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Tourism sector to bring in RM375bil over three years, Dewan Rakyat told

KUALA LUMPUR: The tourism sector is expected to generate earnings of RM375.3bil in the next three years, the Dewan Rakyat heard.

Deputy Tourism, Arts and Culture Minister Khairul Firdaus Akbar Khan said this projection was based on anticipated increases in tourist arrivals leading up to and including Visit Malaysia Year 2026.

"For this year, we estimate about 27.3 million tourist arrivals generating income of about RM102.7bil.

"The number of arrivals is expected to increase to 31.4 million in 2025, generating income of RM125.5bil.

"During Visit Malaysia Year 2026, we estimate about 35.6 million tourists who will generate income of about RM147.1bil," he said in reply to Datuk Seri Wilfred Madius Tangau (PH-Tuaran) on Monday (March 11).

He acknowledged, however, that industry players and airline operators affected by the Covid-19 pandemic had yet to fully recover.

"As for connectivity, some airlines were unable to optimise their aircraft usage due to the pandemic but are actively working towards (restoring) their operations," he said.

Madius had raised the lack of domestic flights which could hamper the tourism sector.

Meanwhile, Khairul Firdaus said records showed that some 80% of tourist arrivals are from the Asean region.

He informed the House that the ministry is actively engaged in promoting Malaysia as a premier tourist destination to remain competitive amid competition from several nations in the region.

He added that this included participating in the recent International Tourisme Bourse (ITB) Berlin, World Travel Market (WTM) London, Arabian Travel Mart (ATM) Dubai and the Asean Tourism Forum (ATF).

"This is important to ensure that the Malaysia Truly Asia brand remains the choice of tourists around the world.

"Even more so when there is continuous aggressive competition from countries that are promoting their own destinations at these international fairs," he added.

To boost the tourism sector, he said Melaka, Perak, Perlis and Kelantan are currently promoting the states under their respective Visit 2024 campaigns.

Tourism sector to bring in RM375bil over three years, Dewan Rakyat told

AirAsia X partners Kazakh Tourism to elevate tourism and further boost the economy between Malaysia and Kazakhstan

ALMATY - March 15, 2024 —

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Photo Caption: (Second from left) H.E Mohd Adli Bin Abdullah, Ambassador of Malaysia to Kazakhstan, Benyamin Ismail, CEO of AirAsia X, Kairat Sadvakassov, Chairman of Kazakhstan Tourism & Datuk Kamarudin Meranun, Executive Chairman of Capital A at the MOU signing ceremony

Following its successful inaugural flight celebration to Almaty, Kazakhstan, AirAsia X (AAX) today signed a Memorandum of Understanding (MoU) with Kazakhstan Tourism for strategic collaboration.

The MOU encompasses greater commercial collaboration and partnerships between the airline and the organisation in promoting tourism between Kazakhstan and Malaysia, creating new business opportunities, developing joint sales and marketing campaigns, as well as boosting both countries’ economies through tourism.

As a strategic partner, AirAsia will not only fly travellers from Malaysia and other Southeast Asian countries to Almaty but also connect travellers from Almaty to 130 destinations across the region via Kuala Lumpur. The airline is also looking to extend both Malaysian and Kazakh tourism product promotion across the region through conferences, travel marts, and other exciting events.

The MoU was signed by Benyamin Ismail, CEO of AirAsia X, and Kairat Sadvakassov, Chairman of Kazakhstan Tourism, witnessed by H.E Mohd Adli Bin Abdullah, Ambassador of Malaysia to Kazakhstan; and Datuk Kamarudin Meranun, Executive Chairman of Capital A. Also in attendance were representatives from Almaty Airport, Civil Aviation Authority of Kazakhstan, and other key industry players.

Benyamin Ismail, CEO of AirAsia X  said: “This strategic alliance is a significant leap for both Malaysia and Kazakhstan. It is not just about enhancing travel experiences, but also about bolstering our economies. This partnership opens up more opportunities for travellers, leading to growth for both nations. Our competitive fares stimulate air travel wherever we fly, contributing to the tourism sector, a major engine for job creation and a driving force for economic growth.

“Moreover, the high load factor on both legs of our inaugural flights indicates strong demand for the route and reflects positively on our capability to penetrate new markets. This bodes well for future growth and expansion opportunities in the region, boosting not only our opportunities in various sectors between Malaysia and Kazakhstan but also the Southeast Asian region. We are excited to see the positive changes it brings for Malaysia and Kazakhstan in the future.”

Kairat Sadvakassov, Chairman of Kazakhstan Tourism  said: “We are pleased to welcome AAX to our country. The entry of AirAsia into our market is important not only for Kazakhstan but also for the entire Central Asian region. Kazakhstan, like the gates and the Heart of Central Asia, provides access to numerous attractions in our region. 

“We hope that cooperation with AAX will be fruitful and contribute to significant trade, commercial, cultural, and educational exchanges. Additionally, we believe that cooperation between our countries will create new job opportunities and play a significant role in the economic growth of our nations. 

“Striving to promote tourism in both directions, AAX has launched flights between Kuala Lumpur and Almaty, as well as Almaty and Kuala Lumpur, with a frequency of 4 times a week. The planes will operate every Tuesday, Thursday, Saturday, and Sunday."

In its effort to promote tourism, AAX is offering promotional fares for 24 hours only for flights from Almaty to Kuala Lumpur from only USD15 base fare* one way. The airline will also continue to run promotional fares for this route starting today till 21 March 2024, from just RM599 or USD169 all-in** one-way for the travel period between now and 17 June 2025 on airasia.com and the AirAsia MOVE app, which was previously known as ‘airasia Superapp’.

AAX's inaugural flight from Kuala Lumpur to Almaty landed on 14 March 2024 with a load factor close to 100 per cent, signifying a leap forward for the airline as it ventures into the heart of Central Asia. The airline also carried a 100 per cent load from Almaty to Kuala Lumpur on the same day, marking a successful start to its operations in the region.

*The Flash Sale is only applicable for the BASE FARE for a limited time, subject to seat availability on a first come first serve basis until 16 March 2024. Excluding all relevant taxes and fees. Other terms and conditions apply. **The promotional all-in fares quoted are for one-way travel inclusive of taxes, fuel surcharge, and other relevant fees. Other terms and conditions apply .

Release ID: 89124535

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  2. 7 Things To Do In Kuala Lumpur, Malaysia [with Suggested Tours]

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  3. Ministry of Tourism and Culture Malaysia

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  5. Tourism Malaysia Corporate Site

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