion the previous year to around $5.2 billion in 2020.

41. tripadvisor’s revenue fell by almost 55% from $1.56 billion in 2019 to $604 million in 2020..

The popular travel destination and accommodation website, Tripadvisor, also saw a dramatic 55% decrease in revenue from $1.56 billion in 2019 to $604 million in 2020..

42. Around 50% of users in 2020 claimed that they made more last-minute travel bookings during the pandemic.

COVID-19 on travel booking behavior

The future of online travel booking

What will online travel booking look like in the future?

43. According to SaleCycle, 30% of guests in a hotel who interact with a Chatbot would spend more than those who don’t.

Chatbots in hotel websites can play a crucial role in customer spending.

44. Almost 7 in 10 travellers use voice search technology when planning their trip.

70% of all travellers worldwide use voice search technology during the planning stage of their trip , and it’s reasonable to assume that this percentage would increase.

45. 67% of high-income tourists choose to spend money on experiences over expensive hotel rooms.

A majority of high-income tourists claim they would choose to spend more money on travel experiences than expensive hotel rooms.

46. 73% of tourists say that they plan to stay in an eco-friendly accommodation within the next year.

Region specific online travel booking statistics, 47. in canada, the top two products on a “travel product online bookings” survey in 2023 were hotels and flight tickets..

The travel survey was done online among 2,006 respondents in Canada , in which the top answers had been hotels and flight tickets.

48. The same top two answers came up in a similar survey in the US.

In the US, the travel survey was conducted among 10,011 respondents.

49. In 2023, the “travel product online bookings” survey in the UK also revealed hotels and flight tickets as the most common answers.

British respondents of a 2023 travel survey revealed that the most booked travel products online were hotels and flight tickets.

50. The same series of survey showed that in India, the top two most popular type of online booking for travel products were long distance train tickets and hotels.

Interestingly, when the survey was conducted among 4,034 participants in India , the top two answers changed.

In 2023, the most popular type of travel products that Indians tend to book online are hotels and long distance train tickets.

To conclude, it’s safe to say, based on data at least, that the online travel booking market will only grow and become more prevalent. 

As we expect the market size to increase and take over traditional booking methods, travel-related businesses would benefit from developing their online booking system, especially where corporate and business travel is concerned.

Among the many online travel companies worldwide, Booking.com was the one to record the highest revenue back in 2020. 

Meanwhile, Tripadvisor leads in terms of website visits as it became the most visited travel and tourism website.

While revenue for most companies had fallen due to the Coronavirus pandemic, this was to be expected as other businesses also experienced a decrease during this trying time.

At the same time, people have made more last-minute travel decisions in this pandemic era.

We can easily assume that online websites and mobile apps play a crucial role in their planning and booking.

We hope these statistics have been useful to help you understand more about online travel booking! 

Did we miss any important information? 

Drop your comments and thoughts down below.

Interested in our other statistic guides?

  • Europe Travel & Tourism Statistics
  • Female Travel Statistics
  • Family Travel & Tourism Statistics
  • RV Industry Statistics
  • Travel Weekly
  • Trip Advisor
  • Phocus Wire
  • Facebook IQ

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International Travel Survey (ITS)

Detailed information for fourth quarter 2017.

Record number:

The primary objective of the International Travel Survey (ITS) is to provide statistics on travellers, to and from Canada, their characteristics of travel and spending levels.

Data release - May 28, 2018; July 24, 2018 (preliminary annual); July 30, 2019 (final annual)

  • Questionnaire(s) and reporting guide(s)

Description

Data sources and methodology, data accuracy.

The electronic questionnaires (e-questionnaires) and Air Exit Survey (AES) are components of the International Travel Survey (ITS) together with the Frontier Counts (record number 5005). It is an ongoing survey conducted by Statistics Canada since 1972 to meet the requirements of the Balance of Payments (BOP) of the Canadian System of National Accounts. The survey provides a full range of statistics on international travellers (visitors to Canada and Canadian residents returning to Canada), including detailed characteristics of their trips such as expenditures, activities, places visited and length of stay. In addition to fulfilling BOP requirements, the information collected in the questionnaires is used by the Tourism Satellite Account (TSA), Canada Border Services Agency (CBSA), Destination Canada, provincial tourism agencies, the United States Department of Commerce, the OECD, banks, investment companies, other private sector industries and independent researchers. The information is also used for reporting to international organizations such as the World Tourism Organization (WTO), the Organization for Economic Co-operation and Development (OECD) and the Pacific-Asia Travel Association (PATA). The AES started in the year 2000 for overseas visitors and in the year 2011 for U.S. visitors. The primary objective of the AES is to improve the quality and reliability of trip and traveller estimates for foreign air travellers to Canada, from major and emerging markets. The e-questionnaire component of the survey began in 2013, with the distribution of invitation cards to travellers (Canadian, American, and Overseas) who have entered at one of 137 designated Canadian ports of entry. The mail-back questionnaires were last used in 2014.

Statistical activity

The survey is currently administered as part of the International Travel Survey (ITS) Program. The program has been conducted by Statistics Canada since the 1920s to meet the requirements of the Canadian System of National Accounts (Balance of Payments (BOP)). Through the years, the need for detailed characteristics of travellers for market research and tourism industry planning was gradually incorporated in the ITS program. Today, the ITS provides a full range of statistics on the volume of international travellers and detailed characteristics of their trips such as expenditures, activities, places visited and length of stay.

