Best Online Travel Agencies

Booking.com is our top choice for making your trip arrangements

Ligaya Malones is an editor, blogger, and freelance writer specializing in food and travel. Ligaya's work has appeared in publications including Lonely Planet and BRIDES.

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Planning a trip can be easier through an online travel agency than if you handle each aspect of the planning separately. You can book hotels, air travel, rental cars, and more through a single site, and booking everything together sometimes results in discounts. By inputting a destination, a range of dates, and other preferences, you will see a list of options for each aspect of travel.

The best online travel agencies offer options from the largest number of airlines, hotels, car rental agencies, and more. Look for sites that offer discounts for combining reservations for different aspects of your trip. For example, the best sites will have lower rates if you book both plane tickets and a hotel through their services. The best sites also provide reviews from customers who actually have booked through the service. These are our top picks.

  • Best Overall: Booking.com
  • Best Budget: Skyscanner
  • Best Price Predictor: Hopper
  • Most Innovative: Kiwi.com
  • Best for Eco-Conscious: Kind Traveler
  • Best for Social Impact: I Like Local
  • Best for Design-Forward Homestays: Plum Guide
  • Our Top Picks
  • Booking.com

Kind Traveler

I Like Local

  • See More (4)

Final Verdict

Frequently asked questions, methodology, best overall : booking.com.

 Booking.com

This industry leader offers one of the most comprehensive trip planning platforms on the Internet.

Lots of options to choose from

Interface is easy to use

Numerous filters to customize your search

Tricky to tell whether changes/cancellations can be made with Booking.com or the vendor directly

Booking.com was founded in 1996 and has grown into an industry leader that stands out for being one of the most comprehensive trip planning platforms out there. From one website, you can compare and book accommodations, flights (including one-way and multi-city flights), sightseeing activities, and even airport taxis. The website lists more than 28 million accommodation options, from hotels, hostels, and B&Bs to vacation homes and luxury resorts—you can browse more choices per destination on Booking.com than other online travel agencies. The website also performs well on cost and typically returns lower-than-average prices for flights and hotels. 

Booking.com's interface is also easy to use. On the home page, search for a hotel by entering your chosen destination and dates. Then, use the extensive list of filters—such as price range and distance from the city center—to narrow the results down and find the best fit. You can also search for a specific hotel, or seek inspiration by clicking through options grouped by destination or property type or by topic such as the country’s best Michelin-starred hotel restaurants or the top cities for vegan travelers. The flights, car rental, and other tabs are just as intuitive. 

Best Budget : Skyscanner

 Skyscanner

You can compare prices across airlines, hotels, and car rentals.

Simple interface

Option to toggle searches between specific dates or by monthly calendars

Search Everywhere button is great for spontaneous planners

Extra clicks are required to make a final purchase

Must read fine print for changes/cancellations—may need to deal directly with the vendor

Ads on the sidebar can be distracting

Find deals on airfare, hotels, and car rentals with an aggregator site like Skyscanner , which uses a metasearch engine to compare prices from all online travel agencies and the airline, hotel, or car rental company in question. Run searches with fixed dates, opt to compare airfare prices month to month, or click “Cheapest Month.” Searches also include options for nearby airports or non-stop flights only. With hotel searches, you can choose to select only from properties with free cancellation, a cleanliness rating of 4.5/5 or higher, or 3- or 4-starred hotels only. Car rental searches include an option to select “return car to different location.”

Once you’ve found the best rate, click on the link to be redirected to the third-party site to make your booking. Feeling spontaneous? The Search Everywhere button on the homepage offers a list of the cheapest flight deals for destinations both locally and across the world—just plug in your departure airport first.

Best Price Predictor : Hopper

The company claims a 95 percent accuracy rate at predicting when flights and hotel rates will be cheapest.

Color-coded system makes it easy to determine cheapest days to buy

App is easy to use

Option to track flights and receive alerts when the best time to buy arises

Some have mentioned the app functions better as a research tool than a booking tool

Unclear whether Hopper will price match if you find a cheaper flight elsewhere

Hopper is a travel app available on iOS and Android that aims to help travelers save on airfare by usng historical data and their own algorithm to predict when flights will be cheapest. Just type in where and when you’d like to fly and Hopper will present you with a color-coded pricing calendar indicating how much tickets are likely to cost. (Green is the least expensive, then yellow, orange, and red for most expensive.) Hopper will also recommend you either buy now or wait, or you can choose to watch a trip and receive notifications on the best time to buy. In addition, the app has expanded to offer hotel and car rental price predictions, too.

Some newer features since the app’s inception in 2009 include an option to freeze a price for a limited time—for an extra fee—as well as exclusive app-only discounts. Hopper is free to download, and you can choose to book directly through the app, though some users mentioned they use Hopper as more of a research tool before booking directly with the airline or hotel. The company claims a 95 percent accuracy rate at predicting flight rates up to a year ahead.

Most Innovative : Kiwi.com

This metasearch engine scours the web to piece together the ideal itinerary using planes, trains, buses, and more.

Creative itineraries get you where you need to go, especially if you’ve got a multi-stop trip

Kiwi Guarantee offers rebooking or cancellation protections

Nomad option appeals to travelers with a lot of flexibility

Creative itineraries mean you may not fly out of the same airport you flew into

Kiwi Guarantee has an additional fee

Charges all-in-one fee for booking flights, trains, buses (though you can always purchase a la carte)

Travelers planning multi-city destinations and seeking a bargain, as well as those looking to take planes, trains, and automobiles to get there, might consider Kiwi . Kiwi is a metasearch engine that scours and pieces together itineraries from various airlines (even if they don’t have a codeshare agreement), considers multiple airports (even if your arrival airport is different from departure), and offers booking options, whether you’re looking at very specific dates or more general ones (up to 60 nights).

Some will find the ability to make multiple bookings for a particular trip more convenient than going at it manually several different times, though note that you must opt into the Kiwi Guarantee program to access rebooking and refund protections should your reservation change or be canceled. Kiwi’s Nomad option allows you to plug in a bunch of destinations you’d like to visit and the length of your intended stay, and the website will churn out the most affordable itineraries for review.

Best for Eco-Conscious : Kind Traveler

A give-and-get business model means booking accommodations with exclusive perks, a donation to environmental organizations, and more.

All participating hotels include a local give-back component

Exclusive savings and perks

Participating hotels are located in some of the most beautiful places in the world

Inventory is much smaller compared to other booking platforms

Some of the amenities mentioned are based on availability only

In 2022, Kind Traveler (an online trave agency focused on hotel bookings) announced an increase in environmentally and socially conscious hotels, charity donations, voluntourism opportunities, and additional perks like waived resort fees or a welcome amenity.

Unlock exclusive hotel rates and perks from participating Kind Traveler hotels with a minimum $10/night minimum donation to a local charity. For example, stay at the Six Senses Laamu in the Maldives and receive up to $33 off the nightly rate and perks such as a food and beverage credit and an Earth Lab or Alchemy Bar workshop when you make a donation to Manta Trust. The organization funds coastal research to protect the island nation’s large yet fragile population of reef mantas.

Select from more than 140 participating hotels from the Hawaiian Islands to Bozeman, Montana, and the Maldives. Charities include wildlife, human rights, arts, education, and environmental preservation organizations.

Best for Social Impact : I Like Local

Choose from a host of travel experiences with the peace of mind that 100 percent of the cost goes directly to local partners.

Social impact mission woven into organization’s business model

Immersive experiences led by local guides

Range of experiences offered

May not be best fit for those seeking upscale, luxury experiences and stays

Can’t sort experiences by a list of countries (though an interactive map is available)

No experiences outside of Africa and Asia

For an online travel agency with a booking platform designed to route dollars spent directly to the communities travelers intend to visit, consider I Like Local . Visit the website to browse a host of travel experiences in countries including Indonesia, Kenya, and Cambodia. Experiences include homestays and farmstays as well as wellness and culturally oriented experiences—from cooking and cycling tours to weaving classes.

To search for an experience, select from drop-down items like travel dates and experience categories, or view a global map and click on a country to view experiences that way.

The platform got its start in 2014 and has grown to 4,000 local hosts across nearly 20 countries. As a social impact organization, 100 percent of each booking fee goes to local hosts. To date, 16,000 travelers have booked with I Like Local.

Best for Design-Forward Homestays : Plum Guide

Browse and book seriously vetted, design-forward vacation homes.

Highly curated inventory of vacation rentals across the world

Design-forward

Thorough vetting process

Does not publish guest reviews

Other platforms have homes available across more destinations

When it comes to booking a vacation home, serviced apartment, or condo, travelers are spoiled for choice. Plum Guide is an online travel agency that specializes in accommodations—though not just any home makes its directory. The company claims that each potential home listed on its site must jump through 150 hoops to be included, from internet speed and mattress and pillow quality to the showers’ water pressure and the home’s proximity to dining, shopping, and attractions.

Search by a featured collection on the website such as “ pet-friendly homes ” or “one-of-a-kind homes in Palm Springs.” Scroll to the bottom of its homepage to view its top destinations, as well as a list of all destinations where Plum Guide homes are available, including Barbados, Mexico, Portugal, Switzerland, the U.S., and Turkey. Note: From the top right-hand corner of the site, use the dropdown menu to select currency of choice.

As long as you know what you value most out of your travel experience—such as affordability, social impact, or luxe accommodations—there’s an online travel agency to help plan your next trip. Be sure to read the fine print, as some agencies are third-party websites and not direct vendors. If you're not sure where to start, Booking.com is your best bet for a smooth user experience and hard-to-beat offers on flights, hotels, and other travel arrangements.

What Is the Biggest Travel Agency?

Our choice for best overall, Booking.com, is known as an industry leader with listings for all major hotels, airlines, car rental companies, and more. It boasts more choices for accommodations per destination than any other site, and we found its interface to be user-friendly.

Are Online Travel Agencies Worth It?

This depends on your needs and priorities. The best online travel agencies certainly can save time by booking everything all at once. However, if you're someone who is good at haggling and enjoys the details of planning a trip, you might be able to find better deals by reaching out to hotels or other destinations and speaking to someone personally.

Is It Cheaper to Book Online Than With a Travel Agent?

Not always. A travel agent you know and trust should have the experience and connections to find deals that can match or surpass what you'll find online. Additionally, if something goes wrong, travel agents provide you with an actual person you can use as an advocate to correct the problem . But if you don't have access to a good travel agent, online sites still provide plenty of ways to streamline planning and save money .

We considered dozens of online travel agencies and narrowed down the options based on user experience, volume and quality of inventory, unique offerings and specials, and customer reviews. We also assessed travel companies’ environmentally and socially conscious policies.

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The 10 best online travel agencies in 2024

The top 10 online travel agencies.

  • Booking.com
  • Lastminute.com

Best online travel agencies for business travel

1. travelperk.

Main offerings and features:

  • Industry-leading travel inventory
  • Flexible booking with FlexiPerk
  • Safety alerts with TravelCare
  • Integrated travel policy & approval flows
  • Centralized invoicing
  • Easy & real-time expense reports
  • Carbon offsetting with GreenPerk
  • 24/7 fast customer support in target 15s
  • VAT reclaim
  • Integration with 3rd party tools , such as expense management or HR software like Expensify and BambooHR

Save time and money on your business travel with TravelPerk

2. sap concur.

Sap Concur homepage

  • Works with some of the biggest brands
  • Easy tracking and reporting of expenses for expense reports
  • Many connected apps, such as Uber and Airbnb for cars and hotels
  • One solution for a variety of business travel spending

Click below to compare both platforms’ features and benefits

CWT homepage

  • Ample integrations
  • Award-winning mobile app
  • Employee-centric travel management

Click below for a more detailed comparison between both platforms:

Best online travel agencies for leisure travel, 1. booking.com.

Booking.com_homepage

  • Intuitive booking tool and website
  • Flight + Hotel booking for easily planning trips with no cross-referencing travel websites
  • Simple car rental options and taxi hire
  • Available in over 40 different languages and offers over half a million properties across 207 countries
  • You can book experiences in your destination city to entertain you on your travels
  • Genius rewards program

Agoda_homepage

  • Simple interface and booking tool
  • Deals when making more than one booking
  • 38 different languages and offers a 24-hour, multilingual customer support service
  • Free cancellation within 24 hours of booking
  • Millions of reviews to help make your decision

3. Lastminute.com

Lastminute homepage

  • Filter hotels according to budgets, star ratings, guest ratings, board types, and more
  • ATOL protection on flight + hotel bundles
  • Flash sales for last-minute deals
  • Payment plans to spread out the cost of travel
  • Extra entertainment booking for your trips, like theatrical productions and day trips
  • Gift cards for gifting travel

Expedia homepage

  • Expedia rewards for hotels, cars, and more
  • Experienced support
  • Compare cruise lines
  • Big savings when booking flights, hotels, and car
  • Operates in nearly 70 countries and in over 35 different languages
  • Luxury travel options

Hotwire homepage

  • Book hotels, flights, cars, and bundles
  • 24/7 support
  • Lower prices on the app
  • Great last-minute deals for spontaneous travel

6. Bookmundi

Bookmundi homepage

Best online travel agencies for flights

1. skyscanner.

Skyscanner homepage

  • Super flexible booking filters
  • Cheaper flights and hotels than other OTAs
  • Price alerts for travel routes of interest
  • Easy-to-use booking tool and UI
  • Hundreds of location and currency options
  • One-way, return, and multi-city travel options

2. Kiwi.com

Kiwi.com homepage

  • Simple flight booking tool
  • Partnerships with Booking.com and Rentalcars.com
  • Discover deals anywhere with the option to open up your search
  • Easy-to-use app

How do online travel agencies work?

What are the advantages of booking through an online travel agency.

  • Access to comparison tools
  • Peer reviews to help you with your decisions
  • Flexible cancellation policies
  • All your travel in one place
  • Local flights and deals

Rewards programs

Comparison tools, peer reviews, flexible cancellation.

" "

Flexiperk: Cancel anytime, anywhere. Get a minimum of 80% of your money back.

One account for all of your travel needs, a local approach to global travel, wrapping up.

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Make business travel simpler. Forever.

  • See our platform in action . Trusted by thousands of companies worldwide, TravelPerk makes business travel simpler to manage with more flexibility, full control of spending with easy reporting, and options to offset your carbon footprint.
  • Find hundreds of resources on all things business travel, from tips on traveling more sustainably, to advice on setting up a business travel policy, and managing your expenses. Our latest e-books and blog posts have you covered.
  • Never miss another update. Stay in touch with us on social for the latest product releases, upcoming events, and articles fresh off the press.

