best tourist website

The 10 Best Designed Tourism Websites in the World 2022

Mary Ann Ha , Skift

June 15th, 2022 at 2:30 AM EDT

In a frantic attempt to avoid being left behind, official tourism organization websites are doing their best to catch up to the high expectations of the new traveler — tourists of the post-pandemic digital age.

Mary Ann Ha

Almost every tourist these days is making decisions about their travels based on what they see online. From themed trips to budgeted food tours, travelers crave previews of potential destinations and surf the internet to learn anything they can about a new and exciting spot.

Due to intense levels of pent-up travel demand followed by impulsive and impatient post-pandemic travelers, tourism website design is more important now than ever before. The competitive space for well-designed websites is more ambitious, and reliance on digital platforms as a dependable resource for travel inspiration is at an all-time high. Looking at the Gen Z traveler, it’s easy to notice that attention spans have shortened immensely, and tourists are treating trip planning like a shopping experience, picking and choosing elements of their vacations after engaging in a few seconds of appeal.

With that being said, tourism organizations are slowly learning that the old ways simply don’t work anymore — paragraphs of information on the screen, redirection that continues tab after tab, slow and clunky navigational experiences, depressing color palettes, and promotional descriptions of sites that don’t answer any of the truly important questions, especially for a more conscious traveler worried about climate change, and other threats.

After two years of rapidly-evolving digital growth, several websites have succeeded in breaking out of that dull and repetitive cycle. Here is Skift’s 2022 list of best designed tourism websites — ones that hit the spot both visually and navigationally, and are taking note of what the modern traveler wants, how they think, and most importantly, how they behave.

1. Visit Iceland

The clean-cut and minimalistic nature of Nordic graphic design works well to communicate visual appeal, send concise messages with clarity (or humor), and entice further curiosity with minimal effort, especially in the website world. Visit Iceland leads our list with a transitional homepage display, decorated with background images that hover along the page as they overlap and interact with the text on the screen, making the website feel inviting and alive.

As users scroll further down, the website displays excellent examples of utilizing the organized nature of drop-down menus and vertically moving lists. With a clean white background and bold capitalized black font, readers are able to quickly catch sight of what they want to read, without feeling overwhelmed by options. Blog articles of potential itineraries and Iceland travel tips are also organized in a format reminiscent of Youtube, integrated with carousel elements that are easy to view via mobile phone. 

Accessibility to greener travel options within the website is always a plus — Visit Iceland has an entire page dedicated to helping travelers join in on Iceland’s commitment to preserving their nature, including a list of environmentally certified businesses, a carbon footprint calculator, and an easy-to-follow list of tips for sustainable travel in Iceland.

2. Visit California

While the homepage might look typical at first glance, Visit California’s “Experience California” layout is one of the best designs we’ve seen in the tourism website game. Swipe left as soon as you get onto the landing page (a surprising, but not too complicated way to navigate the site, which keeps visitors engaged), and users are immediately whisked into a three-dimensional space to explore what the state of California has to offer to their tourists.

To the new millennial and Gen Z traveler, design and aesthetic can be just as or more important as destination information and travel guidance. Interactive visuals and bold colors speak to the character of California as a vacation spot, filled with globally cultural experiences and advanced businesses in design and technology — adding to the visitor’s impression of what a trip to California could be like. 

As the home of Los Angeles and the land of influencers, Visit California also fully embraces the use of User-Generated Content as a promotional tool, and displays this in an easy-to-digest format.

3. Z ürich Tourism

Speaking of Nordic graphic design and user-generated content, the official website for the city of Zurich is another example of the excellent use of white space. Dedication to sans serif typography, a two-to-three cool tone color palette, and an extremely simplistic, clean layout keeps visitors from feeling overwhelmed and allows for a breathing space to go through all the activities offered on the website. 

Beneath several of the suggested activities, restaurants, and bars, the Zurich website also labels whether the business is open or the service is being offered in real time, a unique feature that can be extremely helpful for travelers who are looking for last minute places to enjoy or spontaneously plan a day trip.

Their user-generated content page is a delightfully neat design, with the page tab linked as a single hashtag in the top menu. The entire page acts as a unified social media feed, making all their social media coverage on Facebook, Twitter, and Instagram visually accessible in one view.

3. Visit Brazil

Visit Brazil has all information and links available on their homepage, split into four sections: Experiences, Destinations, Regions, and Travel Information. 

Aesthetically, a framework of yellow is filled with a line-up of action-packed visuals, picture and video, and a section dedicated to Instagram content. They know their visitors, and they recognize that in-your-face video content appeals to those who are looking for some sort of adventure. The video that takes up the entire homepage display keeps visitors engaged at initial glance, and while the website prioritizes promoting their adventurous activities, they balance “fun” with “necessity” and make sure to give easy access to the safety information travelers will need to know when coming to Brazil.

We all know New York City could be its own state, with experience offerings that are equivalent to those of a country.

Set up like a booking site, the NYCgo’s most impressive elements include the UX framework that is deeply familiar to the modern traveler — searching for hotels or accommodations via a search engine reminiscent to short-term rental or airline sites, being able to “like” and save posts or articles for later referral, and of course, a function that offers filtered options to find activities and locations catered to the visitor’s personal preference.

The bold, graffiti-like font that covers the homepage and is used throughout the website is simple, which is a necessary move considering how much text is on the front page. It’s also a great aesthetic choice, a subtle way of speaking to the headlines that cover billboards in NYC. While the website offers slews of information on the homepage, the way it is formatted and presented to the user keeps the aesthetic uncluttered and down-to-earth.

6. Visit Finland

From the logo, to overall design, to choice of font, Visit Finland’s website displays similarities to another extremely popular rental booking site, but when it comes to approachability and visual appeal, borrowing those design elements works in their favor.

The website is a smooth, transparent, and, of course, familiar experience — one that is both modular and linear, showing dedication to navigational simplicity. The design does not shy away from white space and minimalism much like its Nordic counterparts also on this list. Complete use of full-screen photos and stunning imagery is a highlight, as well as the level of scroll-responsive interactivity visitors experience as they explore the site. 

This website also displays various Finnish activities and locations through the save/heart feature, referencing a user experience often seen in online shopping or Pinterest mood boards. The layout feels particularly responsive to the nature of the Gen Zers who spend all their time on social media “saving” posts and ideas.

7. Visit Australia

Like we’ve seen on other websites on the list, the Visit Australia website is hugely loyal to the tile format, which could feel silly if overused, but because the tiles are lined up and sectioned in a cohesive manner, visitors will find it extremely easy to find options for each and every aspect of destination planning. The homepage is lined with left-right carousels of vertical images, appealing to younger generations and optimized for mobile formats.

Drop down menus are also a highlight for this website design. Instead of cluttering the frame with an overwhelming amount of text, the tile format keeps the menu options visually engaging for the user. Integration of beautiful imagery within every step of the user experience shows great dedication towards marketing the destination, which is, ultimately the main purpose of a tourism organization. 

The Visit Australia website offers everything, from itineraries and cultural or geographical activity guides to budgeting and accommodation deals. Recognizing that budget is an important factor for many travelers is also a major plus for any tourism website, as it keeps website visitors within the website instead of browsing other platforms for “best or most affordable deals”. 

Perhaps the highlight of the site is Explore Australia in 8D, an interactive exploratory experience that allows visitors to move through a map of the entire mainland of Australia, including a few islands surrounding the area, and see what each region has to offer, from attractions to lodging and food.

As much as Peru is receiving growing interest as a travel destination in recent years, the country also seems to be extremely conscious about communicating COVID safety measures and restrictions to potential tourists. The immediate landing page of the tourism website gives visitors easy access to ways to prepare and plan for a trip to Peru from home, beginning with multiple avenues to check and double check updated Covid protocols. Showing this level of diligence to Covid measures not only communicates the fact that Peru takes safety protocols seriously, but also allows for international travelers to cross ‘testing or vaccination requirements’, still a major concern at this time, off their list of potential worries.

The team at Peru Travel also takes advantage of the numerous recognitions, media coverage, and awards that Peru receives as a tourism destination, and pushes that at the forefront of their website design. 

The most exciting part of the website is perhaps the VR page, called Peru 360, where one can “visit” various sites throughout Peru in a virtual reality. While this is a method that has grown in popularity amongst a lot of brands during the pandemic, very few official tourism websites have been successful in offering a well-established experience that feels interactive beyond typical images or videos. 

9. Visit Italy

Italy has long-been a tourist-heavy destination, and the team at Visit Italy knows it. At the forefront of their website are easy ways to search, budget, and book the top tourist attractions through the best deals. Viewers barely need to scroll down the homepage before getting immediate access to the Ticket Carousel, with exact prices listed by attraction or location.

Visit Italy’s website isn’t the most ambitious platform design-wise, but it prioritizes digestible formats, such as buttons for each step in planning or tiled carousels, and feels easy-to-navigate overall, especially considering all the information on their homepage.

It’s clear that the website knows what their visitors need — to beat lines, to get the best prices, and to make the most of their time in one of the most famous cities in the world that Italy has to offer. The site is ideal for the tourist who needs to prioritize planning and booking over aesthetic photo inspirations. The website also acts as a search engine of sorts, and does not shy away from redirecting their visitors to other booking sites or options in order to make the best decisions.

10. Visit Greenland

Visit Greenland’s website also sets up like a familiar search engine site (a trend we are observing across most of the designs on this list) but serves mostly for travel inspiration and local informational purposes. The layout of the website is simple and loyal to the use of white space, which allows for their unique graphic design elements to shine through in this particular design. 

Not only are the three-dimensional illustrations beautiful, but they are also interactive, acting as links to the respective relative pages. 

Aside from engaging geographic and cultural graphics, the website also lines up options of various package tours that lead to external provider links, who are more well-versed in helping potential visitors move forward in their planning and exploration process. Because Greenland is a nature-heavy travel destination, the website focuses on displaying a variety of outdoor activities — based on personal interests or geographical location — in order to prevent travelers from feeling deprived of diverse activities. 

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Innovative methods in the digital world are getting increasing ambitious day by day and website designs are trying to be as responsive as possible, as to make sure they maintain their presence in the travel planning space.

In addition to the websites on our list, several other tourism organizations are diving into unique measures to gain attention from the ever-so-hungry tourist of the post-pandemic travel world. Interactive games, like Cape Town’s Virtual Game Tourism Campaign , are one of the few ways these organizations hope to attract younger audiences and give a virtual taste of their destination to potential travelers. The Machu Pichu 360 website invites visitors to enter the world of VR and includes auditory stimulants, a step up from the Peru 360 page in our list, that engages both eyes and ears to fill the void travelers have all been experiencing during Covid.

With the competitive space for tourism websites expanding at an increasing speed and mobile apps taking the spotlight from website platforms , tourism organizations and designers will most likely continue to borrow elements of the newly digital world to keep their platforms running.

Tags: climate change , design , digital , Digital Marketing , generation z , online booking , online travel , pandemic , tourism , tourism boards , tourism campaigns , websites

BUSINESS STRATEGIES

14 best travel and tourism websites to inspire your own

• Kylie Goldstein

While the pandemic affected many industries, it irrevocably changed the travel and tourism sector. As the World Economic Forum reports , “In 2020 alone, the [tourism] sector lost $4.5 trillion and 62 million jobs, impacting the living standards and well-being of communities across the globe. Moreover, the halt in international travel gave both leisure and business travelers the chance to consider the impact of their choices on the climate and environment.”

That being said, airline ticket prices are starting to rise again and airports are struggling to keep up with demand. Furthermore, amid current economic and environmental shifts, more travelers are seeking sustainable tourism options—and the industry has begun to adapt.

Whether you’re new to tourism—curating local experiences or renting out your home—or a travel veteran who has weathered the storm of tourism woes, there’s no better time to create a website for your tourism and travel types of businesses - its the perfect service business idea . We’ve compiled a list of some of the best travel websites, plus a few tips on what to include on your own.

Read Also: How to start a business

What is a tourism and travel website?

The tourism and travel industry has become more accessible than ever. The internet has made it easier to research, plan and book trips, all with just a few clicks. You can find everything from flights, hotels, and restaurants to car rentals and local experiences online.

