The Instagram logo: a history

The Instagram logo history is a blast of social media nostalgia.

Instagram logo

The Instagram logo is one of the most familiar social media icons around, and a mainstay of smartphone homescreens around the world. Unlike other social media logos, the Instagram logo has undergone a couple of pretty significant changes since the app first launched in 2010.

Indeed, the Meta-owned Instagram has rebranded a few times in its 13 year history, most significantly in 2016. The logo introduced that year is close to what we have now – but back in its early days, the Instagram logo was arguably a lot more fun. Check out every logo the app has used over the years, and for more design inspiration, take a look at the best logos of all time.

The first Instagram logo: 2010

When Instagram launched in 2010, it did so with an app icon that looks pretty busy by today's minimal standards. Very firmly from the world of skeuomorphism , you can almost touch the icon's tacticle, plastic polaroid camera. But this fun design by Instagram founder Kevin Systrom himself wouldn't even last a year.

The Instagram logo: 2010 - 2016

Users of a certain vintage will remember the classic 'viewfinder' camera design. Created by designer Cole Rise, this was based on a 1950s Bell & Howell camera. Back then, Instagram was all about vintage filters that captured the look of old, analogue shooters, with rivals including the likes of Hipstamatic (remember that?) – and this icon reflects exactly that vibe.

In 2011, the logo was tweaked (above) for added realism, with a more reflective camera lens and leather top for the camera. This would last until 2016, when skeuomorphism went out of the window in favour of minimalism and flat design. 

The Instagram logo: 2016

In 2016, Instagram was given its most comprehensive rebrand yet. Using a gradient made of colours from the previous logo's rainbow, the new logo is a much flatter and more minimal take on the previous design. "The simpler design puts more focus on your photos and videos without changing how you navigate the app,” the company said in a blog post at the time. “Our updated look reflects how vibrant and diverse your storytelling has become."

The Instagram logo today 

Instagram's most recent brand refresh came in 2022, when the company unveiled a version of its logo with a much brighter gradient, featuring "vibrant colours to make it feel illuminated and alive, and to signal moments of discovery". This new gradient was designed by artist Rose Pilkington.

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Indeed, while the original iteration of the gradient logo seemed hugely vibrant back in 2016, it looks pretty restrained next to the new version. One can only imagine that the 2028 version will be positively blinding. 

And Instagram is clearly proud of its many logo designs. Back in 2020, to celebrate its 10th birthday, the app allowed users to use any of its old logos as the app icon on their homescreen. If you're looking for more logo history inspiration, check out the history of the YouTube logo .

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Daniel John

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.

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The Evolution of the Instagram Logo and How It Came to Be This Year

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Discover how the current instagram logo evolved from its initial concept.

Attractive brand symbols are a requirement for every business that wants to evolve and grow. Social media platforms rely on them quite heavily to attract and engage users. Today, we will discuss the evolution of one of the most popular social media icons – the Instagram logo.

Part of the Meta family today, the platform bought a unique perspective to existing social media practices . It introduced an image-based social platform that users could use to snap, modify their pictures, and tag other users.

And it was a huge success. Before 2010, no one could’ve ever imagined that a social media platform based on image sharing could be worth millions. But Instagram proved them all wrong.

And do you know the best part? While great companies that become cultural phenomenon often hire professional logo design services to create an iconic symbol, Instagram’s first logo was created in-house by co-founder Kevin Systrom.

So, without further ado, let’s take a look at how the original instagram logo with name has evolved into the social media icon it is today.

History of the Social Media Platform Represented by the Instagram Logo

The social media phenomenon known today as Instagram is an incredible creation out of Silicon Valley. The name is a combination of the words Instant and Telegram , and the Instagram wordmark represents one of the world’s most well-known and profitable brands.

As of mid-2020, the platform had over a billion active users worldwide, with accounts for women slightly higher in ratio than men. But how did it get its start?

The platform resulted from an idea by Kevin Systrom and Mike Krieger, who created an app called Burbn. The app was a check-in app like foursquare. However, soon the developers shifted the focus of the product towards a photo-sharing model, in order to pivot in a different direction.

In March of 2010, the duo attracted a couple of venture capitalists from Baseline Ventures and Andreessen Horowitz. They saw and appreciated the entrepreneurial streak of Systrom and invested $500000 as a seed fund into the Burbn/Instagram project.

And once the project gained funding, it started to attract various talents to it. Josh Riedel joined in October 2010 as a community manager, Shane Sweeney joined in as a technical engineer in November 2010, and Jessica Zollman as the brand evangelist in August 2011.

The Rise of the Hashtag

Now that they had the funding to take Instagram to new heights, Systrom and Co. decided to focus on the consumer experience, a critical factor for any product’s success. To help their users find photos and other users quickly and easily, the Instagram team introduced the concept of the hashtag (#) in January 2011. But that had one small problem – generic tags would muddle up the carefully crafted experience.

To prevent that, Instagram encouraged its users to use specific hashtags that were relevant to the conversation. And when combined with the unique USP of the social media platform, it quickly made Instagram popular. In February 2011, an investment company called Benchmark Capital valued the project at $25 million.

This quick rise in popularity and the valuation put forth by the investment firm attracted private investors. They included the likes of Chris Sacca, Adam D’Angelo, and even Twitter’s Jack Dorsey into investing a further $7 million into the Instagram project.

The Inception of the Instagram Logo

Instagram logo current

Savvy businesspeople know the value a good logo brings to a brand. It can affect how the viewers perceive your brand and how they interact with the company. That is why businesses need to pay attention to the styles and types of logos that are popular within their niche. That helps to create a memorable symbol that allows the customer to associate them with the right market industry.

In theory, the original Instagram logo was quite suited to the brand at the time, considering the services they were offering. Unfortunately, the design was too complicated and rich in detail to be considered an effective logo by modern design standards. And over the years, the evolution of the instagram logo has had the singular purpose of making the Instagram icon stand out while still conforming to the common design perceptions.

Realizing the fact that their logo was not going to work as expected, the team decided to redesign and simplify it while still portraying the same vibe. And over the last decade or so, the different iterations sport a design that conforms to the design aesthetics of that time, while still paying homage to the original instagram logo.

Instagram Logo Font

Choosing suitable logo fonts is an integral part of the logo design process, especially when the wordmark is quite prominent or appears standalone. In the case of Instagram, the Instagram wordmark is considered a part of the graphics of the symbol.

The cursive script used for the Instagram logo font was custom-designed by the graphics agency Mackey Saturday. This made to-order font was used to create the second Instagram logo, introduced in 2013 and is characterized by a much smoother design resembling well-lettered calligraphy.

The font style used for this new Instagram logo was quite similar to popular typefaces like the Billabong Regular, the Bluestar Regular, and the Avangard Regular. These fonts are known to have rounded letters with smooth edges and soft lines, designed to be elegant, which is something that was quite noticeable in the second logo variation of Instagram.

Instagram Logo Color Palette

The Instagram logo color palette has changed quite drastically over the years. After the first Instagram logo, which featured an elaborate image of a polaroid camera, the subsequent two Instagram icons used a simplified version of the logo. And while it still showed the image of a camera with a rainbow stripe, the new design featured muted shades of brown for the camera’s design.

However, the 2016 redesign changed that completely. It made the Instagram logo brighter. The new logo design ditched the bland browns, and used color combinations from the rainbow stripe, mixing the reds, the yellows, and the blues. A somewhat similar style of logo color combinations was used for the TikTok logo , albeit they went for the red and blue more than the other shades.

The Evolution of the Primary Instagram Logo Through the Years

Instagram logo history

The evolution of the Instagram logo consists of changes made to its custom and distinctive wordmark, as well as the logo image itself. First, let’s talk about the design of the Instagram icon, and see how it has changed from the original Instagram logo to the current Instagram logo 2022. Over the years, we have seen four different distinct versions of the logo design, with the current iteration being the one which stands out in the most unique manner.

Essentially, the design has always showcased the company’s primary offering – the editing and sharing of images to a social media platform. Today you can post short videos, reels, and even livestream, but the iconic polaroid camera imagery is still perfectly suited to the company’s USP. And that is why the different Instagram logos can be considered some of the most unique photography logo ideas that could be used to represent such a brand.

Instagram’s Original Logo 2010

first Instagram logo 2010

The first year of the social media platform saw the inception of two different Instagram logo designs. The first one was released at the launch of the platform. This logo featured a detailed image of an instant polaroid camera, a type of camera that prints the photographs immediately once it captures them.

It was a highly detailed design, and a great one too, which showed the front-facing camera with a viewfinder, lens, and the top-mounted flash as its most prominent features. The shutter button and the depth light also accompanied them, and that wasn’t all.

The camera had a well-defined shadow, and the reflection of various elements was visible in the camera’s body. This highly elaborate Instagram original logo, no matter how good a design, was not effective for use as a logo, which is why it was changed shortly afterwards.

The First Redesign of the Instagram Logo 2010

second Instagram logo 2010

Later that year, in 2010, Kevin Systrom decided that it was time to bring on professional help to recreate the logo. He hired designer and photographer Cole Rise, who created a new logo after getting inspired by the vintage Bell & Howard camera from the mid-1950s.

This redesign came about after realizing that their Instagram original logo was too intricate to be an effective logo. Moreover, as users started coming onto the platform, it became apparent that a more modern-looking design was needed. That is why the designer remade the Instagram icon completely.

Now, the focus was on the camera lens, which was enlarged and centered onto the image. The viewfinder remained at the top right. However, there was no flash to be found now. The platform’s name was abbreviated to the left of the lens, with a rainbow-colored stripe emerging up from it, adding a dash of bright color combinations into the otherwise drab brown design.

Modifying the Instagram Icon 2011

second redesign Instagram logo 2016

As Instagram’s new logo was viewed and reviewed by the increasingly rising numbers of new users, the feedback resulted in minor tweaks to the design in 2011, to update it for the new design trends. The bright rainbow stripe was now more distinctive, with each color stripe being wider and more prominent now.

The camera lens was made more detailed, with lens flare and depth added to it, as well as coloring it in the iconic blue hue commonly found in such lenses. Finally, the name wordmark too was changed. The new design now said Insta , an abbreviation that was far easier to remember and communicate than the previous INST .

The Completely Redesigned Instagram Logo 2016

current Instagram logo 2016

In 2016, the company decided to redo its logo for a better design, more in tune with modern design trends of minimalism. The designers hired for this project decided to do away with the detailed camera’s image and instead opted for a colored outline depicting one.

Instagram’s new logo was quite minimalistic compared to the ones before and gave a futuristic vibe. The outlines portrayed the body of the camera, the lens, and the viewfinder. The lines were done in white, while inside and outside, the logo color combinations featured a bright gradient of shades ranging from light to dark colors of the rainbow.

The shape of the logo however, was still square, with rounded edges just like the previous iterations of the Instagram logo.

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The Modern Instagram Logo and Its Impact on the Consumers

The modern Instagram logo sports a simple design with a bright color scheme. However, this was one of the most controversial logo redesigns for the social media giant. But what was it that they exactly changed, and why did they do it?

Why Did Instagram Change its Logo?

In recent years, more and more people have been using the platform to share a myriad of images and videos on to the platform. This diverse array of shared media needed something fresh, bright, and youthful as its symbol, something which the Instagram logo at the time was unable to fulfill.

So, the company hired designer Cole Rise to redesign it, and on May 11 th , 2016, the new Instagram icon was released.

What Does the New Instagram Logo Look Like and How Is It Different?

current and previous instagram icons

The new logo was a massive step away from the previous design. Gone was the image of a brown camera with a giant lens and a rainbow-colored stripe. Now then design featured a rainbow colored outline of a camera, a design idea that alienated many due to its massive difference in looks.

What Other Changes Did Instagram Implement Besides the New Logo?

Now, besides the logo, the company also decided to change the colors of its navigational buttons, making them the same rainbow-colored affair as their logo. besides making the entire app look fresher and brighter, it also helped the company establish a uniform brand design identity.

How Did People Perceive the New Instagram Logo?

Initially, a large number of critics and users didn’t like the new logo. hey felt as if the logo was too different, and too bright. And while many critics have now come around to it, there are still many who critique the design aesthetics of the app, despite using it frequently.

Instagram Live Logo 2016

Instagram live logo

In late 2016, after Facebook, YouTube and Twitter came up with live-streaming capabilities, Instagram too jumped on the bandwagon and introduced a similar feature called Instagram Live. Alongside direct story messaging, this was one of the two major additions that every social media platform has added to its functions in recent years.

