ways to promote tourism essay

5 Ways to Promote Your City or Town to Increase Tourism

At a time when travel restrictions are implemented, cities and towns are frantically searching for ways to increase tourism.

The internet is filled with travel guides and firsthand accounts of visitors detailing their experiences. It’s more difficult to come across tips from a local—someone who knows the ins and outs of the area. Unfortunately, we don’t all have the luxury of knowing someone within our destination’s limits. Consider these five tips when communicating your community’s charm to increase tourism:

Highlight the history and culture 

Every destination has its own unique story.

Aside from the well-known attractions, consider sharing some of your community’s lesser-known treasures. This may involve obscure facts about your town’s early settlers or the spooky tale about the mansion on Main Street. A picture of these treasures with a description of their significance is an opportunity for you to highlight your community’s unique history to increase tourism.

Share your tasty tips

There’s no feeling better than a full stomach after a day of exploring.

Food largely defines a community’s culture.  When promoting your city or town, be sure to discuss local dishes and the best places to try them. Consider explaining the flavor profile of the dish and the best way to eat it. With ketchup? With a root beer? At midnight? Who knows, maybe visitors will find their new favorite food or restaurant and come back for more!

Offer visitors a breath of fresh air

We all crave a breath of fresh air.

Provide visitors with the best spots to catch their breath and revel in the wonder of your community’s natural beauty. Be sure to detail the best seasons and times of day for visitors to capture the full essence of the landscape. Also, include any materials that they should consider bringing or leaving behind for their visit.

Suggest local stores and businesses

The word souvenir is French for “to remember.”

Tokens of remembrance can be as simple as a keychain or as complex as a scarf woven by natives. Present visitors with an opportunity to remember their visit to your community with recommendations for local stores and businesses. This is also an opportunity for you to help local businesses during these difficult times.

Include your personal testimony

They say that home is where the heart is.

Share the little things that you love about your city or town. This may include how you love the transition between one season to another, or your favorite road to drive down in the summer. Personal testimonies appeal to an audience’s emotions. Provide insight into the small and special things that define your love for your community.

Tip: Include hashtags (i.e., #NewOrleans, #ExploringTheCity, #GetInMyBelly) and/or create a page for your city or town. This will help potential visitors easily locate your stories and recommendations.

When implementing the tips listed above, be sure to consider all audiences (independent travelers, couples, families, and seniors). By showcasing your community’s local treasures and adding a personal touch, you can offer visitors valuable information on what to experience when visiting your community.

Enlist PivotPath’s team of innovative creators to help you fulfill these tips and increase your city or town’s tourism. Contact us  today for a consultation. 

Break the Ice Media

There are a few things you need to know in order to get the most exposure possible. Here are some tips and tricks for getting the most out of your partnership with local and regional tourism offices.

How DMOs Support Tourism

First, let’s talk about how local and state tourism offices are working to support local tourism. There is a lot that goes into promoting a destination – and most of it is behind the scenes.

Every local and regional tourism office has a website. Some are more in-depth than others, but they usually have listings for the same categories: things to do, lodging, food and drink. This is where visitors can find the contact information for specific attractions and businesses, as well as pictures and descriptions. Most websites also have event calendars that showcase festivals, performances, even seminars taking place across the region.

Most tourism offices still distribute thousands of printed brochures via welcome centers, thruway stops and visitor requests. Through gorgeous photos and captivating language, guides or brochures paint an overall picture of what a visitor can expect. Many also offer ad space if you want to stand out in front of an interested audience.

Hear from marketing expert Robert Rose on building an addressable and interested audience in Episode 126 of Destination on the Left.

Press releases

When there is an announcement – such as a new restaurant in town or a state park winning a national award –  the tourism office will send out a press release, which could get picked up by regional or national publications. It may even generate interest from media who want an interview or travel writers who want to experience it for themselves.

Press releases are not limited to local marketing offices. Finger Lakes Regional Tourism Council (FLRTC), the official promotion organization for the 14-county Finger Lakes Vacation Region, distributes monthly press releases highlighting regional assets. Examples include activities to celebrate the 100th anniversary of women’s suffrage and new tourism assets that opened in the last six months.

See how we built brand awareness through PR outreach and attracting media attention.

Blog posts are an interesting way to promote multiple assets at once. They provide a roundup of attractions with a common theme, and are usually written more conversationally than other marketing pieces. Blogs can also provide a deeper look into a niche topic as it relates to a destination, than say, a brochure could.  Corning and the Southern Finger Lakes does a great job at this by providing a perfect picnic guide  and  tasty salad spots around Corning’s Gaffer District. 

Social Media

All of the different tactics listed above provide great content for a tourism office. Events, announcements, media placements and blogs can be shared across social media channels.

Large Activations

Tourism offices can reach larger audiences with a presence at popular events and exhibits.

Depending on the event, attendees may be from another city or even another state. A major event is the perfect place to promote its destination to an audience that’s already there, that may be unfamiliar with the area and is most likely looking for other things to do. The TPA can share the best places to go, eat or sleep, and hand out branded materials or collateral.

Governor Cuomo invested in ten new welcome centers across New York State in recent years, with the goal to promote local tourism. Each welcome center highlights that region’s renowned tourism destinations through photos, videos, Taste NY market and artifact wall. I Love NY worked closely with local and regional tourism offices to gather artifacts and iconic symbols from partners that visually explain the history and culture of the region. The Southern Tier welcome center , for example, includes a race car from Watkins Glen International and hanging glass sculpture from the Corning Museum of Glass.

Commercials

Marketing offices with larger budgets – think state tourism offices – run T.V. commercials to promote to both state-wide and out of state audiences. You may have seen commercials from I Love NY, showcasing various assets and attractions across the state – from equal rights history to fun outdoor activities.

How Can you Help?

There are plenty of ways you can help your tourism office promote you. It starts with getting on their radar!

Update them Constantly

First, make sure to tell them when any contact information or website links have changed. Having current contact information for the organization and proper links to social media and website pages are a must in order to get promoted.

Secondly, let your TPA or DMO know whenever you have something new and exciting – such as a new restaurant, new product, new event or new drink. Nothing is too big or too small. Local tourism offices get requests for information about assets that fit a specific topic. For example, a PR agency may have a lead on a writer looking for “top rated resorts in the Finger Lakes Region” or “dishes utilizing fresh and seasonal ingredients.” Make sure you communicate clearly and frequently enough that your tourism office understands what makes you different. Once they’re aware of the awesome things you’re doing, they’ll have what they need to include your attraction in pitches to the media or on FAMs.

Submit Events

As I mentioned above, TPAs have event calendars on their websites. This helps visitors to the website (and the destination) quickly see what is going on while they’re in town. Tourism offices also tend to promote local happenings across their social media channels, giving your event more reach. And if it’s unique enough, the event may be worth pitching to the media for coverage. Make sure your TPA knows about your event so you can get this easy, added exposure.

Do you have a bizarre stat you can boast? A quirky cocktail that uses a unique ingredient? Maybe your museum is haunted by an anti-alcohol advocate. Don’t shy away from the weird! Share these one-of-a-kind characteristics with your tourism office. Journalists and visitors are not looking for the same old, same old. Instead of a traditional fall activity, they’re more interested in seeing something like underwater pumpkin carving .

Respond Quickly and Completely

If your tourism office asks you for information, it is best to respond quickly and with plenty of information. Whenever possible, include photos, videos and quotes from notable staff. These requests usually come with a short turnaround because an agency, organization or journalist contacted them for inclusion in a press release, exhibit, media pitch or article.

Keep your Photography Up-to-Date

When they want to promote your asset or pitch it to the media, they’re going to need good, high-quality photos to show it off. And they’ll need them right away – you won’t have time to call up a professional photographer. So whenever you can, take photos of your asset. That includes in all seasons (show off your winery surrounded by blooming tulips and in front of colorful fall foliage) and during any special event ( capture your display during Pride Month ).

Keep learning with our handy list of travel and tourism terms, acronyms & abbreviations.

Related posts:

ways to promote tourism essay

Tourism Essay for Students and Children

Where am I Book

500+ Words Essay on Tourism

Tourism Essay – Tourism is a major economic activity that has developed significantly over the years. It’s an activity that can be recognized in both developed and developing nations. In general terms, tourism is the movement of a person from one place to another to visit and mesmerize the beauty of that place or to have fun. Moreover, the concept of traveling is considered a luxury and only people with higher income can afford this luxury.

Tourism Essay

The Growth of Tourism

Earlier our ancestors used to travel by sea routes as it was a convenient and most affordable medium but it was time taking. Due to, technological advancement we can now easily travel to any place without wasting time we can travel thousands of miles within a few hours. Technological advancement has shrunk the earth into a global village. Besides, the modern modes are much safer than the modes that our predecessors used.

Effect of Tourism on a Country

For any country, tourism generates a lot of money especially a country like India. Due to the Taj Mahal (one of the seven wonders of the world) every year the government raise a huge sum of revenue. Also, because of tourism other industries also bloom. Such industries include transportation, wildlife, arts and entertainment, accommodation, etc.

Moreover, this ultimately leads to the creation of job and other opportunities in the area. But there are some drawbacks too which can affect the lifestyle and cultural value of the country.

Importance of Tourism

Traveling is a tiring and difficult thing and not everyone is able to travel. But at the same time, it’s a fun activity that takes your tiredness away. Travelling adds flavor to life as you travel to different places that have a different culture and lifestyle. Also, it’s an easy way to learn about the culture and tradition of a place. Besides, for many areas, tourism is their main source of income.

Get the huge list of more than 500 Essay Topics and Ideas

India- A Tourist Attraction

The Taj Mahal is not the only destination in India that attract tourist. Likewise, there are hundreds of tourist destination that is spread over the Indian plateau. India has a large variety of Flora and Fauna. Besides, the equator divides the geographical land of India into almost two equal halves that make India a country where six seasons occurs.

Moreover, in almost every city of India, there is a historical monument made by the rulers in their time period.

Benefits of Tourism

Tourism not only benefits the government but also the people that live in the local area. It also creates a business as well as employment opportunities for the local people which ultimately help the government to earn income.

Benefits Due to Tourism

As we know that tourism contributes a lot to the revenue of the country. Also, the government uses this income for the growth and development of the country. Likewise, they construct dams, wildlife sanctuaries, national parks, Dharamshala and many more.

In conclusion, we can say that tourism is a very productive activity both for the tourist and the government. As they support each other simultaneously. Also, the government should consider improving the conditions of the country as more and more number of tourist visit their country.

Above all, tourism is one of the fastest-growing industry in the world that has changed the scenario of the world.

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How to Promote Tourism

Last Updated: November 27, 2023 Approved

This article was co-authored by Anyah Le Gilmore-Jones . Anyah Gilmore-Jones is a Social Media Marketing Expert based in Nashville, Tennessee. An innovative experiential and social media marketer, Anyah is skilled at creating engaging brand experiences and leverages her passion for connecting people and ideas to drive organic growth for purpose-driven brands. As the founder of GROW by Gilmore, a social media strategy company, Anyah develops data-driven social media strategies focused on authentic community building. She has over 4 years of experience spearheading viral campaigns and producing content for brands like HBCU Buzz, Black & Scholared, SHEIN, and Project Art Collective. She received her BA from Howard University in Political Science and Government. wikiHow marks an article as reader-approved once it receives enough positive feedback. This article has 11 testimonials from our readers, earning it our reader-approved status. This article has been viewed 201,314 times.