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Social Connections

Meet a group of people who share your love of travel. Learn from locals. Forge friendships in the coolest places.

Independence

There's plenty of time built into our itineraries, plus optional tours, Choice on Tour excursions, and more. It's your trip, your way.

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You know what you want to see and do - let a team of experts handle all the details from the must-sees to centrally-located accommodations and local lessons.

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When you go, capture all those incredible moments, and use the hashtag #GoCollette so that we can share your joy!

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Featured Tours

Collette travelers choose from 160 tours across all 7 continents, as well as 5 travel styles including small group touring and destination spotlights. Check out some trending tours for inspiration on your next adventure.

Explorations

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A Taste of the Balkans featuring Croatia, Montenegro, Bosnia and Herzegovina & Slovenia

$3,649 pp* $3,999 pp.

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Majestic Cities of Central & Eastern Europe featuring Berlin, Prague, Vienna, Budapest & Krakow

$3,399 pp* $3,499 pp.

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Painted Canyons of the West featuring Utah’s Five National Parks

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Flavors of Portugal & Spain: featuring Barcelona

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Colors of Morocco

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Essence of France Paris, Provence & the French Riviera

$3,299 pp* $3,399 pp.

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America's Music Cities featuring New Orleans, Memphis & Nashville

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Wilderness of Southern Africa: Safari by Land & Water

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Discover Croatia, Slovenia and the Adriatic Coast

$3,349 pp* $3,699 pp, historical greenbrier featuring washington d.c. & williamsburg, old world sicily & malta.

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Spain's Costa del Sol & Madrid

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The Complete Guide to Booking Travel Online

What is an online travel agency, and what are the best sites and apps to use to search for hotels and flights we break it all down for you..

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The Complete Guide to Booking Travel Online

There’s a lot to navigate when researching and booking travel online.

Photo by Rawpixel.com/Shutterstock

My first travel adventure was to Venezuela. I booked the ticket with a travel agent over a pay phone. The agent searched a dozen flight itineraries over a few days, all so I could save $15.

Times have changed. Today, flight searches start online , often on your mobile device. Passengers book either directly with the airline or hotel or with online travel agencies. Rarely do we get on the phone. In fact, American Airlines and United Airlines charge $25 to make a domestic flight booking by phone. And pay phones hardly exist anymore.

So, what is the best way to book online? Here is our complete guide to online travel agencies, search tools, and the variety of booking options available on both mobile devices and desktops.

What is an OTA?

An online travel agency, or OTA, is a website or mobile app that allows users to search for and book travel services such as flights, hotels, car rentals, cruises, and activities. The booking is made directly with the online travel agency but confirmed by the service provider, such as an airline or a hotel. As a customer, your relationship is with the OTA.

What are the main OTAs?

Many online travel agencies nowadays are owned by two main companies: Expedia and Priceline. The Expedia Group is the largest online travel agency in the United States with 70 percent market share, according to travel data firm Phocuswright. Expedia Group operates Expedia.com , Orbitz, Hotels.com , Trivago, CheapTickets , Hotwire , Vrbo , and Travelocity .

Priceline is a major competitor to Expedia, with global revenues larger than the Expedia Group. The company owns Priceline.com, Booking.com, Cheapflights, Momondo, and Kayak—the latter two being metasearch engines (more on that below).

There are also independent newcomers such as Hopper (a mobile-only booking tool) and Kiwi.com (which allows you to book flights on air carriers that don’t normally have a commercial relationship).

Are OTA fares lower than booking directly?

Generally, no. The fares that are displayed by an OTA will be similar if not slightly more expensive when compared to an airline’s website. They’re usually only a few dollars higher or lower. The OTAs charge a booking fee to the airlines, and often that fee is passed directly to consumers. For example, Lufthansa tacks on an additional $18 to any booking made through an OTA for Lufthansa flights. The same flights are exactly $18 cheaper on the airline’s website.

Where you can score a good travel deal through an OTA is when booking a last-minute hotel and flight package. Many OTAs have cut agreements with airlines allowing last-minute travelers to access lower rates than are typically available when passengers book a flight alone.

Are all airlines available to be booked through OTAs?

No. Many OTAs do not display flights from some of the low-fare leaders. For example, Southwest and Allegiant flights are not available through OTAs; the same goes for Ryanair in Europe. And, earlier this year United Airlines threatened to pull out of Expedia altogether, only recently signing a multi-year agreement to stay in. The airlines would rather not lose any margin to online travel agencies in an already low-margin industry and would rather maintain a direct relationship with the customer.

Are smaller OTAs safe to use?

Expedia and Priceline are the two largest players in the online booking space, but there are dozens of independent OTAs, such as CheapOAir, OneTravel, JustFly, and SmartFares. Confusingly, you might actually stumble on ads for these OTAs while using Expedia or Priceline sites. That’s because the larger OTAs earn revenue through advertising, sending passengers to smaller OTAs and charging those OTAs for the favor.

Buyer beware: some of these lesser-known OTAs are masters at hidden fees. For example, a flight search on JetBlue allows for free seat selection in many instances. If you perform the same search on FlightNetwork, an independent OTA, and select a seat, you will be charged an additional $25—despite the fact that JetBlue doesn’t charge a seat selection fee if you book directly.

What if you need to change your itinerary?

Itinerary changes are often a pain. If your plans change, it won’t matter whether you’ve booked directly with an airline or with an OTA—you’re going to pay fees for the privilege, if you can even change your ticket at all.

For example, CheapTickets.com, which is part of the Expedia Group, charges $25 to change or cancel a ticket if that change is requested after 24 hours of making the booking—it is free if you do so within 24 hours of booking. However, the fees go up from there. JustFly, an independent OTA, charges a $75 fee for changes to domestic flights in addition to airline change fees, plus the difference in fare, for tickets that can be changed. For an international trip, the fee rises to $200. That means to change an international flight with Delta (which charges a $100 change fee) booked through JustFly, you’ll be assessed $300 in fees, plus the difference in fare. At that rate, you may as well book a new flight. FlightNetwork indicates in its terms of service that changes may incur a change fee but doesn’t specify what those fees are. That hardly makes the few dollars you saved by booking with the OTA in the first place worth it.

What is an OTA price match policy?

To assure travelers that they are getting the lowest fare possible, many OTAs have a price match policy. The rules vary and so do the benefits.

For example, if you book with Orbitz and find a less expensive flight, car rental, or activity on any U.S.-based website within 24 hours of your booking, Orbitz will refund you the difference you paid. And it works: I have personally found a flight in the same class, on the same airline, for the same origin and destination cities, and requested Orbitz to refund the difference of around $35. Within a few weeks, I received a check in the mail. A similar program applies for CheapOAir, but there’s a catch—the price difference must be found on a major OTA such as Expedia or Travelocity.

Expedia has a particularly good price match policy, but you have to pay extra for it at the time of booking. Expedia offers the price match option as an add-on that costs between $5 and $30 when you book. With the price match applied, if the airfare on Expedia drops between 120 days of the flight and up to six hours before the flight, Expedia will automatically refund you the difference in fare. Unfortunately, fares generally do not drop substantially as the travel date approaches, so while this might give you peace of mind, it’s probably not worth the expense.

How do Google Flights and other travel metasearch engines work?

Frequent fliers are likely familiar with websites such as Google Flights, Kayak, Momondo, or Skyscanner. On these websites, passengers search on the site but are redirected to the service provider to complete the booking, such as an airline, rental car company, or hotel.

Metasearch started with a product called ITA Matrix, which is a tool for searching airfares online but not for actually booking online. ITA Matrix allows for multi-city searching, such as setting two different departure or arrival airports, and for offering a calendar view of fares for easier comparison. That company was acquired by Google in 2011, and savvy travelers swear by it to help find the least expensive fares online. Most consumers are more familiar with Google Flights, which has gained traction more recently not least because it has the benefit of being displayed first in search results on Google.

Metasearch engines receive distribution fees from the airlines for sending traffic to the supplier websites. There are no additional hidden fees for using a metasearch engine because you’re booking directly with the airline or hotel.

A major benefit of the metasearch engines is their price tracking tool, which lets users know whether the displayed fares are low, average, or high for the flight, allowing travelers to make a more informed decision on whether to book a flight or not . Google Flights and Kayak, for instance, both have price tracking tools.

Why not just book directly?

The airlines would definitely much rather you book directly with them. Over the past five years, they have gotten much better at marketing and selling their product directly to consumers online and through mobile sites and apps. But in the past, they weren’t so good at it. In fact, Delta, Northwest, United, American, and Continental got together to invest $145 million to launch Orbitz in 1999 to counter the threat from Expedia. Now Orbitz is owned by Expedia.

The airlines also try to encourage customers to book directly so that they can maintain a closer relationship with them. It allows carriers to connect bookings with loyalty programs and create special offers and discounts catered to individual passengers.

There is another benefit to booking directly. The U.S. Department of Transportation requires carriers to hold a reservation at the quoted fare for 24 hours without payment or allow a reservation to be cancelled within 24 hours without penalty, so long as the booking is made at least seven days before travel. The law applies, however, only to U.S. and foreign air carriers that have websites marketed to U.S. consumers. This means that, in theory, an online travel agency does not have to offer such a policy, although most OTAs do.

What are the options for booking on your mobile device?

Airlines and the major OTAs all have apps to help you book and manage your trip on your mobile device, but their functionality is lacking compared to these websites’ desktop editions. For example, Expedia’s app doesn’t allow you to view flights on a month-view calendar. Kayak has an app with more bells and whistles and a better user interface, including a month-view calendar with color-coded pricing. It also has a handy “augmented reality” function to help you see if your carry-on bag will fit in the overhead bin (a feature originally developed by KLM). Point your phone’s camera at the luggage, and it’ll give you the dimensions.

While apps are improving and gaining in popularity, you still might find it easier to locate the best deals on flights and hotels by using your desktop, where you can have multiple tabs open and have all the available search tools at your disposal. Apps are fine for booking directly with an airline once you know which flights you want to book.

If you’re determined to use your mobile device, you may want to look into Hopper. Hopper is a mobile-first flight booking tool that has a solid price prediction tool. You can research travel options and book directly on the app. Another benefit of Hopper: Of its team of 300 employees, nearly half are dedicated to customer support and are based in Canada versus some OTAs and airlines that outsource much of their customer service further afield.

The bottom line?

Like many travelers, I enjoy a flight deal as much as the next person, but I also don’t like any added hassle. I typically start my travel searches using the ITA Matrix or Google Flights to get a general sense of the fares. It helps to know what is a good deal and what is expensive for a particular route. I do my research, typically on a desktop computer. When I’m ready to book, I’ll book directly with the airline. I’ve found that customer service is better when booking directly with the service provider. But I’ve also saved money by using OTAs and have booked with them, too. Whichever way you choose to book, you can be safe in the knowledge that finding and purchasing travel online is a lot easier today than searching for a deal with a travel agent on a pay phone.

>> Next: How to Get the Best Last-Minute Travel Deals

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Top online travel agencies

Based on Cloudbeds’ data gathered from thousands of customer properties between 2021 (the benchmark used in our last report) and 2023, we’ve seen a remarkable pace of recovery for OTAs. While top OTAs like Booking.com, Expedia, and Airbnb have held onto their spots as the highest-revenue generating OTAs, we saw China’s Trip.com rise two spots, indicating the return of Asian travelers to the market. Here are the highest revenue-generating OTAs of 2023.

Highest revenue-generating OTAs

1. booking.com.

Booking.com is one of the largest and most popular travel websites in the world, with over 1.5 million nights booked every day. Its website and mobile apps are accessible in 43 languages and feature over 50 million verified guest reviews of properties in 200+ countries. Its parent company, Booking Holdings, includes OTA brands and metasearch engines such as Priceline.com, KAYAK, Agoda, Rentalcars.com, OpenTable and more.

Expedia.com is the flagship brand of Expedia Group, which includes 200 travel booking websites, including Hotwire, Orbitz, Trivago, and Travelocity, serving 75 countries in 35 languages with over 600 million monthly visits. The website includes searches for all types of accommodations, as well as booking flights, car rentals, cruises, and vacation packages. By activating the Expedia connection, properties will broadcast their inventory on Hotels.com, Wotif, and many other channels.

Airbnb is known for providing access to unique accommodations around the world, with the vast majority of properties located outside of main hotel districts. While the company continues to expand into hotel room inventory following its acquisition of HotelTonight (known for booking last-minute lodging), its community expects a certain type of experience. Namely, something that is less cookie-cutter and more oriented to the local vibe.

4. Hostelworld

HostelWorld is a leading OTA for hostel-focused accommodations worldwide, with 12+ million guest reviews. Their inventory also includes hotels, B&Bs, and other budget accommodation types. Hostelworld aims to be a leader in social travel via its online booking options and mobile app, addressing the needs of guests who want to make connections with others as they experience the world around them. Their app and website operate in 20 different languages.

Agoda was founded in 1998 and later acquired by the Priceline Group (now called Booking Holdings) in 2007. Agoda’s website is available in 38 languages and focuses on listing all types of properties. It’s currently one of the leading online travel booking sites for the Asian market but is pushing into the US, India, and European markets.

6. Trip.com

Trip.com is China’s leading provider of travel services including reservations for accommodation, transportation, tours, and corporate travel. Founded in 1999, the company owns and operates several other OTAs and aggregators, including Trip.com, Skyscanner, Qunar, and Ctrip. 

7. Hotelbeds

By connecting to Hotelbeds, will gain unrivaled exposure to the travel industry’s largest network of B2B buyers, including more than 71,000 tour operators, travel agents, airlines, and loyalty & points schemes which can be great for business travel. 

With over 2 million bookable vacation rentals, Vrbo caters to a diverse range of needs and preferences, offering everything from cozy, intimate cabins for romantic getaways to spacious, well-appointed villas suitable for large family reunions or group vacations.

9. Traveloka

Based in Indonesia, Traveloka is one of Asia’s largest online travel agents. Traveloka lists hundreds of thousands of properties across Southeast Asia, Australia, and around the globe. The company also provides lifestyle products and services, such as tickets to attractions, activities, car rentals, and restaurant vouchers.

10. Despegar/Decolar

Despegar/Decolar is a leading online travel company in Latin America, with Despegar functioning as the global brand and Decolar representing the brand in the Brazilian market. Their marketplace operates across 20 markets and offers a broad suite of travel products in the region, including airfare, hotel bookings, travel packages, and other travel products to a large customer base.

Highest revenue-generating OTAs by country

Based on Cloudbeds data, we’ve highlighted the OTAs that are generating the most revenue for our customers in leading travel destinations. 

