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SK Agro Tourism is located at village Onde near tehsil Vikramgad. It spreads over a wide range of land which encourages visitors to relish and enjoy the nature.

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SK Agro Tourism and Hotel, Vikramgad-Wada Highway, Village Onde, Taluka Vikramgad, District Palghar, PIN – 401605

Contact Number: +91 9146213469 / +91 9403554469 / +91 9373155765 / +91 9270515564

Email :[email protected]

M.T.D.C Approved Agro Tourism Resort

Chaitanya farm.

One stop for all your celebrations! Destination Weddings, Engagement, Baby Shower, Photoshoots, Parties, Picnics & Educational Tours

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What's more soothing than relaxing & unwinding in swimming pool under the shade of coconut trees !

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Making your stay comfortable with an array of Air Conditioned Tent Cottages, keeping you connected with nature.

Address Chaitanya Farm, Besides York Wines, Sula Wine Road, Gangapur Road, Nashik - Maharshtra (India) 422222 Corporate Office 2nd Floor SK Open Mall, BYK Signal, College Road, Nashik - Maharshtra (India) 422005 Call / WhatsApp +91 98230 60612 | +91 9823818612 E-mail [email protected]

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Founded in 2007

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SK Agro is an Industry that is most revolutionized and the effects of which can be compared in the working of farmers as they performed all of the agricultural activities manually and now use machines to perform agricultural tasks.

Our mission is to provide our community and neighbors with proven poultry and the patterns essential to developing sustainable poultry flocks.

Our vision, as purveyors of productive poultry, is to breed, grow and market locally-adapted breeds that are selected based on worldwide accepted poultry standards.

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Tourism Teacher

What is agritourism and why is it growing so fast?

Disclaimer: Some posts on Tourism Teacher may contain affiliate links. If you appreciate this content, you can show your support by making a purchase through these links or by buying me a coffee . Thank you for your support!

Agritourism is a type of tourism that is increasing around the world. With the increasing popularity of niche tourism , coupled with a growth in the desire to make our travels more sustainable , it is no surprise that the agritourism industry has grown significantly in recent years. But what exactly is agritourism and how does it work? Keep on reading to learn more….

What is agritourism?

Definition of agritourism, types of agritourism, direct-to-consumer sales, agricultural education, hospitality , entertainment , the advantages of agritourism, the disadvantages of agritourism, agritourism in the philippines , agritourism in the uk, agritourism in australia, agritourism in india, further reading.

Agritourism is a type of experiential travel . It involves doing something on your trip or holiday, and therefore experiencing the country or destination more so (and more deeply) then if you simply visited on a relaxing holiday. More specifically, agritourism involves doing something that is related in some way to agriculture.

Agritourism takes many different forms and comes in many different shapes and sizes. Some examples include:

  • Wine/vineyard tours
  • Glamping/camping
  • Quad biking
  • Horse riding
  • Fruit/flower picking
  • Volunteer tourism
  • Animal farms parks/safari parks
  • Staying in a homestay located on a farm
  • Educational visits
  • Relaxation retreats
  • Hunting trips
  • Rural weddings/events
  • Farmer’s markets
  • Bird and wildlife watching
  • Nature centres

Agritourism comes with economic benefits for travellers and for other tourism stakeholders (farmers, ranch owners and so on). In fact, it is necessary for the survival of some small farms. It diversifies farmers’ income streams, meaning they are able to make money outside of their regular season. By farms offering agritourism opportunities, too, surrounding areas and local communities see an increase in people visiting or passing through. This of course means an economic boost for rural areas and is an example of a positive economic impact of tourism !

agritourism

Agritourism is also a more eco-friendly and immersive way to travel. It allows people to have experiences they may not get elsewhere, meet local people, see ‘off the beaten track’ locations and more. Agritourism can open our eyes to more sustainable practices, and this is very important in 2021. With the rise of ecotourism, it is no surprise that agritourism is becoming more popular as time goes on.

Agritourism is tourism that involves any agriculturally based operation or activity that brings visitors to a farm or ranch. It of course comes from the term ‘agriculture’. This is the science or practice of farming, including cultivation of the soil for the growing of crops and the rearing of animals to provide food, wool, and other products. 

A further definition of agritourism by the North Carolina Agritourism Activity Liability Law states that it is: Any activity carried out on a farm or ranch that allows members of the general public, for recreational, entertainment, or educational purposes, to view or enjoy rural activities, including farming, ranching, historic, cultural, harvest-your-own activities, or natural activities and attractions.

It doesn’t necessarily have to include travelling abroad. A simple visit to a petting zoo or local farm definitely counts as agritourism!

There are typically 5 types of agritourism. The Journal of Agriculture, Food Systems, and Community Development labelled these as:

  • Direct-to-consumer sales 
  • Hospitality
  • Recreation 

I’ll dive a little deeper into each of these categories in the next section of this article. There are so many ways to experience and enjoy agritourism both in your local area and further afield. Sometimes – in fact, most of the time – you aren’t knowingly or purposefully participating in agritourism, but as there are so many examples you’ve probably been lucky enough to try one of them!

agritourism

Below you can find out more information about each of the 5 types of agritourism based on the Journal of Agriculture, Food Systems, and Community Development definitions. There are likely to be examples that you have already experienced yourself, as well as others you might not have considered or even heard of yet…

This includes farm stands and ‘pick your own’ experiences. A farm stand is, as the name suggests, somewhere you can visit to buy produce directly from a farm. A farmers’ market is similar to this – somewhere you can visit to purchase goods from different farmers who have travelled to one location to sell their produce. This can range from eggs to cheese to meat. Farms also often have shops attached to them, selling produce as well as items from local crafters, makers and more. 

You can also visit farms to pick your own goods. In the spring this might be strawberries or other types of berries, and in the autumn months leading up to Halloween it’s all about pumpkin picking. If you’ve been to your local pumpkin patch with your little ones to snap some cute shots for Instagram (which is known as Instatourism , by the way), then you have participated in agritourism! And who could resist those gorgeous orange tones on the grid?

Did you know: the pick your own strawberries trend in the UK was pioneered by Ted Moult in 1961. He was a British farmer at Scaddows Farm near Ticknall, Derbyshire, who went on to become a radio and television personality.

School trips to local farms fall under this category of agritourism. You might also, as an adult, visit a farm and enjoy a guided tour where a farmer or farm assistant explains different aspects of the farming industry to you. This would be a type of agritourism as well as a type of educational tourism , although it is just a small part of agricultural education as a whole – for example, tertiary education locations such as Reeseheath College in Nantwich, UK.

In terms of agritourism as proper tourism , e.g something which involves travelling outside of your hometown for a holiday, this category is where it starts. From family-friendly interactive farms to relaxing adult only retreats complete with hot tubs, there are various different farm stay options across the world. You might take the kids camping somewhere with a petting zoo, or stay in a shepherd’s hut with your other half enjoying scenic views and milk in your tea courtesy of the cows on site. Farmstay.co.uk offers a huge range of accommodation on working farms in the UK, and this is likely to be replicated worldwide.

agritourism

You can actually book farming holidays, too. This is where you rock up at a farm and work in exchange for accommodation! WWOOF , or the Worldwide Opportunities on Organic Farms, facilitate this globally. They connect travellers with farmers, and you can have a really affordable holiday this way. As long as you’re prepared to put the work in, that is! There are farms you can work on in Mexico, Portugal, Serbia, Myanmar and so many more incredible locations.

Hunting, horseback riding, meeting donkeys on the seafront… all of these are recreational types of agritourism. Whether you go on an organised hunt in a rural location or choose to ride a horse across the desert, these are types of agritourism. Hunting doesn’t just mean animals, either; you could go truffle hunting! Horseback riding is also something that is offered worldwide as a fairly standard tourist activity – from Petra in Jordan to the beaches in The Gambia , it is a great holiday activity. 

The final type of agritourism is entertainment. Although the above categories are entertaining in themselves, this is slightly different. The entertainment category includes hay rides, which are popular in the US especially and involve a hay-lined truck or tractor ride. Other countries have started to adopt this activity, and it is also popular when it comes to Halloween – haunted hayrides are a great way to celebrate spooky season.

Agritourism is a fantastic way for farmers to diversify their income and to make some extra cash. With increasing issues such as droughts or increased competition, farmers are often susceptible to financial loss should they have a bad season. However, agritourism can be a great way to compensate for this!

