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  • November 2023

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FHTA

Fiji Hotel and Tourism Association

The Voice of the Industry

Tourism Dashboard Insights

tourism fiji statistics

In response to the unprecedented impact of the COVID-19 pandemic on the tourism industry, the Fiji National Tourism Statistics Taskforce was established in 2020. The primary objective of this task force is to guide future international tourism research conducted by the government and other key stakeholders. One of the key tools developed by the task force is the Tourism Data Insights Dashboard. This dashboard provides a wealth of tourism market intelligence that can be used by the task force and industry stakeholders to inform future national Fiji tourism strategies and associated industry marketing campaigns. The Tourism Data Insights Dashboard includes a range of data sources, such as visitor arrivals, visitor spending patterns, and accommodation statistics. This information is updated regularly to ensure that stakeholders have access to the most up-to-date tourism data available. By utilizing the insights provided by the Tourism Data Insights Dashboard, the Fiji National Tourism Statistics Taskforce and industry stakeholders can gain a better understanding of tourism trends and visitor behavior. This information can then be used to inform the development of targeted marketing campaigns and strategies that are tailored to the needs and preferences of visitors. In addition, the task force is also responsible for identifying gaps in the available tourism data and developing strategies to address these gaps. This will ensure that stakeholders have access to comprehensive and accurate tourism data that can be used to make informed decisions. Overall, the establishment of the Fiji National Tourism Statistics Taskforce and the development of the Tourism Data Insights Dashboard are important steps in ensuring the long-term sustainability and growth of Fiji’s tourism industry.

INSIGHTS PRESENTATIONS Data Driven Insights: Understanding Travel Behaviour and Demand in Key Fiji Source Markets – Ratings & Review Data DOWNLOAD Data Driven Insights: Understanding Travel Behaviour and Demand in Key Fiji Source Markets – Brand Health Data DOWNLOAD Market Trends Likely to Shape 2022+ Tourism Recovery DOWNLOAD

Travel & Tourism - Fiji

  • In Fiji, the projected revenue for the Travel & Tourism market is US$14.24m by 2024.
  • It is expected that the revenue will grow annually at a rate of 6.18%, resulting in a projected market volume of US$18.10m by 2028.
  • The largest market of Fiji's Travel & Tourism market is the Hotels market, with a projected market volume of US$6.79m by 2024.
  • It is expected that the number of users in the Hotels will reach 112.40k users by 2028.
  • In 2024, the user penetration rate is 12.7%, which is expected to increase to 14.5% by 2028.
  • The average revenue per user (ARPU) is expected to be US$119.40.
  • By 2028, 70% of the total revenue in Fiji's Travel & Tourism market will be generated through online sales.
  • In global comparison, United States is expected to generate the most revenue, with US$199bn in 2024.
  • Fiji's Travel & Tourism market is heavily reliant on international visitors, with over 80% of arrivals coming from Australia and New Zealand.

Key regions: Malaysia , Europe , Singapore , Vietnam , United States

Definition:

The Travel & Tourism market encompasses a diverse range of accommodation services catering to the needs and preferences of travelers. This dynamic market includes package holidays, hotel accommodations, private vacation rentals, camping experiences, and cruises.

The market consists of five further markets.

  • The Cruises market covers multi-day vacation trips on a cruise ship. The Cruises market encompasses exclusively passenger ticket revenues.
  • The Vacation Rentals market comprises of private accommodation bookings which includes private holiday homes and houses as well as short-term rental of private rooms or flats.
  • The Hotels market includes stays in hotels and professionally run guest houses.
  • The Package Holidays market comprises of travel deals that normally contain travel and accommodation sold for one price, although optional further provisions can be included such as catering and tourist services.
  • The Camping market includes bookings at camping sites for pitches using tents, campervans, or trailers. These can be associated with big chains or privately managed campsites.

Additional Information:

The main performance indicators of the Travel & Tourism market are revenues, average revenue per user (ARPU), users and user penetration rates. Additionally, online and offline sales channel shares display the distribution of online and offline bookings. The ARPU refers to the average revenue one user generates per year while the revenue represents the total booking volume. Revenues are generated through both online and offline sales channels and include exclusively B2C revenues and users for the above-mentioned markets. Users represent the aggregated number of guests. Each user is only counted once per year. Additional definitions for each market can be found within the respective market pages.

