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MATA TRAVEL

WELCOME TO MATA

The Malaysia Tourism Agency Association (MATA) is the peak body for Malaysia’s tourism players, with its office located in Seremban, Negeri Sembilan and represents the majority of tourism players in Malaysia. Founded in 2019, MATA’s aim has been to stimulate, encourage and promote travel, and to uphold the interests of Malaysian Tourism players who form a vital part of Malaysia’s highly specialised travel and tourism industry.

As Ministry of Tourism, Art and Culture Malaysia (MOTAC) strategic partner, MATA will certainly join hands to help the Malaysian Government, especially MOTAC and Tourism Malaysia by promoting Malaysia as a Preferred Destination for tourists from all around the world.

EXECUTIVE COMMITTEE

dato khalid

Dato’ Dr. Mohd Khalid Harun

dato jeffry

Dato’ Jeffri Sulaiman

Deputy president.

cik yan1

Izyan Diana Mohd Khalid

Honorary secretary general.

zabidah othman

Siti Zabidah Othman

Honorary treasurer, calendar of events.

Malaysia Tourism Industry Awards – 16 December 2022 Royale Chulan Hotel, Kuala Lumpur.

The Malaysia Tourism Industry Award is a noble effort by the MATA & Santai Travel magazine to dignify the country’s tourism industry. This effort is a smart collaboration between the media and tourism industry in fueling the country’s tourism industry. It is hoped that this program will be able to inject new enthusiasm into the Malaysian community, especially to tourism operators.

This program will also involve local tourism associations, travel agencies, hoteliers, organizations and individuals involved in the country’s tourism industry. A total of 50 Award categories that will be contested include Best Family Vacation Destination, Best Shopping Location, Best Accommodation Location, Best Recreation Location, Best Food Location, Best Art & Heritage Location, Best SPA & Health Location, Best Travel Agency , Best Homestay Program and Best Overseas Destination. The selection of winners is based on professional jury and public voting by the readers of the magazine published by Intermedia Network, which is Santai Travel Magazine.

WhatsApp Image 2022-12-20 at 5.19.15 PM (1)

MEDIA CENTRE

Stay at the forefront of our business and explore the news/events latest updates, press releases and fact sheets.

moratarium

Mata: Extend moratorium for another six months

  • November 25, 2022
  • Leave a comment

malaysiagazette1

Jika Malaysia bersedia, MATA mahu pasarkan pakej pelancongan kecantikan

agensipelancongan

‘Agensi pelancongan lebih perlu bantuan, bukan pelancong’

ringgit

Malaysian Association of Tour Agency wants additional allocation of RM200m to be disbursed soon, says president

malaysiagazette

MATA cadang turunkan kadar tol galak rakyat bercuti

Tel : 06 762 3523

No. 60, Tingkat Bawah, Wisma Housecoff, Jalan Tuanku Antah, 70100 Seremban, Negeri Sembilan Darul Khusus

Email : mata.offical.my@gmail .com / [email protected]

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WTAs

MATTA the national travel association has a membership of over 3100 travel agencies and as of now, comprising local tour and travel companies and several overseas affiliations. MATTA’s objective is to protect and promote the interests of the travel and tour industry in Malaysia. MATTA help organize fairs, seminars, convention and workshops both to create public awareness of the tourism industry as well as to benefit its members.

Malaysian Association of Tour and Travel Agents (MATTA)

Today, MATTA boasts a membership of over 2900 members and increasing, comprising local tour and travel organizations as well as numerous overseas affiliations. It is also the national umbrella representative body for the entire travel industry in the country. With a full time secretariat in Kuala Lumpur, its headquarters, MATTA has state chapters in Kedah, Penang, Perak, Federal Territory of Kuala Lumpur, Putrajaya, Melaka, Negeri Sembilan, Pahang, Terengganu, Kelantan, Selangor, Johor, Sabah, Sarawak and Labuan. MATTA's objective is to promote the interests of the travel and tour industry in Malaysia. MATTA works closely with the Ministry of Tourism and Culture as well as Malaysia Tourism Promotion Board (MTPB), help organise fairs, seminars, convention and workshops both to create public awareness of the tourism industry as well as to benefit its members. Objective • To unite, supervise and coordinate the activities of the members. • To publicise, encourage, promote and extend the tourist and travel trade. • To adjudicate and settle any differences which may arise between members whenever its arbitration is requested by both parties concerned. • To develop friendship and common purpose among the members of the tourist and travel industry. • To make representations on behalf of members to Government and all organisations with which the Association has common interest. • To encourage the highest ethical standards of business conduct within the trade. • To study and promote the interest of the tourist and travel trade and profession and to educate the public regarding the function of tours and travel agents. • To discourage unfair competition without in any way interfering with initiative and enterprise based on fair trading.