Looking to attract some new visitors to your town or city? In our current digital age, getting tourists to pay attention to a specific place is more possible than ever. Developing a marketing plan and using tools social media and other promotional materials, can all help to promote tourism in your town or city.

Creating a Marketing Plan

Step 1 Consider what makes your town or city unique.

  • Focus on activities or attractions that are specific to your town. Even a small or strange attraction could attract visitors and bring attention to the town, from the world’s largest paper clip to a man made wave in a river. Ask yourself: What makes the town worth a special trip? What do you have that a tourist can’t get or do somewhere else?
  • Work with a tourism planning committee and narrow your focus on the top three things your town has to offer. The more specific, rather than generic, you can be, the more likely your town will be of interest to tourists.

Step 2 Conduct a survey of the members of the community.

  • What do you think attracts a visitor to the community?
  • What type of visitor do you see coming to our community?
  • How can we do to improve the visitor’s experience?

Step 3 Do a survey of visitors to the town.

  • Where does the visitor live?
  • What attracted the visitor to the community?
  • How did the visitor find out about the tourist attractions?
  • What type of businesses or facilities did the visitor use?
  • What kinds of accommodations or services are needed?
  • A third party endorsement from previous visitors to the town or current visitors is a good way to determine how to better serve future tourists.

Step 4 Create a marketing plan.

  • Geographic market areas, with a section for day trips, overnight trips, and extended visits.
  • Outdoor recreation activities, if any, such as camping, hiking, fishing, and picnicking.
  • Entertainment, such as historic sites, fairs or festivals, shopping, and dining.
  • Other travel purposes, such as business trips and family visits.

Step 5 Create a unique slogan.

  • Think about successful slogans, like Las Vegas’ “What happens here, stays here”, New York’s “The City That Never Sleeps” or Calgary, Alberta’s “Heart of the New West”. They work because they are unique and avoid generic terms or phrases.

Step 6 Make an action plan.

  • The overall recommendation from the tourism planning committee, including the proposed slogan and branding.
  • The budget of the marketing plan, including the costs of all promotional materials.
  • The source of the funds to put the marketing plan into action.
  • The responsible parties of putting the marketing plan into action.
  • A timeline for the completion and launch of the marketing plan.

Using Promotional Materials and Local Media

Step 1 Create promotional materials.

  • Sell these promotional materials at local gift shops located close to popular attractions.

Step 2 Organize public radio spots and television ads.

  • The map can include a brief description of key attractions and sites, as well as activities tourists can do at these locations.

Step 4 Do a promotional draw or contest.

Using Social Media and Other Online Tools

Step 1 Make a website and keep a blog.

  • A good way to get more traffic to the website is to create a blog section on the site and make sure it is updated regularly. Conduct interviews with locals and post the interviews on the blog, or do a post on the best activities to do in the town based on the season.

Step 2 Create a Facebook page and post something every day.

  • You can also create a hashtag that uses the slogan for the town and use it often at the end of every tweet or Instagram post. This will help you track if the town is trending among users and improve your posts to get more attention on these platforms.

Step 4 Start a Youtube channel.

Expert Q&A

Anyah Le Gilmore-Jones

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ways to promote tourism essay

Thanks for reading our article! If you’d like to learn more about promoting tourism, check out our in-depth interview with Anyah Le Gilmore-Jones .

  • ↑ http://smallbizsurvival.com/2013/03/how-to-market-a-community.html
  • ↑ http://pubs.nal.usda.gov/sites/pubs.nal.usda.gov/files/tourism.htm
  • ↑ http://www.tourism-review.com/social-media-marketing-in-tourism-industry-page659

About This Article

Anyah Le Gilmore-Jones

To promote tourism in your town or city, start by making a list of the things that make your area unique, such as lots of outdoor activities or a unique attraction. Then, create a slogan that reflects what makes your town special, avoiding common, generic phrases like, “best kept secret.” Additionally, try making a Facebook page for your town and posting pictures or event information every day to make sure people notice the page. You can also open Twitter and Instagram accounts and come up with a hashtag based on your city’s slogan. For tips on how to create a tourist map of your area to give to visitors, read on! Did this summary help you? Yes No

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ways to promote tourism essay

4 Ways to Improve Tourism in Your City

ways to promote tourism essay

This post is for those activists who care about their city. Undoubtedly, tourism is a vital part of many local economies. To keep tourists coming back, it’s essential to improve tourism in your city continually. While travel restrictions and the global recession have taken their toll on the industry, there are still many ways to make your city more attractive to tourists.

What Are The Most Effective Ways To Improve Tourism In A Town?

While there are plenty of travel guides and tips on how to make the most of your local tourism, it can be tough to know where to start when it comes to making your town or city more tourist-friendly. Here are four tips on how you can improve tourism in your neck of the woods:

Improve The Quality And Quantity Of Attractions

One of the most important aspects of attracting tourists is having a good selection of attractions. Make sure that your city or town has various interests – from historical landmarks to family-friendly activities and everything in between. Additionally, it’s essential to keep those attractions well maintained so that visitors always feel welcome.

Attractions should be accessible to the viewing public, and signage should be clear as to what the attraction is. Ensure easy navigation and consider looking for a bike sharing system provider to increase tourism. Promoting local tourism together with health and fitness is one of a city’s best decisions.

Offering new things alongside the old is one of the main attractions of tourism. If you can keep your citizens happy with a balance of both, tourists will come and spend their money in the city. Why not try creating new districts or shopping areas with an Old World feeling? This will help increase tourism specifically for historical reasons.

Highlight Your Cities Culture and History

Many tourists are drawn to a city or town’s unique culture and history. If you can find ways to highlight these aspects of your city, you’ll likely see an increase in tourism. This could involve creating walking tours that focus on the city’s history or organizing cultural events that showcase the local talent. You can see how NYC promotes cultural activities in this detailed plan .

Improve Tourism in Your City

Rediscovering history can help promote tourism. If you are looking to increase tourism, start by evaluating what your city has that is unique and try to find a way to market it. Even if your city doesn’t have an illustrious past, there are likely still some interesting stories to uncover and share with the world.

Share Tasty Tips And Suggest Local Businesses or Stores

Another great way to attract tourists is by sharing tasty tips on finding the best food in town. Why not put together a list of local businesses or stores that tourists should visit while they’re in town? This could include everything from restaurants and cafes to souvenir shops and art galleries.

Tourists love finding new places to eat. If you can suggest a few good restaurants, they will love you for it. Not only will they get to enjoy some great food, but they’ll also be supporting local businesses – which is something that everyone can get behind.

Include Testimonials And Photos

One of the best ways to show potential tourists just how great your city or town is by including testimonials and photos. This could involve setting up a website or blog specifically for tourism or simply adding a section on your existing website dedicated to showcasing your city or town. 

Including photos is a great way to help potential tourists feel for the area. If you can find a few good testimonials from people who have already visited your city or town, that’s even better. This will give potential tourists an idea of what they can expect if they decide to visit. The most famous online hub for tourist testimonials is Tripadvisor . You can also set up an account there and promote your attraction.

The Importance Of Tourism

Tourism is an integral part of any city or town’s economy. Not only does it help to generate revenue, but it also creates jobs and supports local businesses. By following the tips mentioned above, you can help improve tourism in your city or town, which everyone will benefit from.

When done correctly, tourism can be a significant boon to local businesses and the economy as a whole. There are many different ways to promote tourism in your city or town, so start brainstorming today on how you can get started. You may want to consider the following attributes of city tourism:

When it comes to city tourism, amenities are key. This includes everything from attractions and activities to restaurants and hotels. If your city lacks in any of these areas, it will likely hurt tourism.

Accessibility

Next is accessibility. Your city should be easy to get to – both for tourists and locals. This includes having a sound transportation system in place, as well as plenty of places to stay and things to do.

Safety is also essential. Tourists don’t want to feel unsafe when away from home, so make sure your city is a safe place to visit. This includes ensuring that there are plenty of police officers and security guards on duty and keeping the areas frequented by tourists clean and free of crime.

Attractions

Your city should have plenty of attractions to keep tourists busy. This could include anything from museums and historical sites to parks and gardens. If you can illuminate these aspects of your city, you’ll likely see an increase in tourism. This could involve creating walking tours that focus on the city’s history or organizing cultural events that celebrate the local arts and cuisine.

Ancillary Services

Ancillary services are also essential. This includes things like tour operators, transportation companies, and guide services. If you can get these businesses on board, it will make it much easier for tourists to visit your city.

Final Words

No matter what you do, make sure that you’re promoting your city or town in a positive light. Tourists are more likely to visit if they feel like they will have a good time. So start planning today and see how you can improve tourism in your city or town.

Want to read more of our latest posts? Check out our post about the latest things to see at the American Museum of Natural History in NYC.

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Tourism Marketing: 7 Ideas to Promote Your Destination in 2022

Trifon Tsvetkov

Table of Content

How tourism marketing changed in 2020, what can you do differently to attract tourists.

2020 hasn’t been easy for the tourism industry. The United Nations World Tourism Organization released a report back in September warning that 120 million jobs are at risk due to the Covid-19 pandemic. But we made it through and with most countries starting to vaccinate, we can see some light at the end of the tunnel.

Pre-pandemic, the tourism industry was incredibly competitive and this certainly hasn’t changed. This is why your tourism marketing needs to really stand out if you want to attract visitors once again and revive the sector.

In this article, we’re going to look at 7 ways to promote your destination in 2021, taking into account the effects of the global pandemic.

Let’s dive in.

If you go back and read the predictions for tourism marketing in 2020, written back in December ‘19 or January ‘20, they are in no way comparable to what actually happened. Marketing campaigns had to be shelved, and new cost-effective ideas created in limited time frames.

A survey from MMGY Travel Intelligence and Destinations International found that 95% of destination organizations surveyed in the US reduced or completely postponed marketing spend last year. This is understandable, but it meant that those companies that did create new campaigns had less competition for grabbing people’s attention.

Pre-2020, the primary objective of tourism marketing campaigns was to convince travelers to take the plunge and buy tickets or book hotels. Over the last 12 months, however, we have seen that the focus shifted to staying top of mind for when travel is allowed again.

VisitEngland decided to produce a series of posts connected to films and TV shows which showcased the country, from “The Crown” to “Love Actually”. Their aim? Keep top of mind and be number 1 on the list when people are planning their first trip post-lockdown.

visitbritain insta

Virtual tours have also become extremely popular in 2020, providing an escape from the day-to-day. Despite existing pre-pandemic, we have seen much more money invested in state-of-the-art virtual experiences from tourism organizations.

EnjoyIllinois.com changed their homepage to feature an image of a forest and cliffs and the caption ‘These views took 300 years to make. They’re not going anywhere anytime soon’ and then encouraged visitors to travel around the state from the comfort of their own homes, offering the option to explore cities, forests, and smaller historic towns.

A number of tourism companies have since started offering virtual tours, from amusement parks to city tours .

sustainability

Better safe than sorry

Customer safety has always been important in the tourism industry but in 2022 it has jumped to the top of the list due to the pandemic. Travelers are much more conscious of hygiene than in previous years, so this needs to be reflected in your marketing plan.

Emphasize the steps you are taking to maintain social distancing and keep high levels of cleanliness. Essentially, your marketing needs to convince your visitors that they will be safe and secure. If you are a tour operator, get those creative juices flowing to design new itineraries that avoid large crowds and focus on smaller group sizes.

