End of an Era: Jax's Anheuser-Busch's Brewery Tour

Since its opening, anheuser-busch has offered free guided tours to anyone willing to drop by to explore their jacksonville brewery. however, these days are coming to an end. on december 23, the brewery will end tours of the facility and close its associated gift shop permanently. with that in mind, here's a photographic behind-the-scenes tour of the jacksonville brewery permanently being archived for jaxsons to have free access too..

jacksonville anheuser busch brewery tour

A fixture in Jacksonville’s manufacturing scene since 1969, Anheuser-Busch’s third largest U.S. brewery produces 9 million barrels of beer annually. Anheuser-Busch’s roots date back to 1852 with German American brewer George Schneider establishing the Bavarian Brewery in St. Louis. In 1960, the operation was purchased by William D’Oench and German-born soap manufacturer Eberhard Anheuser. In 1869, Anheuser’s son-in-law Adolphus Busch purchased D’Oench’s share. In 1957, Anheuser-Busch became the largest brewer in the United States.

Covering 1.4 million square feet, the manufacturing operations of the brewery are pretty impressive. Operating 24/7, the 205-acre plant site receives regular shipments of raw ingredients by rail, accommodates 235 trucks each day and even includes its own natural gas power plant. Brands produced include Budweiser, Bud Light, Busch, Busch Light, Michelob Light, Michelob, AmberBock, Michelob ULTRA, Natural Light, Natural Ice, Shocktop and Landshark. To ensure consistency, every product produced in the brewery is sampled every day at 3:00pm by staff.

jacksonville anheuser busch brewery tour

Economic Impact

jacksonville anheuser busch brewery tour

Anheuser-Busch’s economic and cultural impact on Jacksonville far exceeds the property lines of the facility that attracts 50,000 visitors a year with its offerings of free tours. Once beer has been brewed it’s sent to three bottle lines, three can lines and one draft line for packaging. As many as 125 million cases of beer are produced annually and 8.5 million cans of beer are filled daily and producing more than 125 million cases of beer annually. Cans are manufactured at the Anheuser-Busch’s Metal Container Corporation’s (MCC) plant in Jacksonville’s Westside. Here, machines and 200 employees turn 25,000-pound rolls of aluminum into cans. for Anheuser-Busch, Pepsi and Monster Energy. To accommodate the growing demand for beer, Anheuser-Busch recently invested $175 million to expand MCC to produce aluminum bottles locally. 75 jobs were created as a result. An additional $20 million was invested in the brewery to package aluminum bottles produced by MCC.

The brewery’s three bottling lines are supplied with bottles made by the Anchor Glass Container Corporation. A Jacksonville manufacturer dating back to 1926, Anchor Glass is Florida’s only glass manufacturing plant and the Anheuser-Busch brewery is its only client. Employing as many as 400 during peak production periods, it makes 2.7 million beer bottles a day. Cardboard trays and cartons are manufactured at WestRock’s massive mill in nearby Fernandina Beach. In operation for over 77 years, the Fernandina Beach plant employees 480 producing 900,000 tons of paper annually.

Then there’s North Florida Sales and its workforce of 250 at its Southside operation near UNF. The company is Anheuser-Busch’s wholesaler customer in town, distributing the brewery’s beer to the local market. St. Augustine’s Burkhardt Sales is another wholesaler that services St John’s county. Also, the brewery is one of the Florida East Coast Railway’s major intermodal customers. In the past, the FEC has been recognized as Anheuser-Busch’s intermodal carrier of the year for providing nearly 8,000 shipments of beer to multiple wholesalers in South Florida.

Sustainability, Conservation & Cultural Impact

jacksonville anheuser busch brewery tour

99.6% of everything utilized in the brewery’s manufacturing process is recycled. Materials such as plastic, paper and metals are sold or given away to other companies. Rejected bottles and cans are recycled and its water consumption has been reduced by 50% in recent years. The brewery’s wastewater is sent via pipeline to two company owned Nutri-Turf Land Application Farms in the Northside of town. Established in 1975, the 1,100-acres of farms water and fertilize soil, growing sod, hay and occasionally corn for local livestock farms.

The company is also known for being involved with community events and hosting special events on its pretty. Past events include Day Fresh with the Jacksonville Jaguars, Brew at the Zoo. At the plant, car shows are hosted around Memorial Day and Veterans Day and Oktoberfest is held the last weekend in September. If you’re ever on the Northside of town, management invites you to drop by for a tour or beer appreciation class to learn more about their Jacksonville operation.

Since the brewery’s opening, free guided tours have been offered to anyone willing to drop by to explore the Jacksonville brewery. However, these days are coming to an end. On December 23, the brewery will end tours of the facility and close its associated gift shop permanently. Until then, tours can be booked by calling (904) 696-8373 or visiting www.budweisertours.com/locations/jacksonville-florida.html. With that in mind, here’s a photographic behind-the-scenes tour of the Jacksonville brewery permanently being archived for Jaxsons to have free access too.

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10 Things to Do in Anheuser-Busch Brewery Tour Jacksonville United States

1. Tour the Brewery

2. sample the beer, 3. visit the gift shop, 4. take a behind-the-scenes tour, 5. attend a beer tasting, 6. learn about the history of anheuser-busch, 7. enjoy a meal at the biergarten, 8. take a brewery tour bus, 9. take a brewery tour bus, 10. attend a brewery event.

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Tour - Budweiser Brewery Experience

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  • Budweiser Brewery Experience

Hubby and I did the Brewmaster tour. We were super lucky because it was just us two and our very... read more

jacksonville anheuser busch brewery tour

Wow what a tour! I really enjoyed touring the Jacksonville plant. Our tour guide had a good sense... read more

jacksonville anheuser busch brewery tour

The brewing process is hum-drum but the bottling process is awesome, and the samples are always a plus.

Very interesting to see the production of how beer is made from the beginning to the end.....and of course the end was the best we got to sample the product...lol

Worth the visit for adults and a must do for beer fans. Kids will get bored though.

