How to sell: river cruises

Each issue, cruise expert  Jane Archer shares her tips on selling a specific area of cruise. This time, she looks at how to sell river cruises 

It’s hard to think of a reason not to take a river cruise. River ships these days are fabulous, with large suites, cabins with balconies, family rooms, designer-led décor and a variety of places to eat; there are spectacular itineraries that take cruisers on journeys along great waterways in Europe Asia, the US, Africa and South America; best of all, whichever river clients choose, they always have a view of passing landscapes, villages, towns and cities. This is a holiday for all ages, from families to retirees, and for all tastes and pockets, with active cruises, easy sightseeing and all-inclusive or cruise-only prices. As the world returns to normal, demand for river cruising is growing once more as people seek to make up for lost time with more and longer voyages. We look at options in Europe for active and family cruises, and head Stateside to see what’s on offer on America’s rivers.

  • Clients can make the most of long-haul river cruises by packaging them within a longer hotel-based or touring holiday
  • A river cruise on the Danube is the easy way to see some of Europe’s greatest capital cities on just one holiday
  • River cruise lines cater for solo passenger by waiving single supplements, offering solo cabins or even operating sailings just for those travelling alone
  • CLIA offers a comprehensive selection of river cruise training and face-to-face events to help agents sell with first-hand knowledge and confidence

River cruisin’ USA

River cruising returned to the US in 2012 and capacity has grown ever since as more people discover this is a brilliant way to explore deep into America’s heartland. Most demand is for the Mississippi – Viking joins other lines here this summer with the purpose-built Viking Mississippi – but clients can also sail the Columbia and Snake Rivers in America’s North-West Pacific region, learning about the pioneers who led the country’s 19th century westward expansion.

Authentic paddlewheel riverboat

Who? American Queen Voyages Where? Mississippi When? June 25, 2022 How long? Eleven days How much? From £3,805pp, including flights

This cruise, sold in the UK by Light Blue Travel, takes travellers from the Big Easy jazz clubs to Elvis’ Graceland mansion in Memphis by way of alligators, the story of cotton, the US Civil War and the birth of the blues. It’s on the 417-passenger paddlewheel American Queen . Price includes two pre-cruise nights in New Orleans, transfers, hop-on. hop-off tours, drinks, wi-fi and tips.

river cruise upsell

American Queen

Contemporary riverboat

Who? American Cruise Lines Where? Columbia and Snake Rivers When? June 23, 2022 How long? Eight days How much? From £6,499pp including flights

Stunning scenery, deep gorges, volcanoes and wine feature on this cruise in the footsteps of the Lewis and Clark expedition to find the Pacific in the early 1800s. It’s from Clarkson in Washington to Hayden Island in Oregon on the 190-passenger modern river ship American Harmony . Price, available from UK GSA Fred Olsen Travel, includes a pre-cruise hotel, drinks with meals and tours.

Active river cruises

Who says river cruise is all about life in the slow lane? Choose the right line and passengers can be off on hiking and biking tours most days, borrow cycles for some DIY exploring and get in shape with fitness classes each morning. We’ve picked two of the lines with active in their DNA, but there are plenty more for clients to choose from, including Scenic, which offers e-bikes at no charge, and AmaWaterways, which has fitness hosts on all its ships.

Danube discovery

Who? Avalon Waterways Where? Danube When? May 19, 2022 How long? Eight days How much? From £999pp

As one of Avalon’s active cruises, this is not one for those seeking a sedentary holiday. Excursions take folk hiking, cycling and canoeing as they sail from Deggendorf in Germany to Budapest in Hungary via Grein, Spitz, Vienna and Visegrád. The cruise is on the 164-passenger Avalon View . Price includes excursions, wine, beer or soft drinks with lunch and dinner, plus wi-fi.

A taste of France

Who? Emerald Cruises Where? Rhône and Saône When? June 11, 2022 How long? Eight days How much? From £2,495 including flights

Cruisers on this voyage from Lyon to Arles in France can go cycling alone or on guided tours, join a vineyard hike, go canoeing in Avignon, swim in the indoor pool on their river ship, the 132-passenger Emerald Liberté , and still have time to keep in shape with the resident activity manager. Price includes transfers, drinks with lunch and dinner, selected tours and wi-fi.

Family-friendly river cruises

Several lines have recognised that river cruises are terrific holidays for children, especially in Europe, giving them a first-hand glimpse into history alongside active and adventurous excursions. Tauck and CroisiEurope join Uniworld in offering family departures, AmaWaterways has connecting rooms and suites with extra berths, while A-Rosa Cruises is making history this spring by putting a play area and family cabins on new vessel A-Rosa Sena .

German style

Who? A-Rosa Cruises Where? Rhine When? July 30, 2022 How long? Seven nights How much? From £3,294 for two adults and up to three children

This cruise is not only on A-Rosa’s new 280-passenger A-Rosa Sena and priced for a family cabin, but kids under 15 go free. Sailing round-trip from Cologne, it includes a late-night in Amsterdam, an overnight in Rotterdam and a day cruising, when youngsters can make good use of the kids’ play room. Price includes drinks and wi-fi, and applies also to departures on August 13 and 20.

river cruise upsell

A-Rosa Sena’s sundeck. Image courtesy of A-Rosa

American style

Who? Uniworld River Cruises Where? Danube When? July 29, 2022 How long? Eight days How much? From £12,796 for a family of four including flights

A fun dip into history at Vienna’s Time Travel attraction, cycling in Passau and a trip into a silver mine are among the family-friendly tours on this cruise, one of a handful of Uniworld’s Generations cruises that coincide with UK school holidays. It’s from Vienna to Nuremberg on the 128-passenger River Princess . Price includes transfers, drinks, tours and activities, tips and wi-fi.

Cruise Adviser -

river cruise upsell

Cruise Strategy Company: Now is the time to sell river cruises

river cruise, river cruising, cruise, travel,

Stuart Perl and Philip Ordever, co-founders of The Cruise Strategy Company, an independent business created to help travel agents sell more cruise holidays, explain why now is the right time to focus on river cruise sales.

Since July last year, a handful of river cruise lines, such as A-Rosa , CroisiEurope , Nicko Cruises and VIVA Cruises, returned to service, deploying reduced fleets to resume itineraries on the Rhine, Danube, Dutch & Belgium Waterways, the Douro and the French rivers. However, due to the less restrictive rules concerning the movement of nationals within Europe, passengers have in the main originated from those domestic markets.

We have seen and heard from both operators and consumers that with the reduced number of passengers on board and the strict management of the new health and safety protocols, the resumption of operations has been a welcome and successful first step back for the river cruise sector. This stands us in good stead for the start of the 2021 river cruise season in March.

With the majority of cancelled 2020 river cruise bookings transferring to 2021, plus the reduction in ship capacity, it may look as though there is limited opportunity to book.

However, in our view this may not be the case. Historically, more than 80 per cent of river cruise passengers have been sourced from the US and come the start of the season, who knows what American travel restrictions and consumer confidence to long-haul travel will be? Availability will most likely increase.

Opportunity knocks

Given that river cruising has made a quicker return to operations than ocean, and with evidence that passengers will have a stronger tendency towards booking on smaller ships, we expect to see more ocean cruisers becoming first-time river cruisers. And herein lies the opportunity for agents.

As a nation of holidaymakers desperate to travel abroad again in a safe environment, a river voyage in Europe is easily accessible on a short flight or even by car and train [once restrictions are lifted]. And with river cruise protocols already successfully tried and tested, now is the time to start encouraging clients to book for next season or beyond.

