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The Ultimate List Of Tourism Slogans From Almost Every Country In The World

From aspirational to downright cringe-y, tourism slogans give us a glimpse of the country they represent. here's a full list..

By: Yagnoseni Das Published: Jan 20, 2023 08:00 AM UTC

Not many people need convincing to travel to exotic destinations across the world. Every country has something or the other to offer to its visitors—be it vast white beaches with an unending horizon of the blue ocean, tall mountains with extensive flora and fauna, or a brightly lit city bustling with an urban population. However, every country does its best to entice travellers to maintain its booming tourism industry.

Tourism sectors have an array of practised marketing efforts rolled up their sleeves and one of the many is to sum up an entire country in just a handful of words. Tourism slogans have become a trademark of a country. From aspirational to downright cringe-y, tourism slogans give us a glimpse of the country they represent. Here’s a list of tourism slogans from almost every country in the world.

Tourism slogans from Africa

Tourism is an important economic sector for any country in Africa. So, it is only natural that the tourism slogans here are enticing, too.

• Algeria – The Journey of the Heart
• Benin – Revealing Benin
• Botswana – Our ride, your destination
• Burundi – The ‘Eden’ in the Heart of Africa
• Cameroon – Africa in Miniature
• Chad – Oasis of the Sahel
• Djibouti – Djibeauty
• Egypt – Where it all begins
• Eswatini – A Royal Experience
• Ethiopia – Land of Origins
• The Gambia – The Smiling Coast of Africa
• Ghana – Amazing Ghana
• Kenya – Magical Kenya
• Lesotho – The Kingdom in the Sky
• Madagascar – Treasure Island
• Malawi – The Warm Heart of Africa
• Mali – An Authentic Africa
• Mozambique – Come to where it all started
• Namibia – Endless Horizons
• Nigeria – Heartbeat of Africa
• Rwanda – Remember – Unite- Renew
• Sao Tome & Principe – True Tranquility
• Senegal – Where Hospitality is Natural
• Seychelles – Another World
• Sierra Leone – Sieraously Surprising
• South Africa – Inspiring New Ways
• Tanzania – Unforgettable
• Tunisia – Inspiring Tunisia
• Uganda – You’re Welcome
• Zambia – Lets Escape
• Zimbabwe – A World of Wonders

Book Your Stay In South Africa

Tourism slogans from Asia

The largest continent in the world, Asia has plenty to offer to any traveller . With a plethora of countries spreading across the continent, the slogans are just as diverse, too.

• Bahrain – Ours. Yours. Bahrain
• Bangladesh – Beautiful Bangladesh
• Bhutan – Happiness is a Place
• Brunei Darussalam – Adobe of Peace
• Cambodia – Kingdom of Wonder
• Cyprus – Cyprus in your Heart
• Georgia – Emotions are Georgia
• India – Incredible India
• Indonesia – Wonderful Indonesia
• Israel – Land of Creation
• Japan – Endless Discovery
• Jordan – Set Forth on a Great Journey
• Kazakhstan – The World of Wonders
• Kyrgyzstan – So Much to Remember
• Laos – Simply Beautiful
• Lebanon – Live Love Lebanon
• Malaysia – Truly Asia
• The Maldives –The Sunny Side of Life
• Mongolia – Go Nomadic
• Myanmar – Be Enchanted
• Nepal – Lifetime Experience
• Oman – Beauty has an Address
• Pakistan – Land of Adventure and Nature
• The Philippines – It’s More Fun in the Philippines
• Qatar – Qurated for You
• Russia – The Whole World Within Russia
• Saudi Arabia – Saudi, a Kingdom That Inspires
• Singapore — Passion Made Possible
• South Korea – Imagine Your Korea
• Sri Lanka – Hello Again Sri Lanka
• Tajikistan – Fear the Friendship
• Thailand – Amazing Thailand, it Begins with People
• Turkey – Choose Your Memories
• United Arab Emirates – Seven Emirates One Destination
• Uzbekistan – Naturally Irresistible
• Vietnam – Timeless Charm

Book Your Stay In India

Tourism slogans from Europe

Europe has one of the most thriving tourism industries in the world. From Prague to Paris and Rome to Lisbon, Europe is filled with bucket-list destinations.

• Albania – Go your own way
• Austria – Feel the Spark
• Belarus – Hospitality Without Borders
• Belgium – The Place to be
• Bosnia and Herzegovina – The Heart Shaped and at your Fingertips
• Bulgaria – A Discovery to Share
• Croatia – Full of Life
• Czech Republic – Live your Dream
• Denmark – The Land of Everyday Wonder
• Estonia –Epic Estonia
• Finland – I wish I was in Finland
• France – Explore France
• Germany – Simply Inspiring
• Greece – Always Epic
• Hungary – Wow Hungary; Wellspring of Wonders
• Iceland – Come and be inspired by Iceland
• Ireland – Fill your heart with Ireland
• Italy – #treasureitaly
• Lithuania – Real is Beautiful
• Luxembourg – Daydream
• Macedonia – Macedonia Timeless
• Malta – More to Explore
• Moldova – Discover the Touristic Moldova
• Monaco – There is No Place Like Here
• Montenegro – Wild Beauty
• The Netherlands – This is: Netherlands
• Norway – Powered by Nature
• Poland – Move your Imagination
• Portugal – Can’t Skip Tomorrow
• Romania – Explore the Carpathian Gorden
• Serbia – See Serbia
• Slovakia —Travel to Slovakia, Good Idea
• Slovenia – I Feel SLOVEnia
• Spain – #spainindetail
• Sweden – Welcome to Sweden, when the time is right
• Switzerland – Get Natural
• Ukraine – Experience Ukraine
• United Kingdom – Escape the Everyday

Book Your Stay In Italy

Tourism slogans from Oceania

Oceania is filled with exotic landscapes. With the Fiji Islands , this continent is a favourite amongst travellers.

• Australia – Come Live Our PhilAUsophy
• Kiribati – For Travellers
• New Zealand – 100% Pure
• Papua New Guinea – A Million Different Journeys
• Samoa – Where Beautiful Just Happens
• Tonga – The True South Pacific
• Vanuatu – Answer the Call of Vanuatu

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Tourism slogans from the americas.

The Americas welcome a huge number of travellers from all around the world, thanks to its innumerable tourist spots.

• Antigua and Barbuda – The Beach is Just The Beginning
• Argentina – Beats to your rhythm
• The Bahamas – Fly Away
• Barbados – Love Barbados
• Belize – Discover How to Be
• Bolivia – Bolivia Awaits You
• Brazil – Visit and Love Us
• Canada – For Glowing Hearts
• Chile – Where the Impossible is Possible
• Colombia – The Most Welcoming Place
• Costa Rica – Essential Costa Rica
• Cuba – Breathe Cuba
• Dominica – The Nature Island
• Dominican Republic – Dominican Republic Has it All
• Ecuador – Be well in Ecuador
• EI Salvador – The 45-minute Country
• Guatemala – Heart of The Mayan World
• Guyana – South America Undiscovered
• Jamaica – Heartbeat of the World
• Nicaragua – Urica Original
• Panama – Panama Surprises
• Paraguay – You Have to Feel it
• Peru – Time To Take a Trip with Your Imagination
• Saint Kitts and Nevis – Follow your Heart
• Saint Lucia – Let Her Inspire You
• Suriname – A Colorful Experience
• Uruguay – Uruguay Natural
• USA – Visit the USA
• Venezuela – Venezuela is Your Destination

Book Your Stay In Mexico

Hero and feature image credit: Christine Roy and Markus Spiske on Unsplash

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101+ Unique Tourism Slogans & Suggestions Ideas

Tourism is a thriving industry, with millions of people traveling around the world every year to experience new cultures, visit iconic landmarks, and relax in beautiful destinations. Whether you’re a travel blogger, a tourism business owner, or just someone with a passion for exploring the world, coming up with the perfect slogan or tagline can be a challenge. But fear not! In this article, we’ve compiled a list of 101+ unique tourism slogans and suggestions to help spark your creativity and get your marketing efforts off the ground.

From catchy phrases that capture the essence of your destination to inspiring slogans that encourage travelers to hit the road, these ideas are sure to get your wheels turning and inspire you to create something truly special. So if you’re ready to take your tourism marketing to the next level, read on for some of the best and most creative slogan ideas out there!

One of the most important aspects of a tourism slogans campaign is the slogan. A good slogan can generate excitement and interest in a destination, while a bad one can make people forget why they were interested in the first place. Here are some examples of tourism slogans that range from clever to cheesy.

Table of Contents

Tips To Write Tourism Slogans

A good slogan is essential for any business, and the tourism industry is no exception. A catchy slogan can help to put your destination on the map and attract attention from potential visitors. But with so many destinations competing for attention, how do you make sure that your slogan stands out from the rest? Here are a few tips to get you started:

• Keep it short and sweet. A slogan should be easy to remember, so don’t try to cram too much information into a few words.
• Use puns or wordplay to add interest.
• Be specific. Vague slogans are quickly forgotten. Instead, focus on what makes your destination unique and appealing.
• Use positive language. Focus on the benefits of visiting your destination, rather than listing its negative points.
• Avoid clichés. With so many destinations vying for attention, you’ll need to be original to stand out from the crowd.

Related: What is the Difference between Punchlines Taglines & Slogans?

Travel Agency Slogans

• “We take you places you’ve only dreamed of.”
• “Where adventure and luxury meet.”
• “Your travel, your way.”
• “Unforgettable vacations, unforgettable memories.”
• “From beaches to mountains, we’ve got it all.”
• “Experience the world, one trip at a time.”
• “Creating memories that last a lifetime.”
• “The world is waiting for you.”
• “Escape the everyday with us.”
• “Let us plan your perfect getaway.”
• “Turn your travel dreams into a reality.”
• “Adventures await, let us take you there.”
• “We make travel easy and stress-free.”
• “Discover the world with us.”
• “Your journey begins here.”
• “Where will your next adventure take you?”
• “Creating customized travel experiences.”
• “Your travel partner for life.”
• “We make your travel dreams a reality.”
• “Expertly planned trips, just for you.”
• “The world is at your fingertips.”
• “Creating extraordinary travel experiences.”
• “Escape the ordinary with us.”
• “We bring your travel visions to life.”
• “Discover the world’s hidden gems with us.”
• “Your passport to adventure.”
• “We make travel planning a breeze.”
• We turn your vacation dreams into reality!
• Come explore the world with us!
• Wherever you want to go, we’ll take you there!
• The globe is our oyster – let’s open it up and see what’s inside!
• All you need is a passport – and us, of course!
• Ready for an adventure? Contact us today!
• The world is waiting – are you?
• Let us help you plan the trip of a lifetime!
• From the ordinary to the extraordinary – we’ll take you anywhere you want to go!
• If you can dream it, we can make it happen!
• Taking care of the details so you can enjoy the journey!
• We want to make your travel dreams come true!

Related: 121 Catchy hotel slogans and taglines ideas that grab attention

Country Tourism Slogans

• “Islands of adventure” – The Bahamas
• “So much to explore” – Canada
• “Pura vida” – Costa Rica
• “Where nature meets luxury” – Dubai
• “A different world” – Egypt
• “Feel the pulse of Africa” – Kenya
• “Once is not enough” – Las Vegas, Nevada, USA
• “Come live a little” – Mexico
• “New Zealand: One big playground” – New Zealand
• “Picturesque and pristine” – Norway
• ” Emirates: Redefining hospitality” – United Arab Emirates
• Getaway to paradise” – Fiji
• It’s more fun in the Philippines!”- Philippines
• “Cleanest country in the world “- Singapore
• “11 million reasons to visit”- South Africa
• “Beautiful by Nature”- Tobago
• “Home of All Hearts”- Turks & Caicos
• “Where happiness begins”- Thailand
• “Save water, drink Champagne!”- France
• “I’m possible “- Jamaica
• France- The world’s top tourist destination
• Italy- A passion for life
• Spain- The sunniest country in Europe
• Portugal- The westernmost country in Europe
• Switzerland- nature’s best kept secret
• Sweden- a land of possibilities

Related: 103+ Creative Travel Agent Slogans Ideas & Suggestions

Tourism Taglines

• Discover Scotland –Feel the magic of Scotland
• Explore Wales- Come and explore the breath-taking scenery of Wales
• Ireland- A place to fall in love with
• Denmark- the happiest country in the world
• Netherlands- a country to be proud of
• Belgium- more than just chocolate and beer
• Luxembourg- your perfect holiday destination
• Monaco- the ultimate luxury destination
• Andorra- a land of contrast and beauty
• Liechtenstein- the hidden gem of Europe
• Austria- where dreams come true
• Czech Republic- the heart of Europe
• Slovakia- a land full of surprises
• Poland – dream big, discover Poland
• Get away from it all – with our help, of course!
• Whether near or far – we’ll get you there!
• Where in the world do YOU want to go?
• Let us show you the world through our eyes!
• Expertise, experience, and excellence – that’s what we offer at our agency!
• Do something different – travel with us!
• We know the world and we want to share it with you!
• Traveling with us is always an adventure!”
• Touring can be an eye-opening experience.
• A change of scenery is good for the soul.
• Get away from it all and explore new horizons.
• Broaden your horizons with travel.
• Don’t just exist…live!
• Experience life to the fullest!
• A journey of a thousand miles begins with a single step (or airplane ride).
• Travel: The best way to be lost and found at the same time.
• Have baggage will travel!
• Onward and upward!
• The sky’s the limit!
• So far so good…let’s keep going!
• Let’s get this party started!
• Life is an adventure…come along for the ride!

Related: 105 Catchy Travel agency slogans & Taglines ideas to grab attention

Slogan For Travel and Tours

• “Adventure awaits with us!”
• “See the world, not just the tourist spots.”
• “Travel with purpose, not just for pleasure.”
• “Escape the ordinary and discover the extraordinary.”
• “Life is a journey, not a destination.”
• “Join us on a journey of a lifetime.”
• “Discover new cultures and make memories that last a lifetime.”
• “Life is too short to stay in one place. Explore the world with us.”
• “Embrace the unknown and discover the magic of travel.”
• “Travel is the only thing you buy that makes you richer.”
• “See the world through a different lens.”
• “Live, love, and explore with us.”
• “Find your adventure with us.”
• “Unlock the world’s secrets with us.”
• “Explore new horizons and create unforgettable experiences.”
• “Life is a journey, come explore it with us.”
• “Adventure is out there. Let us take you on the journey of a lifetime.”
• “Leave your worries behind and travel with us.”
• “Expand your mind and your world with travel.”
• “Discover the beauty of the world with us.”
• “Escape the everyday and discover new horizons.”
• “Embrace the journey and all it has to offer.”
• “Find your place in the world with us.”
• “Let us help you create lasting memories and experiences.”
• “Join us on a journey of self-discovery.”
• “Experience the world in a way you never thought possible.”
• “Let us take you on an adventure of a lifetime.”
• “Travel with us and discover the magic of the world.”
• Seize the journey, not the destination.
• Wherever you go becomes a part of you somehow.
• Not all those who wander are lost.
• The world is a book, and those who do not travel read only one page.
• Travel is fatal to prejudice, bigotry, and narrow-mindedness.

Related: 107+ Best Professional Slogans & Taglines Ideas

Benefits of Tourism Slogans?

