• PRO Courses Guides New Tech Help Pro Expert Videos About wikiHow Pro Upgrade Sign In
  • EDIT Edit this Article
  • EXPLORE Tech Help Pro About Us Random Article Quizzes Request a New Article Community Dashboard This Or That Game Popular Categories Arts and Entertainment Artwork Books Movies Computers and Electronics Computers Phone Skills Technology Hacks Health Men's Health Mental Health Women's Health Relationships Dating Love Relationship Issues Hobbies and Crafts Crafts Drawing Games Education & Communication Communication Skills Personal Development Studying Personal Care and Style Fashion Hair Care Personal Hygiene Youth Personal Care School Stuff Dating All Categories Arts and Entertainment Finance and Business Home and Garden Relationship Quizzes Cars & Other Vehicles Food and Entertaining Personal Care and Style Sports and Fitness Computers and Electronics Health Pets and Animals Travel Education & Communication Hobbies and Crafts Philosophy and Religion Work World Family Life Holidays and Traditions Relationships Youth
  • Browse Articles
  • Learn Something New
  • Quizzes Hot
  • This Or That Game New
  • Train Your Brain
  • Explore More
  • Support wikiHow
  • About wikiHow
  • Log in / Sign up

How to Make a Travel Brochure

Last Updated: March 9, 2024 References

wikiHow is a “wiki,” similar to Wikipedia, which means that many of our articles are co-written by multiple authors. To create this article, 54 people, some anonymous, worked to edit and improve it over time. There are 8 references cited in this article, which can be found at the bottom of the page. This article has been viewed 592,785 times. Learn more...

A creative, expertly written and well-designed travel brochure invites readers to cast themselves into a story that takes place in an exotic locale. In this article, learn how to make an enticing travel brochure that will have your audience fantasizing about-and booking-your travel packages.

Determining the Details of Your Travel Brochure

Step 1 Choose the destination of your potential clients.

  • A professional should already know what destination they are representing, or attempting to advertise for. Use this step to get to know the key features of your location: mountains, lakes, cabins, museums, parks, etc. Write each of these key features down on a piece of paper for use later on.
  • If you are a student, find an exciting place to advertise for. Some great examples are Mexico, Hawaii, Myrtle Beach South Carolina, the beaches of Florida, or Australia, to name just a few. Research the location you choose (using reputable sources such as online search engines, encyclopedias, library books, etc.) and find out key features about the location. Write each of these down on a piece of paper for use later on.
  • The lists for both students and professionals should be extra long at the beginning. It is better to create a long list to start, and then cross off items later on.

Step 2 Explore and locate the amenities of the location.

  • Travel around the website by yourself and write down what and where the particular amenity is.
  • If you are far away from where you are advertising for, look for maps online that might help you locate particular amenities. Sites like Google Maps often point out exactly what and where each of these is.
  • After you have created a detailed list of the amenities, put a star next to the items you think are most important (bathrooms generally are a top priority). Make sure to note whether these amenities provide additional accommodations, such as being handicap accessible. [1] X Research source

Step 3 Find out what the residents are saying, if your destination has residential accommodations.

  • Visit peoples' homes and ask them politely to give their opinion. Remember to bring a pencil and paper to write down exactly what they say. You can also bring a voice recorder if you do not write very fast.
  • If the destination is strictly for vacation (non-residential) try calling people whom have vacationed there in the past. As with the previous step, write down exactly what they have to say about their experience.
  • Students who do not have direct contact with persons whom live, or have vacationed there, should look online. Find internet sites that link you with local hotels, restaurants, etc. in the area of your destination. Look for reviews that have to do with the destination (Mexico, Hawaii, etc.) rather than a particular place of accommodation. Write down what they have to say. [2] X Research source

Step 4 Pick your target audience.

  • Vacation spots with lots of bathrooms, and restaurants available are great for an older demographic audience.
  • Destinations which are primarily vacation spots (non-residential) usually target a younger audience, or newlywed couples going on their honeymoon.
  • Vacation spots which have hotels furnished with WiFi and cable TV are great destinations for families.
  • Destinations which have large rooms are great for business workers, who are looking to conduct work from far away.
  • This is not an all encompassing list, but it will give you an idea about what to look for, and how to pick the right demographic audience. Something you might think is minor (a boardwalk for example) might make all the difference in the world for a particular clientele.

Step 5 Determine the price of your travel package.

  • Take into account the previous four steps, and in particular the target demographic group. Set a standard price to each of the amenities, and add them all up. Set a standard price for all of the key features of the destination and add them all up. Finally, add the price of the amenities and destination hot-spots together.
  • Adjust the vacation cost according to who the audience is. Younger clientele and families will most likely be looking for a cheaper vacation. Older clientele and business types will have more money to spend. Generally speaking, vacations for a family of four should run between $1000 and $2000. Go higher or lower as you see fit. How to Calculate Cost of Travel

Writing the Text of Your Travel Brochure

Step 1 Create a preliminary outline.

  • First, you’ll want to create a story. Just like a good novel pulls in a reader, the client wants to feel as if they are going on an adventure. In paragraph form (full sentences), write a convincing argument for why your vacation spot is the best place to visit.
  • After you have written down your argument, go back and proofread. More importantly, cross out extraneous information, keep what is critical, and add in to places that need a more exciting, or convincing argument.
  • This argument can then be split apart into different sections of your brochure. You might have to tailor the sentences to exist as a stand-alone argument in the different sections, but this will give you a good head start. It is important that the writer knows exactly why each of the individual pieces are critical, and how they come together to convince the clientele.

Step 2 Use specialized fonts and lettering.

  • Your heading/title should appear in bold lettering, underlined, and be large enough to read from far away. If someone is sitting in a doctors office, or at a coffee shop, they should be able to see the title clearly, at the top of the brochure.
  • Each of the subheadings/section headings should also be in bold, and underlined. They should be a slightly smaller font size than the title. They should all also all be the same font. If one subtitle is in Times New Roman, keep them all Times New Roman. This creates a nice flow to your brochure, and does not bog down the viewer in trying to comprehend the brochure.

Step 3 Write a captivating title.

  • Write down some adjectives you know that are not typically used, such as adventurous, pulsating, mind-boggling, fanciful, breathtaking, etc. Put these words first in your title, so that the readers eyes, reading left to right, will catch that key word.
  • Then, make sure to include the location in the title. If you advertising for a Hawaiian vacation, do not leave out the word Hawaii. Put the location right after the adjective.
  • Following the name of the place, you can finish the title with simply "vacation" or a synonym. End the title in an exclamation point, so that it appears that the person selling the vacation is just as excited as the potential clientele.
  • Bold the lettering, and underline the title. A good example is: Adventurous Mount Everest Vacation!

Step 4 Hook your audience with the opening sentence.

  • You want to make the argument for this vacation clear right up front. The reader is not going to look around the rest of the brochure if they are not convinced at the very beginning.
  • This would be a great time to simply list off a few of the accommodations/hot spots. For example: “An all-encompassing Hawaiian vacation that includes beautiful scenery, top-of-the-line hotels, and all the food you can eat!”.

Step 5 Write each of your sections.

  • You will want to include, at the bare minimum, the following sections: restaurants, hotels, scenery(appearance of the vacation spot), and shops. These are four of the most basic things people need to know about before they go on the vacation. In total, you should have around six to eight sections.
  • Make sure that what you are saying is necessary, succinct, and convincing. Consider what image you are using and make sure that the words match up. Feel free to highlight, italicize, or bold certain words or phrases.
  • This would also be a great time to add in those accommodations, such as handicap accessible, free continental breakfast, bike/walking trails, etc.

Step 6 Copy and edit testimonials.

  • To include block quotes in your brochure, start by indenting. Then add a quotation mark, and write in your quote. Finish by adding another quotation mark.
  • You will want to include only the most sensitive, valuable information. Do not include bad experiences, as this might turn off the clientele.
  • If you want to take out a sentence in the middle of a paragraph, simply highlight and delete. Then, in between the remaining sentences, add ... (three periods in a row). This will allow you to shorten the quote, keep what is necessary, and highlight what is most important. [5] X Research source

Step 7 Include a price section.

  • Include some simple terms in your 3-4 sentence price section such as: “Prices as low as $1000 for a family of four!” or, “Prices start at $1500, and include great discounts if you purchase by phone!”
  • Mention the different offers/deals vacationers can get through your particular company. Usually, there are family discounts, senior discounts, children discounts, etc.
  • This section should appear on the inside of the pamphlet, to the far right (at the end). You do not want to start the brochure by introducing price, nor do you want to put the price on the back of the brochure, as the clientele will probably look there first and never look inside.

Step 8 Link the viewer to other sources.

  • This should be done as a series of bulleted points or dashes. Do not write this information in paragraph form, as it will all run together.
  • Check a second and third time that the information is up to date and correct. Look at the bottom of webpages to see when the last time the page was updated. Call the numbers you are listing on the brochure and see who picks up the phone. The information you are presenting needs to be accurate. [7] X Research source

Creating the Visuals for Your Travel Brochure

Step 1 Choose eye-catching photos.

  • Some good examples include: A smiling visitor hugging a dolphin at a sea life attraction, or a woman relaxing with a massage in an open-air spa that overlooks the tropical sunset.
  • Make sure the photos are in color, and have a high-quality resolution. Do not use stock photos which generally look fake, and off-putting. Use real life images, or photos you have taken yourself at the location.
  • People enjoy seeing others having fun, so try to include photos of people enjoying themselves at your destination rather than showing an empty hotel room or deserted beach. This will invite readers to project themselves into the photo. [8] X Research source

Step 2 Consider the color scheme carefully.

  • To convey a relaxed feeling appropriate for a spa, use muted pastel tones. Children's destinations are best marketed with bright, bold colors. Historical site brochures can be given an "antique" feeling with sepia and earth tones.
  • For each panel of the brochure, use the same color. If there are different colors for each panel, it can become distracting and gaudy.

Step 3 Add in borders, asterisks, and designs.

  • Use a thin border to contain each of the panels in your brochure. A thick border can become distracting. The border should be a color that is a slightly darker/lighter shade of the tone that you use for the rest of the brochure.
  • If you want to highlight key points of your story, use bullet points or asterisks. Generally, 3-4 is the range you want to stay in. Try to highlight things that are not written about in the sentences.
  • Designs can also help, such as stars, rainbows, arrows, etc. Add these where and when you see fit. Once more, do not overuse these, and bog down the viewer in the visuals. The clientele should want to read more, not necessarily look more.

Step 4 Organize the brochure so the copy and visuals work together.