Now is the time to get ahead of the game and start learning river cruise. Understand the river lines – the experience they deliver on board and ashore, their value proposition, the varied itineraries and durations, and their book with confidence terms and conditions.

With this full armoury of knowledge, it is possible to convince clients to take their next holiday on a European river cruise.

For those yet to personally experience or sell a river cruise, this may all sound a little daunting. But with some dedicated training, a good understanding of the database and a smart marketing approach, it’s much easier than many think.

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5 Tips to Help Travel Agents Increase their Cruise Sales

Written by: Guest on August 14, 2017

river cruise upsell

In 2017, cruising has continued to increase in popularity as a vacation option, and growth is expected to continue for the next few years.

In fact, according to Charles Sylvia of Cruise Lines International Association (CLIA), the cruise industry expects to serve over 100 million cruisers over the next four years . Nearly 100 new ships are slated to hit oceans and rivers across the globe by 2026.

Even more encouraging, at least 95 percent of previous cruisers say they plan to cruise again, and 48 percent of non-cruisers say they intend to take a cruise vacation in the future.

Now is an ideal time for travel agents to inspire their clients to start thinking about planning their 2018 adventures at sea! Check out our tips for increasing your cruise sales:

1. Brush Up on Your River Cruise Knowledge

river cruise upsell

2. Emphasize Family and Multi-Generational Cruises

river cruise upsell

3. Help Clients Fulfill their Bucket Lists

river cruise upsell

4. Promote New Ships

river cruise upsell

5. Upsell with Pictures & Descriptive Details

river cruise upsell

Are you interested in planning unforgettable vacations for others? As an independent travel agent , you’ll be able to explore your passion for adventure while earning top commissions . For our free information packet, fill out the form on the right or call us at 1-888-611-1220.

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river cruise upsell

How to sell river cruises

Expedition Cruises

Variety, quality, convenience and safety are some of the key messages to stress when selling river cruises, according to the experts. Clients can visit Egypt’s Valley of the Kings, shop in Europe’s famous Christmas markets, or see the Taj Mahal, all from the comfort of a ship.

They’re an ideal option for customers looking for tours, who might not have realised that a cruise is an easy, safe, comfortable way to see several cities or countries in one trip.

For example, have you thought about selling a river cruise to a customer wanting a tour of India or south-east Asia?  AmaWaterways MD Jamie Loizou said: “River cruising is a great option for those visiting a lesser-known destination for the first time. For example, AmaWaterways’ Mekong and Colombia cruises take the hassle out of what could be very complicated travel arrangements.

“Guests simply need to step on board and let us take responsibility for curating the best possible itinerary, while they relax and enjoy the views.”

How to sell river cruises

Uniworld Head of Sales UK Angela Sloan added: “If someone comes into your shop asking for a tour of India, why not sell them a river cruise? If they ask for a city break, say they’re looking at Venice, why not a cruise? If they want a wine tour of France, again, we have great river cruises. Some agents tell us they don’t have river cruise customers, but they absolutely do. Sell the destination and the ship will sell itself.”

John Fair, UK Sales Director CroisiEurope agreed: “Focus on the destination, the cultural immersion, great food and service,” he said.

Seabourn Director of Sales Carly Perkins said: “You can see so much more on a cruise than you’d see on a 14-night land-based holiday. For example you can do Vietnam, Thailand, Cambodia, three countries in one holiday, and you can include overnight stays in cities such as Bangkok.”

An advantage for agents is that these are ready-made packages, so you can avoid the hassle and risk of putting together your own itineraries.

Andy Hawke of Fred. Holidays, general sales agent for Amadeus River Cruises, said it helps to stress the convenience of a river cruise. He said the phrase ‘unpack only once’ strikes a chord with many customers. “One of the huge benefits of a river cruise is that you can see so many countries and cities in one holiday and you don’t need to pack your bags every night,” he added, citing Amadeus’ Across Europe cruise, which takes in five countries from Holland to Hungary in 14 nights.

How to sell river cruises

American Queen Voyages, which recently launched its own training academy for UK agents, pointed out that US river cruises are very different to those in Europe. Since the rivers are larger, they can accommodate bigger ships with more facilities, such as multiple dining rooms, theatres, fitness centres, pools and lounges, making them more similar to ocean cruises.

Michelle Daniels, Commercial Director of American Queen’s UK general sales agent Light Blue Travel, said cruises also give guests the chance to experience lesser-known regions, taking in small US towns and back roads that they wouldn’t typically see. “Agents should be ready to suggest a river cruise to customers who are looking for something special, and who have maybe already done several European river cruises and loved them, and also fans of the USA are a good market,” she added.

“It’s important to look for ways to upsell to earn more, whether that be offering premium excursions or extended city stay add-ons.”

Michelle, who also represents Nicko Cruises in the UK, said don’t be afraid to suggest river cruises to clients who wouldn’t consider or don’t like ocean cruising, since river boats offers a more personal experience – and the ships are smaller so you can always see land!

“Look for cruises that are all-inclusive, so there are no nasty surprises at the end of the voyage,” she added. “As well as the cruise itself, all-inclusive should include travel to the destination, transfers, all meals, beverages, excursions, gratuities, port charges and wi-fi.”

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How to switch-sell city break fans to river cruise.

City break fans can often be the perfect clients to sell a river cruise trip to, often offering you more chances for commission in the process, explains Debbie Ward

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Lucrative river cruise product was burgeoning pre-pandemic. As the sector builds back, converting city breaks to mini cruises is one way for agents to cash in.

“New-to-cruise guests often agree to a river holiday once they’re made aware of all its benefits compared to a city break,” says Tom Morgan, Riviera Travel’s head of agency sales for the UK & Ireland. “A river cruise has several advantages… in terms of choice, convenience and cost.”

Many lines now offer mini-cruises to central and western Europe for four or five days. Some even have three-day options, like Avalon Waterways’ Taste of the Danube (from £579pp), voyaging from Budapest to Vienna via Bratislava.

For clients who can spare a week, Douro cruises visiting Lisbon and Porto are also possible. Here are some tips on making the switch.

TELL CLIENTS THEY’LL EXPERIENCE MORE

Clients can upgrade their city break easily to a multi-centre trip with a river cruise. “There’s huge variety in river sailing, with at least one new destination to explore every day, and an expert guide on hand at all times,” points out Morgan.

Some mini cruises cover two countries, like Avalon’s five-day A Taste of the Rhine, Northbound (from £892pp in 2022) calling at Frankfurt, Rudesheim, Koblenz, Cologne and Amsterdam.

Others have added interest, for instance Saga has bands performing onboard its five-night Sounds of the 50s (from £999pp) and Sounds of the 60s (from £949pp) Rhine cruises, which also take in several German cities.

HIGHLIGHT RELAXATION

River cruises offer the same reassurance of being looked after as on an escorted tour. However, unlike on coach breaks, clients keep the same cabin throughout. Transfers through traffic are also reduced.

“You stay right in the heart of the city, with the added benefit of enjoying views from the river as you sail and in out,” explains AmaWaterways’ managing director Jamie Loizou.

Regional flights to the departure port are also often included. Several lines also have no-fly options using Eurostar.

STRESS THE VALUE

Andrea Kruse, VIVA Cruises chief operating officer, believes city breakers get more for their money on a cruise. She says: “VIVA’s all-inclusive product includes snacks, full-board, high-quality alcoholic and non-alcoholic beverages, minibar, beauty products from luxury cosmetic brand Rituals, plus Wi-Fi and all tips, meaning we represent incredibly good value.”

The brand has introduced more four-night voyages, like City Trip Netherlands (from €595pp), a circular cruise from Dusseldorf to Amsterdam, Antwerp and Rotterdam.