The basic design of the Instagram Live logo is the same as the original Instagram icon, with only an added wordmark accompanying it, spelling LIVE. That is somewhat similar concept to the Facebook logo and its variants.

Instagram Icons

As many businesses today rely on social media platforms like Facebook, Instagram, and more to create their pages and market their brand, the demand for icons representing these platforms is relatively high. As a popular marketing and branding tool, Instagram has also launched various social media icons for business cards and websites.

Instagram Icons White

Instagram icons white

Some of the Instagram icons through the years have been colored white with simple black outlines. These icons were mainly used on either monochromatic medium or dark backgrounds. As you can see in the image above, one of the variants features the old design, while the other features the new logo design.

Instagram Icons Black

Instagram icons black

Like the Instagram icons in white, the Instagram logos in black were images designed to be portrayed onto light, monochromatic backgrounds. They were more commonly used for business cards, especially those which used a one or two-shade color palette. The samples above feature the icon in three different styles from over the years.

The Multicolor Instagram Logo Vector

Instagram icons color

The current Instagram icon is quite simple, just a smaller version of the main Instagram logo. As a modern and straightforward design, the logo translates quite well to various sizes and mediums. At the same time, the bright color palette makes it quite distinctive. These icons are mainly used on modern web pages or digital media to depict that brand’s various social media handles or original content.

Instagram Logo Wordmark and its Design Evolution

Instagram logo wordmark history

Alongside the main logo image, the Instagram logo wordmark has also evolved in the past decade. Let’s look at how the text-based logo has changed over the years.

Instagram’s First Logo Black and White 2010

first wordmark Instagram

The first Instagram logo wordmark was introduced in 2010, along with the introduction of the platform itself. The first iteration was quite simply made to mimic a handwritten word. The style of the letter m with different heights to its edges, the haphazard shape of the letter s, and the unorthodox form of the initial I was designed to resemble a handwritten word using some script-based vintage fonts .

The Second Instagram Wordmark 2013

second version Instagram

The second logo iteration was released two years later, designed by graphics agency Mackey Saturday. This custom-ordered logo was created to smooth out the inconsistencies of the previous wordmark. The result was a far more aesthetically pleasing wordmark logo that still resembled an excellent calligraphic work without the issues of handwritten fonts.

The Third Iteration of the Instagram Wordmark 2015

third iteration Instagram

The third iteration of the Instagram wordmark logo just tweaked the shade of the color blue for the font. The style and the design were the same as the previous logo. However, the shadow of the color blue used in it was now a few steps lighter and, thus, brighter. The reasoning behind it was to color it using a more enhanced blue shade for a more eye-pleasing contrast.

The Current Instagram Wordmark 2016

current Instagram wordmark

In 2016, the only change was the shifting of the color palette from blue to black. The rest of the design was the same, including the font and the style of writing. The move was made to create a complementary wordmark to the now quite colorful primary Instagram logo. The new color scheme was a far better contrast than the previous one for this iteration of the primary logo.

Why is the Instagram Logo 2022 so Popular?

The Instagram symbol hasn’t always been famous. In 2016, when the design was last modified into its current form, the company faced a lot of backlash from its fans and the media. The design change was so drastic and unneeded that the fans felt that the platform did them a disservice.

However, six years later, in 2022, the platform and its logo are still going strong. And the critics of the new design have come around to it. Moreover, since it was bought out by Meta, the platform has seen an even more massive surge in its user base.

So much was the Instagram original logo and its creators revered that when Systrom and Krieger decided to part ways with the company in 2018, the world was shocked. And while it was a highly emotional time both for the company and its founders, the announcement and the resultant media frenzy only bought more attention to the app.

Today, after more than a decade’s worth of service, the platform has enjoyed quite an unprecedented user base, especially considering that it was a such a unique concept at that time. Moreover, it has helped established hundreds of thousands of brands and aided them in promoting their business, especially in the past few years.

Instagram Logo for Business Cards and Websites

An increasing number of businesses and entrepreneurs are using social media platforms for their branding today. Many of them are looking to add new and multiple communication channels to their existing websites or business cards. That allows these professionals to cover a variety of ways to reach and connect with their consumers.

You can easily download the Instagram logo SVG for editing in order to add it to your visiting cards or even as an icon on your website. That would allow anyone looking for you to choose the most convenient option to contact you, increasing the chances of becoming a lead.

Frequently Asked Questions

In short, the rise and popularity of social media today is partly thanks to Instagram. It introduced using video and images as media to connect and communicate with each other, besides text. But to create and evolve an iconic logo like the instagram logo requires a company to be always on their toes and listen to the trends and their consumers.

Suppose you are looking to have a social media logo created for your brand. In that case, our expert designers are highly skilled in creating the perfect logos to represent the true essence of your brand.

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Instagram Logo and their History

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This is a look at the Instagram Logo and the history behind the company.

In 12 years, the Instagram logo is serving nearly 500 million active daily users – this is incredible popularity. These loyal users will continue to associate with the Instagram brand for many years to come. Also, the parent company–Facebook, and its iconic leader–Mark Zuckerberg, will never cease to garner free publicity from the local and international media that need controversial content to feed their audiences.

instagram journey logo

A picture is worth a thousand words–this adage could be one reason companies spend immense sums of money getting their logo and branding strategies right. Before 2010, no one envisions a photo-sharing app would be worth billions of dollars while forming the income source for many other brands. The Instagram logo is prominent almost everywhere you look, It’s on phones, storefronts, billboards, and many more places.

Instagram is another successful start-up from Silicon Valley, the tech hub of the world. Instagram is a portmanteau for ‘instant’ and ‘telegram.’ Today, what started as a mobile-check app in 2010 has become the largest photo and video-sharing platform, and one of the most recognizable brands in the world.

Instagram, as of June 2020, has one billion active users across the world, comprising 52% females and 48% males. Instagram holds its success and popularity to its mobile-friendly interface, better story integration, and friendly e-commerce interface. Also, its easy content discovery is another factor. The Instagram colorful logo has played a leading role in this popularity. It has represented the app to its greatness. 

Let’s explore the Instagram logo and some history behind the app and business model. The iconic Instagram logo has helped it to become one of the most recognizable brands in the world.

The History of the Instagram Logo

instagram journey logo

Kevin Systrom, the co-founder, designed the original logo in 2010. To represent what Instagram stood for at the time–photo sharing, he chose a Polaroid camera with a rainbow stripe.

Later the same year, however, Kevin and his team agreed to outsource the services of Cole Rise, a professional photographer, and designer. Kevin loved the new logo, which took inspiration from Bell & Howell camera from the 1950s. Cole Rise’s logo design achieved instant fame, and the company used it until 2016.

When Instagram rolled out its third logo design, the internet went buzzing with negative comments. The 2016 logo design, though looks entirely different, is an outline illustration of the unique Polaroid camera image. The rainbow stripes, which have been outstanding in the previous logo, were removed. Despite the backlash, the new minimalist logo design remains unchanged. Robert Padbury was the designer behind the new creation.  

Design Elements of the Instagram Logo

instagram journey logo

Today, Instagram is more than a photo-sharing app. Integrating video-sharing, social media networking, and advertising makes it one of the most addictive apps in the world. It has grown to become so beneficial that celebrities and advertisers can’t have enough of it. 

The Instagram logo, from all indications, has not lost its element of design. The current skewed square and circle still represent the old Polaroid camera. This element of the Instagram Logo signifies focus, nostalgia, youthfulness, and memories. Sharing colorful moments with friends and loved ones has been the focus of the app since its beginning.  

The IG logo is all about colors. The app’s owners have never hidden this from the world. Photos and videos are the primary sources of colors since they get their contents from nature. Most of the colors on the Instagram logo are warm colors that represent enthusiasm and energy. 

Well, let’s hear from Ian Spalter, head of design at Instagram: “Color has always been a huge part of Instagram—you see it in the classic app icon, filters, and the community’s photos and videos. When we started reimagining the rainbow, we looked at more minimal options, but ultimately we needed more warmth and energy to complement the glyph. While the logo is a colorful doorway into the Instagram app, once inside the app, we believe the color should come directly from the community’s photos and videos.”

The History of Instagram

Instagram is the brainchild of Kevin Systrom and Mike Krieger. They created the app in 2010 and named it Burbn, a mobile check-in app similar to foursquare. Since Burbn looked like foursquare and with some cutters, the founders shifted the focus of the app to photo-sharing. 

On March 5, 2010, two venture capitalists from Baseline Ventures and Andreessen Horowitz provided seed funding of $500,000 to Kevin to pursue his entrepreneurial passion. With this funding in place, Instagram attracted some brains to the company–Josh Riedel as a community manager (in October 2010), Shayne Sweeney as an engineer (in November 2010), and Jessica Zollman as an evangelist (in August 2011). 

To help its users find photos and each other easily, Instagram launched a feature called ‘hashtag’ in January 2011. To prevent generic tagging, it encourages users to use specific and relevant hashtags. Benchmark Capital, an investor, valued Instagram at around $25 million in February 2011. With this valuation, the likes of Jack Dorsey, Chris Sacca, and Adam D’Angelo invested a total of $7 million. 

In February 2012, Instagram introduced ‘Lux Filler’ -a feature that lightens shadows, darkens highlights, and increases contrast. 

The series ‘B’ fundraising took place in April 2012. By this time, Instagram value has grown to around $500 million. This estimated value attracted more venture capitalists, including Joshua Kushner, the owner of Thrive Capital. Instagram raised $50 million, and Kushner became the second-largest investor. 

Instagram launched ‘Explore’-another powerful feature in June 2012. The ‘Explore’ feature displays popular photos, trending tags, curated contents, and it can search for locations. In November 2012, Instagram introduced ‘Website Profile’–a feature that allows people to see users’ feeds from a web browser. 

Android phone users had their feel and taste of the app on April 3, 2012. In less than 24 hours, potential users downloaded the app over one million times–an unprecedented moment for the app creators. Six days after the release of the app on android phones, Mark Zuckerberg and his Facebook Empire bought Instagram for $1 billion in cash and stock.  Also, Facebook, the parent company, is a massive virtual economy in the world with a population of about 2.6 billion people and one of the most popular and influential brands in the world. Hence, anything that associates itself with Facebook instantly becomes popular. Facebook extended this aura of influence on Instagram when it bought it for $1 billion. The Facebook brand, and the amount involved in the purchase, are enough to get the media and people talking. 

In September 2018, the announcement of the founders, Krieger and Systrom, to walk away from the product they have created shocked the world. It was an emotional moment, but massive publicity for the app and its logo. Why? Because the media couldn’t stop talking about it. 

instagram journey logo

In June 2013, Instagram added a feature that allows its users to share a 15-second video with their friends and loved ones. Instagram launched ‘Instagram Direct’ in December 2013, a feature that allows users who follow each other to send private messages with photos and videos.   

In June 2015, Instagram replaced the angular picture profiles with circular ones. It also made the Instagram desktop interface minimalistic and flat to look like a mobile website. This change, however, provided enough screen space for sharing photos.   

Microsoft had had the beta version of Instagram since 2013. So, it was a dream come true for Microsoft to have Instagram launched ‘Windows 10 Mobile App’ in April 2016. The new app supports video viewing, post-creating, live streams, and photo album. 

In August 2016, Instagram launched ‘Instagram Stories’–a feature that allows its users to take photos, enhance them with effects and layers, and finally add them to their Instagram stories. Likewise, Instagram introduced ‘Comment Liking’ in December of the same year.

Krieger and Systrom, the founders of Instagram, announced their decision to resign from Instagram in September 2018. The same year, and precisely in October, Instagram appointed Adams Mosseri as the new head of Instagram. 

In March 2020, the impacts of COVID–19 led Instagram to release ‘Co-Watching’–a feature that allows users to share posts over video calls. This feature was a timely answer for virtually connecting with friends and loved ones, as governments told citizens to observe social distancing. In August 2020, Instagram released ‘Instagram Reels’–an additional feature that mimics the functions of TikTok. Similarly, Facebook started merging Instagram Direct into Facebook Messenger the same month. 

The Instagram app has seen a lot of innovation after Facebook acquired it. A few of the features include IGTV Ads, Facebook Shop, Instagram Shop, Live Shopping, and Messenger Rooms.