Think local

Yes, vaccinations are underway and experts are predicting international travel to make a comeback at the end of spring or the beginning of summer. However, even when international travelers are allowed to enter, it might take some time for people to start traveling longer distances again.

You should focus your marketing efforts for 2021 on domestic tourists. Don’t advertise your great weather as this won’t be news for them. Change the focus of your campaigns to highlight off-the-beaten-track activities or secret gems that might not be so obvious – and that would attract a more local customer base. Think about creating a discount for local residents, or a loyalty program that would entice them to become recurrent visitors.

Act sustainable

This is an important one. Consumers are now taking a more local outlook and are trying to offset some of the environmental harm that was done by travel pre-COVID. The enforced tourism ‘break’ has given us more time and space to notice how tourism impacts the environment. Over 65% of travelers are making more sustainable choices than in previous years so we can’t ignore this trend.

Travel companies can help their customers to minimize the footprint of their activities and make sure that they contribute to the environment and communities. For example, you could partner with your local train company to encourage visitors to travel sustainably. Make sure any campaigns you undertake are promoted on social media as people are likely to spread the word around sustainability.

Be smart with influencers

In 2019, it seemed that influencers in the tourism world were unstoppable. It remains a successful model and is one of the most cost-effective methods for brand awareness and customer acquisition.

However, 2020 has taught us to work smarter with influencers, otherwise, the backlash can be costly. We have seen travel influencers continue their lives in 2020 as if Covid-19 never existed, and as a result of this, both the influencer and travel companies sponsoring the trips have been understandably hit by bad press.

Investigate local micro-influencers instead, who don’t have to break any regulations to visit you. They tend to have between 1,000 and 100,000 followers and are viewed as experts or specialists in their niche. Their followers are much more likely to buy into whatever they are selling, and they are much cheaper than larger influencers. For more influencer tips, check out our blog article .

Tik Tok Time!

Unless you have been offline the whole of 2020, you must have heard of Tik Tok. The most downloaded app of 2020 is a firm favorite amongst Gen Z-ers and it is spreading to other age-groups. In fact, 30% of its users are over the age of 30.

Its algorithm is very effective in showing users what they like, based on what they have previously viewed, and features everything from beauty tutorials to dance choreography. With TikTok predicted to continue its exponential growth, it would be wise for travel brands to get on board and start sharing content.

First off, you should download the app and secure your username. We would recommend not posting straight away, so you and keep your profile private. Take your time to look through existing travel content, jot down what works and what doesn’t, and get used to the algorithm. Then you can formulate your approach and start testing the platform.

Recommended reading: How to Use Social Media to Promote Tour Packages

Keep an eye on reviews

Of course, reviews have always been crucial. But according to Podium’s ‘2020 State of Reviews’, they have ‘never been so important or influential’ . 3.4 is the average star rating consumers require in order to even consider engaging with a business. But the content has now changed. Instead of focusing on keywords such as ‘price,’ and ‘customer service’, people are searching more for social distancing, hygiene, and mask-wearing policies.

So, what do you need to do? Actively request feedback in your post-visit email correspondence. Block out an hour or so a week to go through all reviews and comments on review sites and social media. Make sure that you respond with empathy to all comments, good and bad. Reflect on the more critical comments, and see if there are areas that you can improve.

Recommended reading: The Ultimate Guide to Generating Positive Customer Reviews

Stay digital

In 2020 we all upped our digital offerings to stay relevant and keep top of mind. This needs to continue. Yes, we will start welcoming back visitors this year but there will be some people that don’t want to travel just yet. For this segment, virtual reality is a promising area to explore, allowing potential visitors to experience an attraction, tourist activities, or hotels from the safety and security of their own home – enticing them for an in-person visit. Even the Vatican is doing it!

vatican virtual tours

Have a think of what you could include in a virtual reality tour of your destination. Make sure that your content is optimized for both desktop and mobile, and use social media to promote it. You can also use VR as an extra tool of persuasion during the booking process.

That’s it for our top 7 ideas to make your tourism marketing stand out in 2021. As visitors begin to make their first plans for 2021, make sure that you differentiate your offer from the competition in order to win their business.

One last tip? Continue to engage with your customers and potential visitors. Talk to them, listen, and understand why they want to visit your attraction and what could stop them. By adapting to their fears and requirements, you’re more likely to climb up their 2021 ‘to-do’ list.

You might also like: 

  • 10 Innovative Ideas to Differentiate Your Tours
  • Tourism Marketing Strategies for 2021 and Beyond
  • Four Ways to Promote Your Tours to an International Audience
  • 5 Ways to Create an Innovative Tourism Experience

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City marketing: how to promote tourism in your city

Global travel trends

By Blake Ng — 9 Aug 2018

Direct Marketing   small tour operators

Updated December 2023 – City marketing is an effective way of attracting more tourists to destinations and experiences in your city. An effective city marketing strategy will attract more travelers to important destinations, producing economic, social, and cultural growth.

As a tour operator, when you have an influx of tourists visiting your city, there are more opportunities for you to boost your bookings, thus increasing your revenue .

What is the difference between city and destination marketing?

While these terms may appear similar, there are subtle differences between destination marketing and city marketing. Destination marketing is a broad term used to advertise the attractions of regions or even countries. A destination marketing strategy may be targeted towards a specific mountain range or a number of beaches. The versatility of destination marketing makes it suitable for tour operators figuring out how to attract tourists to a small town.

City marketing, meanwhile, is focused on the offerings of urban areas. A city marketing campaign is often vibrant and dynamic, mentioning restaurants, theme parks, and cultural institutions. City marketing may also be used to promote local businesses, and generally uses a more targeted approach than destination marketing. Rezdy’s blog contains more information on the differences between city and destination marketing .

City marketing

It is also important to understand the differences between the marketing and branding of a destination or city . While destination and city marketing focus on promoting an increase in the number of travellers visiting within a time period, branding of a city or destination hinges around improving its reputation among a large number of people.

Who can get involved in city marketing?

City marketing has traditionally been the domain of governments and tourist boards. However, with the rise of the internet and company-owned media distribution channels , it is now possible for local businesses, small tour operators and event organisers to shape the media image of their city. 

Why is city marketing important for tour operators?

City marketing is an effective tool for tour operators, as they can both contribute to and benefit from using it. Tour operators have the opportunity to contribute to city marketing campaigns in order to differentiate and promote their offerings. Simultaneously, tour operators can benefit from the increased publicity that effective city marketing campaigns generate. 

8 city marketing strategies for tour operators

Embarking on a journey through the dynamic realm of city marketing, tour operators find themselves at the intersection of innovation and exploration. In this section, we’ll dive through eight strategies designed to captivate audiences and elevate the allure of your city and destination. From harnessing the power of digital platforms to crafting immersive experiences, join us on a tour of city marketing strategies.

1. Come up with tour products that highlight your city’s uniqueness

A city marketing strategy must play to the strengths of the location it is promoting. A city that is renowned for its great food is a prime candidate for a local tour of restaurants and bars. For a city rich in history, it could be worth marketing a tour of historical sites, including museums and artifacts. A culturally inclined city could market its art galleries or music festivals in order to attract visitors .

ways to promote tourism essay

For example, companies like EZ Ride LV incorporated guided tours of the Red Rock Canyon with electronic bikes. With the use of e-bikes, they’ve managed to open their target demographic to a wider audience regardless of age and fitness level. This allows for a more inclusive experience, even for those who think that traveling long distances is not meant for them anymore, they can opt to choose electric bicycles for seniors and join in on enjoying the scenic views.

2. Promote your activities on social media

Social media is one of the most powerful tools at your disposal for distributing your content. Platforms such as Instagram, TikTok and Facebook all offer slightly different ways of sharing content to various audiences. While these platforms allow you to post almost anything, it is worth taking the time to target your content to the platform it will be posted on in order for it to appear more natural. It is also worth using hashtags and location tags to increase the visibility of your content.

Videos are key to gaining people’s attention nowadays. With the rise of apps like TikTok, Instagram Story, Instagram Reels, and Youtube, people are now actively seeking videos for entertainment.

Now, when creating a video , don’t go out and spend your resources on a video that only promotes your business. Instead, promote your destination and help them gain some useful information. One way to achieve this is to create helpful and informative fun videos that showcase your destination . These videos can range from topics like things to do in your area, helpful tips, how to get around, fun facts, and insight into local places and secrets. 

Marketing a city

3. Run targeted advertising campaigns

In addition to designing your content for a specific platform, it is also worth targeting a particular audience when creating your city marketing campaign. Tracking and data analytics services can be used to give you an idea of the demographics your content should be tailored toward.

4. Offer discounts and promotions

Incentives such as discounts and promotions can be used to drive increased traffic to your city marketing campaign. Early booking discounts and last-minute deals can increase your offering’s appeal to budget-conscious customers, while exclusive offers and package deals can attract those looking for a more personalized experience.

With a booking software like Rezdy, creating discounts and promotions is made super simple with the help of our promo code generator. For example, setting up a promo code is as simple as:

  • 1. Create a Unique Code
  • 2. Set Usage Limits
  • 3. Validity Date
  • 5. Minimum Order Amount
  • 6. Select Discount Type
  • 7. Create Promo Code

Note: Some features like managing redemption days may be available only on specific plans. Adjust settings based on your tour operator needs and goals.

Curious to test this out for yourself? Start your FREE 21-day trial with Rezdy today.

5. Partner with other tour operators and travel agencies

Collaboration can be another excellent way of attracting customers. Networking with other tour operators and travel agencies can allow you to create package deals, and even cross-promote each other’s offerings to ensure your tour product reaches the right audience. Tools such as Rezdy’s online software allow you to build these partnerships and expand your reach as a tour operator.

6. Partner with destination marketing organizations

Destination marketing organizations (DMOs) offer substantial resources and data that can influence your city marketing strategies and help align your efforts with their campaigns. Implementing the resources of DMOs can help your city marketing strategy reach a wider, or more active, audience. 

7. Participate in city events and festivals

Engage with your local community to spread the word about your tourism offerings. City events and festivals represent excellent in-person marketing opportunities to showcase your tours. These events can also be intertwined with your city marketing campaign, with special offers, reduced ticket prices, or other incentives.

City marketing strategy

Marketing a city is an effective way of attracting more travelers, businesses, and residents. Through storytelling, community engagement, and strategic promotion, city marketing can enhance the visitor experience and contribute economically and socially to the development of the city. For tour operators, city marketing represents a way of incentivizing travel to urban areas and benefiting from increased exposure. In designing a comprehensive city marketing campaign, tour operators can participate in and gain from the attractions and experiences offered in their city.

Curious to see whether Rezdy is right for you? Start your FREE 21-day trial or book a demo today to see how Rezdy can fit within your business.

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Essay on Tourism

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  • Updated on  
  • Feb 7, 2024

How to Ace an Essay on Tourism_-07

Essay writing holds importance in various competitive exams like IELTS , TOEFL , UPSC or in general as part of your school curriculum. Being prepared for essay writing is crucial as it tests your command over English, grammar, your clarity of thoughts and how to present them in a meaningful way. Tourism and travel is one such frequently asked topic for which you should be prepared. This blog explores a few essay on tourism samples which will assist in writing on the topic of tourism.