Ama’s Loizou stresses the amount that’s covered on a river cruise is also good news for the trade. “Our travel agent partners are earning commission on all our inclusions, such as meals and excursions, which wouldn’t be the case if they booked a traditional city break.”

River cruises suit those with reduced mobility, but you can reassure more active clients that as ships moor centrally, they’ll be free to roam.

Loizou says: “We often stay in cities overnight, [giving] guests time to enjoy the [nightlife] and, of course, we give the option to explore independently or on our fleet of bicycles.”

Kruse adds: “We appeal to a broad demographic, from the older customer who wants to sit back and admire some of Europe’s greatest landmarks from the comfort of the ship, to the younger, more adventurous type who’ll take advantage of all the excursions, or simply set off themselves to explore.”

Riviera visits the Christmas market in Salzburg, Austria

Christmas shopping fans can often enjoy several popular Christmas markets in one trip and have ample space to relax in a festive atmosphere onboard in between. It’s a great way to tempt a first-time cruiser and is a potentially lucrative suggestion for groups.

Riviera is among several lines offering mini breaks to European Christmas markets. Its five-day Enchanting Rhine & Yuletide Markets cruise (from £689pp), takes in Bonn, Koblenz and Cologne. Look out for cruise lines’ New Year sailings too. 

AGENT INSIGHT

“There was such a buzz for river cruising, it was absolutely electric before the virus hit. We were on the up and up,” says Jonathan Cunningham (pictured) director of Key Holidays.

Though the sector has been badly dented by the pandemic, he’s confident he can upsell from traditional short breaks if conditions are right. “I think it would be easy to switch, say if someone is looking at a city break for around £700 then a few days more on a river cruise is around £1,000,” he says.

He thinks direct flights and short durations will be clinchers. “If the cruise was four, five or six nights that would be easy, as the value would be plain to see. When you think about the flight, transfers, food, drinks and walking tours, it’s really easy to switch sell.”

He adds: “On [traditional] city breaks you’ve got the whole day mapped out, which is great to get your steps in, but you can be exhausted.”

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River Cruise Market

River Cruise Market Forecast by Onboard Facilities and Passenger Tickets for 2024 to 2034

Highlighting Regional Cuisine, River Cruise Companies are anticipated to Offer Gourmet Dining Experiences, Cooking Demonstrations, as well as Food and Wine Tastings to Indulge Culinary Enthusiasts

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River Cruise Market Outlook for 2024 to 2034

The river cruise market is estimated to reach US$2,525 million in 2024. The industry is anticipated to rise at a CAGR of 11.20%, surpassing US$7,322.10 million by 2034. The industry has become an attractive opportunity for companies targeting the elderly consumer segment. Compared to exploring destinations on foot, river cruising provides a less physically challenging journey alternative, hence driving the demand.

Many river cruise lines include wider corridors, lifts, and roll-in showers, among other accessibility features, to cater to diverse travelers. Furthermore, multigenerational travel packages are available from some operators targeting families.

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5 Key Highlights of the River Cruise Market

River cruises are often considered to be more secure than ocean cruises, which have lesser chances of getting seasick or encountering rough waters. This is also particularly attractive to those who may be afraid of big ocean liners.

River cruise companies prioritize safety through strict adherence to regulations and routine maintenance exercises performed on their ships while also advertising such measures as part of their promotional efforts toward prospective clients’ confidence-building purposes

River cruises offer a wholly distinctive option from typical land-based holidays or overcrowded ocean cruising. They are aimed at tourists who want to experience something different, such as unique itineraries and a focus on scenic waterways.

The companies have started developing thematic itineraries that appeal to various interests, such as wine tasting along European rivers or wildlife viewing cruises in exotic locations. This is in response to the growing demand for more specialized travel experiences.

River cruise companies are curating itineraries that focus on cultural immersion and include exclusive shore excursions, local food and wine experiences, and interactions with regional artisans. These companies enhance the onboard experience through the provision of high-end features such as spas, gourmet dining facilities, and enrichment lectures led by local experts, among others.

Key River Cruise Market Trends

Sustainability on the Waterways

Travelers’ environmental consciousness is set to become increasingly important going forward. River cruise companies have embraced eco-friendly practices by using hybrid or electric-powered vessels, adopting shore power in ports, and incorporating sustainable sourcing practices onboard their ships. As a result, this appeals to an increasing portion of eco-tourists who want sustainable tourism options.

Wellness Retreats on the River

The increasing interest in holistic wellness trips in the travel industry is spreading. Partnerships between river cruise companies and wellness professionals are taking place. They aim to plan itineraries that have yoga sessions on deck, healthy dining options, and access to specialized onboard spas. This is likely to satisfy travelers who would like to explore while still having some time for relaxation and rejuvenation.

Culinary Cruises with Local Flavors

The food and wine tourism sector is blossoming. The food element in river cruising has increasingly embraced immersive culinary experiences that see local chefs cook regional dishes right there in their kitchens, as well as take guests around wine estates, farmers’ markets, and cooking classes. Such a package appeals to tourists who wish to experience firsthand the culinary traditions associated with the places they visit.

Experiential Learning on the Move

River cruises are partnering with educational institutions and experts to offer onboard lectures, workshops, and interactive experiences related to the history, culture, and ecology of the regions traversed. For those curious holidaymakers who seek knowledge beyond mainstream tourist spots, this initiative is tailored by river cruise companies.

Ronak Shah

Principal Consultant

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Comparative View of the Adjacent River Cruise Market

This section provides a comparative view of the river cruise market, the cruise tourism market , and the glacier cruise market . The table compares the adjacent markets based on CAGR from 2024 to 2034, opportunities, and key trends.

River Cruise Market:

Cruise Tourism Market:

Analysis by Segments

This section provides detailed insights into specific segments in the river cruise industry.

Onboard Facilities Segment Leads the River Cruise Industry in 2024

The onboard facilities segment holds the prime market share in the river cruise industry in 2024, capturing a significant 59%. Luxury and pleasurable are what many river cruisers desire. Therefore, enterprises invest in exclusive spas, swimming pools, gyms, and decent cabins.

Onboard fun choices that include live music plays in theaters or films at night increase the value of cruising and cater to passengers whose interests vary from one person to another.

Fine dining experiences characterized by regional cuisine and excellent customer service are a magnet for most river cruise clients. The improvement of meals offered contributes significantly to increased demand for on-board facilities where quality food is served.

As travel expectations rise higher and higher each day, river cruise companies are likely to continuously upgrade their onboard facilities to make them more exciting and fulfilling. Through this concentration on novelty, such roles remain dominant.

36 to 45 Years Age Group to Record High Preference for River Cruise in 2024

The 36 to 45-year-old age group is expected to be the leading demographic segment in the river cruise industry in 2024. For this age group, adventures and new experiences are more important than usual holidays. This target group is attracted by the combination of cultural immersion, picturesque journeys, and pampering onboard facilities that river cruises offer.

This age group is entering a phase of greater financial security, allowing them to invest in premium travel experiences like river cruises. River cruise companies are embracing technology to enhance the passenger experience. This resonates with millennials who are accustomed to and appreciate digital integration in travel services.

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Analysis by Country

The section analyzes the river cruise market across key countries, including the United States, United Kingdom, China, Japan, and India. The analysis delves into the specific factors driving the demand for river cruises in these countries.

The United States Steams Ahead with Robust Growth

The river cruise market in the United States is anticipated to rise at a CAGR of 18.30% through 2034. Having a large population with good income levels, the US also has great potential as far as river cruises are concerned.

