The green line to I feel Slovenia brand

There are many reasons why a country brand is important for one state or country, in a sense that is not "just" a destination point. A strong trademark is the best marketing tool for modern countries faced with increasing competition. And Slovenia needed a country brand.

We define a place’s image as the sum of beliefs, ideas and impressions that people have of a place. In Slovenia we wanted to show that our country is more than just an image. It is a place to feel and where you can feel. Emotions are here essential.

So we created a new brand - "I feel Slovenia". It is an emotional brand and this sets it apart from the brands of other countries.

In spite of the diversity and richness of Slovenia, the government noticed the lack of international recognition of the country that gained its independence in 1991 beyond neighboring regions. Starting in the early 1990s, several efforts in promotion with various logos, slogans and campaigns were made but failed to achieve significant changes. Indeed, the country continued to face challenges, including as a certain amount of ignorance and stereotypes due to its location in the Balkans, a tendency in foreigners to confuse Slovenia with Slovakia, and the lack of recognition of national symbols (e.g., renowned cities, commercial brands, national dishes and drinks).

Besides, these were mostly tourist brands. All efforts that one of these campaigns and logos would exceed the limits of tourism and develop into a general national brand somehow failed. Let’s have a look at the brands that marked Slovenia as a destination.

Slovenia, my homeland

It was the turbulent time at the end of the 1980's. Slovenia was still a part of the former Yugoslavia, but its aspirations for independence were becoming increasingly evident. Slovenia had become aware of the importance of its national promotion and of the value of the establishment of independent recognisability. In more ways than one, the "Slovenia, my homeland" campaign was exceptional and unrivalled, mainly due to the social and political context. It set the foundation for a uniform national brand.

The campaign enjoyed significant political support. Years later, the main promoters of the brand said that it was entirely inward-focused and much less recognisable beyond the borders of the then new country.

Reminiscing about this period, Slovenians still remember the linden leaf, which was a symbol of Slovenian tourism at the time.

The tourist slogans "Slovenia, my homeland" and "Tourism is People" marked the manner in which Slovenians viewed themselves. They strengthened national identity and self-confidence, thus transcending tourism.

A bouquet of colourful flowers

When the first Slovenian tourism forum was hosted in Bled in 1995, a bouquet of colourful flowers was selected as a symbol of Slovenian tourism for this occasion. It was accompanied by the slogan "The Green Piece of Europe".

The key advantages of the Slovenian tourist offer were based on the properties of the small, green, cultivated, and diverse country that has excellent tourist infrastructure, is hospitable, kind, and dynamic.

In December 2002, following a discussion focusing on the country as a brand, experts in tourism revealed that, as a country, Slovenia was not yet a brand.

Furthermore, marketing experts discovered that Slovenia has the potential to develop one such brand. A year later, the Slovenian Tourist Board, issued a call for tender to obtain offers for creative marketing communication concepts for increasing Slovenia’s recognisability.

Slovenia invigorates

The result of the tender was a comprehensive communication campaign entitled "Slovenia invigorates". This also marked the beginning of the first large-scale promotional campaign. Abroad, Slovenia wished to position itself as a country that surprises, invigorates, and enriches the European Union.  The message and the slogan assumed the role of a position statement for tourism and the country: Slovenia invigorates.

The campaign’s objective was to enhance the positive attitude towards Slovenia. In addition to enhancing tourism, the campaign also attempted to raise the level of interest in Slovenia, its brand in the field of tourism, its culture, economy, and politics.

"Slovenia invigorates" was the first attempt to use a uniform slogan in all fields, not just in tourism. In 2006, this slogan made way for the brand and slogan "I feel Slovenia", which is still in use.

Planica IFS Anze Malovrh STA

The "I feel Slovenia" brand

Believing that a strong trademark was the best marketing tool for modern countries faced with increased competition, the Government of Slovenia then decided to step out of the box and adopt a more holistic strategy to promoting the country.

It launched a public call in 2006 for a slogan and logotype that would best represent Slovenia and every citizens had the possibility to send a proposal.

The winning slogan was "I feel Slovenia" with a visual emphasis on the letters "love". Slovenia appears to be the only country in the world with "love" in its name.

A positioning based on such strong and positive emotion, with a resolute experiential element—one has to experiment and not just "learn about" what the country has to offer—resonated well with what Slovenia is about and what its population stands for.

The brand was developed with a goal to increase Slovenia’s competitiveness in different fields, not just tourism and destination branding, but also other industries, business, exports, culture, sports and so on. The brand was created by contributions of experts from different walks of life.

It is no coincidence that the brand’s slogan is I feel Slovenia: one cannot get to know Slovenia by simply viewing its image – one must feel and experience it – through words, sounds, colours, touch, action, and experience.

Clio IFS_UKOM archives

I feel Slovenia is today a recognizable brand, it is a story of success, of persistence and cooperation of different stakeholders.

Challenges do exist, one of them is how to maintain control, yet leave the natural flow of the brand and be open to different types of usage of the brand. In the future, the custodian will be focusing on introducing the brand in the various spheres of life. Ultimately, the Slovenian brand will also become more recognisable globally if it is consistently used by all those who love Slovenia.

Lipicanec Nea Culpa d.o.o_slovenia.info

Why Slovenia built national brand?

Slovenia started to build a new national brand when realized that:

  • there was a poor recognisability of Slovenia as a country beyond the neighbouring regions.
  • there was low acceptability of our country due to ignorance and stereotypes stemming from Slovenia’s location in Eastern Europe and the Balkans.
  • there is an ever present tendency to confuse Slovenia with Slovakia.
  • Slovenia has no national symbols recognized abroad (like towns, attractions, commercial brands, national dishes and drinks).
  • Slovenian national insignia (flag and coat of arms) are not very recognizable abroad.
  • Slovenia wanted to share the crucial message: It is a young, proactive in innovative country that is rich with untouched nature, fresh air, and pure water.

Author: Polona Prešeren

Date: 7. November 2019

Time to read: 3 min

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Spletno mesto je delovalo v času obeleževanja 20. obletnice samostojnosti Republike Slovenije (od 20. obletnice dneva plebiscita o samostojnosti, 23. december 2010, do 20. obletnice sprejema Ustave Republike Slovenije, 23. december 2011). Spletnega mesta ne osvežujemo več, objavljene vsebine pa so vam še naprej na voljo za ogled in prebiranje.

This website was active during the celebrations of the 20th anniversary of independence of the Republic of Slovenia (from the 20th anniversary of the plebiscite on independence on 23 December 2010 until the 20th anniversary of the adoption of the Constitution of the Republic of Slovenia on 23 December 2011). The site has not been updated since, but the content is still available for browsing.

20 Years of Slovenian Tourism

  • Overview through time
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Twenty years ago, Slovenia became a new global tourist destination. It had a centuries-long history of tourism that, since the first half of the 19th century, it had marketed under the names of the various political entities of which it was a part.

The repositioning on the tourist market and the development of the image of Slovenia as a tourist destination was a demanding task. The reason was that the Slovenian tourist sites were known as Yugoslav destinations on foreign markets. Due to the wars on the territory of the former Yugoslavia, everything that was "Yugoslav" had a negative connotation, a fact that hindered Slovenia's promotion on the international tourist market. However, the loss of the international market share was not the only challenge the Slovenian tourist industry was confronted with after 1991. In the two decades since gaining independence, the structure of guests and their needs has also changed; it was a period of privatisation and the re-structuring of companies, as well as the time of certain drastic changes in the organisation of tourism, both at the national and local levels. And all these factors have influenced the present image of Slovenian tourism.

Change in tourist demand

The response of the tourist market to political developments in Slovenia and later in Croatia was rapid. In the year of Slovenia gaining its independence, the overall number of tourists decreased by 40%, and the number of foreign guests fell by no less than 74%. A further decline in the number of foreign tourists continued throughout 1992, when Slovenia was visited by another 20% fewer tourists. In 1993, the number of foreign guests started to slowly increase; however, at the end of the 1990s, the number of foreign guests was still lower by one third in comparison with the year before the independence. There was also a rapid decrease in the number of tourists from the former Yugoslavia. In 1990, Slovenia was visited by 800,000 guests from the other Yugoslav republics, but three years later (1993), this number was only 50,000.

The loss of foreign guests was partly compensated by domestic tourists. In 1990, there were 0.6 million Slovenian tourists who contributed to more than one fourth of all tourist revenues (27%). The number of domestic tourists increased by 15% in 1992 and this growth continued until 1995, when their number rose to approximately 850,000. With some fluctuation, this number was maintained for another decade and then began to increase again in 2006. The rise in the number of domestic guests in the early 1990s can be attributed to political developments and the war in the neighbouring Croatia. For safety reasons, Slovenian tourists tended to avoid the popular holiday resorts in Istria and Dalmatia, and stayed in Slovenia. It was only after the end of the war, i.e. in 1996, that they started to increasingly re-visit Croatia. And it was also then that for the first time after the independence, a decrease in the number of domestic guests was registered, since the majority of them began to visit the Croatian coast again.

Slovenia's promotion on foreign markets

After 1993, the number of foreign tourists visiting Slovenia has been increasing by an average annual rate of 3%. For the purpose of promoting Slovenia as a tourist destination on foreign markets, the Slovenia Tourism Promotion Centre (STCP) was founded in 1995. Headed by Franci Križan, the centre's founders were the Republic of Slovenia, the Government and the Chamber of Commerce and Industry of Slovenia. The founding of the STCP represented a new step forward toward the systematic marketing of Slovenian tourism. The centre's activities were based on a tourism marketing strategy, drafted in 1994. For the purpose of ensuring a higher efficiency, this document envisaged a centralisation of funds for promotion activities. Rather than geographic areas, the Slovenian tourist industry for the first time marketed destinations and tourist products. A new visual identity of Slovenian tourism was consistently used on all printed materials and in publicity campaigns. Most of the STCP's operations were aimed at foreign markets. The main activities were trade-fair appearances, the production of promotional material and advertising in the foreign press. In addition, a network of representative and information offices was established on the incoming tourist markets of major significance for the Slovenian tourist industry.

By way of the Decree on the Transformation of Public Commercial Institutions, the STCP was transformed into a public commercial institution and was named the "Slovenian National Tourist Board". This decree was followed by an amendment to the decree with certain corrections, including the deletion of the word "national", and henceforth, the institution has been operating as the Slovenian Tourist Board (STB). The decree, however, not only bought about a new name, but also extended the STB's activities to the field of research and development. Moreover, representative offices were established on the most important markets (Austria, Germany and Italy), followed by the opening of the STB's bureau in Brussels for the Benelux countries in 2007.

Brand names of Slovenian tourism

In the period from independence to the present, Slovenia or Slovenian tourism has been promoted under several brand names. The symbol the Slovenians remember best from the time before and after independence is the then symbol of the Slovenian tourism – the linden leaf.

Based on the Strategy of Marketing the Slovenian Tourism, a bouquet of colourful flowers with the slogan The green piece of Europe was chosen as the emblem of Slovenian tourism within the first Slovenian tourism forum held in Bled. The proposal was chosen as an optimum solution from among several other proposals as the one that best reflected the basic idea of the presentation of Slovenian tourist services and was also in line with the trends of tourist demand at the dawn of the new millennium. The slogan The green piece of Europe, denoting the location, was chosen as a supplement to the basic emblem of visual identity for the purpose of communication on foreign markets. It highlights the "green" component of Slovenian tourist services and places it in the European context.

In November 2003, the Slovenian Tourist Board launched a contest for a creative concept of marketing communication aimed at increasing Slovenia's visibility and upgrading the marketing communication of Slovenian tourism in terms of content upon Slovenia's accession to the EU. Among the eleven competitors, the Imago agency's Slovenia Invigorates was selected. This was the beginning of the first major joint publicity campaign, by way of which Slovenia wanted to position itself abroad as a country that surprises, invigorates and enriches the European Union. The slogan Slovenia Invigorates represented the first attempt involving the use of a uniform slogan not only in tourism, but in all other areas.

In 2006, this slogan gave way to the new slogan I feel Slovenia , which is in use today. Between 2006 and 2010, the brand I feel Slovenia was primarily used in tourism. In this area, the use of the brand was consistently implemented both visually and in terms of content. In 2010, the brand – particularly in terms of visual elements – was also introduced into other areas, for example in the area of sport, where it was included in major sport events, such as the Winter Olympics , the Football World Cup and the Basketball World Championship .