A tourism or travel website serves as an information hub for prospective travelers planning a getaway. Today, people travel for a range of experiences—babymoons, staycations, voluntourism or bleisure—you name it. So, provide as much relevant information as possible to help users plan their trips.

When creating a travel website, entice travelers with blogs or video content that offers insider tips and local secrets. You can discuss practical information like local currency, customs and expectations, or review or rating popular destinations. You can also supply average local prices for travel necessities, offer tips for transportation or even add a Google Map of your favorite spots.

Tip: You can understand how to plan your website , then make your hotel website with Wix, complete with ready-made travel and tourism templates .

Best travel website examples

Let’s explore a range of tourism website examples, all built with Wix:

Inward Travel

Tourism Richmond Hill

Echo Fitness

African Empire Tours

Champlain Tours

Bella Vista

Home Sweet Home

Immanuel Wilderness Lodge

Sea Breeze Panormos

Jon's Carmel Marketing Cooking Class and Food Tour

The Berlin Storyteller

All Inclusive Vacations

Twende Zetu Kilimanjaro

01. Inward Travel

Creator Noå runs Inward Travel to “take the opportunity of lifelong learning, to improve quality of life and performance by consciousness and exercise.” The company curates unique cold water experiences, sweat-dripping-exercises and leadership trails in destinations like The Netherlands.

Inward Travel’s minimal one-page website highlights the relevant information clearly and concisely. The enticing video strip in the first fold of the website instantly paints a picture of the experiences offered. The simple color palette aligns with the brand messaging and the site effectively uses his logo, including the favicon.

02. Tourism Richmond Hill

Canadian-based Tourism Richmond Hill’s informative website includes thorough details for both locals and visitors alike, paired with eye-catching visuals and clear language. A clear menu leads users to navigation options like ‘restaurants around town,’ ‘where to stay,’ ‘things to do, and ‘useful links’. Additionally, their ‘Shop Local, Support Your Community,’ section expands their potential visitor pool, encouraging residents to treat their hometown like a tourist destination.

03. Echo Fitness

Don’t let the name fool you, Echo offers much more than just a fitness website . The homepage gives a brief description of all of Echo Fitness’s services, including active holidays, fitness retreats, personal training and ski instruction—all based in Zermatt, Switzerland—with clear CTAs to learn more. Each section includes a thorough description, complete with sample itineraries of previous trips or retreats. The travel website also gives a clear breakdown of plans and pricing, with a clear Book Now button for easy requests. Echo Fitness’s social media bar also includes a link to TripAdvisor, using this external platform to establish trust from previous travelers’ reviews.

Learn more: Travel business names

04. African Empire Tours

African Empire Tours immerses travelers in the culture, architecture and natural splendor of Asante, Kongo, Songhair, Zulu and Ethiopia. The tourism website clearly outlines the five tour destinations and gives a clear itinerary example.

African Empire Tours also smartly includes a clear Subscribe form above their contact information to engage with prospective travelers in the research/deciding phase of trip planning. Adding a subscribe form can help you keep visitors up to date on your business offerings.

05. Champlain Tours

Champlain Tours puts their pre-arranged group and customizable private tour options front and center, so prospective visitors can easily find what they want. They also include links to their social media profiles, including their YouTube channel which showcases video content of what visitors can expect when on tour with the company. They also prominently display previous travelers’ customer reviews as social proof to establish trust.

06. Japan Time

Japan Time’s Tom and Stav share their first-hand experiences with a range of thoughtful blogs, guides and tips for other travelers looking to make the most out of their experience. They break down the essentials like travel budget, transportation, food as well as holidays and cultural traditions in the land of the rising sun. The travel site also includes experiential tours like a “Culinary evening in Osaka” or “Ikebana techniques” that visitors can directly book online.

07. Bella Vista

Ciao Bella—arriving at Bella Vista’s vacation website offers an instant escape into the Sicilian countryside. Parallax scrolling brings the hotel to life; from a close up shot of a mouth-watering cannoli to the gorgeous view their property boasts, visitors will want to book a vacation and sign up for Italian lessons, too. This is one of the best hotel websites we've come across, as the captivating photos take you on a beautiful Italian getaway.

08. Home Sweet Home

Sometimes when vacation planning, you want a home away from home rather than a big to-do. Well, at France’s Home Sweet Home, you can choose from three uniquely styled rooms fit for comfort, relaxation and fun. Take a closer look at the photo gallery for every room and start to feel that vacation vibe seep in. Our favorite part? Their on-site private spa services.

09. Immanuel Wilderness Lodge

For those seeking adventure, consider Immanuel Wilderness Lodge, located in the Namibian Savannah. This family-run lodge has earned a collection of rave reviews and well-deserved TripAdvisor awards. For those who prefer to know exactly what to expect before arriving, their amazing 360° virtual tours show off their accommodations, lobby, restaurant and surrounding property.

10. Sea Breeze Panormos

Is there anything more exotic than a Greek vacation? After browsing their travel website, you’ll know why the four properties comprising Sea Breeze of Mykonos offer a quintessential vacation spot. Look at the romantic views, pristine accommodations and learn about what this magical island offers.

Using a teal Book Now button pops out amid the muted gray background, helping users know exactly what to do upon entering the site.

11. Jon’s Carmel Market Cooking Class and Food Tour

Almost any traveler to Tel Aviv knows that a visit to the Carmel Market is a must. Jon’s Carmel Market Cooking Class and Food Tour’s clear and direct website makes it incredibly easy for travelers to navigate through the famously bustling market. Jon, the owner, includes a short, captivating video that lets visitors know what a typical day in the market looks like. He also provides a detailed itinerary and a strategically placed CTA for Book Now.

Jon also uses a Wix pro gallery to showcase the vibrant colors and flavors of the food market. His contact information is easy to find, and includes links to all his social channels, including his TripAdvisor rating.

12. The Berlin Storyteller

Dennis Behnke, a Berlin native offers his tour services and in his own words, “Be it on foot and public transportation, be it on bike or in a van, let me help you create your perfect Berlin private tour.” His thoughtful and well-organized tourism website includes a clear list of his unique tours with detailed descriptions and lengths. Behnke has native experience and insights into the diverse city.

He includes his TripAdvisor rating directly on his homepage alongside a personalized explanation of his experiences, effectively reinforcing his brand name as the Berlin Storyteller. Working as an independent tour guide is a great service business idea. It can be a great side hustle or full-time venture if you have detailed knowledge of a city or specific destination.

13. All Inclusive Vacations

This travel website asks users a simple yet profound question upon entry—where to? For those who connect with this spark of wanderlust, there’s a relevant questionnaire to fill out and to receive a range of all-inclusive vacation packages.

This travel website also offers visitors drone video content, providing a bird-eye’s view and immersive look into each exotic getaway. In addition, All Inclusive Vacations includes their team’s photos, letting prospective travelers know who they’re talking to while planning their trips. A chatbot provides instant responses and efficiently handles incoming questions as well.

14. Twende Zetu Kilimanjaro

For hikers looking to experience iconic Mount Kilimanjaro, this travel website offers practical information including medical details, experiential knowledge, trip schedules and trail guides. Users can easily navigate the clearly laid-out information, helping them to understand the most relevant information before such an exciting hike.

What to include in a tourism and travel website

Every tourism or travel website will vary depending on the destination and target visitor. However, most travel websites should include the following:

Easy-to-use scheduling software

High-quality photography and images

Relevant information about nearby attractions—including museums, arts, cultural events, restaurants and shopping

Packing advice

Maps and directions

Public transportation information (note if users need to download apps in advance)

Air travel and airport information

Language guidelines and local slang

Clear links to social media channels

Contact information

Reviews or testimonials

An online store to buy branded or local merchandise (use an online store builder  for this)

Ready to create a blog  for your travel website?  Make one today. Or read more about how to start a travel blog .

Travel and tourism website design tips

Whether you have created a hotel website  starting from scratch or you are updating your current travel website, keep these design tips in mind.

Include a logo.  A logo can help establish consistency for your brand’s online presence. A good logo should communicate the crux of your destination, tour company or rental and help visitors make a positive association with your business before they even arrive. You can use a free logo maker  to design a logo for your travel website, plus use it for business cards, brochures, branded merchandise and social media channels.

Ensure a cohesive design.  Select a representative color palette for your brand and stick to it throughout your travel website’s visual identity. For example, if you run a natural spa getaway, stick to tranquil and calming colors over rugged and earthy tones that better match an extreme sports tour guide. With Wix’s editor's site and theme design , you can customize your website colors, fonts and images and maintain a cohesive look with automatic theme updates across your site’s pages. Also check out some of these general website examples  for inspiration.

Use images.  For prospective travelers planning their future getaways, high-quality images can immediately transport them to your destination. We recommend ​​using  JPEG ,  PNG  and GIF files for images to appear their best on your site.

Don’t overload pages.  Travel is all about the escape. Make your site’s user experience just as relaxing as traveling should be—don’t overload it with superfluous content or features. Tip:  Build your travel website with Wix website performance  at its core. Sites offer better page load speed plus Wix’s site speed dashboard  to test, analyze and optimize your site’s performance for both desktop and mobile.

Think about site hierarchy.  As visitors explore your site, you want them to receive relevant information and experience your offering efficiently. Prioritize your main pages and create menus, headers and subheaders that clearly reflect this hierarchy. Not only will this create a better user experience (and hopefully convert visitors to customers), but it will also make it easier for Google’s search engine robots to scan and index your pages.

Make it mobile friendly.  Mobile accounts for approximately half  of web traffic worldwide, meaning potentially half (or more) of visitors will explore your website via their devices. Creating a mobile-friendly travel and tourism website will ensure a better experience, regardless of device. Tip:  The Wix Editor automatically creates a mobile version for every website  it designs.

Lean into templates : Templates are a great way to create a design-friendly travel and tourism website in an efficient way. Here's a selection of our favorite travel and tourism templates from Wix: Travel services templates , Travel agency template , Food and travel website templates , Travel blog template , Travel documentary templates , Hotel and BnB website templates.

Consider SEO.  If you optimize your travel website content to rank on search engines, you can increase your traffic. How? First, target specific keywords. For example, think of your prospective travelers: what questions or phrases might they search for that could lead them to your tourism website? Integrate these keywords into your website content. Tip:  Check out Wix SEO features  or the Wix SEO hub  for more detailed steps that’ll help your travel website perform better on search engines.

Maintain your travel website . Just as you care for your hotel or tours, you need to apply the same TLC to your website. Fresh and up-to-date content (like prices and current links) can help users get the most out of their experience.

Try out new technologies.  Following the latest travel technology trends , try integrating a chat bot for quick responses and user engagement or use 3D/AR viewer  to give users a virtual tour of your destination.

Travel and tourism websites FAQ

What are some famous examples of travel websites.

There are many: Skyscanner, AirBnb, Kayak amongst others.

What are the different types of travel websites to create

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Best Travel Sites

Read our guide to research and choose the best travel site for you. Travel sites offer discounts, price guarantees and guides that help travelers book with confidence. You may find that you can get a great deal by visiting multiple sites, or you might find one that has all the options you need.

• Our recommendations are based on what reviewers say.
• 4,406,752 reviews on ConsumerAffairs are verified.
• We require contact information to ensure our reviewers are real.
• We use intelligent software that helps us maintain the integrity of reviews.
• Our moderators read all reviews to verify quality and helpfulness.

What features should you look for in a travel site?

Travel discounts.

Travel sites often offer discounts to attract more customers. Investigate these common options to make travel services affordable.

• Bundled discounts: Take advantage of bundled discounts if you need flight, car rental and hotel reservation services.
• Mobile app discounts: Using a travel site's mobile app may give you access to exclusive discounts on hotels, air travel, car rentals and other services.
• Membership discounts: Use membership discounts to save money on travel services and reservations.
• Loyalty rewards: Look for loyalty programs that will reward you when you book travel services through that website.

Booking services

Many travel sites partner with airlines, hotels, rental car agencies and other companies so customers can book all the services they need in one place.

• Flights: Search flights from hundreds of domestic and international airlines.
• Accommodations: Find accommodations at hotels and resorts or even private short-term rentals.
• Rental cars: Compare rental car options to get the car you want at a reasonable price.
• Vacation packages: Vacation packages bundle several services together to make booking a trip convenient and affordable.