  • Tell the printing company that you want the brochures printed on high-quality paper. Cheap, flimsy paper can easily be torn, ripped, or water-damaged. Thick, coated paper provides resistance to accidents, and can be carried around mush easier.
  • If you wind up needing to use your home or business printer, just make sure to use thick, heavy paper. The settings of your printer should be set to the highest pixel quality so that your pictures come out clean and crisp.

Step 6 Provide a final copy proof.

Travel Brochure Template

diy travel brochure design

Community Q&A

Community Answer

  • Instead of using computers, students should try out their own skills at creating a hand made brochure. Colored pencils, magic markers, and rulers can get the job done well. Thanks Helpful 5 Not Helpful 1
  • If you are a student, make sure to follow what your teacher requires. Thanks Helpful 5 Not Helpful 1
  • Do not use pictures unless they are of the actual destination. People do not want to be lied to about what vacation they are going on. This can result in problems/litigation with the travel organization, or potentially a lowered grade if you’re a student. Thanks Helpful 3 Not Helpful 1

diy travel brochure design

Things You'll Need

  • Heavy paper
  • Printer (preferably large (business) rather than desktop)
  • Colored pencils, magic markers, rulers, ball point pens, etc. (for handmade brochures)

You Might Also Like

Make Brochures on Microsoft Word

  • ↑ https://www.biggerpockets.com/renewsblog/2014/10/06/6-amenities-to-ensure-repeat-business-in-your-vacation-rental/
  • ↑ https://www.entrepreneur.com/article/83752
  • ↑ https://www.huffingtonpost.com/2014/07/28/font-ranking_n_5625650.html
  • ↑ https://papyrus.greenville.edu/2013/05/on-the-importance-of-a-good-title/
  • ↑ https://www.englishdiscourse.org/block.quotes.htm
  • ↑ https://www.ustravel.org/news/press-kit/travel-facts-and-statistics
  • ↑ https://www.computerhope.com/tips/tip30.htm
  • ↑ https://www.business2community.com/content-marketing-tips/pictures-articles-attract-eye-balls-01109658

About This Article

To make a travel brochure, start by identifying the main attractions in the area you're advertising, such as restaurants or movie theaters. Next, decide who your target audience is by evaluating the attractions at the destination, like by aiming for a young demographic if it's a vacation spot. To start writing, choose a catchy title and engage your audience with the first sentence on the opening flap by mentioning the destination's key strong points, such as good accommodation. Then, make sure you have great visuals to break up the text, since pictures are key if you want to grab people's attention. For more tips on how to write your sections or how to choose good visuals, read on! Did this summary help you? Yes No

  • Send fan mail to authors

Did this article help you?

Am I a Narcissist or an Empath Quiz

Featured Articles

Enjoy Your Early Teen Years

Trending Articles

Be Less Emotional

Watch Articles

Fold Boxer Briefs

  • Terms of Use
  • Privacy Policy
  • Do Not Sell or Share My Info
  • Not Selling Info

Don’t miss out! Sign up for

wikiHow’s newsletter

How to make a stunning travel brochure – Templates included

How to make a stunning travel brochure – Templates included

Travelling is one of life’s greatest pleasures. A journey to discover new places, cultures, and traditions and a reflective self-discovery trip we get to embark on every time we go somewhere else. Sometimes, stunning travel brochures are the only tools you have to inspire travelers to visit new destinations worth exploring.

During the height of the pandemic, traveling of any kind was halted or severely restricted. That resulted in an interest spike as soon as the borders opened. No surprise there. There’s a hunger for it that the industry strives to satisfy.

But how do you grab the attention of all potential wanderers in the post-pandemic era? Do you follow the same pattern as before, or use optimized tools for your benefit?

How to make a stunning travel brochure banner

Whether you’re running an online travel agency , an independent travel agent, or just promoting your tourist attraction, travel brochures are a great promotional tool. Still, traditional marketing tools made their way into the digital world, and with the right online marketing tool , you can make any type of brochure digital in no time.

We’ll get into the details of how to make a travel brochure and more in a minute. Let’s just make sure we cover our bases first.

A travel brochure is the most commonly used promotional tool for the tourism industry’s marketing strategy. Its role is to promote a destination, service, or product to potential customers in an informative and commercial manner.

If you know how to make a travel brochure, you’ll inspire tourists to pack their bags and book their flight, hotel room, and adventure in no time. Due to that, the information travel brochures provide needs to answer fundamental questions about a destination. How’s the weather? What can you do once you get there? Which are the transit options? What are the prices? Coupled with appealing visuals that give tourists a taste of what the destination promises, the written content provides the educational part of the material. 

Knowing how to make a travel brochure can be the difference between a successful brochure marketing strategy and losses in revenue. Promote your services with a travel brochure, but understand exactly what is a travel brochure and what it isn’t, as there is much confusion among marketing materials. We’ll go over the main ones to make it easier to differentiate between them. To exemplify what a great travel brochure might look like, I’m going to mention the brochures from Bookatrekking.com , a hiking company that meets the needs of people interested in visiting famous mountains around the world. It comes as a branded travel brochure with travel destination services.

Brochure vs. other marketing materials

Travel brochures are probably the most diverse marketing material as you can fold them in different ways and bind them, and they are not limited in sizes like leaflets , pamphlets , or flyers . You can choose the one that fits your needs best based on factors such as budget, target audience, style, and overall marketing strategy.

Brochure vs. leaflet vs. flyer visual created in Flipsnack

Despite being the most popular choice for tourism service providers, even those who know how to make a travel brochure template often confuse it with other promotional materials. To clarify, we’ll go over the main differences in a few bullet points:

  • Travel brochures have a minimum of two pages containing images and written content. They are primarily used for selling and marketing services, containing details about them and activities available in an area. 
  • Pamphlets are much smaller in size, with a panel of written content and images. They are used to inform and educate, covering only one topic, and are similar in aspect to flyers. 
  • Booklets have more pages and are more expensive, but they are usually used for manuals and are always bound. 
  • Leaflets are similar to pamphlets and flyers if only a bit smaller and more sophisticated.

Still, printed marketing materials are outshined by their digital counterparts in the age of technology and the internet. Everything is made available and more appealing at the click of a button or the swipe of a screen, so why should your brochure marketing strategy stay in the past? Let’s see why you should look into digital travel brochures and some ways to reduce printing costs .

Travel brochures – why choose digital?

Travel agencies or visitor’s centers will have different types of printed marketing materials available to browse. That part is unlikely to change. Still, people leave them behind, throw them away, and they become waste before the next season comes around.

Digital travel brochures don’t fall into this trap as they are, well … digital. They stay on your devices. You have them on your phone, always on hand, and, once downloaded, you can consult them anytime. Digital travel brochures are also editable. You won’t have to recover stacks of printed copies, discard them, and replace them before clients still take the content as accurate. You can just change the content as you wish.

Printed vs digital brochures visual

Still, how can you decide which is better for you and your business? Just consider the costs and your needs and organize your marketing strategy accordingly. Printed materials are necessary only to showcase in information centers or travel agencies and for clients that don’t venture online for their traveling plans. Furthermore, given online services proficiency, you don’t need design experience to make a professional-looking travel brochure.

Learning how to make a travel brochure has never been easier. You can simply upload a PDF file in record time and play around with the features available. A quick guide will help you through the basics, and you’ll be halfway there.

How to make a travel brochure?

So far, from this article, you have discovered what is a travel brochure and what the differences between print and digital are. We can move on to the more exciting part of this article and probably the reason you’re here in the first place.

Let’s see how to make a travel brochure! Creating your first can seem a bit daunting, especially if you don’t have much marketing experience. From design to content, people think it is overwhelming. But, hey! That’s what brought you here, so let’s start!

  • Think before you do
  • Develop a buyer persona
  • Organize your ideas
  • Choose the right format
  • Write a compelling copy
  • Make it visually appealing
  • Color outside the lines
  • Include branding elements
  • Reach your audience

But let’s take a closer look at them one by one and get into more details.

1. Think before you do

You know why travel brochures are important to a marketing strategy if you work in the tourism industry. Their main purpose is to market your services, but you don’t simply tell your customers about them. You make them as tangible as possible. Traveling isn’t a product that can be tested. You don’t get a trial version before you book your holiday, so you use travel brochures for that.

Of course, knowing what you’re promoting in your travel brochure is detrimental. Basing your written content on online information won’t guarantee success; what will is having experienced the things you write about. “Write about what you know,” as critics say, relates to the authenticity of the information. Imagination and creativity can take us only so far, but actual experience supersedes them. Explore the location and services for yourself as a simple Google search can tell a client about the best hotel in the area. You need to give them more. An effective travel brochure can make them feel like they are there, and first-hand experience is the best source for inspiring content.

An efficient travel brochure doesn’t only have the best images, design, copy, and color scheme. It must have all of that but focused on the customer’s needs. Otherwise, it’s a pamphlet. Interactive digital brochures do even more with added videos. Overwhelm your reader’s senses so that they imagine themselves experiencing those services. It will make the difference between browsing for services and buying them. Still, before writing your copy, get up close and personal with your targeted audience.

2. Develop a buyer persona

Knowing what you write is as important as knowing for whom you are writing. Developing a buyer persona will make you understand your audience better. You don’t want to promote skydiving to toddlers or a puppet show to adrenaline seekers. Know who will benefit the most from your services and address them. 

A buyer persona represents your ideal customer or target audience. This is a character you design based on what you sell and the characteristics of the person who buys your product. You need to know and understand your buyer persona like the back of your hand. Are they married? Do they have children? What’s their age group? Do you know their interests? What makes them tick? How do they book their holiday? What activities do they prefer? When in doubt, create several buyer personas (three is the recommended minimum) because you won’t only have one type of customer buying your products.

Developing a buyer persona exemplified with Flipsnack

Developing your buyer persona is like creating a character for a book you’re writing. The story is all about the character; if you don’t understand your character thoroughly, the story will lose its flow, meaning, and authenticity. Look at reviews, testimonials, characteristics of potential clients, and your services to develop your buyer persona. Once you know what they want, you’ll be able to better accommodate their needs. When in doubt, look for templates online for designing your buyer persona , and once they become as tangible as possible without being real, you can start making your travel brochure.

3. Organize your ideas

Before you continue your travel brochure, you need a general idea of what your travel brochure will look like. It’s important you tell a story through your content, immerse your audience into an experience, and take them with you on a teaser of their holiday. But how do you do that? Take all the information you intend to write about, and make a plan for your travel brochure. 

Your buyer persona is your target audience, and you need to excite them. Readers are drawn to a good storyline, and as the storyteller, you’ll take them on an adventure. Infuse an emotion through your front page, delve deeper into the main subject with an intro, give them the main attractions, and show them what they’ll experience there. You need to tickle a nerve. Give them the right reasons to be unable to scroll past your offer, and convince them to purchase your services through compelling arguments. 