Great tour - very informative and interesting. Only complaint was that it was freezing!! I'd recommend bringing a jacket or wearing warm clothes. We got a groupon for this that was a 2 for 1, so the value was great, and we loved drinking the beer afterwards. Walking through the factory was loud obviously, and in combination with it being cold, I wasn't the most comfortable, but I'd recommend the tour just for the interest factor.

Had to find something indoors to do, as it was misty and overcast with a few sprinklesthe day before our cruise. Our hotel had a brochure for the free Budweiser tour located appropriately at 111 Busch Drive in Jacksonville, FL. Tours are from 10 AM until 4 PM Mon through Sat. from Jan to Dec. Punched their address into the GPS and we were there in about 15 minutes. Great tour guide lead us through the brewing process and the history of the company. There was a large statue of "Larry" the Clydesdale horse just before you entered the building. Great photo-op. She also informed us that the Clydesdale horses had just made a visit a few days ago. After our tour we went to their Hospitality Room where each adult could choose 2 glasses of beer. They also had bags of pretzels to munch on. They has a gift shop with all things Budweiser and Anheuser-Busch. A terrific way to spend a rainy morning!

jacksonville anheuser busch brewery tour

Take the time and a little extra expense. It was a very fun experince that we enjoyed a great deal, but we like beer, what else can I say.

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Visit Anheuser-Busch Brewery

Discover the production of some of the world’s most famous beers at the Anheuser-Busch Brewery. Try some of America’s most popular beers, such as Budweiser, Stella Artois and Beck’s. Take one of the free guided tours or pay to go behind the scenes to learn about the Anheuser-Busch brewing techniques. Enjoy tastings and stay after your tour to buy snacks and drinks.

Take a complimentary tour of the brewery to learn about the fermentation process of beers and the history of the company. See the large statue of Larry the Clydesdale Horse, a popular marketing icon used by the company in television commercials. Enjoy a free beer if you are over 21. Browse the gift shop for memorabilia with a Budweiser theme.

Pay to take the Beermaster Tour for a more in-depth study of the beer fabrication process. Go behind-the-scenes to discover Brew Hall, Lager Cellar and the Finishing Cellar. You can even taste directly from the Finishing Tank.

Learn about the company’s efforts to produce beverages in an environmentally friendly manner. There are recycling programs and conservation systems in place to support wildlife. Take a 45-minute Beer School class. The workshop explains in further detail the steps behind producing beers. There are instructions on pouring techniques and food-pairing suggestions so that you can become a true beer connoisseur.

The brewing company dates back to 1852, when an American man of German descent inaugurated the Bavarian Brewery. After changing hands many times, the Anheuser-Busch Brewery eventually adopted its present name. The corporation is involved in many other enterprises related to recycling, glass production and theme parks.

Sign up for the paid tours and classes from morning until late in the afternoon year-round, although daily schedules may vary. On some national holidays, including Christmas Day, the brewery is closed. Check the Anheuser-Busch website for detailed opening times.

The Anheuser-Busch Brewery is located in the north of Jacksonville. Take the 9-mile (14-kilometer) trip from the center of the city by taxi or car.

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End of an Era: Jax's Anheuser-Busch's Brewery Tour

Dec 14, 2018 • Ennis Davis, AICP

Since its opening, Anheuser-Busch has offered free guided tours to anyone willing to drop by to explore their Jacksonville brewery. However, these days are coming to an end. On December 23, the brewery will end tours of the facility and close its associated gift shop permanently. With that in mind, here's a photographic behind-the-scenes tour of the Jacksonville brewery permanently being archived for Jaxsons to have free access too.

Photos: Anheuser-Busch’s local economic impact

Anchor Glass Container Corporation

jacksonville anheuser busch brewery tour

With as much as 624,000 square feet, the Anchor Glass Container Company is the only glass bottle plant in the State of Florida. Paying between $400,000 to $900,000 a month on energy costs, it’s also one of the Jacksonville Electric Authority’s (JEA) major accounts. Glass making on the site actually dates as far back as the 1926 when Antonio Scalise founded the Tropical Glass and Box Company. Scalise’s clients included Pepsi-Cola of Florida, Dixie Lily Company, and Frostie Root Beer. Daily tours of the plant were also allowed between 10:30am and 4:30pm. By the 1960s, Tropical Glass and Box had been acquired by the Anchor Hocking Glass Corporation. In 1983, Anchor Glass Container was carved out of Anchor Hocking by Wesray Capital Corporation, a private equity pioneer co-founded by William Simon, U.S. Treasury secretary in the Nixon and Ford administrations. Over the last twenty years, employment at Florida’s only glass manufacturing plant has hovered between 235 and 400. Today, it makes 2.7 million beer bottles a day for its only client, Jacksonville’s Anheuser-Busch brewery.

Metal Container Corporation

jacksonville anheuser busch brewery tour

Anheuser-Busch subsidiary Metal Container Corporation opened its Ellis Road plant in 1973 to supply the Jacksonville brewery with cans. This operation makes 3 billion cans annually for the brewery and other companies like Pepsi and Coca-Cola. The plant was recently expanded to manufacture aluminum bottles for the Jacksonville brewery.

jacksonville anheuser busch brewery tour

Richmond, VA-based WestRock is the second largest packaging company in the country. WestRock operates a large mill, employing 440, just north of Fernandina Beach’s historic district. The Fernandina Beach facility produces both linerboard and corrugating medium. The linerboard and corrugating medium are used together to make new containerboard for packaging and other uses for many area customers including Anheuser-Busch’s Jacksonville brewery.

North Florida Sales

North Florida Sales (NFS) is a locally owned Anheuser-Busch wholesaler with operations in Jacksonville and Lake City. Employing 250 in Jacksonville, NFS has about 60 percent of the local beer market and distributes AB products to supermarkets, convenience stores, bars, lounges and any customer licensed to sell beer in 11 Northeast Florida counties.

FEC Intermodal

jacksonville anheuser busch brewery tour

Jacksonville’s Florida East Coast Railway (FEC) provides door-to-door intermodal service from Anheuser-Busch Jacksonville brewery to several South Florida wholesalers. In 2011, FEC completed nearly 8,000 ships of beer and return loads, leading Anheuser-Busch to name the 351-mile regional railroad its intermodal carrier of the year.

