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Foreign tourist arrivals Thailand 2015-2022

Number of international tourist arrivals in thailand from 2015 to 2022 (in millions).

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February 2023

2015 to 2022

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Thailand Tourist Arrivals

Tourist arrivals in thailand decreased to 3035296 in january from 3261257 in december of 2023. tourist arrivals in thailand averaged 1474188.84 from 1997 until 2024, reaching an all time high of 3930800.00 in december of 2019 and a record low of 0.00 in april of 2020. source: ministry of tourism & sports, thailand, tourist arrivals in thailand is expected to be 2700000.00 by the end of this quarter, according to trading economics global macro models and analysts expectations. in the long-term, the thailand tourist arrivals is projected to trend around 3100000.00 in 2025, according to our econometric models..

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Thailand Visitor Arrivals

  • Thailand Visitor Arrivals recorded 3,261,257 person in Dec 2023, compared with 2,637,077 person in the previous month
  • Thailand Visitor Arrivals data is updated monthly, available from Jan 1981 to Dec 2023
  • The data reached an all-time high of 3,947,337 person in Dec 2019 and a record low of 0 person in Sep 2020

View Thailand's Visitor Arrivals from Jan 1981 to Dec 2023 in the chart:

Thailand Visitor Arrivals

What was Thailand's Visitor Arrivals in Dec 2023?

Thailand Visitor Arrivals recorded 3,261,257 person in Dec 2023, compared with 2,637,077 person in the previous month See the table below for more data.

Visitor Arrivals by Country Comparison

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Thailand Hits Tourism Goal as Foreign Arrivals Top 10 Million

  • Foreign arrivals expected to double to 20 million next year
  • Tourism rebound key to Thailand’s post-Covid economic recovery

Tourists take a selfie photograph on Patong Beach in Phuket, Thailand.

Tourists take a selfie photograph on Patong Beach in Phuket, Thailand.

Thailand reached its target of welcoming 10 million foreign visitors this year, signaling a better-than-expected recovery of its vital tourism sector that was nearly decimated by the Covid-19 pandemic.

The government held events across Thailand on Saturday, with cultural shows at seven airports and two border checkpoints to celebrate reaching the goal before the end of the year. Officials, some in vibrant traditional Thai costumes, handed out garlands and gift bags to tourists arriving via airports and land borders.

thailand tourist arrivals

Tourist Arrivals by Nationality in 2022 (Visitors again !) and 2019 (last 'full' year of Arrivals)

  • Tourist Nationalities 2019 | 2022

Data for 2022, restart of Tourism Economy

For all practical purposes, the tourism economy in Thailand restarted in 2022, with the number of visitors increasing markedly each quarter of the year. At the end of the year a total of 11,153,026 tourists had visited, which was a most welcome result, and greatly anticipated. A total of 39,797,406 tourists had visited in 2019, so the number of 2022 was 'just' 28% of that. In any case, the number of arrivals towards the end of the year, was very promising for 2023. We give a short review of the arrivals in 2022, below you will find data also from 2019.

Visitors from different world regions to Thailand in 2022

The image above compares arrivals from different world regions in 2019 (blue) and 2022 (orange). Mostly the number of arrivals was proportionally less for all regions. Except for arrivals from Eastern Asia. Only few Chinese visitors arrived, actually stringent Covid-19 restrictions were just lifted towards the end of 2022. Only arrivals from Japan and Taiwan were limited. We expect better numbers for 2023, since in January 2023 Chinese travelers already started arriving.

Tourist arrivals from different countries to Thailand in 2022, when most Covid-19 restrictions were lifted.

Most visitors came from countries as listed above. Chinese visitors numbered just 274,000 while more than 10 million arrived in 2019. The biggest provider of mostly short-term visitors was Malaysia, which makes sense, since it is a neighboring country. Chinese visitors made up just 2.5 % of total visitors, while in 2019 they made up 27.6% of total visitors. One striking trend, and also visible in the streets of Bangkok, are the increasing number of visitors from India. In 2022 they made up 8.9 % of total visitors, compared to 5.0 % of total visitors in 2019. So maybe in a few years Thailand will receive prominent numbers both from India and China (visitors to Indo-China !).

Data for 2019, last 'full' year of Tourist Arrivals

The data here go back to 2019, the last year when millions of tourists visited Thailand. With Covid-19 from the start of 2020 till the middle of 2022, there were no or not many tourists arriving. However, since beginning 2022 there was improvement, and restrictions that applied have been cancelled or more relaxed since 1 July 2022. As of the end of 2022, there were no obvious restrictions for visiting Thailand.