But don’t forget while your aim is to sell an emotion, you must keep it brief, succinct, and to the point. It’s the simple words that carry the heaviest emotions. This compelling argument should be recurring throughout your travel brochure, reiterating more and more as they move past each page. Tell a story through text, imagery, page layout, and flow. They will have to book their holiday by the end of your travel brochure, and if done correctly, it won’t turn out to be a novel. Size does matter in travel brochures. 

4. Choose the right format

Once you know what your travel brochure will be about and who will read it, you can get into the more technical elements of making a travel brochure. Size, style, and format mostly apply to foldable printed travel brochures designs due to folding techniques. Still, if you design your brochure in a digital format, you should keep this in mind. Using the digital version of your brochure for any printed copies will be easier than designing two, and you’ll find many travel brochure templates for various folding styles . Consider using a really good laptop for graphic design so the result is high quality on paper, too.

Choosing the right brochure format visual

If you intend to print copies of your travel brochure, you should keep it simple, as custom shapes won’t save you money. That is if you don’t mind splurging on your marketing materials. The most common dimensions for brochures are A4, A5, and DL (dimension lengthwise), but for printed brochures, it’s the folding that takes the cake. You can pick and choose from the single fold, concertina fold, cross fold, open-gate fold, couple-gate fold, and roll fold, or make origami if you want to stand out. All that folding, however, can take away from the visuals you use.

Aside from the ability to print it, a digital brochure can come in various sizes. The basic option is an A4, horizontal or vertical, from which you can implement many folding techniques. Still, there is the letter format (916 x 1056 px) for a slightly wider variant, followed by the tabloid (1632 x 1056 px). The smaller sizes resemble the flyer (416 x 865 px) or booklet format (793 x 793 px). Still, you can make it multiple pages without considering paper quality, limited space, ink, and budget, especially if you want an informative copy. 

5. Write a compelling copy

As the most time-consuming part of how to make a travel brochure, you don’t want to rush through the copy. Words are an unlimited resource of magic in our world. They can hurt, heal, save, and push over the edge, making them a powerful tool to wield. Still, they make the intangible tangible, and thoughts can be made a reality through them. For the copy of a travel brochure template, get your grammar game on point. Check everything twice and be mindful of punctuation. Everything must work together, but without a good copy, even the most breathtaking images can’t save a travel brochure. When you think of the copy and the visuals, think of the heart and lungs of the travel brochure. One can not work without the other.

Be aware of who you’ll be addressing and how you’ll address them. Tailor your voice on your buyer’s personas. Address the copy as you would your friends. This makes the content more approachable for writers of any skill level and bridges the gap between you and your audience. Also, your travel brochure’s text (copy) must be descriptive. It has to paint a clear picture of the place where you’re inviting your readers. With interactive maps, your readers will get familiar with their surroundings and know what to expect.

Let readers visualize their experience. Transport them to your destination. Invite them over to try out new experiences. Enthusiasm is a contagious feeling, and you can transmit passion through words. Include a call to action once you drew them in by the written content like “Plan your adventure now!”, “Sign up for the latest offers!” or simply “Book!” Then the right visual will get them over the finish line in no time.

6. Make it visually appealing

While we’ve established that telling a story is detrimental to the informational part of what is a travel brochure, the imagery is the visual that shows the story and captures the attention. If the images are dull, you could write the next Romeo & Juliette, and no one will read it. As images are the first things people see when they look at examples of a travel brochure , include engaging visuals that showcase experiences and people having fun, giving your audience a taste of the sight-seeing part of traveling. 

We are visual creatures drawn to aesthetics. It’s in our genetic makeup, and by using appealing imagery of landscapes, you can relay a feeling, even if it’s only longing to be in that place. If you want to take your travel brochure to the next level, implement interactive features. Think of your buyer’s persona and target their fantasies. Whether it’s sunbathing while enjoying a cocktail, hiking peaks while the thrill of birds keeps you company, or something exhilarating like a skydiving video embed, provide for that fantasy through a virtual tour but keep it accurate. Don’t sell something you don’t have.

Appealing travel brochure example created in Flipsnack

Once you decide on the story, you want to tell, finding the right images will be easy. There are multiple websites for stock photos that you can use, many for free or for a fee. The quality of the images you use matters, and if you’re willing to go the extra mile, hire a professional photographer. Stock images can go a long way, but original imagery, commissioned to express a particular emotion, has a different impact. It will also help with how they perceive you in the field, increasing your position among competitors through original content. Combine the visuals with the color pallet for a harmonious travel brochure design.

7. Color outside the lines

After choosing your images carefully, make sure you select a color scheme for your brochure. When it comes to designing your own travel brochure template, the sky’s the limit. You can use branding, style, and imagery to create a color scheme. Firstly, the importance of a color scheme is relevant if color is a focus of your travel brochure. 

Knowing how to make a digital brochure doesn’t mean you must know or be proficient at travel brochure design. However, if you intend to use color to highlight some sections of your travel brochure or create a theme, you must remember the overall pallet you use. Again, if color is not an overwhelming part of your design, you can be relatively liberal with what colors you use. Still, if your travel brochure has plenty of turquoise images of ocean beaches with clear blue water, the designer can integrate blues perfectly throughout the travel brochure design.

A well-known fact, blue is one of the calmest colors. It communicates peace and tranquility. So, when advertising beach resorts or hotels, you may want to use lighter shades of blue to send the right message with your travel brochure design. That is the psychological effect colors have on us. Similarly, orange inspires action, and green can be soothing if it’s light or envy-inducing if dark. Red stands for passion but also anger, while purple is luxurious. You can use a color wheel to better understand which colors work best together to ensure an enticing combination. Use your brand colors, and your company will become synonymous with the best holiday of their lives in no time.

8. Include branding elements

You may know some businesses in the tourism industry by their logos, slogans, or images . Think of the font in Holiday Inn’s logo, “Sweet Home Alabama ”, “The city that never sleeps,” or “Finger Likin’ Good,” and tell me your mind doesn’t go places. Implementing branding in a brochure marketing campaign doesn’t only help with sales but will also increase the company’s and its services’ popularity. The message sticks with the consumer; if the overall experience is good, they come again. If not, they know to stay away from it.

That is why brand consistency throughout your marketing materials is essential. If your clients enjoy themselves, it will help them remember your brand and return when the next holiday comes around. Branding means everything from your company’s logo, slogan, brand colors, font pairings , or typography. Incorporate branding elements in your marketing materials to connect your brand to the message. Aside from standing out and being recognized from the millionth other brands, using them will breed loyalty.

Branding elements presented in a Flipsnack travel brochure

Keep your brand in mind throughout your travel brochure and other marketing materials. Maybe you can work with the colors, some cursive lettering titles, or simply a feeling that oozes from your brand. Whatever it is, work it throughout your travel brochure design with a branding kit . If your brand colors are pastels, keep to those hues and tints, but if it’s black and white, think carefully about adding color. What you have to say can also make a difference so keep the general idea of your written content in the back of your mind before you get around to hashing it out. Now all you need to do is send your travel brochure to people.

9. Reach your audience

Once you finish your travel brochure examples, you need to publish them. You save it in whatever editor you’re using and send it to the printer if you want to have physical copies. You can send traditional printed brochures to hotels, and trade events, in PR kits or through the post. 

A digital travel brochure lives online, and you can share it as a PDF link as far and wide as possible. Share a link that opens the page or a full-screen link to open the travel brochure in full-screen mode in your browser. You can easily share it through social media platforms, email, and embedded on websites and downloaded for further consultation in various formats. Like that, you won’t need an internet connection or to carry them in hand wherever you travel.

Some distribution paths incur additional costs, which is why digital travel brochures are gaining more terrain. We’re not saying that if you go digital, you won’t need a marketing budget, but when for 5000 printed brochures, you need around $2000 for design, printing, delivery, and distribution. A monthly fee of $35 is a bargain. Considering all the benefits, features, and design options you get from such a package, you’ll save money faster than ever . On top of that, once you share your published digital travel brochure, you can also update any pricing or information alterations in real-time. Talk about efficiency.

Design your travel brochure with Flipsnack

Congratulations! Now that you have everything you need to make a travel brochure marketing campaign like a professional, you can get to work. Everything from the section above will be applicable when you make a digital travel brochure. But now that you have the know-how let’s talk about the tool.  There are plenty of online tools for designing promotional materials , but with range, applicability, and usability, after 10 years of experience, none can overcome Flipsnack. Making your own digital travel brochure in our Design Studio will be easy. Our flipbook software offers you three paths you can take when creating a travel brochure. Let’s see more about these options, shall we?

One of the simplest ways to create a digital travel brochure in Flipsnack is to upload an already-made brochure. With the fastest PDF converter on the market , it’s no wonder many of our customers choose this option. Once your PDF file has been converted, you take it to the next level through the interactive features available .  Want to include a short video about your spa? Go ahead! Want a soothing sound for a more intense experience while people read sections about the wildlife in the area? You can have that. Include internal and external links for easier access to even more details. Add social media buttons so your customers can keep in touch with ease. Update the content easily when something changes and share it in HTML5 , video, or GIF versions to be accessible on any device.

When inspiration strikes, you can create a travel brochure from scratch . Organize your travel brochure from the first to the last page, and balance the copy and visuals in a seamless manner to tell the story you want to tell. Add styling elements and interactivity features that keep the flow of the brochure going. Creating your own travel brochure gives you free rein over the entire process so let your imagination run wild and design your vision into reality.

When the muse takes a break, you can browse through our travel brochure templates to find something that speaks to you. Once you choose the travel brochure template that fits best with your needs, you only need to fill the template with your original content. Make it your own through simple customizing options. You can personalize it through a simple drag & drop and then start adding interactivities. This will give your travel brochure a new dimension, capturing the attention and inspiring people to take you up on your offer.  Choose the path you want, but once you make your choice, it doesn’t mean you won’t have access to the others. You can add extra pages to uploaded PDFs, original designs, or templates. You can also use one page from a template to add in an original design and any other combination that you can think of. The borders of your imagination are the limits when it comes to our Design Studio . Just continue reading, and we’ll give you a taste of what Flipsnack can do for you through a few travel brochure examples.

Travel Brochures Examples

From here on out, we’re done with the technical aspects of digital travel brochures. Now we’ll show you that we don’t only talk the talk but also walk the walk. 

Blue Sea Tourism Brochure Template

They say a picture is worth a thousand words. Well, if the image looks anything like the one in the travel brochure example below, it’s easy to see where that saying comes from. This blue sea travel brochure template will ignite any beach lover’s imagination.