Travel guides

Guides published by travel sites can help you choose destinations and activities that will make your trip more enjoyable. Some travel guides may match your needs more than others.

• City guides: With city guides, you can get an overview of destination cities. They usually focus on urban areas like New York City, London and Paris, but some include smaller places, too.
• Hotel reviews: Use hotel reviews to learn about what other people encountered during their travels. Some reviews are written by experts, but others are written by travelers who want to share their experiences.
• Restaurant reviews: Restaurant reviews will help you choose eateries that offer good services as well as excellent foods.
• Activities and events: Reading about activities and events can help you decide when you want to visit a city and what you will do once you reach your destination.

Price guarantees

It can be hard to commit to one website when you know how many deals are out there and how often they change. That's why many travel sites offer price guarantees.

• Price matches: Price match guarantees ensure that you will get the lowest possible price even if another company has a cheaper offer. For instance, a site may lower its price if members find cheaper options from other companies.
• Refunds: If you have already paid for your travel services, then many sites will issue refunds to match another company's price.
• Rebates: Some travel websites will give you rebates that you can use on future services.
• Payments: When you find a lower offer, some travel sites will pay you a small fee in addition to matching the competitor's price.

Convenience

Convenience is one of the most important features that a travel site can offer. The specific features that you get, however, will vary among companies.

• Travel planning: Planning a trip is often easier when travel sites give you tools to review multiple offers and coordinate travel times.
• Hotel comparisons: Tools to help you compare your options will make it easier for you to choose accommodations that are right for you.
• Payments: Some sites provide travel information and offers, but you have to visit another company's website to pay for services. Others will let you make payments directly through their site.
• Meta searches: By offering meta searches, a website can show you offers from a wider range of companies. That makes it more convenient for you to compare offers to get the best possible price.
• Convenience fees: Some travel sites earn money by charging convenience fees when visitors book or pay for services online. Others collect money from service providers like airlines, hotels and rental agencies.

Mobile apps

Many travel sites have developed mobile apps that give travelers secure access to their online accounts. Look for companies that offer these and download the apps before going on your trip.

• Planning: Mobile apps make it easy for travelers to make new plans even while they are on their trips.
• Itineraries: Using a mobile app to review your travel itinerary will help ensure that you experience everything you wanted during your trip.
• Payments: Mobile apps are often the most secure way to pay for services while traveling.
• Guides: When you have spare time, use mobile travel guides to find interesting destinations near you.

What are the different types of travel sites?

Discount travel sites.

Discount travel sites gather deals from other companies to help travelers find lower prices on flights, car rentals, hotel rooms and other travel necessities. In many cases, customers cannot make reservations through the travel site.

Booking travel sites

Booking travel sites do more than just help people find travel services online. They also let them book services directly through the websites.

Vacation package sites

Vacation package sites let customers bundle travel services so they can qualify for bigger discounts.

Travel sites FAQ

Travel sites pull information from a variety of companies to create a comprehensive look at prices and options for travel. You can book flights, hotel rooms, rental cars and activities on travel sites and save money.

• Book your trip dates for the offseason or the middle of the week.
• Be flexible with your hotel's location. Often, a downtown hotel is more expensive than a location farther from the city center.
• When using a travel site, consider bundling your airfare, hotel and car rental to get discounts.
• Join hotel rewards programs.
• Book using special rates (e.g., AAA, AARP, senior, government)

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Author reviews for travel sites

BookIt.com is an online travel agency based in Panama City Beach, Florida. The company focuses on helping travelers find deals in the United States, Mexico and the Caribbean.

CheapOair was founded in New York City in 2005 to help travelers book flights, hotel rooms and rental cars. About 20 million people visit the website each month.

• Exclusive deals : CheapOair can offer exclusive deals because it has agreements with over 450 airlines around the world.
• Customer services : CheapOair has strong customer services and an extensive FAQ section to help users find the services they need.
• Vacation packages : CheapOair bundles flights, hotels and car rentals to help travelers save money.
• Price guarantee : The company offers a best price guarantee that will match lower prices offered by other travel sites.
• Customer care : CheapOair's 24/7 customer service won the 2014 International Service Excellence Award.
• IATAN and ASTA certified : Industry certifications tell consumers that CheapOair has met industry standards for quality and customer service.

TripAdvisor is one of the world's largest travel websites. It primarily relies on user-generated content to help travelers choose destinations and activities that interest them.

Booking.com is an Amsterdam-based company founded in 1996. Unlike most travel companies, it focuses exclusively on helping travelers reserve rooms.

Orbitz is an online travel website owned by Expedia Inc. It was founded in 2001 and acquired by Expedia in 2015.

Hotwire is a San Francisco-based company that helps travelers find discounted rates on a wide range of services, including flights, car rentals and hotel rooms.

Travelocity is a Dallas-based travel company owned by Sabre Corporation, a travel technology company that has been in business since 1960.

Hotels.com is a website dedicated to helping travelers find lodging at hotels, motels and resorts. It lists deals from over 325,000 hotels around the world.

Priceline is a Connecticut-based company that helps travelers find discounted rates offered by a wide range of travel businesses, including hotels and airlines.

OneTravel is a Pennsylvania-based travel website that was started in the mid-1990s.

• Newsletter : OneTravel uses a daily newsletter to keep its members updated on the latest deals.
• Hotels : Travelers can find discounts at over 84,000 hotels.
• International travel : OneTravel books hotels in and flights to countries all over the world.
• Business class flights : Travelers can specify that they want business class flights so they can focus on options that match their needs.
• Rewards : OneTravel members earn points that they can use to lower the prices of flights, hotel rooms and rental cars.

CheapTickets is an online travel company owned by Orbitz Worldwide Inc. Its focus is helping leisure travelers find rental cars, cruises, accommodations and airline tickets.

Founded in 1996, Expedia is one of the oldest online travel companies. It was created by a team at Microsoft.

KAYAK is a search engine that connects travelers to services offered by travel agencies all over the world. It was founded in 2004 and acquired by the Priceline Group in 2013.

Jetsetter is a members-only travel community that offers exclusive deals and insider guides to destinations all over the world. It was purchased by TripAdvisor in 2013.

trivago is a metasearch engine that helps people browse deals from over 900,000 hotels around the world.

Travelzoo has connections to more than 2,000 travel and entertainment companies to give tourists access to fun activities as well as travel services.

Airbnb is a marketplace for people to list or find accommodations around the world. People list their homes or apartment online, and people rent them for a listed rate and time. The company was founded in 2008 in San Francisco, California, and now Airbnb has users and listings in over 65,000 cities in more than 190 countries.

Information in this guide is general in nature and is intended for informational purposes only; it is not legal, health, investment or tax advice. ConsumerAffairs.com makes no representation as to the accuracy of the information provided and assumes no liability for any damages or loss arising from its use.

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The 50 Best Travel Websites and Travel Resources 2024

December 5, 2022

Here’s my collection of the top 50 travel websites and travel resources for all stages of dreaming, planning, booking and remembering your trip based on decades of professional travel. 

The Best Travel Resources for Booking and Planning Your Trip 2024

As a regular contributor to  The Independent’s 50 Best Travel Websites feature , I know my way around travel websites. As a frequent traveller myself, I practically live on the things.

From dreaming about a trip, planning a trip, writing up a trip and reviewing trips for work, these are the travel resources, online booking sites, search engines and route planners I use to help me get the job done. Booking travel without travel agents has never been easier – even if it doesn’t feel like it at times.

So here’s my list of the best travel websites for 2024. It’s the best time to uncover the best places.

If you book or buy through the links on this page, we may earn a commission at no extra cost to you. However, we only ever recommend things we believe in and use ourselves. We also don’t earn a commission from all of these travel websites. Alas ;-)

The Best Hotel Booking Sites for Special Occasions

To find the best hotels needs a little bit of legwork. If you’re looking for somewhere beautiful to stay with a real travel experience, then try these sites first. If you’re looking for something more practical, jump on down to the next section.

Here are the top travel websites when it comes to boutique hotels:

Design Hotels

Beautiful, stylish and with up to 40% off for members, the chic and sleek Design Hotels website is a firm favourite of mine. Membership is free, quick and easy on the eye.

Best Loved Hotels

Best Loved Hotels gathers together properties from the UK and Ireland that show a real passion for what they do. From countryside manors to city break boltholes, I’ve stayed in several of their properties and have loved each one.

Mr & Mrs Smith

You may be forgiven for thinking this gorgeous collection was all about romance, but beyond finding great places for anniversaries and honeymoons, Mr & Mrs Smith cover great child friendly places too. Not just a website for inspiration, you can book directly on the site.

Small Luxury Hotels

The name says it all. Small Luxury Hotels   collect together independently minded hotels on their website and promise – and deliver – an authentic travel experience.

Leading Hotels of the World

Another website that wears its heart on its sleeve, Leading Hotels of the World gather together more than 375 luxury properties (including resorts) around the world.

MyBoutiqueHotel.com

With a great eye for design, MyBoutiqueHotel.com , as the name suggests, sources boutique hotels from around the world available for direct booking. Properties are combined into an easy on the eye collection, with curated lists for main cities plus the ability to create your own shortlists as you narrow down your choice. Membership is free and the themed lists save hours of research. You’ll find budget and luxury boutique hotel choices and can drill down to those suitable for work, for the kids, for romantic getaways and more.

The Best Hotel Booking Sites for the Best Deals and Specifics

These are the best travel websites for 2024 for booking flight and hotel packages together or for searching for accommodation when you have very specific needs. These online travel agencies let you trawl through thousands of places to stay in the blink of an eye. Plus, several offer exceptional hotel deals for your next adventure.

cozycozy.com

Describing itself as a search engine for accommodation, CozyCozy.com is an exciting newcomer on the hotel booking block. It rounds up offers from hotels, rentals, hostels, treehouses and boats into one easy to use platform. You’ll find the giants, like Booking.com and AirBnB and VRBO, as well as smaller accommodation solutions too. By searching with Cozycozy.com, you can save yourself a lot of time. They won’t cover everything. But they come pretty close.

A few more things to note. They guarantee that the price you see is the price you pay. They have a range of filters that go further than the rest (think searching for a hairdryer or washing machine.) And, my favourite. They have an “unusual” tab that opens up possibilities you may never have known existed. Yurt for one anyone?

Lastminute.com

I’ve grown old with Lastminute.com , originally because I fell in love with the name. But over the years, I still find them useful for last minute city break or resort based holidays (vacation packages if you’re from the US.) They’re an online travel agency with easy to navigate interface and lots of last-minute deals!

Expedia is SO big and all-encompassing that it’s sometimes easy to get lost within the website. But that’s also its strength for when your travel plans don’t fit into the travel sites I’ve mentioned above.

TripAdvisor

The great green travel website can really give you an inside look at a hotel. Yes, some of the reviews are fake but even the bad reviews can be helpful. One person’s “bad review” because there was no nightlife is another’s blissful discovery if they want a quiet, relaxing stay.

Plus, you get the benefit of booking through a trusted source with backup. AND the TripAdvisor community is really helpful if you have specific niggly questions about tourist destinations or are looking for great ideas.

Booking.com

Booking.com offers more search filters for hotels than anything else I’ve come across in the travel industry. When the specifics really matter (rather than the sense of atmosphere or design) then I turn to Booking.com It’s a powerful hotel search engine, with guest houses and self-catering options as well.

Top tips for finding the best travel deals

• Look for off peak options whenever you can.
• Don’t just stick to the big booking websites. Check out the smaller, unique travel websites as well.
• Consider flying from regional airports.
• Have a system! Our handy Travel Toolbox © will help with this.

Finding Great Flight Deals

There is, quite simply, an art to finding a good flight. Not just in terms of cost but also in terms of comfort and connection. It really is a useful life skill to be able to skip the travel agent and find what you want yourself.

With that in mind, check out our guide to the  best flight booking hacks for savvy travellers here.  

Then, get acquainted with the following flight search engines, for both domestic and international flights.

Skyscanner is the travel agent boyfriend or girlfriend with special deals you never had. Skyscanner listens, remembers your birthday, cleans your windscreen and empties the bin even when it isn’t its turn.