Article by Ennis Davis, AICP . Davis is a certified senior planner and graduate of Florida A&M University. He is the author of the award winning books “ Reclaiming Jacksonville ,†“ Cohen Brothers: The Big Store †and “ Images of Modern America: Jacksonville .†Davis has served with various organizations committed to improving urban communities, including the American Planning Association and the Florida Trust for Historic Preservation. A 2013 Next City Vanguard , Davis is the co-founder of Metro Jacksonville.com and ModernCities.com — two websites dedicated to promoting fiscally sustainable communities — and Transform Jax, a tactical urbanist group. Contact Ennis at [email protected]

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Anheuser-Busch brewery ending tours in December

Anheuser-Busch's Jacksonville brewery will end tours of the facility and close its gift shop Dec. 23.

The brewery offers free tours as well as a multiple types of guided tours for a fee several days a week, as well as a tap room and gift shop. Those tours will continue through Dec. 23.

A tour manager at the brewery did not say why Anheuser-Busch made the decision to end the tours.

Tours can be booked by calling (904) 696-8373 or visiting www.budweisertours.com/locations/jacksonville-florida.html.

jacksonville anheuser busch brewery tour

Jax’s Anheuser-Busch Plant Getting Upgrades As Part of Brewer’s $1B Modernization Plan

jacksonville anheuser busch brewery tour

Anheuser-Busch has announced plans to invest more than $1 billion in its U.S. breweries over the next two years to “strengthen operations and deepen connections with communities,” according to the brewer.

Close to $400 million will be spent in 2021 at 12 U.S. breweries – including the one in Jacksonville at 111 Busch Drive on the city’s Northside.

New can lines, sustainability projects like solar panel installments and water treatment, along with new seltzer capability upgrades will be done at the Jacksonville location over the next two years, according to Anheuser-Busch. A breakdown of the cost for the Jacksonville-specific upgrades wasn't available.

Nearly 600 employees work at the Jacksonville brewery, which has an annual economic impact of  nearly $450 million, Anheuser-Busch estimates.

“Right now, our big dream is the recovery of our country. It’s the reopening of our neighborhood restaurants and bars, it’s cheering on our favorite teams and gathering together in person. We are here to find a better way to lead a safe and strong recovery, and we’re starting by investing across our U.S. supply chain to protect the industry and the millions of people who rely on it for their livelihoods, ” said Michel Doukeris, CEO of Anheuser-Busch in an email to WJCT News.

The pandemic has hit bars and restaurants that serve beer particularly hard.

“We are committed to protecting peoples’ livelihoods across our entire supply chain – from farmers and bartenders to truck drivers and team members in our own facilities,” said Dave Taylor, U.S. Chief Supply Officer at Anheuser-Busch in the same email.

To help bars and restaurants impacted by COVID-19, Anheuser-Busch said it has donated more than $2 million in partnership with the U.S. Bartenders Guild, the James Beard Foundation and others to support the industry 

The $1 billion capital expenditure program will span across 26 states with nearly $100 million of the  investment going toward sustainability projects.

In a major change resulting from the pandemic, Anheuser-Busch's Budweiser brand isn’t advertising in this year’s Super Bowl. Instead, the brewer decided to reallocate its advertising dollars to help support vaccine awareness and education in partnership with the Ad Council through various marketing efforts throughout the year.

Anheuser-Busch owns and operates more than 120 facilities across 27 states and employs more than 19,000 people.

The beer industry in the U.S. creates more than 2.1 million jobs and generates more than $328 billion in economic activity each year, according to Anheuser-Busch.

Bill Bortzfield can be reached at [email protected] or on Twitter at @BortzInJax .

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Anheuser-Busch's Jacksonville brewery produces more than 125 million cases of beer each year, serving Florida, Southern Georgia and Southern Alabama markets. The Jacksonville site was selected in August of 1967. Two Clydesdales pulled a plow to break ground for construction in December of 1967. Construction took almost two years and the first brew was finished and shipped in September of 1969. At that time, the plant brewing capacity was 1.7 million barrels per year. Since Jacksonville's brewery establishment, there have been several expansions and bottling lines installed, increasing brewing capacity to well over 9 million barrels a year. In addition, Busch operates a 400-acre farm just north of the 600-employee brewery. There, brewery wastewater is fed into massive center pivot irrigation systems that water and fertilize the soil during growing season, producing corn, sorghum and rye grasses.