Blue sea travel brochure template created with Flipsnack

As you browse through its pages, one thing that stands out is the turquoise color of water and sky integrated throughout the brochure. The page number is of a similarly shaded background. Make this work for any breathtaking visual by changing the color of other connected elements throughout the template. Once you have done this, introduce your logo, replace the images and text, add interactions to capture your audience’s attention, and personalize it for your business.

Pattern Themed Travel Brochure Template

A dynamic travel brochure template can help you organically highlight the most appealing activities if you have a theme in mind. With the spotlight on them, simplicity is essential as you don’t want other elements to distract the readers.

Pattern Themed Travel Brochure Template

Here we have a pattern themed travel brochure . The travel brochure design makes it look like a diary photo album, intentionally connecting a personal item so that the reader connects to it with ease. Cursive writing titles on polaroid photographs make it feel like a travel journal you make before your trip begins. It’s an inspirational and concise way to bridge the gap between the experience available and the reader who has yet to experience them.

Adventure Trip Brochure Template

This digital travel brochure example can come in foldable templates that work in both the printed and digital worlds. Select the main attraction for the promoted destination and inspire your readers’ curiosity enough to generate leads. 

Adventure Trip Brochure Template

This front-and-back adventure travel brochure template gives an immersive experience through visuals that continue beyond the page. A design created for the tourism industry ensures that travelers get access to all the relevant information while at the same time seeing a sneak peek of the attractions they can visit. Make it foldable in printed version or keep it digital for easy distribution. The choice is yours once you customize it with the most popular attractions, best-reviewed hotels, and highest-scoring restaurants.

Informative Travel Brochure Template

Marketing strategies come in different forms, and teasers work to ignite the spark, tickle curiosity, and demand action. You can use a simple, short, and content-limited travel brochure example if you include your contact information.

Informative Travel Brochure Template

The saying, less is more is the best way to describe a teaser brochure marketing campaign. Through this informative travel brochure template , you only give your readers a taste, the smallest sample of the experiences they could enjoy. Still, if you add a few more between the front and back, you can give them as much information as you want. Activate a form for access inside of it and easily gather contact information from them.

Double Gate Fold Holiday Promotion Brochure Template

You can fold printed travel brochures differently, but you can see this from the template. On the outside, you say what it’s about. Open it to start your story, and open it again to find out more.

Double Gate Fold Holiday Promotion Brochure Template

This double-gate fold travel brochure template comes with layers. Each layer takes the audience deeper and deeper as you provide more information about the offers available. While the main image starts on the front page in its folded format, it continues on the inside without creating a bigger image. It simply continues. Once it’s fully open, you can show different locations worth visiting and give your clients a choice. Break apart the text with relevant images, so they understand their options.

Before & After

Those templates are just that – templates you can easily personalize to promote your services. We discussed some of these features throughout the article, but this before-and-after section is where you see them in action. Changing the pictures and text is one thing, but there’s so much more you can do with Flipsnack. The before the template is the version without any customization. In the after template, you’ll be able to see the distinguishable changes and some that are not as visible.

Before and after customizing a template in Flipsnack

Get ready to design

There are many ways to make a travel brochure through Flipsnack. As you can see, the options are boundless. Your imagination is the only limit. Besides creativity and a sense of wonder, you now have the tools necessary to create breathtaking travel brochures that can reach your audience wherever they may go, so don’t hold back. Take your time, try out the features available through Flipsnack, and figure out which makes more sense for your product and how you can use them both for your and your audience’s utmost benefit. 

How to make a stunning travel brochure banner

Bring those incredible holiday destinations to your buyer personas screens, where they don’t have to go out of their way to find out about them, and ensure an authentic connection from the start. Show them what they want to see, create it in Flipsnack, and give it to them. New experiences feed our growth, but some may need an extra push. Give it to them through your first travel brochure, and they’ll thank you for it later.

One Comment

' src=

Leave A Comment Cancel reply

Save my name, email, and website in this browser for the next time I comment.

Related Posts

Create a catalog in InDesign cover

How to create a catalog in InDesign: designer tips for a smooth process from start to finish

Graphic design tools cover image

9+ graphic design tools that work wonders in 2024

The online flipbook maker.

Flipsnack © Copyright 2022 – All rights reserved.

Create a digital magazine

Make an online catalog, create a digital brochure, make a digital newsletter, help center.

  • Print Products
  • Paper And Substrates
  • Coatings, Bindings, and More!
  • The Print Dictionary
  • Are Your Files Print Ready?
  • Design Tips And Tutorials
  • Design Inspiration!
  • Print Templates
  • Print Marketing Strategies
  • Running A Small Business
  • Marketing 101
  • Go To Printivity.com
  • Color Copies
  • Black and White Copies
  • Saddle Stitch Booklets
  • Perfect Bound Books
  • Spiral Bound Booklets
  • Wire-O Booklets
  • Business Cards
  • Shipping Boxes
  • About Printivity Insights
  • Sustainability and Treefo at Printivity

diy travel brochure design

The 4 Elements of a Compelling Travel Brochure

Person looking at a travel brochure by the mountains

Last updated on March 13th, 2023 at 04:05 pm

We all know that feeling of seeing a travel brochure — covered with photos of fantastic places and new experiences — and suddenly being struck with wanderlust. Nothing is more compelling or inspiring than a well-designed travel brochure, full of captivating photos and promises of adventure. And with the right marketing tactics and design, that wanderlust can be consuming enough to spur action. 

If you’re in the travel industry or located in a tourist hot spot, a travel brochure is an effective and affordable way of promoting your business. Available in all sizes and shapes, these marketing tools can be used in your local area, as well as farther from home. If a tourist is visiting your area, they’re looking for things to do. If you’re hoping to bring visitors from afar, you can partner with businesses in nearby regions to showcase your brochure — enticing travelers to come to you. 

Get 20% off your first order at Printivity banner ad

Promotional materials that can be promoted all over? Doesn’t get better than that! However, there are best practices to follow in order for your marketing efforts (and dollars) to be worthwhile. Let’s discuss how to make a travel brochure that’s both eye-catching and inspiring!

What is a Travel Brochure? 

A travel brochure is a marketing tool designed to get people to visit a specific destination, attraction, or activity. It’s a simple and easy way to promote your business while informing travelers and drawing their attention to your services. These brochures can be used by any business in any industry, from five-star resorts to mom-and-pop shops to ziplining adventures. You can also promote special offers, such as discounts for travelers or hotel packages. These brochures can be placed in hotel lobbies, airports, storefronts, restaurants — you name it! The versatility of travel brochures is what makes them such an effective marketing tool. 

Travel brochure books on a camping table

How to Design a Travel Brochure: Template & Layout

When it comes to the layout, you can either choose to follow a layout template or create your own. While the layout and design of your travel pamphlet is up to you, most follow the same informational template. If you look at travel brochure examples, you’ll notice that they tend to have the same general information listed. The last thing you want is for potential customers to give up on your business because they can’t find the information they need. 

To ensure you cover all your bases, make sure you include the following travel flier features:

  • Company Name and Logo

Your company’s name and logo should serve as the foundation for your brochure’s design. Remember, you’re trying to catch the attention of people just passing by or waiting for their flight to board. Therefore, you need your design to be distinctive, eye-catching, and recognizable. Prominently place your company name at the top of the front page (remember that brochures are often in display cases, so you don’t want to put it in the middle or bottom) and place your logo where it can be easily seen. 

  • Cover Image

It could be argued that the cover image of your travel brochure is even more important than your company name and logo. This image is going to set the tone for the entire brochure, and it should be a reflection of what you’re offering. You want potential customers not only to grab your brochure first, but you want them to envision themselves in that image. For example, if you’re a snorkeling company in a tropical location, don’t tell people that — show them. The cover image should compel people simply by looking at the picture. 

  • Inside Pages

The more detailed information about your product or service can be found in the middle pages of the brochure. Inside the traveler catalog, include a list of products or services along with their price points. This is also a great place to include customer testimonials and ratings. The written content inside these pages should be descriptive, engaging, and action-oriented. Additionally, you can offer discount codes and promotions exclusive to readers who find you in brochures. The design inside these pages should be easy to read, flow logically, and be pleasing to the eye (more on this later). 

  • Contact Details

Last (page) but not least. While contact information can be listed anywhere on the brochure, generally it’s recommended that it be placed on the last page. You want people to read the entire brochure and get more excited as they progress. The idea is that by the time they get to the contact information, they’ll be itching to make a reservation or place an order. Make sure to include your location, phone number, email, website, social media, and any other relevant contact details. Some brochures also include driving directions to their locations from common places, like airports or popular hotels in the area. 

Hands holding a travel brochure with waterdalls

How to Make a Travel Brochure Stand Out 

When it comes to making a brochure that stands out from the crowd of tour booklets, visuals are key. You can use bold color schemes, attractive fonts, and striking images to catch the eye. The most important thing to remember when designing your brochure is to keep it simple. Avoid using too many elements that will make the page feel crowded and as a result, difficult to read. When a brochure is well-designed, it encourages readers to take action. 

To ensure that your travel brochure stands out, keep these three tips in mind:

  • Avoid Big Blocks of Text

People don’t want to read an essay on your business, they want the highlights. People should be able to quickly and easily scan your brochure and understand instantly what your business offers. Fonts should be an easy-to-read size, and paragraphs should be kept to no more than 2-3 sentences. Use white space, graphics, and headings to break up large blocks of text that might be overwhelming to readers. Finally, be sure to include a lot of subheadings, bullet points, and other design features so that readers can easily skim the brochure to find what they’re looking for.

  • Highlight Your Advantages

With a vacation brochure, you’re contending with an ocean of competitors for the reader’s attention. For instance, if you run a mom-and-pop seafood restaurant in a coastal destination, you’ll need to find ways to beat out the other seafood restaurants nearby. The best way to do this is clearly list the things you offer that your competition doesn’t. This can include reduced rates, first-rate accommodations, live music and entertainment, longer happy hours, and much more. It’s up to you to do your research, determine what’s not being offered in your area, and then be the first to offer it.  

  • Have a Clear Call to Action

Everything you’ve done with your brochure was designed to get more customers, so the cherry on top should be a clear call to action (CTA). The key here is finding the balance between presenting your CTA naturally without it feeling forced or “salesy.” There are various ways you can do this, whether it be using simple language (“Come see us today!”) or a slightly more aggressive approach (“Limited Time Only”). No matter what direction you go in, the call to action is a crucial part of your brochure design.  

Inspire Wanderlust with Printivity

No matter where you are or what your travel brochure is advertising, you need to partner with a printer you can trust. Printivity goes the extra mile, offering a team of experienced graphic designers who will review your order to make sure your designs come out flawless. 