A slogan is a short, memorable phrase that sums up the key selling points or benefits of a product, service, business, or organization. In the travel and tourism industry, a well-crafted slogan can be an invaluable marketing tool. A good tourism slogan can help to promote a destination, raise awareness of its attractions, and encourage people to visit.

While some tourism slogans are light-hearted and catchy (“Pure New Zealand – 100% Pure”), others convey a more serious message (“Australia – Where America Comes to Vacation”). Whatever approach is taken, a good slogan should be easy to remember and make an emotional connection with its audience. In today’s competitive marketplace, a strong and effective tourism slogan can make all the difference.

While it’s important to have a catchy slogan , it’s also necessary to make sure that your tourism marketing strategy is well-executed. With the right tools and a little creativity, you can create an unforgettable experience for tourists that will keep them coming back for more. Have you tried any of these tips? Let us know in the comments! Follow us on Pinterest for more updates.

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50 Catchy Travel Slogans For 5 Profitable Niches(Detailed)

Last Updated on March 5, 2024 by The Digital Travel Expert

Discover the ultimate guide featuring 50 catchy travel slogans and taglines curated for 5 lucrative niches, perfect for optimizing your marketing strategies and captivating your target audience.

Are you looking to boost your travel business’s online presence and stand out in the crowded travel industry? Crafting perfect travel slogans for your brand can play a crucial role in enhancing your social media marketing, SEO efforts, and overall branding strategy.

In this blog post, we’ll explore how to find the perfect slogans and taglines for your travel niche and discuss their importance in various aspects of your business.

Table of Contents

Finding The Best Travel Slogans

1. Know Your Audience : Understand who your target audience is and what appeals to them. Do they seek adventure, prefer luxury, prioritize budget-friendly options, or plan family vacations? Tailor your slogans to resonate with their interests and preferences.

2. Highlight Unique Selling Points : Identify what sets your travel business apart from competitors. Whether it’s personalized experiences, unbeatable prices, eco-friendly initiatives, or exceptional customer service, incorporate these unique selling points into your travel slogans to make them memorable.

3. Brainstorm Creative Ideas : Gather your team and brainstorm a list of potential slogans and taglines. Encourage creativity and think outside the box. Consider using puns, alliteration, rhymes, or cultural references to make your slogans stand out.

4. Keep it Short and Sweet : Aim for brevity and clarity in your slogans. Ideally, they should be concise enough to be memorable yet impactful enough to convey your brand message effectively. Avoid long-winded phrases that may confuse or lose the attention of your audience.

5. Test for Effectiveness : Once you’ve narrowed down your list of slogans, test them with a focus group or through online surveys. Pay attention to which slogans resonate the most with participants and evoke the desired emotions or responses.

The Importance of Creative Travel Slogans

1. Enhanced Brand Recognition : Catchy slogans and taglines help to differentiate your travel business from competitors and create a lasting impression in the minds of consumers. Consistently using these phrases across your marketing channels reinforces brand recognition and strengthens brand recall.

2. Effective Social Media Marketing : In the age of social media, attention spans are shorter than ever. Catchy slogans and taglines can grab the attention of users scrolling through their feeds and encourage them to engage with your content. Incorporate your travel slogans into social media posts, hashtags, and visual content to increase visibility and engagement.

3. Improved SEO Performance : Including relevant keywords and phrases in your slogans and taglines can boost your travel business’s search engine optimization (SEO) efforts. When users search for travel-related terms online, having optimized slogans and taglines increases the likelihood of your website appearing higher in search engine results pages (SERPs).

4. Consistent Brand Messaging : Slogans and taglines serve as a succinct summary of your brand’s identity, values, and offerings. By crafting compelling slogans that align with your brand’s ethos, you ensure consistency in your messaging across all marketing channels. This consistency builds trust and credibility with consumers.

5. Fit for the Travel and Hospitality Niches : The travel and hospitality industry is highly competitive, with countless businesses vying for travelers’ attention. Catchy slogans and taglines allow your travel business to carve out a niche and establish a memorable presence in the market. Whether you specialize in luxury getaways, adventure tours, or budget accommodations, your slogans can effectively communicate what sets you apart.

Takeaway : Crafting perfect travel slogans with a resonating description is essential for standing out in the travel industry, driving engagement on social media, improving SEO performance, and reinforcing brand identity.

By investing time and creativity into developing memorable slogans, you can elevate your travel business’s marketing efforts and leave a lasting impression on travelers worldwide.

Catchy Slogans for Luxury Travel Experiences

Luxury travel experiences cater to affluent travelers who desire bespoke and lavish vacations. These experiences often include opulent amenities, exclusive access, and personalized services tailored to the individual’s preferences and desires. Examples of such experiences include luxury cruises, private island getaways, and VIP tours that offer unparalleled levels of comfort, convenience, and indulgence.

10 unique slogans and taglines for luxury travel experiences.

Powerful slogans for Adventure Travel Enthusiasts

Adventure Travel: Serving adrenaline junkies and outdoor enthusiasts with thrilling activities like hiking, mountain biking, rock climbing, and wildlife safaris in remote destinations.

Catchy slogans are vital for adventure travel niches as they succinctly communicate the excitement and allure of their offerings, capturing the attention of adrenaline junkies and outdoor enthusiasts.

These slogans evoke a sense of adventure and exploration, enticing potential customers to embark on thrilling experiences like hiking, mountain biking, rock climbing, and wildlife safaris in remote destinations.

Through effective branding and social media marketing , these slogans help differentiate the company from competitors and establish a strong presence in the adventure travel industry.

Below is an example of Adventure travel slogans to ignite your wanderlust.

These slogans and taglines are designed to evoke a sense of adventure and excitement, enticing travelers to embark on thrilling journeys and explore the unknown.

Inspiring Solo Travel Slogans

Inspiring slogans for solo travel serve as powerful motivators, encouraging individuals to embrace independence and embark on journeys of self-discovery. They evoke a sense of empowerment and liberation, resonating with solo travelers’ desire for meaningful experiences and personal growth.

These travel slogans are essential for branding and marketing efforts, as they convey the unique benefits of solo travel and attract like-minded individuals seeking adventure and exploration.

Here’s a table with 10 inspiring slogans for solo travel:

Great Slogans and Taglines For Family-Friendly Vacations

Travel company slogans for Family-Friendly Vacations hold significant power in conveying the essence of the brand’s commitment to providing enjoyable and memorable experiences for families. They help establish trust and credibility by highlighting the company’s focus on catering to the specific needs and preferences of families, such as kid-friendly accommodations and entertainment options.

A catchy and memorable slogan can also serve as a powerful marketing tool, attracting families who are seeking stress-free and fun-filled vacation options for their next getaway.

Here are 10 examples of family-friendly travel company slogans and taglines

Cute Wedding Destinations Slogans

Travel slogans for niche destination weddings serve to highlight the unique offerings and expertise of wedding planning services tailored to couples seeking exotic and memorable ceremonies .

These slogans emphasize the allure of picturesque settings, personalized experiences, and stress-free planning, appealing to couples who desire an unforgettable destination wedding experience.

By incorporating keywords related to exotic locations and wedding themes, these slogans and taglines effectively attract couples seeking to create their dream wedding in a distinctive and enchanting setting.

Slogans and Taglines|FAQs

What is a catchy slogan for travel?

A catchy slogan for travel is a succinct and memorable phrase that encapsulates the essence of a travel brand or destination, evoking excitement, curiosity, and a desire to explore. It serves as a powerful marketing tool by capturing attention, conveying a destination’s unique selling proposition, and inspiring potential travelers to embark on adventures.

What are some catchy slogans for travel brands?

Catchy slogan principles involve crafting concise, memorable phrases that resonate with the target audience’s emotions, aspirations, or values, driving engagement and brand recall. From a social marketing perspective, leveraging user-generated content and interactive campaigns can enhance slogan dissemination, while incorporating relevant keywords and optimizing metadata improves SEO visibility, ensuring the slogan reaches a wider audience online.

What is a tourism slogan?

A tourism slogan is a concise and memorable phrase used to promote a destination, encapsulating its unique attractions or experiences. From a social marketing perspective, it serves as a catchy hook to engage audiences and evoke wanderlust, while from an SEO standpoint, it’s strategically crafted to enhance online visibility and attract potential visitors through keyword optimization and brand recognition.

What is an attractive slogan for a travel agency?

An attractive slogan for a travel agency succinctly conveys the agency’s promise of unforgettable experiences and personalized service, enticing potential customers to embark on their dream adventures with confidence and excitement. It should evoke a sense of wanderlust while highlighting the agency’s expertise in crafting memorable journeys.

What are rhyming travel slogan techniques?

Rhyming travel slogans techniques involve crafting slogans where the words at the end of each line or phrase share similar sounds, creating a memorable and rhythmic effect that captures attention and emphasizes key messaging in a catchy and engaging way. By using rhymes, travel slogans become more memorable, easier to recall, and often evoke positive emotions, making them effective tools for marketing and branding in the travel industry.

How to create unique travel slogans for influencers?

Unique travel slogans for influencers niches are crafted to resonate with specific audiences within the travel industry, tailored to appeal to the interests and preferences of influential travelers. These slogans aim to capture attention, inspire engagement, and reflect the distinct personalities and travel styles of the influencers, while also promoting destinations, experiences, or brands authentically and compellingly.

How to use a travel slogan generator wisely?

To use a travel slogan generator wisely, first, input keywords related to your travel niche or target audience to generate relevant slogans. Then, carefully evaluate the generated slogans, considering their relevance, uniqueness, and ability to resonate with your brand or travel offer before selecting the most suitable one for your marketing campaigns.

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200 Original Travel Slogans that are actually Great

January 18, 2024

Travel slogans are perfect for promoting your brand, attracting customers, and conveying your unique value proposition. They are ideal for use across various marketing channels — from websites and brochures to social media platforms and email campaigns.

These catchy slogans can inject personality into your brand, making it memorable and relatable. They encapsulate the essence of what your company or blog offers, and inspire a sense of wanderlust, inviting readers or customers to explore, dream, and discover the world with your services. Travel slogans can be the secret ingredient to a successful business .

But, creating these catchy taglines for travel can sometimes be challenging.

Are you a travel agency owner, striving to weave the right words that encapsulate the unique and memorable experiences your company offers?

Or perhaps you’re a travel blogger wrestling with writer’s block, staring thoughtfully at a blank screen waiting for inspiration to strike?

Well, a huge sigh of relief is in order! Bringing to you a treasure chest of 200 original, compelling travel slogans and taglines .

Crafted with creativity, they strike the perfect chord between the thrill of travel and the beauty of poetry. Use them to breathe life into your brand, capture your clients’ or readers’ hearts, and inject fresh vitality into your marketing campaigns.

Taglines and Slogans for Travel Agencies and Bloggers

Here are 200 catchy travel slogans and taglines you can use for your travel agency or for your blog to inspire wanderlust, promote your services, and create a memorable brand identity.