Agritourism can have its disadvantages also. Tourists visiting farmland may have negative environmental consequences – trampling the ground or by frightening/displacing local wildlife. The introduction of agritourism can also take the attention away from traditional farm work. Over dependance on tourism is a bit problem in many parts of the world, and it is important that farm owners do not entirely abandon their traditional methods of making money… because should something happen to discourage tourists from visiting (an illness, political unrest, a natural disaster etc) then there would be no money coming in…

Examples of argritourism around the world

agritourism

Agritourism takes place all around the world, with more and more agritourism businesses popping up all the time. Here are some examples:

Agritourism is popular in the Philippines. It has a gorgeous tropical climate that makes it well suited for this type of tourism, as well as fertile soil and plenty of natural resources. Their natural resources are abundant, and the people are lovely. Agritourism in the Philipines is a rich and fruitful experience, leaving you with lasting memories and a whole new view of this part of the world. According to Kapwa, a Filipino travel company, some of the country’s most popular agritourism activities include “vegetable- or fruit-picking, sampling of local wines, planting rice or root crops, visit to organic farms, milking cows, riding carabaos, catching fish, coffee bean picking, farm-to-table dining, and more.”

As mentioned earlier, farm stays are really popular in the UK. Being a country so full of towns and cities, people find it novel to stay somewhere more rural. With travel restrictions in place during the COVID pandemic, staycations (many of which were in rural areas) in popularity across the UK. From shepherd’s huts to glamping to cosy cottages, there are plenty of agritourism options across the UK.

Another place that sees a lot of agritourism is Australia . This is because second-year visa requirements say : to earn the right to a second year visa you must work in one of Australia’s more remote areas – the kind of places where travelling to the nearest town takes about as long as travelling to a whole other country in Europe. The job must be paid (in the past voluntary work was eligible) and the work hours must constitute a full-time job.

Farming work obviously falls into this category, and as hard as it is people say some of their best memories of Australia are from working on farms. It is a chance to meet other people who are travelling across the country, and you’ll feel proud of your hard work!

Farming is vital to India and its economy, and as such agritourism has been incredibly beneficial to tourism in India. You can stay on many of the working farms across this stunning country. From milking cows to lazing in a hammock, walking through plantations and learning how to cook with produce from the farm itself, there are so many amazing opportunities when you enjoy what India has to offer in terms of its booming agritourism industry.

If you have enjoyed reading this article, I am sure that you will love these too:

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  • Ecotourism in Costa Rica: Where to go and why
  • MICE tourism: A simple explanation
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KK Agro Tourism

Agri Tourism

Agricultural tourism is the holidays' the concept of visiting a working farm or any agricultural, horticultural, for the purpose of enjoyment, education, or active involvement in the activities of the farm. The concept of agritourism is a direct expansion of ecotourism, which encourages visitors to experience agricultural life first hand. KK Agro Farms is based in the village of Velhe which is bounded closely by the Torna and Rajgad Forts and is in Bhor Taluka of Pune District.

Tourism is becoming increasingly important to the economy.
Agricultural tourism or agri tourism. Is one alternative for improving the incomes and potential economic viability of small farms and rural communities.

Agritourism @ KK Agro Farms reinforce support to local farmers, growers and sources and allow the visitors to experience what it is to be part of the land. KK Agro Farms is an officially recognized Agri-tourism centre that will unveil a rural lifestyle and various unknown elements to the younger generation. Here you can see various agricultural systems like water irrigation through sprinklers, drip irrigation – open/surface and subsurface methods, farm equipments, vermiculture, fruit vegetable and crop plantations, Dairy Farming etc and all these will certainly be a great learning experience. You can visit a dairy farm to have a first-hand dairy experience of milking a cow.

A Visit to KK Agro Farms will be a never-before exploration to the touch of soil, which is probably rare in the present urban scenario. Come to KK Agro Farms and spend a day with Nature. Everybody is looking for a break from the hectic routine of city life. And often it is not possible to take a long vacation. A day trip in rustic village surroundings provides the right change required to rejuvenate and face the city life with a new zeal.

Experience the wonders of pollution free air and in the heart of the rustic village life.

Guest preview

  • Spending the vacation with family at a working farm
  • For newly wedded couples and senior citizens a peaceful recoil in the country
  • A place to see, learn and experience the cultivation of crops and rearing animals
  • A place to experience the daily activities of a farm and ranch
  • A place to eat farm-fresh vegetables, fruits, meat, milk, eggs and other food items
  • Experience a different rural culture, especially for international visitors

Framers preview

  • Make bonds with visitors who are from outside the farming region and make them aware of rural farming activities and farmer’s life.
  • A chance to meet people from different areas of the country/village
  • Introduce farming to the new generation and make them interesting to live and work in rural areas.
  • An Opportunity to Soak in the knowledge of the urban world from visitors with regards to education, skills, technology etc

Activities @ KK Agro Farms

  • Swimming pool, Table Tennis & Foosball.
  • Bullock cart, tractor rides available on request (Paid).
  • Indoor games – carrom, chess, cards.
  • Various science projects – biogas plant, solar cooker, vermiculture, drip irrigation.
  • Nature photography, watching birds and pleasant sunrise and sunset.
  • Feeding animals and birds – cows, buffaloes, ducks, hen. 
  • Treking to Torna and Rajgad forts
  • Dairy Farming

High-quality hospitality @ KK Agro Farms

High-quality hospitality is an indispensable factor for your successful visit tour the farm.  Fabulous customer service to us means going the extra mile, getting to know our guests’ needs and trying to be accommodating. It is connected with high-quality. Always having a true smile on our face reflects the level of our hospitality.

Educational activities

The educational activities offered on KK Agro Farms range from Farm tours, Farming and dairy farm knowledge sharing, local tours and guides combined with opportunities to engage with local villagers and village elders to seek the history of the place and farm/village lifestyles.

Many farm tours and tours to places of historic significance are also considered as an educational activity. Most of these farm tours are guided by an expert on the farm and what they describe and explain is an education on the farm. Children like to involve in various farming activities starting from nursery preparation to the harvesting of fruits and milking of cows.

sk agro tourism

The Brand KK Travels has immense recognition among customers and has been further developed with sheer hard work by Mr Kedar and his team to exceed customer expectations. With Mr Kedar Kasar at the helm of the KK Empire , the motto to delight customers at every opportunity across the spectrum of their business remains intact.

It is with this very same approach at delighting customers along with giving back to the environment and society that Mr. Kedar Kasar has ventured into the Agri Tourism space by setting up the very exciting KK Agro Farms in Pune. KK Agro Farms promote Agritourism and is located in a very scenic location on the outskirts of Pune, banks of Gunjawani Dam.

Mr Kedar Kasar is a Nature-loving person. By being close to nature he ensures he is close to his ancestral roots and stays grounded despite his success. His love for plants and the ecosystem encourages him and his employees to keep working dedicatedly towards giving back to society through various initiatives.

Mr Kedar Kasar is determined to ensure the success of Agritourism as a holiday concept of visiting a working farm, agricultural, horticultural, along with tours of famous historical places adjoining his farm for the purpose of enjoyment, education, or active involvement in the activities of the farm and lives of the farmers.

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ST. KITTS ECO-PARK PROVES THE SUSTAINABILITY OF AGRO-TOURISM

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​​SIGNIFICANT INVESTMENTS WILL CONTINUE TO BE MADE BY THE GOVERNMENT OF ST. KITTS AND NEVIS TO ENSURE THE SAFETY AND SECURITY OF ALL

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Basseterre, St. Kitts, February 01, 2019 (SKNIS):  For eight years, the St. Kitts Eco-park, also known as the Agro-Tourism Demonstration Farm Co-Op, under the management of the Republic of China (Taiwan), has shown just how sustainable agro-tourism is. St. Kitts and Nevis can now boast full ownership of the viable site as it was officially handed over to the government on Thursday, January 24, 2019.    Speaking at a ceremony held at the park’s site in Sandy Point to mark the event, Minister of Tourism, the Honourable Lindsay Grant, stated that the handing over marked “a milestone achievement and an auspicious occasion.”   “This is indeed a proud moment, a significant moment for all of us as beneficiaries, and for the donor, and for the people and the Governments of the Republic of China (Taiwan) and also for the people of the Federation of St. Kitts and Nevis,” said Minister Grant, adding that this is indicative of the longstanding relationship between both governments.   “This facility here, this wonderful edifice, is yet another tangible and public demonstration of the high importance of the trust, of the confidence that they continue to repose in the Government and people of St. Kitts and Nevis,” he said.   The minister expressed the government’s heartfelt thanks to the Resident Ambassador of the Republic of China (Taiwan) to St. Kitts and Nevis, His Excellency Tom Lee and his team and the people of the Republic of China on Taiwan and all those persons who contributed not only to the Eco-park, but to the over 30 years of friendship.   Minister Grant said that the government is confident that it has at its disposal the necessary human capital, material, financial resources for transforming the Eco-park into a vibrant self-sustaining and much sort after agro-tourism product “one that will be the source of much pride, much joy for our citizens and residents.”   The tourism minister said that through folklore presentations, storytelling, cultural presentations, displays, garden tours and a variety of other unique, immersive activities, “the venue is poised to deliver a superb and a memorable guest experience that will certainly set us apart from the competition and enhance our already splendid reputation as a destination with much to offer to the discerning traveler and local patrons alike.”

