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National Tourism Policy [UPSC Notes]

A complete national tourism policy would be unveiled in India within the next two months, according to Union Minister G Kishan Reddy. Information indicates that the government has discussed this with all key stakeholders, including the state governments, financial institutions, and travel agencies. 

Based on various developments that had occurred since the last policy was created in 2002, the Ministry of Tourism prepared a draft of the National Tourism Policy, taking into account important recommendations from NITI Aayog , the Sectoral Group of Secretaries, international best practices from organizations like the UNWTO, and policies and strategies developed by other nations. So the debate surrounding this policy is important from the UPSC exam perspective.

Draft National Tourism Policy

The National Tourism Policy 2022 is part of the vision of New India on a high trajectory of growth and prosperity. The new Policy is a holistic framework for sustainable and responsible growth of the tourism sector in the country. 

  • The policy’s objectives include increasing the framework conditions for the country’s tourist industry’s growth, assisting the travel and tourism sector, and promoting related businesses.

National Tourism Policy Objectives

The Policy’s primary strategic goals are:

  • To make India a year-round travel destination and to increase visitors, spending, and time spent there in order to boost the contribution of tourism to the Indian economy.
  • To create jobs and entrepreneurial opportunities in the tourism sector and ensure the supply of a skilled labour pool.
  • To make the tourist industry more competitive and draw in private sector investment.
  • To preserve and enhance the nation’s natural and cultural resources.
  • To ensure the nation’s tourist industry develops in a sustainable, ethical, and inclusive manner.

National Tourism Policy Guiding Principles

In this section, we talk about the guiding principles behind the draft policy for tourism.

  • The policy aims to promote sustainable tourism by minimizing the negative impact of tourism on social, environmental and economic aspects and maximizing the positive impact.
  • The policy further advocates responsible tourism to bring all stakeholders together to take responsibility for achieving sustainable tourism, and to create better places for people to live in and for people to visit. 
  • In order to ensure inclusive growth, creating opportunities for marginalized sections of society including people living in remote areas will be a priority. 
  • Green tourism catalyzes action for the promotion of sustainable tourism, which takes full account of current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities. 
  • The Policy aims to use technology for several initiatives under the policy and aims to help the tourism industry make the most of the opportunities presented by the digital economy.
  • The Policy follows a ‘whole of government’ approach to address the major and multifaceted challenges faced by the tourism industry and to develop the tourism sector in the country.  
  • The Policy is guided by the principle that growth in the tourism sector has to be led by the Private Sector and the public sector has to play an enabling and facilitating role. 
  • It aims to grant ‘Infrastructure Status’ to Tourism and Hospitality projects.
  • It also aims at supporting tourism-related MSMEs in digitisation, formalisation of MSMEs, adopting sustainable practices, etc.
  • Ek Bharat Shrestha Bharat will be a central idea under the Policy to enhance interaction and promote mutual understanding between people of different States/UTs to promote a sustained and structured cultural connection in tourism and related areas of culture, traditions & music, cuisine, sports and sharing of best practices, etc.
  • Know more about Ek Bharat Shrestha Bharat in the linked article.
  • The Policy aims at enhancing the tourist experience throughout his/her journey from arrival to return and it will be a key element of planning for tourism development under the Policy.

Significance of Tourism:

  • Tourism has emerged as a key driver of economic growth across the world. 
  • It is one of the economic sectors with the strongest growth, it has a big influence on commerce, employment, investment, building infrastructure, and social inclusion.
  • Tourism is a labour-intensive sector and has a significant multiplier effect on employment in related sectors. 
  • Tourism is important in social inclusion since it employs more women and youth than most the other sectors. 
  • Tourism can generate resources for the conservation of cultural and natural heritage and has huge potential to make a positive contribution to sustainable development goals .