  • Additional documentation

Reference period: The quarter in which the traveller crossed the border. For Canadian Residents, it is the quarter when the traveller returns to Canada from a trip outside the country. For foreign travellers, it is the quarter when the traveller arrives in Canada.

Collection period: Brief collection periods, known as stints, occur at air and land ports of entry across Canada every month of each quarter.

  • International travel
  • Travel and tourism

Target population

The International Travel Survey targets all Canadian residents who return to Canada and all American and overseas residents entering Canada, except diplomats and their dependents, refugees, landed immigrants, military, crew and former Canadian residents. With the Air Exit Survey, it also targets American and overseas travellers returning directly to the USA or to selected overseas countries. The targeted countries are those from which we attract the most travellers. The population observed by the e-questionnaire survey differs slightly from the target population. The questionnaires are directed at international travellers who use popular modes of transportation to enter Canada and who enter through ports with a significant amount of traveller traffic. Accordingly, invitation cards for the e-questionnaire are distributed at 137 designated ports of entry. These ports of entry constitute approximately 53% of all Canadian ports but account for the vast majority of international travellers who enter Canada or Canadian residents who return to Canada. Invitation Cards are actively distributed to travellers who enter Canada by one of the following modes of transportation: automobile, commercial plane, commercial bus or commercial boat (Vancouver Seaport only). In 2016, nearly 97% of all international travellers enter Canada using these modes of transportation. For each port involved, a sample proportional to the number of travellers who crossed the border the previous year is created, using data from the Frontier Counts. In 2000, the AES was added to gather information on non-resident international travellers who leave Canada on direct flights to countries other than the United States. The number of interviews targeted at each airport for a particular month and a particular overseas country is approximately proportional to the square root of the number of travellers from that country who cleared customs through the port during the same month of the previous year. Based on the targeted sample sizes by port, month and country of residence, the commercial flight schedules are consulted in order to choose a representative sample of flights; balancing as best as possible Canadian versus foreign carriers, chartered versus non-chartered flights, and days of departure. The airports surveyed are: Halifax, Montreal, Toronto, Calgary and Vancouver. In August 2011, the AES was extended to the United States air commercial travellers in the United States waiting areas of Toronto, Vancouver and Montreal airports. In January 2012, it was extended to Ottawa and Calgary airports (until December 2013 for Calgary). In February 2012, it was extended to Halifax airport. In 2017, 24,604 records from non-resident travellers and 35,213 records from resident travellers were used to produce estimates, including ITS e-questionnaires and paper Air Exit Survey questionnaires. In October 2017, the AES was expanded to five additional airports (Quebec, Winnipeg, Saskatoon, Edmonton and Victoria). In 2017, pilot tests were conducted to assess the effectiveness of contacting international travellers, not just at borders, but at other key points of interest, including national galleries and museums, information centers and other touristic sites. 262 of the ITS e-questionnaires received from non-resident travellers are from these tourist sites.

Instrument design

In August 1999, during the development of the Air Exit Survey for overseas visitors, some testing occurred in different airports. The main points observed during the testing were the time required to conduct the interviews, the quality of the data obtained from the distribution of the questionnaire by Statistics Canada interviewers versus personal interviews, the potential response rate as well as logistics required to conduct the interviews. As a result, personal interviews were chosen over the distribution of questionnaires. Data collection for the AES started in January 2000. Testing of the AES for American visitors occurred in 2011, which consisted of informal, face-to-face interviews with respondents awaiting their flight at Ottawa International Airport. A team of four interviewers approached travelers and administered the questionnaire to non-Canadian residents. Respondents were also asked a few follow-up probing questions once the questionnaire was completed to gauge their understanding. The use of tablets for collection of the AES data was tested in January 2017 in Toronto Pearson and Ottawa. A redesign of the ITS survey commenced in 2011 and was implemented in 2013, with a reduction in paper questionnaires from five to two and the introduction of the e-questionnaire. The mail-back questionnaires were last used in 2014. The e-questionnaire version of the paper questionnaire was thoroughly tested by members of the project team before implementation. The first phase consisted of specially-prepared test cases to verify specific functionality. In the second phase, data corresponding to actual trips was entered, to test both the performance and user-friendliness of the tool. Cognitive testing of the e-questionnaire was conducted by Statistics Canada's Questionnaire Design Resource Centre (QDRC) in both Ottawa and Montreal. A pilot test was carried out between March 26 and March 31, 2012. The goals of the pilot test were to test operational procedures and the on-line response application, and to estimate the take-up rate.

This is a sample survey with a cross-sectional design.

The International Travel Survey is a sample survey that targets all Canadian residents who return to Canada and all American and overseas residents entering Canada (with the exceptions mentioned previously). Information about the travellers entering Canada is based on historical data extracted from the Frontier Count system. This system provides detailed information about the number of travellers that came to Canada by the ports of entry (land ports, airports, seaports). It is at this level of the ports of entry that the distribution of the electronic questionnaires or the Air Exit Survey interviews can take place.

Data sources

Responding to this survey is voluntary.

Data are collected directly from survey respondents.