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AGRI TOURISM – FUTURE OF INDIAN TOURISM : SUSTAINABLE AGRI STARTUP  OPPORTUNITY TO THE INDIAN FARMERS

Team Pashudhan Praharee

Compiled & shared by-

PRAWEEN SRIVASTAVA,CEO-LBCS

A growing number of farmers are turning entrepreneurs and earning big bucks from something they offered free to friends and relatives – a healthy and relaxing weekend to unwind in lush green farms, drive a tractor, ride a bullock cart, milk a cow and pluck fresh fruit from orchards.

Farm tourism, once a small niche, is expanding rapidly and getting a big push from the tourism ministry. Tour operators, including some who were farmers to begin with, are aggressively pushing farm  tourism  in  India and abroad.

We have heard of coastal tourism, heritage, adventure and even heli-tourism. Now, the upcoming tourism policy will also include agritourism, which is gradually becoming a hit among children, urban families and even the corporate world.

In the last two years, many agricultural farms have come up in and around the city. Many schools have been organising trips to such places where children are made to understand rural life by spending time with farm animals like cattle, horses, birds and even reptiles. Some also do dairy farming and agriculture. Similarly, many urban families are taking their children to day-long tours to such agro-tourism farms where families get to spend quality time together. Many corporate firms have also started to turn towards this, instead of resorts, where at economical rates, team building and de-stressing activities can be done. The tourism department and companies have realised this has a lot of potential and are now working to regulate it and bring into the upcoming tourism policy.

Agriculture is considered to be the backbone of the Indian economy. Around 85 percent of the population is directly or indirectly dependent on agriculture and allied activities and almost 26 percent of India’s GDP comes from agriculture. 90 million farmers are dwelling in 0.625 million villages producing more than 20 Metric Tonnes (MT) of food grains feeding the country. More than a profession or a business, agriculture is deeply rooted in the Indian culture. Farmers are now enthusiastic to try newer methods away from the typified and orthodox patterns to build relations with the consumers directly and earn extra. Hence, adding on to the agricultural income with some touristic activities is bringing in new hopes and better lives. Serious efforts are now being made in this direction and Agri-Tourism is one such activity that fits the bill. Agri-tourism as a concept is not very new although its reach is limited to only some places. Agri-tourism with its baby steps and the talisman of research can definitely bring changes in the life of farmers and consumers shall also reap the benefits of it.

The concept is considered as a supplementary to the primary source of income and caters to a niche market due to its exclusivity. The idea has a novelty attached to it in terms of nostalgia as well as village visits for consumers. A plethora of diversified activities amalgamated with scientific methods of cropping are paving a way for a mechanized and secure future. The plate is full with offerings like dairy practices, bird watching, wine trails, hay making and local handicrafts to woo the consumers with the simplicity of villagers hooked to it in the background. Promotion of Agri-Tourism involves some more important stakeholders namely Ministry of Agriculture and line departments at state and central governments and farmers. Promotion of Agri-Tourism needs conceptual convergence with Rural Tourism, Eco-Tourism, Health Tourism, Adventure Tourism and culinary adventures. Research is one of the key factors for development in any discipline as it helps students and practitioners to get involved in their areas of interest and search for all possible solutions for the benefit of local issues and communities.

Agri Tourism will serve this purpose. Agri Tourism is the latest concept in the Indian Tourism industry. It gives an opportunity to experience real enchanting and authentic contact with real life. Promotion of Agri-tourism needs conceptual convergence with rural tourism, health tourism and adventure tourism.

Tourism is termed as an instrument for employment generation, poverty alleviation and sustainable human development. The world tourism organization has estimated that the tourism industry is growing at a rate of 4 per cent a year. Whereas the Indian tourism industry is growing at 10.1 per cent which is 2.5 times more than the world rate. The tourism sector is one of the major foreign exchange earners for the country. Agri-tourism is one such form of tourism which has recently emerged in Maharashtra. It is a field with the potential to develop.

Certainly, as a newly developing field, it has its own share of challenges and management issues to face. The issues like a guest-host relationship, sustainability, economic feasibility are important for any new tourism development at a destination. It is more so in the case of Agri-tourism as it has a direct impact on the host culture and rural community as a whole.

Agri-tourism industry in India has a lot of potentials to develop rural India. This report gives an overall perception of agritourism, its opportunities, challenges and the role of Extension & Advisory services in promoting agritourism in India.

World Tourism Organization (1998) defines agri-tourism as “ involves accommodation being offered in the farmhouse or in a separate guesthouse, providing meals and organizing guests’ activities in the observation and participation in the farming operations.”

Definition of Agri Tourism:

Agri tourism or agro tourism, as it is defined most broadly, involves any agriculturally based operation or activity that brings visitors to a farm or ranch. Agri tourism has different definitions in different parts of the world and sometimes refers specifically to farm stays as in Italy. Elsewhere, agri tourism includes a wide variety of activities, including buying produce direct from a farm stand, navigating a corn maze, slopping hogs, picking fruit, feeding animals or staying at a bed and breakfast on a farm.

Agri tourism is a form of niche tourism that is considered a growth industry in many parts of the world today, including India, Australia, Canada, the United States, and the Philippines. Other terms associated with agri tourism are “agritainment,” “value added products,” “farm direct marketing” and “sustainable agriculture.”

The Concept of Agro-tourism: The term ‘Agro-tourism’ is defined most broadly, involves any agriculturally based operation or activity that brings visitors to a farm or ranch and it has different definitions in different parts of the world, and sometimes refers specifically to farm stays, as in Italy. Elsewhere, agro-tourism includes a wide variety of activities, including buying produce direct from a farm stand, navigating a corn maze, slopping hogs, picking fruit, feeding animals, or staying at a bed and breakfast on a farm. Moreover, agro-tourism is a form of niche tourism that is considered a growth industry in many parts of the world. Here it is noteworthy that agro-tourism is possible where agriculture and tourism meet to provide us with an amazing educational experience whether it may be a tour of a farm, a festival or a fair in rural areas. In such type of tourism activity, farmers turn their farmland into a tourist destination which attracts a large number of commercial activities. Today agro-tourism is becoming very popular business activity at the global level and even in almost every state of India. It is a leisurely activity that helps a tourist to understand the rural life of a particular area.

Agro-tourism in India:

The idea of agro-tourism makes tourists live life like a villager, right from milking the cow, ploughing the field, bathing in a well, to climb a tree and plucking fruits from trees. Therefore, it is a new concept in Indian tourism sector which normally occurs on farms which gives an opportunity to experience the real enchanting rural life with the taste of local food including the familiar with the various farming tasks during the visit on a farm. India is a agriculturalist country and since 2004 Agro-tourism is operational, which started in Baramati Agri Tourism Center under the guidance of Pandurang Taware who received the National Tourism Award from the President Of India, for the most innovative Tourism Product. Agri-Tourism Development Corporation in India is pioneer in the development and marketing of agro-tourism concept in India which has 218 affiliated farmers and operates agro-tourism centers in their respective villages in the state of Maharashtra in 2014.

Scope of Agri Tourism in India:

Agri Tourism is to experience the real rural life, taste the local genuine food and get familiar with the various farming tasks. Agriculture is the backbone of Indian Economy. Around 75% of the population is directly or indirectly dependent on Agriculture and almost 26 percent of India’s GDP comes from Agriculture. 90 million farmers are dwelling in 6.25 lack villages producing food grains for feeding the country. More than a profession or a business, agriculture is India’s culture. Hence, adding additional income generating activities to existing agriculture would certainly increase contribution of agriculture in the national GDP. Serious efforts need to be made in this direction and Agri-Tourism is one such activity.

Tourism is termed as an instrument for employment generation, poverty alleviation and sustainable human development. During 1999-2000, direct employment created by tourism was 15.5 million. Besides, tourism also promotes national integration, international understanding and supports local handicrafts and cultural activities. During 2000, the number of foreign tourists that visited India was 26.41 lacks.

India’s share in world tour market is just 0.38 percent. With this meager share, foreign exchange earned is Rs.14, 475 crores. Turnover in domestic tourism is much more than this. To promote domestic tourism, thrust areas identified by Government of India are development of infrastructure, product development and diversification, development of eco-adventure sports, cultural presentations, providing inexpensive accommodation, streamlining facilitation procedures at airports, human resource development, creating awareness and public participation and facilitation of private sector participation.