1. Experience, not just travel.

2. Always, more than you imagine.

3. Live the journey, cherish the memories.

4. Your passport to paradise.

5. Discover places, foster experiences.

6. The world is waiting.

7. Where to next?

8. Don’t just dream it, live it.

9. Explore the unseen.

10. Turn vacation mode on.

11. Embrace your wanderlust.

12. Carving routes, creating memories.

13. Unearth your own adventure.

14. Keep calm and travel on.

15. Venture beyond the ordinary.

16. The joy of journeying.

17. Wander with wonder.

18. Because you deserve a break.

19. Traverse the trails less travelled.

20. Let’s Get lost in the right direction.

21. Feel the freedom of flight.

22. Let’s go someplace beautiful.

23. Adventure awaits you.

24. Your traveling buddy for life.

25. Fill your life with adventures, not things.

26. Move over routine, embrace the extraordinary.

27. Reminisce the journey, not just the destination.

28. Discover. Explore. Enjoy.

29. Your escape from everyday routine.

30. Bedazzling destinations, bespoke experiences.

31. Seize the moment, live the dream.

32. Crafting not just trips, but experiences.

33. Your go-to for globetrotting.

34. Just pack and go, leave the rest to us.

35. Get high on altitude, lose yourself in latitude.

36. Born to travel, forced to work.

37. Exceptional journeys, extraordinary memories.

38. Be a traveler, not a tourist.

39. Embarking you on your dream journey.

40. Get bitten by the travel bug!

41. Live the life you’ve always imagined.

42. Handcrafted experiences for a lifetime.

43. Your ticket to amazing adventures.

44. Redefining the art of travel.

45. To the ends of the earth and beyond.

46. It’s your world, go explore.

47. We know the world like the back of our hand.

48. Creating extraordinary travel experiences.

49. We carve pathways, you create memories.

50. Boundless journeys, countless memories.

51. Where the journey is the reward.

52. Come fly with us and feel the difference.

53. Why wait? The world is out there.

54. Make every journey an epic adventure.

55. Let’s conquer the world together.

56. Be on top of the world with us.

57. Life’s too short not to travel.

58. Discover more, dream more.

59. Once a year, go somewhere new.

60. Stop dreaming, start booking.

61. Escape the ordinary, embrace the exceptional.

62. Journeys as unique as you are.

63. Booking trips to your dream destinations.

64. Travel far, travel wide, and travel without regrets.

65. We make your travel dreams a reality.

66. Experiences that last a lifetime.

67. Venture beyond boundaries.

68. Say yes to new adventures.

69. Travel for the soul.

70. Unleashing your travel dreams.

71. Where your journey begins.

72. You travel, we plan.

73. Not all those who wander are lost.

74. Conquer the world one country at a time.

75. Your gateway to a new world.

76. Embrace the world, embrace adventure.

77. Navigate the globe with us.

78. Make memories across the globe.

79. Backpack your dreams with us.

80. The world is your canvas. Let’s paint it together!

81. With us, every journey is an adventure.

82. The road less traveled has the best surprises.

83. We’ll guide you through your world of wanderlust.

84. Couple your curiosity with our travel spirit.

85. Kick-start your travel dreams with us.

86. Adventure in style with us.

87. Leave your footprints all over the world.

88. It’s a journey, not a race.

89. Where the heart finds its home.

90. Journey. Dream. Discover. Repeat.

91. Paint your dreams with our travel colors.

92. Let’s chalk your travel story.

93. Memories over monuments, moments over milestones.

94. Freedom to explore, courage to encounter.

95. Nothing soothes the soul like travel.

96. It’s the journey, not the destination.

97. Let’s find some beautiful place to get lost.

98. Creating milestone memories.

99. Experience the world, one destination at a time.

100. Crafting journeys, creating stories.

101. Fun is just a flight away.

102. Adventure awaits, let’s find it together.

103. Wander where the wind blows.

104. Make the world your playground.

105. Vacation mode activated with us.

106. We believe in the power of travel.

107. The journey is where the memories are.

108. Every journey has a story, let’s create yours.

109. Explore the world, one culture at a time.

110. The world is a book, and we are your bookmark.

111. Destination unknown, Journey unforgettable.

112. Travel is the best teacher.

113. World-class journeys, for a world-class experience.

114. Pack your bags, start your adventure.

115. Time for a new adventure, are you ready?

116. Dive into destinations.

117. Leave the map behind, follow your instinct.

118. Live your dreams, not your fears.

119. Wander. Wonder. Repeat.

120. Explore like never before.

121. Let the sea set you free.

122. Rejuvenate, Relax, Travel.

123. Getaway from the everyday.

124. Live your travel tale with us.

125. Choices make us, choose your next destination.

126. Experience life beyond the horizon.

127. See life through a new lens.

128. Travel far enough, you meet yourself.

129. One’s destination is never a place, but a new way of seeing things.

130. Find joy in the journey.

131. Inspire. Explore. Discover.

132. Satisfying your travel cravings.

133. Experience the path less travelled.

134. Life begins at the end of your comfort zone.

135. Discover more than you search for.

136. Adventure begins where plans end.

137. Bringing the world closer to you.

138. Life’s a journey, let us guide you.

139. Make your life a story worth telling.

140. The world is a book, and travel is reading it.

141. Travel with us to travel with joy.

142. Meet the world with open arms.

143. Passport to your dream destinations.

144. We help you escape the ordinary.

145. Explore the unexplored.

146. Push boundaries, set sights high.

147. For the love of journeying.

148. The road to memories starts here.

149. Four corners of the world, endless possibilities.

150. Pack light, travel far, live long.

151. Making travel plans into travel experiences.

152. Let the adventure seize you.

153. Go offbeat with us.

154. Why travel? Why not?

155. Discovering destinations differently.

156. Where adventure meets tranquility.

157. Find yourself through wanderlust.

158. Discover your travel spirit.

159. Embrace the thrill, live for the journey.

160. Don’t dream it, travel it.

161. Let the wandering begin.

162. Because life isn’t meant to be lived in one place.

163. We make your travel dreams come alive.

164. Unraveling the travel tales.

165. Pack your Adventure.

166. Journey into the beautiful unknown.

167. To travel is to live.

168. Crafting bespoke travel stories.

169. Not just destinations, but experiences.

170. It’s not just about the journey, but also the stay.

171. Your perfect travel companion.

172. The ticket to your wonderland.

173. Always exploring, forever discovering.

174. Hop on, let’s explore!

175. For those with an insatiable wanderlust.

176. Less routine, more travel.

177. Discover the world, one trip at a time.

178. Crafting journeys, creating joy.

179. We turn your dream vacations into reality.

180. A decision to travel is a decision to live.

181. Expand your horizons, embrace the world.

182. Welcome to a world of wanderlust.

183. Explore, dream, and discover with us.

184. Embrace the spirit of adventure.

185. Journey for mileage, a destination for mind.

186. Travel……..because you can!

187. Wander more, worry less.

188. Every journey starts with a single step.

189. Dare to live the life you’ve always wanted.

190. Your travel dreams deciphered.

191. The world is your oyster, let’s shuck it together.

192. Fulfilling travel dreams, one destination at a time.

193. Let your journey begin!

194. Live life one trip at a time.

195. Lose yourself in travel.

196. The world is waiting. Be a traveler.

197. From mountains to seas, let’s wander.

198. With us, every mile is a memory.

199. Weaving travel into tales.

200. Journey matters, not the arrival.

Pick the Right Travel Slogan

And there we are – 200 catchy travel slogans that can give your blog or agency the edge it needs.

Every journey begins with a single step, and the journey of making your brand memorable starts with choosing the right slogan. Use these taglines to spark fascination, build a unique identity and make your readers or customers dream of their next adventure.

After all, in the realm of travel, the right slogans can take your brand places, quite literally.

So, pick the ones that resonate with your offerings, and embark on an exciting journey of blending travel, business, words, and imagination!

For more articles on Travelness check out:

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Ph.D. in Geography, Travel Photographer, and Software Engineer. Been on 4 continents and loved them all.

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The Good, the Bad, and the Ugly: A Review of Tourism Slogans from Around the World

Tourism slogans are short, memorable phrases that promote destinations and attract visitors. They are an important marketing tool for destinations, as they help to establish brand identity and differentiate a location from its competitors. A great tourism slogan should capture the essence of a destination and inspire travelers to visit and experience all that it has to offer. It should also have an emotional pull, evoking feelings of excitement, adventure, relaxation, or whatever other emotions are appropriate for the destination.  In this blog post, we will explore the history and significance of tourism slogans and showcase a collection of the best and worst ones from around the world.  We will also provide some tips for creating a great tourism slogan.

History of Tourism Slogans

The use of tourism slogans dates back to the early 20th century when destinations began to market themselves more aggressively to attract visitors. One of the first known tourism slogans was “See America First,” which the United States government used in the 1920s to encourage Americans to explore their own country before traveling abroad.

In the following decades, more destinations worldwide began to adopt their own tourism slogans to stand out in a crowded market. For example, the British government used ” Visit Britain ” in the 1950s to promote the country as a travel destination.

As tourism has evolved over the years, so have the slogans used to promote it. In the 1960s and 1970s, tourism slogans often focused on a destination’s natural beauty and outdoor recreational opportunities. For example, “New Zealand: 100% Pure” has been used by the New Zealand government since 1999 to promote the country’s unspoiled landscape and clean environment.

In recent years, tourism slogans have become more diverse and creative, with destinations using catchy and memorable phrases to appeal to travelers’ emotions and sense of adventure. Some examples of iconic tourism slogans from recent years include “Australia: Where the Bloody Hell Are You?” and “Spain: Passion for Life.”

The history of tourism slogans reflects the evolution of the travel industry and travelers’ changing priorities and interests. Whether it’s showcasing a destination’s natural beauty, cultural attractions, or unique character, the best tourism slogans capture the essence of a place and inspire travelers to visit and experience it for themselves.

Best Tourism Slogans

Below are sixteen of the best tourism slogans from around the world. From iconic catchphrases to more recent taglines, these slogans represent some of the most memorable and effective tourism campaigns.

“I Love NY” – This iconic slogan, which features a heart symbol in place of the word “love,” has been used by the state of New York since 1977 to promote the city as a world-class travel destination. The slogan has become synonymous with the city itself and is recognized around the world.

“Australia: Where the Bloody Hell Are You?” – This provocative slogan was used by the Australian tourism board in 2006 to promote the country as a place full of adventure and excitement. The slogan was controversial then, but it helped increase Australia’s tourism and is now considered one of the most memorable tourism slogans of all time.

“Come to life” – This slogan, which South Africa introduced in 2013, captures the country’s diverse and vibrant culture and its natural beauty and adventure opportunities.

“Spain: Passion for Life” – This slogan, introduced by the Spanish tourism board in 2011, highlights the country’s rich cultural heritage and lively way of life.

“Italy: La Dolce Vita” – This slogan, which means “the sweet life,” captures Italy’s laid-back, indulgent spirit and its renowned cuisine and wine.

“Greece: The True Experience” – This slogan, introduced by the Greek tourism board in 2017, promotes the country’s rich history, culture, and natural beauty.

“Japan: Endless Discovery” – This slogan was introduced by the Japanese tourism board in 2018, highlighting the country’s diverse and unique culture and its many attractions and experiences.

“Canada: Keep Exploring” – This slogan, introduced by the Canadian tourism board in 2013, promotes the country’s natural beauty and diverse regions.

“Singapore: Your Amazing Playground” – This slogan, introduced by the Singapore tourism board in 2018, promotes the city-state as a destination full of excitement and adventure.

“Germany: Unlimited Possibilities” – This slogan, introduced by the German tourism board in 2018, highlights the country’s diverse regions, cultural attractions, and opportunities for adventure.

“Ecuador: All You Need is Ecuador” – This slogan, introduced by the Ecuadorian tourism board in 2018, promotes the country’s diverse regions, including the Amazon rainforest, the Galápagos Islands, and the Andes Mountains.

“Egypt: The Gift of the Nile” – This slogan, introduced by the Egyptian tourism board in 2018, highlights the country’s rich history and cultural attractions, including the Pyramids of Giza and the Nile River.

“New Zealand: 100% Pure” – This slogan, which the New Zealand government has used since 1999, promotes the country’s unspoiled landscape and clean environment.

“Peru: The Land of the Incas” – This slogan, introduced by the Peruvian tourism board in 2018, highlights the country’s rich cultural heritage and ancient civilizations, including the Inca Empire.

“Fiji: Where Happiness Finds You” – This slogan, introduced by the Fijian tourism board in 2018, promotes the country’s laid-back, welcoming culture and its stunning beaches and natural beauty.

“Jamaica: One Love” – This slogan, introduced by the Jamaican tourism board in the 1980s, promotes the country’s laid-back, welcoming culture and reggae music.

Worst Tourism Slogans

Tourism slogans are meant to be memorable and inspiring, but sometimes they can fall flat or even be controversial, and below, we highlight some of the worst tourism slogans in recent years. These slogans range from poorly executed to downright offensive, serving as cautionary tales for destinations looking to promote themselves to travelers. Whether tone-deaf, arrogant or simply misguided, these tourism slogans demonstrate the importance of being mindful and sensitive when marketing a destination to the world.

“Croatia: The Mediterranean As It Once Was” – This slogan, used by the Croatian tourism board in 2015, was criticized for implying that other Mediterranean countries were not authentic or had lost their cultural traditions.

“Qatar: You’re in Your Element” – This slogan was used by the Qatari tourism board in 2017 and was criticized for being tone-deaf and insensitive in the wake of the country’s human rights abuses and exploitation of migrant workers.

“Visit Florida: The Rules Are Different Here” – This slogan, used by the state of Florida in 2018, was criticized for promoting reckless and dangerous behavior and a lawless atmosphere.

“Visit London: The Only Place to Be” – This slogan, used by the London tourism board in 2015, was criticized for being arrogant and excluding other destinations.

“Sweden: The Nature of Sweden” – This slogan, used by the Swedish tourism board in 2016, was criticized for promoting a stereotype of Sweden as a cold, snowy country and ignoring the country’s cultural and urban attractions.

“Bhutan: Happiness is a Place” – This slogan, used by the Bhutanese tourism board in 2014, was criticized for oversimplifying the concept of happiness and ignoring the country’s social and economic challenges.

“Syria: Always Beautiful” – This slogan, used by the Syrian tourism board in 2011, was criticized for ignoring the country’s ongoing civil war and promoting a false sense of security and stability.

“Egypt: Land of Pharaohs and Terrorism” – This slogan, created as a parody by a social media user in 2015, highlights the negative association that some people have with Egypt due to the country’s history of terrorism and political instability.

“Greece: The Only Crisis Is Choosing What to Do First” – This slogan, used by the Greek tourism board in 2015, was criticized for being tone-deaf and ignoring the country’s economic crisis and debt problems.

“Visit Haiti: 10 Reasons Why You Should Visit Haiti Now” – This slogan, used by the Haitian tourism board in 2017, was criticized for ignoring the country’s ongoing political and economic challenges and promoting a false sense of optimism.

“Japan: Come and Relax” – This slogan, used by the Japanese tourism board in 2018, was criticized for promoting a stereotype of Japan as a relaxing and Zen-like country and ignoring the country’s vibrant and energetic culture.

“Thailand: Land of Smiles” – This slogan, which the Thai government has used since the 1980s, was criticized for oversimplifying the country’s culture and ignoring its political and social issues.

“India: Incredible!” – This slogan, used by the Indian tourism board in 2002, was criticized for being too broad and lacking a specific focus or message.

“Mexico: Live It to Believe It” – This slogan, used by the Mexican tourism board in 2018, was criticized for promoting a one-dimensional image of Mexico as a party destination and ignoring the country’s cultural and natural attractions.

“Russia: A Unique Land” – This slogan, used by the Russian tourism board in 2018, was criticized for being too vague and lacking a clear message or focus.

How to Create a Great Tourism Slogan

Creating a great tourism slogan requires a combination of creativity, strategy, and cultural sensitivity. Here are a few tips for crafting a compelling and memorable tourism slogan:

• Keep it simple: A great tourism slogan should be short, catchy, and easy to remember. Avoid using too many words or complex language.
• Make it memorable: A memorable slogan is more likely to stick in people’s minds and encourage them to visit a destination. Use catchy phrases, wordplay, or alliteration to make your slogan stand out.
• Reflect the destination’s unique character: A great tourism slogan should capture the essence of a destination and what makes it special. Think about the destination’s culture, history, attractions, and natural beauty, and use these elements to create a slogan that reflects its unique character.
• Be culturally sensitive: It’s important to be mindful of cultural differences and sensitivities when crafting a tourism slogan. Avoid using stereotypes or promoting a one-dimensional image of a destination.
• Test it out: Before finalizing a slogan, it’s a good idea to test it out with a focus group or through market research to see how it resonates with potential visitors. This will help ensure that the slogan is effective and well-received.

Tourism slogans are a powerful marketing tool that can help destinations attract visitors and establish brand identity. The best tourism slogans capture the essence of a destination and inspire travelers to visit and experience all that it has to offer. However, not all tourism slogans are successful, and some have even been criticized for being tone-deaf, offensive, or simply poorly executed. As this post has demonstrated, it’s important for destinations to be mindful and culturally sensitive when crafting a tourism slogan and to test it out with potential visitors to ensure that it resonates with them. Whether you’re looking for the best or the worst tourism slogans, there are plenty of examples from around the world to inspire your next adventure.

Moxee Marketing is a London-based digital marketing agency. We help our clients, whether based in the United Kingdom or elsewhere in the globe, meet and exceed their digital goals and objectives across various channels.

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International Days

487 catchy tourism slogans and tourism day slogans.

Tourism is on hype since the world has become more and more global. It is the pillar of the economy, generating revenue and creating job opportunities, and it is great for local businesses. It is also an amazing phenomenon to promote cultural diversity when people interact with each other around the world, promoting peace. It is a gateway for individuals to relax, take a break or vacation. Hence if you want to promote tourism among your peers and for your country or community, this article is for you. Tourism slogans are very impactful tools. They capture the public’s attention and inspire them to travel to beautiful places worldwide. They will help you grab the attention of tourists in this very competitive tourism industry.

You can use these tourism slogans on social media or digital advertising campaigns. You can also display them on billboards, posters, banners, pamphlets, and brochures or partner with restaurants and organizations to display them on their products. The constant reminder through these means will ultimately attract their attention and persuade them to tour your place or country. Social media is one great way to capture the attention of youth, which nowadays is all about exploring and freelancing digital photography and exploration. Use different means of promotion to attract different fractions of the population.

Table of Contents

Catchy Tourism Slogans

Big Country.

Beyond Words.

Come to Life.

Enjoy the show.

Eternally Yours.

Beauty Amplified.

Enjoy the freedom!

Escape completely.

A different light.

A tradition of excellence.

A signature of excellence.

Awaken To A Different World.

Best under the Australian sky.

A world within. A state apart.

Everything else is in the shade.

A whole world on a single island.

Better prices. Exceptional people.

Big agency deals. Small agency feel.

Beautiful one day, perfect the next.

A Destination for the New Millennium.

Eat, drink, and be happy. Ride the rails!

Creative Holidays. Create your kind of holiday.

National Tourism Day Slogans

The dates of national tourism can vary depending on the country. These national tourism day slogans will help promote the tourist’s special places in your country. This day has an immense effect on tourism. It provides a platform to talk about tourism and sheds light on why it is important to promote tourism. It also appreciates the organization, individuals and leaders who promote and bring out the country’s positive image in front of the world.

Overall, it is a day with positive vibes and great potential. If you too want to encourage people to visit your country, celebrate the day. Spread information about what your place offers with the help of the following slogans.

