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What’s the future of travel in India? Here’s what the experts have to say

By Condé Nast Traveller

Whats the future of travel in India Heres what the experts have to say

Now that Unlock 3.0 is underway, the question of how travel will be unlocked is still up in the air. The Federation of Indian Chambers of Commerce and Industry (FICCI) organised a conclave to discuss the Future of Travel and Tourism: What lies ahead', bringing together some of the industry's most renowned experts to provide insights and guidance on the way forward.

The two-day conclave began with an inaugural address by Prahlad Singh Patel, the Minister of State for Tourism and Culture, Government of India. Other industry leaders and policymakers participating included Meenakshi Sharma, Director General, Ministry of Tourism, Government of India, Rupinder Brar, Additional Director General, Ministry of Tourism, Government of India, Vishal Kumar Dev, Commissioner Cum Secretary, Tourism Department, Sports and Youth Service Department, Government of Odisha, Anbalagan Ponnusamy, Secretary, Tourism, Government of Chhattisgarh, Satpal Maharaj, Tourism Minister of Uttarakhand, Kadakampally Surendran, Tourism Minister of Kerala and Dr Jyotsna Suri, Past President, FICCI & Chairperson, FICCI Tourism Committee & CMD, The Lalit Suri Hospitality Group. CNT Editor Divia Thani moderated the opening discussion with an all-star panel comprising Meenakshi Sharma, Director General, Ministry of Tourism, Government of India, Suman Billa, Director, United Nations World Tourism Organization (UNTWO), Technical Cooperation & Silk Road Development, Sujit Banerjee, Secretary General, World Travel & Tourism Council, India Initiative (WTTCII), and Deep Kalra, Founder & Group Executive Chairman, MakeMyTrip. The topic of discussion was: The Future of Travel & Tourism: What lies Ahead.

Highlights of the conversation included:

1 . Safety and assurance must be the first priority

Secluded destinations that have managed to control the spread of the virus will undoubtedly become more popular. A CNT survey conducted in May 2020 found that the Maldives was number one on the list of international destinations people wished to visit, and others like Sri Lanka, Bhutan, Australia and New Zealand also ranked highly. But health and safety extends to cleanliness and sanitisation measures across the board. This is crucial not only for domestic tourism but in order for international tourists to return to India for holidays as well. It's not just enough to kill the virus, but it's important to kill the anxiety people have, said Suman Billa of the UNWTO which works closely with the World Health Organization (WHO). India will have to follow strong hygiene and standardised safety protocols from the time a person enters the airport to different touchpoints like restaurants, hotels, tourist attractions, etc.

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Dr Jyotsna Suri, Past President, FICCI & Chairperson, FICCI Tourism Committee & CMD, The Lalit Suri Hospitality Group[/caption]\n\n

, Past President, FICCI & Chairperson, FICCI Tourism Committee & CMD, The Lalit Suri Hospitality Group[/caption]

2 . A negative COVID test result should be the new passport

Testing is the key, says Deep Kalra of MakeMyTrip, which was also deeply involved in the creation of the government's Aarogya Setu tracing app. The rate of flight departures in India is currently at 2 . percent, but the load flights are carrying is only 1 . percent, despite the fact that people are clearly tired of being home and wish to get out and travel. People need to feel more confident and safe about not interacting with other passengers who might be infected. Two-way testing making testing mandatory before departure as well as on arrival is one solution. This way passengers will not need to quarantine at the place of arrival. Testing prior to departure is even more crucial, as it will put people much more at ease. While many countries are now testing travellers on arrival, Kalra believes tests before travel is key to mitigating the risk of interacting with a person carrying the virus through the airport or flight. A negative Covid-19 test result should be considered the new passport to travel. In addition, Dipak Deva, Co-Chairman, FICCI Tourism committee, Managing Director, SITA, TCI and Distant Frontiers, noted that this should be mandatory for domestic travel too. In the same way that we are looking to create travel bubbles and corridors between countries, we could create them between Indian states.

3 . A uniform policy across all Indian states must be a priority

While many people want to set out on roadtrips , they are deterred because the norms in different states are unclear, Kalra said. At the moment, states differ dramatically in rules regarding quarantines upon arrival and movement within the state. In order to get tourism going again, states must agree on a uniform and consistent policy regarding quarantines, testing, etc. Once this is agreed upon, this must be clearly communicated to the public. Meenakshi Sharma, Director General, Ministry of Tourism, Government of India, agreed with this position, but also reminded the audience that the timing for such action is extremely important. Health and safety must come first, she said.

Interestingly, Kalra also stated that MakeMyTrip is working on new tech features, which will direct people to the places they can visit, the requirements and rules to enter the destination and other such information in real-time. It will almost be like a COVID-1 . travel search engine.

4 . This is an opportunity to make all tourism more responsible and sustainable

The pandemic has brought a wave of consciousness across the globe. People are much more aware of the impact of their lifestyles on the environment. A recent CNT survey found that an overwhelming 6 . percent of respondents were willing to pay higher rates if they knew that their travel providers (accommodation, transport, etc) had eco-friendly and sustainable practices.

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It won't be business as usual when the world reopens, said UNWTO's Suman Billa. We will be factoring environmental costs over economic costs. We will look at destinations and establishments moving closer to zero-carbon footprint, zero-waste measures and zero-mile food. We will look for more community-centred and meaningful experiences. People will want to be more responsible and sustainable. The nature of tourism will change. Mass tourism that is high-volume, low-cost will take a backseat, he continued. This sentiment was seconded by Sharma. It will no longer be driven purely by the industry. The interests of the traveller will be different, she said. They are keen to explore new interests and experiences across India, especially those in off-the-beaten-track destinations that are not overcrowded. When the Ministry of Tourism launched Dekho Apna Desh , a series of webinars by tour operators on lesser-known destinations across India, Sharma admits she didn't expect it to go beyond 2 . episodes. However, they have conducted 4 . webinars to date.

5 . Partnerships will be the way forward

WTTCII's Mr Banerjee believes that jumpstarting tourism and building confidence in the minds of travellers will require partnership on multiple levels: states across India must agree on common rules; countries must adopt a united approach to maintain safety while allowing tourism to flourish and bring in revenue; and both the public and private sectors must work together to think innovatively, achieve the best industry standards, and implement the correct policies. We need to think of a more rational and standardised approach for airlines, airports, restaurants, retail sectors to make the travel experience more uniform. The WTTC has proactively made several recommendations and provided guidelines for destinations to follow to keep safety at the core of their actions while allowing tourism to restart.

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Sujit Banerjee, Secretary General, World Travel & Tourism Council, India Initiative (WTTCII)

In addition to the above panel, speakers such as Dhruv Shringi, Co-Founder & CEO, Yatra Inc, Rohit Kapoor, CEO, India & South Asia, Oyo Hotels & Homes , celebrity chef Ranveer Brar, Tejasvi Surya, Member of Parliament, and Ajay Jadeja, former captain, Indian cricket team discussed other subjects such as Role of Technology & Innovation to Revive Travel & Tourism & Emergence of New Workforce model. A special session on Ethno Tourism: Exploring the unexplored culture and communities of India was discussed, focusing on Chhattisgarh and Odisha. The FICCI conclave succeeded in bringing together some of travel's most insightful and progressive minds for engaging discussions on the way forward. Now the action must start, too. must start, too.

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Dikshu C. Kukreja

India's Tourism Sector on the Rise

India's Tourism Sector on the Rise

  • Sep 01, 2022, 13:55

Significance of Indian Tourism Sector: India, one of the oldest civilisations in the world, is a multicultural melting pot. The nation is one of the most well-liked tourist destinations globally, owing to its extensive attractions and rich heritage. From the snow-capped Himalayas in the north to the tropical rain forests in the south, India spans an area of 3,287,263 sq. km. The country’s tourism industry has grown significantly due to its rich culture and diversified ecology. India's tourism sector ranks eighth in Gross Domestic Production (GDP) contribution. The revenue of India’s tourism industry stood at US$ 247.3 billion in 2018, representing a 6.7% increase as compared to the previous year and contributing 9.2% of the entire economy. The sector was also one of the largest foreign exchange earners (FEEs).

Rise of Indian Tourism Sector: After the COVID-19 pandemic, many reforms were implemented in India to promote tourism; these policies have significantly boosted the sector. Total FTAs in India surged by 406.6% to 2,764,975 from January-July 2022 compared to the previous year. During this period, the US was the top contributor to FTAs in India, at 25.88%, followed by Bangladesh (18.61%), the UK (10.99%) and Australia (5.16%); the US was among the top 15 source nations. In terms of foreign exchange, India's tourism sector earned US$ 6.96 billion in 2020. This is expected to increase further after the pandemic.

future tourism in india

From January-July 2022, the Delhi Airport (among the top 15 major airports in India) accounted for the highest share in FTAs at 31.66%, followed by the Mumbai Airport (13.92%), Chennai Airport (10.41%), Haridaspur Land Check Post (8.82%) and Bengaluru Airport (6.70%). In 2021, India's domestic tourism rose by 11.05%, from 610.21 million to 677.63 million. The top states in terms of domestic visits were Tamil Nadu at 115.33 million, Uttar Pradesh at 109.70 million, Andhra Pradesh at 93.27 million and Karnataka at 81.33 million.

Growth Drivers for Tourism in India: India has seen a sharp rise in FTAs in recent months. This increase in FTAs could be ascribed to various government policies and India-based factors. A few of the major growth factors are described below.

  • Vaccination Drive: On 16 January 2021, India began its vaccination campaign to immunise the population against COVID-19. The programme's major goal was to deliver free vaccines to every citizen. This campaign was highly successful – almost 200 crore vaccines were distributed in the first 18 months. This aided India's economic opening and made the country a safe tourism destination.
  • Medical and Wellness Tourism: India boasts one of the world's cheapest healthcare systems, with world-class doctors and facilities. The country’s wellness industry is well known around the world. The combination of Eastern healthcare wisdom and Western medical expertise has considerably boosted medical tourism in India. The Indian Government announced the ‘Heal in India’ and ‘Heal by India’ campaigns in May 2022. These programmes’ main aim is to further strengthen the traditional medicine industry and make India a global medical value hub. In 2020, India had 1.83 lakh FTAs for medical purposes.
  • Rise in Domestic Tourism: India’s domestic tourism has grown considerably after the pandemic. This growth could be majorly attributed to increasing dispensable income and a rise in India's working class. The country has registered higher spending on leisure tourism compared to business spending tourism.

Government Initiatives In recent years, the Indian Government has recognised tourism's importance in creating jobs and earning foreign exchange. Accordingly, it has taken various measures to boost domestic and international tourism, which has significantly helped the tourism sector. Some of these measures are described below.

  • Swadesh Darshan Scheme The Swadesh Darshan scheme, a flagship programme, was launched by the Ministry of Tourism in 2014–15. The scheme aims to encourage theme-based tourism to promote, develop, and capitalise on India's tourist potential. As of March 2022, under this scheme, the Ministry of Tourism had invested Rs. 5,500 crore (US$ 687.84 million) and sanctioned over 76 projects in 31 states/union territories. Furthermore, the ministry developed tourism-related infrastructure at more than 500 tourist destinations. In April 2022, the ministry sanctioned 10 new projects under the heritage circuit theme.
  • National Integrated Database of Hospitality Industry (NIDHI) NIDHI is an initiative towards Aatmanirbhar Bharat to use technology to empower businesses. This programme aims to understand the hospitality sector’s geographical spread, size, structure and capacity. As of 27 August 2022, a total of 45,152 accommodations were registered under this portal.
  • E-tourist Visa The Indian Government launched this initiative in October 2014. This programme aims to simplify the process of obtaining a tourist visa for foreign nationals. This initiative has helped promote tourism in the country. In 2019, the government granted 2.36 million e-tourist visas.
  • Advertising Campaigns The Indian Government has promoted tourism and showcased the country's rich cultural heritage to the world through its ‘Incredible India’ campaign. The campaign aims to promote tourism in India on an international scale. In recent months, the government has taken various initiatives to promote tourism. For instance, it launched the Italy edition of Incredible India Reconnect 2022, a virtual roadshow, to encourage international tourists to visit India. In May 2022, the Ministry of Tourism showcased India’s different tourism products in the Arabian travel market. 

Outlook The Government of India has taken several infrastructural measures to promote tourism in the country; this trend is likely to continue. According to the FICCI, India's travel market is projected to expand to US$ 125 billion by 2027. The tourism and hospitality industry is among the country's largest job providers. In FY20, the tourism sector provided 79.86 million direct and indirect jobs. This trend is expected to continue and help India generate foreign exchange earnings. Moreover, India is likely to focus heavily on the North Eastern states, tapping into the huge potential of the region’s rich culture and heritage and incredible landscape. In February 2022, the Ministry of Tourism sanctioned 16 new projects in the region worth more than Rs. 1,300 crore (US$ 162.58 million); projects like these are expected to promote tourism and help generate jobs and opportunities in the future.

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Union Budget 2023: Tourism Will Be In 'Mission Mode,' 50 New Destinations To Be Developed

The union budget plans on encouraging domestic travel by bringing in a series scheme and initiatives to improve tourism in india..

By Priyaja Bakshi Published on Feb 02, 2023, 05:06 PM IST

Union Budget 2023: Tourism Will Be In 'Mission Mode,' 50 New Destinations To Be Developed

The future of travel in India looks exciting! During the 2023 Union Budget, on February 1, it was announced that a series of measures will be taken up to facilitate and develop tourism in India. Airports, unity malls and special schemes will be implemented throughout the year, with a focus on improving domestic travel. 

Finance minister of India, Nirmala Sitharaman, said that initiatives will be taking place in the upcoming year to improve travel and tourism within India. Here’s the highlight of all the important steps the government will be taking for India’s tourism sector.

This was Nirmala Sitharaman’s fifth budget presentation and the second in a paperless format. During her speech, she emphasised India’s potential for tourism and how the country offers an immense attraction for domestic and foreign tourists. She added that the promotion of tourism will be in “mission mode”.

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How union budget 2023-24 will improve tourism in india, development of 50 tourist destinations.

In her speech, Nirmala Sitharaman mentioned that 50 destinations will be developed to make them more tourist-friendly. The destinations will be selected through “challenge mode”. Major factors like physical connectivity of the destination, tourists’ security, virtual connectivity and more will be looked at with the focus to develop it as a “complete package”. This will be done keeping in mind domestic and foreign travellers.

Focus on encouraging domestic tourism

Initiatives like ‘Dekho Apna Desh’, ‘Swadesh Darshan Scheme’ and Vibrant Villages Programme have been launched to promote domestic tourism. ‘Dekho Apna Desh’ scheme focuses on encouraging the middle class to choose domestic travel over international. ‘Swadesh Darshan Scheme’ plans to create “integrated development of theme-based tourist circuits”. The Vibrant Village Programme will develop tourism infrastructure in border villages.