Based in St. Louis, Anheuser-Busch is the leading American brewer, holding a 48.3 percent share of U.S. beer sales to retailers.  The company brews the world’s largest-selling beers, Budweiser and Bud Light, and distributes these and many other popular brands through a strong network of more than 500 independent wholesalers. Anheuser-Busch operates 12 breweries across the United States, is a major manufacturer of aluminum cans and has been a leading aluminum recycler for more than 30 years. Anheuser‑Busch and its employees build on a legacy of corporate social responsibility by focusing on three keys areas: promoting alcohol responsibility, preserving and protecting the environment and supporting local communities. In the past three decades, Anheuser-Busch and its wholesalers have committed more than $875 million in national advertising campaigns and community-based programs to encourage responsible drinking and prevent underage drinking and drunk driving. Anheuser-Busch reduced total water use at its breweries by 34 percent in the last three years and the company has been a leading aluminum recycler for more than 30 years. Since 1997, Anheuser-Busch and its Foundation have invested in local communities through donations of nearly $475 million to charitable organizations.  The company also has provided more than 70 million cans of drinking water to people impacted by natural and other disasters since 1988. Anheuser-Busch is a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer, and continues to operate under the Anheuser-Busch name and logo.
Anheuser-Busch operates 12 breweries throughout the United States, which help deliver the freshest beer possible to locations across the country. Brewery First Year of Production Site Size (Acres) 1852 St. Louis, Mo. - 119 1951 Newark, N.J.- 88 1954 Los Angeles, Calif. - 95 1966 Houston, Texas - 136 1968 Columbus, Ohio - 258 1969 Jacksonville, Fla. - 205 1970 Merrimack, N.H. - 294 1972 Williamsburg, Va. - 144 1976 Fairfield, Calif. - 170 1983 Baldwinsville, N.Y. - 370 1988 Fort Collins, Colo. - 250 1993 Cartersville, Ga. - 250 We invite you to visit one of our tour centers for a behind-the-scenes look at the brewing and packaging processes.  Free guided tours are available in St. Louis, Mo., Fairfield, Calif., Fort Collins, Colo., Jacksonville, Fla. and Merrimack, N.H.  More information, directions and hours of operation are available at www.budweisertours.com
BeastieGirl's Full Review: Anheuser-Busch Budweiser Tour- Jacksonville In Jacksonville, Florida, there is a rather larger brewery in town. It’s the home of one of many Budweiser Breweries and they invite you to take a free tour with them and share a free beer or two. Who am I to turn down a free drink (even though I would not consider myself a Budweiser fan, not by a long shot)? I thought it would be interested to at least check it out and see what it was all about. The entrance to the tour and brewery gift shop is clearly marked, with separate parking and a separate entrance from the main brewery. I entered into a small room with a brochure rack and a small desk with a greeter. They told me that a tour had just started and that I was welcome to join in. Up an elevator and down a long hallway overlooking large vats of beer, there is the beginning of the tour. A video on how beer, and Budweiser specifically, is made starts the tour off. There were several rows of seats, holding the tour group of about 12 people. After the video, our tour guide, John, walked us down what looked to be a long hallway with lots of historic pictures along the way. He began telling us the interesting history of Anheuser-Busch, which began with a wealthy soap maker, Anheuser and a poor immigrant from Germany, Adolphus Busch, the 21st of 22 children and their common interest in the beer industry way back in the 19th century. Moving along in the tour, John explained the many different people in the Anheuser-Busch family (Busch married Anheuser's daughter to make it a true family owned business) to where they are today, with the company still being run by the descendants of Busch. As well as Budweiser history, more detail on the brewing process was explained. We were shown the vats where the fermentation process begins, using Beachwood chips (which are eventually turned into mulch, used throughout the brewery property and other local areas). I couldn't help but think as we looked onto the rows of vats of the movie, Strangebrew, with Rick Moranis- but I digress. They explained about all the quality control that goes on with their beers, but most of that was behind the scenes, and the majority of the brewing process was not actually shown. Continuing down the long hallway, John talked about the many years of advertising and how the Anheuser-Busch company grew to have a hand in many different businesses, including a railroad company that they still own and operate today. I had to laugh when looking back at some of the old advertising from the 70's and 80's that I still remember- yikes, I felt a little dated! Nonetheless, we learned about the history of the now famous Clydesdale horses. Apparently, on the day of the repeal of prohibition, the son of Augustus Busch, who was the head of the company at the time, gave him an imported Clydesdale horse. On his death bed, Augustus said that the horse was the best gift he ever received (or was it just that it reminded him of the repeal of Prohibition??). He set aside funds that are still used to this day to care for the Budweiser Clydesdale horses. Apparently, you will never see a dirty Clydesdale owned by Anheuser-Busch. After the history, marketing, and brew making is discussed on the tour, we moved along to the bottling and packaging area of the brewery. Here, I was quite reminded of the opening sequence of Laverne and Shirley. The bottles are too many to count and it's amazing how much actually goes into making the beer that is sent out to be consumed by Joe, Dick, Harry and my dad. I could have stayed and watched the packaging process all day, but we were moved on to the hospitality room, which wasn't bad as well. The hospitality room is full of tables, even couches and a fireplace and oh, yeah, you get free beer here too! John left us at this point and we were able to order anything off of the displayed beers. They had your typical selection of Budweiser, Bud Light, Michelob Ultra, Busch, Natural Light (for those college boys, I guess) in bottles, as well as beer on tap and some pretty good pale ales and other organic beers. They had some of the Peels wine coolers available for those who want a drink, but don't want beer and Coke products were available for those on the tour under 21. Pretzels were offered as a munchy. Two free drinks are available, but not at once and they will ID you if you even remotely look under 30 (weee, I got carded!), so be prepared to have your ID ready if you are going to partake. While enjoying your drink, you can play a game of foosball or just relax and watch the plasma screen TVs showing all the new Budweiser commercials (in case you missed the Superbowl). I don't believe they will serve you more than two drinks (even if you want to pay for it) and other tour groups will eventually come in as well. I stayed for a bit, and then left to check out the bottling and packaging area again. Ok fine, I'm a freak, but it really was cool! The gift shop was so-so. If you like NASCAR, there were some interesting items, and if you want a Budweiser label for a bathing suit, you can get it here! If you have no interested in the gift shop, that's pretty much the end of the line for the tour. A ramp leads you back to the main entrance of the tour. There is a large replica of a Budweiser Clydesdale horse that you can take pictures with (but don't sit on him, it's against the rules!). Everyone was super friendly on the Budweiser Brewery tour and although it seemed like there wasn't a whole lot of opportunity to ask questions, our guide, John really covered everything well, so I didn't have any questions, which was nice. The entire facility was wheelchair accessible and restrooms were available near the Hospitality Room. In all, the tour lasted about 30 minutes (not including the drinking time) and was 100% free- hard to believe, I know. Tours are available every half hour. If you are in Jacksonville and have the time, this is a fun and educational (about beer) tour.
Budweiser might be the one of the best-selling beers in the world, but Bud Light is king in the United States. Both are produced at the Jacksonville plant. No matter the label, brewing beer requires large amounts of grain - mainly barley - which is mixed with water. A by-product is spent grain, which Steve Foppe, general manager of the Jacksonville facility, equates to grounds left in the filter of a coffee maker. Unlike coffee grounds that are thrown away, Anheuser - Busch has a decades-old practice of selling its waste. The collection area behind the brewery smells like fresh, moist bread as spent grains are dumped into waiting trucks. Last year, 166,000 tons of grain were shipped from the plant. On the bottling side of the plant, the recycling efforts are automatic and varied. Robotic arms remove plastic ties from pallets and feed them into shredders. All around the plant are containers full of materials - plastic, paper, metals - that are sold or given away to after-market companies. Cardboard boxes used to transport empty bottles into the plant are the same ones used to package filled bottles for shipping to stores. Damaged boxes are automatically crushed and baled. Bottles and cans that are rejected from the assembly line are crushed and vacuumed into waiting trailers and will be shipped away for reuse. Daniels said Anheuser - Busch 's most impressive conservation efforts involve water. He said the company's ability to reduce water use and recycle what it does use provides lessons everyone can embrace. "They've done what I need to do at home," he said. "I need to take shorter showers and use less soap."
Anheuser-Busch is pleased to announce the Jacksonville Beermaster Tour. In addition to our complimentary tours, the Beermaster Tour is a unique opportunity to experience a behind-the-scenes look at the brewing of Budweiser. The Beermaster Tour includes a visit to the Brew Hall, Primary Fermentation Cellar, Lager Cellar, Packaging Facility, Quality Assurance, and Finishing Cellar, including sampling directly from a Finishing Tank. To commemorate your experience, a variety of gifts are provided for each guest. For additional questions or information, please call Jacksonville: (904) 751-8117