The United States has a strong network of navigable rivers and established river cruise operators that serve domestic traveler’s preferences. This is being done by the companies to gain a wider audience for their products and services and also to show how beautiful America’s rivers are.

Luxury, comfort, and posh amenities constitute the core values of American tourists. In this regard, river cruise companies in the United States have been known for offering high-class facilities and excellent service, which fit perfectly into these expectations.

River Cruise Industry in the United Kingdom

The river cruise market in the United Kingdom is projected to rise at a CAGR of 8.10% through 2034. River cruises in the United Kingdom offer journeys along rivers like the Thames, steeped in history and lined with iconic landmarks. This appeals to travelers seeking cultural immersion.

Smaller, luxury river cruise vessels cater to the preferences of British travelers seeking a more intimate and personalized experience. With its geographical location, the United Kingdom has become a convenient starting point for travelers in Europe who desire to take up river cruises.

China Sets Sail with Emerging Demand

China’s river cruise market has seen a substantial increase, predicted at 14.70% CAGR by 2034. Leisure activities like river cruising are becoming more popular among China’s growing middle class, which is supported by their increasing disposable incomes.

The Yangtze River, as well as other picturesque waterways of China, present unique cultural experiences that attract domestic tourists wanting to explore their own country. Efforts by the government to boost local tourism in China have improved the river cruising business.

River Cruise Industry in Japan

Japan's river cruise market exhibits a moderate CAGR of 2.90%, projected through 2034.

Japan’s river cruises often target certain seasons, with them being cherry blossom viewing during spring or fall foliage cruises. Domestic and international visitors are drawn to its seasonality.

Another factor that makes river cruises attractive in Japan is its well-established network of bullet trains, which enables easy access to the point of departure from various locations across the country. This preference for stillness often leads many individual travelers in Japan to choose rivers as their mode of travel between locations where there are uninterrupted trips along calm waters.

River Cruise Industry in India

India's river cruise market is expected to rise at a 6.30% CAGR through 2034. India has begun promoting river tourism, subsequently channeling funds into building some river cruise infrastructure.

The Ganges, among other holy rivers found in India, are seen as having great religious importance. River cruises give tourists a unique opportunity to explore these hallowed waters. With the recent upsurge of local tourists, there is a ready market for those who want to experience India’s rich cultural heritage through river cruising.

Competition Outlook of the River Cruise Industry

The river cruise industry is currently experiencing fierce competition among established and startups. For instance, Viking River Cruises and Avalon Waterways dominate the market because they offer high-quality services and have diverse itineraries. To remain ahead of the competition, these firms invest in innovation, thus always launching new ships, onboard amenities, and destinations.

Recently, boutique operators have entered the market, specializing in niche markets or unique themes. As opposed to other players in the market, these small enterprises endeavor to offer specialized experiences like culinary-themed cruises, wellness adventures, or even adventure travel. Although they may not have economies of scale enjoyed by larger cruise lines, such companies are often very attractive to affluent travelers who prefer tailored and personalized services instead of large groups.

An intense rivalry in the river cruise sector has been on the rise between online travel agencies (OTAs) and travel aggregators. They do this through using digital platforms that enable them to price competitively, create package deals, and target promotions, which makes comparison between options easier, as well as online booking for river cruising purposes.

As a result, traditional cruise lines must adapt their marketing strategies and distribution channels to remain competitive in an increasingly digital landscape.

Recent Developments in the River Cruise Industry

  • In Nov. 2022, Riverside Collection, a boutique hospitality company, launched its new river cruise line, Riverside Luxury Cruises, after buying the river ship Crystal Mozart from the bankrupt Crystal Cruises.
  • Viking welcomed a new ship to its Nile cruises in 2023: the Viking Aton. The 82-guest ship sailed with its sister ship, Viking Osiris, on the 12-day Pharaohs & Pyramids itinerary that explores Egypt’s ancient marvels.
  • AmaWaterways is going to debut two new ships on Colombia’s Magdalena River, beginning with the AmaMagdalena in November 2024. The 60-passenger ship is going to give travelers a chance to experience the diverse cultures, music, and wildlife along the river that links the Andes and the Caribbean.

Leading Players in the River Cruise Sector

  • Viking River Cruises
  • Uniworld River Cruises
  • American Cruise Lines
  • AmaWaterways
  • Avalon Waterways
  • American Queen Voyages

Key Coverage in the River Cruise Industry Report

  • River Cruise Market Outlook in the United States
  • Cruise Lines Industry
  • Global Cruise Market Share Analysis
  • Cruise Tourism Market Report
  • European Market Potential for Cruise Tourism

Key Segments

  • Onboard Facilities
  • Passenger Tickets

By Age Group:

  • 15 to 25 Years
  • 26 to 35 Years
  • 36 to 45 Years
  • 46 to 55 Years
  • 56 to 65 Years
  • 66 to 75 Years

By Customer Orientation:

  • North America
  • Latin America
  • Middle East and Africa

Frequently Asked Questions

What is the market potential for river cruise.

The river cruise market is projected to expand at a CAGR of 11.20% through 2034.

Which Age Group Segment Dominates the River Cruise Market?

The 36 to 45 years segment is anticipated to lead the industry.

Which are Some of the Leading Companies?

Some leading river cruise companies are Viking River Cruises, Uniworld River Cruises, and AmaWaterways.

What is the River Cruise Market Growth Outlook for 2034?

The river cruise market is anticipated to surpass US$ 7,322.10 million by 2034.

What is Driving the Demand for River Cruise?

The desire for unique travel experiences and exploration of scenic waterways is a key driver.

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river cruise upsell

Agents Weigh in on Upselling: What—and How—To Upsell

This is the second of two stories on upselling While most travel agents agree that upselling is an important skill, there’s a wide range of opinion on how to upsell—and what to upsell. Pat Johnson, owner and manager of Flair Travel Planners, a TRAVELSAVERS member agency in Lethbridge, Canada, finds that clients often don’t understand the options available on a given trip. “When people call they have an idea in mind or have seen a price somewhere, but they really don’t know what that includes or what it doesn’t,” Johnson said. “Just presenting them the options for the different types of rooms available opens opportunities to upsell. “Asking, ‘Do you like higher floors, an ocean front view or an adults-only resort?’ can move them into a higher priced room or property.” Easier than you’d think Although upselling is no doubt a learned skill, it doesn’t have to be difficult to learn. “It’s a matter of finding out what people want and then providing them with something a little better and outlining the details,” according to Mary Jane Hiebert, manager of Canada One Travel in Steinbach, Canada and the newly-elected chairman of the Association of Canadian Travel Agents (ACTA) board.  “It’s not too difficult to convince people to spend another $200 or $300 dollars to get a much better resort –and they’ll come back happier,” she added. Jade Chiarini of CTA Travel in Cerritos, Calif., pointed out that successful upselling to a couple often depends on which member of the couple you talk to. “The women make the decisions on the cruises, but the husbands are usually the best to upsell on hotels and room categories,” said Chiarini. “They want to impress their wives. “It’s usually anniversary trips that husbands are calling for, and they always want the best that they can get.” Upselling it all Although some agents upsell a part of a trip—like a higher category of cruise cabin or hotel room—Peter Herff, president and chairman of Herff Travel, a Virtuoso agency in San Antonio, Tex., upsells the entire vacation. He cites a recent example.  “A client – a family of four – came in and wanted to do a land-based program in Greece” said Herff. “I turned that into a land-based program and a 10-day Silversea cruise of the islands at a cost of $50,000.” The same kind of thing happens all the time with Buenos Aires, he added. “They [clients] only want to go to Buenos Aires, but I can convert them into a trip that includes Iguazu Falls and wineries if they’re into wine,” Herff said. “People also come in wanting to take a beach vacation to the Mayan Riviera and after we sit with them for five minutes, we find they’re not beach people and upsell them to a nice luxury cruise.” A better value While Nancy Yale, president of Cruise & World Travel, a Virtuoso agency in Fairfield Conn., usually upsells cruise ship cabins, she also successfully upsells hotel rooms by telling clients why hotels in certain locations, although more expensive, can be a better value. “The hotels that are more centrally located are more expensive than those that are on the fringe. But you tell them, ‘This is a better hotel and a better location so you can walk to more places. If you’re staying in a fringe hotel, you’re going to spend money on taxis rather than with the [centrally located] hotel,’” she said. At the same time, Yale won’t recommend the most expensive suite to a client unless she thinks it’s a real value, can enhance their experience and fits their budget. “The Hotel Plaza Athenee in Paris has suites for 10,500 euro per night, but you get a tremendous view of the Eiffel Tower and it can sleep four people. And who wouldn’t want to wake up to a view of the Eiffel Tower?” she said. Wasting time While agents can successfully use upselling techniques, they might sometimes waste time trying to upsell. “One mistake is spending too much time on a client you don’t know well or providing way too many options,” said Hiebert. “You need to simplify it and break it down, so people can make the decision easier. Agents spend too much time researching.” Another mistake is to make judgments about price based on an agent’s personal situation. “The No. 1 mistake they [agents] make is they sell out of their own pocketbook,” said Herff. “I hate it when one of my agents says, ‘That’s really expensive.’ “That’s the most damaging thing that agents do. They think small.” Related Story: The Ins and Outs of Upselling