MATTA Contact Information

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LETTER | In 1963, the Kuala Lumpur Tourist Association (KLTA) was set up before the government established Tourist Development Corporation (TDC) in 1972. KLTA was wrongly named but TDC followed suit.

This is because tourists visiting Kuala Lumpur do not need an association and likewise, TDC should develop tourism, not tourist. This was pointed out in a forum that TDC’s name should be changed to Tourism Development Corporation, but the director-general retorted that he was not there to discuss grammar.

In 1987, a new Culture, Arts and Tourism Ministry was created and TDC became the marketing arm with the name changed to Malaysia Tourism Promotion Board (MTPB) or in short Tourism Malaysia. KLTA was renamed Kuala Lumpur Tourism Association 13 years later.

Earlier in 1975, the Malaysian Association of Tour and Travel Agents (Matta) was established and remained by far the largest travel association in the country with details of all corporate members listed in its website, numbering 3,649 as in May 2020.

In 1981, Persatuan Syarikat Pengendalian Pelancongan Bumiputera Malaysia, better known as Bumitra Malaysia, was set up; followed by the Malaysian Chinese Tourism Association (MCTA) in 1992; and the Malaysian Indian Tour and Travel Association (Mitta) in 1997.

The Malaysian Inbound Tourism Association (Mita) was formed in 2004, and it is a tourism association that includes souvenir shops, restaurants, and other service providers. Then we have a latecomer in the form of Malaysian Inbound Chinese Association (Mica) set up in 2016.

Another new entrant is Persatuan Agensi Pelancongan Umrah & Haji (Papuh) or Association for Travel Agencies of Umrah & Hajj Malaysia. All licensed travel and tour companies must be a member in at least one of the abovementioned associations, other than Mica.

The other association car rental companies with an inbound licence may join is the Car Rental Association of Malaysia (CRAM), which started as the Car Rental Association of Kuala Lumpur and Selangor in the mid-1980s with members from the Klang Valley.

The names of these travel, tourism and car rental associations clearly indicate their purpose, except for a new upstart that was registered in October 2019 as Persatuan Agensi Pelancongan Malaysia and can be translated as Malaysia Association Tour Agency (Mata).

It chose to publicise its brand name Mata, which closely resembled that of Matta. Whether intentional or otherwise, it had caused confusion with the public including the media, with some reporting Mata president, a former Matta president, as current Matta president.

The aim was probably after the lucrative Matta Fairs, as a travel fair was held by Mata from March 13 to 15 at the Putra World Trade Centre, on the same dates and venue Matta Fair was to be held but cancelled because of Covid-19 outbreak.

But with the collapse of the tourism industry, there is little left to fight for except pride fuelled by ego. In the past, association leaders mollycoddled by politician ministers were riding high, but all these are now over as limited budgets are now stretched thin by the pandemic.

With so many associations and no shortage of vocal leaders, the Tourism, Arts and Culture Ministry (Motac) should have received many fresh and sound proposals to revive tourism after Covid-19 is contained and movement control order (MCO) or conditional MCO is lifted.

These proposals, if sound, can bring much hope to travel industry players when announced by Motac. Perhaps they were echoing what was already well known and more on rescue measures such as preventing travel and tour companies from collapsing or retrenching staff.

If so, Motac should organise a public forum when it is safe to do so and open to suggestions by individual industry players who wish to put forward their ideas for public scrutiny. Some of the concepts may speed up tourism recovery and save many tour businesses and jobs.

Like political parties, tourism and travel association leaders are mostly elected by their members. This does not mean that the best and the brightest minds cannot be found among the rakyat and members. After all, associations are pseudo-political parties for their industry. 

The views expressed here are those of the author/contributor and do not necessarily represent the views of Malaysiakini.

malaysia association tour agency (mata)

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Member Directory

There are currently 2401 active MATTA Members.