In this process, important stakeholders are State and Central Department of Tourism, Indian Institute of Tourism and Travel Management, Tourism Development Corporations, Foreign Embassies, Travel Agents Association of India (TAAI), Indian Association of Tour Operators (IATO), Tourists, Transport Operators Association, Indian Convention Promotion Bureau and Pacific Asia Travel Association (PATA).

 SCOPE OF AGRI-TOURISM  (Source- Research Gate)

  • An inexpensive gateway – The cost of food, accommodation, recreation and travel is least in Agri-Tourism. This widens the tourist base. The concept of Agri-Tourism takes to travel and tourism to the larger population, widening the scope of tourism due to its cost-effectiveness.
  • Curiosity about the farming industry and lifestyle – The urban population having roots in villages always have had the curiosity to learn about sources of food, plants, animals, raw materials like wood, handicrafts, languages, culture, tradition, dresses and rural lifestyle. Agri-tourism revolves around farmers, villages and agriculture has the capacity to satisfy the curiosity of this segment of the population.
  • Strong demand for wholesome family-oriented recreational activities – Villages provide recreational opportunities to all age groups i.e. children young, middle and old age, male, female, in total to the whole family at a cheaper cost. Rural games, festivals, food, dress and nature provides a variety of entertainment to the entire family.
  • Health consciousness of urban population and finding solace with nature-friendly means –  Modern lifestyle has made life stressful and average life span has come down. Hence, people are in constant search of pro-nature means to make life more peaceful. Ayurveda which is a pro-nature medical approach has roots in villages. Indigenous medical knowledge of villagers is respected.
  • The desire for peace and tranquillity – Modern life is a product of diversified thinking and diversified activities. Every individual attempts to work more, in different directions to earn more money to enjoy modern comforts. Hence, peace is always out of his system. Tourism is a means for searching for a peaceful location. Peace and tranquillity are inbuilt in Agri-Tourism as it is away from urban areas and close to nature.

Need and Importance of Agro-tourism in India:

It is said that agro-tourism is a better way to know about the traditional agricultural farming activities which brings us very close to mother-nature and it is also very essential thing for a sustainable living on this planet. Today, Indian cities are facing the problem of overcrowd and environment pollution. Now, it has become an assumed fact that agro-tourism can give us a relief from the hectic life of urban areas. That is why; agro-tourism, eco-tourism and rural tourism are emerging as key sectors of tourism business in India. Most of the studies have proved the due importance and need of agro tourism on the following basis: · Agro-tourism is a sustainable form of tourism business. · It provides an additional source of income for the farmers. · It gives prestige to rural life and creates new jobs at local levels. · It gives an opportunity to urban tourists to escape from hectic life of the city. · It enhances the quality of life for local residence. · It gives the tourists glimpse of village ambience, local cuisine, culture and art. · It expects the active involvement from the tourist, rather than a passive spectator, so a bond between guest-host is strengthened. · It is eco friendly which is very essential in the present environmental scenario. · It makes tourists familiar with the rural life and roots of early civilization. · It has a vast scope in the present scenario of tourism business in India. · It is less expensive gateway of tourism and the cost of accommodation, food, travel and recreation is very less in Agro-Tourism when compared to any other type of tourism. · It widens the tourist base by widening the scope of tourism due to its cost effectiveness. · It has a strong demand in the contemporary world scenario. · It provides all opportunities to all age groups i.e. children, young, middle and old age, female, male, in total to the entire family at a cheaper cost. · It makes tourists familiar with rural games, traditional dresses, festivals and food. · It brings tourists close to the nature and provides variety of entertainment to them. · It is a source of knowledge to get information about plants, animals, raw materials like handicrafts, woods, rural lifestyle and their languages, culture, tradition. · Agro-Tourism which generally revolves around farmers, villages and agriculture has the potential to satisfy the curiosity of this segment of population. · It is a way for tourists to look towards agro-tourism as a means for searching peace and tranquility. · It brings tourists very close to nature and crops, birds, animals, mountains, water bodies, villages provide totally different atmosphere to urban population in which they can forget their busy and hectic urban life. · It provides tourists an opportunity to visit villages and spend time with family. · It creates awareness about rural life and knowledge about agriculture science among urban children and it can effectively be used as educational and training tool to train urban tourists. · It provides variety of recreation to urbanites through festivals and handicrafts.

What is Agri Tourism?

Agri tourism is where agriculture and tourism meet to provide us with an amazing educational experience, whether it is a tour of a farm or ranch, a festival or cheese-making class. Farmers turn their farm lands into a destination and open their doors to the public in order to teach more about what they do.

Agri tourism is becoming an increasingly popular industry globally and even in almost every state in India. Agri tourism offers a unique experience from picking our own fresh fruit at an orchard, to trying your hand at calf roping, to a hay ride at a pumpkin farm. There are tons of unique activities waiting to be explored.

Agri tourism is leisurely activities in the rural areas that help a person understand and appreciate the land and the people who live on it. In recent years, travel has become much more than just ticking through the mandatory list of local museums and sites. Travelers want to slow down when they discover a new destination. They want to meet locals in their natural environments and become more involved with the land they are visiting.

With this in mind, agri tourism was born. At its most basic level, agri tourism is a style of travel that takes place on a farm or ranch and usually offers the opportunity to help with on-site farming or ranching tasks during the visit. It entails a meaningful visit with a producer of land-based products and services.

Agri Tourism is however not all about staying in a village and relishing the food, this is an opportunity to be close to where the 75% of Indians live. One of the best things about staying on a farm is that guests can contribute to the place through their involvement. The idea is to make tourists live life like a villager, right from milking the cow, ploughing the field, bathing in a well to climbing a tree and plucking fruits.

Agri tourism is the latest concept in the Indian tourism industry, which normally occurs on farms. It gives you the opportunity to experience the real enchanting and authentic contact with the rural life, taste the local genuine food and get familiar with the various farming tasks during the visit. It provides people the welcome escape from the daily hectic life in the peaceful rural environment. It gives the chance to relax and revitalize in the in the pure natural environment, surrounded by magnificent setting. See the real India and have the experience of the lifetime on the farm stay holidays.

Why Agri Tourism?

Mother Nature is open door school without brick walls! If observed carefully one can learn something or the other, moreover India is Agriculturist’s Country, it is expected that we should know the information related to agriculture.

Today urban children’s world has became limited in the closed door school, classes, cartoon programs on the television, video games, chocolates, soft drinks, spicy fast food, computer, internet and so on, they see mother nature only on television screen.

Now it has become very necessary that children know the traditional way of agricultural farming activities and other businesses dependant on agriculture. Here children come very close to Mother Nature and learn many new things in life for a sustainable living.

Why is Agri Tourism important?        

As commercialism and mass production become the standards by which we live, agri tourism has given people who work in the agricultural and horticultural sectors a chance to share their work with the masses. Some agri tourism experiences allow guests to buy food products grown on the farm or hand-crafted products made by the farmers’ families; purchasing these goods helps provide farmers who rely on their land with another source of income.

Home and consumer education has given way to technology courses in middle and high schools and many children grow up without ever really knowing what the countryside is or what it’s like to interact with live farm animals. Agri tourism, therefore gives parents the opportunity to introduce their children to something other than the city life.

Agri Tourism Farms:                                       

Agri tourism is a style of vacation that normally takes place on a farm, either domestically or abroad. Many people are growing more interested in how their food is produced or how the population of a foreign country produces food.

Agri tourism farms in India offer tours to allow a person to view the growing, harvesting and processing of locally grown foods, such as corn, coconuts, sugar cane and pineapple. Often the farmers provide a home-stay opportunity and general education on the workings of the farm.

Children who visit the farms often have not seen a live duck or Rabbit and have not picked an apple right off the tree. This form of expanded agri tourism has given birth to what are often called entertainment farms. These farms cater to the pick-your-own crowd, offering not only regular farm products, but also food, mazes, open-pen animals, train rides, picnic facilities and pick-your-own produce.

Agri Tourism Benefits:

The potential benefits of agri tourism development extend to farmers, rural communities, and tourism operators.

Benefits for Farmers: For farmers agri tourism is a potential way of:

Ø expanding farm operations;

Ø using farm based products in new and innovative ways;

Ø improving farm revenue streams;

Ø developing new consumer market niches;

Ø increasing awareness of local agricultural products;

Ø increasing appreciation of the importance of maintaining agricultural land;

Ø channeling additional on-farm revenues directly to family members;

Ø improving farm living conditions, working areas & farm recreation opportunities;

Ø developing managerial skill and entrepreneurial spirit; and

Ø Increasing the long term sustainability for farm businesses.