All you have to do is upload your design to our easy-to-use platform, and we make your designs a reality. Contact us to learn more about brochure printing and start promoting your brand with Printivity today! 

RELATED ARTICLES MORE FROM AUTHOR

8 children’s book cover ideas to ignite the imagination, how to design a product catalog: examples & tips, the complete guide to real estate brochure design, leave a reply cancel reply.

Save my name, email, and website in this browser for the next time I comment.

Most Popular Articles

3 questions for choosing saddle stitched paper type, what’s the best binding for yearbook printing, how to instantly make your perfect bound book stand out, z-fold vs tri-fold: what’s the difference, four reasons why you need to invest in your brand.

diy travel brochure design

Find the images you need to make standout work. If it’s in your head, it’s on our site.

  • Images home
  • Curated collections
  • AI image generator
  • Offset images
  • Backgrounds/Textures
  • Business/Finance
  • Sports/Recreation
  • Animals/Wildlife
  • Beauty/Fashion
  • Celebrities
  • Food and Drink
  • Illustrations/Clip-Art
  • Miscellaneous
  • Parks/Outdoor
  • Buildings/Landmarks
  • Healthcare/Medical
  • Signs/Symbols
  • Transportation
  • All categories
  • Editorial video
  • Shutterstock Select
  • Shutterstock Elements
  • Health Care
  • PremiumBeat
  • Templates Home
  • Instagram all
  • Highlight covers
  • Facebook all
  • Carousel ads
  • Cover photos
  • Event covers
  • Youtube all
  • Channel Art
  • Etsy big banner
  • Etsy mini banner
  • Etsy shop icon
  • Pinterest all
  • Pinterest pins
  • Twitter all
  • Twitter Banner
  • Infographics
  • Zoom backgrounds
  • Announcements
  • Certificates
  • Gift Certificates
  • Real Estate Flyer
  • Travel Brochures
  • Anniversary
  • Baby Shower
  • Mother’s Day
  • Thanksgiving
  • All Invitations
  • Party invitations
  • Wedding invitations
  • Book Covers
  • Editorial home
  • Entertainment
  • About Creative Flow
  • Create editor
  • Content calendar
  • Photo editor
  • Background remover
  • Collage maker
  • Resize image
  • Color palettes
  • Color palette generator
  • Image converter
  • Contributors
  • PremiumBeat blog
  • Invitations
  • Design Inspiration
  • Design Resources
  • Design Elements & Principles
  • Contributor Support
  • Marketing Assets
  • Cards and Invitations
  • Social Media Designs
  • Print Projects
  • Organizational Tools
  • Case Studies
  • Platform Solutions
  • Generative AI
  • Computer Vision
  • Free Downloads
  • Create Fund

5 DIY Brochure Design Templates

5 DIY Brochure Design Templates

No matter what goals you want yours to accomplish, you’ll need the right DIY tools that work for any budget and timeline. Because a brochure can take up to 40 hours to make, starting your design with a brochure template is one of the best ways to save time and elevate the aesthetic of your project. Not only do you ensure you’ll be more productive—you end up with a design that looks like a pro finished it.

In this blog post, we’ll cover: 

  • What a brochure template is
  • Standard brochure layouts
  • How to create a brochure online
  • Five brochure template examples

Let’s get to work. 

What Is a Brochure Template?

Brochure template with left flap featuring tourists next to water and Latin text while middle flap text says “contact us” above contact info and map while right flap includes pictures of a river, mountains, and forest and text that says “pacific northwest guided hikes”

Before everything else, a brochure template is just a brochure.

It features condensed brand literature that educates readers about product or service. It shares a summary about elements that shape your brand experience. And, it displays a call-to-action (CTA) to drive readers to the next stage of your customer journey.

However, a brochure template establishes a layout that serves as the foundation of your design . Plus, it allows you to get as simple or advanced as you would like in your editing.

Standard Brochure Layouts

Tri-fold brochure template in white and red with tri-fold flyer and with modern circle photo and abstract background

Keep in mind, there are three types of standard brochure layouts : The bi-fold, tri-fold, and z-fold.

Bi-folded brochures are divided into halves. With fewer folded sections, bi-folded brochures rely on a simple layout to place emphasis on key takeaways and the smallest details. They’re great for catalogs and manuals.

Tri-folded brochures are divided into thirds. While plenty of tri-folds sport symmetric designs, they don’t have to be split equally.

On top of that, a third folded section paves the way for visuals to complement your copy with ease. Your brochure can look more dynamic with this layout.

Z-folded brochures are divided in thirds. However, unlike tri-folded brochures, z-folded brochures have front and back flaps that open in the opposite direction they close from.

They extend into a Z-shape that wins the attention of viewers.

How to Create a Brochure Online

Create tool with open editor and canvas 

Ready to create your brochure online? With Create, you can make your own:

  • On the Create homepage , click Create new > Templates . 
  • Enter “brochure” in the search box. Choose your favorite.
  • Swap out images , graphics, text , and effects.
  • Click Download on the top toolbar and export as a JPG or PNG . 

5 Brochure Template Examples

Once you learned how to create a brochure, go ahead and explore these five brochure template examples:

1. Business Brochure

Brochure template with left flap text that says “its one thing to make a picture of what a person looks like its another thing to make a portrait of who they are” above social media icons while middle and right flaps featuring five white flowers above contact info and logo

Is it a bifold? A trifold? No, but it’s a business brochure template that passes as both.

Beyond the peaceful monochromatic color design , you’ll fall in love with the versatility this template brings.

After you make it your own, you can repurpose it.

2. Digital Brochure

Brochure template with left flap in green featuring two students above text that says “an investment in knowledge pays the best interest Ben Franklin” while middle and right flaps in white include college building above text that says “Linson college”

Whether or not you consider yourself a bookworm, this digital brochure template delivers you a masterclass you’ll appreciate.

Without a single lecture, you can chalk up its keen design to the green that makes the Benjamin Franklin quote pop. Right away, it shifts the topic of conversation to money.

3. Real Estate Brochure

Brochure template with left flap in yellow above black footer behind text that says “make yourself at home” above call to action and logo while right flap has brown apartment building

Make no mistake: This real estate brochure template is designed to sell.

The yellow background channels a warm and optimistic look that’s perfect for when you’re leaving a first impression on a prospect.

And, the CTA in the black footer keeps the design professional.

4. Travel Brochure

Brochure template has background with river and Eiffel Tower behind woman in denim jacket between left flap featuring review and call to action while right flap text says “Paris with Linda” above website and phone number 

What this travel brochure template accomplishes goes beyond paying homage to Paris. Instead of setting a tourist destination as the focal point of its design, it puts the tourist front and center.

Then, it pulls you into the pulse of the most popular city to visit as if you could smell a fresh baguette from the next arrondissement. 

5. Trifold Brochure 

Brochure template has left flap in green and yellow behind hot dog and fries and text that says “apps thingz” above items while middle flap in purple has text that says “do you like hot dogs” above social icons and username next to right flap in orange

When it comes to their menus, restaurants rely on tri-folded brochure templates to showcase items in front of customers.

If they tout visuals that look appetizing in their tri-folded menus, their patrons will be more likely to try dishes and beverages they never knew about.

Throw in the fact that they complement the smell coming from the kitchen, and you begin to curate a multi-sensory customer experience that’s more engaging. 

So, there you have it. Now that you know how to design a brochure template, you can create collateral that converts your audience members into customers.

You’ll deploy best practices that design pros use to keep them informed on what matters. Before you know it, they’ll become your most loyal brand evangelists. 

Oh, and the downside? You’ll have to figure out what to do with the leftover time you save.

License this cover image via KatePilko and emka angelina .

Recently viewed

diy travel brochure design

Related Posts

What Is Low Poly Art?

What Is Low Poly Art?

Explore the fascinating world of low poly art and delve…

diy travel brochure design

Understanding Typography

Want to understand typography? Discover how font selection, spacing, and…

Understanding Basic Image File Types

Understanding Basic Image File Types

This article will delve into image file types and formats,…

DPI vs PPI: How Resolution Affects Image Quality

DPI vs PPI: How Resolution Affects Image Quality

Understand the difference between DPI and PPI, and how resolution…

© 2023 Shutterstock Inc. All rights reserved.

  • Terms of use
  • License agreement
  • Privacy policy
  • Social media guidelines

{{hero-title}}

{{hero-text}}

diy travel brochure design

https://main--express-website--adobe.hlx.page/media_151146367e37a234dae1ccacc3a9d4ba29207823c.mp4

Browse by Category

diy travel brochure design

{{short-title}}

Template Stats

(Yes/No) Dependent on Tool Bar.

(Yes/No) Only used for templates/ pages

(Yes/No) Only used for templates/ pages. Dependent on a search marquee to exist on the page. WIP

Orientation

(Horizontal/Vertical)

( Full/Std )

(number of templates to load each pagination. Min. 5)

Load more Templates

( Yes/No )- only for vertical

Most Viewed

Rare & Original

Newest to Oldest

Oldest to Newest

(true, false, all) true or false will limit to premium only or free only.

(true, false, all) true or false will limit to animated only or static only.

Blank Template

This row should only exist if a blank template is needed at the beginning of the templates

Icon: blank

{{heading_placeholder}}

{{top-templates-title}}, {{long-text-heading}}.

{{long-text-content}}

We use essential cookies to make Venngage work. By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.

Manage Cookies

Cookies and similar technologies collect certain information about how you’re using our website. Some of them are essential, and without them you wouldn’t be able to use Venngage. But others are optional, and you get to choose whether we use them or not.

Strictly Necessary Cookies

These cookies are always on, as they’re essential for making Venngage work, and making it safe. Without these cookies, services you’ve asked for can’t be provided.

Show cookie providers

  • Google Login

Functionality Cookies

These cookies help us provide enhanced functionality and personalisation, and remember your settings. They may be set by us or by third party providers.

Performance Cookies

These cookies help us analyze how many people are using Venngage, where they come from and how they're using it. If you opt out of these cookies, we can’t get feedback to make Venngage better for you and all our users.

  • Google Analytics

Targeting Cookies

These cookies are set by our advertising partners to track your activity and show you relevant Venngage ads on other sites as you browse the internet.

  • Google Tag Manager
  • Infographics
  • Daily Infographics
  • Graphic Design
  • Graphs and Charts
  • Data Visualization
  • Human Resources
  • Training and Development
  • Beginner Guides

Blog Data Visualization

17 Travel Brochure Examples For Traveler & Tourism

By Danesh Ramuthi , Oct 12, 2023

Travel Brochure Examples

Travel brochures are vital, acting as silent ambassadors for countless destinations. At their core, travel brochures are printed or digital guides, crafted with precision by graphic designers, meant to showcase intriguing destinations, unforgettable experiences, and enticing offers, all with the purpose of beckoning tourists.