Conclusion:

National Tourism Policy [UPSC Notes]:- Download PDF Here

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India Needs a New Tourism Policy — Now

Peden Doma Bhutia , Skift

March 14th, 2022 at 12:30 AM EDT

While India has set an ambitious, so-called Vision@2047 goal for tourism some two decades into the future, what’s really needed urgently right now is a long-overdue national tourism policy.

Peden Doma Bhutia

India is scheduled to finally resume international flights starting on March 27 after a two-year pandemic ban that contributed a devastating impact to the country’s tourism sector. Foreign tourist arrivals last year plummeted to 1.4 million, compared to nearly 11 million in 2019.

Since the pandemic began, the country reported 43 million infections so far, and around 516,000 coronavirus-related deaths. The good news is that India has administered around 1.8 billion vaccine doses and the recovery rate is now at 99 percent.

Yet as the world’s second most populated country anxiously prepares for a new beginning in two weeks, India is still relying on a national tourism policy that is two decades old. Given how much travel has grown globally since 2002, it seems surprising that India has not been able to finalize a plan in all that time.

Armed with a vision, a mission and a goal, the Ministry of Tourism in India has yet again released a draft national tourism policy in November 2021, following an earlier draft in 2015.

However, six years, four tourism ministers and five tourism secretaries later, the current tourism policy is still the one that dates back to 2002. 

Why is that significant? A national tourism policy would help lay down a framework to make India more competitive in the international market, at a time when the world is now reopening to tourists.

To put things into context, in 2002, India’s foreign tourist arrivals stood at just 2.4 million, and in 2015, when the draft national tourism policy was released, India received 8 million foreign tourists. Pre-Covid, in 2019, India’s international tourist and non-resident Indian arrivals stood at 18 million.

No More Draft Policies, Please

At a time when tourism businesses in India have just started coming out of the worst business and social scenario in terms of the pandemic, guidance is needed more than ever. “A tourism policy is always good and helps create a statement of intent for the government,” said Ashish Gupta, consulting CEO of the Federation of Associations of Indian Tourism and Hospitality. “And at a time when businesses have been greatly affected by the pandemic, it is even more critical that the policy helps formulate a movement towards ‘what’s next?’”

While the “what’s next” is crucial, the tourism policy can also help pave the way for “how next”. And for a sector that contributes 9.2 per cent to the country’s total Gross Domestic Product and 8.1 per cent of the total employment (as per 2019 statistics), the ‘how next’ would be equally significant.

“The document is ready, we have seen it, the policy was discussed in detail and some good ideas came up during the discussion that we had with the ministry,” said Jyoti Mayal, president of the Travel Agents Association of India, who has been an integral part of the team discussing the policy with the ministry. “But I can’t really comment on behalf of the ministry why it’s taking them so long to bring it out.”

Mayal made a pertinent point here as she said that for a sector as important as tourism, the office of the Secretary of Tourism should have a tenure of at least five years, instead of the one or two years that the secretaries usually serve in office. “This would ensure that everybody is on the same page while working to build the industry and policies such as these see the light of day,” she stated.

Mayal further uderscored that point with an example and said that if for some reason the current secretary’s tenure comes to an end, the policy would again be left in limbo. “With a change in office, the vision changes and then everything along with it changes. Continuity is very important here. We have had enough of policies, we should now look at implementing these policies,” she explained.

The Government’s Take

The Ministry of Tourism acknowledges that since 2002 when the last policy was framed, there have been many changes in the tourism sector and related aspects. “The Ministry of Tourism takes a bigger onus and role in the new policy to facilitate the development of the tourism sector,” said Rakesh Verma, additional secretary for the Ministry of Tourism, Govt of India. “With five national missions on green tourism, digital tourism, hospitality sector skills, tourism micro, small and medium enterprises and destination management, the new draft policy aims at catapulting the tourism sector on a high trajectory of growth post pandemic.” Verma further mentioned that the ministry aims to make India a $1 trillion tourism economy by 2047 with 100 million international traveler arrivals, outlined in a so-called Vision@2047 plan.