Hostelworld has moved up on the list across multiple countries, demonstrating that demand for hostels (jumping 5 spots in Thailand and the Philippines), shared accommodations, and experiences is back. In addition, we can see the return of Asian travelers as Agoda and Trip.com rise in North America and make their first appearance on Latin American lists. 

Top 10 OTAs in the U.S

  • Booking.com
  • Hostelworld 
  • Agoda 
  • HotelTonight 
  • Hotelbeds 

Top 10 OTAs in Canada 

  • Booking.com 
  • Expedia 
  • Dorms.com 
  • Mrs & Mrs Smith
  • Tripadvisor

Top 10 OTAs in Mexico

  • Hostelworld
  • Despegar/Decolar 
  • PriceTravel
  • Mr & Mrs. Smith

Top 10 OTAs in Spain

  • Keytel 
  • Mr & Mrs Smith

Top 10 OTAs in other countries 

Learn more about the top revenue-generating OTAs around the world in our Big Book of OTAs, including:

  • Philippines

Highest niche revenue-generating OTAs

What are niche otas.

Niche OTAs are online travel agencies catering to specific audiences and travel needs. Many niches exist today, including OTAs for skiers, campers or glampers, adventure travelers, luxury travelers, and more.

Niche platforms can be the best online travel agencies as they are built to target more specific guest segments. Once you identify what guest segments make sense for your property, you can look into local partnerships to expand your offerings to provide a more tailored experience that complements your guests’ travel plans. For example, if you have a property close to the beach, you can find local surf instructors to partner with and offer lessons through your booking engine to attract surfers. When the guests check in, you can show them where the best surf is in town to improve the guest experience.

After a guest’s first trip is booked through a niche OTA, the guest will likely forego OTAs for their next trip in favor of booking directly on the hotel website. Niche OTAs are an essential part of any property’s online distribution strategy as they build loyalty and encourage direct bookings.

In the niche OTA market, many new channels have emerged over the past few years, especially surf & sport OTAs and luxury OTAs.

Highlighted niche OTAs surf & sports 

The global surfing tourism market is predicted to grow at a compound annual growth rate of 6%, from 9.5 billion USD in 2022 to 17.1 billion USD by 2032. Travelers are increasingly looking for unique experiences, many tailored to specific activities like surfing, and seek out properties that cater to their needs. Today, the top revenue-generating Surf & Sport OTAs include:

Thermal offers a handpicked collection of the best surf trips in the world, with a focus on amazing guides who create one-of-a-kind, authentic experiences.

Good Story has an inventory of surf hotels and internationally recognized surf schools and camps for both novice and experienced surfers. 

Surf Holidays provides unique places to stay with quality local surf instruction to deliver the surf holiday of a lifetime on some of the best breaks in the world. 

Luex Surf & Snow Travel connects travelers with operators/ suppliers of once-in-a-lifetime sports travel experiences and products.

KiteSurfHolidays.com specializes in kitesurfing holidays, including accommodations and kitesurfing schools.

Highlighted niche OTAs luxury

In May 2023, Deloitte reported that the luxury travel industry had rebounded to pre-pandemic levels and is currently thriving, with a global market value of 1.2 trillion USD. Bookings at five-star hotels rose 19% over the first three quarters of 2021, and luxury travelers are more keen than ever to experience “Instagram-worthy” experiences in unique and remote locations. 

The following OTAs cater to travelers looking for luxury accommodations:

Mr & Mrs Smith includes a collection of carefully curated hotels that are first anonymously evaluated and visited by staff. This exclusive OTA works on an invitation-only basis. 

Prestigia is made up of hand-selected quality and unique hotels from all over the world. This OTA offers the best price guarantees, promotions, and exclusive offers. 

icastelli.net luxurious, historical, and unique high-level hotels are the property types found on this OTA. Collections include exclusive boutique hotels, golf hotels, spa hotels, and more.

i-escape provides unforgettable travel experiences, including eco-retreats, safari lodges, and boutique hotels. Also included is an award-winning booking system with a direct dialogue between guests and property and free advice from travel consultants. 

Tablet Hotels the official hotel selection of the MICHELIN Guide. This OTA showcases hotels that provide meaningful experiences to guests, regardless of budget. 

Spotlight – LGBTQIA+ OTAS

The global LGBTQIA+ travel market is valued at over $568.5 billion USD annually . While many countries have become increasingly welcoming to the queer community, discrimination is still prevalent today. A Booking.com study revealed that 58% of LGBTQ+ travelers face discrimination while traveling, and 41% canceled a trip within the past year after seeing their destination wasn’t LGBTQ+ friendly. 

 OTAs like ebab have emerged to offer safe and friendly accommodations to the LGBTQIA+ community.

Top OTAs by property type

Our data shows that while the top global OTAs dominate across almost all property types, some OTAs offer more opportunities for specific property types.

Channels such as Hostelworld have traditionally been popular for searching for hostels, while channels such as Vrbo and Airbnb have catered to vacation rentals. However, we’ve seen that our hotel customers are increasingly adopting Airbnb as part of their channel mix. Airbnb welcomes hotels that have a unique, independent environment and style.

Download our Big Book of OTAs to see the list of the five most popular channel connections by property type, including:

  • Most popular channel connections for Hotels & Boutiques
  • Most popular channel connections for Hostels
  • Most popular channel connections for Vacation Rentals
  • Most popular channel connections for Bed & Breakfasts

The Big Book of OTAs

  • First name *
  • Last name *
  • Property Name *
  • Property Type * Property type* Hotel Bed and Breakfast Hostel Apartment Groups Vacation Homes Alternative Accommodations
  • How many listings do you have?
  • How many Addresses does your business have?
  • Language for your demo * English
  • Increase revenue
  • Delight guests
  • Streamline operations
  • Property Name
  • Property Type Property type* Hotel Bed and Breakfast Hostel Apartment Groups Vacation Homes Alternative Accommodations
  • Postal Code
  • Language for your demo English Spanish Portuguese Franch Vietnamese Japanese Thai Italian
  • Cloudbeds Hospitality Platform
  • Cloudbeds Websites
  • Ambassador Program
  • Terms of Service
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Web Beacon

Best online travel sites 2022

Use the best online travel sites to plan your trip ahead of time so you can enjoy your time away.

Best Online Travel Sites

  • Buying advice
  • Testing process

The best online travel sites are wonderful not only plan your next trip for peace of mind, they're also a fun way to get excited ahead of your next adventure. You can simply go to one site and plan most of your trip's main parts from flights and hotels to rental cars and excursions. If what you're after is just hotel bookings, check out our list of the best hotel booking sites .

While what many of these sites offer is similar, it's the way in which they do it which is important. The last thing you need is a stress-inducing website when planning to go away to relax and unwind. So we've reviewed the best sites based on their price, of course, but also on the way they work, with the ease of use and clarity as important features. We also checked to make sure you won't suffer any extra charges added on top at the last minute. Plus, we took rewards schemes into account, which could help you save money upfront or in the longer term if you use some sites more than once.

With all that in mind, these are the very best online travel sites out there right now.

The best online travel sites

1. expedia.com: best online travel site overall .

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Expedia is a big name in online travel sites and hotel booking services and owns many popular sites like Hotels.com and Hotwire.com. We're fans of the original, though, thanks to its clean and straightforward to use interface. Hit the packages section of the site, and you can add up to five connecting flights, choose to add accommodation for all of or only part of your trip, and tag on car rentals too. 

It's all suitably well laid out, and it only takes a few seconds to start putting together your itinerary. However, we do wish there were a few more options for filtering out accessibility issues. Still, for most people, Expedia.com has everything they'll need, and there's even the option of a cruise too if you fancy it. It's as aspirational to look at as it is useful to, well, use and there are extra discounts for booking multiple parts of your vacation with the site. A Things To Do section rounds off the site's bid to help you plan your entire trip in one place.

2. Booking.com: Best for ease of use

Booking.com.

Booking.com is a giant in the world of holiday bookings and not only offers over half a million properties in more than 207 countries but also offers flights and car rental services too. As such you can do it all from this one spot which makes it a very easy-to-use option. That said, there is a lot going on, and the user interface can be a little overwhelming at times. 

But with a superb rewards program, it is a great option that encourages you to keep coming back, making it easier to use as you become accustomed. You can even sort your taxi hire from this site meaning there is very little to think about when you get traveling as it's all been planned ahead of time. You also don't have to pay a booking fee on lots of hotels, allowing you to remain flexible – ideal if you're traveling about a lot on your journey.

3. CheapTickets.com: Best for finding things to do 

Cheaptickets.com.

CheapTickets is another site acquired by Expedia, but it does things a little differently. You can easily add on flight, hotel, and car or any combination of the three for package deals, although multiple flights are under a different option. So far, so Expedia (if less intuitive), but you can also clearly purchase event tickets from the site, which is far more useful if you want a one-stop-shop place to buy your trip. It's something other sites provide, but CheapTickets is that bit keener to entice you into the process, even if the site itself is a little cheesier looking than others. 

There's also the site's Vacation Value Finder, which lets you tweak how much you're willing to spend and what you're looking for from a vacation before making some fun suggestions. It's perfect for finding a last-minute deal if you don't have your heart set on one place. Students will also appreciate a section dedicated to them with extra discounts once you verify you're a student. All in all, it's a great varied site for numerous different needs. 

4. Priceline.com: Best for user reviews 

Priceline.com.

Priceline is a big deal in the online travel site world for a good reason. It's effortless to use with options available for flights, cars, hotels, or any combination of the three. It's mildly annoying that Priceline's super cheap Pricebreaker deals don't extend to bundles, so you won't get an incredible bargain like you would if you booked separately. However, combining the set is still a worthwhile deal with discounts offered for the more you bundle together. 

One thing we really appreciated is that every hotel we looked at had dozens of reviews, and they're all from verified customers. It takes seconds to gain a reasonably accurate picture of what to expect from wherever you're considering booking. That's the perfect peace of mind when you're booking online, and you can't be sure of what you're getting without user reviews backing hotel statements up. Clearly laid out, you can focus on enjoying rather than worrying. Finally, Priceline is keen to make its VIP scheme easily accessible with straightforward discounts offered to you over time -- something that not all sites so clearly highlight. 

5. Kayak.com: Best for aggregated results 

If you're short on time, Kayak is pretty useful. That's because you simply enter where you want to go, and it aggregates results from multiple different sources. While it means you never book directly with Kayak, it does mean you get results quickly and without having to search around yourself, even if you will feel a bit overwhelmed with adverts while you search. 

The site itself looks a little basic, but under the hood is a surprising number of different filters (although no accessibility ones to speak of) and all the critical information you could require, although obviously you'll be sent to another site for the full details. The site also has a deals section, which has some great bargains for things you can do once you reach your destination, along with cheap car rental deals. It might not be pretty, but if you simply don't want to do the groundwork yourself, Kayak has you covered. It can be a real time-saver, and we reckon it's particularly useful if you're mostly researching possible trips in the future and want rough price estimates. Just watch out for the fact you can’t bundle in car rental deals. 

6. Hotwire.com: Best for renting properties 

Hotwire keeps things straightforward. All you need to do is enter what you're looking for, and a somewhat dated interface tells you what's available. It's not as pretty as some sites, but we really liked the extensive property type filters available. Want to stay on a houseboat or in a chalet at your destination? Hit the relevant filter, and you can find out if that's an option in the locale. That might not matter if your heart is set on a hotel, but it's a nice bonus even amongst the awkward site layout. 

Elsewhere, it's mostly business as usual, but that's no bad thing. Well laid out discounts are available to compare reasonably quickly, and most locations have plenty of reviews. If you feel like tracking down specific deals, you can do that too, with the site keen to offer up discounts to central locations if you're not quite sure where you'd like to visit next. It feels like the site needs updating when you compare it to its rivals, but it works well and speedily enough.

7. Agoda: Best for private home rental in Asia 

Agoda is a great option if you want to look for accommodation that isn't a hotel as this specializes in offering apartments and private rentals. In fact, there are dedicated market managers that work on finding properties, especially in Asia. As such you can find unique destination rentals at decent rates and should you change your mind there is a helpful 24-hour free cancellation policy in place. 

Everything is very easy to use and if you want to make more than one booking you can make great savings. Customer support is also a plus, as there is a 24-hour multilingual customer support service available when booking. With millions of reviews, Agoda makes finding a property very easy with a feeling of trust that can offer great peace of mind.

What to look for in an online travel site

Booking Travel Packages Travel packages can let you combine flights, hotel reservations and car rentals together for a better deal than booking separately. Some companies, like Priceline, pick hotels and flights for you, to get you to your destination for the lowest price. Other companies let you mix and match flights, hotels and car rentals to fit your schedule.

Booking Airfare One of the biggest reasons for searching on a travel site is to find cheap airfare. While there are dozens of airfare-specific websites, travel sites also give you the option to add hotel stays and car rentals. The best travel sites combine flight information from over nine different airlines and let you sort flights by price, number of stops, duration and flight class.

Booking International Travel Finding airfare for international travel is the easiest part of booking an overseas trip. AirGorilla helps you find accommodations and rent GPS units with your rental car, so you can find your way around. Often, sites will recommend hotels that are far from your actual destination or event. Searching for reservations on a site that gives accommodation recommendations will help you schedule an international trip with less stress.

How we tested the best online travel sites

We looked at how easy each site is to use during our testing, such as how quickly the site loaded and how easy it was to find what we were looking for. We considered whether the site felt cluttered with adverts or seemed like a dated interface. We also looked at how easy it was to find Contact Us pages, price guarantee information, and any kind of special deals section. 

We also considered how easily bundle deals could be arranged and how extensive they were and any potential discounts tied to them. We checked filter options to see how flexible and easy it was to look up different needs along the way.

We looked at trips between Los Angeles and Miami, Paris to Lisbon, and New York City to Los Angeles during testing. We also looked at lesser-known routes to see if they were also catered for appropriately.

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Jennifer Allen

Jennifer has been freelancing for over 10 years. In the past, she's written about all things tech and gaming wise for outlets as varied as The Independent, Playboy, Eurogamer, and TechRadar. In her spare time, she spends far too much time watching films, attempting to train her pet guinea pigs, and mastering making the perfect burrito.  She's a full time freelancer, but a regular tech news contributor to Top Ten Reviews.

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The Pros and Cons of Booking Through Online Travel Agencies

Carissa Rawson

Many or all of the products featured here are from our partners who compensate us. This influences which products we write about and where and how the product appears on a page. However, this does not influence our evaluations. Our opinions are our own. Here is a list of our partners and here's how we make money .