These aren’t just mere pages filled with colorful images and minimal text; they are the heartbeats of travel agencies, painting vivid dreams of beach getaways, wildlife watching, and outdoor activities.

In this blog post, I’ll explore various travel brochure examples and provide helpful information on creating designs that not only catch the eye but also encourage visitors to embark on a journey.

If you’re looking to enhance or create your own masterpiece, Venngage offers an easy way to create irresistible travel brochures . With our user-friendly platform and a plethora of travel brochure templates , even those new to design can craft brochures that take potential customers on a journey before they even set foot at the destination.

So, let’s set forth on this journey together, ensuring that your travel business and its offerings take the center stage in the minds of tourists and travelers alike.

Click to jump ahead:

Trifold travel brochure example

Travel guide brochure example, adventure travel brochure example, cruise travel brochure example, beach travel brochure example, vintage travel brochure example, minimalist travel brochure example, modern travel brochure example, city tour brochure example, travel brochure example for students, travel brochure example for travel agency.

  • What to include in a travel brochure?

How to make a travel brochure?

Final thoughts.

Widely preferred by travel agencies and businesses, the travel trifold brochure template is a compact, yet effective means to showcase travel destinations with finesse and clarity. This tri-fold brochure design, meticulously crafted by graphic designers, is an art of balancing minimal text, colorful images, and strategic placement of details to captivate the potential customer.

Creative Travel Brochure Template

The beauty of the trifold design lies in its structure. With three distinct panels, it allows a business to segregate information efficiently, dedicating space for highlighting specific travel destinations, detailing travel insurance options, and even showcasing enticing beach getaways or outdoor activities.

diy travel brochure design

Creating an effective trifold travel brochure requires more than just filling in a template. It involves understanding the target audience, selecting images that resonate, and providing helpful information without overwhelming the reader. 

Vacation Tours Travel Tri Fold Brochure Template

Travel guide brochures serve as a comprehensive roadmap for tourists, encapsulating the essence of a destination. These brochures, often crafted by skilled graphic designers, emphasize not just the beauty of travel destinations but also offer helpful information to potential tourists.

Such brochures not only highlight the picturesque landscapes and popular spots but delve deeper into the local culture, hidden gems, and off-the-beaten-path treasures that make every trip memorable.

Tokyo Gradient Professional Travel Tri Fold Brochure Template

Travel agencies recognize this and invest in high-quality brochure designs, often leveraging free travel brochure templates to kick-start the creative process. Such brochures can easily be customized with one’s own photos, brand assets, and unique design elements to resonate with the target audience.

Simple Vacation Travel Tri Fold Brochure Template

For businesses, the travel guide brochure also doubles as a marketing tool. An effective brochure, which is more than just a compilation of images and minimal text, encourages visitors to explore the destination, engage with local businesses, and soak in the experiences offered.

Adventure travel brochures are designed to ignite the spirit of adventure in potential travelers. Unlike regular travel brochures, these focus on adrenaline-pumping activities, remote locations, and experiences that push boundaries. 

Utah Travel Brochure

Each page aims to evoke a sense of thrill, showcasing activities like wildlife watching, mountaineering, deep-sea diving, or exploring rugged terrains. It’s not just about the destination; it’s about the journey and the challenges that come with it.

Teal Europe Tourism Travel Tri Fold Brochure Template

Knowing that the reader is seeking thrills, the brochure design prioritizes showcasing outdoor activities, perhaps offering details on off-season perks or travel insurance tailored to adventure sports.

Every element, from the photos to text boxes, is strategically placed to offer the reader just enough information to pique their curiosity, but not too much to give everything away. 

After all, adventure is about the unknown, and a well-designed brochure ensures the potential customer is eager to embark on that journey of discovery.

Cruise travel brochures serve as a beacon to those seeking luxurious adventures on the high seas. These beautifully curated pieces often give potential travelers a glimpse into the grandeur of life aboard a majestic liner. 

With pictures of expansive sun decks, gourmet dining experiences, and panoramic ocean views, the cruise travel brochure is designed to captivate. Additionally, detailed itineraries often accompany these images, showcasing the various ports of call, on-shore excursions, and cultural events passengers can partake in. 

Moreover, the brochure provides insights into the various amenities on board, be it rejuvenating spas, entertainment options, or themed nights. For many, the allure of a cruise lies in the harmonious blend of relaxation and exploration, and a well-designed brochure ensures that this balance is perfectly conveyed.

Beach travel brochures are an invitation to a world of sun, sand, and serenity. Evoking the rhythmic sounds of crashing waves and the gentle warmth of golden sands, these brochures are crafted to transport readers to idyllic coastal paradises. 

Vivid photographs of palm-fringed shores, azure waters, and sun-drenched landscapes take center stage, promising a retreat from the hustle and bustle of daily life. Beyond the natural beauty, these brochures delve into the experiences that beach destinations offer. 

World Travel Tri Fold Brochure

From thrilling water sports and beachside activities to local seafood feasts and tropical nightlife, readers are given a comprehensive overview of what awaits.

A well-constructed beach travel brochure doesn’t just showcase a destination; it encapsulates the very essence of a beach holiday, offering both tranquility and excitement in equal measure.

Vintage travel brochures harken back to an era of classic adventures, romanticizing travel in a way that’s nostalgic and deeply evocative. With designs reminiscent of the golden age of travel, these brochures showcase destinations using sepia tones, retro fonts, and artistic illustrations. 

Beyond the visuals, vintage brochures transport readers through time, recapturing the charm of old-world journeys, steam trains, and early air travel. 

These travel brochures, often sought after by collectors and history enthusiasts, serve as a beautiful reminder of how travel used to be, making them not just informative pieces but also treasured keepsakes.

Minimalist travel brochures are the epitome of the adage “less is more.” Rooted in clean lines, muted color palettes, and uncluttered design, these brochures present travel information in a straightforward yet impactful manner. 

Gone are the excessive embellishments; instead, every element, from images to text boxes, is thoughtfully curated and placed. 

Such a design approach prioritizes clarity, ensuring that the potential customer isn’t overwhelmed but is instead drawn into the essential aspects of the travel offering. 

Minimalist brochures resonate particularly well with a target audience that appreciates simplicity, elegance, and the sheer beauty of unadulterated visuals.

Modern travel brochures embody the zeitgeist of contemporary design. They are vibrant, dynamic, and often interactive, reflecting the ever-evolving nature of today’s travel trends. 

diy travel brochure design

These brochures leverage the latest in graphic design techniques, incorporating bold colors, innovative layouts, and often, digital elements like QR codes linking directly to immersive online experiences. 

France Travel Tri Fold Brochure

Modern brochures cater to the tech-savvy traveler, ensuring that while they provide essential details in print, they also seamlessly bridge the gap to the digital realm. 

Tokyo Professional Travel Tri Fold Brochure Template

Be it through embedded videos, virtual tours, or interactive maps, these brochures represent the cutting edge in travel marketing, appealing to a generation that seeks both adventure and convenience at just a click.

Navigating the urban jungle becomes an exhilarating journey with the right city tour brochure. Tailored to showcase the pulsating heart of metropolises, these brochures offer vivid glimpses into architectural wonders, historic landmarks, bustling markets, and hidden gems. 

Destination Travel Tri Fold Brochure

Maps take center stage in many of these designs, guiding tourists seamlessly from one point of interest to another, ensuring they soak in the essence of the city. 

France Tri Fold Travel Brochure

Additionally, the city tour brochure provides helpful information, from local dining spots to modes of transportation. 

Creative Travel Brochure Template

For travelers keen to explore a city’s fabric beyond its main attractions, such brochures are invaluable, granting them both direction and inspiration.

Travel brochures for students prioritize experiences that are both enriching and budget-friendly. Recognizing the unique needs and aspirations of the student traveler, these brochures highlight destinations and packages that offer a mix of learning, adventure, and cultural immersion. 

Details on affordable accommodation options, group discounts, and off-season deals are crucial. Graphics and images within these brochures often resonate with youthful energy, focusing on outdoor activities, wildlife watching, and community engagements. 

Simple Blue Travel Tri Fold Brochure Template

Moreover, with students often relying on digital platforms for planning, a good travel brochure for this demographic would seamlessly integrate QR codes or links to websites, ensuring detailed information is available at just a click.

For travel agencies, the brochure is more than just an informational tool; it’s a potent marketing asset. These brochures are meticulously designed to showcase the agency’s expertise in curating memorable vacations. 

Tourist Travel Brochure

From the selection of travel destinations to the arrangement of tours, the brochure communicates the agency’s commitment to providing unparalleled experiences. High-quality photos and colorful images of destinations take the reader on a visual journey, while testimonials and reviews build trust. 

The design often reflects the brand assets of the travel agency, ensuring consistency in messaging. 

Simple Orange Travel Tri Fold Brochure Template

Clear call-to-action prompts, such as “Contact us for customized packages” or “Visit our website for exclusive deals,” encourage potential clients to take the next step.

In essence, a travel agency’s brochure serves as a bridge between the agency and its potential customers, emphasizing reliability, variety, and expertise.

What to include in a travel brochure? 

Crafting an effective travel brochure requires the amalgamation of essential information, captivating visuals, and purposeful design.

Whether you’re a seasoned travel agency or just trying your hand at travel brochure design, having a checklist of indispensable elements can help in creating an impactful brochure that appeals to your target audience. Let’s delve into the key components to include:

  • Destination name : Clearly mention the travel destination to set expectations for potential tourists.
  • Eye-catching cover photo : Use a colorful image or a collage of images that captures the essence of the destination, ensuring it takes center stage on the brochure cover.
  • Brief description : Give a succinct overview of the destination, highlighting its unique selling points and major attractions.
  • Map : Include a map to highlight key attractions, accommodations, and transportation options.
  • Travel itinerary : Detail day-to-day activities, sites to visit, and recommended spending time at each location.
  • Accommodation options : Provide a list of recommended places to stay, catering to a range of budgets.
  • Local attractions : Spotlight on main tourist spots, wildlife watching areas, outdoor activities, and lesser-known hidden gems.
  • Travel tips : Offer helpful information about local customs, necessary travel insurance, off-season travel benefits, and other points of interest.
  • Photos and images : Integrate high-quality photos of the destination, ensuring they resonate with the overall theme of the brochure.
  • Testimonials : Include positive feedback from previous customers to build trust and encourage visitors.
  • Contact information : Detail the travel agency’s contact information, including website link, phone number, and physical address.
  • Call to action : Encourage potential clients to reach out, book a trip, or visit the agency’s website for more information.
  • Customizable templates : If offering free travel brochure templates for potential clients or graphic designers, ensure they can easily customize them with their own photos or brand assets.
  • QR code : Integrate a QR code linking to additional resources, booking pages, or exclusive offers, ensuring details are just a click away.