This Blog Includes:

What is tourism, benefits of tourism, samples for essay on tourism, essay for 250 words, sample essay on tourism for 300 words, sample essay on tourism for 800 words.

Tourism, literally speaking, is the act of travelling to a place for your pleasure or business. The tourism industry is one the biggest industries in the world and is a major source of foreign exchange for any country. Tourism helps to develop a country through the generation of jobs, creation of attractions, restaurants, entertainment, better services in a community, diversification of the economy and cross-cultural diversity. However, recently the tourism industry has been greatly affected due to the pandemic. With the world being shut down, travel was completely restricted and even with everything slowly going back to normal, people are hesitant to travel. Still, the tourism industry remains important for the national economy and would bounce back. 

Plenty of employment is generated by the tourism industry and so it alleviates poverty and sustains development. Local handicrafts and cultural activities are all benefitted by tourism. It plays a significant role in promoting international understanding as well as national integrity. One more loftier goal of tourism is to provide a sense of relief and relaxation to people when they feel tired and exhausted from the same monotonous work routine. For many people, it is a way of escape. May be sometimes, all they need is a weekend getaway. A lot of sectors such as aviation, transport, handicraft and horticulture are also benefitted from tourism. It contributes significantly to the GDP of a country as well as to its economic development. Through tourism, the culture and heritage of a country get promoted in foreign as well.

Also Read: Essay on Republic Day

Here we have structured some of the most efficient ways to write an essay on tourism. There are multiple samples related to the essay on tourism, all written in various sub-topics and ranging from different word limits.

Things have now started looking bright for the Indian tourism industry. However, the Indian tourism industry has been hit by pollution. The effluents emitted by the Mathura Refinery have led to the decolourization of the Taj Mahal in Agra. The condition of many of our monuments is deteriorating due to the negligence of the concerned authorities. On the other hand, beaches have become the dumping grounds of garbage and waste left by tourists. The natural environment and heritage sites remain a source of attraction as long as these are not damaged beyond control from their degradation or pollution. Massive tourist traffic, unless regulated, creates these mal-effects. The tourist carrying capacity of a resort needs to be matched to minimise the inconveniences of local people during the period of tourist rush. Youths of the host area are also to be saved from cultural alienation by blindly imitating the lifestyle of foreigners during days of reckless massive tourism. Planning for adopting a sequence of steps like a survey of the existing position of services, facilities needed by tourists and measures for the development of healthy and sustainable tourism, has become a dire need. At the national level, an apex body has to take stock of the status and trends of tourism in comparison with neighbouring countries. It will help appraise the future needs, the nature of various incentives for alluring tourists and the gaps to be removed for better provision as well as management of the infrastructure.

Also Read: Essay on Population Explosion

In the era of globalization, tourism has started playing a vital role in the development of economies. Nowadays, tourism makes significant contributions to the economy of a nation; however, it has some drawbacks too. The two major advantages of tourism are the augmentation of the national economy and the generation of employment for local people. Firstly, tourists use a wide range of services which includes hotel bookings, tourist guides, food and transportation. This results in additional income which in turn contributes to the nation’s economy. For example, tourism increases the consumption of domestic products which have a significant impact on the overall GDP growth of the country. Secondly, tourism creates a significant number of job opportunities as without people tour operators, restaurants, hotels and transport services cannot operate. Hence, tourism brings significant benefits such as a boost in the national economy and employment for local people. However, there are various disadvantages associated with tourism such as the destruction of popular destinations and the rise in criminal and illegal activities. Firstly, the massive influx of tourists to places like historical monuments and pilgrimage centres causes significant damage to these age-old structures. In addition, to cope with the demand of tourists/tourism national resources are overexploited. Secondly, as tourists carry valuable items with them such as cash, jewellery and other expensive items, they may become the targets of thieves and other anti-social elements. Hence tourism also has many disadvantages which can be eliminated by the government if they ensure proper security measures and timely maintenance of popular tourist spots. To conclude, in spite of the fact that tourism has certain disadvantages such as destructive effects on monuments and an increase in criminal activities it has a very constructive effect on a nation’s economy and gives a plethora of new job opportunities for locals. I personally believe that the advantages of tourism outweigh its disadvantages.

Also Read: Essay on Human Rights

As an industry the impact of tourism is manifold. The tourism industry nourishes a country’s economy, stimulates the development process and restores the cultural heritage. This industry enjoys a major advantage over other industries of having a unique product that might differ from state to state. For example, Goa is renowned for its sunny beaches and colonial charms, palaces that are reminders of the princely era. During the 1960s great emphasis was placed on tourism as a source of foreign exchange-earners. Tourism is the one industry that earns foreign exchange for a country without exhausting natural resources and without actually exporting any material goods. The income from tourism has tended to increase at a higher rate than merchandise export in a number of countries. There is now almost a continuous flow of income from richer countries to the not-so richer and developing ones, raising the latter’s export earnings and rate of economic growth. For example in countries like India and Spain, tourism is the single largest earner of foreign exchange. According to official Spanish sources, in 1981 there were more visitor arrivals in Spain (40 million) than the actual population of the country (36 million). Tourism is thus the most important source of income for many countries. Development and improvement of infrastructure facilities is another important benefit offered by the tourism industry. Infrastructural facilities such as airports, roads, water supply and other public utilities may be widely shared by the other sectors of the economy. Development of new infrastructure and improvement in the existing infrastructure may confer benefits upon the resident population which they may have not enjoyed otherwise. Further­more, the provision of infrastructure may provide the basis or serve as an encouragement for greater economic diversification. A variety of secondary industries may be promoted which may not serve the needs of tourism. Thus, indirectly, tourist expenditure may be responsible for stimulating other economic activities of a country. Tourism development greatly benefits the underdeveloped regions of a country. These economically backward regions mostly have places of high scenic beauty, which if developed for the tourism industry, will help to bring a lot of prosperity to the local people. Money spent by tourists helps to improve the health of every business in that region. For example, roads constructed for use by tourists provide local people access to the market centres as well. Earlier, there were many backward areas but due to tourism development, these places got international recognition. For example, Khajuraho, a few years back was considered a remote and unknown small village, but today, it is an internationally famous tourist place of interest and also generates employment for hundreds of local people in hotels, restaurants, travel agencies, handicraft shops etc. Without tourism development, Khajuraho would have remained a remote and unknown village till today. The tourism industry is a highly labour-intensive service industry that generates employment for highly skilled, semi-skilled and unskilled labourers in sectors like hotels, restaurants, travel agencies, tourism offices, shops etc. One additional room in a hotel helps at least 8 to 9 people in getting jobs. Not only that, tourism creates employment outside the industry as well, for example, the basic infrastructure like roads, airport, water supply etc. The construction industry creates jobs for thousands of both skilled and unskilled workers. Tourism remains basically a cultural phenomenon. Tourism has always stood as a unique vehicle for cultural promotion. In the past, travel was based on cultural interest. Even today a large number of people travel to foreign countries to learn about their culture and tradition. Tourism indirectly preserves the environment by discouraging large scale industrialisation in places where natural beauty has to be kept intact. It thus helps a country to restore its ancient monuments and archaeological treasures. Most of the developing countries which possess an ancient civilization can benefit greatly from tourism. Tourists visiting these countries have a great urge to become acquainted with ancient civilizations. As a result of cultural shopping, which forms an important part of any tourist itinerary, local handicraft is still surviving. Tourism has also given a new lease of life to the traditional customs, costumes, festivals and dances which generates employment for the weaker section in the remote areas of the country. Hence, tourism can contribute unique benefits to a nation by exploring its cultural heritage and can serve indirectly to improve the individual cultural levels of both national and foreign tourists. Tourism plays an important role in promoting international goodwill. It creates awareness and appreciation of other countries cultures and traditions and makes possible cultural exchange and enrichment. Tourism can be a vehicle for international understanding by way of bringing diverse people from different cultures and traditions face to face. The best way of getting to know another country is to go there and when a vast number of people travel, the prejudices, barriers and suspicions that exist between different countries breakdown the narrow, rigid boundaries that keep people away from each other, naturally tend to shrink and a positive move towards better international understanding begins to operate. Tourism can greatly enrich and promote friendship between different countries in the world. Tourism, thus, develops not only the economic condition of a country by earning foreign exchange for it, but also plays a vital role in its social, cultural and regional development and in promoting goodwill and friendship among all nations of the World.

Related Reads:- 

1- What is tourism in 100 words?

Tourism, literally speaking, is the act of travelling to a place for your pleasure or business. The tourism industry is one the biggest industries in the world and is a major source of foreign exchange for any country. Tourism helps to develop a country through the generation of jobs, creation of attractions, restaurants, entertainment, better services in a community, diversification of the economy and cross-cultural diversity. However, recently the tourism industry has been greatly affected due to the pandemic. With the world being shut down, travel was completely restricted and even with everything slowly going back to normal, people are hesitant to travel. Still, the tourism industry remains important for the national economy and would bounce back. 

2- How do you start a tourism essay?

You can use the below mentioned lines for the introduction on Tourism Essay:-

In the era of globalization, tourism has started playing a vital role in the development of economies. Nowadays, tourism makes significant contributions to the economy of a nation; however, it has some drawbacks too. The two major advantages of tourism are the augmentation of the national economy and the generation of employment for local people…..

3- What is a famous quote about tourism?

“Not all those who wander, are lost”.

Hope this blog helped to gain insight about writing an essay on tourism. Book a one on one session with Leverage Edu experts to get a divisive strategy and preparation tips to crack competitive examinations!

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Sonal is a creative, enthusiastic writer and editor who has worked extensively for the Study Abroad domain. She splits her time between shooting fun insta reels and learning new tools for content marketing. If she is missing from her desk, you can find her with a group of people cracking silly jokes or petting neighbourhood dogs.

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Promotion Of Tourism (Essay Sample)

https://www.pexels.com/photo/man-and-woman-walks-on-dock-1268855/

Tourism is one of the most important resources to earn foreign exchange and boost the country’s economy. The tourism industry is booming nowadays which is why the competition is also becoming tough among all the top tourist destinations. Because of the growing competition, owners of small tourist spots along with politicians and bureaucrats from different countries are striving to promote tourism in their region and country. Nowadays there are multiple methods to promote international and local tourism. In this essay, I will list all the effective ways of promoting tourism.

Table of Contents

How To Promote Tourism Essay Sample- 700 Word Long Essay

https://www.pexels.com/photo/woman-taking-pictures-of-ruins-2087391/

Whether you are trying to promote a specific tourist spot, a hotel, some museum, or even a whole country you must ask yourself how you can promote this tourism business. We all know that the tourism industry is ever booming and once you get going with tourism marketing it can generate a heavy cash inflow. Tourism marketing, if done correctly can influence people’s decisions when they are trying to choose a country or a specific tourist spot. Marketing tourism can help attract visitors from all over the world towards the promoted tourist destinations. In this essay, I will discuss how tourism management can help you attract potential tourists from all over the world.

Country Tourism Marketing

Let’s first talk about how tourism can be promoted at a country level. Just like destination marketing, country marketing promotes a country to attract more tourists. However, country marketing focuses on a whole region instead of a specific place. Country marketing works by improving the image of a country on an international level. The political leaders and bureaucrats should be asked to mention must-see sites of their country in their speeches. They should also welcome tourists from all over the world by easing travel restrictions and by providing tax relief. Country marketing can create huge sums of money to assist a country’s economy by increasing foreign exchange reserves.