Rise of Slovenian Tourism

A rapid rise in tourist demand began after the turn of the millennium. This particularly involved foreign tourists who (at the beginning of the 21st century, and for the first time since 1991) registered more overnight stays than domestic guests. Since then, the share of the incoming tourism has been steadily increasing, so that the share of overnight stays made by foreign tourists rose to 56%. While the number of foreign guests in the previous decade doubled, the share of domestic guests did not change.

In the previous 15 years, the Slovenian tourist industry has registered an above-average growth; the number of foreign tourists has increased by 160%. Today, the tourist industry produces 3 million arrivals and 9 million overnight stays, and approximately €1.8 million of tourist revenues from outgoing tourism, which represents 40% of the export of services. Tourism is becoming an increasingly important industry, since it provides (directly and indirectly) jobs for every tenth employee, whereas its share in the GDP amounts to 12.3%. The ranking of Slovenian tourism in terms of global tourist competitiveness is also improving. Currently, Slovenia ranks 33rd, and in this ranking, it has moved up 11 places.

A systematic approach towards marketing, the renovation of tourist infrastructure, the development of spa and convention tourism, the design of tourist products, the promotion of sustainable tourism, a systematic approach towards the organisation and management of tourism, and increasing tourism turnover demonstrate the quality of its development in the past twenty years. Looking into the future, however, provides new impetus. A new development and marketing strategy of Slovenian tourism for the 2012–2016 period will above all be based on a comprehensive marketing, the improvement in the quality of services and the development of innovative tourist products aiming at increasing the competitiveness and tourism turnover, and promoting a sustainable development of people- and nature-friendly tourism.

Text by Tomi Brezovec, Turistica; Maja Pak, Director of Slovenian Tourist Board (STB), Sinfo, September 2011

http://www.total-slovenia-news.com

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Slovenian Tourist Board Announces New Slogan, While Tourism Association Names “Most Beautiful” Towns & Places

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STA , 9 October 2018 - The Slovenian Tourist Board (STO) unveiled at the Days of Slovenian Tourism in Portorož on Tuesday a fresh slogan to promote the country abroad. The slogan "I Feel Slovenia. Green. Active. Healthy" will be replaced by "I Feel Slovenia. My way." 

The essence of the previous slogan will remain the underlying idea of the tourist promotion, as the "story of Slovenia as a green, boutique destination of five-star experiences is clear and has been widely accepted", STO head Maja Pak said as she presented the new slogan.

The idea was to freshen up the communication and upgrade it on a more personal level in line with the new trends of digital marketing and the latest perception of luxury as well as to appeal more to the powerful segment of millennials, she explained.

The new slogan has the potential to be incorporated into all existing activities and expand the I Feel Slovenia brand additional content.

The STO plans to use the new slogan for the next three to five years, according to Miša Novak of the board.

The new slogan is a project of a Slovenian-US consortium of marketing agencies led by the Slovenian communication agency Yootree.

Visitors are increasingly looking for experiences rather than products and cherish authenticity above all else. They like inspiring stories and unique moments, which is what Slovenia can offer, said Tomaž Apohal of Yootree in explaining the slogan.

The STO will start using the new slogan gradually, and will include it also in its 2019 global digital campaign.

Tourism Association declares most beautiful towns, destinations

At the same event the the Slovenian Tourism Association (TZS) honoured on Monday the most beautiful towns, campsites and glamping sites in Slovenia as part of its annual competition My Country - Beautiful and Hospitable, reports the STA .

The awards for most beautiful towns went to Celje in the category of large towns, Nova Gorica won among medium-sized towns and Slovenske Konjice among small towns.

The most beautiful campsite in the country is Danica near Bohinj Lake, while the best glamping award went to Herbal Glamping Resort Ljubno . The best hostel award went to MC Hostel Brežice .

The most beautiful tourism destination is the ski resort Kranjska Gora , according to the judging panel, while the most beautiful spa destination is Podčetrtek and the most beautiful trip destination is Predjama .

The TZS also hosted an online poll, with people selecting the most beautiful and hospitable town, as well as spa and tourism destinations. The winners were Kranj , Podčetrtek and Bovec .

The awards were given out in Portorož as part of the Slovenian Tourism Days, the top annual event in the sector.

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The Best of Slovenia

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America first... Slovenia second

Bm | Narrating the discussion

  • Niko Slavnic
  • 16 Mar 2021

Country as a Brand – The Case of Slovenia

Country as a Brand – The Case of Slovenia

“I know Slovenia – it’s a nice Russian country with beautiful girls.” This and similar answers were not rare at all just two-three decades ago. How to successfully rebrand a whole country? Can we rebrand the nation?

So why Slovenia? A country located in the heart of Europe, tucked between the tourist’s Mediterranean favorites such as Italy and Croatia. Mostly known for its turquoise rivers, snow-capped Alps, untouched nature, pristine glacier-fed lakes, charming city streets, successful startups, and mouth-watering culinary creations.

Since Slovenia became independent in 1991, it had to find its own identity in order to present itself to the world. Over the last 30 years, there were several national campaigns launched in order to raise national consciousness as well as promote Slovenia across the borders and position itself as a desired tourist destination. From the turbulent times of “Slovenia, my homeland” to not so successful campaigns and all the way to becoming a more attractive and popular country brand during the “I feel Slovenia” national brands and campaigns, Slovenia was able to truly position itself not just as a country but as very well-positioned and recognized brand.

A green brand full of positive emotions

Almost fifteen years ago, the Slovenian government together with the Slovenian Tourist Board (STB) realized the country had very poor recognisability beyond the neighboring regions, where tourists were literally flocking to, missing the perfect opportunity to stop in Slovenia and explore some of the national symbols and attractions. There was low acceptability of Slovenia due to ignorance and stereotypes stemming from its location in Eastern Europe and the Balkans, and what bothered the population the most was the fact that there was a huge tendency to confuse Slovenia with Slovakia. It was becoming more and more evident that the previous presentations of Slovenia were missing effective and emotional components, which would add a certain appeal and value to Slovenia as a brand.

SEE ALSO: What Future Can We Project for Nation Branding and Soft Power?

slovenia tourism slogan

With this in mind, a national brand and campaign were launched to improve the country’s recognition in the world, which would stand out in the crowd of the ever-growing competition. Since traveling is an all-sensory experience, the government picked a proposal for a brand campaign and slogan, that would do more than just present Slovenia with a pretty picture of a famous landmark such as Lake Bled, but that will also show the world how they too can feel and sense Slovenia – with words, sounds, smell, touch, taste, sights, and through a wide variety of unique experiences.

The winning slogan was “I feel Slovenia”, with a visual emphasis on the word “love”. Slovenia appears to be the only country in the world with “love” in its name. The logo of the national brand communicates two messages: “I feel Slovenia” and “I feel love”. The chosen color to represent the national brand identity is green, more specifically the used Pantone is U377. The color used to describe Slovenia shows the country as a green gem located in Central Europe.

slovenia tourism slogan

Furthermore, the selected color represents Slovenian pristine and untouched forests, which cover a staggering 60% of the country. The memory of Slovenian green gives you elan and simultaneously relaxes you. In addition to the green color, the two typical colors of the country are also blue and white, which are deeply related to Slovenian nature. They calm down and work as pure, and white also represents elementality, which is at the core of the Slovenia brand.

A positioning based on such strong and positive emotion, with a resolute experiential element – one has to experiment and not just “learn about” what the country has to offer – resonated well with what Slovenia is about and what its population proudly stands for.

Follow your heart and feel Slovenia in your very own way

The brand was developed with a goal to increase Slovenia’s competitiveness in different fields, not just tourism and destination branding, but also other industries, business, exports, culture, sports, gastronomy, unique experiences, and so on. The brand was created by contributions of experts from different walks of life. The “I feel Slovenia” slogan has become one of the most effective slogans and brands created in Slovenia. Over the years, the slogan has been honored with many rewards complimenting Slovenian excellence in promoting itself, not only as a travel destination but also as a standalone brand, which combines every globally recognized aspect of the country.

The original slogan used by the STB has seen several add-ons since being launched. One of the first versions of the slogan used was “I Feel Slovenia. Green. Active. Healthy”, which was the underlying idea of promoting Slovenia as a green, boutique destination of five-star experiences. At the same time, the emphasis was also to represent the country as a harmonic experience for all your senses in the optics of the Slovenian green tourism scheme with the focus being on sustainability. The goal of green and sustainable tourism was to support local restaurants and hotels, purchase of local handcrafts, use of local services to help the local economy, and reduce the negative impact on the environment and the community.

In the autumn of 2018, the slogan was upgraded to “I Feel Slovenia. My way.”, which was changed in order to fit the most recent communication, marketing trends, and the latest perception of luxury as well as to appeal more to the powerful segment of millennials, which are social media savvy. Therefore, the aim of this freshened-up slogan was to invite both domestic and foreign visitors to describe their own way of exploring and feeling Slovenia on their social media profiles. The slogan was truly felt by the Instagram audience as the official hashtag #ifeelsLOVEnia has been used over 700,000 times.

SEE ALSO: The Rebranding of America – Branding Roundtable No. 26

Today, “I feel Slovenia” is a recognizable brand and a story of success, persistence, and cooperation of different stakeholders. Slovenia is more than just a tourist destination point, it’s a way of feeling. And yes, still a country of beautiful girls.

Cover image source: Amadej Tauses (Lake Bled, Slovenia)

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Slovenia's new tourism slogan highlights unique experiences

The essence of the previous slogan will remain the underlying idea of the tourist promotion, as the "story of Slovenia as a green, boutique destination of five-star experiences is clear and has been widely accepted", STO head Maja Pak said as she presented the new slogan.

The idea was to freshen up the communication and upgrade it on a more personal level in line with the new trends of digital marketing and the latest perception of luxury as well as to appeal more to the powerful segment of millennials, she explained.

The new slogan has the potential to be incorporated into all existing activities and expand the I Feel Slovenia brand additional content.

The STO plans to use the new slogan for the next three to five years, according to Miša Novak of the board.

The new slogan is a project of a Slovenian-US consortium of marketing agencies led by the Slovenian communication agency Yootree.

Visitors are increasingly looking for experiences rather than products and cherish authenticity above all else. They like inspiring stories and unique moments, which is what Slovenia can offer, said Tomaž Apohal of Yootree in explaining the slogan.

The STO will start using the new slogan gradually, and will include it also in its 2019 global digital campaign.

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73+ Essential Slovenian Travel Phrases for your trip to Slovenia

List of essential Slovenian travel phrases to learn Slovenian language basics for your trip to Slovenia. Easy Slovenian words for anyone interested in learning Slovenian language. From how to say thank you in Slovenian, to phrases for ordering food and words for going around for easy navigation when in Slovenia. FREE DOWNLOAD. Slovenia travel | Visit Slovenia | Slovenian travel phrases | Basics Slovenian words | Europe #traveljournal #travelbujo #slovenian #slovenianlanguage #travelphrases

Disclosure: This essential Slovenian travel phrases article may contain affiliate links. If you click it and buy something you like, I’ll earn a small commission at no extra cost to you. Thank you! Read more in  Disclaimer .

How do you say “ Please ” and “ Thank you ” in Slovenian? Searching for essential Slovenian travel phrases for your adventure in Slovenia? Look no further! You don’t need to be fluent in Slovenian to enjoy your time in Ljubljana, Lake Bled or Piran. But, knowing basic words and phrases in Slovenian language will go a long way over your time in Slovenia . As a Slovenian, I can confirm that locals will warmly appreciate your efforts when trying to speak our language. Learning some basic Slovenian words will give you further insight into our Slovenian culture and way of life. Plus it will make traveling in Slovenia and other countries speaking Slavic languages easier. What are those common Slovenian words for tourists ?

🗩 If you have been wondering “Would Anja rather speak to animals or speak 10 foreign languages?”, you will find the answer hidden in the blog.