Here is a list of National Tourism Day slogans

Travel like there is no tomorrow.

Make traveling a part of your life.

Travel to explore and travel to live.

Never ever miss on a chance to travel.

You learn so much more when you travel.

Travel the world to experience the world.

When you travel, you are learning so much.

Traveling has so much to offer to all of us.

Traveling is the answer to so many questions.

The world is open for us to travel and explore.

Traveling is a beautiful way to live your life.

Travel is a way to live your life to the fullest.

Don’t just read about a place, visit it instead.

Traveling makes you a better person in so many ways.

You see a different world when you step out and travel.

You will have a happy life if you say yes to Traveling.

There is nothing as satisfying to a soul than Traveling.

Traveling opens up your mind and helps you learn many things.

Make the most of your life by Traveling. Happy National Tourism Day.

Catchy Tourism Taglines

Tourism taglines are a powerful marketing tool, creating brand recognition and convincing travelers to explore and discover. A good tourism tagline is instrumental in attracting tourists, and It will also help boost the local economy and position a destination as a must-visit place. So if you too want to promote The Following Tourism taglines should be your go-to:

Forever West.

It’s all here.

Explore Minnesota.

Just a Smile Away.

Happiness on Earth.

Experience Variety.

Georgia on my mind.

God’s own country.

It’s a real pleasure.

Fields of Opportunities.

Great Faces. Great Places.

Honest To Goodness Indiana.

Journey at its luxurious best.

Exploring the world in comfort.

It’s Like A Whole Other Country

It’s more fun in the Philippines.

Inspiring destinations within your reach.

Exclusive holidays for the single traveler.

Tourism Slogans Of The World

Tourism slogans of the world represent the creativity and diversity of places across the globe. They represent the essence of a place, and these slogans leave a lasting impression. Each country seeks to create a unique identity through its tourism slogan, reflecting the natural beauty and cultural richness. Whether it’s “Land of the Rising Sun,” or “Uncover the Unexpected,” these slogans communicate a sense of curiosity and adventure in the hearts of travelers. If you want to spark such curiosity, this section is for you.

Here is a list of Tourism slogans of the world.

Life Elevated.

New Mexico True.

Sweet Home Alabama

Made in Tennessee.

Pick Your Passion.

Take me to the top.

The Land that Sings.

Still Revolutionary.

More than the usual.

One aim, excellence.

Oceans of experience.

Must be the sunshine.

Live Free & _________.

State of Independence.

The Grand Canyon State.

Positively Transforming.

The Island of Memories…

Live your myth in Greece.

Let us show you the world!

The Island for All Seasons.

The Heartland of the Baltic.

The best way to see America!

Mile after magnificent mile.

Let your soul and spirit fly.

Relaxed, friendly and informal.

The Mediterranean as it once was.

Rail trips to here, there and everywhere!

Relax… You’re with us! We make it simple.

Manly. Seven Miles from Sydney, a Thousand Miles from Care…

Here are some State Tourism Slogans

Unbridled Spirit.

You’ve arrived.

We Love Dreamers.

The Natural State.

There’s only one.

Your world. Your way.

Ultimate in Diversity.

Virginia is for lovers.

The value of experience.

Where family fun begins.

There’s no place like it.

Unforgettable rail journeys.

We live it. You’ll love it.

There is no place like Kansas.

Too much fun for just one day.

Travel with a clear conscience.

You’ll love where we take you.

Tourism Mottos

A tourism motto is core values and unique selling points. It shapes the tourism industry’s approach and guides them along with setting the tone for travelers’ experiences. The tourism motto invites individuals to enjoy themselves in new environments, seek out adventure, and create lifelong memories. It does represent the positivity of all the experiences.

Here are inspiring Tourism Mottos

Love is there at the beach.

Give yourself precious time.

Enjoy the views at the beach.

Feel the sand under your feet.

Beach is the place for a picnic.

Keep the beach clean for others.

Do not get offended by the waves.

It is better to visit beaches often.

Never disrespect others at the beach.

Splashing waves are waving towards you.

Take some time off and go to the beach.

Waves are coming to take you with them.

Beach is not just a place for a picnic.

Don’t throw away garbage at the beach.

Emotions are there on the beach with you.

Please stay away from the dangerous waves.

Beach ball is the game you enjoy the most.

You can feel the warmth of the sand under you.

This beach is the place where our story starts.

Parties are the best way to celebrate yourself.

Do not breach any other’s privacy at the beach.

We have many memories together here on this beach.

Slogans About Tourist Spots

Slogans about tourist spots attract visitors and promote the uniqueness of a destination. They are powerful marketing tools, creating awareness and generating interest among travelers. Slogans about tourist spots do a great job of branding and positioning a destination, helping it stand out. Let’s find out which slogans about tourist spots will suit you best.

Always there for you where you left me.

Never leave children alone at the beach.

Beach is not a place for children.

Make way others surf at the beach.

Sun shines more at the beach.

Beach is also a source of entertainment.

Flowing with the waves is an emotion.

A normal person should visit the beach.

Beach provides you the best time in your life.

Spend quality time at the beach.

Never try to do stunts with the waves.

Stay away from splashing waves at the beach.

Waves will not allow you to stand there.

Your personal safety matters the most.

It is our duty to cooperate with Baywatch.

Beaches are made for us to visit.

It also provides a tourist view.

Beaches promote tourism in the city.

Have some fun under the sun.

Party is at its peak at the beach.

Slogans For Tourism Company

Slogans for a tourism company shape brand identity and attract customers. It helps generate the interest of the public in the company’s services. In a competitive industry like tourism, a good slogan can catch attention, drive customer engagement, and ultimately lead to business success.

So here is a list of Slogans for Tourism Companies

Enjoy the ride

Dare to dream.

Dare to explore

Let’s get lost.

Find your adventure

The adventures await.

We are all explorers.

Let the journey unfold

Discover something new

Broaden your horizons.

Go beyond the expected.

Vacation without borders

Explore the possibilities

Experience the unexpected

Explore beyond the horizon

Discover the world with us

The world is your playground

We make traveling a pleasure

Discover your own adventure.

Take the journey of a lifetime

A world of possibilities awaits.

The world is yours for the taking.

Don’t just take a vacation, take an adventure

So here is Catchy Philippine Tourism Slogans

Take a trip

Come explore

See the world

Dare to explore.

Live the journey.

Seeing is believing

Get out and explore

A new world awaits.

Get out and explore.

Explore new horizons

The world awaits you

Discover your dreams.

Discover the unknown.

Embark on an adventure

Create your own story.

A journey of discovery

Let’s make a memory.

We make memories happen.

Live a life of adventure

Let your adventures begin

Explore the world with us.

Live life beyond the ordinary

Go on the journey of a lifetime.

Discover the beauty of the world

Life is an adventure, make it yours

Let’s take the road less travelled.

Live the life you’ve always imagined.

Ireland Tourism Slogans

Journey beyond

Join the journey

Life is a journey

Come fly with me.

Explore the world

The world is yours

Take time to explore.

Let us show you around

Get lost in the world.

Make your vacation count

See something different.

Discover what lies beyond

The world is your oyster.

A world of possibilities.

Live life to its fullest.

Travel and discover yourself

Be the change you wish to see

Let’s take life by the horns.

See what’s around the corner.

The journey of a lifetime awaits.

The wonders of the world unveiled

Experience the world in a unique way.

We take you to where you never thought you could go

Poster Tourism Slogans

With their visually appealing designs and compelling messages, poster tourism slogans are powerful tools for advertising and marketing campaigns. Posters with good tourism slogans can instantly grab the viewer’s attention. They can be displayed in various locations, such as travel agencies, airports, hotels, and tourist information centers, capturing the interest of potential travelers and motivating them to visit various destinations.

So here is a list of catchy Poster Tourism Slogans for you!

Be fearless.

Adventure awaits

Explore the unknown

Discover the unseen

Shape your destiny.

We take you further

Go with the experts.

Live, laugh, explore.

Let’s find our way.

Create new experiences

Explore and experience

See the world in color

The world is your oyster

Journey to faraway lands

Experience something new

Venture into the unknown.

Seize the day and explore

Take the road less travelled

Experience a new way of life

Explore all the possibilities

Experience life to the fullest.

Experience life like never before

Discover life’s greatest experiences.

Tourism Destination Slogans

Tourism destination slogans are key in capturing the beauty of a specific location. It highlights the key features, attractions, and experiences that make a destination worth exploring. Whether it’s a beach paradise, a cosmopolitan city, or a mountain retreat, destination slogans aim to convey the distinctive qualities that set a place apart. They are powerful marketing tools and position a destination as a must-visit spot.

Here is a list of Tourism Destination Slogans

Seek the unseen

Take the plunge.

Go with the flow.

A whole new world.

See something new.

The world is yours.

Live your best life.

Explore all you can.

Experience the world

Embrace new cultures.

Life is an adventure.

Expand your horizons.

Explore the world with us

See the world differently

Get lost in the adventure

Experience the unexpected.

Take the trip of a lifetime

Uncover your inner explorer.

Make memories to last a lifetime

Uncover the secrets of the world.

See the world in a whole new light

Let’s explore the world together.

We take you to where you want to go

Life is an adventure, make it count.

Suggestions/Conclusion

Here are some suggestions on how to promote Tourism

• Enhance Infrastructure and Services : Continuously improve infrastructure, transportation, and tourist facilities to ensure visitors’ seamless and enjoyable experiences. Invest in training programs to enhance the quality of services tourism professionals provide.
• Collaborate with Influencers: Partner with travel influencers and bloggers with a significant following and a genuine interest in the destination. Please invite them for familiarization trips and encourage them to share their experiences through blog posts, videos, and social media content.
• Host Events and Festivals : Organize or support events and festivals that showcase the destination’s unique cultural, artistic, or culinary aspects. Such events attract visitors and create a buzz, generating positive word-of-mouth and media coverage.
• Highlight Unique Experiences : Identify the distinctive experiences and attractions that set the destination apart. Emphasize these unique selling points in promotional materials and showcase them through captivating storytelling.
• Enhance Online Reviews and Recommendations: Encourage visitors to leave positive reviews and recommendations on popular review platforms like TripAdvisor, Google Maps, and Yelp. Monitor and respond to reviews promptly, addressing any concerns or issues raised.
• Participate in Travel Trade Shows and Exhibitions : Showcase the destination at national and international travel trade shows and exhibitions. Network with travel agents, tour operators, and industry professionals to generate leads and foster collaborations.
• Collaborate with Government and Tourism Organizations : Work closely with government bodies and organizations to align strategies, secure funding, and implement sustainable tourism practices. Jointly promote the destination through campaigns and initiatives.

Frequently Asked Questions/FAQs

Create A Slogan Promoting the Tourist Spot In Your Place.

Here are a few slogans that you can put the name of your place and promote tourism for.”Experience (Your Place): Unforgettable Journeys Await

(Your Place) lights: Explore, Indulge, and Enchant!”

“(Your Place) Escapades: Uncover Hidden Gems and Create Memories.”

Discover (Your Place): Unveil the Beauty, Embrace the Culture!”

Tapestry of Wonders: Immerse Yourself in Spectacular Beauty.”

“(Your Place): Where Adventure and History Converge!”

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Having years of experience in writing on general topics from politics to nature. Sharing my insightful knowledge here on slogans hub with marketing and startup experts and showering them with trendy slogans and taglines etc.

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Tourism Slogans: Crafting Memorable Hooks for Destinations

Tourism slogans are more than just catchy phrases; they’re the heartbeat of a destination’s brand identity. They encapsulate the essence of a place, promising unforgettable experiences and adventures. Whether it’s the allure of pristine beaches, the thrill of urban exploration, or the tranquility of nature escapes, these slogans are designed to capture your imagination and spark wanderlust.

Crafted to resonate with travelers worldwide, tourism slogans play a pivotal role in shaping perceptions and driving interest. They’re not just words; they’re invitations to explore, discover, and fall in love with places you’ve never been. As you jump into the world of tourism slogans, you’ll find that each one tells a story, inviting you on a journey that’s as unique as the destination it represents.

Table of Contents

Importance of Tourism Slogans

When you’re planning your next adventure, the first thing that might catch your eye is a catchy slogan. These aren’t just mere catchphrases; they’re the essence of a destination’s brand identity. Think of them as a compact story or an invitation, drawing you into the unique experience each place offers. In a world buzzing with travel options, a memorable slogan can be the difference between being overlooked and being top of mind.

Tourism slogans have a powerful role. They’re not just fancy words thrown together; they hook your interest and spark wanderlust. Picture this: you’re scrolling through social media, and you see a slogan saying “Incredible You.” It’s not just calling the destination incredible; it’s inviting you to discover a part of yourself there. This is how slogans work; they connect emotionally, making you feel like you’re missing out on something great.

• Brand Identity : They give a place its personality, setting it apart from others.
• Emotional Connection : Good slogans tap into your feelings, making the destination more appealing.
• Memory Hooks : They’re designed to stick in your mind. Later on, when you’re thinking vacation, that slogan pops up.

Consider the impact of a well-crafted slogan. It’s not about overloading you with information; it’s about creating a feeling, an image, and an expectation. Whether it’s the promise of adventure, relaxation, or discovery, a good slogan sums up why a destination should be your next choice.

In the competitive world of tourism, destinations constantly seek ways to stand out. Slogans are a vital tool in this quest. They encapsulate the essence of a place and what it offers, often becoming as iconic as the destinations themselves. It’s not just about attracting tourists; it’s about promising them unforgettable experiences.

As you wander through the crowded marketplace of travel options, remember, these slogans are more than just marketing. They’re the beginning of your story with a destination. So next time one catches your eye, think about the journey it’s inviting you on.

Characteristics of Effective Tourism Slogans

Imagine you’re scrolling through your social media feed, and you see a slogan that makes you stop in your tracks. It’s catchy, it’s engaging, and it makes you want to learn more. That’s the power of an effective tourism slogan. But what exactly makes a slogan stand out? Let’s break it down.

Simplicity Is Key

First off, simplicity is crucial. A great tourism slogan is easy to remember and easy to understand. It doesn’t use complicated words or long sentences. Instead, it gets straight to the point. Think of it as the friendly “hello” that invites you in.

Emotion Over Information

While it’s tempting to pack a slogan with facts, the best ones tap into your feelings. They hint at an experience, an adventure, or a dream vacation awaiting you. It’s not just about telling you what you can do at the destination; it’s about making you feel what it would be like to be there. This emotional connection is what turns a simple phrase into an unforgettable promise.

Uniqueness and Memorability

Your destination isn’t like any other place on Earth, and your slogan should reflect that. An effective tourism slogan captures the unique character of a place. It’s memorable because it’s different. When a slogan echoes the unique vibe of a destination, it sticks with you long after you’ve read it.

Cultural Resonance

A great tourism slogan also resonates with its target audience on a cultural level. It might play on words, use humor, or tap into shared values and aspirations. By speaking the “language” of your intended audience, a slogan bridges the gap between the familiar and the new, inviting exploration and connection.

Incorporating these characteristics, tourism slogans become far more than just catchy phrases. They’re the opening lines to the story of a place, inviting you to step into a new experience. As you think about your next vacation, pay attention to the slogans that catch your eye and consider what makes them effective. You might just find your next destination calling to you through those carefully chosen words.