Promoting A Specific Tourist Attraction

To promote a specific tourist attraction you have to highlight all the unique benefits the place offers and explain why is it different. You also have to describe the competitive advantage of that place among all other places in the world. You should also explain why this tourist destination can be a perfect match for all your traveling needs.

Identify Target Visitors

Just like small and large businesses you should also start by identifying your target market. If your tourist attraction is in Europe then you should target all the people who have easy visa access to European countries. Your target campaigns should also be according to people’s interests. This means that if you are trying to attract people from Italy then you should focus on promoting World Heritage Sites and Archeological Treasures in your country. If people are looking for honeymoon spots then you should tell them why your hotel or tourist spot is the perfect fit for them. You can promote your tourist’s spot by describing how close it is to the airport, the low costs you offer, and the scenic beauty all around your place.  

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Attract Influencers From Target Country

In order to attract more visitors from the target country, you should reach out to influencers from the target country having millions of followers. It is one of the best ways to promote the tourism industry and attract local tourism. People nowadays follow the advice of influencers and once they recommend a place then your tourist spot will definitely get more visits than average. These influencers can be bloggers, celebrities, or vloggers with millions of followers on any social media platform. Tiktok and Instagram are top social media platforms to look for influencers if you want to do tourism promotion.

Promote Your Tourist Spot on Travel Websites

 No matter if you have a hotel in a tourist spot or you own a local travel agency, promoting it on travel websites is always a good idea. People nowadays always consult travel websites before making a decision about where they want to travel. Using paid ads and promotions to promote tourist destinations will definitely increase people’s interest to visit your place.

In conclusion, there are many different ways to promote tourism nowadays. However, social media promotion is the king of all when it comes to promoting the hospitality industry and tourism sector. You should keep these factors in mind while promoting your to attract more potential tourists.

Essay Example Of Promoting A Tourist Spot – 300 Word Short Custom Essay

https://www.pexels.com/photo/tourist-walking-towards-historical-architectural-monument-4356144/

The promotion of tourism is an important adherent for a community to increase the visibility of the country or destination to foreign tourists. The goal of promoting tourism is to increase the number of local and international tourists. Tourism campaigns are promising factors for countries to generate a sustainable environment for tourism development. There are different ways to promote a specific tourist spot. In this essay, I will describe how you can promote a tourist spot by promoting Amalfi Coast in Italy. 

First of all, you have to describe why you should visit that tourist spot by pointing out the exclusives with the help of tourism research. In the case of the Amalfi Coast, you should describe that Italy is home to the longest coastline among all the European countries. Amalfi Coast is full of breathtaking views and amazing beaches. The lodging industry of Italy offers full-scale services to all tourists.

After describing the exclusives you should mention other benefits of visiting that particular tourist spot. In the case of the Amalfi Coast, it must be mentioned that Italy has a canal system like no other country. Exploring this canal system and exploring the coastline is an adventure worth your time and money. The seafood and Italian cuisine served around the Amalfi Coast are the most incredible food you will ever taste.

Lastly, you should describe how you can promote the tourist spot through social media and other online platforms. In this case, you should provide a destination image, mention free resources, and the advantages of traveling to that tourist destination on social media. For instance, the Amalfi Coast of Italy should be promoted on travel agencies’ websites, social media platforms, and through local influencers.  The ads should describe why the Amalfi Coast of Italy is a top tourist spot that should be visited by everyone. So these are the most effective ways of promoting a tourist spot.

Do you like these sample essays about How To Promote Tourism? Reach out to Essay Basics to get a professionally written plagiarism-free and unique custom essay on any topic in less than 3 hours.

FAQ About How To Promote Tourism Business

How to promote or improve tourism in your community.

There are many ways to promote local tourism in your community. The best way to promote the tourism industry is through social media marketing and local influencers having many followers.

What Is The Importance Of Tourism?

Tourism promotion is very important for the tourism system to survive. International and local tourism is the means to earn foreign exchange for countries to boost their economy.

ways to promote tourism essay

Sustainable Tourism Development Essay

This essay shows that there are initiatives which aim at promoting sustainability in tourism destinations. However, these initiatives do not work due to the diverse nature of the tourism industry. The essay demonstrates this through various approaches to tourism sustainability and methods that stakeholders have applied in their attempts to enhance sustainability of tourism destinations.

We can define sustainability as a growth that does not experience any threats from feedback. Here, feedback refers to social unrest, pollution, or depletion of resources. We can relate this to the development of tourism destination. In tourism, sustainability would be “that level of development which does not exceed the carrying capacity of the destination and thus cause serious or irreversible changes to the destination” (Tribe, 2005). This is what we call a growth that can sustain itself over time.

It is hard for a nation or a sector to use effective plans for sustainable tourism development with clear agenda. The UNWTO provides policy guidelines for such purposes. The UNWTO refers sustainable tourism with regard to sustainability assumption as “the environmental, economic and socio-cultural aspects of tourism development, and a suitable balance must be established between these three dimensions its long-term sustainability” (UNWTO, 1995).

Sustainability in tourism destination must ensure optimal use of resources that are sources of tourism development, their maintenance, and conservation of biodiversity and natural heritage (Liu, 2003). The project must also “adhere to socio-cultural existences of host communities, conserve their cultural heritage and enhance cultural understanding and tolerance” (Swarbrooke, 1999).

Sustainable tourism project must also provide socio-economic benefits, long-term economic availability, stable employment, poverty reduction, social services, and generation of income to the host community and all stakeholders.

First, regulations are forms of ensuring sustainability of tourism destinations. Stakeholders can introduce permissions and permits as forms of preventative control. Permits and permissions aim at preventing damages by requiring stakeholders to get permissions so as to engage in possible harmful activities. For instance, we can have planning permits to stop developments that do not meet planning guidelines and larger environmental matters and effects.

Second, regulation also involves environmental impact assessment. Some projects which may have severe impacts on the environment; thus the authorities must review an environmental consequences of such projects. It may use a cost-benefit approach that covers the all costs and advantages to stakeholders. For a development to be socially acceptable, its benefits to society must exceed its cost to society.

Third, controls and laws are also effective means of providing and controlling environmental pollutant targets. Occasionally, policymakers may introduce these laws and controls after an event that cause harm to the environment has started. Such laws may cover restrictions to aircraft and other forms of pollution and the quality standards of water for consumption. Litter laws and their subsequent fines are also part of this regulation.

Fourth, there are also special designation areas. Most countries have sites that have special status as a way of promoting conservation and controlling development. These designations have varying degrees of statutory backing. For example, the UK has designated Sites of Special Scientific Interests (SSSIs) and Areas of Outstanding Natural Beauties (AONBs). The UK considers SSSIs sites as “areas of special interest because of flora, fauna, geological or physiographical features” (National Park Service, 1990).

The Countryside Commission designates AONBs areas for the purpose protecting places with natural beauty. The IUCN (the World Conservation Union) has also classified protected places, with an idea of enhancing international conservation efforts and providing the benchmark for protection. Special designation areas may include nature reserve, national parks, natural monuments, and protected landscape or seascape among others.

Fifth, most countries now have laws to ensure that large organisations devote sections of their resources to corporate social responsibility (CSR). CSR now extends to include the environment apart from other issues of organisations. Private organisations are focusing on the environment by creating their environmental management teams, creating environmental guidelines and carrying out environmental evaluations and required actions for purposes of conserving the environment.

The WTTC and WTO are responsible for the provision of leadership and guidelines in environmental conservation. Most guidelines in this area focus on noise, emissions, waste, congestion, tourism and conservation (Deloitte and Oxford Economics, 2010).

Some forms of these regulations are difficult to implement. Still, the industry may find them difficult to follow. There are cases where private developers and environmental authorities engage in lawsuits. Such issues hinder regulations as attempts to enhance sustainability in tourism destinations.

Market methods highlight “manipulation of prices as a method of achieving environmental goals through adjustment of market prices in an attempt to reflect the environmental costs, and benefits of activities” (Tribe, 2005). The sole purpose is for the manufactures and their customers change their behaviours with regard to new prices. This ensures that individuals’ efforts in environmental conservation are worthwhile (Middleton and Hawkins, 1998).

The first concept is ownership. People tend to overuse free resources and areas of free access. Thus, policymakers advocate privatisation of such natural resources. For instance, ownership of a lake is an incentive to enforce property rights. Thus, people may pay for the use of resources such as lakes and oceans as dumping sinks.

Firms will strive to maximise their gains and satisfy their shareholders expectations. Thus, policymakers advocate for public ownership to enhance environmental management. In principle, a public organisation has an “incentive to consider social costs and benefits to the country” (Cohen, 2002).

Policymakers can use taxes and increasing prices to reduce the use of products with negative environmental consequences, and subsidies that can reduce prices and promote the use of products that have positive effects on the environmental. Taxation has worked since it adoption by OECD in 1972 as a way of passing the cost to polluters (OECD, 2001).

On carbon dioxide emissions, Curtis argues that we can make moderate emissions reductions by “way of increased energy efficiency but that excess emissions by luxury hotels and resorts need further action” (Curtis, 2002).

Transport has been a main source of concern in this area. National Parks authorities of the UK have emphasised necessities of transport systems to countryside tourism and recreation. They note that about 90 percent of visitors used cars to parks. Consequently, most environmentalists have called for raised taxations on car and air travels so as to reflect their environmental costs (National Park Service, 1990).

Finland has taxes on none-returnable beverage containers to promote the consumption of returnable parks in attempts to eliminate the level of such parks left as litters. Landfill taxes apply charges on waste management firms that utilise landfill areas for burying solid waste.

Some governments may give grants for people who wish to buy electric cars to reduce carbon pollution. There are projects underway to reduce the amount of carbon in the atmosphere. These include the planned “planting of forests to capture carbon naturally as well as the artificial capture of carbon and its storage in underground reservoirs” (Mules, 2001).

Deposit-refund schemes work by encouraging consumers to return containers from the vendors or dispose them in a manner favourable to the environment. Customers who return their containers get their deposits. This scheme is effective in the local outlets and can work well on a national scale if well implemented (Gee, 1997).

In order to reduce pollution, some countries have introduced charges on products and services they offer the public. These include car parking charges to encourage usage of “public vehicles, road pricing for motorway usages in some EU countries such as France and Spain” (Priestley, Edwards and Coccossis, 1996).

Market approaches to sustainability in developing tourism destinations have been effective in EU zones. Still, the idea to provide subsidies for environmental friendly products such as vehicles is gaining recognition among tourism stakeholders. However, most consumers do not favour the idea of price increases.

Tribe notes that soft tools are “voluntary by nature and attempt to change behaviours sometimes through improved information, advice, persuasion and sometimes by forming specific networks” (Tribe, 2005).

Tourism eco-labelling approach to sustainability focuses on tourists. Leisure and tourism consumers themselves have the ability to transform the consequences of products they consume on the environmental and switch to products with minimal environmental effects. This approach aims at giving the users the “additional environmental information to enable them make informed decisions in their buying patterns” (Cater and Lowman, 1994).

There are also certification and award schemes to enhance sustainability in tourism destination. They authenticate and provide endorsement to environmental attributions made by firms and offer marks such as the Blue Flag that a consumer can recognise (Becken and Hay, 2007).