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Slovenia is one of the most beautiful green tourist destinations in Europe, according to Lonely Planet, CNN Travel, and Forbes. It might not be the most popular, but a hidden gem , that only well-informed travelers choose to visit. A lot of people in Slovenia speak English, but learning basic Slovenian phrases will help you to understand other Slavic languages , like Croatian, Serbian, and Russian much easier. In this comprehensive language guide , you will find useful basic Slovenian phrases for travelers that will help you navigate your way through Slovenia with ease. List of simple Slovenian words and phrases to use in everyday situations. I also encourage you to DOWNLOAD Slovenian travel phrases pdf for FREE and bring it with you to Slovenia. Let’s begin this linguistic adventure, one essential Slovenian travel phrase at a time!

for ESSENTIAL TRAVEL PHRASES: • 73+ Essential ENGLISH Travel Phrases and Words You Should Know • 73+ Essential ARABIC Travel Phrases for Tourists in Arab Countries & Free PDF • 73+ Essential GREEK Travel Phrases for Tourists on a Greek Holiday & Download • 73+ Essential JAPANESE Travel Phrases for Tourists Visiting Japan & Free cheat sheet • 73+ Essential SLOVENIAN Travel Phrases for your trip to Slovenia & Free Download • 73+ Essential SWAHILI Travel Phrases for Travelers to East Africa + Free Download for WORDS & PHRASES in 101 different languages: • How to say You have beautiful eyes in 101 different languages • How to say What is the WiFi password in 101 different languages • How to say Hello in 101 different languages spoken around the World • How to say Love in 101 different languages spoken around the World • How to say I love you in 101 different languages spoken around the World • How to say Thank you in 101 different languages spoken around the World • How to say Happy Birthday in 101 different languages spoken In the World • How to say Happy New Year in 101 different languages spoken around the World • How to say Friend in 101 different languages spoken around the World with Pronunciation

for general SLOVENIA TRAVEL TIPS: • GET OVER JET LAG WITH THESE 19 EASY-TO-FOLLOW TIPS • ULTIMATE TRAVELER SAFETY GUIDE: WHAT TO DO DURING AN EARTHQUAKE for SLOVENIA TIPS: • 73+ Essential Slovenian Travel Phrases for your trip to Slovenia for best TOURS IN SLOVENIA: • for INSTAGRAM CAPTIONS about SLOVENIA: • 81 Best Slovenia captions for Instagram – Short, cute and Punchy

Table of Contents

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Looking for Slovenian words and Slovenian phrases for travelers. Here you will find a FREE Printable with basics Slovenian travel phrases and language coloring pages in Slovenian language. Learn how to say thank you in Slovenian, and words for going around for easy navigation when in Slovenia. Slovenia travel | FREE printable | Slovenian travel phrases | Slovenian for travelers | Coloring page | Language coloring page #traveljournal #bujo #howtosay #slovenianlanguage #travelphrases

1. Where is Slovenian spoken?

Did you know that only around 2,5 million people speak Slovenian? What language is spoken in Slovenia? Slovenian, the official language of Slovenia , is primarily spoken within the borders of this picturesque Central European country. What you might not know is that Slovenian language can also be heard in neighboring regions and is officially recognized as a minority language in some parts of Italy and Austria . With Slovenia’s growing popularity as a tourist destination, you may encounter pockets of Slovenian speakers in various corners of the globe. The best way to learn Slovenian, beyond the travel phrases, would be with a language class, asking a local (me) to have online lessons, and coming to Slovenia on language holidays.

What languages do they speak in Slovenia? What language do Slovenians speak? or What language do Slovenians speak? Slovenian, since its the official language. But most of the younger population know at least one foreign language. So speaking English should not be a problem. A lot of people also know how to communicate in Serbian, Croatian, German, Italian and other world languages.

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Visiting Slovenia? Check out this list of Slovenian travel words and learn Slovenian language basics for your trip to Slovenia. From how to say thank you in Slovenian, to phrases for ordering food and words for going around for easy navigation when in Slovenia. FREE DOWNLOAD and coloring pages. Slovenia travel | Slovenia content| Slovenian travel phrases | Basics Slovenian words | Coloring page | Language coloring page #traveljournal #bujo #howtosay #slovenianlanguage #travelphrases

2. Slovenian language basics: alphabet and pronunciation

How to learn Slovene? Before you proceed to the essential travel phrases when in Slovenia, it is important to know the basics of Slovenian language . This will be useful when pronouncing the words since here you will find letters that are not in the English alphabet. The Slovenian alphabet has 25 letters and does not have the letters W, Q, X, Y. It does have three new letters, Č, Š, Ž which are basically C, S, and Z with a caron on top. Pronunciation of Slovenian words and phrases is phonetic . This makes things easy since each letter has only one specific sound and it is pronounced the same all the time. A simple guide to Slovenian alphabet and pronunciation with similar English sounds:

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slovenia tourism slogan

3. Essential Slovenian travel phrases

3.1. basic slovenian words and phrases.

Basic words in Slovenian combine expressions that showcase politeness and cultural respect, encouraging positive interactions with locals and serving as a basis for every communication.

ALSO READ: • How to say What is the WiFi password in 101 different languages

3.2. Common travel phrases for greetings in Slovenian

Slovenian words and phrases for greetings lay the foundation for any interaction, allowing you to initiate conversations and make a positive first impression.

ALSO READ: • How to say Hello in 101 different languages spoken around the World

3.3. Essential Slovenian travel phrases for directions and getting around

Basic Slovenian phrases for asking for directions will enable you to navigate unfamiliar streets and find your way around.

3.4. Useful Slovenian phrases for traveling when ordering food and drinks

Common Slovenian phrases for ordering meals, asking for recommendations, and specifying dietary preferences ensure enjoyable dining experiences and help you explore local cuisines.

Looking for Slovenian words and Slovenian phrases for travelers. Here you will find a FREE Printable with basics Slovenian travel phrases and language coloring pages in Slovenian language. Learn how to say thank you in Slovenian, and words for going around for easy navigation when in Slovenia. Slovenia travel | FREE printable | Slovenian travel phrases | Slovenian for travelers | Coloring page | Language coloring page #traveljournal #bujo #howtosay #slovenianlanguage #travelphrases

3.5. Practical Slovenian travel terms for shopping

Essential Slovenian phrases for inquiring about prices, negotiating, and asking for sizes or colors are handy when exploring markets and boutiques.

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3.6. Useful phrases in Slovenian for traveling when checking in a hotel

Phrases in Slovenian language you will need when checking in a hotel, asking for towels, fixing air conditioning, enquiring what time is breakfast, and what is included in your room rate.

3.7. Helpful Slovenian travel terms in case of emergencies

Here you will find helpful Slovenian travel terms in case of emergencies, natural disasters, or if you will be needing assistance in difficult or dangerous situations.

3.8. Slovenian travel phrases to compliment someone

If you’re like me and really love learning a few phrases in new languages, expand your study beyond the essential travel phrases. I always learn how to say please and thank you, never visit without knowing the local word for “coffee” and never leave without knowing how to say;

List of essential Slovenian travel phrases to learn Slovenian language basics for your trip to Slovenia. Easy Slovenian words for anyone interested in learning Slovenian language. From how to say thank you in Slovenian, to phrases for ordering food and words for going around for easy navigation when in Slovenia. FREE DOWNLOAD. Slovenia travel | Visit Slovenia | Slovenian travel phrases | Basics Slovenian words | Europe #traveljournal #travelbujo #slovenian #slovenianlanguage #travelphrases

4. Best language App for traveling abroad

Learning a language is a long process. If you think you won’t have time to learn Slovenian language basics , or if the situations come your way when above mentioned Slovenian words and phrases won’t be enough, use Google Translate. This is my favorite language app, that I use on (almost) every trip.

4.1. Google Translate

Google Translate is the most popular language travel app that can be used everywhere. I personally use it on all my travels, when going to Tanzania to learn what some Swahili words mean, when in Mexico to help with my not-the-best Spanish, when in Italy, in Japan and other places. I’m sure you are familiar with the language app already. The most obvious feature is it will help you translate the destination language into your own one. But the absolute best feature is that it can translate the text using ‘ camera translation ’. All you have to do is open the app, point your camera toward the text in a foreign language and Google Translate will do the rest. Perfect for menus! It also translates text from the photos on your camera roll. And it also works offline, when you download the language pair on your phone. Language: 133 languages Download: iOS | Android | Website Price: Free

slovenia tourism slogan

5. Final thoughts on Essential slovenian Travel Phrases and Words

Whether it’s a warm greeting, ordering a meal, or expressing gratitude, key Slovenian phrases not only open doors to easier communication, but they also show respect and will help you to understand Slovenia, people, and culture in a different way. Before traveling to Slovenia, learn Slovenian language basics and Slovene phrases that will help you to navigate through this green country. How to say Hello in Slovenian and how to say thank you in Slovenian language. Basic Slovenian phrases for directions, ordering food, and checking in a hotel.  Which of these useful Slovenian phrases have you managed to memorize so far? Let me know in the comments! Srečno pot, Anja

➤ What you should read next …

• How to say Love in 101 different languages spoken around the World • Best Instagram Captions for Slovenia • How to say You have beautiful eyes in 101 different languages • Best Ways of Tracking Travel Expenses During a Trip • How to say Hello in 101 different languages

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Looking for Slovenian words and Slovenian phrases for travelers. Here you will find a FREE Printable with basics Slovenian travel phrases and language coloring pages in Slovenian language. Learn how to say thank you in Slovenian, and words for going around for easy navigation when in Slovenia. Slovenia travel | FREE printable | Slovenian travel phrases | Slovenian for travelers | Coloring page | Language coloring page #traveljournal #bujo #howtosay #slovenianlanguage #travelphrases

✈ Travel like a PRO

Are you ready to travel like a PRO? Save time and money with these travel tips and resources . I personally use these companies to save time and money. They do the work by providing a list of options, prices, and reviews from actual guests, for anywhere I am traveling worldwide. ✈️ FLIGHTS: I use Skyscanner in combination with Google Flights to find amazing flight fares (try the Explore feature). I book directly with an airline or pair it with Iwantthatflight for the best deals. 🏨 ACCOMMODATION: Booking.com is my favorite site for finding great hotel deals. They return the best rates and reviews are from actual guests! 🚘 RENTAL CARS: Discover Cars are my go-to, when planning an epic road trip. 🗽 TOURS & ACTIVITIES: I like to wander around on my own, but when I want to explore with a group, skip the line with an entrance ticket, I book it with GetYourGuide or Viator . ❤️‍🩹 TRAVEL INSURANCE: I never, under any circumstances travel without insurance. In most cases, I use yearly global travel medical insurance. But, if you don’t have that and some impromptu travel plans occur, use SafetyWing . With them, you can buy travel insurance even when you are already abroad. Better be safe, than sorry! 📲 ONLINE SAFETY: NordVPN keeps your devices’ browsing safe and malware-free. Stream shows from around the world, access social media in countries where they are blocked and buy cheap flights by changing your virtual location. 🛜 STAY CONNECTED WITH eSIM: Ditch the plastic SIM cards and waiting in lines at the airport! Airalo eSIMs allow you to connect as soon as you land at your destination. They have eSIMs for over 190+ countries worldwide.

What language do they speak in Slovenia?

Slovenian, the official language of Slovenia, is primarily spoken in Slovenia. Slovenian language can also be heard in neighboring regions and is officially recognized as a minority language in some parts of Italy and Austria.

How to say Good Morning in Slovenian?

Dobro jutro Learn more Slovenian language basics and common Slovenian words for tourists on Anja On Adventure blog. Here you can also FREE DOWNLOAD Slovenian travel phrases pdf and coloring pages with Slovenian phrases.

How to say Thank you in Slovenian?

Hvala Thank you in Slovenian pronunciation is “hvah-lah”. Learn more Slovenian language basics, like how do you say Thank you in Slovenian, and common phrases in Slovenian for tourists on Anja On Adventure blog. Here you can also FREE DOWNLOAD Slovenian travel phrases pdf and coloring pages with Slovenian phrases phonetic.

How to say Hello in Slovenian?

Zdravo Learn more Slovenia basic phrases, like how do you say hello in Slovenian language and common Slovenian words for tourists on Anja On Adventure blog. Here you can also FREE DOWNLOAD Slovenian travel phrases pdf and coloring pages with Slovenian phrases.