Examples of Tourism Slogans

Tourism slogans play a crucial role in attracting visitors to different destinations around the world. They’re not just catchy phrases; they encapsulate the essence of a place and what you can expect to experience there. Below are some examples of tourism slogans that have successfully captured the imagination of travelers globally.

“Incredible India” stands out as a prime example. This slogan invites curiosity and suggests that India offers an array of unbelievable experiences, from its rich cultural festivals to its breathtaking landscapes. It’s simple, memorable, and evokes a sense of wonder.

Moving over to a colder climate, “Iceland – Inspired by Iceland” connects with those who seek inspiration through travel. Iceland’s slogan taps into the emotional aspect of traveling, promising an awe-inspiring journey amidst its volcanic landscapes and northern lights.

For those yearning for a laid-back tropical paradise, “It’s More Fun in the Philippines” offers precisely that vibe. This slogan shines by highlighting the fun and vibrant culture of the Philippines, emphasizing the joy and warmth of its islands and people.

These slogans do more than just attract tourists; they also serve as a brand identity for the destinations. They’re designed to leave a lasting impression in your mind, making you yearn to visit and experience these places yourself.

Choosing the right words can make all the difference in tourism marketing. These slogans have succeeded not just by being catchy, but by speaking directly to the desires and emotions of travelers. They create a picture of the destination that is almost irresistible.

As you consider your next travel destination, pay attention to the slogans that catch your eye. They might just reveal what you’re truly seeking on your next adventure.

Analyzing the Impact of Tourism Slogans

When you think about traveling, what’s the first thing that pops into your mind? Is it a picture of a breathtaking beach, the hustle and bustle of a vibrant city, or is it perhaps a catchy phrase that makes you dream about distant lands? Yes, we’re talking about tourism slogans – those catchy lines that stick with you and ignite a desire to explore new places.

Tourism slogans play a crucial role in the travel industry. They’re not just a bunch of words thrown together; they’re a carefully crafted message that aims to convey the essence of a destination and what it stands for. Think of “Incredible India” or “It’s More Fun in the Philippines.” These slogans are powerful tools that destinations use to stand out in a crowded market and connect emotionally with potential visitors.

How Do Tourism Slogans Work?

At their core, tourism slogans tap into your emotions and desires. They create a picture in your mind of what your experience could be like at the destination. Whether it’s the promise of adventure, relaxation, discovery, or luxury, a good slogan makes you feel like you’re missing out on something extraordinary by not visiting.

The Power of Words

The impact of a well-chosen slogan cannot be understated. These slogans do more than just grab your attention; they play a significant role in shaping the perception of a destination. For example, “I Love New York” doesn’t just evoke a sense of admiration for the city; it invites you to become part of a widespread community of people who share this love.

The Marketing Genius Behind Tourism Slogans

From a marketing perspective, tourism slogans are invaluable. They provide a memorable hook that can be used across various advertising mediums, from billboards and TV commercials to social media campaigns. They offer a consistent message that helps build a strong, recognizable brand for the destination.

Let’s Talk Numbers

Here’s a glimpse into how effective tourism slogans can be:

Creating a Memorable Tourism Slogan

When it comes to standing out in the bustling tourism market, crafting a memorable tourism slogan is key. These catchy phrases not only capture the spirit of a destination but also leave a lasting impression that beckons travelers from around the globe. So, how do you create a slogan that sticks? It’s not about finding the most elaborate words but rather, connecting with potential visitors on an emotional level.

First off, know your audience . Understanding who you’re trying to attract is crucial. Are they thrill-seekers looking for adventure or are they more inclined towards serene landscapes and cultural enrichment? Tailoring your message to resonate with your target demographic is essential.

Next, focus on what makes your destination unique. It could be the pristine beaches, the rich history, or the vibrant nightlife. Highlighting these unique selling points can make your slogan stand out. Keep it short and sweet ; the best slogans are concise yet powerful, leaving a lasting impression without overwhelming the reader.

Emotional appeal plays a significant role. A great tourism slogan taps into the feelings and desires of the audience. Phrases that evoke a sense of adventure, relaxation, or wonder can be incredibly effective. They transport the reader to your destination, if only in their imagination, kindling the desire to turn that dream into reality.

Incorporating a play on words or a bit of humor can also make your slogan more memorable. But, it’s vital to strike the right balance so that it remains respectful and in good taste. Clever wordplay can make your slogan catchy, ensuring it stays in the minds of potential tourists long after they’ve encountered it.

As you brainstorm and refine your slogan, consider its versatility across various marketing platforms. From social media to print ads, a powerful slogan seamlessly integrates into all forms of promotional content, reinforcing your brand identity and the allure of your destination.

Crafting the perfect tourism slogan isn’t just about being catchy; it’s about capturing the soul of your destination and speaking directly to the heart of your audience. Remember, you’re not just selling a place; you’re selling an experience, a dream. By focusing on what makes your destination unique and appealing directly to the emotions of your potential visitors, you’ll create a slogan that’s not only memorable but also powerful in driving tourism. Keep it concise, make it impactful, and let your slogan be the beacon that draws travelers from around the world to your doorstep. With the right approach, your slogan will not only resonate with your audience but also stand the test of time across various marketing platforms.

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Top tourism slogans and why they worked

Effective advertising knows how to stick. In addition to a brand name and logo, a slogan rounds out the trifecta of brand identity. Think of jingles that get stuck in your head about a sandwich when you’re trying to work (5 dollar footlong, anyone?). How about the number of times you’ve bought something shown to you while scrolling social media?

Well, it turns out the same rules apply to destination slogans. Ready to dive in?

The same strategy that created these catchy slogans: 

• Subway: Eat Fresh
• Goldfish: The Snack That Smiles Back
• Nike: Just Do It
• Maybelline: Maybe She’s Born With It
• McDonald’s: I’m Lovin’ It 

Also created these:

• Florida: Sunshine State
• Virginia: Virginia Is For Lovers
• Las Vegas: What Happens in Vegas, Stays in Vegas
• Norway: Powered by Nature
• Argentina: Beats to Your Rhythm

The long story short is that these slogans work. Today, we’re diving into the why.

#1 — Make it Catchy

Every one of these slogans sticks in your mind after you read it. Maybe it connects to a different thought or makes you laugh. That wasn’t a happy accident but rather a strategic marketing strategy. Catchy slogans are easy to remember and hard to forget, leading people to think of your brand naturally.

#2 — Make it Short & Sweet

Did you notice that the most successful slogans are ones you can read on a billboard while driving down the interstate? No small print is needed because they get the point across in only a few words. No successful slogan will be so long that it requires a genuine effort to remember. Despite “what happens in Vegas, stays in Vegas” being a touch on the longer side, it sticks well because that’s the mentality of the location. Tying together who you are in a short and sweet way will be the most effective method.

#3 — Connect to an Emotion

Effective marketing comes down to a few basic principles, no matter what you’re trying to sell. One of the most popular is connecting your advertisement or brand to an emotion. Since we’re talking about travel, think of ways you can advertise in a way that says ‘this destination is your happy place.’ Does that mean your ideal visitor is a beach bum and needs to think of sunshine and sandy beaches? Maybe they’re more of an adventure seeker? Who you’re trying to attract is who you should have in mind when considering what emotional strings to pull.

#4 — Use it Over and Over and Over and Over Again

The advertising golden rule is to say the same thing enough times that it sticks. Why not have more than one slogan? Because it’s confusing. Your audience no longer knows what you’re trying to portray when you change up the messaging. Create something strong and say it, write it, and display it until you’re blue in the face. That’s the key.

#5 — Be Human

Understanding your goal is to connect with human beings will make your slogan and destination as a whole that much more approachable. Slogans work because they connect with people, but the slogan’s effectiveness wears off as soon as the brain connects that you’re trying to be a sales pitch. Similar to admitting we, as humans, don’t know everything, allow your slogan to reach for the person and not just their wallet.

Have additional questions about slogans or your branding specifically? Let us be a resource! Reach out today, and we’ll help your destination slogan dreams become a reality.

Sydney Walter

As an extroverted Wisconsinite, Sydney finds her passion in the connections she’s able to make. Her expertise falls within our Digital Marketing department as a digital media analyst. In this role, she works directly with clients in an effort to maximize their Pay-Per-Click strategies. Coordinating with clients across the country, she taps into her passion to connect, turning destination’s marketing dreams into reality.

Home » Slogans » Catchy Slogans » List of 101 Creative Tourism Catchy Slogans and Taglines

List of 101 Creative Tourism Catchy Slogans and Taglines

We have gathered a list of some of the catchiest tourism slogans and taglines that shine brightly within the industry. These remarkable slogans are followed by the Greatest Travel Agency Names of All-Time and a special post on How to Write a Catchy Slogan that Brings in More Customers .

A Destination for the New Millennium.

A different light.

A new point of view.

A signature of excellence.

A tradition of excellence.

A whole world on a single island.

A world within. A state apart.

Adventures In Living.

Awaken To A Different World.

Beautiful one day, perfect the next.

Beauty Amplified.

Best under the Australian sky.

Better prices. Exceptional people.

Beyond Words.

Big agency deals. Small agency feel.

Big Country.

Come to Life.

Creative Holidays. Create your kind of holiday.

Discover a different world…

Dream. Explore. Discover.

Dreams for all seasons.

Eat, drink, and be happy. Ride the rails!

Endless Discoveries.

Enjoy the freedom!

Enjoy the show.

Escape completely.

Eternally Yours.

Even better this year.

Every day is different.

Everything else is in the shade.

Exclusive holidays for the single traveler.

Experience the uncommon element.

Experience Variety.

Explore Minnesota.

Exploring the world in comfort.

Fields of Opportunities.

Forever West.

Georgia on my mind.

Get natural.

God’s own country.

Great Faces. Great Places.

Great journeys – fascinating places.

Happiness on Earth.

Honest To Goodness Indiana.

I (Heart) NY.

Inspiring destinations within your reach.

It’s a real pleasure.

It’s all here.

It’s Like A Whole Other Country

It’s more fun in the Philippines.

Journey at its luxurious best.

Journeys as great as the destinations.

Just a Smile Away.

Let us show you the world!

Let your soul and spirit fly.

Life Elevated.

Live Free & _________.

Live your myth in Greece.

Made in Tennessee.

Manly. Seven Miles from Sydney, a Thousand Miles from Care…

Mile after magnificent mile.

More than the usual.

Must be the sunshine.

New Mexico True.

Oceans of experience.

One aim, excellence.

Pick Your Passion.

Positively Transforming.

Rail trips to here, there and everywhere!

Relax… You’re with us! We make it simple.

Relaxed, friendly and informal.

State of Independence.

Still Revolutionary.

Sweet Home Alabama

Take me to the top.

The best way to see America!

The Grand Canyon State.

The Heartland of the Baltic.

The Island for All Seasons.

The Island of Memories…

The Land that Sings.

The Mediterranean as it once was.

The Natural State.

The value of experience.

There is no place like Kansas.

There’s no place like it.

There’s only one.

Too much fun for just one day.

Travel with a clear conscience.

Ultimate in Diversity.

Unbridled Spirit.

Unforgettable rail journeys.

Virginia is for lovers.

We live it. You’ll love it.

We Love Dreamers.

Where family fun begins.

You’ll love where we take you.

You’ve arrived.

Your world. Your way.

Greatest Travel Agency Names of All-Time Captivating Journeys Destination Vacation Trailfinders Vacations to Go Pack & Go See All of the Greatest Travel Agency Names of All-Time

Go here to see some more slogan examples and find out the perfect slogan formula for creating a catchy slogan that brings in more customers.

The below infographic takes a look at the tourism industry and top destinations promoting by social media. Today’s travelers predominantly connect by social media where resorts and major destinations can engage travelers to encourage travel.

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Nebraska’s New Tourism Slogan Is Hilariously Honest

Yes, it’s really: “honestly, it’s not for everyone.”.

• Copy Link copied

Nebraska’s new tourism campaign relies on self-deprecating humor to attract visitors.

Courtesy of Visit Nebraska

Just a few months after Vilnius, Lithuania, unveiled its cheeky new tourism slogan— “Vilnius: The G-Spot of Europe” —Nebraska has followed up with an even funnier tagline to draw tourism (and attention) to the state.

Instead of promoting itself as “Nebraska Nice” anymore, the Midwestern state announced its new slogan is “Honestly, It’s Not For Everyone” at the Nebraska Tourism Conference on Wednesday, October 17.

“It was important . . . to be true to who we are and honest about what we are not,” Deb Loseke, Nebraska Tourism Commission Chair, said in a statement . While the slogan is brutally honest, the resulting ad campaign attempts to use that self-deprecating humor to change the perception that Nebraska is a boring place where there’s nothing to do.

Toadstool Geologic Park is featured in one of Visit Nebraska’s new ads.

In one of the new ads, two people are seen hiking across the unusual rock formations in Toadstool Geologic Park in the northwestern part of the state along with the phrase “Famous for our flat, boring landscape.” Another ad (seen at the top of this article) features three groups of people “tanking” down a river. “In Nebraska, we believe that only boring people get bored,” it reads. “So we invent our own fun. Like when we realized that a livestock tank would float, and thought, ‘It’s a boat.’”

So far, it looks like the campaign is working. Within one day of the announcement, the Nebraska Tourism Commission says they’ve received an “overwhelming” number of requests for T-shirts with the slogan on it. They say the resulting media coverage has reached more than 384 million people already. But will people actually go to check it out in person? Maybe not everyone, but tanking certainly looks like a lot of fun.

>> Next: The World’s Fastest Growing Tourist Destinations Aren’t Where You Think

Why Do We Care So Much About Our Tourism Slogans?

A nother day, another tourism slogan. In late June, the Department of Tourism unveiled a brand new battlecry for the country’s perpetual campaign to lure in more visitors to spend their money here. As always, instant marketing, branding, and tourism "professionals"—as well as casual commentators—all rose out of the woodwork that is the internet to have their say. 

There are those who love the simplicity of "Love the Philippines"—a direct, no-nonsense expression of devotion for a country that has so much to offer. But there are the critics turned off by the seemingly blunt, desperate plea to solicit affection. A simple punctuation mark, some have argued, would’ve vastly improved the copy, and it hasn’t helped the cause of the DOT that certain images from the promotional video that was launched alongside the new slogan were apparently—gasp!—shot in countries that were certainly not here in the Philippines.

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There were other issues attached to the new slogan: a supposedly inflated budget, questionable visuals used in the logo, and why there was a need to change the slogan in the first place from one that was (relatively) popular and worked quite well. From the perspective of a cultural spectator, it seemed about right. It wouldn’t be a tourism slogan launch without a little (or a lot of) controversy.

This begs the question: why exactly are many of us so invested each time the powers-that-be take it upon themselves to scrap the previous campaign, start fresh, and launch a brand-new tourism rallying cry? Why are these branding and advertising refreshes such a big deal?

There’s the obvious reason, of course, which is that most Filipinos feel directly impacted by the campaign by virtue of their being Filipino. A new slogan reflects not just on the government and people working in the tourism industry—hotel and restaurant staff, airlines and tour operators, resort staff and guides—but all of us with friends and loved ones abroad, and even ourselves making plans to discover more of our homeland. The slogan amplifies how we communicate our love and fondness for our country and so we naturally have things to say, whether for or against, each time there’s a slogan reboot.