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Article: Instagram Logo Design: History & Evolution

Instagram Logo Design: History & Evolution

Explore the Instagram logo design evolution, revealing key insights & lessons for graphic designers. Dive into adaptability, simplicity, color & more!

instagram journey logo

Image Courtesy: Instagram

The Instagram logo design is more than just a symbol; it's a reflection of creativity, change, and the ever-evolving world of social media. Whether you're a seasoned graphic designer or just someone intrigued by aesthetics, the journey of the Instagram logo design might pique your curiosity. This emblematic image has gone through several transformations since its inception, each change resonating with the platform's growth and cultural shifts. From its classic Polaroid-inspired design to the sleek, modern gradient we recognize today, Instagram's logo design narrates a story of innovation and trends.

In this article, we'll dive deep into the history and evolution of Instagram logo design, exploring the creative process behind each iteration and understanding what it takes to design a logo for one of the world's most popular social media platforms. So grab a cup of coffee, and let's embark on this colorful ride through the dynamic world of Instagram logo design. Whether you're looking for inspiration for your next project or just love design history, this casual stroll through the virtual gallery of Instagram's visual identity is sure to fascinate.

Instagram Logo Design History

In 2010, the world of social media was introduced to a fresh visual emblem that would soon become iconic: the original Instagram logo design. Conceived by the company's co-founder, Kevin Systrom, this unique design captured the essence of what Instagram was all about at the time. The knock-off Polaroid camera, adorned with a vibrant rainbow stripe, was more than just an image; it was a symbol of the application's core functionality of taking and sharing photos, along with applying distinct filters.

This Instagram logo design wasn't just about aesthetics; it was a nod to the retro feeling, reflecting the original idea behind the application. The light milky shade of the camera body was not only unique but made the logo stand out among the burgeoning list of social media competitors. Though this badge was short-lived, staying in use for just a few months, it marked a great beginning to the iconic cam logo era.

To many graphic designers, the 2010 Instagram logo design is a classic example of how to encapsulate a brand's identity and functionality into a single visual element. Its natural look and feel set the stage for what was to become a continually evolving and influential presence in the world of logo design.

instagram journey logo

2010 - 2011

The story of Instagram logo design took an exciting turn later in 2010 when Kevin Systrom decided it was time to bring in professional expertise. Enter Cole Rise, a talented designer and photographer, who was tasked with refining the logo to resonate more with the platform's burgeoning popularity.

Inspired by the classic Bell & Howell camera from the 1950s, Rise maintained the original color palette of beige and brown but added depth by intensifying the shades of the camera body and details. This revamped Instagram logo design wasn't just a rehash; it was a sophisticated transformation that highlighted the brand's evolution.

The new badge was simpler, more memorable, and a testament to the power of minimalist shapes and accents in modern design. The upper left corner of the camera featured a vertically oriented rainbow flag, and the bold "INST" uppercase lettering in sans-serif sat beneath it, grounding the design with simplicity and style.

This phase of Instagram logo design is a favorite among graphic designers for its ability to bridge nostalgia with contemporary design principles. It's a vivid reminder that sometimes, subtle changes can make a significant impact, turning a functional logo into an enduring symbol of a brand's identity.

instagram journey logo

2011 - 2016

The period from 2011 to 2016 marked a subtle but meaningful shift in the Instagram logo design. While the overall look remained consistent with its predecessor, this emblem made its debut on Instagram v2.0 with key refinements that gave it a fresh flair.

The introduction of a leathery texture to the upper part of the camera on the badge lent a tactile feel, while the lens received more gradient gloss, making it look more natural and vivid. These elements were enhanced by more contrasting gradients on the camera body, infusing the image with vitality and a touch of realism that made it stand out.

Perhaps one of the most noticeable changes was in the typography. The uppercase sans-serif "INST" under the now wider and more visible rainbow was replaced with a bold serif "Insta," capitalizing only the first letter. This nuanced alteration in the Instagram logo design added a touch of sophistication without losing its approachable charm.

For many graphic designers, this phase in the Instagram logo design evolution is a lesson in the importance of subtle changes. It emphasizes that fine-tuning details while retaining the essence of the brand can result in a memorable logo that resonates with its audience. It's about keeping the roots while growing with the times, a philosophy that has defined Instagram's visual journey.

instagram journey logo

2016 - 2022

In 2016, Instagram took a bold step forward, unveiling a new logo alongside an updated application interface. This phase in Instagram logo design marked a departure from the familiar, heralding a sleek minimalist approach that struck a chord with some and raised eyebrows with others.

While the change faced criticism from many users, the design has stood the test of time, remaining unchanged for years. Drawing on the lineage of previous Instagram badges, the new logo was redrawn in a flat and abstract manner. It featured a striking gradient orange-to-pink square with rounded angles, overlaid with a bold white camera contour.

The main shape of the camera, repeating the icon's shape, was characterized by a contoured circle in the center and a solid white dot in the upper right corner. This transformation of the Instagram logo design was not just a visual shift; it symbolized the platform's evolution, reflecting a modern, streamlined approach to social media.

For graphic designers, this version of the Instagram logo design illustrates the courage to reinvent while maintaining a connection to the past. It's a testament to the power of minimalism and abstraction in design, and a reminder that even the most controversial changes can become enduring symbols of a brand's identity.

instagram journey logo

2022 - Present

The ever-evolving world of Instagram logo design took a fresh turn in 2022 with a subtle yet significant redesign. Building on the 2016 version, this refreshed badge maintains the concept and shapes that had become synonymous with the brand but introduces refinements in color.

The new logo continues to be executed in gradients, flowing from orange to purple, yet these shades have been lightened. The result is an icon that looks even brighter and more vibrant, infusing the logo with a renewed energy that aligns with the platform's dynamic nature.

As for the main elements of the badge, they remain consistent with the previous version: the gradient background featuring a white softened square contour and a circle in the middle, along with the solid white dot in the upper right corner. This continuity in the Instagram logo design pays homage to the platform's roots while embracing the subtleties of modern design aesthetics.

For graphic designers and enthusiasts alike, the 2022 Instagram logo design offers an insightful lesson in the power of nuanced updates. It emphasizes how delicate adjustments in color and texture can breathe new life into a logo without losing its essence. It's a creative testament to the harmony between tradition and innovation that resonates at the heart of effective logo design.

instagram journey logo

Instagram Logotype Design History

2009 - 2010.

Before it captured the hearts and screens of millions worldwide, Instagram's journey began with a different name and logotype design. In the early months of 2009-2010, the platform was called Burbn, and its visual identity was a far cry from the intricate designs that would follow.

The Burbn logotype design was simple yet distinctive, featuring the stylized name in the lowercase of a custom cursive font. The curved and rounded ends of the lines lent stability and a unique character to the logo, setting it apart without the need for embellishments.

Set in plain black against a stark white background, the Instagram Logotype design of this era was devoid of additional details, graphics, or color play. This minimalistic approach was a clear statement, focusing on the name and allowing the typography to take center stage.

For graphic designers, this initial phase of Instagram Logotype design provides a valuable insight into the power of simplicity and elegance. It serves as a reminder that sometimes, less is indeed more, and that a well-crafted typeface can communicate a brand's essence without the need for complexity. It's a glimpse into the origins of a social media giant and a testament to the profound impact of thoughtful design.

instagram journey logo

2010 - 2013

The period from 2010 to 2013 marked a defining chapter in the Instagram Logotype design, aligning it with the platform's rapid growth and aesthetic evolution. Moving away from its initial minimalistic approach, the wordmark embraced a fancy handwritten typeface that captured the imagination of users and designers alike.

Crafted with precision, the cursive letters of the Instagram Logotype were written neatly and accurately, with elongated lines and curved tails bringing an elegant flow to the composition. This graceful design was offset by shorter bold strokes, creating a visual rhythm that was both engaging and distinctive.

Not all the symbols were connected to each other, adding an intriguing imbalance that set the logotype apart from conventional cursive scripts. On the original version, the Instagram Logotype was executed in a simple black color, grounding the expressive typeface in simplicity and allowing the form itself to shine.

For graphic designers, this phase in the Instagram Logotype design represents a rich exploration of typography, illustrating how subtle interplay between balance and imbalance can create a memorable visual identity. It's a lesson in the art of combining elegance with individuality, highlighting how even the smallest nuances in design can lead to iconic branding.

instagram journey logo

2013 - 2015

The years 2013 to 2015 brought a significant transformation to the Instagram Logotype design, ushering in a new era of professionalism and modernity. A shift in both the color palette and the typeface marked this redesign, mirroring the platform's continuous evolution and growing influence.

The once-black lettering was replaced with a calm sea-blue shade, adding a touch of serenity to the logotype. Alongside the color change, the straightened and softened cursive lettering set the tone for a more sophisticated appearance. The inscription was now defined by bolder lines, with all letters (except for the capital one) fluidly connected to each other.

Gone were the labra's main curves (on the first "I" and the "G"), and the shortened elements gave the wordmark a streamlined look. This refined Instagram Logotype design not only looked professional but also more in tune with modern design sensibilities.

For graphic designers, this period in Instagram Logotype design provides an insightful study in refinement and brand maturity. It showcases how calculated adjustments in color and typography can translate to a renewed brand image, reflecting its growth and redefined vision. A lesson in elegance, this redesign embodies the dynamic intersection of style, function, and brand storytelling that's vital in contemporary logo creation.

instagram journey logo

2015 - 2016

A subtle yet impactful refinement defined the Instagram Logotype design in the transition from 2015 to 2016. While the structure and typeface remained consistent with the previous iteration, the change came through a deliberate deepening of the shade of blue.

This darker and richer blue not only infused the logotype with a newfound depth but also symbolized key brand values such as creativity, loyalty, and professionalism. Through this simple shift in color, the whole inscription started exuding a sense of confidence and chicness.

For graphic designers, the 2015 Instagram Logotype design offers a compelling case study in the power of color psychology. It demonstrates how even a slight modification in shade can dramatically alter the perception and emotional resonance of a logo, reflecting subtle changes in a brand's messaging or positioning.

The refinement in this period emphasizes the importance of color choice in logo design and how it can be leveraged to create connections with an audience. It's a reminder that thoughtful design isn't always about significant overhauls; sometimes, nuanced changes can be equally transformative. This stage in Instagram Logotype design is a testimony to the eloquence of simplicity and the art of conveying complex meanings through color.

instagram journey logo

2016 - Present

Embracing the essence of its origins, the Instagram Logotype design underwent another change in 2016. While retaining the iconic typeface that had become synonymous with the brand, the color shifted back to the original black, marking a return to a more classic and logical visual alignment with the bright gradient emblem.

The decision to revert to a monochrome inscription was not merely nostalgic; it served as a thoughtful complement to the vivid and colorful graphical part of the logo. This contrast between simplicity and vibrancy allowed the logotype to balance seamlessly within the application interface, deftly leaving all the visual accents to the photos of the users.

For graphic designers, this latest phase in Instagram Logotype design provides a significant lesson in harmonizing elements. It highlights the importance of considering the overall context of a logo, not just its standalone aesthetic. The choice to integrate a more subdued logotype against the visually rich emblem demonstrates how contrast can be used effectively to guide users' attention.

It's a reminder that great design often lies in understanding what to emphasize and what to downplay. In the case of Instagram's ongoing journey, it also showcases a respectful nod to the past while continuing to evolve and adapt to the ever-changing digital landscape.

instagram journey logo

Analysis: Instagram Logo Design Evolution

Instagram's logo has seen several iterations since its inception, each reflecting not only the platform's own growth but also mirroring broader trends in design. This has been an exciting journey that speaks volumes about branding, creativity, and understanding an ever-changing audience. In the following analysis, we'll explore the Instagram logo design evolution, examining key aspects that can offer insights and inspiration for graphic designers.

From Complexity to Minimalism

The initial Instagram logo designs were detailed, featuring Polaroid-inspired imagery that connected directly to the app's photographic focus. Over time, the designs became more abstract, culminating in a sleek and minimalist approach. This shift reflects a global trend toward clean lines and uncluttered visuals. For graphic designers, it's a reminder that simplicity can often convey a message more powerfully and memorably.

Color Psychology at Play

The use of color in the Instagram logo design has been carefully orchestrated. From the original milky shades to the bright gradient emblem in recent years, color has been used to symbolize creativity, loyalty, and professionalism. The intelligent use of color helps connect emotionally with the user base and is a crucial tool for any designer.