How to say Good Night in Slovenian?

Lahko noč Learn more Slovenian phrases with pronunciation and common Slovenian words for tourists on Anja On Adventure blog. Here you can also FREE DOWNLOAD Slovenian travel phrases pdf and coloring pages with Slovenian phrases.

How to say Cheers in Slovenian language?

Na zdravje Learn more Slovenian basic words and common Slovenian words for tourists on Anja On Adventure blog. Here you can also FREE DOWNLOAD Slovenian travel phrases pdf and coloring pages with Slovenian phrases.

How to say How are you in Slovenian?

Kako si? Learn more Slovenian language basics and Slovenian common phrases on Anja On Adventure blog. Here you can also FREE DOWNLOAD Slovenian travel phrases pdf and coloring pages with Slovenian phrases.

How to say Hi in Slovenian?

Živjo Learn more Slovenia language basics and common Slovenian basic phrases on Anja On Adventure blog. Here you can also FREE DOWNLOAD Slovenian travel phrases pdf and coloring pages with Slovenian phrases.

How to say please in Slovenian?

Prosim Learn more Slovenia language words, like Please and Thank you in Slovenian, and common Slovenia phrases on Anja On Adventure blog. Here you can also FREE DOWNLOAD Slovenian travel phrases pdf and coloring pages with Slovenian phrases.

How do you say good morning in Slovenian?

Dobro jutro Learn more basic Slovenian sentences for travelers on Anja On Adventure blog. Here you can also FREE DOWNLOAD Slovenian sayings like Slovenian thank you.

How do you say good day in Slovenian?

Dober dan Learn more basic phrases in Slovenian and common Slovene words on Anja On Adventure blog. Here you can also FREE DOWNLOAD Slovenian travel phrases pdf and coloring pages with simple Slovenian phrases.

How do you say Good evening in Slovenian?

Dober večer Learn more basic phrases in Slovenian and common Slovene words on Anja On Adventure blog. Here you can also FREE DOWNLOAD Slovenian travel phrases pdf and travel words list like lep večer in lahko noč.

❥ About Anja On Adventure

anja on Adventure

Anja On Adventure is a travel blog, a collection of insider tips and information on destinations, that I visited as a solo female traveler, tour guide, teacher, yacht stewardess, and Survivor challenge tester. Anja, is a thirty-something adventure-seeking, sun chasing, beach hopping, gin-loving, tropics enthusiast with a creative mind and sarcastic spirit, who loves coconut and mango but doesn’t like chocolate and sweets. I am passionate about all things travel, maps, and puzzles. Click here to learn more About me .

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The Ultimate List Of Tourism Slogans From Almost Every Country In The World

From aspirational to downright cringe-y, tourism slogans give us a glimpse of the country they represent. here's a full list..

By Yagnoseni Das Published on Jan 20, 2023, 08:00 AM UTC

The Ultimate List Of Tourism Slogans From Almost Every Country In The World

Not many people need convincing to travel to exotic destinations across the world. Every country has something or the other to offer to its visitors—be it vast white beaches with an unending horizon of the blue ocean, tall mountains with extensive flora and fauna, or a brightly lit city bustling with an urban population. However, every country does its best to entice travellers to maintain its booming tourism industry.

Tourism sectors have an array of practised marketing efforts rolled up their sleeves and one of the many is to sum up an entire country in just a handful of words. Tourism slogans have become a trademark of a country. From aspirational to downright cringe-y, tourism slogans give us a glimpse of the country they represent. Here’s a list of tourism slogans from almost every country in the world.

Tourism slogans from Africa

Tourism Slogans

Tourism is an important economic sector for any country in Africa. So, it is only natural that the tourism slogans here are enticing, too.

  • Algeria – The Journey of the Heart
  • Benin – Revealing Benin
  • Botswana – Our ride, your destination
  • Burundi – The ‘Eden’ in the Heart of Africa
  • Cameroon – Africa in Miniature
  • Chad – Oasis of the Sahel
  • Djibouti – Djibeauty
  • Egypt – Where it all begins
  • Eswatini – A Royal Experience
  • Ethiopia – Land of Origins
  • The Gambia – The Smiling Coast of Africa
  • Ghana – Amazing Ghana
  • Kenya – Magical Kenya
  • Lesotho – The Kingdom in the Sky
  • Madagascar – Treasure Island
  • Malawi – The Warm Heart of Africa
  • Mali – An Authentic Africa
  • Mozambique – Come to where it all started
  • Namibia – Endless Horizons
  • Nigeria – Heartbeat of Africa
  • Rwanda – Remember – Unite- Renew
  • Sao Tome & Principe – True Tranquility
  • Senegal – Where Hospitality is Natural
  • Seychelles – Another World
  • Sierra Leone – Sieraously Surprising
  • South Africa – Inspiring New Ways
  • Tanzania – Unforgettable
  • Tunisia – Inspiring Tunisia
  • Uganda – You’re Welcome
  • Zambia – Lets Escape
  • Zimbabwe – A World of Wonders

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Tourism slogans from Asia

slovenia tourism slogan

The largest continent in the world, Asia has plenty to offer to any traveller . With a plethora of countries spreading across the continent, the slogans are just as diverse, too.

  • Bahrain – Ours. Yours. Bahrain
  • Bangladesh – Beautiful Bangladesh
  • Bhutan – Happiness is a Place
  • Brunei Darussalam – Adobe of Peace
  • Cambodia – Kingdom of Wonder
  • Cyprus – Cyprus in your Heart
  • Georgia – Emotions are Georgia
  • India – Incredible India
  • Indonesia – Wonderful Indonesia
  • Israel – Land of Creation
  • Japan – Endless Discovery
  • Jordan – Set Forth on a Great Journey
  • Kazakhstan – The World of Wonders
  • Kyrgyzstan – So Much to Remember
  • Laos – Simply Beautiful
  • Lebanon – Live Love Lebanon
  • Malaysia – Truly Asia
  • The Maldives –The Sunny Side of Life
  • Mongolia – Go Nomadic
  • Myanmar – Be Enchanted
  • Nepal – Lifetime Experience
  • Oman – Beauty has an Address
  • Pakistan – Land of Adventure and Nature
  • The Philippines – It’s More Fun in the Philippines
  • Qatar – Qurated for You
  • Russia – The Whole World Within Russia
  • Saudi Arabia – Saudi, a Kingdom That Inspires
  • Singapore — Passion Made Possible
  • South Korea – Imagine Your Korea
  • Sri Lanka – Hello Again Sri Lanka
  • Tajikistan – Fear the Friendship
  • Thailand – Amazing Thailand, it Begins with People
  • Turkey – Choose Your Memories
  • United Arab Emirates – Seven Emirates One Destination
  • Uzbekistan – Naturally Irresistible
  • Vietnam – Timeless Charm

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Tourism slogans from Europe

Tourism Slogans

Europe has one of the most thriving tourism industries in the world. From Prague to Paris and Rome to Lisbon, Europe is filled with bucket-list destinations.

  • Albania – Go your own way
  • Austria – Feel the Spark
  • Belarus – Hospitality Without Borders
  • Belgium – The Place to be
  • Bosnia and Herzegovina – The Heart Shaped and at your Fingertips
  • Bulgaria – A Discovery to Share
  • Croatia – Full of Life
  • Czech Republic – Live your Dream
  • Denmark – The Land of Everyday Wonder
  • Estonia –Epic Estonia
  • Finland – I wish I was in Finland
  • France – Explore France
  • Germany – Simply Inspiring
  • Greece – Always Epic
  • Hungary – Wow Hungary; Wellspring of Wonders
  • Iceland – Come and be inspired by Iceland
  • Ireland – Fill your heart with Ireland
  • Italy – #treasureitaly
  • Lithuania – Real is Beautiful
  • Luxembourg – Daydream
  • Macedonia – Macedonia Timeless
  • Malta – More to Explore
  • Moldova – Discover the Touristic Moldova
  • Monaco – There is No Place Like Here
  • Montenegro – Wild Beauty
  • The Netherlands – This is: Netherlands
  • Norway – Powered by Nature
  • Poland – Move your Imagination
  • Portugal – Can’t Skip Tomorrow
  • Romania – Explore the Carpathian Gorden
  • Serbia – See Serbia
  • Slovakia —Travel to Slovakia, Good Idea
  • Slovenia – I Feel SLOVEnia
  • Spain – #spainindetail
  • Sweden – Welcome to Sweden, when the time is right
  • Switzerland – Get Natural
  • Ukraine – Experience Ukraine
  • United Kingdom – Escape the Everyday

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Tourism slogans from Oceania

slovenia tourism slogan

Oceania is filled with exotic landscapes. With the Fiji Islands , this continent is a favourite amongst travellers.

  • Australia – Come Live Our PhilAUsophy
  • Kiribati – For Travellers
  • New Zealand – 100% Pure
  • Papua New Guinea – A Million Different Journeys
  • Samoa – Where Beautiful Just Happens
  • Tonga – The True South Pacific
  • Vanuatu – Answer the Call of Vanuatu

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Bookmark This: 23 Best Destinations To Travel To In 2023

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Head To These Least Populated Countries For A Relaxing Travel Experience

Head To These Least Populated Countries For A Relaxing Travel Experience

Tourism slogans from the americas.

Tourism Slogans

The Americas welcome a huge number of travellers from all around the world, thanks to its innumerable tourist spots.

  • Antigua and Barbuda – The Beach is Just The Beginning
  • Argentina – Beats to your rhythm
  • The Bahamas – Fly Away
  • Barbados – Love Barbados
  • Belize – Discover How to Be
  • Bolivia – Bolivia Awaits You
  • Brazil – Visit and Love Us
  • Canada – For Glowing Hearts
  • Chile – Where the Impossible is Possible
  • Colombia – The Most Welcoming Place
  • Costa Rica – Essential Costa Rica
  • Cuba – Breathe Cuba
  • Dominica – The Nature Island
  • Dominican Republic – Dominican Republic Has it All
  • Ecuador – Be well in Ecuador
  • EI Salvador – The 45-minute Country
  • Guatemala – Heart of The Mayan World
  • Guyana – South America Undiscovered
  • Jamaica – Heartbeat of the World
  • Nicaragua – Urica Original
  • Panama – Panama Surprises
  • Paraguay – You Have to Feel it
  • Peru – Time To Take a Trip with Your Imagination
  • Saint Kitts and Nevis – Follow your Heart
  • Saint Lucia – Let Her Inspire You
  • Suriname – A Colorful Experience
  • Uruguay – Uruguay Natural
  • USA – Visit the USA
  • Venezuela – Venezuela is Your Destination

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Hero and feature image credit: Christine Roy and Markus Spiske on Unsplash

Related: Pack These Winter Trek Essentials For A Smooth Trekking Experience

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The 8 best places to discover in Slovenia

Jan 5, 2022 • 9 min read

Woman kayaking toward Bled Island.

Lake Bled and its island church is perhaps Slovenia’s most iconic image © Brusonja / Getty Images

For proof of the idiom “good things come in small packages,” one only needs to visit Slovenia. In an area about half the size of Switzerland, this Central European country packs in mountain ranges, an Adriatic coastline, fashionable cities, rivers, lakes and perched villages.  

Better still, the country, which takes pride in its avant-garde sustainable-tourism philosophy, is actually all the easier to take in because of its compact nature. In one day, travelers can easily walk in the Alps, kayak a glacial waterway, drive to one of several world-class winemaking regions, and then take a dip in the sea. At the moment, you may not be able to name multiple Slovenian cities, regions or landmarks, but that’s a positive. Slovenia — hiding in plain sight — is waiting to be discovered.  

Boats and paddle boarders travel down the tree-lined Ljubljanica River, which flows through the centre of Ljubljana.

See spectacular architecture in Ljubljana

All roads in Slovenia lead to its capital, and not just because it’s situated in the center of the country. Named the European Green Capital in 2016, this city of nearly 300,000 is a nexus buzzing with active, cycle-riding residents, alternative culture and eclectic restaurants, museums and cafes. However, the setting alone is worth a visit: Every square has a story told in a language of historical epochs and stunning architecture. 