Search Results (2401 matching results found)

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AA Kembara Travel & Tours Sdn. Bhd. 742084-V | MA6908

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Ability Expeditions Sdn Bhd 735381-A | MA2477

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Aborneo Tours & Travel Sdn. Bhd. 758605-W | MA2743

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Accurate Travel Sdn Bhd 1120649-H | MA4844

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Ace Altair Travels Sdn. Bhd. 658916-A | MA2068

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Ace Tours & Travel (PG) Sdn. Bhd. 84452-H | MA0559

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Across Borneo Tours & Car Rental Sdn. Bhd. 884444-T | MA4024

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Acs vacations sdn bhd 538755-u | ma2702, actour & travel sdn. bhd. 209158-t | ma0808, ad deeni travel & tours sdn bhd 1097603-t | ma5094, ad nazwajaya travel & tours sdn bhd 731438-u | ma2798, ad travel sdn. bhd. 148525-x | ma0418, addeen travel & tours sdn bhd 333035-d | ma1316, addobeo travel & tours sdn. bhd. 684875-x | ma2145.

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Adventure Alternative Borneo Sdn. Bhd. 963909-U | MA3988

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Aeman 69 Holidays Sdn Bhd 824888-T | MA3942

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AF Travel Sdn Bhd 146629-W | MB0194

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AF Travel Sdn. Bhd. 146629-W | MA0006

IMAGES

  1. Malaysian Association of Tour & Travel Agents

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  2. Tour agencies express delight at resumption of tourism activities

    malaysia association tour agency (mata)

  3. Vectorise Logo

    malaysia association tour agency (mata)

  4. Malaysian Association of Tour and Travel Agents (MATTA) Fair September

    malaysia association tour agency (mata)

  5. Tourism associations welcome border reopening by government

    malaysia association tour agency (mata)

  6. Johor is Malaysia’s Favourite Destination in upcoming MATTA Fair 6th to

    malaysia association tour agency (mata)

COMMENTS

  1. MATA TRAVEL

    The Malaysia Tourism Agency Association (MATA) is the peak body for Malaysia's tourism players, with its office located in Seremban, Negeri Sembilan and represents the majority of tourism players in Malaysia. Founded in 2019, MATA's aim has been to stimulate, encourage and promote travel, and to uphold the interests of Malaysian Tourism ...

  2. MATTA

    The Malaysian Association of Tour and Travel Agents (MATTA) will participate in the prominent travel trade exhibition ITB Berlin from 5 - 7 March 2024. ... The Malaysia Travel Exchange (MTEX) is poised to spotlight Malaysia's tourism gems during its 5-day roadshow in Surabaya and Medan from 28th January to 1st February 2024.

  3. About Us

    About MATTA. In 1975, a group of travel and tour agents initiated an association to represent their interests. Today, MATTA boasts a membership of over 2,900 member organizations. Introduction. EXCO 2023 - 2025. Secretariat. Past Presidents.

  4. Contact Us

    The Malaysian Association of Tour & Travel Agents (MATTA) is the national association representing the travel and tour agencies in Malaysia. We are a Non-Governmental Organisation and our main objective is to serve the our members and the tourism industry. We do not sell airline tickets, tour & travel packages or make tour arrangements of any kind.

  5. Persatuan Agensi Pelancongan Malaysia

    Persatuan Agensi Pelancongan Malaysia - MATA, Kuala Lumpur, Malaysia. 1,779 likes. An association to promote Malaysia Tourism Industry

  6. Malaysian Association of Tour & Travel Agents (MATTA)

    Home > Members > Malaysian Association of Tour & Travel Agents. MATTA the national travel association has a membership of over 3100 travel agencies and as of now, comprising local tour and travel companies and several overseas affiliations. MATTA's objective is to protect and promote the interests of the travel and tour industry in Malaysia.

  7. Malaysian Association Of Tour And Travel Agents (MATTA)

    MATTA PARTNERS WITH MALAYSIA AVIATION GROUP'S AIRLINES FOR ULTIMATE TRAVEL EXPERIENCE AT MATTA FAIR KUALA LUMPUR, 27 FEBRUARY 2024 - The Malaysian Association of Tour and Travel Agents (MATTA) is proud to announce a strategic partnership with Malaysia Aviation Group's (MAG) encompassing Malaysia Airlines, Firefly,AMAL and MASwings, as the Official Airline Partner and premier sponsor for ...

  8. Malaysian Association of Tour & Travel Agents

    Malaysian Association of Tour & Travel Agents - MATTA. 1,078 likes. Malaysian Association of Tour & Travel Agents (MATTA)

  9. Malaysian Association Of Tour And Travel Agents

    Malaysian Association Of Tour And Travel Agents, Kuala Lumpur, Malaysia. 4,536 likes · 4 talking about this · 444 were here. Malaysian Association of Tour & Travel Agents (MATTA) is the national...