Consistency and Brand Recognition

Despite several changes, Instagram maintained certain elements in its logo design to ensure brand recognition. Whether it's the color scheme or the iconic camera shape, the logo has evolved while keeping a core identity intact. This highlights the importance of finding the right balance between innovation and brand consistency.

Harmonizing with Content

Instagram's logo design has always considered the context of its platform. The latest iterations, especially, have been crafted to leave visual accents to user-generated content, like photos and videos. It underscores the importance of a logo's interaction with other content elements, an aspect that's often overlooked but is vital in creating a cohesive user experience.

Reflective of Technology and Trends

The Instagram logo design evolution is also a reflection of technological advancements and design trends. From embracing 3D effects and textures to the flat and abstract design, Instagram has been in tune with the design zeitgeist. It emphasizes the need for designers to stay updated and be able to adapt to new styles and technologies.

The Instagram logo design evolution offers a rich study in branding, design philosophy, and the subtleties of visual communication. It illustrates the importance of understanding the target audience, staying true to the brand's core values, and being adaptable in a rapidly changing digital landscape. For graphic designers, it's a roadmap, a source of inspiration, and a lesson in how timeless design can be crafted with ingenuity and thoughtful consideration.

instagram journey logo

The Philosophy & Meaning Behind Instagram Logo Design

The evolution of the Instagram logo design is not just a series of aesthetic changes. It's a deeply thought-out process that carries philosophy, meaning, and a connection to the platform's core values. For those of us immersed in the world of graphic design, unraveling the layers behind the Instagram logo design can provide valuable insights. Let's take a closer look at what the logo symbolizes and why it stands out in the crowded world of social media branding.

Embracing the Platform's Essence

Instagram's original logo, inspired by a retro camera, paid homage to the platform's primary function of photo sharing. The Instagram logo design embraced the very essence of photography, from nostalgic Polaroid cameras to more abstract modern representations, aligning itself with the creative community it served.

Symbolism Through Color

The progression of color throughout the Instagram logo design evolution is no accident. The early beige and brown shades invoked a vintage feeling, while the later gradient from orange to purple represents a broader spectrum and inclusivity. It's a masterclass in using color symbolism to convey emotion and values.

A Journey from Retro to Modernity

The Instagram logo design journey is a narrative from retro to modernity. The original designs' vintage aesthetics transitioned to sleek and abstract shapes, mirroring Instagram's growth from a simple photo-sharing app to a multifaceted social platform. This seamless transition shows the power of design in telling a brand's story.

Minimalism with Meaning

The move towards minimalism in the Instagram logo design was not just a trend-following decision. The logo's simplification mirrored the user interface's refinement and made a statement about the platform's maturity. For graphic designers, it underscores the importance of aligning design changes with broader strategic goals.

Unifying Diversity

The Instagram logo design's latest iterations, particularly the colorful gradient, can be seen as a symbol of diversity and unity. It's reflective of the platform's global community, embracing various cultures, ideas, and creativity. The design serves as a visual metaphor for the diverse voices that find a home on Instagram.

Understanding the philosophy and meaning behind the Instagram logo design is not just an academic exercise. It offers graphic designers a glimpse into the meticulous process of crafting a symbol that transcends mere aesthetics. The Instagram logo is a narrative, a statement, and an embodiment of the brand's mission and values. It's a reminder that great design speaks, resonates, and evolves, and there's always something profound beneath the surface. Whether you're a seasoned designer or just starting, the lessons gleaned from the Instagram logo design journey can ignite inspiration and deepen your approach to visual storytelling.

instagram journey logo

What Can We Learn from Instagram Logo Design

The evolution of the Instagram logo design is not just a visual journey; it's a roadmap filled with lessons for graphic designers, regardless of their level of experience. Understanding the why behind the what opens a treasure chest of insights that can guide and inspire our own creative processes. So, what can we learn from the Instagram logo design? Let's explore these lessons in detail.

Adaptation to Change

The Instagram logo design demonstrates a mastery of adapting to the changing landscape. From its initial retro-themed design to the modern, sleek emblem, the brand was unafraid to evolve. For graphic designers, this stresses the importance of staying relevant, dynamic, and open to change without losing the core brand identity.

Power of Simplicity

The transition to a more minimalistic logo in recent years showcases the power of simplicity. This Instagram logo design lesson underscores that sometimes, less is more. Stripping down to the essential elements can create a more memorable and impactful visual without overcomplicating the message.

Emotional Connection Through Color

Instagram's color choices were never arbitrary. Each color shift was thoughtfully selected to evoke specific emotions and align with the platform's direction. This teaches us the significance of color psychology in design and how it can be harnessed to create a deeper connection with the audience.

Cohesiveness Across Multiple Elements

Whether it's the visual emblem or the typographic element of the logo, Instagram ensures cohesiveness across all aspects of its design. The Instagram logo design is a reminder to keep consistency across different elements of a brand, including color, typography, and imagery, to form a unified and recognizable identity.

Reflecting Core Values and Mission

Every iteration of the Instagram logo design reflects the platform's core values and mission. The design choices are not only aesthetically pleasing but also purposeful, conveying the platform's essence. This teaches us the critical importance of aligning design with a brand's values, mission, and the needs of its target audience.

The Instagram logo design is not merely a succession of stylish updates; it's a living example of strategic design thinking. From embracing change and simplicity to skillfully using color and maintaining a cohesive brand, the lessons are rich and multidimensional. As graphic designers, taking these insights to heart can enrich our own creative practices, making us not just creators of pretty visuals, but strategic storytellers. By dissecting and understanding the thought process behind the Instagram logo design, we can find inspiration and guidance for our own creative journey, crafting designs that resonate, communicate, and endure.

The journey through Instagram logo design has revealed a fascinating evolution that's more than just visual aesthetics. It's a chronicle filled with lessons on adaptability, simplicity, color psychology, cohesiveness, and brand alignment. As graphic designers, we can draw inspiration from these insights to infuse our own creations with meaning and purpose. In the ever-changing landscape of design, embracing the principles behind the Instagram logo design can guide us toward crafting visuals that not only look good but also resonate deeply with our audience. It's a valuable roadmap for any designer looking to excel in the modern design world.

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instagram journey logo

Instagram Logo: What Makes it Different?

Inspired by the polaroid-type camera of the 1980s, the instagram logo has come a long way. the simplicity of the instagram icon makes it truly attractive..

The Instagram logo is a fantastic example of what a relevant brand icon can do for a business. A simple logo that communicates the key personalities of a brand goes a long way in establishing brand awareness, and the Instagram icon is just that!

The design elements of the Instagram logo are well-balanced and aligned with the purpose of the social media platform. We will explore everything that makes the Instagram icon unique in this article. Furthermore, we will reveal how the social media platform can positively impact your business in the bonus section of this article. But first, let us look at some facts and figures.

Good read: How to make your logo leave an everlasting impact on the client .

According to Bloggingwizard , Instagram has nearly 1.4 billion users. The social networking site is only behind three other platforms, namely Facebook (2.8 billion users), YouTube (2.3 billion users), and WhatsApp (2 billion users).

Instagram Logo: What Makes it Different?

A whopping 170 million Instagram users are from the US, just behind India with 180 million users. The US saw a dramatic rise in the number of users during the first and second Covid-19 waves between 2019 and 2021. 54 million new users joined the bandwagon during the period. 

Instagram Logo: What Makes it Different?

Several factors have played a significant role in making Instagram one of the most popular social media platforms, some of which are as follows:

  • Easy to use
  • Photo sharing made easy
  • Popular with millennials, Gen Z, and the older generation
  • A social business channel

In addition to these, Instagram’s strong brand positioning and brand image have played a vital role in its success.

A brief history of Instagram

Founded by Kevin Systrom and Mike Krieger, Instagram is a photo and video-sharing social media platform.

Back in 2010, Kevin and Mike created a mobile check-in app called Burbn, which was very similar to foursquare. It took no time for the app creators to realize the similarity between the two apps; however, they were encouraged to carry on because the users liked their photo-sharing feature. The founders renamed the app Instagram.

Two venture capitalists, Andreessen Horowitz and Baseline Ventures, offered $500,000 in seed funding to Instagram. The funding allowed the company to attract more brains for the company. Thus began the exciting journey of the social networking platform.

Here is a great video on Instagram’s amazing journey

The Instagram logo

The Instagram logo is simple and minimal.

The Instagram logo communicates what the social networking site is all about—a photo and video-sharing platform. Let’s explore what the logo means and how it has evolved over the years.

Instagram co-founder, Kevin Systrom, designed the original Instagram icon. The Instagram logo design was inspired by the Polaroid-type camera of the 1970s and 80s. The Instagram icon stands for childhood, family, and a whole lot of nostalgia. While it is true that the company has changed its logo a few times in its brief history, it has always retained the centerpiece of the icon—the camera.

It can be tempting to change your company logo from time to time, but once you have a logo that is aligned with the company’s mission and values, you should try to retain it. A logo that communicates the key traits of your brand is worth millions .

Evolution of the Instagram Logo

Instagram has changed its visual identity four times since its inception. Let us take a closer look at each one.

The original Instagram logo featured a Polaroid camera with a rainbow stripe. Polaroid cameras or instant photo cameras were widely used during the 1980s to take quick photos. The Polaroid camera was a perfect fit for the photo-sharing platform. The logo designed by the co-founder was unique and stood out from the crowd.

2010 – 2011

While the logo appeared perfect for the social networking platform, Kevin decided to use a professional to redesign the Instagram icon. Cole Rise, a photographer-cum-designer, was hired to redesign the logo. Cole was inspired by the Bell & Howell camera and used it in the Instagram logo. The new logo was both simple and attractive.

2011 – 2016

The 2011 logo was an updated version of the 2010 emblem. The lens became glossier, and the edges became a lot lighter. The text “Insta” was added and placed right under the vertical rainbow. The 2011 version was a lot cleaner and aesthetically pleasing.

2016 – Present

The current version of the Instagram icon is nothing like the previous ones. The new icon is flat and looks like it has been created with minimalism trends in mind. Minimalism in logo design is something iconic brands have been adopting for the past few years. It allows the brands to express more using fewer design elements. While the new Instagram logo has been completely overhauled, it has retained the element that makes the logo timeless—the camera.

Instagram Logo: What Makes it Different?

Now that we have explored all the logos adopted by the social networking site over the years, it is time to look at all the logotypes Instagram has used.

The original wordmark featured a handwritten cursive typeface. The letters were well-balanced and had a fun vibe.

The social networking site changed the typeface and the color palette in 2013. The Curves in the “I” and “G” were gone, making the wordmark look more professional.

The 2015 version of the wordmark was not much different from its 2011 counterpart. The lettering was left untouched, and the only visible change was the color palette. Instagram switched from sea-blue to a deeper shade of the same color.

The present version of the wordmark is similar to its previous counterpart, except the online platform switched back to its original color, black. The color compliments the badge and gives it a more professional look.

Color palette

Instagram uses rainbow colors to depict new beginnings, promises, hope, equality, fun, and joy. The rainbow gradient in the Instagram icon attracts the audience immediately. The rainbow has always been an integral part of the Instagram logo; however, the present badge takes the seven colors to the next level.

Good read: 14 ways to use the 7 colors of the rainbow in graphic design .

Instagram has executed its wordmark using tailor-made cursive lettering; however, the font appears very close to the Blue Vinyl Regular typeface. The typeface appears well-balanced and in sync with the brand personality.

Fun facts about Instagram

Before we get into the next section and explore what makes the Instagram logo stand out from its competitors, let us look at some fun facts about the social networking site.

  • Instagram was called “Codename” before its launch.
  • More than 50 billion photos have been uploaded and shared on Instagram.
  • 8 percent of the accounts on Instagram are fake!
  • Pizza is the most Instagrammed food.
  • Footballer Cristiano Ronaldo is the most followed celebrity on Instagram
  • There are more than 1 million advertisers on Instagram.
  • The most followed brands on the social networking site include Nike, Victoria’s Secret, National Geographic, and 9GAG.
  • Instagram has more female users than males.
  • There are 8 million business profiles on Instagram.

What makes the Instagram logo different?

Take a look at some of the most iconic logos; you will find that they have a few things in common that set them apart from their peers. The present Instagram logo also has similar traits that make it different from its competitors. Let us take a quick look at the elements that make the Instagram icon truly unique.