Start your investigation of Slovenia’s biggest city at the fairytale-like  Ljubljana Castle , a 16th-century hilltop fortification. Either make the short, inclined trek along a clearly marked footpath or take the funicular. Once there, check out a range of attractions, such as the Museum of Puppetry or the Exhibition of Slovenian History. Back down in the Old Town you will, in rapid succession, come across the baroque Cathedral of St Nicholas , built on 13th-century foundations; the main square, Prešernov Trg , and its bright-pink 17th-century Franciscan Church of the Annunciation ; and a series of bridges straddling the Ljubljanica River. 

Although all of the river crossings are unique, the Triple Bridge , designed by local superhero architect Jože Plečnik, stands out. Take a closer look, and you’ll realize just how many of the city’s architectural gems were the product of Plečnik’s brilliance during the first half of the 20th century. Don’t leave Ljubljana without admiring his  National & University Library or taking a guided tour of  Plečnik House , his home and studio for more than 35 years.

Peel back layers of history in Maribor

The truth is, Maribor could fit into several “best of” categories. Slovenia’s second largest city, it anchors the country's Podravska wine region, and it also has a thriving gourmet scene, including the Michelin-starred restaurant  Hiša Denk , about nine miles north of the center. Plus, because it sits on the Drava River, it's a hub for adventure activities like rafting, cycling and hiking. But all that said, Maribor is, at its heart, a treasure chest of historic layers.

Settled time and again during the Stone Age, Celtic period and Roman era, the city dates back to the Middle Ages, with a plethora of sites for history buffs. First, stop in at  Maribor Regional Museum to get an overview, then walk just north of town to visit the remains of the 12th-century castle known today as  Piramida . Back in the center is Glavni Trg , which was the market square during the medieval period. Here, you’ll see the 16th-century Town Hall before sitting for a glass of wine at the Old Vine House , where the world’s oldest producing vine — more than 400 years old — climbs the facade and still produces vino. 

Two people sliding down a zip line with misty mountains behind them

Plan for outdoor adventure in Bovec

At the edge of Triglav National Park , squeezed between the Julian Alps and the crystal-clear turquoise Soča River, Bovec is a haven for nearly any mountain or water activity imaginable. There is a holiday’s worth of sites surrounding the country’s adventure capital, and by enjoying them, you can scratch both your adrenaline- and culture-seeking itches.

Start your journey by cycling approximately 7km (4.3 miles) southwest of Bovec, along the Soča River, to the  Boka Waterfall , Slovenia’s highest falls. Then head in the other direction: you'll pedal next to the Koritnica River for 4.5km (2.8 miles) until you reach  Kluže Fortress , a 15th-century wooden fort that was upgraded to a stone version, wedged between peaks and gorges, in the 18th century. Make sure to take in the exhibition describing the area’s importance along the front lines of World War I. 

Jump to the next excitement level and explore the area’s extremes. Start with an advanced kayak session by paddling both the Soča and Koritnica Rivers (a permit is needed). Then take a gondola ride to  Kanin Ski Centre , the country’s highest ski area at around 2300m (7546ft).

Have a romantic holiday at Lake Bled

Whether you know it or not, you’ve likely seen Lake Bled before. The tectonic glacial lake and its island church — floating on the still water as if placed there centuries ago to fulfill future photographers’ dreams — is perhaps Slovenia’s most iconic image, and the cover shot of many articles and guidebooks. The logical reason for this is clear the moment you see it: Even in two dimensions, this magical place pulls at your heartstrings and touches emotions you were unprepared to confront. When you see it in person with that special someone by your side, get ready for fireworks.

Luckily, there is ample opportunity to stroll or float hand-in-hand in this snowglobe-worthy setting. Start with a boat ride to Bled Island , where churches have been built and rebuilt for more than a millennium; today’s structure is the 17th-century baroque Church of the Assumption . Vows renewed, head to  Bled Castle , which rests on a bluff overlooking the lake. Dating from the early 11th century, the fortress was rebuilt after an earthquake in the 16th century. No romantic outing here is complete without an easy hike to Vintgar Gorge , around 4km (2.5 miles) from the town of Bled. Boardwalks and bridges take lovers (and anyone else) on an intimate journey across the magical 1600m (5249ft) ravine.

An island with a church in the middle of the turquoise waters of Bohinj Lake

Experience local culture at Lake Bohinj

Though small, Slovenia has a surprising amount of regionality, and every area exudes pride about the characteristics that make it unique. When visiting Lake Bohinj — the country’s largest natural lake, tucked into the Julian Alps in Triglav National Park — you will find a community that takes every opportunity to share the authenticity of their beloved landscape, food and history. Give into the temptation to sip on whatever is handed you and just listen.

Lake Bohinj is big. At more than four kilometers in length, the area is more than just a body of water – it's a collection of settlements within the Bohinj Municipality. Before eating or buying souvenirs, look for the Bohinjsko (from Bohinj) label signifying it is locally produced. Then, gobble down or purchase a range of must-haves including cheeses, honey, kitchenwares, jam, beer and even gin. 

In the community of Stara Fužina, get a firmer grip on the local lifestyle at the Alpine Dairy Farming Museum , where exhibits explain how farm-to-table is more than just a recent trend here. In late spring, the International Wildflower Festival is a perfect event to experience the Bohinj from the roots up. And when you are ready to travel to or from the municipality, head to the train station in the town of Bohinjska Bistrica for an unforgettable journey through alpine tunnels on tracks laid by the Austro-Hungarian Empire.

An aerial view of Piran and the ancient red-roofed buildings of its main square, with the Adriatic sea in the distance

Soak up the sun in Piran

Such is the bounty of Slovenia that you can play in the mountains in the morning and lounge on the beach in the afternoon. When that urge strikes — and it likely will — Piran is the spot to soak up the rays, splash in the Adriatic and discover a unique destination on the country’s 47km (29.2 miles) of coastline.

Often called the most beautiful town along Slovenia’s Adriatic shore, Piran predates the Romans, but it got its present look during the Middle Ages, when it was part of the Venetian Empire. Get a panoramic overview of this intoxicating town by climbing the 147 stairs to the top of the bell tower , located next to the 17th-century baroque Cathedral of St George . From here, you can see three countries.

Come down from your perch to Tartinijev Trg (Tartini Square), the nerve center of town before heading to the Mediadom Pyrhani , 150m (492ft) away, to get a multimedia take on Piran history. Don't forget the reason you’ve raced down here from the mountains: A 15-minute walk takes you to Fiesa Beach for your plunge into the sea. 

Explore esoteric interests in the Karst Region

The Karst Region , which takes its name from its porous, limestone topography, acts as a synapse between Slovenia’s northern alpine delights and the Adriatic coast in the southwest. This compact area produces outstanding prosciutto, cheese and wines – such as the ones from Čotar Vineyard in the town of Komen – as well as unexpected pleasures both above and below ground.

In the town of Lipica, take a tour of the Lipizzaner stud farm , where the famous white horses have been bred for more than four centuries. Then take a deep subterranean dive into the Škocjan Caves , a Unesco World Heritage site with some 6km (3.7 miles) of tunnels, passages and chambers filled with enough stalagmites and stalactites to excite any spelunker.

A mature winegrower in a light-blue plaid shirt and straw fedora harvesting black grapes

Drink wine in Goriska Brda

Straddling the Italian border, Goriška brda (or simply “Brda”) has been a driving force in Slovenia’s growing reputation as a top wine destination . From one of the many perched villages scattered across the fertile hillsides, you’ll see a seemingly endless expanse of vineyards disappearing over the horizon. A visit here, however, is about more than just observation. To understand the passion brought to every bottle, you’ve got to fill your glass with the area’s liquid gold.

Start in the village of Dobrovo with a tour of the cellars at  Klet Brda wine cooperative, where you’ll have the chance to sample 12 of its finest labels. To compare and contrast, head to  Simčič Winery , in the village of Ceglo, to taste some of the country’s best vino. Make sure to ask for their Rebula, the region’s signature white variety. 

Slovenia   is on our 2022 Best of Travel list. For more stories from some of the world’s most exciting destinations  click here .

Safety recommendations and restrictions during a pandemic can change rapidly. Lonely Planet recommends that travelers always check with local authorities for up-to-date guidance before  traveling during Covid-19 .

You might also like:  Slovenia's new green route is perfect for independent travelers 6 reasons to visit Slovenia, a gem at the heart of Europe A perfect weekend in Ljubljana  

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Tourism Slogans for Every Country in the World: From Catchy to Cringeworthy

You guys — I have gone down a rabbit hole. 🤦🏻‍♀️ I started searching for country tourism slogans to include on a Country Quick Facts Infographic I am creating for my newly-designed country category pages (check out the test run for Colombia here !).

Before I knew it, I had compiled a comprehensive list of the tourism slogans for every country and territory in the world! So I decided to rank the Top 20 Best and Worst tourism slogans just for kicks. And I also threw in a few tourism logos while I was at it!

It was interesting to see what catchy (or not-so-catchy) taglines countries have come up with to lure tourists, especially since (at the time of this writing) US citizens are banned from all but a handful of these countries due to the coronavirus.

Some countries opted for the easy go-to of alliteration (“Brilliant Barbados”; “Beautiful Burundi”; “Pristine Paradise Palau”; “Timeless Tuvalu”) or assonance (“Epic Estonia”; “Incredible India”). Other countries got a little more creative (Djibouti: “Djibeauty”; Slovenia: “I feel sLOVEnia”; Ukraine: “It’s all about U”).

A few countries decided to make some bold claims (“Dominican Republic Has It All”; “All You Need Is Ecuador”; Honduras: “Everything Is Here”), while smaller, lesser-known countries opted to just tell you where they are located (Andorra: “The Pyrenean Country”; Bosnia & Herzegovina: “The Heart of SE Europe”).

Without further ado, here is my ranking (in alphabetical order) of the Top 20 Best and Worst Country Tourism Slogans. Let’s get the cringeworthy taglines out of the way first before moving onto the catchy ones….

Table of Contents

Worst Country Tourism Slogans

Armenia – Visit Armenia, It is Beautiful

Straight to the point but I feel like Armenia kind of mailed it in on this one.

Explore Armenia

Brazil – Visit and Love Us

Sounds a bit needy to me, Brazil.

Explore Brazil

Brunei Darussalam – Abode of Peace

Interesting slogan for a country known for its human rights violations…

Explore Brunei Darussalam

El Salvador – El Salvador: Impressive!

I guess this is a step up from their previous slogan “The 45-Minute Country” but still a bit lackluster.

Explore El Salvador

Finland – I Wish I Was in Finland

Putting the words in tourists’ mouths…

Explore Finland

Gibraltar (UK) – Time to be Enlightened

I’m pretty sure Gibraltar is all about a giant rock so I’m not sure what’s so enlightening?

Explore Gibraltar

Honduras – Everything is Here

Bold claim, Honduras.

Explore Honduras

Hungary – WOW Hungary

WOW is supposedly an acronym for Wellspring of Wonders but it really only works if you’re in the know. I kinda feel like they should just spell it out and skip the acronym altogether?

Explore Hungary

Indonesia – Wonderful Indonesia

I’m sure it is wonderful but I feel like they missed an opportunity for something more creative here…

Explore Indonesia

Iran – You Are Invited

Nice sentiment but are we really? At least for Americans, I’m not so sure how welcome we’d be.

Explore Iran

Jordan – Yes, It’s Jordan

Jordan’s getting a bit cocky here if you ask me…

Explore Jordan

Luxembourg – Live Your Unexpected Luxembourg

I’m not even sure what this means? I’ve been to Luxembourg and it is a beautiful but bland tiny speck of a country.

Explore Luxembourg

Montserrat (UK) – Come. We Have Time for You.

It’s actually so bad that it’s kind of good.

Explore Montserrat

The Netherlands – The Original Cool

I think I’m missing something. What does this even mean?

Explore The Netherlands

Paraguay – You Have to Feel It!

Feel what? A bit forward for a first date.

Explore Paraguay

Slovakia – Travel in Slovakia – Good Idea

I actually secretly love how cringeworthy this one is…

Explore Slovakia

Syria – Always Beautiful

Really, Syria? The decades of civil war might imply otherwise.

Explore Syria

Tunisia – I Feel Like Tunisia

What does this even mean?!