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Stimulate your senses and satisfy your curiosity as you explore the Anheuser-Busch art of brewing. This tour gives guests a unique behind-the-scenes look at how we brew the world famous Budweiser Lager Beer.

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A river flood warning and a rip current statement in effect for 6 regions in the area, teamsters reach new agreement with anheuser-busch one day before strike.

Jonathan Lundy , Digital Producer , Jacksonville

JACKSONVILLE, Fla. – The Teamsters reached a five-year tentative agreement with Anheuser-Busch breweries worldwide Wednesday one day before the current agreement expired, according to a release.

RELATED: Teamsters union members rally outside Anheuser-Busch factory in Jacksonville for new contract

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The new agreement will significantly raise pay, improve health care and retirement benefits, and provide job security.

Anheuser-Busch CEO Brendan Whitworth said the company looks forward to formally ratifying the agreement.

“At Anheuser-Busch, we have said time and again that our people are our greatest strength, and we are incredibly pleased to have reached a tentative agreement that continues to recognize the talent, dedication, and hard work of our teams, while also positioning the Company for long-term success,” Whitworth said. “As America’s leading brewer, we have the best people and provide the best jobs in the beer industry, and together we are focused on what we do best: brewing great beer for everyone, showing up in the moments that matter for our consumers, and making a positive impact in our communities across the country.”

The full tentative agreement will be shared with the members and voting on the contract is expected next week.

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Hailing from Detroit, Jonathan is excited to start his media career at News4JAX in November 2023. He is passionate about telling stories that matter to the community and he is honored to serve Jacksonville.

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December 2, 2009

Anheuser-Busch Beermaster Tour Serves As the Perfect Holiday Gift

Anheuser-Busch Beermaster Tour Serves As the Perfect Holiday Gift

Exclusive, Behind-the-Scenes Tour Ideal for Beer Enthusiasts and Hard-To-Buy-For Individuals

ST. LOUIS (Dec. 1, 2009) - As the holiday shopping season approaches, Anheuser-Busch is giving beer drinkers another reason to rejoice: The Beermaster Tour at the Anheuser-Busch Brewery Tour Centers in five U.S. cities (Fort Collins, Colo.; St. Louis, Mo.; Jacksonville, Fla.; Fairfield, Calif.; and Merrimack, N.H.). This exclusive, behind-the-scenes look at the Budweiser brewing and packaging process is sure to please even the most difficult person to shop for.

Recently introduced, this small, private tour takes guests into never-before-seen areas of the brew house, lager cellar, packaging facility and finishing cellar. Guests see first-hand the people and passion behind the Budweiser brand and guests 21 years of age and older receive exclusive sampling opportunities.

"The Beermaster Tour was especially designed for individuals passionate about beer and the brewing process," said Sue O'Leary, senior manager for Brewery Tours and Gifts at Anheuser-Busch. "It offers a much more intimate and in-depth look at how some of the world's best-selling beers are crafted."

Beermaster Tours are in addition to the complimentary tours offered at the breweries. Beermaster Tours last approximately two hours and are scheduled several times a day. The cost is $25 per person for individuals 21 years of age and older and $10 per person for individuals ages 13 to 20. Beermaster Tours are limited to 10 or fewer guests. Guests taking the Beermaster Tour receive a special Anheuser-Busch glass and baseball cap. Visit www.budweisertours.com for more information or to make a reservation.

Gift cards for the Beermaster Tour can be purchased at the tour center gift shops, which offer a wide variety of apparel and accessories carrying the logos of Anheuser-Busch's brands and the world-famous Clydesdales.

Based in St. Louis, Anheuser Busch is the leading American brewer, holding a 49.2 percent share of U.S. beer sales. The company brews the world's largest-selling beers, Budweiser and Bud Light. Anheuser Busch also owns a 50 percent share in Grupo Modelo, Mexico's leading brewer. Anheuser-Busch ranked No. 1 among beverage companies in FORTUNE Magazine's Most Admired Global Companies list in 2009. Anheuser Busch is a major manufacturer of aluminum cans and one of the world's largest recyclers of aluminum cans. The company is a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer, and continues to operate under the Anheuser-Busch name and logo. For more information, visit www.anheuser-busch.com .

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Anheuser-Busch’s Year Is Riding on the Next 7 Days

Anheuser-Busch’s Year Is Riding on the Next 7 Days

words: Dave Infante

Published: February 23, 2024

illustration: Danielle Grinberg

Not to put too fine a point on it, but things have not exactly been “going well” for the world’s biggest beer company lately. Anheuser-Busch InBev spent 2023 bargaining with the nation’s bigots , watching rivals old and new steal share, and casting about for lost marketing mojo . It sold half its pricey craft brewing portfolio for a song last summer . Its Super Bowl ads a couple weeks ago were flat, flabby, and feckless . And come April, Bud Light will start cycling through year-over-year comps that will show just how much progress its corporate handlers have — or haven’t made — shoring up the flailing flagship.