Promote eco-tourism opportunities

The Union Budget also focused on preservation and conservation. ‘Amrit Dharohar’ scheme plans to support the optimal use of wetlands, enhance biodiversity and encourage ecotourism opportunities within the area.

Starting Unity Malls

In an effort to promote local handicraft products, states will be encouraged to set up Unity malls at prominent tourism centres. These malls will display the state’s own ODOPS (one district, one product) and other GI products.

More airports and improvement of railways

The Union Budget also added that 50 additional airports, heliports, water aerodromes and more such landing grounds will be developed. Furthermore, INR 2.40 lakh crores have been allocated to the railways.

Hero and feature image credit: Shutterstock

Related: Full Moon Tourism: Here’s Where You Can See The Moon In All Its Glory In India

  • tourism sector
  • Union Budget

Priyaja Bakshi

Priyaja Bakshi

Priyaja took her love for reading to the next level by majoring in English and minoring in Journalism at Lady Shri Ram College For Women (DU). She is extremely curious about the world and wishes to visit all the countries once in her life. She identifies as a foodie and loves to spend her free time exploring different cuisine and curating new dishes. .. Read More As a former Food Writer at NDTV, she can help you find the best places to eat in Delhi! Read Less

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Tourism: A peek into India’s future prospects

The tourism industry is an integral pillar of India’s economy and contributes significantly towards GDP growth and employment generation.

Although India offers diverse avenues catering to varied consumer segments, it is still striving to reach a prominent position as global tourism destination. India Business and Trade (IBT) spoke to Dr. Pralok Gupta, Associate Professor, Centre for WTO Studies, Indian Institute of Foreign Trade and Member of Committee For Advanced Trade Research, TPCI to discuss how India is addressing current challenges in the global landscape and what the future holds for the tourism sector.

future tourism in india

IBT: How has the tourism industry evolved post pandemic? What are the major changes we are witnessing?

Prof Pralok Gupta: Tourism sector was almost shut during the pandemic, and has evolved significantly post-pandemic. Since people all over the world were confined to their homes during the lockdown, they all were longing to go out in whatever capacity they could. This led to an increased pressure on the tourism industry all over India. Currently, all tourism service providers, whether hotels, taxis etc., are in dilemma, since the Covid-19 has emerged in a cyclical manner over the past three years. The pandemic has not completely ended, making all service providers skeptical on hiring staff on full throttle like in the pre-Covid era. On the other hand, the lack of workers and hiring of temporary staff has led to a drop in quality of service, thereby impacting the sector negatively.

IBT: What are the current threats to global tourism growth in terms of inflation, recession and geo-political uncertainties?

Prof Pralok Gupta: If we see demand side, there is no concern or threat. The only threat is that the travel prices have recorded a surge. From international tourism perspective, an air ticket to countries like France, Switzerland and UK per person ranged between Rs 60,000- 70,000, which has risen to more than Rs 1 lakh per person, post pandemic.

Similarly, tourists who are travelling within India are facing hikes in prices. This may add to the current challenges, since international tourists may shift to domestic tourism. This could be a very significant threat to the recovery of  the tourism sector globally at this point of time.

And of course from the supply perspective, because of geo-political issues like Russia-Ukraine war, everything is becoming costlier. In terms of hotels, fleet or even the transport, everything is becoming more and more expensive, which is a problem for both clients and service providers. A service provider has to increase its cost and tourists expect good services, since the prices are high. Tourists are not thrilled, since services provided are not in sync with the amount that is charged

IBT: How is India placed currently as an international tourist destination? What are the major strengths and weaknesses?

Prof Pralok Gupta: I would say that India is presently in good shape. From all perspectives, we have something to offer to international tourists. For example, for those who love beaches, we have Goa or Kerala; for people who love religious places, we have Varanasi, Haridwar and many more; for those who are interested in ancient monuments and culture can visit Taj Mahal etc. And those who want to travel to India for spiritual purposes can visit places like Rishikesh.

So that means we have something to offer to every tourist who wishes to visit India, which is the biggest strength of Indian tourism sector. Unlike many other countries in the region, such as Maldives, which is dependent only on beaches and water sports, India is not dependent on one particular type of activity. Its portfolio is very diverse.

Unfortunately, in terms of providing services like entertainment and adventure activities, the tourism sector of India is lagging behind. The tourism industry and policy makers should be well aware of the fact that the services are not just a product to be delivered. It is a feeling and experience which needs to be enjoyed by the tourist from day one. Unless tourists experience that feeling, one cannot create a brand image and that is still missing from the overall ecosystem for the Indian tourism sector.

IBT: How do you view government initiatives to boost the sector? What further measures would you like to propose?

Prof Pralok Gupta: A very big initiative that the Indian government has undertaken is the easing of Visa and availability of e-visas for multiple countries. Secondly, in terms of connectivity, roads and infrastructure have been improved over time, which saves a lot of time for travelers moving from one destination to another. In terms of modernization, facilities at railway stations and airports have been improved and they are trying their best to give better experience to tourists.

However, in spite of efforts from the government, there are some issues yet to be addressed. But those things are done in bits and pieces. We have to understand the complete ecosystem of the tourism services and try to give tourists a good experience throughout their stay.

To start with, when a person is applying for visa, we need to ask questions like: Is it easy to fill application form? Is there a lot of documentation required? These factors could impact largely on the travel experience, so a detailed assessment needs to be done in this area. For example, in Thailand, we have visa on arrival, so one can simply go and fill a small form for visa. On the other hand, if there are multiple formalities to be done for getting a visa, then a tourist may consider Thailand over India.

When an international tourist lands at an Indian airport, the experience, particularly when he comes out of the airport, is still not up to the mark. It is still far from what we could achieve, especially when compared to international benchmarks.

When international travelers are travelling to India, the facilities available at the place where they are staying are very important to provide them the Incredible India experience For this, policies should be attuned at all levels. Many of these things fall under the domain of state governments and not in the ambit of central government. If there is some inappropriate experience with a tourist, it is always good to have an ecosystem in place to rectify these bad experiences. Although the chances of something bad happening cannot be completely eliminated, but one should work towards that direction.

The government’s recent initiative on identifying 50 tourist destinations is a very good step, as we need to identify prominent destinations as well as the kind of facilities we can develop for international or domestic tourists. However, we need to be cautious on implementation of facilities that we will be offering, like developing good ecosystems at those places as well as ease of reaching those destinations.

IBT: What kind of job opportunities does this industry potentially offer in the coming years and what are the major skilling gaps that need to be bridged to improve India’s performance?

Prof Pralok Gupta: The tourism industry is one of the highest employment multipliers and offers all kinds of employment opportunities, whether unskilled, skilled or semi-skilled. For semi-skilled and high skilled labor, there would be an increase in demand since this segment could provide more value added services in the future.

There would be even more demand for skilled professionals, who can provide state-of-the-art services to consumers and international tourists. This includes professionals who can provide translation services or guide services in different languages. Currently, we do not see much demand or employment for such skills, but going forward, once we are successful in promoting our tourist destinations and there is higher inflow of tourists from across the world, such services will be hugely in demand.

Services are not only confined to tourist guides, but also at interfaces at the hotel level. For instance, a visitor coming from Japan might be knowing English language, but they would be delighted to find someone who could speak and guide them in Japanese, further increasing the value of services provided.

IBT: What is the role of branding in the success of India’s efforts to boost tourism? How should we approach the branding strategy?

Prof Pralok Gupta: Branding holds a huge impact in the tourism sector, as what ultimately matters is the brand name. People prefer destinations like Paris or Switzerland because of the brand name, which is created through different mediums. They offer good locations and opportunities for movie shoots, which promotes their tourism. The number of Indian tourists visiting Spain significantly increased after the Zindagi Na Milegi Dobara movie, which was shot in that country.

In India, we should also focus on good policies to promote movies shoots in different locations of India, as it is a very impressive medium of conveying your brand image without much cost. So, from the branding perspective, this sector is interlinked with other sectors, so we can have liberal policies for movies and documentaries to shoot within India. It can be a good way to promote the tourism sector.

As far as marketing is concerned, we need to have an approach to identify suitable markets, since we cannot have branding across the world in all countries. To start with, we can identify the source countries and what kind of tourists are willing to visit India. For e.g. If we are branding Goa, we cannot target religious tourists, which means that the branding is to be done accordingly.

Additionally, we need to analyze tourists who are traveling to nearby countries. We can offer alternate locations in India with good features at similar costs, which would likely shift some of these tourists to India

IBT: Why do you think India is lagging behind smaller countries despite having rich cultural heritage?

Prof Pralok Gupta: In terms of process that are being followed, we have taken various steps like ease of accessing, but still we are lagging behind as compared to some other countries. Secondly, many destinations fall under UNESCO heritage sites, but if you ask a domestic tourist, there is not much awareness about these sites. Also, many of these monuments are not in a good shape and require restoration.

So somehow, even today we have not come to that point where we can showcase our tourism services with world class experiences, though governments at both central and state levels are taking appreciable steps in this direction. For the future, we need to consider that when we are developing these tourist destinations, a number of associated activities, which feed into the experience of tourists, are also to be developed simultaneously.

Dr Pralok Gupta has been actively engaged in policy making by Ministry of Commerce and Ministry of Finance on various trade and macroeconomic issues. He is also a member of India’s delegation on services negotiations for various FTAs. He has been appointed as Member of the ‘Task Force on Services Sector Exports’ by Ministry of Commerce, Member (Sectoral Expert) of the ‘Inter Ministerial Sub-Group on Data in Trade in Services’ by Ministry of Commerce, Member of the ‘Technical Group on Data in Trade in Services’ under the Chairmanship of the DGCIS, Kolkata.

Dr. Gupta has been actively engaged in providing training on various trade issues to delegates and diplomats from developing and Least Developed Countries (LDCs). His articles on contemporary trade issues get published in international journals, books and business newspapers and he has a number of books and book chapters to his credit.He recently edited a book titled ‘E-commerce in India: Economic and Legal Perspectives’. He has also been associated with various consultancy and research projects for corporate bodies, the government and international and multilateral institutions, such as the OECD, British High Commission, UKIERI, European University Institute, South African Institute of International Affairs, NCAER, ICRIER, etc.Earlier, Dr Gupta served in the UP State Government and Industrial Finance Corporation of India.

He is also a Policy Leader Fellow of the European University Institute, Florence and a certified Fintech and Regulatory Innovation professional from the Judge Business School, University of Cambridge, UK. Dr. Gupta has a Ph.D. in Economics and Social Sciences from IIM, Bangalore.

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Road to India@100: The future of tourism is tech

Technology has had a seminal impact on travel, and its effect will be even more visible over the next 20 years.

  • Print Edition: Feb 19, 2023

Deep Kalra, Founder and Chairman of MakeMyTrip

Imagine a situation where your travel booking platform is an interactive part of your holiday plans. Based on your choices, moods and aspirations, the platform could integrate and recommend destinations. Not just that, it could even give you an immersive peek into that destination—be it marvelling at the Northern Lights or the Great Barrier Reef; you could actually ‘be’ there with your travel partners in the metaverse—while sitting in your living room.

Travel and technology are all about going beyond and seeing the yet unseen. The expanse of self-service technologies has limitless potential. Indeed, technologies such as virtual reality (VR), augmented reality (AR), Artificial Intelligence (AI), and the Internet of Things (IoT) have already started reshaping how we look at travel. Future developments in the coming years will only accentuate this trend further. From no-contact flight boarding, our mobile phones could ensure the correct temperature of rooms and amenities customised according to preferences and health conditions at the time of hotel check-ins.

Technology has had a seminal impact on travel, and its effect will be more visible over the next 20 years, providing people with convenience, safety, and fewer touchpoints. However, we must remember that travelling is, after all, a transaction in experience. We travel for enjoyment, to discover fresh delights and mysteries, to engage with nature, and experience new joys. While technology is rapidly assisting in making that experience more complete and immersive, it will never be able to replace the actual experience of physical travel.

India, ‘the’ destination: Few countries can offer a traveller the highest mountain peaks alongside the vast blue oceans, the densest of forests, or the sandy expanses of a desert. The ancient rock-cut caves of Ajanta-Ellora, the feeling of the raw power of the cascading waterfalls of Jabalpur, the misty Jaintia Hills, the serene and mysterious Andaman Islands or the daunting Himalayas—the moments experienced here are of pure bliss that transcends the boundaries of time and technology. India offers a kaleidoscope of stunning landscapes and enriching cultures that have captivated travellers for centuries. As we mark 100 years of Independence, India needs to fall in love once again with its natural wonders. The vision to establish India as a global tourism hub must be propelled by developing and showcasing the unique and memorable experiences that this nation can offer.

However, despite this natural bounty, India is currently the 22nd most visited nation in the world. To be amongst the Top 10 by 2047, we must focus on showcasing the country’s distinct cultural heritage, preserving its majestic natural beauty, and investing in infrastructure and hospitality services to create an unparalleled experience for travellers.

Sustainability is a collective responsibility: Sustainable travel isn’t a special kind of travel—it is an attitude towards how we travel. If only we could remember that the place we visit is someone’s home, we should be able to alter many of our daily practices to be more sustainable and help those destinations be much better prepared to serve future generations. Even small decisions like carrying a water bottle or switching off the AC can have a far-reaching impact.

As we wade into the future in a world aggressively coping with the impact of climate change, one must remember that tourism has the capability to be a driver of inclusive development. Globally, airlines are already opting for innovative biofuels made from processed, used cooking oil and exploring other options such as solar power. Steps such as these help reduce the environmental impact of air travel and bring us closer to a world of clean, renewable energy.

However, no single organisation or government can create a sustainable future alone—it will take all of us. It is vital for every individual to imbibe an eco-friendly attitude towards the way they travel, by choosing eco-conscious accommodations, travelling during off-peak seasons, minimising waste and spending locally. New-age responsible travellers are making conscious choices globally, giving precedence to clean, green and sustainable places. And this is where every Indian has a role to play—to make our country a dream destination.

Create model destinations across the country: For India to climb the global ladder as a tourism hub, the private sector and the government must provide impetus to developing many sustainable new destinations. The popular tourism hotspots are already facing intense heat and we need to provide room for these over-exploited destinations to become sustainable in the long run. By 2047, India can look at developing 200 model destinations to target travellers worldwide, helping the world experience the unexplored scenic destinations of the country. Such a step will help smaller places to develop—for tourists and locals alike. The burgeoning homestay industry is already offering an opportunity for travellers to experience the most locally unique ways while touring the most beautiful parts of the country. The government must take steps to shape this pillar that exemplifies our ethos of ‘Atithi Devo Bhava’.