Explore Tunisia

United States – All Within Your Reach

America, you can do better. First of all, our country is huge. Second of all, I beg to differ based on the rampant racial and gender inequity coursing through our nation.

Explore the United States

Uruguay – Uruguay Natural

Huh? I don’t get it.

Explore Uruguay

Best Country Tourism Slogans

Anguilla (UK) – Tranquillity Wrapped in Blue

This conjures up an image of taking a nap on a beach, wrapped up in a beach towel, with not a care in the world.

Explore Anguilla

Antigua and Barbuda  – The Beach is Just the Beginning

I like both the alliteration and the implication that there’s so much more to this country than it belies on the surface.

Explore Antigua and Barbuda

Austria – Arrive and Revive

This just sounds so refreshing!

Explore Austria

Bhutan – Happiness is a Place

Bhutan measures Gross Domestic Happiness as a metric of success so I believe them…

Explore Bhutan

Cape Verde – No Stress

Sounds good to me!

Explore Cape Verde

Denmark – The Happiest Place on Earth

If you’ve got it, flaunt it.

Explore Denmark

Djibouti – Djibeauty

See what they did there? Love the catchphrase but you need to work on your logo, Djibouti.

Explore Djibouti

Faroe Islands (Denmark) – Unspoiled, Unexplored, Unbelievable

I’m all about the hidden gems so sign me up!

Explore Faroe Islands

Fiji – Where Happiness Finds You

Yes, please. 🙋🏻‍♀️

Explore Fiji

Kiribati – For Travellers

The implication is that Kiribati is for travelers, NOT tourists. And I like it.

Explore Kiribati

Montenegro – Wild Beauty

Something about this slogan just resonates with me.

Explore Montenegro

Morocco – Much Mor

Clever, Morocco.

Explore Morocco

Mozambique – Explore the Unexplored!

My kind of traveling!

Explore Mozambique

Nigeria – Good People, Great Nation

I just love the country pride and it actually really makes me want to visit.

Explore Nigeria

Oman – Beauty Has an Address

Since I list Oman as one of my favorite places I have visited, I can attest to the truth of this statement.

Explore Oman

Philippines – It’s More Fun in the Philippines

Enticing…I’d like to find out if this is true!

Explore Philippines

Tajikistan – Feel the Friendship

Sounds lovely, Tajikistan.

Explore Tajikistan

Timor-Leste – Explore the Undiscovered

Hidden gems are my jam. One day, Timor-Leste, one day.

Explore Timor-Leste

Ukraine – It’s All About U

I love both the play on words and the inviting sentiment here!

Explore Ukraine

Uzbekistan – Naturally Irresistible!

From the pictures I’ve seen, I’m dying to find out if I can’t resist the nature in Uzbekistan.

Explore Uzbekistan

Complete List of Tourism Slogans by Country

Afghanistan – N/A

Albania – Go Your Own Way

Algeria – Tourism for Everybody

American Samoa (US) – N/A

Angola – Country of the Future

Andorra – The Pyrenean Country

Antarctica – The White Continent

Argentina – Beats to Your Rhythm

Artsakh (Armenia) – A Hidden Treasure

Aruba (Netherlands) – One Happy Island

Australia – Come Live Australia’s PhilAUSophy

Azerbaijan – Take Another Look

Bahamas – Fly Away

Bahrain – Ours. Yours. Bahrain.

Bangladesh – Beautiful Bangladesh

Barbados – Brilliant Barbados

Belarus – Hospitality Without Borders

Belgium – The Place to Be

Belize – Belize is a Curious Place

Benin – N/A

Bermuda (UK) – So Much More

Bolivia – Bolivia Awaits You

Bonaire (Netherlands) – Once a Visitor Always a Friend

Bosnia and Herzegovina – The Heart of SE Europe

Botswana – Our Pride, Your Destination

Brazil – Brazil. Visit and Love Us

Bulgaria – A Discovery to Share

Burkina Faso – N/A

Burundi – Beautiful Burundi

Cabo Verde – No Stress

Cambodia – Kingdom of Wonder

Cameroon – Africa in Miniature

Canada – Keep Exploring

Cayman Islands (UK) – Dream in Cayman

Central African Republic – N/A

Chad – Oasis of the Sahel

Chile – Where the Impossible is Possible

China – Explore the World with Us

Colombia – Colombia is Magical Realism

Comoros – N/A

Congo, Democratic Republic of – N/A

Congo, Republic of – N/A

Cook Islands (New Zealand) – Love A Little Paradise

Costa Rica – Essential Costa Rica

Côte d’Ivoire – N/A

Croatia – Full of Life

Cuba – Autentica Cuba

Curaçao (Netherlands) – Curacao: Real. Different.

Cyprus – Cyprus in Your Heart

Czech Republic – Land of Stories

Dominica – The Nature Island

Dominican Republic – Dominican Republic Has It All

East Timor – Being First Has Its Rewards

Ecuador – All You Need is Ecuador

Egypt – Where It All Begins

England – Discover Your England

Equatorial Guinea – N/A

Eritrea – N/A

Estonia – Epic Estonia

Eswatini – A Royal Experience

Ethiopia – Land of Origins

Falkland Islands (UK) – Desire the Right

France – Rendez Vous en France

French Guiana (France) – N/A

French Polynesia (France) – Reconnect with the World

Gabon – N/A

Gambia – The Smiling Coast of Africa

Georgia – For the Best Moments of Your Life

Germany – Simply Inspiring

Ghana – Culture, Warmth, and Much More

Greece – Always in Season

Greenland (Denmark) – N/A

Grenada – Pure Grenada: The Spice of the Caribbean

Guadeloupe (France) – The French Caribbean Archipelago

Guam (US) – Where America’s Day Begins

Guatemala – Heart of the Mayan World

Guinea – N/A

Guinea-Bissau – N/A

Guyana – South America, Undiscovered

Haiti – Experience It!

Hong Kong (China) – Best of It All, It’s in Hong Kong

Iceland – Inspired by Iceland

India – Incredible India

Iraq – The Other Iraq (Kurdistan)

Ireland – Jump into Ireland

Israel – Land of Creation

Italy – Made in Italy

Jamaica – Heartbeat of the World

Japan – Endless Discovery

Kazakhstan – The Land of Wonders

Kenya – Magical Kenya

Kosovo – N/A

Kuwait – Pearl of the Gulf

Kyrgyzstan – So Much to Discover!

Lao People’s Democratic Republic (Laos) – Simply Beautiful

Latvia – Best Enjoyed Slowly

Lebanon – Passion for Living

Lesotho – The Kingdom in the Sky

Liberia – The Gateway for Tourism

Libya – N/A

Liechtenstein – Experience Princely Moments

Lithuania – Real is Beautiful

Macau (China) – The City of Dreams

Madagascar – A Genuine Island, A World Apart

Malawi – The Warm Heart of Africa

Malaysia – Truly Asia

Maldives – The Sunny Side of Life

Malta – Truly Mediterranean

Marshall Islands – N/A

Martinique (France) – There’s Only One Martinique

Mauritania – N/A

Mauritius – It’s a Pleasure

Mayotte (France) – N/A

Mexico – A World of Its Own

Micronesia (Federated States of) – Experience the Warmth

Moldova – Discover the Routes of Life

Monaco – For You

Mongolia – Nomadic by Nature

Myanmar – Myanmar, Be Enchanted

Namibia – Endless Horizons

Nauru – N/A

Nepal – Lifetime Experiences

Netherlands – The Original Cool

New Caledonia (France) – Pacific Heart

New Zealand – 100% Pure

Nicaragua – I Love You As You Are

Niger – N/A

Niue (New Zealand) – Nowhere Like Us

North Korea – N/A

North Macedonia – North Macedonia Timeless

Northern Mariana Islands (US) – N/A

Norway – Powered by Nature

Oman – Beauty Has An Address

Pakistan – It’s Beautiful, It’s Pakistan

Palau – Pristine Paradise Palau

Palestinian Territories – A Land of the Heart

Panama – Discovered by Nature

Papua New Guinea – A Million Different Journeys

Peru – Land of the Incas

Pitcairn Island (UK) – Come Explore

Poland – Move Your Imagination

Portugal – Europe’s West Coast

Puerto Rico (US) – Ready to Enchant You

Qatar – Qurated for You

Reunion Island (France) – The Ultimate Island

Romania – Explore the Carpathian Garden

Russian Federation – Reveal Your Own Russia

Rwanda – Discover the Land of a Thousand Hills

Saba (Netherlands) – The Unspoiled Queen of the Caribbean

Samoa – Beautiful Samoa

San Marino – San Marino For All

Sao Tome and Principe – N/A

Saudi Arabia – Experience to Discover

Scotland – A Spirit of Its Own

Senegal – N/A

Serbia – My Serbia

Seychelles – Another World

Sierra Leone – The Freedom to Explore

Singapore – Passion Made Possible

Slovenia – I Feel sLOVEnia

Solomon Islands – Solomon Is.

Somalia – N/A

South Africa – Inspiring New Ways

South Korea – Imagine Your Korea

South Sudan – N/A

Spain – #spainindetail

Sri Lanka – So Sri Lanka

St. Eustatius (Netherlands) – The Caribbean’s Hidden Treasure

St. Kitts and Nevis – Follow Your Heart

St. Lucia – Let Her Inspire You

St. Martin (France) / St. Maarten (Netherlands) – The Friendly Island

St. Vincent and the Grenadines – The Caribbean You’re Looking For

Sudan – N/A

Suriname – A Colorful Experience…Exotic Beyond Words

Sweden – N/A

Switzerland – Get Natural

Taiwan – The Heart of Asia

Tanzania – The Soul of Africa

Thailand – Amazing Thailand: It Begins with the People

Tibet (China) – Take a Trip to the Holy Land

Tonga – The True South Pacific

Trinidad and Tobago – Go Beyond Ordinary

Turkey – Be Our Guest

Turkmenistan – The Heart of the Great Silk Road

Turks and Caicos Islands (UK) – Beautiful by Nature

Tuvalu – Timeless Tuvalu

Uganda – The Pearl of Africa

United Arab Emirates – Discover All That’s Possible

United Kingdom – Home of Amazing Moments

United States of America – All Within Your Reach

Vanuatu – Discover What Matters

Vatican City – N/A

Venezuela – Venezuela is Your Destination!

Vietnam – Timeless Charm

Virgin Islands (UK) – Nature’s Little Secrets

Virgin Islands (US) – Visit To Be Inspired

Wales – #findyourepic

Wallis and Futuna Islands (France) – Islands of Hidden Treasures

Yemen – N/A

Zambia – Let’s Explore

Zimbabwe – A World of Wonders

Which tourism slogan makes you want to visit that country the most and why?

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About Laura

Laura is an avid traveler who aspires to live a life filled with adventure and a dash of luxury and hopes to inspire others to do the same. She seems to consistently be drawn to lesser-traveled hidden "pearls" and loves to give these under-the-radar places the credit they are due. Laura can often be found on the ski slopes in the winter and is obsessed with all activities involving water...and mac and cheese...and Golden Retrievers.

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TRAVELSLOVENIA.ORG – All You Need To Know To Visit Slovenia

TRAVELSLOVENIA.ORG – All You Need To Know To Visit Slovenia

Slovenia pictures: discover beautiful slovenia through amazing photos.

Discover beautiful Slovenia through amazing photos that will instantly make you want to visit and explore this wonderful country in the heart of Europe. Slovenia has it all: a charming capital, picturesque coastal towns on the Adriatic Sea, fairy-tale Alpine villages, centuries-old castles, lovely churches, remarkable caves, stunning lakes, spectacular waterfalls, beautiful rivers, extraordinary gorges, majestic mountains, alluring green valleys, and more. So put your feet up, make yourself a cup of coffee or tea and spend awhile wandering through our high resolution picture galleries.

Collage of places to stay in Slovenia

Slovenia is often overlooked by travelers in favour of its more well-known neighbours like Italy, Austria, and Croatia. If you can take a moment to SHARE this page on social media and help us promote the beauties of Slovenia, we will greatly appreciate it.

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15 thoughts on “slovenia pictures: discover beautiful slovenia through amazing photos”.

Beautiful country, beautiful photos. ❤️

Can’t wait to visit your beautiful country!