Still, once-mighty ABI is showing some signs of life lately. Its annual Sales and Marketing Communications Meeting (known simply as SAMCOM in the trade) in New Orleans earlier this year featured “plenty of thunderous applause” from formerly aggrieved wholesalers, according to a dispatch from Beer Business Daily. An approving message from former President Donald Trump, sent just hours after a lobbyist on the payroll announced a major MAGA fundraiser , prompted speculation among $BUD analysts that American conservatives may have finally found a new objet d’outrage. Bud Light sales are still down comparatively, but have long since stabilized . To this day, the firm’s stock is trading basically even with its price just before the Bud Light fiasco began — a testament to the staying power of diversified global portfolios, if not the public-relations acumen of ABI’s leadership .

It’s some limited momentum in the right direction for a company on the comeback trail. But if ABI is exiting one crucible, it’s stumbling perilously close to another. The biggest strike on the company’s American breweries in half a century is one week away, and 5,000 Teamsters say they’re ready for a fight. Is Anheuser-Busch?

The company did not respond to Hop Take’s request for comment.

It’s been a long and winding road to get to this high-stakes showdown, with plenty of off-ramps not taken along the way. In September 2023, the International Brotherhood of Teamsters opened up bargaining for a new five-year contract for its 5,000 members at ABI’s dozen megaplants vowing to “reset the clock” on the relationship between brewery labor and brewery management. After some promising progress — including a tentative agreement on health care that would eliminate “tiered” coverage, a common union bugbear — talks broke down. In mid-December, Jeff Padellaro, director of the Teamsters’ Brewery, Bakery, and Soft Drink Conference and the union’s lead negotiator, told Hop Take that ABI had walked away from the table rather than negotiate on job security, a key issue for rank-and-file workers. “I think they’re hoping, or betting that it’s going to be business as usual, which is crazy to me,” he said.

The union has repeatedly signaled that its workers will walk. The week prior to my last interview with Padellaro, 99 percent of ABI’s Teamsters voted to authorize a strike; in late January, Teamster negotiators tendered the company a fully fleshed-out contract approved by 94 percent of the workforce. Earlier this month, it doubled strike benefits — the money the Teamsters’ international body will pay out from its $300,000,000 war chest to sustain workers in lieu of wages while they’re on the picket lines — to $1,000 per worker per week. The union also announced it would cover health insurance costs in the event ABI cuts them off, an all-too-common strikebreaking move. (Hundreds of Heaven Hill distillery employees, unionized with the United Food and Commercial Workers, faced a similar gambit during their six-week strike in 2021.)

All these moves, from the authorization vote, to the pre-ratified contract, to the benefits boost, are signals of strike-readiness from the union. “The members have spoken loud and clear,” Padellaro tells me. Whether ABI is listening is an open question. When we spoke on Tuesday, he confirmed there were no bargaining sessions scheduled between now and the Feb. 29 deadline. That belies ABI’s claims in recent weeks that it “invites union leadership to return to the bargaining table,” part of a statement the company offered The Wall Street Journal on Feb. 1. Who’s full of it? “I’m not going to call anyone a liar, particularly not in the press,” Padellaro says.

As he has in previous interviews, the veteran negotiator again highlights job security as a major outstanding issue at the bargaining table. I ask whether that means closures. “There’s no commitment [on plant closures] and that’s part of the problem,” he says. “We don’t know exactly what their plan is. … Everybody’s going to automatically assume the worst when the company is not willing to make a commitment to the employees.” Still, Padellaro insists that job security is just one issue among many still on the board: “Any one of these open items potentially could derail a deal.”

To make that point more literally, workers have ramped up practice picket lines at all 12 ABI plants in the past few weeks. “There’s hope that we don’t have to strike,” says Tyler Tisdale, a 10-year worker at the Williamsburg, Va., brewery and a strike captain for Teamsters Local 95. “But we all know, if you’ve gotta go [on strike], you’ve gotta go. You have to handle your business.”

The last time the Teamsters called a major strike at Anheuser-Busch (pre-InBev) was on March 1, 1976 — 48 years to the day prior to the slated expiration of the union’s current contract with the since-merged macrobrewer. That strike lasted 95 days and idled 8,000 workers at all of the firm’s eight plants nationwide. It also created openings for A-B’s competitors: The St. Louis Post-Dispatch reported at the time that Milwaukee trucking companies running nonstop shuttles to St. Louis with 40,000-pound loads of Miller Brewing Co. beer, and beer history shows the ‘76 stoppage also helped Old Style and other brands endear themselves to hard-drinking Chicagoans. (“We never got the business back,” August Busch IV, the company’s heir apparent before InBev came along, told The Chicago Tribune in 2006.)

By the time the Teamsters returned to A-B brewhouses in early June 1976, the stoppage had cost August Busch III & co. an estimated $30 million in contemporary dollars — over $160,000,000 today when adjusted for inflation. The late journalist Dan Baum, in 2000’s “ Citizen Coors ,” reported the strike at the Rocky Mountain brewer’s rival halved Budweiser production and sent overall market share from “over a quarter to less than a fifth.” A-B stock hit a nine-year low. Even the legendarily steely “Three Sticks,” who some industry observers still believed had gotten the best of the Teamsters by retaining managerial control of production, acknowledged the dear costs in his annual meeting with shareholders, reported William Knoedelseder in the 2012 book “ Bitter Brew .” “A strike leaves scars,” Busch III said.

(Forty-eight years later in Williamsburg, Local 95’s Tisdale takes a different lesson from history. “We have some old members who were still around [during the ‘76 strike] who are telling us, ‘Hey, it’s going to be OK,’” he says.)