The Blue Flag goes to beaches that have acquired recognisable levels for water quality and facilities, safety, environmental education and management. This is also an environmental marketing device for tourists who are environmental conscious. The scheme attempts to offer opportunities for beach local stakeholders to increase their environmental concerns (Coccossis and Nijkamp, 1995).

Many organisations such as the World Conservation Union (IUCN) and the Federation of Nature and National Parks of Europe (FNNPE) have produced guidelines and treaties for environmental management and sustainability (FNNPE, 1993).

Citizenship, education and advertising can also enhance sustainability when individuals act in the role of consumers or workers or opinion makers (Cooper, Fletcher, Gilbert and Wanhill, 2008). Consumers need information to enable them purchase green products and contribute towards environmental sustainability.

Thus, the focus should be on an environmental education as a way of creating awareness among consumers and encourage others to adopt favourable products in environmental conservation and sustainability (Gratton and Kokolakakis, 2003).

Tribe notes “voluntary schemes exist to allow consumers mitigate the impacts of any environmental damages they may cause” (Tribe, 2005). The most common is carbon offset schemes in airline to passengers (McNeill, 1997).

Ecotourism as a form of tourism stresses the sound ecological principles (UNEPTIE, 2007). Thus, ecotourism attempts to minimise negative impacts on the environment, create environmental and cultural awareness, offer financial services to empower host communities, and raise sensitive issues of concern to host communities (Saarinen, 2006). Therefore, promoting ecotourism is a form of minimising negative external impacts of tourism and maximising the positive external impacts of tourism. However, industry observers note “ecotourism will always remain a minor form of tourism” (Mowforth and Munt, 2009). Consequently, it is not the main approach for achieving sustainable tourism.

Soft tools rarely achieve their desired effects as such approaches depend on the willingness of participants for effectiveness. However, soft tools are the best approaches for enhancing sustainability of tourism destinations.

Getz, Crouch, and Ritchie share the idea that tourism planners have recognised the need for creating common goals in tourism planning (Getz, 1995; Crouch and Ritchie, 1999). However, the problem is that there are no empirical studies to support common goals, or what factors are essential in creating shared goals in developing sustainable tourism destinations to cater for various needs of stakeholders.

To this end, most tourism organisations have no concrete industry standards as these depend on a given country’s tourism policies. Thus, creating common goals for sustainability in the tourism sector will remain a challenge.

Therefore, organisations should strive to create a solid tourism industry shared goals common among all stakeholders (Burns and Holden, 1995). These goals must come from common publications, stakeholders’ opinions, and academic journals among others. We have to recognise that the industry can create sustainable tourism destinations based on competitive interests and shared resources affected by same factors (Butler, 2006). This will ensure that stakeholders have motivation to achieve a common and collective goal.

However, these shared goals cannot remain constant as the industry experiences growth (Hall and Lew, 1998). Thus, continuous research, studies and development are necessary to reflect the changing trends in the industry such environmental concerns, infrastructures, and marketing principles.

This approach will ensure that the industry has a sense of direction supported by strategies and practical and achievable goals. Medeiros and Bramwell noted that countries such as Brazil have attempted to implement shared vision but with minimal outcomes due to uncertainty in the industry (Medeiros and Bramwell, 2002).

The challenge has been to get information where stakeholders need it for developing sustainable tourism policies. Thus, the industry must enhance information flow among its small stakeholders. This must also apply to feedback. However, generating useful information for the industry means continuous learning due to the dynamic nature of tourism. Application of information systems can assist in reflecting, evaluating, delivering, processing, and improving information flow in the tourism industry for sustainability destinations.

Most stakeholders blame poor research cultures in the tourism industry as a basis for lack of sustainability in developing tourism destinations. This is responsible for the rift in utilisation of the available research findings. De Lacy and Boyd note that there are considerable efforts in Australia to reduce such barriers through “the use of the Australian Cooperative Research Centre (CRC) model for cross-sectoral research collaboration to enhance the sustainability of tourism” (De Lacy and Boyd, 2000).

The approach aims at highlighting the importance of the industry collaboration to enhance the effectiveness and benefits of research findings through technology transfers, usages and commercialisation.

Organisations have relationships that exist among them. These can be in forms of partnerships, co-operation, co-ordination, and collaboration. Researchers have concentrated on these areas so as to eliminate problems that have affected tourism development for decades.

Jamal and Getz concur that enhancing the industry identity and common goals can enhance co-operation among the main players as these stakeholders recognise the need to work as a team (Jamal and Getz, 1995). However, the challenge is that no major studies exist to prove the importance of co-operation to tourism destination development. Still, a closer look at the relationship that exists in the industry reveals that real sustainability in the tourism industry can only become reality if there is co-operation.

Occasionally, some problems result due to lack of information. Therefore, co-operation will minimise incidences of miscommunication and difficulties due to lack of collaboration among the industry stakeholders (Inskeep, 1997). This approach to sustainability is not effective due to challenges related to accessing information in a timely fashion.

One of the aims of ecotourism is the need for cultural exchange among the stakeholders. There is a need for mutual acceptance and accommodation of different cultural belief, and world views to enhance development of sustainability in tourism destinations (Davidson and Maitland, 1997). It is necessary that stakeholders of diverse views and beliefs promote dialogue and exchanges in tourism destinations, acceptance of the locals, conservation of the cultural diversity, and eradicate negative impacts of tourism.

We can use Senge’s system thinking to promote a common language that helps stakeholders who have differences in belief systems (Senge, 1990). The industry covers almost all cultures of the global. Thus, cultural exchange has limitations in relations to accommodation, acceptance, diversity, and eradication of negative stereotypes.

Sustainability of tourism destinations needs consultative approach on decision-making processes. The processes must involve all stakeholders including host communities. Sharman noted some issues that influenced participation of stakeholders in planning as poor representation, low participation and poor outcomes of the process among the participants (Sharman, 1999).

Power issues influenced the outcomes of all consultative processes. The industry can develop models which aim at creating power balance for accommodation of different point of views (Douglas and Butler, 2001). This approach helps in facilitating understanding, strategic planning and increasing stakeholders’ participation.

The uncertainty surrounding the future of tourism industry impacts decision-making process. Stakeholders are not willing to engage in long-term decisions without knowing their consequences. Participants should base their decisions on sound policies and welcome open discussions so that they can identity issues of common concerns and provide alternatives or solutions (Jamieson, 2001).

It is difficult for the tourism industry to have a single body to coordinate all decision-making processes that fit all the tourism destinations of the world. Tourism decisions depend on national policies regulating the industry.

The concept of adaptive management can help in improving sustainability of tourism destinations. Adaptive approaches can help the industry tackle emerging challenges that hamper growth (Knowles and Egan, 2000). Adaptive management enables the industry reacts to changes in a timely fashion.

The idea of adaptive management finds support in studies and ideas of Reeds (Reed, 2000). Adaptive management requires continuous studies, testing and developing adaptive models (Eaton, 1996). Adaptive management has been effective in enhance management of the tourism industry.

Given the reviewed literature, this research supports the view that despite the existence of many initiatives, sustainable tourism practices have not spread across the industry because the stakeholders of tourism are still divided on how to improve the sustainability of tourist destinations . These initiatives exist, but tourism has diverse components that vary from country to country. Thus, putting these together to enhance sustainability of the environment has remained a challenge across the industry.

Approaches to tourism destination sustainability such as regulations, market approaches, and soft tools may not work in every tourism situation. Still, attempts at developing sustainability of tourism destinations may not achieve the desired outcome due to minimal participation in processes such as sharing information, goals, co-operation and co-ordination, cultural exchanges, consultative decision-making and planning, and adaptive management.

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Cohen, E 2002, ‘Authenticity, equity and sustainability in tourism’, Journal of Sustainable Tourism, vol. 10, no. 4, pp. 267-276.

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Tourism Essay

500+ words essay on tourism.

Tourism is an incredible way to showcase India’s rich and magnificent history, culture and diversity. Its magnificent monuments attract a large number of tourists from all over the world. The natural surroundings, the architectural masterpieces, the music, dance, paintings, customs and languages all make India a tourist paradise. The tourism industry occupies a unique place as it is one of the major emerging segments of the Indian economy. It brings huge foreign exchange and generates employment. This essay on tourism will help students to understand India as a destination for tourists.

Students can also go through the CBSE Essays to get the list of essay topics. It helps them in improving their writing skills. Moreover, they can participate in various essay writing competitions conducted in schools.

India as a Tourism Paradise

India has made a unique place on the world tourism map because of its rich natural and cultural diversity. In India, tourism is the third-largest industry in which about ten million people are employed directly or indirectly. Its visitor-friendly traditions, varied lifestyles, cultural heritage, colourful fairs and festivals are attractions for tourists. From ancient times, the rulers in different parts of India built luxurious palaces, wonderful temples, evergreen gardens, high forts and tombs. India is very rich in natural and cultural landscapes for tourism. The beautiful beaches, wildlife, national parks, sanctuaries, snow cover, rivers, mountain peaks, technological parks, and centres of pilgrimage are some of the tourist attractions in India. Heritage trains, yoga, meditation, Ayurveda, Siddha and natural health resorts also attract tourists in great numbers.

The beauty of the cultural heritage and natural sites makes India a tourist paradise. We respect our guests and treat them as God. That is why we developed a cultural tradition where ‘Atithi Devo Bhava’ (Guest is God). India is the centre of spiritualism. The spiritual destinations are attracting a huge number of domestic and international tourists to India. Indian handicrafts, particularly jewellery, carpets, leather goods, and brass work, are the main shopping items for foreign tourists.

Benefits of Tourism

In the era of globalisation, travel and tourism activities have increased significantly. Promoting tourism not only creates jobs, drives exports, and generates prosperity across the world but also leads to several intangible benefits. It acts as a cultural adhesive that can be wielded as a powerful tool for global peace and integrity. It also helps people of far-flung areas to promote their culture and norms and provides the opportunity for a country to showcase various facets of its natural and cultural heritage across the world. Tourism also creates incentives for the conservation and preservation of the natural and cultural heritage of countries. They can help meet the cost of the conservation of archaeological and historic sites and prevent the deterioration or disappearance of these sites.

Tourism activities are considered to be one of the major sources of economic growth. It can be regarded as a mechanism for generating employment as well as income in both formal and informal sectors. The speedy growth of tourism causes an increase in household incomes and government revenues. Central and State Governments are taking a number of initiatives to promote tourism in India.

The travel and tourism industry has witnessed substantial growth in the recent period. It has immense potential for further expansion in the tourism sector on account of the vast natural and cultural heritage in India. There are several challenges in the tourism industry. Alleviation of these challenges will be essential for the industry to realise its full potential. The measures put in the tourism sector today will shape the tourism of tomorrow.

Students must have found this tourism essay useful for improving their essay writing skills. They can get the study material and the latest update on CBSE/ICSE/State Board/Competitive Exams, at BYJU’S.

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Tourism Essay

An introduction.

Tourism is the largest and fastest-growing industry across the world. It is a source of revenue and employment. It also gives the opportunity for people to understand the culture, civilization, and religious aspects of a country. There are many countries whose main source of revenue is Tourism. It is an export that is not visible which earns valuable foreign exchange without any substantial or actual loss of internal resources. Tourism is a unique type of highly labor-intensive industry. It provides different services that are needed as well as expected by the incoming tourists. Tourism is one of the largest industries in terms of money spent by tourists in the countries they visit. The amount received from the Tourism industries sometimes exceeds the Gross National Product of many countries.