But I suspect it’s something more. The DOT may claim otherwise, but a new tourism slogan and campaign is a tacit admission that the old one isn’t working, or, at the very least, that it needs an update. Tens of millions of pesos are poured onto multi-media, multi-year campaigns like this, so of course the government would like to ensure that it goes beyond mere awareness into tangible returns. And for a country like the Philippines—a perceived tourism powerhouse based on numerous international awards and citations, not to mention a general reputation as a place blessed with abundant natural resources and stunning geography—the question is why that doesn’t exactly translate into concrete numbers. 

In ASEAN, Thailand is the runaway winner, recording nearly 40 million (39.8 million) tourist arrivals in 2019. Malaysia came in second with 20.1 million, followed by Vietnam with 18 million. Tiny Singapore managed 15.9 million, with Indonesia rounding out the Top 5 with 13.6 million.

The Philippines came in sixth with about half of Indonesia’s numbers: about 8.2 million tourists. Cambodia (6.7 million), Myanmar (4.3 million), Laos (3.4 million), and Brunei Darussalam (213,000) follow. 

The pandemic, of course, upended global travel, but 2022 marked a vast improvement in tourism arrivals compared to the two previous years. Thailand still led with 11.2 million inbound tourists, Malaysia with about 10 million, Singapore with 6.3 million, Indonesia with 5.5 million, and the Philippines at two million.

One can’t help but wonder, then, that for all its breathtaking natural beauty—our pristine beaches, our mountain hideways, our colorful festivals, our mouthwatering cuisine, and our much-vaunted Filipino hospitality— why the Philippines can’t seem to punch above its weight in terms of getting more tourists to come.

Could it be that so much attention and emphasis are heaped on these tourism slogan changes that we forget that there are numerous other factors to consider if we want to increase tourist arrivals to our shores? Tens of millions of pesos are spent on generating ideas to get people to come; how much have we spent on improving the overall experience of our guests once they get here?

This isn’t a dig at the DOT and the other government agencies who we’re sure are working tirelessly to elevate the entire tourism industry. And people have every right to criticize and complain when public funds are used on a campaign that ends up not just being substandard but downright sloppy. But there are many other factors beyond slogans and marketing campaigns that contribute to tourism arrivals that we can work on and maybe we should start turning our attention on those, like further developing some of the country’s culturally important sights and attractions, enhancing tourism support infrastructure and accessibility, strengthening the country’s economy, and many others.

The way people are seemingly obsessed with tourism slogan changes, you’d think they actually believe they’re wholly and exclusively responsible for drawing visitors in. Just over the last 20 or so years, we’ve had no less than seven tourism slogans, almost all of which were cooked up by a new administration, no doubt eager to show off what it can do. We’re no tourism or marketing professional, but we’ve always believed that a message of simplicity and consistency would trump one of novelty any day.

Perhaps it’s time our tourism leaders got to work crafting a creative, coherent slogan—one that communicates how much we are all proud of where we are and what we have—sell the hell out of it to us and to the rest of the world, and work on all of the other things that would make us truly, finally love the Philippines the way she deserves to be loved.

10 Painfully Honest State Slogans Inspired by Nebraska’s ‘It’s Not for Everyone’ Campaign

Nebraska is getting REAL with their new tourism slogan. We couldn't help brainstorming a few other options...

By Winona Dimeo-Ediger on October 19, 2018

Nebraska  made national headlines  this week by announcing a new tourism campaign that takes a self-deprecating view of the state’s reputation.

The new slogan?

“Nebraska: Honestly, It’s Not For Everyone.â€

Yes, seriously.

State Tourism Director John Ricks  told Omaha.com  that since Nebraska is often ranked as the “least likely state†that tourists plan to visit, “the marketing campaign needed to be different.”

This news got us thinking … what would other states’ slogans be if they were going to get super real and self-deprecating? Taking a page from Nebraska’s book, we came up with 10 updated, painfully honest slogans for other states.

Tourism directors, feel free to grab these for your next campaign:

California:   Wouldn’t It Be Cool If You Could Afford to Live Here?

Iowa:  Thanks For Driving Through. Maybe Stop Next Time.

Oregon:  Dude, Do You Even Brew Your Own Kombucha?

Vermont:   Still Really Into Phish and Not Apologizing For It.

Tennessee:  We’re More Than Jack Daniel’s – We’ve Got George Dickel, Too.

New York:  Only a Very Small Part of Our State Smells Like Garbage All the Time.

Delaware:   Even We Couldn’t Find Our State on a Map.

Oklahoma:  We Gave You Garth Brooks. What More Do You Want From Us?

New Jersey:   Our State Flag Is Leopard Print.  

Florida:   Please Don’t Judge Us By Your Weird Uncle Who Moved Here in the 70s.

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Nebraska’s tourism board masters the art of the underwhelming slogan

We live in overwhelming times. The news is fake, politics is a tawdry 24-hour reality show, brands act like our friends, and our friends act like brands.

Blessedly, the great state of Nebraska wants no part of this. In a new tourism slogan announced this week, the Cornhusker State wants visitors to know that, “Honestly, it’s not for everyone.”

The self-aware slogan will replace the state’s “Nebraska Nice” moniker, which was retired in 2015. The new message is intended to be honest about Nebraska’s selling points, as well as its shortcomings.

For the past four years, Nebraska has ranked last when it comes to states that travelers most want to visit, according to research from travel marketing research firm MMGY Global. As the chair of the tourism commission said in a statement , “We discovered that we can’t offer something to everyone — but to those that we can, this campaign speaks to their sense of adventure and discovering what we as Nebraskans are all about.”

So what is Nebraska about? Well, it’s famous for its “flat, boring landscape,” corn and wheat fields, as well as “a way of embracing the not-so-obvious bits of life.” And now, it seems, Nebraska can add self-deprecating humor to that list. It certainly stands out in a field of tourism slogans that are not known for their subtlety. Greece’s “ Greece All Time Classic ” reads like something devised for a search engine; Vilnius’ perplexing “ G-spot of Europe ” campaign certainly got attention, but more for its absurdity than cleverness; and Honduras’s “Everything is here” slightly beggars belief.

Indeed, Nebraska’s new slogan—which will roll out in out-of-state markets in 2019—recalls great, underwhelming missives of lore. Slogans that don’t come with the lofty and aspirational aims of iconic brands like Nike’s “Just do it” or Apple’s “Think Different,” but rather that promise to do no more or no less than what they can. The iconic American “Beef: It’s what for dinner” comes to mind, as does the famous British slogan “Does what is says on the tin,” which has over time become more famous than the brand of deck sealant it was originally created to promote.

These slogans would hardly garner Don Draper’s seal of approval, but in a world where we’re constantly being oversold, being undersold feels like a breath of fresh, Nebraskan air.

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Saturday, February 22, 2014

77 terrific town slogans.

• Gettysburg, South Dakota: Where the battle wasn’t
• Hooker, Oklahoma: It’s a location, not a vocation
• Jewell, Iowa: A gem in a friendly setting
• Livonia, New York: Some bigger, none better
• Peculiar, Missouri: Where the odds are with you
• Spring Lake, Michigan: Where nature smiles for seven miles
• Drumright, Oklahoma: Town of oil repute
• Boswell, Indiana: Hub of the universe
• San Andreas, California: It’s not our fault
• Readlyn, Iowa: 857 friendly people & one old GRUMP
• Forest Junction, Wisconsin: You can get there from here
• Moscow, Maine: Best town by a dam site
• Garden City, Missouri: A touch of heaven on Highway Seven
• Eaton Rapids, Michigan: Welcome to the only Eaton Rapids on Earth
• Linesville, Pennsylvania: Where the ducks walk on the fish
• Union Springs, Alabama: Serendipity center of the South
• Rockwell City, Iowa: The golden buckle on the Corn Belt
• Apex, North Carolina: The peak of good living
• Manhattan, Kansas: The Little Apple
• Walla Walla, Washington: The city so nice they named it twice
• Paradise, California: It’s all the name implies
• Melbourne, Iowa: Right on top, not down under
• Newton Falls, Ohio: The town with zip
• Freeland, Pennsylvania: The most happening place on Earth
• Gretna, Virginia: Ain’t no big thing, but we’re growing!
• Hereford, Texas: Town without a toothache
• Littleton, New Hampshire: A notch above
• Morrison, Colorado: The nearest faraway place
• Gravity, Iowa: We’re down to earth
• Leavenworth, Kansas: How about doin’ some ‘time’ in Leavenworth
• Boardman, Oregon: On the river and on the way
• Hico, Texas: Where everybody is somebody
• Wakefield, Kansas: It’ll take you by surprise!
• Beaver Dam, Wisconsin: Make yourself at home
• Buckley, Washington: Below the snow, above the fog
• Bushnell, South Dakota: It’s not the end of the Earth, but you can see it from here
• Swanton, Nebraska: Dear hearts and gentle people
• Hampton, Virginia: First from the sea, first to the stars
• Show Low, Arizona: Named for the turn of a card
• Phoenix, Oregon: The other Phoenix
• Blue Earth, Minnesota: Earth so rich, the city grows
• Beaman, Iowa: You’re not dreamin’, you’re in Beaman
• Andover, Kansas: Where the people are warm, even when the weather isn’t
• Knox, Indiana: Where opportunity knocks
• Gas, Kansas: Don’t pass Gas, stop and enjoy it
• Eastland, Texas: Where the Wild meets the West
• Delmar, Maryland: The little town too big for one state
• Broadview Heights, Ohio: The highest of the heights
• Algoma, Wisconsin: Warm welcomes, cool breezes and hot fishing
• Britt, Iowa: Founded by rail, sustained by the plow
• Lodi, California: Livable, lovable Lodi
• Hershey, Pennsylvania: The sweetest place on Earth
• Happy, Texas: The town without a frown
• Weed, California: Weed like to welcome you
• Ormond Beach, Florida: The birthplace of speed
• Lowry City, Missouri: Where the Ozarks meet the Plains
• Glenpool, Oklahoma: The town that made Tulsa famous
• Addison, Texas: Where Dallas goes for fun
• Poniatowski, Wisconsin: Center of the northwestern world
• Cherryfield, Maine: Blueberry Capital of the World
• Tombstone, Arizona: The town too tough to die
• Claxton, Georgia: Fruitcake capital of the world
• Dodge City, Kansas: The wickedest little city in America
• St. George, Utah: Where the summer sun spends the winter
• Eustis, Florida: The city of bright tomorrows
• Lufkin, Texas: See the forest for the trees
• Cairo, Illinois: Where northern enterprise meets southern hospitality
• Anita, Iowa: A whale of a town
• Harrison, Michigan: Twenty lakes in twenty minutes
• Janesville, Wisconsin: Wisconsin’s Park Place
• Riverside, Iowa: Where the Trek begins
• Coachella, California: City of eternal sunshine
• Hyder, Alaska: Friendliest ghost town in Alaska
• Whittemore, Iowa: Cares more, shares more
• St. Louis, Michigan: Middle of the mitten
• Burkeville, Virginia: The little town that could
• Madisonville, Kentucky: The best town on Earth

Very cute! Thanks for the laughs.

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Wellington April 12, 2024

Ranking the best and worst of wellington’s tourism ads.

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From ‘Absolutely Positively Wellington’ to ‘You would in Wellington’, the coolest little capital sure has seen plenty of slogans.

Wellington’s promotional agency, WellingtonNZ, has revealed its latest ad campaign to attract tourists to the capital city, centred around a new slogan: “ You would in Wellington ”. 

Over the past three decades, Wellington has made by far the most concerted effort of any New Zealand city to promote itself to the domestic tourism market, accumulating a laundry list of taglines in the process. Some ads were legendary and became part of the city’s cultural lexicon. Others were forgettable or just plain weird. Here they are from worst to best.

11. The World’s Coolest Little Capital 

In 2010, Lonely Planet, the travel guide company that pumps out unending lists of nice things about cities, referred to Wellington as “the coolest little capital in the world”. It was a throwaway line, but Wellington’s marketing boffins absolutely (positively) fell over themselves in excitement and started plastering the slogan everywhere they could, including this 2017 ad.

It all came crashing down in 2021 when expensive marketing consultant Brian Sweeney told WellingtonNZ the slogan was cringe ; cool people and places don’t call themselves cool, and promoting the city as “little” made it seem unimportant. However, it is, undeniably, a capital. 

10. Today is a Good Day

“You can’t beat Wellington on a good day” is an inescapable saying that everyone in Wellington simultaneously loves and absolutely hates. In 2013, Wellington tourism finally embraced it with the “Today is a good day” campaign. The ads tugged at the heartstrings, but sometimes had strangely dark vibes. In my head canon, this depressed woman is distracting herself with a beer at Garage Project, this man is dying and his wife just wants to see him smile one last time, and this little girl is playing off her divorced parents against each other for treats and affection. 

9. You Would in Wellington 

Wellington’s newest ad campaign is angled on the many exotic things tourists would do in Wellington that they couldn’t do anywhere else, like drink a mocktail, go to an op shop, or do karaoke. It also highlights swimming in Oriental Bay and diving for crays, both strange choices for a winter campaign. 

The real problem is the slogan. When said out loud, it confusingly sounds like “you wouldn’t Wellington”. And it immediately opens itself up to parody: You’ve never seen three leaking pipes on one street, or spent $330m of ratepayer money on a useless town hall…. but you would in Wellington. 

8. The Wellington Effect 

“The Wellington Effect” campaign from 2019 introduced the idea that visiting Wellington makes you age in reverse, in a terrifying Benjamin Button kind of way. Wellington’s reputation as a southern fountain of youth never really caught on. 

7. Wellington Has Things

After years of building up its brand in the domestic market, 2014’s “Wellington has things” was an attempt to reach the big, scary Australian market. The city immediately got nervous and fell back on classic Kiwi self-deprecation, completely underselling itself in the process. 

The four-minute video was fronted by The Voice host Darren McMullan, who mispronounces Te Papa and celebrates Wellington for having things like “roads”, “water” and “electric doors on public toilets”. It has genuinely funny moment and ends with McMullan being won over by the city, but the incessant self-mockery undercuts the message. 

6. Spoil Yourself in Wellington 

“Spoil yourself in Wellington” was extremely 2008-core, with cutesy indie music and a scruffy-but-handsome boy wearing a hoodie underneath a blazer. The ad pitched Wellington as an upmarket shopping destination where you can buy a pink dress in the Old Bank Arcade, look at jewellery and art, and walk past a theatre. At the end of your trip, that same a scruffy-but-handsome boy will give you some jewellery before walking away without explanation. It’s glamorous depiction of the city, though it possibly missed the mark by pitching itself as a luxury destination during a recession.

5. Do Wellington Your Way 

Launched in 2018, “Do Wellington Your Way” felt like a step forward in the city’s brand, embracing its alternative appeal. It was positive, fun, and different. In the ad, a farmer becomes a drag queen, a real estate agent performs standup comedy, and a teacher joins some kind of a skateboard gang. The plot is a little confusing (are they touring performers, or just doing an open mic on a weekend trip?). It would work slightly better as a pitch for people to move to Wellington rather than visit for a weekend – but arguably that’s what WellingtonNZ should focus on anyway. 