The booking volume includes all booked travels made by users from the selected region, independent of the departure and arrival. The scope includes domestic and outbound travel.

Prominent players in this sector include online travel agencies (OTAs) like Expedia and Opodo, as well as tour operators such as TUI. Specialized platforms like Hotels.com, Booking.com, and Airbnb facilitate the online booking of hotels and private accommodations, contributing significantly to the market's vibrancy.

For further information on the data displayed, refer to the info button right next to each box.

  • Bookings directly via the website of the service provider, travel agencies, online travel agencies (OTAs) or telephone

out-of-scope

  • Business trips
  • Other forms of trips (e.g. excursions, etc.)

Travel & Tourism

  • Vacation Rentals
  • Package Holidays
  • Analyst Opinion

In recent years, the Travel & Tourism market has been under a lot of pressure due to the COVID-19 pandemic. Traveling to other countries became impossible because of lockdowns, restrictions, and health risks, affecting people all over the world. Although the market is recovering from this shock, the pandemic has had a long-lasting impact, with new trends emerging from the crisis. First and foremost, because traveling was not possible for a few years, people were able to save more money, which they now wish to spend on vacations and trips. Since the markets reopened, this phenomenon has become known as “revenge travel.” Furthermore, from a business perspective, a similar growth driver is the slow shift back toward in-person events. Many companies are asking their employees to return to the office, and meetings are being held in person again. Therefore, events may be an additional driver in the coming years. However, a general sentiment for the possibility of flexible working has also spread around the globe. In addition to increasing home-office options for employees, the keyword “workation” has been established as a trend. It describes the combination of working and traveling, whereby flexible workplaces allow their employees to travel and simultaneously work from different countries around the world.

The growing awareness of human impact on the environment has resulted in changes when it comes to tourism, in large part due to the younger generation. Sustainability is playing an increasingly important role for tourists, especially when it comes to the mode of travel. Environmental concerns are also shaping the market and encouraging travel companies to make new and alternative offers for more sustainable travel. In addition, regulations such as the carbon tax could potentially influence the way people travel in general. This is particularly the case when it comes to cruises since they cause high emissions. Consequently, a switch to more environmentally friendly propulsion technologies, such as Liquified Natural Gas (LNG), is being made.

On a global scale, the United States has recovered quickly from the pandemic shock, with especially the Hotels market seeing an increase in bookings. The relaxation of China's travel restrictions will promote an increase in Travel & Tourism, particularly in China but also globally for international travels. Europe’s segments exhibit a good recovery rate, although the geopolitical situation in Eastern Europe is inhibiting outbound travel. The current biggest challenges faced by all markets of the Travel & Tourism market are inflation and increased travel costs, which are caused by the most recent world events.

  • Methodology

Data coverage:

Modeling approach:

Additional notes:

  • Sales Channels
  • Travel Behavior
  • Global Comparison
  • Key Market Indicators

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tourism fiji statistics

Visitors contribute FJ$805 million to Fiji’s economy over 5 months

tourism fiji statistics

International tourism, receipts (current US$) - Fiji

tourism fiji statistics

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Fiji Tourism Statistics

Fiji fj: international tourism: expenditures, view fiji's fiji fj: international tourism: expenditures from 1995 to 2015 in the chart:.

Fiji Fiji FJ: International Tourism: Expenditures

Fiji FJ: International Tourism: Expenditures: % of Total Imports

View fiji's fiji fj: international tourism: expenditures: % of total imports from 1995 to 2015 in the chart:.

Fiji Fiji FJ: International Tourism: Expenditures: % of Total Imports

Fiji FJ: International Tourism: Expenditures: for Passenger Transport Items

View fiji's fiji fj: international tourism: expenditures: for passenger transport items from 1995 to 2015 in the chart:.

Fiji Fiji FJ: International Tourism: Expenditures: for Passenger Transport Items

Fiji FJ: International Tourism: Expenditures: for Travel Items

View fiji's fiji fj: international tourism: expenditures: for travel items from 1995 to 2015 in the chart:.

Fiji Fiji FJ: International Tourism: Expenditures: for Travel Items

Fiji FJ: International Tourism: Number of Arrivals

View fiji's fiji fj: international tourism: number of arrivals from 1995 to 2016 in the chart:.