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The 9 top river cruise lines for 2024.

Sail through Europe, Asia, the U.S. and more on one of these exquisite river cruise lines.

The Top River Cruise Lines

Top River Cruises

Courtesy of Viking River Cruises

Not one for the high seas? Explore the world along its rivers instead.

If you'd like to take a cruise but aren't interested in the hustle and bustle of a massive ocean liner, consider a river cruise. River cruises offer the chance to visit lesser-known ports around the world, thanks to the small size and maneuverability of the vessels. These sailings are known to provide exceptional, personalized service, as most welcome fewer than 200 guests at a time. On top of that, you'll spend the majority of your trip exploring a different port each day, as most destinations along the waterways are fairly close together.

Read on to discover the best river cruise lines around the world, with details about where they sail, the number of passengers you can expect onboard, a snapshot of amenities and experiences, and sentiment from recent travelers.

Viking River Cruises

Uniworld boutique river cruises, american cruise lines, amawaterways, avalon waterways, emerald cruises.

  • Scenic Luxury Cruises and Tours

CroisiEurope Cruises

Viking Longship Idun on the Main River in front of Johannisburg Palace, Aschaffenburg, Germany.

Number of passengers: 75 to 250 Sails to:  Europe, Asia, Africa, U.S.

Viking's 60-plus ships – known as longships – traverse major rivers across Europe, including the Danube , the Rhine, the Douro and more. Other popular routes sail Egypt's Nile River as well as the Mississippi River , and newer options include a series of Great Lakes itineraries.

What to expect: Travelers may be familiar with Viking Ocean Cruises , which operates larger ocean voyages with an emphasis on opulent accommodations and diverse enrichment activities. Viking's river cruises follow a similar road map, with meals, daily walking tours and Wi-Fi access (where applicable) included in the base fare. Other amenities and activities span guest lectures, cooking demonstrations, musical performances, libraries, outdoor decks and more. Select Viking riverboats are also equipped with swimming pools, while cabins feature minibars, premium toiletries, purified water and TVs.

On board, you can expect to find mostly English-speaking passengers. Viking's price point generally attracts older crowds in the 55-plus age group, and travelers must be at least 18 years old to cruise on the line.

What travelers say: Recent cruisers thoroughly enjoyed their experience with Viking, praising the scenic shore excursions, top-notch service and comfortable rooms. Some, however, expressed disappointment with the service as well as the food.

Book a Viking River Cruise on GoToSea, a service of U.S. News.

Pool and pool chairs on a Uniworld Boutique River Cruises ship.

Courtesy of Uniworld Boutique River Cruises

Number of passengers: 32 to 159 Sails to:  Europe, Asia, Africa, South America

Uniworld offers luxurious sailings in historic cities across central Europe, France , Italy , Portugal , India, Egypt and Peru.

What to expect: Its 17 ships aim to create the feel of a boutique hotel with stylish decor, antique artwork and specialty restaurants. The ships hold an average capacity of 120 cruisers, and the company boasts one of the highest staff-to-guest ratios in the industry: about one crew member for every two travelers.

Stateroom amenities vary by vessel but may include marble bathrooms, Egyptian cotton linens, French balconies, iPod docking stations, Nespresso coffee machines, rainfall showers and more. The line's all-inclusive rates cover meals, alcoholic beverages, select excursions, gratuities, onboard fitness classes and Wi-Fi access, on top of entertainment and enrichment classes. Uniworld prides itself on its top-notch cuisine, which is made with local ingredients sourced from the ports on your itinerary and also includes vegetarian and vegan options.

Uniworld's typical clientele tend to be in their 50s or 60s and reside in North America, the U.K. and Australia . The river cruise line has select itineraries aimed at families, LGBTQ cruisers and solo travelers.

What travelers say: Recent cruisers offered abundant praise for Uniworld's voyages, complimenting the stylish accommodations, attentive staff and fascinating excursions. Though complaints were few and far between, a handful of past travelers felt the experience was not worth the high price point.

Compare Uniworld Boutique River Cruises on GoToSea.

 American Cruise Lines ship on river during sunset.

Courtesy of American Cruise Lines

Number of passengers: 90 to 180 Sails to:  U.S.

As the name suggests, American Cruise Lines sails exclusively on the rivers and coastlines of the United States. Popular cruises visit destinations along the Mississippi River, on the Hudson River, throughout New England , and lining the Columbia and Snake rivers in the Pacific Northwest. The line also tours Alaska , the Southeast coast including Florida , and the Puget Sound between Washington state and the Canadian border.

What to expect: American Cruise Lines operates 19 relatively new small ships and river vessels (the average ship is about 5 years old), ranging from modern riverboats to small coastal ships to authentic paddlewheelers. Comfortable cabins can accommodate up to three people per room, and all ships offer single staterooms designed exclusively for solo travelers . Each room boasts picture windows, a spacious bathroom and – in some cases – a private balcony. In the ships' public spaces, cruisers can enjoy daily onboard entertainment like jazz and blues performances, as well as presentations by historians and area experts.

The line promises an all-American experience. As such, you can expect to find American staff aboard the American-built ships as well as food that pays homage to the destinations you will visit, from New Orleans -style andouille sausage gumbo to New England-inspired seafood boils. Complimentary cocktails and hors d'oeuvres are served every night prior to dinner; all meals, snacks, and wine and beer are included in the base fare. Shore excursions are not typically included in the rate.

Passengers on American Cruise Lines tend to lean North American and are typically mature retired travelers.

What travelers say: Recent cruisers enjoyed their experience, particularly on the line's themed cruises.

Read:  Cruise Packing List: Essentials for Your Next Cruise

AmaWaterways cruise ship on river near town.

Courtesy of AmaWaterways

Number of passengers: 28 to 196 Sails to:  Europe, Asia, Africa, South America  

Consider a river cruise with AmaWaterways, whether you're looking to sail through the heart of Europe or seeking a once-in-a-lifetime adventure touring destinations like Vietnam, Egypt, South Africa or (beginning in 2024) Colombia. A family-owned business founded in 2002, AmaWaterways operates 29 river cruise boats that welcome 150 passengers on average.