The questionnaires are used to secure quarterly information on the characteristics of international travellers and trips. These details include purpose of trip, size of travelling party, places visited, activities participated in during the trip, length of trip and trip spending. These components of the survey are used to update the Canadian Balance of International Payments. In addition, the federal and provincial governments, the tourism industry, businesses and the general public use quarterly and annual estimates of international trip and traveller characteristics. The questionnaires are obtained via two methods: the electronic questionnaire surveys submitted on-line by travellers who received an invitation card and the Air Exit Survey of Visitors to Canada completed on electronic tablets by Statistics Canada interviewers at select Canadian airports. Under certain circumstances paper questionnaires were used in 2017. Before 2017, only paper questionnaires were used. The electronic questionnaire is a sample survey where invitation cards are distributed only to part of the international traveller population. Canada Border Services officials hand out an invitation card to travel parties on entry or re-entry to Canada. The cards are distributed to residents of United States or overseas countries visiting Canada and Canadian residents returning from trips outside Canada. The recipients of the invitation card are asked to fill out the electronic questionnaire on-line after the trip is complete, using the web address provided on the card. A stint distribution system has been developed to survey international travellers based on the previous year's traffic. A stint consists of a selected period of several days during which invitation cards are distributed to all eligible travellers as defined above. Each port of entry involved in this scheme receives, for each of its stints, a specific quantity of cards and a date to start the distribution. On the start date, the officers hand out the cards on a continuous basis to the appropriate travelling population until all cards have been distributed. The number of invitation cards sent to CBSA for distribution in 2017 was about 400,000 for all Canadian and overseas travellers. Additional questionnaires are also obtained from U.S. and overseas travellers returning directly to their country of origin by commercial air (the Air Exit Survey of Visitors to Canada (AES)). Countries from which we attract the most visitors are targeted by the AES. These countries include the United Kingdom, France, Germany and Australia as well as a number of emerging markets, such as China, Japan, India and South Korea. Statistics Canada interviewers conduct personal interviews with overseas travellers while they await their return flights to these targeted overseas countries. These interviews are conducted each month at the international airports in seven cities (Halifax, Montreal, Ottawa, Toronto, Calgary, Edmonton and Vancouver) during a collection period lasting 5 to 7 days. In 2017, about 7,800 interviews were completed. The interviewing team consists of interviewers of different language skills, enabling interviews to be conducted in the native language of the travellers where possible. The questionnaire is available in 10 languages. In March 2017, the AES implemented data collection via tablets, using paper questionnaires only as a backup. United States air commercial travellers complete the AES at the international airports in eleven cities (Halifax, Québec, Montreal, Ottawa, Toronto Pearson, Winnipeg, Saskatoon, Calgary, Edmonton, Vancouver and Victoria) In 2017, about 2,800 interviews were conducted.

View the Questionnaire(s) and reporting guide(s) .

Error detection

Survey processing serves to make the data suitable for tabulation and producing estimates through data editing, coding, and imputation. All reported data on electronic and AES questionnaires are captured, coded and verified. As part of the International Travel Survey modernization initiative, a new editing system has been developed with a greater focus on automation. Manual intervention will only be used when data fail edits and an automated resolution is not available. Some errors occur in the data capture process such as an incorrectly recorded field, or missing data on the questionnaire. These errors must be located and corrected. Edit rules are designed to ensure the data are consistent with known characteristics, and that questionnaire entries are valid responses given the question. For example, some ports of entry can only permit certain modes of entry. If an automobile is recorded in a response as a traveller's mode of entry into an airport, then the data entry is corrected. To make this correction the instance is investigated and either the port is changed, or the mode of entry is changed accordingly. In addition, if all transportation costs are included in a package cost, but are also included in the entries for fare to enter Canada and fare to leave Canada, then the entries are corrected to remove the duplication of reported expenditures. A number of variables have been derived on the data file by combining items from the questionnaire in order to facilitate data analysis. For example, expenses reported on package tours must be broken down into spending components and reported data for trips that involved multiple entries into Canada must be separated. The ITS also asks respondents for information on any packages or inclusive trips purchased. This purchase is not reported in the expenditure section on spending while in Canada. Consequently, packages are separated according to the components covered within the collective package cost, and added to the relevant expenditure categories. From the ITS definition of a trip, any exit from Canada marks the end of a trip. Respondents might report several trips under this definition within their completed questionnaire. These trips must be separated to allow for consistent analysis. Finally, all variables that are required in further analysis are created and calculated.

A certain amount of data imputation is performed in the ITS whenever fields are missing within a questionnaire, or when an insufficient number of questionnaires are received to meet the ITS objectives. In the International Travel Survey, the target population (international travellers) are partitioned into imputation groups, based on port of entry and on selected traveller characteristics, such as country of residence, mode of entry and duration of stay. Total imputation (i.e. imputation of entire questionnaires) is performed for any imputation group, also called Port Factor Group (PFG), for which we have received an insufficient number of questionnaires for a given quarter. Estimates are generated by PFG, and thus a minimum number of questionnaires must be used to provide quality estimates for the PFG. In instances where the minimum number is not met by received questionnaires from the current quarter, a sufficient number of questionnaires, selected amongst questionnaires from the same quarter of the five previous years belonging to the PFG are added to the current year's sample of that PFG for the reference quarter. For 2017, rates of total imputation are as follows: Canadian residents 98.8%, United States residents 85.5% and overseas residents 13.3%. Total imputation is also carried out for several PFGs or strata that are outside the scope of the questionnaire distribution. These PFGs refer to modes of entry that are not targeted by the questionnaire distribution (train, private plane or boat, motorcycle, bicycle, foot, etc.) or to ports of entry that do not distribute questionnaires. There are 52 PFGs for which Statistics Canada does not receive any questionnaires. These represent less than 3% of the target population. For these out of scope PFGs, the characteristics of travellers are estimated using total imputation. These imputed questionnaires are duplicates of questionnaires that were obtained in 1990 for the same quarter and same PFGs. When total imputation has been used in this manner, the quality of the subsequent estimates may be compromised due to limitations in available questionnaires that can be brought forward to the current quarter's sample. For example, if there are very few questionnaires available in past quarters, the current quarter's estimates may be of poor quality.