Tourism Statistics :

The number of tourist arrivals in Thailand, with some hiccups, has steadily increased over the last two decades. As recent as 2010 there were 'only' 15.94 million visitors to the country. By 2015 this had increased substantially (almost doubled) to 29.92 million visitors. Now in 2019 the number has increased to 39.8 million visitors. It was a modest increase by 4.24 % from the previous year. 2020 and 2021 were difficult times for tourism. We can just state that visitors were not really allowed into Thailand. with few exceptions.

Over the past decade, Thai tourism numbers had increased mainly because of the increase of Chinese and other Asian visitors.As seen in the graph below, most visitors came from East Asia (with China providing the bulk) and the ASEAN countries. Europe has been providing a rather steady number of visitors, while the other continents have more limited number of visitors (though the Indian subcontinent looks promising the last few years).

Regions of Origin of Tourist Visitors to Thailand (2019)

From 2012 onwards, China has been taking the top spot as far as providing tourists to Thailand, now way ahead of Malaysia in second place. As seen below, close to 11 million Chinese visitors arrived in 2019, which was 27.6 % of the total. Chinese visitors stopped coming in 2020 and 2021, and in 2022 we are still waiting for them.

Japan, South Korea, and India provide close to 2 million visitors to Thailand each year. Among the European countries, Russia in the last decade has become most important, with in 2019 close to 1.5 million visitors. You will note that there are a lot of visitors from Laos and Cambodia, in view of the smaller population of these countries. We do not have clear data about how tourists from these countries are counted. It is hardly possible though that almost two million Laotians travel around Thailand, enjoying the sites of Bangkok and Phuket. Likely a lot of border crossings for just a day, and some local business trips are included.

Visitors to Thailand from individual countries around the world. Tourist Arrivals 2019

Changes from 2015 to 2019 :

Arbitrarily we have included some data on the increase (decrease) of visitors from the most important countries to Thailand, between 2015 and 2019. This may maybe allow to see some trends of what may happen in the future.

Procentual Change in number of Visitors to Thailand from most important countries. From 2015 to 2019

For all countries, the increase in visitors was 32.30% in the 4 years between 2015 and 2019. Most Asian countries seem to provide similar increases in visitors. However it is clear that there is a substantial rise in visitors from India, from about 1 million to 2 million visitors, and for local residents, it is clearly visible on Bangkok's streets. As mentioned before, China provides in 2019 close to 11 million visitors. However the last few years, the increase in number of Chinese visitors luckily has not further exploded, and is just a few percentage points above the average increase in visitors.

Russia was also a growing market.This in stark contrast with most other European countries. U.K., Germany and France show only modest increases in visitors to Thailand. The last few years saw also somewhat more American visitors than before.

Interestingly, the number of Australians visiting Thailand has decreased somewhat from 2015 to 2019(-4.63 %), and also the number of visitors from Singapore was not rising anymore (-1.67 %). Sorry, we were not able to put these last two numbers clearly on the chart above.

Source : Ministry of Tourism and Sports (latest updates often only available at Thai language section)

Reimagining travel: Thailand tourism after the COVID-19 pandemic

Thailand’s economy is reliant on international tourism, a once-flourishing sector that has been impacted by pandemic restrictions. But there have been continual government efforts to boost domestic travel, and measures to support returning international demand after Thailand began reopening to vaccinated international travelers from 63 countries on November 1, 2021. 1 Pasika Khernamnuoy and Katie Silver, “Thailand reopens to vaccinated tourists from over 60 nations,” BBC, November 1 2021, bbc.com. Even as the world addresses emerging variants of the virus, Thailand’s lessons can act as a guide for other tourism-dependent countries facing similar dilemmas as they prepare for the resurgence of international travel.

A heavy blow, adjustments needed to support recovery

In 2019, Thailand ranked eighth globally in international tourist arrivals, with China being a key source market. 2 United Nations World Tourism Organization (UNWTO). Thailand recorded a high of 40 million visitors in 2019, with the top three spending categories for inbound visitors that year being in accommodation (28 percent), shopping (24 percent of spending), and food and beverages (21 percent). 3 “Summary of tourism income and expenses from foreign tourists entering Thailand in 2019,” Ministry of Tourism & Sports, October 28, 2020, mots.go.th. Furthermore, the Thai tourism sector created 36 million jobs between 2014 and 2019. 4 “Dashboard SME big data,” Office of Small and Medium Enterprises Promotion, accessed October 2021, sme.go.th.

Unfortunately, the pandemic and related restrictions have hit travel particularly hard, as international travel plunged. Passengers on international flights to Thailand dropped by 95 percent in September 2021, compared to the previous year. Hotels, in turn, only filled 9 percent of their rooms (Exhibit 1).