The cruise line aims to provide excursion-rich experiences and offers unique themed sailings for passengers with certain interests. Wine-themed voyages are perfect for oenophiles wishing to explore some of Europe's most popular wine regions, while a concierge golf program will transport passengers from one famous golf course to the next. Or, opt for a holiday river cruise to visit magical Christmas markets around Europe. In 2024, AmaWaterways will offer three new Black history-themed itineraries.

What to expect: On board, guests can expect cabins suitable for couples or single travelers, as well as a set amount of connectible rooms designed for multigenerational families. Staterooms are spacious, with perks like bathrobes, slippers and plush bedding. Cabins can feature up to two balconies with AmaWaterways' twin balcony design, which allows for a full, step-out balcony alongside a French balcony with sliding glass doors. In-room Wi-Fi is complimentary, and guests will have access to movies and music on demand.

Outside of their cabins, passengers can enjoy amenities spanning small pools, sun decks, fitness equipment, a hair salon, massage services and more.

AmaWaterways primarily attracts North American travelers in their 50s who enjoy taking part in active shore excursions that involve walking or cycling. Passengers from the U.K. and Australia sail on this river cruise line as well. You can expect to find a mix of couples, families and solo cruisers – including a growing number of millennial travelers – on your vessel, thanks to AmaWaterways' diverse cabin offerings. Adventures by Disney charters AmaWaterways ships for select sailings each year as well.

What travelers say: Recent travelers say AmaWaterways exceeded their expectations, with many noting it was especially enjoyable for families. Still, some were disappointed, particularly with the food.

Find AmaWaterways cruises on GoToSea.

Interior of guest cabin on an Avalon Waterways river cruise ship.

Courtesy of Avalon Waterways

Number of passengers: 16 to 166 Sails to:  Europe, Asia, Africa, South America

Avalon Waterways sails 19 riverboats along popular thoroughfares like the Danube, the Rhone, the Seine, the Nile, the Rhine, the Moselle, the Mekong, the Ganges and more. In 2024, it will also sail the Douro River in Portugal.

What to expect: Launched in 2004, Avalon stands out for its spacious vessels – known as Suite Ships – which feature some of the largest rooms in the river cruise industry and beds that face wall-to-wall, floor-to-ceiling windows, providing panoramic views. Additional stateroom perks include complimentary breakfast in bed, L'Occitane toiletries, sitting areas, ample storage space and mattress toppers.

Across the ship, passengers can enjoy amenities like a sun deck with lounge chairs, whirlpools and a game area, in addition to numerous restaurants and bars and a 24-hour self-serve coffee station. You will also have your pick of Classic, Active or Discovery shore excursions – ranging from standard tours with a local guide to hiking outings along a hilltop castle – depending on your interests and physical abilities.

Avalon Waterways attracts English-speaking cruisers from a variety of countries, typically in their 50s and 60s. However, children ages 8 and older are welcome on board (though there are no designated kids clubs), and some voyages draw younger or older passengers.

What travelers say: Most recent reviews are positive, with travelers highlighting the friendly, knowledgeable staff and tasty food.

Explore Avalon Waterways cruise deals on GoToSea.

Dining area on Tauck river cruise ship.

Courtesy of Tauck

Number of passengers: 84 to 130 Sails to:  Europe

Travel company Tauck wears multiple hats: It operates small-ship voyages around the world, land tours across seven continents, small group journeys for an average of 24 travelers at a time, family tours and – finally – European river cruises. Six new river itineraries in Europe are on the docket for 2024. Take your pick from nine river vessels to explore popular waterways like the Douro, the Moselle, the Rhine, the Danube and the Rhone.

What to expect: All-inclusive fares cover shore excursions, onboard activities and entertainment, gratuities, beverages and more. Plus, Tauck offers exclusive access to unforgettable experiences like wine tastings at private vineyards and gala dinners in historic castles.

More than 80% of the staterooms feature French balconies and floor-to-ceiling windows, allowing for excellent views. Other in-room amenities may include adjustable climate controls, satin linens, pillow-top mattresses, terry cloth robes and more. Outside of your cabin, you'll find perks such as a sun deck, a putting green, enrichment programs like cooking demonstrations, a fitness center and complimentary bikes for onshore exploring.

Tauck caters to affluent, English-speaking cruisers – primarily Americans in the 55-and-older age group – though you may also find families with adult children on board. The line appeals most to travelers who prefer all the details of their trip to be taken care of for them, versus those who like to plan activities independent of the cruise line.

What travelers say: Recent passengers generally speak highly of their Tauck river cruise experiences, pointing to the exceptional level of organization and spacious, luxurious accommodations. Others said they were underwhelmed for the price.

Aerial of Emerald Cruises river cruise ship on river in Urbar, Germany.

Getty Images

Number of passengers: 84 to 180 Sails to:  Europe, Asia

Previously known as Emerald Waterways, Emerald Cruises transports travelers across some of the most popular rivers in Europe and Asia, including the Danube, the Rhine, the Douro and the Mekong.

What to expect: The cruise fare covers all meals, beverages with lunch and dinner, daily shore excursions − which include more physically rigorous options called EmeraldACTIVE – Wi-Fi access and gratuities.

Emerald operates nine river vessels, all of which boast luxurious public spaces and accommodations with en suite bathrooms and flat-screen TVs. Common-area amenities span heated indoor pools, sun decks, spa and wellness facilities, and a variety of eateries. Onboard fitness classes are available, as are other forms of entertainment. On shore, cruisers can borrow bicycles to explore historic city centers.

Typical clientele aboard Emerald Cruises' voyages includes American and British passengers around retirement age, though some younger travelers may make an appearance as well. Children 12 and older are permitted on board and on tours, but there are no kids clubs or designated activities for younger cruisers. Special rooms and dinner reservations are available for solo travelers.

What travelers say: Cruisers on recent sailings – especially first-time sailors – enjoyed their experiences on Emerald Cruises. High points included the attentive crew members and the stress-free booking and planning process. However, some felt that customer service and communication were subpar.

Interior of guest cabin on Scenic Luxury Cruises and Tours river cruise ship.

Gillies Zaiser | Courtesy of Scenic Luxury Cruises and Tours

Number of passengers: 68 to 163 Sails to: Europe, Asia

From the Danube to the Mekong, Australian travel company Scenic Luxury Cruises and Tours offers lavish, all-inclusive river sailings with an emphasis on customization. The more upscale sister brand of Emerald Cruises, Scenic affords travelers the opportunity to do as much or as little as they want while on board and ashore.

What to expect: Enrichment activities are hand-picked by the line's "Journey Designers," and vessels provide a top-notch level of service thanks to their high crew-to-passenger ratios. In fact, each passenger receives a designated butler who can complete nightly turndowns and make laundry arrangements, among other tasks.

Spacious suites on board are larger than those on most other riverboats (ranging from 160 to 510 square feet). High-tech balcony controls allow lodgers to let in as much air as they'd like with the touch of a button. Cruisers will also enjoy special in-room touches like pillow menus, slippers and robes.

When it comes to dining, Scenic sources local ingredients and culinary inspiration from the ports visited on the itinerary to provide an authentic experience. All meals are included in the base cruise fare, along with beverages, gratuities, Wi-Fi access, shore excursions and electric bicycle usage in select destinations.

What travelers say: Recent cruisers were pleased with their experiences aboard Scenic's vessels, praising the spacious cabins, pampering butler service, and knowledgeable crew members and tour guides. However, some travelers were particularly disappointed with the food.