India’s increased emphasis on building fast train systems and roads has significantly reduced travel times between cities to manageable single hours. The improved road infrastructure hasn’t just encouraged Indians to travel more within their nation but has also had positive impacts on the auto sector. Interestingly, while international travel has yet to recover fully, domestic leisure travel has crossed pre-pandemic levels. It gives policymakers a direction—our domestic tourism market has gained critical strength and we need to nurture it. In the long run, this will only help build India’s case in international markets.

In order to fully capitalise on the potential of this sector, the government must prioritise it by conferring it with “infrastructure” status and including it in the Concurrent List. This will open up the sector to much-needed investments and support from the government, allowing it to grow rapidly.

The future of tourism in India is full of promise. For the present generation of tourists, technology has already brought a revolution of discoverability and convenience. Technology is all geared to aid our future wanderlusts further, fuelling the inner adventurists to take the road less travelled with just a few mouse clicks or voice commands.

A storied life is, after all, a well-travelled one.

The writer is Founder and Chairman of MakeMyTrip

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Future of Tourism: Is India ready to supply quality talent?

Leaving aside the period of lockdown due to the COVID-19 pandemic, the tourism industry in India has always stood strong and continues to be one of the most trusted drivers of growth for the world economy.

future tourism in india

  • Vipul Solanki --> Vipul Solanki , Director, LivGlobal - Institute of Travel & Tourism ,
  • Updated On Jan 16, 2021 at 11:10 AM IST

India is blessed with its beaches, mountains, lush jungles, monuments, palaces and a long list that offers a vast geographical, cultural and linguistic diversity, and puts the country in a unique position offering immense tourism potential.

Given that everyone enjoys a holiday, the tourism business in India has put together the necessary infrastructure in place to support this. With the economy slowly looking up with restrictions on the sector being eased, the tourism and hospitality industry is slowly looking up as people resume travel taking abundant precaution.

Employment generator

The travel and tourism trade has become a tool that supports employment generation along with human resource development across the sector be it the hotel industry, travel trade or other ancillary support businesses.

Data collated by the World Travel and Tourism Council shows that the Indian tourism and hospitality industryhas been one of the main drivers of growth in the services sector. The tourism industry created 39 million jobs in FY 20 making up for 8 % of all jobs generated in India, which is both a destination for inbound and sends outbound tourists.

By 2028, the World Travel and Tourism Council estimates a two percent per annum rise in jobs within the tourism industry. India, as per the Council’s findings, ranked in at the 10th position from a given 185 countries in terms of the total contribution of the travel and tourism industry in 2019. The report outlining this also pegs the contribution of travel and tourism to our GDP at Rs. 13,68,100 crore or 6.8 % of the total Indian economy.

Emerging Stronger

After coming to a total standstill during the lockdown, the easing of travel norms has ensured that tourism is now slowly picking up. Hotels are filling up inventory and airlines filling up flights to major tourist destinations across the country. Today, the tourism industry is in need of a skilled workforce, like never before. The industry has battled an unprecedented crisis and is now looking at emerging stronger in a post-pandemic world. This requires stakeholders to reskill their workforces as the constant supply of skilled workforce alone will let the industry maintain quality in terms of products and services that it offers.

A skilled workforce will help the industry emerge stronger and be back on its feet quicker. Enhancing proficiency with digital, cognitive or reasoning and resilience skill-sets to face challenges, will aid the vision of playing a catalytic role in promoting the cause of tourism in projecting and promoting it as a mainstream industry.

Supplying Talent: Is India Ready?

India has a rich talent pool, but there is a need to nurture the existing and develop the new ones. Now is an opportune time for skill development in the tourism and hospitality industry. This skill development among the workforce will help bridge the demand and supply gap while also preparing the sector for any future disruption on account of pandemic or recession. The industry has the potential to provide a livelihood for the best-class talent in the country and the industry’s objective should be to empower the youth by making them relevant. Like all other industries, only the ones who possess talent will be relevant.

Is India Ready? Yes, but there is work to be done. The industry needs to identify and educate employees by differentiating and updating itself through training. From talent in the form of experts on personal wellbeing, creator of content to someone who can tell a story, the digital disruption that the travel and tourism industry is witnessing is only calling for the supply of more talent.

A 2019 report by FICCI states that mobile applications, big data, artificial intelligence, virtual reality and augmented reality will shape the future of the travel industry. There are numerous courses available for new as well as existing talent to learn, upgrade and become available. The future of travel is being reshaped. Not just by the COVID-19 pandemic, but by a digital revolution in travel. Highly creative digital business models have been behind these reshaping exercises. Pursuing a programme in travel and tourism would allow candidates to enhance their skill-sets over a period of time and thus help in creating a much-needed pool of well-trained and professional tourism facilitators.

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The future of Indian eco-tourism

COVID-19 has hit India's nascent green tourist sector hard. Our partner's new research suggests ways to recover sustainable prosperity

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The inherent nature of capital means that it is cheap for the rich and expensive for the poor, hence it is always scarce for SMEs. This scarcity of capital is even more problematic for innovative new sectors such as eco-tourism...

The tourism sector is a vital part of India’s economy and an important source for investment, business, and employment opportunities, contributing about 7% of total GDP in 2019. Tourism also benefits other related sectors like transport, handicrafts, food processing, and others, creating job opportunities, income, and local government revenue.

The vulnerabilities of the tourism sector

But this important sector has been hit hard by COVID-19. Almost 80% of the travel and tourism sector is made up of micro and small enterprises, making them especially vulnerable to disruptions in demand and income.

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In India employment generation from the tourism sector has fallen from 12.75% in 2019 to 8.0% in the current year (Ministry of Tourism, 2020). Moreover, the Indian Himalayan Region, a strong tourist asset of India, is amongst the most fragile ecosystem on earth and thus experiencing increased frequency of extreme events.

The region is responsible for providing water to a large part of the Indian subcontinent and is known for its unique centres of cultural and biological diversity , but is susceptible to population pressure, global climate change, natural hazards, and rapid loss of habitat and genetic diversity. This is an increased risk to the lives and livelihoods of the communities in the region.

The urgent need for today is to utilise our natural resources sustainably with a focus on minimising their depletion and pollution. At the same time, it is important to note that the welfare of human society and is directly linked to the sustainable use of natural resources. Ecotourism thus has gained widespread acceptance in the tourism industry all over the country and mountain tourism has been identified as one of the fastest-growing sectors in the recent past.

Himalayan homestay3

The states of Himachal Pradesh and Uttarakhand have recognised eco-tourism as having the highest potential for the economic development of the region and have initiated different ecotourism activities for livelihood creation as well as conservation and protection of the fragile ecosystem of the Himalayan region. However, Ecotourism is identified as a niche tourism area that is mainly popular amongst adventure/nature/wildlife enthusiasts. Thus, Ecotourism SMEs have faced many challenges.

The challenges mentioned here are based on case studies undertaken by Development Alternatives in Himachal Pradesh and Uttarakhand, which found that the ecotourist sector needs to chalk out a recovery plan incorporating challenges and perspectives of SMEs including rural communities, tour operators, agents, and upcoming responsible tourism startups.

The top 5 challenges faced by ecotourism SMEs

  • Lack of public infrastructure and inadequate marketing support from the government: Making any destination commercially viable requires good public infrastructure and a proper marketing strategy. However, the benefits of development and good marketing are unevenly provided. Himachal Pradesh which falls in Indian Himalayan Region is heavily dependent on tourism as an avenue for livelihood generation as it is blessed with a wide range of magnificent snow-capped mountains. However, the distribution of tourists’ arrival across its 12 districts is highly uneven.
  • Violation of rules and regulations and illegal practices - A huge chunk of homestays and hotels are unregistered, leading to poor management of natural resources, greenwashing of ecotourism-based enterprises, and disputes within the industry. A huge chunk of businesses operate without license, authorization, and skills making it difficult to monitor sustainability criteria. A formal accreditation system for tourism enterprises would enable high-quality operators to succeed and provide quality assurance to customers as well.
  • Poor implementation of Homestay schemes and Credit Guarantee Trust Fund for Micro & Small Enterprises (CGT SME) - Financial institutes are much more likely to lend to large businesses than small ecotourist enterprises. Underdeveloped districts tend to face a finance gap from formal institutes due to low tourist arrival, meaning that locals from underdeveloped districts like Chamba and Mandi tend to migrate to major tourist hubs like Kullu in search of work and income. Major tourist hubs like Kullu-Manali, Mussoorie are now facing the brunt of overexploitation of natural resources and exceeding their actual carrying capacity.
  • The low financial footprint for the tourism sector- Initiatives taken by the government for the tourism sector mostly revolve around developing infrastructure to support tourism in India. The sector also needs backing from the government to support the operational cost of tourism SMEs as well which will ease the process of accessing finance from formal institutes.
  • Insufficient financial aid and limited scope of policy: The Himachal Pradesh Homestay Scheme was launched in 2008 to promote rural tourism and sustainable livelihoods, providing a subsidy of USD 106 to set up a homestay. However, the real cost of setting up a Homestay is much higher, covering basic infrastructure like rooms and toilets, furniture, and decoration. Current schemes must be expanded to include tax reduction for ecologically and culturally responsible businesses, which will enable individuals to invest more in the tourism sector and also develop a less-standardized, culturally rich tourism ecosystem in the country.

Himalayan Tourism Graph1

The way forward

Going digital can go some way towards addressing these problems. Firstly, it is affordable and secondly, it is the fastest way for local communities to connect with the world. Partnering with digital startups and established businesses such as Airbnb and NotOnMap, and using marketing tools such as video tours to offer a firsthand view of the experience being offered to potential customers. To boost other sources of revenue such as rural arts & crafts and food products partnership with e-commerce is highly recommended. This would enable the local entrepreneurs in reaching out to the wider market and advertising the homestays and other tourism services.

The government has taken initiatives to recognize the service sector in the new definition of MSME, removing the distinction between manufacturing and service-based MSMEs (India Today, 2020). With the revised definition of MSMEs, the tourism sector has been recognized as a service sector. It can now avail the same benefits being given to manufacturing businesses for quite a long time.

However, this alone is not sufficient. Government schemes must move beyond incentives for homestay construction and should include schemes for private individual investment into homestays through personal tax benefits. It has been observed on the ground that people are motivated to join the unconventional tourism bandwagon, but structural constraints and vulnerability to failure restrict the entrepreneurial spirit. Currently, the financial footprint of government schemes is very low for SMEs and needs to be more inclusive, thus garnering benefits for the local communities and the tourism sector.

- Tanya Issar , Deputy Manager (Policy and Planning), Development Alternatives

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Bibliography

Economic Times. (2021, May). View: Travel, tour after stepping out again . Retrieved from Economic Times: https://economictimes.indiatim...

India Today. (2020, May 13). New definition of MSMEs and how it is different from earlier . Retrieved from India Today: https://www.indiatoday.in/busi...

Ministry of Micro Small and Medium Enterprises, GoI. (2020). Annual Report 2020-21. Retrieved from msme.gov.in: https://msme.gov.in/sites/defa...

Ministry of Tourism. (2020). Annual Report 2019-2020. New Delhi: GOVERNMENT OF INDIA.

Press Information Bureau, Government of India. (2020). Retrieved from 1. Press Information Bureau, Government of India. (2020). Ministry of Micr https://www.pib.gov.in/PressRe...

State Himachal Pradesh. (2020). Himachal Pradesh Statistical Abstract 2018-2019 Report. Himachal Pradesh: Himachal Pardesh Government. Retrieved September 28, 2021, from https://himachalservices.nic.i...

Tribune India. (2021, January 9). Why Himachal homestays mean business . Retrieved from Tribune India: https://www.tribuneindia.com/n...

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Imposing policy without the engagement of the impacted groups will undermine its implementation.

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The green transition needs resources and rare minerals - so how can we make sure producers of these critical resources are fairly treated?

The TTDI benchmarks and measures “the set of factors and policies that enable the sustainable and resilient development of the T&T sector, which in turn contributes to the development of a country”. The TTDI is a direct evolution of the long-running Travel and Tourism Competitiveness Index (TTCI), with the change reflecting the index’s increased coverage of T&T development concepts, including sustainability and resilience impact on T&T growth and is designed to highlight the sector’s role in broader economic and social development as well as the need for T&T stakeholder collaboration to mitigate the impact of the pandemic, bolster the recovery and deal with future challenges and risks. Some of the most notable framework and methodology differences between the TTCI and TTDI include the additions of new pillars, including Non-Leisure Resources, Socioeconomic Resilience and Conditions, and T&T Demand Pressure and Impact. Please see the Technical notes and methodology. section to learn more about the index and the differences between the TTCI and TTDI.

The World Economic Forum's latest Travel & Tourism Development Index highlights many of these aspects, including the opportunity and need to rebuild the travel and tourism sector for the better by making it more inclusive, sustainable, and resilient. This will unleash its potential to drive future economic and social progress.

Within this context, we asked four business leaders in the sector to reflect on the state of its recovery, lessons learned from the pandemic, and the conditions that are critical for the future success of travel and tourism businesses and destinations.

future tourism in india

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“The way we live and work has changed because of the pandemic and the way we travel has changed as well”

Tony Capuano, CEO, Marriott International

Despite the challenges created by the COVID-19 pandemic, the future looks bright for travel and tourism. Across the globe, people are already getting back on the road. Demand for travel is incredibly resilient and as vaccination rates have risen and restrictions eased, travel has rebounded quickly, often led by leisure.

The way many of us live and work has changed because of the pandemic and the way we travel has changed as well. New categories of travel have emerged. The rise of “bleisure” travel is one example – combining elements of business and leisure travel into a single trip. Newly flexible work arrangements, including the opportunity for many knowledge workers to work remotely, have created opportunities for extended travel, not limited by a Monday to Friday “9 to 5” workweek in the office.

To capitalize on this renewed and growing demand for new travel experiences, industry must join governments and policymakers to ensure that the right conditions are in place to welcome travellers as they prepare to get back on the road again, particularly those who cross international borders. Thus far, much of the recovery has been led by domestic and leisure travel. The incremental recovery of business and international travel, however, will be significant for the broader industry and the millions who make their livelihoods through travel and tourism.

Looking ahead to future challenges to the sector, be they public health conditions, international crises, or climate impacts, global coordination will be the essential component in tackling difficult circumstances head-on. International agreement on common – or at least compatible – standards and decision-making frameworks around global travel is key. Leveraging existing organizations and processes to achieve consensus as challenges emerge will help reduce risk and improve collaboration while keeping borders open.

“The travel and tourism sector will not be able to survive unless it adapts to the virtual market and sustainability conscience travellers”

Shinya Katanozaka, Representative Director, Chairman, ANA Holdings Inc.

At a time when people’s movements are still being restricted by the pandemic, there is a strong, renewed sense that people want to travel and that they want to go places for business and leisure.

