mediterranean cruise ship company

Mon-Fri 9am - 7pm EST Sat-Sun 9am - 6pm EST

About MSC Cruises

We’ve called the sea our home for over 300 years. It’s a place of wonder, discovery, and delight. But it’s also a place that needs protection. On an MSC Cruise, our guests don’t just create unforgettable memories, visit incredible destinations, and enjoy the finest hospitality - they also have a chance to make a difference. From our experienced crew members to our engineers, to our expert ship builders, we’re securing the sea’s tomorrow by taking positive steps today.  

Discover the Beauty of Cruising With MSC Cruises

Our company

We are the world’s third-largest cruise brand as well as the leader in Europe, South America, the Gulf region and Southern Africa, with more market share in addition to deployed capacity than any other player. We are also the fastest-growing global cruise brand with a strong presence in the Caribbean, North America and the Far East markets. Headquartered in Geneva, Switzerland, we are part of MSC Group , the leading privately held Swiss-based shipping and logistics conglomerate with over 300 years of maritime heritage. We employ over 30,000 staff globally and sell cruise holidays in many countries around the world. Each of our highly qualified masters draws on the company’s experience to navigate our fleet of ships.

Our Cruises

At MSC Cruises, our love for the sea goes back many generations. And we are eager to pass this passion on to future generations. That’s why we are dedicated to making each of our cruises a voyage of discovery and unforgettable emotions for every guest. We offer an enriching, immersive and safe cruise experience, where you can enjoy international dining, world-class entertainment, award-winning family programs and the latest user-friendly technology on board.  With our cruises you can decide where to go and for how long. Choose among the best cruise destinations, with a wide variety of itineraries mapped to reveal the sights, sounds and flavors of the world's most intriguing cultures. Our ships sail year-round in the Mediterranean and the Caribbean (visiting also Ocean Cay MSC Marine Reserve, our private island in the Bahamas). Our seasonal itineraries include Northern Europe, South America, southern Africa, Asia, North America, Dubai, Abu Dhabi, Qatar, Saudi Arabia and Red Sea.

We want you to discover the world in absolute style, comfort and safety. That’s why we are constantly expanding and improving our fleet, not only to give you a greater choice of destinations, but also to offer you an amazing state-of-art cruising experience wherever you go. We have a modern fleet of vessels combined with a sizable future global investment portfolio of new ships. The current ships across our classes of ship include: MSC World Europa , the first MSC World Class ship introduces a completely new, ground-breaking platform that brings together innovative technologies and industry-first design features including its unique Y-shape. MSC World Europa, delivered in November 2022, is the first LNG-powered vessel in MSC Cruises’ fleet and one of  the most environmentally advanced to date. MSC World America  will be the second in the cruise line’s innovative World Class when she launches in 2025, offering contemporary cruising in the Caribbean from Miami, with new, immersive and unique experiences at sea.  MSC Virtuosa , is one of our latest ship of our fleet, delivered in February 2021. With a total guest capacity of 6,334 passengers, she is the largest ship in the MSC Cruises global fleet. Her sister ship MSC Grandiosa  (from the Meraviglia Plus Class), came into service in November 2019. The smaller sister ships MSC Meraviglia  and MSC Bellissima  were the first two Meraviglia Class ships that came into service in 2017 and 2019. In 2023 another ship, MSC Euribia , powered by LNG joined the Meraviglia Plus Class fleet. MSC Seaside (2017) and MSC Seaview  (2018) rewrite the rule book of cruise ship design, blending indoor and outdoor areas to connect guests with the sea like never before. With a guest capacity over 5000 passengers, MSC Seaside and MSC Seaview add a game-changing element to MSC our fleet. Two additional larger Seaside EVO ships, representing a further enhancement of the prototype, will have a capacity of 5,632 guests. The first one, MSC Seashore , was delivered in 2021. Her sister ship, MSC Seascape  joined in December 2022. The four Fantasia Class ships – MSC Preziosa  (2013), MSC Divina  (2012), MSC Splendida  (2009) and MSC Fantasia  (2008) – are large-size and modern ships. MSC Preziosa and MSC Divina can accommodate 4,345 guests, while MSC Splendida and MSC Fantasia carry 4,363 guests. The Musica Class ships MSC Magnifica  (2010), MSC Poesia  (2008), MSC Orchestra  (2007) and MSC Musica  (2006) carry around 3,000 guests each. The fleet is completed by the Lirica Class ships – MSC Sinfonia  (2005), MSC Armonia  (2004), MSC Opera  (2004) and MSC Lirica  (2003) – each carrying around 2,000 guests. The fleet is projected to grow to 23 cruise ships by 2025.

Sustainability

Charting a sustainable future

We have long been committed to environmental stewardship with a long-term goal to achieve zero emissions for our operations. We are also a significant investor in next-generation environmental marine technologies, with the objective to support their accelerated development and availability industry-wide.  

Our commitment to sustainability goes above and beyond our efforts to reduce our environmental impact. It is also reflected in the way we support our employees and those who choose to travel with us, as well as how we interact with our partners and the communities and places we visit. 

This second phase investment plan is increased from €5.1 billion to €9 billion with the signing of a letter of intent to build a further four World class ships.

This second phase investment plan rose to €9 billion with the signing of a letter of intent to build a further four World class ships, each with next-generation LNG propulsion technology. Consequently, between 2017 and 2026 a total of up to 11 new, next-generation MSC Cruises ships will come into service. MSC Cruises is the first global cruise line brand to develop an investment plan of this length and magnitude, spanning an horizon of over ten years, from 2014 through 2026.

We consolidate our second fleet expansion plan with orders for two additional Seaside ships and a fifth Meraviglia vessel, bringing the total investment for the 2014-2026 period to €11.6 billion.

MSC Cruises consolidates its second fleet expansion plan with orders for two additional Seaside ships and a fifth Meraviglia vessel, bringing the total investment for the 2014-2026 period to €11.6 billion. Due to be delivered in 2021 and 2023, the two Seaside EVO ships will present an evolution of the successful Seaside platform and have a capacity of 5,646 guests. The fifth Meraviglia ship, which will be delivered in 2023, will have capacity for 6,334 guests. Like the World class ships, she will be equipped with a new generation of LNG-powered engines that will strongly reduce her environmental footprint.  

Completion of MSC Virtuosa and MSC Seashore and strengthening our leadership in sustainability.

Thanks to the pioneering work that we had undertaken since the early days of the pandemic to develop our stringent health protocol, we managed to offer safe and carefree cruise holidays to our Guests throughout the whole year. Despite the challenges of the Covid pandemic two new cruise ships joined our fleet in 2021 – MSC Virtuosa and MSC Seashore. We also advanced with our ambitions to grow our portfolio of cruise terminals, which allow us to anchor our presence in marquee homeports and offer the best service to guests while enabling us to foster a front-to-end integrated experience. In November, we opened the doors of the Nelson Mandela Cruise Terminal in Durban, South Africa. We also obtained final clearance to start building our exclusive cruise terminals in Barcelona and Miami as key embarkation ports in the western Mediterranean and the Caribbean. In 2021, we also took an important step forward in Sustainability and reinforced our industry leadership in this field by pledging to achieve net-zero greenhouse gas emissions by 2050 for our marine operations.

Delivery of MSC World Europa, the first LNG-powered ship of our fleet and introducing innovative environment-protecting technologies.

In 2022 we were delighted that we finally saw the restart of the entire fleet and progressively and safely ease Covid restrictions. We also continued to make significant progress along our sustainability journey. Over the year, we launched two new ships which introduced several innovative environment-protecting technologies. In October, we took delivery of the MSC World Europa, the first to be LNG-powered. It features a pilot solid oxide fuel cell (SOFC) and incorporates a selective catalytic reduction (SCR) system – which reduces nitrogen oxide emissions by up to 90% by converting the gas into harmless nitrogen and water – and shore-to-ship power connectivity, which allows MSC World Europa to minimise engine use at ports wherever the portside infrastructure is available. In November, we took delivery of the MSC Seascape which include hybrid exhaust gas cleaning systems that remove 98% of sulphur oxide from ships’ emissions. We continuously reviewed our itineraries to lower emissions intensity and our MSC Protectours, dedicated excursions that are specifically designed to educate our guests and promote responsible tourism and responsible travel.

MSC Foundation

Life-changing programs worldwide

As a family-owned company with a global seafaring heritage that dates back to 1675, we care passionately about the seas and have a real love of the beautiful places and inspiring cultures we take our guests to explore all over the world. This has led us to launch many life-changing initiatives over the years.

The MSC Foundation was founded in 2018 to lead and coordinate these conservation and humanitarian commitments worldwide, developing the longstanding philanthropic partnerships of all the MSC Group companies and launching many new initiatives.  

Latest News

Asia & australia, - bangladesh, - australia & new zealand, - kazakhstan, - singapore, thailand, philippines, malaysia, indonesia and vietnam, - sri lanka.

Usit Colours building Bulgaria 2000, 1 Yoan Pavel II Sq., Sofia Phone +359 2 903 9196 Premier Tours   43 Bregalnitsa Str 1606 Sofia - Bulgaria Phone:+359 29201215 CONTITRANS M. Ltd 25B Yakubica Str Lozenec 1164 Sofia - Bulgaria Phone:+359 29627518 Travel Holidays Ltd. Bulgaria, Burgas 8000  -  39 Lyuben Karavelov Str. Phone +359 (56) 824 814  - 824829

Europa Tour Professional 183 Rakovski str 1142 Sofia - Bulgaria Phone: + 359 888515113

Travel Agency Blue Seas Ltd Varna, Bulgaria  4 Dubrovnik street, entr.1, office 1 Phone: +359 52 300452 New Travel Agency  Ltd 92 Levski Bld  1504, Sofia Bulgaria Phone: +359 24640400/1/2 - +359 24640405

Cruise GURU   14 Tsar Osvoboditel Blvd.,fl. 5, office 519 1000 Sofia, Bulgaria Phone: +359886068888

CRUISEWAY TRAVEL SA 193, Kifisias Avenue & 24, Iereos Dousi Str, Marousi, 151 24, Athens, Greece T: +30 210 32 59 900 F: +30 210 32 59 999 Web: www.cruiseway.gr [email protected] NAVIHELLAS CRUISE CENTER (MSC Partners) 83, Iroon Politechniou Ave. GR 185 36 Piraeus, Greece Phone: + 30 210 4284391 [email protected] BlueSun Travel & Consulting A: 3, Stadiou St. - 1st Floor Syntagma Square, Athens, Greece 10562 T/F: +30-210-3254642 E: [email protected]

MANESSIS TRAVEL (MSC Partners) 4, Filellilon Street 10557 Athens - Greece Phone: +30 210 3211 777 Fax: +30 210 3211 527

VERSUS TRAVEL Ltd (MSC Partners) 7, Filellinon Street 10557 Athens - Greece Phone: + 30 210 3232 800 Fax: + 30 210 3232 450 CRUISE EXPERTS (MSC Partners) 6, Paleologou Benizelou str 10556, Plaka, Athens, Greece Phone: +30 210 3259900

- Lithuania

- netherlands, - scandinavia, - switzerland, - united kingdom & ireland, middle east & asia, - south africa, - united arab emirates, north america, south america, - argentina, thank you for visiting msc cruises.

Your browser may be out of date or not compatible with our new site and may not be secure.

For a better experience and to continue your booking with MSC, please update your browser by downloading the latest version below.

Thank you for visiting our site and we look forward to seeing you on board soon!

MSC Cruises

• Favorites & Watchlist Find a Cruise Cruise Deals Cruise Ships Destinations Manage My Cruise​ FAQ Perfect Day at CocoCay Weekend Cruises Crown & Anchor Society Cruising Guides Gift Cards Contact Us Royal Caribbean Group
• Back to Main Menu
• Search Cruises " id="rciHeaderSideNavSubmenu-2-1" class="headerSidenav__link" href="/cruises" target="_self"> Search Cruises
• Cruise Deals
• Weekend Cruises
• Last Minute Cruises
• Family Cruises​
• 2024-2025 Cruises
• All Cruise Ships " id="rciHeaderSideNavSubmenu-4-1" class="headerSidenav__link" href="/cruise-ships" target="_self"> All Cruise Ships
• Cruise Dining
• Onboard Activities
• Cruise Rooms
• The Cruise Experience
• All Cruise Destinations " id="rciHeaderSideNavSubmenu-5-1" class="headerSidenav__link" href="/cruise-destinations" target="_self"> All Cruise Destinations
• Cruise Ports
• Shore Excursions
• Perfect Day at CocoCay
• Caribbean Cruises
• Bahamas Cruises​
• Alaska Cruises
• European Cruises​
• Mediterranean Cruises​
• Cruise Planner
• Book a Flight
• Book a Hotel
• Check-In for My Cruise
• Required Travel Documents
• Make a Payment
• Redeem Cruise Credit
• Update Guest Information
• Beverage Packages​
• Dining Packages​
• Shore Excursions​
• Transportation
• Royal Gifts
• All FAQs " id="rciHeaderSideNavSubmenu-7-1" class="headerSidenav__link" href="/faq" target="_self"> All FAQs
• Boarding Requirements
• Future Cruise Credit​
• Travel Documents​
• Check-in​ & Boarding Pass
• Transportation​
• Perfect Day at CocoCay​
• Post-Cruise Inquiries
• Royal Caribbean
• Celebrity Cruises

SEA THE WAY: THE BEST

Mediterranean cruises.

Treat your taste buds in Italy, stroll around ancient towns in Greece and soak up the sun along Croatia's stunning coastline with a cruise to the Mediterranean.

Set sail on a dream vacation to the best places to visit when you cruise the Mediterranean. This region offers some of Europe's most classic cultural landmarks — alongside some of its best weather to boot. Stroll along the ancient cobblestones of Florence in Italy or Dubrovnik in Croatia. Tour some of the architectural masterpieces, like the Palace of Knossos on Crete, the Roman amphitheater in Pula, and Rome's St. Peter's Basilica. Take in the stunning, volcanic island of Santorini with its blue and whitewashed towns or sip a glass of wine on Italy's Amalfi Coast with its pastel-colored houses built into steep-sloping cliffs. Discover the magic with a Mediterranean cruise..

Save Big With These Mediterranean Cruise Deals

Explore more while spending less with Mediterranean cruise deals onboard our best cruise ships

{{error.text}} {{error.link.label}}

Get Royal Deals, Sign Up Today

Sign up to receive information about our special offers and deals. You can unsubscribe at any time. For more details about how we use your information, view our Privacy Policy .

MEMORABLE MEDITERRANEAN CRUISES

The best Mediterranean cruises offer you the opportunity to explore the charming, ancient harbors of Italy, Greece and Croatia. Visit some ancient monuments like temples and amphitheaters, or medieval palaces and cathedrals. Head to the sun-drenched golden beaches and take a refreshing dip in the clear blue sea.

IRRESISTIBLE ITALIA

Stroll around Italy's enchanting small alleys, gracious palaces and photogenic squares. See Rome's impressive Colosseum and the rest of Italy's breathtaking capital. Marvel at the colorful buildings in Venice during a gondola ride through the canals and visit Florence's extraordinary Cathedral of Santa Maria del Fiore. Next, enjoy the best of Italy's cuisine, and wash it down with some tasty wine from a nearby vineyard, or follow it up with a delicious gelati (ice cream).

GORGEOUS GREEK ISLES

Cruise to Greece's idyllic islands and watch the sunrise over the Aegean. Explore the Old Town of Corfu or Crete, or travel even further back in time to see the ancient Acropolis of Athens or the Temple of Aphaia on Aegina. After that, relax on the world-class beaches or go snorkeling to explore what lies beneath the warm, crystal-clear waters. Before you leave, drink a frappé iced coffee or ouzo, an anise-flavored aperitif, and sample some regional culinary highlights.

DAZZLED BY CROATIA

Pristine turquoise waters and white pebble beaches welcome you to this small picturesque country. Go offboard to Split to visit a number of its 1,200 stunning islands, like Korcula, Hvar or Mljet, or explore Diocletian's imposing palace. Then it's time to sample some of Croatia's mouth-watering seafood dishes. Join a wine tasting tour if you can, and don't miss a trip to the cascading waterfalls, forests and bright lakes of Krka or Plitvice Lakes National Park.

POSTCARD PERFECT COASTS

Wander around the ancient cobblestone streets, sunbathe on the magnificent beaches or go on a sea kayaking adventure. Visit the most beautiful places, such as the island of Santorini in Greece, Italy's Amalfi Coast and the town of Dubrovnik in the south of Croatia with your cruise to the Mediterranean.

WHITE-BLUE DREAMS

Be amazed by Santorini with its dramatic volcanic scenery and charming dark blue and white villages. Relax on the remarkable Red Beach and look out over the Aegean Sea in a cozy taverna.

IRRESISTIBLE PASTEL TOWNS

Visit the ravishingly colorful resorts on the Italian Amalfi Coast . Gaze out at Mount Vesuvius on the cliff village of Sorrento, admire Positano's pastel houses and the mountainous island of Capri.

THE PEARL OF THE ADRIATIC

A walk along the tops of the city walls is one of the highlights of visiting this gem. Hop on a ferry to close by Lokrum with its monastery, or go kayaking. Finish the day with a cool drink in Dubrovnik's Old Town.

Best Mediterranean Cruises

A cruise to the Mediterranean is filled with exciting destinations, each with its own style and vibe. Discover the Mediterranean onboard the Best Royal Caribbean Cruise Ships.

GREECE & GREEK ISLES

EXPLORE MORE

ITALY & THE AMALFI COAST

SPAIN, PORTUGAL & THE CANARY ISLANDS

CROATIA & THE DALMATIAN COAST

The best time to visit the region is Spring (May–June) or Autumn (September–October), when the weather is mild — the heat peaks in July and August.

If you're planning to visit one of the well-known museums or other attractions that require a ticket, buy your ticket online in advance to save time.

Greece , Italy , Spain, France, Portugal , and Montenegro all use the euro; the other countries use different currencies.

RELATED PORTS

Find your favorite Mediterranean cruise port and, explore a wide array of diverse islands and European cities, such as the ancient art of Rome the stunning architecture of Spain or the mysterious city of Aptera in Crete. The best way to get to know these towns is with your tastebuds: Experience classic Neapolitan pizza in Naples, tour your way through the salty, shareable tapas of Spain or sample the herb-, olive oil- and vegetable-heavy fare of Southern France.

Rome (Civitavecchia), Italy

Venice, Italy

Argostoli, Greece

Dubrovnik, Croatia

Mykonos, Greece

Santorini, Greece

Bologna (Ravenna), Italy

Zadar, Croatia

Ajaccio, Corsica

Amalfi Coast (Salerno), Italy

Cannes, France

Chania (Souda), Crete

Gibraltar, United Kingdom

Athens (Piraeus), Greece

Kotor, Montenegro

Nice, France

Rhodes, Greece

Sicily (Messina), Italy

Sicily (Catania), Italy

Genoa, Italy

Sicily (Palermo), Italy

Haifa, Israel

Jerusalem (Ashdod), Israel

Ravenna (Venice), Italy

Florence / Pisa (La Spezia), Italy

Florence / Pisa (Livorno), Italy

Naples / Capri, Italy

Split, Croatia

Corfu, Greece

Limassol, Cyprus

Monte Carlo, Monaco

Portofino, Italy

Koper, Slovenia

Florence / Pisa (Carrara), Italy

Chios, Greece

WHAT TO KNOW BEFORE YOU GO Mediterranean Cruises Insider

Discover the charm of the Mediterranean on a bucket list busting Euro vacation this summer. Catch spellbinding views of multicolored seaside towns sparkling against turquoise waters along the Amalfi Coast. Wander through bougainvillea-draped pathways and sun kissed shores in Mykonos. And savor mouthwatering authentic Neapolitan pizza in a cozy trattoria in Naples and flavorful mezes in hillside tavernas in Greece. No matter what’s on the itinerary, it’ll be your most legendary summer ever.

Plan the Best Cruises From Venice | Royal Caribbean Cruises

March 11, 2024

Cruises from Venice can be a gateway to discovery — and not just of the places you sail to. Here are some Venice excursions to get you inspired.

Visiting Lovely Loch Ness on Scotland Vacations | Royal Caribbean Cruises

March 8, 2024

Here's everything you need to know about visiting Loch Ness on Scotland vacations, including its history, how to get there, and the best things to do.

The Top Things to Do Onboard Brilliance of the Seas | Royal Caribbean Cruises

Brilliance of the Seas makes it impossible to feel bored during a vacation! These top things to do onboard this beloved cruise ship make it a fan favorite for many.

Fun European Vacations for Adventures | Royal Caribbean Cruises

Are you looking for your next adventure? This thrill-seekers guide will show you where to get the ultimate adrenaline fix on European vacations.

Berlin for Oktoberfest: What To Know Before You Go | Royal Caribbean Cruises

Berlin for Oktoberfest is one of the world's best parties. Here's everything you need to know before you go on your cruise to Berlin.

Plan Your Best Spa Getaways | Royal Caribbean Cruises

Plan the best spa getaway possible with experiences being tailored to suit your vacation needs. Rest and rejuvenate in exotic destinations around the world.

Ultimate World Cruise: An Epic Journey Around the World | Royal Caribbean Cruises

Tick countless items off your bucket list in an epic journey around the world when you book the Ultimate World Cruise — Hurry, it will soon set sail!

Top Secret Vacation Spots in Europe | Royal Caribbean Cruises

Take your best European vacation with access to the top secret vacation spots to visit when traveling in Europe. Pick and save your favorite.

The Best Secret Mediterranean Beaches | Royal Caribbean Cruises

From the mainstream French and Italian Rivieras to secluded idylls in the Balkans, your search for the best Mediterranean beaches ends here.

Visiting Historic Abbeys in England | Royal Caribbean Cruises

Did you know some abbeys in England are still open for visits? This guide will help you discover the most glorious and influential abbeys in England.

The Best Holiday Destinations To Visit This Season | Royal Caribbean Cruises

The best holiday destinations are those that allow you to forget your stresses back home and spend time with your closest loved ones.

The Spookiest Places in Europe for Ghost Hunters | Royal Caribbean Cruises

Seeking scary places to visit? These are some of the spookiest places in Europe, from the streets of London to the forests of Transylvania.

The Most Famous European Cathedrals | Royal Caribbean Cruises

From Notre Dame to the iconic La Sagrada Família, here are some of the most famous European cathedrals.

Pablo Picasso Facts and How He Influenced the Art World | Royal Caribbean Cruises

Headed to Europe on a cruise for art immersion? Enjoy these Pablo Picasso facts for your vacation travels and save your favorite destinations.

Big Ben Facts to Know Before Your Next Vacation | Royal Caribbean Cruises

Discover the most fun Big Ben facts, plus facts about the royal family and its connection to Elizabeth Tower and the Houses of Parliament.

Underrated European Travel Destinations | Royal Caribbean Cruises

Take your best European vacation with access to the top underrated travel destinations to visit when taking a vacation in Europe. Pick and save your favorite.

How to Get Travel Tuesday Cruise Deals | Royal Caribbean Cruises

Travel Tuesday cruise deals go live at midnight on Cyber Monday, and are designed to bring you discounts on experiences that you'll remember for a lifetime.

How to Have an Epic Family Vacation Onboard Rhapsody of the Seas | Royal Caribbean Cruises

Planning your next epic family vacation starts today onboard Rhapsody of the Seas, a mid-sized cruise ship that is part of the Royal Caribbean Vision Class.

Enjoying Breakfast in Rome

While it's true that many Italians take a quick, casual approach to the day's first meal, your breakfast in Rome will be anything but forgettable.

Top 10 Most Beautiful Port Cities | Royal Caribbean Cruises

Cruising is a wonderful thing. It can bring you to some of the most beautiful port cities in the world.

9 Tips for Preparing Your House for an Extended Vacation | Royal Caribbean Cruises

Preparing your house for an extended vacation can seem like a huge task, but doing a few things before you go will make your trip carefree.

Local Things to Do in Barcelona

Discover the best things to do as a local while traveling to Spain for your own Barcelona vacation experience with these helpful ideas & travel tips.

Europe Vacation: Best Places to Visit

There's more to a European cruise vacation than just packing your bags! Plan the perfect trip on your travel getaway to visit the best places in Europe.

Couple's Weekend Getaway | Paris Vacation

Reveal the most romantic ideas for a couple’s weekend getaway while traveling on a Paris vacation. Experience love and the charming city built around it.

Ancient Greek Architecture

Learn about the types of Greek architecture you can explore during your next Mediterranean vacation. When in Greece, you're sure to discover hidden gems of ancient ruins that still stand alongside modern buildings.

Best Mediterranean Cruise Destinations

Uncover 8 of the best Mediterranean cruise destinations while on your travel vacation. Adventure awaits those who seek it, enjoy a guide tailored to you.

Top Mediterranean Cruise Experiences

From Mykonos to Malta, we’ve curated a collection of the top spots to have a luxurious experience on your Mediterranean cruise.

Rock Climbing on Norway Fjords Cruise

Discover the best rock climbing locations while on your Norway fjords cruise. Adventure awaits those who seek it, enjoy the ultimate guide made for you.

Italian Architecture | Italy Tours

Uncover the history of Italy through Italian architecture and art tours as you travel to Rome, Florence, and Milan. Visit the best cities in the world.

The Best European Summer Vacations

Planning the best European summer vacations? We’ve curated the ultimate guide to visiting some of the most relaxing and legendary destinations to travel to in Europe.

Top 11 Must-Try Mediterranean Foods

Mediterranean food is renowned worldwide for being exceptionally healthy and balanced. Here are the top 11 must-try Mediterranean foods.

6 Popular Farm Foods from Spain

Here are six of the most popular farm foods from Spain. The headstrong Spanish farmers continue to produce some of the world's finest oranges, olives, and hams.

Wildlife You'll See on Your Norway Vacation

A Norway vacation will help you take in all the wild north has to offer. You'll be able to see an incredible range of wildlife during your stay.

10 Best Places to Visit in Turkey

Cruising to Ephesus soon? Here are the 10 best places to visit in Turkey, with something for every traveler.

20 Amazing Eastern Mediterranean Tours

From The Sultan Ahmed Mosque tour in Istanbul to the ancient history combined with breathtaking nature tours in Rhodes. Here is our top 20 list of the best tours for a Eastern mediterranean cruise vacation.

Top 15 Food and Wine Destinations in The Mediterranean

Cruise to the Mediterranean and discover the regions top 15 food and wine destinations from the most famous tapas in Barcelona, to the endless choices of seafood in Greece and more. Find deals for cruises to the Mediterranean.

Italian Music Culture & its Famous Operas

Plan a trip to Italy to discover opera as the largest influence on Italian music culture. Create an unforgettable getaway vacation cruise!

Plan the Best London Day Trips Ever

Set sail on a getaway cruise vacation and discover the best things to do in London while enjoying your day trips. Experience history, Harry Potter, and more!

Plan a Greek Island Hopping Getaway

Take a moment to make the most of your Greek island hopping travels, reveal the best places to visit in Greece. Plan your unique vacation with ease.

Visit Famous Landmarks in the British Isles

Uncover the most famous landmarks while making the most of your British Isles vacation. Adventure awaits those who seek it, enjoy a tailored guide.

How to Choose the Best Olive Oil

Uncover the secrets to having the best olive oil in the world as well as the know-how on all the many types and their uses. Enjoy a guide tailored to you.

Traveling to the Crystal Caves in Spain

Visit the crystal caves in Spain as you take a travel vacation to uncover a view of the magnificent Pulpí Geode. Enjoy a tour guide tailored to you.

Visiting the Salvador Dali Museum in Spain

Explore the Salvador Dali Museum and Garden in Spain as you make the most of your cultural traveling adventures. Enjoy a guide tailored to your vacation.

Eating in Italy | Local Food Traveling

Uncover the ultimate guide to eating locally in Italy as you make the most of your vacation travels. Adventure awaits those who seek it.

Vacation with Turkish Baths & Hammam Spas

Uncover the ultimate Turkish baths & hammam spa experiences to making the most of your vacation to Turkey. Enjoy a guide tailored to your travels.

Gladiators of the Roman Colosseum

Plan a cultural vacation to Italy by setting sail for the Roman Colosseum. Enjoy a tour guide tailored to you on the history of Rome & its gladiator.

Turkish Desserts to Sweeten your Vacation

Turkish desserts are as pivotal to the experience of traveling in Turkey as a cruise through the Bosphorus Strait. Enjoy a guide tailored to your vacation.

Take a Hot Air Balloon Ride in Turkey

Find a new perspective from high in the sky with a hot air balloon ride in Turkey. Adventure awaits those who seek it, enjoy a guide tailored to you.

The Ultimate Sparkling Wine Cheat Sheet

The Ultimate Sparkling Wine Cheat Sheet. Before you say "cheers" with your next glass of sparkling wine, take a moment to learn about what's inside the glass you're clinking.

Fun European Cities to Visit With Kids

Traveling with kids? Here are some fun European cities to visit on your next European cruise — plus tips to make it a memorable, stress-free experience.

Planning a Barcelona Vacation From the Sea

A Barcelona vacation is always a good idea, but arriving at this iconic port of call by sea is a truly unique experience. Here's why.

Israeli Food: Top 10 Must-Trys

Here's a list of some of the best Israeli food found in Jerusalem, Tel Aviv, Haifa and beyond including sabich, shakshuka and bourekas.

Planning a Rome Vacation From the Sea and Beyond

Here are some Rome vacation must-sees and tips on how to navigate travel when arriving or departing via cruise through Civitavecchia.

Where to Find the Best Skiing in the Alps

Here's everything you need to know about skiing in the Alps, including where to stay and when to visit.

Cruise Ports Near Me: Midwest United States

As you browse cruises, the first question you ask will be "Where are cruise ports near me?" Here's how to choose a port, and what to do once you're there.

Best Things To Do in Athens, Greece, on Your Cruise Vacation

There is no shortage of things to do in Athens. The Greek capital has a history of more than 3,400 years to entertain you.

10 Facts About Turkey the Country

Planning to visit Turkey? We have the top 10 facts about Turkey the country, giving everything, you need to know to plan the best vacation trip.

Relaxing 7 Day Cruise to Europe

No matter which 7-day cruise to Europe you end up booking, here's how to plan a European vacation that's high on adventure with low added stress.

The Ultimate Guide to a Blue Lagoon Iceland Vacation

Plan the ultimate Blue Lagoon Iceland vacation. Our guide covers top attractions, insider tips, and expert recommendations. Start planning now.

Fashion Week Places to Visit in Paris

Find all the top fashion places to visit in Paris and how to get there during Fashion Week getaway travels. Plan your France vacation!

Best Scotland Castle Tours

There are over 1,500 Scotland castle tours to choose from. We've narrowed down a list of the most; historic, cultural, famous, and royal significance.

Related Destinations

Previewing: Promo Dashboard Campaigns

My Personas

Code: ∅.

• Search Please fill out this field.
• Manage Your Subscription
• Give a Gift Subscription
• Sweepstakes

10 of the Best Mediterranean Cruises for Every Type of Traveler

Here are 10 of the best Mediterranean cruises to take in 2022 and 2023.

White Rain/Courtesy of Viking Cruises

The Mediterranean Sea touches 22 nations and borders more than 28,000 miles of coastline, according to the  Europe Environment Agency . From the Greek Islands to Egypt, Croatia to Morocco, and Slovenia to Spain, the rugged coastlines dip into the crystalline waters, providing a connection point to some of the most intriguing destinations on the planet. But, rather than traversing these destinations by car, train, or plane, visitors can see and do more by taking to the water for a Mediterranean cruise. 

From seeing historical monuments to experiencing local cuisine, shopping in some of the most luxurious places on Earth, and visiting awe-inspiring beaches, cruising provides stellar connections to Mediterranean countries. These cruises also cater to every type of traveler — from multigenerational families to solo travelers with options for adults only and all ages. Here are 10 of the best Mediterranean cruises to check out for your next vacation. 

Michel Verdure/Courtesy of Seabourn Cruise Line

Seabourn cruises are made for those who enjoy a touch of luxury. The cruise line offers all-inclusive options, making it easy to relax onboard and just enjoy the ride. Seabourn also offers various lengths and destinations for its cruises, including seven, 10, 14, and 21-day options, so everyone can find the one right for them. 

Trip to Try:  7-day Classic Greek Isles and Ephesus

The week-long trip on the Seabourn Encore offers a glimpse at a few of Greece’s best islands. Departing from Athens, the journey stops in Patmos, Agios, Mykonos, and Skiathos but also sprinkles in a few Turkish delights, including Kusadasi and Bozcaada, before disembarking in Istanbul. Excursions include guided tours of historical sites like the Grotto of St. John in Patmos and wine tastings in Bozcaada.

Viking Cruises 

Those looking for an adults-only option will find exactly what they need with Viking Cruises. The company is strictly for guests ages  18 and up , providing a more mature cruising environment. The company stops in dozens of ports, making finding a cruise that fits your travel desires a snap. And the cruise line offers free shore excursions to enable all guests to experience the ports to their fullest. 

Trip to Try:  Mediterranean and Adriatic Sojourn  

Spend 22 days with Viking on the Mediterranean and Adriatic Sojourn. The trip takes guests to seven countries, including Spain, Greece, Montenegro, Croatia, Italy, Monaco, and France, with stops in both major and smaller ports. Those looking to enhance the journey can book with “inclusive value,” which adds one complimentary shore excursion, free Wi-Fi, beer, wine, and soft drinks, visits to UNESCO sites, and more to allow for more time spent traveling and less time worrying about pricing. Guests can also book pre- and post-trip stays in ports of call if they aren’t ready to go home after three weeks on the water.

Azamara is a luxurious option, but it’s not just about glitz and glamour on this line. The cruise line also emphasizes hyper-local experiences to allow its passengers to dive deep into the history, food, culture, and life of its ports of call, even if they’re there just for a day. The cruise line offers a variety of destinations and cruise lengths, including 10, 12, and 15-night voyages, some of which include overnight stays in the ports so guests can get the full scope of a destination.

Trip to Try:   15-night Pharaoh Kings and Emperors

Make your way through five counties (Italy, Egypt, Israel, Cyprus, and Greece) on this more than two-week adventure. The voyage highlights destinations ruled by famed pharaohs, kings, and emperors and emphasizes the region’s spectacular history. Shore excursion options include exploring the ruins of Pompeii, seeing the biblical destinations of Nazareth and Galilee, and simply soaking in the ambiance of Capri for an entire day.

Want personalized service at every turn? Book an Oceania cruise. The cruise line prides itself on its low guest-to-crew member ratio, ensuring your every need is easily met. The company offers plentiful options when it comes to Mediterranean sailings, including seven, 14, 21, and even 38-day cruises for those who can’t get enough. With this cruise company, you’re almost spoiled with choice, making it hard to pick just one itinerary. So maybe, think about it as this year’s trip, then the next, then the next, and on and on forever, because there are just so many options available. 