Beautiful pictures give us joy, keep them coming 👏🏻

Slovenia looks like such a beautiful country, and I love that it’s so eco friendly too!

Slovenia is such a gorgeous country, looks so photogenic with beauty everywhere! Hope to take a lot of photos there one day!

Slovenia is really beautiful ❤️

Will be there next week for the first time!!

Such a beautiful country, I am so glad to have been able to to see the country where all of my Grandparents were born. Looking forward to my next visit. 💖 Slovenia

I’m in love with Slovenia, first I fell in love with Ljubljana, then Lake Bled, then Bovec in the mountains.

Beautiful. We visited Slovenia when we where on a cruise went too Ljubljana and Lake Bled. Stunning!

Such a beautiful country ❤️❤️❤️

Oh yes, Slovenië is in my heart since I met a great friend at Grad Mokrice many years ago. It was the best time of my life!

The most beautiful country I’ve ever been.

Definitely my favourite country. I’m going back for the third time in June.

Slovenia has been on my list for a few years but WOW, these photos make me want to visit now! I had no idea it was the New Zealand of Europe and full of such beauty!

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Sustainable tourism

Sustainable tourism means more than just environmentally friendly practices.

The World Tourism Organization defines sustainable tourism as responsible tourism that takes into account the needs of the environment, local communities, local businesses and visitors.

Sustainable tourism is based on four pillars of development: 

  • economic: ensuring the competitiveness of tourist destinations and tourism companies, so that they can thrive and provide long-term benefits;
  • environmental:  reducing air, water and land pollution, reducing waste, enhancing the quality and characteristics of the landscape, and protecting and conserving nature, vegetation and animal life;
  • socio-cultural: improving the quality of life in local communities and enhancing and respecting cultural and historical heritage, the diversity of tourist destinations and traditions;
  • climate:  reducing the impact of tourism on climate and improving climate change adaptation in tourism.

To ensure long-term sustainability, a suitable balance needs to be established between all pillars. For tourism to be competitive, it will need to be based on economic viability while maintaining respect for the natural, cultural and social environment.

The benefits of such sustainable development are: 

  • financial savings for businesses and destinations whose costs are reduced due to efficient energy use and the use of renewable energy sources;
  • greater attractiveness of sustainable businesses to  investors ;
  • better preparedness of sustainable businesses to adapt to changes in environmental legislation , with environmentally friendly certified providers having precedence in calls for co-funding;
  • tourism service providers and destinations with a sustainable approach develop a higher quality product and strive for a higher quality guest experience;
  • companies that pay more attention to the natural and social environment and employee satisfaction are better able to motivate employees and retain quality staff;
  • tourism companies with sustainable practices that have been recognised under environmental schemes achieve higher visibility and enjoy higher prestige.  

The green scheme and ecolabels in tourism

With the help of the Slovenian Tourist Board, Slovenia has been promoting itself as a green, active and healthy country for several years. The slogan reflects the sustainable orientation of Slovenian tourism. Under the Slovenia Green umbrella label, we have established the Green sheme   of Slovenian tourism that encourages sustainable actions, unites efforts towards sustainable development promotes the green stories of Slovenian tourism. Slovenia Green is a national programme, a certification scheme and a mark of quality for tourist destinations and accommodation providers. The label promotes the sustainable actions of tourism service providers and tourist destinations, with accommodation providers obtaining the Slovenia Green Accommodation label.

Tourism service providers that wish to join the Green Scheme of Slovenian Tourism must already be in possessions of one of the internationally recognised ecolabels, the acquisition of which can be co-financed via an annual public tender. The aim is to encourage legal entities and private individuals, associations and other public and private entities active in the field of tourism to introduce environmental or ecological management and environmental or ecological standards in tourist accommodation and to encourage the acquisition of an internationally recognised ecolabel.

The European Destinations of Excellence project

Slovenia participates in the European Destinations of Excellence project, which promotes the development of sustainable tourism in Europe and focuses on small, yet interesting destinations that provide authentic experiences and allow visitors to explore various tourist services on offer. Slovenia boasts eight European destinations of excellence: The Soča Valley, the Solčava region, the Kolpa river, Idrija, Laško, the Brda Hills, Koper and Podčetrtek.

The Slovenian Tourist Board is also actively nurturing innovation and encouraging sustainability-oriented, innovative and creative ideas in the framework of the Sejalec and Snovalec projects. 

Human resources in the hospitality and tourism industries

The right kind of human resources development is crucial for the successful operation of tourism businesses and the competitiveness of Slovenian tourism at the international level. It is the employees in the hospitality and tourism industries who create added value and ensure high quality tourist services. Investing in human resources development is therefore a vital part of ensuring long-term and sustainable development not only at the level of tourism companies, but also at the level of tourist destinations. The 2017–2021 Strategy for the Sustainable Growth of Slovenian Tourism sets out measures applying to employees in the hospitality and tourism industries.

National certification scheme for successful employee management in Slovenian tourism

In order to improve employee management in the hospitality and tourism industries and raise the profile of the profession, the Ministry of Economic Development and Technology is preparing a proposal for a national certification scheme for successful employee management in Slovenian tourism .

Professions in the hospitality and tourism industries

Workers in the hospitality and tourism industries undoubtedly have one of the most demanding jobs, as for much of their working time they are in direct contact with guests. Guest satisfaction is an indicator of the quality of the work. The Institute of the Republic of Slovenia for Vocational Education and Training develops education and training programmes based on professional standards. 

There are two regulated professions in the Slovenian tourism industry: tour guide and mountain guide. Foreign nationals may pursue regulated professions or activities in the Republic of Slovenia in accordance with the provisions of the Act Regulating the Procedure for Recognition of Professional Qualifications for Practising Regulated Professions. Training for tour guides is provided by the Tourism and Hospitality Chamber of Slovenia . 

Slovenian citizens wishing to practise the profession of mountain guide abroad and foreign nationals wishing to practise this profession in Slovenia can apply for a European Professional Card (EPC) .

Targeted research programme, a study in relation to human resources 2017–2020

Together with the Slovenian Research Agency, the Ministry of Economic Development and Technology commissioned a targeted research project entitled the Identification of employee competences essential to the long-term competitive advantage of Slovenian tourism and the development of proposals for updating education programmes , which was carried out by the Faculty of Tourism of the University of Maribor, in cooperation with the Faculty of Tourism Studies of the University of Primorska. The project was completed in March 2020. The results of the study will be published and recommendations for the renewal of education programmes will be prepared.

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Tourism Taglines of Every Country In The World

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What is the first thing that comes to your mind when you think of a holiday destination?

It may be its scenery, its culture or so on but I can say that there are some tourism slogans that reflect the true essence of a place where some may be amusing, some can leave a broad grin on your face or some, a wistful one.

We all know that every country in the world hires its own advertising agency to come up with some fancy tourism slogans to attract tourists from not only within the country but from all over the world.

And in fact, these slogans have so far done a good job of sweeping the imperfections under the carpet while painting a dreamy picture of them to the outsiders.

For example – I really like the tourism slogan of Norway which is “Powered by Nature”.

Now , I have tried to bring “Tourism Slogans of Every Country In The World” to one place that’s also continent wise which will be easy for you to find out.

So, take a look at these tourism slogans from different countries in the world.

Here are the Tourism Taglines of Every Country In The World Continent Wise.

 *AFRICAN COUNTRIES*

Surrounded by water from all directions, Africa is a continent with clearly defined borders. In the north it is separated from Europe by the Mediterranean Sea, in the northeast, is separated from Asia by the Suez Canal and farther by the Red Sea. From the east and southeast, it is surrounded by the Indian Ocean, from the west by the Atlantic Ocean.

Colorful Morocco is in the first place among the most popular travel spots in this part of the world, the second place belongs to South Africa , followed by Egypt and Tunisia .

Here are the African Countries With Their Tourism Taglines: 

 *ASIAN COUNTRIES*

Being the biggest continent in the world, Asia occupies the eastern part of the single Eurasian landmass. Surrounded by the Arctic Ocean from the north, by the Pacific Ocean from the east, and by the Indian Ocean from the south, it is separated from Africa by Suez Canal.

The Mediterranean Sea and the Black Sea separate Asia from Europe, farther the overland border runs through the Caucasus Mountains, the Caspian Sea, the Ural River, and the Ural Mountains.

The most visited tourist country in this region is China as a huge cultural center, followed by no less popular destinations like India , Thailand , Malaysia, and  Turkey .

Here are the Asian Countries With Their Tourism Taglines: 

*AUSTRALIA & OCEANIA COUNTRIES*

The smallest continent in the world, called Australia and Oceania , is surrounded by the Indian, Southern, and Pacific Oceans.

It includes the entire Australian mainland, such big islands as New Zealand, Tasmania, New Guinea (only its eastern half), and many thousands of tiny, tropical islands of Melanesia, Micronesia, and Polynesia regions, scattered throughout the South Pacific.

The most visited tourist destinations in this part of the world are the Australian cities of Sydney and Melbourne , the famous beach resorts of the Gold Coast. The best natural attraction is the Great Barrier Reef, and popular island holiday destinations are Fiji and Bora Bora .

Here are the Australia & Oceania Countries With Their Tourism Taglines:

*EUROPEAN COUNTRIES*

Europe is a unique continent, which is not surrounded by water from all directions and has an overland border with neighboring Asia.

Physiographically, it occupies the northwestern part of the large landmass known as Eurasia and surrounded from the north by the Arctic Ocean, from the west by the Atlantic Ocean, from the south by the Mediterranean Sea, and from the southeast by the Black Sea.

The most visited travel destination in this part of the world is France with its capital Paris as the best place of interest, followed by Spain , Italy , the United Kingdom , and Germany .

Here are the European Countries With Their Tourism Taglines:

*NORTH AMERICAN COUNTRIES*

Occupying the northern part of the large supercontinent known as the Americas or New World, North America is surrounded by the Arctic Ocean from the north and by the Atlantic Ocean from the east, by the Pacific Ocean from the west and south.

It has an overland border with the South American continent, which runs along the state boundary between Panama and Colombia.

Among the most visited North American countries the number one is the USA , where New York City is considered the most attractive landmark for travelers, further followed by Mexico and Canada .

Here are the North American Countries With Their Tourism Taglines: 

*SOUTH AMERICAN COUNTRIES*

This continent occupies the entire southern part of the supercontinent of the Americas, that’s why is called South America .

It is surrounded by the Pacific Ocean from the west, by the Atlantic Ocean from the east and north, by the Caribbean Sea from the northwest, and connected with North America in the northeast part. An overland border between two continents stretches along the Panama-Colombian state boundary.

As for travel, the most visited among the South American countries are Brazil , Argentina , and Peru , the last one is the home of the region’s most famous tourist attraction Machu Picchu , the mysterious city of the Incas.

Here are the South American Countries With Their Tourism Taglines: 

( Note:  Russia, Kazakhstan, Azerbaijan, Georgia, and Turkey are on both continents which are transcontinental countries, partially located in both Europe and Asia called Eurasia that why I have mentioned these countries in both continents Asia and Europe. Armenia and Cyprus politically are considered European countries, though geographically they are located in the West Asia territory.)

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Nebraska tourism slogan is no more. ‘Everything has a shelf life,’ official says

LINCOLN, Neb. ( Nebraska Examiner ) - Frankly, it was a state tourism slogan that wasn’t for everybody.

On Monday, the Nebraska tourism director announced publicly that it was ditching its edgy, 5-year-old tagline: “Nebraska, honestly it’s not for everyone.”

Officials said the slogan was successful in getting previously uninterested travelers curious about visiting Nebraska, but it had also been criticized — including by Gov. Jim Pillen — as reinforcing the state’s lack of soaring mountains and ocean beaches.

‘Thing of the past’

“It’s a thing of the past,” John Ricks, director of the Nebraska Tourism Commission, told members of the Legislature’s budget-writing Appropriations Committee on Monday.

“Times change. Everything has a shelf life,” added David Fudge, executive director of North Platte’s Nebraskaland Days festival.

Ricks made the revelation during a public hearing in which he requested an increase in spending authority for his commission, from $7.4 million to $10.5 million, to increase marketing of visiting the state.