One of the most important traits all iconic logos share is their relevance. No matter how good a logo you have, it is doomed to fail if it is not relevant to the market your brand targets. A relevant logo informs the audience about what they can expect from the brand it represents.

The Instagram logo is relevant as it clearly communicates the brand personality. The online platform has used the rainbow gradient and a friendly-looking wordmark to inform the audience about its amiable personality. The camera-shaped icon also informs the audience about its key function—photo and video sharing.  

The next vital trait all iconic logos share is its simplicity. Be it the famous Nike swoosh or the popular Coca-cola wordmark : simplicity is a force that makes logos iconic.

The world today is driven by pace: what that means is people have less time to focus. The shorter attention span has led brands to create simple yet powerful logos that would stay in the minds of the audience.

The Instagram logo is one such logo. The current Instagram icon has a flat design and highlights only the key aspects of the brand personality. The simple symbol and the wordmark never fail to attract the audience.

Studies have shown that the brain simplifies the most complex information to retain it. Uncomplicated logos free of excessive design elements are tailor-made for the brain to remember it. When the customers effortlessly remember your logo, it becomes easier for them to associate it with your brand.

The Instagram logo is uncomplicated and clutter-free and communicates the key aspects of the brand, which is why it is easy for the audience to recall and associate the icon with the photo and video-sharing platform.

Another vital aspect of a memorable logo is that they are unique. The Instagram logo is truly unique—the reason people remember it so easily.

Logos that have remained relevant over the years have gone on to become timeless. While it is tempting to use the latest design trends while creating a logo, it is not always the best thing to do. If the logo requires incorporating the latest fads, then that is another thing. However, using the trends to appear fashionable might prove to be a wrong decision. 

The Instagram logo uses multiple color schemes without following the latest design trends. Many design gurus had also felt that the logo would fail to become popular. An article on the Guardian mentions the following:

“The previous one, a retro-looking camera, and one of the most recognizable tech logos out there, has been replaced by a background swirl of sunset colors and a white outline of a camera. As if the cameras was murdered, and chalk was drawn around its body. Murdered at sundown.”

While design gurus and critics may have varied opinions, we at DesignBro feel that the current Instagram logo has what it takes to become timeless.

Bonus: How Instagram can impact your presence online

Gone are the days when social networking sites were merely used for sharing personal updates and interesting photos. Social networking sites provide entrepreneurs and marketers a platform to talk about their brands and grow their businesses.

According to Instagram for Business, 90 percent of the social networking site’s users follow a business. What does that mean for your startup or small business? It simply means that you don’t have to spend a great deal on partnering with influencers to grow your presence on Instagram. With proper marketing strategies and great content , you can organically grow your business on Instagram.

Interesting read: Top US cities to start your business .

Let us look at three ways Instagram can help you grow your business.

  • Flaunt your creative side

Instagram is all about photos and videos. From sharing appealing images of your products and services to creating fun reels about how your brand works, you can attract customers and potential buyers by hooking them through your content. You can think of Instagram as an online shopping mall where your customers can virtually window shop.

Here is a great video on making Instagram reels.

How to Make Instagram Reels Like a PRO!

  • Create demand

According to Instagram, 50 percent of the users are more interested in a brand when they see their ads. Furthermore, Instagram has 1.9 billion daily active users . These are valuable insights for a marketer or a business owner. While it is true not everyone will see your ads, photos, or videos, Instagram can give you unimaginable visibility. The numbers are encouraging enough for you to create a demand for your products or services.

The following two ways can help you create demand and expand your reach:

  • Hashtags are a must 

You should never downplay the importance of Hashtags, especially when you share posts about your business. Using relevant Hashtags ensures people with similar interests get to see your photos or videos. #hoodies is a great example of a hashtag if you want to promote your new hoodies section. However, using too many hashtags can backfire and make you appear spammy. 

  • Geotags can make all the difference

Geotags allow you to share the coordinates of your location through the photos or the videos you share. This feature is especially useful for traditional brick-and-mortar businesses. Allowing Instagram to publish the coordinates of your location allows customers and potential buyers to locate where you operate.

Build anticipation

Instagram can be a great place to start if you have an event or a product launch. The platform can help you create awareness and build anticipation. You can create teaser videos or images along with sharing various branded merchandise . Promotional giveaways of your new products can help raise brand awareness.

You can grow your presence online organically without the support of influencers if you follow the above tactics.

The bottom line

The Instagram logo’s uniqueness lies in its simplicity. The neatly imagined camera with the rainbow gradient makes the Instagram icon attractive and powerful. The platform’s friendly personality and its willingness to help businesses grow are visible in its logo.

Mike Jansen

Head of Design at DesignBro and is responsible for UI/UX Design, managing the global designer community, and ensuring quality levels of both designers and designs remain high.  

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The Evolution of the Instagram Logo: A Visual Journey

instagram logo

In the ever-evolving world of social media, logos play a pivotal role in brand recognition and user engagement. Instagram, one of the most popular social networking platforms, has undergone several logo changes since its inception in 2010. In this article, we will take a visual journey through the history of the Instagram logo, exploring how it has transformed over the years.

Introduction

The power of a logo.

Before we dive into the evolution of the Instagram logo, let’s first understand why logos matter. A logo is more than just a visual representation of a brand; it encapsulates the essence and values of the company. It’s often the first thing users notice, making it a crucial aspect of brand identity.

The Classic Polaroid Era (2010-2013)

H1: the birth of instagram.

Instagram was born in 2010, and with it came the first-ever logo. The original logo featured a retro Polaroid camera, symbolizing the platform’s focus on sharing moments and memories.

H2: A Vintage Touch

In 2011, Instagram added a vintage filter icon to its logo, further reinforcing the idea of nostalgic photography.

The Minimalistic Shift (2013-2016)

H1: simplicity takes over.

2013 marked a significant shift in Instagram’s branding. The logo underwent a major redesign, opting for a simplified and flat camera icon, shedding its vintage look.

H2: The Era of Flat Design

Instagram embraced the flat design trend, aligning its logo with the aesthetics of modern technology.

The Evolution of the Instagram Logo: A Visual Journey

A Gradient of Colors (2016-2019)

H1: a splash of color.

In 2016, Instagram decided to add a dash of color to its logo. The once monochromatic camera icon now featured a gradient of vibrant hues, representing diversity and creativity.

H2: A More Modern Approach

The updated logo resonated with the younger audience and echoed the platform’s commitment to innovation.

The Present: A Unified Brand (2019-Present)

H1: a unified family.

In 2019, Instagram took a bold step by unifying the logos of its various apps like Instagram, IGTV, and Boomerang. The change aimed to strengthen the visual connection between these platforms.

H2: A Minimalistic Masterpiece

The current Instagram logo is a sleek, minimalist design, with a simplified camera icon and a vibrant gradient background.

As we journey through the evolution of the Instagram logo, it’s evident that the platform has come a long way from its vintage beginnings. The logo changes mirror Instagram’s growth and adaptation to contemporary trends, all while staying true to its core values of creativity and connection.

The Instagram logo is not just a symbol; it’s a reflection of the platform’s journey and its commitment to staying relevant in the ever-changing landscape of social media.

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The history of the instagram logo.

Rachel Johnson

Rachel Johnson

Instagram homescreen image

Instagram serves roughly one billion active users globally, and as a photo-sharing app, it’s devoted immense sums of money to creating a memorable logo.

Before 2010, it may have been hard to imagine that a photo-sharing app would be worth billions and become a crucial income and marketing tool for millions of other brands .

The Instagram logo is prominent almost everywhere you look, and because of that weight, the company has gone to intense measures to ensure it’s just right.

As another successful start-up from Silicon Valley, Instagram was named by combining “instant” and “telegram” and is now the most popular platform for sharing photos and videos in the world.

Discover the Instagram logo, how the business came to be, and how its most recent logo iteration wholly departed from its original design but has remained one of the most recognizable logos across the globe.

About Instagram

Instagram was started by Kevin Systrom and Mike Krieger. Initially launched in 2010 under the name Burbn, it was first a mobile check-in app similar to foursquare. Seeing the similarities and deciding to change gears, the founders shifted and created Instagram as a photo-sharing app.

In 2010, two venture capitalists from Baseline Ventures and Andreessen Horowitz provided the seed funding that Kevin and Mike needed to pursue this new goal. And shortly after, the app did something truly impressive.

Instagram founders Kevin Systrom and Mike Krieger

In 2011, Instagram created a way to help users find certain types of photos with their new “hashtag” feature. Through relevant hashtags and the following of those key phrases, users could create specific niches on Instagram that they would see more often than generic posts.

In February 2012, Instagram introduced “Lux Filler,” which could improve the shadows, highlights, and contrast of the uploaded photos. With these and more impressive features, the app was able to gain even more investment funding.

In 2012, another powerful new feature was introduced, Instagram’s Explore. Explore displays popular photos, trending tags, and curated posts, and it can also look for locations. Later that same year, Instagram introduced its Website Profile, which allowed people to see users’ feeds from a web browser.

Android phone users got to try the app in April of 2012, and in under 24 hours, potential users downloaded the app more than one million times. It became an unprecedented moment for those who created the little app. Not even a full week after its release, Facebook’s Mark Zuckerberg bought Instagram for $1 billion in cash and stock.

Facebook had become one of the most popular brands and had a massive virtual economy, which helped Instagram instantly become more popular than it would have on its own.

Instagram created a new feature in 2013 for users to create and share short videos. Later that year, Instagram launched Instagram Direct, which allowed users who follow each other to send private messages with photos and videos.

In 2015, Instagram replaced its angular picture profiles with circular ones and made the desktop interface minimalistic to resemble the mobile version better.

Instagram app image on phone screen

The following year Instagram launched the Windows 10 Mobile app, and it was a dream come true for Microsoft, which had the beta version of Instagram since 2013, allowing for the creation of posts and photo albums, as well as streaming lives and making videos.

In 2016, Instagram launched the Stories feature that allowed its users to take photos or videos and enhance them with effects and layers, which would be posted to a limited-time stories gallery, and they added the ability to like comments.

In 2018, Krieger and Systrom, the founders, decided to walk away from the product they had created and shock the world. They announced their decision to resign from Instagram in September, and then in October, Instagram appointed Adams Mosseri as the new head.

In 2020, the COVID–19 pandemic changed how everyone does business. Instagram responded by releasing Co-Watching, which allowed users to share posts over video calls. It was especially timely and helped us virtually connect with friends and loved ones as we all practiced social distancing.

Later that year, Instagram released Instagram Reels, which mimicked the functions of TikTok. Facebook also merged Instagram Direct into Facebook Messenger in the same month.

As you can see, the company has been through impressive growth over the years and continues to release new features and updates to remain current in the social media world. Its logo has also changed quite a bit.

Instagram’s Logo Over Time

Instagram’s logo had a similar theme for the first half of its life, but then in 2016, it took an entirely different turn. Let’s jump into the basis for the original design and what prompted the company to go through such a drastic change in its more recent years.

Instagram 2010 camera

The Original Logo (2010)

When Instagram first came on the scene, the logo was pretty straightforward. Systrom displayed a frontal shot of a Polaroid camera, and it looked more like just a photo or image than a proper logo. The word “Instagram” was inscribed in a tiny font on the left side of the camera.

The most distinctive part of the logo, which would continue to be an essential aspect of the design, was the rainbow band that ran vertically across the center of the camera. The rounded square shape also proved to be a critical element that would continue past this iteration of the logo. This logo stood out from the competition when it launched, but modern sensibilities wouldn’t keep it around for long.

Instagram logo 2010

The Instagram Logo from 2010-2011

The second emblem came out after a huge influx of visitors enjoyed not only publishing photos but also video clips. Systrom assigned its creation to designer and photographer Cole Rise. He captured the essence of the shutter that the original logo had tried to execute. Rise’s logo took its inspiration from the 1950s era Bell & Howell camera. The beige and brown logo was also more palatable in various sizes.

This icon was much more modern and followed “the relevance of requests,” updated to focus on the camera lens. The main lens focus was enlarged and centered. At the top right was the viewfinder window, and on the left were vertical rainbow stripes emerging from the abbreviated name “Inst.” It used the Billabong font.

Instagram 2011

Instagram’s Viewfinder Gets More Realistic (2011-2016)

In this third iteration of the logo, the details became much more realistic and had a more significant presence. The updates were subtle, and an untrained eye might even miss the update without close inspection. The camera’s top portion received a leathery texture, the lens got more realistic, including added depth and glare, and the logo gradients saw an improved contrast.