Related: 88.2% Of People Travel The World To Get Their Hands On This… [INFOGRAPHIC]

Creating an engaging travel brochure is both an art and science, capturing the essence of a destination while ensuring practicality. From enticing travelers with stunning visuals to offering valuable details that assist in planning their journey, a well-crafted travel brochure is a fundamental tool for every travel business. Let’s delve into the intricacies of designing a brochure that stands out.

Understanding the target audience

Every destination has its unique allure, captivating a distinct set of travelers. While some might be in search of adrenaline-pumping adventures, others could be seeking a serene beach getaway.

Recognizing the target audience’s preferences is pivotal in crafting a brochure that resonates with them. Analyzing feedback from previous clients, surveying potential customers, and studying travel trends can provide insights.

These insights inform not only the content but also the overall design, ensuring the travel brochure effectively engages its intended readers.

Selecting the optimal format

Travel brochures come in various formats, each serving a specific purpose. For a concise snapshot of a destination, the tri fold brochure is a popular choice among travel agencies.

On the other hand, a more extensive booklet format allows for an in-depth exploration of the travel destination, perfect for those offering a range of experiences or a comprehensive guide to a region.

Use a color scheme

The power of color in evoking emotions and setting the mood cannot be understated. The colors chosen for the travel brochure can transport readers, offering a glimpse of the destination’s ambiance. For example, earthy tones might suggest wildlife watching adventures, while cool blues could evoke images of serene beach getaways.

Moreover, the color scheme should complement the images and align with the brand assets of the travel business. Working with a graphic designer can help in selecting a palette that both represents the destination and appeals to the target audience.

Integrating practical information

While captivating visuals and narratives are vital, the functionality of a travel brochure is equally crucial. A well-designed map highlighting essential attractions, transportation hubs, and recommended accommodations aids travelers in their journey.

Additionally, crucial details like travel insurance options, off-season benefits, and links to associated travel agencies enhance the brochure’s utility. Equally essential is the inclusion of contact details right on the cover, ensuring potential clients can reach out with ease.

Comprehensive directions, both within the brochure and via digital means like QR codes or website links, further support travelers in their planning phase.

Embracing modern design elements

Today’s travelers expect a blend of traditional and digital touchpoints. Incorporating QR codes, which lead to immersive video tours or detailed websites, can seamlessly bridge this gap.

Furthermore, ensuring the brochure’s design is optimized for both print and digital ensures a broader reach, catering to varying preferences of tourists.

Use a pre-designed template

For those not looking to start from scratch, utilizing pre-designed travel brochure templates, like those offered by platforms such as Venngage , can be a time-saving choice. These templates, crafted by professional designers, ensure that the brochure design is visually appealing.

They can then be customized with their own photos, details, and branding, creating a professional travel brochure with ease.

Related: Top 10 Best Brochure Design Software in 2022

It’s evident that every brochure serves a unique purpose, reflecting the essence of its respective travel destination. A travel brochure is more than just a collection of colorful images and enticing descriptions; it’s a bridge between potential clients and unforgettable experiences.

Whether you’re a travel agency aiming to draw tourists to a hidden beach getaway or a graphic designer hoping to showcase a city’s charm, the right brochure design takes center stage.

The wide selection of travel brochure examples showcased here is a testament to the versatility and significance of these tools in the world of tourism. As travelers, these brochures become our initial window to the world, guiding us, inspiring us, and fueling our wanderlust.

Ready to craft your own captivating travel brochure? Dive into the world of effortless design with Venngage and create a travel brochure that stands out with our customizeable templates.

Embark on your creative journey now!

Travel Brochure Templates

  • Travel Agent
  • Business Cards
  • Cup Sleeves
  • Door Hangers
  • Gift Certificates
  • Letterheads
  • Loyalty Cards
  • Newsletters
  • Pocket Folders
  • Reminder Cards
  • Social Media Designs
  • Table Covers
  • Table Tents

Main Water Park Tourism   r4hobwopmn  Image

Travel Brochures

Whether you’re a boutique travel agency, a luxury hotel, or a local tourist center highlighting your city’s hidden gems, one thing is certain: You’re not advertising just any old trip! Getting tourists excited about your vacation experience starts with a thoughtfully designed, professional-looking, and perfectly customized travel brochure.  With its lightweight, handheld format—super easy to tuck into a travel bag, fanny pack, or purse—your tourism brochure will capture visitors’ imaginations and conveniently go wherever they do. Splashed with colorful images and alluring text, your bifold or trifold travel brochure could be just the thing that convinces them to stop off at that strange roadside attraction, select your cruise excursion over others, or sign on the dotted line for your full-service vacation package. No matter the destination, vibe, or price tag of your tourist experience, the right travel brochure design will set the tone for your guests—not only getting them excited but also providing helpful information to make the most of their long-awaited vacation. And MyCreativeShop makes it easier to create that perfect design! Instead of hiring a graphic designer to make your tourism brochure, you can make it yourself in our easy-to-use online editor. We have tons of professionally designed travel brochure templates, so all you need to do is choose one and then customize it with your own text, brand assets, photos, and more. Even with no design experience, you can quickly go from idea to print—which, by the way, you can order directly from us, too. From start to finish, your brochure can be done in minutes and ready to inspire vacation delight.

Creative Travel Brochure Examples and Ideas

The phrase “tourism brochure” may call to mind a specific type of thing, but in reality, the opportunities are unlimited! You don’t have to create the same basic pamphlet you’ve seen a million times before. For instance, here are a handful of ways that MyCreativeShop users have taken one of our travel brochure templates and turned it into a powerhouse marketing item:

  • General Travel Brochures : Heavy on gorgeous imagery and cultural highlights, a general travel brochure is a great way to introduce a destination. You can fill an entire rack in your hotel or travel agency by featuring prime locations like Spain , Japan , or Australia .
  • Specific Travel Guides : Go a little more in depth with your travel pamphlet by turning it into a detailed guide about one specific topic that your area is famous for. Maybe it’s a key historical event, a seasonal festival, or world-famous nightlife.
  • Travel FAQ Guides : Make your travel agency brochure stand out in tourists’ minds by providing pressure-free information on common FAQs such as travel insurance, airline refund policies, baggage allowances, and more.
  • Local Maps : Especially in local tourist centers or hotels , maps are indispensable. Even in the age of smartphones, many travelers enjoy the tactile feel of paper maps—and they make great keepsakes, too!
  • Foodie Guides : We all know that food is a sure-fire way to anyone’s heart, especially on lazy vacation days! Dish out some “secret” recommendations for fancy hotspots, fast-casual dining, and mom-and-pop dives.
  • Road Trip Guides : From South Africa’s Chapman’s Peak Drive to US Route 66 to Switzerland’s Great St. Bernard Pass, there are some drives that should be on everyone’s bucket list! Use your tourism brochure to captivate tourists who prefer to vacation behind the wheel.

To make your travel brochures more useful, you can add some helpful resources on top of the pretty pictures and welcoming text. Provide key information such as emergency contacts, nearby ATM locations, tourist safety tips, local taxi apps, free wifi hotspots, or common scam warnings—and you’ll turn your pamphlet into something that visitors will actually prioritize hanging onto!

Find the Perfect Travel Brochure Template for You 

However you plan to use your travel brochure, MyCreativeShop is certain to have a template to bring your vision to life. Each template has been made by a professional graphic designer and comes with cohesive color schemes, bold headlines, easy-to-read paragraph text, and placeholders for eye-catching imagery. If you’re worried about how to make a travel brochure look good, there’s no need! All you’ll have to do is fill in these spaces with your own information—and voila, your custom pamphlet is tourist-ready. If you do want to make more customizations, we make that easy as well. In any travel brochure template, you can experiment with:

  • Background Patterns

You can upload your own logo and other brand assets, and you can also browse our stock photo library for high-res images that’ll grab your viewers’ attention. Whether your vacation mission is beachy relaxation, historical charm, or outdoorsy tough, it’s easy to play around until you find the perfect design for you. If you don’t like something you’ve done, click undo or start fresh with a new template! You can make unlimited revisions to both sides of the page.

Suitably Sized for Hassle-Free Distribution

We offer two standard sizes of travel and tourism brochure:

  • 8.5” x 11” trifold and bifold
  • 11” x 17” bifold

Both sizes are portable and ideal for a variety of distribution methods. You can pass them out by hand at key tourist hotspots, leave them on freshly made beds for hotel guests to peruse, or stack them in a rack by the door of your travel agency. If you’re looking to entice the locals during the off-season, you could even send your brochures by mail or leave them on nearby doorsteps.

Order Prints with a Guaranteed Delivery Date

Once you’ve finished tailoring your travel guide design, you can order professional prints within a few clicks. You won’t have to mess with bleed settings or other document details, as our editor automatically makes your pamphlet print-ready. What you see when you design is exactly what you’ll get!  You can choose a quantity ranging from 50 travel guides to 50,000 and then select standard or premium thick paper. Both papers are flexible and easy to handle, and all travel brochures arrive pre-folded and ready to go. 

It’s Easy to Download, Print, or Share Anywhere

Although many MyCreativeShop users prefer to print with us, we believe that more options are always better! If you’d prefer to print your brochures locally, you can do that instead with no hassle at all. Just click download to get a high-quality PDF that can be taken and printed at any professional print shop.  At the same time, why not download a web-ready image, too? You can upload this image to your travel agency’s website, share it on social media, or send it out in an automated email blast to your newsletter subscribers. The more times your customers can see their dream vacation (literally!), the more ready they’ll be to get away. MyCreativeShop can help you market the trip of the lifetime to any corner of the globe—without spending a fortune on designing, printing, or shipping! Check out our awesome selection of travel brochure examples, choose a ready-made template, and start customizing it now.