  10. Malaysian Association of Tour and Travel Agents (MATTA)

    MATTA works closely with the Ministry of Tourism and Culture as well as Malaysia Tourism Promotion Board (MTPB), help organise fairs, seminars, convention and workshops both to create public awareness of the tourism industry as well as to benefit its members. Objective. • To unite, supervise and coordinate the activities of the members.

  11. MATA advises industry players, tourists to observe SOP when in Langkawi

    KUALA LUMPUR - The Malaysia Association Tour Agency (MATA) has reminded tourism industry players in Langkawi, especially its members, to follow the standard operating procedures (SOP) set when the resort island reopens to local tourists on Sept 16.Its president Datuk Mohd Khalid Harun said the strict SOP set by the government to prevent the spread of COVID-19 in Langkawi island would be used ...

  12. Become a member today

    Why be a MATTA Member. Established in 1975, the Malaysian Association of Tour and Travel Agents (MATTA) today has a total membership of over 3100 Member companies and organizations. With a full-time secretariat in its Kuala Lumpur Headquarters and Chapters in every state MATTA, the nation's leading travel association, has a strong influence ...

  13. Malaysian Association of Tour Agency wants additional allocation of

    KUALA LUMPUR, Nov 14 ― The Malaysian Association of Tour Agency (Mata) expressed relief with the announcement of an additional allocation of RM200 million by the Ministry of Tourism, Arts and Culture (Motac) for the implementation of the stimulus package under the Tourism Rehabilitation Plan for 2021.

  14. MATA: Resumption of interstate travel allow industry players to breathe

    MALAYSIA Association Tour Agency (MATA) applauded the Government's recent announcement that Malaysia will allow interstate and international travel to resume from Oct 11 after more than 90% of adults across the country were fully vaccinated. Association president Datuk Mohd Khalid Harun described the announcement as an opportunity for tourism industry players to breathe again after

  15. Malaysia Association Tour Agency: Covid-19 will not affect Malaysian

    KUALA LUMPUR, Feb 13 — Despite facing uncertainties due to the threat of Covid-19 infection, the Malaysia Association Tour Agency (MATA) will continue to promote the Malaysian Travel Fair (MTF) which will be held from March 13 to 15 at the World Trade Centre here.

  16. Matta plans legal action against Mata for copyright

    THE Malaysian Association of Tour and Travel Agents (Matta) is taking legal action against a newly-founded organisation, the Malaysia Association Tour Agency (Mata), for trademark infringement.The association has issued a letter of demand through its lawyers to Mata — which was registered in October last year, according to Mata's Facebook page — on a basis of misrepresentation and ...

  17. Membership Application

    Active. Active Membership is open to all locally incorporated tour operators or travel agencies licensed by the Ministry of Tourism, Arts and Culture Malaysia (MOTAC). Travel agencies that are in the process of applying for their license and who already have a letter of support from MoTaC are also encouraged to apply.

  18. NST Online

    #NSTnation Malaysia Association Tour Agency (#Mata) president Datuk Mohd Khalid Harun described the reopening of domestic tourism as an important move to...

  19. MATTA Takes Action Against MATA For Trademark Infringement

    Kuala Lumpur, 4 January 2020 - The Malaysian Association of Tour and Travel Agents (MATTA) wishes to advise its members and the general public that it has issued a letter of demand through it's lawyers to the Persatuan Agensi Pelancong Malaysia (Malaysia Association Tour Agency) ["MATA"].. The new association ["MATA"] which, in its name, indicates that it is an association for tour agencies ...

  20. Focus Malaysia

    JOINING the growing calls against the MyTravelPass system, the Malaysia Association Tour Agency (MATA) urged the Government to bin the system to help rejuvenate local tourism. "The scheme is very complicated and it takes the authorities 14 days before approving or otherwise," its president Datuk...

  21. LETTER

    Earlier in 1975, the Malaysian Association of Tour and Travel Agents (Matta) was established and remained by far the largest travel association in the country with details of all corporate members ...

  22. Member Directory

    Adinas Tours & Travel Sdn. Bhd. 148469-M | MA1099 +06 (03) 21660088 Unit C-0-1, Ground Floor, Block C, Megan Avenue II, 12 Jalan Yap Kwan Seng Kuala Lumpur 50450, Federal Territory (Kuala Lumpur) Malaysia

  23. Big Bike In The City Kuala Lumpur...

    Big Bike In The City Kuala Lumpur Malaysia Association Tour Agency - MATA in collaboration with Tourism Malaysia is introducing a new tourism product called Big Bike In The City in conjunction with...