Well, OK, it doesn’t do any of that but  it DOES make it very, very easy to look for flights. Instead of forcing you to enter the same details in, or tie you to a date, Skyscanner uses filters and choices that simplify the flight-finding process. You can also search by price and switch currencies between dollars, euros, sterling and more. For both domestic and international travel.

If you have any flexibility in your planning, Skyscanner can let you search through the whole month for the best fare, slide filters for time of day, number of connections, just about anything. The only weak spot is searching for flights with infants, where the system is a little glitchy. Other than that, it’s one of the best airfare sites.

Don’t be put off by the watery name. Kayak is a meta search engine that crawls the web for flights and lets you sift through the results with ease. If you’re committed to finding the cheapest flights, then make sure you check everywhere you can.

Google Flights

Fellow travel professionals swear by Google Flights, although it’s never quite become one of my favourites. The strength of using Google’s software is that it responds quickly to real time changes. Perfect if your flight has just been cancelled because of weather or some other external event and you need to find your way home quickly.

You can even use Siri. “Hey google, give me search results for flights to New York!”

Travel experiences await.

The Best Travel Websites for Driving Holidays

You’re in road trip heaven here. We love road trips and have everything for them. Check out these great resources for planning a road trip.

Your Road Trip Toolkit

• The road trip essentials you need to know about
• The Ultimate Road Trip Planner  with printables and handbook
• 101 fun road trip questions for your next drive
• I nspiring road trip quotes for your instagram caption ideas.

AA Route Planner

This is another travel website that I love for its simplicity. Want to know how to get from A to B? Enter it in the AA Route Planner. It shows you a map and clear journey times in a split second. You can just leave it at that or add in stop off points and adjust for traffic and so on. The only problem is that it only covers driving in Europe.

MapQuest offers fantastic coverage of the United States and is free and easy to use to help plot our road trips.

Google Maps

Google Maps , on the other hand, cover the world. But it’s slightly more fiddly to use. It’s a lifesaver while actually on the road but it’s also useful in planning.

You can save destinations, plot itineraries and tweak public maps for your own trips. And – did you know that you can download maps and directions offline? Indeed, you can. It’s not only an online travel site.

Car Rental Travel Resources

I’ve driven cars all around the world and used all kinds of car rental companies and rental cars. Sometimes needs must but these days, wherever possible, I book through a reputable, international company. Then I look for car rental deals.

Hertz is one of my favourites. It’s so widespread and well-organised. Plus, as an inside tip, if you sign up to their Gold members programme (for free) you can quickly get lots of benefits.

However, for more of a search comparison site, I use Holiday Autos and then open RentalCars.Com in a new tab.

• Don’t forget to download your free copy of our car rental checklist here.

Healthy Tray of Treats Room Service at One Aldwych, Covent Garden

The Best Travel Resources for Health

Centers for disease control and prevention.

Clearly, you should consult your own doctor before you travel. But, the CDC Travel Website is the one my medical friends recommend. So, don’t rely on it entirely. You do need an appointment with a real person. But it’s helpful to get an idea of what vaccinations and medication you are likely to need for certain countries before you decide to book. This applies all the more if your situation has changed due to a recent illness or pregnancy.

The Best Travel Websites for Saving Money

Money saving expert.

Martin Lewis’ Money Saving Expert website firmly focuses its attention on a UK audience. It provides regularly updated and researched guides on essentials from currency exchange to travel insurance and finding cheap flights.

They also crunch the numbers with credit cards, publishing spreadsheets and tables to help you navigate the world of credit card rewards and the best way to save money.

Travel Insurance

I’d always recommend checking out the guide above before you book. But one of my favourite places to go for travel insurance is Heymondo.

Roaming Costs: Airalo

Unless you have roaming fees included in your usual phone package, remember to switch off mobile data when you travel.

Instead, embrace the brilliance of an eSIM. That means, you switch SIM cards without having to physically pop the plastic cover out of your phone using the back of an earring, hoping you don’t lose it before you head home again.

I’ve tested Airalo all across the world, including North America, Europe and the Middle East. It’s fantastic. So quick. So much money saved.

Train Travel Resources

Db rail planner for train travel in europe.

I love the DB site. It covers almost all of Europe and has an English version online travel website that is so easy to use.

National Rail Journey Planner

National Rail itself may be long gone but as a travel website, the National Rail Journey Planner is the best I’ve found to negotiate the different rail networks of the UK.

Eurail (Formerly InterRail)

Forget the sweaty backpacker image. The Eurail network includes First Class rail travel through glossy transport hubs. You can buy a range of rail passes or simply use their maps, itineraries and suggestions to help you plan your rail trip through Europe.

Heathrow Express

This remains the fastest way to reach the city centre of London from London’s Heathrow Airport, as well as Paddington Station, the gateway to the west, southwest and Wales. Using the Heathrow Express website in advance, you can book tickets for as little as  £5.50. Plus, children 15 and under travel for free.

The Elizabeth Line in London

A sneaky little bit of inside info. To save money on the Heathrow Express, take the slightly slower “normal” train from Paddington to Heathrow instead. Costs a fraction of the price and is generally more comfortable.

If you’re looking to travel through Japan, then you can’t miss their high speed shinkansen trains. They’re part of what Japan is famous for. Buy your Japan Rail pass before you go to get the best deals as a tourist.

The Best Travel Websites for Honeymoons and Anniversaries

While you can build your own honeymoon through the travel resources above, niche travel website 101 Honeymoons takes the hard work out of the equation for you. It filters honeymoons by month, interest and family situation, with trusted input from some of the top travel writers in the trade.

My Favourite Cruise Travel Resources

Everyone has different tastes. I prefer smaller cruises with plenty of cultural and adventurous options and excursions. Look for cruise lines which aim to introduce people to the destination and respect local customs rather than just keep people on the ship.

I would highly recommend Avalon Waterways for cruises in Europe and beyond and Uncruise Adventures for small ship cruising in Alaska.

In 2022, I took my first giant cruise with Princess Cruises – and you can read what that was like here.

The Best Tour Companies

It took me years to believe it but sometimes joining a tour, just for half a day, is a great way of connecting with locals and learning new skills.

These days, it’s easier than ever to find just the tour you need as one of the latest trends has become a permanent fixture. In popular destinations, it’s also useful to use these sites to skip the queues and buy your tickets in advance.

You can search for recommendations on travel blogs (ahem) or head straight to the big search sites.

I’ve tested both of these across the world and would highly recommend them:

• Get Your Guide has great cancellation policies and an easy booking process.
• Viator has a huge collection of local guides, transfers from the airport, cooking classes and more.

The Best UK Travel Websites

Self catered cottages.

For ease of use, the app that comes with Sykes Cottages makes it easy to plan a trip away in snippets of down time in a busy life. Quality Cottages sweeps some gorgeous luxury cottages into view in Wales.

Glampingly remains my favourite site for finding quirky yet comfortable glamping spots in Europe. Want to know why? Check out this collection of the best treehouse holidays in the UK.

With a mix of glamping and alternative places to sleep, C anopy and Stars fills in the gaps.

A special, self-catered foodie twist

To add a sense of luxe to your self-catered holiday, order in a gourmet meal from One Fine Dine. This private jet catering company now packages up incredible meals with full instructions on how to finish them off and plate them up. Adds a lovely sense of occasion to a self-catered trip away.

In Conclusion

And one last note. Are you American and wondering why I’m not talking about dream vacation packages? I am, we just call them holidays in the UK. And car rentals are hire cars. And travel guides are, well, travel guides. I guess some things stay the same after all ;-)

Did you enjoy this collection of the best travel websites and travel resources for 2024? Bookmark this list of travel websites on Pinterest for later.

For more travel tips, check out our travel resources on how to plan your next trip here.

Our Favourite Travel Resources for 2024

• Download your FREE pre-trip checklist
• Download your copy of the Ultimate Travel Packing Checklist

Some of the best travel resources can be those you create yourself. Here are some creative travel journal ideas to get you started. Future you will be grateful!

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The 29 Best Tourism Website Design Examples to Inspire Travel

• BY Bogdan Sandu
• 12 January 2024

Imagine your screen as a portal—the gateway where wanderlust meets the digital realm. It’s here that the alchemy of best tourism website design examples transforms browsers into travelers.

In the tapestry of the virtual universe, every pixel, every swipe matters. As a weaver of this digital fabric, I understand the essence of crafting sites that don’t just inform but enthrall.

This article is your compass to the peaks of creativity in tourism web design. You’re not just looking for aesthetics; you want that perfect blend of user engagement , integrated online booking systems , and visual storytelling that turns lookers into bookers.

By journey’s end, you’ll unravel the tapestry of top-tier travel site features—a map to destination website best practices that magnetize and resonate.

Dive deep into the immersive canyons of tour operator web design , scale the heights of responsive travel website design ; your quest for inspiration starts now, unearthing gems from award-winning travel websites to interactive travel site examples .

Welcome to a curated showcase, a spectrum where effective travel website features shine the brightest.

Best Tourism Websites To Check Out

Tripadvisor.

How does mobile optimization affect tourism websites?

Mobile optimization? Non-negotiable. Most wanderlusters are on-the-go, so a site that scales seamlessly to a smartphone screen is as essential as a passport.

Fast load times, tap-friendly buttons, and responsive design ensure that globetrotters stick around longer than a layover.

What are the latest trends in tourism website aesthetics?

Adventure site design trends ? Oh, they’re shifting faster than tides. Think minimalist layouts with bold, evocative high-quality imagery . It’s all about immersive experiences now—like visual feasts that skillfully blend local culture with cutting-edge tech.

How important is the choice of imagery for travel websites?

Imagery, it’s the heart of any travel website. It conveys the essence of destinations. The right visuals inspire, tantalize, and practically transport users. But cookie-cutter stock photos? That’s your ticket to obscurity.

What are the key features to showcase in a tourism website?

Key features—let’s spotlight destinations in vibrant clarity, intuitive user experience in travel websites , vital info like visa requirements, and transparent call-to-actions .

Don’t forget the omnipotent social media integration . It’s these nuances that make or break a tourism web dwell.

How can I integrate a booking system without cluttering the design?

Ah, the online booking system integration . The art is in the subtlety. Embed it, make it sleek, accessible but never the elephant in the room. Aim for simplicity to enhance rather than detract from your user engagement strategies.

What role does color scheme play in tourism website design?

Color? It’s a silent storyteller. It sets the mood, evokes emotion, and if done right, can almost taste like the destination. Think Santorini’s whites and blues. Your palette is the invitation to the journey.

Can you give examples of successful CTAs for tour packages?

Successful CTAs for tour packages, they’re like trailhead signs promising adventure. Words like “Embark,” “Discover,” “Escape” blend with urgency—”Book Now,” “Limited Offer.” They don’t just ask; they entice, echo the excitement of travel.

What is the best way to ensure a tourism website is user-friendly?

User-friendly, it’s the North Star of web design. Keep it neat, keep it intuitive. Each button, each link, should feel like it’s guiding, not hindering. Factor in multi-language support and accessibility features , and you’re speaking everyone’s language.

How does incorporating reviews affect the credibility of a website?

Incorporating reviews, it’s like borrowing street cred. Positive testimonials from fellow travelers lend authenticity, serve as social proof—like trusted travel companions whispering, “Yep, this place rocks.” It’s the confidence boost undecided visitors need.

So, we’ve cruised through a universe of best tourism website design examples . Pixels pulsating with the promise of adventure, layouts that beckon like undiscovered trails—each page a departure board to destinations digital and earthly.

What sticks? The user experience that’s smoother than your in-flight cocktail. Responsive design , a beckon to browsers far and wide. Those engaging CTAs ? They’re the friendly local guiding you to the action. High-quality visuals whisper tales of far-flung paradises, while streamlined booking systems make the leap from daydream to itinerary as simple as a click.

It’s clear, isn’t it? Stellar design isn’t just decoration; it’s your 24/7 globetrotting concierge, the silent envoy of your brand. And man, does it make an impression. This is about more than websites. It’s about the journey, the story, the call to explore. And with these insights tucked into your digital backpack, you’re set to craft experiences that truly take flight.

If you liked this article about the best tourism websites, you should check out this article about education website design .

There are also similar articles discussing top fashion websites , realtor website examples , best veterinary websites , and top church websites .