You’re likely already familiar with online travel agencies, even if you don’t travel often. These companies — such as Priceline , Expedia and Orbitz — act as intermediaries between you and a travel provider.

Booking your travel through an OTA can be a good idea in some circumstances, but you’ll want to be wary of its pitfalls. Let’s take a look at the pros and cons of online travel agencies, so you’ll know what to use to book your next vacation.

Pros of booking through online travel agencies

There are certainly advantages booking through online travel agencies, though you’ll find different experiences whether you’re using public OTAs — such as Kayak — or private ones like those offered by your card issuer, such as the Chase's travel portal .

✅ It may be cheaper

When searching for flights online, you may see different prices for the same routes that vary across websites. Although it may be a result of fare type — for example, some search results may not clarify that a fare is basic economy rather than main cabin or economy — other times, the difference comes down to competition for your business.

Online travel services will often offer slightly lower prices on flights in an effort to entice you as a customer. This is true for both hotels and airlines.

» Learn more: Best credit cards for online travel-booking websites

✅ It can earn you more rewards

Have you ever heard of shopping portals ? By logging into a shopping portal, you can earn rewards for purchases made with many online merchants. Some hotel chains, such as Hilton , Marriott and IHG , can be accessed through shopping portals while still booking directly on the hotel website. In this way, you can earn rewards with the hotel directly as well as with the shopping portal.

The same isn’t true for shopping portals and most airline sites. However, many public online travel agencies are accessible through shopping portals, which can then earn you rewards for airfare bookings. By opting to book in this way, you’ll be able to earn points or cash-back rewards through the shopping portal that you’d otherwise miss.

Some card issuers will also reward you heavily when using their online travel services. Clear examples of this can be seen with Capital One and Chase. With the Capital One Venture X Rewards Credit Card , for example, you’ll get 10 miles per dollar spent on hotels and rental cars booked through Capital One Travel .

The Chase Sapphire Reserve® is similar. With this card, you can get 10 Ultimate Rewards® points per dollar spent on hotels and rental cars booked through Chase's portal.

While these numbers are high, it’s important to remember that there are trade-offs when booking through an OTA rather than directly with a hotel or airline. We’ll get into that a little later.

Online travel agencies offered by your card issuer may not feature the same prices as booking directly; you’ll want to compare these before committing to a purchase.

Some card issuers will go so far as to give your points more value when redeeming through their online travel agencies.

This is true with the Chase Sapphire Preferred® Card . When redeeming points on Chase's travel portal, you’ll get 1.25 cents in value per point rather than 1 cent elsewhere.

» Learn more: How much are your airline miles and hotel points worth this year?

Cons of booking through online travel agencies

There are several downsides when it comes to using online travel services for booking travel. It mainly comes down to the fact that travel providers prefer that you book directly with them — and offer more perks to woo your business.

❌ It can be harder to change a booking

Ever needed to change a flight after it's booked? No matter the reason, attempting to alter or otherwise cancel a flight can be a hassle — especially if you’ve booked through a third party.

Generally speaking, rather than offering you direct assistance, both hotels and airlines will recommend you contact the online travel agency you’ve booked with in order to make any changes.

While you may be able to make changes or get refunds with the travel agency, airlines and hotels can — and will — offer much more flexibility when you’ve booked with them directly. You may also be subject to additional fees charged by the online travel agency, which can erase any savings you’ve received.

❌ You may not receive elite benefits

This is the real kicker for anyone wanting elite status. Although airlines will almost always recognize your elite status and allow you to earn miles even for bookings made through an online travel agency, hotels and rental car companies will not.

This is especially important for hotel chains. Earning elite status with hotels generally relies on elite night credits. Although these can be earned in a variety of ways — including having complimentary status by holding certain credit cards — the main method of acquiring elite night credits is by spending nights in hotels. Rooms booked through an online travel agency do not count toward elite status as elite night credits.

Additionally, you will not receive any of the benefits of your existing elite status if your booking is through a third party. This can mean the loss of perks such as room upgrades, complimentary breakfast and even free Wi-Fi.

» Learn more: The best airline and hotel rewards loyalty programs this year

❌ It may be more expensive

Did you know that many hotel chains have best price guarantees? Hyatt, Hilton, Marriott and IHG all have a guarantee that’ll give you either points or a discount if you find a better rate elsewhere.

These guarantees are generous; Hilton, for example, will match the rate and then discount it by a further 25%.

Although you’ll need to file claims for these guarantees and they face limitations — such as a 24-hour window from when you made the booking — you can save a lot of money on your stay if your request is approved.

Online travel agencies can be hit or miss

There are two sides to every coin and this is no different, as there are several benefits and limitations of online travel services. Depending on your needs and loyalty program status, you’ll want to choose whether to book directly with a travel provider or rely on OTAs to do the job for you.

Booking travel through credit card portals from issuers like Chase and Capital One can earn you big rewards. But if you anticipate altering your travel plans or aim to earn elite status instead, booking directly is the way to go.

How to maximize your rewards

You want a travel credit card that prioritizes what’s important to you. Here are our picks for the best travel credit cards of 2024 , including those best for:

Flexibility, point transfers and a large bonus: Chase Sapphire Preferred® Card

No annual fee: Bank of America® Travel Rewards credit card

Flat-rate travel rewards: Capital One Venture Rewards Credit Card

Bonus travel rewards and high-end perks: Chase Sapphire Reserve®

Luxury perks: The Platinum Card® from American Express

Business travelers: Ink Business Preferred® Credit Card

Chase Sapphire Preferred Credit Card

on Chase's website

1x-5x 5x on travel purchased through Chase Ultimate Rewards®, 3x on dining, select streaming services and online groceries, 2x on all other travel purchases, 1x on all other purchases.

60,000 Earn 60,000 bonus points after you spend $4,000 on purchases in the first 3 months from account opening. That's $750 toward travel when you redeem through Chase Ultimate Rewards®.

Chase Freedom Unlimited Credit Card

1.5%-6.5% Enjoy 6.5% cash back on travel purchased through Chase Travel; 4.5% cash back on drugstore purchases and dining at restaurants, including takeout and eligible delivery service, and 3% on all other purchases (on up to $20,000 spent in the first year). After your first year or $20,000 spent, enjoy 5% cash back on travel purchased through Chase Travel, 3% cash back on drugstore purchases and dining at restaurants, including takeout and eligible delivery service, and unlimited 1.5% cash back on all other purchases.

$300 Earn an additional 1.5% cash back on everything you buy (on up to $20,000 spent in the first year) - worth up to $300 cash back!

Capital One Venture Rewards Credit Card

on Capital One's website

2x-5x Earn unlimited 2X miles on every purchase, every day. Earn 5X miles on hotels and rental cars booked through Capital One Travel, where you'll get Capital One's best prices on thousands of trip options.

75,000 Enjoy a one-time bonus of 75,000 miles once you spend $4,000 on purchases within 3 months from account opening, equal to $750 in travel.

sites for travel agencies

Best Travel Sites

CheapOair logo

Read our guide to research and choose the best travel site for you. Travel sites offer discounts, price guarantees and guides that help travelers book with confidence. You may find that you can get a great deal by visiting multiple sites, or you might find one that has all the options you need.

  • Our recommendations are based on what reviewers say.
  • 4,410,481 reviews on ConsumerAffairs are verified.
  • We require contact information to ensure our reviewers are real.
  • We use intelligent software that helps us maintain the integrity of reviews.
  • Our moderators read all reviews to verify quality and helpfulness.

What features should you look for in a travel site?

Travel discounts.

Travel sites often offer discounts to attract more customers. Investigate these common options to make travel services affordable.

  • Bundled discounts: Take advantage of bundled discounts if you need flight, car rental and hotel reservation services.
  • Mobile app discounts: Using a travel site's mobile app may give you access to exclusive discounts on hotels, air travel, car rentals and other services.
  • Membership discounts: Use membership discounts to save money on travel services and reservations.
  • Loyalty rewards: Look for loyalty programs that will reward you when you book travel services through that website.

Booking services

Many travel sites partner with airlines, hotels, rental car agencies and other companies so customers can book all the services they need in one place.

  • Flights: Search flights from hundreds of domestic and international airlines.
  • Accommodations: Find accommodations at hotels and resorts or even private short-term rentals.
  • Rental cars: Compare rental car options to get the car you want at a reasonable price.
  • Vacation packages: Vacation packages bundle several services together to make booking a trip convenient and affordable.

Travel guides

Guides published by travel sites can help you choose destinations and activities that will make your trip more enjoyable. Some travel guides may match your needs more than others.

  • City guides: With city guides, you can get an overview of destination cities. They usually focus on urban areas like New York City, London and Paris, but some include smaller places, too.
  • Hotel reviews: Use hotel reviews to learn about what other people encountered during their travels. Some reviews are written by experts, but others are written by travelers who want to share their experiences.
  • Restaurant reviews: Restaurant reviews will help you choose eateries that offer good services as well as excellent foods.
  • Activities and events: Reading about activities and events can help you decide when you want to visit a city and what you will do once you reach your destination.

Price guarantees

It can be hard to commit to one website when you know how many deals are out there and how often they change. That's why many travel sites offer price guarantees.

  • Price matches: Price match guarantees ensure that you will get the lowest possible price even if another company has a cheaper offer. For instance, a site may lower its price if members find cheaper options from other companies.
  • Refunds: If you have already paid for your travel services, then many sites will issue refunds to match another company's price.
  • Rebates: Some travel websites will give you rebates that you can use on future services.
  • Payments: When you find a lower offer, some travel sites will pay you a small fee in addition to matching the competitor's price.

Convenience

Convenience is one of the most important features that a travel site can offer. The specific features that you get, however, will vary among companies.

  • Travel planning: Planning a trip is often easier when travel sites give you tools to review multiple offers and coordinate travel times.
  • Hotel comparisons: Tools to help you compare your options will make it easier for you to choose accommodations that are right for you.
  • Payments: Some sites provide travel information and offers, but you have to visit another company's website to pay for services. Others will let you make payments directly through their site.
  • Meta searches: By offering meta searches, a website can show you offers from a wider range of companies. That makes it more convenient for you to compare offers to get the best possible price.
  • Convenience fees: Some travel sites earn money by charging convenience fees when visitors book or pay for services online. Others collect money from service providers like airlines, hotels and rental agencies.

Mobile apps

Many travel sites have developed mobile apps that give travelers secure access to their online accounts. Look for companies that offer these and download the apps before going on your trip.

  • Planning: Mobile apps make it easy for travelers to make new plans even while they are on their trips.
  • Itineraries: Using a mobile app to review your travel itinerary will help ensure that you experience everything you wanted during your trip.
  • Payments: Mobile apps are often the most secure way to pay for services while traveling.
  • Guides: When you have spare time, use mobile travel guides to find interesting destinations near you.

What are the different types of travel sites?

Discount travel sites.

Discount travel sites gather deals from other companies to help travelers find lower prices on flights, car rentals, hotel rooms and other travel necessities. In many cases, customers cannot make reservations through the travel site.

Booking travel sites

Booking travel sites do more than just help people find travel services online. They also let them book services directly through the websites.

Vacation package sites

Vacation package sites let customers bundle travel services so they can qualify for bigger discounts.

Travel sites FAQ

Travel sites pull information from a variety of companies to create a comprehensive look at prices and options for travel. You can book flights, hotel rooms, rental cars and activities on travel sites and save money.

  • Book your trip dates for the offseason or the middle of the week.
  • Be flexible with your hotel's location. Often, a downtown hotel is more expensive than a location farther from the city center.
  • When using a travel site, consider bundling your airfare, hotel and car rental to get discounts.
  • Join hotel rewards programs.
  • Book using special rates (e.g., AAA, AARP, senior, government)

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Author reviews for travel sites

BookIt.com

BookIt.com is an online travel agency based in Panama City Beach, Florida. The company focuses on helping travelers find deals in the United States, Mexico and the Caribbean.

CheapOair

CheapOair was founded in New York City in 2005 to help travelers book flights, hotel rooms and rental cars. About 20 million people visit the website each month.

  • Exclusive deals : CheapOair can offer exclusive deals because it has agreements with over 450 airlines around the world.
  • Customer services : CheapOair has strong customer services and an extensive FAQ section to help users find the services they need.
  • Vacation packages : CheapOair bundles flights, hotels and car rentals to help travelers save money.
  • Price guarantee : The company offers a best price guarantee that will match lower prices offered by other travel sites.
  • Customer care : CheapOair's 24/7 customer service won the 2014 International Service Excellence Award.
  • IATAN and ASTA certified : Industry certifications tell consumers that CheapOair has met industry standards for quality and customer service.

TripAdvisor

TripAdvisor is one of the world's largest travel websites. It primarily relies on user-generated content to help travelers choose destinations and activities that interest them.

Booking.com

Booking.com is an Amsterdam-based company founded in 1996. Unlike most travel companies, it focuses exclusively on helping travelers reserve rooms.

Orbitz

Orbitz is an online travel website owned by Expedia Inc. It was founded in 2001 and acquired by Expedia in 2015.

Hotwire

Hotwire is a San Francisco-based company that helps travelers find discounted rates on a wide range of services, including flights, car rentals and hotel rooms.

Travelocity

Travelocity is a Dallas-based travel company owned by Sabre Corporation, a travel technology company that has been in business since 1960.

Hotels.com

Hotels.com is a website dedicated to helping travelers find lodging at hotels, motels and resorts. It lists deals from over 325,000 hotels around the world.

Priceline

Priceline is a Connecticut-based company that helps travelers find discounted rates offered by a wide range of travel businesses, including hotels and airlines.

OneTravel

OneTravel is a Pennsylvania-based travel website that was started in the mid-1990s.

  • Newsletter : OneTravel uses a daily newsletter to keep its members updated on the latest deals.
  • Hotels : Travelers can find discounts at over 84,000 hotels.
  • International travel : OneTravel books hotels in and flights to countries all over the world.
  • Business class flights : Travelers can specify that they want business class flights so they can focus on options that match their needs.
  • Rewards : OneTravel members earn points that they can use to lower the prices of flights, hotel rooms and rental cars.

CheapTickets

CheapTickets is an online travel company owned by Orbitz Worldwide Inc. Its focus is helping leisure travelers find rental cars, cruises, accommodations and airline tickets.

Expedia

Founded in 1996, Expedia is one of the oldest online travel companies. It was created by a team at Microsoft.

KAYAK

KAYAK is a search engine that connects travelers to services offered by travel agencies all over the world. It was founded in 2004 and acquired by the Priceline Group in 2013.