Fiji Fiji FJ: International Tourism: Number of Arrivals

Fiji FJ: International Tourism: Number of Departures

View fiji's fiji fj: international tourism: number of departures from 1995 to 2016 in the chart:.

Fiji Fiji FJ: International Tourism: Number of Departures

Fiji FJ: International Tourism: Receipts

View fiji's fiji fj: international tourism: receipts from 1995 to 2015 in the chart:.

Fiji Fiji FJ: International Tourism: Receipts

Fiji FJ: International Tourism: Receipts: % of Total Exports

View fiji's fiji fj: international tourism: receipts: % of total exports from 1995 to 2015 in the chart:.

Fiji Fiji FJ: International Tourism: Receipts: % of Total Exports

Fiji FJ: International Tourism: Receipts: for Passenger Transport Items

View fiji's fiji fj: international tourism: receipts: for passenger transport items from 1995 to 2015 in the chart:.

Fiji Fiji FJ: International Tourism: Receipts: for Passenger Transport Items

Fiji FJ: International Tourism: Receipts: for Travel Items

View fiji's fiji fj: international tourism: receipts: for travel items from 1995 to 2015 in the chart:.

Fiji Fiji FJ: International Tourism: Receipts: for Travel Items

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The Fiji Times

A new phase: The future of Fiji’s tourism industry is green

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tourism fiji statistics

Under turquoise seas a unique cornucopia teeming with marine life awaits those lucky enough to holiday in South Pacific nation Fiji.

Visitors here are welcomed with open arms.

Tourism is vital to the lives and livelihoods of everyone in Fiji.

Now rebounding strongly after the pandemic forced a virtual shutdown, Fiji’s tourism industry faces a critical challenge: To help drive widespread sustainable prosperity it must both leverage and protect its unique environment, while equipping itself to withstand the worsening ravages of climate change.

“The only way we can usher a new phase of tourism development is if sustainability is at the heart of it – for the sake of our future generations,” said Fiji’s Deputy Prime Minister and Minister for Tourism and Civil Aviation, Viliame Gavoka.

Tourism-reliant economies such as Fiji were among the world’s hardest hit by the pandemic.

In a nation of more than 900,000 people, more than 200,000 Fijians lost their jobs.

The economic impacts were stark: In 2020, Fiji’s real gross domestic product (GDP) growth plummeted to a decline of 17 per cent.

Before the pandemic, tourism operators Maureen and Rodney Simpson had a thriving business employing 10 people in Savusavu, a resort on Fiji’s second biggest island Vanua Levu.

tourism fiji statistics

When international borders closed, life immediately became a lot more precarious for them and their workers.

“We had zero income,” Maureen Simpson said.

“When tourism re-opened, we renamed ourselves from Dive for Life to Dive Savusavu, basically to advertise Savusavu.”

Reopening and the return of tourists has helped drive a much-needed economic recovery in Fiji.

GDP growth is estimated at 15.1 per cent in 2022 and to be 5.4 per cent in 2023.

The Fiji Bureau of Statistics reported that Fiji’s visitor arrivals for December 2022 surpassed pre-Covid levels with 75,580 visitors landing in Fiji or 102 per cent of 2019.

Now, tourists are returning in good numbers, staying longer, and spending more per day compared with 2019 according to early post-COVID findings of the International Visitors’ Survey, which IFC also supports.

And when people come to Fiji for a holiday, they like to return: the healthy bounce is backed by repeat visitors who are half of all arrivals.

Reefs and business come back to life

In Savusavu, it’s 10 in the morning and the floating bures dotting the crystal waters in front of the picturesque Koro Sun Resort are still locked up.

It might seem quiet, but happily, the tourists are back.

The latest arrivals are resting after travelling over 16,000 kilometers and 30 hours from the United Kingdom to experience unique diving in Fiji’s “soft coral capital”.

Vanua Levu is known for stunning beaches and waters carpeted with jaw-dropping arrays of coral and sea life.

Tourists travel there from all over the world to snorkel and dive.

Close by, the Simpsons are busy directing their workers to check oxygen tanks, dive equipment and snorkeling gear.

Like most other tourism operators, they have been busy since borders reopened in 2021.

“We noticed during these two years when we were closed, our reefs have really come back to life. We also have turtles, hammerhead sharks and even whales around the dive spots – we respect them, and they respect us. And this has been the highlight of our diving,” Ms Simpson said.