Trip to Try:   Monte Carlo to Athens

The 10-day trip takes sailors through ultra-luxe ports, including visits to Monte Carlo, Saint-Tropez, Florence, Rome, Valletta, Rhodes, and Athens. From the old villages to the glittering casinos, the shore excursions with this journey abound. Though there’s plenty to do onboard too, including wine tastings, guest lectures, and fun-filled trivia nights with fellow guests.  

Celebrity Cruises

Bernard Biger, Chantiers de l'Atlantique/Courtesy of Celebrity Cruises

Travelers vacationing with the entire family — from grandma to kids — should check out Celebrity Cruises. The cruise line offers more options for everyone onboard (think kids club to casinos), as well as varied shore excursions and affordable pricing options to make it a more viable trip for larger groups. 

Trip to Try:   Best of Italy and Croatia

The nine-night trip takes guests to seven ports through Italy and Croatia, providing varied terrain and plentiful shore excursion options. Visit beautiful seaside towns like Portofino, explore the Venetian canals, and enjoy the ship's amenities during days at sea.

Related: What to Know About All 16 Ships in the Celebrity Cruises Fleet

Silversea is tailor-made for those who like to cruise with fewer passengers onboard. The line offers ships with between 51 to 364 suites, meaning they max out at far fewer passengers than its larger counterparts, which enables more personalized service and higher-end amenities. It also offers all-inclusive packages to reduce the stressors that often come with pay-as-you-go travel. 

Trip to Try:   Athens to Venice 

This 22-day trip tracks its way through 20 ports via five countries, including Italy, Croatia, Montenegro, Greece, and Turkey. Walk the cobblestone streets on the Greek Islands, see the colorful coastline in Marmaris, admire the glittering lights from the homes that snake their way up Lovćen Mountain, and more. Onboard, dine in one of the ship’s eight restaurants, take a dip in the top deck pool, or lounge in a common space to regale your fellow guests about the day’s adventure.

Holland America

Michel Verdure/Courtesy of Holland America Line

Holland America doesn’t have the wide-ranging options like other cruise lines on this list, however, the sailings it does offer are top-notch. Holland America also offers a varied pricing list to allow people to choose the right price point for them, with rooms ranging from interior staterooms that come with 151 square feet to over-the-top suites with 712 square feet to stretch out in. 

Trip to Try:  12-day Adriatic Dream

For 12 glorious days, you can set sail through the Mediterranean with Holland America. The trip includes stops in Italy (including Venice, Sicily, Amalfi, and Rome), Greece (including Katakolon, Souda, and Mykonos), Albania, and Malta (including Valletta and Mgarr). When not exploring at port, make sure to take advantage of the ship’s luxurious spa, which comes with the bonus of the soft rocking of the waves to lull you into tranquility.

Princess Cruises

Danny Lehman/Courtesy of Princess Cruises

Princess Cruises is yet another on the list that may not have a massive selection of Mediterranean options, but it more than makes up for it with stellar excursions, plentiful onboard entertainment, kids and teen offerings, and the fact that it now has “The Princess Luxury Beds” onboard. The cruise line created the beds in a special collaboration with a sleep expert to ensure every guest leaves feeling fully recharged. 

Trip to Try:  14-day Mediterranean and Israel

The two-week trip stops in 10 different ports in Italy, Greece, Israel, and Cyprus. It offers dozens of shore excursions to take part in, including historical tours, vineyard tours and wine tastings, local market visits, and so much more. Room options range from interior staterooms to massive premium suites with 119-foot balconies so you can let the fresh ocean breeze in.

Cunard Line

Classic, elegant, and forever in style, Cunard Line is the cruise to choose if chicness is your top priority. Its boats are decked out in luxurious styling, including the Queen Elizabeth , which makes its way through the Med with art deco decor, plush sundeck furnishings, and high-end dining experiences included. 

Trip to Try:  Western Mediterranean 

Take the seven-night journey on Cunard’s Western Mediterranean cruise from Barcelona to Mallorca, Corsica, Rome, and Naples. Visit the Museo Archeologico Nazionale, shop and eat your way through Rome, walk in the footsteps of Napoleon Bonaparte in Corsica, and so much more. 

Royal Caribbean 

Courtesy of Royal Caribbean International

Royal Caribbean is the line to choose for those traveling in groups with varied interests and age levels. Think, the kids who want to play all day, the adults who want to lounge by the pool, the friend who wants to explore a city’s history through tours, or the friend who wants to stay up all night enjoying the onboard entertainment. And, best of all, it’s one of the few in the Med to offer options for those who are short on time or want to tack on a quick sailing to a longer trip. 

Trip to Try:  3-night Cyprus Cruise 

Spend three perfect days sailing from Haifa, Israel to Limassol, Cyprus, and back again. The quick cruise is the perfect way to get on the water if you just want to spend a weekend at sea on an otherwise land-bound trip. Check out a few shore excursions, or go it alone, knowing you have the perfect place to call home, even for a few days, each night.

Our Cruise Ships

As we continue to grow and improve our fleet, there’s a huge range of unique features for our guests to explore on every MSC cruise ship . Blending classic elegance and cutting-edge innovation, our cruise ships offer the utmost in comfort, dining, innovation, entertainment, and onboard experience . Our newest, cruise ships also demonstrate our commitment to lower impact tourism, with onboard technology that focuses on mitigating our impact on nature.

Browse, explore, and choose a ship from the MSC Cruises fleet today, and discover a spectacular way to sail the seas.

MSC CRUISES REVIEWS

Discover what our guests have to say.

MSC technology at the service of the art of hospitality

MSC for Me has been designed to meet our guests needs today and in the future and enhances every aspect the MSC holiday experience. Through the most innovative technology solutions MSC for Me interconnects guests, crew and ship so your time on board is literally in your hands. Available for guests travelling on MSC Euribia,   MSC Seascape,  MSC World Europa,  MSC Seashore, MSC Virtuosa, MSC Bellissima, MSC Grandiosa, MSC Meraviglia, MSC Seaside, MSC Seaview. The MSC for Me programme is also available on MSC Splendida and on MSC Magnifica, however it has reduced programme features. Coming soon on MSC World America.

SHIPS BUILT FOR THE FUTURE

Innovative energy-saving and water-recycling systems installed on our latest ships

We have great respect for the world’s oceans and while we sail an increasing number of guests across the globe, we continuously aim to reduce our impact on the environment per passenger. Through the use of modern technology and environmentally friendly actions, we are striving to lower the environmental impact of our cruises. From using the cleaner marine fuels, to efficiency-enhancing technology, to our advanced onboard recycling systems, we strongly believe that we have increased responsibility towards the environment.

CERTIFICATIONS

Thank you for visiting msc cruises.

Your browser may be out of date or not compatible with our new site and may not be secure.

For a better experience and to continue your booking with MSC, please update your browser by downloading the latest version below.

Thank you for visiting our site and we look forward to seeing you on board soon!

MSC Cruises

Best Cruises to the Mediterranean

Read Best Cruises Methodology

Find Cruises

Call to plan a cruise: 1-833-468-6732

with a cruise advisor

Viking Venus

Launched in May 2021 from Portsmouth, England, Viking Venus features modern amenities and a contemporary design. The ship can hold 930 passengers and 465 crew members. Amenities include multiple pools and shops, as well as a cinema, a live performance theater, a jazz lounge, a spa, a fitness center and a salon. Plus, you can attend a lecture or discussion with the onboard historian, who helps educate passengers on the cultural aspects of each destination. An onboard cooking school, The Kitchen Table, also allows guests to learn about each destination's unique cuisine. 

Cruisers can enjoy daily updated food options at The Restaurant, diverse cuisine at the World Café, expertly paired tasting menus at The Chef's Table and Italian favorites at Manfredi's Italian Restaurant. There are eight dining venues on board in total, in addition to the ship's cooking school at The Kitchen Table and 24/7 room service.

When it's time to rest, there are six types of accommodations to choose from – all with private verandas. The standard Veranda Staterooms measure 270 square feet and feature plush beds, free Wi-Fi access and flat-screen TVs. Higher-tier rooms come with extras like priority shore excursion reservations, priority spa reservations, in-room coffee and free laundry services. Plus, travelers in these cabins will have more space: Rooms reach up to 1,448 square feet and may include separate living and dining areas.

The Viking Venus sails to popular European destinations like Barcelona , Athens , Bangkok , Istanbul , Rome , London , Sydney and Stockholm .

Seven Seas Splendor

Debuted in September 2021, the 746-passenger, 548-crew member Seven Seas Splendor is the newest ship within the Regent fleet. Seven Seas Splendor – along with most of the line's other ships – takes opulence to the next level by equipping each suite with its own private balcony. Other standard in-room amenities include interactive flat-screen TVs, luxurious bath products, bathrobes and slippers, signature queen-size beds and dining tables for two. There are 10 suite categories available, ranging from the smallest Veranda (307 square feet) and Deluxe Veranda suites (308 to 361 square feet) to the largest Regent (4,443 square feet) and Master suites (1,895 to 2,108 square feet). 

Guests have a wide array of things to do while on board. Spend your days relaxing at the spa, playing paddle tennis or bocce ball, working up a sweat on the jogging track or taking a dip in the ship's two whirlpools and two pools, one of which is an infinity-edge pool that stretches along the edge of the ship, providing swimmers with exceptional views of the ocean. At night, enjoy one of five shows at the onboard theater. 

When it comes to food, Seven Seas Splendor offers eight eateries ranging from casual to fine dining. Enjoy your breakfast alfresco at La Veranda and grub down for lunch at the Pool Grill buffet. For something more formal, opt for a French-inspired meal at Chartreuse, Pan-Asian dishes at Pacific Rim or Compass Rose, the largest restaurant on the ship.

Seven Seas Splendor visits a variety of European and Mediterranean destinations, as well as ports across Europe, the Caribbean, Africa and South America.

Viking Saturn

Debuted in May 2023, the adults-only Viking Saturn has the capacity to hold 930 passengers and 465 crew members. Travelers love the ship's clean Scandinavian design and compact size, which allows it to dock in smaller ports that larger cruise ships cannot reach.

On board, travelers have access to a slew of amenities, including a fitness center, a spa, a library, a state-of-the-art theater, a hair salon, an infinity pool and more. A resident historian is also on board to offer lectures and educational programming about upcoming port destinations. When hunger strikes, Viking Saturn offers an array of dining options, from fresh seafood at World Café to afternoon tea service at Wintergarden to traditional Norwegian cuisine at Mamsen's. Or, learn how to prepare regional dishes from your itinerary at the onboard cooking school.

Starting at 270 square feet, standard staterooms come equipped with king-size mattresses (which can be converted into two twin beds), flat-screen TVs, full-size verandas and bathrooms with heated floors. What's more, each accommodation includes 24-hour room service. Travelers who opt to stay in one of the ship's upgraded suites (which reach up to 1,448 square feet) have access to additional perks such as separate living areas and dining rooms, complimentary laundry services and a welcome bottle of Champagne, among other luxuries.

Viking Saturn sails to a variety of destinations in northern Europe (such as Bergen, Norway; London  and Stockholm ) and the Mediterranean (think: Barcelona, Spain ; Rome ; Athens, Greece ; and Istanbul ).

The 930-passenger Viking Sky – which debuted in February 2017 – receives rave reviews from past cruisers for its port-heavy itineraries (fares include one complimentary excursion per port) and luxurious, comfortable staterooms. Cabins offer between 270 and 1,448 square feet of space and include balconies, complimentary Wi-Fi access, flat-screen TVs and bathrooms with heated floors, among other amenities. Those who opt for an upgraded stateroom or suite are treated to additional perks, like priority reservations at the spa and specialty restaurants.

Viking Sky's activities include classes at the fitness center, treatments at the spa and destination-focused lectures. The ship also offers two pools and two whirlpools, including an infinity pool on the stern of the ship. In the evenings, passengers can enjoy live performances in the theater or watch destination-related movies in one of two cinemas.

Guests also have their choice of cuisine, from alfresco dining on the Aquavit Terrace to Manfredi's Italian Restaurant. With 550 crew members on board, the ship maintains a nearly 2-to-1 guest-to-crew ratio.

Viking Sky sails to the Mediterranean, Europe, Central America and more. The ship also offers world voyages.

Viking Mars

Viking's newest ship, the Viking Mars accommodates 930 passengers and, since it's a smaller vessel, it can dock in many ports where some of the larger ocean-faring cruise ships can't reach. The all-veranda accommodations on this ship, which debuted in May 2022, range in size from around 270 square feet to 1,448 square feet. In-room amenities include free Wi-Fi access, flat-screen TVs, safes, minibars filled with drinks and snacks, robes, slippers and 24-hour room service.

Visitors will find a relaxing spa, a hair salon, a yoga area and a well-equipped indoor fitness center (plus an outdoor fitness center) aboard the ship. Those looking to unwind with a book in one hand and a cocktail in the other should snag a cozy spot in The Living Room. Like other Viking ships, the Viking Mars offers educational programming, lectures, cooking classes and more on board.

Cruisers can also enjoy amenities like the main pool and hot tub, the infinity pool, the cinema, the theater, a jazz lounge and various bars. Dining options on this ship include Manfredi's Italian Restaurant, Aquavit Terrace, World Café, The Chef's Table and The Kitchen Table.

Viking Mars receives rave reviews from recent cruisers. The variety of excursions, the delectable onboard dining and the comfortable cabins are a few things previous guests highlighted as superb. However, the staff received mixed reviews: Some experienced attentive and friendly employees, while a few noted they were expecting better service across the board for the price point.

Upcoming itineraries on the Viking Mars include cruises with ports of call in Iceland, Norway, Greece, Italy, Spain, the U.S. and Canada.

Resilient Lady

An adults-only, LGBTQ-friendly cruise ship, Resilient Lady has a capacity of 2,770 passengers and 1,150 crew members. Since setting sail in May 2023, Virgin Voyages' third ship has received praise among travelers for its exceptional dining scene and exciting entertainment options. With onboard experiences ranging from acrobatic performances to comedy shows to themed parties, Resilient Lady is best for travelers who are seeking an upbeat and social atmosphere.  

When you've worked up an appetite from your activity-filled day, grab a bite at one of the ship's 20-plus eateries, which serve everything from Mexican to Asian to Italian fare. Although all food is included, reservations are still required at many restaurants. There is also no shortage of bars to choose from, whether you want to sample The Loose Cannon's signature cocktails or sip some bubbly in the Champagne lounge.

Standard Insider rooms range from 105 to 177 square feet. All accommodations come equipped with comforts like flat-screen TVs, rain showers, mood lighting and convertible Seabeds. For more room, opt for one of the ship's RockStar Quarters. These upgraded suites feature extras like a terrace with a hammock, European king-size mattresses and spacious marble bathrooms.

Resilient Lady sails to a variety of destinations in Europe and the South Pacific, including top destinations such as Athens, Greece ; Sydney ; and Dubrovnik, Croatia .

U.S. News Insider Tip:  The Wake boasts the most ambiance of all eateries on Virgin Voyages vessels by far, so make sure to lock in reservations when you can. This upscale restaurant offers prime entrees with plenty of upgrade options for those who want to splurge. This establishment also features huge windows that provide incredible views of the ocean from the back of the ship. –  Holly Johnson, Contributor

Viking Jupiter

Debuted in February 2019, Viking Jupiter is the cruise line's sixth ocean vessel. The ship sleeps up to 930 guests in luxurious staterooms that include everything from large bathrooms to comfortable king-sized beds. As an added bonus, each room is equipped with free Wi-Fi access.

Travelers will have the opportunity to indulge in several onboard activities. They can visit the spa's snow grotto and chill beneath the snowflakes, go for a swim in the infinity pool or let their worries melt away in the hot tub. The Bar and The Living Room offer additional spaces to unwind with a cocktail or mingle with fellow cruisers.

For afternoon tea and light snacks, travelers can stop by Wintergarden, or for a heartier meal, the main dining room, Manfredi's Italian Restaurant or World Café offer scrumptious European delicacies, Chinese fare and everything in between. In the evening, cruisers can catch a live show in The Theater or a destination-themed movie in one of two onboard cinemas.

Recent travelers were wowed by the ship, appreciating its tasteful, minimalist decor. They also found the food delicious and suggested purchasing the upgraded drink package.

Viking Jupiter visits ports in Buenos Aires , Barcelona  and more on both regional and transatlantic cruises.

U.S. News Insider Tip: Viking Jupiter and Viking Orion are the only two ships in the fleet that have a planetarium called the Explorer’s Dome. Refer to the daily program, the Viking Star, to see what shows are available during your voyage. – Gwen Pratesi, Contributor

Debuted in May 2023, Oceania Cruises' first new ship in more than a decade can hold up to 1,200 passengers and 800 crew members. Vista is the inaugural ship in Oceania's Allura Class, featuring top-of-the-line amenities like a culinary center, an artist loft and an extensive library, along with facilities like a pool, a casino, a spa and a fitness center. Additionally, Vista offers enrichment opportunities like destination-focused seminars led by guest speakers and dynamic musical performances.

One of the highlights of Oceania Vista is its wide array of dining venues, from specialty restaurants like Ember (American fare) and Toscana (Italian cuisine) to the poolside Waves Grill and daily afternoon tea service. In the evening, guests can grab a drink at their choice of several bars and lounges; Vista's immersive mixology program utilizes innovative techniques and trends to create an elevated cocktail experience.

Vista's well-appointed staterooms – which range from 240 to 2,400 square feet – boast balconies, queen-size beds, rainforest showers, flat-screen TVs and 24-hour room service, among other amenities. If you splurge for a suite, you'll enjoy added benefits like iPads, cashmere blankets, complimentary laundry and shoeshine services, access to the Executive Lounge and butler service.

Oceania Vista explores an array of popular destinations in the U.S., the Caribbean, Mexico, the Mediterranean and more.

U.S. News Insider Tip:  The design of the Vista creates more expansive and contemporary public areas than other ships in Oceania's fleet, so even when the ship is at full capacity, it never feels crowded. Also, since it is an all-veranda ship, all guests have the same great ocean view. – Julie L. Kessler, Contributor

Silver Moon

Cruisers seeking an intimate experience should consider booking a trip aboard Silversea's Silver Moon, one of the line's newest ships. Debuted in June 2021, Silver Moon accommodates just 596 passengers. And with 411 crew members, travelers can expect an attentive experience.

One standout amenity is the Sea And Land Taste (S.A.L.T.) program. The dining experience aims to introduce passengers to their destinations through food. On board, the S.A.L.T. Lab offers travelers the chance to participate in tastings and workshops, while the S.A.L.T. Kitchen provides a unique dining experience. On shore, foodies can book special cuisine-focused excursions through the program. Not an adventurous eater? Not to worry. Silver Moon boasts seven additional eateries serving everything from pizza to tapas to grilled meat and fish.

Following a delicious meal, travelers will have access to a wealth of amenities, including the spa, a pool, several whirlpools, lounges and a fitness center. When evening rolls around, cruisers can press their luck at the casino or catch a live show.

As with other Silversea ships, Silver Moon boasts all-suite accommodations, ranging in size from 334 to 1,970 square feet. Each suite boasts butler service, marble bathrooms, free Wi-Fi access, flat-screen TVs, minibars and large windows. Plus, you'll get a welcome bottle of Champagne. Upgraded staterooms may include multiple bedrooms, sitting areas and bathrooms; espresso machines; daily canapes and private balconies.

Silver Moon is set to explore a variety of regions, including Europe, Africa, Central America and Asia. The ship also completes transoceanic voyages.

Odyssey of the Seas

Launched in July 2021, the Odyssey of the Seas holds 5,498 passengers and 1,550 crew members. Royal Caribbean's latest ship is the first Quantum Ultra Class vessel to sail in the United States. As a member of this class, Odyssey of the Seas offers standout amenities like RipCord by iFLY, billed as the only skydiving simulator available at sea, and the FlowRider, a 40-foot-long surf simulator. There is also the North Star observation capsule, which hoists guests 300 feet above sea level over the cruise ship to enjoy unparalleled views below. 

In addition to these thrilling activities, the ship comes equipped with standard facilities like pools, an arcade, a spa, a fitness center with classes, kids clubs and shopping venues. There are also 15 dining options, ranging from Japanese fare to all-you-can-eat buffets to Starbucks. For drinks, the ship offers nine bars and lounges, giving passengers plenty of places to enjoy libations. Entertainment options include theatrical performances, live music, a casino, outdoor movie nights and more. 

As far as cabins go, cruisers can choose between Interior, Ocean View, and Balcony staterooms, as well as suite accommodations and new Virtual Balcony rooms. These technologically advanced cabins feature floor-to-ceiling displays that project real-time views of the sights and sounds from the outside of the ship. 

Odyssey of the Seas sails to ports in Europe, as well as to various destinations in the Caribbean from Fort Lauderdale, Florida and Cape Liberty, New Jersey.

Disclaimers about ship ratings: A ship’s Health Rating is based on vessel inspection scores published by the Centers for Disease Control and Prevention (CDC). If a ship did not receive a CDC score within 22 months prior to the calculation of its Overall Rating, its Health Rating appears as N/A; in such a case, the ship’s Overall Rating is calculated using the average Health Rating of all CDC-rated ships within the cruise line. All ship Traveler Ratings are based on ratings provided under license by Cruiseline.com.

If you make a purchase from our site, we may earn a commission. This does not affect the quality or independence of our editorial content.

THE MSC GROUP

• Mining & Minerals
• Pharmaceuticals
• Pulp, Paper & Forestry Products
• Fostering Inclusive Trade
• Addressing Social Challenges
• Partnerships
• Certifications
• MSC Modern Slavery Transparency Statements
• MSC Ship Recycling Policy

“ Ours is a business built on a genuine passion for the sea and an unfaltering commitment to people and communities. ”

From a One-vessel Operation to a Globally Respected Business

The story of the MSC Group began in Brussels in 1970, when captain Gianluigi Aponte founded the company with just a small cargo ship: the MV Patricia. The business has since grown and diversified to include a highly successful cruise line and passenger ferry services, as well as leading inland and port terminal infrastructure. Headquartered in Geneva, the Group remains privately owned and focused on caring for customers, employees and the environment.

Our Companies

MSC Mediterranean  Shipping Company

800 vessels

520 ports of call

155 countries

5 aircrafts

675 offices

200K MSC Group employees

(estimated)

MSC Cruises

Explora Journeys

Download the MSC Group Brochure

More about msc.

• Need help? 1-888-751-7804 1-888-751-7804
• Let Us Call You CALL ME
• Drink Packages
• Flights by Celebrity℠
• Hotels by Celebrity
• Manage Reservation
• Shore Excursions
• Upgrade with MoveUp

• My Tier and Points
• Join Captain's Club

Already booked? Sign in or create an account

• South Korea
• New Zealand
• Grand Cayman
• St. Maarten
• U.S Virgin Islands
• New England & Canada
• Pacific Coast
• Antarctic Ocean
• Panama Canal
• Transatlantic
• Transpacific
• Cruise Ports (+300)
• Mediterranean
• Perfect Day at CocoCay
• All Inclusive
• Bucket List Cruises
• Cruise & Land Package
• Groups & Events
• New Cruises
• Popular Cruises
• Specialty Cruises
• Destination Highlights
• Group Excursions
• Private Journeys
• Shore Excursions Overview
• Small Group Discoveries

• 360° Virtual Tours

Celebrity Apex®

• Celebrity Ascent℠ NEW
• Celebrity Beyond℠ NEW

Celebrity Constellation®

Celebrity Edge®

• Celebrity Eclipse®

Celebrity Equinox®

Celebrity Infinity®

• Celebrity Millennium®

Celebrity Reflection®

Celebrity Silhouette®

• Celebrity Solstice®
• Celebrity Summit®
• Celebrity Xcel℠ COMING SOON
• Explore Edge Series

Galapagos Expedition Series

• Celebrity Flora®
• Celebrity Xpedition®
• Celebrity Xploration®
• The Retreat
• All Suites. All Included
• Iconic Suite
• Penthouse Suite
• Reflection Suite
• Royal Suite
• Signature Suite
• Celebrity Suite
• Aqua Sky Suite
• Horizon Suite
• Sunset Suite
• Concierge Class
• Galapagos Accommodations
• Eat & Drink
• Entertainment
• Spa & Wellness

• Cruising 101
• Cruise Fare Options
• Cruise Tips
• First Time on a Cruise
• What is Included on a Cruise
• Future Cruise Vacations
• Accessible Cruising
• Captain's Club Rewards
• Cruise Insurance
• Flights by Celebrity
• Healthy at Sea
• Manage Cruise
• The Celebrity Store
• Travel Documents
• Royal Caribbean International
• Celebrity Cruises

• 75% Off 2nd Guest + Bonus Savings
• 3rd and 4th Guests Sail Free
• Galapagos 20% Savings + Free Flights
• Resident Rates
• Exciting Deals
• View All Offers
• All Included
• Cruise & Land Packages
• Dining Packages
• Photo Packages
• Wi-Fi Packages
• View All Packages
• Captain's Club Overview
• Join the Club
• Loyalty Exclusive Offers
• Tiers & Benefits
• Celebrity Cruises Visa Signature® Card

Enjoy 75% off your second guest’s cruise fare and get bonus savings of up to $150 on the stateroom you want. Plus, additional guests in your stateroom sail free on select sailings.

Award-Winning Mediterranean Cruise Ships

Discover a world of art, culture, and history

Tabs View Cruises

• View Cruises

Sail across Europe on a Luxury Cruise Ship through the Mediterranean

Explore Europe’s glittering coast aboard one of our award-winning Mediterranean cruise ships, including the newest vessels in our fleet, Celebrity Beyond and Celebrity Ascent. Visit picturesque seaside villages in Italy, sun-soaked towns in Spain, idyllic islands in Greece, and spectacular beaches in Croatia. On our luxury cruise ships, you’ll enjoy world-class service, global-inspired cuisine, and unlimited entertainment on board while traveling to the most coveted ports in the region.

Our Luxury Mediterranean Cruise Ships

Celebrity Ascent℠

Celebrity Beyond℠

View All Cruises to the Mediterranean

Embark on an unforgettable European vacation on one of our Mediterranean cruise ships. Soak in the art, history, and culture of this fascinating destination while admiring unrivaled views of the sparkling Mediterranean Sea from the comfort of your ship. 

Our stunning itineraries stop in popular ports in Spain, France, Italy, Croatia, Greece, Malta, and more. Visit ancient ruins and learn all about past civilizations. Discover masterworks of art by some of the world’s greatest painters and sculptors. Marvel at dazzling architecture and historic buildings. And feast your senses on delicious culinary treasures and wine. 

On board, unwind in spacious staterooms and inviting venues. Savor global-inspired cuisine crafted by a Michelin-starred chef in an array of restaurants. Relax by the outdoor pool or watch the sun go down while listening to live music at the Sunset Bar. Watch riveting performances in the state-of-the-art Theatre and dance to your favorite oldies in one of the lounges. 

On our Edge-series ships, Edge, Apex, Beyond, and Ascent, you’ll also get to experience visionary spaces like the Magic Carpet, a moving cantilevered platform that can climb up to thirteen stories above the water, and Eden, a multilevel space with jaw-dropping views of the open ocean.

You Might Also Like

Europe Cruises

Italy and Greece Cruises

Greek Islands Cruises

Spain Cruises

Croatia Cruises

French Riviera Cruises

Portugal Cruises

Tuscany Cruises

Cruises from Rome

Mediterranean Cruises

Best Places to Visit in the Mediterranean

Three Days in Athens

Best Beaches in Italy

12 Gorgeous Mediterranean Islands to Visit

16 Best Beaches in the French Riviera

• Expeditions
• Complimentary Brochures

Mediterranean Cruises

From ancient Rome to Moorish Spain, classical Greece to the Holy Land, the empires of the Mediterranean left a remarkable historic legacy—set amid unmatched beauty. Admire the turquoise splendor of the Greek Isles, the vineyards of Provence, the élan of Barcelona and more.

Iconic Western Mediterranean

• Request a Quote

Journey to Antiquities

Ancient Mediterranean Treasures

Mediterranean Odyssey

Empires of the Mediterranean

NEW! Malta, Morocco & the Mediterranean

Trade Routes of the Middle Ages

Greek Odyssey

Venice, the Adriatic & Greece

Italian Sojourn

NEW! Cities of Antiquity

Cities of Antiquity & the Holy Land

Mediterranean & Italian Sojourn

Italy, the Adriatic & Greece

Ancient Adriatic Treasures

Mediterranean Antiquities

Ancient Mediterranean Antiquities

Mediterranean’s Iconic Shores

NEW! Iberian & Mediterranean Odyssey

Iceland, British Isles & Iberia

Iberian Explorer

Iconic Mediterranean Treasures

Mediterranean & Adriatic Sojourn

Adriatic & Mediterranean Sojourn

Passage to India

Voyage of Marco Polo

NEW! India & Europe Grand Passage

NEW! Australia, Asia & the Mediterranean

Viking World Cruise

Viking World Journeys

NEW! Viking World Voyage I

NEW! Viking World Voyage II

NEW! The Mediterranean & South Atlantic

Atlantic Crossing & Mediterranean

NEW! Atlantic & Mediterranean Horizons

NEW! Mediterranean to Caribbean Sojourn

Southern Atlantic Crossing

Atlantic Crossing

Atlantic Ocean Passage

West Indies to Iberia

NEW! Mediterranean Discoveries

Highlights of mediterranean cruises.

Join Viking and discover a region awash in culture and history. Civilization is said to have begun and evolved on these shores, whether as the birthplace of democracy or science or with the refinement of wine or art. From the sun-soaked shores of Spain and Sicily to the ancient past of Greece and Israel, Viking reveals millennia of history to you during our many journeys along these fabled waters. Here is a sample of what you can look forward to on a Mediterranean voyage:

• Rome’s monumental Colosseum and Pantheon
• Vatican City’s glorious St. Peter’s Basilica
• Tuscany’s hilltop medieval towns
• Classical Athens, birthplace of democracy
• The architectural brilliance of Antoni Gaudi in Barcelona
• The fine flavors of Italy’s Chianti and Portugal’s port
• Venice’s romantic, car-free lanes and alleys
• The magnificently preserved walled city of Dubrovnik
• Breathtaking beauty of the Greek Islands
• The holy city of Jerusalem

Sign up to receive updates from Viking

Stay current with special offers, news and destination-focused content.

Company Information

• Order a Brochure
• Special Offers
• Sweepstakes
• Travel Advisors
• Media Center
• Health & Safety Program
• Privacy Policy
• Cookie Policy
• Manage Cookies

Viking River Cruises

• Mississippi

Viking Ocean Cruises

• Scandinavia
• British Isles & Ireland
• North America
• Caribbean & Central America
• South America
• Mediterranean
• Quiet Season Mediterranean
• Australia & New Zealand
• World Cruises
• Grand Journeys

Viking Expeditions

• Great Lakes
• Longitudinal World Cruises

• Enable Accessibility

• 00800 0310 21 21 1-855-577-9489 1-877-288-3037 1-877-288-3037 1-877-474-2969
• | NCL Travel Blog">11-Reasons to Cruise to Alaska this Summer | NCL Travel Blog
• | Norwegian Cruise Line">14-Day Authentic Alaska - Northbound Cruise Tour | Norwegian Cruise Line
• | Deck Plans | Norwegian Cruise Line">14-Day Authentic Alaska - Southbound Cruise Tour | Deck Plans | Norwegian Cruise Line
• | Norwegian Cruise Line">20-Day Transpacific from Tokyo (Yokohama) & Alaska | Norwegian Cruise Line
• | NCL Travel Blog">11 Reasons to Cruise to Alaska this Summer | NCL Travel Blog
• View All Results
• Preferences
• Latitudes Rewards
• Special Offers
• Personalised Recommendations
• Make reservations before you cruise
• 1 (current)

* Terms & Conditions Package not available on sailings less than 5 days or charter sailings.

• Mediterranean Cruises

Click to Explore other Destinations Cruises

• Mediterranean
• Northern Europe
• Transatlantic
• Panama Canal
• South America
• Extraordinary Journeys
• Australia & New Zealand
• South Pacific
• Canada & New England
• Greek Isles
• Pacific Coastal

History & Culture.

• Cruise Destinations
• Itineraries
• Things to Know
• VIEW CRUISES

Discover Europe By Cruising The Mediterranean

There is no better way to experience the warm and vibrant Mediterranean than on a Norwegian cruise. Explore the sights, sounds and flavours of different cultures - all on your own terms. Visit a wide variety of ports - from glorious Rome , to glamorous Cannes , all whilst enjoying the freedom and flexibility Norwegian offers. Travel through the coast of Italy whilst indulging in traditional flavours and admiring iconic landmarks. Discover Barcelona's unique Catalan identity whilst taking in its stunning architecture and delectable dining. Do all of this and more whilst enjoying spectacular onboard entertainment, luxurious spa services, and no set dining times.

^Buy an air ticket and the 2nd guest flies for free. *View for full terms and conditions.

Greece Cruises

Italy Cruises

Spain Cruises

WE'RE BACK! Norwegian is Cruising to Greece this Summer

Sail aboard Norwegian Jade as we get ready break free this summer. As part of our first available sailings, experience a 7-day Greek Isles cruise from Athens (Piraeus) to Santorini and its famed blue-domed villages, Corfu’s rolling vineyards, and the islands’ breathtakingly beautiful coastlines. Explore the best of the Greek Isles on this port-intensive itinerary.

NEW! Meet the All-New Norwegian Spirit, Cruising to Greece & Turkey

Every curve. Every view. Every single space — completely reimagined. Our most extensive ship renovation ever, harmonized to offer the best of Norwegian Cruise Line’s exceptional fleet. Every stateroom modernized. Every bar and lounge redesigned. Every dining experience elevated, featuring our new fine Italian restaurant Onda by Scarpetta.

Discover Hidden Gems on your Mediterranean Cruise

Whether it's your first or fifth time in the Mediterranean, there is always something new and beautiful to discover in this stunning part of the world. In addition to more frequented ports, you will get to uncover gems like Split, Croatia . There, you can savour classic Dalmatian cuisine, known for its masterful use of seafood paired with aromatic herbs, olive oil and vegetables.

Experience a New Port Every Day of Your Cruise

Diverse mediterranean cruise itinerary offerings.

Norwegian's itineraries have been designed to provide you the opportunity to explore the Mediterranean just the way you want to. Explore the highlights of this region in 7 days on one of our Western Mediterranean cruises. With fewer days at sea, you will get the most amount of time to explore some of the Mediterranean's best hits. Looking for a longer adventure? Cruise from Rome, Athens or Barcelona and experience Italy, Croatia and Spain on one of our Grand Mediterranean cruises.

Mediterranean Cruise Image Gallery

• Gaudi’s Sagrada Familia, Barcelona, Spain
• Bay of Kotor, Kotor, Montenegro
• The Amalfi Coast, Naples, Italy
• Venice, Italy
• Dubrovnik, Croatia
• Monte Carlo, Monaco
• Ponte Vecchio, Florence, Italy
• Rome, Italy

Explore Mediterranean Cruise Ports

Featured Mediterranean CRUISE ITINERARIES

Best mediterranean excursions.

We know the destinations you'll be visiting and what there is to see, do and experience. We offer you a variety of excursions to choose from, in every port you'll visit.