Jetsetter

Jetsetter is a members-only travel community that offers exclusive deals and insider guides to destinations all over the world. It was purchased by TripAdvisor in 2013.

trivago

trivago is a metasearch engine that helps people browse deals from over 900,000 hotels around the world.

Travelzoo

Travelzoo has connections to more than 2,000 travel and entertainment companies to give tourists access to fun activities as well as travel services.

Airbnb

Airbnb is a marketplace for people to list or find accommodations around the world. People list their homes or apartment online, and people rent them for a listed rate and time. The company was founded in 2008 in San Francisco, California, and now Airbnb has users and listings in over 65,000 cities in more than 190 countries.

Information in this guide is general in nature and is intended for informational purposes only; it is not legal, health, investment or tax advice. ConsumerAffairs.com makes no representation as to the accuracy of the information provided and assumes no liability for any damages or loss arising from its use.

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Travel Agency Websites: 15+ Inspiring Examples

Last Updated January 5 2024

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Written By Steve Benjamins

The best travel agency websites show potential customers why they need a travel agency to make a trip the best it can possibly be. Chosen website builders should make the user experience easy to navigate and ultimately, easy to get in touch with the agency.

Beautiful, high-end photography is also an absolute must that should give a sneak peek into some of the locations and trips they can create. A good travel agency website should advertise it’s specialties, be it luxury trips, more budget friendly options or corporate travel.

It’s important for those interested in hiring an agency to feel confident that the agency is a good fit for them, and that professionalism is at the forefront. After all, traveling is a financial investment and a travel agency should guarantee that the client investment goes smoothly.

Tip: Use ← and → arrow keys to browse.

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1. Pack Up + Go

Pack Up + Go is a travel agency that specializes in surprise vacations. Travelers fill out a survey about their travel preferences, budget etc. The travel agent will then plan every aspect of the trip accordingly. This type of vacation is perfect for those who love to travel and be spontaneous, but don’t like creative travel planning. It’s also a great way to explore new places without any preconceived notions or expectations.

2. The Global Nomad

Established in 2015, The Global Nomad is a full-service travel agency website that specializes in international travel. They offer a wide range of services, from booking flights and hotels to organizing car rentals. Their goal in the travel industry is to make international travel easy and accessible for everyone.

3. Avenue H

Avenue H is a comprehensive travel agency that provides it’s members with exclusive luxury trip planning. The travel agency website features a professional design and offers a ton of unique trip options including both popular destinations and hidden gems for potential customers.

4. Allure Travel

Allure Travel is a full-service travel agency that specializes in creating custom travel experiences for its clients. Whether you’re looking for a romantic getaway, a family vacation, or an adventurous trip, Allure Travel can help make it happen. The travel site sets customers up with experienced agents that work to understand your travel goals and budget, and then create a personalized itinerary that includes everything from flights and hotels to activities and dining.

5. Explorateur Travel

At Explorateur, travel booking is about more than just ticking items off a list. They believe that travel should be a customized adventure, and aim to create the best adventure possible. They do this with a range of services to help form the perfect trip, from choosing the right destination to hotel booking and activities.

6. Huffman Travel

Huffman Travel is a full-service travel agent website with a beautiful homepage, featuring a slideshow and user-friendly design. The agency has a team of 20 different agents that are known for providing exceptional customer service when creating relaxing vacations, cruises and special events.

7. Roam Travel Company

Roam Travel Company is a professional agency that provides expert guidance and planning of services to luxurious locations around the world. This specific online travel agency website is one of the most attractive we’ve seen due to its homepage, design elements and intriguing slideshows that make you want to immediately book a trip.

8. Classic Travel Connection

Classic Travel Connection believes that one’s journey should be as rewarding as the destination. As a full-service travel business in Alabama, their team is dedicated to helping clients experience the world in all its wonders. Whether you’re interested in exploring ancient ruins or soaking up the sun on a sandy beach, they’ll work hard to create a custom travel itinerary that suits your needs.

9. Poe Travel

Poe Travel has been in the travel business since 1961. They have a massive amount of expertise to give their clients and continue to prove why hiring an agency to plan is always worth it. We love the travel agency website design for it’s unique landing page that grabs your attention. They also have a travel blog where you can read about and view some of the fabulous trips they’ve planned.

10. Earth + Ocean Travel Co.

Erin Lindeman is the travel agent and event planner behind Earth + Ocean Travel Co. She specializes in planning destination weddings, honeymoons as well as vacations in general and guided trips. Her bright and airy web design makes the user experience easy, and the high-quality photography creates a professional online presence.

11. Milk + Honey Travels

One of the best travel agency websites we found is Milk + Honey Travels, a boutique travel agency created by a world traveler named Bri. We love it’s design template, crisp typography and the gorgeous photography. Visitors will instantly get a feel for the passion behind the brand with it’s content, design elements and interesting travel blog.

12. Big Adventure Travel Company

The Big Adventure Travel Company plans excursions around the world that focus on experiencing culture on a global level. The photography and typography in this website template display a noticeable vibe that sets this website apart from others and the type of trips they thrive off planning.

13. Liberty Travel

The Liberty Travel agency website is a corporate agency that will professionally plan a wide variety of trips including group trips, honeymoons and family vacations. Additionally, they will organize guided tours and cruises for a truly custom vacation experience. This website builder template also has a direct booking site that immediately connects the travel agent with the trip chosen.

14. Ciao Bambino!

Ciao Bambino! is a full service travel agency website that provides expertise in family travel excursions around the world. They love to create lasting memories that build relationships and experiences that will never be forgotten. Families can plan the trip of their dreams that will fit into the appropriate pricing, age-range and activities.

15. United Travel Visa

The United Travel Visa company has over 10 years of professional experience. This travel agency assists with travel, visa applications and obtaining them quickly and has a great reputation for doing so. The website displays testimonials from previous customers that the travel business has served successfully.

16. Alphabook

Luxury vacations and exciting activities are Alphabook’s expertise within the travel business. Traveling around the world, by private jet or yacht are a couple of high-end trips they might plan. The website template offers simple functionality for potential customers and includes attractive photography, easy to read typography and pricing information on their memberships.

17. Custom Travel

Custom Travel Agency is located in Victoria Texas and has been in the travel industry for more than 20 years. They are certified specialist in coordinating Sandals getaways, family trips to Disney and much more. Customer reviews are included in the website template that showcase their professionalism, as well as easy access to contact information and social media plugins.

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The 10 Best Group Travel Tour Companies for 2023

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Caroline Morse Teel

Caroline Morse Teel is the Managing Editor for SmarterTravel Media. Follow her adventures around the world on Instagram @TravelWithCaroline.

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For those truly epic, once-in-a-lifetime destinations, you want to leave your itinerary to the experts. Whether your dream is to see the Big Five on an African Safari, trek tall mountains, explore European cities, or something even wilder, a group tour is the easiest way to do it.

However, picking the wrong group tour company is the quickest way to ruin your trip. Make sure you choose a tour company that aligns with your goals and travel styles. Do you want an intimate group tour or do you prefer to make lots of new friends in a big group? Does the price line up with what you like (luxury vs. budget)? Is the itinerary going to all the places you want to see? 

We’ve done the research and found the very best group travel tour companies for 2023 for every type of traveler.

Best Overall Group Travel: Exodus Travels

Images of nature around the mountains and lakes of Slovenia as seen on the Exodus Travels' Lakes and Mountains of Slovenia walking tour

With trips on every continent, Exodus Travels covers anywhere on this planet that you could possibly want to go, from popular destinations like the Amalfi Coast to well off-the-beaten path adventures like Tajikistan. This award-winning group travel company boasts thousands of repeat customers who sign up for trips year after year (97% of past participants would recommend Exodus Travels to a friend). 

These small group tours operate with only around 12-16 people, and always feature experienced local leaders who can give you a unique insight into your destination. Exodus Travels caters to any type of travel style, including trips broken down by type of activity (think walking, cycling, multi-adventure, winter, or cultural) as well as type of traveler (family, age group, etc.). There are curated collections (coastal, “away from it all”, European wilderness, and trips of a lifetime) to inspire you, as well as self-guided options for when you want all the benefits of a group tour planner without the actual group. Looking for that special safari? Exodus Travels just partners with the African Wildlife Foundation to create carefully curated luxury adventures that go above and beyond the standard safari. 

Exodus Travels tours work for almost any budget, with options that range from affordable to premium. 

Top Trip: Explore under-the-radar Europe by foot on Exodus Travels’ Lakes & Mountains of Slovenia walking tour .

A Taste of the Sweet Life in Slovenia

Best Adventure Group Travel: World Expeditions

Groups of hikers walking and camping around the mountains of Kilimanjaro with World Expeditions

World Expeditions has been taking adventurous travelers to remote locations all over the world ever since its first group trek through Nepal in 1975. Today, World Expeditions offers active itineraries on every continent. Intrepid travelers can opt for trips themed around mountaineering, rafting, cycling, hiking, and more. 

World Expeditions aims to leave communities and places where they operate tours better than they found them. Trips are created using the company’s Thoughtful Travel Charter as a guideline, which emphasizes respect for the environment, sustainability, having a positive impact on local communities, protecting wildlife, and more. 

World Expeditions’ trips are capped at just 16 people to provide a good experience for participants, and there are no single supplements for solo travelers willing to share a room with someone of the same gender. 

Top Trip: Summit Africa’s tallest mountain on a fully-supported trek up Kilimanjaro on World Expeditions’ eight day trip up the beautiful Lemosho Route . 

Best Budget Group Travel: G Adventures 

People visiting famous sites around China with the G Adventures' China Express group travel tour

For travelers on a budget, G Adventures offers cheap group tours that make dream destinations accessible to nearly anyone. (Think: sailing the Galapagos for just $1,124 , criss-crossing India’s Golden Triangle for $559 , or spending 8 days in Bali for less than $800.)

G Adventures is one of the best tour companies for solo travelers as well, as most trips don’t have a single-supplement. You can choose to share a room with another G Adventures solo traveler, or pay extra to have your own space.

G Adventures keeps costs down by opting for cheaper hotels and local meals, and making certain activities optional (for an additional cost). Pick your travel style—options range from “basic” to more luxe tours run in partnership with National Geographic. Family tours, local living tours (featuring homestays), and wellness-focused tours are also available. 

Top Trip: G Adventures’ China Express trip is a great way to see the highlights of China if you’re short on both time and budget. 

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Best Educational Group Tours: EF Go Ahead Tours

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When you really want to learn about a destination, consider a group trip with EF Go Ahead Tours . EF is the world’s largest private education company, and the Go Ahead Tours arm capitalizes on the company’s relationships with local educators, historians, and tour guides to create group trips that take you deep into a destination. 

These small group tours generally cap at 38 travelers, and feature unique educational experiences. For a bucket list trip, EF Go Ahead Tour’s special event tours are particularly enticing, as they offer behind-the-scenes access to tough-to-plan trips like Oktoberfest in Munich or Cherry Blossom season in Japan. 

Intimidated by solo travel? EF Go Ahead Tours is a great option for solo travelers, since it offers designated trips for solo travelers , where everyone is traveling alone, making it less intimidating.  

Top Trip: Bring the tastes of Italy home with you on EF Go Ahead Tours’ Food & Wine: Piedmont & Tuscany tour (operated in partnership with America’s Test Kitchen), where you’ll learn how to make local dishes. 

Best Responsible Group Travel: Intrepid Travel

Shots from around Uganda's Bwindi Impenetrable Forest and accommodations provided by Intrepid Travel's Premium Uganda & Rwanda trip

Looking for a responsible group travel operator that focuses on bettering the communities and destinations they visit? Intrepid Travel is the world’s largest travel B Corporation, a certification for companies doing good. 

Intrepid Travel’s tours focus on sustainability, diversity, inclusion, and sustaining communities. The company has its own charity, The Intrepid Foundation , which has donated over 7 million dollars to over 130 community organizations. 

Intrepid Travel’s small group tours attract a wide range of travelers, but they are especially great for younger travelers, as they have a large number of trips designed for people aged 18-29 . (Other trips, including family-focused trips, are geared toward any age.)

Top Trip: Experience unforgettable wildlife encounters on Intrepid Travel’s Premium Uganda & Rwanda trip which includes time with the mountain gorillas of Uganda’s Bwindi Impenetrable Forest. 

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Best Private Group Travel: Kensington Tours

Aerial shots of various islands and coastlines around the Croatia and Dalmation Islands and shot of sailboat belonging to Kensington Tours

Whether your group consists of just two people or involves taking the entire extended family, Kensington Tours will take all the hassle of planning out of the equation. This private group operator creates personalized trips and itineraries tailored to your preferences, while their experts handle all the logistics and bookings. 

Plans are entirely flexible, and can even be changed while on the trip on a whim. Need some inspiration? Browse Kensington Tours’ travel ideas , to get some ideas for your next adventure. 

Top Trip: Sail around the stunning shores of Croatia and the Dalmation Islands on a private luxury catamaran on Kensington Tours’ fully customizable tour . 

Best Polar Group Travel: Chimu Adventures

Shots of the interior and exterior of the Ocean Adventurer ship and shots of nature around Antarctica as seen on the Chimu Adventures' Antarctica Fly Cruise

Whether you’re headed north to the Artic or south to Antarctica, Chimu Adventures has the perfect polar group trip for you. Chimu Adventures has some of the most variety for polar trips, with options to fly, cruise, or a combination of both to get to your destination.

For an ultra-unique Antarctica trip, Chimu Adventures offers cruises departing from Australia or New Zealand (most Antarctica trips depart from Argentina). Can’t stay long? Book one of Chimu Adventures’ scenic flights to Antarctica , which fly as far as the south pole in one spectacular 16-hour day.

Chimu Adventures is one of the cheapest group trips to Antarctica, with rates starting under $5,000.

Top Trip: If you’re pressed for time (or simply don’t have the stomach for the Drake Passage), Chimu Adventures’ Antarctica Fly Cruise will get you to the ends of the earth quickly and smoothly.

Program These Numbers Into Your Phones Before Traveling Internationally

Best Group Tours for Solo Travelers: For the Love of Travel

Collage of images from the For the Love of Travel Lapland Tour

Group tours can be a great way to meet new people, but they can sometimes skew on the older age range. If you’re between 25-39 and a solo traveler looking to meet new people, you’ll love For the Love of Travel . All participants on the trips are between 25-39, and according to the company, 80 percent are solo travelers—so you’ll make friends fast. Hoping to meet someone who will be more than just a friend on your next trip? Trips include a balanced number of “gal and guy spots” to ensure an even balance of genders within groups (and of course, non-binary genders are always welcome). 