And let’s not forget about articles on locksmith websites , BiCcommerce websites , best financial services websites , and artisan websites .

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• Top Websites
• Travel and Tourism

Top Websites Ranking

Most Visited Travel and Tourism Websites

Last updated : March 1, 2024

* Some websites ranked in the list above may contain adult content, please use caution when visiting unknown sites.

Most Visited Travel and Tourism Websites Ranking Analysis for February 2024

booking.com is ranked number 1 as the most popular website in the Travel and Tourism category in February 2024. The average amount of time that users spend on the website is 00:08:32 minutes, and they see, on average, 8.60 pages per visit. Pages per visit is a popular engagement metric that is calculated by dividing the total number of website views by the total number of visitors. The bounce rate for booking.com is 35.29%, meaning that 35.29% of visitors leave the website after viewing just one page.

tripadvisor.com and airbnb.com are 2nd and 3rd on the list. In terms of user engagement, tripadvisor.com has an average visit duration of 00:02:53 minutes, an average pages per visit of 3.91, and a bounce rate of 59.18%. Similarly, airbnb.com’s average visit duration is 00:08:02 minutes, its average pages per visit is 18.78, and its bounce rate is 33.28%.

expedia.com is a top Travel and Tourism website that ranks in 4th place. On average, visitors remain on-site for 00:05:58 minutes and 36.58% of those visits bounce after viewing just one page. In addition, the average website pages viewed per visit is 7.68.

Number five on our list is agoda.com, a top Travel and Tourism website. Visitors see 5.98 pages per visit and spend 00:06:17 minutes on the website. The bounce rate for agoda.com is 33.08%.

Come again next month for the updated website ranking & traffic analysis of the most visited Travel and Tourism websites!

FAQs About The Top Travel and Tourism Websites

Question: Which is the most visited Travel and Tourism website? Answer: booking.com is the most visited Travel and Tourism website in February 2024.

Question: Which is the 2nd most visited Travel and Tourism website? Answer: tripadvisor.com is the 2nd most visited Travel and Tourism website in February 2024.

Question: What are the top 5 most popular Travel and Tourism websites in the world? Answer: The top 5 most popular Travel and Tourism websites in the world in February 2024 are: 1. booking.com 2. tripadvisor.com 3. airbnb.com 4. expedia.com 5. agoda.com.

Best online travel sites 2022

Use the best online travel sites to plan your trip ahead of time so you can enjoy your time away.

• Buying advice
• Testing process

The best online travel sites are wonderful not only plan your next trip for peace of mind, they're also a fun way to get excited ahead of your next adventure. You can simply go to one site and plan most of your trip's main parts from flights and hotels to rental cars and excursions. If what you're after is just hotel bookings, check out our list of the best hotel booking sites .

While what many of these sites offer is similar, it's the way in which they do it which is important. The last thing you need is a stress-inducing website when planning to go away to relax and unwind. So we've reviewed the best sites based on their price, of course, but also on the way they work, with the ease of use and clarity as important features. We also checked to make sure you won't suffer any extra charges added on top at the last minute. Plus, we took rewards schemes into account, which could help you save money upfront or in the longer term if you use some sites more than once.

With all that in mind, these are the very best online travel sites out there right now.

The best online travel sites

1. expedia.com: best online travel site overall .

Why you can trust Top Ten Reviews Our expert reviewers spend hours testing and comparing products and services so you can choose the best for you. Find out more about how we test .

Our expert review:

Specifications

Reasons to buy, reasons to avoid.

Expedia is a big name in online travel sites and hotel booking services and owns many popular sites like Hotels.com and Hotwire.com. We're fans of the original, though, thanks to its clean and straightforward to use interface. Hit the packages section of the site, and you can add up to five connecting flights, choose to add accommodation for all of or only part of your trip, and tag on car rentals too. 

It's all suitably well laid out, and it only takes a few seconds to start putting together your itinerary. However, we do wish there were a few more options for filtering out accessibility issues. Still, for most people, Expedia.com has everything they'll need, and there's even the option of a cruise too if you fancy it. It's as aspirational to look at as it is useful to, well, use and there are extra discounts for booking multiple parts of your vacation with the site. A Things To Do section rounds off the site's bid to help you plan your entire trip in one place.

2. Booking.com: Best for ease of use

Booking.com.

Booking.com is a giant in the world of holiday bookings and not only offers over half a million properties in more than 207 countries but also offers flights and car rental services too. As such you can do it all from this one spot which makes it a very easy-to-use option. That said, there is a lot going on, and the user interface can be a little overwhelming at times. 

But with a superb rewards program, it is a great option that encourages you to keep coming back, making it easier to use as you become accustomed. You can even sort your taxi hire from this site meaning there is very little to think about when you get traveling as it's all been planned ahead of time. You also don't have to pay a booking fee on lots of hotels, allowing you to remain flexible – ideal if you're traveling about a lot on your journey.

3. CheapTickets.com: Best for finding things to do 

Cheaptickets.com.

CheapTickets is another site acquired by Expedia, but it does things a little differently. You can easily add on flight, hotel, and car or any combination of the three for package deals, although multiple flights are under a different option. So far, so Expedia (if less intuitive), but you can also clearly purchase event tickets from the site, which is far more useful if you want a one-stop-shop place to buy your trip. It's something other sites provide, but CheapTickets is that bit keener to entice you into the process, even if the site itself is a little cheesier looking than others. 

There's also the site's Vacation Value Finder, which lets you tweak how much you're willing to spend and what you're looking for from a vacation before making some fun suggestions. It's perfect for finding a last-minute deal if you don't have your heart set on one place. Students will also appreciate a section dedicated to them with extra discounts once you verify you're a student. All in all, it's a great varied site for numerous different needs. 

4. Priceline.com: Best for user reviews 

Priceline.com.

Priceline is a big deal in the online travel site world for a good reason. It's effortless to use with options available for flights, cars, hotels, or any combination of the three. It's mildly annoying that Priceline's super cheap Pricebreaker deals don't extend to bundles, so you won't get an incredible bargain like you would if you booked separately. However, combining the set is still a worthwhile deal with discounts offered for the more you bundle together. 

One thing we really appreciated is that every hotel we looked at had dozens of reviews, and they're all from verified customers. It takes seconds to gain a reasonably accurate picture of what to expect from wherever you're considering booking. That's the perfect peace of mind when you're booking online, and you can't be sure of what you're getting without user reviews backing hotel statements up. Clearly laid out, you can focus on enjoying rather than worrying. Finally, Priceline is keen to make its VIP scheme easily accessible with straightforward discounts offered to you over time -- something that not all sites so clearly highlight. 

5. Kayak.com: Best for aggregated results 

If you're short on time, Kayak is pretty useful. That's because you simply enter where you want to go, and it aggregates results from multiple different sources. While it means you never book directly with Kayak, it does mean you get results quickly and without having to search around yourself, even if you will feel a bit overwhelmed with adverts while you search. 

The site itself looks a little basic, but under the hood is a surprising number of different filters (although no accessibility ones to speak of) and all the critical information you could require, although obviously you'll be sent to another site for the full details. The site also has a deals section, which has some great bargains for things you can do once you reach your destination, along with cheap car rental deals. It might not be pretty, but if you simply don't want to do the groundwork yourself, Kayak has you covered. It can be a real time-saver, and we reckon it's particularly useful if you're mostly researching possible trips in the future and want rough price estimates. Just watch out for the fact you can’t bundle in car rental deals. 

6. Hotwire.com: Best for renting properties 

Hotwire keeps things straightforward. All you need to do is enter what you're looking for, and a somewhat dated interface tells you what's available. It's not as pretty as some sites, but we really liked the extensive property type filters available. Want to stay on a houseboat or in a chalet at your destination? Hit the relevant filter, and you can find out if that's an option in the locale. That might not matter if your heart is set on a hotel, but it's a nice bonus even amongst the awkward site layout. 

Elsewhere, it's mostly business as usual, but that's no bad thing. Well laid out discounts are available to compare reasonably quickly, and most locations have plenty of reviews. If you feel like tracking down specific deals, you can do that too, with the site keen to offer up discounts to central locations if you're not quite sure where you'd like to visit next. It feels like the site needs updating when you compare it to its rivals, but it works well and speedily enough.

7. Agoda: Best for private home rental in Asia 

Agoda is a great option if you want to look for accommodation that isn't a hotel as this specializes in offering apartments and private rentals. In fact, there are dedicated market managers that work on finding properties, especially in Asia. As such you can find unique destination rentals at decent rates and should you change your mind there is a helpful 24-hour free cancellation policy in place. 

Everything is very easy to use and if you want to make more than one booking you can make great savings. Customer support is also a plus, as there is a 24-hour multilingual customer support service available when booking. With millions of reviews, Agoda makes finding a property very easy with a feeling of trust that can offer great peace of mind.

What to look for in an online travel site

Booking Travel Packages Travel packages can let you combine flights, hotel reservations and car rentals together for a better deal than booking separately. Some companies, like Priceline, pick hotels and flights for you, to get you to your destination for the lowest price. Other companies let you mix and match flights, hotels and car rentals to fit your schedule.

Booking Airfare One of the biggest reasons for searching on a travel site is to find cheap airfare. While there are dozens of airfare-specific websites, travel sites also give you the option to add hotel stays and car rentals. The best travel sites combine flight information from over nine different airlines and let you sort flights by price, number of stops, duration and flight class.

Booking International Travel Finding airfare for international travel is the easiest part of booking an overseas trip. AirGorilla helps you find accommodations and rent GPS units with your rental car, so you can find your way around. Often, sites will recommend hotels that are far from your actual destination or event. Searching for reservations on a site that gives accommodation recommendations will help you schedule an international trip with less stress.

How we tested the best online travel sites

We looked at how easy each site is to use during our testing, such as how quickly the site loaded and how easy it was to find what we were looking for. We considered whether the site felt cluttered with adverts or seemed like a dated interface. We also looked at how easy it was to find Contact Us pages, price guarantee information, and any kind of special deals section. 

We also considered how easily bundle deals could be arranged and how extensive they were and any potential discounts tied to them. We checked filter options to see how flexible and easy it was to look up different needs along the way.

We looked at trips between Los Angeles and Miami, Paris to Lisbon, and New York City to Los Angeles during testing. We also looked at lesser-known routes to see if they were also catered for appropriately.

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Jennifer has been freelancing for over 10 years. In the past, she's written about all things tech and gaming wise for outlets as varied as The Independent, Playboy, Eurogamer, and TechRadar. In her spare time, she spends far too much time watching films, attempting to train her pet guinea pigs, and mastering making the perfect burrito.  She's a full time freelancer, but a regular tech news contributor to Top Ten Reviews.

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• Inspiration

Tourism websites

Make your business shine online with a custom tourism website designed just for you by a professional designer. Need ideas? We’ve collected some amazing examples of tourism websites from our global community of designers. Get inspired and start planning the perfect tourism web design today.

Want a free tourism website?

Try the Vista x Wix website builder today. No design expertise or team needed.

Shawnee Bluffs Canopy Tour

Client asked for a website that reflects the adventure side of Canopy Tours while keeping inline with a natural feel.

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Canadian Tourism Website

Graphical Custom Design

Infographics, Wordpress CMS, HTML5/CSS3, Icons

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A site for tourist site in Namibia.

Website design for a great travel consultancy company

Prodigar Travel 's website is built on Squarespace platform, it is not based on a template, it is 100% customized to perfectly reflect the brand and the business. I addition to the web design, we also made the Search Engine Optimization, so that the website to be as search-engine-friendly as possible and ready to take the organic search lists by storm :) Visit the live website: www.prodigartravel.com

HOME DESIGN for Ski Resort

I created a new layout for a old ski resort in Italy, PRATI DI TIVO.

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Web design for Glass Lodge in Iceland

Design for a travel location in Iceland

Travel Agency Webdesign

Made a hawaii inspired website for a travel agency that showcase hawaii destination. the main focus was to fill the site with image and must have a summer/hawaii feel. yet keeping everything organize

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Tommy Emmanuel, King of Guitar Strings Web Design

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A little vintage design for people who rents cabins in mountains.

Furberg Website Design

Website design for Furberg.

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Design for a Visa & Travel assistance website.