Side view of CroisiEurope Cruises river cruise ship.

Helwin Goetzinger | Courtesy of CroisiEurope

Number of passengers: 22 to 200 Sails to:  Europe, Asia, Africa

CroisiEurope is a family-run French cruise line that has been in business since 1976. This line has more than 50 ships and barges that sail to countries around the world, including Egypt, Cambodia and Spain . Unusual in river cruising, the line operates two custom-built ships that sail on Lake Kariba in southern Africa. Additionally, CroisiEurope has a division that sells barge cruises throughout France on six different canals, such as Burgundy or Provence.

What to expect: CroisiEurope is known for its wide range of destinations and is one of the only river cruise lines that operates custom-built ships on Germany 's Elbe river, the Guadalquivir and Guadiana rivers in Spain and Portugal, and Venice 's canals. Onboard accommodations are relatively basic, which keeps the cruise fare to a budget-friendly minimum. The cruise line aims to provide the best value for money in the cruise industry. Cuisine is focused on French food with some local flair in the main dining room, which is included in the cruise fare.

The passenger mix on a CroisiEurope cruise is relatively international, featuring large contingencies from France, Germany, the U.K. and North America. Announcements are typically given in both French and English. The cruise line sees a mix of older couples and groups as well as younger families, depending on the itinerary and time of year.

What travelers say: Several cruisers echoed that some of CroisiEurope's river ships are due for a refurbishment and that internet connectivity leaves a lot to be desired, while others maintain that the experience was superb.

Frequently Asked Questions

  • Size: River cruise ships are smaller in size and the number of passengers they can accommodate, with one lounge and one main dining room being a typical setup.
  • Atmosphere: The overall vibe on a river cruise is more relaxed and far less busy than that of an ocean liner.
  • Onboard entertainment: River cruising is notoriously sleepy at night, with a focus instead on local enrichment like cooking demonstrations or liqueur tastings. Due to the busy schedule of port calls and excursions, most passengers are tired after a long day of sightseeing and don't mind a lack of nightlife.
  • Excursions: Most of your time on a river cruise is spent out exploring the destinations, which can sometimes be two stops in a single day. Passengers can choose from a variety of activities in port – including biking, kayaking and hiking – or explore the destination at a leisurely pace.
  • Cuisine: Cuisine tends to be focused on local specialties but is prepared to accommodate predominantly American tastes. Not every river cruise line offers unlimited drinks, but the majority include beer and wine at lunch and dinner, often showcasing regional varieties.
  • Price: River cruising typically comes at a much higher price point than ocean-based itineraries.
  • American Queen

Note that inclusions can vary by cruise line. For example, Viking rates – while not fully all-inclusive – cover beer and wine at meals and one tour per day, while gratuities and other drink packages are left to the discretion of the guest.

Avalon Waterways, on the other hand, offers a number of included tours in every port on select itineraries that range from cultural or culinary-focused to active.

In terms of inclusions and service ratios (the number of crew on board to guests), the following river cruise lines are considered the most luxurious:

You might also be interested in:

  • The Top Cruises on Small Ships
  • The Top Adults-Only Cruises
  • The Best Cruise Insurance Plans
  • The Best Annual Travel Insurance Plans
  • The Best Travel Insurance for Seniors and Retirees

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  • Princess Cruises

Upsell offer worth the risk?

By 7Trainguy1951 , August 24, 2021 in Princess Cruises

Recommended Posts

Cool Cruiser

7Trainguy1951

Princess has offered us a Mini Suite upsell on our current midship standard balcony. I'm curious if it's worth risking our midship room for a chance to get a larger cabin? What are pluses or negatives? We sail on the Majestic in late September. Thanks for any advice

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Call them back and they will get back to you and let you know which cabins are available.  You can then check the deck plans and make up your mind if any of the cabins work for you.

30,000+ Club

For me, it would totally depend on the cost of the upsell, length of cruise, and itinerary.  I love the extra space in a mini suite.  EM

5,000+ Club

Make sure you get a choice of cabin locations to ensure you end up in the area of the ship that you prefer

I would for the larger cabin. It's nice to have a couch to sit on.  But I would also want to know the cost and locations available

MamaFej

We got a similar offer today. $320 more for the week to move to a mini suite. Had it been Club Class, we might have gone for it. We have a lovely aft balcony cabin, and I think we'd prefer the views from there to the space.

That said, 3 days after we disembark, the ship will be in LA, and we have a Club Class mini for a 3 day cruise. this will be our relatively inexpensive opportunity to try out Club Class and see if we think the additional cost is worth it for our 22 day cruise next April. 

Kay S

The mini suites are nice, but they aren't that much bigger than a deluxe balcony.  The advantage is the bathtub in the bathroom.  Double check if they are offering a regular mini suite or the club class version.

Shelly97060

Standard balcony to a mini would be a YES for us.    

I would suggest going online and doing a mock booking to see which minis are available and write down 3-4 you would be happy with, that way when they call you back you can ask any of if those you picked are available.

Sea Hag

We got an offer like that recently for our 8/29 cruise. It was standard balcony to mini, but there wasn't an opportunity to call and ask what cabin. It said to reply to the email, and our card on file would be charged. I looked at what was showing available on the website and saw several minis that I wouldn't have liked as well as the standard balcony, so I let this upsell go by. I probably could have gotten moved to a mini that was acceptable, but it just seemed like more hassle than it was worth.

JF - retired RRT

JF - retired RRT

2 hours ago, Luvtennis6060 said: Call them back and they will get back to you and let you know which cabins are available.  You can then check the deck plans and make up your mind if any of the cabins work for you.

@7Trainguy1951 Have the deck plans open on a window when you talk to them. If you don't like what they offer and you see a better one...ask for it.

We did that on a Panama cruise. Upsell from inside to balcony. We were offered mid-ship and surrounding areas. I noticed that an aft (more expensive than what was offered) balcony was available and told the rep., I wanted that one. Got it!! At no increase in the upsell offer.

3 hours ago, 7Trainguy1951 said: Princess has offered us a Mini Suite upsell on our current midship standard balcony. I'm curious if it's worth risking our midship room for a chance to get a larger cabin? What are pluses or negatives? We sail on the Majestic in late September. Thanks for any advice   Bob

On the Royal class ships ( like the Majestic) its worth the upgrade . The balconies on regular cabins are so small . That you can have only one person sitting on it . No room for two.

Nytxguy

Do you have to wait for an email first for an upsell offer? We are booked inside cabin for Dec 4th Majestic Princess but would be willing to pay ~$200 more each for balcony. 

sailaway2joy

We received an upsell offer to a mini suite from an obstructed balcony for our Aug 15 Alaska sailing.  I declined but when we boarded the ship they had moved us any way.   The cabin was great, location not so much. It was right over the theater.  No explanation was given other than “operational issues”. Our original choice remained empty the entire cruise.  We enjoyed the extra space.  Too bad we didn’t pack the Mr Bubble! 😀

trbarton

4 hours ago, 7Trainguy1951 said: Princess has offered us a Mini Suite upsell on our current midship standard balcony. I'm curious if it's worth risking our midship room for a chance to get a larger cabin? What are pluses or negatives? We sail on the Majestic in late September. Thanks for any advice   Bob

What was the $ offer?

1 hour ago, Nytxguy said: Do you have to wait for an email first for an upsell offer? We are booked inside cabin for Dec 4th Majestic Princess but would be willing to pay ~$200 more each for balcony. 

Yes, there's no one I'm aware to call. 