Spectacular Scenery & Flavors

This leisure tour highlights the spectacular scenery of Majorca and offers the opportunity to taste local specialties. ...

Rome & The Vatican

You'll see the Eternal City on an orientation drive passing iconic structures which includes the Colosseum of ancient Rome where gladiators fought. ...

Athens - Hop On Hop Off - End At Airport

Discover Athens & Piraeus on our double-decker buses. Admire iconic sights, visit the Acropolis, explore museums, stroll through Plaka and more....

Marseille City Highlights & Avignon

What are the names of the two fortresses that guard the entrance to Marseille? Saint John and Saint Nicholas. Discover this and more on a most rewarding day in Marseille and the to...

Mediterranean HOTELS

• CIVITAVECCHIA

The Piram Hotel

The Piram Hotel is a 4-star hotel that is ideal for exploring Rome’s historic centre.

Located just a few steps from the Opera House and the magnificent Santa Maria degli Angeli Basilica, the 4-star Piram Hotel in Rome lets you reach the Termini train station on foot in just a few minutes. Situated in the scenic setting of Piazza della Repubblica, you can easily reach the main shopping streets and the beauty of Roman architecture, like Via Veneto, Via Nazionale, the Spanish Steps, the Trevi Fountain and the Coliseum.

The setting of your stay in a 4-star hotel in Rome like the Piram Hotel is that of a XIX century palazzo that has been recently renovated.

The setting of your stay in a 4-star hotel in Rome like the Piram Hotel is that of a XIX century palazzo that has been recently renovated. Great care was taken during the restoration of the hotel to maintain the vintage style and furnishings of the era and the recovery of many internal structures, like the ancient marble and travertine staircase, the Venetian mosaic floors, the ceilings with their original stucco and decorations and the early XX century elevator, in perfect working order and in keeping with all the safety regulations, just like the more modern second elevator.

Our rooms also offer all the commodities of modern technology, like high speed internet connections, internet on TV with an infrared keyboard, satellite TV and pay-per-view TV double-glazed windows, just to name a few.

Distance/Airport: 19 miles Distance/Pier: 1 hour/65 miles

Package includes: Room and room tax (City Tax) Bellman gratuities Breakfast Transfers between Hotel and Pier

Important Note: Accommodations are based on double occupancy per room. Some accommodation will allow triple and quad guests in a room and are subject to availability and surcharge will apply. Additional hotel rooms to accommodate triple and quads may be required, and surcharge will apply.

Radisson Blu Ghr Rome

Next to a metro station, this upscale hotel in the elegant Parioli district is 4 km from the Pantheon and 3 km from St. Peter's Basilica.

Bright rooms feature free Wi-Fi, flat-screen TVs and marble bathrooms. Suites add living rooms with sitting areas, and offer panoramic city views.

Bright rooms feature free Wi-Fi, flat-screen TVs and marble bathrooms. Suites add living rooms with sitting areas, and offer panoramic city views. Upgraded suites include hot tubs and private terraces. Room service is available.

Complimentary perks include a breakfast buffet and a shuttle to the Spanish Steps. A fine-dining restaurant features a terrace and bar. There's also a spa offering an indoor pool.

Phone: + 39 06 802 291

Distance/Airport: 30 miles

Distance/Pier: 1 hour/65 miles

Doubletree by Hilton Trieste

Set in the city centre, this polished hotel in a grand early 20th-century building is 1 km/ 0.62 mile from Trieste Centrale train station and an 8-minute walk from Piazza Unità d'Italia overlooking the Gulf of Trieste.

Stylish rooms feature Wi-Fi and flat-screen TVs, plus espresso machines and minibars.

Amenities include a restaurant, a bar, and a gym, in addition to a spa area with a sauna. There's also a game room with a pool table.

• Telephone: 39 044 971 2950
• Distance/Airport: Trieste - Friuli Venezia Giulia Airport (TRS) – 32.62 km/ 24 miles Venice Marco Polo Airport (VCE) – 144.84 km/ 90 miles
• Distance/Pier: Trieste Pier – 1.61 km/ 1 mile
• Room and Room Tax
• Bellman/ Porter gratuities
• Transfers between Hotel and Pier

Important Note: Accommodations are based on double occupancy per room. Some accommodations will allow triple and quad guests in a room and are subject to availability and a surcharge will apply. Additional hotel rooms to accommodate triple and quads may be required, and a surcharge will apply.

Hotel NH Trieste

The NH Trieste hotel puts guests less than a 5-minute stroll from Trieste's historic city centre on one side and the Adriatic Sea on the other. It's also incredibly easy to get to, (there's a direct train connection between the city and the Ronchi dei Legionari Airport). Plus Slovenia and Croatia are just a few kilometres away.

• Telephone: 39 040 760 0055
• Distance/Airport: Trieste Airport (TRS) - 28.97 km/ 18 miles Venice Marco Polo Airport (VCE) - 148.06 km/ 92 miles
• Distance/Pier: 1 km/ 0.62 mile

Important Note: Accommodations are based on double occupancy per room.

Savoia Excelsior Trieste

The Savoia Excelsior is on the historic seafront just a few steps from the city centre. Many of the main landmarks are nearby such as the Miramare Castle. With its impressive white façade overlooking the Gulf of Trieste, this hotel makes an unforgettable first impression.

Its monumental spaces, with the grand staircase and the vast Belle Époque skylight, the collection of original furniture in Liberty and Empire style, precious silks and sumptuous velvets, and the warm, subtly poudré colours, envelop guests in the luxurious atmosphere of a bygone era.

• Telephone: 39 040 77941
• Distance/Airport: Trieste Airport (TRS) – 38.62 km/ 24 miles Venice Marco Polo Airport (VCE) – 149. 67 km/ 93 miles
• Distance/Pier: Hotel is in front of the Cruise Terminal

Grand Hyatt Athens

Located on the famous Syngrou Avenue, between the cultural centre of the historic city of Athens and the cosmopolitan Athenian Riviera, Grand Hyatt Athens offers the ultimate hospitality experience in a city with a heady mix of history and edginess. Explore the vibrant city of Athens, discover the narrow streets and small buildings of Plaka, and merge into 3.000 years of Greek history whilst visiting the Acropolis Hill.

Amenities include 2 restaurants, an outdoor rooftop pool (seasonal), a spa, a gym, a business centre, and event space for up to 1,000 people. Breakfast, an airport shuttle and valet parking are available.

The hotel offers complimentary shuttle service to the airport. You're also walking distance to the rail station, where it's only 20 minutes to Venice by train.

Distance/ Airport: 25 miles Distance/ Pier: 10 miles

Package includes: Room and room tax Breakfast Bellman gratuities Transfers between Hotel and Pier

Hilton Barcelona

Find us on Avenida Diagonal, blocks from El Corte Inglés shopping centre. Our hotel is next to bus and tram routes, five minutes from Metro links covering the city centre and Las Ramblas street. We're two kilometres from Camp Nou stadium, home of Barcelona FC. Enjoy bike rentals and 24-hour access to our fitness centre.

• Distance/Airport: 10 miles Distance/Pier: 5 miles
• Room and room tax Bellman gratuities Breakfast Transfers between Hotel and Pier

Read THINGS TO KNOW ABOUT Mediterranean Cruises

Norwegian Getaway is cruising to Europe

Cruise the Mediterranean in style on one of our Breakaway Plus Class ships.

Toast to a great holiday! Check out these local drinks whilst cruising the Mediterranean.

When in Rome

Don't miss these iconic landmarks on your cruise to Rome.

The Best of Mykonos

There's no shortage of things to see and do in Mykonos. Explore our top 10.

Stroll Through Santorini

Wander through Santorini's iconic blue-domes and white stairs.

Dining On Board

From casual buffets to exquisite speciality restaurants, learn everything there is to know about dining on our ships.

The Language of Travel

From shopping to exploring, learn these simple phrases in French, Spanish and Dutch.

This major cruise line operator just announced its biggest ship order ever

One of the world’s leading cruise operators unveiled its biggest ship order ever on Monday.

Norwegian Cruise Line Holdings Ltd. will take delivery of eight ships between 2026 and 2036 across its three brands. 

Norwegian Cruise Line will welcome four ships in 2030, 2032, 2034 and 2036, each with a capacity of close to 5,000 guests. The additions are subject to financing.

The vessels will follow the line’s previously announced Prima-Plus class vessels.

The upscale Oceania Cruises will take delivery of two 1,450-guest ships in 2027 and 2029, and luxury line Regent Seven Seas Cruises will add two ships in 2026 and 2029, each accommodating 850 passengers.

"This strategic new-ship order across all three of our award-winning brands provides for the steady introduction of cutting-edge vessels into our fleet and solidifies our long-term growth,” Harry Sommer, the company’s president and CEO, said in a news release . “It also allows us to significantly leverage our operating scale, strengthen our commitment to innovation and enhance our ability to offer our guests new products and experiences, all while providing opportunities to enhance the efficiency of our fleet.”

Specifics about the ships’ accommodations and amenities will be announced “in the coming months,” according to the release.

The company will also add a new multi-ship pier at its private Bahamas island, Great Stirrup Cay, scheduled for completion by late 2025. The pier will be able to accommodate two large ships at once.

Nathan Diller is a consumer travel reporter for USA TODAY based in Nashville. You can reach him at [email protected].

Mon - Fri 9 - 19 | Sat 9 - 18 | Sun 10 - 16

• Book your cruise with our Consultants
• I have already booked my cruise

MEDITERRANEAN CRUISES

Mediterranean Countries

Greece & greek island cruises.

Italy Cruises

Croatia Cruises

Mediterranean Cruise Deals

Mediterranean cruise deals

MEDITERRANEAN ports

view all MEDITERRANEAN PORTS

• Ajaccio (Corsica), France
• Alicante, Spain
• Ancona (Urbino), Italy
• Arrecife de Lanzarote (Canary Is.), Spain
• Barcelona, Spain
• Bari, Italy
• Bodrum, Turkey
• Brindisi (Lecce), Italy
• Cadiz (Seville), Spain
• Cagliari (Sardinia), Italy
• Cannes (Côte d'Azur), France
• Cartagena, Spain
• Casablanca (Marrakech), Morocco
• Civitavecchia (Rome), Italy
• Corfu, Greece
• Dubrovnik, Croatia
• Funchal (Madeira Is.), Portugal
• Genoa (Portofino), Italy
• Haifa (Jerusalem), Israel
• Heraklion (Crete), Greece
• Ibiza (Baleari Is.), Spain
• Istanbul, Turkey
• Katakolon (Olympia), Greece
• Koper, Slovenia
• Kotor, Montenegro
• La Spezia (Cinque Terre), Italy
• Limassol, Cyprus
• Lisbon, Portugal
• Livorno (Florence), Italy
• Malaga (Granada), Spain
• Marmaris, Turkey
• Marseille , France
• Messina (Taormina), Italy
• Monfalcone, Italy
• Mykonos, Greece
• Naples (Pompeii), Italy
• Palermo (Monreale), Italy
• Palma de Mallorca (Baleari Is.), Spain
• Piraeus (Athens), Greece
• Rhodes (Lindos), Greece
• Santa Cruz de Tenerife (Canary Is.), Spain
• Santorini, Greece
• Siracusa (Sicily), Italy
• Split, Croatia
• Tangier (Tetouan), Morocco
• Taranto , Italy
• Trieste (Venice), Italy
• Valencia, Spain
• Valletta, Malta
• Venice - Marghera, Italy
• Villefranche sur Mer (Montecarlo), France
• Zadar, Croatia

Reviews ON OUR MEDITERRANEAN CRUISES

" Loved every port of call except having to finally return home! "

Teresa T., Cruising the Mediterranean

Laura B., Cruising the Mediterranean

What is the best time of year to cruise the Mediterranean?

What is the weather like in the mediterranean sea, what countries are part of a mediterranean cruise, where do mediterranean cruises depart from, how long is a mediterranean cruise, how much is a cruise around the mediterranean.

Thank you for visiting MSC Cruises

Your browser may be out of date or not compatible with our new site and may not be secure.

For a better experience and to continue your booking with MSC, please update your browser by downloading the latest version below.

Thank you for visiting our site and we look forward to seeing you on board soon!

MSC Cruises

Stay up to date with notifications from The Independent

Notifications can be managed in browser preferences.

UK Edition Change

• UK Politics
• News Videos
• Paris 2024 Olympics
• Rugby Union
• Sport Videos
• John Rentoul
• Mary Dejevsky
• Andrew Grice
• Sean O’Grady
• Photography
• Theatre & Dance
• Culture Videos
• Food & Drink
• Health & Families
• Royal Family
• Electric Vehicles
• Car Insurance deals
• Lifestyle Videos
• UK Hotel Reviews
• News & Advice
• Simon Calder
• Australia & New Zealand
• South America
• C. America & Caribbean
• Middle East
• Politics Explained
• News Analysis
• Today’s Edition
• Home & Garden
• Broadband deals
• Fashion & Beauty
• Travel & Outdoors
• Sports & Fitness
• Sustainable Living
• Climate Videos
• Solar Panels
• Behind The Headlines
• On The Ground
• Decomplicated
• You Ask The Questions
• Binge Watch
• Travel Smart
• Watch on your TV
• Crosswords & Puzzles
• Most Commented
• Newsletters
• Ask Me Anything
• Virtual Events
• Betting Sites
• Online Casinos
• Wine Offers

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged in Please refresh your browser to be logged in

Spain to deport dozens of cruise passengers after removing them from ship

Spain will deport more than 60 people who arrived last week by cruise ship in barcelona, article bookmarked.

Find your bookmarks in your Independent Premium section, under my profile

For free real time breaking news alerts sent straight to your inbox sign up to our breaking news emails

Sign up to our free breaking news emails, thanks for signing up to the breaking news email.

Spain will on Thursday deport more than 60 Bolivians who arrived last week by cruise ship in the northeastern port of Barcelona but were not allowed to disembark because their visas were false.

The Spanish government’s office in Barcelona said 65 of the 69 Bolivians who arrived will be flown to the Bolivian city of Santa Cruz. The plane will be paid for by MSC Cruises , which owns the ship in which they arrived from Brazil .

Four members of a family with Spanish relatives will be allowed to enter Spain.

Spanish authorities said the Bolivian passengers had false visas to enter the European border-free Schengen area, an ID-check-free travel zone comprising 29 European countries.

The Bolivians’ visa problems meant that the cruise ship with more than 1,000 passengers was stuck for two days in Barcelona and unable to continue on its route in the Mediterranean Sea until the situation was resolved.

The cruise ship set sail after the Bolivians were temporarily accommodated in another boat while police interviewed them.

MSC Cruises said last week the Bolivian passengers’ documentation appeared correct upon boarding in Brazil.

MSC Armonia, with more than 1,000 passengers reportedly on board, plans to sail to Italy on Thursday, the cruise company said.

Solange Duarte, a Bolivian diplomat in Barcelona, told The Associated Press on Wednesday she had received reports that some of the stranded Bolivians had been duped into obtaining fake visas but had no further information.

“We have asked the families to indicate who has processed this visa and we have not gotten answers,” she said.

Spain ’s national police were looking into the possibility of a fake visa scam, Duarte said.

MSC Cruises said in a statement Wednesday the Bolivian “passengers appeared to have proper documentation upon boarding in Brazil ” but Spanish authorities later said the visas were not valid for entry into the Schengen area.

Subscribe to Independent Premium to bookmark this article

Want to bookmark your favourite articles and stories to read or reference later? Start your Independent Premium subscription today.

New to The Independent?

Or if you would prefer:

Want an ad-free experience?

Hi {{indy.fullName}}

• My Independent Premium
• Account details
• Help centre

Why a major Miami cruise company has canceled over a dozen international trips for 2025

M iami-based Norwegian Cruise Line has canceled at least 14 cruises on 7 ships in 2025 as a booming industry confronts global conflict and other issues.

The cancellations include trips in May and September on Norwegian Viva, the company’s newest ship, and ones in April through June on Norwegian Sky, which frequently sails from PortMiami.

Norwegian said customers who are affected will get a full refund and a 10% discount on future sailings through Dec. 31, 2025.

In a statement, the company said that the cancellations “are a result of varied events, including the ongoing situation in the Red Sea and Israel, modified dry dock schedules for ship enhancements, a full ship charter, and lastly, to accommodate the demand for shorter close-to-home voyages to the Bahamas.”

Suspended trips include the Norwegian Jade from Feb. 20 through March 24, 2025. That ship often departs from Port Canaveral.

Norwegian remains optimistic about cruising. This week, the company ordered eight new ships, its largest ever single purchase, a milestone celebrated at Seatrade Cruise Global, a four-day annual industry conference at the Miami Beach Convention Center. They will be delivered between 2026 and 2036.

Since the terror group Hamas attacked Israel and the Gaza war started in October, cruise companies have been canceling trips to the Middle East.

Next year’s cruise cancellations affect passengers of the Norwegian Epic, Norwegian Sky, and Norwegian Viva.

A March 28 letter to passengers said: “We have been monitoring the situation in Israel, and despite our best hopes that it would de-escalate, we have made the decision to alter published itineraries that transit through and around the region.”

For Epic, the decision was made “in order to reroute her and accommodate the early start to her Caribbean cruise season.”

The Sky will be rerouted around Africa and deployed to Eastern, Western, and Southern Africa, a letter to those passengers said.

Viva is being sent to the Mediterranean, passengers were told in a letter.

Despite any security risks, major airlines including United and Delta have said they will resume flights to Israel. Next week, El Al resumes non-stop service between Fort Lauderdale-Hollywood International Airport and Tel Aviv twice a week. The Israeli airline continues to offer five flights a week from Miami International Airport.

Norwegian in its statement said the cruise company remains committed to taking its guests to “some of the most sought-out destinations around the world.” But sometimes, itineraries need to be modified to “accommodate certain circumstances.”

Other reasons for the cruise changes

But security in the Middle East isn’t the only reason for the changes.

The Norwegian Star canceled because of a “full ship charter.” That means a private organization offered to rent out the whole ship for an entire trip.

The Norwegian Spirit underwent a planned renovation in less time than anticipated, and so now wants to use that time for a longer trip. “As the renovation period will be complete prior to schedule, we now have the opportunity to enhance the originally scheduled January 21, 2025 itinerary, and offer a longer and more immersive experience,” it told guests in a letter.

Meanwhile the canceled sailings on the Norwegian Jade from Feb. 20 through March 25 is “part of a fleet redeployment to accommodate strong demand for cruises through the Panama Canal and to the Bahamas,” the company wrote in a letter to passengers.

Cruise cancellations list

Here is a full list of cruises canceled by Norwegian is listed here, provided by the company:

• Norwegian Spirit: Jan. 21, 2025
• Norwegian Jade: Feb. 20 through March 24, 2025
• Norwegian Sky: April 19 through June 5, 2025
• Norwegian Star: May 17 through June 9, 2025
• Norwegian Viva: May 18 and 27, and Sept. 20 and 29, 2025
• Norwegian Pearl: Oct. 15, 2025
• Norwegian Epic: Nov. 1 and Nov. 11, 2025

©2024 Miami Herald. Visit miamiherald.com. Distributed by Tribune Content Agency, LLC.

See Four Seasons' upcoming ultra-luxury cruise with a $350,000-a-week suite bigger than most homes

• Four Seasons says it will begin sailing an  ultra-luxury yacht cruise in January 2026.
• The 222-guest vessel would have 95 spacious suites and 11 dining options — but food wouldn't be free.
• The largest suite would have four floors and bedrooms, a spa, and a price of $350,000 per sailing.

Four Seasons plans to expand its high-end hotels and resorts portfolio with a luxury 222-guest cruise ship.

The company says the 95-suite vessel will debut in January 2026 and cost a minimum of $20,000 per weeklong sailing.

For that price, the luxury hospitality giant says travelers would enjoy a one-to-one guest-to-staff ratio and massive suites spanning as many as four floors. If all goes as planned, the 679-foot-long Four Seasons I could become one of the most expensive and opulent options in the cruise industry.

The ultra-plush 14-deck Four Seasons I is scheduled for 19 voyages in 2026 to more than 130 Caribbean and Mediterranean ports.

Reservations opened two weeks ago. Those interested can register to join a waitlist or book through a travel agent.

So far, "sales have been very encouraging, and the demand is exciting to see," Thatcher Brown, chief commercial officer and head of joint operations for Marc-Henry Cruise Holdings, told Business Insider in a statement. The company is a joint owner and operator of Four Seasons Yachts.

Renderings make the Four Seasons I look as opulent as the brand's land-based properties.

Four Seasons says its vessel will have 95 suites ranging from 537 to 9,975 square feet, some with three bedrooms.

The smallest suite starts at $19,700 for a five-night roundtrip voyage to Athens, Greece.

No windowless interior cabins here: Like other ultra-luxe cruises, the suites would all have terraces and floor-to-ceiling windows.

Customers could expect upscale amenities like a walk-in closet, down-filled duvets and pillows, and marble dual vanity bathrooms, per Four Seasons.

The most premium suites would also feature additional accommodations for "personal assistants," such as au pairs or security personnel.

Some options, like the 7,952-square-foot Loft Suite, could be adjoined with seven other cabins to accommodate up to 20 people.

Without connecting cabins, the Loft Suite would already have three bedrooms and bathrooms, a powder room, and a sauna.

Others, like the largest Funnel Suite, would have its own spa and kitchen.

Four Seasons says the 9,975-square-foot mansion, partially perched in the ship's glass-lined funnel , will span four floors, four bathrooms, three bedrooms, and three powder rooms.

Not to mention the private elevator, pool, and $350,000-a-voyage price tag.

Accommodations of this price and size are generally unheard of in the cruise industry.

Luxury operator Silversea says the largest suite on its upcoming 728-guest Silver Ray will be 1,324 square feet. Competitor Regent Seven Seas' new Seven Seas Grandeur debuted in 2023 with a more expansive six-guest 4,443-square-foot option.

Both suites' sizes and prices — Regent's starts at $42,000 per person for a total of $252,000 at maximum occupancy — would be stunted by Four Seasons' promise of a 9,975-square-foot, $350,000 floating mansion.

But cabins with six-digit prices aren't unheard of.

While not a luxury cruise line, Royal Caribbean's popular three-floor townhouse on the new Icon of the Seas is being booked at an average of $100,000 a week — although it's about four times smaller than Four Seasons' largest.

Royal Caribbean and other mass-market cruise lines are beloved, in part, for their unlimited complimentary food options.

Regent Seven Seas' all-inclusive fare also covers caviar, foie gras, and Champagne.

But don't expect any of these to be free on the Four Seasons I.

Breakfast would be complimentary. Lunch, dinner, and booze would not.

The vessel's 11 restaurants and lounges would be priced similarly to Four Seasons' on-land properties. (A dinner entrée at its resort on the Caribbean island of Nevis — also one of the ship's destinations — ranges from $34 to $163.)

The pricing structure may sound odd to most cruise traditionalists. (Hey, at least WiFi would be "free.")

But some of the ship's amenities could look familiar: Like most cruise liners, the Four Seasons I would have a pool, spa, and clubs for children and teens.

The company also promises a lounge and marina that will open onto the water, giving guests direct access to activities like snorkeling or windsurfing.

Four Seasons Yachts plans to take delivery of its $399 million vessel, now being built by famed Italian shipbuilder Fincantieri, in late 2025.

A second Fincantieri-built ship would join the hospitality company's fleet the following year. The next vessel would cost more than 400 million euros, about $429.2 million, Four Seasons says.

This isn’t Four Seasons' first foray into itinerary-based vacations.

The company has also found "tremendous success" in its private jet-based "cruises," Alejandro Reynal, the president and CEO of Four Seasons, told BI in a statement.

Its 2024 vacation-by-air itineraries started at $135,000 for a 16-day Asia tour. Demand has been growing, he said, "signaling that luxury travelers are looking for immersive, exclusive, end-to-end travel journeys that allow them to explore the world with their favorite brands."

But its new ultra-luxe cruise arm would be entering an increasingly crowded luxury market, soon to be dominated by like-minded hospitality giants.

High-end Aman Resorts and Orient Express plan to launch their own luxury cruises in 2027 and 2026, respectively.

Staying ahead of the competition, Ritz-Carlton debuted its first 149-suite Evrima yacht cruise in 2021, with a second 224-cabin ship scheduled to begin sailing later this year. Its least expensive itinerary is currently $5,100 per person for a six-night voyage from Barbados to Puerto Rico in early 2025.

Interested in a hotelier-owned vacation at sea but don't want to pay the luxury price tag? Margaritaville's cruise is an affordable $75 for two nights.

• Main content

case study social media communication

20 Best Social Media Marketing Case Study Examples

How would you like to read the best social media marketing case studies ever published?

More importantly, how would you like to copy the best practices in social media marketing that are based on real-world examples and not just theory?

Below, you’ll find a list of the top 20 social media case study examples along with the results and key findings. By studying these social media marketing studies and applying the lessons learned on your own accounts, you can hopefully achieve similar results.

Table of Contents

Social Media Case Study Examples

793,500+ impressions for semrush on twitter  – walker sands social media case study.

The case study shows how Walker Sands implemented a premium Twitter microcontent program for Semrush, a global leader in digital marketing software. Semrush needed a strategic social media marketing partner to help distinguish its brand from competitors, drive a higher engagement rate among its target audience, and build brand loyalty. In this case study, you’ll find out how the social strategy focused on three things: using humor, embedding the brand in trending conversations, and focusing on the audience’s interests over marketing messages. The result was an increase of more than 793,500 impressions, 34,800 engagements, and a 4.4% average engagement rate.

Viral Oreo Super Bowl Tweet  – Social Media Case Study

This is a popular case study to learn valuable insights for B2C marketing. During Super Bowl XLVII, the lights went out in the football stadium and the Oreo brand went viral with a single tweet that said “Power out? No problem. You can still dunk in the dark.” Read the historical account of that famous social media marketing moment from the people who lived through it so you can gather ideas on how to be better prepared for future social media campaigns that you can take advantage of in real-time.

Facebook Posting Strategy That Lead to 3X Reach & Engagement  – Buffer Social Media Case Study

In this social media case study example, you’ll find out how Buffer cut its Facebook posting frequency by 50% but increased the average weekly reach and engagement by 3X. Hint: The strategy had to do with creating fewer, better-quality posts, that were aimed at gaining higher engagement.

Achieving a 9 Million Audience by Automating Pinterest SEO  – Social Media Case Study

This is a good social media marketing case study for marketers who use Pinterest. Discover how Chillital went from 0 to 9 million engaged audience members and 268 million impressions. You’ll learn about the step-by-step research process of finding where your audience lives and breathes content, get a detailed analysis of how the author used Pinterest to generate brand awareness, and learn about using community-driven content promotion to scale social media results.

5X Increase In App Installs from TikTok  – Bumble Social Media Case Study

With the use of TikTok on the rise, social media case studies are now being shared about how to get the most value out of marketing on this platform. This one, in particular, is good to read because it explains how Bumble, a dating app, used TikTok more effectively by following the mantra, “Don’t Make Ads, Make TikToks”. This case study in social media marketing resulted in a 5X increase in app installs and a 64% decrease in cost-per-registration.

330% Increase In Reach for the Make a Wish Foundation – Disney Social Media Case Study

Check out this case study to find out how the Make-A-Wish Foundation increased its social media reach, audience, and engagement by partnering with Disney in a Share Your Ears campaign. The strategy was simple: ask people to take a photo of themselves wearing Mickey Mouse ears, post it on social media with the hashtag #ShareYouEars, and a $5 donation would be made to Make-A-Wish. The results were unbelievable with over 1.7 million posted photos and 420 million social media impressions. This led to a 15% audience increase on Facebook and a 13% audience increase on Instagram with a total increase of 330% in social media reach and a 554% increase in engagement during the campaign.

How 3 Schools Used Social Media Advertising to Increase Website Traffic & Applications – Social Media Case Study

This example includes three of the best social media case studies from Finalsite, a marketing agency for educational institutions. It shows the power of social media advertising to increase website traffic and enrollment. One case study, in particular, shows how a limited budget of $350 per month increased website sessions by 515%, more than 2,200 clicks on the apply button for a study abroad application, 2,419 views on the request information page, and 575 views on the application process page.

Client Case Studies – LYFE Marketing Social Media Case Study

LYFE Marketing is a social media management company that helps clients gain new customers, generate sales, and increase brand exposure online. This page includes several of its top social media marketing case studies along with the approach and key results from each campaign. It’s packed with screenshots of the social media posts and engagement metrics so you can understand how each strategy worked for success, and get inspiration for your own campaigns.

3X Leads for a Local Business – Vertex Marketing Social Media Case Study

This is a good case study about finding the right balance between organic reach with social media posts and paid reach with social media marketing ads. You’ll find out how Vertex Marketing helped a local kitchen and bath remodeling business increase the number of leads by 3X. As for the return on investment (ROI) for this campaign, each lead for the client was worth about $10,000. The result was 6,628 audience reach, $12.43 average cost per conversion, and 18 conversions.

235% Increase In Conversions with Facebook Ads Funnel – Marketing 360 Social Media Case Study

This is one of Marketing 360’s case study examples that demonstrates the effectiveness of a Facebook ads sales funnel for B2B marketing. An ads funnel is a series of social media advertisements that target a specific audience at each stage of the buyer’s journey. By mapping out the buyer’s journey and creating a social media marketing ad campaign for each stage, you can guide new leads through the sales funnel and turn them into paying customers. This case study resulted in a 235% increase in conversions for a truck lift manufacturer.

15% Increase In Social Media Followers In 6 Months – Hootsuite Social Media Case Study

This is one of the best social media marketing case studies available online for businesses in the hospitality industry. Find out how Meliá Hotels International incorporated social media directly into its business model, both as a channel for client communication and as a platform to listen and learn about client needs and preferences. As a result, Meliá Hotel’s social media following grew from 5 million to 6 million in six months; an increase of more than 15%.

The Impact of Social Signals On SEO – Fat Stacks Social Media Case Study

This is a good case study for understanding the effect social media can have on SEO. By building links for a web page on social media channels like Facebook, Twitter, Pinterest, LinkedIn, etc, the rankings for long tail keywords improved in Google’s search engine.

96 Link Clicks for a Vacation Rental – Maria Peagler Social Media Case Study

As the title of this social media case study example suggests, you’ll learn how Maria Peagler helped a vacation rental get 96 clicks out of 3,274 audience reach on a single Facebook ad; about a 2.9% click-through rate (CTR). What’s most important about this B2C example is those clicks were of the highest quality the client could receive because Maria dug into the analytics to find out the best time during the day to post the ad and the perfect age groups to target while also using specific language to only drive clicks that would more likely convert.

Vienna Tourist Board Uses an Instagram Wall to Attract Tourists – Walls.io Social Media Case Study

Inside this case study, you’ll find out how the City of Vienna uses a simple social media content aggregator to display its Instagram feed on the website. This basic marketing strategy harnesses the power of user-generated content to gain more followers and keep in touch with previous visitors to increase brand awareness and repeat visits.

Complete Instagram Marketing Strategy for Sixthreezero – Vulpine Interactive Social Media Case Study

This is an in-depth case study on social media marketing with Instagram. You’ll discover how Vulpine Interactive was able to turn an existing, unmanaged account into a strong company asset for Sixthreezero, a bicycling company that uses ecommerce to drive sales. There was a lot of strategy and planning that went into growing the account by 39%, increasing website traffic from Instagram by over 300%, and achieving 77,659 total engagements. Inside, you’ll get the complete social strategy, tactics, key performance indicators (KPIs), and results

Twitter Marketing Success Stories – Social Media Case Study

If you’re looking for social media case study examples for Twitter using both organic and paid ads, then this page has everything you need. It includes Twitter’s top marketing success stories for you to get new ideas for your own B2C and B2B marketing campaigns.

How 3 Big Brands Use Pinterest for Marketing – SmartInsights Social Media Case Study

This is a case study page by SmartInsights with an overview of how 3 big brands use Pinterest for marketing. Although it’s a quick read, you can learn some valuable tactics that Nordstrom, Sephora, and Petplan are using to market their brands on this social media platform.

25+ TikTok Social Campaign Results – Chatdesk Social Media Case Study

If you’re looking for the best social media case studies for TikTok, then this list by Chatdesk is an excellent resource. It includes more than 25 examples from big brands like Starbucks, Redbull, Spikeball, Crocs, Guess Jeans, and Gym Shark. Give it a read to find out exactly how these brands use TikTok effectively to scale their businesses.

Reddit for Business: Meet Your Maker – Social Media Case Study

Want to learn how to use Reddit to market your business online? This new social media marketing case study page by Reddit called “Meet Your Maker” showcases the people behind some of the most innovative and creative brand activations on our platform. Examples include campaigns by Adobe, Capcom, and noosa Yoghurt.

How Boston University Uses Snapchat to Engage with Students – Social Media Case Study

With more than 75% of college students using Snapchat on a daily basis, it became clear that Boston University had to make this platform a primary marketing channel. This social media case study outlines all of the top strategies Boston University uses to connect with prospective and current students.

Now, if you’re looking for more digital marketing ideas, then make sure to check out these other related guides:  SEO case studies with data on improving organic search engine optimization, PPC case studies  for paid search examples, email marketing case studies , affiliate marketing case studies , content marketing case studies , and general digital marketing case studies .

What Is a Social Media Case Study?

A social media case study is an in-depth study of social media marketing in a real-world context. It can focus on one social media tactic or a group of social media strategies to find out what works in social media marketing to promote a product or service.

Are Case Studies Good for Social Media Marketing?

Case studies are good for social media because you can learn about how to do social media marketing in an effective way. Instead of just studying the theory of social media, you can learn from real examples that applied social media marketing methods to achieve success.

Summary for Social Media Marketing Case Studies

I hope you enjoyed this list of the best social media marketing case study examples that are based on real-world results and not just theory.

As you discovered, the social media case studies above demonstrated many different ways to perform well on social platforms. By studying the key findings from these case study examples, and applying the methods learned to your own accounts, you can hopefully achieve the same positive outcome. New social media case studies are being published every month and I’ll continue to update this list as they become available. So keep checking back to read the current sources of information on social media.

Top 3 Stellar Social Media Case Studies to Inspire You

In this blog you will explore 3 captivating social media case studies and their tips for success. Benefit from their strategies, and mistakes to assure success of your next campaign.

Social media is every marketer’s safe haven for branding and marketing.

And why not?

More than 50% of the population is active on social media, and more are signing up with every passing second.

In a recent poll by Hubspot, 79% of the respondents have made a purchase after seeing a paid advertisement on social media .

This isn’t just a happenstance.

It’s the constant efforts that these brands put behind their dynamic presence on social media, that counts.

But how do they captivate their customers’ attention for this long despite the budding competitors?

Well, that’s something that we’ll reveal in this blog.

We shall assess 3 different social media case studies. All of them are best in their niches. Their game is simple yet effective.

How effective? Let’s take a look.

Social Media Case Study 1: Starbucks

Starbucks and social media are a match made in heaven. Being one of the sensational brands online, they are stirring the social media world with their strong presence.