“The draft policy is at a very advanced stage with multiple rounds of consultation with stakeholders already completed. The ministry will be pursuing for approval of the policy expeditiously. We should be able to launch the new policy in a matter of a few months,” Verma said, when asked for a timeline.

The Great Indian Reopening

Sounding a note of caution, an industry veteran said that tourism and aviation are two sides of the same coin, hence the tourism policy would need to be backed by the aviation industry. “Without airlines, how will tourists come?” said Subhash Goyal, member of the National Advisory Council, which sits under the government’s Ministry of Tourism. 

Hailing the Indian government’s recent announcement of resumption of scheduled international flights from March 27, after a two-year gap, Goyal — who is also the former president of the Indian Association of Tour Operators — called it the “much-needed light at the end of the tunnel” and dubbed the move a crucial step towards restoring normalcy: “Now would be the right time for India to come out with its tourism policy.”

The government is certainly mindful of the way in which Covid-19 has changed the tourism sector. As the draft policy mentions, “Tourism has been the most affected sector by the Covid-19 pandemic. It has highlighted the vulnerabilities of tourism sector and our capacity to respond to such crisis. Post Covid-19, it is highly unlikely that tourism will return to business as usual.” And while tourism stakeholders in India look for an opportunity to reimagine the future of tourism, it would be nice to have a document that helps them chart a path towards recovery.

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Photo credit: Will India's draft tourism policy see the light of day? RichardMc / Pixabay

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New tourism policy aims at making India a top destination by 2030

Image of Taj Mahal used for representational purpose. (File Photo | PTI)

NEW DELHI: A mobile app for E-tourist visa, direct air-connectivity with major overseas markets, classification of tourist destinations into categories, special tourism zones and creation of five missions are among provisions stipulated in the draft of the new national policy to ensure sustainable, responsible and inclusive development of tourism.

national tourism policy india

Making India one of the top five global destinations by 2030 is the primary goal envisaged in the policy, which was finalised with certain additions considering long-term implications of the ongoing pandemic, by the ministry of tourism. The policy was shared with ministries, states for feedback.

“Idea is that post pandemic, if the tourism sector has to be strengthened, then there should be a long-term vision. There are five main features in the policy, which we will take up as missions. The policy has been circulated among the ministries and state governments; after examining feedback from them, the process to notify the policy will be expedited,” Rakesh Kumar Verma, additional secretary, ministry of tourism, said.

To align with sustainable development goals, the policy says, the government will set up a National Green Tourism Mission to implement a national framework, forging partnerships with the private sector and also for destination planning, development and management.

The digital tourism mission is planned to promote digitalisation for developing a unified tourism interface. “Tourism and hospitality majorly contribute to employment generation. The Sectoral Skill Mission will make more people employable and check how those people are absorbed in the sector,” said Verma.

The National Mission on DMOs aims to establish synergy among stakeholders and government agencies and provide institutional support to promote destinations separately. The Mission on Tourism MSMEs is proposed to enable companies to avail various benefits being made available by the governments. The mobile app will be developed by tourism and home ministries for verification of data at the time of immigration and customs clearance.

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azadi ka amrit mahotsav

Vice President of India, Shri Jagdeep Dhankhar presents National Tourism Awards on World Tourism Day

81 awards given this year highlighting the achievements of the industry in 2018-19 explore domestic tourist destinations first before looking at international travel: shri jagdeep dhankhar india’s tourism sector is moving towards creative, responsible and inclusive growth: shri g. kishan reddy.