This decline in visitors had an outsize impact on tourism spending, as international travelers spent significantly more than their local counterparts (Exhibit 2). For instance, in 2019, international travelers made up 33 percent of overall travelers in Thailand yet accounted for almost 60 percent of all tourism spending—international tourists spent $1,543 per traveler on average, compared to $152 by domestic travelers. 5 “Tourism statistics 2019,” Ministry of Tourism & Sports, accessed October 2021, mots.go.th. This drop in expenditure undoubtedly caused a ripple effect on Thailand’s food and beverage retail industries, which include 1.2 million small and medium-size enterprises (SMEs). 6 “How to start business,” Office of Small and Medium Enterprises Promotion, accessed October 2021, sme.go.th.

Recovery appears to be on the horizon for Thailand. Assuming virus recurrence, slow long-term growth, muted world recovery, and minimal changes to global tourism strategies, Thailand’s tourism sector could only recover to pre-crisis levels by 2024.

Given that Thailand’s GDP relies significantly on foreign tourism income, the domestic tourism market alone is not sufficient to bring the nation’s tourism revenue back to 2019 figures; the sector’s recovery would depend on a resurgence in international travel (Exhibit 3). Globally, this recovery scenario would likely reshape the landscape of the world’s travel industry and create a strong imperative for both the public and private sectors to act to ensure the industry’s survival.

Efforts to stimulate tourism

Thailand has deployed various efforts to compensate for the loss of inbound tourism. Given that for most of the first quarter of 2020, Thailand saw less than 1,000 daily COVID-19 cases nationwide, with cases not rising above 4,000 until November 2020, domestic tourism was still a viable option for travelers. The Thai government’s attempt to boost domestic travel took the form of providing subsidies for hotel stays and flights for travelers. The government also rolled out measures to stimulate international travel to Thailand’s beach destinations and attract high-end travelers from international markets.

Travel together—stimulating domestic tourism

In August 2020, the Thai government launched the Rao Tiew Duay Gun (We Travel Together) program, where it set aside a budget of $640 million to help boost domestic tourism. 7 “Thailand approves domestic tourism package worth 22.4 billion baht,” Tourism Authority of Thailand Newsroom, June 17, 2020, tatnews.org.

The government subsidized a total of six million nights of hotel accommodation at 40 percent of normal room rates. The subsidy was capped at 3,000 baht ($100) per night for up to five nights. Subsidies for other services, including food, were capped at 600 baht ($20) per room per night. This subsidy was initially limited to facilities outside tourists’ home provinces, but that restriction was lifted in the second phase of the rollout in December 2020. In addition, domestic tourists traveling by air would qualify for a government refund of 40 percent of the ticket price. This was capped at 1,000 baht ($32) per seat, with a quota of 2 million seats.

The program reached its total quota of six million hotel-room nights in February 2021, seven months after its launch. 8 “FPO reveals the money we travel together, 20,000 million,” Bangkok Business News , January 4, 2021, bangkokbiznews.com; “‘We travel together’ the parade has already reserved 6 million rights. But there are still 1.35 million rights left!” Bangkok Business News , February 8, 2021, bangkokbiznews.com. During that time, at least $1 billion had been added to the Thai economy. 9 “NESDB-TAT has not yet knocked on ‘we travel together, phase 3,’” Thai PBS News , March 16, 2021, news.thaipbs.or.th.

Many operators grasped this opportunity, shifted their focus to the domestic market, and attracted local travelers by promoting flights and hotels in collaboration with the We Travel Together campaign. Destinations that once served mainly international visitors welcomed more local travelers, which has helped their economies wade through this difficult period. Many luxury hotels offered deep discounts and attractive promotions to capture the medium- to high-spend domestic-tourist segment.

These efforts to stimulate domestic travel were temporarily paused as COVID-19 cases reached a new high in July 2021. Domestic air travel in and out of red zones, including Bangkok, was banned during July to September 2021 in response to the nation’s effort to control the spread of the Delta variant. 10 “Domestic flight bans in force,” Bangkok Post , July 21, 2021, bangkokpost.com. Phase three of the We Travel Together campaign was paused during the same period, but resumed in October 2021.

Bringing back international travelers with the ‘sandbox’ approach

Despite promotional efforts for domestic travel, Thailand’s total revenue from domestic travel still saw a significant dip. The country’s revenue from domestic travel dropped from $34.5 billion to $15.4 billion in 2020. An increase in domestic spending alone would not compensate for the impact of the pandemic on the Thai economy. The country has largely been dependent on international markets, which represented about $62 billion or 60 percent of total tourism spend in 2019. 11 “Tourism statistics 2019,” Ministry of Tourism & Sports, accessed October 2021, mots.go.th.