For estimation purposes, the responses obtained through the questionnaires are treated as a simple random sample from the total traffic in each stratum although the sample selection methodology is typically stint sampling. A stint is a predetermined time period during which sampling activity is taking place. The calibration groups (or post-strata) are defined by three elements: (1) port or group of ports of entry, (2) type of entry formed by combinations of mode of transportation used (car, air or other modes), length of stay (same-day or overnight), route of entry to Canada (direct from the U.S., direct from overseas of from overseas via the U.S.) and (3) the quarter of the trip. The data may in fact be subject to some degree of "distribution bias" due to the fact that not all categories of travellers are represented in the questionnaire distribution or to a non-response bias due to the fact that the individuals replying may not be representative of the travelling population. Also, because it is known that travellers who conduct long trips have a tendency to respond less than travellers on shorter trips, a calibration, also known as "bias adjustment", is made to address this for certain U.S. and Canadian commercial air travellers. The adjustment is done by using information obtained from the E311 Customs Declaration forms, completed by all travellers entering by commercial air. A distribution of the travellers is obtained by trip purpose (personal or business) and by length of trip; short (a week or less), medium (one to two weeks) and long (more than two weeks). This distribution is used to adjust survey estimates such that they align better with E311 Customs Declaration cards' data (population data from the Frontier Counts). The progressive implementation of the Primary Inspection Kiosk (PIK) by the Canadian Border Services Agency, which started in March 2017, will bring changes to the way the bias adjustment is done. For the United States travellers coming to Canada by car through the largest land ports equipped with the Integrated Primary Inspection Line (IPIL) system, another calibration is performed and is related to the state of residence. It is based on the vehicle state registration information obtained from the IPIL system. This adjustment is done so that ITS survey estimates better reflect the distribution of travellers by state of residence, especially those from the states that provide the largest volume of travellers. From 2013 onward, a generalized variant of the raking-ratio is used for weighting adjustment of overseas travellers. This method, based on linear programming, ensures exact matching to constraints defined by country of residence, purpose-duration groups, and combinations of region and mode of entry. Region of entry is included since the majority of overseas travellers arrive at a small number of airports. The following tables (see Additional documentation link, below) provide for the Canadian Residents, for the American Visitors and for the Overseas Visitors, the calibration groups (or post-strata) that are used for estimation purposes. There are 153 calibration groups for the Canadian Residents, 154 calibration groups for the American Visitors, and 81 calibration groups for the Overseas Visitors. For each of the stratum (or calibration groups), also referred to as Person Factor Group, it is possible to obtain the number of travellers arriving to Canada from the Frontier Counts system. These control totals are used for weighting the questionnaires returned by international travellers entering/re-entering Canada. In the case of the key points pilot tests, there was a distribution bias because not all visitors to Canada had the possibility of receiving an invitation card. In order to compensate for it, the questionnaires that were received from the key points' distribution had to be weighted separately against the visitor counts at each specific location. After the weights from each specific site were obtained, these weighted questionnaires were integrated in the ITS global weighting in order to maintain consistency with the Frontier Counts. The current weighting system used for ITS already enables the use of specific weights for given questionnaires.

Quality evaluation

Supplementary distribution of the International Travel Survey took place from January 2010 to August 2013 at high volume land ports such as Fort Erie, Niagara Rainbow, Windsor, Sarnia and Sault Ste-Marie in Ontario, Lacolle in Québec, as well as Douglas and Pacific Highway in British Columbia. As a result, a significantly increased number of questionnaires of the International Travel Survey were filled and returned by travellers during this time period. This resulted in better estimates of the characteristics and spending of international travellers at these border crossings that affect their comparability with estimates of previous and subsequent years. Caution should be exercised in time series analyses for the implicated provinces and at the national level. The extension, in August 2011, of the Air Exit Survey to include United States commercial air travellers has improved the quality of current estimates concerning United States commercial air travel to Canada as compared to historical estimates. Consequently, use caution when comparing current and historical estimates for this flow of travellers. Some variables, such as length of stay and trip purpose are revised in consideration of the data given by the Frontier Counts Survey. In this context, "revised" refers to the bias adjustment that is made in the production of weights. The weights are adjusted to reflect benchmarks obtained from the administrative data which are used to produce frontier counts. Since additional information is obtained for some portion of the population, (such as; purpose and duration of trips for a sub-population of air travellers or state of origin of US Visitors coming to Canada by automobile), an adjustment of the estimates can be made to reflect these categories. This can help in addressing potential bias present in the samples of questionnaires. Under the present operational conditions, the size of these samples is adequate to permit quarterly estimation of expenditures at the national level, and annual estimates for certain provinces, provided that the assumption of negligible bias is not violated. However, some data for lower levels of aggregation and cross-tabulations are not sufficiently reliable to be published on a regular basis. Data quality is systematically evaluated every quarter. Statistical tables required for analysis are produced and compared with related data sources. A set of indicators is also produced. They are used to determine whether general tourism trends reflect those of the ITS. Furthermore, Statistics Canada works in close cooperation with Destination Canada and the provincial tourism departments who provide additional viewpoints and information sources to help evaluate the data quality at a more refined geographic level.