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Tablet View - Monte-carlo.mc Homepage

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This is a revamp of official website of Turismo Lanzarote island to promote tourism

Travel Ecommerce Company

Home page design concept for Eryega.com a travel e-commerce startup

Tour and Activity Worldwide website

It is an OTA to sell tour and activities in spanish worldwide, we will sell tours all over the world listing over 90 destinations and 1,500 tours, our target is the spanish speaking market in LATAM and Spain travelling to any part of the world

Illustrations For A Walking Tours Company

Illustration idea for a walking tours hero image website, showing a creative concept with live photography in simple yet aesthetic style.

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Breakaway Adventures

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Justice Travel

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Tour & Travel Web Design

TNT Magazine

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Luxury Yachting Booking Homepage Design

Tzort - design showcase

Firstly, I've redesigned the offer cards. Nowadays vertical cards are much more common and familiar to the user than horizontal cards like in the previous version. The reason being is that they contain the same amount of information, but are packaged in a neater manner. Using vertical cards also suggests that more offers can be displayed on a single page, compared to a horizontal card which expands throughout the whole width of the screen. Secondly, I've made some improvements to the map used. I feel like a 3D display of the map greatly improves the visibility of the added pins, which resemble the location of the different offers. I've also made it so that it doesn't take up as much space as it did before, but with an option (button) for expanding the map so that the user can browse the area and get a more precise view of the offers. My main goal for the map was for it to feel like it's actually incorporated in the design and plays a big role design-wise, but also experience-wise.

Cruise Organization - Homepage

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djobediah.com

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Blue Tree Phuket Website

This is one of my winner web site designs. Blue Tree, Phuket is a brand-new entertainment facility which promises to offer fun and excitement for all of the family. Featuring retail and dining outlets, fitness and leisure activities, and even Thailand’s first Crystal Lagoon with wide ranging activities, this wonderful, convenient and contemporary venue will be a welcome addition to the city of Phuket.

Justice-Travel_Home_Page

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Tour & Travel Website

Home Page for Tour & Travel Website

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Encounter My Way

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villa oliva

Villa Oliva is a retreat on Lake Garda, Italy. The new website should convey the warmth and luxory of the place.

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Dimension: 1920*6429 Grid: 12 Grid Bootstrap Layout File Type: PSD -------------------------------- Waiting for your feedback. Regards

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The site design came from the logo. The main colors are blue and white. Added a block for selecting the country and date. Further - tours for the near future. Block with additional services and a request for consultation. There's also a personal user account.

Travel agency landing page

Tourism websites not a good fit? Try something else:

How to create your tourism website design.

If you want an amazing tourism website that stands out from the competition, work with a professional designer. Find and hire a designer to make your vision come to life, or host a design contest and get ideas from designers around the world.

Start a contest

Designers from around the world pitch you ideas. You provide feedback, hone your favorites and choose a winner.

Start a project

Find the perfect designer to match your style and budget. Then collaborate one-on-one to create a custom website.

4.6 average from 2,355 web page design customer reviews

What makes a good tourism website?

A great website shows the world who you are, makes people remember you, and helps potential customers understand if they found what they were looking for. Websites communicate all of that through color, shape and other design elements. Learn how to make your tourism website tell your brand’s story.

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28 Top-Rated Tourist Attractions in the World

Written by Lana Law Updated Jan 12, 2024

Travelers are always looking for inspiration to guide their adventures. Coming up with a list of places to visit can be challenging when you're staring at a globe. What are the top tourist attractions in the world? The most iconic sites that all travelers have on their bucket-list of things to see around the globe?

Some destinations just stand out above the rest. Many are the type of places where you can take a photo, and it requires no explanation to identify the location: the Eiffel Tower or the Colosseum. But some places are less well known to new travelers or those who have not yet ventured out to the more exotic destinations. These can often be the most rewarding to visit.

For many of these attractions, it's what they symbolize and the destinations they represent that make them so significant. In other cases, it is the site itself that makes it worth visiting the country. Some of these are the more popular UNESCO World Heritage sites .

If you're looking to start your own checklist of places to visit during your life, begin with our list of the top tourist attractions in the world.

1. Eiffel Tower, Paris

2. the colosseum, rome, 3. statue of liberty, new york city, 4. machu picchu, peru, 5. the acropolis, athens, 6. the taj mahal, india, 7. pyramids of giza, egypt, 8. great wall of china, 9. angkor wat, cambodia, 10. petra, jordan, 11. grand canyon, usa, 12. stonehenge, england, 13. borobudur, indonesia, 14. niagara falls, canada & usa, 15. bagan, myanmar, 16. sydney opera house, 17. mount kilimanjaro, 18. the louvre, paris, 19. forbidden city, china, 20. prague castle, czech republic, 21. chichen itza, mexico, 22. corcovado and cristo redentor, rio de janeiro, 23. château de versailles, france, 24. mount fuji, 25. central park, new york city, 26. alhambra, spain, 27. buckingham palace, london, 28. ubud, bali, indonesia.

The symbol of Paris and one of the most photographed structures in the world, a visit to the Eiffel Tower is a must for all travelers. Few landmarks inspire such a passion for travel as this single iron structure.

Young travelers heading out on the road for the first time, couples looking for a special getaway, artists looking to spur their creativity, and romantics of all types are all drawn to Paris. This is a city where history and culture collide and where travelers of all kinds can find the experience they're after.

Head up the tower for spectacular views over the city, and don't miss a chance to see the tower lit up at night.

Read More: Top-Rated Tourist Attractions in Paris

The most famous and largest structure still standing from the Roman Empire, the Colosseum is also the biggest attraction of modern-day Rome . It's been a bucket-list destination of travelers for generations. And it does not disappoint.

Set in the heart of the city, the Colosseum is an easy place to visit. Direct flights from around the world land in Rome daily, making it a destination you can visit in a weekend if you choose. Wander through Rome's ancient streets, tour the colosseum, and if time allows, plan a trip to other areas of Italy .

America is full of great sights and places to visit , but it's the Statue of Liberty that represents the United States like no other place. This symbol of freedom in New York City was gifted by the French to the American people in 1896.

Of all the attractions in New York City , this is one every tourist must see. The best thing to do at the Statue of Liberty is to take a ride up to her crown and soak up the view over the city. Access to the statue is via ferry, also a highlight of a visit.

If you don't have time for a tour, you can still see the statue without leaving Manhattan. Head to Battery Park for the best views. You can also see the Statue of Liberty on a free ride on the Staten Island Ferry. See our guide to touring New York City by water on the NYC Ferry System .

If you are planning to see only one attraction in South America, this is the place to come. The ancient Inca city of Machu Picchu is arguably the most impressive ruined city in the world.

Much of the attraction comes from its location, high in the jungle-clad mountains of Peru. Set on a high plateau with soaring green mountains, the setting is surreal. The sheer tenacity of the original builders to create this amazing place in what would have been impenetrable jungle, is, in itself, impressive.

Visitor numbers are now limited to a maximum per day, so the experience has been greatly enhanced.

• Read More: Top-Rated Tourist Attractions in Peru

Perched above present day Athens , the Acropolis draws you up and in. Follow in the footsteps of the ancients as you walk up the same steps that have been walked on since 438 BC - 2,500 years.

Views out over the city are incredible as you walk between the meticulously restored ancient buildings. Near the end of the day, you'll want to linger and watch the sunset from the stairs near the entrance. This is a nightly ritual in Athens.

The site is also impressive looking up at it from the city below. Spend an evening dining on a rooftop patio to soak in the view of the hilltop ruins lit up at night.

Read More: Visiting the Acropolis in Athens: The Essential Guide

The Taj Mahal is the one sight in India that all travelers need to see. The country is filled with incredible cities and fabulous places to visit, but the 17th-century Taj Mahal in Agra is the one place that says you've been to India.

This mausoleum, commissioned by the Shah Jahan for his wife, Mumtaz Mahal, is known internationally as a symbol of love. This fantastic structure, made with inlaid precious and semi-precious stones, has to be visited to be fully appreciated.

Its riverfront setting, surrounding gardens, and reflecting pools are also what make the Taj Mahal so special.

• Read More: Top-Rated Tourist Attractions in India

If you've visited places like the Colosseum in Rome or the Acropolis in Athens, built over 2,000 years ago, you may think you have a good handle on ancient sites. But the Pyramids of Giza take ancient to a whole other level. These were built over 4,500 years ago. Tourists were coming to see these magnificent structures literally thousands of years ago.

Located just outside Cairo , the pyramids, which is also where you'll find the Sphinx, are easy to get to, and tours are easy to arrange. A sunset camel ride around the structures is a wonderful experience.

In a land of modern cities and towering skyscrapers, the Great Wall of China, built between the 14th and 17th centuries, is a stark contrast but a striking image that all visitors to China should see.

A stroll along the top of the wall provides an incredible view of the structure snaking off into the distance. The wall stretches an astounding 21,196 kilometers, through some remote areas.

Many travelers seeing the sights of China choose to visit the wall on easily organized tours from Beijing, a relatively short motorcoach ride away.

Surrounded by jungle and, in some cases, overgrown with huge trees and roots, the ancient structures of the Angkor complex may look like a movie set to some visitors.

Wandering through Angkor Wat, the main centerpiece of the complex, it's easy to feel like you've entered another era. This is without a doubt, one of the most impressive sites in Southeast Asia and the main reason many people visit Cambodia .

The stone faces peering out over the buildings and gates are images that you won't soon forget.

Angkor Wat is located just outside the city of Siem Reap, a popular tourist center in Cambodia.

You may have an Indiana Jones feeling as you walk through a 1.2-kilometer-long narrow crack in the sandstone hills and emerge into a hidden city. First built over 2,000 years ago and lost to the outside world for 600 years, the city was only discovered in 1812.

Stunning buildings are carved directly into the red rock walls and are wonderfully preserved, just begging to be explored and photographed.

If you arrive early, an eerie silence, coupled with long shadows, give this abandoned city a special feel.

• Read More: Top-Rated Tourist Attractions in Jordan

The greatest natural attraction in the United States, the Grand Canyon is a key sight for all travelers planning their lifetime of adventures. Standing on the rim of the Grand Canyon, looking out over the carved landscape, will awaken your senses.

Several hikes in the canyon and along the rim offer unique perspectives. Walk even a short distance down the Bright Angel trail to gain additional views and to experience what the canyon is like below the rim.

For even more adventure plan a rafting trip down the Colorado River through the canyon.

The Grand Canyon looks different throughout the day and at different times of the year. One trip is never enough. If you are going to add this place to your to-see list, consider what you want to do here to determine the best time to visit.

Read More: Top Attractions at the Grand Canyon

Stonehenge is one of those places that makes you ponder what went on here over 4,500 years ago. It's long been a mystery to historians, and has captured the imagination of countless visitors. Despite the large number of tourists that descend on Stonehenge, the place still has a mystical feel.

At the site, giant stones, some standing, some fallen, are set in two roughly circular patterns that are oriented to highlight the summer and winter solstices. For a truly memorable experience, plan your visit during one of these times.

An easy day trip from London , Stonehenge can easily be worked into your UK itinerary.

Set in a steamy jungle with three volcanoes providing the backdrop, Borobudur is Indonesia's top tourist attraction .

Borobudur dates from the 9th century and is one of the largest Buddhist temples in the world. It's a fascinating place to wander about. Over 500 Buddhas are spread around the site, some of which sit under ornate stupas.

Try to visit early in the morning when you'll have the best chance of experiencing a bit of early mist, and the view to the volcanoes will be the clearest.

On the border between the United States and Canada, these great falls have been drawing explorers and travelers for centuries. Just over an hour from the city of Toronto, Niagara Falls is easy to get to, and the town is a fun place to spend a night or two.

Walk up to the edge of the falls, stroll along the paved walk lining the gorge for different views, or take a boat tour for a close-up look at the water pouring over the lip of the gorge above you. For a bird's-eye view, head up the Skylon Tower to look out over the falls.

At night, see the falls lit in different colors. If you're visiting in winter, watch the huge plume of mist rising into the sky above the falls.

Niagara Falls is easily reached from Toronto, Canada, or Buffalo, New York.

While this ancient site may not be on the average traveler's radar, it's another of Southeast Asia's bucket-list attractions.