In response, Thailand launched the “Phuket Sandbox” in July 2021, an effort to recapture demand from international travelers. The initiative offered fully vaccinated travelers (between 14 days and one year before their travel date) exemption from quarantine, provided they remain in Phuket for at least 14 days before traveling to other parts of Thailand. 12 “General information—Phuket Sandbox,” Tourism Authority of Thailand Newsroom, October 1, 2021, tatnews.org. Additionally, travelers’ stay in Phuket was restricted to accommodation establishments that have been certified by the Safety & Health Administration of the Thai government. Visitors staying in Phuket for less than 14 days were permitted to leave Phuket only if their destination was outside of Thailand.

The model hoped to draw visitors during the year-end season in Asia, Europe, and America—all key origin markets for Thailand. Several other reopening plans followed, including the “Samui Plus” and “Andaman Sandbox” plans. 13 “Samui Plus plan to generate B180m,” Bangkok Post , July 18, 2021, bangkokpost.com; “‘Adaman Sandbox’ next on govt agenda,” Bangkok Post , July 21, 2021, bangkokpost.com. Together, the schemes created a network of reopened destinations, which hoped to position Thailand as an attractive destination for international and domestic travelers alike.

The economic uplift from the Phuket Sandbox were moderate. In the period from July 1 to August 31, Phuket welcomed about 26,400 visitors, who were estimated to have spent at least $48.8 million while staying on the resort island (Exhibit 4). 14 “Phuket Sandbox generates B1,634m in two months,” Bangkok Post , September 5, 2021, bangkokpost.com.

A nationwide rise in COVID-19 infection rates in the same period meant that the government had to reconsider social distancing and other measures to minimize risk to visitors.

In any case, Thailand has gathered its learnings from the “sandbox” approach and proceeded to reopen the country to receive international travelers. As of November 1, 2021, the Thai government commenced a phased reopening of the country, allowing fully vaccinated tourists from 63 low-risk countries to visit with one day of quarantine, provided they pass a COVID-19 test upon arrival. The government has also replaced the slow-paced Certificate of Entry (COE) system with the Thailand Pass System, in an effort to make the documentation process of travelers entering Thailand more efficient than the COE application. 15 “Thailand pass,” ThaiEmbassy.com, accessed on November 1, 2021, thaiembassy.com.

The program also expanded the number of provinces open to international visitors to 17, including major tourism destinations such as Bangkok and Chiang Mai. Subject to readiness, additional major provinces are expected to reopen from December 2021 onwards. To ensure visitor safety, some COVID-19 measures remain in place, although most businesses have been allowed to reopen and nighttime curfews have been lifted in almost every province. The reopening has welcomed tourists globally, with top visitors coming from Thailand’s key source markets—the United States, Germany, and the United Kingdom (Exhibit 5).

Attracting ‘quality’ travelers, with an eye on new markets

Pre-COVID-19, China was one of the main contributors to Thailand’s tourism income, accounting for more than 27 percent of 2019 tourism receipts. 16 “Tourism statistics 2019,” Ministry of Tourism & Sports, accessed October 2021, mots.go.th. Given the current prudent approach of the Chinese government toward international travel, the road of return for Chinese visitors to Thailand will be a long one. China’s international-flight seat capacity and passenger numbers remain down by 95 percent  compared to pre-COVID-19 levels, and stringent public-health measures for international travel remain in place. Thailand, therefore, needs to reimagine its strategy and try to capture new sources of international travelers in markets where there are more rapid recoveries of international travel demand.

The situation may change rapidly, particularly in these volatile times; closely monitoring the revival of these top source markets, particularly around the country’s stance towards viral control measures, will help industry players plan their recovery efforts and capture untapped value.

Recognizing these shifting traveler trends, and the resilient nature of premium traveler groups, the Thai government is striving to attract “quality” travelers from these source countries. Measures include revisiting and relaxing certain regulations—such as yachting regulations and taxes on personal belongings and luxury goods—to improve and stimulate the premium travel experience.

Taking this a step further, the Thai government is preparing to launch a long-term residence program to attract foreigners to the country through new Long-Term Resident (LTR) visas (up to ten years), tax and investment incentives, foreigners’ residential property ownership relaxations, and more. The program will target four key personas: the wealthy global citizen, the wealthy retiree, the work-from-Thailand professional, and the high-skilled professional. The country’s ambition is to welcome over one million of these target personas and generate over 1 trillion baht in domestic spending in the next five years, beginning in 2022.