They brew the right content to elevate the experiences of their coffee lovers. But how do they nail marketing with perfection every single time? Let’s find out.

Starbucks in Numbers

Starbucks mastered the advertising transition from offline fame to online undertaking. They use each social media with a varied goal to target pitch-perfect reach. Drawing in more customers than ever before, they strike the right balance in content across multiple platforms.

• Key Takeaways

Though not every company has a Starbucks budget to promote and spend lavishly on social media marketing, here are some quick takeaways that will undoubtedly help.

1. Chasing Trends

Be it any event, brands must take the advantage to showcase their viewpoints and opinions. Successful brands like Starbucks jump into the bandwagon and leave no stone unturned to make their voice count in the trending list.

Here’s one such social media campaign example from Starbucks.

Starbucks is a firm believer in LGBTQ+ rights. When the pride wave surged, Starbucks came forward and reinstated its belief through the #ExtraShotOfPride campaign.

Starbucks joined hands with the Born This Way Foundation to raise $250K to support the LGBTQ+ community. Throughout the social media campaign, they shared quotes and stories of various Starbucks employees cherishing the pride spirit.

2. Less is More

Social media is not about quantity but quality. Starbucks follows the “less is more” principle to maintain the quality standards, even in the caption. Spamming followers’ feeds with constant posting is a big no-no. Starbucks shares 5-6 posts per week on Instagram and 3-4 weekly posts on Facebook .

Creative and crisp! That’s what defines a Starbucks caption. This post with 111+k likes is no exception. Nothing is better than a minimalist post with a strong caption.

3. User Generated Content is the King

Ditch the worry of creating content every day when you can make use of user generated content. Starbucks makes sure to retweet or post its loyal customers’ content. User generated content postings starkly improve brand credibility.

Look at this Facebook post made out of customers’ tweets. The new Oatmilk drink got the appreciation shower by some, and Starbucks couldn’t resist but share it with others. It saved them efforts on content brainstorming, plus they got free PR.

4. Building Rapport

Building rapport with the audience is an unsaid rule to brand fame. Social media has now taken the onus of dispensing quality service by aiding brands in prompting faster replies .

Starbucks is always on its toe to respond to customers actively solving concerns, expressing gratitude, or reposting. That kind of proactive service definitely deserves love and adoration.

5. Loads of campaigns

Starbucks is known for its innovative social media campaigns. Be it a new product launch or any festivity around the corner, Starbucks always turns up with a rewarding campaign.

In this social media campaign example, Starbucks introduced #RedCupContest with prizes worth $4500 during Christmas of 2016. A new entry came every 14 seconds.

The grand total of entries was a whopping 40,000 in just two days. Indeed Starbucks knows how to get the most out of the festive fever.

6. Content mix

Last but not least, the content mix of Starbucks is inspiring. They create tailored content for every platform.

The official youtube channel of Starbucks comprises content in varied hues. From recipes to even series, Starbucks is the ultimate pioneer of experimenting.

Even on Instagram, they use all the features like Guides, Reels, and IGTV without affecting their eye-popping feed. Starbucks also follows the design consistency for its aesthetic content mix.

Starbucks has proved time and again to be a customer-centric brand with their unrelenting efforts.

Social Media Case Study 2: Ogilvy & Mather

Ogilvy & Mather needs no introduction. Founded by David Ogilvy, the ‘Father of Advertising’ in 1948, the agency continues the legacy of revolutionizing marketing long before the advent of social media.

The iconic agency helps several Fortune 500 companies and more make a massive impact on their audiences worldwide.

Ogilvy & Mather knows its game too well and never fails to astonish. Not just high-profile clients, Ogilvy nails its marketing with perfection every single time.

Keep on reading.

Ogilvy & Mather in Numbers

They use social media to target pitch-perfect reach. Drawing in more hype than ever before, they know how to strike the right balance and bring out emotions with their heart-warming campaigns.

Not every company has David Ogilvy’s legacy or even affluent clients to boast of, but here are some quick takeaways that will undoubtedly help you become a pro marketer.

1. Integrating Values

Ogilvy stands apart from the crowd, creating trends. They leave no stone unturned to communicate values.

Proud Whopper is one such social media campaign by Ogilvy that was an instant hit on the internet. People were offered whoppers in rainbow-colored wrappers, with a note that said, “Everyone’s the same on the inside.” This was to reinstate the importance of LGTQ+ rights.

The campaign got 1.1 billion impressions, $21 million of earned media, 450,000 blog mentions, 7 million views, and became the #1 trending topic on Facebook and Twitter.

Ogilvy made a remarkable #Tbt video to honor this momentous event showcasing their supremacy in creating impactful campaigns.

2. Quality over Quantity

Ogilvy believes in the “ Quality supremacy ” to maintain their high standards, even in post captions.

Arbitrary posting isn’t a part of their agenda. They share 5-7 posts on Instagram and Facebook weekly.

Direct and very precise. That’s what defines an Ogilvy caption. This post is no exception. They have exhibited the success of their client work by describing the motive behind the campaign and sharing the ad they created for raising awareness.

3. Adding Credibility

Won awards? It’s time to boast! Because that’s the most authentic way of establishing trust among your clients. It bears proof of your excellence.

Look at this pinned Twitter post. Ogilvy won the Global Network of the Year by the very prestigious London International Awards. It also earned Regional Network of the year for Europe, the Middle East, Asia, and Europe.

What better than this to give its audience an idea about Ogilvy’s roaring success and undoubted potential?

4. Being Innovative

Building rapport with the audience is an unsaid rule to brand fame. And that’s why you need to tell stories. Social media has become an indispensable medium to spread your stories far and wide.

Ogilvy shares its historical tale of existence and how it has adapted to the challenges of the changing world. The team extensively talks about their adaptation to the latest trends to stay on top always.

5. Brainstorming Uniqueness

Being unique is what propels you on social media. People are always looking for brands that do something different from the herd. So your task each day is undeniably brainstorming unique content.

KFC wanted more of its customers to use its app. Well, Ogilvy and KFC decided to hide a secret menu in the app, which was a mass invitation for the download without being salesy at all. Results? Downloads up by 111% at launch!

6. Inspire Your Peeps

Inspiration is everywhere. But how do you channelize and mold it as per your brand guidelines? The renowned brands move their audience, filling them with a sense of realization. Who doesn’t seek validation? We all need quotes and inspiration to live by.

Ogilvy has dedicated its entire Pinterest profile to inspiration. The profile has numerous insightful infographics that encourage you to pursue marketing when your spirits run low. And that’s how it brings out the very essence of being the marketing leader: by inspiring its followers.

Got some good ideas for your branding? We have created templates and tools to help you execute them hassle-free. Tread on further and download the Trending Hashtag Kit for 2024 to get into action.

Social Media Case Study 3: PewDiePie

YouTube king with 111 Million subscribers on PewDiePie Channel, Felix Arvid Ulf Kjellberg, has defied all norms. One of the most prolific content creators of the decade, Felix was on the list of World’s 100 Most Influential People by Time Magazine in 2016.

Needless to say, he is still relevant to this day and has a massive following on social media. Not just for branding, the Swedish YouTuber leveraged social media to give himself a new identity and opened doors to fame and a successful career.

What was the cause of this extraordinary trajectory?

Let’s find out.

PewDiePie in Numbers

PewDiePie likes to keep his social media raw and unfiltered. That’s why subscribers love to have a glimpse of his everyday life and follow him on other social media platforms as well. Here’s a quick snapshot of that.

Felix took the early bird advantage and started creating content when it wasn’t even popular practice. We can’t go back in time, but we can definitely learn a lot from his social media success.

1. Start Now

If you are still skeptical about making the first move, then don’t. Stop waiting and experiment. It’s better late than never.

Social media is in favor of those who start early because then you create surplus content to hold your audience . You quench their thirst for more quality content.

PewDiePie started creating videos in 2011 and live-streamed his gaming sessions with commentaries. It was something new and completely original. Ever since, he has continued to make thousands of videos that entertain his audience.

2. Gather Your Tribe

Being a content creator, PewDiePie knows his act of engaging his audience very well. He strives to build lasting connections and encourages two-way communication. As a result, his followers like to jump onto his exciting challenges.

Felix treasures his gaming community. He frequently asks his followers to take screenshots and turn them into funny memes . He gives them tasks to keep them engaged and amused .

3. Collaboration and Fundraising

Once you reach the stage and gain popularity, people want to see more of you with their favorite personalities. That’s what Felix does.

He collaborates with multiple YouTubers and brands and puts out exclusive content for his followers. He also goes for multiple fundraising campaigns to support vital causes and social wellbeing.

Here’s one such social media campaign example. PewDiePie supported the CRY foundation and raised $239000 in just one day to bring a positive impact for children in India. He thanked all for their contribution and taking active participation towards a noble cause.

4. Keep it Real

Felix likes to keep his content fluff-free. You get to witness raw emotions from an unfiltered life. This instantly appeals to the audience and makes the posts more relatable .

Apart from that, he also uses storytelling techniques to narrate his experiences, adding a very personalized touch to each of the videos.

Here’s a video of Felix where he and Ken from CinnamonToastKen discuss what can be possibly done with a million dollars around the world. The topic is quite intriguing.

More than 3.8M people have watched it and 216K of them liked it as well, proving that you need not always sweat to create complex content. Even the simplest ones can make the cut.

Social media campaigns are winning hearts on every platform. However, their success rates largely depend on your year-round presence. That’s why being consistent really does the trick.

We’re sure, you must have learned a few things from the above mentioned social media case studies .

To excel further at your social media marketing, use our FREE Trending Hashtag Kit and fill your calendar with everyday content ideas.

On downloading, you get 3000+ hashtags based on each day’s theme or occasion. You also get editable design templates for a hassle-free social media posting.

What are you waiting for? Download now.

Frequently Asked Questions

🌟 How do I start a social media campaign idea?

Here’s how you can start a social media campaign:

• Finalize your campaign goals
• Brainstorm personas
• Pick a social media channel
• Research your competitors and audience
• Finalize an idea that’s in trend
• Promote the campaign
• Start the campaign
• Track the performance

🌟 What are the different types of social media campaigns?

Different types of social media campaigns are:

• Influencer Campaigns
• Hashtag Challenges

🌟 Why is social media campaign important?

Social media campaigns have various benefits:

• Boost traffic
• Better Conversions
• Cost-effective Marketing
• Lead Generation
• PR & Branding
• Loyal Followers

🌟 What are some of the best social media campaign tools?

Some of the best social media campaign tools are:

• SocialPilot

🌟 What are the top social media sites?

The top social media sites are:

About the Author

Sparsh Sadhu

Related Posts

Manage social media effortlessly.

• Trial Begins Immediately
• No CC Required
• Change Plans Anytime
• Cancel Anytime

Start Your 14-Day Free Trial

• © 2024 SocialPilot Technologies Inc. All Rights Reserved.
• Privacy Policy & GDPR
• Terms of Service
• Follow us :

OST – B2B Social Media Agency

A Leading Global B2B Social Media Agency

• Meet our Team
• Join our Team
• Corporate Social Responsibility

B2B Influencer Marketing

• Campaigns & Content

Social Strategy

Paid Social Advertising

• Global B2B Social Media

Community Management

Creative Studio

Social Executive Communications

• Event Activation
• B2B Lead Generation

5 outstanding social media marketing case studies

Do you read social media marketing case studies for inspiration? It’s always a good idea to benchmark against your competitors or pinch ideas from them, but it’s also worth looking at success stories from the biggest brands out there. You might not have their budget, but you can always gain inspiration from their campaigns.

Here are five of the best brands on social and what I think you can learn from them:

1.Mercedes Benz – Repeated, successful social media marketing campaigns

Mercedes Benz seem to win every time with their social media campaigns.  The one that stands out to me was back in 2013 when they created what I still believe to be one of the best Instagram marketing campaigns to date. Mercedes wanted to reach out to the younger audience so they hired five top Instagram photographers to each take the wheel of a new Mercedes CLA. Whoever got the most likes got to keep the car – so they all really worked at it!

By the end of the campaign, Mercedes has received:

• 87,000,000 organic Instagram impressions
• 2,000,000 Instagram likes
• 150 new marketing assets (stunning photos)

What lessons can you learn from this? Could you put your followers up for a challenge and make it into a competition or campaign?

• Can you do a competition that gets people trying out your product first?
• Think about your target audience. What is a prize they would value?
• Like Mercedes you could recruit bloggers/influencers via social media and get them blogging about your service or product. Whoever receives the most engagement wins .

2. Dove – Connecting with their target audience

Is it just me or do all the Dove marketing campaigns make you cry? If you’ve seen their Real Beauty sketches campaign, you’ll know what I’m talking about. Dove’s goal is to make women feel good about themselves. They know their target market and create content that tells a story that women can relate to.

Today I am… pic.twitter.com/VoAf2wRdwa — Dove UK & Ireland (@DoveUK) February 19, 2016

Dove did some research and found that 80 percent of women came across negative chatter on social media. Dove’s goal was to change that and make social media a more positive experience. As a result, Dove teamed up with Twitter and built a tool to launch the #SpeakBeautiful Effect, that breaks down which body- related words people use the most and when negative chatter appears during the day.

According to Dove, women were inspired by their message.

• #SpeakBeautiful was used more than 168,000 times
• Drove 800 million social media impressions of the campaign

Dove know their audience. Knowing your audience is the only way you will engage with them. The best way for this is creating personas. Knowing what life stage they are in, if they’re employed, what their interests are etc. will certainly help you when creating content. Then think about linking your audience to your brand values in order to create something just as successful as Dove’s campaign.

3. Nutella – Incredible content that makes you salivate

Each post makes you want to eat Nutella. There are a lot of people (including me) who take photos of their food before they eat it. Nutella does the same and it works. Nutella isn’t afraid to be fun and creative with different ingredients. Nutella is just a chocolate spread yet they manage to have fun with it. Do you, or could you, have a bit more fun with your brand?

Here are some ideas for having fun with your brand:

• Are you on different social media channels? If you’re B2B you might not think that Instagram is for you, but it can be a great way to demonstrate your brand values by telling a story. Fedex is a great example of this, showing images of their trucks always on the move. This tells a story that they are always delivering and that is the key message we take away.
• Key influencers/bloggers can be a great way to  different types of content and to see how they have fun with your brand (if this is new to you, read our post on the rise of the social media influencer ).
• Instead of posting behind-the-scenes photos at your head office, can you encourage your followers to share their experiences with your brand? Maybe host an event or go out and meet them.

Take your #breakfast bread pudding to the next level with #Nutella ! 😉 pic.twitter.com/k0ko5Nm9iX — Nutella (@NutellaGlobal) May 5, 2016

4. Oreo – Smart content planning and timely delivery

Oreo is another brand that is known for their creative social media marketing. They must have a big design team to produce their content, but it works! They are consistent with their branding and manage to catch onto real time events. We all remember when the lights went out at the Super Bowl and during the half hour blackout Oreo tweeted out:

Power out? No problem. pic.twitter.com/dnQ7pOgC — OREO Cookie (@Oreo) February 4, 2013

This was retweeted over 15,000 times.  Are you thinking outside the box about your brand? Plan ahead for events coming up that you might be able to jump on to.

Do you plan your social media content out? If you’re in B2B and don’t currently create content read here for some B2B content marketing tips to help you get started, or check out our B2B marketing strategy tips ebook for 2021.

It’s always a good idea to prepare content ahead of time. If you can schedule content on a monthly basis – perfect, but if not bi-weekly is great. That way you can check what events are coming up and plan content around them. This gives you time for any ad hoc creative to be done, such as jumping on real-time events like the Oreo blackout example above.

5. Airbnb – Stunning imagery and UGC

What might look like a visual travel blog,  Airbnb ’ s content attracts fans with their visually compelling posts. On Instagram, they post user-generated photos from its hosts and guests. The content embraces their new campaign of ‘Don’t just go there, Live there’ which is captured through real photography. Each post receives high engagement, between 3,000 and 14,000 Instagram likes.

This is a great example of thinking slightly outside the box. Airbnb is all about accommodation. They don’t just post images of the inside of people’s homes. Seeing the culture and images of places all over the world comes with the experience of where you stay and that’s what connects with people. Think about your brand: are you just posting about the product/ service itself? Why not tell your followers a story instead?

Thanks for reading. I hope by reading these five social media marketing case studies it has spiked some inspiration! If you need any help with your social media advertising , influencer marketing , or other aspects of your social media strategy, feel free to contact us .

What is the LinkedIn algorithm and why is it important?

Top 11 b2b social media agencies (2024), get in touch.

Fancy an informal chat about your social media? Email us and we’ll get straight back.

We are a multi-award-winning social media agency that provides high-quality social media, content marketing and social advertising services for a global client-base.

Our Services

Campaigns & Content

Global Social Media

Contact Info

Unit 7 Bennell Court West Street Comberton Cambridge CB23 7EN UK

Privacy Policy | Cookie Policy

Case Study: How Hilton uses social listening to win customers

• Brand monitoring
• Social Media Monitoring

In this social listening case study, we explore how Hilton uses social listening to provide a perfect customer experience, make killer marketing campaigns and build relationships.

Hilton Case Study

Social customer support, social marketing insights.

Hilton is one of the most famous hospitality brands in the world. Hilton Worldwide owns twelve portfolio brands that include over 4,100 hotels and over 680,000 rooms in 91 countries. With that many customers scattered around the world, Hilton is challenged with providing the most convenient channels of communication.

In this social media case study, I wanted to explore how Hilton uses social listening. Unsurprisingly, more and more Hilton guests are heading to social media to voice their concerns, require customer support, ask for recommendations, or give a praise to the staff. Hilton had to find a way to follow their customers and decided to build a social listening strategy to always be on alert and respond whenever, wherever to whomever.

By signing up I agree to the Terms of Use and Privacy Policy

On average, Hilton Hotels receives about 1.5 thousand Twitter mentions every day. Most of them are related to special offers promoted by tourist companies, advertising, news, and guests sharing pictures and tagging the location. As you see, most of these mentions do not require an immediate response.

The Positive Sentiment appears to be more common among social media users than Negative when talking about Hilton, which is good news for them!

And the most popular platform of discussion for them is, unsurprisingly, Twitter.

So let’s see if Hilton takes these insights into account when building its social media strategy.

Oftentimes people post about their positive experience in Hilton: they show their cosy room or a beautiful view, they thank the staff for their services publically or simply say how happy they are with their trip. This kind of mentions doesn’t require a response per se, but acknowledging positive experiences of your customers makes a brand seem more humane, genuine, and caring. Moreover, if your customer has some kind of social media following, chances are your response won’t go unnoticed. That’s why it’s a good idea to acknowledge your customers’ positive mentions. And Hilton does it perfectly!

But it’s not all roses and peaches: as with any big brand, there are occasional complaints. And in hospitality, complaints from clients are extremely important. You can deal with a broken toaster later, but if your living space is not in a satisfactory state, it becomes your top priority. That’s why time is extremely important here.

Messages like this one are not just a customer service issue — they can potentially damage the reputation of the brand. That’s why it’s extremely important to respond to them as soon as possible. The disappointed guests need an immediate answer — and if they don’t get one, they will be even harsher with their critique. The average response time for a brand to reply on social media is 10 hours, while the average user will only wait 4 hours.

On average, Hilton Hotels answers 3.3 tweets in one hour, and the average time between a tweet and a response equals 37.3 minutes (after analyzing 872 tweets during one month).

That’s the power of social listening. It enables Hilton’s social media team to react and engage in real time, depending only on manpower. Hilton made a decision to combine their social customer support with call centre and in-app support through Expion tool to make their customer service experience perfect.  

“We took a different approach than a lot of companies. We want to help our guests no matter how they come to us. No matter how they want help — in the app, at the front desk, or on Twitter. We are there where they want us,” Vanessa Sain-Dieguez, ‎Social Business Lead & Strategist for Hilton Worldwide notes.

Hilton’s guest service center is housed within their call center. Their social team monitors all Twitter mentions around the clock and aims to engage with guests within 30 minutes of a tweet being sent.

Hilton monitors all its brands and hotel level Twitter accounts and looks for what is being said and when to engage. Even if a guest tweets about Hilton, but doesn’t identify them by their handle, Hilton will pick up on the tweet and respond. Monitoring untagged mentions is extremely important. For example, here’s a comparison of the number of tagged and untagged mentions.

“We want to be available to the customer wherever they are. It just comes down to customer preference, whether they want to tweet our main account or one of our hotels, or don’t @ us at all — and monitoring it all,” remarks Sain-Dieguez.

From the very first response, Hilton aims to resolve all issues within 12 hours, which is an incredibly robust resolution timeframe given that Hilton’s customer service has to communicate with hotels around the globe.

“We recently had a guest who arrived in her hotel room and tweeted a picture of her closet that was not a standard size. Her dress was pooling on the ground, and she wanted it to remain wrinkle free for her meeting the following day. We saw that tweet come through, and within an hour had her in a new room with a full size closet,” Sain-Dieguez explains.

But it’s not just about one time reaction. Hilton uses social listening across different platforms to gather valuable insights for their overall brand strategy. They ensure that guest experience gets turned into actionable insight. All guest comments become part of their reporting. That feedback is then bubbled up to the brands who use it in their strategic planning.

The feedback Hilton gets from social media not only informs their managing strategy, but also enhances their marketing campaigns. For example, while I was working on this article, Hilton launched a new marketing campaign titled Expect Better which gathered a lot of buzz for the brand. But the mentions of the campaign don’t always include the official hashtag #ExpectBetter or Hilton’s twitter handle. By monitoring words associated with the campaign, for example, such combination as Hilton + Kendrick, their social media marketing team is able to observe and analyze conversations around the campaign and evaluate its success.

Hilton Suggests

Hilton Suggest is one of the favourite subjects for a social listening case study among marketers. Why? Because it's a unique ideas that successfully uses social listening in a creative way.

For Hilton, social listening is not just a helping hand to inform their marketing strategy, it is the core and essence of the social media marketing strategy. Thanks to social listening, they were able to create @HiltonSuggests.

Hilton Suggest campaign goes beyond reacting to someone else’s social posts and takes initiative. The main idea behind the campaign is to aid people without any ulterior motives to make a sale. Many marketing specialists say that brands today find themselves in the age of sincerity and authenticity. Millennials and generation Z who grew up with the Internet are no longer convinced by straightforward in-your-face advertising, they want to engage and build relationships. That’s exactly what Hilton Suggests does. But what is it exactly?

Hilton Suggests is a helpful concierge, available for everyone travelling to or around more than 115 cities worldwide. Launched in 2009, the Hilton Worldwide initiative is a collection of Hilton employees who volunteer their best local advice with the aim of surprising and delighting travelers on Twitter.

The unique service isn’t based on customers tweeting to @HiltonSuggests and asking for recommendations. Instead, the inquiries are found strictly through social listening for anyone who’s planning a trip to one of the participating cities, and not just Hilton guests. Based on thorough research powered by social listening, the team created specific listening rules to find and reach travelers who might never expect to hear from Hilton.

Sabrina Callahan, director of social media planning and integration at Hilton says that after years of social listening, Hilton developed a “travel excitement” layer of keywords in early 2017 based on past tweets and team member feedback. With that research, Hilton compiled “a rather lengthy list of words and phrases that people use while sharing excitement and anticipation for an upcoming trip.”

The unique quality behind Hilton Suggest is that the people writing recommendations are not a specially formed social media team — they are regular Hilton employees (who passed extensive training, of course) who are excited to share their love for the local attractions with others. And that adds to the authenticity of the program - you don’t simply google “top places to see” in Vienna, you get a personal touch and recommendations tailored to your interests.

Don't miss our next analysis. Subscribe to Awario blog to get social data analyses, case studies, and social listening how-tos in your inbox.

By making the first step and reaching out, Hilton is able to promote their brand to people who weren’t aware of it before. Callahan says, “Sometimes travelers will take photos and tag us to say thanks for the great recommendation, and that is a huge win.” Maybe next time a person will remember the hotel that helped them to experience their destination in the best way possible and will choose to stay there.

Hilton proves that social listening can help us to improve our routine activities but also create something new, which would never happen without the power of social media monitoring. What can be learned from this social listening case study?

Don’t ignore your customers. If you see that they are choosing social media as a channel for communication ( and they are ), you should give them the way to reach you.

Let social data help you. Social listening isn’t a one-time deal - the insights you get from social media can affect your company's strategy and marketing decisions.

Use social listening creatively. Remember, that the whole point of social media is engagement, and social listening can give you opportunities to engage. Don’t neglect them.

What about you? What did you learn from this social listening case study? Let’s discuss it in the comments!

Content Marketer at Awario 

When I'm not wasting my time on social media, I'm writing about them. My topics of interest are the effects of social media on our communication and the benefit it brings to marketing specialists. My motto is that you can never stop learning about social media marketing just as there can never be too many puppy gifs in a blog post.

Related posts

• Solutions ▾
• Another Item
• Sub-menu Item 2
• Yet Another Item
• Menu Item 3
• Menu Item 4

5 YouTube Analytics Metrics You Should Know

Filter by category.

• Instagram Strategy (256)
• Reach vs Impressions (255)
• Twitter Analysis (255)
• Youtube Analytics (255)
• featured (255)
• quintly News
• Social Media Studies
• Best Practice
• Research & Trends
• Social Media Marketing
• Social Media KPIs
• Social Media Reporting
• Content Marketing
• Customer Service
• Data Integration
• Facebook Analytics
• Twitter Analytics
• Instagram Analytics
• LinkedIn Analytics
• YouTube Analytics

How to Write a Social Media Case Study: A Handy Template for Agencies

When you’re talking to prospective clients during the sales process, they may want to see proof that you can achieve the results you’re promising them. So why not show them an example of your past achievements?

A social media marketing case study that’s full of persuasive data and client quotes is the perfect way to demonstrate the success customers can expect if they enlist your services.

Though it may take some time to produce, a well-put-together case study is worth the effort. In this article, we’ll explain how to create a social media success story, with some key things to include. And to help you get started, we’ll provide you with an example based on one of our own case studies.

Using quintly, you can automate the whole process of social media data collection , and use the data you’ve collected to create compelling marketing reports and case studies. Learn more about how to collect and analyze your clients’ social media data in a single platform.

What is a social media case study?

A social media case study is an in-depth exploration of one of your biggest client success stories. It describes how you helped them solve their problems and reach their goals.

Often, case studies focus on a specific campaign designed to achieve a certain result. Perhaps your clients wanted to improve ROI on social media by 20%. Or, maybe they were struggling to make an impact on Facebook and looking to improve performance on that channel.

The case study should be based on conversations with your clients and include lots of quotes from them throughout. It should also include evidence and data to back up the claims.

You can publish case studies on your company’s website or blog, and share them with leads as part of your sales funnel.

How to write a social media success story

A customer success story must be relatable, persuasive, and interesting enough to make sure that prospective leads will actually read it. Every marketing case study is different and will follow your client’s unique business and story. While there’s no one-size fits-all approach, there are some elements we think are important to include. If you’re not sure where to begin, here’s a few ideas to get you started.

1. Reach out to your client

First, you need to ask the right clients to participate in your case study. Choose a company that came to you with a specific problem or goal, and with your help has been able to overcome challenges and achieve great results.

Ideally, the featured business should be similar to the ideal clients you are hoping to attract , so that potential clients can relate to their problems and desires.

You’ll need to reach out and make sure they’re happy for you to feature them in the case study, and don’t mind investing some of their time. It may take a while for all the decision-makers to agree and sign off on the project, so allow plenty of time for this process. Once you have their agreement, you can start preparing to interview them.

2. Conduct an interview for your case study

The client interview is one of the most important steps because their feedback will become the backbone of the case study. 

You could send your client over a list of questions and ask them to respond by email. However, it’s better to set up a conversation with one or two representatives from the company , either by phone or video call, so you can have a more natural conversation and get deeper insights.

It’s important that you don’t go into a client interview cold. Being prepared means doing your research so that you won’t waste your or your client’s time.

Before the call, send over your questions so that they can start thinking about their answers. You should also request any assets or information you might need for the case study, such as the company logo and images you’ll want to use.

Ask lots of open-ended questions that elicit detailed responses. Try to cover every angle so you won’t have to go back and forth later for further clarification.

Here are a few example questions:

• Why does social media matter for your brand?
• What were your biggest challenges regarding social media marketing?
• How have our services helped you overcome those challenges?
• What’s changed in your social media and marketing strategy since we began working together?

Check that it’s ok to record the call so you can focus on the conversation and not have to worry about taking notes. A transcription software such as Otter.ai (available with a free plan) can help you record audio and transcribe it.

3. Compile data from social media analytics

Along with customer quotes, backing up your good work with social media data will go a long way. 

When it comes to persuading new clients that you’ve got what it takes to help them overcome their challenges and reach their objectives, there’s nothing more convincing than hard data.

It shows that your past campaigns have objectively performed well, and you’re not just interpreting your results as positive. And, it builds trust with prospective customers because it shows that you’re committed to tracking your own progress and keeping yourself accountable. 

Graphs and screenshots also help to make your case study more engaging. You can use them to break up big chunks of text with visuals.

Select the most eye-catching and impressive metrics to include in your case study. If you are using a social media platform such as quintly, you can take screenshots from your dashboards to illustrate the points you’re talking about.

You can include some data comparing your client’s performance with their competitors. 

For example, the graph below shows that even though Barcelona FC and Real Madrid shared roughly the same number of posts on Facebook in the selected period, the Catalan football club had a higher Interaction Rate than its rival:

You can also contrast the client’s current numbers against past results to show the improvement. 

For example, the following graphs show a month-to-month increase in FC Barcelona’s Interaction Rate on Instagram. 

Retrieving high-quality data and presenting it in an easy-to-understand format is essential for creating an effective case study. And, it can shape the way your case study is going to look, depending on what specific data points you decide to focus on. So make sure you have all the necessary metrics and dashboards set up before you begin writing your content. 

4. Write your case study

When you’ve got your client’s responses to your questions and you’ve picked out some key data points to include, it’s time to focus on the content of your case study.

To write an engaging case study, you must first grab the reader’s attention with a great headline that’s brief and clear. It can also mention the company name and a specific result they achieved.

Your headline could be something like: “Company A achieves X% increase in social media conversions with help from Y campaign”.

As a subheading, summarize the contents of the case study in a single sentence so that even those who don’t read the full article will get an idea of what you achieved.

Format your case study as a story with your customer  as the protagonist. This can help to grab the reader’s attention and take them on a journey with you.

When telling the story, remember to: 

• Describe where they began – the problems they were facing and the goals they wanted to achieve.
• Explain what tactics you used to help them, and why you decided on this strategy.
• Talk about how these tactics began to improve their results and bring them closer to hitting their social media KPIs and increasing ROI.
• Keep the focus on your customer , using their own words to describe the situation.

Style and formatting matter . Your case study should be informative yet easy-to-read. So use conversational language and make sure the tone of voice is in keeping with your brand and appealing to your target customer.

Bullet points, short paragraphs, and images are good to break up the text. Make sure quotes and impressive statistics stand out, and cut down unnecessary words from quotes to keep them on-topic.

Case study example

At quintly, we use case studies to highlight the outstanding results that our customers have achieved. 

For inspiration, you can read our social media case study on Benefit Cosmetics and how they increased their engagement by 50% using our platform.

Let’s go through this case study step by step so you can use it for creating your own.

1. Write a headline and a summary

The headline must attract people’s attention straight away. We did this by mentioning the company name, and a specific result achieved: 50% increase in engagement.

We’ve then summarized the case study in one sentence providing a key takeaway of what our client was able to achieve.

2. Provide background on the company

Who is your client? What do they do, and who is their target customer? Giving some background on your client will help readers relate to them.

Here, you can see that we provide some basic stats relating to the company and what the brand believes in.

3. Highlight key results

Select a few of your most impressive metrics and make them stand out. We’ve chosen three metrics here that clearly demonstrate the success of our campaign.

4. Describe the problem or challenge

What wasn’t working well for your client before they contracted your services?

In our case study, we used quotes from Toto Haba, Senior Vice President of Global Digital at Benefit to highlight the critical need for the company to produce great content and engage its audience through social channels.

We explained the problems they were facing, and how using quintly helped them overcome them.

In your case, it could be that your clients don’t have enough expertise in data tracking to effectively analyze their social media campaigns and create new strategies.

There may be various ways in which you've helped your client get better results, so don’t be afraid to talk about them here, using direct quotes as much as possible.

5. Conclusion

You can close your report by summarizing once again the benefit that your clients has achieved. 

Or, you can use another quote from your client’s team, as we have done in our case study:

Collect and track data for your success stories

Collecting and analyzing data for case studies doesn’t have to be a hassle.

With quintly, you can automate the whole process and access a wealth of high-quality metrics and dashboards. 

Our tailor-made analytics solution for agencies can help you get amazing results for your clients on social media and have everything you need to put together your client testimonials. 

So start automating your social media analytics now!

Related Categories

Vivien magyar, 7 tips for using social media reporting data to tell a story to your client, how to build an engaged audience on tiktok.

5 Ideas to Optimize Your Social Media Analysis

Download the E-book

Join the conversation. Leave us a comment below!

See where you stand on social media..

Get in touch today to track, benchmark and optimize your social media performance with advanced analytics made easy.

Integrations

• Google Data Studio
• Brandwatch Vizia
• Data In Depth
• API & Integrations
• ↳ Social Media API
• ↳ Data Warehouses
• Instagram Stories Analytics
• Snapchat Story Studio Analytics
• TikTok Analytics
• Free Stats Portal
• Knowledge Base
• Ideas Portal
• Transparency
• Digital Marketing
• Apps & Website

Effective Social Media Campaigns: Case Studies

79% of marketers believe that social media is an effective marketing channel. (Source. Sprout Social)

Video content on social media generates 12 times more shares than text and images combined. (Source. SmallBizGenius)

71% of consumers are more likely to make a purchase based on social media referrals. (Source. HubSpot)

Effective social media campaigns hinge on visual content, compelling narratives, and audience targeting.

Influencer marketing and data-driven decisions can significantly impact campaign success.

The world of digital marketing has undergone a profound transformation with the advent of social media platforms. In today’s landscape, social media campaigns have emerged as a driving force behind brand success. They have the potential to connect businesses with a global audience, foster engagement, and drive tangible results. However, the key to harnessing this potential lies in crafting and executing effective social media campaigns. This article serves as a comprehensive guide to understanding the intricacies of such campaigns, using real-world case studies as our compass.

In the following sections, we will delve deep into the strategies and tactics that underpin successful social media campaigns. We’ll explore the power of visual content, the art of crafting engaging narratives, audience targeting and segmentation, the role of paid advertising, influencer collaborations, data-driven decision-making, cross-platform integration, crisis management, and, most importantly, how to measure the success of your campaigns through Key Performance Indicators (KPIs). We firmly believe that the integration of case studies into each section will provide actionable insights, allowing marketers and businesses to not only grasp these concepts but also apply them effectively in their own campaigns.