Spread out over a lush plain are more than 10,000 sacred structures dating from 1044 through to 1287. Hire a bicycle and pedal your way from one amazing structure to the next, or take a tour. Some of the structures can be entered, but the real beauty is the sheer number that dot the landscape.

For an aerial view, consider taking a hot air balloon tour at dawn.

Like many other attractions around the world, the Sydney Opera House is one of those places that is easy to identify and obviously associated with Australia. A photo of yourself in front of the white sails screams Australia.

The Sydney Opera House was built in several stages and officially opened in late 1973. To fully experience the building, take a tour inside to see the unique shape and hear the exceptional acoustics.

Soak up the view from the Opera House area back towards the world-famous Sydney Harbour Bridge.

The highest peak in all of Africa, this majestic mountain – a dormant volcano – is one of the most recognizable symbols of the continent. The snowcapped peak is an impressive 5,985 meters (19,340 feet) and is often the backdrop to photographs of the wild animals that roam Amboseli National Park and other areas.

You can see this beautiful sight from afar or tackle the multi-day hike to the top of Mount Kilimanjaro for the fantastic views over the land, and to watch the sunrise.

• Read More: Top-Rated Tourist Attractions in Tanzania

If there is one museum in the whole world that you absolutely must see in your life, it's the Louvre. Even if you are not a fan of museums, this one is worth the trip to Paris to see.

Although most people know it as the home to the most famous painting in the world, the Mona Lisa , this is just one of the reasons to visit the Louvre .

The museum holds countless masterpieces by the greatest artists that have ever lived. But even the building itself is an icon. The glass pyramids and the 18th-century building are recognizable to almost everyone, and have been shown in countless movies.

Like the Great Wall, the Forbidden City, also known as the Imperial Palace, in Beijing is one of the top places to visit in China . The sprawling complex dates from the 14th and 15th centuries and is a spectacular example of historical China.

Over the centuries, the palace has housed 24 Ming and Qing Emperors. Inside the city, the Palace Museum holds over 340,000 artifacts showcasing the treasures of China's dynasties. In front of the Forbidden City is the massive Tiananmen Square .

Prague is undoubtedly one of the most beautiful cities in the world. Sitting atop a hill across the river from the center of the city, Prague Castle casts an imposing aura over its surroundings. The castle is an incredible collection of buildings constructed from the 9th to 14th centuries.

Stroll over the ornate 14th-century Charles Bridge spanning the Vltava River and head up the hill to wander the narrow, twisty streets in the castle complex . The castle is one of the largest in the world, and around almost every corner is a historical building, church, or open square.

The ancient Mayan ruins of Chichen Itza have been drawing curious tourists since they were first brought to light by a popular book by John Lloyd Stevens in 1843. Today the site, located near the center of the Yucatan Peninsula, is one of the top tourist attractions in Mexico and is a UNESCO World Heritage Site .

The 30-meter-high Pyramid of Kukulkán has been restored to its full glory along with many of the other significant buildings, including the Great Ball Court, the Temple of the Warriors, and the eerie Skull Platform.

Chichen Itza is located about 200 kilometers from Cancun and is easily accomplished in a day trip from Cancun, Playa del Carmen, and other areas of the Mayan Riviera either on your own or as part of a group.

Keeping a watchful eye over the citizens of Rio de Janeiro from his perch atop Corcovado mountain is the stunning statue of Cristo Redentor. This huge 30-meter-high statue with its arms wide open in a welcoming gesture has been one of Rio's top tourist attractions since 1931.

The harbor of Rio de Janeiro is one of the 7 natural wonders of the world . The views from the top of the 709-meter Corcovado look out over this beautiful sight, including Sugarloaf Mountain and the city perfectly poised for beautiful photographs. The best way to get to the top is a ride up through the forests of the Tijuca National Park on the 3.5-kilometer Corcovado Rack Railway.

The wealth and grandeur of 17th-century France is on display at the incredible Château de Versailles. The château and the grounds are a UNESCO World Heritage Site and should be near the top of your touring plans when in France.

The Château de Versailles has an unbelievable 2,300 rooms housing some of France's most impressive interior design work, especially in the world-famous Hall of Mirrors. Other important rooms include the King's State Apartment and the Queen's Apartment.

The grounds of the château encompass 800 hectares, and one of the most impressive sights is the Gardens (Les Jardins). Geometrical pathways follow immaculately trimmed hedges past serene pools all surrounded by lawns cut to within an inch of their life.

Mount Fuji is the most well-known and highest mountain in Japan. Often pictured snowcapped, this dormant volcano is both a spiritual site and one of the top tourist attractions in Japan . Soaring 3,776 meters high, Mount Fuji is one of three Holy Mountains, all of which are UNESCO World Heritage Sites.

Hiking to the top of the mountain is a popular thing to do in Japan. Each year, nearly 300,000 people follow one of four routes to the top. One of the most popular things to do is time your hike so that you reach the summit just before sunrise.

Mount Fuji is located 100 kilometers east of Tokyo and is easily accessible via public transit and tours .

Read More: Exploring Mount Fuji: A Visitor's Guide

Loved by generations of New Yorkers and by people from around the world, Central Park is one of the most famous public spaces in the world. The backdrop to countless movies and television shows, the park's walkways, lakes, and historical sights have been drawing city dwellers and visitors since it was first created in 1858.

Some fun things to do in Central Park include taking a horse-drawn carriage ride through the park, visiting the Strawberry Fields Forever area and Imagine monument dedicated to the late John Lennon, renting a row boat, or just strolling under the towering trees. If you find yourself in the park in the cold season, ice skating is one of the most popular things to do in New York in winter . Going ice skating with your sweetie is also a romantic thing to do in New York.

The stunning Alhambra is perched high on the hills above the Spanish city of Granada and is a testament to the wealth and power of the Nasrid Dynasty of the 13th Century. A huge complex full of ornate gardens, lush courtyards, bubbling water features, and spectacular buildings make it one of Spain's top tourist attractions and a UNESCO World Heritage Site.

Count on a full day to explore the Alhambra with its incredible buildings which include the Palacios Nazaries consisting of the Palacio Real (Royal Palace), the Palacio de Comares (Palace of Ceremonial Rooms), and the Palacio de los Leones (Palace of the Lions). Views out over the city of Granada and the surrounding mountains from the ruins of the Alcazaba are among the highlights.

The stately palace located in the heart of London attracts millions of visitors every year. This iconic building and treasured monument is home to the ruling monarchy and its grand façade showcases the importance of the Royal Family in British society.

Highlights of a visit to Buckingham Palace include witnessing the Changing of the Guard ceremony where guardsmen with their red tunics and bearskin hats execute an intricate series of maneuvers.

If you find yourself visiting in the summer, try your best to get tickets for the tour through the grand State Rooms with their extensive and impressive collection of priceless art and period pieces.

A fun town with a Boho vibe, Ubud is high on the list of things to see and do in Bali . Located inland in a lush area, the town has a wide range of cultural and natural attractions. A must-see is the Sacred Monkey Forest , a dense site of towering trees, river gorges, historic temples, and of course, monkeys. Hundreds of monkeys live in this protected area and wander freely on the pathways providing non-stop entertainment.

Just out of town are the world-famous Tegallalang Rice Terraces . Descending from a ridge to the valley below, the terraces flow according to the landscape.

Ubud features prominently as a destination for shopping, many of Indonesia's best artisans have shops here selling everything from Batik fabrics to ornate jewelry.

Ubud is also known as a place to work on your inner well-being, countless yoga studios and wellness retreats are located here.

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The Six Best Tourism Websites to Inspire Your Brand’s Visual Storytelling Strategy

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• Kristin Twiford

Motivating Travelers with Imagery

Sometime around the early 2000s, I saw a photo of Hallstatt, a village in the lake district outside of Salzburg in Austria, printed in a copy of National Geographic Traveler . I had a visceral reaction—I wanted to know what it felt like to stand on the streets of that little town where mountains plunged into the lake. Years later, I booked a backpacking trip, and Hallstatt was at the top of my list. I took my own photos of the picturesque town and posted them on social media, and since then, I’ve recommended Hallstatt to my friends traveling abroad.

One photo inspired me, and my photos inspired my friends—but, this story is not unique.

Postcards have never really conveyed the ‘wish you were here’ vibe—instead, they’ve inspired travelers to get out and seek utopian destinations. Similarly, people today scrolling through Instagram feeds aren’t just looking for the perfect breakfast balcony view, they’re looking to be transcended to a destination through a visual experience . Today, the travel brands that satisfy their audience’s demanding cravings for visual content will reap the benefits for generations to come.

Below, take a closer look at how some of the best tourism websites in the world inspire wanderlust in travelers worldwide. Then try some of their visual storytelling tactics to engage your brand’s audience!

1. The Big Apple: New York City

New York City and Company’s NYCGo.com website rebrand in 2016 was launched alongside the Mayor’s Office’s new Digital Playbook , which emphasized a push toward sharing more transparent communications with city residents. It also includes a citywide visual media gallery of assets shared through their PhotoShelter library.

We’re excited to share with you the new NYCgo.com, reimagined to reflect the energy of New York City. The site marries beautiful design and timely content with bright imagery and video to capture NYC like never before, showcasing the endless possibilities the five boroughs hold for all visitors.

The new website aims to convey the energy of the city to visitors through iconic visuals and clean design.

The homepage is designed similarly to a traditional DMO website with sections like “Hotels,” “Museums & Galleries” and “Restaurants.” However, instead of reading long lists, you’re encouraged to scroll through gorgeous photos that you’d probably stop to double tap on your Instagram feed.

Tip #1: Celebrate what makes your brand iconic and blend that with your audience’s preferences through visual storytelling to help your destination stand out online.

2. Visit Seattle

While Visit Seattle’s homepage is simple and organized for potential visitors, it’s also visually engaging. The real highlight is VisitSeattle.tv— their branded video studio’s online TV channel. The investment in a branded content studio itself shows that the organization prioritizes video content in its marketing strategy, but when you watch the content they’ve produced so far, it’s clear that video content captures the destination’s versatility so much better than static images can.

In their series ‘ Seattle First Takes,’ you watch a real traveler visit Seattle for the first time—experiencing what they’re sensing while incredible footage brings the trip to life.

Check out this story about the feeling of Seattle from the perspective of a New York web developer:

Tip #2: This video-first content strategy puts Visit Seattle ahead of the curve, so wherever it’s feasible, start experimenting with producing original video content. 94% of marketers say video has helped them increase the understanding of their brand’s product or service and 86% of marketers say video has helped them generate leads. Bottom line: The importance of video content will increase in the future.

3. Visit Finland

Visit Finland uses full-page photos and a responsive design to make you feel immersed in its website’s stunning imagery. The homepage seamlessly integrates high-quality photography, video thumbnails, and social posts to give you a holistic sense of the country digitally.

Where the brand really excels with the power of visual storytelling is with ‘ Tour De Relax ,’ a spoof on shows like Amazing Race where the challenge is not to race, but to r-e-l-a-x.

The Tour De Relax is comprised of 9 teams made up of photographers, bloggers, content creators, and more. You can see their content by following them individually on social media, or by scrolling through a mix of all the team’s photos on Visit Finland’s website.

Tip #3: Turn your destination’s culture into a celebratory campaign that people want to naturally be a part of! Plus, when you launch user-generated content campaigns it’s easier to ask influencers to participate because you’re likely asking them to create content that resonates with their personal brand, and consequently their thousands of followers. This experiment is one to watch! Has your brand launched an experimental marketing campaign you want to share? Tweet @PSforBrands and share your work with us!

4. Zurich Tourism

If you’re visiting a tourism board’s website, chances are your end goal is to explore the city. When you land on Visit Zurich’s homepage, their call to action is just that—come explore! An aerial image of the city fills the page before you scroll anywhere, and bright colored pins on the photo invite you to explore specific spots, from Old Town to Lake Zurich. When you click a photo, a pop-up opens to list what that location has to offer.

Tip #4: Use universal visual cues to entice travelers and website viewers to explore beyond their pre-set destination! Using the location pin symbol and strong calls to action direct visitors where to go next, and encourages them to go further than the home page.