Disclosure control

Statistics Canada is prohibited by law from releasing any information it collects that could identify any person, business, or organization, unless consent has been given by the respondent or as permitted by the Statistics Act. Various confidentiality rules are applied to all data that are released or published to prevent the publication or disclosure of any information deemed confidential. If necessary, data are suppressed to prevent direct or residual disclosure of identifiable data. For this reason, identifiers are not included on the public user micro-data file (PUMF), as well as some socio-demographic and geographic variables which could have been used to identify respondents. Other variables that are on the PUMF have been grouped into broad categories. Before the official disclosure of microdata for ITS, its content will need to be assessed and approved by Statistics Canada's Microdata Release Sub-committee.

Revisions and seasonal adjustment

The quarterly preliminary results for ITS will be revised when the Frontier Counts revisions for 2017 are completed. Final annual estimates for 2017 are expected to be made available in mid-2019.

Because Statistics Canada does not control the distribution of the questionnaires or invitation cards by CBSA border service officers, response rates cannot be calculated for the ITS. It is known that distribution, particularly at high volume ports, can be poor. In 2000, the survey had 54,600 returned and completed questionnaires as a result of CBSA distribution; this number dropped to 14,000 in 2012. As a result, in the corresponding period the number of imputed records has increased from 39,900 in 2000, to 57,200 in 2012. This is less of a problem on the overseas residents' file where the Overseas Air Exit Survey supplies many questionnaires. It is also less of a problem for US travellers because of the AES (US) and supplementary distribution. Imputation is proportionately higher on the Canadian residents' file. Initial trend analysis on the United States file has shown that much of the imputation is of short duration trips and the trend, in terms of spending, is not changed much by the imputation. Statistics Canada is working with CBSA to improve questionnaire distribution and is looking into developing alternative methods of imputation. It is not possible to determine the scope of the non-response bias. However, the low return rate of mail-back questionnaires has led the ITS to question the reliability of some of the data. In the mail-back questionnaire component, almost 1,000,000 questionnaires were sent in 2008 to Canada Border Services Agency for distribution, while the sample included approximately 36,600 returned questionnaires, including the AES. The AES is an addition to the mail-back questionnaires component and obtains a cooperation rate superior to 95%. In 2012, 400,000 questionnaires were sent to CSBA for distribution, 161,000 questionnaires were distributed by Statistics Canada's interviewers as a supplementary distribution and 10,000 questionnaires were sent for the AES. 40,000 were completed and returned to Statistics Canada. In 2017, 400,000 invitation cards to complete the survey on-line were provided to CBSA to distribute to everyone crossing the border during a one-week stint each month. The number of completed questionnaires received back were less than 1,000, requiring heavy reliance on the approximately 9,000 AES questionnaires returned as well as the use of questionnaires from previous years in the weighting strategy. Because of the complex nature of the weighting procedures of the ITS, simple calculations of the variance using standard methods tend to underestimate it. Consequently, Statistics Canada uses the "bootstrap" method for estimating the ITS variance. Under this method, the sample units are sub-sampled and re-weighted many times over (at the moment, the ITS uses 200 bootstrap subsamples). From these sub-samples, an estimated variance is obtained to calculate the estimated coefficient of variation (C.V.). The coefficients of variation are less than 5% for the main variables at the Canada level, however, the presence of imputed records may lead to systematic underestimation of variance.

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The 6 best online travel agencies in Canada

Best canadian online travel agency for business travel, 1. travelperk: best for businesses looking for a complete solution.

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Tourism Statistics in Canada

Olivia Bush

  • Updated: March 13, 2024
  • Canadian Statistics

Many industries were hit hard by the global COVID pandemic, but the hardest hit industry was the tourism industry. The ban on travel directly affected airlines, cruise lines, accommodation services, tourist attractions, and food services.

It also had an indirect impact on other industries such as retail when visiting shoppers didn’t bring in extra revenue. Some areas, such as the South Shore area in Nova Scotia, were hit harder than others because many local businesses rely on the revenue brought in by tourists.

In this article, we have collected data on how the pandemic affected the tourist industry. We have also included statistics from the first quarter of 2022 to see what has been happening with the number of tourists in Canada since travel bans were lifted.

Tourism Statistics for Canadians

Canada recorded 32 million tourists in 2019 with Toronto and Vancouver the two most popular destinations among international tourists.

  • The number of jobs in tourism-dependent industries fell from 2.1 million in 2019 to 1.6 million by the end of 2020.
  • Post-pandemic, the tourist industry has struggled to find staff and at the end of the first quarter of 2022, there were 170,000 unfilled jobs in tourism.
  • The revenues from the aviation industry fell by 89.9% from April to December 2020.

The tourism spending in the first quarter of 2022 was 34.2% below the pre-pandemic levels of 2019.