Emerging from the storm: Actions for travel and tourism

Thailand has put innovative measures in place to help its vitally important travel and tourism sector wade through the COVID-19 crisis. As new variants of the coronavirus emerge, health and safety should remain the foremost priority as countries contemplate their travel programs. Once it is safe to do so, there are actions that stakeholders can take to steer into and thrive within the next normal.

Adjust offerings and pricing strategy to meet market needs. Hotels, tour operators, restaurants, and transport providers could look to explore opportunities to offer services and products that meet new travel demands.

Bundle products, such as hotel and flights, offer upselling and cross-selling opportunities as well as a diversified revenue stream.

Travel companies could also devise and deploy targeted pricing strategies to drive long-term loyalty and stickiness for when international travel fully returns. Given the phased reopening of popular provinces in Thailand, and the inclusion of more visitors from select countries on a quarantine-exemption list, travel companies can leverage data on traveler behaviors to set the right prices and conduct targeted campaigns by country of origin and destination.

Explore opportunities within the mass-affluent traveler segment. Focusing on premium travel experiences may be a viable strategy in some markets, but it may have limited impact in Thailand. Given that the top three inbound visitor-spending categories in 2019 were shopping, accommodations, and food, targeting the high-end market would only benefit a small segment of travel companies and would not contribute to the country’s economic recovery across all relevant sectors.

By promoting more differentiated travel experiences and attractions such as ecotourism and cultural tourism, which are naturally location based and sought after by younger mass-affluent travelers, operators could contribute to greater aviation and transportation use in Thailand.

Form partnerships across the travel ecosystem. As a result of the government’s We Travel Together program, which subsidizes travel through a digital redemption mechanism (the Pao Tang app), the country has seen an estimated 30 to 40 million users join and use the platform. 17 Krung Thai Bank equity research, April 2021. This has created an opportunity for domestic consumer data to be collected and analyzed to provide more personalized tourism offerings that consumers are more likely to consider spending on.

Taking this a step further, tour operators, restaurants, and shopping malls might link up, creating a connected ecosystem where a traveler could be strategically engaged through multiple personalized services, products, and loyalty programs along their journeys.

Expand the network of destinations. There is an opportunity to offer travelers a wider variety of destinations in first- and second-tier cities, such as Nakhon Si Thammarat, Chiang Rai, Nakhon Nayok, Ratchaburi, and Loei. These locations have been able to sustain visitor numbers at a relatively low rate of decline, largely due to domestic travelers looking for new places to visit during international travel restrictions.

With a boost in promotion and appropriate infrastructure investment, tourism will not only contribute to the survival of the industry in these cities, but it could also lead to enduring tourist appeal that extends beyond domestic traveler groups, especially with the gradual return of international visitors. For example, the Tourism Authority of Thailand is collaborating with airlines to offer direct flights to alternative second-tier tourism destinations.

Leverage digital to connect, attract, and retain travelers. Travel companies can digitalize the customer journey from check-in through payment, including the provision of maps and information. Traveler preferences can be tracked in real time to design better and more relevant offerings, while digital booking channels can target different customer segments. Digital marketing can also entice visitors to return and to share their experiences on social media.

For instance, the Tourism Council of Thailand is working with Singapore-based IsWhere to deploy a digital-marketing platform for tourism business operators to better connect and engage with a potentially sizeable number of domestic and international travelers; the platform’s prior partnership with a major tech company has enabled it to reach 600 million digital customers worldwide.

Reimagine support needed by industry players. In the short term, industry players would need stimulus, support, and guidance on health and safety policies from the government. In the medium term, small and medium-size players would benefit from the government’s support in adjusting to online travel services and digital marketing, such as a one-stop digital platform to connect industry players with international travelers.

As such, the Tourism Authority of Thailand announced its plan to establish a private digital firm to work on creating a digital infrastructure for tourism, utilize big data in the industry, and potentially introduce blockchain-based e-vouchers and nonfungible tokens to provide tourism operators with more options for reaching travelers online and offline.

In the wake of the COVID-19 pandemic, tourism recovery in Thailand will be gradual and complex and requires varied strategies from both industry and government. As the world eagerly prepares for the eventual revival of international travel, Thailand and other countries can draw important lessons from its experience during this difficult interim period.

Steve Saxon is a partner in McKinsey’s Shenzhen office; Jan Sodprasert is a partner in the Bangkok office, where Voramon Sucharitakul is an associate partner.