In that respect, the biggest change has been in the very concept of “travel.”

A prime example is the rapid expansion of the market for “virtual travel.” This trend has been accelerated not only by advances in digital technologies, but also by the protracted pandemic. The travel and tourism sector will not be able to survive unless it adapts to this new market.

However, this is not as simple as a shift from “real” to “virtual.” Virtual experiences will flow back into a rediscovery of the value of real experiences. And beyond that, to a hunger for real experiences with clearer and more diverse purposes. The hope is that this meeting of virtual and actual will bring balance and synergy the industry.

The pandemic has also seen the emergence of the “sustainability-conscious” traveller, which means that the aviation industry and others are now facing the challenge of adding decarbonization to their value proposition. This trend will force a re-examination of what travel itself should look like and how sustainable practices can be incorporated and communicated. Addressing this challenge will also require stronger collaboration across the entire industry. We believe that this will play an important role in the industry’s revitalization as it recovers from the pandemic.

How is the World Economic Forum promoting sustainable and inclusive mobility systems?

The World Economic Forum’s Platform for Shaping the Future of Mobility works across four industries: aerospace and drones; automotive and new mobility; aviation travel and tourism; and supply chain and transport. It aims to ensure that the future of mobility is safe, clean, and inclusive.

  • Through the Clean Skies for Tomorrow Coalition , more than 100 companies are working together to power global aviation with 10% sustainable aviation fuel by 2030.
  • In collaboration with UNICEF, the Forum developed a charter with leading shipping, airlines and logistics to support COVAX in delivering more than 1 billion COVID-19 vaccines to vulnerable communities worldwide.
  • The Road Freight Zero Project and P4G-Getting to Zero Coalition have led to outcomes demonstrating the rationale, costs and opportunities for accelerating the transition to zero emission freight.
  • The Medicine from the Sky initiative is using drones to deliver vaccines and medicine to remote areas in India, completing over 300 successful trials.
  • The Forum’s Target True Zero initiative is working to accelerate the deployment and scaling of zero emission aviation, leveraging electric and hydrogen flight technologies.
  • In collaboration with the City of Los Angeles, Federal Aviation Administration, and NASA, the Forum developed the Principles of the Urban Sky to help adopt Urban Air Mobility in cities worldwide.
  • The Forum led the development of the Space Sustainability Rating to incentivize and promote a more safe and sustainable approach to space mission management and debris mitigation in orbit.
  • The Circular Cars Initiative is informing the automotive circularity policy agenda, following the endorsement from European Commission and Zero Emission Vehicle Transition Council countries, and is now invited to support China’s policy roadmap.
  • The Moving India network is working with policymakers to advance electric vehicle manufacturing policies, ignite adoption of zero emission road freight vehicles, and finance the transition.
  • The Urban Mobility Scorecards initiative – led by the Forum’s Global New Mobility Coalition – is bringing together mobility operators and cities to benchmark the transition to sustainable urban mobility systems.

Contact us for more information on how to get involved.

“The tourism industry must advocate for better protection of small businesses”

Gilda Perez-Alvarado, Global CEO, JLL Hotels & Hospitality

In the next few years, I think sustainability practices will become more prevalent as travellers become both more aware and interested in what countries, destinations and regions are doing in the sustainability space. Both core environmental pieces, such as water and air, and a general approach to sustainability are going to be important.

Additionally, I think conservation becomes more important in terms of how destinations and countries explain what they are doing, as the importance of climate change and natural resources are going to be critical and become top of mind for travellers.

The second part to this is we may see more interest in outdoor events going forward because it creates that sort of natural social distancing, if you will, or that natural safety piece. Doing outdoor activities such as outdoor dining, hiking and festivals may be a more appealing alternative to overcrowded events and spaces.

A lot of lessons were learned over the last few years, but one of the biggest ones was the importance of small business. As an industry, we must protect small business better. We need to have programmes outlined that successfully help small businesses get through challenging times.

Unfortunately, during the pandemic, many small businesses shut down and may never return. Small businesses are important to the travel and tourism sector because they bring uniqueness to destinations. People don’t travel to visit the same places they could visit at home; they prefer unique experiences that are only offered by specific businesses. If you were to remove all the small businesses from a destination, it would be a very different experience.

“Data shows that the majority of travellers want to explore destinations in a more immersive and experiential way”

Steve Kaufer, Co-Founder & CEO, Tripadvisor

We’re on the verge of a travel renaissance. The pandemic might have interrupted the global travel experience, but people are slowly coming out of the bubble. Businesses need to acknowledge the continued desire to feel safe when travelling. A Tripadvisor survey revealed that three-quarters (76%) of travellers will still make destination choices based on low COVID-19 infection rates.

As such, efforts to showcase how businesses care for travellers - be it by deep cleaning their properties or making items like hand sanitizer readily available - need to be ingrained within tourism operations moving forward.

But travel will also evolve in other ways, and as an industry, we need to be prepared to think digitally, and reimagine our use of physical space.

Hotels will become dynamic meeting places for teams to bond in our new hybrid work style. Lodgings near major corporate headquarters will benefit from an influx of bookings from employees convening for longer periods. They will also make way for the “bleisure” traveller who mixes business trips with leisure. Hotels in unique locales will become feasible workspaces. Employers should prepare for their workers to tag on a few extra days to get some rest and relaxation after on-location company gatherings.

Beyond the pandemic, travellers will also want to explore the world differently, see new places and do new things. Our data reveals that the majority want to explore destinations in a more immersive and experiential way, and to feel more connected to the history and culture. While seeing the top of the Empire State building has been a typical excursion for tourists in New York city, visitors will become more drawn to intimate activities like taking a cooking class in Brooklyn with a family of pizza makers who go back generations. This will undoubtedly be a significant area of growth in the travel and tourism industry.

Governments would be smart to plan as well, and to consider an international playbook that helps prepare us for the next public health crisis, inclusive of universal vaccine passports and policies that get us through borders faster.

Understanding these key trends - the ongoing need to feel safe and the growing desire to travel differently - and planning for the next crisis will be essential for governments, destinations, and tourism businesses to succeed in the efforts to keep the world travelling.

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Development of Tourism in India, Current Landscape, Government Initiatives

Tourism in India holds immense potential as a significant contributor to country's economy, despite facing various challenges. Read this article for Opportunities for Development of Tourism in India.

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Development of Tourism in India

Tourism in India holds immense potential as a significant contributor to the country’s economy, despite facing various challenges. With its rich cultural heritage, diverse landscapes, and historical monuments, India has always been a magnet for travellers from around the globe. However, the development of this sector has been met with both successes and hurdles.

Current Landscape and Economic Impact of Tourism in India

Tourism in India contributes approximately 4.6% to the nation’s GDP, as per the Ministry of Tourism. Despite not being prioritized by the government, the sector plays a vital role in job creation, supporting over 32 million jobs in 2021. The World Travel and Tourism Council reported that in 2021, tourism generated ₹13.2 lakh crore (US$170 billion), accounting for 5.8% of India’s GDP.

However, the COVID-19 pandemic significantly impacted tourism, leading to a decline in foreign tourist arrivals by 44% in 2022 compared to 2019 figures. Nonetheless, India’s domestic tourism market remains robust, with over 1 billion domestic tourist visits recorded in 2012.

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Strengths and Challenges in India’s Tourism Sector

India possesses numerous strengths that bolster its tourism sector. The country’s cultural and natural resources, including historical monuments, scenic landscapes, and diverse wildlife, attract travellers worldwide. Additionally, India’s air transport infrastructure and natural resources are highly regarded globally.

However, the sector also faces several challenges. Infrastructure deficiencies, such as inadequate road networks and outdated facilities, hinder the tourist experience. Moreover, safety concerns, including issues related to women’s safety and petty crime, can deter potential visitors. Additionally, bureaucratic red tape and complex visa procedures have been cited as barriers to tourism growth.

Opportunities for Growth and Development of Tourism in India

Despite the challenges, India’s tourism sector offers ample opportunities for growth and development:

  • Diverse Attractions: From historical monuments and cultural festivals to scenic landscapes and adventure sports, India offers a wide range of tourist attractions. Leveraging these diverse offerings can attract travellers with varied interests and preferences.
  • Cultural Experiences: India’s rich cultural heritage and traditions provide unique experiences for tourists. Promoting cultural tourism, including heritage walks, culinary tours, and traditional art forms, can attract visitors seeking authentic cultural experiences.
  • Medical Tourism: India has emerged as a leading destination for medical tourism, offering high-quality healthcare services at competitive prices. With state-of-the-art hospitals and skilled medical professionals, India attracts patients from around the world for treatments ranging from surgeries to wellness retreats.
  • Rural and Eco-Tourism: There is growing interest in experiential and sustainable tourism experiences, such as rural homestays, wildlife safaris, and initiatives. Encouraging community-based tourism initiatives can benefit rural economies while conserving natural resources.
  • Digital Transformation: Technology plays a crucial role in enhancing the tourism experience, from online booking platforms and virtual tours to digital marketing strategies. Embracing digital innovations can improve accessibility, convenience, and connectivity for travellers.

Government Initiatives to Promote India’s Tourism Sector

The Government of India has taken several initiatives to promote tourism development:

  • Policy Support: The Ministry of Tourism formulates national policies and collaborates with stakeholders to develop and promote tourism. Efforts are underway to simplify regulations, improve infrastructure, and enhance the overall tourism experience.
  • Incredible India Campaign: The Incredible India campaign showcases India’s tourism potential through multimedia campaigns, roadshows, and promotional events. It highlights the country’s cultural diversity, natural beauty, and hospitality to attract international travellers.
  • Niche Tourism Promotion: The government is focusing on promoting niche tourism products such as rural, cruise, medical, and eco-tourism. Specialized marketing campaigns and infrastructure development initiatives are aimed at tapping into niche markets and diversifying the tourism portfolio.
  • Public-Private Partnerships: Collaborations between the government, private sector, and local communities are essential for tourism development. Public-private partnerships facilitate investment, infrastructure development, and skill enhancement in the tourism sector.

Future Outlook For Tourism Development in India

Despite the challenges posed by the pandemic and other systemic issues, the outlook for tourism in India remains optimistic. With concerted efforts from the government, private sector, and other stakeholders, the sector is poised for growth. Forecasts suggest that tourism could contribute 7.2% of India’s GDP by 2031, underscoring its potential as a key driver of economic development.

In conclusion, tourism development in India presents challenges and opportunities. By addressing infrastructure deficiencies, promoting niche tourism products, and prioritizing safety and security, India can unlock the full potential of its tourism sector and emerge as a premier global destination for travellers.

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Development of Tourism in India FAQs

What is the current development of tourism in india.

Today tourism is the largest service industry in India, with a contribution of 6.23% to the national GDP and providing 8.78% of the total employment.

What is the role of tourism in development?

In developing countries, tourism development has been used as an important strategy for increasing economic growth, alleviating poverty, creating jobs, and improving food security.

What is the importance of tourism in India?

Tourism in India has grown substantially. It promotes National Integration and provides support to local handicrafts and cultural pursuits.

India's GDP Growth Rate 2024

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Future of Tourism in Asia pp 279–294 Cite as

Sustainable Transport and Mobility for Future Tourism: A Futuristic Outlook for India

  • Sharad Kumar Kulshreshtha 3  
  • First Online: 01 January 2022

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The purpose of this chapter is to focus on sustainable transport mobility in future tourism perspective. This chapter highlights India’s futuristic views, commitments, and willingness by concentrating and enacting regulatory framework for the implementation of sustainable and green mobility. Simultaneously, this chapter finds that promoting innovations and the best mobility practice in the transport operations system can help. Focus on value addition, enhanced responsible travel mobility, comfort with affordable luxury, and devices’ best practices will support future tourism mobility.

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Kulshreshtha, S.K. (2021). Sustainable Transport and Mobility for Future Tourism: A Futuristic Outlook for India. In: Sharma, A., Hassan, A. (eds) Future of Tourism in Asia. Springer, Singapore. https://doi.org/10.1007/978-981-16-1669-3_17

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The future of tourism: Bridging the labor gap, enhancing customer experience

As travel resumes and builds momentum, it’s becoming clear that tourism is resilient—there is an enduring desire to travel. Against all odds, international tourism rebounded in 2022: visitor numbers to Europe and the Middle East climbed to around 80 percent of 2019 levels, and the Americas recovered about 65 percent of prepandemic visitors 1 “Tourism set to return to pre-pandemic levels in some regions in 2023,” United Nations World Tourism Organization (UNWTO), January 17, 2023. —a number made more significant because it was reached without travelers from China, which had the world’s largest outbound travel market before the pandemic. 2 “ Outlook for China tourism 2023: Light at the end of the tunnel ,” McKinsey, May 9, 2023.

Recovery and growth are likely to continue. According to estimates from the World Tourism Organization (UNWTO) for 2023, international tourist arrivals could reach 80 to 95 percent of prepandemic levels depending on the extent of the economic slowdown, travel recovery in Asia–Pacific, and geopolitical tensions, among other factors. 3 “Tourism set to return to pre-pandemic levels in some regions in 2023,” United Nations World Tourism Organization (UNWTO), January 17, 2023. Similarly, the World Travel & Tourism Council (WTTC) forecasts that by the end of 2023, nearly half of the 185 countries in which the organization conducts research will have either recovered to prepandemic levels or be within 95 percent of full recovery. 4 “Global travel and tourism catapults into 2023 says WTTC,” World Travel & Tourism Council (WTTC), April 26, 2023.

Longer-term forecasts also point to optimism for the decade ahead. Travel and tourism GDP is predicted to grow, on average, at 5.8 percent a year between 2022 and 2032, outpacing the growth of the overall economy at an expected 2.7 percent a year. 5 Travel & Tourism economic impact 2022 , WTTC, August 2022.

So, is it all systems go for travel and tourism? Not really. The industry continues to face a prolonged and widespread labor shortage. After losing 62 million travel and tourism jobs in 2020, labor supply and demand remain out of balance. 6 “WTTC research reveals Travel & Tourism’s slow recovery is hitting jobs and growth worldwide,” World Travel & Tourism Council, October 6, 2021. Today, in the European Union, 11 percent of tourism jobs are likely to go unfilled; in the United States, that figure is 7 percent. 7 Travel & Tourism economic impact 2022 : Staff shortages, WTTC, August 2022.

There has been an exodus of tourism staff, particularly from customer-facing roles, to other sectors, and there is no sign that the industry will be able to bring all these people back. 8 Travel & Tourism economic impact 2022 : Staff shortages, WTTC, August 2022. Hotels, restaurants, cruises, airports, and airlines face staff shortages that can translate into operational, reputational, and financial difficulties. If unaddressed, these shortages may constrain the industry’s growth trajectory.