The old Twain saw dictates that history never repeats itself but often rhymes, and there are shades of that Teamster standoff with A-B visible in the strike now looming in ABI’s path. Coors and Miller are one company now, and they’re taking shelf space from Bud Light. The Super Bowl’s in-game air was still open to all beer advertisers , like it is once again after the recent expiration of a three-decade exclusivity agreement the macrobrewer had with the National Football League. Public sentiment toward unions is actually higher now than it was in 1976, according to Gallup polling . And perhaps not surprisingly, given the considerable reduction in union labor at the macrobrewer despite its growth in the intervening years, a key focus in today’s negotiations is job security — just like it was in 1976 .

(Another late-breaking echo: Since Saturday, Teamsters Local 997 has been striking Molson Coors’ plant in Fort Worth, Texas, in an unrelated grievance over what the union calls a “disgusting pay package” offer from the company. Brewbound reported Wednesday evening that the ABI rival had brought in nonunion salaried employees to end-around the picket — much like Busch III infamously did in ‘76. What that developing situation augurs for the looming strike on ABI, if anything, remains to be seen.)

Of course, the King of Beers’ current predicament has no historical precedent in the corporate annals. The once-mighty company is headed into the final week of bargaining on shaky standing. Its competition is closer than ever. Its wholesalers are finally coming back to the fold. Its union knows what it wants, in a moment where the public wants unions. Not to put too fine a point on it, but there are only two ways next Friday ends — and for ABI, only one of them is “well.”

🤯 Hop-ocalypse Now

Believe it or not, that controversial $24.6 billion merger of Kroger and Albertsons that the firms proposed back in October 2022 is still alive despite various legal and political challenges to stop it on antitrust grounds . Grocery being the most important retail channel for beer sales in this country, independent experts have expressed alarm for what further consolidation of the market would do to small, independent breweries. Meanwhile, in the absence of a Federal Trade Commission suit, state attorneys general are still trying to block the deal out of concern for fair competition and labor conditions in their jurisdictions. For example, a lawsuit filed last week by Colorado’s AG alleges that the two grocers have already “colluded” in “unlawful activity” — including forging a “nefarious bargain” to undercut a 2022 strike at Kroger’s King Soopers locations in the state.

The United Kingdom’s broadcasting watchdog dismissed BrewDog chief executive James Watt’s complaints about a 2022 BBC documentary about the controversial firm… The brand, recipes, etc. of New Jersey’s erstwhile Flying Fish Brewing Co. may live on after being acquired by Guilford Hall Brewery of Maryland … Big Grove Brewing Co. outta Iowa is the latest craft brewery to enter the cannabis seltzer market, taking a majority stake in the Climbing Kites brand… The governor of Indiana’s signature is the only thing left standing between Hoosiers and happy hour …

📉 …and downs

The Brewers Association’s organizational revenue dipped around 2 percent in 2023 … More reshuffling afoot in New Belgium Brewing’s c-suite as decades-long veterans depart … Tilray Brands rolled out an awkwardly named Smirnoff Ice ripoff under the 10 Barrel Brewing Co. brand… One bill that would outlaw cold beer in Tennessee (to curb drunk driving ) ( ??? ) has been withdrawn , but another still lives on …

This story is a part of VP Pro , our free platform and newsletter for drinks industry professionals, covering wine, beer, liquor, and beyond. Sign up for VP Pro now!

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IMAGES

  1. End of an Era: Jax's Anheuser-Busch's Brewery Tour

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  3. Anheuser-Busch Brewery in Jacksonville, Florida

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  4. End of an Era: Jax's Anheuser-Busch's Brewery Tour

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COMMENTS

  1. Jacksonville, FL

    JACKSONVILLE, FL. Opened in 1969, our Jacksonville brewery is the most efficient brewery in the entire global network of Anheuser-Busch InBev! Since 2008, the brewery has reduced water usage by 50% and electricity usage by 23% while brewing the same volume of beer. Fun Fact: In 2019, the brewery honored one of its longest-serving team members ...

  2. Budweiser Brewery Experience

    The Jacksonville Budweiser Anheuser-Busch Brewery offers free tours. The tour is about an hour and you do get two free beers at the end of the tour along with pretzels. We splurged for the BeerMasters Tour which is $25 each and is two hours long and $10 each for the Beer School, and it was well worth it.

  3. Budweiser Tours

    There is no other brewery experience in the world quite like an Anheuser-Busch ... Visit. Join our Team. Become part of the Anheuser-Busch Team. Some of the hiring positions available include Sous Chef, Tour Guides & Brewery Ambassadors. Our company provides flexible scheduling and career advancement opportunities available. ... Anheuser-Busch ...

  4. A Visit To The Anheuser-Busch Jacksonville Brewery

    Visitors can now tour the Anheuser-Busch Brewery in Van Nuys for the first time in nearly 40 years. The tour, which lasts about 90 minutes, includes a look at the brewing process, the fermentation room, and a taste of Bud Light beer. The Anheuser-Busch brewery is one of the country's most recognizable and historic breweries.

  5. End of an Era: Jax's Anheuser-Busch's Brewery Tour

    Since the brewery's opening, free guided tours have been offered to anyone willing to drop by to explore the Jacksonville brewery. However, these days are coming to an end. On December 23, the brewery will end tours of the facility and close its associated gift shop permanently. Until then, tours can be booked by calling (904) 696-8373 or ...

  6. End of an era: Jax's Anheuser-Busch's brewery tour

    A fixture in Jacksonville's manufacturing scene since 1969, Anheuser-Busch's third-largest U.S. brewery produces nine million barrels of beer annually. Anheuser-Busch's roots date back to ...

  7. 10 Things to Do in Anheuser-Busch Brewery Tour Jacksonville United

    This brewery tour offers visitors an inside look at how the world-famous beer is made and gives them the chance to sample some of the finest brews. Whether you're a beer enthusiast or just looking for something to do while in Jacksonville, here are 10 things to do during your Anheuser-Busch Brewery Tour. 1. Tour the Brewery

  8. Touring The Anheuser-Busch Brewery

    Touring The Anheuser-Busch Brewery. Anheuser-Busch's Jacksonville brewery produces more than 125 million cases of beer each year, serving Florida, Southern Georgia and Southern Alabama markets. The Jacksonville site was selected in August of 1967. Two Clydesdales pulled a plow to break ground for construction in December of 1967.