India is one of the most popular tourist destinations in Asia and has been successful in attracting domestic and international tourists. India has fascinated many tourists across the globe with her secularism and her culture. The scenic landscape, hill stations, historical sites, architecture and monuments, beaches, and enchanting backwater, places of religious interest make India a preferred destination for tourists from all over the world. Tourism in India has immense potential of developing into a high revenue-generating industry. Better connectivity of transport and communication, improved hospitality services and standard of living and value of money to the tourists from foreign countries have led to an increase in domestic as well as international Tourism.

Tourism is one of the most important and fastest-growing industries in today’s world that creates a lot of job opportunities. It generates a lot of revenue and adds to the economy of the country. Apart from generating jobs and revenue, it gives an opportunity for people of different countries and cultures to move and mingle with other cultures and social environments for the purpose of entertainment as well as professional purposes. It is only through Tourism that the world can get closer and know each other both socially, culturally and religiously. It creates good bonding among people of different languages and cultures. It also paves the way to understand and explore the rich heritage and ancient history of an unknown place.

It is an export that is not visible which earns valuable foreign exchange without any substantial or actual loss of internal resources. Tourism is a unique type of highly labor-intensive industry. It provides different services that are needed as well as expected by the incoming tourists. Tourism is one of the largest industries in terms of money spent by tourists in the countries they visit. The amount received from the Tourism industries sometimes exceeds the Gross National Product of many countries.

India is one of the most preferred tourist destinations in Asia because of its beautiful landscape, rich cultural heritage, myriad attractions and valuable ancient history. India serves as the hub of different cultures and languages within it and has always attracted domestic and international tourists. In 2019 it has attracted 10.93 million international tourists and this contributed to almost 4.7% to India’s GDP.  India has also attracted international tourists because of the liberty it gives to different religions. The peaceful existence of people of 22 languages and 9 religions is a source of attraction for all international tourists.  India has a mosaic of enchanting hill stations, magnificent architecture and monuments, picturesque beaches, and enchanting backwater. India has always been famous for its hospitality services. Our guests are considered as God and the tourists feel quite safe in India. A lot of solo travellers prefer certain parts of India over any other place in the world. Indian Tourism gives proper value to tourists from foreign countries.

Benefits of Tourism in India

The Tourism industry gives a wide scope of employment to people. It has not only provided employment opportunities to people but also alleviated poverty and sustained human development. Tourism has promoted and benefitted small and local handicrafts and cultural activities. It has played a significant role in promoting national integrity and international understanding. The most important benefit of Tourism is to give a sense of relief and relaxation to people when they get tired and exhausted from their hectic schedules and hustle-bustle of city life. It is a pleasant gateway for people. The Tourism industry has also benefited other sectors like aviation, transport, horticulture, and handicraft. The hotel industry has immensely benefited from Tourism and provides ample employment and help in earning foreign exchange. This industry has become one of the major contributors to the GDP of the country. It has significantly contributed to the economic development of India by improving transportation and infrastructure facilities across the country.

Tourism has played a very vital role in reviving India’s art and culture. Tourists from foreign countries show a keen interest in the rich culture and heritage of India and this boosts the morale of the small artisans and adds to their novelty.

Promotion and Development of Tourism

For better growth, the Indian Government is taking a keen interest in promoting the different sections of Tourism such as rural Tourism, eco-Tourism, and spiritual Tourism, spa Tourism, and adventure Tourism. Nowadays, medical Tourism has also become an important source of revenue for the healthcare sector. Many people from our neighboring countries and from our western countries are turning towards India for affordable and world-class health care services and treatment.

Indian Tourism has grown significantly over the years. The services rendered to the tourists visiting India from foreign countries are the indiscernible products of the Tourism industry.  These products like hospitality services of all kinds for tourists turn into invisible exports because these services generate a lot of earnings without leaving Indian soil. The Tourism Ministry of India has played a major role in the development of the industry. The India Tourism Development Corporation (ITDC) formed by the Tourism department has carried out many vital developments to encourage Tourism in India. The ITDC hotels are situated at the prime locations of important tourist destinations in India and provide comfortable and affordable boarding and lodging.

The launching of the ‘Incredible India’ campaign by the Government of India is instrumental in promoting India as a holistic tourist destination in the domestic and international markets. Other specialized international media campaigns under ‘Incredible India’ have been launched and even the celebrities of our country have been roped into making this campaign of ‘Incredible India’ a big success in foreign lands also.

The ‘Clean India’ campaign launched by the Indian Government ensures full cleanliness, which has become an indispensable norm at all the tourist destinations. The Government has also conducted regular studies to analyze the market in order to identify the key factors, income figures, holiday habits, and psychology of people. This helps them to identify the key drivers in the Tourism industry and tackle the issues that deter the scope of Tourism.

According to research reports, the medical Tourism market in the Indian healthcare sector is valued to be worth over three hundred million dollars with more than one lakh foreign patients coming every year. The Government has also gone a step further to permit foreigners to visit India on an e-Tourist Visa for attending short-term yoga programs. 

The Tourism industry is the largest service industry in India and has the potential to stimulate the economic growth of the country. It becomes important for all citizens to develop the Tourism infrastructure and maintain tourist destinations, railway stations, airports, rest houses, and hotels.

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FAQs on Essay on Tourism

1. Which Countries in the World Depend on Tourism for Their National Revenue?

Countries like Maldives, Bahamas, Sri Lanka, Thailand, and many such countries depend on tourism for national revenue.

2. How does Tourism Benefit India?

Tourism in India generates mass employment and raises the income levels thereby contributing significantly to the economic development of the country. It has led to significant improvement in the transportation and infrastructure facilities across the country. The hotel industry benefits from tourism and provides ample employment and help in earning foreign exchange. This industry has become one of the major contributors to the GDP of the country. Tourism has also played a very vital role in reviving India’s art and culture.

3. What Measures did the Indian Government Take to Promote Tourism?

The Indian government has taken many measures for promoting the different sections of tourism such as rural tourism, eco-tourism, and spiritual tourism, spa tourism, and adventure tourism. Nowadays, medical tourism has also become an important source of revenue for the healthcare sector. The government has also taken a step to permit foreigners to visit India on an e-Tourist Visa for attending short-term yoga programs. The Government of India has launched the campaign of “Incredible India” which is instrumental in promoting India as a holistic tourist destination in the domestic and international markets. Other specialized international media campaigns under ‘Incredible India’ have been launched and even the celebrities of our country have been roped into making this campaign of ‘Incredible India’ a big success in foreign lands also. The Tourism Ministry provides financial assistance to the states, union territories, and other central agencies to develop tourism in their area and promote the culture and natural beauty of different regions and pilgrimage sites.

4. What is the ‘Clean India’ Campaign Started by the Ministry of India?

The ‘Clean India’ campaign started by the Ministry of India ensures full cleanliness, which has become an indispensable norm at all the tourist destinations.

5. What are the benefits of Indian Tourism?

Indian Tourism is one of the most important ways to add to its GDP. Tourism industry has released the excess dependency on the agricultural and manufacturing industry for employment to such a huge Indian population. It has given opportunities to the Indian craftsmen to get recognition of their work and income from their work. The Indian small scale industry has flourished mainly because of Tourism. The best part of Indian Tourism is that it has improved both national and international integration among the people. Indian Tourism has the capability to recharge, refresh and revive a tired mind with its beauty and different attractions.

6. Which is the most attractive type of Tourism in India?

India is famous for its rich cultural heritage. Variety of fairs and festivals throughout the year in different parts of the country makes it so colorful that international tourists cannot resist the attraction. Cultural heritage has been the best type of Tourism in the country. Good communication inside and outside the country makes it easily accessible also. Tourists can travel from the picturesque beaches of Goa to the great monuments of Agra and other parts of north India to great relaxing hill stations. It is definitely difficult to cover the whole of India in a month even but only a few famous parts can create such lingering memories in the mind of the tourists which they can cherish life long.

7. Why and what important measures have been taken to promote Indian Tourism?

The Tourism industry needs to be developed further to promote and strengthen national integration. It is the only way by which each and every Indian citizen is aware of their rich cultural heritage, a plethora of languages and religions. To improve the economy of the country this is one of the easiest ways to promote. Hence the Government has taken lots of measures to promote Indian Tourism. The Government has added spa Tourism and medical Tourism further to promote the Tourism industry. The India Tourism Development Corporation has taken lots of measures to encourage Tourism like the following campaigns:

Comfortable, safe and affordable hotels for tourists are not only prime locations but other areas also have been set up for the benefit of tourists.

The banner of the ‘Incredible India’ campaign by the Government of India has successfully promoted Indian Tourism among foreigners. The Indian celebrity has also taken part in this campaign to promote Indian Tourism.

The launching of the ‘Clean India’ by the Government provides a clean environment for the national and international tourists which is one of the most essential parts of Tourism.

8. How has the Tourism industry updated itself?

Tourism originated in the seventeenth century with the purpose of learning and understanding the history, civilization and rich art and cultural heritage of India. Indian international trade was also famous at that time for its huge resources. India has remained an attraction among international tourists since then. In the modern world, however, tourists are more business-oriented and commercially organized. This urges the need to promote business Tourism, sports Tourism, spa Tourism and also medical Tourism. Modern Tourism has taken a keen interest in the rich heritage of Ayurved both for medical and relaxing purposes. People who need medical help prefer India because of some good opportunities that they get in the Indian health system, comparable health infrastructure and affordable medical costs in India.

9. What are the roles of a citizen to promote the Tourism of the country?

The Indian Government has taken enough measures to promote Indian Tourism but that needs to be complemented by the people of India also. This is the responsibility of every citizen of the country to provide good hospitality and security to foreign travellers. The people of the country should always try their best to suggest the best tourist spots of the country and can give a brief outline of the country’s rich heritage. It is the responsibility of the citizens to maintain a clean environment for the travellers. The tourists should like India because of its hygiene and cleanliness also.

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Essays about: "ways to promote tourism"

Showing result 1 - 5 of 6 essays containing the words ways to promote tourism .