1. Introduction to Social Media Campaigns

In the ever-evolving landscape of digital marketing, social media has emerged as a pivotal platform for businesses and brands to connect with their target audiences. The term “social media campaign” refers to a structured marketing effort designed to achieve specific goals through various social media channels. This topic serves as the foundational point of our article, providing readers with a comprehensive understanding of the importance and relevance of social media campaigns in today’s business environment.

• 1.1 The Role of Social Media in Modern Marketing

Social media platforms, such as Facebook, Instagram, Twitter, and LinkedIn, have become integral components of marketing strategies for businesses of all sizes. They offer unique opportunities to engage with a global audience, build brand recognition, and drive customer loyalty. By establishing a presence on these platforms, companies can tap into the immense potential of social media marketing.

• 1.2 Importance of Effective Campaigns for Brand Success

The success of a brand often hinges on its ability to effectively utilize social media. The digital era has ushered in a paradigm shift in consumer behavior, with people increasingly turning to social platforms for product information, reviews, and recommendations. Therefore, brands that can craft and execute compelling social media campaigns have a competitive edge in the market. In this article, we delve into case studies to highlight the tangible impact of well-executed campaigns on brand success.

• 1.3 Overview of the Article’s Focus on Case Studies

To illustrate the principles and strategies behind effective social media campaigns, this article relies on real-world examples in the form of case studies. These case studies offer practical insights into how businesses have leveraged social media to achieve their marketing objectives. By examining specific instances of successful campaigns, readers can gain a deeper understanding of the strategies, tactics, and outcomes associated with social media marketing.

• 1.4 The Value of Real-World Examples in Learning

Case studies provide a unique educational experience by offering a bridge between theory and practice. They allow readers to witness the application of marketing concepts in real scenarios, providing valuable lessons that can be adapted to their own marketing efforts. Through the analysis of these case studies, readers can discern patterns, best practices, and pitfalls to avoid when embarking on their social media campaigns.

2. The Power of Visual Content

In today’s digital landscape, the role of visual content in social media campaigns cannot be overstated. Visual elements have the unique ability to capture the audience’s attention, convey messages quickly, and create a lasting impact. In this section, we will delve into the various aspects of visual content and explore how it contributes to the effectiveness of social media campaigns.

•  2.1. Utilizing Eye-Catching Images and Graphics

Visual content often starts with the use of captivating images and graphics. Whether it’s an eye-catching photograph, an intriguing illustration, or an attention-grabbing infographic, the right visuals can immediately pique the interest of your audience. Marketers need to understand the significance of choosing images and graphics that align with their brand and campaign objectives. We will discuss how selecting the right visuals can set the tone for the entire campaign and leave a memorable impression on viewers.

•  2.2. The Impact of Video Content

Videos have become a dominant force in the realm of social media. From short clips to longer-form content, videos offer a dynamic way to engage with audiences. This  explores the effectiveness of video content in social media campaigns. We will discuss the advantages of video marketing , such as its ability to convey complex messages, evoke emotions, and increase user engagement. Case studies will be presented to highlight successful video-centric campaigns that have achieved remarkable results.

• Digital Marketing Services

With a Foundation of 1,900+ Projects, Offered by Over 1500+ Digital Agencies Across Asia, EMB Excels in Digital Marketing. We Design, Redesign, and Sustain Customer-Centric and Enterprise Strategies for Optimal Conversion.

State of Technology 2024

Humanity's Quantum Leap Forward

Explore 'State of Technology 2024' for strategic insights into 7 emerging technologies reshaping 10 critical industries. Dive into sector-wide transformations and global tech dynamics, offering critical analysis for tech leaders and enthusiasts alike, on how to navigate the future's technology landscape.

•  2.3. Infographics as a Storytelling Tool

Infographics are a powerful tool for storytelling on social media. They allow marketers to condense information into visually appealing and easily digestible formats. In this section, we will explore how infographics can be leveraged to convey data, statistics, and narratives effectively. We’ll discuss the design principles behind compelling infographics and provide examples of campaigns that have effectively used infographics to educate and engage their audiences.

•  2.4. User-Generated Content and Its Authenticity

User-generated content (UGC) has gained prominence as a means of building trust and authenticity. UGC involves content created by customers or fans of a brand, and it often showcases real-life experiences and testimonials. We will examine the impact of UGC in social media campaigns, emphasizing how it fosters authenticity and credibility. Case studies will demonstrate how brands have harnessed the power of UGC to build strong relationships with their audience.

• 2.5. Case Studies Showcasing Successful Visual Campaigns

To reinforce the concepts discussed in this section, we will present real-world case studies of social media campaigns that have excelled in utilizing visual content. These case studies will offer concrete examples of how businesses and organizations have leveraged eye-catching images, videos, infographics, and user-generated content to create compelling and effective social media campaigns. By analyzing these success stories, readers will gain insights into the strategies and tactics that drive engagement and deliver results in the world of visual content on social media.

3. Crafting Engaging Content

In the realm of social media campaigns, crafting engaging content is undeniably a cornerstone of success. Your content is the bridge that connects your brand with your audience, and it’s crucial to ensure that this connection is not only established but also strengthened. Here, we delve into the intricacies of creating content that captivates and resonates with your target audience.

•  3.1. Strategies for Creating Compelling Content
• Understanding Your Audience: Crafting engaging content begins with a deep understanding of your target audience. Take the time to research their preferences, interests, and pain points. Tailoring your content to address their specific needs is key to engagement.
• Storytelling Techniques: Storytelling is a powerful tool in the world of content creation. Learn how to weave narratives that not only convey your brand’s message but also evoke emotions and create a memorable impact.
•  3.2. Building Brand Personality Through Content
• Consistency in Branding: Effective content aligns with your brand’s identity. Explore how to maintain consistency in messaging, tone, and visuals across all your social media platforms to reinforce your brand’s personality.
• Showcasing Brand Values: Engaging content often reflects your brand’s values and mission. Discover strategies for infusing your content with your brand’s ethos, creating a deeper connection with your audience.
•  3.3. Interactive Content and Engagement Tactics
• The Power of Interactivity: Interactive content, such as polls, quizzes, and live sessions, can significantly boost engagement. Learn how to incorporate these elements into your social media campaigns to encourage participation.
• Engagement Tactics: Beyond the content itself, engagement tactics play a vital role. Explore techniques like responding promptly to comments, running contests, and encouraging user-generated content to keep your audience actively engaged.
•  3.4. Case Studies Exemplifying Effective Content Strategies

Real-World Examples: To solidify your understanding of crafting engaging content, we’ll delve into case studies from successful social media campaigns. These case studies will showcase how brands effectively applied the strategies mentioned above to achieve remarkable engagement and results.

Crafting engaging content is an ongoing process that requires creativity, a deep understanding of your audience, and adaptability. By following the strategies and principles outlined in this section, you can set the stage for creating content that not only captures your audience’s attention but also keeps them coming back for more, ultimately driving the success of your social media campaigns.

4. Targeting the Right Audience

In the world of social media campaigns, success hinges significantly on understanding and effectively targeting the right audience. Identifying your audience is akin to the foundation of a house; it’s the starting point upon which all your efforts will be built. Here, we delve into the critical aspects of audience targeting, providing you with valuable insights to ensure your social media campaigns hit the mark.

• 4.1 Importance of Understanding Your Audience

Before embarking on any social media campaign, it’s imperative to gain a deep understanding of your audience. This involves comprehensive market research to define demographic details such as age, gender, location, and interests. By knowing your audience inside and out, you can tailor your content and messaging to resonate with them. Case studies in this section will demonstrate how brands successfully researched and understood their target audience, leading to highly effective campaigns.

• 4.2 Segmenting Your Audience for Personalized Messaging

Once you’ve identified your broader audience, the next step is segmenting it into smaller, more specific groups. This segmentation allows you to craft personalized messages that cater to the unique needs and preferences of each group. We’ll explore various segmentation strategies, including psychographic, behavioral, and geographic segmentation. Real-world examples will showcase how brands effectively divided their audience and delivered tailored content for maximum impact.

• 4.3 Data-Driven Targeting Strategies

In today’s data-driven landscape, harnessing the power of analytics is paramount. We’ll discuss how data can inform your targeting strategies, enabling you to make informed decisions. By analyzing user behavior, engagement patterns, and conversion rates, you can refine your targeting to reach the right people at the right time. Case studies will highlight instances where data-driven targeting resulted in remarkable campaign success.

• 4.4 Case Studies Demonstrating Successful Audience Targeting

To solidify the concepts discussed in this section, we’ll present a series of case studies that exemplify the art of audience targeting. These real-world examples will showcase how renowned brands meticulously identified their audiences, segmented them effectively, and leveraged data-driven insights to create impactful social media campaigns. By examining these success stories, you’ll gain actionable insights to apply to your own campaigns, ensuring that you’re reaching the audience most likely to convert and engage with your brand.

5. Leveraging Social Media Advertising

Social media advertising has become an integral component of modern digital marketing strategies. To effectively utilize social media advertising, businesses need to understand the nuances of paid promotion, ad formats, budget allocation, and measuring return on investment (ROI). In this section, we will delve into key aspects of leveraging social media advertising for successful campaigns.

• 5.1 Paid vs. Organic Reach on Social Media

One of the fundamental decisions in social media advertising is whether to rely on organic reach or invest in paid promotion. Organic reach refers to the audience your content naturally reaches without paid promotion, while paid reach involves allocating a budget to boost content visibility. It’s crucial to strike the right balance between these two approaches. Organic reach is limited, and algorithms frequently change, making it challenging to reach a wider audience. Paid reach, on the other hand, offers more control over targeting and exposure but requires a financial investment. Businesses must assess their goals, target audience, and available resources to determine the optimal mix of paid and organic strategies.

• 5.2 Ad Formats and Placements

Social media platforms offer a diverse range of ad formats and placements to cater to different campaign objectives. Understanding these options is essential for crafting effective advertising strategies. For instance, Facebook provides options such as image ads, video ads, carousel ads, and more. Instagram offers sponsored posts and stories. LinkedIn specializes in B2B advertising, while Twitter has promoted tweets. Each platform has its strengths and audience demographics, so selecting the right ad format and placement aligning with campaign goals is critical. Creative and compelling ad content tailored to the chosen format further enhances the campaign’s effectiveness.

• 5.3 Budgeting and ROI Tracking

Allocating a budget for social media advertising is a strategic decision that impacts campaign reach and outcomes. It involves setting aside funds for ad spend, creative production, and campaign management. Establishing a clear budgeting strategy ensures that resources are utilized efficiently. Additionally, tracking ROI is essential to measure the effectiveness of advertising efforts. Tools like Google Analytics and social media platform insights provide data on ad performance, including click-through rates, conversion rates, and cost per acquisition. Regularly monitoring these metrics allows businesses to make data-driven adjustments and optimize their advertising spend.

• 5.4 Case Studies Showcasing Successful Social Media Advertising Campaigns

To illustrate the concepts discussed in this section, we will delve into real-world case studies that exemplify successful social media advertising campaigns. These case studies will provide concrete examples of businesses that effectively leveraged paid promotion, selected the right ad formats, allocated budgets strategically, and achieved measurable ROI. By examining these success stories, readers can gain insights and inspiration for their own social media advertising endeavors.

6. Harnessing the Power of Influencers

In the realm of social media campaigns, influencers have emerged as key players capable of driving brand engagement and expanding reach. This section explores the dynamics of influencer marketing, providing valuable insights into how brands can effectively harness the power of influencers.

• 6.1 Identifying the Right Influencers for Your Brand

To embark on a successful influencer marketing journey, it’s crucial to identify influencers who align with your brand’s values, target audience, and objectives. This involves meticulous research to pinpoint individuals whose content resonates with your niche. The right influencer will not only bring authenticity to your campaigns but also enhance credibility.

• 6.2 Collaboration and Partnership Strategies

Once you’ve identified potential influencers, the next step is to initiate collaborations and partnerships. Successful influencer marketing hinges on building authentic relationships with influencers. Brands must craft compelling proposals, outlining the mutual benefits of the partnership. Effective communication, transparency, and negotiation skills are essential in establishing a fruitful collaboration.

• 6.3 Measuring the Impact of Influencer Campaigns

The effectiveness of influencer campaigns goes beyond mere follower counts. In this section, we delve into the metrics and tools required to measure the true impact of influencer marketing. Brands need to track engagement rates, click-through rates, conversions, and sentiment analysis to gauge the success of campaigns. Measuring ROI and aligning influencer efforts with business goals are vital aspects of this evaluation.

• 6.4 Navigating Potential Pitfalls

Influencer marketing is not without its challenges. Brands need to be prepared to navigate potential pitfalls such as influencer controversies, authenticity concerns, and changes in influencer algorithms. This section provides strategies for mitigating risks and ensuring the longevity of influencer partnerships.

• 6.5 Case Studies of Effective Influencer Marketing

To illustrate the effectiveness of influencer marketing, we present case studies showcasing brands that have leveraged influencers successfully. These real-world examples demonstrate how influencers can amplify brand messages, drive engagement, and contribute to campaign success. Each case study offers unique insights and lessons that can be applied to your influencer marketing efforts.

7. Data-Driven Decision Making

In today’s digital age, data plays a pivotal role in the success of social media campaigns. Marketers and businesses can no longer rely solely on intuition and creativity; they must harness the power of data to make informed decisions that drive results. This section explores the significance of data-driven decision making in social media campaigns and its s.

• 7.1 Importance of Data in Campaign Decisions

Data serves as the foundation upon which effective social media campaigns are built. It provides valuable insights into audience behavior, content performance, and campaign reach. Marketers can use data to identify trends, preferences, and opportunities, allowing them to tailor their strategies for maximum impact.

By analyzing data, businesses can determine which social media platforms are most effective for their target audience, the types of content that resonate best, and the optimal posting times. This information guides campaign decisions, ensuring that resources are allocated wisely and efforts are focused where they matter most.

• 7.2 Key Metrics to Monitor for Success

To make data-driven decisions, it’s crucial to identify and monitor key performance metrics. Metrics vary depending on campaign goals, but common ones include engagement rate, click-through rate (CTR), conversion rate, and return on investment (ROI). Each metric provides unique insights into campaign performance.

For instance, a high engagement rate may indicate that your content is resonating with your audience, while a low conversion rate might signal the need for optimization in your conversion funnel. By tracking these metrics, marketers can assess the effectiveness of their campaigns in real-time and make necessary adjustments to improve outcomes.

• 7.3 Tools for Social Media Analytics

The availability of advanced analytics tools has made data analysis more accessible to businesses of all sizes. Social media platforms themselves offer insights and analytics dashboards, allowing marketers to track metrics within the platform. Additionally, third-party analytics tools provide more in-depth analysis and reporting capabilities.

Tools like Google Analytics, Hootsuite, and Sprout Social enable marketers to measure the impact of their social media efforts comprehensively. These tools offer features such as audience segmentation, content performance tracking, and competitor analysis, empowering businesses to refine their strategies based on data-driven insights.

• 7.4 Case Studies: Highlighting Data-Driven Success

To illustrate the power of data-driven decision making, this section will present case studies of companies that have leveraged data effectively in their social media campaigns. These real-world examples will showcase how businesses used data analysis to refine their targeting, content, and overall strategies, resulting in significant improvements in campaign performance.

By examining these case studies, readers can gain actionable insights into the practical application of data-driven decision making. These success stories will serve as inspiration for businesses looking to maximize the impact of their social media campaigns through data-driven approaches.

8. Cross-Platform Integration

• 8.1 Coordinating Campaigns Across Multiple Platforms

In today’s digital landscape, it’s crucial for businesses to maintain a presence on various social media platforms to reach a diverse audience. Coordinating campaigns across multiple platforms is essential to ensure a consistent brand message and maximize the impact of your social media efforts. This involves strategizing how content and messaging will be adapted to fit the unique characteristics of each platform, whether it’s Facebook, Instagram, Twitter, LinkedIn, or others. Successful coordination ensures that your audience receives a unified and compelling brand experience, regardless of the platform they choose to engage with.

• 8.2 Consistency in Messaging and Branding

Consistency is the cornerstone of effective cross-platform integration. It means that your brand’s messaging, tone, and visual identity should remain cohesive across all social media channels. Consistency not only reinforces your brand’s identity but also fosters trust and recognition among your audience. Achieving this consistency involves creating brand guidelines that dictate how your brand should be represented across different platforms. This includes using the same color schemes, logos, fonts, and voice to maintain a coherent brand presence.

• 8.3 Maximizing Reach Through Integration

One of the primary advantages of cross-platform integration is the ability to maximize your reach. Each social media platform has its unique user base and strengths. By integrating your campaigns, you can leverage these strengths to reach a broader and more diverse audience. For example, you might use Instagram for visually appealing content, Twitter for real-time updates, and LinkedIn for professional networking. Integrating these platforms strategically allows you to tap into the strengths of each while maintaining a consistent brand identity.

• 8.4 Case Studies of Successful Cross-Platform Campaigns

To illustrate the effectiveness of cross-platform integration, let’s look at a few case studies. For instance, a clothing brand may use Instagram and Pinterest for visual inspiration, Facebook for community engagement, and Twitter for real-time promotions. This coordinated approach enables the brand to showcase its products, connect with customers, and drive sales seamlessly. Similarly, a tech company may use LinkedIn for professional outreach, Twitter for customer support, and YouTube for informative tutorials. These examples demonstrate how businesses can strategically integrate their social media efforts to achieve specific goals and engage with their target audience effectively.

Cross-platform integration isn’t just about being present on multiple social media platforms; it’s about orchestrating a harmonious and impactful brand presence across them. By coordinating campaigns, maintaining consistency, and strategically leveraging each platform’s strengths, businesses can maximize their reach and create a more engaging social media experience for their audience. The case studies further emphasize the real-world benefits of this approach, showcasing its potential for businesses of all sizes and industries.

9. Crisis Management on Social Media

• 9.1 Preparing for Potential Social Media Crises

In the world of social media, crises can arise unexpectedly, and it’s essential for brands to be prepared. This preparation involves developing a crisis management plan that outlines potential scenarios, roles and responsibilities, and communication strategies. Identifying the types of crises that can occur, such as negative customer feedback, product recalls, or social media scandals, is the first step. Once potential crises are identified, brands can create detailed response protocols, designate crisis team members, and establish a chain of command. Preparation also involves setting up monitoring tools to detect issues early, allowing for a swift response.

• 9.2 Handling Negative Feedback and PR Disasters

Negative feedback on social media can quickly escalate into a crisis if not handled properly. Brands must have clear guidelines for responding to negative comments, reviews, or mentions. This includes addressing concerns in a timely and empathetic manner, acknowledging mistakes when they occur, and offering solutions to rectify issues. Transparency is key in maintaining trust during crises. In the case of PR disasters, such as product recalls or public relations scandals, brands should have a crisis communication plan that includes messaging, media response, and a designated spokesperson. Effective crisis communication involves providing accurate information, taking responsibility, and outlining steps being taken to resolve the situation.

• 9.3 Case Studies Illustrating Effective Crisis Management

To better understand effective crisis management on social media, it’s valuable to examine real-world case studies. One notable example is how Johnson & Johnson managed the Tylenol crisis in the 1980s. When tampered Tylenol capsules resulted in several deaths, the company immediately recalled all products and engaged in open and transparent communication with the public. This swift and responsible action helped rebuild trust and safeguard the brand’s reputation. Another case study is how Starbucks responded to a racial bias incident in one of its stores. The company publicly apologized, closed stores for a day of anti-bias training, and continued to engage with stakeholders to address the issue. These case studies demonstrate the importance of proactive crisis management strategies.

• 10. Conclusion

In today’s fast-paced digital world, where the social media landscape is ever-evolving, the ability to craft and execute effective campaigns is more crucial than ever. This article has taken you on a journey through the various facets of social media marketing, using real-world case studies as our guiding stars. We’ve explored the impact of visual content, the art of storytelling, audience targeting, advertising strategies, influencer collaborations, data analytics, cross-platform integration, and crisis management. These are the building blocks of a successful social media campaign.

As we conclude this exploration, it’s vital to remember that the world of social media marketing is dynamic and requires adaptability. Strategies that work today may need adjustment tomorrow. However, armed with the knowledge, insights, and examples provided in this article, you are better equipped to navigate this ever-changing landscape. Your campaigns can be more than just posts and hashtags; they can be powerful tools for building brand identity, fostering engagement, and achieving your marketing goals. The path to effective social media campaigns is paved with creativity, data-driven decisions, and the willingness to learn from the successes of others. It’s time to embark on your own journey of social media success.

Connect with us at  EMB .

• Q. What’s the importance of visual content in social media campaigns?

Visual content grabs attention and boosts engagement, making it a key element in successful campaigns.

• Q. How can I measure the success of my social media campaigns?

Define KPIs, set benchmarks, use analytics tools, and analyze data to gauge performance.

• Q. Why are real-world case studies valuable for marketers?

Case studies provide practical insights and examples of effective campaign strategies.

• Q. What role does influencer marketing play in social media campaigns?

Influencers can amplify brand messages and connect with niche audiences authentically.

• Q. How do I handle a social media crisis effectively?

Preparedness, transparency, and swift response are vital in managing social media crises.

How useful was this post?

Click on a star to rate it!

Average rating 3 / 5. Vote count: 2

No votes so far! Be the first to rate this post.

Related Post

Exploring the future of social media platforms in 2024 and beyond, the essentials of outsourcing social media management in 2024, thriving in the creator economy: opportunities and challenges, twitter trends 2024: what marketers need to know to stay ahead, strategies for elevating your facebook marketing game, introducing meta’s video catalog ads (or product level video), table of contents.

Expand My Business is Asia's largest marketplace platform which helps you find various IT Services like Web and App Development, Digital Marketing Services and all others.

• IT Staff Augmentation
• Data & AI
• E-commerce Development

Article Categories

• Technology 544
• Business 292
• Digital Marketing 234
• Social Media Marketing 125
• E-Commerce 117
• Website Development 95

Copyright © 2024 Mantarav Private Limited. All Rights Reserved.

132 Social Media Case Studies – Successes and Failures

Sharing is caring!

That is such a short-sighted and limiting point of view.

Social Media Marketing is not sales – but it can help to sell things. And personally, I have to admit that I have several times bought something, booked an event or took part in something because I saw people (friends and acquaintances OR strangers) talking about it on social media. At the same time, I have never bought anything a salesperson tried to sell me on the phone. So yes, you actually can sell me things on Social Media. And I am not the only person.

Click To Tweet

Before you read on - we have various resources that show you exactly how to use social networks to gain massive traffic and leads. For instance, check out the following:

But limiting Social Media Marketing success or failure to the statement: For sales, you need to pick up the phone is simply b%llshi$t. You can use social media for lead generation to fill your sales funnel – but you can also use Social Media for totally different aspects of business like customer management, brand awareness, reputation management, audience building, website traffic and many other things your business can profit from.

Many people do it. I do it and have done so for other projects in the past. The honest answer to “Social Media is not working” is: It is obviously not working the way you are doing it. Try different tactics, learn, adjust, measure, optimize, try something else, try harder, and never stop at “You cannot sell on Social Media!”

So the answer is, yes you can make money with Social Media, but it is not working the same way for each and every business or situation.

Most of the time, if you do not have success with getting ROI out of your Social Media activities, it is not Social Media, which is not working, it is you who are doing something wrong or have the wrong social media strategy.

Social Media cannot simply be done by following a recipe step by step.

That can only get you so far.

In Social Media often the best approaches are already cold coffee when they become common knowledge, and everyone tries to hop on the train. You need to make assumptions, test your assumption, measure success and adjust your marketing strategy according to your results.

Hey, before you read on - we have in various FREE in-depth guides on similar topics that you can download. For this post, check out:

Social media cannot be learned by the book.

But one thing is certain: To shout out sales messages in Social Media is most likely going to fail to give you any return.

What people want and expect from their Social Media activity is so diverse, and there are many Social Media case studies in multiple situations.

Join our  free Email Course  to learn how to start your social media marketing journey:

All the basics in 4 Days, 4 Emails

Instead of selecting a handful of case studies for this article, I decided to provide you with a list of resources with multiple case studies about how businesses are successfully using social media for their business success.

1.  15 B2B Case Studies for Proving Social Media ROI

Rob Petersen looks at the special situation of using social media platforms to market to businesses instead of consumers. He provides 15 examples ranging from CISCO and Demand Base to LinkedIn and SAP.

2.  50 Social Media Case Studies you Should Bookmark

SimplyZesty looks at a variety of use cases for the different social networks like Facebook, Twitter, Youtube, Pinterest, Instagram and more.

3.  IBM Turns its Sales Staff Social Media Savvy

I love this example as it shows how sales and Social Media Marketing can work hand in hand. Contrary to the above-mentioned comment on our blog, IBM realized that even sales can profit from Social Media with cost-effective leads.

4.  11 Examples of Killer B2B Content Marketing Campaigns Including ROI

Lee Odden of TopRank Marketing focuses more on the Content Marketing side and provides 11 B2B Content Marketing case studies.

5.  B2B Social Media Case Study: How I made $47 million from my B2B blog

This is a personal success story from AT&T’s experience and success with a content strategy.

6.  How ASOS Use Social Media [CASE STUDY]

The story of how the fashion and beauty store ASOS has become Britain’s largest online retailer with the aid of Social Media for ecommerce and online marketing.

7.  5 Outstanding Social Media Campaigns

The examples include the story from a hairdresser who increased sales by 400% without spending a penny. It is not only the big companies who can profit from Social Media.

8.  3 Small Businesses That Found Social Media Success

The examples range from customer service, brand perception to social engagement.

9.  The Best Social Media Campaigns of 2014

These marketing campaigns are more about creating more engagement, generate more fans and increase loyalty amongst audience members for the brand and not so much about direct ROI. Still, they explain how to get it right.

It is not only the social media success stories you can learn from. Sometimes you can learn from other peoples’ failures at least as much as from their successes. Here are some social media case studies on failed social media activities. The failures tend to be on a smaller scale, resulting from bad communication and reactions turning the Social Media conversation in an unwanted direction. It is rare that a company admits to a complete campaign and a ton of money gone down the drain. Still, even from these smaller examples, we all can learn our lessons for our behavior in Social Media:

1.  Social Media Fails: The Worst Case Studies of 2012

The examples are campaign focused and include examples from McDonald’s and Toyota.

2.  19 horrific social media fails from the first half of 2014

These are examples of how you should not communicate in Social Media and showcase some ways you should not copy on how to jump onto trending hashtags and events in Social Media.

3.  5 Big Social Media Fails of 2013 (and What We Learned)

4.  Top 12 Social Media Marketing Mishaps

These are examples of what can happen to you and how a social media Sh$tstorm can brew up. It makes sense to read some of these and talk about possible reactions before any of this kind happens to you. Simply be prepared.

Final Words

I hope you find some useful marketing tips in my little collection of Social Media case studies – or at least, have some fun browsing through these examples. I find them encouraging as they show the variety of cases where Social Media can help your business. And they show how many humans are in Social Media, making it a place where things can go wrong and go well. It is up to you to leverage the full power of social networks and turn the tide.

If you are looking for even more case studies here you go:

Digital Marketing Case Studies

Content Marketing Case Studies

Instagram Marketing Case Studies

Twitter Marketing Case Studies

Forget Failure. Get the simple process to success:

We show you the exact steps we took to grow our first business from 0 to 500k page views per month with social media and how we got 50k visitors per month from social media to this blog after 6 months. We show you the exact steps you need to take to see traffic success.

You get easy-to-follow step-by-step action plans and you will see the first results after a couple of days. Check out “ The Social Traffic Code ” – there is a special offer for you!

“The Social Ms blog and books have shown us great possibilities of growing on Twitter and via online media. In addition, they actually respond to email reactions. Practicing what they preach gives them the credibility edge.” Guy Pardon, Atomikos

Don’t miss out – make a decision for success! 

Susanna Gebauer

• Imprint/Impressum
• Privacy Policy
• Podcast – Marketing in Minutes
• Get a Coaching Call
• Courses and Books

Send us an email

Social media for strategic communications: 4 ways to strengthen your brand narrative

Written by by Ronnie Gomez

Published on  February 23, 2023

Reading time  5 minutes

Over the past few years, corporate communications has undergone quite the makeover. Today’s always-on digital world has drastically increased the work it takes to craft a memorable brand narrative. When it comes to standing out, social media for strategic communications isn’t just helpful—it’s necessary.

This advice isn’t limited to promotional efforts, either. Integrating social into every aspect of your strategy drives more compelling, authentic messaging from the ground up.

Communications and social media are a match made in heaven. Keep reading to learn how social media can take your strategic communications strategy to the next level.

How to use social media for strategic communications

Social is the perfect vehicle for connecting with your most valuable stakeholders. Consumers, investors, employees—they’re all there waiting for you. If you want to capitalize on the opportunity, here are four ways to elevate social’s role in your corporate communications toolkit .

1. Power up public relations efforts

Once upon a time, “marketing” and “public relations” existed in their own respective lanes.

Now, social media has blurred the boundaries between the two, driving even closer collaboration between the functions. It’s no wonder almost three-quarters (73%) of PR professionals don’t think the term “ public relations ” as it’s defined today will describe the work they’re doing in five years.

Forward-thinking strategic communications professionals are partnering with social teams to pressure test media pitches, messaging and more. These efforts support a more cohesive brand experience that spans beyond a single channel.

To explain how communications and social media teams might work together, let’s look at a practical example. Say you’re preparing to write a press release on an upcoming campaign launching in partnership with a high-profile spokesperson.

Before starting your draft, you could use a tool like Sprout Social to run two Social Listening Topics : one to assess your current brand health and another to determine the cultural conversation surrounding your spokesperson.

Your Listening Topics will track and analyze the conversations around relevant topics to understand consumer sentiment. Review dynamic word clouds, related keywords and hashtags, sentiment data and more for information that can guide your draft.

Some key questions to ask while digging could be:

• How are people currently talking about your brand? Has sentiment been trending up or down in recent months? What can you gather about your content or customers from these results? How can you use that information to create an exciting, highly-tailored press release?
• How are people talking about your spokesperson? How is consumer sentiment around them trending? Is there anything that could be cause for concern? What terms and phrases are frequently coming up in these conversations?

Share these findings with your social media team to get more bang for your buck. From there, you can tailor the social arm of the campaign strategy to complement press initiatives for maximum impact.

2. Mitigate employer brand risk

An employer brand is made up of more than just approved messaging grids. It’s a combination of all the macro and micro customer, employee and candidate interactions that happen every single day. When these conversations happen online, they’re out there for everyone to see.

Authentic social conversations can’t be restrained by a multi-step approval process, but that doesn’t mean you need to accept any and all risk. The right toolkit can empower your team to strive for cohesion and accuracy when discussing your company with their extended network.

More than half of engaged social users would post about their company if somebody wrote the content for them. Tapping into this opportunity can elevate your brand message in a way that feels authentic to potential hires, consumers and other stakeholders.

Brands using Employee Advocacy by Sprout Social curate pre-approved employee advocacy content right alongside their brand social media posts. Brands navigating social in highly regulated industries can even require the use of pre-approved messaging on specific posts, so compliance is never left up to chance.

Advocacy content populates in a centralized feed where employees can pick and choose what they’d like to share with their personal networks.

These curated content round-ups benefit both communications teams and their cross-functional colleagues. They keep people up to date on need-to-know announcements and content offerings, empowering colleagues to advance their social presence in a brand-friendly way.

3. Empower your executive team

Delivering on a strong executive brand presence is a unique challenge for strategic communications teams. You want your C-suite to share sharp, incisive thought leadership, but that can often fall to the wayside in favor of running a company.

That said, executive communications is too important to slip through the cracks. According to a recent report from FTI Consulting , 82% of business leaders agree that there is a wider reward for the company if they have an active leader on social media.

Don’t just meet executives in the middle on drafting or brainstorming, meet them at 80% and give them something to react to. Time is an exec’s most valuable resource, so if they’re investing it in comms, you need to maximize the ROI. Hannah Fleishman Director of Executive Communications, HubSpot

Efficient workflows are at the core of executing an executive communications strategy. Members of your C-suite should be able to review content, provide feedback and approve messaging in just a few clicks.

Sprout’s External Approvers workflow supports this process by allowing collaborators who do not have a seat in the platform to review, approve and reject content.

Getting sign-off for social content shouldn't be a workflow headache. Enter external approvals and commenting: https://t.co/AF0c85JWs7 . 🤝 🚦 pic.twitter.com/Kgwj5hi64d — Sprout Social (@SproutSocial) January 18, 2023

This type of teamwork can have a lasting impact on everything from marketing and sales to investor relations . It’s a great way to support your C-suite as they step into their role as a face of the brand.

4. Control the narrative around potential crises

There’s nothing more anxiety-inducing than a potential brand crisis. The first bits of chatter on a defective product or out-of-touch statement can kick off a snowball effect that feels impossible to stop.

That’s where social media comes in. Social plays two significant roles in any successful crisis communication plan . It’s both a proactive monitoring tool and a reactive engagement tool.

Social media is a consumer go-to for voicing concerns when a brand crisis strikes. A social media listening strategy can help your brand stay on top of messages across networks to ensure you don’t miss any red flags.

Sprout helps both communications and social media professionals keep tabs on brand health with a sentiment analysis tool that provides immediate context around the conversations surrounding your brand and industry.

In the event of a crisis, brands can use those insights to inform their response to the situation. Sharing a public apology from the brand account may seem straightforward, but an insensitive response can land your brand in even more hot water.

Hopefully, you’ll only ever need to use social media’s proactive crisis management benefits. Still, it never hurts to be prepared.

Harness the power of social media for strategic communications

A social-first approach to strategic communications has the power to reinvent a brand in the eyes of the people who matter most. Ground your strategy in real-time social insights to ground your strategy in the voice of your ideal customer.

Sprout Social offers a suite of tools designed to help brands strengthen their market position with actionable insights. Sign up for a free trial today and future-proof your brand for tomorrow.

• Corporate Communications
• Marketing Disciplines

How AI is changing communications and PR: Risks and benefits

• All Industries

How to use brand safety tools to protect your brand’s reputation

[Toolkit] Communications Toolkit to Safeguard Your Brand

Crisis communications: What it is and examples brands can learn from

• Now on slide

Build and grow stronger relationships on social

Sprout Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection.

Case Studies in Strategic Communication

An online, peer-reviewed, open access journal.

To cite this article Young, C. L., & Flowers, A. (2012). Fight viral with viral: A case study of Domino’s Pizza’s crisis communication strategies. Case Studies in Strategic Communication, 1 , article 6. Available online: http://cssc.uscannenberg.org/cases/v1/v1art6

Access the PDF version of this article

Fight Viral with Viral: A Case Study of Domino’s Pizza’s Crisis Communication Strategies

Cory L. Young Arhlene Flowers Ithaca College

Domino’s Pizza was embroiled in a viral crisis situation when two rogue employees posted videos of adulterated food on YouTube in April 2009. Tim McIntyre, Vice President of Communications, was part of the internal team that delivered the company’s crisis communication plan through Twitter and YouTube. What makes this story so compelling is the social media aspect of both the crisis itself and the strategy for managing the crisis. Using a case study approach, this paper assesses Domino’s decision to integrate the same medium that sparked the crisis into the strategies to manage the situation, and it questions the efficacy of best practices and principles of crisis management in the age of social media.