4. There’s No Place Like Wellington 

This 2011 campaign was aimed at the Australian audience, so most New Zealanders might be unfamiliar, but it is delightful. The hills, oceans, and buildings of Wellington are depicted in a beautiful fabric diorama. There was no need to get clever with the slogan when targeting an audience that was largely unfamiliar with Wellington as a tourist destination. The voice-over is similarly straight to the point. It’s an unabashed sales pitch, but it’s direct, succinct, and hits all of Wellington’s best selling points in under a minute. 

3. Wild Wellington

For a moment, Wellington was all about “wild”. The region’s mountain biking and walking trails were promoted with the tagline “find your wild”. WellingtonNZ’s corporate mission statement was to “ make the Wellington region wildly famous”. A series of short ads in 2021 promoted different ideas for “wild weekends” in Wellington. It was a nice change to focus on nature experiences, and it was  a great point of differentiation against the stale grey husks that are Auckland and Christchurch. 

2. Have a Love Affair with Wellington 

The year was 2005, and Wellington was feeling frisky. “Have a love affair with Wellington” added a steamy side to the capital’s tourism pitch. The ad, which doesn’t seem to be available online, began with a man and a woman sitting at different tables in a cafe, making sexy eyes at one another. He helps her with a crossword, and they spend the day exploring the city together, before heading to a hotel to root. We see them guiltily removing their wedding rings, implying they are each cheating on their spouses. The plot twist is revealed in the final shot: the man has a photo of the woman in his wallet. They were married all along, and simply acting out an elaborate sexual fantasy with the entire city as their voyeur. 

It was bold, risqué and instantly memorable. It directly led to an increase in weekend hotel bookings, mostly from the lucrative kink market. 

1. Absolutely Positively Wellington 

The biggest, the boldest, and still undeniably the best. The 1992 Absolutely Positively Wellington ad spot had everything: cheerleaders, acrobats, air guitars, horses, a businessman rollerblading with a giant cell phone, jugglers, a marching band, a brothel (?) and a guy missing the bus. It’s beautiful, chaotic energy, fun, and unafraid to be corny or kitschy. 

Our Wellington coverage is powered by the generous support of our  members . If you value our spotlight on the city’s future and want to help us expand our coverage – tautoko mai,  donate today .

A Magazine for Those With a Passion to Travel in Style

Moscow: An Honest Review of this Amazing City

“ You’re going to Russia?!?! Why? ” I heard these words pretty much every time I announced my upcoming trip to the east.

This reaction is understandable. Most people in Europe and the United States have a Putin-provoked distaste of the Russian Federation, which is growing by the day. Politicians claim that Russia’s sole mission is to diminish and undermine western powers to strengthen its own. After all, the name Vladimir comes from two old Slavic words, which together mean “great ruler of the world.” Make of that what you will…

Even the non-political vision of Russia is unfavorable. Most think of a cold, grey, backward place with Soviet architecture or battle-hardened, weather-beaten people. However, arriving at the sleek Moscow Domodedovo airport, I was impressed. I had been right to rebut popular notions of an unwelcoming and stony place.

However, almost immediately after leaving the airport, the ground for my righteous vindication became shaky. Driving into the outskirts of Moscow, my mind drew comparisons to television images of North Korean suburbs. Miles of uniform houses and bleak tower blocks lined the roads.

At the Izmailovov Delta Hotel next to the famous market of the same name, things were not looking much better. Truly peculiar decorations and violently colored walls competed for one’s gaze in the hotel lobby. Luckily, the rooms themselves were perfectly comfortable, though not particularly noteworthy. I’d stay central next time.

After dropping bags, I ventured toward the Izmailovov market for a look at how the locals live. From a distance, the buildings that encase the market are vivid, intricate and quite something to behold. As it was late in the day, the market was empty. Shop shutters were closed and stalls were folded up. I got the same uneasy feeling I get when walking through Disney Land – as if this was what remained after the recent collapse of a utopian society.

While nearly all the vendors had packed up and gone home, a few stalls remained opened for business. All that was left was an abundance of satirical matryoshka dolls containing various countries’ political leaders in historical order.

A tattooed burly salesman came over to me as I withdrew François Mitterrand from the wooden bowels of Valéry Giscard d’Estaing.

“ Where are you from, friend? ” He asked.

Ignoring my response, he launched into a speech about his armed forces days and the political situation in Russia.

“ You really ought not to trust the government, ok? Putin is a dangerous man, you see. Someone’s always watching in this city. ”

The whiff of Glühwein that carried with each sentence made me doubt the erudition of his analysis. Then again… this is what we hear in the news. I was not sure what to believe. After thanking the man and hastily filling Charles de Gaulle with the rest of the presidents of the Fifth Republic, I made my way back to the hotel.

Emerging from the underground we rounded the corner and immediately found ourselves in Red Square. The sight demands you stop and stare.

The insurmountable walls of the Kremlin line the length of one side; halfway along lies Lenin’s tomb and opposite is the lavish exterior of the Gosudarstvennyi Universalnyi Magazin shopping center (or GUM, as it’s referred to, thank God). The architectural marvel of Saint Basil’s Cathedral stands at the south end, with the State History Museum at the other. Even though the foreboding structures radiate a rouge pastel hue into every corner of the square, there is a sense of openness. No-doubt there was a somewhat different atmosphere when thousands of Soviet soldiers goose-stepped through the square. Interestingly, the Russian army still marches like this today.

Walking around central Moscow, history oozes from every spire and pillar. Buildings seem to lean over as you walk past, as if peering down on whoever dares to enter these austere places. For every moment or event in Russian history, there is a dedicated museum.

The quality of each museum is notably high. In particular, the Armory inside the Kremlin holds astonishing collections of royal carriages from across the world and throughout the ages. The world-renowned Fabergé Eggs are displayed here too.

Having wandered around for so long during the day, we had no time to eat before attending the Ballet that evening. Sitting in the Bolshoi, the long day began to catch up with me.

It is now that I must make a confession: while attending a performance by one of the world’s greatest ballet companies, I fell asleep.

Thankfully, I woke up later in the second half and was treated to the final leaps and prances of Shostakovich’s The Bright Stream. As someone who is not a ballet aficionado, that was probably enough.

Feeling significantly perkier afterward, a late dinner was in order. Just behind the Bolshoi is VOGUE Café , a gastronomic outpost of the famous magazine. It claimed to serve an eclectic mix of Japanese, Italian and Russian dishes. Intrigued, we entered.

Adventurously, we accepted the offer of some Russian wine. Full bodied and berried, it was delicious. Our evident surprise led the waitress to explain that Russian food and drink has improved hugely over the last few years. As it turns out, since the United States and the European Union placed sanctions on Russia after their annexation of Crimea, food imports have been scarce. As a result, Russian producers have been forced to meet the demand and quality expected today. As a result, Siberian wines and cheeses now win awards around the globe.

When we left the restaurant, it was late. Only a day had passed, yet we had filled every minute with history, culture and food. The next three days followed a similar format and we continued to make our way down the list of museums and sights. A boat ride along the river is a must-do for alternative views of the Kremlin and Saint Basil’s Cathedral. Afterwards, sit on the rooftop Strelka bar opposite the Cathedral of Christ the Savior and watch the 3-mile-long line of pilgrims move slowly forward.

On the third day, we were due to board an overnight train to Saint Petersburg, but there was still so much left to do. Truth be told, it was probably too much for another three days, let alone one.

Nonetheless, I was satisfied. Moscow had revealed itself to be a fascinating and impressive city. While the city infrastructure isn’t as up-to-date as most capitals, the needs of every modern traveler can be met. It certainly isn’t the cold and unfriendly place envisioned by most in the west. Moscow’s winning attribute is its omnipresent sense of untouched history. This is a feature that is so often lost amongst hordes of tourists in Europe’s capitals.

It goes to show: what we hear about places we haven’t been in the news or through general hearsay, we can formulate pretty strong prejudices in our mind. While the political realities may still be ugly, by visiting, you can learn to separate and appreciate the everyday, the culture and the history of a place. On one side of a great red wall in central Moscow, a tyrannical leader works. On the other side, wholly separated, lies a magnificent Red Square where an overwhelming sense of history reveals the essence of Moscow and of Russia. And it is truly remarkable.

Russia Tourism: https://www.russiatourism.ru/en/

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Politics latest: 'Big questions' for Sunak over claims against suspended Tory MP; Sturgeon's husband charged over alleged embezzlement

Labour's chairwoman says there are "big questions" for Rishi Sunak over allegations against Tory MP Mark Menzies, who has been suspended by the party. Meanwhile, Nicola Sturgeon's husband, Peter Murrell, is charged amid a police investigation into SNP funding and finances.

Thursday 18 April 2024 23:08, UK

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• Nicola Sturgeon's husband charged amid police investigation into SNP funding and finances
• Davidson says she'll be 'surprised' if MP accused of misusing campaign funds 'survives the week'
• Mood in Conservative Party 'very, very bleak'
• Lancashire Police say no complaints made following allegations against Mark Menzies
• Tories hit historic low in new poll - but there's bad news for Starmer as well
• Number 10 declines to recommit to spring deadline for Rwanda flights
• Explained: Why the legislation hasn't passed yet
• Live reporting by Charlotte Chelsom-Pill and (earlier)  Faith Ridler

Thank you for joining us on the Politics Hub for another busy day in Westminster.

Here's what happened:

• Nicola Sturgeon's husband Peter Murrell has been charged by police amid an investigation into the SNP's funding and finances;
• Tory MP Mark Menzies has been suspended by the parliamentary party while it investigates newspaper claims he misused campaign funds;
• Mr Menzies disputes the allegations, but the Conservative Party said it was taking them "seriously";
• Conservative peer Ruth Davidson told Sky's  Electoral Dysfunction  podcast she doesn't think Mr Menzies will survive the week as an MP;
• The Scottish government ditched its flagship target of reducing greenhouse gas emissions by 75% by 2030;
• Number 10 confirmed again it will not be making concessions on changes to the Rwanda bill requested by the House of Lords. The legislation will return to the Commons on Monday;
• The Conservatives hit a record low of 19% for voting intention in a new poll published by Ipsos UK;
• The EU proposed a post-Brexit youth work and study scheme with the UK.

Join us again from 6am for the very latest political news.

By Adam Parsons , Europe correspondent, and Tim Baker , political reporter

Young people could be able to move more easily between the UK and Europe and stay longer to work, study and train under proposed plans by the European Union

Under the proposal, which has been put forward by the European Commission ,  new rules would be drawn up to allow for greater movement between the UK and EU countries for people aged between 18 and 30.

Formal negotiations have not yet begun, and a UK source told Sky News no formal proposal had been put forward by Brussels to begin negotiating on.

The proposal will be further discussed by the European Council, which represents all the nations, before negotiations start in earnest.

The plans proposed by the EU would allow young people to stay in Europe for periods of four years, with the same rules extended to EU citizens coming to Britain.

It would also mean EU students paying the same fees as British ones. Since Brexit, UK universities have charged much higher fees to European students.

Announcing the move, the European Commission said it wanted to take an "innovative" approach to tackling the barriers experienced by young people looking to travel from the EU to the UK and vice versa for longer periods.

Read more here:

By Faye Brown , political reporter

Sir Keir Starmer said police should be involved in the case of suspended Tory MP Mark Menzies, who faces allegations he misused campaign funds.

The backbench MP for Flyde in Lancashire has lost the Conservative whip after The Times published claims he had used political donations to cover medical expenses and pay off "bad people" who had locked him in a flat and demanded thousands of pounds for his release.

Mr Menzies disputes the allegations, and the Conservative Party has said it is looking into the claims and takes them seriously.

The Labour leader told reporters during a visit to Teesside: "There are obviously a lot of unanswered questions in relation to these allegations. Not least why it seems the Conservative Party took so long to act and whether they've reported this to the police, who it seems to me should be involved in this."

He said there is a "degree of frustration" that two weeks away from the local elections "yet again we're talking about misbehaviour by Tory MPs".

Earlier, Defence Secretary Grant Shapps denied suggestions there was a problem within the Tory party, telling Sky News: "There are MPs from other parties that have experienced similar problems or misdemeanours and it is right that there are processes in place."

Senior Tory Ruth Davidson says she'll be "surprised" if MP Mark Menzies lasts the week, following allegations - which he denies - that he misused campaign funds. 

On the latest episode of Sky's   Electoral Dysfunction  podcast, which you'll be able to listen to from 6am on Friday, Baroness Davidson says the claims against him are "utterly jaw dropping".

"It is so out with the bounds of what being a responsible, elected member is and how you treat your constituency association. It is staggering, like utterly staggering," she says.

"I would find it difficult to believe that an investigation can be held and he can be cleared in time to stand a general election. 

"In fact, I would be surprised if he survives the week here and doesn't just resign."

Mr Menzies is alleged to have used thousands of pounds given by donors to fund medical expenses and to have made a late-night call to a party volunteer asking for help because he had been locked up by "bad people" demanding money for his release, according to The Times.

He has been suspended by the parliamentary party while it investigates the allegations.

The MP for Fylde in Lancashire, who was one of Rishi Sunak's trade envoys, disputes the allegations but the Conservative Party said it is taking them "seriously" and "will always investigate matters put to them".

Defence Secretary Grant Shapps told Sky News earlier: "There's a process in place. He has had the whip withdrawn. 

"There's further information that the chief whip I understand became familiar with yesterday and actions being swiftly taken on the basis of that further information. 

"I think it is important to stress that the MP in question here denies the allegations and so on basis of sort of fairness and proper justice, I think it’s important to mention that."

To hear more from Baroness Davidson's conversation with Sky's political editor  Beth Rigby   and Labour MP Jess Phillips, tune into the full episode of Electoral Dysfunction from 6am on Friday.

👉 Listen above then tap here to follow Electoral Dysfunction wherever you get your podcasts 👈

Nicola Sturgeon's husband and former SNP chief executive Peter Murrell has arrived back at home after being charged by police amid an investigation into the party's funding and finances.

He returned to the home he shares with Ms Sturgeon on the outskirts of Glasgow earlier this evening.

Police said he has been charged in connection with the embezzlement of funds from the party.

He was questioned by detectives after being taken into Police Scotland custody on Thursday at 9.13am.

He remained in police custody until he was charged just after 6.30pm.

An SNP spokesperson said: "While this development will come as a shock, the police investigation remains ongoing and it would, therefore, be inappropriate to make any comment." 

Over a year ago, Rishi Sunak made five pledges for voters to judge him on.

The prime minister met his promise to halve inflation by the end of 2023.

But with the general election approaching, how is Mr Sunak doing on delivering his other promises?

You can see the progress for yourself below:

The European Commission wants to open up post-Brexit talks which could make it easier for young Britons to study, work and live in the EU. 

It said it would ask EU Council member states permission to negotiate with the UK government on a youth mobility agreement.

It suggested Britain had shown interest in agreements with individual European nations, but said an EU-wide approach was preferable.

Downing Street, however, suggested bilateral schemes were in the UK's best interest.

Under the prospective deal proposed by the Commission, UK and EU citizens between the ages of 18 and 30 would be able to stay for up to four years in their destination country.

It would not amount to reinstating free movement, which the UK gave up when it left the EU. 

European Commission vice president Maros Sefcovic said: "The United Kingdom's withdrawal from the European Union has hit young people in the EU and the UK who would like to study, work and live abroad particularly hard.

"Today, we take the first step towards an ambitious but realistic agreement between the EU and the UK that would fix this issue. 