  • The GDP from tourism increased by 11.9% in the final quarter of 2021.
  • Spending by Canadians was 85.8% of the total tourism spending in the first quarter of 2022.

There were 315,400 overseas tourists in Canada in May 2022.

  • There were almost ten times more trips to Canada made by US residents in May 2022 compared to the year before and almost twelve times the number of overseas visitors.
  • There were seven times as many trips to the United States by Canadian residents in May 2022 compared to the previous May.
  • 593,200 Canadians flew to the United States in May 2022, which represents 73.6% of the trips by air recorded in May 2019. Overseas flights returned to 67.2% of the pre-pandemic levels in May 2019.
  • 44% of Canadians feel confident welcoming tourists from overseas to their area, while 70% are happy to welcome tourists from other parts of Canada.

84% of Canadians believe tourism is important to the Canadian economy.

Before the Pandemic

In 2019, before COVID forced countries around the world to close their borders, Canada recorded a total of 32 million tourists, the ninth-highest number in the world. However, when looking at the number of tourists in relation to the population, Canada is 49th in the world with 0.85 tourists per resident. It ranked number one in North America.

Toronto and Vancouver were the most popular destinations in Canada among international travellers. In 2019, Toronto ranked 53rd and Vancouver 68th among the world’s most popular cities with 4.74 million and 3.4 million tourists respectively.

In 2019, there were 2.1 million jobs in the tourism-dependent industries and there were 232,000 tourism establishments.

During the Pandemic

Initially, in the first quarter of 2020, only 187,000 jobs were lost in the industry, but as the pandemic forced the borders to stay closed for much longer than initially thought, the second quarter of 2020 saw 581,000 jobs lost. By the end of 2020, there were 1.6 million jobs in the tourism-dependent industries.

The number of active tourism businesses fell by 9.9% in December 2020 compared to January 2020. This was over three times the overall contraction of the Canadian economy, which was 3.1% during the same period.

The aviation industry was one of the hardest hit, with the revenues from April to December 2020 declined by 89.9%. In the same period, accommodation revenues from hotel stays fell by 71.2%. Montreal, Toronto, and Vancouver recorded the lowest occupancies in Canada and saw the biggest revenue drop at 90.8% representing a loss of $2.3 billion across the three cities.

Post Pandemic

In the first quarter of 2022, tourism’s share of the gross domestic product in Canada was 1.3% of the total. The gross domestic product from tourism was up by 0.9% and it was the fourth consecutive quarterly increase. Tourism spending increased by 50.7% in the last four quarters, but in the first quarter of 2022, it was still 34.2% below the pre-pandemic levels of 2019.

The growth in the first quarter was largely due to an increase in tourism spending by Canadians during domestic trips. This was up 2.9% compared to the final quarter of 2021. In the first quarter of 2022, tourism spending by international tourists was down by 6.9% compared to the final quarter of 2021. However, there had been a large increase in the number of overnight visitors from the United States and overseas in the final quarter of 2021 especially during the Christmas holidays.

The tourism sector has been steadily adding back over half a million jobs and the number of jobs in the tourist industry went up by a further 0.8% in the first quarter of 2022. However, the industry has struggled to fill these jobs and there were still 170,000 jobs unfilled by the end of the quarter.

Closer look at the tourism spending increases

GDP: The GDP from tourism increased by 11.9% in the final quarter of 2021. It was followed by a more modest increase of 0.9% in the first quarter of 2022. The biggest contribution to the tourism GDP came from the transportation services at 2.9%.

Employment: The number of jobs attributed to tourism has been steadily rising since travel restrictions were relaxed. The number of jobs rose by 4.8% in the fourth quarter of 2021 and by a further 0.8% in the first quarter of 2022. Travel services were the largest contributor with a 10.2% increase followed by transportation services (2.6%).

Domestic Tourism Spending: The amount Canadians spend on travel increased by 2.9% in the first quarter of 2022. The main contributors towards the increase were passenger air transport, and pre-trip expenses such as camping equipment, recreational vehicles and crafts and activities equipment. Spending by Canadians was 85.8% of the total tourism spending in the first quarter of 2022.

International Tourism Spending: Spending by international tourists was up by 116.4% in the last quarter of 2021. However, it well by 6.9% in the first quarter of 2022. The biggest contributor to the decline in the first quarter of 2022 was passenger air transport at 11.4% followed by accommodation services at 4.8%.

Tourism Statistics for May 2022

In May 2022, the number of international tourists in Canada continued to rise but was still not at the pre-pandemic levels of 2019. There were almost twelve times as many trips to Canada from overseas countries in May 2022 compared to May 2021. It was still less than half of the trips in May 2019. There were 315,400 overseas tourists in Canada in May 2022.

There were almost ten times more trips to Canada made by residents of the United States in May 2022 compared to the year before. The number of trips represented more than half (52.1%) of the trips taken in May 2019.

The number of visits from US residents in May 2022 was over 1.1 million compared to May 2021 when there were 113,500 trips made by US residents. In May 2019, there were 2.1 million trips to Canada from the United States.

Out of the American arrivals recorded in May 2022, 692,000 were by automobile and 43.7% of the trips were day trips. In May 2021, there were 105,000 trips by automobiles and 1.4 million in May 2019.