Promise of a sustainable path

Vanua Levu is part of a long-term vision in Fiji to develop a more diversified and sustainable tourism sector.

IFC is working with people and groups from across the industry to assist.

This includes enabling sustainable, green and climate resilient investments and helping the Ministry of Tourism and Civil Aviation (MCTA) to develop standards for tourism businesses.

IFC is also supporting the MTCA to develop the National Sustainable Tourism Framework.

This framework will provide a blueprint and strategy for an inclusive, resilient, and sustainable tourism industry.

It comes amid a sharp focus on the benefits sustainable development has to offer.

Targeting $3 billion Fijian dollars in visitor expenditure by next year, Tourism Fiji’s Corporate Plan for 2022-2024 urges “a strong focus on conserving the special environment that attracts our visitors”.

Fiji Hotel and Tourism Association chief executive officer Fantasha Lockington said the renewed focus on sustainability being driven at national level represented a positive shift as “it was previously delivered on far smaller scales by individual businesses”.

“Additionally, that Fiji’s more resilient reefs (to coral bleaching and their remarkable ability to renew themselves) is being recognised globally by marine scientists and ecologists.”

IFC Country manager for Australia, New Zealand, Papua New Guinea and the Pacific Islands, Judith Green said: “The challenges faced in Fiji and the Pacific are similar to my home country, Jamaica, and the Caribbean Islands. We need to make sure that development, which is needed in the islands, is sustainable and that it does not harm the environment.”

Friend and foe Like many around the world who live by the ocean, the sea is a critical source of income and food for Fijian islanders.

And amid the harmful impacts of climate change, it can also be the greatest threat to their survival. Fiji is one of the most world’s most vulnerable nations to climate change and climate-related disasters.

People there face a myriad of tipping points from rising sea levels and coastal erosion to depleted fisheries and more frequent and ferocious extreme weather events.

The Simpsons have experienced devastation before.

Rodney Simpson says cyclone Winston in 2016 – one of the most severe cyclones to ever hit the South Pacific — damaged 90 per cent of the reefs located five minutes away.

They saw the coral and ocean regenerate after the onslaught and recognise that their business can play an important role in helping to protect the precious local nature for generations to come.

Twice a week, Dive Savusavu hosts a coral and mangrove planting program for children to teach them the importance of conservation.

It’s just one element of how their business is playing a sustainable role in their local community.

Another is by training hundreds of local youths as divers, helping to drive local employment in an environmentally friendly industry.

With significant numbers of visitors now returning, the Simpsons say it is critical that more is done to protect the natural assets that attract the lifeblood of the economy.

“If we don’t take putting strict measures to protect the reefs, what is going to happen is that we won’t have any more reef in future,” said Mr Simpson.

“As we much as we need visitors, we must also be mindful to keep our oceans healthy for our future,” he said.

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COMMENTS

  1. Statistics and Insights

    To meet this need, Tourism Fiji is working with tourism industry stakeholders, the Fiji Bureau of Statistics (FBoS), the Market Development Facility (MDF) and world class data analytical agency STR Global to produce tourism data, insights, and market research that will help Fijian tourism businesses effectively market their products to both domestic tourists and international visitors.

  2. Fiji'S International Visitor Survey Reveals $2.09 Billion in Tourism

    International and domestic airfares earned $427 million or 42.7 percent of tourism revenue while tourists spent $148 million on restaurants and bars, particularly through meals included in pre-paid packages.

  3. International tourism, number of arrivals

    Country Most Recent Year Most Recent Value Afghanistan Albania 2020 2,658,000 Algeria 2020 591,000 American Samoa

  4. Home

    Discover the latest trends, in-depth analyses, and comprehensive statistics shaping Fiji's tourism industry. Our portal offers valuable insights for businesses, governments and researchers interested in the Fijian travel sector

  5. Key Tourism Statistics

    The IVS project compiles vital tourism statistics such as visitor numbers and the main reason for visit, visitor demographics, number of nights spent in Fiji, a method of travel arrangements, expenditure patterns and visitors' impression of Fiji, to name a few.

  6. Tourism Dashboard Insights · Fiji Hotel and Tourism Association

    Overall, the establishment of the Fiji National Tourism Statistics Taskforce and the development of the Tourism Data Insights Dashboard are important steps in ensuring the long-term sustainability and growth of Fiji's tourism industry.