Keywords : Domino’s Pizza; crisis communication; social media; YouTube; Twitter; case study; public relations

Overview and Background

The way in which companies communicate with stakeholders during a crisis event is rapidly changing with the 24-hour access provided by the Internet, Facebook, Twitter, and YouTube. Public relations practitioners and other communication executives are struggling to craft messages and maintain control of the flow of messages within this dynamic landscape. As Schiller (2007) explains, in “times of crisis, while corporate communication executives are preparing manicured statements, customers are [simultaneously] blogging, e-mailing and posting photos out of rage and desperation because the very people who should be listening to them aren’t” (p. 16). Bell (2010) asserts that stakeholders become “interpretive communities in organizational crisis contexts,” capable of cultivating an organization’s reputation through information they receive in cyberspace (p. 148). Social media allow stakeholders to control when, where, and how “reputational meanings are born and disseminated” as “an organization’s reputation is built on the stories formed by stakeholders and spread within networks” (Aula, 2011, p. 28, 30). Nowhere is this dynamic between organizations and their publics more apparent than on video sharing sites, such as YouTube, that encourage citizens and bloggers to be the co-producers of messages.

Burgess and Green (2009) explain that YouTube users engage with this medium “as if it is a space specifically designed for them and that should therefore serve their own particular interests” (p. vii). This can have enormous positive or negative impacts for organizations involved in crisis management, including but not limited to the inability of boundary spanners to monitor the vastness of this space; malicious users who might create a crisis; and the leveraging capabilities of this platform to enhance a brand during a crisis. Just as consumers can use this social medium to create a crisis for a company and interpret an organization’s reputation throughout, so too can an organization use this medium to manage a crisis and improve its reputation. Patrick Doyle, President of Domino’s Pizza, would come to understand this dynamic as his brand suffered a devastating blow when two employees uploaded a vulgar video demonstrating their grotesque adulteration of food.

Bob Garfield (2010), a writer for Ad Age Blogs , recounts in an online article how this incident began. On Easter Sunday in April 2009, two Domino’s employees who were bored “working in a North Carolina store figured it would be just hilarious to post a video of themselves, defiling sandwich ingredients” (para. 2). The duo created five videos in total, one of which showed an individual sticking mozzarella cheese up his nose and then blowing the cheese on a sandwich, among other unsanitary and stomach-turning activities. An estimated 1 million people viewed these videos before they were pulled two days later.

During the first 24 hours, Tim McIntyre, Vice President of Corporate Communications, surveyed the situation and determined that the videos were not a hoax. He then began to communicate internally and externally with “relevant audiences at that time [including] our social media people, our head of security, senior management team,” according to Amy Jacques (2009) in an article published in The Public Relations Strategist (para. 4, 7). McIntyre collaborated with the consumer watchdog organization GoodAsYou.org , which first alerted Domino’s of the employee video, to identify the rogue employees as Kristy Hammond and Michael Setzer. By Tuesday, according to McIntyre, the company was responding to customers’ queries on Twitter about whether the company knew about the situation, what the company was doing, and why the company had not issued an official statement (Jacques, 2009). By Wednesday, Patrick Doyle, President of Domino’s Pizza, recorded an apology that was then uploaded onto YouTube.

During this event, bloggers and journalists alike captured this crisis in articles and case studies, offering step-by-step timelines [1] (Jacques, 2009; Peeples & Vaughn, 2010) and criticisms of Domino’s responses (Beaubien, 2009; Esterline, 2009; Gregory, 2009; Vogt, 2009; Weiss, 2009; York, 2009). What follows in this case study is an analysis of Domino’s crisis communication strategies, using a blend of best practices for crisis management from the principles of public relations management crafted by Arthur W. Page and from an academic perspective as the framework for analysis. From a communication perspective, according to Jaques (2008), case studies “are generally a narrative of events which are critically examined in relation to recognized public relations theories and models in order to fully appreciate what happened and to consider alternative strategies and outcomes” (p. 194), and are written to provide practical value to managers and practitioners alike who are struggling to manage and control the flow of messages in the viral/digital landscape (Coombs, 2008; “How Social Media,” 2009; Oneupweb, 2007).

The Arthur W. Page Society is a professional organization for executives in the public relations and communication industries. Named after one of the first public relations executives to work for a Fortune 500 corporation (AT&T), this organization is charged with the goal of “embracing the highest professional standards; advancing the way communications is understood, practiced and taught; and providing a collegial and dynamic learning environment” (“Vision, Mission & Goals,” n.d., para. 2). According to the Society’s website, the following principles are designed to guide public relations practitioners’ actions and behaviors and exemplify Page’s philosophy of public relations management: (1) Tell the truth ; (2) Prove it with action ; (3) Listen to the customer ; (4) Manage for tomorrow ; (5) Conduct public relations as if the whole company depends on it ; (6) Realize a company’s true character is expressed by its people ; and lastly, (7) Remain calm, patient and good-humored (“The Page Principles,” n.d.).

These principles are similar to the 10 best crisis communication practices Seeger (2006) generated, based on the work of communication scholars and expert practitioners:

• Process approaches and policy development ;
• Pre-event planning ;
• Partnership with the public ;
• Listen to the public’s concerns and understand the audience ;
• Honesty, candor, and openness ;
• Collaborate and coordinate with credible sources ;
• Meet the needs of the media and remain accessible ;
• Communicate with compassion, concern and empathy ;
• Accept uncertainty and ambiguity ; and
• Messages of self-efficacy .

Veil, Buehner, and Palenchar (2011) extend Seeger’s best practices, incorporating social media tools by making social media engagement a part of risk and crisis management policies and procedures; incorporating social media when scanning the environment; being a part of rumor management to determine appropriate channels; and using social media to communicate updates in an interpersonal manner (pp. 119-120).

Compiling and synthesizing these practices is not an easy task as “crises and disasters are relatively unique in nature, inherently dynamic, and unpredictable” (Bell, 2010, p. 151). These practices, according the Seeger (2006) “do not constitute a plan, but are the principles or processes that underlie an effective crisis communication plan and effective crisis response” (p. 242). Given the nature of crises, these practices will unfold and evolve differently within each situation.

Taking a situational approach to crisis communication, Coombs (2004) offers the Situational Crisis Communication Theory as an explanation for how organizations select a crisis response strategy. Essentially, a crisis triggers attributions of responsibility to the organization from stakeholders, along three dimensions: 1) whether the crisis has happened before or will likely happen again; 2) whether the event was controllable or uncontrollable by an individual or the organization; and 3) whether the crisis occurs within the organization or external to it. In this case, Domino’s as an organization was not directly responsible for this crisis, as the event occurred internally at the hands of employees, and this type of crisis had never happened before.

Based on stakeholder attributions, an organization will respond communicatively by cycling through a four step process: 1) observe events; 2) interpret information for accuracy and relevance; 3) choose a strategy among alternatives; and 4) implement the solution (Hale, Dulek, & Hale, 2005). Ideally, the strategy chosen will be aligned with the best practices and principles articulated above and will follow the four step process. Did Domino’s follow the best practices outlined by Seeger and the Page principles? What were the brand’s overall actions, decisions, and strategies for managing the crisis? In the case of Domino’s, it was not the consumers’ attributions of responsibility to Domino’s that triggered the strategy. Rather, what triggered Patrick Doyle’s decision to deliver a video apology on YouTube was the medium itself, which begs the questions, How did social media impact or influence the decision making process?, and What crisis communication lessons were learned in the process?

Strategies and Execution

This first Page principle—Tell the truth—begs a series of questions about whose truth needs to be told and about what in particular. In crisis situations, multiple truths or social constructions of the event(s) are vying for attention simultaneously: in general, customers, the company, its employees, and the media. In the case of Domino’s, particular watchdog organizations like GoodAsYou.org and Consumerist.com were also constructing versions of the event. The truth that Tim McIntyre, VP of Communications, wanted to convey was that this incident was “a rogue act of two individuals who thought they were being funny. That they do not represent this brand. That they do not represent the 100,000 people who work every day at Domino’s Pizza all over the world” (Flandez, 2009, para. 6). The truth that Patrick Doyle wanted to articulate was that “We didn’t do this. We’re sorry. And we want to earn your trust back” (Peeples & Vaughn, 2010, p. 3).

However, in wanting to be honest, open and candid (Seeger, 2006) about the situation, Domino’s needed to take responsibility. However, taking responsibility had the potential of exposing the organization to lawsuits and other legal vulnerabilities (Claeys & Cauberghe, 2012), including freedom of speech and copyright claims. In order to mitigate the consequences of being truthful and minimize the damage to the organization’s reputation, the company collaborated and coordinated with credible sources (the watch dog organizations and local authorities) and partnered with the public to observe and interpret the events , so as to not “act too hastily and alert more consumers to the situation it was attempting to contain” (York, 2009, para. 5), and to not “add fuel to the online fire” (Levick, 2009, para. 5). Unfortunately, a consequence of following the principles and best practices was that a 24 hour lag occurred. Because Domino’s hesitated, customers began tweeting about whether the company actually knew what was happening and questioning what it was going to do about the videos. Veil, Buehner, and Palenchar (2011) point to the fact that “The power to communicate remains with the communicating organization and their behaviors and narrative content, not in the technology” (p. 120).

A second challenge in telling the truth in the digital age hinges on additional questions (Roberts, 2010): Where in cyber and virtual spaces does an organization tell the truth and with what social medium or platform? York (2009) brought this to our attention in her online article, asking “why Domino’s has been lambasted for a lack of social media presence. After all . . . the brand is on MySpace, Twitter, YouTube and most visibly on Facebook with nearly 300,000 fans” (para. 18). There is a big difference, however,

between how emerging social media are used for marketing and how they work in a serious crisis situation . . . Companies that fail to integrate their marketing efforts with their online crisis response plans before a crisis hits are letting their antagonists have free reign. (Levick, 2009, para. 2-4)

The first message acknowledging the crisis was uploaded onto the corporate website on the day after the offending videos had been posted, but the message hardly yielded any hits. Domino’s did not reach its most popular audience through this social medium.

According to McIntyre, prior to this event ,

[the crisis team had a social media plan] already in place. We didn’t want to just jump in without a strategy. We wanted to do it right. So the irony for us was that we have a plan and we were going to implement it only a week later, so we ended up having to jump in [during] a crisis, which was the opposite of how we wanted to do it. (quoted in Jacques, 2009, para. 10)

However, after listening to the customers/publics’ tweets , the company was compelled to speed up the implementation of the social media plan. A decision was made to

[change] course and [respond] with a viral video . . . [that] featured all the elements of effective crisis communication. The company president apologized. He thanked the online community for bringing the issue to his attention. He separated the company from wrongdoers and announced their prosecution. And he outlined steps that Domino’s was taking to deal with the issue to make sure it never happens again (Levick, 2009, para. 6).

This strategy and decision to fight the crisis’ viral nature using YouTube was the tipping point that allowed the company “to cull user-generated content from social networking sites and use the platform for distributing information back to users” in order to prove itself with action and to communicate with passion, concern and empathy (Veil et al., 2011, p. 114). Levick (2009), in an online article for Bloomberg Businessweek , stipulated that “Domino’s not only demonstrated concern for its customers, but also an understanding of the critical importance of reaching out to a target audience on its own terms and in its own preferred space” (para. 7). This strategy and decision also suggests that Domino’s has the ability to manage the crisis for tomorrow : “This crisis happened online. It had to be dealt with online. By learning that lesson under fire Domino’s broke new ground and opened a new chapter in the ongoing evolution of crisis communications” (Levick, 2009, para. 7).

Evaluation & Discussion

Arthur W. Page advocated for public relations practitioners to tell the truth, a laudable goal to aspire to, but nonetheless one that is increasingly challenging in today’s digital era. Initially, Domino’s relied on its traditional technology (the Internet) to upload a video response on its corporate website to tell the public the truth about the situation. However, the number of people who viewed this video paled in comparison to the number of YouTube viewers who watched the employee prank videos—over one million within 24 hours. This realization accelerated and expedited the implementation of Domino’s social media plan that was still in development.

The crucial lesson to be learned about crisis communication comes in the form of extending and aligning the Situational Crisis Communication Theory with best practices for the integrating of social media (Veil et al, 2011). Coombs (2004) stipulated that a crisis triggers stakeholders’ attributions regarding the organization’s level of responsibility. These attributions, in turn, influence the strategy that an organization will use to lessen the damaging effects. In this case, however, it was not stakeholder attributions that dictated Domino’s strategy, but rather it was the social medium in which the crisis occurred that shaped the company’s decision to respond on YouTube as well as its overall strategy.

The only way to combat and lessen the impact of a social media generated crises like what Domino’s experienced is to integrate social media into crisis communication strategies and to create strategies for monitoring social media dialogue (Tinker, Fouse, & Currie, 2009). Schiller (2007) agrees that “Brands that get it right will be the ones that will use the same online tools as their customers” (p. 16). Further, Peeples and Vaughn (2010) concluded that Domino’s “effectively leveraged social media – the same channel used by the pranksters – to transparently communicate the company’s efforts to address the situation” (p. 1).The end result was that Domino’s emerged from this vulnerability criticized, yet knowledgeable about the reality of crisis communication in the age of social media.

The reality of crisis communication today is complex and contradictory. The speed at which consumers generate information about organizations is surpassing the speed by which public relations practitioners can monitor and verify the validity of such content, in order to respond before, during, and after a crisis incident. Because social media users can instantaneously create visual and textual dialogue with an organization, there is a corresponding expectation that organizations should respond just as quickly throughout all phases of a crisis incident. But taking the time to verify information and craft appropriate and effective responses is necessary to avoid legal issues and other complications. This dynamic has several implications for:

• How often organizations need to communicate with stakeholders: Regular updates across multiple social media should occur, using such platforms as HootSuite or Bottlenose to ensure consistency.
• How far and wide organizations need to span the boundaries of cyberspace and social media for potential crises and for potential stakeholder groups that can be impacted and affected: Johnson, Bazaa, and Chen (2011) conducted a study on boundary spanning, concluding that “organizations should focus on recruiting, attracting, and nurturing those online users with high levels of enduring involvement and social identity,” i.e., highly engaged social media users (p. 15).
• How organizations can manage their online reputations through search engine optimization (SEO).
• How new principles and best practices need to be developed to determine what messages or images from which stakeholder groups will tip towards a crisis.

As organizations grapple with these new directions, employees and consumers will need to learn how to accept uncertainty and ambiguity , and remain calm, patient and good humored.

Discussion Questions

• What impact does social media have on public relations practices, particularly crisis communications and reputation management? How significant is it for organizations today to monitor content on social media sites, including hash tags and other signs of internal and external dialogue?
• How should crisis communications preparedness plans address the proliferation of social media outlets?
• From the perspective of crisis communicators concerned with social media, what else could Domino’s have done or said to prove with action that its key messages are sincere? What other messages could Domino’s have delivered?
• What other types of traditional media and social media could Domino’s have used to reach its stakeholders?
• What other challenges do you think that PR practitioners, marketers, or corporate communicators could have in telling the truth in the digital age?
• How important is speed of response rate in a digital world, particularly when an organization is facing a crisis situation?
• Are there any other conclusions that you can draw from this incident?

Learning Activities

• According to its website, Media Curves “is the leader in public perception of topical issues.” This communications research company uses its patent pending technology to evaluate the “believability” of a particular video, such as the apology posted on YouTube by Domino Pizza’s President Patrick Doyle. To see how Media Curves’ technology captured people’s perceptions of Doyle’s apology video, watch Doyle’s apology video here: http://www.youtube.com/watch?v=uFiXWboPD5A . Discuss the specific moments in the video that people found most believable and least believable and what public relations practitioners can learn from studies like this. Visit the Media Curves website to watch other assessments of video apologies.
• Using the framework presented in this article, apply the Arthur W. Page Society’s principles (“Vision, Mission & Goals,” n.d.), Seeger’s (2006) best practices, and Veil, Buehner, and Palenchar’s (2011) suggestions for integrating social media to United Airlines and its handling of Dave Carroll’s “United Breaks Guitar Video” or to Providence Renaissance and its handling of “Joey Quits” video . What lessons can be learned about social media and crisis communication from analyzing these organizations’ strategies?
• To see how Domino’s has dealt with this crisis, consider some background information about its Pizza Turnaround campaign . How does this compare with the best practices? How did tweets like #newpizza help?

[1] A visual timeline of the first four days is available on the Arthur W. Page’s website: http://www.awpagesociety.com/insights/winning-case-studies/2010/

Aula, P. (2011). Meshworked reputation: Publicists’ views on the reputational impacts of online communication. Public Relations Review, 37 , 28-36.

Beaubien, G. (2009, April 21). Domino’s YouTube flap: ‘A landmark event in crisis management.’ Public Relations Tactics . Retrieved December 31, 2012, from http://www.prsa.org/SearchResults/view/7978/105/Domino_s_YouTube_flap_a_landmark_event_in_crisis_m

Bell, L. M. (2010). Crisis communication: The praxis of response. The Review of Communication, 10 (2), 142-155.

Burgess, J., & Green, J. (2009). YouTube: Online video and participatory culture . Malden, MA: Polity Press.

Claeys, A., & Cauberghe, V. (2012). Crisis response and crisis timing strategies, two sides of the same coin. Public Relations Review, 38 , 83-88.

Coombs, W. T. (2004). Impact of past crises on current crisis communication: Insights from Situational Crisis Communication Theory. Journal of Business Communication, 41 (3), 265-289.

Coombs, W. T. (2008, April 2). Crisis communication and social media. Institute for Public Relations . Retrieved December 31, 2012, from http://www.instituteforpr.org/topics/crisis-communication-and-social-media/

Esterline, R. M. (2009, April 25). Case study: Domino’s YouTube video . Retrieved December 31, 2012, from http://crisiscomm.wordpress.com/2009/04/25/case-study-dominos

Flandez, R. (2009, April 20). Domino’s response offers lessons in crisis management. The Wall Street Journal . Retrieved December 31, 2012, from http://blogs.wsj.com/independentstreet/2009/04/20/dominos-response-offers-lessons-in-crisis-management

Garfield, B. (2010, January 11). Domino’s does itself a disservice by coming clean about its pizza: We like apologies and honesty, but there are limits. Just ask Ford. Ad Age Blogs . Retrieved December 31, 2012, from http://adage.com/article/ad-review/advertising-domino-s-a-disservice-ads/141393

Gregory, S. (2009, April 18). Domino’s YouTube crisis: Five ways to fight back. Time Magazine . Retrieved December 31, 2012, from http://www.time.com/time/nation/article/0,8599,1892389,00.html

Hale, J. E., Dulek, R. E., & Hale, D. P. (2005). Crisis response communication challenges: Building theory from qualitative data. Journal of Business Communication, 42 (2), 112-134.

How social media are changing crisis communications—for better and worse. (2009, November 1). Security Director’s Report, 9 (11), 2-5.

Jacques, A. (2009, August 17). Domino’s delivers during crisis: The company’s step-by-step response after a vulgar video goes viral. The Public Relations Strategist . Retrieved December 31, 2012, from http://www.prsa.org/Intelligence/TheStrategist/Articles/view/8226/102/Domino_s_delivers_during_crisis_The_company_s_step

Jaques, T. (2008). A case study approach to issue and crisis management: Schadenfreude or an opportunity to learn? Journal of Communication Management, 12 (3), 192-203.

Johnson, P. R., Bazaa, U., & Chen, L. (2011, May). The new boundary spanners: Social media users, engagement, and public relations outcomes . Paper presented at the annual meeting of the International Communication Association, Boston, MA. Retrieved December 31, 2012, from http://www.icavirtual.com/wp-content/uploads/2011/05/FULL-PAPER-SUBMISSION-TEMPLATE-EK1.pdf

Levick, R. S. (2009, April 21). Domino’s discovers social media. Bloomberg Businessweek . Retrieved December 31, 2012, from http://www.businessweek.com/print/managing/content/apr2009/ca20090421_555468.htm

Oneupweb. (2007). Principles of crisis management in a viral age: Integrating the tools and lessons of search 2.0 into a comprehensive crisis response [White paper]. Traverse City, MI: Oneupweb. Retrieved December 31, 2012, from http://internetetopinion.files.wordpress.com/2008/01/crisis_management.pdf

The Page principles. (n.d.). Arthur W. Page Society . Retrieved December 31, 2012, from http://www.awpagesociety.com/about/the-page-principles/

Peeples, A. & Vaughn, C. (2010). Domino’s “special” delivery: Going viral through social media (Parts A & B). Arthur W. Page Society case study competition in corporate communications . Retrieved December 31, 2012, from http://www.awpagesociety.com/insights/winning-case-studies/2010

Roberts, J. (2010, March 18). Bringing your brand back from the brink. Marketing Week . Retrieved December 31, 2012, from http://www.marketingweek.co.uk/bringing-your-brand-back-from-the-brink/3011206.article

Schiller, M. (2007, March 5). Crisis and the web: How to leverage the Internet when a brand takes a hit. Adweek, 48 (10), 16.

Seeger, M. W. (2006). Best practices in crisis communication: An expert panel process. Journal of Applied Communication Research, 34 (3), 232-244.

Tinker, T., Fouse, D. (Eds.), & Currie, D. (Writer). (2009). Expert round table on social media and risk communication during times of crisis: Strategic challenges and opportunities [Report]. Washington, DC: American Public Health Association. Retrieved December 31, 2012, from http://www.apha.org/NR/rdonlyres/47910BED-3371-46B3-85C2-67EFB80D88F8/0/socialmedreport.pdf

Veil, S. R., Buehner, T., & Palenchar, M. J. (2011). A work-in-progress literature review: Incorporating social media in risk and crisis communication. Journal of Contingencies and Crisis Management, 19 (2), 110-122.

Vision, mission & goals. (n.d.). Arthur W. Page Society . Retrieved December 31, 2012, from http://www.awpagesociety.com/about/vision-misson-goals/

Vogt, P. (2009, April 24). Brands under attack: Marketers can learn from Domino’s video disaster. Forbes . Retrieved December 31, 2012, from http://www.forbes.com/2009/04/24/dominos-youtube-twitter-leadership-cmo-network-marketing.html

Weiss, T. (2009, April 22). Crisis management—Domino’s case study research. Trendsspotting Blog . Retrieved December 31, 2012, from http://www.trendsspotting.com/blog/?p=1061

York, E. B. (2009, April 20). What Domino’s did right–and wrong–in squelching hubbub over YouTube video. Advertising Age [Online]. Retrieved December 31, 2012, from http://adage.com/article/news/crisis-pr-assessing-domino-s-reaction-youtube-hubub/136086/

CORY L. YOUNG, Ph.D. , is an associate professor of communication management and design in the Department of Strategic Communication, Roy H. Park School of Communications, at Ithaca College in Ithaca, New York, where she teaches courses in corporate communication. Email: youngc[at]ithaca.edu.

ARHLENE FLOWERS is an associate professor of integrated marketing communications in the Department of Strategic Communication, Roy H. Park School of Communications, at Ithaca College in Ithaca, New York, where she teaches courses in public relations. Email: aflowers[at]ithaca.edu.

Acknowledgments

This manuscript was made possible in part by a James B. Pendleton grant from the Roy H. Park School of Communications at Ithaca College. A version of this paper was presented at the International Communication Association’s pre-conference hosted in Tokyo, Japan, June 2010. Additionally, the following graduate assistants need to be acknowledged for their research contributions: Rui Liu, Savitha Ranga, Nate (Zheli) Ren, and Danielle Clarke.

Editorial history Received November 4, 2011 Revised April 9, 2012 Accepted June 12, 2012 Published December 31, 2012 Handled by editor; no conflicts of interest

15 thoughts on “ ”

Pingback: Bibliography | areyousocialmediaware

Pingback: The Donald Sterling Racism Scandal - CommPRO.biz

Pingback: ORGASM pizza and Domino’s Crisis Communications | Kat Powers

Pingback: Syllabus for Social Media Course at McGill | Proper Propaganda - Inbound Marketing and Public Relations Agency

Pingback: Timing, Honesty, & Location – Crisis Management on Social Media | Andrew Cevasco

Pingback: DOMINO’S PIZZA, BUY MORE PIZZA, HAVE MORE FUN | 6klowns

Pingback: Crisis Communication Strategies | PR Movement

Pingback: Social media: risks and rewards in the public relations industry | A digital jigsaw

Pingback: Effective Crisis Management | digitalmarketingsixteen

Pingback: Crisis management materials overview- GlobalUni advice « GlobalUni

Pingback: Social media as a double-edged sword | SMU Social Media Singapore

Pingback: 15 Ways to Grow Your Business Through Social Listening

Pingback: How to manage companies’ reputation by using social media? – Geer Jin

Pingback: Why PR Crises Occur? | prcrisesblog

Pingback: Online Bigbang! — Never forget to check your organisation online! – Taylor Huang

Comments are closed.

Case Studies

Social media – case study.

“By giving people the power to share, we’re making the world more transparent.”

–Mark Zuckerberg

Localiter is an online social media community that grows local businesses by creating online word of mouth marketing campaigns to build awareness and grow revenue.

Localiter required an online following of cost-conscious individuals that were passionate about supporting local businesses.

Initially, there was not a minimum viable product developed

They needed the market segmented and analyzed in order to target the ‘lowest hanging fruit’ to generate working capital quickly

Worked with renowned designers and developers to create a compelling brand that would excite the target market

Using specifically targeted Pay-Per-Click campaigns, we generated traffic to the website and subsequently, email form submissions.

Created a strong following through earned advertising, using a number of online portals and social media platforms

Networked at TED events with thought leaders in technology to created alliances

Partnered with a notable local public relations firm to champion the business

Generated hundreds of sales on the first day

Built a list of thousands of opted-in emails, and thousands of followers on social media.

Acquired in early 2011 by ICG America in order to expand their service offerings

• Marketing Audit
• Social Media Consulting
• Cross Cultural Communications
• Competitive Intelligence
• Business Planning
• Strategic Advisory
• Advertising
• Product Management
• Agriculture – Case Study
• Security – Case Study
• Social Media – Case Study
• Energy – Case Study
• Franchising

evolve theme by Theme4Press  •  Powered by WordPress

International Conference on Human-Computer Interaction

HCI 2015: HCI International 2015 - Posters’ Extended Abstracts pp 91–96 Cite as

Social Media Use and Impact on Interpersonal Communication

• Yerika Jimenez 2 &
• Patricia Morreale 3  
• Conference paper
• First Online: 01 January 2015

36k Accesses

2 Citations

2 Altmetric

Part of the book series: Communications in Computer and Information Science ((CCIS,volume 529))

This research paper presents the findings of a research project that investigated how young adult interpersonal communications have changed since using social media. Specifically, the research focused on determining if using social media had a beneficial or an adverse effect on the development of interaction and communication skills of young adults. Results from interviews reveal a negative impact in young adult communications and social skills. In this paper young adult preferences in social media are also explored, to answer the question: Does social media usage affect the development of interaction and communication skills for young adults and set a basis for future adult communication behaviors?

• Social media
• Social interaction
• Interpersonal communications
• Young adults

You have full access to this open access chapter,  Download conference paper PDF

1 Introduction

Human interaction has changed drastically in the last 20 years, not only due to the introduction of the Internet, but also from social media and online communities. These social media options and communities have grown from being simply used to communicate on a private network into a strong culture that almost all individuals are using to communicate with others all over the world. We will concentrate on the impact that social media has on human communication and interaction among young adults, primarily college students. In today’s society, powerful social media platforms such as Myspace, Facebook, Twitter, Instagram (IG), and Pinterest have been the result of an evolution that is changing how humans communicate with each other. The big question we asked ourselves was how much has social media really impacted the way that humans communicate and interact with each other, and if so, how significant is the change of interpersonal interaction among young adults in the United States today?

The motivation behind this research has been personal experience with interaction and communication with friends and family; it had become difficult, sometimes even rare, to have a one-on-one conversation with them, without having them glancing at or interacting with their phone. Has social interaction changed since the introduction of advanced technology and primarily social media? In correlation with the research data collected in this study, it was concluded that many participants’ personal communication has decreased due social media influence encouraging them to have online conversations, as opposed to face-to-face, in-person conversations.

2 Related Work

The question of how social media affects social and human interaction in our society is being actively researched and studied. A literature review highlights the positive and negative aspects of social media interaction, as researchers battle to understand the current and future effects of social media interaction. A study done by Keith Oatley, an emeritus professor of cognitive psychology at the University of Toronto, suggests that the brain may interpret digital interaction in the same manner as in-person interaction, while others maintain that differences are growing between how we perceive one another online as opposed to in reality [ 1 ]. This means that young adults can interpret online communication as being real one-on-one communication because the brain will process that information as a reality. Another study revealed that online interaction helps with the ability to relate to others, tolerate differing viewpoints, and express thoughts and feeling in a healthy way [ 2 , 3 ]. Moreover a study executed by the National Institutes of Health found that youths with strong, positive face-to-face relationships may be those most frequently using social media as an additional venue to interact with their peers [ 4 ].

In contrast, research reveals that individuals with many friends may appear to be focusing too much on Facebook, making friends out of desperation rather than popularity, spending a great deal of time on their computer ostensibly trying to make connections in a computer-mediated environment where they feel more comfortable rather than in face-to-face social interaction [ 5 ]. Moreover, a study among college freshman revealed that social media prevents people from being social and networking in person [ 6 ].

3 Experimental Design

This research study was divided into two parts during the academic year 2013–2014. Part one, conducted during fall semester 2013, had the purpose of understanding how and why young adults use their mobile devices, as well as how the students describe and identify with their mobile devices. This was done by distributing an online survey to several Kean University student communities: various majors, fraternity and sorority groups, sports groups, etc. The data revealed that users primarily used their mobile devices for social media and entertainment purposes. The surveyed individuals indicated that they mainly accessed mobile apps like Facebook, Pinterest, Twitter, and Instagram, to communicate, interact, and share many parts of their daily life with their friends and peers.

Based on the data collected during part one, a different approach and purpose was used for part two, with the goal being to understand how social media activities shape the communication skills of individuals and reflects their attitudes, attention, interests, and activities. Additionally, research included how young adult communication needs change through the use of different social media platforms, and if a pattern can be predicted from the users’ behavior on the social media platforms. Part two of this research was conducted by having 30 one-on-one interviews with young adults who are college students. During this interview key questions were asked in order to understand if there is a significant amount of interpersonal interaction between users and their peers. Interpersonal interaction is a communication process that involves the exchange of information, feelings and meaning by means of verbal or non-verbal messages. For the purposes of this paper, only the data collected during spring 2014 is presented.

4 Data Collection

Through interviews, accurate results of the interaction of young adults with social media were collected. These interviews involved 30 one-on-one conversations with Kean University students. Having one-on-one interviews with participants allowed for individual results, first responses from the participant, without permitting responses being skewed or influenced by other participants, such as might occur in group interviews. It also allows users to give truthful answers, in contrast to an online or paper survey, as they might have second thoughts about an answer and change it. The one-on-one interviews consisted of ten open-ended questions, which were aimed to answer, and ultimately determine, how social media interaction involuntarily influences, positively or negatively, an individual’s attitude, attention, interests, and social/personal activities. The largest motive behind the questions was to determine how individual communication skills, formally and informally, have changed from interacting with various social media platforms. The interviews, along with being recorded on paper, were also video and audio-recorded. The average time for each interview was between two to ten minutes. These interviews were held in quiet labs and during off-times, so that the responses could be given and recorded clearly and without distraction (Fig.  1 ). A total of 19 females and 11 males participated, with ages ranging from 19 to 28 years old.

Female participant during one-on-one interview

After conducting the interviews and analyzing the data collected, it was determined that the age when participants, both male and female, first began to use social media ranged between 9 to 17 years. It was found that, generally, males began to use social media around the age of 13, whereas females started around the age of 12. The average age for males starting to use social media is about 12.909 with a standard deviation of 2.343. For females, the average age is 12.263 with a standard deviation of 1.627. From this, we can determine that males generally begin to use social media around the age of 13, whereas females begin around the age of 12.

After determining the average age of when participants started using social media, it was necessary to find which social media platforms they had as a basis; meaning which social media platform they first used. MySpace was the first social media used by twenty-three participants, followed by Facebook with three users, and Mi Gente by only one user, with two participants not using social media at all. It was interesting to find that all of the participants who started using Myspace migrated to Facebook. The reasoning provided was that “everyone [they knew] started to use Facebook.” According to the participants, Facebook was “more interactive” and was “extremely easy to use.” The participants also stated that Myspace was becoming suitable for a younger user base, and it got boring because they needed to keep changing their profile backgrounds and modifying their top friends, which caused rifts or “popularity issues” between friends. After finding out which platform they started from, it was also essential to find out which platform they currently use. However, one platform that seemed to be used by all participants to keep up-to-date with their friends and acquaintances was Instagram, a picture and video-based social media platform. Another surprising finding was that many users did not use Pinterest at all, or had not even heard of the platform. After determining which social media platforms the users migrated to, it was essential to identify what caused the users to move from one platform to another. What are the merits of a certain platform that caused the users to migrate to it, and what are the drawbacks of another platform that caused users to migrate from it or simply not use it all?

4.1 Social Interaction Changes

For some participants social interaction had a chance for a positive outcome, while others viewed it in a more negative aspect. The participants were asked if their social interactions have changed since they were first exposed to social media (Table  1 ). One participant stated that “it is easier to just look at a social media page to see how friends and family are doing rather than have a one-on-one interaction.” As for people’s attitudes, they would rather comment or “like” a picture than stop and have a quick conversation. On the other hand, another participant felt that social media helped them when talking and expressing opinions on topics that they generally would not have discussed in person. Moreover, the participants are aware of the actions and thing that they are doing but continue to do it because they feel comfortable and did not desire to have one-on-one interactions with people.

The participants were also asked to explain how social media changed their communication and interactions during the years of using social media (Table  2 ). The data shows that participants interact less in person because they are relating more via online pictures and status. For other participants, it made them more cautious and even afraid of putting any personal information online because it might cause problems or rifts in their life. On the contrary, some participants stated that their communication and interaction is the same; however, they were able to see how it had changed for the people that are around them. A participant stated that “internet/social media is a power tool that allows people to be whatever they want and in a way it creates popularity, but once again they walk around acting like they do not know you and ‘like’ your pictures the next day.”

5 Discussion

The data illustrated in this paper shows how much the introduction and usage of social media has impacted the interaction and communication of young adults. The future of interaction and communication was also presented as a possibility, if the current trend continues with young adults and social media or online communities. This raises the notion of possibly not having any social, in-person interaction and having all communication or interaction online and virtually with all family and friends.

6 Conclusion

Referring back to the question asked during the introduction: how much has social media impacted the way we communicate and interact with each other? After reviewing all the findings, seeing the relationship individuals have with their mobile phones, and comparing social media platforms, it is clear that many young adults have an emotional attachment with their mobile device and want interaction that is quick and to the point, with minimal “in-person” contact. Many young adults prefer to use their mobile device to send a text message or interact via social media. This is due to their comfort level being higher while posting via social media applications, as opposed to in-person interaction. To successfully and accurately answer the question: yes, social media has had a very positive and negative effect on the way we communicate and interact with each other. However, how effective is this method of “virtual” communication and interaction in the real world?