Benefits for Communities: From a community perspective, agri tourism can be a vehicle for:

Ø generating additional revenue for local businesses and services from tourists;

Ø upgrading / revitalizing community facilities for residents and visitors;

Ø increasing protection of rural landscapes and natural environments for tourists and residents;

Ø helping preserve and revitalize local traditions, art and craft;

Ø promoting inter-regional, inter-cultural communication and understanding;

Ø increasing awareness of agricultural issues and values among the public;

Ø promoting the on-going use of local agricultural products and services;

Ø helping to diversify & strengthen rural economy via job & income creation; and

Ø Providing a more energetic business environment for attracting other businesses and small industries.

Benefits for Tourism Operators: From a tourism industry view point, agri tourism can be a means of:

Ø diversifying the mix of tourism products and services available to visitors;

Ø increasing tourism flows into attractive rural regions;

Ø increasing season length during traditionally off-peak business periods;

Ø uniquely positioning rural regions in key tourism markets; and

Ø Bringing more non-local currency to local businesses.

Agri Tourism Information:         

Agri tourism travel information includes listings of local convention and visitors bureaus for helping people to plan their Agro tourism vacation. Agri tourism blends entertainment, education and tourism together to provide a fun, exciting and memorable get-away for school trips and family outings. Agriculture and tourism together present unique opportunities for farmers to diversify and expand their operations.

Information Resources:

An effective Agri tourism Resource Centre provides leadership in the development and distribution needed to support the development of competitive agri tourism products and services. This information should relate to specific planning, development and management issues deemed to be particularly important to key stakeholders. An important role of the Centre(s) should be to actively work with its partners to establish these priorities. Research suggests that such information needs relate to several recurring themes.

These include:

Ø understanding agri tourist markets and their behaviors

Ø assessing agri tourism’s fit with current farming operations

Ø dealing with government policies;

Ø addressing financial considerations;

Ø establishing effective marketing programs;

Ø developing customer friendly service programs;

Ø creating responsive risk management programs;

Ø establishing credible product and service quality standards;

Ø building strategic partnerships; and

Ø Managing niche agri tourism product development opportunities.

Priority Needs in Agri Tourism:

From the survey, it has been able to determine the top five priority needs of those currently engaged in agric tourism. They include:

Ø Need help in marketing and promoting their business (25%)

Ø Need expansion capital (25%)

Ø Need help finding qualified employees (21%)

Ø Insurance issues (19%)

Ø Difficulty obtaining financing (17%)

Ø Less than 2% felt competition was a problem.

Scope for Agri Tourism: 

Agri Tourism has great scope in the present context for the following reasons both in India and abroad:

An inexpensive gateway:

The cost of food, accommodation, recreation and travel is minimum in Agri-Tourism. This widens the tourist base. Present concept of travel and tourism is limited to urban and rich class which constitute only small portion of the population. However, the concept of Agri-tourism takes travel and tourism to the larger population, widening the scope of tourism due to its cost effectiveness.

Curiosity about the farming industry and life style:

The urban population basically which has roots in villages always has curiosity about sources of food, plants, animals, raw materials like wood, handicrafts, languages, culture, tradition, dresses and lifestyle. Agri-tourism which revolves around the farmers, villages and agriculture has the capacity to satisfy the curiosity of this segment of population. Agri-tourism provides scope for re-discoursing the rural life which is rich in diversity.

Strong demand for wholesome family oriented recreational activities:

Villages provide recreational opportunities to all age groups i.e. children, young, middle and old age, male and female, in total to the whole family at cheaper cost. Rural games, festivals, food, dress and the nature provides variety of entertainment to the whole family.

Health consciousness of urban population and finding solace with nature friendly means:

Modern lifestyle has made the life stressful and average life span has come down. Hence, people are in constant search of pro-nature ways and means to make life more peaceful. Ayerveda which is pro-nature medical approach has roots in villages. Indigenous medical knowledge of villagers is respected. Organic foods are in greater demand in urban areas and foreign countries. In total, health conscious urban population is looking towards pro-nature villages for solutions.

Desire for peace and tranquility:

Modern life is the product of diversified thinking and diversified activities. Every individual attempts to work more, in different directions to earn more money to enjoy modern comforts. Hence, peace is always out of his system. Tourism is the means for searching peaceful location. Peace and tranquility are inbuilt in Agri-tourism as it is away from urban areas and close to nature.

Interest in natural environment:

Busy urban population is leaning towards nature because the natural environment is always away from busy life. Birds, animals, crops, mountains, water bodies, villages provide totally different atmosphere to urban population in which they can forget their busy urban life.

Disillusionment with overcrowded resorts and cities:

In resorts and cities, overcrowded peace seekers disturb each other’s peace. Hence, peace is beyond cities and resorts. Even though efforts are made to create village atmosphere in the sub urban areas through resorts, farm houses, it looks like a donkey painted with tiger colour. Artificiality is highlighted and not satisfying.

Nostalgia for their roots on the farm:

Cities are growing at the cost of villages. Villagers are migrating to cities in search of jobs and seeking comforts of modern life. Hence, yesterday’s villagers are today’s urbanites. Deep in the heart of urbanites lies the love and respect for their ancestors and villages. Hence, visit to villages satisfies their desire. This is also expressed through the heartedness of urbanites to flat culture and love for farmhouses located in the outskirts of cities. Any opportunity to visit villages and spend time with family is dream of any urbanite. But, minimum decent facilities are always problem. Agri-tourism attempts to overcome this problem.

 Rural recreation:

Villages provide varieties of recreation to urbanites through festivals and handicrafts. Villagers and the farmer’s lifestyle, dress, languages, culture and traditions which always add value to the entertainment. Agriculture environment around farmers and the entire production process could create curiosity among urban taught. Places of agriculture importance like highest crop yielding farm, highest animal yielding farm, processing units, farms where innovations tried add attraction to the tourists.

Agriculture products like farm gate fresh market, processed foods, organic food could lure the urban tourists. As result of this Agri-atmosphere in the villages, there is scope to develop Agri-tourism products like Agri-shopping, culinary tourism, pick and own your tree or a plot, bed and breakfast, bullock cart riding, camel riding, boating, fishing, herbal walk, rural games and herbal health and ayurvedic tourism.

Educational value of Agri-Tourism:

Agri-tourism could create awareness about rural life and knowledge about agriculture science among urban school children. It provides a best alternative for school picnics which are urban based. It provides opportunity for hands on experience for urban college students in Agriculture. It is a means for providing training to future farmers. It would be effectively used as educational and training tool to train agriculture and line department officers. This provides unique opportunity for education through recreation where learning is fun effective and easy. Seeing believes, doing is learning and most importantly experiences are USP of Agri-tourism.

Basic Principles of Agri Tourism:

Agri Tourism should ensure that some basic principles must be followed.

Have something for visitors to see:

Animals, birds, farms and nature are the few things which Agri-tourism could offer to the tourist to see. Apart from these, culture, dress, festivals and rural games could create enough interest among forest in Agri-tourism.

Have something for visitors to do:

Participating in agricultural operations and swimming, bullock cart riding, cycling, trekking, camel riding, buffalo riding, cooking and participating in the rural games are the few activities to quote in which tourist can take part and enjoy.

Have something for visitors to buy:

Rural crafts, dress materials, farm gate fresh agriculture products, processed foods are the few items which tourist can buy as memento for remembrance.

Entertainment in Agri Tourism:

Agri-tourism offers the tourist many joyful experiences while living in rural environment. Agri-tourist involvement in milching, harvesting competitions, tree climbing, edible adventure, bullock cart race, buffalo race in wet fields, shooting a coconut target, fishing etc. could generate enormous joy at least cost. There is enough scope to charge entry fee to farmers, providing feed and accommodation on payment basis and charging the participation of Agri-tourist during rural games would also generate income to the farmers.

There are some successful entertainment farming enterprises and techniques in Agri-tourism to learn through International experiences. Agri-tourism is a viable income generating activities in many developed counties which would provide lead to promote the same with modifications suiting to our conditions. They are:

Arts & Crafts Demonstrations, Farm Store, Exhibition of farm equipments, Roadside Stand selling fresh farm products and craft items, Processing of farm products and sale, Demonstration of Agri-activities, Sheep Shearing, Wool Processing, Fee fishing, Hunting, Farm Vacations, Bed and Breakfast, Farm Tours, Horseback Riding, Camping, Bad weather – like desert, snow fields, heavy rainfall also attract Agri-tourists, Picnic Grounds, A shady spot for visitors to rest – like a big banyan tree, Educational Tours for school children, officers and progressive farmers.