The authors wish to thank Margaux Constantin , Kamila Dolinska, Steffen Köpke, Alan Laichareonsup, Jason Li, Georgie Songsantiphap, and Jackey Yu for their contributions to this article.

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Tourist arrivals top 28m in 2023

PUBLISHED : 2 Jan 2024 at 15:21

WRITER: Online Reporters

Tour boats ply the Chao Phraya River on Dec 28. (Photo: Pattarapong Chatpattarasill)

There were more than 28 million foreign arrivals in Thailand in 2023, generating more than a trillion baht in revenue from tourist spending, according to the Tourism and Sports Ministry

From Jan 1 to Dec 31, 28,042,131 million foreigners arrived here, Tourism and Sports Minister Sudawan Wangsuphakijkosol said on Tuesday. They spent 1.2 trillion baht.

The top five nationalities were Malaysians (4.56 million), Chinese ( 3.51 million), South Koreans (1.65 million), Indians (1.62 million) and Russian (1.48 million).

Ms Sudawan said over the last week of the year there were a total of 789,643 foreign tourist arrivals, a drop of 7,165 visitors, or 0.90%, from the previous week. The decrease was mostly from Asian countries. Arrivals from other regions kept rising.

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  • Tourist Arrivals In Thailand By Country

Over the years, Thailand has developed into a very popular tourist destination.

Thailand is the leading tourist destination in Southeast Asia with its tourism industry spanning close to 70 years of history. Tourism contributes about 9 to 10% to the total GDP. The number of tourists visiting Thailand has been on a steady rise throughout the years reaching up to 30 million visitors annually, although the numbers sometimes decline due to unrests and security threats. However, Thailand’s tourism industry remains an all-time high, especially during the December-January peak festive season. Thailand is a unique place to visit for its natural, cultural and historical heritage and the warm tropical climate which is favored by tourists escaping the cold winters found in their countries. The rising medical tourism industry has attracted tourists who come for holidays while getting medical care.

China has had the largest number of tourists visiting Thailand over the decades with the number expected to keep rising. In 2016, about 8,757,466 Chinese tourists visited Thailand making up for more than 25% of the total number of tourists. During 2017's first quarter, China recorded a total of 2,439,076 tourists bound for Thailand. A large number of Chinese tourists are linked to the low-price package tours which enable small budget travelers to visit Thailand regularly. However, the Thai government has discouraged these package tours as they limit the amount of spending by the tourists, earning little revenue despite a significant number of visitors.

Malaysia is the second leading country in the world and the leading ASEAN country which sends tourists to Thailand with a total of 3,533,826 visitors in 2016 and 813,865 visitors between January and March 2017. Close relations between the two countries as well as the promotion of Thailand’s tourist attractions across ASEAN countries has played a significant role in increasing the number of Malayan visitors. The shared Buddhist traditions also attract Malaysian tourists who wish to attend pilgrimage and festivals outside their own country.

Russia is the leading western country which sends the highest number of tourists to Thailand and the third leading overall. In 2016, approximately 1,089,992 Russians toured Thailand, and another 488,987 Russians visited the country between January and March 2017. Long-term close relations between Russia and Thailand have contributed to the longstanding preference for Thailand as a tourist destination by Russian tourists. Thailand’s government is however concerned with the number of Russian tourists which is considered too small.

South Korea

South Korea and Thailand have bilateral relations, with Thailand being considered a top destination for South Korean tourists who visit in large numbers. South Korea makes up about 6% of the foreign tourists in Thailand. About 1,464,629 South Koreans toured Thailand in 2016 and another 463,278 in 2017’s first quarter. Most of the Korean tourists come in group tours and only about 20% visit Thailand as independent tourists.

Future Prospects

With the aim of improving Thailand’s tourism industry, the Tourist Authority of Thailand has put forward several measures such as banning cheap tourist packages which in turn will improve and encourage tourist spending. The goal of the initiative is to promote richer tourists to spend more while in Thailand. The authority markets Thailand through initiatives such as experience Thainess campaign and use of the slogan “Amazing Thailand.” Other countries with high numbers of tourists to Thailand include Japan, Laos, India, Germany, the US, the UK, France, Singapore, Vietnam, and Australia.

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thailand tourist arrivals

Visa on Arrival

Legal Advisor

(Updated last October 11, 2023, Bangkok, Thailand)

Thailand Visa on Arrival

Securing a Visa on Arrival upon entering Thailand

The Visa On Arrival scheme allows passport holders of 19* listed countries and territories to enter Thailand without needing to apply for a Tourist Visa from a Thai Embassy in their own country.