The current labor shortage may have its roots in factors related to the nature of work in the industry. Chronic workplace challenges, coupled with the effects of COVID-19, have culminated in an industry struggling to rebuild its workforce. Generally, tourism-related jobs are largely informal, partly due to high seasonality and weak regulation. And conditions such as excessively long working hours, low wages, a high turnover rate, and a lack of social protection tend to be most pronounced in an informal economy. Additionally, shift work, night work, and temporary or part-time employment are common in tourism.

The industry may need to revisit some fundamentals to build a far more sustainable future: either make the industry more attractive to talent (and put conditions in place to retain staff for longer periods) or improve products, services, and processes so that they complement existing staffing needs or solve existing pain points.

One solution could be to build a workforce with the mix of digital and interpersonal skills needed to keep up with travelers’ fast-changing requirements. The industry could make the most of available technology to provide customers with a digitally enhanced experience, resolve staff shortages, and improve working conditions.

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The pace of technological change has redefined customer expectations. Technology-driven services are often at customers’ fingertips, with no queues or waiting times. By contrast, the airport and airline disruption widely reported in the press over the summer of 2022 points to customers not receiving this same level of digital innovation when traveling.

Imagine the following travel experience: it’s 2035 and you start your long-awaited honeymoon to a tropical island. A virtual tour operator and a destination travel specialist booked your trip for you; you connected via videoconference to make your plans. Your itinerary was chosen with the support of generative AI , which analyzed your preferences, recommended personalized travel packages, and made real-time adjustments based on your feedback.

Before leaving home, you check in online and QR code your luggage. You travel to the airport by self-driving cab. After dropping off your luggage at the self-service counter, you pass through security and the biometric check. You access the premier lounge with the QR code on the airline’s loyalty card and help yourself to a glass of wine and a sandwich. After your flight, a prebooked, self-driving cab takes you to the resort. No need to check in—that was completed online ahead of time (including picking your room and making sure that the hotel’s virtual concierge arranged for red roses and a bottle of champagne to be delivered).

While your luggage is brought to the room by a baggage robot, your personal digital concierge presents the honeymoon itinerary with all the requested bookings. For the romantic dinner on the first night, you order your food via the restaurant app on the table and settle the bill likewise. So far, you’ve had very little human interaction. But at dinner, the sommelier chats with you in person about the wine. The next day, your sightseeing is made easier by the hotel app and digital guide—and you don’t get lost! With the aid of holographic technology, the virtual tour guide brings historical figures to life and takes your sightseeing experience to a whole new level. Then, as arranged, a local citizen meets you and takes you to their home to enjoy a local family dinner. The trip is seamless, there are no holdups or snags.

This scenario features less human interaction than a traditional trip—but it flows smoothly due to the underlying technology. The human interactions that do take place are authentic, meaningful, and add a special touch to the experience. This may be a far-fetched example, but the essence of the scenario is clear: use technology to ease typical travel pain points such as queues, misunderstandings, or misinformation, and elevate the quality of human interaction.

Travel with less human interaction may be considered a disruptive idea, as many travelers rely on and enjoy the human connection, the “service with a smile.” This will always be the case, but perhaps the time is right to think about bringing a digital experience into the mix. The industry may not need to depend exclusively on human beings to serve its customers. Perhaps the future of travel is physical, but digitally enhanced (and with a smile!).

Digital solutions are on the rise and can help bridge the labor gap

Digital innovation is improving customer experience across multiple industries. Car-sharing apps have overcome service-counter waiting times and endless paperwork that travelers traditionally had to cope with when renting a car. The same applies to time-consuming hotel check-in, check-out, and payment processes that can annoy weary customers. These pain points can be removed. For instance, in China, the Huazhu Hotels Group installed self-check-in kiosks that enable guests to check in or out in under 30 seconds. 9 “Huazhu Group targets lifestyle market opportunities,” ChinaTravelNews, May 27, 2021.

Technology meets hospitality

In 2019, Alibaba opened its FlyZoo Hotel in Huangzhou, described as a “290-room ultra-modern boutique, where technology meets hospitality.” 1 “Chinese e-commerce giant Alibaba has a hotel run almost entirely by robots that can serve food and fetch toiletries—take a look inside,” Business Insider, October 21, 2019; “FlyZoo Hotel: The hotel of the future or just more technology hype?,” Hotel Technology News, March 2019. The hotel was the first of its kind that instead of relying on traditional check-in and key card processes, allowed guests to manage reservations and make payments entirely from a mobile app, to check-in using self-service kiosks, and enter their rooms using facial-recognition technology.

The hotel is run almost entirely by robots that serve food and fetch toiletries and other sundries as needed. Each guest room has a voice-activated smart assistant to help guests with a variety of tasks, from adjusting the temperature, lights, curtains, and the TV to playing music and answering simple questions about the hotel and surroundings.

The hotel was developed by the company’s online travel platform, Fliggy, in tandem with Alibaba’s AI Labs and Alibaba Cloud technology with the goal of “leveraging cutting-edge tech to help transform the hospitality industry, one that keeps the sector current with the digital era we’re living in,” according to the company.

Adoption of some digitally enhanced services was accelerated during the pandemic in the quest for safer, contactless solutions. During the Winter Olympics in Beijing, a restaurant designed to keep physical contact to a minimum used a track system on the ceiling to deliver meals directly from the kitchen to the table. 10 “This Beijing Winter Games restaurant uses ceiling-based tracks,” Trendhunter, January 26, 2022. Customers around the world have become familiar with restaurants using apps to display menus, take orders, and accept payment, as well as hotels using robots to deliver luggage and room service (see sidebar “Technology meets hospitality”). Similarly, theme parks, cinemas, stadiums, and concert halls are deploying digital solutions such as facial recognition to optimize entrance control. Shanghai Disneyland, for example, offers annual pass holders the option to choose facial recognition to facilitate park entry. 11 “Facial recognition park entry,” Shanghai Disney Resort website.

Automation and digitization can also free up staff from attending to repetitive functions that could be handled more efficiently via an app and instead reserve the human touch for roles where staff can add the most value. For instance, technology can help customer-facing staff to provide a more personalized service. By accessing data analytics, frontline staff can have guests’ details and preferences at their fingertips. A trainee can become an experienced concierge in a short time, with the help of technology.

Apps and in-room tech: Unused market potential

According to Skift Research calculations, total revenue generated by guest apps and in-room technology in 2019 was approximately $293 million, including proprietary apps by hotel brands as well as third-party vendors. 1 “Hotel tech benchmark: Guest-facing technology 2022,” Skift Research, November 2022. The relatively low market penetration rate of this kind of tech points to around $2.4 billion in untapped revenue potential (exhibit).

Even though guest-facing technology is available—the kind that can facilitate contactless interactions and offer travelers convenience and personalized service—the industry is only beginning to explore its potential. A report by Skift Research shows that the hotel industry, in particular, has not tapped into tech’s potential. Only 11 percent of hotels and 25 percent of hotel rooms worldwide are supported by a hotel app or use in-room technology, and only 3 percent of hotels offer keyless entry. 12 “Hotel tech benchmark: Guest-facing technology 2022,” Skift Research, November 2022. Of the five types of technology examined (guest apps and in-room tech; virtual concierge; guest messaging and chatbots; digital check-in and kiosks; and keyless entry), all have relatively low market-penetration rates (see sidebar “Apps and in-room tech: Unused market potential”).

While apps, digitization, and new technology may be the answer to offering better customer experience, there is also the possibility that tourism may face competition from technological advances, particularly virtual experiences. Museums, attractions, and historical sites can be made interactive and, in some cases, more lifelike, through AR/VR technology that can enhance the physical travel experience by reconstructing historical places or events.

Up until now, tourism, arguably, was one of a few sectors that could not easily be replaced by tech. It was not possible to replicate the physical experience of traveling to another place. With the emerging metaverse , this might change. Travelers could potentially enjoy an event or experience from their sofa without any logistical snags, and without the commitment to traveling to another country for any length of time. For example, Google offers virtual tours of the Pyramids of Meroë in Sudan via an immersive online experience available in a range of languages. 13 Mariam Khaled Dabboussi, “Step into the Meroë pyramids with Google,” Google, May 17, 2022. And a crypto banking group, The BCB Group, has created a metaverse city that includes representations of some of the most visited destinations in the world, such as the Great Wall of China and the Statue of Liberty. According to BCB, the total cost of flights, transfers, and entry for all these landmarks would come to $7,600—while a virtual trip would cost just over $2. 14 “What impact can the Metaverse have on the travel industry?,” Middle East Economy, July 29, 2022.

The metaverse holds potential for business travel, too—the meeting, incentives, conferences, and exhibitions (MICE) sector in particular. Participants could take part in activities in the same immersive space while connecting from anywhere, dramatically reducing travel, venue, catering, and other costs. 15 “ Tourism in the metaverse: Can travel go virtual? ,” McKinsey, May 4, 2023.

The allure and convenience of such digital experiences make offering seamless, customer-centric travel and tourism in the real world all the more pressing.

Hotel service bell on a table white glass and simulation hotel background. Concept hotel, travel, room - stock photo

Three innovations to solve hotel staffing shortages

Is the future contactless.

Given the advances in technology, and the many digital innovations and applications that already exist, there is potential for businesses across the travel and tourism spectrum to cope with labor shortages while improving customer experience. Process automation and digitization can also add to process efficiency. Taken together, a combination of outsourcing, remote work, and digital solutions can help to retain existing staff and reduce dependency on roles that employers are struggling to fill (exhibit).

Depending on the customer service approach and direct contact need, we estimate that the travel and tourism industry would be able to cope with a structural labor shortage of around 10 to 15 percent in the long run by operating more flexibly and increasing digital and automated efficiency—while offering the remaining staff an improved total work package.

Outsourcing and remote work could also help resolve the labor shortage

While COVID-19 pushed organizations in a wide variety of sectors to embrace remote work, there are many hospitality roles that rely on direct physical services that cannot be performed remotely, such as laundry, cleaning, maintenance, and facility management. If faced with staff shortages, these roles could be outsourced to third-party professional service providers, and existing staff could be reskilled to take up new positions.

In McKinsey’s experience, the total service cost of this type of work in a typical hotel can make up 10 percent of total operating costs. Most often, these roles are not guest facing. A professional and digital-based solution might become an integrated part of a third-party service for hotels looking to outsource this type of work.

One of the lessons learned in the aftermath of COVID-19 is that many tourism employees moved to similar positions in other sectors because they were disillusioned by working conditions in the industry . Specialist multisector companies have been able to shuffle their staff away from tourism to other sectors that offer steady employment or more regular working hours compared with the long hours and seasonal nature of work in tourism.

The remaining travel and tourism staff may be looking for more flexibility or the option to work from home. This can be an effective solution for retaining employees. For example, a travel agent with specific destination expertise could work from home or be consulted on an needs basis.

In instances where remote work or outsourcing is not viable, there are other solutions that the hospitality industry can explore to improve operational effectiveness as well as employee satisfaction. A more agile staffing model  can better match available labor with peaks and troughs in daily, or even hourly, demand. This could involve combining similar roles or cross-training staff so that they can switch roles. Redesigned roles could potentially improve employee satisfaction by empowering staff to explore new career paths within the hotel’s operations. Combined roles build skills across disciplines—for example, supporting a housekeeper to train and become proficient in other maintenance areas, or a front-desk associate to build managerial skills.

Where management or ownership is shared across properties, roles could be staffed to cover a network of sites, rather than individual hotels. By applying a combination of these approaches, hotels could reduce the number of staff hours needed to keep operations running at the same standard. 16 “ Three innovations to solve hotel staffing shortages ,” McKinsey, April 3, 2023.

Taken together, operational adjustments combined with greater use of technology could provide the tourism industry with a way of overcoming staffing challenges and giving customers the seamless digitally enhanced experiences they expect in other aspects of daily life.

In an industry facing a labor shortage, there are opportunities for tech innovations that can help travel and tourism businesses do more with less, while ensuring that remaining staff are engaged and motivated to stay in the industry. For travelers, this could mean fewer friendly faces, but more meaningful experiences and interactions.

Urs Binggeli is a senior expert in McKinsey’s Zurich office, Zi Chen is a capabilities and insights specialist in the Shanghai office, Steffen Köpke is a capabilities and insights expert in the Düsseldorf office, and Jackey Yu is a partner in the Hong Kong office.

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Cultural Tourism in India

Last updated on October 3, 2023 by ClearIAS Team

Cultural tourism in India

What is Cultural tourism? Why Cultural tourism is significant in India? What is being done to promote cultural tourism in India? Read further to know more

India has a wide variety of attractions that showcase its extensive cultural heritage. India attracts tourists from all over the world because of its abundance of spectacular heritage monuments.

As a result of cultural tourism in India, people have visited historic temples, regal palaces, scenic beaches, and attractive hills.

Table of Contents

Present scenario of the tourism sector in India

With 1.52 million foreign visitors anticipated in 2021, India is one of the top tourism destinations in the globe. India’s foreign exchange revenues increased by roughly $8.8 billion as a result of this. There were also about 680 million domestic travellers.

India is a much-liked tourist destination thanks in large part to its distinct culture, history, and position as one of the world’s oldest civilizations, as well as its plethora of breathtaking natural attractions. As a result, there are 40 UNESCO world heritage sites (32 cultural, 7 natural & 1 mixed). With towns, forts, tombs, tunnels, rock shelters, and churches, India has a lot to offer tourists.

What is Cultural tourism?

Cultural tourism is a kind of tourism that enables visitors to take part in local cultural celebrations like festivals and traditions. The traveller can thus have genuine cultural contact with the people.

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Furthermore, because cultural tourism is a significant development engine, it enables local societies to embrace their culture. Communities, therefore, make a point of praising and supporting their culture since it sets them apart from other communities.

As nations recognise the value of cultural tourism and how it can boost local economies, they are focusing on developing cities and villages that will captivate tourists from across the world to experience and observe the culture in a way that has never been possible before.

Why Cultural tourism is significant in India?

  • Tourists travel to India to experience it for themselves because of the country’s well-known rich cultural legacy and mysticism.
  • Some of the most important civilizations and faiths in the world have their roots in India and were nurtured there. India is a popular travel destination because of its numerous World Heritage Sites and unparalleled cultural vibrancy.
  • Since time immemorial, India has been regarded as the land of ancient history, legacy, and culture, which is the main reason for its current stratospheric ascent in the tourism sector.
  • Over the years, India has had numerous kings, and each of them had an impact on Indian culture. Different cultures have left their mark on dance, music, celebrations, architecture, traditional customs, food, and languages.
  • The richness and diversity of India’s heritage and culture can be attributed to the influence of all these different cultures. This cultural wealth helps to project India as the top destination for cultural tourism, boosting that industry in India.
  • To promote cultural tourism in India, the Indian government established the Ministry of Tourism and Culture. The ministry recently launched the “Incredible India!” campaign, which has contributed to the expansion of India’s cultural tourism industry.