Farm Schools to teach a particular skill, Outdoor Schools which are mobile in nature teaching agriculture, Herb Walks, Workshops on interesting, emerging agriculture topics, Festivals with wide publicity and sponsorship, Cooking Demos to satisfy housewives, Pick-Your-own Pumpkin Patch, Rent –an – apple tree, Moonlight activities, Pageants, Speakers who can attract Agro-tourist narrating Agricultural experiences, Regional Themes like tribal coffee of Kerala, Andaman spices etc., Crop Art, Pizza Farm, Historical Recreations like highlighting an oldest farm etc., Log Buildings, Antique Villages, Collection of old farm Machinery, Miniature Village, Farm Theme Playground for Children, Fantasyland, Gift Shop, Antiques, Crafts, Crafts Demonstrations, Food Sales, Lunch Counter, Cold Drinks, Restaurant, Different Themes etc.

Important Factors for Agri Tourism:

There are various important factors which contribute to the success of Agri Tourism.

Majority of the cases, farmer is less educated, less exposed and innocent. For farmer, any outsider is a guest and treated whole heartedly without any commercial motive. Treating guest is pleasure for them than pain. He entertains the guest while entertaining himself in the process. He is not like an exploitative natured businessman which itself facilitate a clean tourism atmosphere.

Village, which is located far from the city lacks urban facilities, but blessed with natural resources. The investment is made by nature in the form of water bodies, fields, forest, mountains, deserts and islands. Community is more homogenous and treating a guest is part of their culture rather than a profession leading to natural environment required for urban tourist.

Agriculture:

Rich resources in agriculture namely land; water and plants are unique from place to place bringing diversity and creating curiosity. Each field is unique which adds to the attraction of tourists. The way of cultivation and the products are great attraction to the urban population. Indigenous knowledge of rural people is a wealth, which adds to novelty and curiosity of urban population. Combination of farmer, village and agriculture create a wonderful situation which provides unlimited satisfaction to the tourists especially from urban areas.

Promotion of Agri Tourism:

In the context of solution to farmers’ problem this model shall make agriculture more viable in three steps that are training has to be provided preferably to those farmers who have small land holdings, agri tourism centers have to be developed with onsite available resources with the help of local people and artisans and finally the most important thing is to create an awareness and infrastructure of field staff to guide the farmer and help them to market, run and operate the agri tourism center.”

The full-fledged tourism marketing program has to be developed that implements effective operation methods to generate more tourists’ leads from urban cities. A regular visit by the agri tourism experts and consultants to the farmer who runs the agri tourism center for once in every 3 months for a period of 36 months helps farmer to sustain and learn from experts.

The agri tourism associations have to be formed with experts who acts as an umbrella organization called Agri Tourism Centers (ATC), which are operated by local farm entrepreneurs and employees, and promotes their products in the target markets. The initiative provides training and capacity building for farmers, local guides and communities in the areas of small enterprise establishment and tourism product development through subject specialists and experts.

Public Awareness:

People have become more interested in how their food is produced. They want to meet farmers and processors and talk with them about what goes into food production. For many people who visit farms, especially children, the visit marks the first time they see the source of their food, be it a dairy cow, an ear of corn growing in a field or a fruit they can pick right off a tree. Farmers and ranchers use this interest to develop traffic at their farm or ranch, and interest in the quality of their products, as well as awareness of their products.

While revenue and education are often primary drivers for farmers to diversify their operations and invite guests onto their property, safety isn’t always a top priority. Accidents involving tractors, wagon rides, trips, falls, and traffic occur at agri tourism operations on a regular basis.

The concept of Agri tourism is very simple, whereby the urban tourists go the farmers home; stay like a farmer, engage in farming activities, experience the bullock cart, tractor ride, fly kites, eat authentic food, wear traditional clothes, understand the local culture, enjoy the folk songs and dance, buy fresh farm produce and in turn the farmer maintains home and farm hygiene, greets new tourists, sells his farm produce at a better price, earns a livelihood all year round.

Ways to Expand Agri tourism:

Expanding tourism on your farm can help bring in extra money and get your farm marketed. With so many options to consider, it’s important to think about which type of activity would work best for your farm.

The Cornell Cooperative Extension recommends farmers to identify what type of customers they want to attract and to cater to those interests. According to their white paper, each audience farmers hope to attract will have different needs and expectations so they have to employ specific strategies to attract them.

Agri Tourism Promotional Concepts at Farm Level: 

Seasonal Events:

Autumn time is a popular season for farm tourism. Popular holidays like Halloween have the ability to bring in many families with vegetable harvest, fruits picking, pumpkin picking, corn mazes, haunted houses and hay rides. With the possibility of a down season, having different events at farm level can bring in families.

Village Fairs and Festivals:

The tourists can also participate in the village seasonal harvest fair and festivals. The most famous harvest festivals are Pongal, Onam, Baishaki etc. During these festival occasions the tourists can participate and enjoy the traditional dance and music performed by the villagers.

Farmers Markets/You-Pick:

If a farmer grows a plethora of crops that can be sold, opening a small farmers’ market can help bring in extra money. Another option is to have a “pick-your-own” market where customers come in and pick their own vegetable or fruit of choice from what a farmer offers.

It’s crucial to have a plan when attracting visitors to your “you-pick” farm, especially when small children are present because they “contribute too disproportionately to damaged crops and inventory shrinkage”, according to the National Sustainable Agriculture Information Service. Having restrooms and enough parking is also important in the business plan.

Vacation Stays:

For customers who want a getaway, farms can offer cabins or bed-and-breakfast amenities. With bed-and-breakfast, it requires farmers to interact more with guests. While many bed-and-breakfast don’t offer many activities that gives the guests the perfect opportunities to explore the town they’re in.

The guests can be encouraged to discover the area surrounding the bed-and-breakfast, which also acts as a retreat from life outside the farm. A farmer should decide which days of the week work best for them to have guests at the bed-and-breakfast.

Along with seasonal events, tours can help bring in schools and teach children about how farms work. According to the Cornell Cooperative Extension, people who visit farms are doing so in part because they want to learn more.

Farm tours are a great source for agri tourism for children and others to learn more about farming and everything that goes into it. Having extra activities for children like story time or even the ability to milk cows is a great hands-on activity.

Petting Zoo:

A petting zoo for visitors can entertain and help the public learn about the different types of livestock on farm and they can provided with rides on different animals and also they can be offered to feed and play with birds and rabbits including pony and wagon rides.

Well you must now be bored of visiting the hill stations and staying in the first class Ac hotel room. And you might be looking for the change this time. And to offer you the holidays with the difference agri tourism is definitely a good option.

To get that very special experience of the rural ambiance and to enjoy the rural life, Indian tourism provides you the opportunity to stay right away in the farm houses along with the other villagers and experience the difference. Witness the unique lifestyle of the villagers. Learn about their age old traditions and culture, which they resume till date. Converse with them and feel how warm hearted and simple they are.

Along with them spend time playing the pleasing rural games and enjoy the interesting bull fight and wrestling matches held on various occasions in the village. On the tour to the village what attracts you the most is the colorful costumes of the villages.

Animal Rides:

Apart from all this, holidays on farms provides the complete entertainment. Ride on the bullock carts along with the villager’s into the agricultural fields. See them carrying fodder for animals into the buggies. The tourists can even take the camel ride to explore the village and the surrounding areas.

Cow Milking:

Cow milking is real exciting activity, which can’t be escaped. Practice the art of cow milking from the villagers. Feed the cows with the fodder and chapattis. See how the rural women cook food on the chulas made of mud. Taste the authentic rural cuisine and drink fresh milk of cow.

Rural Arts and Crafts:

Villages are expert in making the handicrafts; it is something which is passed on from their one generation to the other. The tourists can carry some of the items back to the home as the momentum.

Venturing into the Agricultural Farms:

Roam into the vast spreaded acres of agricultural lands along with the group of villagers who can provide you the better insight of the village. As you roam into the fields, feel the smell of the Indian soils which gives you the real flavor of India.

Enchant with the farmers working hard in the fields. Take the view of the bulls ploughing the fields. The wells, other water bodies, mountains and forests are the added attraction for the tourists.

Keep in mind the adequate time, liability issues and employees needed when drawing up your agri tourism venture. Making a business plan will help keep you on track and in return, your agri tourism business will boom.