  Vice President of India, Shri Jagdeep Dhankhar presented the National Tourism Awards to awardees today at the programme organized by the Ministry of Tourism, Government of India, to mark the World Tourism Day, 2022. Union Minister of Tourism Shri G. Kishan Reddy and MoS Tourism Shri Ajay Bhatt also graced the ceremony. Secretary Tourism Shri Arvind Singh and other senior officers of the Ministry were also present on this occasion. A total of 81 awards were given away this year highlighting the achievements of the industry in 2018-19. Vice President also released India Tourism Statistics 2022, New Incredible India Global Promotional Films, and “GoBeyond:75 Experiences of North India” e-book on this occasion.

national tourism policy india

During his keynote address Vice President Shri Jagdeep Dhankhar described India as “heaven for tourism” and asked the Indians to explore domestic tourist destinations first before looking at international travel. Referring to Bharat’s long civilizational history and rich cultural heritage, he underlined that most of the tourist places in the country have a deep connect with our history, folk arts and ancient texts.

national tourism policy india

Vice President termed tourism a key driver of economic growth and employment generation in the country. Referring to multiple dimensions to the tourism, the Vice President stressed the need for fully leveraging the India’s immense potential in the field of medical tourism as well as the growing global interest in our ancient practices of healing such as Ayurveda and Yoga.

Appreciating the Government’s efforts for the development of the tourism sector in the country, Shri Dhankhar said that the development of tourism infrastructure has been accompanied with innovative initiatives such as Dekho Apna Desh and Utsav Portal.

national tourism policy india

Speaking on the occasion Shri G. Kishan Reddy said that under the guidance of Prime Minister Shri Narendra Modi, India’s Tourism sector is moving towards creative, responsible and inclusive growth. Ministry of Tourism is working with 360-degree perspective and whole of government approach for the development of tourism sector. Along with Ministry of Tourism, Ministry of Civil Aviation, Ministry of Road Transport and Highways, Ministry of External Affairs, Ministry of Culture and Ministry of Commerce are also working for the development of this sector, which will help in establishing better synergy and convergence leading to sustainable and world class infrastructure development.

national tourism policy india

Shri Reddy further highlighted that India plans to position itself as a major tourism destination during its presidency of G20 for 2023. During the presidency we aim to showcase India as a ‘must visit’ destination at a global level. 3600 railway coaches have been allocated for tourism purpose for Circuit specific trains. Such trains have already started for Ramayana and Buddhist Circuits while the one for Krishna Circuit will start soon. Our aim is to make India one of the most prominent destinations of the world. Union Minister added that Prime Minister Shri Narendra Modi is working as brand ambassador of Indian tourism.

national tourism policy india

MoS Tourism Shri Ajay Bhatt congratulated all the award winners and said that Ministry of Tourism has prepared a draft National Tourism Policy 2022 as part of the vision of New India on high trajectory of growth and prosperity. The Policy aims at Improving framework conditions for tourism development in the country, supporting tourism industries, strengthening tourism support functions and developing tourism sub sectors.

national tourism policy india

During his welcome speech Secretary Tourism Shri Arvind Singh said that this kind of award motivates the travel and tourism sector. Travel & Tourism is one of the world’s largest economic sector, creating export and prosperity around the world. Indian Tourism sector has emerged as one of the key drivers of growth for Indian economy post covid, he said.

national tourism policy india

As India celebrates 75 years of independence, Ministry of Tourism, Government of India, commences its Azadi Ka Amrit Mahotsav (AKAM) iconic week on 27th September 2022 by recognizing the efforts of industry stakeholders and conferring the National Tourism Awards. Due to Covid, the Awards could not be organised during the last 2 years.

The National Tourism Awards are presented to various segments of the travel, tourism and hospitality industry, including State Governments in recognition of their performance in their respective fields and also to encourage healthy competition with an aim to promote tourism. These Awards have over the years emerged as a prestigious recognition of achievements in the travel, tourism and hospitality sectors.