Various sites of cultural tourism centres in India

India’s diversity is a result of the country’s mixture of religious and cultural traditions. The nation is home to a large number of world historic monuments that have an enticing influence and have long drawn visitors from around the world. We would be delighted to familiarise ourselves with the many customs and civilizations that make up India’s cultural heritage.

The Pushkar fair (Rajasthan), Taj Mahotsav (Uttar Pradesh), and Suraj Kund mela are just a few of the fairs and festivals that travellers can attend in India (Haryana). sites include the Taj Mahal (Uttar Pradesh), the Hawa Mahal (Uttar Pradesh), Hampi (Karnataka), the Ajanta & Ellora caves (Maharashtra), and Mahabalipuram (Tamil Nadu) (Rajasthan).

Rajasthan is the most popular state in India for cultural tourism among the several states. Rajasthan is known for having a rich cultural legacy, which is the reason behind this. The state is well known for its numerous exquisite palaces and forts that highlight Rajasthan’s rich cultural heritage. Rajasthan’s rich cultural legacy is also reflected in the numerous folk songs and music. Rajasthan has many festivals and fairs, including the camel festival, the Marwar festival, and the Pushkar festival. All of these draw a lot of people to Rajasthan since they allow them to experience the state’s vibrant culture.

Tamil Nadu is renowned for cultural tourism in India as well because it exhibits Dravidian customs and culture. Its numerous temples reflect India’s rich cultural heritage. Numerous tourist attractions in Uttar Pradesh attest to the nation’s rich cultural heritage. The Taj Mahal in Agra is the most well-known structure. Many tourists also go to Uttar Pradesh cities like Varanasi, Allahabad, Vrindavan, and Ayodhya because they capture exquisite scenes from India.

In India, Uttaranchal is renowned for its cultural tourism industry. The Himalayas, known as the “abode of the Gods,” are located in this state. The Kumaon and Garhwal regions of the state are home to numerous historic temples.

Government initiatives to boost India’s cultural tourism

Some of the government initiatives to boost cultural tourism in India are:

PRASHAD Scheme

  • The Ministry of Tourism introduced the “National Mission on Pilgrimage Rejuvenation and Spiritual Augmentation Drive (PRASAD)” in 2014–15 with the goal of holistically developing recognised pilgrimage places.
  • In October 2017, the program’s name, which had previously been PRASAD, was changed to “National Mission on Pilgrimage Rejuvenation and Spiritual Heritage Augmentation Drive (PRASHAD)”.
  • The respective State/Union Territory Government shall implement the initiatives listed under this scheme through the designated agencies.
  • Under its provisions, the Ministry of Tourism offers State Governments Central Financial Assistance (CFA) for boosting tourism at predetermined locations.
  • The Central Government will contribute 100% of the funds needed for components covered by public funding under this programme.
  • It also tries to incorporate corporate social responsibility (CSR) and public-private partnerships (PPP) for the project’s increased sustainability.

HRIDAY scheme

  • The National Heritage City Development and Augmentation Yojana, an HRIDAY programme, was introduced on January 21, 2015, by the Ministry of Housing and Urban Affairs.
  • The goal of this programme is to protect and promote the nation’s rich cultural heritage. The HRIDAY programme seeks to preserve cultural assets while also promoting urban planning and historic cities’ economic development.
  • The National Heritage City Development and Augmentation Yojana places a strong emphasis on the heritage cities’ accessibility, security, safety, way of life, cleanliness, and quick service delivery.
  • Buddhist Tourism Circuit
  • The Buddhist circuit is a route that follows in the footsteps of the Buddha from Lumbini in Nepal where he was born, through Bihar in India where he attained enlightenment, to Sarnath and Kushinagar in Uttar Pradesh in India, where he gave his first teachings and his final resting place.
  • Kushinagar is the centre of the Buddhist circuit, which consists of pilgrimage sites at Lumbini, Sarnath, and Gaya.

Palace on Wheels

  • A luxurious tourist train is called The Palace on Wheels. To promote tourism in Rajasthan, it was started by the Indian Railways in collaboration with the Rajasthan Tourism Development Corporation. The name has since changed to Heritage Palace on Wheels.
  • In August 2009, the train service underwent renovations and was reopened with new furnishings, itineraries, and menus.
  • The idea for the Palace on Wheels came from the historical royal significance of the coaches, which were designed to serve as the private trains for the former kings of Rajputana, Baroda, the Nizam of Hyderabad, and primarily the Viceroy of British India.
  • Each saloon showcases the state’s cultural character through the use of furnishings, handicrafts, paintings, and other decorations. The interior of the train was designed by Rashmi Gupta, an architect from Jaipur.

What is being done to promote cultural tourism in India?

The tourist industry has been growing as a result of numerous causes. Let’s look at them now:

Hospitality and food

  • The Indian hospitality industry is a major contributor to this expansion. The public and commercial hospitality sectors have developed adequate resorts and hotels that offer excellent conventional and delectable options to tourists to accommodate and feed them.
  • Additionally, eating has given visitors to India another reason to go. This nation provides a wide variety of culinary delicacies that are practically unmatched.

Activities and events

  • Indian Council for Cultural Relations (ICCR) and MCT (Ministry of Culture & Tourism) have worked together to promote Indian culture throughout the world. To accomplish this, several Indian Cultural Centers on both the national and international levels organise a variety of programmes and events, including yoga coaching, music, dance, and language classes in Hindi and Sanskrit.
  • To promote the culture and variety of the nation, there are various activities like festival celebrations and art exhibitions. Through a Global Engagement Scheme, the Ministry of Culture also promotes Indian culture abroad. In this programme, Indian festivals are promoted and various cultural organisations abroad receive financial and infrastructural assistance.

Creation of world-class tourism infrastructure

  • The Swadesh Darshan programme , which was introduced by the Indian Tourism Ministry, has been another step done by the Indian government. It aided in the creation of theme-based circuits that cater to both mainstream tourist and specialist markets.
  • Under this programme, world-class infrastructure has been built to promote Indian culture and history. 27 projects totalling 2261.50 crores have been approved for 21 states and Union Territories since 2015.

Generation of tourism markets abroad

  • Through a marketing strategy and integrated campaigns using international media, the Indian Tourism Ministry has been pushing India as a top travel destination.
  • Since October 2021, the top 20 source markets abroad have seen all of these promotional activities carried out by the synergized combination of all the tourism offices abroad.
  • For instance, proposals for organising events with themes like Spirit of Gujarat in nations with a Gujarati Diaspora have been sent to the Indian government. Gujarat’s culture and heritage will be the main focus of this event.
  • Azadi Ka Amrit Mahotsav is another festival with a distinct subject that would be promoted on Independence Day and Republic Day of India. It would foster a sense of pride in one’s country and emphasise how the people contributed significantly to India’s independence.
  • Another instance of this project is the International Buddhist Conclave, which takes place every two years. This gathering celebrates Buddhist heritage .

Additional initiatives are taken by the Government of India

  • Issuing the Tourist e-Visa to a chosen few nations is another effective government measure that would help India’s tourism grow. Teams have been chosen by the Indian government to take part in significant travel shows and international tourism expos. Several roadshows have also been held to advertise India as a tourist destination.
  • In addition to all these activities, the government is also setting up training courses and workshops to attract qualified people to this profession. Here, providing a better experience is the goal.

Easy setup of tourism businesses

  • The Indian Ministry of Tourism has made conducting business easier and assisted in establishing Web-based Delivery Systems for the general population. To make the process of submitting business applications for government approval transparent, it recognises the Trade and Travel Service Providers and aids hotels and resorts in classifying under a single directory. With effect from January 2016, this was done online along with the integration of payment gateways.

Development of a mobile app

  • The Indian Tourism Ministry introduced the Swachh Paryatan mobile application in February 2016. This enables citizens to report any problems with sanitation and hygienic conditions at different national tourist attractions.

Scaling greater heights

  • The government’s measures will be essential moving ahead to build a sustainable system that will attract new participants to the cultural tourism sector while bolstering the performance of the current ones.
  • However, there is still much to learn about the enormous potential of India’s cultural tourism sector. If properly developed, this industry can increase its GDP contribution to India and increase employment possibilities there. To do this, it is necessary to stimulate related industries including transportation, infrastructure, lodging, and hospitality.

The government is paying attention to India’s expanding cultural tourism industry and taking the necessary steps to support it in maintaining this development. The industry, however, still has a lot of unrealized potentials. If appropriately utilised, this can increase the industry’s contribution to India’s GDP and provide job possibilities there.

By bringing revenue to historic sites, ruins and mausoleums, tourism has the potential to enhance and safeguard heritage and culture.

Related Posts

  • Riverine-Based Religious Tourism Circuit
  • Tourism Sector

Article written by Aseem Muhammed

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future tourism in india

Tourism Future

Every year, travel trends come and go

future tourism in india

Every year, travel trends come and go, but 2022 is setting itself up to be one of the most important years in tourism history. As the globe progressively recovers from COVID-19 and boundaries reopen, we expect travel to look a bit different than it did before the pandemic. Although no one knows what will happen in the future, one thing is certain: we will not be able to travel as freely as we used to, at least in the near future. Your role as a tour operator in this quickly changing business is critical as the tourism industry enters the next chapter. Government restrictions, health awareness, and the long-term attitude of a worldwide pandemic will all have an impact on how your business operates. However, this presents an amazing chance to adapt and develop, as well as the possibility that travelers will be ready to pay more to decrease their COVID-19 exposure.

Exploring a congested town before COVID-19 would have been thrilling and exciting. Wandering through lively markets, eating at a café packed with locals, and seeing tourist destinations were the elements of a good vacation. Unfortunately, what was once a source of wonderful trip memories is now a cause of worry and anxiety for many.

Travelers in a post-COVID-19 world will be considerably more aware to visit locations that make it simple to maintain social distancing strategies. Tour operators will need to get creative in order to design itineraries that avoid public transportation and overcrowded tourist destinations, since their clients would expect a more strategic approach to tour design. This might be in the shape of itineraries that focus on more isolated regions, or it could be the rising popularity of hobbies like birding tours and bicycling tours, because there travelers have less possibilities to interact with others.

In a post COVID-19 world, being connected while traveling will be more important than ever. People may no longer simply go "out of," as there is now an essential necessity to keep aware and up to date on the current travel restrictions. Tour operators who can deliver thorough online and offline itineraries to their customers will be top of mind for those who want to stay updated. We've all seen how rapidly things can change when it comes to COVID-19, so future travelers will probably want to know that their expert tour operator will be ready to provide trustworthy advice at any time while they're in-country.

In the current scenario, the tourist sector is growing, and the job of travel operators has grown more responsible than earlier. During this pandemic, strict governmental rules, health knowledge, and social contact will have long-term behavioral effects. Indeed, all of this will result in a change in the way travel companies continue to do business. All of this will provide a fresh and exciting chance to adopt and develop. People will also be prepared to pay extra to reduce their contact with the virus. As more visa applications are submitted online, eVisas are becoming a more popular choice for immigration agencies. This online approach makes travel more convenient and secure.

Tourism plays a major contribution to the promotion of national integrity and international understanding. The most essential advantage of tourism is that it provides individuals with a sense of comfort and relaxation when they are tired and exhausted from their busy schedules and the hustle-bustle of city life. It is a friendly gateway for travelers.

Traveling, as easy as it could feel, may have a massive effect on one's life in a variety of ways. Many people have learned a lot from this simple phenomenon, and they have expressed their ideas using inspiring travel quotes, quotes that genuinely give others an idea of their experience and explain how life-altering a simple journey can be. When planning a journey, keep in mind that it is not the destination that is important, it is actually the art of travel. Focus on the trip rather than the goal, as Robert Louis Stevenson said, "For my part, I travel not to go anywhere, but just to go. I travel for travel's sake. The great affair is to move," this statement expresses so very much about the enjoyment of travel and how motivational this can be.

India has a large travel and tourism market, with many individuals interested in both. Cruises, adventure, medical, wellness, sports, MICE, eco-tourism, film, rural, and religious tourism are just a few of the specialized tourist commodities. India has been recognized as a spiritual tourist destination for visitors both inside and outside the country. Mr. Narendra Modi, India's Prime Minister, delivered an Independence Day speech from the Red Fort, he encouraged tourists to visit 15 Indian cities and towns by 2022 in order to boost tourism. People travel all around the world for holidays and India ranked 34th.

According to World Travel & Tourism Council's (WTTC) new report, India's travel and tourism sector ranks seventh in the world in terms of its total contribution to the country's GDP. Work in this field may be extremely interesting and adventurous, as well as well-paying. According to research issued by the World Travel and Tourism Council (WTTC), tourism might add extra Rs. 8,50,000 crores to India's GDP by 2022.

No More Crowded Tourist Areas

Visiting busy tourist destinations was a massive event of the trip. All of the fun and pleasure that was once a source of Holiday memories has now vanished. People have grown more careful, and new situations require social distance. The situation is improving, but visitors will prefer to visit regions where it is simple to maintain social distance. Tour operators will have to come up with new ideas in order to create trips that avoid public transportation and busy tourist spots. Online travel planners that specialize in designing group trips may consider how to shift their company in order to function securely and profitably in this new world. One r possibility is to continue offering group travel, but only to groups that already know and trust one other and interact on a regular basis. All travelers will welcome such activities by tour operators.

Destination Popularity May Change

In the future, the popularity of a destination may be influenced by how successfully that country or region controls the Corona Virus. The protections in place, as well as how the first epidemic was managed, can convince visitors that they would be safe when visiting a specific nation or location. This may, however, result in the disappearance of hotspots that were popular previous to the pandemic due to the crisis and lack of tourists. As a travel designer, it will be important to have a number of spots saved up that you can offer your customers.

Internet and Artificial Intelligence

This is one of the most interesting and promising travel technology concepts. It includes device connection over the internet. As a result, devices may send and receive data via sensors. Such devices are already playing an important part in the travel and tourist business, and their use will spread further.

For example, in hotel rooms, these technology devices may be placed, linked to everything from the lighting to the TV and the air conditioning system, allowing all of this to be managed from a Smartphone. Robots will meet tourists at the airport or in front of hotels in the future. Chatbots will be used to provide customer support. Chatbots powered by AI is becoming better and more efficient at addressing client issues.

Shift in Transportation

Not only will common destinations change, but this mindset will also influence how people travel to and within a destination. The choice of the airline may no longer be purely based on pricing; judgments may be influenced by hygienic standards, such as whether masks are required or not, seat occupancy spacing, and so on. Travelers within the nation may prefer to use private transportation or upgrade to a business class rail compartment in order to stay secure and avoid congestion.