For the Love of Travel offers weeklong (or longer) international trips as well as shorter weekender trips to nearby destinations like Mexico or Denver—perfect for people without a lot of vacation time.

Top Trip: Sleep in a glass igloo under the Northern Lights, go sledding with huskies, and warm up in traditional saunas on For the Love of Travel’s Lapland tour , already booking dates for 2024.

Best Biking Tours Group Travel: DuVine Cycling

Collage of shots from DuVine's Holland Bike Tour

Biking through the rolling hills of Italy or across the mountain roads of Chile sounds like a dream, but the logistics seem daunting (especially if you don’t want to haul all your own stuff from point-to-point). Enter: DuVine Cycling , a luxury small group tour company that specializes in bike trips. 

With trips across Europe, Latin America, Africa, Asia, and the United States, DuVine Cycling is a cyclist’s dream. Choose from all-biking trips or mix things up with a cycle and sail bike tour or a multi-sport adventure —no matter what, everything is included, from luxury boutique accommodations to top-quality name brand bikes. 

Top Trip: DuVine’s Holland Bike Tour promises “tulips, windmills, beer, and cheese”—what more could you need?

Best Luxury Group Travel: Abercrombie & Kent

Collage of images from the different cities involved in the Abercrombie & Kent Wildlife Safari: Around the World by Private Jet trip

Abercrombie & Kent has been delighting discerning travelers since 1962. Today, they take travelers on unforgettable adventures across over 100 different countries and all seven continents. Although Abercrombie & Kent’s trips are pricey, they encompass once-in-a-lifetime experiences like private jet tours around the world or luxury chartered cruises .

There are trips designed for solo travelers and families , and the small group journeys max out at around 14-18 guests.

Top Trip: Swim with whale sharks in the Philippines, feed proboscis monkeys in Malaysia, and photograph wild tigers in India on Abercrombie & Kent’s Wildlife Safari: Around the World by Private Jet trip , already booking dates into 2024.

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We are here to navigate you through Moscow and beyond. We specialize in private and customer-tailored tours for individuals and groups.

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We are officially endorsed by Moscow Government to guide in most iconic tourist attractions of Russia’s capital such as Red Square, St. Basil’s Cathedral, museums of the Moscow Kremlin, the Tretyakov Art Gallery, etc.

We love our city and are ready to share with you our in-depth knowledge of Moscow, this old but very dynamic and amazing city. We will be glad to provide context and fun in equal measure opening up your eyes to Russian history, culture and art.

We know how to make the most of your time while you are here and will be delighted to turn your stay in Moscow into a life experience.

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Travel Advisers: When to Let a Professional Plan Your Trip

An illustration of a person sitting on a folded-out map with books, papers and coffee laid out around the area. That person is inside the head of a beige-colored person wearing a teal telephone headset, and drawings of the Eiffel Tower, a compass, a signpost, a jet plane, mountains and other travel imagery are all around the head.

By Julie Weed

Decades ago, your vacation most likely began with a visit to a travel agent, who relied on a combination of expertise and connections to find the best deals on plane tickets, hotels, tours and more. Since then, the internet has turned most of us into our own travel agents, and artificial intelligence software is making research and self-booking even easier. But for some trips, that special insider knowledge can still make a big difference.

So when should you hire a professional, and how does it all work? Here are some tips.

Why should I consider a travel adviser?

It’s easy for a traveler to do the research for a standard trip, said Chris Anderson, a professor at the Cornell University School of Hotel Administration, “so they should look for a specialist for the type of tour they are looking for, say a bike trip in Ireland, who can really add value.”

The insider knowledge offered by a travel adviser can add the most value to trips that have multicity itineraries, involve a wide age range of travelers , are very significant (like an anniversary vacation) or are to destinations you are unfamiliar with, said Gary R. Johnson, who has run the travel agency Woodside Travel in Seattle for nearly 30 years. An adviser could help you decide, for instance, in which order to visit European cities based on local events and transportation options.

What can an adviser give me that a booking site can’t?

Travel advisers can help you research the best destinations, lodging, or activities for your particular group and travel goals, offering up specific advice that might be hard or time-consuming to find yourself. Those specializing in cruises might know which cabin to choose if you are prone to seasickness, while a safari planner could help you decide which park would be best for bird-watching or seeing specific animals, like rhinos.

Travel advisers typically have relationships with tour companies, hotels and cruise lines, sometimes through networks. Those connections can allow advisers to offer extra perks such as late checkout, free breakfast, airport transfers, a welcome basket or a credit to spend on a cruise ship.

“A good travel agent will be a better steward of your travel budget than you are,” said Guy Rubin, managing director of Imperial Tours , which arranges travel in China.

When bad weather or other circumstances disrupt your itinerary, travel advisers often have direct lines of communication with providers and can do the work of rebooking and changing plans, saving you time and stress.

OK, let’s say I need help. How do I find an adviser?

Networks like the American Society of Travel Advisors and Travel Leaders have websites that can help you start your search for a travel adviser by answering a few questions about your desired trip. Once you have a handful to choose from, get on the phone with them to talk about what they might do for you, how they charge and the level of service you can expect. Special trips can cost thousands of dollars, so it’s worth investing time up front, Mr. Rubin said.

Make sure to read over the travel agent’s reviews and any user-generated social content that mentions them, Dr. Anderson said. “If there is no external validation, that’s a red flag.”

How do advisers get paid, and how much will it cost me?

Advisers receive commission from suppliers, typically 10 to 15 percent of the price, when selling cruises, lodging and tours. They also sometimes charge travelers a planning fee, from a few hundred dollars, which may be credited to the final bill if the booking is completed, all the way up to tens of thousands of dollars annually for a luxury concierge travel planner they can call on all year. Mr. Johnson said that he charges a planning fee the first time he works with customers. If they return for other trips, he waives the fee.

Advisers may be tempted to sell you something that will earn them a higher commission, Dr. Anderson said. But, he points out, the same is true for the large online services, which promote hotels that pay them larger commissions. Travelers can ask advisers about specific commissions they receive or how they are affiliated with the products they are recommending, he said.

Sometimes a local tour company will package transportation, lodging and experiences for an adviser, who tacks on a percentage before passing it along to a client. But a bill that is not itemized can make it harder to make trade-offs — between a more expensive hotel and a special experience, for example. If pricing transparency is important to you, discuss it with the adviser up front.

How are A.I. and other technologies affecting travel advisers?

While new technologies are allowing do-it-yourselfers to create their own itineraries online based on individual preferences, and to type questions directly into travel websites, advisers are also taking advantage of those technologies to improve their services. Joan Roca, chief executive of the upscale travel planning company Essentialist said his team “uses technology to enhance the human touch,” employing artificial intelligence to choose options from a database of travel offerings selected by a human team. If a couple wants to take an after-dinner stroll, for example, Essentialist’s app will offer up ideas of where to go, based on what part of the city the travelers are in and conversations they’ve had with their travel adviser.

Open Up Your World

Considering a trip, or just some armchair traveling here are some ideas..

Italy :  Spend 36 hours in Florence , seeking out its lesser-known pockets.

Southern California :  Skip the freeways to explore the back roads between Los Angeles and Los Olivos , a 100-mile route that meanders through mountains, canyons and star-studded enclaves.

Mongolia : Some young people, searching for less curated travel experiences, are flocking to the open spaces of this East Asian nation .

Romania :  Timisoara  may be the most noteworthy city you’ve probably never heard of , offering just enough for visitors to fill two or three days.

India: A writer fulfilled a lifelong dream of visiting Darjeeling, in the Himalayan foothills , taking in the tea gardens and riding a train through the hills.

52 Places:  Why do we travel? For food, culture, adventure, natural beauty? Our 2024 list has all those elements, and more .

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Dear Lesya Thank you very much for your complement. We will be always in touch with you for our future trip : Sochi My experience is your company is very sincere for organising tour of overseas tourists. All the best Yours sincerely Nazrul

Dear Ms Lesya/team, Good day, thanks for all the arrangements done for these clients, just took their feedback they were happy with the tour, They felt st peterburg guides & driver were slightly better than moscow. Thanks & Regards Vjay

Hola Lesya, El martes regresamos de nuestro viaje. Globalmente fue muy bien: la organización, los guias... Todo el grupo ha estado muy contento con Ostwest.com, por eso queríamos darles las gracias por su profesionalidad y eficiencia. Saludos, Jesús

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TransSib - the best Journey of your Lifetime!

We offer the BEST prices available on the web! "Moscow-Ekaterinburg-Irkutsk-Ulan Bator" journey starting at just 515 EUR!

NEW HOLLAND ISLAND OPENS May 18th,2013

Nowadays, it's a microcosm of the wider city, a cultural ‘city within the city’ that sponsors a vast range of programs. The complex includes galleries, beach volleyball court, cafes, shops, free WiFi. Here, visitors will find: Wolkonsky Café; the Open Library; a shop offering farmers’ produce and an organic community garden from LavkaLavka; an open-air concert space; the Leningradets Table Tennis Club; an art gallery; the Summer bike and parkour ramp; and much more. This year New Holland will open it's summer season on May, 18th. And it will be the last summer in Holland until 2016 due to the major reconstruction plan. So, don't miss it!

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2-Day St. Petersburg's Cultural Heritage Package

Experience the cultural and culinary highlights of romantic St Petersburg with this exclusive package. Enjoy a private tour of the city’s memorable sights and an exquisite candlelit dinner with live music.

Russian Sanduny Baths house (historical Banya)

Sanduny Banya and Sanduny Restaurant They say: Who wasn't at Sanduny, didn't see Moscow. Sanduny is one of the oldest and most beautiful baths houses in Russia.

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Dear guests ,.

Thank you for visiting our website and your interest in tours to Russia!

OSTWEST.COM is a Western owned company based in St Petersburg, Russia offering the best in Russian travel. We are a licensed tour operator in Russia (Reference # 009893 ) and authorized by the Ministry of Foreign Affairs of the Russian Federation to provide services to foreign visitors. You can validate this information at the official website of Federal Agency for Tourism of the Ministry of Culture of Russian Federation.

Our company has been working since 2002 and recommended itself as a responsible, flexible, accurate and reliable tour operator ensuring our customers top-end travel services. We arrange tours and provide services all over Russia to individual travelers and private groups! We offer high quality service for the lowest prices available for travel to Russia tailored to fit any budget. Our easy-to-use web-site is specially designed to provide you with detailed instructions on how to organise your trip and get maximum satisfaction out of it.

Let us help you to plan your trip to the most intriguing country full of endless possibilities for travelling and never-ending splendors and beauties! Our personal approach to each client and attention to detail will make your trip special and unforgettable.  

You can book the following services we provide with confidence. Please remember, any of our services may be booked separately to help you to create your own perfect tailor-made trip!  

YOUR VISA : We provide letters of invitation to all of our customers. Tourist invitations may be ordered online . 

YOUR ACCOMMODATION : If you are an independent traveler or a group, take advantage of our partnership with hotels that allow us to offer accommodation and package tours at reasonable costs. Please sort out your accommodation (a hotel or an apartment) yourself. Or you book your accommodation directly with us by e-mail and GET YOUR LETTER OF INVITATION FREE!

YOUR TRANSFERS : We are happy to offer you our transfers to and from airport or train station and much more.

YOUR TICKETS : We can help with the train and plane tickets. When it comes to a train journey, The Trans-Siberian Railway is always a very popular option.

YOUR ENTERTAINMENT : Please choose from (but don’t be limited to) our bank of entertainment:

  • sightseeing programs
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By the way, all of these are available as a VIP option. We also organise private events . Come and celebrate your birthday, marriage or simply have a party in Russia!

YOUR BUSINESS : People who can not stop working, check out our business trips .

YOUR SAFETY NET : Please remember, whatever happens, DO NOT PANIC! We provide a 24-hour helpline to all of our clients and we are experienced! So, if you are in doubt, please contact us , we are here to help!

Please see what our clients have to say about our services by visiting our Guestbook .

Click on the map below to find out about the city of your choice!

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6 reasons to avoid booking through an online travel agency

Editor's note: This is a recurring post, regularly updated with new information and offers.

Online travel agencies and third-party booking sites are everywhere. You probably recognize names like Expedia, Booking.com, Travelocity, Priceline, Hotels.com, Kayak and many more. Even Walmart has a booking site now for Walmart+ members .

Most of us have probably browsed these sites at some point and perhaps used one or two to book a trip.

Online travel agencies, or OTAs, certainly can help you sift through prices and itineraries across many airlines, hotel chains, rental properties and car companies. In theory, they keep you from having to visit a host of different websites before booking a trip.

They also provide the added benefit (in the eyes of some, at least) of populating all of your travel details in one place, from your flight to your hotel stay and car rental.

But these sites also have glaring drawbacks to consider. It can be more complicated (and sometimes more expensive) to change and cancel flights after booking with an OTA. And in some cases, hotel loyalty members are unable to earn points or enjoy elite status benefits .

Through the years, we've heard from plenty of TPG readers who have run into headaches trying to change, cancel or otherwise get assistance after booking through an OTA.

Here are some reasons that booking through one of these sites might not be right for you.

Cancellation and change fees can be more punitive than booking directly

Emerging from the depths of the pandemic, one of the more positive enduring changes for air travel was that the largest U.S. airlines generally kept change fees away — at least when it comes to their full-fare economy tickets (in other words, not basic economy).

However, it's possible to still run into fees when changing or canceling tickets booked through an OTA.

In some cases, airlines may penalize customers who book through a third-party site and want to make ticket changes. For example, American Airlines' policy says: "An additional charge (per person) will be required for reservations made by travel agents or through another website that are changed by our Reservations, airport or Travel Center personnel."

Generally, you can expect these sorts of extra charges to be passed on from the OTA to customers.

Some of these third-party booking sites also impose their own fees for certain ticket changes or cancellations.

If you're flying with a budget airline or on a fare that does include airline-imposed fees for altering your itinerary, that could mean paying your booking site's fee on top of whatever the airline charges.

For instance, Priceline says it may impose its own fees even if the airline doesn't.

"If your flight's fare rules allow a change, a per ticket exchange processing fee may apply," the OTA's website cautions.

Though some OTAs never impose additional service charges, why would you complicate things and add a middleman to the process if you don't need to? Unless you find a fare you can't book directly with an airline or hotel, there's often little reason to use an OTA.

Getting a refund can be difficult

It can be challenging enough to get your hands on a refund for a canceled flight or hotel stay, even if you're entitled to one .

Airlines doled out billions of dollars in refunds during the worst of the pandemic but have since tightened up some of the ultra-flexible policies they had at the height of COVID-19's spread.