The rainbow strip now consisted of four primary colors — red, yellow, green, and blue — in broader strokes. The inscription was in title case and read “Insta,” adding the letter “a” to the abbreviation in bold serif.

Instagram logo 2016

A Drastic Change 2016-2022 

After years of similar logo updates, the Instagram logo designers made a huge change in 2016. The new logo still included the original elements; a rounded square, a polaroid look, and rainbow colors, yet incredibly, it looked totally different than it ever had. Instead of one strip of rainbow color, the colors in the new design were vibrant and engulfed the entire logo. To show that the rounded square was reminiscent of a camera, a simple white dot was placed in the corner on the top right, with a white circle in the center of the design.

The radical minimalism and abstract nature of this new logo caused a bit of an uproar on the internet. It showcased a much more two-dimensional look and focused on the warmer shades of the rainbow gradient without any green. All typography was eliminated, and the camera’s look was created with bold white lines.

The Current Instagram Logo Ups the Saturation (2022 – Present) 

Instagram logo 2023

The current Instagram logo is nearly identical to the previous one. The shape and contents saw no significant update. Instead, the color scheme was changed up just a bit.

The current iteration is much brighter and with the colors very saturated. The bias for the gradient is also more in the neon spectrum, which is why you see much more gold and pink-fuchsia tones.

The gradient creates an almost 3D-like effect because of the dynamic placement. Yellow, for example, begins in the middle and stretches to the bottom of the logo. Pink goes from top to bottom and flows to the right. The original blue is there but limited to the top left corner and much more purple.

Instagram Logo Key Elements

Even with the significant update that the logo saw, there were three key elements that remained throughout the history of the design.

Instagram viewfinder

1.  The Viewfinder

The camera’s viewfinder has always been important to the Instagram logo. While it was much more realistic and detailed in the beginning, you still see it today, represented by the circle within the rounded square and dot. This minimalist look creates an homage to the camera’s original shape.

Instagram logo hex colors

2. The Rainbow Colors

The rainbow has always been present in the Instagram logo design in one way or another.

Instagram’s current logo focuses on color. The app has consistently showcased a rainbow in some form, and now that rainbow makes up the entire icon in the form of a gradient.

From the classic app icon to the filters and the community’s photos and videos, color is fundamental to the Instagram experience.

The design team created a more minimalistic, modern design when it was updated in 2016, but they also knew they needed warmth and energy to complement the icon.

It does a great job of representing the color you’ll find once you open the app, where it’s the community’s images and stories that do the talking.

Black and white Instagram logo

3. The Rounded Square

The rounded square has also been a staple shape for the logo. From the early days of the updated viewfinder to the current gradient, that square with subtle corners has stuck around. It continues to do a fantastic job of evoking the feeling of a classic camera.

Instagram logo

The Instagram logo, in all its various iterations, has always been a work of conscious creativity. It continues to give a nod to the traditional Polaroid, with its tell-tale circle within the square.

It evokes a sense of focus on life’s impactful moments and it reminds us to create memories.

Sharing colorful moments with friends and loved ones is what Instagram is all about, and its logo is an excellent representation of that.

While we might see more changes in the future, it’s unlikely that Instagram will even leave behind the icon of a camera or its colorful presentation.

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Motivational logos

Motivational logo with the title 'thrive'

Show off your brand’s personality with a custom motivational logo designed just for you by a professional designer. Need ideas? We’ve collected some amazing examples of motivational logos from our global community of designers. Get inspired and start planning the perfect motivational logo design today.

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Motivational logo with the title 'Dose of Provocation'

Dose of Provocation

"Dose of Provocation" is an IG page featuring a regular stream ("dose") of powerful, thought provoking ideas, quotes, and wisdom from great minds, ancient and modern. Followers/Subscribers won't always agree with posts, and occasionally may even find themselves angered. If that's the case, the post was successful. To grow, we must all be willing to entertain ideas and truths no matter how uncomfortable they are and learn from them objectively. The logo is a coffee cup with an atomic explosion to symbolize ideas you take daily like coffee and it can blow up your mind and shake your core.

Motivational logo with the title 'Hand made logo for inspirational coaching'

Hand made logo for inspirational coaching

Here is one design that didn't get chance to see the world due to privacy reasons, until now. Despite being over four years old, logo is modern and fresh as morning dew. Flat and abstract concept featuring compass in the palm of a hand is made for inspirational coaching business. Paired with clear compact lettering and soft green colorway this logo is simple and memorable, as they should be ;)

Motivational logo with the title 'Strong logo for motivation and resilience community'

Strong logo for motivation and resilience community

Regroup Nation is an online community that focuses on resilience. What better symbolize resilience than a fist?! Lightbulb is hope, awakening, idea...

Motivational logo with the title 'Monogram logo for Motivational Fitness Coaching'

Monogram logo for Motivational Fitness Coaching

Had really great time working on this monogram piece created from single grain shape for MFC Motivational Fitness Coaching. We wanted to create bold/strong monogram logo which will give that sport feel but be versatile, stand out and carry message of transformation. I think we did great job doing this.

Motivational logo with the title 'Logo for Matévation'

Logo for Matévation

They don't just sell a drink, they sell progress. The task was to make design that focuses on achievement/motivation.

Motivational logo with the title 'Motivation logo, W logo, The Day Won logo, Won logo. Arrow Logo'

Motivation logo, W logo, The Day Won logo, Won logo. Arrow Logo

This is "W" + Growing up arrow on the bottom side for The Day Won. Growing up arrow on the logo means "Improve" about Mindset, Success, Goals, and Find their Purpose.

Motivational logo with the title 'Uplifted'

Hey :) This logo doesn't have a home yet, if you're interested in adopting and growing it into a successful brand it can be yours for only $199! A lifetime warranty that includes minor revisions is also included!

Motivational logo with the title 'LEAVE YOUR EGO AT THE DOOR'

LEAVE YOUR EGO AT THE DOOR

Bodybuilding Motivational Poster

Motivational logo with the title 'Logo Design for Motivation Mobile'

Logo Design for Motivation Mobile

Motivational logo with the title 'True Beauty Foundation'

True Beauty Foundation

Non profit organization, that help others to find the real meaning of beauty.

Motivational logo with the title 'Masculine logo for Doc Testosterone'

Masculine logo for Doc Testosterone

Doc Testosterone inspires and empowers men to reclaim their masculinity, develop their strengths, overcome their fears and succeed in life.

Motivational logo with the title 'Elegant logo concept for Dr.Sarah'

Elegant logo concept for Dr.Sarah

Powerful, motivational Visual Id. Improvement and transformation idea. The slogan of Dr.Sarah is 'Turning Problems into Possibilities'

Motivational logo with the title 'Podcast mic with style for logo'

Podcast mic with style for logo

Fun and simple way to represent FatDag as a podcast host and motivational speaker. This logo is him in the mic appearence. :)

Motivational logo with the title 'Social Motivational Health'

Social Motivational Health

A running person with a rod attached to his headband(fitness/active lifestyle) with a smartphone attached to the thread, and he's trying to catch his phone. A classic picture that's internationally recognised. Since a smartphone is widely seen as a device to socially interact, it makes a perfect depiction of the app's social motivational aspect.

Motivational logo with the title 'Logo for women's empowerment community'

Logo for women's empowerment community

Hand drawn logo depicting two women hands holding a Saaheli (fragrant flower that grows on a vine), symbolizing sisterhood and support to other women.

Motivational logo with the title 'Logo concept for Mindful Reptiles'

Logo concept for Mindful Reptiles

Mindful Reptiles offer a ‘Leadership Master Class’ as service, i.e a group coaching that helps successful senior corporate leaders become even better, and, obviously.

Motivational logo with the title 'Sleek logo for KetoStrong'

Sleek logo for KetoStrong

Keto Strong is a health product that helps people perform at an optimum level and lose weight. Their target audience is high-performance males who want to take their fitness to the next level. They were looking for a badass logo that makes people feel strong & motivated when they look at it.

Motivational logo with the title 'Inspirational logo for Fortive Growth Accelerator'

Inspirational logo for Fortive Growth Accelerator

Fortive Growth Accelerator is internal program in Fortive company to inspire and motivate company's members in fun and intensive process so the client approach me to do 1-to-1 project. I came up with the idea to make star in negative space that was formed from five arrows/paper planes. The star is the representation of purpose/dream/goals while five arrows are the representation of different division in Fortive company that create a collaboration and synergy to achieve the "star". Thank you Mrs Kirsten *) Interested to making a logo with me? Message me to do 1-to-1 project and get unique and creative logo

Motivational logo with the title 'Kick in the pants'

Kick in the pants

Blog about intrinsic motivation, leadership and human resources topics. I choose this very literal solution :)

Motivational logo with the title 'FrameWork Pilates Logo Design'

FrameWork Pilates Logo Design

"F" in the design represents an active person. Inspiration for this logo comes from movement, active life. Arrow pointing up represents progress, improvement, empowering, self-esteem.

Motivational logo with the title 'Make Anything Beautiful'

Make Anything Beautiful

Logo for a self-help blog that focuses on positivity, transformation and overcoming difficulties in life through cheerfulness and support. This design symbolizes the process of overcoming your difficulties and the negative mindsets that are weighing you down ("darkness"), rising up and revealing your true potential ("light").

Motivational logo with the title 'Creative logo design for a motivational website'

Creative logo design for a motivational website

Creative logo design using a lightbulb + octopus as concept

Motivational logo with the title 'Simply Inspired Logo'

Simply Inspired Logo

A motivational & inspirational blog and ebooks.

Motivational logo with the title 'Creative Clarity'

Creative Clarity

concept keywords covering: abstract shape initials letter C, idea, technology, movement, education

Motivational logo with the title 'Logo Andreas Ebner'

Logo Andreas Ebner

He was looking for a logo that represents the advancement of the human being. Also, he wanted to see the yin-yan in his logo, that's why the circle shows two colors. Finally, the design is repeated behind, to represent the background of each person's psychology.

Motivational logo with the title 'Udo Erasmus'

Udo Erasmus

Logo for Health and Wellness Author and Motivational Speaker.

Motivational logo with the title 'Logo | Spalebrate'

Logo | Spalebrate

Motivational logo with the title 'Work-Life Balance Logo'

Work-Life Balance Logo

Hello Mondays is a human resources company that focuses on helping clients retain that work-life balance. I wanted to put a play on the wording, as well as keep a positive vibe to the look.

Motivational logo with the title 'Evans Law office'

Evans Law office

Motivational logo with the title 'Touching Tips'

Touching Tips

Logo design idea (contest entry) for a website and newsletter for motivational, spiritual, and personal development advice.

Motivational logo with the title 'logo concept for Prison Break University'

logo concept for Prison Break University

Prison Break University is a one-of-a-kind platform - a combination of “Netflix” for your Mind, Body, Wealth, Soul, Relationships and Business/Entrepreneurship and an exclusive mastermind of people who want to apply what they learn to experience a more fun and fulfilling life without all of the heaviness or “hustle”.

Motivational logo with the title 'Crystal Waters'

Crystal Waters

Crystal Waters Logo represent some abstract shapes that form the shape of the crystal and the water drop in the middle. The logo must convey the feeling for decoration and spiritual and physical selves and body care.

Motivational logo with the title 'Logo for Sport'

Logo for Sport

Unique yet powerful well defined sport logo design, for gym apparel and accessories.

Motivational logo with the title 'Online corporate consultant with no respect for rules or the status quo.'

Online corporate consultant with no respect for rules or the status quo.

Bad-ass executive coach inspired by Steve Jobs

Motivational logo with the title 'Couch to Active'

Couch to Active

Client wanted something different and a little abstract and including C and A letters in design made them very happy, me too!

Motivational logo with the title 'Your Favorite You'

Your Favorite You

Winning design for site and social media which exists to help people to discover and become the very best version of yourself.

Motivational logo with the title 'Coach Bronner'

Coach Bronner

I created this logo for a web site which presents daily video that gives you advice, motivation and life coaching.

Motivational logo with the title 'Pictorial logo design for motivational speaker and life consultant'

Pictorial logo design for motivational speaker and life consultant

Pictorial logo design for motivational speaker and life consultant. Company focuses on liberating people from themselves so they can fully realize all they want to be. It inspires people mostly to love themselves so they can feel lovable.