Sharing of Information

Tourists who travel for fun want quick and simple access to information about their location. It is the tour operators' job to guide them and guarantee that they are correctly supervised. It is essential that they are well informed and up to date on the most recent travel requirements. Before going, the trip manager may quickly and easily post all important information on the destination, such as cultural values, religion, political setup, weather, what clothing to bring, and other necessary information, to customers.

Shift from International to Local

Due to different travel limitations and many people's hesitation to travel internationally, many in the tourist business have to focus on local customers rather than foreign ones. This does not imply avoiding foreign travelers completely, but it will almost certainly require a shift in your basic marketing efforts. When it comes to hotels, it may be helpful to highlight the kind of amenities that may attract to the local market, such as restaurants, gyms, Wi-Fi, and even the fact that your hotel rooms are perfect for remote work. Airlines and tourism management companies also need to shift gears towards domestic tourists.

Solo Travel

Traveling for pleasure used to be a family thing or something that couples did together. While this is still true for many, an increasing number of people are opting to go it alone. Taking a solo vacation is no longer rare, and tourism patterns reflect this. Solo travelers have a wide range of requirements. Some people simply prefer to travel alone, without the distraction of a partner. Others are young singles seeking social activities or romantic relationships. These travel trends are expected to continue.

Contactless Payments

Contactless payments have been a regular feature of tourism technology for some time now, but the rise of options such as Google Pay and Phone Pay has helped to take this to the next level, meaning customers no longer need to carry around a debit or credit card to pay for meals, hotel stays, transportation, and other services. Allowing contactless payments has allowed tourist businesses to minimize barriers and speed up check-ins and check-outs. It also implies that products may be paid for very quickly, which encourages unplanned buying. With the Corona Virus, contactless payments are more popular than ever, since employees and consumers often want to avoid dealing with cash.

People Will Keep Traveling Because of Curiosity

Despite the best efforts, we are creatures of habit and of ever-shrinking visual attention. And COVID-19 has shown us how little we can say with certainty about tomorrow or even tonight. But, for better or worse, I believe people will be traveling, living, and enjoying in the same way they did before COVID 19.

Healthy and Organic Food

In the minds of many travelers, healthy eating and the type of food enjoyed by visitors used to be opposites, with vacations typically symbolizing an opportunity to interrupt one's diet and indulge in prohibited delights. Today's travelers understand that tasty and healthful are not mutually exclusive ideas. New tourist trends are being driven by the demand for outstanding cuisine in order to improve one's nutrition. The contemporary visitor wants to know that the cuisine they're consuming is as nutritious as it is tasty. The organic food movement is also having an impact on travel patterns, as more restaurants and hotels are offering organic options. Other special diets are also available.

The travel sector is experiencing a downturn. All insecurities and worries will be removed with time, and people will be going to various areas throughout the world in no time. Traveling will become more convenient and comfortable as technology advances. Our holiday experience will be enhanced through innovation. Traveling to new locations and meeting new people expands our perspective and viewpoint. It brings people much closer together. Humans' constant curiosity to learn new things will never die.

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The Geopolitical Observer: Insights into Global Affairs and Trends with the historical relation of India.

Future Prospects of Tourism in India

future tourism in india

India is a vibrant country, with a rich cultural heritage, diverse landscapes, and long-standing traditions is always an extremely popular destination for tourists. As the world is becoming closer to each other and travel is easier to access, the possibilities that tourism has in India are promising. This article focuses on the possible areas for growth and development within the Indian tourism industry and highlights the distinct aspects and attractions that will keep attracting tourists from all over the world, Future Prospects of Tourism in India.

1. Introduction

Future Prospects of Tourism in India

The tourism sector in India has seen constant growth over the past few years, and the prospects are positive. With its rich cultural heritage with diverse landscapes, as well as many things to do, India offers an immersive and unique experience for travelers. India’s ability to draw travelers lies in its historical sights, natural beauty spiritual practices as well as adventure possibilities.

2. Rich Cultural Heritage and Historical Sites

India is home to a diverse heritage of culture that spans many thousands of years. From ancient palaces and temples to impressive forts, and UNESCO World Heritage Sites, India is a treasure collection of architectural and historical amazing sites. Its famous Taj Mahal, Jaipur’s Hawa Mahal, and the old caves in Ajanta as well as Ellora are only a few of the Indian’s architectural beauty that continues to draw visitors.

3. Diverse Natural Landscapes and Wildlife

India is awash with diverse natural landscapes that range from the majestic Himalayas in the north to the tranquil waterways of Kerala to the south. India is home to a variety of national parks as well as wildlife sanctuaries which offer nature lovers to see stunning animals like tigers rhinoceroses and elephants. It is the Sundarbans, Ranthambore National Park, as well as Jim Corbett National Park, are among the top destinations for wildlife in India.

4. Spiritual and Wellness Tourism

India is long-standing regarded as a sacred destination and attracts pilgrims from all over the world. India is home to a variety of holy sites such as Varanasi, Rishikesh, and Amritsar which allow visitors to take part in ancient customs and rituals. In addition, India offers a wide variety of health practices, including yoga Ayurveda as well as meditation that are popular with those looking for relaxation as well as rejuvenation, and spiritual development.

5. Adventure and Ecotourism Opportunities

The diversity of the topography in India and its natural beauty make it a great location for those who love adventure. From trekking through the Himalayas and river rafting along the Ganges to camel safaris in the Thar Desert and water activities in Goa The country has an array of exciting experiences. Additionally, ecotourism initiatives in areas such as The Western Ghats and the Andaman Islands encourage sustainable travel and conservation of natural habitats.

6. Developing Infrastructure and Connectivity

To accommodate the growing demands for tourism, India has been focusing on expanding its infrastructure and enhancing connectivity. The government has poured money into expanding airports, the development of new highways, as well as the creation of tourist-friendly facilities. The improved connectivity to international and domestic destinations makes it much easier for tourists to visit diverse regions across the country.

7. Government Initiatives and Policies

The Indian government has acknowledged the potential for tourism to be an important contribution to the economy. It has launched a variety of initiatives and policies to encourage tourism, including”Incredible India,” the “Incredible India” campaign, and the e-visa facility for tourists coming from different countries. The primary focus

Sustainable preservation of heritage and tourism has also been a major focus to ensure the protection of India’s natural and cultural treasures for the next generation.

8. Increasing International Recognition

The tourism industry in India has received more international recognition over the last few years. India has consistently been listed as one of the top destinations for travel worldwide and has attracted a wide number of visitors. The acceptance of Indian cities such as Jaipur, Udaipur, and Varanasi as UNESCO World Heritage Sites further attracts attention to India’s vast historic and cultural significance.

9. Challenges and Solutions for Sustainable Tourism

Although tourist tourism’s future in India appears promising, a few issues need to be addressed to assure sustainable growth. The overcrowding of tourist destinations and the strain on infrastructure and environmental impacts are a few of the issues. To address these issues initiatives that promote responsible tourism, involvement of communities as well as waste management and conservation efforts are in place. Collaboration efforts between local communities, as well as tourism industry stakeholders, are essential to the long-term sustainability of the tourism industry.

10. Conclusion

The tourism opportunities in India are positive, given India’s rich culture with diverse landscapes, as well as an increasing emphasis on sustainable development. If India keeps investing in its infrastructure and connectivity and encourages special experiences, it is expected to attract an increasing number of international tourists. Combining the past, spirituality, natural beauty, and adventure, India offers an immersive and unforgettable experience for travelers from all over the globe.

1. What are some of the most well-known pilgrimage spots in India?

India hosts many well-known pilgrimage spots which include Varanasi, Rishikesh, Amritsar, Tirupati, and Haridwar. These sites are sacred and attract thousands of devotees each year.

2. What is the ideal time to go to India to experience wildlife safaris?

The ideal time to travel to India for safaris in the wild is dependent on the location. The seasons of winter (November through February) provide pleasant weather and more chances to spot wildlife. However, some national parks and sanctuaries might offer different times of the year for viewing wildlife.

3. What is the way India encourages sustainable tourism?

India promotes sustainable tourism by implementing diverse initiatives. This involves an emphasis on responsible tourism practices, the community’s participation in tourism-related initiatives, waste management programs, and conservation efforts to safeguard the country’s cultural and natural heritage.

4. Are there chances to participate in adventure sports in India?

India offers a wide selection of sports that are adventure-oriented. From hiking in the Himalayas to river rafting in Rishikesh and paragliding Bir Billing, or diving with scuba into the Andaman Islands, adventurers can enjoy thrilling adventures in various parts of India.

5. What is the role of the Indian government in aiding the industry of tourism?

The Indian government supports the tourist sector in a variety of ways. It is a part of advertising India as a tourist destination by launching campaigns such as “Incredible India,” simplifying visa procedures as well as improving connectivity and infrastructure as well as making policies that emphasize sustainable tourism and conservation of heritage.

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[…] Future Prospects of Tourism in India […]

[…] India is well-known for its rich culture as well as its diverse landscapes and vibrant customs it has been an extremely popular destination for tourists. Yet, despite its popularity however, the industry of tourism in India faces a variety of challenges that impact the overall travel experience. In this thorough guide, we look into the numerous issues that affect tourism in India providing insights into each concern and offering practical solutions. […]

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Future of tourism industry in India

Tourism is a growing industry in India. Hoteliering as well as tourism account for the major foreign earnings for our nation. The declining value of the rupee and a good image of India as an exotic tourist destination have boosted the tourism and hotel industry in India during the late nineties.

It is very surprising to note that small countries like Indonesia, Mauritius, Seyshells, Malaysia, Hong Kong and Thailand have been able to do very well on the tourism front. India is the ancient cultural cradle of the world. It has fascinating tourist destinations like the Taj Mahal, The Khajuraho temples, the marble mountains, The Gateway of India, the Red fort and the Qutub Minar, The Ajmer Palace, The Bharatpur, Bird Sanctuary, The city of Canals and many more. We Indians are also not aware of the beauty of our country. Our ancient cities, palaces, lakes, temples, gardens, minarets, mosques, and lakes mountains delightful experiences for all the travelers as well as visitors. The foreign tourist longs for a tryst with India and loves to visit each and every corner of this vast country. Our tourism exchange earnings are less than $1.5 billion and account of 0.5 percent of the total tourism traffic of the world. On the other hand, the tourism earnings of Singapore are $34 billion. The same figures are $6.5 billion for Malaysia. The facts do not point towards a healthy trend. We have not to depend merely upon the dollars – rupee parity but also, we have to generate enough of interest about the Indian subcontinent in the minds of the tourists so that they continue to come here and enjoy being here. The problem of Kashmir has not been solved. Ten years before many tourists were kidnapped and a few of them were killed by the Kashmiri militants. Although the situation is under control, yet the army has to keep strict vigil over the sea. Therefore, the inflow of tourists is less. The situation is much better now and many Indians and foreigners visited Kashmir. Central India, The North Eastern states, Calcutta, Mumbai, New Delhi, Khajuraho, and Goa are the most popular tourist destinations. Rajasthan is paradise for the foreigners and this state provides a wide range of cultural and ethnic diversities to the visitors. The foreign tourists are appalled at the state of Indian catering services, roads, guides services, hotels motels, and transportation services and above all, the degrading environment of the Indian subcontinent. We would have to provide four star amenities to the tourists at the prices of three state standards. If we do not follow this norm, we would lose tourists to the United States of America, Seychells, Mauritius, Singapore, Thailand, Hongkong, and Japan. These countries offer entertainment, good quality rooms, and transportation, liquor, as well as food, at the most competitive prices. They follow international tourism norms in terms of catering, hospitality, and hygiene. We do not follow any norms and this leads to aversion on the part of the tourists from India. It is fortunate to note that hotel management and tourism have become serious subjects as well as vocations. The government as well as the private institutions has launched many courses in tourism as well as hotel management. The professionals in tourism and travel are required by tour operators as well as airlines. The sea cruisers and airlines also need hospitality staff and chefs are required around the world. Hotel professionals are also in great demand. This would boost the hotel industry as well as the economy. The services of tourist guides, catering, roads, air travel, sanitation, transportation, and telecommunications would have to be operated on professional grounds. The international agency is doing well to promote and regulate air travel around the world. The Government of India is also doing its best. The participation of the private firms has also increased. However, a lot needs to be done in this crucial area. We can earn a lot through tourism as well as hotel industries. Our outlook and approach would have to be professionalized if we want to achieve concrete results in this fastest growing industry.

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Charting The Future: India's Medical Tourism Sector Set For Explosive Growth

The India Medical Tourism Market Report 2023 forecasts a strong recovery for the Indian medical tourism sector with a projected CAGR of 34.92 per cent up to 2027. An In-depth report on the medical tourism industry, the leading players and its prospects

future tourism in india

In an era defined by globalisation, India has emerged as a frontrunner in the booming medical tourism industry. The Medical Tourism Index 2023-24 highlights India's prominent position, projecting a remarkable revenue surge in the healthcare sector, expected to reach Rs 2,670.37 Bn by 2027, with an impressive compound annual growth rate (CAGR) of approximately 34.92 per cent from 2023 to 2027. Indian medical tourism accounts for about 6.5 per cent of the global tourism market. According to Global Data, the current market size of the Medical Tourism Industry is around USD 31.91 Billion.

NITI Ayog estimates Indian Economy could earn an additional USD 9 Billion by 2026 from Medical Value Travel (MVT) and Wellness tourism.

India's Unique Healthcare Landscape:

According to FICCI, the MVT Industry in 2021 was estimated to have a market size of Rs.3.9L crores of around USD 49.6 billion and is expected to grow at a CAGR of 29.3 per cent to reach a market size of 15L crores of around  USD 192.9 billion by 2026.

India offers over 200 types of medical services and has over 40 Healthcare facilities accredited by Joint Commission International(JCI) and 1400 National Accreditation Board For Hospitals and Healthcare Providers(NABH) accredited Hospitals.

Ranked 10th globally, 12th in wellness tourism markets, and 5th in Asia-Pacific, India's healthcare industry seamlessly integrates modern medical practices with traditional systems such as Ayurveda and Yoga. The availability of top-notch healthcare infrastructure, a pool of well-trained medical experts, and cost-effective treatment alternatives make India an appealing destination for those seeking high-quality healthcare services, say industry experts.

Anas Abdul Wajid, Senior Director and Chief Sales and Marketing Officer at Max Healthcare, emphasises, "India has become a popular choice for medical value travel in recent times, In the first year after Covid the business recovered completely and grew by 10 per cent compared to the pre-Covid levels " 

Medical Treatments That Garner Maximum Footfall

Medical procedures like heart surgery, knee transplant, cosmetic surgery and dental care attract maximum footfall in the case of medical tourism as the cost of treatment in India is considered to be the lowest in Asia, much lower than Thailand, Indonesia, Singapore and Hong Kong, FICCI’s official data claims. 