HERE ARE SOME OF THE AGRI-TOURIST DESTINATIONS IN INDIA

  • Dewalokam Farmstay Retreat, Karimannoor, Kerala-  Dewalokam is the organic ancestral farm of a welcoming Syrian Christian family. The name means “paradise” and the property certainly is that! This faultless farmstay is conveniently located only 90 minutes drive from Kochi airport, in the spice belt of Kerala, bounded by a placid river and nature reserve. Fruit, vegetables, spices, milk, and honey are all produced there. An extensive range of activities is available for guests, including spice walks, village walks, bamboo rafting, temple visits, cow milking, and swimming.
  • Vanilla County, Kottayam, Kerala-  It’s located two and a half hours drive from Kochi airport, near Vagamon in the lush Western Ghat mountain range. Guests can swim in natural rock pools, go on plantation walks, go trekking, birding, visit villages and a local meditation ashram, and cruise the Kerala backwaters.
  • Konyak Tea Retreat, Mon District, Nagaland-  The host is the great-granddaughter of a tattooed headhunter, and she’s actively involved in researching and documenting the various tattoo patterns of her tribe. The boutique farmhouse is located in the middle of a remote, privately-owned 250-hectare tea estate. However, tea isn’t all that’s grown there. The farm also has an orange tree orchard and organic vegetable garden. Guests can pick and eat during harvesting season (mid-November to December).
  • Maachli, Sindhudurg, Nagaland-  The name “Maachli” means “elevated huts” in the local Malvani language. There are four architecturally designed hut-style accommodations on the property, built deep within nature among the Samant family’s coconut, betel nut, banana and spice plantation. Everything revolves around nature, and there is a sweet water stream flowing through the property. Responsible tourism is also a strong focus. Activities include village walks, cooking lessons, farming experiences, trekking.
  • Enchanted Forest Farm, Gangtok, Sikkim- The tranquil setting, deep inside the forest with a waterfall, and delightful hosts are totally worth it though! The farm is completely organic and the property is pretty much self-sufficient. There’s a fish pond, cows and goats. If you’re a music lover, you’re also in luck. The host plays the guitar and loves a good jam session. Guest accommodations consist of three rustic yet elegant standalone cottages.

Some barriers in Agro-tourism

  • Language Problem: Language problem in the locality have been found to be one of the barriers in the enhancement of the tourism potential. People are found to be lacking proper fluency in Hindi, English or even local dialect, for interaction with the tourists. 2. Insufficient Financial Support: Proper financial support can enhance the tourism potential of the region, which would help the folks to preserve the local culture, traditions, heritage, art forms etc. that showcases the uniqueness of the place in the proper manner. 3. Communication Problem: There should be proper transport and communication facility i.e. better road connectivity, mobile and telephone network for better commutation and convenience of the tourists. 4. Lack of Trained tourist guide: The whole tourism concept is very indigenous in the rural areas. Though initiative attempt have been taken by the local youths, yet the professionalism is lacking. They are lacking proper training to project in the manner from tourism perspective. 5. Lack of business planning skill: Some regions have great potential as an upcoming agro tourist spot. But, in order to bring it to a greater platform, sound business planning has to be made. The region needs proper enhancement of its beauty and resources skillfully to bring itself to light.

Socio-economic impacts of Agro-tourism

  • Employment to youth: Rural tourism contributes positively to the increase in employment and income levels of the youths. 2. Boost to the Handloom and Cottage industry: Traditional attires, especially of women are found to a delightful attraction for incoming tourist both domestic and outsiders. People, often found to be interested in purchasing the garments, which is helping in gearing up the production of local handloom products. 3. Preservation of natural resources: Tourism in local areas helps in preserving the rural eco system, since it forms the base to the tourism sector, also a part of the development funds are use in creating social forests and preserving existing forest. 4. Exchange of revenue: Employment avenues created by tourism demands help in earning domestic income. 5. Exposure to their religion: Tourism avenues have a given a due introduction to this almost hidden but old culture. Tourist interaction has provided the proper exposure to the world outside.

Key Strategy for Success of Agro-Tourism

Agro-Tourism is a one of the business activities. So, farmers must have commercialmindset and some marketing techniques for the success. For the better success in the agro-tourism farmers should follow the following things; · Give a wide publicity of your tourism centre by newspapers, television etc. Use all possible advertisement means. · Develop contacts with the schools, colleges, NGOs, clubs, unions, organizations etc. · Train your staff or family members for reception and hospitality of the agro tourists. · Understand about the customers wants and their expectations and serve them accordingly. · Charge optimum rent and charges for the facilities/services on the commercialbase. · Do the artificially use local resources for the entertainment / service to tourists. · Develop your website and update time to time for attract foreign tourist. · Take their feedback and comments about the service and suggestions to more development and modification. · Develop a good rapport with the tourist for future business and chain publicity · Develop different agro-tour packages of for different type of tourist and their expectations. · Maintain an address book and comments of the visited tourists for future tourismbusiness and reference. · Small farmers can develop their agro-tourism centres on the basis of cooperativesociety.

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AgriTourism and its Types | Example, Purposes and Importance

AgriTourism Types Example Purposes Benefits AT in Pakistan (1)

AgriTourism is a type of tourism that provides visitors with an educational and entertaining experience of a rural setting. It is based on the premise that tourism in agriculture can be used to heighten awareness about environmental issues, nutrition, food preparation, safety, agricultural practices and other topics. The International Agri-Tourism Society defines AgriTourism as “the set of activities through which people seek out direct contact with agricultural systems so they can see them in practice or learn about them.” AgriTourism also has much in common with experiential education, where students participate actively in doing something – not just observing it.

What is Agritourism

Agritourism is described as “a type of commercial enterprise that combines agricultural production and/or processing with tourism in order to attract people to a farm, ranch, or other agricultural business for the objectives of entertaining and/or educating the visitors while also producing revenue for the farm, ranch, or franchise owner.” Producers and ranchers that want to diversify their businesses might benefit from agritourism groups, resources and networks, and other relevant organizations. These organizations frequently give information and resources, and they can be beneficial in a variety of ways.

Agritourism is a farm or pasture tourism enterprise that draws visitors. It primarily provides customers with a one-of-a-kind opportunity to engage with food suppliers that they would not otherwise have. Organic vegetables are available for visitors to observe and pick directly from the farm. If you wish to turn your farm into this sort of small company, there are several forms of agritourism to explore. Agricultural tourism has become an essential part of the survival strategy for many small farms. Farm operators may secure a steadier income by diversifying their economic businesses. This is because agritourism activities may take place at periods of the year when crops are not in season, as well as offering an entirely distinct source of revenue. 

 According to research, agritourism enterprises often help their local communities by attracting tourists. The economic boost provided by increased traffic might be useful to rural communities in need of revenue diversification. Agrotourism offers a variety of services and projects both on and off the farm, such as farm tours, identifying and engaging in the farm entrepreneurs’ everyday tasks in agriculture, farm and animal care, local food tastings of farm goods, lodging, and participation in agricultural, national, and private festivals and events. Also, direct product purchases through agricultural picking programs, farm shops, and other means. Agro-rural tourism, on the other part, is still a relatively young undertaking in the social and economic development of rural residents and farmers. The most distinguishing element of the Agro-rural tourist business is the diversity of its operations, which aids in their dissemination and development. Many governments, groups, tourist and agricultural enterprises, and rural developers are now interested in bringing traditional and local cuisine to rural regions and into the daily lives of farmers and rural residents.

Types of Agritourism

Education and experience.

Some of the most prevalent forms of agritourism include educational and experience-based activities. Customers participate in hands-on agricultural activities as part of this program. The idea is to give clients a hands-on experience with a farm so that they will be more likely to purchase its goods. The most typical education and experience agritourist examples include U-pick produce (apples, berries, pumpkins, etc.), Tours of schools, gardens, historical exhibitions, animal farms or petting zoos, recreational activity lessons or seminars Educational camps, Farm or ranch labour experience, Habitat rehabilitation or conservation activities, Foraging

Direct market

This sort of agritourism focuses on selling products or organic products to clients directly. Customers seeking direct farm-to-table meals would like this. These are also promoted as “all-natural” or “organic” items. Roadside farm stalls, Farmers’ markets, Handcrafted goods, and farm/ranch promotional items are all examples of direct-market agritourism (shirts, mugs, etc.)

Organizing a tour around the farm

People are becoming more concerned about what they eat and where it comes from all around the world. As a farmer, you may help children learn about different sorts of crops, agricultural operations, harvesting methods, farm animals, and animal breeding methods by teaching and informing them. In addition to giving visitors a pleasant impression of agriculture. Large or small groups, as well as senior people, kindergarten children, specialists in a certain industry, or interested customers, can all benefit from tours. To learn more about how to arrange a farm trip, contact us.

Agriculture Education

Agriculture, natural resources, and land management are all taught in agricultural education. Agricultural education at the university level is largely focused on preparing students for careers in the agricultural industry. Horticulture, land management, turfgrass management, agricultural science, small animal care, machine and shop classes, health and nutrition, livestock management, and biology are some of the subjects included in an agricultural education program. • Agricultural education is widely available at all levels of education, including elementary, secondary (including middle and high school in the United States), tertiary (including vocational schools and universities), and adult. Elementary agriculture can encompass topics like how plants and animals develop, as well as how soil is farmed and conserved and is typically taught in both public and private schools. Vocational agriculture prepares people for employment in production, marketing, and conservation, among other fields. College agriculture entails the preparation of individuals to teach or do research in the disciplines of agriculture and food science. The public is educated about food and agriculture through general education.