To receive a Visa on Arrival, a traveler must meet the following requirements:

  • Be from an approved country.
  • Be visiting Thailand strictly for tourism purposes.
  • Hold a genuine passport with a valid expiry of more than 30 days.
  • Be able to list a valid accommodation address in Thailand that can be verified. This address can be a hotel or an apartment.
  • Must have a confirmed return ticket exiting Thailand within 15 days. Open tickets do not qualify. Traveling overland by train, bus, etc to Cambodia, Laos, Malaysia (including en route to Singapore), Myanmar, etc is not accepted as proof of exiting Thailand.**
  • Provide proof of funds of at least 10,000 THB for single travelers, or 20,000 THB per family during your stay in Thailand.
  • Pay a fee of 2,000 THB upon entry. This fee is subject to change without notice. It must be paid in cash and only Thai currency is accepted.

** You may be asked to show your flight ticket to Thai immigration officials on entering Thailand. If you do not possess a flight ticket to show that you will exit Thailand within 15 days (or 30 days) of entry, you will most likely be refused entry.

Visa on Arrival Required Documents

Required Documents

Here are the required documents for visitors who want to enter Thailand with Visa on Arrival:

  • Genuine passport valid for 30 days or more.
  • One photo with the size of 4 x 6 cm taken within six months.
  • Provide a valid address in Thailand.
  • Proof of a fully paid return air ticket.
  • Completed Visa on Arrival Form TM88: https://www.thaiembassy.com/faq/application-form-for-visa-on-arrival

The visa fee is 2,000 THB for a single entry and to be paid in cash only. This fee is non-refundable.

You will be granted permission to enter Thailand if you qualify and complete the process list above. The Immigration bureau is responsible to ensure you meet all the requirements so best to be well prepared beforehand. The Visa on Arrival application process is very straightforward, and it can be accomplished quickly upon your arrival in Thailand.

People who are not eligible to enter Thailand under the Visa on Arrival scheme or Visa Exemption rule are required to obtain a visa through a Royal Thai Embassy or Consulate prior to their visit.

Thailand Visa on Arrival

* List of countries eligible for the Visa on Arrival

Note: If your country of nationality is not on the list, please check here: https://www.thaiembassy.com/thailand/changes-visa-exempt.php

Thailand Immigration Checkpoints

List of Thailand Immigration Checkpoints for Visa on Arrival

  • Suvarnabhumi Airport
  • Don Muang International Airport, Bangkok
  • Chiangmai International Airport, Chiangmai
  • Phuket International Airport, Phuket
  • Hatyai International Airport, Songkhla
  • U Tapao Airport, Rayong
  • Mae Sai Immigration Checkpoint, Chiengrai
  • Chieng Saen Immigration Checkpoint, Chiengrai
  • Chieng Khong Immigration Checkpoint, Chiengrai
  • Betong Immigration Checkpoint, Yala
  • Sadoa Immigration Checkpoint, Songkhla
  • Samui Airport, Surat Thani
  • Sukhothai International Airport, Tak Immigration Checkpoint
  • Bangkok Harbour Immigration Checkpoint, Bangkok
  • Sri Racha Immigration Checkpoint, Chonburi
  • Mabtaput Immigration Checkpoint, Rayong
  • Nong Khai Immigration Checkpoint, Nong Khai
  • Samui Immigration Checkpoint, Surat Thani
  • Phuket Immigration Checkpoint, Phuket
  • Satun Immigration Checkpoint, Satun
  • Krabi Immigration Checkpoint, Krabi
  • Songkhla Harbour Immigration Checkpoint, Songkhla
  • Chiangrai Airport Immigration Checkpoint, Chiangrai
  • Surat Thani Airport Immigration Checkpoint, Surat Thani

There are currency exchange counters at major airports. If a traveler is entering Thailand by land, it is best to exchange currency for Thai Baht before leaving their home country.

COVID and Vaccination Requirements

Visa on Arrival is issued without need of showing any proof of COVID vaccination.  

Travel Insurance Thailand

Travel Insurance for Visa on Arrival Visitors

With travel restrictions eased, Thailand removed the need for Visa on Arrival travelers to provide proof of a valid Covid Insurance policy. It is important to note that foreign visitors are not eligible for free medical care while in Thailand. If a foreigner requires medical attention, they will need to cover any expenses themselves.

Travel insurance is a wise choice for people traveling abroad. It not only covers Covid-related incidents but also:

  • Medical emergencies
  • Personal injury & accidents
  • Missed or delayed flights
  • Damage to belongings
  • Lost luggage

To ensure you have the best cover possible while visiting Thailand and to avoid potential exclusions or conditions, choose Travel Insurance which is designed for Thailand.