  9. Tour

    Budweiser Brewery Experience: Tour - See 245 traveler reviews, 267 candid photos, and great deals for Jacksonville, FL, at Tripadvisor.

  10. World-Famous Budweiser Clydesdales Make Special Visit to Anheuser-Busch

    The Anheuser-Busch brewery is located at 111 Busch Drive. Take I-95 to Busch Drive, Exit 360. The brewery is located between the Jacksonville Airport and downtown. To make tour reservations for groups of 15 or more, call 904-696-8373 or for more information, visit www.budweisertours.com. Based in St. Louis, Anheuser-Busch is the leading ...

  11. Anheuser-Busch Brewery Tours

    The Anheuser-Busch Brewery is located in the north of Jacksonville. Take the 9-mile (14-kilometer) trip from the center of the city by taxi or car. Plan a trip to see Anheuser-Busch Brewery

  12. Jacksonville's Anheuser-Busch plant still making beer, 55 years later

    0:30. Some 55 years ago, Anheuser-Busch Inc., the world's biggest brewer, had big news for Jacksonville: It was going to build a massive beer plant on the city's Northside. The numbers: The $40 ...

  13. Jacksonville's Anheuser-Busch Brewery a tour for true beer enthusiasts

    Anheuser-Busch Beermaster Tour. Address: 111 Busch Drive. Hours: 10 a.m. and 2 p.m. Monday-Saturday. Cost: $25, 21 and up; $10, ages 13-20. Information: www.BudweiserTours.com; (904) 751-8117 for ...

  14. End of an Era: Jax's Anheuser-Busch's Brewery Tour

    Jacksonville's Florida East Coast Railway (FEC) provides door-to-door intermodal service from Anheuser-Busch Jacksonville brewery to several South Florida wholesalers. In 2011, FEC completed nearly 8,000 ships of beer and return loads, leading Anheuser-Busch to name the 351-mile regional railroad its intermodal carrier of the year.

  15. Anheuser-Busch to end Jacksonville brewery tours

    You can currently take a self-guided tour of the Jacksonville Brewery any time between 10 a.m. and 4 p.m. daily except Tuesdays and Wednesdays. The Busch Drive location offers guided tours, which ...

  16. Anheuser-Busch brewery in Jacksonville ending tours in December

    A tour manager at the brewery did not say why Anheuser-Busch made the decision to end the tours. ... Anheuser-Busch's Jacksonville brewery will end tours of the facility and close its gift shop ...

  17. Anheuser-Busch brewery ending tours in December

    The Times-Union. Anheuser-Busch's Jacksonville brewery will end tours of the facility and close its gift shop Dec. 23. The brewery offers free tours as well as a multiple types of guided tours for ...

  18. Budweiser Brewery Experience, 111 Busch Dr, Jacksonville, FL

    Anheuser-Busch Companies is a leading American brewer that maintains nearly half of the market share for United States beer sales. The company features the Budweiser and Bud Light brands. It also owns a 50 percent interest in Grupo Modelo, Mexico s leading brewer. Anheuser-Busch operates Busch Gardens and SeaWorld theme parks throughout the ...

  19. Budweiser Will End Plant Tours In Jacksonville

    According to Budweiser's website, tours are offered at its plants in Jacksonville; St. Louis; Fairfield, Calif.; Ft. Collins, Colo.; Houston and Merrimack, N.H. Additional information about the ...

  20. Breweries

    There is no other brewery experience in the world quite like an Anheuser-Busch brewery tour. Our St. Louis brewery is filled with rich traditions, providing unique perspectives on our history and the making of some of America's most beloved brands. ... JACKSONVILLE, FL. LOS ANGELES, CA. MERRIMACK, NH. NEWARK, NJ. ST. LOUIS, MO. WILLIAMSBURG, VA ...

  21. Strike possible at Jacksonville's Anheuser-Busch brewery

    Close to 450 employees plan to walk off the job at the Jacksonville Anheuser-Busch facility by the end of this week — joining workers at 11 other macro-breweries across the nation who will ...

  22. Jax's Anheuser-Busch Plant Getting Upgrades As Part of Brewer's $1B

    Nearly 600 employees work at the Jacksonville brewery, which has an annual economic impact of nearly $450 million, Anheuser-Busch estimates. "Right now, our big dream is the recovery of our country.

  23. Touring The Anheuser-Busch Brewery

    Touring The Anheuser-Busch Brewery. Anheuser-Busch's Jacksonville brewery produces more than 125 million cases of beer each year, serving Florida, Southern Georgia and Southern Alabama markets. The Jacksonville site was selected in August of 1967. Two Clydesdales pulled a plow to break ground for construction in December of 1967.

  24. Merrimack Tours & Experiences

    Stimulate your senses and satisfy your curiosity as you explore the Anheuser-Busch art of brewing. This tour gives guests a unique behind-the-scenes look at how we brew the world famous Budweiser Lager Beer. 1.5 hours. $40. ... Merrimack Closure Dates. Enjoy Responsibly. Do Not Share This Content With Minors. ©2024 Anheuser-Busch, St. Louis ...

  25. Teamsters reach new agreement with Anheuser-Busch one day ...

    JACKSONVILLE, Fla. - The Teamsters reached a five-year tentative agreement with Anheuser-Busch breweries worldwide Wednesday one day before the current agreement expired, according to a release.

  26. Anheuser-Busch Beermaster Tour Serves As the Perfect Holiday Gift

    Beermaster Tours last approximately two hours and are scheduled several times a day. The cost is $25 per person for individuals 21 years of age and older and $10 per person for individuals ages 13 to 20. Beermaster Tours are limited to 10 or fewer guests. Guests taking the Beermaster Tour receive a special Anheuser-Busch glass and baseball cap.

  27. Anheuser-Busch's Year Is Riding on the Next 7 Days

    The last time the Teamsters called a major strike at Anheuser-Busch (pre-InBev) was on March 1, 1976 — 48 years to the day prior to the slated expiration of the union's current contract with ...