Visitor numbers from major markets in Europe and Asia continued to grow. In May 2021, there were 7,100 European visitors to Canada compared to 164,000 in May 2022. Trips to Canada from Asia went up from 8,500 to 72,700 during the same period.

The table below shows the numbers of overnight trips before the pandemic in May 2019 and post-pandemic in May 2021 and May 2022 and the year-on-year differences. We can see from the table that the numbers travelling from France and Mexico have recovered the best while travel from China, Japan and South Korea has been the slowest to recover.

Travelling abroad by Canadians

At the same time as travel to Canada increased again, Canadians started to travel more to the United States and overseas. In May 2022, there were 2.2 million trips to the United States by Canadian residents. In May 2021 there were 311,800 trips to the United States by Canadian residents, so the number of trips a year later was around seven times higher.

The majority of the trips, 1.6 million were by automobile and 58.5% of all trips were one-day trips. The number of Canadians travelling to the United States by air in May 2022 edged closer to the pre-pandemic levels. The 593,200 flights to the United States in May 2022 represented 73.6% of the trips recorded in May 2019. In contrast, only 28,200 Canadians were flying to the United States in May 2021.

The number of Canadians who resumed overseas travel has risen sharply from May 2021 until May 2022. In the previous May, there were only 51,400 overseas trips made by Canadians compared to 652,400 this May. The flights taken in May 2022 represent 67.2% of the flights taken in May 2019 and it was the highest monthly recovery so far.

Canadian views on travel and tourism

Since the return to a more normal life, Canadians are readier to welcome both Canadian and international visitors. 70% of Canadians welcome visitors from other parts of Canada, 48% are happy to welcome visitors from the United States and 44% felt happy to receive tourists from overseas.

In a survey on the importance of tourism to the Canadian economy, 84% of Canadians believe it is important. 82% said they believe Canadians travelling domestically is important for the economy, while 79% of the people responding to the survey said overseas tourists are important to the economy.

The travel industry is expected to reach its pre-pandemic levels by 2024 or by 2025 at the latest. While more people’s confidence in the safety of travel is returning to pre-pandemic levels, the growth can be slowed down by geopolitical events such as the war in Ukraine.

Conclusions

The global pandemic hit the tourist industry the hardest, and it has been slower to recover from the pandemic than other industries. However, as the confidence to travel continues to grow, the numbers have been increasing and are slowly getting closer to pre-pandemic levels.

Foreign tourism from France and Mexico has been quickest to recover, though still lacking behind pre-pandemic levels. The number of arrivals from Asian countries such as China, Japan and South Korea has been slow to pick up again.

Most Canadians see the tourist industry as important for the Canadian economy and the number of Canadians who feel happy to welcome tourists into their towns and cities is steadily increasing.

Frequently Asked Questions

What are the most popular tourist destinations in canada, is the tourist industry in canada struggling to find new staff.

Post-pandemic, the tourist industry has struggled to find staff and at the end of the first quarter of 2022 there were 170,000 unfilled jobs in tourism.

Do Canadians feel tourism is an important part of the economy?

How many overseas tourists are in canada, is the tourism industry growing in canada after the start of the pandemic.

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Travel Hacks & Deals for Canadians

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10 Best Online Travel Agencies in Canada

Canada Travel Agency

So you want to book your trip with a online Canada travel agency but don’t know where to start? There are so many choices on the web for internet travel agencies in Canada, which is both good and bad. Good because having a lot a choice is a good thing and bad because a lot of choice can also be very confusing!

Traveling is a very exciting and enjoyable experience, however, the planning stages of a vacation can be quite time-consuming and complicated, especially for first-timers. Owing to this, a good number of people prefer to seek the expertise of a professional to help them handle their travel arrangements.

A travel agency is a business that helps to arrange travel or tourism-related services for people. These agencies help to simplify the travel planning process by booking flights, cruises, rental cars, and hotels, coupled with resort stays and events.

They offer vacation and accommodation suggestions based on their experience and research as well as work within a stipulated monetary budget if need be. Aside from being invested in their clients’ happiness and satisfaction, they also make sure that every detail of the trip is properly arranged in order to ensure that clients enjoy a lovely, stress-free family vacation.

Today, the simplicity of making travel bookings online using self-serve booking engines make people to now believe that there is little or no need to use a travel agency for their booking needs. However, have it in mind that leveraging the expertise of a professional when it comes to making traveling plans can have a massive impact on how much you spend and how much you enjoy your vacation.

Top Online Travel Agencies in Canada

Truth be told, finding the ideal online travel agency for your needs can be quite confusing. Nonetheless, here are the top options to consider when seeking an online travel agency in Canada;

Redtag.ca is renowned as one of the most popular online travel agencies fully owned and operated by a Canadian Corporation. According to reviews, they offer some of the best flights, hotels, car rentals, all-inclusive packages, and cruises.

One of the many things that make this agency attractive to Canadians is the price drop assurance Red Tag offers; but aside from that, they offer streamlined services and many options to suit the needs of varying clients.

This is another top option for anyone inside or outside Canada. They always have exclusive deals on a whole lot of resorts and this guarantees that you can always find some pretty good deals, especially if you’re flying last minute. Also note that they offer seasonal flights to destinations in Canada, U.S., and Europe. The lowest prices accorded by this company are only possible because they are a budget airline.