Even when you are owed a refund, though, requesting one from the airline isn't always the easiest process ... whether you choose to wait on hold with customer service by phone or send an email.

With an OTA, you're often injecting a middleman into the discussion since your booking site may need to check with the airline to see if it can process a refund on your behalf.

And if the travel provider is less than eager to refund you, do you trust the OTA to go to bat for you like you would yourself?

When these travel disruptions occur, you can end up stuck in a lot of back and forth with the airline or travel provider and the OTA before receiving the money you deserve .

You may not earn points or elite credit

This one's very simple: When you book hotels through OTAs, don't expect to earn points or elite-qualifying credit for your bookings. Most major chains consider these third-party bookings to be "ineligible rates," so you're usually out of luck if you're trying to earn points toward your next redemption.

Likewise, if you booked a hotel through an OTA, don't expect to receive any of your elite benefits.

So, if you hold The Platinum Card® from American Express , your complimentary Hilton Honors Gold and Marriott Bonvoy Gold status is meaningless if you decide to book through an OTA. Say goodbye to your free breakfast at the Waldorf Astoria Maldives Ithaafushi .

Related: Can you earn airline miles booking through OTAs?

Now, there are a couple of caveats here. You typically can earn airline miles and elite-qualifying credit even when booking through an OTA.

And, travelers nowhere near elite status with a major hotel loyalty program might not care about earning hotel points — especially since some OTAs now have their own loyalty programs. Most notably, there's the new One Key program encompassing Expedia, Hotels.com and rental property site Vrbo.

That being said, you don't have to be a road warrior to earn points; the right credit card strategy can take care of that.

You can't count on prompt customer support

Reaching customer service when something goes wrong often isn't easy when you book via an OTA.

Some sites have made it difficult to speak to a human unless you're within a week of your scheduled trip.

And even if you do manage to get in touch with someone, finding an agent willing to work with your itinerary may be a challenge.

To reduce their costs as much as possible, OTAs have generally shied away from offering robust customer service.

Instead, you'll often be asked to complete all of your changes and ask any questions online; you'll only have the option to speak with a representative by phone when things go really wrong.

The deals aren't always as good as they look

By now, you're probably asking yourself why anyone would book through an OTA. It almost always comes down to the fact that it's cheaper to book through an OTA than directly with the travel provider. But, I'd argue that it may not be as good of a deal as it appears.

As I mentioned, you won't earn hotel points or receive elite benefits on OTA bookings.

If you have status that would otherwise give you free breakfast, parking, lounge access or late checkout, the value of these benefits can add up quickly. If you booked through an OTA, you're not entitled to any of them.

Furthermore, most hotel chains have a best-rate guarantee. If you find a lower rate on an OTA, you can often try to first match the rate with the hotel chain.

If you're successful, it's the best of both worlds: You get your loyalty benefits and the lowest price.

Now, you might argue that this logic doesn't apply to flights since you still earn miles when booking through an OTA, and airlines don't generally price match.

Nonetheless, you should always factor in the possibility of needing to change your itinerary.

In that case, as mentioned, you may end up paying an additional service charge on top of whatever the airline charges you. Not to mention, you'll spend a while navigating phone trees and waiting on hold.

So, even if it looks like a good deal on paper, be sure to factor in the additional costs — money and stress.

Good luck during blizzards and thunderstorms

What happens when your flight is significantly delayed or canceled , or you can't make it to your hotel due to weather or other issues?

Typically, during major weather events, flights are governed by airline waivers, which make it easier for travelers to make penalty-free itinerary changes.

However, if you book through an OTA, you'll likely still have to go through the process of calling that booking company's customer service to make changes. Suffice it to say, getting through can be a challenge during a large snowstorm.

What's more, OTAs will generally follow the airline waiver to the letter of the law, whereas an airline agent might be more flexible.

While airline customer service might find a way to get you on a flight a day early ahead of a blizzard without charging any cost difference, an OTA agent may not be able to offer you that same courtesy.

The same is true for hotels. I've needed to cancel hotels at the last minute when travel plans get derailed because of the weather. For the few times I've booked through an OTA, I've always been told that I need to follow the written cancellation policy of the OTA. But, when I booked directly, I almost never had an issue getting the cancellation fee waived.

Related reading:

  • Key travel tips you need to know — whether you're a beginner or expert traveler
  • The best travel credit cards
  • The 18 best places to travel in 2023
  • 6 real-life strategies you can use when your flight is canceled or delayed
  • 13 must-have items the TPG team can't travel without

Editorial disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airline or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

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More From Forbes

How ai will impact the travel industry.

Forbes Technology Council

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CEO at Rocket Systems .

The convergence of travel and technology is advancing at an extraordinary speed. With AI, in particular, the travel sector could undergo a massive transformation, making journeys more streamlined, eco-friendly and tailored to individual preferences.

In this article, let's look at a few AI trends that are already shaping the travel industry:

Personalization

One of the most common applications of AI is in personalization , where algorithms analyze user behavior and preferences to deliver tailored content and recommendations. This approach has been successfully implemented in streaming services , e-commerce platforms and social media , improving user engagement and satisfaction.

Imagine you're searching for flights to Dubai. Most travel websites would display generic options based on your origin and chosen dates. With AI, the experience could become far more personalized. By analyzing your past travel history (beach vacations versus cultural tours), browsing behavior (museum websites versus amusement parks) and even social media activity (posts about Arabic cuisine), AI could recommend flights that align with your unique interests.

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Best 5% interest savings accounts of 2024, automation and productivity tools.

Another interesting trend is the use of AI in automation and productivity tools . For instance, AI-powered chatbots and virtual assistants are being integrated into customer service apps and workplace collaboration tools to streamline communication and assist with routine tasks.

These applications have shown success in reducing response times and improving overall efficiency. In the travel industry, for example, Marriot International launched an AI-powered chatbot , "Marriott Bonvoy Chat," that assists guests with booking reservations, answering questions about hotel amenities and providing recommendations for local attractions based on their preferences.

Dynamic Pricing and Package Curation

AI could also analyze real-time data on flight prices, hotel availability and local events to create dynamic packages tailored to individual preferences and budgets.

If you're a budget-conscious traveler who enjoys exploring local culture, AI might suggest a flight during the off-season combined with a stay in an affordable hotel close to historical landmarks and public transportation options. This level of personalization is likely to go beyond offering different flight options at various price points; it could actively curate an entire travel experience that caters to specific needs and preferences.

Common Challenges When Implementing AI

Even with these benefits, implementing AI into travel products and services will take a lot of work and require overcoming some significant hurdles. Based on my experience working with AI solutions at Rocket Systems, here are a few of the main challenges companies can expect when trying to integrate AI into existing projects:

⁤The Complexity Of AI Technologies

AI technologies require specialized knowledge and skills. Companies should, therefore, continuously invest in training and development for building diverse datasets that represent a wider range of travelers. This includes partnering with various travel service providers and actively collecting data from users with diverse backgrounds and preferences.

Managing And Processing Large Volumes Of Data

To manage the data needed for AI algorithms, robust data management practices are a must-have, including efficient data storage, cleaning and validation processes. This ensures that the AI models are trained on high-quality data, leading to more accurate and reliable outcomes.

Travel companies often have data scattered across various sources, including reservation systems, customer relationship management (CRM) platforms and social media data. Integrating all of this data into a centralized and cohesive platform is crucial for effective AI.

In particular, implementing a data lake, a central repository for storing all travel-related data in its raw format, can help to solve this problem. This allows for flexible data exploration and analysis, facilitating the integration of diverse data sources for AI training.

Scalability

AI solutions will need to adapt to growing user bases and data volumes. Designing AI architectures that are scalable and flexible, and utilizing cloud services and modular approaches to easily accommodate expansion will overcome this challenge.

Cloud platforms in general offer scalability, cost-effectiveness and access to advanced data analytics tools, making them ideal for managing large datasets.

Ethical Considerations And Transparency

Companies should be transparent about how AI is used in their apps, including data collection and processing practices. They should also consider the ethical implications of their AI features , such as potential biases and privacy concerns, and take steps to address them.

The realm of travel is in the midst of a significant evolution, propelled by advances in technology and an intensified focus on both sustainability and customization. AI, in particular, is improving operational efficiency. From automating customer service inquiries to streamlining booking processes, AI is reducing costs and improving service quality.

This not only benefits the companies but also enhances the customer experience, making travel more accessible and enjoyable, aligning with the evolving expectations of modern travelers. That said, it is crucial to remember that successful integration of AI into apps requires a combination of technical expertise, robust data management, scalability planning, user-centric design and ethical considerations.

Garik Khachanyan

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The Top PR Firms in Luxury Travel

The best travel PR pros know better than to merely slice through the noise of trends that are as fleeting as a summer fling. It’s all about turning those micro-awe moments into unforgettable memories that redefine the story.

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As the first true post-pandemic travel year ended, Design Hotels, an oracle of boutique hospitality trendsetting, dropped its inaugural tome analyzing it all: the Further Forecast . The 158-page report, made in collaboration with SOON Future Studies, peers into the soul of 2024's travel and culture vibe from the heady realms of healing escapes to the buzz of micro-awakenings and the psychedelic renaissance of therapy. Yet, this crystal ball doesn’t just gaze into the esoteric—it also zeros in on the everyday traveler's quandaries: the fast versus slow life paradox fueled by A.I., and a crash course in neuroaesthetics (because apparently, designing with emotion in mind is the next frontier). While the uninitiated might find it a bit much, this report is practically a treasure map for media specialists eager to whip up the next big wave in travel. And as Boeing continues to navigate its public relations Bermuda Triangle, the rest of us have a year's worth of successes to toast to—and an electrifying horizon to explore.

Public relations pros in the hotel and travel realms are already spellcasting to align with these revelations. Take the "ecology urgency" tsunami—travel's latest green wave—exemplified by GO PR 's unveiling of New Haven’s Breuer-designed Hotel Marcel , the first zero-emissions hotel in the U.S., which achieved over 11 billion impressions, not only catapulting the hotel into the spotlight but also flaunting PR's alchemy in spinning green dreams into headline gold. Founder Gizem Ozcelik ’s savvy, all-women ensemble didn't stop there, also conjuring up the Astrology Dinner Series at Society Cafe in The Walker Hotel Greenwich Village , a cosmic cure to the so-called "loneliness recession" of our times. Over at Meg Connolly Communications , the Fifth Avenue Hotel bash, starring Sarah Jessica Parker and a champagne cascade, amplified our thirst for closeness, luxury, and the elusive members-only aura we're all after. Meanwhile, Perowne International threw a gargantuan extravaganza for the nearly $2 billion makeover of the Raffles London at The OWO , redefining the art of grand openings. Not to be outdone, their Lake Como gem, Passalacqua , clinched the top spot at the inaugural World’s 50 Best Hotels Awards , proving their Midas touch isn't limited to just throwing lavish parties. 

As cozy as the post-Covid reunion tour of 2023 felt, the digital realm threw us a curveball with the ubiquity of A.I., which gave the travelverse a whole new makeover—and it’s not going anywhere. Behemoth OTA Expedia's flirt with ChatGPT even began dishing out customized travel advice, certainly just the appetizer in the banquet of A.I.'s future in our holiday plans. PR firms are riding this digital wave, flaunting their clients as the trailblazing builders of a tech-savvy hospitality world. But of course, the best of the best PR pros know better than to merely slice through the noise of trends that are as fleeting as a summer fling. It's all about turning those micro-awe moments into unforgettable memories that redefine the story. 

Visit our Power Index to view the entire 2024 PR Power Series.

The Top Luxury Travel PR Firms in 2024

August 28 studio, meg connolly communications, perowne international .

  • Anne-Cécile & Kimberley Blanchot , Co-Founders/CEOs

In 2018, sisters Anne-Cécile Blanchot and Kimberley Blanchot launched August 28, a storytelling powerhouse straddling New York City and Paris that blends bilingual charm with bicultural bravado, becoming the go-to for brands seeking that transatlantic sparkle. “No U.S. agency within our competitive set boasts a French presence quite like ours,” Anne-Cécile Blanchot tells Observer. “While many have established bases in the U.K., the distinct cultural nuances and work ethic in France set it apart. Recognizing and aligning with these differences is crucial for us to effectively serve our French and European clients.” Their portfolio is replete with triumphs, like La Compagnie, the all-business-class airline that defied skeptics and soared with August 28's inventive tactics. They transformed the airline into a haven of creativity with a "Blue Friday" promo that raked in over 380 million impressions and bagged over $2 million in ticket sales. Then there's The Plaza, New York's iconic gem. August 28 crafted a media strategy for the "Defying Gravi-Tea" afternoon tea that was so magical that it not only toasted Wicked 's 20-year Broadway run but also cast a spell over the holiday season, bagging a whopping 1.7 billion impressions. Across the pond in Paris, they've made newcomer SO/ Paris the belle of the ball, thrusting it into the limelight during Paris Fashion Week 2023 with sky-high occupancy from English-speaking markets. As for the future, they're considering AI with a twinkle in their eye, ready to infuse their campaigns with a tech-savvy touch that still carries unmistakable French finesse. Bien joué, sisters, bien joué.

  • Gizem Ozcelik , Founder

In just three whirlwind years, industry maven Gizem Ozcelik has catapulted GO PR to the pinnacle of innovation. Exhibit A: the launch of Hotel Marcel, the first net-zero emissions hotel in the U.S., which snagged over 11 billion impressions across a spectrum of media realms, from travel to business. This project, alongside collaborations with eco-conscious locales like Tourisme Montréal and Visit Faroe Islands, showcases GO PR's green streak. The agency's knack for fresh, buzzworthy campaigns sparkled in 2023 with the hotly anticipated revival of Dawn Ranch near Sonoma (racking up a whopping 693 million impressions in six months), and the monthly themed—not to mention sold-out—Astrology Dinners at Society Cafe in The Walker Hotel Greenwich Village. According to Ozcelik, it’s about looking beyond traditional hospitality PR goals. “We urge clients to pursue creative programming and partnerships that aim to make them a cultural hub in their communities,” she tells Observer. From brewing up a lasagna-flavored beer collab with Don Angie and Talea to maintaining a stellar client stickiness, exemplified by their work with Bridgeton, GO PR has proven itself as more than just an agency—it's the secret ingredient in its clients' success recipes. GO PR's blend of innovation, retention and flair is set to keep the agency on its upward trajectory, leaving a trail of dazzled clients and awestruck audiences in its wake.