Motivational logo with the title 'SOMO'

Tony Pollard Logo

Tony Pollard is a professional speaker who offers group training in leadership, and team building. His talks are motivational and inspirational. He uses powerful symbols in his speeches to get across is message - from prompts like the small heart that is found in a "build-a-bear" teddy bear or a wrestlers belt to symbolize power and strength.

Motivational logo with the title 'Transformational Coaching Logo'

Transformational Coaching Logo

- The logo icon is formed from "Water drop that form waves and are made to merge with the waves inside waterdrop shape". - “Water drop that form waves” on the logo illustrates the meaning of “Growth”. - “The upper end of the water drop is pointed upwards” illustrates the meaning of “Strengths-focused, Science-based, Non-diagnostic, Non-judgmental, Servant leadership”. - The “water drop” on the logo illustrates the meaning of “Compassion and warmth, Curiosity without judgment, Authentic, unconditional support, Unwavering motivation, Empathy, Accountability, and Positivity”.

Motivational logo with the title 'Help Bucket List Rebellion with a new logo'

Help Bucket List Rebellion with a new logo

this logo is available for sale, entered in competition but did not win.

Motivational logo with the title 'Logo Concept for Dads & Business'

Logo Concept for Dads & Business

Motivational logo with the title 'The Miracle Year Method Logo Design'

The Miracle Year Method Logo Design

The Miracle Year Method is a proven system to help people achieve their dream life faster. This includes success in various aspects of life, including health, wealth, happiness, and overall well-being. Our target audience is motivated individuals looking to transform their lives and accomplish more in the next 12 months than they have in the past 12 years. The colors in the logo symbolizes the 8 methods, The Miracle Year Method have. The green center piece symbolizes the thing you want to achieve and dream in life, it also pointing upwards mean, there are no limitations in what you can achieve. Also the negative space shows a key hole, and The Miracle Year Method serves as the key to unlock whatever you want to achieve in life.

Motivational logo with the title 'Gibson's Daily Running Quotes'

Gibson's Daily Running Quotes

Gibson's Daily Running Quotes, the worlds largest collection of motivational running quotes the web has to offer - and growing daily.

Motivational logo with the title 'Motivation Coaching Inc.'

Motivation Coaching Inc.

Idea: the capital letter of the company in the form of a crown of a queen chess piece. The logo shows the importance and stability, determination of action.

Motivational logo with the title 'Logo concept for a motivational framework for planning the week.'

Logo concept for a motivational framework for planning the week.

Motivational logo with the title 'Logo concept for Christina Walker "Life Change".'

Logo concept for Christina Walker "Life Change".

Motivational logo with the title 'Creative Logo for Online Coaching & Social network'

Creative Logo for Online Coaching & Social network

I creative made a runner ( to represent the triathlon part) with his thumbs up to represent the social media part. The text and colors were my idea as well and work well with the icon.

Motivational logo with the title 'Millionaire Messenger'

Millionaire Messenger

I have created this concept as per client requirement with a little bit of gold effect in dark background.

Motivational logo with the title 'Melro's Voice'

Melro's Voice

Animated logo for Synergy Wellness

Motivational logo with the title 'Millionaire Messenger'

THE HAPPINESS PORTAL

Motivational logo with the title 'Logotipo'

Estihqaq - استحقاق

It's an organization about self worth and self awareness Estihqaq is the arabic pronunciation which is self worth Helping people to ease their pain and make them feel stronger and heal

Motivational logo with the title 'motivate'

Personal Brand Logo

J and B monogram logo

Motivational logo with the title 'conscious Motivation'

conscious Motivation

phoenix in head

Motivational logo with the title 'Logo concept for coaching'

Logo concept for coaching

In the design use references suggested in the brief. I chose a combination of the initials formed as a structural element of support and help for people. Leadership and motivation.

Motivational logo with the title 'STORY COLLAB'

STORY COLLAB

(motivation + story + king + Collab) = LION + yellow the color of motivation

Motivational logo with the title 'Modern simple logo for inspiration'

Modern simple logo for inspiration

Modern in font type, simple in layout, and feminine feel in colour

Motivational logo with the title 'The Beam Life'

The Beam Life

Podcast, lifestyle coaching, and motivational speaking for Women under 25-50 age demographically.

Motivational logo with the title 'IGNITE'

chuck balsamo

logo done for motivational speaker

Motivational logo with the title 'GRIND  (greatness rises in each new day)'

GRIND (greatness rises in each new day)

Excerpt from the Brief We are a lifestyle company here to motivate people to find their greatness and become a better version of themselves every day, but they have to be willing to wake up and work for it. I currently own a successful CrossFit gym and am looking to create a second company, GRIND, to help inspire and motivate people on a global scale- not just in fitness but in all aspects of their life. In addition to my regular clients, I also see hundreds of people from around the world due to our location in a vacation hotspot. I want to spread the message of GRIND to all of these people and our branding (and logo) is an important part of this.

Motivational logo with the title 'Tula '

Eat well. Live well.

Motivational logo with the title 'W Mindset Logo Design'

W Mindset Logo Design

Brand Name: W Mindset Client Brief: We inspire a community of individuals to overcome various struggles in their lives. The struggles can come from health/fitness, education, work tasks, public speaking, and basically anything that takes hard work to accomplish. Design Ideology: The clean, minimal and clear design is the thought process used to make the brand stand out from others. Icon element 'W' is created using geometric shapes and brand name 'Mindset' is designed with professional sans fonts.

Motivational logo with the title 'Fitness application '

Fitness application

Motivational logo with the title 'Logo for Kyle Brost motivational speaker contest'

Logo for Kyle Brost motivational speaker contest

Motivational logo with the title 'Ascent Decision Self improvement logo design '

Ascent Decision Self improvement logo design

Motivational logo with the title 'Imagine Company'

Imagine Company

Design for creative company

Motivational logo with the title 'Fear Less Logo design'

Fear Less Logo design

Minimalist simple logo design

pieman by E-T

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What makes a good motivational logo?

A great logo shows the world what you stand for, makes people remember your brand, and helps potential customers understand if your product is right for them. Logos communicate all of that through color, shape and other design elements. Learn how to make your motivational logo tell your brand’s story.

Motivational logo with the title 'Logo for His Knockout'

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Journey - Mountain Nature Camping logo design

Mountain Nature Camping

Journey - Sunset Mountain Exploration logo design

Sunset Mountain Exploration

Journey - Hexagon Swirl Airplane logo design

Hexagon Swirl Airplane

Journey - Travel Airline Plane logo design

Travel Airline Plane

Journey - Pin Locator Plane Vacation logo design

Pin Locator Plane Vacation

Journey - Desert Road Pathway logo design

Desert Road Pathway

Journey - Pathway Road Outdoor logo design

Pathway Road Outdoor

Journey - Island Beach Plane Vacation logo design

Island Beach Plane Vacation

Journey - Outdoor Mountain Trekking logo design

Outdoor Mountain Trekking

Journey - Flying Airplane Transport logo design

Flying Airplane Transport

Journey - Mountain Tree Outdoor Hiking logo design

Mountain Tree Outdoor Hiking

Journey - Mountain Peak Hiking logo design

Mountain Peak Hiking

Journey - Alps Snowy Mountain logo design

Alps Snowy Mountain

Journey - Global Logistics Plane logo design

Global Logistics Plane

Journey - Mountain Road Travel logo design

Mountain Road Travel

Journey - Mountain Pathway Road logo design

Island Tour Vacation

Journey - Travel Beach Tourism logo design

Travel Beach Tourism

Journey - Island Travel Vacation logo design

Island Travel Vacation

Journey - Mountain Peak Camp logo design

Mountain Peak Camp

Journey - Life Guard Boat logo design

Life Guard Boat

Journey - International Flight Airline logo design

International Flight Airline

Journey - Mountain Road Adventure logo design

Mountain Road Adventure

Journey - Horizon Mountain Peak logo design

Horizon Mountain Peak

Journey - Mountain Peak Forest logo design

Mountain Peak Forest

Journey - Airline Plane Transport logo design

Airline Plane Transport

Journey - Mountain Alpine Summit logo design

Mountain Alpine Summit

Journey - Road Pathway Hiking logo design

Road Pathway Hiking

Journey - Travel Pathway Mountain logo design

Travel Pathway Mountain

Journey - Pathway Mountain Road logo design

Pathway Mountain Road

Journey - Beach Travel Tour logo design

Beach Travel Tour

Journey - Outdoor Mountain Peak logo design

Outdoor Mountain Peak

Journey - Airplane Travel Tour logo design

Airplane Travel Tour

Journey - Compass Nature Outdoor logo design

Compass Nature Outdoor

Journey - Travel Mountain Pathway logo design

Travel Mountain Pathway

Journey - Pathway Road Outdoor logo design

Plane Beach Wave Travel

Journey - Beach Sailboat Fin logo design

Beach Sailboat Fin

Journey - Mountaineer Compass Travel logo design

Mountaineer Compass Travel

Journey - Compass Mountaineer Adventure logo design

Compass Mountaineer Adventure

Journey - Mountain Road Getaway Adventure logo design

Mountain Road Getaway Adventure

Journey - Pathway Road Mountain logo design

Pathway Road Mountain

Journey - Peak Mountain Camping logo design

Peak Mountain Camping

Journey - Mountain Forest Camper logo design

Mountain Forest Camper

Journey - Sailing Toy Boat logo design

Sailing Toy Boat

Journey - Christ the Redeemer Travel logo design

Christ the Redeemer Travel

Journey - Flying Diamond Airplane logo design

Flying Diamond Airplane

Journey - Diamond Airplane Transport logo design

Diamond Airplane Transport

Journey - Mountain Peak Summit logo design

Mountain Peak Summit

Journey - Mountain River Sunset logo design

Mountain River Sunset

Journey - Blue Jet Travel Agency logo design

Blue Jet Travel Agency

Journey - Viking Battleship Voyager logo design

Viking Battleship Voyager

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How to get into Battahl in Dragon’s Dogma 2

Pass the gate to the beastren kingdom

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Dragon’s Dogma 2 player at the gate to Battahl

Battahl is the second kingdom you’ll explore in Dragon’s Dogma 2 . There’s a lot to do in the starting area of Vermund, but, eventually, the game will lead you to Battahl for quests like “Nation of the Lambent Flame,” “A Case of Sculptor’s Block,” and “The Ailing Arborheart.”

Just past the Checkpoint Rest Town , though, you’ll find your path to Battahl blocked by a huge gate. And a grumpy guard.

Our Dragon’s Dogma 2 guide will explain how to get into Battahl (as a human or beastren), and also show you how to get into Battahl through a secret hidden back entrance.

Dragon’s Dogma 2 Captain Brant at the end of Feast of Deception

To get into Battahl the official way, you’ll need to complete all of Captain Brant’s main story quests . This includes the starting three quests you get when you first meet him — “Monster Culling,” “ The Caged Magistrate ,” and “Disa’s Plot” — as well as the several more that branch off from those. You’re ultimately waiting to complete “ Feast of Deception ” and then pick up “Nation of the Lambent Flame.”

With the start of that quest, Captain Brant will give you a Beastren Border Entry Permit . The catch is that it’s only usable by beastren . So if you’re playing as a beastren, you won’t run into any problems, and will be able to just walk right in. If you’re playing as a human, however, you’ll be told to screw off.

But there’s a way around that.

How to get into Battahl as a human in Dragon’s Dogma 2

Dragon’s Dogma 2 note in the Vernworth inn about the Beastren Mask

Inside the inn in Vernworth, there’s a book laying on one of the beds. If you read it, you’ll get a tip for how to proceed.

In the Checkpoint Rest Town to the west, you’ll find a shop called Ibrahim’s Scrap Shop . He sells forgeries and various other useful items — and he’s got the Jadeite Orb you need for another quest — but what you’re most interested in is the Beastren Mask , which costs 8,700 gold.

Dragon’s Dogma 2 Beastren Mask for sale at Ibrahim’s Scrap Shop

With that in hand, you’re ready to head into Battahl. Equip the Beastren Mask and go talk to the guard. He’ll let you through. When you want to return to Vermund, you’ll have to put the Beastren Mask back on if you’re a human.

How to get into Battahl through the secret back entrance

Yes, there is a path that lets you circumvent the gate at the Checkpoint Rest Town entirely. This is the route you’ll need to take if you’re not there on unofficial business (i.e., not part of the main quest). Just prepare yourself for a fight, as you’ll need to take on multiple powerful monsters — including a chimera — if you want to reach Battahl alive.