Expedia is renowned globally as an online agency that offers travelers quick access to flights, hotels, and cars. According to statistics, they are the biggest travel agency in the world. Hotels.com, trivago, and Travelocity are all owned by Expedia, and together they offer something for everyone. Some of Expedia’s offerings and features include:

  • Expedia rewards for hotels, cars, and more
  • Experienced support
  • Compare cruise lines
  • Big savings when booking flights, hotels, and car
  • Operates in nearly 70 countries and in over 35 different languages
  • Luxury travel options

Google Flights

Google Maps remains one of the most popular websites; however, note that Google Flights is not that far behind. The site does a wonderful job as a flight search engine. It will help you search all available flights, as opposed to flights just provided by a specific carrier and its partners.

Google flights are the top option when looking to plan your next trip as you can get inspiration at a quick glance. It allows you to search by airport, best price, or destination. Google Flights will then provide you with all available options for your next movement or travel.

TourRadar.com

TourRadar is renowned as one of the best travel resources, especially for group travelers. According to recent reports, this company offers over 40,000 tours including ones provided by Intrepid Travel. In addition, they have adequately consolidated all the varying tour operators onto their site so you can quickly compare your different options.

Note that this includes small groups and large group tours. This of course is better than searching through different websites. Aside from that, when you sign up with a referral link, you will obtain 5% off your first tour.

Booking.com

Booking.com offers customers the platform to book their travel and car rental. It ensures that travelers can explore various accommodation types, destinations, and deals. It is a full-scale and exhaustive OTA for the everyday traveler. Some of its offerings and features include:

  • Intuitive booking tool and website
  • Flight + Hotel booking for easily planning trips with no cross-referencing travel websites
  • Simple car rental options and taxi hire
  • Available in over 40 different languages and offers over half a million properties across 207 countries
  • You can book experiences in your destination city to entertain you on your travels
  • Genius rewards program

Factors to Consider Before Choosing a Travel Agency in Canada

There are so many benefits to traveling. You only need to ensure that you select the right travel agency to help you make the arrangements. There are a whole lot of things to consider when looking to choose a travel agency in Canada. These factors include;

Affordability

In many situations, especially when looking to travel to places outside Canada, the best option would be to use a travel agency to save cash. Have it in mind that travel agencies tend to offer clients a wide range of options depending on their budget as well as itinerary. Owing to that, you need to find an agency that best aligns with your needs and pockets.

Smooth booking process

Most often, you will want the process of arranging your travels to be smooth and fast, especially since you wouldn’t want to spend so much time just making travel arrangements.

Have it in mind that a properly streamlined booking process that leverages state-of-the-art online booking tools is a sure factor to consider when choosing any good travel agency in Canada. Also, ensure to find a travel agency with approvals workflows integrated into their online booking tool, so you can have the whole approvals process automated.

Customer Service

This is, without doubt, one of the most viable factors to take into consideration when searching for a travel agency. Have it in mind that there will be back-and-forth communication right from the moment you get in contact with an agency.

Owing to that, excellent customer service should be on top of your priority list to ensure you find a reliable and efficient agency. Note that you can find out if a travel agency values customer support the first time you get in contact with them.

Were they responsive to your messages? How long did it take them to respond to your questions? Always remember that a good agency will always keep you informed whenever there are developments with your traveling arrangements.

Access to a vast range of carriers and products

Agreeably, the bigger the range of carriers, the more you can easily compare and get the best possible deals on your travels. A meager range of carriers translates into fewer options and a higher probability of bookings being made outside your travel policy. Howbeit, since you will be paying for the trip, it is imperative to make sure that the costs are convincing.

A good travel agency will explain in vivid detail the costs so that you can understand exactly what you are paying for at every stage. You should be worried when the travel agency is trying to push you into booking an extremely cheap deal, as there could be hidden costs or the deal might not be worth it.

 5. Transparent fee structure

You wouldn’t want to have to contend with hidden costs when you are working with a travel agency. Owing to that, it is imperative you make sure that their fee structure is transparent and that you understand precisely what you’re being charged for.

It is also recommended to check if their online booking tool (OBT) displays any penalties or fare changes when you cancel or change travel bookings. Note that this will help you understand more what you’re up for.  Also ask your friends and family members who have had prior experience with the agency or better still look up reviews for the company online.

Some Tips for Using an Online Canada Travel Agency

Search out where you want to go and the dates of travel first, then you will be comparing apples to apples

  • Look at several sites to compare prices
  • Check in with a real live travel agent, they can have access to deals not found online
  • Keep notes on the names of the travel sites and prices, after a few hours of searching, all the information will get mixed up in your head!

More on Canadian Travel Agents

  • Travel, Tourism & Hospitality ›

Leisure Travel

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Contribution of travel agencies to employment in Canada 2016-2021

Contribution of travel agencies to employment in canada from q4 2016 to q3 2021 (in thousands).

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Additional Information

Show sources information Show publisher information Use Ask Statista Research Service

February 2022

Q4 2016 to Q3 2021

Figures have been rounded. Source does not provide a publication date. Release date was date of access. Adapted from Statistics Canada, statcan.gr.ca, Q4 2016 to Q3 2021. This does not constitute an endorsement by Statistics Canada of this product.

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Leading travel agents ranked by number of outlets in the UK 2024

Leading ATOL-licensed tour operators in the UK 2024, by passengers licensed

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Number of TUI AG employees worldwide 2011-2023, by region

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