  • 8.5" x 11" (Tri-Fold) - View Templates
  • 8.5" x 11" (Bi-Fold) - View Templates
  • 11" x 17" (Bi-Fold) - View Templates
  • 300 DPI PDF - Print at home (no bleed)
  • 300 DPI PDF - Commercial Print (full bleed)
  • Web Quality JPG
  • Shareable Link - Get a custom url to easily share your design online - Learn about shared pages
  • Order high-quality prints of your travel brochures - See printing options

Tips to get you started on designing, printing & promoting your Travel Brochures

The most important part of creating an enticing travel brochure is having a set of high-quality, professional photos to draw from. You’ll also want to select a handful of location features to highlight in your brochure. Those features will differ depending on whether your brochure is focused on a landmark or attraction or on a general location (city, state, region, country). Once you’ve landed on your chosen features, make sure you have content to correspond with each photo. Using your local knowledge, determine how you will arrange your content and photos to tell a story that compels others to experience it for themselves. Next, check out our catalog to find the travel brochure template that fits your destination. Upload your photos to make customization quick and easy. Apply your own custom color scheme, then use the tools in our editor to replace the placeholder text and images so that your story is told instead. Choose a font that fits and insert text boxes, shapes, icons, and arrows as needed with just a click or two. Include all necessary contact information so that an intrigued reader can learn more, and consider utilizing a QR code that lands on your website  if you have more story to tell than space to tell it. Proofread your project and even ask one or two others to give it a onceover. Once satisfied, you’re ready to print! Related: How to use brochures for impactful travel agency marketing

Your travel brochure should include high-quality, professional photographs of the destination, well-written but brief text that makes the case for a traveler to plan a trip (including seasonal changes, budget considerations, and the best time to visit), and a call to action that enables the reader to learn more. You can also include glowing testimonials from past visitors if you have them. Tell a compelling story, then include a link to your website or a phone number for booking.

A travel brochure is a document that promotes a specific location, hotel, landmark, or destination. Often created by travel agencies, visitor bureaus, tourism departments, and chambers of commerce, travel brochures are designed to provide more information about a travel destination in order to encourage visitors to plan a vacation that includes that specific place. Travel agencies may also use travel brochures to advertise unique vacation packages.

As you visualize the layout of your travel brochure, begin with an eye-catching image on the cover panel, along with minimal text and a logo (if needed) - when in doubt, opt for more photos and less text. You can then use the inside panels to tell the story of your destination and why they should visit with lots of photos and the text necessary to spark their interest. The back panel of the brochure is an ideal (and expected!) location for you to provide contact information, booking details, and even a little bit about the company creating the brochure.

Design Resources

Unlock your dream vacation: discover the power of travel brochures, 10 inspiring travel pocket folder templates for small travel agencies, menu planning 101: strategies for driving profitability in your hotel, 10 creative ideas for designing memorable travel flyers, 10 must-have travel agency poster ideas for small businesses, 10 travel agency table tent ideas that will make you stand out, 10 striking travel agency business card designs for jetsetters, 10 must-have travel agency templates for small businesses.

IMAGES

  1. 15+ Travel Brochure Examples to Inspire Your Design

    diy travel brochure design

  2. Travel Tri Fold Brochure Design Template in PSD, Word, Publisher

    diy travel brochure design

  3. How to Make an Awesome Travel Brochure

    diy travel brochure design

  4. 40+ Best Travel and Tourist Brochure Design Templates 2019

    diy travel brochure design

  5. Travel Tri Fold Brochure Design Template in PSD, Word, Publisher

    diy travel brochure design

  6. Pin by Keith McCallum on Design Ideas-Brochures, Books, Magazines

    diy travel brochure design

VIDEO

  1. handmade coorg travel brochure design for school project, DIY brochure project #schoolprojectmaker

  2. #Brochure /Brochure of Andaman & nicobar/Brochure of Lakshadweep

  3. How to make travel brochure for school project ? Andaman and Nicobar Islands

  4. Travel Brochure on Delhi

  5. DIY travel brochure of Maharashtra/School project#travelbrochureidea#travel #maharashtra

  6. my scrapyard #DIY travel truck project is almost complete

COMMENTS

  1. How to Make a Travel Brochure (with Pictures)

    1. Choose the destination of your potential clients. If you are a professional working for a travel company, your destination of choice will be the one you work for. If you are a student, and are creating a pretend travel brochure, you will want to pick out a desirable, exotic, and interesting location. A professional should already know what ...

  2. Free, printable, customizable travel brochure templates

    489 templates. Create a blank Travel Brochure. Green Simple Creative Travel Trifold Brochure. Brochure by Marissa Abao's Images. Blue World City Tour Trifold Brochure. Brochure by Formatika Studio. Blue Gray Creative Travel Adventure Trifold Brochure. Brochure by Lorddiemon.

  3. Online Brochure Maker

    Professional-looking brochure templates for every need. Canva's brochure maker takes the hassle out of creating beautiful brochures. From travel brochures to real estate brochures, Canva's extensive template library has you covered. Simply add your details, customize according to your needs and there you have it: A custom brochure, made by you.

  4. How to Make a Travel Brochure Online

    4 Things You Need to Do Before Making Your DIY Travel Brochure. You can speed up the design process by making sure you take the time to prepare before you put different elements together. Here's what you need to do to set yourself up for success . . . 1. Complete Your Research

  5. Free Online Travel Brochure Maker

    Let Adobe Express be your travel brochure design expert. Hone your creativity with the power of Adobe Express. Explore professionally designed templates to get your wheels spinning or create your own travel brochure from scratch. Establish a theme for your designs using photos, icons, logos, personalized fonts, and other customizable elements ...

  6. How to make a stunning travel brochure

    Combine the visuals with the color pallet for a harmonious travel brochure design. 7. Color outside the lines. After choosing your images carefully, make sure you select a color scheme for your brochure. When it comes to designing your own travel brochure template, the sky's the limit. You can use branding, style, and imagery to create a ...

  7. How to Make a Travel Brochure That Stands Out

    How to Design a Travel Brochure: Template & Layout. When it comes to the layout, you can either choose to follow a layout template or create your own. While the layout and design of your travel pamphlet is up to you, most follow the same informational template. If you look at travel brochure examples, you'll notice that they tend to have the ...

  8. 25 brochure design tips

    06. Be creative with your inserts. Design:Rice Creative. If you plan on including physical items inside your brochure (whether it be a cd, dvd, or something of the like), display it in an interesting way. You're not limited to a simple sleeve in the back. Here the cd pops out to you, inviting you to take it.

  9. Travel Brochure Maker: Editable Travel Brochure Templates for Design

    How to Make a Travel Brochure. Open fotor.com on your browser and tap on "Create a design." Select the template layout "Brochure" to kick-start your travel pamphlet. Go to our travel brochure template library to find the perfect design for your next marketing campaign. Search through different styles and designs or choose a pre-made one that's ...

  10. How to Design a Custom Destination Travel Brochure that Inspires

    Consider their age, interests, and aspirations when crafting your brochure. This will allow you to create a personalized experience that resonates with your readers on a deeper level. 2. Choose a Compelling Cover. The cover of your travel brochure is the first thing your audience will see, so make it count!

  11. How to Make a Travel Brochure Template in InDesign

    Step 1. Lock the Photos layer and unlock the top layer, Type. Use the Type Tool (T) to create a long text frame across the top of pages 2 and 3. Type in a title for the spread, and from either the top Controls panel or the Character panel (Window > Type & Tables > Character), set the Font to Falige, Size 72 pt.

  12. Travel Brochure Design Made Easy: Free Templates

    Customize your template with text, icons, images and color palettes to ensure it effectively communicates your travel experiences. Upgrade and save your travel brochure in popular formats like PNG, JPG and PDF, or share them online with a private or public link. The leading visual communication platform empowering 27,300,000 users and top brands.

  13. Online Travel Brochure Maker

    How to create an eye-catching travel brochure in just 5 steps: 1. Create an account on Venngage — signing up is free! 2. Pick a travel brochure template that fits your vision. 3. Customize your brochure design using our easy drag-and-drop canvas. 4. Apply your brand logo, color palette and fonts.

  14. 15+ Travel Brochure Examples to Inspire Your Design

    Green Photo Centric Trifold Travel Brochure Idea. Photo Centric Outdoor Travel Brochure Idea. Colorful Moroccan Minimalist Travel Trifold Brochure Idea. Creative Blue Greece Travel Trifold Brochure Idea. EPIC Green Tri-Fold Travel Brochure Idea. As designers and creators, we all have all been there a few times. Sometimes all you need is a ...

  15. Free Travel Brochure Templates

    In summary, our Travel Brochure Templates are the perfect tool to help you share the wonders of the world with your clients and inspire them to embark on their own adventures. Easy to use, professional, and versatile, our templates are designed to elevate your travel content and leave your audience yearning for more.

  16. Free, printable, customizable travel brochure templates

    489 templates. Create a blank Travel Brochure. Blanco y Azul Triángulo Viaje Folleto Tríptico. Brochure by Canva Creative Studio. Orange Green Modern Illustrative Travel Package Promotion Trifold Brochure. Brochure by Daily Creative. Green Orange and Yellow Geometric Ethnic Patterns Filipino Handicrafts Travel Brochure.

  17. 20 Travel Brochure Examples to Follow

    Design by Meghan Khatri via Behance. 6. Tokyo, Japan. Featuring a flat-design map with five attractions and six local recommendations, this Tokyo travel brochure has the highlights covered. Take in Tokyo with a colorful city guide by Pamela Pollescas. Image via Behance. 7. Budapest, Hungary.

  18. 5 DIY Brochure Design Templates

    And, the CTA in the black footer keeps the design professional. 4. Travel Brochure. Make this template your own with Create. What this travel brochure template accomplishes goes beyond paying homage to Paris. Instead of setting a tourist destination as the focal point of its design, it puts the tourist front and center.

  19. Free Travel Brochure Templates

    WIP. (number of templates to load each pagination. Min. 5) (true, false, all) true or false will limit to premium only or free only. (true, false, all) true or false will limit to animated only or static only. Choose from dozens of online travel brochure template ideas from Adobe Express to help you easily create your own free travel brochure.

  20. Free, printable professional brochure templates

    Brochures are suited for many different uses. With a wide variety of templates and designs to choose from, you can easily create a brochure that's perfect for your needs. Easily create travel brochures, real estate brochures, spa brochures, wedding brochures, medical brochures and more. You could even make a brochure for your gym or exercise class.

  21. 17 Travel Brochure Examples For Traveler & Tourism

    Widely preferred by travel agencies and businesses, the travel trifold brochure template is a compact, yet effective means to showcase travel destinations with finesse and clarity. This tri-fold brochure design, meticulously crafted by graphic designers, is an art of balancing minimal text, colorful images, and strategic placement of details to ...

  22. Travel Brochure Templates

    That bucket list won't complete itself! If you're in the business of travel and tourism, our travel brochures combine print-anywhere convenience and professional design to provide your customers with everything short of punched tickets for wanderlust. With options including bi-fold and tri-fold varieties, as well as diverse layout and color schemes, our travel brochure templates can serve ...

  23. How to create a trifold brochure

    02. Different Color Panels. Breakup different bits of content and add visual interest to your trifold by using a different color on each panel. Above, Sasha Barr alternates between black, yellow and white backgrounds to design a cool informative guide for Sub Pop Records' interns. Edit this design in Canva.