Dragon’s Dogma 2 map showing the back way into Battahl

Leave the Checkpoint Rest Town going north like you’re headed back to Vernworth. Walk halfway over the bridge and then jump down into the river bed below. Head west and follow the river into the mountains.

The river eventually becomes a mountain pass that you can follow all the way to Thunderclap Cave , which will eventually bring you to Shutram Falls . When you reach the other side of the cave, you’ll officially be in Battahl and past the checkpoint gate.

Your first stop should probably be the campsite just south of the falls. But — if you’re not hurting too bad — you can make your way back up to the gate and stay at Zeplin’s Inn , which is on the Battahl side of the checkpoint.

From the inn, it’s about a 15-minute run to Bakbattahl, the capital city of Battahl.

For more Dragon’s Dogma 2 walkthroughs, check out our explainers on how to change vocation , how to change appearance , how to get out of gaol, and how to increase inventory size . You can also peruse our lists of all vocations (including details about how to unlock them) and all augments .

  • Dragon’s Dogma 2 guides
  • Beginner’s tips
  • What vocation to pick
  • Vernworth quest order
  • Best augments

Dragon’s Dogma 2 guides, walkthroughs, and explainers

  • How to import a pre-made character
  • Beginner’s tips before starting
  • How to hire and use pawns
  • Combat tips for new players
  • How to delete your Dragon’s Dogma 2 save files (PC only)
  • What vocation to pick + all vocations list
  • All pawn specializations
  • Best augments and augments list
  • How to change your vocation
  • How to unlock the Warrior vocation
  • How to unlock the Sorcerer vocation
  • How to unlock the Magick Archer vocation
  • How to unlock the Mystic Spearhand vocation
  • How to unlock the Trickster vocation
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Battleship New Jersey docks in Philly for repairs

The decorated battleship made the second leg of its journey Wednesday to the Philadelphia Navy Yard, where restoration work is expected to take at least two months.

Battleship New Jersey completed its journey Wednesday to the Philadelphia Naval Yard, where it was originally built.

The Battleship New Jersey was on the move again Wednesday.

After heading from its dock in Camden to the Paulsboro Marine Terminal last week to prepare for dry docking, the decorated battleship trekked across the river to the Philadelphia Navy Yard.

The ship departed from Paulsboro around 11 a.m. and docked at the Philadelphia Navy Yard a little after 2 p.m. There, it will undergo routine maintenance, repairs, and repainting for the first time in 32 years.

Beginning next month, there will be guided tours of the battleship while in dry dock. Tickets are available on the Battleship New Jersey’s website.

Last week’s journey down the Delaware River marked the first time the battleship had been moved since 2001, and in a nod to its history, the vessel is dry-docked in the same berth where it was built beginning in 1940 and launched on Dec. 7, 1942, one year after the Pearl Harbor attack thrust the United States into World War II.

Once again, four tractor tugs pulled the Battleship New Jersey across the river, though Wednesday’s trip was shorter than last week’s journey from Camden, drawing onlookers on both sides of the river and other boats in the water marveled at the 45,000-ton battleship.

The restoration work is expected to take at least two months, with a goal of getting the battleship back in Camden for Memorial Day and summer tourism traffic. The whole project is set to cost about $10 million.

The USS New Jersey entered service in 1942 and saw action during many conflicts, including World War II, the Korean War, and the Vietnam War. It served in the Navy for about 50 years before being decommissioned in February 1991. It was turned into a floating museum in 2011.

Staff writer Ximena Conde contributed to this report.

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Eating Disorders Are Rising Among Boys. Why?

Eating disorders are one of the most deadly psychiatric disorders. For decades doctors didn’t have the right tools to care for most boys and men who had them.

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Episode Notes

Eating disorders are one of the most deadly psychiatric disorders.

But for decades, much of the criteria to diagnose one applied only to cisgender girls and those assigned female at birth – like a loss of menstruation.

This meant that many cisgender boys and those assigned male at birth fell through the cracks.

On this week’s episode of Well, Now: The rise in eating disorders among boys and men with Dr. Jason Nagata , Associate Professor of Pediatrics at the University of California San Francisco.

Maya and Kavita will discuss how eating disorders tend to manifest differently between boys and girls, and what signs to look for if you think you or someone you know needs care.

For more information on eating disorders, you can visit the National Eating Disorders Association’s website .

If you liked this episode, check out: Breaking Up With Diet Culture

Podcast production by Vic Whitley-Berry with editorial oversight by Alicia Montgomery.

Send your comments and recommendations on what to cover to [email protected]

About the Show

We all want to achieve wellness, but how many of us have a clear understanding of what it is or how to measure it? Some believe it’s meeting a certain set of metrics around health. Others see it as becoming a more effective self-advocate when navigating our health challenges, or creating a balance in work, fitness, and family that promotes a sense of well-being. However we define wellness, we can all use advice from thoughtful people about how to find it for ourselves.

That’s the mission of Slate’s new podcast Well, Now. Each week our hosts, Maya Feller and Kavita Patel, will tackle a new issue around wellness, from the latest exercise craze, to the controversy over BMI, to the best ways to promote sleep hygiene. Every episode aims to give listeners a new understanding of wellness, and how to reach it.

Maya Feller is a registered dietitian and contributor to ABC’s Good Morning America , and an advisory board member for SHAPE and Parents. Her expertise can be found in the New York Times, Well+Good, and more. She is also the author of Eating From Our Roots: 80+ Healthy Home-Cooked Favorites From Cultures Around the World and based in New York City.

Dr. Kavita Patel is a D.C.-based primary care physician who has a rich background in health and health policy, having served the Obama administration and as a policy analyst to Sen. Edward Kennedy. She’s also a medical contributor for NBC News/MSNBC and a columnist for MSNBC.

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BREAKING: Two victims' bodies were recovered near the collapsed Baltimore bridge, Maryland police say

Some creators say they're frustrated after Instagram starts limiting political content recommendations

The Instagram app logo on a phone screen

Instagram creators who frequently post about news and politics are urging their followers to allow “political content” in their feeds after the platform began automatically limiting such posts.

The Meta-owned platform had announced in February that it would stop recommending accounts that share political content to users who don’t already follow them. The app typically suggests posts and accounts based on the type of content a user engages with most.

As changes began quietly taking effect in recent weeks, users began noticing that the new feature had been set to “Limit” by default. That setting excludes content that is “likely to mention governments, elections, or social topics that affect a group of people and/or society at large” from the platform’s discovery mechanisms. 

Some on the app expressed feeling blindsided that they were not directly notified of the setting change, only learning of it from other users.

Over the weekend, some creators started circulating instructions showing users how to manually toggle the option back by opening the “Settings and activity” menu at the top right corner of the app, navigating to “Content preferences” and finding the “Political content” tab. These settings also apply to the user’s Threads account.

“You can’t just essentially put a blindfold on people who may not realize it. A lot of people don’t even know that this is a thing that’s been applied to their preferences,” said Johanna Toruño, a street artist who frequently advocates for Palestinians on her Instagram account, where many of her more than 156,000 followers found through organic discovery. “It’s just so appalling to me to do something like this at such a political moment in our lives, not just internationally, but also within our country, with this being an election year.”

The move comes at a time when Instagram has emerged as a popular source of news and unfiltered updates around global and domestic political issues. A Pew Research Center study published in November found 16% of American adults regularly get their news from Instagram , which made up a bigger share of users’ news media diets than TikTok or X.

But ever since the launch of its text-based app Threads last year, Meta has made clear its intent to pivot away from promoting political content on its platforms.

Some creators circulated instructions showing users how to manually not “limit” political content by default.

“This announcement expands on years of work on how we approach and treat political content based on what people have told us they wanted,” Dani Lever, a public affairs director at Meta, wrote in an email statement on Sunday. “And now, people are going to be able to control whether they would like to have these types of posts recommended to them.”

Adam Mosseri, the head of Instagram, has also reiterated that he doesn’t see Instagram or Threads as spaces for politics and news. Meta’s platforms have come under fire in previous years for being a source of unreliable political content, especially as generative AI makes the risk of viral misinformation more acute than ever.

“Politics and hard news are important, I don’t want to imply otherwise,” Mosseri wrote in a Threads post in July. “But my take is, from a platform’s perspective, any incremental engagement or revenue they might drive is not at all worth the scrutiny, negativity (let’s be honest), or integrity risks that come along with them.”

Political activists have previously accused Meta of potential bias against their content, and users grew particularly vocal about their suspicions in the months after Hamas’ Oct. 7 attack .

After some celebrities and influencers accused the platform in October of “shadow banning,” or essentially censoring, their content in support of Palestinians, a Meta spokesperson released a statement about a global bug affecting the reach of Instagram stories that reshared reels and posts.

Around the same time, the company apologized for “inappropriate Arabic translations” that resulted in Instagram inaccurately adding “Palestinian terrorists” to the English translation of certain descriptors in users’ bios.

Later that month, Meta locked several large pro-Palestinian Instagram accounts, saying that its security staff had detected a possible hacking attempt.

Instagram’s latest app change is reminiscent of another feature the platform added in December, in which users automatically saw less fact-checked content in their feed unless they changed the setting. Its quiet rollout had provoked similar outrage, causing pro-Palestinian accounts to air suspicions that Instagram was censoring their content by default. (It’s not clear if pro-Palestinian posts are fact-checked more often than other posts.)

Samira Mohyeddin, a Canadian-based journalist, said that a few weeks ago, she began noticing that all the historians and political commentators that usually appeared in her Instagram recommendations were suddenly replaced with videos of cats and influencer couples. 

“As much as we like to pooh-pooh on social media and say it’s a cesspool and all this stuff, it’s still a vital source of news and information for a lot of people around the world,” said Mohyeddin, who shared her own post about how to change the setting. 

News influencer and attorney Katie Grossbard said she worries that Instagram’s new limits on political content will keep users from staying updated on issues related to the U.S. presidential election.

“What’s kind of complicated about this news is, what’s defined as political? Because I’m like, everything is political. Our lives are political,” Grossbard said. “This decision directly harms communities whose entire existence is political. And is there a difference between posting content about nonpartisan election dates, versus posting about a court case that impacts reproductive freedom versus posting a slideshow about trans history?”

But this ease of access to bite-size information has also made social media platforms prone to spreading unchecked disinformation. Ahead of the 2020 election, Meta (then Facebook) removed 50 Instagram accounts linked to a Russian-backed influence campaign. And now, with the rapidly advancing abilities of generative AI, deepfaked images and videos pose a growing risk of infiltrating the information ecosystem.

As attention spans get shorter, Grossbard said, many voters are increasingly turning to sharable Instagram infographics rather than taking the time to watch cable news or read a lengthy article.

“While we can all try to make it better and maybe get media literacy in schools, where we are right now is where we are right now,” she said. “I think especially in an election year, we have to meet people where they are so that they can feel educated and empowered and they want to engage.”

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Angela Yang is a culture and trends reporter for NBC News.

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COMMENTS

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    The history of the Instagram logo. Instagram was founded in 2010 in San Francisco by Kevin Systrom and Mike Krieger, who came up with the name as a portmanteau of "instant" and "telegram.". Their idea was simple: a platform that would allow iOS users to share square photos of 640 pixels—the display width of the iPhone at the time—as ...

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    The Original Logo (2010) When Instagram first came on the scene, the logo was pretty straightforward. Systrom displayed a frontal shot of a Polaroid camera, and it looked more like just a photo or image than a proper logo. The word "Instagram" was inscribed in a tiny font on the left side of the camera. The most distinctive part of the logo ...

  15. Journey (@journeyofficial) • Instagram photos and videos

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    Join us on a journey through the iconic app's evolution and discover all you've never known about Mark Zuckerberg's finest acquisition in Meta's history. Table of Contents. ... Over time, the Instagram logo became more vibrant visually and far less complex. The old-school camera gave way to a less robust one, culminating in a design ...

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  26. Battleship New Jersey moving to Philadelphia: Time, how to watch

    Last week's journey down the Delaware River marked the first time the battleship has been moved since 2001, and in a nod to its history, the 45,000-ton vessel is to be dry-docked in the same berth where it was built beginning in 1940 and launched on Dec. 7, 1942, one year after the Pearl Harbor attack thrust the United States into World War II.

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