1. Visiting food sovereignty : exploring the relations of food sovereignty and tourism

Author : Mislav Petrusic ; [2022] Keywords : food sovereignty ; alternative agriculture ; alternative tourism ; Ireland ; eco village ; rural development ;

Abstract : Both the agriculture and tourism sectors have been heavily criticized for the social and environmental imprints they leave on the world, especially in rural areas. This thesis explores the intersection between alternative approaches to both agriculture and tourism which seek to bring positive social and ecological effects to rural areas. READ MORE

2. Möt Klarälvsdeltat : pedagogiskt friluftsliv och naturism i ett tätortsnära 2000 område

Author : Karin Pettersson ; [2017] Keywords : landscape literacy ; läsa landskap ; friluftsliv ; naturism ; platsidentitet ;

Abstract : Överallt i världen lever människan sida vid sida av naturens stora system. Dessa ekosystem ligger som grund för vårt välstånd och välbefi nnande på jorden. De har hög biologisk mångfald vilket gör att de har en god motståndskraft och anpassningsförmåga vid stora förändringar. READ MORE

3. Sustainable Tourism Development-An Economic Impact of Community Based-Tourism to Local Community: A case study of Amphawa Floating Market, Samutsongkhram province, Thailand

Author : Laphaphan Sukkasem ; [2013] Keywords : sustainable tourism ; community based ; community well-being ; economic impact ; Social Sciences ;

Abstract : “Amphawa” the district in Samutsongkram province where is plentiful of natural resources, local wisdoms and unique fascination of waterside living lifestyle, the area was trading and transportation hub of lower central and western part included of Thailand. Amphawa is widely well-known and people are able to define how the area was. READ MORE

4. Destination Image Perceived by Different Stakeholders: A Case of Fortress of Suomenlinna

Author : Lian Chen ; [2012] Keywords : destination image ; different stakeholders ; constructs of destination image ; congruence ; Social Sciences ;

Abstract : Destination image is a concept that can be interpreted in different ways. Image sender and receiver may perceive different images due to diverse information sources, purposes, goals and so on. This thesis is going to explore the destination image held by different stakeholders. READ MORE

5. Establishing the Connections Between the Goals of Sustainable Development and Creative Tourism

Author : Solène Prince ; [2011] Keywords : Sustainable development ; creative tourism ; Sólheimar eco-village ; valorization ; community development ; creativity ;

Abstract : The three founding fields of sustainability, social equity, economic development and environmentalprotection, strive for opposing goals. The differences of these disciplines are often likely tolead to compromised solutions between their actors, than to any type of holistic sustainable outcome. READ MORE

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Ways To Promote Tourism In India Essay

Ways To Promote Tourism In India Essay – Tourism plays an important role in the economy of any country. In today’s time, there are many countries whose economy completely depends on tourism. It is very necessary to increase tourism to any country or place because foreign tourism to a country increases the currency of that country.

Only the government of a country can do the work of promoting it because the government makes its own country’s tourism policies. It is always easy for any government to discuss in the chair what should and should not be done.

Despite this, here are some things that we would like to suggest in the promotion of tourism because we cannot make policies, but by promoting tourism, India can earn a lot of money from its tourism wealth. We should not let those opportunities go by which the economy of any country suffers.

Outsourcing of Heritage Buildings

There is much such heritage in India such as forts, parks, and historical lands, which can be promoted to attract tourism. One of the biggest attractions of India’s tourism is its wealth of architectural and historical monuments. India has a long list of heritage monuments that are still in poor condition.

The solution is to outsource these dilapidated historical monuments to a company or organization for maintenance so that they can be repaired from time to time.

Many people think that this is useless commercialization. But tourism can be promoted by repairing this waste heritage through outsourcing, it is a better option than any heritage being wasted.

Read also – Advantages and disadvantage of covid 19 essay

Memorializing the sights

If a tourist goes to a place, they should take the memories of that place with them. Many tourist destinations in the world are made up of experiences only. Where tourists like to go not once but again and again. Like botanical gardens, architectural monuments, backwaters, Himalayas.

The tourism ministry should have an option to further enhance the natural beauty of a place. Any tourist place needs to be developed more and should be full of facilities.

Any place can be made memorable only when basic information about that place is given to the tourist. For example, steps can be taken to make the tourist available with a tour guide, a program of activities for children, full of such facilities and interaction with the culture, etc.

Good roads and transport facilities

If you have to go to your destination, it is possible that you will choose a better option and not a bad one. To develop any tourist destination, it is very important to make accessibility easy. Therefore it is important to build good roads and access points for a certain tourist destination.

Visiting any place should be convenient for domestic and foreign tourists alike. It would be better if the Ministry of Tourism needs to pay attention to this subject so that tourist visits again and again.

Talking about the transport system, it should have many facilities. Such as packaged train travel, easy bus connections, and secure car rental services with knowledgeable personnel can be provided. These modes make for a significant tourist experience.

Read also – Essay on work from home during lockdown

Online and Marketing Strategies

We Indians like to spend our summer holidays abroad because we get many facilities abroad. We can adopt some such special policies of foreign countries which force us Indians and foreigners also for Indian tourism.

Even today people think of India as a country of villages and snakes that not everyone likes to visit but the Indian tourism ministry definitely needs to adopt aggressive online and other marketing strategies to promote India as a special place. .

Marketing strategy can be of many types whether it is to broadcast the ‘Incredible India’ campaign abroad or organize a tourism seminar. It is very important to have a well-looked and tested online marketing strategy.

Promotion by Each State

All the states of India are full of nature. In all the states, forests, hills, rivers, and streams are available as a gift from nature. It is necessary to use all those nature places like tourist places and attract tourists to call them.

All states should promote all-natural and historical buildings so that information is available not only in India but also in foreign countries. For this, each state needs to provide special financial assistance from its ministry so that these places can be made more attractive.

Each state has a specialty to know, from which people travel to meet and there are some such dishes which are made only in a particular state. It is very important to promote such a specialty

Read also – Essay on my country

Conclusion:-

The economy of the country can be increased by developing tourism as a business. This not only promotes the nature and culture of the country but also can earn a name in the country and abroad. The tourism ministry needs more attention on this subject and natural and historic buildings should be repaired and given attention from time to time.

FAQs. Ways To Promote Tourism In India Essay

What are the 4 types of tourism.

Answer – There is no scale that how tourism is, it depends on the individual. Well, there are four main types of tourism.

  • Long distance tourism,
  • International tourism,
  • Domestic tourism,
  • Short distance tourism.

What is the main purpose of tourism?

Answer – Tourism economy increases the revenue of the country. This business creates jobs, develops the infrastructure of any country. This creates a sense of mutual cultural exchange between foreigners and native citizens. Special tourist guides are needed in many areas.

What are the benefits of tourism?

Answer – Tourism has many benefits which are not limited to this only. Rather it provides many opportunities like –

  • To boost the revenue of the industry on a large scale.
  • Better brand image of the country.
  • Growth and promotion of economic activity.
  • Source of employment generation.
  • Infrastructure development.
  • Source of foreign exchange earnings.

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Singapore Has Taylor Swift to Itself This Week, and the Neighbors Are Complaining

The country is defending paying the pop star to play nowhere else in Southeast Asia. Thailand’s prime minister said the price was up to $3 million per show.

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Taylor Swift sings onstage wearing a silver costume and knee high boots.

By Mike Ives ,  Muktita Suhartono and Camille Elemia

Mike Ives reported from Seoul, Muktita Suhartono from Bangkok and Camille Elemia from Manila

Taylor Swift has descended on Southeast Asia, or one small part of it at least: All of her six sold-out shows are in Singapore, the region’s wealthiest nation.

Many of her fans in this part of the world, which is home to more than 600 million people, are disappointed. But the Singapore leg of Ms. Swift’s wildly popular Eras Tour , which began last weekend and ends on Saturday, is a soft power coup and a boost for the country’s post-pandemic economic recovery.

The shows — and the undisclosed price that Singapore paid to host them — have also generated diplomatic tension with two of its neighbors, Thailand and the Philippines.

Last month, Prime Minister Srettha Thavisin of Thailand said publicly that Singapore had paid Ms. Swift up to $3 million per show on the condition that she play nowhere else in Southeast Asia. A lawmaker in the Philippines later said that was not “what good neighbors do.”

Singapore pushed back. First its culture minister said the actual value of the exclusivity deal — which he declined to name — was “ nowhere as high .” The country’s former ambassador at large later called the criticism “ sour grapes .” And on Tuesday, Prime Minister Lee Hsien Loong told reporters that he did not see the deal as diplomatically “unfriendly.”

But that was no solace to dejected fans.

“I sometimes think ‘When will I get to experience this?’” said Sherin Nya Tamara, 26, a Swift fan in Jakarta, Indonesia, who has liked the singer since 2011 but never seen her perform live. “I was hoping there would be additional dates and that Jakarta would be included, but nope.”

At a time when Southeast Asian governments are dealing with tensions over the South China Sea and the fallout from a brutal war in Myanmar, among other serious issues, the controversy over Ms. Swift’s Singapore shows is “kind of refreshing,” said Susan Harris Rimmer, a law professor who has studied soft power in the region.

“It’s nice to see them arguing about something this fun, I guess, instead of really, deeply difficult things,” added Professor Harris Rimmer, who teaches at Griffith University in Australia. “But it does show there is tension and jealousy and rivalry.”

Ms. Swift’s concerts in Singapore, which follow her stops in Japan and Australia , would have been a big deal anyway. But they took on geopolitical overtones last month, when Mr. Srettha said at a business forum that Singapore had paid the artist as much as $3 million per show in order to guarantee that they would be her only tour stops in Southeast Asia.

Mr. Srettha said that he had learned the details of Singapore’s grant to the artist from the concert promoter, AEG Presents. Representatives for the promoter and for Ms. Swift did not immediately respond to requests for comment on Tuesday.

An exclusivity deal around a concert, a kind of noncompete agreement known as a “radius clause,” is standard practice in the music industry, said Susan Abramovitch, the head of the entertainment and sports law division at the international law firm Gowling WLG.

“That being said, this territorial exclusivity is more typically measured in hundreds of miles from a city rather than covering entire neighboring countries,” she said, adding that the scope of the Singapore deal was a kind of “Taylor-esque magnification” of the industry standard.

It hasn’t been received well outside Singapore.

Late last month, a lawmaker in the Philippines generated headlines by saying that he had asked the country’s Department of Foreign Affairs to discuss the exclusivity clause with the Singaporean government, saying that it had come at the expense of neighboring countries.

The lawmaker, Rep. Joey Salceda, said this week that he had raised the issue after realizing how difficult and expensive it would be for Filipinos, including members of his own staff, to attend the concerts.

“ASEAN’s core principles are solidarity and consensus,” he said in an interview, referring to the Association of Southeast Asian Nations. “What happened? They even used their tourism board to block other nations.”

Asked on Tuesday how much the grant was worth, the Singaporean government did not directly address the question. But the Tourism Board and the Culture Ministry said in a joint statement that Ms. Swift’s concerts, for which more than 300,000 tickets had been sold, would likely “generate significant benefits” for the domestic economy.

Prime Minister Lee was also asked about the grant on Tuesday at an ASEAN conference in Australia. He said it had been funded by a post-Covid tourism recovery effort and that he did not see the exclusivity clause as being “unfriendly” to other countries.

“If we had not made such an arrangement, would she have come to someplace else in Southeast Asia or more places in Southeast Asia?” he said, speaking in Melbourne. “Maybe, maybe not.”

News of the regional backlash to the grant was reported earlier by The Wall Street Journal , The Diplomat and other news outlets.

Professor Harris Rimmer said that, financial incentives aside, Singapore is a logical place for Swift to play in Southeast Asia, in part because it is safe for young female fans and has excellent transport links to the rest of the region. She said Ms. Swift’s glamorous mystique also fits nicely with Singapore’s efforts to promote itself as the “glamour kitten of Asia.”

“I don’t think she needs Singapore’s money, at this point,” she added.

Some Swifties have made their peace with the singer’s limited itinerary in their region. Mostly.

Jose Bunachita, 30, a writer in the Philippine city of Cebu, said that he saw Ms. Swift in Japan last month, and that his 11-day trip there had cost around $1,500. “I had the time of my life singing my heart out,” he said.

Still, he said, “I also feel like it would have been more of a fun experience if a majority of the concertgoers had been fellow Filipino Swifties.”

Sui-Lee Wee contributed reporting.

Mike Ives is a reporter for The Times based in Seoul, covering breaking news around the world. More about Mike Ives

Muktita Suhartono reports on Thailand and Indonesia. She is based in Bangkok. More about Muktita Suhartono

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