Kindly click for the details of awardees

Kindly click for the India Tourism Statistics 2022

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  • National Tourism Policy proposes DMOs to manage tourist destinations

As part of finalising the National Tourism Policy 2021, the Ministry of Tourism, organised an inter-Ministerial Consultative Meeting in Delhi yesterday. The DMO will be the leading organisational entity at the destination level as per the new policy. The DMO will bring together all relevant stakeholders in the destination, as well as local communities, and develop a coherent tourism strategy in pursuit of a common goal: ultimately, the sustainability and competitiveness of the destination, the strategy says.

national tourism policy india

  • P Krishna Kumar ,
  • ETTravelWorld
  • Updated On Jun 3, 2022 at 02:22 PM IST

<p>Picture used for representational purposes only.</p>

New Tourism Policy of the government to facilitate access to capital for green investments

The draft policy of the Tourism Ministry envisages a National Green Tourism Mission to prepare a framework for sustainable and responsible tourism for tourism stakeholders in the country. The draft National Tourism policy says that the National Green Tourism Mission through the Ministry of Tourism will “coordinate with relevant Ministries such as Finance and regulatory authorities to facilitate access to capital to MSMEs for green investments, which is the single greatest limiting factor for MSMEs in moving toward greener tourism.”

  • By P Krishna Kumar ,
  • Published On Jun 3, 2022 at 01:40 PM IST

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Draft National Tourism Policy

  Syllabus: Economic sectors: Tourism

  Source: PIB

  Context: The Indian Ministry of Tourism has drafted a National Tourism Policy with key strategic objectives to enhance tourism’s contribution to the economy .

The key strategic objectives of the Policy are:

  • To enhance the contribution of tourism to the Indian economy by increasing visitation, stay and spend and making India a year-round tourist destination
  • To create jobs and entrepreneurial opportunities in the tourism sector and ensure the supply of skilled workforce
  • To enhance the competitiveness of the tourism sector and attract private-sector investment
  • To preserve and enhance the cultural and natural resources
  • To ensure sustainable, responsible and inclusive development of tourism in the country.

Key focus areas of the policy:

  • Green tourism
  • Digital tourism
  • Destination management
  • Skilling in the hospitality sector and
  • Supporting tourism-related MSMEs

Status of Tourism in India

  • India is ranked  54th place in the global travel and tourism development index 2021, down from 46th in 2019.
  • World Travel and Tourism Council calculated that tourism generated over US$170 billion or 5.8% of India’s GDP and supported over 3 crore jobs in 2021
  • As of 2022, there are 40 World Heritage Sites located in India. Out of these, 32 are cultural, 7 are natural, and one, the Khangchendzonga National Park , is of mixed type.
  • India has the  sixth largest number of world heritage sites in the world .

Government Initiatives for Tourism in India:

Conclusion:

The need of the hour is faster development of all types of infrastructure (physical, social, and digital) to support tourism. Ensuring the safety of tourists is a top priority , and an official guide system could be introduced to enhance their experience. India’s vast size and diverse natural, geographic, cultural, and artistic offerings present immense opportunities for the tourism industry to thrive and capitalize on its potential.

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  4. National Tourism Policy [UPSC Notes]

    National Tourism Policy Objectives. The Policy's primary strategic goals are: To make India a year-round travel destination and to increase visitors, spending, and time spent there in order to boost the contribution of tourism to the Indian economy. To create jobs and entrepreneurial opportunities in the tourism sector and ensure the supply ...

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  8. New tourism policy aims at making India a top destination by 2030

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  9. Press Information Bureau

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  17. National Tourism Policy proposes DMOs to manage tourist destinations

    As part of finalising the National Tourism Policy 2021, the Ministry of Tourism, organised an inter-Ministerial Consultative Meeting in Delhi yesterday. The DMO will be the leading organisational entity at the destination level as per the new policy. The DMO will bring together all relevant stakeholders in the destination, as well as local communities, and develop a coherent tourism strategy ...

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  21. National Tourism Policy| National Portal of India

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  22. Draft National Tourism Policy

    Ministry of Tourism, Government of India ... Draft National Tourism Policy 2022 Final July 12.pdf. Date. Thu, 01/06/2022 - 12:00. Tourism Category. National Tourism Policy. Carousel. Footer menu. Sitemap; Website Policies; Help; Contact Us; Terms and Conditions; Feedback; Web Information Manager;

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