38 minutes ago, trbarton said: Bob,   What was the $ offer?   Tom 🤔

I  talked to a Princess rep on the phone, but when he checked for the offer, he told me the offer had to be done thru the email offer. The offer was $199 dollars for per person (me and the Mrs.). I emailed them and said I would accept the upsell offer only if it was located on deck 12 or 14. I received an answer an hour later. We got an mid-aft mini suite on Deck 14! Gotta love Princess. The wife's a happy camper with the larger bathroom  😁

3,000+ Club

Can you up to a better cabin after final payment? Not them offering just by paying? Thank you

2 minutes ago, rabin1 said: Can you up to a better cabin after final payment? Not them offering just by paying? Thank you
2 minutes ago, cruzsnooze said: yes

Do you think the prices will drop or be higher?

How can I find out how much of the ship is sold?

I did a recent upsell on the Majestic to Alaska. Along with the offer was a list of open cabins to choose from. Overall I was happy

11 hours ago, rabin1 said: Do you think the prices will drop or be higher? How can I find out how much of the ship is sold? Thank you

The price is usually higher...unless they're having trouble selling that particular cruise. Pre-covid that didn't happen very often. Might see a good price in the "Drop & Go" section on the website, but if you don't live close to the port, the airfare would be horrible.

No real way to tell if the ship is full or not. Even when you see empty cabins on the deck plans. Once all the guarantees have been assigned, you might be able to tell, but that isn't something that's announced and many have posted here that they didn't get their assignment until a day or 2 before the cruise. So, short answer - nobody knows except Princess.

12 hours ago, rabin1 said: Can you up to a better cabin after final payment? Not them offering just by paying? Thank you

I think, from other conversations, that this would have to be a re-fare. You would think they would know what you paid for existing cabin and the current price difference for the new cabin, but it seems complicated. I looked at a similar move and was told I would lose prior OBC promo.

20 minutes ago, JF - retired RRT said:  Might see a good price in the "Drop & Go" section on the website

Where is this section ?

1 hour ago, Tedferg said: Where is this section ?

Used to see it in the blue band at the top of Princess.com. I just looked and it's not there. A casualty of Covid or just none to show right now?? Only time will tell.

26 minutes ago, JF - retired RRT said: Used to see it in the blue band at the top of Princess.com. I just looked and it's not there. A casualty of Covid or just none to show right now?? Only time will tell.

Ah, we currently could respond to a Drop & Go, so was interested. Had not noticed it previously.

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Upsell Department - phone or email?

By skrodle , September 7, 2016 in Princess Cruises

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Cool Cruiser

I am 2 weeks away from a 1 day repo cruise... there are lots of cabins left including several full suites which they are charging a very high price for... I am figuring these will go on upsell, but I wanted to try and contact the Yield department to see if they could help me out and offer an upsell to me.

I am pretty sure I have seen here in the past a phone number or contact for Yield with Princess... but searching through the boards I was not able to find it.

Anyone know a way to call and ask about an upsell? (I know calling the general reservation number will get me no results)

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JF - retired RRT

JF - retired RRT

If it happens, it happens.

paul929207

If you call, they will offer the cabin at the current price.

5,000+ Club

Working 2 Cruise

I don't know where you've seen a phone number for Yield Management. It doesn't exist! They may or may not call you.

Sea Hag

Do you have a Princess personal planner? If so, you might try calling him or her to see if there's any help there.

I have the number from a previous Upsell. Won't post it here because it would be annoying for the yield dept. also it won't do any good. Last cruise I learned of a suite Upsell offering and called. The person called me back and very nicely told me I was not in the cabin category the Upsell was being offered to, so I was not eligible. In other words, need to wait till you or your travel agent receives the email offering the Upsell. Then, call right away.

Colo Cruiser

Colo Cruiser

You need to hear from them.

4cats4me

I contacted my T.A. a few months ago For an upgrade , due to mini suites being offered at cheaper rates than the balcony that I had already paid for (past final payment time) And then princess got back to her with an offer and I was to call them as soon as possible, so I called the special number and left a msg at 9pm and the lady called me back by 8:30 am the next morning and told me what they had available.

It was a good deal so we took it

Sent from my iPad using Tapatalk

20,000+ Club

We just wait and hope for an attractive upsell email to come. If it does, we call the number as instructed on the email.

Whimsy

The upsells are selective even in the same category. I recently had a group of 22 in Alaska. 3 of the clients in mini suites, myself included, received upsell offers while on the land portion of the cruise tour. They were faxed to the travel agency and the offer immediately conveyed. There were 7 cabins of us in the same category of mini suites. 2 of the mini suites were first timers and did not receive the offer, 1 was elite, the other two were platinum that received the offer. The other two that did not receive the offer were platinum and gold.

It was interesting to see first hand the differences in the offer but I could not discern a reason the other platinum guest was not offered the upsell as the others. None of us took the offer, it was for double on a suite what my last upsell offer was offered. Since we had cabins in a row we wanted to stay together plus we were very busy with ports and activities.

well to all you naysayers, I found the number, made the phone call and got the upsell... it is possible and didn't have to wait

From mini suite to a S-2 Owners suite for $149 ;)

Murphey

$149 pp? For 1 night??
total for the upsell to a full suite yes

Reader0108598

Reader0108598

149.00 total or 149.00PP ? What did you pay for the Mini ?

Musky Ike

For those that use a TA, does the upsell email come to you, the TA, or both? My concern is that a large online TA may not pass the message on. The only upsell offer we ever got is when we booked direct with Princess.

FlorenceItaly

FlorenceItaly

Imo, this is a valid concern. On a Celebrity TA in April, I booked with a large well known online TA agency(CC). Most on my Roll Call were getting upsell offers. I did not. I was happy with my location and price so I was conflicted as to whether I would accept one, but, I do wonder if one came to the agency and it wasn't passed on.

David, happy sailing!

BuckGood

We got the upsell email via our TA. Did not do it as it wasn't worth the price that we paid for the cruise and cat.

If you book thru a TA then it comes directly from the TA. Mine always calls and emails us right away so we can jump on it if we want to.

Makes sense, as the TA would be the one to actually make the change. However it would not be difficult for Princess to Cc the customer email address on file. Not all TA's may be as diligent as yours.:)

Once we booked through an agent and she forwarded the upsell offer to us. Another time I booked through a large warehouse store that also has a travel agency and they told me that the email from Princess would go to an administrative email and that it could be a while, if ever, before anyone at the agency saw and acted on it. We ended up cancelling that cruise and haven't booked with them again.

Lucky TGO

I think you have to wait for them to call you.

149.00 total or 149.00PP ? What did you pay for the Mini ?   Reader
$99pp for the mini

Thank you sKrodle ,for your answer.

Hope my post did not come across too rude ....:o

It was too late to edit, when I went back and said to my self ,Hmmm.... should I have asked that?:)

Hope ,you a have a great cruise!

Hi there-   I am 2 weeks away from a 1 day repo cruise... there are lots of cabins left including several full suites which they are charging a very high price for... I am figuring these will go on upsell, but I wanted to try and contact the Yield department to see if they could help me out and offer an upsell to me.   I am pretty sure I have seen here in the past a phone number or contact for Yield with Princess... but searching through the boards I was not able to find it.   Anyone know a way to call and ask about an upsell? (I know calling the general reservation number will get me no results)   Thanks!
Here is the number: 1-800-625-4309 its actually for Norwegian but you could probably just ask to be transferred to princess upsell department. I'm sure all cruise lines use the same call center overseas.. good luck and post your success story!!!

Terrible advice! Norwegian has its own, you can apparently do this with Norwegian. However, Princess is not Norwegian, not even affiliated, not even close. There's no number for Yield Management on Princess.

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