AXA Thailand: AXA Sawasdee Thailand

AXA Sawasdee Thailand is a well-known and respected insurance company in Thailand that caters to travelers from around the world. Their policies are straightforward, approved in minutes, and trusted by Thai authorities and medical institutions.

For the best Travel Insurance for a Visa on Arrival traveler, you can look to AXA Thailand .

COVID Travel Insurance Thailand

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nationthailand

Thailand expects over 20,000 Chinese tourists a day as free visa starts

Thailand expects over 20,000 Chinese tourists a day as free visa starts

The Association of Thai Travel Agents (ATTA) expects more than 20,000 Chinese arrivals per day from March 1 when Thailand and China permanently waive visa requirements for their citizens.

“The confidence of Chinese tourists in travelling within Thailand has been fully restored,” ATTA president Sisdivachr Cheewarattanaporn said on Friday, citing statistics of Chinese arrivals in the first two months of 2024 at over 1 million people.

“However, the government must continue tourism promotion campaigns together with private partners to attract Chinese tour agencies organising group tours and chartered flights,” he added

Sisdivachr hoped that the permanent free visa policy would help maintain Chinese arrivals at over 20,000 per day throughout the year, which would help Thailand meet the target of welcoming 40 million foreign arrivals, generating around 2.3 trillion baht in revenue.

“The key is to keep the confidence level high. The government must make sure there are no negative news that could disrupt tourists’ confidence in travelling to Thailand, especially regarding tourists’ safety,” he said.

He was referring to the news of a Chinese tourist in Phuket having to wait two hours for an ambulance after she fell to the ground while parasailing and broke her leg. The tourist recently posted her grievance on social media, which went viral.

“The government must order all provincial governors to increase measures to ensure tourists’ safety as well as improve the quality of tourist services. This will ensure that the tourists would have a good experience while in Thailand,” said Sisdivachr.

Thailand had first implemented temporary visa exemption in September last year, beginning with visitors from China and Kazakhstan followed by India and Taiwan in November.

The temporary visa waiver for the citizens of China and Kazakhstan expired on February 29, but Chinese tourists can continue visiting Thailand under the permanent free visa policy, which started on March 1.

Spring Festival travel: ASEAN tops list for Chinese tourists

Spring Festival travel: ASEAN tops list for Chinese tourists

Man arrested for allegedly trying to rape and rob Chinese tourist in Pattaya

Man arrested for allegedly trying to rape and rob Chinese tourist in Pattaya

Tourism Council outlines strategies to raise tourist numbers

Tourism Council outlines strategies to raise tourist numbers

Foreign tourist arrivals in Thailand cross 27 million in 2023

Foreign tourist arrivals in Thailand cross 27 million in 2023

Livestream from Phuket draws 15m Chinese viewers, generates THB150m

Livestream from Phuket draws 15m Chinese viewers, generates THB150m

IMAGES

  1. Tourist Arrivals In Thailand By Country

    thailand tourist arrivals

  2. Thailand Tourism Stats for 2022

    thailand tourist arrivals

  3. Thailand Tourism Stats for 2022

    thailand tourist arrivals

  4. 2023 international arrivals to Thailand projected to reach 20.0-24.0

    thailand tourist arrivals

  5. Thailand Tourism Statistics. Tourist Arrivals from 2000 till 2023

    thailand tourist arrivals

  6. Thailand Tourism Statistics for 2022. Arrivals by Countries and Regions

    thailand tourist arrivals

COMMENTS

  1. Thailand: tourist arrivals 2022

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  12. Reimagining travel: Thailand tourism after the COVID-19 pandemic

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    Overall foreign tourist arrivals were around 2.1 million in January, he added. In 2022, Thailand beat its tourism target with 11.15 million foreign visitors, ...

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  17. Tourism In Thailand Statistics 2023: All You Need To Know

    Quick Thailand Travel Trends . A speedy look at Thailand's monthly tourist visiting trends . January to February - The Chinese new year is set to attract 30,000 Chinese visitors and 500,000 international travelers (2023).; March & April - 543,000 guests flew in for The Songkran Festival. Most of them were from China, looking to splash in the traditional Thai new year with plenty of ...

  18. Thailand tops ASEAN tourism market, with 28 million-plus arrivals in 2023

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  23. Thailand tops ASEAN for international tourist arrivals

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  25. Thailand expects over 20,000 Chinese tourists a day as free visa starts

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    43 likes, 0 comments - ravenwing.co on March 7, 2024: "On January 28, 2024. China and Thailand gathered to sign a historic agreement - a mutual visa exe..."