Recreation and Event

Ultimately, this kind of agritourism entails the use of farmland for various marketing endeavours. Farmers typically hold a variety of marketable events to attract visitors to purchase farm-produced goods. Some events may be dependent on the farm itself, or they may just make use of the farm’s space. Whatever the case may be, these events are designed to encourage people to buy local items. Off-roading, Bicycle trails, Boating, Rock climbing, Swimming area, Wilderness experiences, Music events, Hunting trails, Horseback riding, Wildlife viewing and photography, Fishing, Camping, Picnicking, Off-roading, Bicycle trails, Boating, Rock climbing, Swimming area, Wilderness experiences Recreation and event agritourism include weddings, corporate or other retreats, living history events, seasonally themed festivals, specific crop or product-related festivals, stargazing, and food contests.

Examples of Agritourism

AgriTourism is now a global phenomenon and can be found in many parts of the world. The most popular destination for agritourism is Italy, where approximately 26 million people visit farms each year and spend an average of 3 hours on the farm. Other European countries like Germany and France also feature farm holidays that attract millions of visitors annually.

In developing countries farm tourism also makes great progress, farmers have been able to use their knowledge and skills to market products like vegetables to overseas buyers resulting in increased income. AgriTourism has helped developing nations to increase exports and foreign exchange earnings by exploiting opportunities that are often overlooked by other forms of tourism. Ghana, for example, exports cocoa butter (used in making chocolate) which generates US$ 100 million every year, equivalent to 10 per cent of its overall national export revenue.

Agritourism businesses may be found all throughout the United States, Italy (there called Agriturismo ) and the world. These enterprises range in size from tiny seasonal operations that provide limited consumer services to big year-round companies that provide a wide variety of consumer services. Agritourism examples include Pumpkin patches, corn mazes, U-Pick operations, petting and feeding zoos, dude ranches, demonstration farms, agricultural museums, living history farms, on-farm farmers’ markets, rural bed and breakfasts, and garden tours.

Purposes of Agritourism 

Agritourism is the act of visiting a working farm or other agricultural, horticultural, or agribusiness activity for enjoyment, education, or active participation in the farm’s or enterprises’ activities. Agritourism contributes to the sustainability of rural lifestyles and landscapes while also providing opportunities for “sustainable” or “green” tourism.

In the temporary, develop and advertise current agritourism opportunities. In Brief, it creates a series of workshops, seminars, and publications to assist farmers and businesspeople in the creation of future Agri-tourism destinations. it also ensures the market for agricultural products and encourages agro-based businesses. To provide an environment-friendly and prosperous tourism experience.

To generate income

Agritourism means more customers to farms which in turn brings more revenue, visitors can learn firsthand how the crops are grown and then purchase the product for consumption or perhaps even for resale at home. Agritourism could become a crucial source of revenue for small-time farmers who are generally considered poor by tourist operators.     

To promote environmental awareness

Visitors are exposed to many different forms of agriculture depending on where they choose to spend their holiday so they can learn about cultivation methods too. They will have opportunities to see how organic food is produced, crop rotation systems being used, water management, animal husbandry etcetera making them aware of agricultural processes that have a minimal negative impact on the environment. To promote food quality and safety

When visitors take a farm tour they can learn about how those fruit or vegetables are grown. They can talk to local farmers about their techniques, ask questions then decide for themselves if the product is healthy and safe to eat.    

To strengthen community ties

Agritourism helps to boost tourism in rural areas which will result in increased revenues for the country as a whole. The additional income can be spent on repairing roads, schools, bridges etcetera, creating jobs and stimulating economic growth.

To enhance cultural awareness                                                

Visitors often have opportunities not only to see work being done but also to get involved eg helping with planting, harvesting etcetera, this can also lead to learning about other cultures and how their lifestyles are different from the people they normally associate with at home.

Importance and Benefits of Agritourism

Agritourism offers a unique chance to integrate components of the tourism and agricultural sectors to give travellers, farmers, and communities a variety of financial, educational, and social benefits. Agritourism provides producers with an extra source of income as well as a channel for direct marketing to consumers. It boosts the tourist business by boosting the number of visitors and the length of their stay in a certain location. Agritourism can improve local tax bases and create new job possibilities for communities. Agritourism also gives public educational opportunities, aids in the preservation of agricultural areas, and allows states to build corporate businesses. While agritourism may open up new cash sources for farmers and landowners, it also raises new legal concerns.

It is an encouraging and distinguishable action and investment that enlighten all members of society about the importance of rural areas and their investments in agriculture and tourism, as well as gives the effect of their role and contributions to the national economy.

  • Agritourism is providing employment opportunities for young people, particularly in rural areas.
  • It increases the market for traditional rural products, offers value-added options for working, and allows farmers to boost their earnings and continue their agricultural labour.
  • Well-developed agricultural tourism systems in rural areas have the potential to reverse negative economic trends by bringing in visitors and creating more jobs and local business ventures for rural residents.
  • The opportunity offers to earn additional farm income, diversify products and marketing, build relations within the community 
  • Provide employment for family. Adding farm recreational activities and entertainment has been a successful strategy for increasing customer traffic to existing farm retail outlets.
  • The skills of management and the spirit of entrepreneurship will be improved.
  • There would be development in the consumer markets and as a result, employment increases.

Agritourism in Pakistan

Agriculture is a mainstay of Pakistan’s economy, contributing about 20 per cent to the GDP and employing 41% of the workforce. Agricultural tourism is growing rapidly in South Asia but being a culturally diverse country with four provinces, each having its own distinctive social fabric, visitors can see a little bit of everything here from rural areas to metropolitan cities.

Pakistan’s economy relies heavily on agriculture. In Pakistan, 60% of the land is classed as rural, while 70% of the population is involved in agricultural activities directly or indirectly. Furthermore, rural Pakistan has a diverse culture, customs, and festivals. Tariq Tanveer of Qadir Bux Farms and Tofiq Pasha have taken the initiative to start Agritourism in Pakistan. The agritourism development corporation of Pakistan connects people through food, farming and education. If we develop agritourism, Pakistan’s rural regions may become key tourist destinations, boosting economic activity in rural areas and, in turn, helping farmers make more profit. People and their children are destined to remain behind closed doors in front of televisions, laptops, and video games as a result of contemporary technology and rising urbanization. They do not have access to the countryside. They have no idea how their forefathers and mothers lived or farmed the fields in villages.

Pakistan offers agritourism activities which include farm tours, paddy transplanting, harvesting and threshing, and livestock farming to mention a few. Visiting local fruit farms can be a lot of fun as you have opportunities to sample the produce but only if it is safe to do so because there are often loads of different fruits that you’ve probably never seen before! Pakistan has a rich and varied landscape, from the Himalayan mountains to vast deserts and coastal areas. Hugely diverse ecosystems provide habitats for gazelles, deer, pigs, rare birds e g Siberian cranes, red-breasted geese etcetera; there are also wild boar (which are very dangerous), leopards tigers bears, and wolves, together with venomous snakes like vipers or cobras waiting to strike so you do need to stay alert!

Agritourism Events In Pakistan

Many annual events are being held here throughout the year. The National Horse and Cattle Show is an equestrian championship where members from all over Pakistan compete against each other to win the top prizes. It includes a cattle parade as well! This event takes place on a national scale in various cities throughout the year. The National Agriculture and Food Technology Show is a big event where you can meet experts in their fields, visit stalls to learn about different products and equipment being used at modern farms, enjoy cooking demonstrations from local chefs plus lots more.

Agritourism can give a wealth of experience and knowledge of various farming methods to the next generation and visitors. Visitors may bathe in tube wells and even participate in ploughing fields. They will also be able to sample fresh fruits, veggies, and other foods, whereas urban youngsters mainly consume junk food and chocolate. They will be able to get closer to Mother Nature and experience new things in life in this manner. Farmers will be able to sell food and art & craft goods if agritourism grows, which will raise their profitability. Farmers don’t need a lot of money to start agritourism; all they need is little help from tourists. Although the economic disparity among farmers is widening, agritourism will bring new jobs for rural residents as well as opportunities to make money through small and medium businesses. Agritourism will diversify the community economy, allowing farmers to be less reliant on crop profits.

The government of Pakistan should implement a program as a priority to promote agritourism in Pakistan and enjoy economic advantages. Starting with management skills, the tourism department may form teams and send them to communities that can offer agritourism to provide training and instil in farmers how to accommodate guests and handle things. These groups, in collaboration with farmers, may create tour packages for tourists.

Robina Khaliq Department of Agronomy University Of Agriculture Faisalabad

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