"Our aim is to rebuild human bridges between young Europeans on both sides of the Channel."

A No 10 spokeswoman said: "The UK does have at a bilateral level a number of such schemes in place and we do that where it's in the best interest of the UK.

"And we do it as long as it meets our requirement to balance bringing in skills to the UK and exchanging those skills, but at the same time making sure that it's in line with our objectives to also be promoting and fostering UK talents and skills.

"We have spoken about wanting to reduce legal migration and also about wanting to support UK talent and skills and that's why we have a system in place whereby we have a number of agreements with individual EU member states where that works in our interests and we have that rather than a Commission-wide agreement." 

Labour, meanwhile, has said it has "no plans for a youth mobility scheme".

Conservative MP Mark Menzies has been suspended from the parliamentary party in light of allegations he abused local Tory party funds to pay off "bad people".

Mark Menzies strongly disputes the claims which also include accusations he used campaign funds to pay his personal medical bills.

On the Conservatives' investigation into the claims, Defence Secretary Grant Shapps told Sky News: "There's further information that the chief whip I understand became familiar with yesterday and actions being swiftly taken on the basis of that further information.

"I think it is important to stress that the MP in question here denies the allegations and so on basis of sort of fairness and proper justice, I think it's important to mention that."

On the Sky News Daily, Niall Paterson is joined by political correspondent Darren McCaffrey to analyse how Westminster will cope with another scandal.

Plus, the Scottish government has come under fire for rowing back on its climate commitments.

Niall speaks to science correspondent Thomas Moore about the consequences of the government missing eight out of 12 of its annual climate commitments.

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By Connor Gillies , Scotland correspondent

The climate gloves are off in a tale as old as time. Holyrood vs Westminster: the Green edition.

The SNP and its former leader Nicola Sturgeon stood on the global stage and won plaudits for their bold ambitions to help the slowdown in environmental doom.

Ms Sturgeon basked in a standing ovation when she boasted that Scotland was the first country on the planet to declare a “climate emergency”. But was it all talk? Was it without real substance?

The reality is the Edinburgh government, which includes Green Party ministers, has failed to hit its own targets for years and has faced claims of over promising and under delivering.

At Holyrood on Thursday, ministers climbed down from their big plans of reducing greenhouse gas emissions by 75% by the end of the decade while lashing out at cuts from Downing Street making it more difficult ( see post at 2.52pm ).

The reality is the fallout of Rishi Sunak’s backpedalling last year on the UK’s climate targets has impacted what Scotland can deliver within its constraints. Edinburgh was, in part, pinning plans on consequential cash from London.

But, is that the full story? Some would say the separate tartan targets were far from achievable.

Humza Yousaf told Sky News he is fully committed to net zero by 2045 which is still five years ahead of Westminster. It feels a political world away to say whether that date will also fall victim to tweaks and changes.

Nevertheless, it reveals the road to net zero continues to throw up surprises along the way.

People voting in local elections in England on 2 May will need to provide photo ID.

It is the second year the requirement has been in place - but in 2023,  14,000 people couldn't cast their ballot because they didn't take ID to the polling booth.

There are 22 different types of ID you can use - and if you don't have any of them, you can register for a Voter Authority Certificate.

Here's everything you need to know to avoid being caught out:

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'Go home': Overtourism sparks backlash in Spain

Agence france-presse.

Anti-tourism movements are multiplying in Spain, the world's second most visited country, prompting authorities to try and reconcile the interests of locals and the lucrative sector.

Rallying under the slogan "The Canaries have a limit", a collective of groups on the archipelago off northwest Africa are planning a slew of protests on Saturday.

The Canaries are known for volcanic landscapes and year-round sunshine and attracts millions of visitors from all over the world.

Groups there want authorities to halt work on two new hotels on Tenerife, the largest and most developed of the archipelago's seven islands.

They are also demanding that locals be given a greater say in the face of what they consider uncontrolled development which is harming the environment.

Several members of the collective "Canaries Sold Out" also began an "indefinite" hunger strike last week to put pressure of the authorities.

"Our islands are a treasure that must be defended," the collective said.

The Canaries received 16 million visitors last year, more than seven times its population of around 2.2 million people.

This is an unsustainable level given the archipelago's limited resources, Victor Martin, a spokesman for the collective told a recent press briefing, calling it a "suicidal growth model".

- 'Go home' -

Similar anti-tourism movements have sprung up elsewhere in Spain and are active on social media.

In the southern port of Malaga on the Costa del Sol, a centre of Spain's decades-old "soy y playa" or "sun and beach" tourism model, stickers with unfriendly slogans such as "This used to be my home" and "Go home" have appeared on the walls fn doors of tourist accommodations.

In Barcelona and the Balearic Islands, activists have put up fake signs at the entrances to some popular beaches warning in English of the risk of "falling rocks" or "dangerous jellyfish".

Locals complain a rise in listings of accommodation on short-term rental platforms such as Airbnb have worsened a housing shortage and caused rents to soar, especially in town centers.

The influx of tourists also adds to noise and environmental pollution and taxes resources such as water, they add.

In the northeastern region of Catalonia, which declared a drought emergency in February, anger is growing over the pressure exerted on depleted water reserves by hotels on the Costa Brava.

"There are tourist destinations that are at the limits of their capacity," said Jose Luis Zoreda, the vice president of tourism association Exceltur .

"It's a problem that appears occasionally in the high season and in certain parts of the country, but it's getting worse".

- Loudspeaker ban -

Before the Covid-19 pandemic brought the global travel industry to its knees in 2020, protest movements against overtourism had already emerged in Spain, especially in Barcelona.

Now that pandemic travel restrictions have been lifted, tourism is back with a vengeance -- Spain welcomed a record 85.1 million foreign visitors last year.

In response, several cities have taken measures to try to limit overcrowding.

The northern seaside city of San Sebastian last month limited the size of tourist groups in the centre to 25 people and banned the use of loudspeakers during guided tours.

The southern city of Seville is mulling charging non-residents a fee to enter its landmark Plaza de Espana while Barcelona had removed a bus route popular with tourists from Google Maps to try to make more room for locals.

Housing Minister Isabel Rodriguez said over the weekend that "action needs to be taken to limit the number of tourist flats" but stressed the government is "aware of the importance of the tourist sector", which accounts for 12.8 percent of Spain's Gross Domestic Product.

Stories Chosen For You

Should trump be allowed to run for office, 16-year restoration of silent 'napoleon' to screen at cannes.

After a colossal 16-year restoration effort, Abel Gance's seven-hour silent classic "Napoleon" will finally return to the big screen at the Cannes Film Festival in May, organizers said Thursday.

The project to restore the epic 1927 film began in 2008 when two film researchers discovered different versions of the film in Gance's archives at the Cinematheque Francaise in Paris.

Restoring the French director's original vision turned into a mammoth, multi-million-euro operation combining detective work, digital wizardry and extraordinary dedication.

The head of the restoration project, Georges Mourier, told AFP in 2021 that it had become "an act of madness".

It will finally see the light of day as part of the Cannes Classics section of the festival, which runs May 14-25 -- the first time Gance's cut has been shown in 97 years.

Only the first part, running 3 hours and 40 minutes, will be shown in Cannes. The full seven-hour extravaganza will be screened with a 250-piece orchestra in Paris in July, followed by screenings elsewhere.

The film has long had a near-mythical status among cinephiles, not least director Francis Ford Coppola who owns many of the rights through his company, American Zoetrope, and presented an earlier restored version to widespread acclaim in 1981.

As it happens, Coppola is also making a comeback at Cannes, with his long-awaited "Megalopolis" competing for the Palme d'Or, 45 years after he won it for "Apocalypse Now".

The latest restoration effort was made fiendishly difficult because the original reels were scattered around the globe -- some lost, some damaged, others mixed up or respliced, leaving up to 22 versions of the film in existence.

Mourier's team worked through at least 100 kilometers (60 miles) of film, much of it on the verge of disintegrating and highly flammable.

The film's reputation stems from its many technical innovations, including rapid editing, hand-held -- and horse-mounted -- camera shots and a famous final sequence featuring three split screens requiring three projectors in the cinema.

In a statement, the Cannes festival said it was "proud to be the venue for the rebirth of 'Napoleon by Abel Gance', a monument of the 7th Art, almost 100 years after its creation."

'This is ridiculous': Trump satire artist jumps to escape hush money jury duty

New Yorkers herded into the courtroom where former President Trump seeks a jury of his peers appear to have one question on their mind: Is he orange?

That was the quality upon which two dismissed jurors remarked in interviews outside Manhattan criminal court Thursday, the third day of jury selection in Trump's hush money trial.

While one of the pair found Trump to be more yellow , Mark, an artist who frequently satirizes former President Donald Trump in his work, said the color palette was plain to see.

"He's sort of plopped in a chair," Mark said. "You can see the orange."

ALSO READ: Revealed: What government officials privately shared about Trump not disclosing finances

Mark was among those drawn into the courtroom who felt compelled to admit bias because of the subject of his work, he told MSNBC in an on-air interview.

"I was certain that even if intellectually I would be capable of being unbiased, because I satirized Mr. Trump often in my artwork, that this would come to light," Mark said.

Mark then did an imitation of Hollywood actress Vivian Leigh as Blanche Dubois in "Streetcar Named Desire " to poke a little fun at Trump's attorney, Todd Blanche.

"There would be no way," Mark said, "that Blanche, [who is] not going to rely 'on the kindness of strangers,' would allow me to be on the jury."

Mark did not elaborate on how he satirizes Trump artistically, but his work would hardly be the first to appear in New York City.

Ahead of the 2016 presidential election — when Trump is accused of falsifying business records to cover up hush money paid to adult film star Stormy Daniels — Manhattanites flocked to Union Square to view a statue of a full frontal Trump called "The Emperor Has No Balls."

When Judge Juan Merchan explained to Mark and his fellow New Yorkers what qualifications the attorneys sought in a potential juror, Mark realized it simply wasn't him, he said.

"I thought this is ridiculous, there is no way after my online presence where I satirized this man again and again that I would be fit," he said. "It would be a waste of their time and frankly, as a taxpayer, our money, for me to clog up the process that way."

Watch the interview below or click here.

Prospective juror dismissed for comparing Trump to Italy's disgraced former leader

A prospective juror was dismissed from Donald Trump's trial after comparing the former U.S. president to the late Italian Prime Minister Silvio Berlusconi.

New York Justice Juan Merchan dismissed the prospective juror, who was born and raised in Italy, who pointed out that media in his home country had promoted similarities between the two populist leaders. He told the court that he didn't believe he could be impartial toward Trump at his criminal trial, reported Politico .

Trump became the first former president to be tried on criminal charges with the start of jury selection Monday in his trial for allegedly falsifying business records to conceal a hush money payment made to adult film actress Stormy Daniels shortly before the 2016 election.

He has been indicted a total of four times on 91 felony counts, including federal charges for election subversion and mishandling classified documents, but the U.S. Supreme Court will soon hear arguments in his claim of broad immunity to prosecution as a former president.

ALSO READ: A neuroscientist explains how Trump is using existential fear to win the election

Berlusconi, who died last year, was convicted of tax fraud in 2013, sentenced to four years in prison and banned from holding public office for two years.

Three years of that sentence were automatically pardoned under Italian law, but Berlusconi was barred from holding legislative office for six years and expelled from the Senate, and he was ultimately elected to the European Parliament in 2019 and then won another term in the Italian Senate in 2022.

From 'really rich' to begging: Inside Trump's U-turn on one of his first campaign lies

Bill barr: the gop's master 'fixer' for decades exposed, republican dodges when asked if ousting speaker johnson makes his party look strong.

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How South Africa’s former leader Zuma turned on his allies and became a surprise election foe

The Associated Press

April 18, 2024, 1:05 AM

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JOHANNESBURG (AP) — South Africa faces an unusual national election this year, its seventh vote since transitioning from white minority rule to a democracy 30 years ago. Polls and analysts warn that for the first time, the ruling African National Congress party that has comfortably held power since Nelson Mandela became the country’s first Black president in 1994 might receive less than 50% of votes.

One big reason is Jacob Zuma, the former president and ANC leader who stepped down in disgrace in 2018 amid a swirl of corruption allegations but has emerged in recent months with a new political party . It intends to be a major election player as the former president seeks revenge against former longtime allies.

Here is what you need to know about the 82-year-old Zuma’s return to the political ring and how it might play a significant election role.

WHO IS JACOB ZUMA?

Zuma has long been one of South Africa’s most recognizable politicians. He was a senior leader in the ANC during the liberation struggle against apartheid. A former ANC intelligence chief, he has repeatedly threatened to reveal some of the party’s secrets. While Zuma was not one of Mandela’s preferred choices to succeed him, Mandela trusted Zuma to play an influential role in ending deadly political violence that engulfed KwaZulu-Natal province before the historic 1994 elections. The province has remained a vocal base of support for Zuma ever since, and members of Zuma’s Zulu ethnic group make up its majority. Zuma became deputy leader of the ANC in 1997 and was appointed South Africa’s deputy president in 1999.

HOW DID HE BECOME PRESIDENT?

Zuma’s path to power included legal challenges. In 2006, he was found not guilty of raping the daughter of a comrade at Zuma’s home in Johannesburg. A year earlier, he was fired as South Africa’s deputy president after his financial advisor was convicted for corruption for soliciting bribes for Zuma during an infamous arms deal. Alleging a political witch hunt, Zuma launched an aggressive political campaign that saw him elected ANC president in 2007. His campaign appealed to widespread discontent with then-President Thabo Mbeki, who was often described as autocratic and aloof. The corruption charges against Zuma were later dropped, amid controversy, and he was elected South Africa’s president in 2009.

HOW DID HE LOSE POWER?

Zuma’s presidency was often under fire. His close friends and allies, the Gupta family, were accused of influencing appointments to key cabinet positions in exchange for lucrative business deals. The allegations of corruption in government and state-owned companies eventually led the ANC force Zuma to resign in 2018. A judicial commission of inquiry uncovered wide-ranging evidence, and Zuma in 2021 was convicted and sentenced to 15 months in jail for refusing to testify. Zuma remains aggrieved with the ANC and his successor, President Cyril Ramaphosa. But few South Africans expected the break to go so far.

HOW HAS HE REEMERGED?

Zuma shocked the country in December by denouncing the ANC and campaigning against a party that had been at the heart of his political career. His new political party, UMkhonto WeSizwe, was named after the ANC’s military wing, which was disbanded at the end of the struggle against white minority rule. The ANC has launched a legal case seeking to stop the new party from using a name and logo that are similar to those of the military wing. The charismatic Zuma continues to crisscross the country, delivering lively speeches, and an image of his face will represent the party on ballots.

WHAT ARE ZUMA’S ELECTION CHANCES?

The ANC already had been facing pressure from other opposition parties. But Zuma’s new party threatens to draw support from within the often divided ANC. South Africa’s electoral body has cleared him to run for a parliament seat, despite his past conviction. Polls suggest the new party may emerge as one of the country’s biggest opposition parties and could play a significant role if the weakening ANC must form coalitions to run the country. Addressing his supporters at a recent rally, Zuma declared that “I need to return so that I can fix things.”

Copyright © 2024 The Associated Press. All rights reserved. This material may not be published, broadcast, written or redistributed.

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