5. Visit Norway

Is that a sheep on the beach? A sheep on a sailboat? Yes, it is. If you want to catch people’s attention and make them want to know more, creating unusual visuals is a great way to get people to pause and say, ‘What was that?’

Visit Norway created the #SheepWithAView campaign to highlight their country’s beloved animal and the playful trailer they created filled the homepage to draw visitors in with humor and incredible visuals. When you click to learn more , you’re introduced to four sheep who live in different regions of Norway. You learn that millions of sheep just like them are released to roam the country every year—and you’re invited to come along:

But, it’s not just sheep that enjoy this freedom to roam. In Norway the right of access has been traditional since ancient times, but in 1957 legislation governing the right to roam (“allemannsretten”) was set out to ensure that everybody in Norway can experience nature on equal terms.

The site integrates campaign content, including an interactive map, stories about the sheep, and a behind-the-scenes video with evergreen content that celebrates Norway like features on the places you’ve seen the sheep enjoying on their travels. They also share links to additional campaign content on their social media channels, mainly Instagram and Pinterest and as you might expect, those feeds are full of gorgeous high-quality photos of landscapes, and, you guessed it, sheep! What do people love to see on Instagram even more than unbelievable landscapes? Cute animals in front of unbelievable landscapes!

According to Campaign , the Instagram account @SheepWithAView picked up nearly 9,000 followers in ten days. That’s 9,000 people who will start seeing content from Norway on a regular basis, giving Visit Norway the opportunity to entice followers to book a trip.

Tip #5: It may seem scary to take creative risks on your website, but it’s crucial for conveying your brand purpose and personality. This campaign shows how risks can be well worth taking, especially when it is on-brand, visually engaging, and clever. 🐐

6. Discover Puerto Rico

After Hurricane Maria hit in 2017, Discover Puerto Rico  was founded as Puerto Rico’s official destination marketing organization (DMO). At the time the one-man team, Jean-Paul Polo powered the creative process alongside an outside agency based in New York City, but as the organization’s content needs expanded, he built out an in-house team of creative producers to make content to inspire travelers to visit the culturally and biologically diverse island of Puerto Rico.

Watching his team’s creative strategy evolve over the years has been nothing short of awe-inspiring. We learned how they pivoted their content marketing strategy to attract tourists once traveling became safe after COVID began , we learned how they developed an Emmy award-winning campaign ‘Sounds of Puerto Rico’ that portrayed the sensory experience of being in many locations on the island, and how their award-winning content landed them a partnership that created global support for an endangered animal native to the island.

View this post on Instagram A post shared by Discover Puerto Rico (@discoverpuertorico)

Tip #6: Here’s a groundbreaking way to shift your mindset right now — don’t be afraid to highlight the vulnerable, beautifully fragile parts of yourself, your country or your brand, whatever business you’re in. Highlighting the one-of-a-kind characteristics of your destination while simultaneously teaching people to responsibly celebrate and honor those characteristics is the only mutually beneficial and sustainable way to do tourism marketing today.

While these inspiring examples of visual storytelling may be specific to the travel industry, any brand in any industry can leverage these timeless content marketing tips to discover new audiences:

• Tip #1: Celebrate what makes your brand iconic and blend that with your audience’s preferences through visual storytelling to help your brand stand out online.
• Tip #2: Start experimenting with producing original video content. 94% of marketers say video has helped them increase the understanding of their brand’s product or service and 86% of marketers say video has helped them generate leads, so the return on the investment, even if you start small, will be huge.
• Tip #3: Turn your brand culture into a celebratory campaign that people want to be a part of and get influencers involved.
• Tip #4: Use universal visual cues to entice website visitors to go beyond their pre-set destination!
• Tip #5: It may seem scary to take creative risks on your website, but it’s crucial for conveying your brand purpose and personality.
• Tip #6: Don’t be afraid to highlight the vulnerable parts of your brand. What you think is a flaw or a limitation, your audience might see as a one-of-a-kind characteristic to celebrate. Find the beauty in what makes your brand unique and honor it, respectfully.

Searching for ways to share your marketing team’s creative work faster and easier?

Kristin was the Content Marketing Director for PhotoShelter for Brands. She covered visual storytelling trends and best practices here on Stories, and used her background in television production, daily news and communications to shoot, produce, edit and publish video content for social media, marketing and sales.

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5 of the uae’s best wellness retreats.

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Dubai’s Jumeirah Al Qasr is a haven for rejuvenation.

While a Dubai holiday might conjure images of sleek skyscrapers, high-end shopping in swanky malls and gold-leaf-topped dishes, your trip to the United Arab Emirates could also be an opportunity to prioritize your wellness with specialized treatments.

With holistic wellness programs, regenerative therapies, guided yoga and meditation sessions, sound healing and nourishing meal plans, these resorts invite you to slow down and take the time for self-care, whether for a couple of hours or a few days.

Talise Spa Madinat Jumeirah

Set among romantic canals and lush gardens, Talise Spa at Forbes Travel Guide Four-Star Jumeirah Al Qasr feels like a secluded haven of serenity yet is still close to the city’s interesting sights and attractions. Aside from invigorating massages and facials, the treatments and guided sessions at Talise Spa focus on the pillars of internal well-being, mental health and mindful movement.

The Four-Star spa offers customized three-, five- and seven-day programs geared toward individual goals such as recharging your mind and body, de-stressing and eliminating tension, detoxifying and rebalancing, and cultivating and sustaining restful sleep. Depending on your choice, expect days to be filled with food consultations, life and sleep coaches, sunrise walks, breathwork, crystal healing sessions, art therapy and other helpful services.

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Settle in for a massage at AWAKEN Wellness.

AWAKEN Wellness at Atlantis The Royal

At Five-Star Atlantis The Royal on Palm Jumeirah, AWAKEN Wellness takes a holistic approach to health with a wide range of treatments. Some use products enriched with desert sand, date sugar, 24-karat gold hot stones and moringa leaves to help you rejuvenate, relax and glow; other services address deeper issues such as anxiety, stagnant energy and emotional pain through hypnotic suggestion, sound immersion and breathwork.

The 90-minute AWAKEN Massage combines reiki energy healing with Swedish and aromatherapy massage techniques. The 90-minute AWAKEN Chakra Balance uses tuning forks to create specific sound frequencies in addition to a massage and chakra balancing. To bolster your body’s essential nutrients, ask for an IV drip infusion (such as a multivitamin and iron boost or the collagen-boosting Fountain of Youth) as a bonus to your treatment. Additionally, it’s worth scheduling extra time to use other facilities such as the salt cave, vitality pool, snow fountain, aromatherapy steam and sauna.

InterContinental Ras Al Khaimah Mina Al Arab Resort & Spa

As if the stunning seaside location of InterContinental Ras Al Khaimah Mina Al Arab Resort & Spa on Hayat Island, surrounded by the azure gulf, wasn’t relaxing enough, the resort’s spa sets the scene for a wellness-focused stay with its pearl-shaped treatment rooms and hammam.

To begin your vacation looking and feeling your best, try the 150-minute Ras Al Khaimah Escape, which involves applying an invigorating pineapple body scrub, a lavish rose essential oil body wrap, and an argan oil and green tea hair cleanse. Afterward, a 60-minute hot stone massage relaxes the mind and muscles, while a Maison d’Asa mini-facial leaves you radiant.

Luxuriate in the lagoons.

Anantara Spa at Anantara The Palm Dubai Resort

On Palm Jumeirah, the Four-Star Anantara The Palm Dubai Resort provides the idyllic setting for a wellness getaway with its meandering lagoon pools, private beach and overwater villas. Anantara Spa’s extensive menu delivers treatments designed for issues such as boosting immunity, relieving stress and improving sleep.

For ultimate relaxation, try abhyanga or shirodhara massages. These proceedings use warm herbal oils carefully selected according to your mind-body type as stated by the ancient Indian science of Ayurveda.

With steam rooms, a bamboo sauna, a liquid sound pool, a salt inhalation room, an ice grotto and experience showers, Anantara’s sanctuary gives you many reasons to linger after your massage.

Anantara Spa at Qasr Al Sarab by Anantara

Hidden away in a spectacular setting in Abu Dhabi’s Liwa Oasis, at the edge of the Rub’ al Khali, the world’s largest continuous sand desert, Anantara Spa impresses with surreal views of shifting desert dunes from floor-to-ceiling windows in its serene treatment rooms. Besides body services and facials that rejuvenate, detoxify and contour, the spa at the stellar resort curates a variety of Thai healing treatments and restorative Ayurvedic massages, as well as guided yoga, meditation, sound healing and breathwork sessions.

Signature treatments like the Arabian Desert Rose Ritual and Royal Hammam use desert sand body scrubs, rose milk baths and rhassoul masks, making them ideal for guests wanting to experience a sense of place while being pampered.

If your trip centers on wellness, consider the three-day Personalized Wellness Journey. The sublime session includes a detailed consultation with the resort’s wellness guru, daily yoga and meditation sittings and four wellness therapies tailored to your needs. The three-day Anti-Aging Body and Face Retreat is also customized to individual skin and involves nourishing body scrubs, wraps and other treatments.

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Best Buy Recalls Insignia® Air Fryers and Air Fryer Ovens Due to Fire, Burn and Laceration Hazards

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The air fryers can overheat, causing the handles to melt or break, posing fire and burn hazards. Additionally, the air fryer ovens can overheat and the glass on the door can shatter, posing fire, burn and laceration hazards.

About 187,400 (In addition, about 99,900 were sold in Canada) 

Best Buy at 800-566-7498 from 7 a.m. to 6 p.m. CT Monday through Friday or register online at  https://www.recallrtr.com/airfryer  to receive a refund. Consumers can also go online at  http://www.bestbuy.com/productrecalls or  www.bestbuy.com and click on “Product Recalls” located under the “Order and Purchase” column located at the bottom of the page for more information. 

Recall Details

This recall involves Insignia Air Fryers and Insignia Air Fryer Ovens, model numbers NS-AF34D2, NS-AF5DSS2, NS-AF5MSS2, NS-AF8DBD2, NS-AF10DBK2, and NS-AF10DSS2. The brand name INSIGNIA is on the top or front of each unit. A product rating label on the underside of each unit identifies the brand INSIGNIA and the model number. The air fryers and air fryer ovens have cooking chamber capacities ranging from about 3.4 to 10 quarts, and plastic or plastic and stainless-steel bodies in black and stainless-steel finishes. 

Consumers should immediately stop using the recalled Insignia air fryers and air fryer ovens and visit  https://www.recallrtr.com/airfryer for instructions on how to submit photos of the recalled unit(s), the model number, purchase receipt, and on the destruction of the unit.   

Consumers can receive a refund in the form of a refund check or a Best Buy store credit.  A consumer will receive the amount on the purchase receipt, or they will receive the average sales price for the model if no receipt is provided. 

Consumers should not return the recalled air fryers or air fryer ovens to Best Buy stores. Best Buy has contacted all known purchasers directly. 

The firm has received 24 reports of overheating/melting or glass shattering, including six reports of air fryers catching on fire. No injuries or property damage have been reported.

Best Buy Purchasing LLC, of Richfield, Minnesota

Note: Individual Commissioners may have statements related to this topic. Please visit www.cpsc.gov/commissioners to search for statements related to this or other topics.

Related Recalls

The pot handle can detach or become loose, posing burn and scald risks to consumers from hot food and liquids spilling from the product.

The control panel (user interface) on the ranges can detach from the unit, posing electrical shock and electrocution hazards.

The recalled refrigerators contain an ice bucket assembly component that can break, resulting in plastic pieces entering the ice bucket, posing choking and laceration hazards to consumers if the pieces are dispensed out of the ice bucket.

The recalled blenders can overheat or catch fire and the blender blades can break off, posing fire and laceration hazards to consumers.

The plastic U-Channel connector used to optionally combine the two food baskets inside of the air fryers can break during use, posing a burn hazard.

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The U.S. Consumer Product Safety Commission (CPSC) is charged with protecting the public from unreasonable risk of injury or death associated with the use of thousands of types of consumer products. Deaths, injuries, and property damage from consumer product-related incidents cost the nation more than $1 trillion annually. CPSC's work to ensure the safety of consumer products has contributed to a decline in the rate of injuries associated with consumer products over the past 50 years.

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