Paul, A.: Your Brain on Fiction. The New York Times, 17 March 2012. http://www.nytimes.com/2012/03/18/opinion/sunday/the-neuroscience-of-your-brain-on-fiction.html?pagewanted=all&_r=0 . Accessed 26 April 2014

Burleson, B.R.: The experience and effects of emotional support: what the study of cultural and gender differences can tell us about close relationships, emotion, and interpersonal communication. Pers. Relat. 10 , 1–23 (2003)

Article   Google Scholar  

Hinduja, S., Patchin, J.: Personal information of adolescents on the internet: a quantitative content analysis of myspace. J. Adolesc. 31 , 125–146 (2007)

Hare, A.L., Mikami, A., Szwedo, Y., Allen, D., Evans, M.: Adolescent peer relationships and behavior problems predict young adults’ communication on social networking websites. Dev. Psychol. 46 , 46–56 (2010)

Orr, R.R., Simmering, M., Orr, E., Sisic, M., Ross, C.: The influence of shyness on the use of facebook in an undergraduate sample. Cyber Psychol. Behav. 12 , 337–340 (2007)

Tong, S.T., Van Der Heide, B., Langwell, L., Walther, J.B.: Too much of a good thing? The relationship between number of friends and interpersonal impressions on facebook. J. Comput. Mediated Commun. 13 , 531–549 (2008)

Download references

Author information

Authors and affiliations.

Department of Computer and Information Science and Engineering, University of Florida, 412 Newwell Drive, Gainesville, FL, 32611, USA

Yerika Jimenez

Department of Computer Science, Kean University, 1000 Morris Ave, Union, NJ, 07083, USA

Patricia Morreale

You can also search for this author in PubMed   Google Scholar

Corresponding author

Correspondence to Yerika Jimenez .

Editor information

Editors and affiliations.

University of Crete and Foundation for Research and Technology - Hellas (FORTH), Heraklion, Crete, Greece

Constantine Stephanidis

Rights and permissions

Reprints and permissions

Copyright information

© 2015 Springer International Publishing Switzerland

About this paper

Cite this paper.

Jimenez, Y., Morreale, P. (2015). Social Media Use and Impact on Interpersonal Communication. In: Stephanidis, C. (eds) HCI International 2015 - Posters’ Extended Abstracts. HCI 2015. Communications in Computer and Information Science, vol 529. Springer, Cham. https://doi.org/10.1007/978-3-319-21383-5_15

Download citation

DOI : https://doi.org/10.1007/978-3-319-21383-5_15

Published : 21 July 2015

Publisher Name : Springer, Cham

Print ISBN : 978-3-319-21382-8

Online ISBN : 978-3-319-21383-5

eBook Packages : Computer Science Computer Science (R0)

Share this paper

Anyone you share the following link with will be able to read this content:

Sorry, a shareable link is not currently available for this article.

Provided by the Springer Nature SharedIt content-sharing initiative

• Publish with us

Policies and ethics

• Find a journal
• Track your research

Thank you for visiting nature.com. You are using a browser version with limited support for CSS. To obtain the best experience, we recommend you use a more up to date browser (or turn off compatibility mode in Internet Explorer). In the meantime, to ensure continued support, we are displaying the site without styles and JavaScript.

• View all journals
• My Account Login
• Explore content
• About the journal
• Sign up for alerts
• Open access
• Published: 27 March 2024

Earthquake conspiracy discussion on Twitter

• Dmitry Erokhin   ORCID: orcid.org/0000-0002-5191-0579 1 &
• Nadejda Komendantova   ORCID: orcid.org/0000-0003-2568-6179 1  

Humanities and Social Sciences Communications volume  11 , Article number:  454 ( 2024 ) Cite this article

188 Accesses

Metrics details

• Cultural and media studies
• Environmental studies

Natural disasters like earthquakes, and global crises like pandemics have historically captured the public’s imagination and prompted people to seek explanations. However, in times of limited information, these explanations can take the form of conspiracy theories, particularly regarding the origins or causes of such events. With the advent of social media conspiracy theories can spread quickly and easily, leaving little room for critical thinking. The focus of this study is the analysis of the so-called High-Frequency Active Auroral Research Program (HAARP) conspiracy, which explains earthquakes through the employment of secret weather control weapons. This study aims to answer the research question of how the discourse on the HAARP conspiracy theory changes over time, and what are the potential catalysts for heightened attention to this conspiracy theory. This study uses the Twitter API to collect tweet frequencies about this conspiracy from January 2022 through March 2023. The empirical data include over one million tweets on HAARP. The sentiment analysis of the HAARP conspiracy theory is applied to the tweets before, during, and after the 6th of February 2023 earthquake in Syria and Turkey. In addition, this study investigates possible triggers of the development of the HAARP tweet frequency. This study finds that the frequency of HAARP discussion increases following a high-impact earthquake. There is also a positive correlation between average tweet sentiment and the number of tweets, which could indicate that the discussion of HAARP reinforces people’s beliefs. This study makes a significant contribution to the field of social psychology and communication by providing insights into the dynamics of belief reinforcement within online communities amidst heightened attention to conspiracy theories triggered by significant events. This knowledge has broader implications for understanding the impact of social media on public perception during crises.

Similar content being viewed by others

Humour and sarcasm: expressions of global warming on Twitter

Hande Eslen-Ziya

Attention and counter-framing in the Black Lives Matter movement on Twitter

Colin Klein, Ritsaart Reimann, … Mark Alfano

Negativity bias in the spread of voter fraud conspiracy theory tweets during the 2020 US election

Mason Youngblood, Joseph M. Stubbersfield, … Alberto Acerbi

Introduction

In recent years, there have been several high-impact events that have left people searching for answers. From the COVID-19 pandemic to the United States Capitol attack, people have been grasping for explanations for what is happening in the world around them (Armaly et al., 2022 ; Freeman et al., 2022 ). In some cases, these events have led to the spread of conspiracy theories as people try to make sense of what they are seeing. A conspiracy theory is a belief or explanation that suggests that a group of people or organizations are secretly plotting or working together to carry out a harmful or illegal act, often with the aim of gaining power or control over others (Douglas et al., 2019 ). They can range from relatively harmless or amusing (e.g., the belief that the world is controlled by a secret organization of cats) to highly controversial and dangerous (e.g., vaccines are harmful and can cause a wide range of health problems), and can have significant social, political, and economic consequences.

Conspiracy theories often arise after unexpected and high-impact events that have long-lasting negative consequences. Some examples of such events include the 9/11 attacks, the assassination of John F. Kennedy, and the COVID-19 pandemic (Freeman et al., 2022 ; Stempel et al., 2007 ; Knight, 2000 ). When unexpected events occur, people naturally try to make sense of them (Van Prooijen and Douglas, 2017 ). They want to understand why they happened and who is responsible. In some cases, the explanation is clear, and the responsible parties are held accountable. However, sometimes the event is particularly shocking or tragic, and the explanation is not immediately apparent. People may begin to look for alternative explanations. This is where conspiracy theories come in. They offer an alternative explanation for the event. These theories often involve complex and convoluted narratives that are difficult to verify, and they may involve multiple actors working together to carry out the conspiracy (Lazić and Žeželj, 2021 ).

An earthquake is an example of such an unexpected and high-impact event, in particular, such a massive one as the earthquake in Syria, and Turkey on the 6th of February 2023 with a magnitude of 7.8. This earthquake was so powerful that it left thousands of people dead and many more injured. After this natural disaster, there were a lot of conspiracy theories about what caused it. Some people believe that the earthquake was caused by a secret government experiment gone wrong. Others believe that it was an act of God or punishment for something bad that happened in the world (Kanhai et al., 2016 ). Regardless of what people believe, it is important to understand why conspiracy theories exist in the wake of disasters like the 2023 earthquake. One reason why conspiracy theories abound after events like this is because people are looking for someone to blame (Biddlestone et al., 2021 ). When something bad happens, it is human nature to want to find someone to blame. This can be especially true when the event is as devastating as an earthquake. People want to know why this happened and who is responsible. Another reason for all the conspiracy theories is that people need answers and explanations when faced with tragedy (Van Der Wal et al., 2018 ). They want to make sense of what happened and often turn to stories or theories that provide these explanations, even if they are not based on facts.

Another reason for the popularity of conspiracy theories is the ease of access to information through social media and the internet. With the active penetration of social media into everyday life, social media have become a major source of information, including an important source for discussions of conspiracy theories. This was especially evident during the COVID-19 pandemic when social media discussions with huge amounts of uncontrolled conspiracy and other misinformation Footnote 1 led to the emergence of the so-called infodemic with negative consequences on people’s behavior and crisis response (Erokhin et al., 2022 ).

Against the backdrop of the pervasive High-Frequency Active Auroral Research Program (HAARP) conspiracy theory discourse on Twitter—without differentiating between proponents, opponents, or those neutral to the theory—this study seeks to scrutinize the evolutionary trajectory of this discussion. This study aims to answer the research question of how the discourse on the HAARP conspiracy theory changes over time, and what are the potential catalysts for heightened attention to this conspiracy theory.

Understanding the catalysts of changing conspiracy theory attention can provide invaluable insight into how narratives around such theories mutate, gain traction, or fade in the digital sphere. This study attempts to take a look at the drivers contributing to the longevity and proliferation of conspiracy theories in online platforms despite the different perspectives or positions held by different Twitter users. By exploring the changing discourse and identifying key factors provoking increased interest in the HAARP conspiracy theory, this study seeks to provide a deeper understanding of the changing landscape of online conspiracy narratives and thereby expand understanding of the relationship between digital communication, public discourse, and belief formation. Examining the HAARP conspiracy theory in the context of seismic events such as earthquakes is of particular importance due to the ubiquity of conspiracy narratives attributing natural disasters to human intervention. HAARP, known for its scientific studies of the ionosphere, is often misinterpreted and associated with speculative views claiming its involvement in triggering earthquakes. Understanding the evolution and spread of the HAARP conspiracy theory provides a unique opportunity to see how misinformation is intertwined with natural disasters, potentially influencing public perception, political reaction, and scientific understanding of these events.

This study employs the Twitter API to gather data on tweet frequencies related to the HAARP conspiracy from January 2022 through March 2023, totaling over one million collected tweets. In doing so, almost all available tweets about HAARP in the specified period are collected, as Twitter’s Academic API is capable of generating comprehensive datasets by capturing nearly complete samples of Twitter data across a diverse range of search terms (Pfeffer et al., 2023 ). The research explores potential factors influencing the variation in HAARP tweet frequency. Additionally, sentiment analysis is conducted on tweets before, during, and after the February 6, 2023 earthquake in Syria and Turkey. The findings reveal an increase in HAARP discussions following significant disasters and a positive correlation between average tweet sentiment and tweet quantity, suggesting that HAARP discussions may strengthen people’s beliefs.

Section “Background” delves into the background of conspiracy theories in relation to social media and earthquakes. Section “Methodology” outlines the data and methodology utilized in the study. In section “Results”, the results of the study are presented. Section “Discussion” discusses the results. Lastly, section “Conclusion” provides a concluding summary of the findings.

Social media and conspiracy theories

Social media has played a significant role in the spread of conspiracy theories in recent years (Cinelli et al., 2022 ). Platforms, including Facebook, Twitter, and YouTube, have provided a means for individuals to share their beliefs and ideas with potentially large audiences.

Conspiracy theories often thrive on social media due to the ease of sharing and the ability to connect with like-minded individuals (Theocharis et al., 2021 ). Social media algorithms that promote engagement and prioritize sensational content can also contribute to the spread of false information and conspiracy theories (Landi et al., 2021 ; Bradshaw, 2020 ).

Some conspiracy theories that have gained significant traction on social media include claims that the COVID-19 pandemic is a hoax (Erokhin et al., 2022 ; Jennings et al., 2021 ). Others assert that vaccines are part of a government-led effort to control the population. These false claims have caused misbehaviors of the public, including vaccine hesitancy and the spread of misinformation that has fueled the pandemic (Pertwee et al., 2022 ). People who believe in conspiracy theories may become increasingly isolated from mainstream society, leading to feelings of persecution and a greater distrust of authority (Uscinski et al., 2020 ; Pound and Campbell, 2015 ).

Earthquakes and conspiracies, the case of Turkey-Syria earthquake

Earthquakes are natural disasters that can cause immense damage and loss of life. They are a result of the movement of tectonic plates, and they can occur anywhere in the world, although some areas are more prone to seismic activity than others (Kelleher, 1972 ). Despite the scientific explanations behind earthquakes, there are some who believe that they are the result of conspiracies rather than natural causes (Erokhin and Komendantova, 2023 ; Gkinopoulos and Mari, 2023 ).

One popular conspiracy theory is that earthquakes are caused by secret government organizations or other groups with advanced technology (Radford, 2014 ). Proponents of this theory claim that these groups use energy weapons or other devices to create seismic activity in order to achieve their own objectives (Sheshpari, 2018 ). Some believe that these objectives may include the destruction of certain cities or the destabilization of political regimes (De Mucci, 2015 ). Another conspiracy theory is that earthquakes are caused by extraterrestrial forces (Shlien, 1972 ). Some claim that aliens use their advanced technology to create earthquakes on Earth as a means of experimentation or even as a way to punish humans for their actions. This theory is often supported by anecdotal evidence, such as sightings of UFOs near areas that have experienced earthquakes (Persinger, 1980 ).

On the 6th of February 2023, a powerful earthquake with a magnitude of 7.8 hit the southern and central regions of Turkey as well as the northern and western parts of Syria. The death toll has continued to rise with confirmed fatalities exceeding 57,300 as of the 20th of March 2023. Given that the earthquake was one of the most serious in power and impact, it generated a great deal of discussion, including the spread of conspiracy narratives. On the 6th of February 2023, the number of tweets containing the word earthquake rose to 1.5 million (see Fig. 1 ). One popular theory was that the earthquake was the result of a secret weapon developed by a foreign government or other group. According to this theory, the weapon used advanced technology to create seismic activity in the region as a means of achieving its own objectives. Some proponents of the theory claimed that it was a deliberate attack on the region, possibly as part of a large geopolitical strategy.

Daily tweet frequency on earthquake (01 February 2023—28 February 2023).

Many people have also referred to the so-called HAARP as being the potential cause of the earthquake. HAARP is a research program funded by the US government that investigates the ionosphere (Weinberger, 2014 ). Despite its scientific purposes, the HAARP program has been the subject of various conspiracy theories. One of the most popular HAARP conspiracy theories is that the program is used for weather control, mind control, or even causing natural disasters like earthquakes and hurricanes (Deruelle, 2020 ; Miller and Miller, 2003 ; Naiditch, 2003 ). According to this theory, the HAARP program uses a network of high-frequency radio waves to manipulate the ionosphere, which in turn affects the Earth’s climate and weather patterns and even causes natural disasters.

Table 1 contains a conspiracy tweet example and a graphical illustration created by Midjourney artificial intelligence.

Methodology

The methodology of this research includes several methods and several steps.

First, this study applies the case study method. A case study method is a research approach that involves in-depth investigation and analysis of a single individual, group, or phenomenon (Feagin et al., 2016 ; Fidel, 1984 ). The goal of a case study is to gain a deep understanding of the specific case being studied and to generate new knowledge or insights that can be applied to similar situations in the future. Case study approach has been widely applied in the study of conspiracy theories. E.g., there are studies analyzing separate conspiracy theories related to COVID-19 (Erokhin et al., 2022 ), monkeypox (Elroy et al., 2023 ), or earthquakes (Erokhin and Komendantova, 2023 ). The approach of this study is analyzing one conspiracy theory related to earthquakes, which is the most easily identifiable and differentiable from non-conspiracy Footnote 2 . The HAARP case study as well as the case study of the recent Turkey-Syria earthquake are selected.

The data is collected with the help of the Twitter API. Twitter API V2 for academic research is used to extract daily tweet frequencies by the keyword “HAARP” to analyze the discussion development of HAARP (01 January 2022–4 March 2023) and to extract tweets on HAARP to analyze the sentiment of the discussion (01 January 2023–28 February 2023). The selected timeline allows for a comprehensive analysis of HAARP discussions, capturing a significant period to observe the evolution of discourse from January 2022 to March 2023. The broader timeframe offers insights into the long-term trends and shifts in public opinion, while the specific January to February 2023 period enables a more focused examination of sentiment during a critical phase of the discussion related to the earthquakes in Syria and Turkey. Tweets on the peak days of the discussions are also extracted and analyzed to understand why the peaks occurred.

During the data analysis, this study looks for what drives the discussions. Over the study period, HAARP peaks are mostly related to natural disasters such as earthquakes. That is why this study investigates the connection between earthquakes and the HAARP discussion further and estimates a positive and significant correlation between the number of HAARP-related tweets per day as well as the magnitude of the strongest earthquake on a particular day.

This study uses Azure Sentiment Analysis to estimate the sentiment of the discussion on HAARP. Azure Sentiment Analysis is a natural language processing service offered by Microsoft Azure that analyzes text data and determines the sentiment (positive, negative, or neutral) expressed in it. It first preprocesses the text by removing stop words (commonly used words that do not carry much meaning), stemming (reducing words to their root form), and tokenizing (breaking the text into individual words or phrases). It then uses a machine learning model to analyze the sentiment expressed in it. The model is trained on a large corpus of text data and uses statistical algorithms to classify the sentiment of the text. Azure’s sentiment analysis service assigns a score between 0 and 1 to indicate the degree of positive sentiment in a given text. A score closer to 1 indicates a highly positive sentiment, while a score closer to 0 indicates a highly negative sentiment. A score between 0.45 and 0.60 indicates a neutral sentiment. Microsoft Azure Machine Learning has already been successfully applied in various literature (e.g., Qorib et al., 2023 ; Harfoushi et al., 2018 ; Qasem et al., 2015 ). This study uses Midjourney to create an illustration of the HAARP conspiracy. Midjourney is an artificial intelligence capable of creating AI art. An illustration of the HAARP conspiracy could enrich the article by offering a visually engaging and informative supplement to the textual content, potentially enhancing reader engagement, comprehension, and interest in the topic.

Whereas in the analysis of tweet frequencies, the study focuses on all languages, in data collection the study is limited to English tweets when analyzing the sentiment of the HAARP discussion.

This study uses Twitter API and collects tweet frequencies between the 1st of January 2022 and the 4th of March 2023. In total, there are 1 041 633 tweets on HAARP.

In addition, this study tests for the correlation between HAARP and the maximum magnitude of an earthquake on a given date. The expectation is that the prevalence of conspiracy beliefs tends to intensify in correlation with the magnitude of earthquakes, where more severe earthquakes in the analyzed time period often garner heightened public attention (Bossu et al., 2023 ; Ruan et al., 2022 ). This increased visibility and impact of larger earthquakes on communities may inadvertently elevate the susceptibility to conspiratorial interpretations, thereby emphasizing the need to explore how such catastrophic occurrences intertwine with the proliferation of conspiracy beliefs (Erokhin and Komendantova, 2023 ). This study uses the Significant Earthquakes Archive operated by the United States Geological Survey ( 2023 ) to extract data on earthquakes. It is a scientific agency of the United States government that studies the natural resources and hazards of the earth. The database provides comprehensive information on earthquakes that have occurred all over the world. The earthquake database is constantly updated with the latest earthquake data, and it includes a wealth of information on each earthquake, including magnitude, location, depth, time, shaking intensity, and tsunami information.

Table 2 summarizes the number of tweets per month. In total, in the observed period, there were 1 041 633 tweets on HAARP.

Table 3 presents summary statistics on a monthly basis, and Table 4 —on a daily basis.

The frequency analysis shows that peaks in the discussion on HAARP were mostly attributed to severe earthquakes. Figures 2 and 3 reveal that the discussion on HAARP had its all-time high on the 6 th of February 2023 with more than 150 000 tweets. It was the day when a 7.8 earthquake struck southern and central Turkey and northern and western Syria. The next highest point is the 23 rd of November 2022 with 11,700 tweets when a 6.1 earthquake struck near Düzce, Turkey Footnote 3 . It is followed by the 19th of September 2022 with more than 6100 tweets when a 7.7 earthquake struck between the Mexican states of Michoacán and Colima. The 5 700 tweets on the 30th of November 2022 were connected to a very heavy rainfall Footnote 4 , which hit several states in south-eastern Brazil in late November 2022 Footnote 5 . On the 19th of July 2022 a video with more than 160 000 views “China: world’s largest weather-modification system (HAARP)” Footnote 6 was published, which explains the peak with more than 3600 tweets the day after. The peak of about 2500 tweets on the 27th of December 2022 was connected with a discussion of a research campaign, which was launched by HAARP in cooperation with NASA. On the 16th of March 2022, a 7.4 earthquake struck off the coast of Fukushima, Japan, which led to a peak in the HAARP discussion on the 18th of March with about 2400 tweets.

Daily tweet frequency on HAARP (01 January 2022–4 March 2023).

Daily tweet frequency on HAARP (01 January 2022–4 February 2023).

Given that most of the HAARP-related highs were related to earthquakes this study analyzes the correlation between the number of tweets on HAARP on a date and the highest magnitude of an earthquake on this date for all the earthquakes between January 2022 and March 2023. The correlation is positive and significant (0.1438***). The frequency of the HAARP discussion increases with the earthquake magnitude.

Table 5 summarizes the results on the sentiment of the HAARP discussion and the tweet frequency. The average sentiment and the sentiment standard deviation have a negative and significant correlation. It implies that differences in sentiment decline with higher sentiment. There is a positive and significant correlation between the number of tweets and the mean sentiment. Figure 4 shows that the mean sentiment of tweets was below the January – February 2023 average before the February 2023 earthquake and increased thereafter.

Mean sentiment score over time (01 January 2023–28 February 2023).

In addition, this study analyzes and compares the discussions before and after the February 2023 earthquake. When looking into the discussions from January 2023 until the earthquake, the discussion on HAARP is quite diverse and covers a wide range of topics, from weather manipulation and climate control to conspiracy theories and government involvement (see Fig. 5 for the 50 most frequently used words). The sentiment in the discussion seems to be mixed, with some expressing genuine concern about the potential impact of HAARP on the environment and weather patterns, while others are more skeptical and view it as a tool for conspiracy theories. One of the most discussed topics is the potential use of HAARP for weather manipulation and geoengineering. Many individuals in the discussion express concerns about the impact of HAARP on natural weather patterns and climate change. Some believe that HAARP is being used to control the weather, while others are skeptical and view it as a conspiracy theory. Another prominent topic is the connection between HAARP and chemtrails. Some individuals in the discussion link these two phenomena, suggesting that they are part of a large conspiracy related to weather control and manipulation. This has sparked debates about the validity of such claims and the potential implications for the environment and public health. Additionally, there are references to government involvement and secrecy surrounding HAARP. Some individuals express skepticism about the official narrative and question the true intentions behind HAARP’s operations. This has led to discussions about the need for transparency and accountability in scientific research and government initiatives related to weather and environmental control.

The word clouds were constructed using https://www.wortwolken.com/ .

Quite a varied discussion on HAARP also followed the February 2023 earthquake that covered a wide range of sentiments and topics (see Fig. 6 for the 50 most frequently used words). Some people express skepticism and concern about the potential use of HAARP for weather manipulation and geophysical warfare. There are mentions of HAARP being a powerful geophysical weapon and its alleged capability to initiate earthquakes and other natural disasters. Some individuals also suggest that recent earthquakes, such as the one in Turkey, may have been caused by HAARP. The sentiment in the discussion is mixed, with some expressing genuine concern and seeking to understand the potential implications of HAARP, while others dismiss it as a conspiracy theory. The main topics of discussion include the alleged use of HAARP for weather modification, its potential role in seismic events, and its connection to geopolitical tensions. Additionally, there are references to climate change, geoengineering, chemtrails, and the impact of HAARP on the environment.

Word cloud of the 50 most frequently used words (06 February 2023–28 February 2023).

In summary, before the earthquake, the keywords and phrases primarily revolved around conspiracy theories related to weather control and manipulation, such as “weather modification”, “chemtrails”, “geoengineering”, “climate hoax”, and “global warming”. There were also mentions of specific individuals and organizations, such as “Mike Hudema”, “Pentagon”, “DARPA”, and “WEF”, suggesting a focus on alleged secretive activities and agendas. After the earthquake, the keywords shifted to focus on the earthquake itself and related topics. There were mentions of specific locations and events, such as “Turkey”, “earthquake”, “Istanbul”, “Bosphorus”, and “Sanliurfa”. Additionally, there were references to military equipment and operations, including “DDG”, “soldiers”, “NATO”, and “anchored”, indicating a shift in focus from conspiracy theories to the earthquake and its potential causes and effects.

This study finds that the frequency of HAARP discussion is positively correlated with the magnitude of an earthquake. However, though the Pearson correlation coefficient serves as a valuable metric in analyzing relationships between variables, it harbors limitations. While its application can highlight strong statistical significance, acknowledging its potential weaknesses is crucial, especially in scenarios where multivariate analysis could offer a more comprehensive understanding. Indeed, a simple correlation analysis often falls short of elucidating causation or determining the cause-and-effect dynamics between variables. This is particularly evident in cases where the correlation coefficient is low. Despite these constraints, when confronted with a situation like the earthquake triggering discussions about HAARP, rather than the converse, the correlation enables us to observe the likelihood of such events. While one should be cautious not to conflate correlation with causation, such observations do offer valuable insights, especially when substantiated by strong statistical significance.

This study also finds a positive correlation between average tweet sentiment and the number of tweets, which could indicate that the discussion of HAARP reinforces people’s beliefs. Users discussing conspiracy theories may feel more positive when they find other people who share their beliefs because it reinforces their worldview and provides a sense of validation and community. When they encounter others who believe in the same conspiracy theories, it can confirm their suspicions and give them a sense of belonging to a group that shares similar ideas and beliefs (Douglas et al., 2017 ). In addition, group discussions and social media can create an “echo chamber” effect, where individuals are exposed to information and opinions that confirm their existing beliefs while dismissing any opposing viewpoints (Cinelli et al., 2022 ). This can further reinforce the conspiracy theory and make it harder for individuals to question or doubt their beliefs. Furthermore, the feeling of being part of a “secret club” or possessing special knowledge that is hidden from the general public can give individuals a sense of empowerment and importance. This can lead to a psychological phenomenon known as “grandiosity”, where individuals feel a sense of superiority over those who do not share their beliefs (Ük and Bahcekapili, 2022 ).

One of the limitations is the use of a single platform—Twitter—and a single language—English— when analyzing tweet sentiment. Uncertainties from the sole data source and missing geo-tag information can be reduced using other social monitoring data, such as Google Trends (Gizzi et al., 2020 ; Kam et al., 2021 ). Geoparsing is another possibility to identify the location of users (Baranowski et al., 2020 ). Geoparsing is possible through alternative metadata channels, including the user’s nationality, hometown, and direct references to specific locations within the message itself (e.g., province or city names). Although this approach entails estimations and may occasionally assign messages to inaccurate locations, leveraging a substantial volume of data, rather than individual tweets, helps mitigate the impact of potential inaccuracies in geoparsing, thus reducing random noise in the analysis.

Figure 7 shows that the search for HAARP on Google peaked following the major earthquake in Syria and Turkey similar to the number of tweets. This study also found that other earthquakes, which triggered peaks both in the Twitter discussion and Google searches (see Fig. 8 ). There was a peak following the 19th of September 2022 earthquake, the 23rd of November 2022 earthquake, the 30th of November 2022 rainfall. However, there was no difference in activity following the video publication in July 2022 suggesting that the video was mainly spread on Twitter and its discussion did not have a spillover effect on Google searches. The March 2022 earthquake in Japan also did not have any effect on the change in Google searches. There was only a slight increase in Google searches following the December 2022 launch of a campaign by HAARP and NASA. Google Trends also allows figuring out where the search queries come from. Table 6 shows the top 10 regions searched for HAARP.

Google Trends HAARP worldwide interest over time (01 January 2022–4 March 2023).

Google Trends HAARP worldwide interest over time (01 January 2022–4 February 2023).

Another limitation of the study may lie in the application of the Azure Sentiment analysis (Microsoft, 2023 ). The sentiment prediction model, primarily trained on product and service reviews, might not exhibit optimal performance in scenarios beyond this domain. Challenges may arise with dialects and less-represented languages in the training dataset, potentially impacting accuracy. Additionally, the system lacks an intricate understanding of the relative importance of sentences in a document and may not grasp elements like sarcasm or contextual factors such as tone of voice or prior conversation. Despite efforts to minimize bias, there remains a possibility of encountering inaccurate and unreliable output. However, given that this study analyzes tweets in English without referring to any prior conversations the potential bias should be low.

This study contributes to several strands of literature, including the study of conspiracy theories, social media dynamics, and natural disasters. In the realm of conspiracy theories, the study sheds light on the evolving landscape of online conspiracy narratives, providing insights into the catalysts that drive the proliferation and longevity of such theories. It also contributes to the understanding of how social media platforms facilitate the spread of conspiracy theories. Furthermore, the study adds to the literature on natural disasters by examining the intertwining of conspiracy beliefs with earthquakes.

The implications of this study are far-reaching and have significant relevance for the audience as well, particularly in the context of media psychology. The study sheds light on the dynamics of belief reinforcement within online communities amidst heightened attention to conspiracy theories triggered by significant events, such as natural disasters. For the audience, this study underscores the importance of critical thinking and analysis, especially during times of crisis. It highlights the potential impact of social media on public perception and the spread of misinformation, emphasizing the need for accurate and reliable information to be disseminated to the public. In terms of media psychology, the study provides insights into what drives narratives around conspiracy theories in the digital sphere offering a valuable understanding of the relationship between digital communication, public discourse, and belief formation. This can help media psychologists and researchers better comprehend the mechanisms through which conspiracy theories spread and gain influence and develop strategies to counteract the negative effects of misinformation and conspiracy narratives.

Future research could focus on the validation of the study findings using surveys or interviews to find the received risk of the public (Liu et al., 2023 ) and to analyze reasons behind conspiracy beliefs, which could include character traits, social norms, mental health conditions, and others (Ahadzadeh et al., 2023 ; Gong and Ren, 2023 ; Green et al., 2023 ).

The findings of this study reveal that conspiracy theories remain a popular topic of discussion on social media, with the frequency of discussion increasing after a high-impact earthquake. This study finds that major earthquakes like the severe February 2023 earthquake in Syria and Turkey do trigger the HAARP discussion on Twitter.

Furthermore, the analysis of sentiment suggests that the discussion of conspiracy theories reinforces people’s beliefs, leading to a more positive discussion with a higher number of tweets. This suggests that once people believe in a particular conspiracy theory, they are less likely to question it or engage in critical thinking and may even seek out information that confirms their beliefs.

In conclusion, the prevalence of conspiracy theories on social media is a growing concern, and this study has provided important insights into the dynamics of these theories and their impact on public discourse. The findings suggest that more needs to be done to promote critical thinking and analysis and to provide accurate and reliable information to the public, particularly during times of crisis. By doing so, it is possible to help prevent the spread of misinformation and conspiracy theories and ensure that the public is better equipped to navigate complex issues in an informed and rational way.

Data availability

Twitter data and publicly available data were used for the analysis as described in the study.

Misinformation encompass false or inaccurate information, whether created intentionally or not, that is disseminated (Komendantova et al., 2023 ). On the other hand, disinformation is specifically crafted with the conscious aim to deceive, cause harm, or influence different social groups.

To give an example of why it is important one could think of the conspiracy on Bill Gates’ role in the COVID-19 pandemic. Whereas some tweets could be related to the conspiracy, there could be non-conspiracy tweets as well as talking about Bill Gates donating money for the development of vaccines. In this case, one would need to train a machine learning algorithm, which would be able to distinguish between conspiracy and non-conspiracy tweets. On the other hand, it is quite sure that HAARP is most likely related to conspiracies when discussing earthquakes.

The fact that two major peaks coincide with major earthquakes that occurred in Turkey could also lie in the fact that some populations may be more subject to conspiracy beliefs. E.g., Gürpınar ( 2019 ) refers to Turkey as a “conspiracy nation”.

Though other types of natural disasters such as rainfalls could trigger the HAARP discussion, the study focuses on earthquakes because as the findings and literature reveal the HAARP conspiracy is most frequently connected to earthquakes.

Though significant rainfall events occurred worldwide in 2022, only the rainfall in Brazil led to a high number of tweets discussing HAARP in connection to the rainfall. One explanation could be a general widespread conspiracies in Brazil where “false information … has penetrated … society” claiming a plot of developed nations against Brazil (Silva, 2022 ).

It is an interesting observation that in this case HAARP is used as a nominative name. Although the program is not related to China, China’s climate change program is also referred to as HAARP. It can be assumed that this is an attempt to link the program to conspiracy theories. Many of the tweets are accompanied by comments that climate change is a hoax or a plot.