“We want to keep pounding in Chicago,” Ricks told senators.

Funds for more marketing

The Windy City and Oklahoma City were targets of new state marketing campaigns in the past year that, he said, were financed by federal coronavirus funds.

The increased spending, Ricks emphasized, would be financed by a combination of state lodging taxes and surplus tourism commission funds, not tax dollars.

The marketing, however, won’t include the tagline: “Nebraska, honestly it’s not for everyone.”

Motto increased interest

Ricks said the motto was successful in increasing interest in visiting the state, saying that a survey of tourists in the target market for Nebraska showed interest rising from 19% in 2019 to 39% more recently.

He said that when he was hired 7½ years ago, Nebraska suffered a publicity problem. It ranked last among states that tourists were interested in visiting. It had a reputation as flat, boring and a long way across.

“The only way we could get their attention, honestly, was by agreeing with them, and then counteracting it,” Ricks said.

That led to billboards showing groups of happy people riding down a Sandhills stream in a livestock tank with the headline: “Lucky for you there’s nothing to do here.” Or a billboard of hikers hopping between rock formations at northwest Nebraska’s Toadstool Park with the line, “Famous for our flat, boring landscape.”

Pillen slammed slogan

In the last “Portrait of American Travelers” report last fall, Ricks said that Nebraska had risen to a tie for 41st — up from 50th — as a state travelers were interested in visiting.

But Pillen slammed the slogan during his recent State of the State address, calling it “nonsense” and a barrier to recruiting new residents to the state.

Dropping the slogan comes as a proposal is being considered in the Nebraska Legislature to transfer the now-independent Tourism Commission back under the control of the Nebraska Department of Economic Development.

Fudge, who was testifying for both the state travel and hospitality associations, called that move “backwards.”

The commission, he said, was moved out of DED a decade ago because its work in promoting the state’s third largest industry was being lost amid a large bureaucracy.

The decision to drop the tagline came last fall, Ricks said, before the governor’s public dart.

Ricks added that most of the criticism of the tagline wasn’t coming from out-of-state visitors, but from Nebraska residents, or former residents, who considered it a putdown, which wasn’t the purpose.

The Appropriations Committee took no action on the request to raise the Tourism Commission’s spending authority after the public hearing Monday.

Nebraska Examiner is part of States Newsroom, a network of news bureaus supported by grants and a coalition of donors as a 501c(3) public charity. Nebraska Examiner maintains editorial independence. Contact Editor Cate Folsom for questions: [email protected] . Follow Nebraska Examiner on Facebook and Twitter .

The tagline, ‘Nebraska, honestly it’s not for everyone,’ stirred criticism from some, including Gov. Pillen

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The General Terms and Conditions determine the conditions and manner of using the Slovenian Tourist Board’s Media Library services. In the Media Library, users have at their disposal high-resolution photos and audio-visual recordings of the products and services offered by Slovenian tourism, which are to be used solely for non-commercial purposes as defined below.

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Registration is required to use the Media Library’s services. Registration is available to any legal entity in the Republic of Slovenia and abroad, regardless of their legal form, whose activities involve marketing, promoting and presenting Slovenia as a tourist destination .

Photos and audio-visual recordings (hereafter: materials) may be used free of charge for all non-commercial publications that constitute promotion of Slovenia as a tourist destination, abroad or in the Republic of Slovenia , in accordance with these General Terms and Conditions.

The right to use the materials is not limited in terms of time or place (the use is permitted in Slovenia and other countries) unless a restriction relating to location and duration of use is specifically provided for an individual item of material .

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A registered user of the Media Library shall obtain the following non-exclusive economic rights to use the downloaded photos and audio-visual recordings:

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The above rights refer to all forms of non-commercial and free-of-charge online posts, print media, audio-visual media services and other communication channels, regardless of the type of media (print, digital), which includes:

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The above forms of use include solely a free-of-charge form of using materials for the purposes of promoting tourism activities and services in the Republic of Slovenia or presenting Slovenia as a tourist destination.

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It is strictly prohibited to use materials on media and distribution channels that are marketed or sold to users (books, school textbooks, other commercial publishing, calendars, postcards, fast-moving consumer goods (clothes and other products), advertising of non-tourism products and services, reproduction of materials on vehicles, etc.).

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  1. I feel Slovenia brand

    I feel Slovenia - the brand of Slovenia and Slovenian tourism. Slovenia has a brand with a meaningful message - I feel S love nia. The Slovenia brand combines all areas of Slovenia, including tourism, and a mix of emotions, sensibility, and the Slovenian green colour are at its core and identity. The Government Communication Office acts as ...

  2. All You Need To Know To Visit Slovenia

    Slovenian Tourism board advertises the country with the slogan 'I feel sLOVEnia'. And the ones who have opportunity to visit Slovenia, find out that love is truly the main feeling you can get on the streets throughout major cities and tourist sites across the country. Slovenia is also considered one of the safest countries in Europe.

  3. The green line to I feel Slovenia brand

    The tourist slogans "Slovenia, my homeland" and "Tourism is People" marked the manner in which Slovenians viewed themselves. ... It is no coincidence that the brand's slogan is I feel Slovenia: one cannot get to know Slovenia by simply viewing its image - one must feel and experience it - through words, sounds, colours, touch, action, and ...

  4. Slovenia's brand: I feel Slovenia

    The choice of the brand's slogan was by no means accidental: Slovenia cannot be encapsulated only in an image; it must be felt and experienced - through words, sounds, colours, touch and action. ... Many people representing various areas, from the business sector, tourism, culture, science, sports and politics to the general public, were ...

  5. 20 Years of Slovenian Tourism

    The slogan Slovenia Invigorates represented the first attempt involving the use of a uniform slogan not only in tourism, but in all other areas. After 2010, the brand I feel Slovenia was also included in major sport events. ... In the twenty-year development of its tourism, Slovenia was visited by 41 million tourists who made 138 million ...

  6. Slovenian Tourist Board Announces New Slogan ...

    STA, 9 October 2018 - The Slovenian Tourist Board (STO) unveiled at the Days of Slovenian Tourism in Portorož on Tuesday a fresh slogan to promote the country abroad. The slogan "I Feel Slovenia. Green. Active. Healthy" will be replaced by "I Feel Slovenia. My way." The essence...

  7. Country as a Brand

    The logo of the national brand communicates two messages: "I feel Slovenia" and "I feel love". The chosen color to represent the national brand identity is green, more specifically the used Pantone is U377. The color used to describe Slovenia shows the country as a green gem located in Central Europe. Source: Slovenian Tourist Board.

  8. Slovenia's new tourism slogan highlights unique experiences

    The essence of the previous slogan will remain the underlying idea of the tourist promotion, as the "story of Slovenia as a green, boutique destination of five-star experiences is clear and has been widely accepted", STO head Maja Pak said as she presented the new slogan.

  9. 73+ Essential Slovenian Travel Phrases for your trip to Slovenia

    Slovenia is one of the most beautiful green tourist destinations in Europe, according to Lonely Planet, CNN Travel, and Forbes. It might not be the most popular, but a hidden gem, that only well-informed travelers choose to visit. A lot of people in Slovenia speak English, but learning basic Slovenian phrases will help you to understand other Slavic languages, like Croatian, Serbian, and ...

  10. Tour of Slovenia: The success story of promoting Slovenia worldwide

    The slogan of the race "Fight for the Green," emphasizes our commitment to a greener future and responsible behaviour, values we hold dear in Slovenian tourism. ... may be used free of charge for all non-commercial publications that constitute promotion of Slovenia as a tourist destination, abroad or in the Republic of Slovenia, ...

  11. Slovenia Unique Experiences at the forefront of Slovenia's presentation

    Slovenia Unique Experiences were also placed at the forefront of the new communication platform, and are reflected in the refreshed creative image for the promotion of Slovenian tourism. With the action slogan "I FEEL SLOVENIA.

  12. Ultimate List Of Tourism Slogans From Almost Every Country In ...

    Malawi - The Warm Heart of Africa. Mali - An Authentic Africa. Mozambique - Come to where it all started. Namibia - Endless Horizons. Nigeria - Heartbeat of Africa. Rwanda - Remember - Unite- Renew. Sao Tome & Principe - True Tranquility. Senegal - Where Hospitality is Natural. Seychelles - Another World.

  13. Everything you need to know before you come to Slovenia

    Many spots around Slovenia have discount-filled tourist card schemes, including Ljubljana, Maribor, and Bled, and prices are very reasonable. The 48-hour Ljubljana Card costs €39, for example, but that price allows free entry to many of the main attractions and even includes a free bus ride to and from the airport.

  14. Best places to visit in Slovenia

    Such is the bounty of Slovenia that you can play in the mountains in the morning and lounge on the beach in the afternoon. When that urge strikes — and it likely will — Piran is the spot to soak up the rays, splash in the Adriatic and discover a unique destination on the country's 47km (29.2 miles) of coastline.

  15. Tourism Slogans for Every Country in the World: Catchy to Cringeworthy

    Best Country Tourism Slogans. Anguilla (UK) - Tranquillity Wrapped in Blue. Antigua and Barbuda - The Beach is Just the Beginning. Austria - Arrive and Revive. Bhutan - Happiness is a Place. Cape Verde - No Stress. Denmark - The Happiest Place on Earth. Djibouti - Djibeauty. Faroe Islands (Denmark) - Unspoiled, Unexplored ...

  16. Slovenia Pictures

    The country's tourist slogan is "I feel sLOVEnia" (with "love" bold). With all the beauty and all the wonderful and kind people you cannot but as the song by John Paul Young goes, 'Love is in the air, everywhere you look around.' THE MAGIC OF SLOVENIA AT CHRISTMAS TIME (10 photos)

  17. Explore Slovenia

    Discover the hidden gems of Slovenia with our comprehensive guide. From stunning landscapes to rich culture and history, we provide all the information you need for an unforgettable Slovenian adventure.

  18. Sustainable tourism

    The slogan reflects the sustainable orientation of Slovenian tourism. Under the Slovenia Green umbrella label, we have established the Green sheme of Slovenian tourism that encourages sustainable actions, unites efforts towards sustainable development promotes the green stories of Slovenian tourism. Slovenia Green is a national programme, a ...

  19. Uradni slovenski turistični portal

    Želim prejemati e-novice. Bodite obveščeni o počitnicah v Sloveniji, sezonski ponudbi, aktualnih prireditvah, možnostih za izlete in popotovanjih. Vnesite košček zelene Slovenije v svoj e-predal. Zelena. Aktivna. Zdrava. Vse informacije o Sloveniji na enem mestu. Poiščite svojo destinacijo, izberite aktivnost in uživajte.

  20. Slovenia National Symbols: National Animal, National Flower

    The tourism slogan of the country is " I Feel sLOVEnia". Janez Janša is the current Prime minister of Slovenia, and Borut Pahor is the President. Slovenia has declared Slovene as the country's official language. - Further information regarding the symbols and knowledge of Slovenia can be found in the table of contents -

  21. Tourism Slogans of Every Country In The World

    For example - I really like the tourism slogan of Norway which is "Powered by Nature". Now, I have tried to bring "Tourism Slogans of Every Country In The World" to one place that's also continent wise which will be easy for you to find out. So, take a look at these tourism slogans from different countries in the world.

  22. Slovenia Tourism Slogan

    Tourism slogan of Slovenia: N/A. Slovenia National symbols. ⏪ Back to the national symbols of Slovenia. What is Slovenia known for? Slovenia is known for its beautiful landscapes and lakes. Where is Slovenia located? Neighbours of Slovenia. Austria. Hungary. Croatia. Questions & Answers about Slovenia.

  23. Nebraska tourism slogan is no more. 'Everything has a shelf life

    LINCOLN, Neb. (Nebraska Examiner) - Frankly, it was a state tourism slogan that wasn't for everybody. On Monday, the Nebraska tourism director announced publicly that it was ditching its edgy, 5 ...

  24. Tourism in numbers

    Publication Tourism in numbers. Annual statistical data of the Statistical Office of the Republic of Slovenia for 2022 shows a year of return of foreign tourists. Slovenian tourism recorded an increase in international tourist arrivals and overnight stays in comparison to 2021. Accommodation facilities registered 6 million of tourist arrivals ...