  7. PDF Pacific Tourism Sector Snapshot

    The Pacific Tourism Organisation (SPTO) (2020) estimates tourism directly employed 15,094 Fijians in 2019. Dravuni Island, Fiji DESTINATION INFORMATION AT A GLANCE POPULATION: 886,200 (2020).* CAPITAL: Suva (Viti Levu island—3,460 kilometers (km) east of Cairns, 2,100 km north of Auckland, 5,000 km southwest of Honolulu). OFFICIAL LANGUAGES:

  8. Annual Reports

    Key Visitor Statistcs Overview of key achievements Marketing activities undertaken Financial reports View or download our reports using the links below: Annual Report 2015 Annual Report 2016 Annual Report 2016 - 2017 Annual Report 2017 - 2018 Statistics & Insight

  9. Travel & Tourism

    In Fiji, the projected revenue for the Travel & Tourism market is US$14.24m by 2024. It is expected that the revenue will grow annually at a rate of 6.18%, resulting in a projected market...

  10. Fiji Tourism Statistics 1995-2024

    Fiji tourism statistics for 2020 was 236,000,000.00, a 82.45% decline from 2019. Fiji tourism statistics for 2019 was 1,345,000,000.00, a 1.82% decline from 2018. Fiji tourism statistics for 2018 was 1,370,000,000.00, a 10.22% increase from 2017. Fiji tourism statistics for 2017 was 1,243,000,000.00, a 8.18% increase from 2016.

  11. Visitors contribute FJ$805 million to Fiji's economy over 5 months

    Preliminary findings from Fiji's International Visitor Survey (IVS) for the period April to August 2022 reveal $805 million in tourism earnings, excluding air component. The five months of findings show that visitors spent $271 per person per night, which was up considerably (+12%) from the average $242 spent in 2019, over the same five months. […]

  12. International tourism, receipts (current US$)

    2020 236,000,000 All Countries and Economies Country Most Recent Year Most Recent Value (Thousands) Afghanistan 2020 75,000.00 Albania 2020

  13. Home

    Tourism Earnings. $1,499.3. 2022[p] ... The review of the Statistics Act 1961 has been approved by Cabinet as per the Cabinet Decision 211/2023.The Fiji Bureau of Statistics (FBoS) will be conducting a nationwide consultation on the Statistics Act toadequately capture and take into consideration the...

  14. Tourism Propels Growth in Fiji

    Tourism will continue as the main driver of growth for Fiji in 2023 and 2024. The ADB report says visitor arrivals to the subregion's second-largest economy in the year to date exceeded the same period in 2019. Rebound in tourism is expected to be sustained, despite monetary policy tightening in Fiji's major tourism source markets.

  15. Prospects of Fiji's tourism in 2022

    The number of tourists declined to 146,905 in 2020 and a total of 6637 until August 2021, an annual decline of 95.4 per cent. Tourism earnings also dropped rapidly to a total of $4.5 million in 2021, a drop of 98.5 per cent compared with a contraction of 65.6 per cent in 2020 (Fiji Bureau of Statistics 2021).

  16. High contribution of the tourism sector to Fiji's economy and

    The global COVID-19 pandemic has severely affected Fiji, hitting at backbone economic sectors, such as international tourism and export fisheries. It has also brought to the fore the need to embark on a more sustainable model of development.

  17. Fiji

    The data reached an all-time high of 1.037 USD bn in 2015 and a record low of 291.000 USD mn in 2000. FJ: International Tourism: Receipts data remains active status in CEIC and is reported by World Bank. The data is categorized under Global Database's Fiji - Table FJ.World Bank.WDI: Tourism Statistics.

  18. About us

    About us. Tourism Fiji is the Fijian government's tourism marketing arm and is responsible for promoting Fiji as a visitor destination around the world. The tourism industry contributes significantly to Fiji's economy as the country's largest foreign exchange earner. COVID-19 has had a major impact on international travel.

  19. A new phase: The future of Fiji's tourism industry is green

    Reopening and the return of tourists has helped drive a much-needed economic recovery in Fiji. GDP growth is estimated at 15.1 per cent in 2022 and to be 5.4 per cent in 2023. The Fiji Bureau of Statistics reported that Fiji's visitor arrivals for December 2022 surpassed pre-Covid levels with 75,580 visitors landing in Fiji or 102 per cent of ...