As per the 2023 findings from HFS Research and MediConnect India, the cost of dental implants in India stands at USD 1000, a notable contrast to the United States where it is USD 2800 and Thailand where it is USD 3636. Additionally, the expense for knee transplants in India is USD 6200, significantly lower than the US at USD 50000 and Thailand at USD 12297. Similarly, for angioplasty, the cost in India is USD 3300, substantially less than the US (USD 57000) and Thailand (USD 3788).

Leading Players and Specialised Services:

Catering to diverse medical needs major players in the Indian healthcare landscape, including Max Healthcare, Apollo Hospitals, Fortis Healthcare and Manipal, attract medical tourists for specialised treatments like transplants, cardiac surgeries, oncology, orthopaedics, and neurosciences. 

Dr Harinder Singh Sidhu, Senior Vice President of Corporate Development, Head of international Business at Apollo Hospitals, emphasises the cornerstone of their services, stating, "Orthopaedic procedures are another cornerstone of our services, drawing medical tourists with the promise of top-tier care and cost-effectiveness." Apollo Hospitals alone conducts around 30 per cent of its 23,000 transplants for international patients from over 50 countries, he added.

" Global patients choose Manipal Hospitals for cutting-edge medical procedures, including oncology services such as bone marrow transplants, advanced radiation therapy, chemotherapy, and state-of-the-art robotic surgery. Additionally, the hospital is renowned for its expertise in cardiology and spine surgery.,” remarked Vikas Tayer, Head, of International Healthcare Services at Manipal Health Enterprises.

Another industry expert Wajid opines,”The top specialities at our hospital that attract the most medical tourists are Transplants (Liver, Bone Marrow, and Kidney), Cardiac Surgeries (including Paediatric Cardiac Surgeries), Oncology and Orthopaedics and Neuro-Sciences.”

Challenges and Opportunities on the Horizon: 

While navigating the future of medical tourism challenges such as visa issues persist, India anticipates tremendous opportunities in the medical tourism industry. The nation's reputation as the "Hospital capital of the world" is growing due to cost-effective healthcare and minimal waiting times for treatment. The government’s forthcoming initiatives, including Heal in India,  will further propel the growth of medical tourism, industry elites say.

Anil Vinayak, GCOO at Fortis Healthcare, highlights the challenges, stating, "Visas from countries such as Afghanistan, Pakistan, etc., are not issued. Political unrest in many countries (Sudan, Ethiopia, Afghanistan, Yemen, etc.) is a major concern and impacts Medical Value Travel (MVT) adversely." However, amidst challenges, there are significant growth opportunities as well, Vinayak added.

Projections and Revenue Growth:

A lucrative future awaits the medical tourism industry. The revenue from medical tourism in India has steadily increased, reaching USD 7.4 billion in 2022, with projections indicating a staggering USD 43.5 billion by 2032, industry experts claim.

Industry experts, including Tayer, highlight robust growth in international business, reflecting a demand for high-quality medical services in India. Another Industry expert Wajid, opines, "In the first year after Covid, the business recovered completely and grew by 10 per cent compared to the pre-Covid levels. This year, International business is growing more than 27 per cent over last year." 

“As per Apollo Group, international medical travel revenue has increased by 18 per cent in FY FY23-24 compared to last financial year,” says Sidhu.

While Vinayak said,” Fortis has a consistent increase in revenues from medical travel. International patient revenues stood at INR 126.7 Crores, a growth of 15.6 per cent over Q2FY23 and 10.6 per cent over Q1FY24. International patient revenue contribution increased to 8.3 per cent of hospital revenues versus 8.0 in Q2FY23 and Q1FY24. Post-covid revenues have witnessed an average increase of 15 per cent from pre-covid days.”

Industry experts highlight that The Indian government has prioritised three key areas to boost medical tourism, targeting a threefold increase in revenue to USD13 billion within four years. These priorities involve creating a distinctive brand for India as a wellness destination, enhancing medical and wellness tourism infrastructure, and establishing an Online Medical Tourism Portal. 

To overcome challenges like awareness and infrastructure, the government collaborates with ministries, private sectors, and healthcare stakeholders. Initiatives such as the Heal in India campaign and Marketing Development Assistance Scheme contribute to this. By easing medical visa norms and investing in infrastructure in key cities, the government fosters collaboration with the private sector. 

Rajeev Taneja, Founder and CEO of Global Care remarked, “The One Earth - One Health initiative and the 6th International Summit on Medical Value Travel underscored the commitment to sustainable medical tourism. The goal is to position India globally, with the government aiming for USD 53.51 billion in the sector by 2028.” This growth is fostered through collaborations between the public and private sectors, allowing for 100 per cent foreign direct investment in medical infrastructure and offering fiscal incentives, he added.

Efforts include creating a comprehensive digital portal for streamlined patient journeys and promoting India as a destination for medical value travel and wellness tourism. The government envisions India as a sustainable and responsible medical and wellness tourism destination and aims to create a robust framework through dedicated agencies, governance structures, and institutional frameworks. Partnerships with source markets are also considered for effective medical care arrangements, suggests experts.

Looking Ahead, navigating challenges and embracing opportunities as India's medical tourism industry charts its course for the next five years, challenges like visa issues, global competition, and geopolitical disturbances loom. However, opportunities abound, and India can leverage its dynamic market by identifying emerging regions with healthcare needs, embracing cutting-edge healthcare solutions, and enhancing accessibility through improved connectivity. 

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"What They Wanted Was To Rape Me": Spanish Tourist On Jharkhand Nightmare

The woman, with bruises all over her face, shared the horror in an instagram post: "something has happened to us that we would not wish on anyone. seven men have raped me.".

'What They Wanted Was To Rape Me': Spanish Tourist On Jharkhand Nightmare

The Spanish woman has been admitted to a hospital, police said. (Representational)

Seven men have raped me, recalled the Spanish woman who was gang-raped in Jharkhand's Dumka, around 300 km from state capital Ranchi, on Friday night. The woman, with bruises all over her face, shared the horror in an Instagram post: "Something has happened to us that we would not wish on anyone. Seven men have raped me."

The woman and her partner, who had reached Dumka from Bangladesh on two motorcycles and was en route to Bihar and then Nepal, were also robbed and beaten up when they were halting for the night at a makeshift tent.

"They have beaten us and robbed us although not many things because what they wanted was to rape me," she said.

Three people have been arrested in the case and police have launch a a manhunt to catch the remaining accused. A special investigation team (SIT) has also been formed to probe the incident.

The survivor has been admitted to a hospital, police said.

As per a PTI report, Dumka Superintendent of Police Pitambar Singh Kherwar said Hansdiha police patrolling team found two people on the side of the road around 11 pm on Friday.

"The patrolling team sensed that something had happened to them. Since they were speaking in Spanish, the police could not understand what they were saying. However, the policemen brought them to a local hospital assuming they needed some treatment," he said.

The Spanish couple told doctors about the incident of sexual assault, he said.

"We were informed about the incident around 1.30 am on Saturday. The investigation started as soon as we received the information. We spoke to the victim. Thereafter, we detained some people and during interrogation, they admitted their involvement. The accused also took some other names. We have formed a team and raids are being conducted to nab the other accused. We are also taking the help of a forensic team and the CID in this regard," he said.

Jharkhand BJP president and former chief minister Babulal Marandi demanded stern action against the police. "When such incidents take place with foreigners, who would like to come to Jharkhand? The law and order machinery has collapsed here. Strict action should be taken against the police," he said.

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The issue was also raised in the Jharkhand Assembly during its concluding day of the budget session on Saturday.

Condemning the incident, state minister Mithilesh Thakur said, "It is unfortunate. Those involved in the crime will not be spared and stringent action will be taken against them."

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Princess Haifa pointed out that as per the World Economic Forum, 33% of global jobs will be transformed by technology. She highlighted the kingdom's tireless efforts in empowering human capital and building capabilities and skills for the present and future.

future tourism in india

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  • Published On Mar 4, 2024 at 07:35 AM IST

future tourism in india

  • By Online Bureau ,
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    The Travel & Tourism market in in India is projected to grow by 9.62% (2024-2028) resulting in a market volume of US$34.25bn in 2028.

  7. Road to India@100: The future of tourism is tech

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  8. Future of Tourism: Is India ready to supply quality talent?

    India is blessed with its beaches, mountains, lush jungles, monuments, palaces and a long list that offers a vast geographical, cultural and linguistic diversity, and puts the country in a unique position offering immense tourism potential.. Leaving aside the period of lockdown due to the COVID-19 pandemic, the tourism industry in India has always stood strong and continues to be one of the ...

  9. PDF REPORT ON NATIONAL DIGITAL TOURISM MISSION

    Introduction to India's Tourism Sector 17 3.2. Performance of India's Tourism Sector 18 3.3. SWOT Analysis 20 3.4. Targets set by SGOS by 2024 22 3.5. Challenges faced by Indian Tourism Industry 22 3.6. Current Status of Digitization in Tourism Sector 23 3.7. Efforts of the Ministry of Tourism 23 3.8. State Portals and Mobile Apps 24

  10. The future of Indian eco-tourism

    The future of Indian eco-tourism. COVID-19 has hit India's nascent green tourist sector hard. Our partner's new research suggests ways to recover sustainable prosperity. The inherent nature of capital means that it is cheap for the rich and expensive for the poor, hence it is always scarce for SMEs. This scarcity of capital is even more ...

  11. The future of travel and tourism as per 4 sector leaders

    The global travel and tourism sector's post-pandemic recovery is gaining pace as the world's pent-up desire for travel rekindles. The difference in international tourist arrivals in January 2021 and a similar period in January 2022 was as much as the growth in all of 2021. However, with $4.5 trillion in GDP and 62 million jobs lost in 2020 ...

  12. India: opinions on the future of tourism sector post COVID ...

    Expectations on the future of the tourism sector post COVID-19 lockdown in India 2020. In June and July 2020, 25.7 percent of interviewed hoteliers from 25 tourist destinations in India expressed ...

  13. India Tourism Statistics 2022 (Revised)

    Website Content Managed by Ministry of Tourism, Government of India Designed, Developed and Hosted by National Informatics Centre ( NIC ) Last Update : 01-03-2024Ministry of Tourism, Government of India Designed, Developed and Hosted by National Informatics Centre ( NIC ) Last Update : 01-03-2024

  14. Development of Tourism in India, Current Opportunities for Growth

    The World Travel and Tourism Council reported that in 2021, tourism generated ₹13.2 lakh crore (US$170 billion), accounting for 5.8% of India's GDP. However, the COVID-19 pandemic significantly impacted tourism, leading to a decline in foreign tourist arrivals by 44% in 2022 compared to 2019 figures. Nonetheless, India's domestic tourism ...

  15. Sustainable Transport and Mobility for Future Tourism: A Futuristic

    The purpose of this chapter is to focus on sustainable transport mobility in future tourism perspective. This chapter highlights India's futuristic views, commitments, and willingness by concentrating and enacting regulatory framework for the implementation of sustainable and green mobility. Simultaneously, this chapter finds that promoting ...

  16. Travel and tourism industry in India

    Basic Statistic Direct contribution of tourism and hospitality to GDP in India 2012-2028 Basic Statistic Revenue share from tourism in India 2013-2021, by segment

  17. Tourism in India

    Tourism in India is 4.6% of the country's gross domestic product (GDP). Unlike other sectors, tourism is not a priority sector for the Government of India. Forbes magazine ranked India as the 7th most beautiful country in 'The 50 Most Beautiful Countries In The World' rankings. The World Travel and Tourism Council calculated that tourism generated ₹ 13.2 lakh crore (US$170 billion) or 5.8% ...

  18. Future of tourism: Tech, staff, and customers

    As travel resumes and builds momentum, it's becoming clear that tourism is resilient—there is an enduring desire to travel. Against all odds, international tourism rebounded in 2022: visitor numbers to Europe and the Middle East climbed to around 80 percent of 2019 levels, and the Americas recovered about 65 percent of prepandemic visitors 1 "Tourism set to return to pre-pandemic levels ...

  19. Cultural Tourism in India

    Present scenario of the tourism sector in India. With 1.52 million foreign visitors anticipated in 2021, India is one of the top tourism destinations in the globe. India's foreign exchange revenues increased by roughly $8.8 billion as a result of this. There were also about 680 million domestic travellers.

  20. Future of Tourism in India

    According to World Travel & Tourism Council's (WTTC) new report, India's travel and tourism sector ranks seventh in the world in terms of its total contribution to the country's GDP. Work in this field may be extremely interesting and adventurous, as well as well-paying. According to research issued by the World Travel and Tourism Council (WTTC ...

  21. Future Prospects of Tourism in India

    Conclusion. The tourism opportunities in India are positive, given India's rich culture with diverse landscapes, as well as an increasing emphasis on sustainable development. If India keeps investing in its infrastructure and connectivity and encourages special experiences, it is expected to attract an increasing number of international tourists.

  22. India's business travel industry poised for growth, expected to reach

    An inaugural Corporate Travel Summit hosted by FCM Travel India, highlighted that India's business travel industry is expected to grow and reach $38.2 billion in the year 2024. Hosted on February 27 in Mumbai, the event was powered by the Global Business Travel Association (GBTA), and brought together over 150 industry professionals, including key decision-makers, to discuss the latest ...

  23. Future of tourism industry in India

    Future of tourism industry in India. Tourism is a growing industry in India. Hoteliering as well as tourism account for the major foreign earnings for our nation. The declining value of the rupee and a good image of India as an exotic tourist destination have boosted the tourism and hotel industry in India during the late nineties. It is very ...

  24. Charting The Future India s Medical Tourism Sector Set For Explosive

    In an era defined by globalisation, India has emerged as a frontrunner in the booming medical tourism industry. The Medical Tourism Index 2023-24 highlights India's prominent position, projecting a remarkable revenue surge in the healthcare sector, expected to reach Rs 2,670.37 Bn by 2027, with an impressive compound annual growth rate (CAGR) of approximately 34.92 per cent from 2023 to 2027.

  25. HP: CM flags off river rafting competition, says will ...

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  26. Spanish Woman Biker Tourist Gang-Raped In Jharkhand Dumka

    Seven men have raped me, recalled the Spanish woman who was gang-raped in Jharkhand's Dumka, around 300 km from state capital Ranchi, on Friday night. The woman, with bruises all over her face ...

  27. Saudi tourism sector boosting women empowerment, says minister

    Saudi Arabia's tourism sector is growing at a steady pace and the kingdom's women are playing a vital role in its growth, said a minister, adding that out of the 925,000 individuals currently employed in the sector nearly 45% of them were women. Saudi Vice Minister of Tourism Princess Haifa bint Mohammed bin Saud bin Khalid was giving her address at the 'Creating a Future-proof Workforce in ...