  • Gabriele & Andreas Sappok , Co-Owners

In 2006, Gabriele Sappok launched Imagine PR , and in 2014, her partner-in-crime (and life), Andreas, came aboard as managing partner, adding his personal style to the mix. With a crew as sharp as their passports are stamped, they've transformed their portfolio into a global treasure map of luxury and experiential travel campaigns. Their magic touch turned Tswalu, South Africa's vast private game reserve, into a star, landing the March 2024 cover story on U.K. Condé Nast Traveller despite a drought of visuals. The pair's collaboration with Quasar Expeditions charted a course to a five-page feature in Travel + Leisure 's November 2023 issue, cementing Quasar's reputation as a sustainable travel titan in the Galapagos. In a world where SEO reigns supreme, Imagine PR has seamlessly blended digital savvy with classic PR flair. Their campaign for ThirdHome, inspired by the 2023 Met Gala's Karl Lagerfeld theme, not only caught the media's eye but also skyrocketed the company's search engine ranking, highlighting a property once visited by Lagerfeld himself. “As the influence of SEO and algorithms on travel content grows, we've adapted our tactics to reflect this marriage of PR and SEO effectively," Gabriele Sappok tells Observer. "Because what good is fame if nobody can find you for what you do? And what good is being found if nobody trusts your brand name?” With 35 percent of their clients sticking around for over a decade, including 17 years with Singita and 14 with Natural Selection, the Sappoks have proven they're in it for the long haul. Their secret? A dash of imagination and a whole lot of spades.

  • Meg Connolly , Founder

Meg Connolly's knack for making a splash is practically in her genes, and this year, she's added a dash of champagne to the mix. Take the grand opening of The Fifth Avenue Hotel, a campaign bubbling over with the effervescence of a freshly popped bottle of Dom Pérignon. This launch has already become a PR legend, marked by MCC's genius: a multi-layered press campaign that kicked off during Fashion Week with Oscar de la Renta's showcase in collaboration with Moda Operandi. This was just the appetizer for a media feast that devoured the A-list pages of WSJ Magazine and Architectural Digest . The icing on the cake? Sarah Jessica Parker's bubbly endorsement, a champagne waterfall that spilled over into coverage from Vogue to W Magazine . With Slater Gillin, their veteran SVP & Creative Director, at the helm, MCC boasts a retention record that's the envy of the industry, with Maybourne Hospitality (which includes iconic British properties like Claridge’s and the Connaught) in their fold since day one, a bond that's lasted over a decade. This kin-over-contract approach has drawn others into MCC's gravitational pull, including their latest triumph. “We recently began working with Meadowood Napa Valley,” Connolly tells Observer, “a client that has been on our vision board since the agency was launched 17 years ago.” Looking to the future, MCC is poised to broaden its ultra-luxury brand galaxy, with aspirations that glitter like a perfectly cut diamond, ensuring every campaign is a toast-worthy extravaganza.

  • Jules Perowne , Founder/CEO 

In a world obsessed with the biggest and the glossiest, Jules Perowne begs to differ, leaning on word-of-mouth fame that luxury hospitality brands dream of. Her secret weapon? A pinch of wanderlust. Perowne’s team are globe-trotters by trade, embracing the ethos that to understand truly, one must see. This approach keeps them perfectly tuned to the desires of the world's most lavish travelers. The results speak for themselves: Raffles London, a $1.7 billion extravaganza with nine restaurants, three bars and hotel suites named after iconic figures like Winston Churchill. Not to mention their Lake Como treasure, Passalacqua, snagging the top spot at the inaugural World’s 50 Best Hotels Awards.  With long-standing clients like the Oetker Collection and the 750-year-old Hotel de L'​​Europe, plus exciting new additions like the 20-year-strong JK Place and its soon-to-open Milan property, Perowne's portfolio is more dazzling than ever. They're also teaming up with Borgo Santo Pietro in Tuscany, Canaves in Santorini and the trailblazing Auric Road in the U.S., adding more stars to their already glittering sky. Perowne's mantra? Back to basics. She's slicing through the noise, not just riding trends but creating them. "I'm constantly on the move—I think last year alone, I hit 82 flights,” Perowne quips. “It's during these travels that I sense the trends. My approach? I trust my gut. And I always say to my team, 'Cut the crap. What's the story? What's the headline? Is it genuine? Is it relevant?' Now, more than ever, those words—relevant, real—are absolutely critical." For Perowne’s clients, expect to be handed the tools to deftly carve your own niche in the luxury universe and thrive.

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Exclusive: Putin to visit China in May

Russian President Vladimir Putin shakes hands with Chinese President Xi Jinping

PUTIN AND XI

The Reuters Daily Briefing newsletter provides all the news you need to start your day. Sign up here.

Reporting by Laurie Chen and Yew Lun Tian in Beijing and Guy Faulconbridge in Moscow; Editing by Raju Gopalakrishnan

Our Standards: The Thomson Reuters Trust Principles. , opens new tab

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Thomson Reuters

Laurie Chen is a China Correspondent at Reuters' Beijing bureau, covering politics and general news. Before joining Reuters, she reported on China for six years at Agence France-Presse and the South China Morning Post in Hong Kong. She speaks fluent Mandarin.

Yew Lun Tian reports on China's politics, diplomacy, security and society. She was previously Beijing bureau chief for a Singapore paper Lianhe Zaobao.

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As Moscow bureau chief, Guy runs coverage of Russia and the Commonwealth of Independent States. Before Moscow, Guy ran Brexit coverage as London bureau chief (2012-2022). On the night of Brexit, his team delivered one of Reuters historic wins - reporting news of Brexit first to the world and the financial markets. Guy graduated from the London School of Economics and started his career as an intern at Bloomberg. He has spent over 14 years covering the former Soviet Union. He speaks fluent Russian.

Suspects in the Crocus City Hall shooting are brought to Basmanny court in Moscow

Russian security failure? Kremlin says no country is immune to terrorism

The Kremlin said on Monday that no country was immune to terrorism when asked if there had been a major failure by security services in preventing Friday's deadly attack on a concert hall, the worst attack inside Russia for two decades.

Palestinians gather to receive aid outside an UNRWA warehouse in Gaza City

IMAGES

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  2. Unlock the Potential of Your Travel Agency with a Stunning Website Design

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  5. 18 Best Travel Agency HTML Website Templates 2024

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  6. Top 51+ Best Travel Agencies in the World

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COMMENTS

  1. Best Online Travel Agencies

    Find deals on airfare, hotels, and car rentals with an aggregator site like Skyscanner, which uses a metasearch engine to compare prices from all online travel agencies and the airline, hotel, or car rental company in question.Run searches with fixed dates, opt to compare airfare prices month to month, or click "Cheapest Month."

  2. Liberty Travel: Custom Vacation Packages and Travel Deals

    A Liberty Travel consultant or one of our third party independent advisors who are part of our member network, Independent by Liberty Travel will contact you within 1 business day. If you would like to speak to a Liberty Travel consultant or one of our independent advisors now, please call 1-888-343-2128. A non-refundable consulting deposit may ...

  3. The 10 best online travel agencies in 2024

    Best online travel agencies for flights. 1. Skyscanner. Skyscanner is an aggregator site—it uses a metasearch engine to compare prices from all OTAs, airlines, hotels, and car rental companies. Skyscanner often finds the best prices and helps travelers make big savings on flights and accommodation.

  4. Vacations, US Tour Companies, and Guided Travel

    Collette vacation tours are one-of-a-kind. Visit us and discover our collection of amazing travel destinations. MENU. US CA ; AU ; 800.340.5158 or call your travel advisor; ... your local travel agent can assist you in making reservations. To find a preferred travel agent in your area, please enter your 5-digit zip code, then click Search. ...

  5. 10 Best Travel Agencies Compared Side by Side

    Read 5,792 Reviews. Expedia is an online travel agency founded by Microsoft in 2001. The site helps people find and schedule diverse travel services, including car rentals, flights and hotels. It ...

  6. Expedia Travel: Vacation Homes, Hotels, Car Rentals, Flights & More

    21% off. $1,135. Your one-stop travel site for your dream vacation. Bundle your stay with a car rental or flight and you can save more. Search our flexible options to match your needs.

  7. Search Flights, Hotels & Rental Cars

    KAYAK is your one-stop destination for finding the best flights, hotels and rental cars across hundreds of travel sites. Compare prices, explore destinations and book your trip with KAYAK.

  8. The Complete Guide to Online Travel Agencies

    An online travel agency, or OTA, is a website or mobile app that allows users to search for and book travel services such as flights, hotels, car rentals, cruises, and activities. The booking is made directly with the online travel agency but confirmed by the service provider, such as an airline or a hotel. As a customer, your relationship is ...

  9. Top 10 Online Travel Agencies in 2024

    Highest revenue-generating OTAs. 1. Booking.com. Booking.com is one of the largest and most popular travel websites in the world, with over 1.5 million nights booked every day. Its website and mobile apps are accessible in 43 languages and feature over 50 million verified guest reviews of properties in 200+ countries.

  10. Best Online Travel Sites 2022

    The best online travel sites. 1. Expedia.com: Best online travel site overall. Why you can trust Top Ten Reviews Our expert reviewers spend hours testing and comparing products and services so you can choose the best for you. Find out more about how we test. (Image credit: expedia)

  11. Everything You Need to Know About Online Travel Agencies (OTAs)

    Expedia. Kayak. Priceline. Orbitz. You know them, and maybe you even swear by them to book your flights or hotels. These names and many more are online travel agencies, or OTAs. From the big names to the small, these are some of the most popular flight search engines to hunt for a bargain. And while we tell readers that there's no search engine ...

  12. The 20 Best Online Travel Agencies in 2024

    Booking Holdings. Headquartered in Amsterdam, Booking Holdings is best known for its flagship brand Booking.com, which sells all types of travel to a global audience in 43 languages. The global conglomerate also operates niche websites serving specific segments in travel and hospitality. Priceline.

  13. Tripadvisor: Over a billion reviews & contributions for Hotels

    Plan your next trip, read reviews and get travel advice from our community on where to stay and what to do. Find savings on hotels, book the perfect tour or attraction, and reserve a table at the best restaurants.

  14. Luxury Travel

    Only the best specialists. Zicasso is naturally head of the class when it comes to luxury travel planning, because we do more homework than anyone else. Each of our specialist partners undergoes rigorous screening before they can join our network. They get extra coaching to keep their services at world-leading levels.

  15. The Pros and Cons of Online Travel Agencies

    Some card issuers will go so far as to give your points more value when redeeming through their online travel agencies. This is true with the Chase Sapphire Preferred® Card. When redeeming points ...

  16. 10 Best Travel Sites Compared Side by Side

    Read 566 Reviews. Cheaptickets.com is a travel service website founded in 1986. The site offers members discounts on car rentals, flights, cruises, hotels and other travel-related services. As of ...

  17. Travel Agency Websites: 15+ Inspiring Examples (2024)

    6. Huffman Travel. Huffman Travel is a full-service travel agent website with a beautiful homepage, featuring a slideshow and user-friendly design. The agency has a team of 20 different agents that are known for providing exceptional customer service when creating relaxing vacations, cruises and special events.

  18. AAA Travel

    Planning a vacation can be exciting but also a bit overwhelming. That's where AAA Travel comes in! Our team of knowledgeable and friendly AAA Travel Agents are here to help you every step of the way. Plus, as a AAA member, you will enjoy exclusive savings and discounts on everything from passport services to cruises, tours and vacations.

  19. The 10 Best Group Travel Tour Companies for 2023

    G Adventures. For travelers on a budget, G Adventures offers cheap group tours that make dream destinations accessible to nearly anyone. (Think: sailing the Galapagos for just $1,124, criss ...

  20. Moscow Navigator

    We specialize in private and customer-tailored tours for individuals and groups. Moscow Tours. Business trips to Moscow. Eco-tours, hikings in Moscow region. Trips to the towns of the Golden Ring of Russia. MoscowNavigator International Travel Club. St. Petersburg tours. Tour options include: Moscow tours in 1 day/2days/3days (Red Square tour ...

  21. Planning a Trip? Tips and Tricks for Working With a Travel Adviser

    Decades ago, your vacation most likely began with a visit to a travel agent, who relied on a combination of expertise and connections to find the best deals on plane tickets, hotels, tours and ...

  22. ISCtravel. Russia Travel Operator. Russian Visa, Accommodation, Events

    We complete range of travel services since 1991! We specialize in: processing visa support documents, discount hotel reservations, local transportation, standard and customized tour programs, unique travel itineraries, organizing large scale events such as convention, incentive travel, seminars and trade shows.

  23. Tour & Travel Agency in Moscow

    You cannot resist our Two Hearts of Russia (7 Days &6 Nights), Golden Moscow (4 Days &3 Nights), Sochi (3 Days & 2 Nights), Golden Ring (1 Day & 2 Days), and many more. As a leading travel agency specializing in the tour to Russia and Former Soviet Republics, we are connecting the travellers from every part of the world for more than 10 years.

  24. Ost-West Kontaktservice

    Homeprint version DEAR GUESTS,. Thank you for visiting our website and your interest in tours to Russia! OSTWEST.COM is a Western owned company based in St Petersburg, Russia offering the best in Russian travel. We are a licensed tour operator in Russia (Reference # 009893) and authorized by the Ministry of Foreign Affairs of the Russian Federation to provide services to foreign visitors.

  25. 6 reasons to avoid booking through an online travel agency

    Editor's note: This is a recurring post, regularly updated with new information and offers. Online travel agencies and third-party booking sites are everywhere. You probably recognize names like ...

  26. How AI Will Impact The Travel Industry

    Most travel websites would display generic options based on your origin and chosen dates. With AI, the experience could become far more personalized. By analyzing your past travel history (beach ...

  27. The Top Travel PR Firms: Best PR Agencies for Luxury Hotels & Resorts

    Take the "ecology urgency" tsunami—travel's latest green wave—exemplified by GO PR's unveiling of New Haven's Breuer-designed Hotel Marcel, the first zero-emissions hotel in the U.S., which ...

  28. Exclusive: Putin to visit China in May

    Russian President Vladimir Putin will travel to China in May for talks with Xi Jinping, in what could be the Kremlin chief's first overseas trip of his new presidential term, according to five ...

  29. Travel Advisory for the Solar Eclipse on April 8, 2024

    The New Hampshire Department of Transportation (NHDOT), local officials, New Hampshire State Police, and NH Homeland Security and Emergency Management (HSEM), are encouraging all visitors to Coos county on Monday, April 8, 2024 to stay on the state highways to reach the eclipse viewing venues and for their return trip home. Some secondary highways and local roads were not designed to handle ...