Ahadzadeh AS, Ong FS, Wu SL (2023) Social media skepticism and belief in conspiracy theories about COVID-19: the moderating role of the dark triad. Curr Psychol 42(11):8874–8886. https://doi.org/10.1007/s12144-021-02198-1

Article   PubMed   Google Scholar  

Armaly MT, Buckley DT, Enders AM (2022) Christian nationalism and political violence: victimhood, racial identity, conspiracy, and support for the capitol attacks. Polit Behav 44(2):937–960. https://doi.org/10.1007/s11109-021-09758-y

Article   PubMed   PubMed Central   Google Scholar  

Baranowski DB, Flatau MK, Flatau PJ, Karnawati D, Barabasz K, Labuz M, Marzuki (2020) Social-media and newspaper reports reveal large-scale meteorological drivers of floods on Sumatra. Nat Commun 11(1):2503. https://doi.org/10.1038/s41467-020-16171-2

Article   ADS   CAS   PubMed   PubMed Central   Google Scholar  

Biddlestone M, Green R, Cichocka A, Sutton R, Douglas K (2021) Conspiracy beliefs and the individual, relational, and collective selves. Soc Pers Psychol Compass 15(10). https://doi.org/10.1111/spc3.12639

Bossu R, Corradini M, Cheny JM, Fallou L (2023) A social bot in support of crisis communication: 10-years of@ LastQuake experience on Twitter. Front Commun 8:992654. https://doi.org/10.3389/fcomm.2023.992654

Bradshaw S (2020) Influence operations and disinformation on social media. In: Modern Conflict and Artificial Intelligence. pp. 41–47. https://www.cigionline.org/articles/influence-operations-and-disinformation-social-media/?utm_source=twitter&utm_medium=social&utm_campaign=ai-series

Cinelli M, Etta G, Avalle M, Quattrociocchi A, Di Marco N, Valensise C, … Quattrociocchi W (2022) Conspiracy theories and social media platforms. Curr Opin Psychol 101407. https://doi.org/10.1016/j.copsyc.2022.101407

Deruelle F (2020) The different sources of electromagnetic fields: Dangers are not limited to physical health. Electromagn Biol Med 39(2):166–175. https://doi.org/10.1080/15368378.2020.1737811

Douglas KM, Sutton RM, Cichocka A (2017) The psychology of conspiracy theories. Curr Direct Psychol Sci 26(6):538–542. https://doi.org/10.1177/0963721417718261

Douglas KM, Uscinski JE, Sutton RM, Cichocka A, Nefes T, Ang CS, Deravi F (2019) Understanding conspiracy theories. Polit Psychol 40:3–35. https://doi.org/10.1111/pops.12568

Elroy O, Erokhin D, Komendantova N, Yosipof A (2023) Mining the discussion of Monkeypox misinformation on Twitter using RoBERTa. In: IFIP International Conference on Artificial Intelligence Applications and Innovations. pp. 429–438. https://doi.org/10.1007/978-3-031-34111-3_36

Erokhin D, Komendantova N (2023) The role of bots in spreading conspiracies: case study of discourse about earthquakes on Twitter. Int J Disaster Risk Reduct 92:103740. https://doi.org/10.1016/j.ijdrr.2023.103740

Erokhin D, Yosipof A, Komendantova N (2022) COVID-19 Conspiracy theories discussion on Twitter. Soc Media+ Soc 8(4):20563051221126051. https://doi.org/10.1177/20563051221126051

Feagin JR, Orum AM, Sjoberg G (eds.) (2016) A case for the case study. UNC Press Books. https://uncpress.org/book/9780807843215/a-case-for-the-case-study/

Fidel R (1984) The case study method: a case study. Libr Inf Sci Res 6(3):273–288. http://faculty.washington.edu/fidelr/RayaPubs/TheCaseStudyMethod.pdf

Google Scholar  

Freeman D, Waite F, Rosebrock L, Petit A, Causier C, East A, Lambe S (2022) Coronavirus conspiracy beliefs, mistrust, and compliance with government guidelines in England. Psychol Med 52(2):251–263. https://doi.org/10.1017/S0033291720001890

Gizzi FT, Kam J, Porrini D (2020) Time windows of opportunities to fight earthquake under-insurance: evidence from Google Trends. Humanit Soc Sci Commun 7(1). https://doi.org/10.1057/s41599-020-0532-2

Gkinopoulos T, Mari S (2023) How exposure to real conspiracy theories motivates collective action and political engagement? Τhe moderating role of primed victimhood and underlying emotional mechanisms in the case of 2018 bushfire in Attica. J Appl Soc Psychol 53(1):21–38. https://doi.org/10.1111/jasp.12923

Gong C, Ren Y (2023) PTSD, FOMO and fake news beliefs: a cross-sectional study of Wenchuan earthquake survivors. BMC Public Health 23(1):2213. https://doi.org/10.1186/s12889-023-17151-z

Green R, Toribio-Flórez D, Douglas KM, Brunkow JW, Sutton RM (2023) Making an impression: The effects of sharing conspiracy theories. J Exp Soc Psychol 104:104398. https://doi.org/10.1016/j.jesp.2022.104398

Gürpınar D (2019) Conspiracy theories in Turkey: conspiracy nation. Routledge. https://www.routledge.com/Conspiracy-Theories-in-Turkey-Conspiracy-Nation/Gurpinar/p/book/9780367727703

Harfoushi O, Hasan D, Obiedat R (2018) Sentiment analysis algorithms through Azure machine learning: analysis and comparison. Mod Appl Sci 12(7):49. https://doi.org/10.5539/mas.v12n7p49

Jennings W, Stoker G, Bunting H, Valgarðsson VO, Gaskell J, Devine D, Mills MC (2021) Lack of trust, conspiracy beliefs, and social media use predict COVID-19 vaccine hesitancy. Vaccines 9(6):593. https://doi.org/10.3390/vaccines9060593

Article   CAS   PubMed   PubMed Central   Google Scholar  

Kam J, Park J, Shao W, Song J, Kim J, Gizzi FT, Suh YJ (2021) Data-driven modeling reveals the Western dominance of global public interest in earthquakes. Humanit Soc Sci Commun 8(1):1–9. https://doi.org/10.1057/s41599-021-00914-7

Kanhai LDK, Singh D, Lauckner B, Ebi KL, Chadee DD (2016) Knowledge, attitude and practices of coastal communities in Trinidad and Tobago about tsunamis. Nat Hazards 81:1349–1372. https://doi.org/10.1007/s11069-015-2138-3

Kelleher JA (1972) Rupture zones of large South American earthquakes and some predictions. J Geophys Res 77(11):2087–2103. https://doi.org/10.1029/JB077i011p02087

Article   ADS   Google Scholar  

Knight P (2000) Conspiracy culture: from the Kennedy assassination to the X-Files. Psychology Press. https://www.routledge.com/Conspiracy-Culture-From-Kennedy-to-The-X-Files/Knight-Knight/p/book/9780415189781

Komendantova N, Erokhin D, Albano T (2023) Misinformation and its impact on contested policy issues: the example of migration discourses. Societies 13(7):168. https://doi.org/10.3390/soc13070168

Landi S, Costantini A, Fasan M, Bonazzi M (2021) Public engagement and dialogic accounting through social media during COVID-19 crisis: a missed opportunity? Account Audit Account J 35(1):35–47. https://doi.org/10.1108/AAAJ-08-2020-4884

Lazić A, Žeželj I (2021) A systematic review of narrative interventions: lessons for countering anti-vaccination conspiracy theories and misinformation. Public Underst Sci 30(6):644–670. https://doi.org/10.1177/09636625211011881

Liu A, Kam J, Kwon SY, Shao W (2023) Monitoring the impact of climate extremes and COVID-19 on statewise sentiment alterations in water pollution complaints. NPJ Clean Water 6(1):29. https://doi.org/10.1038/s41545-023-00244-y

Microsoft (2023) Transparency note for sentiment analysis. https://learn.microsoft.com/en-us/legal/cognitive-services/language-service/transparency-note-sentiment-analysis

Miller I, Miller R (2003) HAARP’s threat to the voice of the planet. Nexus Magazine. In: Mar-Miller I, Lonetree B. The Sedona effect: correlations between geomagnetic anomalies, EEG Brainwaves & Schumann Resonance (Apr). http://www.nwbotanicals.org/oak/newphysics/HAARP.html

De Mucci R (2015) The methodological individualism antidotes to poisons of the conspiracy theory of history and society. Sociologia: Riv Quadrimestrale di Sci Storiche e Sociali: XLIX 2:2531–5951. http://digital.casalini.it/10.36165/2609

Naiditch D (2003) Is baked Alaska half-baked? Skept (Altadena, CA) 10(1):12–15. https://go.gale.com/ps/i.do?id=GALE%7CA101495899&sid=googleScholar&v=2.1&it=r&linkaccess=abs&issn=10639330&p=AONE&sw=w&userGroupName=anon~4e80e235

Persinger MA (1980) Earthquake activity and antecedent UFO report numbers. Percept Mot Skills 50(3, Pt 1):791–797. https://doi.org/10.2466/pms.1980.50.3.791

Pertwee E, Simas C, Larson HJ (2022) An epidemic of uncertainty: rumors, conspiracy theories and vaccine hesitancy. Nat Med 28:456–459. https://doi.org/10.1038/s41591-022-01728-z

Article   CAS   PubMed   Google Scholar  

Pfeffer J, Mooseder A, Lasser J, Hammer L, Stritzel O, Garcia D (2023) This sample seems to be good enough! Assessing coverage and temporal reliability of Twitter’s Academic API. In: Proceedings of the International AAAI Conference on Web and Social Media. vol. 17, pp. 720–729. https://doi.org/10.1609/icwsm.v17i1.22182

Pound P, Campbell R (2015) Locating and applying sociological theories of risk-taking to develop public health interventions for adolescents. Health Sociol Rev 24(1):64–80. https://doi.org/10.1080/14461242.2015.1008537

Van Prooijen JW, Douglas KM (2017) Conspiracy theories as part of history: the role of societal crisis situations. Mem Stud 10(3):323–333. https://doi.org/10.1177/1750698017701615

Qasem M, Thulasiram R, Thulasiram P (2015) Twitter sentiment classification using machine learning techniques for stock markets. 2015 International Conference on Advances in Computing, Communications and Informatics (ICACCI), 834–840. https://doi.org/10.1109/ICACCI.2015.7275714

Qorib M, Oladunni T, Denis M, Ososanya E, Cotae P (2023) COVID-19 vaccine hesitancy: text mining, sentiment analysis and machine learning on COVID-19 vaccination Twitter dataset. Exp Syst Appl 212. https://doi.org/10.1016/j.eswa.2022.118715

Radford B (2014) HAARP conspiracy theory’weather super-weapon’program shuts down. Skeptical Inquirer 38(5):7–9. https://go.gale.com/ps/i.do?id=GALE%7CA380143030&sid=googleScholar&v=2.1&it=r&linkaccess=abs&issn=01946730&p=AONE&sw=w&userGroupName=anon~e768fa01

Ruan T, Kong Q, McBride SK, Sethjiwala A, Lv Q (2022) Cross-platform analysis of public responses to the 2019 Ridgecrest earthquake sequence on Twitter and Reddit. Sci Rep 12(1):1634. https://doi.org/10.1038/s41598-022-05359-9

Sheshpari M (2018) Super weapons (energy weapons) for inducing earthquakes, landslides, sinkholes, snow avalanche, and erupting volcanoes. Electron J Geotech Eng 23(03):649–660. https://www.mentealternativa.com/wp-content/uploads/2019/01/Sheshpari-Paper-Direct-Energy-Weapons-Inducing-Earthquakes.pdf

Shlien S (1972) Earthquake-tide correlation. Geophys J Int 28(1):27–34. https://doi.org/10.1111/j.1365-246X.1972.tb06108.x

Silva HM (2022) Information and misinformation about climate change: lessons from Brazil. Ethics Sci Environ Polit 22:51–56. https://doi.org/10.3354/esep00201

Stempel C, Hargrove T, Stempel III GH (2007) Media use, social structure, and belief in 9/11 conspiracy theories. J Mass Commun Q 84(2):353–372. https://doi.org/10.1177/107769900708400210

Theocharis Y, Cardenal A, Jin S, Aalberg T, Hopmann DN, Strömbäck J, … Štětka V (2021) Does the platform matter? Social media and COVID-19 conspiracy theory beliefs in 17 countries. New Media Soc. https://doi.org/10.1177/14614448211045666

Ük B, Bahcekapili HG (2022) The relation of individual and collective narcissism and belief in COVID-19 conspiracy theories: the moderating effects of need for uniqueness and belonging. Discov Psychol 2(1):35. https://doi.org/10.1007/s44202-022-00047-1

United States Geological Survey (2023) Significant earthquakes archive. https://www.usgs.gov/programs/earthquake-hazards

Uscinski JE, Enders AM, Klofstad C, Seelig M, Funchion J, Everett C, … Murthi M (2020) Why do people believe COVID-19 conspiracy theories?. Harvard Kennedy School Misinformation Review, 1(3). https://doi.org/10.37016/mr-2020-015

Van Der Wal RC, Sutton RM, Lange J, Braga JP (2018) Suspicious binds: conspiracy thinking and tenuous perceptions of causal connections between co‐occurring and spuriously correlated events. Eur J Soc Psychol 48(7):970–989. https://doi.org/10.1002/ejsp.2507

Weinberger S (2014) US ionospheric research facility to close. Nature News. https://www.nature.com/articles/nature.2014.15243.pdf

Acknowledgements

The authors disclosed receipt of the following financial support for the research, authorship, and publication of this article: this work was funded by the European Union’s Horizon 2020 research and innovation program under grant agreement No. 101021746, CORE (science and human factor for resilient society).

International Institute for Applied Systems Analysis, Laxenburg, Austria

Dmitry Erokhin & Nadejda Komendantova

Contributions

The authors have equally contributed to the study.

Correspondence to Dmitry Erokhin .

Ethics declarations

Competing interests.

The authors declare no competing interests.

Ethical approval

Ethical approval was not required as the study did not involve human participants.

Informed consent

Informed consent was not required as the study did not involve human participants.

Additional information

Publisher’s note Springer Nature remains neutral with regard to jurisdictional claims in published maps and institutional affiliations.

Open Access This article is licensed under a Creative Commons Attribution 4.0 International License, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons licence, and indicate if changes were made. The images or other third party material in this article are included in the article’s Creative Commons licence, unless indicated otherwise in a credit line to the material. If material is not included in the article’s Creative Commons licence and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder. To view a copy of this licence, visit http://creativecommons.org/licenses/by/4.0/ .

About this article

Cite this article.

Erokhin, D., Komendantova, N. Earthquake conspiracy discussion on Twitter. Humanit Soc Sci Commun 11 , 454 (2024). https://doi.org/10.1057/s41599-024-02957-y

Received : 27 July 2023

Accepted : 08 March 2024

Published : 27 March 2024

DOI : https://doi.org/10.1057/s41599-024-02957-y

Share this article

Quick links.

• Explore articles by subject
• Guide to authors
• Editorial policies

Chemical Communications

Photochemical cyclopropanation in aqueous micellar media – experimental and theoretical studies †.

* Corresponding authors

a Institute of Organic Chemistry, Polish Academy of Sciences, Kasprzaka 44/52, Warsaw 01-224, Poland E-mail: [email protected]

b Department of Chemistry, Warsaw University of Technology, Noakowskiego 3, Warsaw 00-664, Poland

c Center for Integrative Petroleum Research, King Fahd University of Petroleum and Minerals, Dhahran 31261, Kingdom of Saudi Arabia E-mail: [email protected]

While in nature, reactions occur in water-based confined compartments, for a long time, water has been often regarded as an unsuitable medium for organic reactions. We have, however, found that photochemical cyclopropanation of styrenes with diazo compounds or their precursors can be performed in micellar systems. COSMO-RS studies revealed that the reactivity correlates with the predicted critical micelle concentration (CMC), with higher CMC values delivering higher yields.

Supplementary files

• Supplementary information PDF (8907K)

Article information

Download Citation

Permissions.

Photochemical cyclopropanation in aqueous micellar media – experimental and theoretical studies

J. P. Milton, A. Milanowski, M. Andersson and D. Gryko, Chem. Commun. , 2024, Advance Article , DOI: 10.1039/D4CC00828F

This article is licensed under a Creative Commons Attribution-NonCommercial 3.0 Unported Licence . You can use material from this article in other publications, without requesting further permission from the RSC, provided that the correct acknowledgement is given and it is not used for commercial purposes.

To request permission to reproduce material from this article in a commercial publication , please go to the Copyright Clearance Center request page .

If you are an author contributing to an RSC publication, you do not need to request permission provided correct acknowledgement is given.

If you are the author of this article, you do not need to request permission to reproduce figures and diagrams provided correct acknowledgement is given. If you want to reproduce the whole article in a third-party commercial publication (excluding your thesis/dissertation for which permission is not required) please go to the Copyright Clearance Center request page .

Read more about how to correctly acknowledge RSC content .

Social activity

Search articles by author.

This article has not yet been cited.

Advertisements

SUBMIT A STORY IDEA

Study: Breaking gender stereotypes leads to more effective communication

When men use more "feminine" language, seen as more warm, communal and nurturing, their apologies are more effective, the study found.

Saying "I'm sorry," especially in the workplace, can be tricky terrain. Delivering an effective apology can help resolve conflicts, restore trust and promote collaboration among co-workers.

But what works best?

A research team including a University of Arizona faculty member says that to make your next apology more effective, use language that goes against gender stereotypes.

Sarah Doyle , associate professor in the Department of Management and Organizations in the Eller College of Management, said the team wanted to find out what constitutes an effective apology in the workplace – and whether the content of a successful apology looks different depending on the gender of the apologizer. The research was published in the Journal of Applied Psychology .

The team used past research to define "masculine" and "feminine" language, including a study from 2003 that defined masculine language as having more agency and being more assertive, confident and self-assured, and feminine language as warm, communal and nurturing. The team labeled apologies with more masculine language as "agentic," and those with more feminine language as "communal." Overall, Doyle's team found that those who "violated" gender stereotypes were seen as delivering more effective apologies.

"We found that women delivering masculine-style apologies benefited because they were seen as displaying higher levels of assertiveness and enhancing their perceived competence," Doyle said. "The men delivering apologies with more stereotypically feminine language were seen as having greater interpersonal sensitivity that enhanced their perceived benevolence or warmth."

Sarah Doyle

Starting with celebrities

The team began its series of four studies by searching through a platform that is a well-known hotspot for celebrity apologies: X, formerly known as Twitter. They ultimately examined 87 apology tweets from celebrities, including rapper and singer Lizzo, comedian Kevin Hart, actor Tyler Posey and television personality Kendra Wilkinson. Public reaction to those tweets supported the idea of apologizers benefiting by violating gender stereotypes, especially for the women in the sample, Doyle said.

"The female celebrities who delivered apologies that were higher in these masculine qualities were especially likely to receive these benefits," Doyle said. "There were higher 'like' counts and the sentiments in response to those apology tweets were much more positive."

For women delivering an apology on the platform, a one-point increase in agentic language, as measured on a five-point scale, returned an average of more than 17,000 additional likes, Doyle said.

Everyday apologies

In the second study, 366 working adults participated in a scenario in which their accountant sends them an email apologizing for making a mistake on their taxes. Individuals were randomly assigned to one of four groups classified by a male or female accountant delivering a stereotypically masculine or feminine apology. Participants then rated different components of the apology and determined whether they would like to continue using the accountant. The data lined up with the results from the first study, showing, for both male and female apologizers, that the counter-stereotypical apology was more effective.

The third study involved 441 individuals participating in the same accounting scenario but asked them to respond to the accountant's apology and determine whether they wanted to keep working with them. The fourth study was similar to the third, but used a scenario involving a paperwork error by a nurse to see if using a more traditionally female occupation would change the results. The data from each study showed counter-stereotypical apologies were seen as more effective, especially for female apologizers.

Across the studies using the accounting or nursing scenarios, researchers found that, for women, delivering a counter-stereotypical apology increased the apology's perceived effectiveness by an average of 9.7%. For men, using a counter-stereotypical apology increased perceived effectiveness by an average of 8.2%.

"It's important to mention that we did not find that men and women are penalized for giving a stereotypical apology," Doyle said, "Rather, they benefit from giving a counter-stereotypical one. Thus, any apology is likely to be better than no apology at all."

Sorry to ask, but what did we learn?

Put simply, there are a lot of different ways to apologize, and it can help to think it through, Doyle said.

"I think people assume that 'I'm sorry' is a consistent and effective way to apologize, but there are a lot of different ways to say that," Doyle explained. "Not all apologies are the same, and it can help to be a little bit more deliberate about the language that you're using and the content that is included in your apology."

The research team is hoping the results can lead people to think beyond how often we apologize, and to put more focus on how we communicate.

"Much of the literature suggests women apologize too much and men don't apologize enough," Doyle said. "But I think the frequency conversation is a bit oversimplified. It's not just about whether people should apologize more or less, but how we can construct apologies differently. It's what you include in that apology that's really going to matter."

The research team also included Beth Polin from Eastern Kentucky University; Sijun Kim from Texas A&M University; Roy Lewicki from The Ohio State University; and Nitya Chawla from the University of Minnesota.

Resources for the Media

Andy Ober Assistant Director, News, University Communications [email protected] 520-621-9017

Sarah Doyle Eller College of Management [email protected] 520-621-1053

Resubscribe to keep getting UANow weekly

Astronomers capture magnetic fields twirling around black hole

UArizona crew of professional artists completes simulated moon mission

Webb telescope takes its first images of forming planetary systems

University of arizona in the news.

BBC Today A Lunar Ark seed vault on the Moon could ensure Earth's survival in the face of mass-extinction

USA Today Today Visa, Mastercard agree to $30B deal with merchants. What it means for credit card holders.

Salon Today Before reaching the ocean, the Colorado River becomes a trickle. New research reveals where it goes

The Salt Lake Tribune Today Life after asteroid Bennu

The Conversation Today Exploding stars are rare but emit torrents of radiation − if one happened close enough to Earth, it could threaten life on the planet

RFK Jr. calls Biden a greater threat to democracy than Trump

Independent presidential candidate Robert F. Kennedy Jr . said Monday that he sees President Joe Biden as more of a threat to democracy than presumptive GOP nominee Donald Trump .

In an interview on CNN , Kennedy argued that Biden "has used the federal agencies to censor political speech," appearing to refer to a case before the Supreme Court that could affect the level of contact between government officials and social media companies regarding content removal.

Last month, a majority of Supreme Court justices appeared to be wary of arguments that the Biden administration was unlawfully telling social media platforms to take down problematic conduct.

“I can make the argument that President Biden is the much worse threat to democracy, and the reason for that is President Biden is the first candidate in history, the first president in history, that has used the federal agencies to censor political speech ... to censor his opponent,” Kennedy said.

“I can say that because I just won a case in the federal court of appeals and now before that Supreme Court that shows that he started censoring,” Kennedy also said.

The Kennedy campaign did not directly respond to a question about the legal case he appeared to refer to.

Kennedy, a prominent anti-vaccine activist, has used social media to spread misinformation related to vaccines and Covid. The Children’s Health Defense group, an anti-vaccine group led by Kennedy, was kicked off Instagram and Facebook, both owned by Meta, in 2022 for spreading misinformation about vaccines and Covid.

The Democratic National Committee blasted Kennedy in a statement after the interview.

"With a straight face Robert F. Kennedy Jr. said that Joe Biden is a bigger threat to democracy than Donald Trump because he was barred from pushing conspiracy theories online," DNC senior adviser Mary Beth Cahill said. "There is no comparison to summoning a mob to the Capitol and promising to be a dictator on day one."

"Robert F. Kennedy Jr. laid to rest tonight any doubts that he’s a spoiler candidate by pushing his MAGA talking points in prime time," she added.

Cahill was a chief of staff for the late Sen. Edward Kennedy, Kennedy’s uncle.

The Biden campaign deferred to the DNC when it was reached for comment.

Biden has made preserving democracy a cornerstone of his re-election campaign, juxtaposing his actions to protect democratic institutions with Trump's actions.

"Folks, but for all the threats posed to the country, the greatest threat he poses is to our democracy, and that’s not hyperbole," Biden said about Trump at a campaign event last week.

As Biden allies fear that Kennedy could siphon votes away from the president and help Trump return to the White House, several members of Kennedy's family have been vocal in their support for Biden and their criticism of RFK Jr.

Kennedy, like Trump, has a history of arguing that elections were "stolen."

During Monday's CNN interview, he reiterated a false claim that the 2000 and 2004 elections were "stolen."

Similarly, Trump has regularly made false claims that the 2020 election was stolen from him. Rioters who breached the Capitol on Jan. 6, 2021, have echoed his falsehoods as rationale for their behavior.

Megan Lebowitz is a politics reporter for NBC News.

Social Media Marketing Case Study Examples: 1. 793,500+ Impressions for Semrush On Twitter 2. Viral Oreo Super Bowl Tweet 3. Facebook Posting Strategy That Lead to 3X Reach & Engagement 4. Achieving a 9 Million Audience by Automating Pinterest SEO 5. 5X Increase In App Installs from TikTok 6. 330% Increase In Reach for the Make a Wish Foundation 7.

Then, identify quotes that can be pulled and inserted into the piece. Next, insert the relevant social media examples and metric graphs. You want to break up the paragraphs of words with images or graphics. These can be repurposed later when you share the case study on social media, email or sales decks.

2. Less is More. Social media is not about quantity but quality. Starbucks follows the "less is more" principle to maintain the quality standards, even in the caption. Spamming followers' feeds with constant posting is a big no-no. Starbucks shares 5-6 posts per week on Instagram and 3-4 weekly posts on Facebook.

Here are five of the best brands on social and what I think you can learn from them: 1.Mercedes Benz - Repeated, successful social media marketing campaigns. Mercedes Benz seem to win every time with their social media campaigns. The one that stands out to me was back in 2013 when they created what I still believe to be one of the best ...

The average response time for a brand to reply on social media is 10 hours, while the average user will only wait 4 hours. On average, Hilton Hotels answers 3.3 tweets in one hour, and the average time between a tweet and a response equals 37.3 minutes (after analyzing 872 tweets during one month). That's the power of social listening.

A social media case study is an in-depth exploration of one of your biggest client success stories. It describes how you helped them solve their problems and reach their goals. Often, case studies focus on a specific campaign designed to achieve a certain result. Perhaps your clients wanted to improve ROI on social media by 20%.

Case studies will demonstrate how brands have harnessed the power of UGC to build strong relationships with their audience. 2.5. Case Studies Showcasing Successful Visual Campaigns. To reinforce the concepts discussed in this section, we will present real-world case studies of social media campaigns that have excelled in utilizing visual content.

In a W orld of Social Media: A Case Study An alysis of Instagr am. Dr. Daryl D. Green 1 *, Dr. ... it becomes an increasingly valuable communication channel for both brands and consumers. As a ...

Here are some social media case studies on failed social media activities. The failures tend to be on a smaller scale, resulting from bad communication and reactions turning the Social Media conversation in an unwanted direction. It is rare that a company admits to a complete campaign and a ton of money gone down the drain.

We explored the strategies and communication models implemented, challenges and barriers for effective adoption of these platforms, and ethical implications in the use social media during natural disasters. The study investigates gaps between theories and practice, adopting a multidisciplinary perspective that involves public relations, social ...

If you want to capitalize on the opportunity, here are four ways to elevate social's role in your corporate communications toolkit. 1. Power up public relations efforts. Once upon a time, "marketing" and "public relations" existed in their own respective lanes. Now, social media has blurred the boundaries between the two, driving even ...

Social media plays an important part in the digital transformation of businesses. This research provides a comprehensive analysis of the use of social media by business-to-business (B2B) companies. The current study focuses on the number of aspects of social media such as the effect of social media, social media tools, social media use, adoption of social media use and its barriers, social ...

Keywords: Domino's Pizza; crisis communication; social media; YouTube; Twitter; case study; public relations Overview and Background The way in which companies communicate with stakeholders during a crisis event is rapidly changing with the 24-hour access provided by the Internet, Facebook, Twitter, and YouTube.

Studies on social media crisis communication describe sense-making as a collective process or even collective work ... Sensemaking in social media crisis communication - A case study on the Brussels bombings in 2016. In: Proceedings of the 25th European conference on information systems, Guimarães, 12-15 June 2016, pp. 2169-2186. ECIS.

This research paper was based on the case study methodology under the approach suggested by Robert K. Yin [28: 18], who stated that "a case study is an empirical inquiry that investigates a contemporary phenomenon in depth and within its real-life context" in order to understand its complexity as a social issue.It focuses on describing, understanding and predicting phenomena regarding ...

A search for books on social media reveals a staggering number. From the highly acclaimed The Cluetrain Manifesto (2007) by Rick Levine, Christopher Locke, Doc Searls, and David Weinberger to Erik Qualman's Socialnomics: How Social Media Transforms the Way We Live and Do Business (2009), there are several books that address business in general, and marketing in particular, using social media.

Localiter is an online social media community that grows local businesses by creating online word of mouth marketing campaigns to build awareness and grow revenue. Challenge Localiter required an online following of cost-conscious individuals that were passionate about supporting local businesses.

The study investigates gaps between theories and practice, adopting a multidisciplinary perspective that involves public relations, social media studies, government/public affairs, and public ...

Abstract Social Media Technologies in Policy Communication: A Case Study of Ghana's Information Services Department By Winnifred Nafisa Mahama

Abstract. This research paper presents the findings of a research project that investigated how young adult interpersonal communications have changed since using social media. Specifically, the research focused on determining if using social media had a beneficial or an adverse effect on the development of interaction and communication skills ...

Social media use in crisis communication varies according to the context, the disaster and the maturity of social media use. ... A Case Study of Employing Social Media to Zhengzhou 7.20 Rainstorm ...

CASE STUDY 2 Case Study: Communication and Social Media Social media is prevalent in society today and can be both positive and negative in professional environments. On the positive side, it can help promote new companies, market new products, bridge the gap between cultures, and connect people that otherwise might not ever meet each other. In my line of work in Career Services, I have ...

It takes a lot to destroy a consumer-facing brand of 70 years. Though this scandal has already had enormous impact on Volkswagen's share price (down from 165ish to 106 when the story broke) and big fines and loss of sales are to be expected, social media can perhaps add some perspective. Looking at Facebook comments in particular, there are ...

case study southern new hampshire university social media leadership and team building grace turner mgt 200: leadership and team building dr. monique anderson ... 5-1 Case Study Communication and Social Media. Course: leadership and team building (mgt200) 112 Documents. Students shared 112 documents in this course.

Social Media, Personalization, Visuals, and Strategic Political Communication: The Case of an African Vice President's Image-Construction on Twitter. Nana Kwame Osei Fordjour Department of Communication, ... The image he constructs and the broader implication of this present study for strategic communication are discussed.

This study makes a significant contribution to the field of social psychology and communication by providing insights into the dynamics of belief reinforcement within online communities amidst ...

Photochemical cyclopropanation in aqueous micellar media ... COSMO-RS studies revealed that the reactivity correlates with the predicted critical micelle concentration (CMC), with higher CMC values delivering higher yields. ... Communication. Submitted 20 Feb 2024. Accepted 15 Mar 2024. First published 02 Apr 2024. This article is Open Access.

The data from each study showed counter-stereotypical apologies were seen as more effective, especially for female apologizers. Across the studies using the accounting or nursing scenarios, researchers found that, for women, delivering a counter-stereotypical apology increased the apology's perceived effectiveness by an average of 9.7%.

The FDA told CNN on Wednesday that the lawsuit challenged its authority to issue a Consumer Update in March 2021, several tweets and other social media posts from 2021 and 2022 that linked to the ...

The independent presidential candidate appeared to refer to a Supreme Court case that could affect communications between government officials and social media companies. IE 11 is not supported.

• business plan
• course work
• research paper

For the first time Rosatom Fuel Division supplied fresh nuclear fuel to the world’s only floating nuclear cogeneration plant in the Arctic

The fuel was supplied to the northernmost town of Russia along the Northern Sea Route.

The first in the history of the power plant refueling, that is, the replacement of spent nuclear fuel with fresh one, is planned to begin before 2024. The manufacturer of nuclear fuel for all Russian nuclear icebreakers, as well as the Akademik Lomonosov FNPP, is Machinery Manufacturing Plant, Joint-Stock Company (MSZ JSC), a company of Rosatom Fuel Company TVEL that is based in Elektrostal, Moscow Region.

The FNPP includes two KLT-40S reactors of the icebreaking type. Unlike convenient ground-based large reactors (that require partial replacement of fuel rods once every 12-18 months), in the case of these reactors, the refueling takes place once every few years and includes unloading of the entire reactor core and loading of fresh fuel into the reactor.

The cores of KLT-40 reactors of the Akademik Lomonosov floating power unit have a number of advantages compared to the reference ones: a cassette core was used for the first time in the history of the unit, which made it possible to increase the fuel energy resource to 3-3.5 years between refuelings, and also reduce the fuel component of the electricity cost by one and a half times. The FNPP operating experience formed the basis for the designs of reactors for nuclear icebreakers of the newest series 22220. Three such icebreakers have been launched by now.

For the first time the power units of the Akademik Lomonosov floating nuclear power plant were connected to the grid in December 2019, and put into commercial operation in May 2020. The supply of nuclear fuel from Elektrostal to Pevek and its loading into the second reactor is planned for 2024. The total power of the Akademik Lomonosov FNPP, supplied to the coastal grid of Pevek without thermal energy consumption on shore, is about 76 MW, being about 44 MW in the maximum thermal power supply mode. The FNPP generated 194 million kWh according to the results of 2023. The population of Pevek is just a little more than 4 thousand, while the FNPP has a potential for supplying electricity to a city with a population of up to 100 thousand people. After the FNPP commissioning two goals were achieved. These include first of all the replacement of the retiring capacities of the Bilibino NPP, which has been operating since 1974, as well as the Chaunskaya TPP, which has already been operating for more than 70 years. Secondly, energy is supplied to the main mining companies in western Chukotka in the Chaun-Bilibino energy hub a large ore and metal cluster, including gold mining companies and projects related to the development of the Baimsk ore zone. In September 2023, a 110 kilovolt power transmission line with a length of 490 kilometers was put into operation, connecting the towns of Pevek and Bilibino. The line increased the reliability of energy supply from the FNPP to both Bilibino consumers and mining companies, the largest of which is the Baimsky GOK. The comprehensive development of the Russian Arctic is a national strategic priority. To increase the NSR traffic is of paramount importance for accomplishment of the tasks set in the field of cargo shipping. This logistics corridor is being developed due regular freight voyages, construction of new nuclear-powered icebreakers and modernization of the relevant infrastructure. Rosatom companies are actively involved in this work. Rosatom Fuel Company TVEL (Rosatom Fuel Division) includes companies fabricating nuclear fuel, converting and enriching uranium, manufacturing gas centrifuges, conducting researches and producing designs. As the only nuclear fuel supplier to Russian NPPs, TVEL supplies fuel for a total of 75 power reactors in 15 countries, for research reactors in nine countries, as well as for propulsion reactors of the Russian nuclear fleet. Every sixth power reactor in the world runs on TVEL fuel. Rosatom Fuel Division is the world’s largest producer of enriched uranium and the leader on the global stable isotope market. The Fuel Division is actively developing new businesses in chemistry, metallurgy, energy storage technologies, 3D printing, digital products, and decommissioning of nuclear facilities. TVEL also includes Rosatom integrators for additive technologies and electricity storage systems. Rosenergoatom, Joint-Stock Company is part of Rosatom Electric Power Division and one of the largest companies in the industry acting as an operator of nuclear power plants. It includes, as its branches, 11 operating NPPs, including the FNPP, the Scientific and Technical Center for Emergency Operations at NPPs, Design and Engineering as well as Technological companies. In total, 37 power units with a total installed capacity of over 29.5 GW are in operation at 11 nuclear power plants in Russia. Machinery Manufacturing Plant, Joint-Stock Company (MSZ JSC, Elektrostal) is one of the world’s largest manufacturers of fuel for nuclear power plants. The company produces fuel assemblies for VVER-440, VVER-1000, RBMK-1000, BN-600,800, VK-50, EGP-6; powders and fuel pellets intended for supply to foreign customers. It also produces nuclear fuel for research reactors. The plant belongs to the TVEL Fuel Company of Rosatom.

Rosatom obtained a license for the first land-based SMR in Russia

On April 21, Rosenergoatom obtained a license issued by Rostekhnadzor to construct the Yakutsk land-based SMR in the Ust-Yansky District of the Republic of Sakha (Yakutia).

ROSATOM and FEDC agree to cooperate in the construction of Russia's first onshore SNPP

ROSATOM and FEDC have signed a cooperation agreement to build Russia's first onshore SNPP in Yakutia.

Rosatom develops nuclear fuel for modernized floating power units

Rosatom has completed the development of nuclear fuel for the RITM-200S small modular reactor designed for the upgraded floating power units.