samoa tourism statistics 2022

International tourism, number of arrivals - Samoa

samoa tourism statistics 2022

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Tourism in Samoa

Development of the tourism sector in samoa from 1995 to 2021.

Tourists per year in Samoa

Revenues from tourism

Tourism receipts in Samoa per year

All data for Samoa in detail

Comparison: quality of life

Samoa - International tourism, number of arrivals

The value for International tourism, number of arrivals in Samoa was 23,900 as of 2020. As the graph below shows, over the past 14 years this indicator reached a maximum value of 181,000 in 2019 and a minimum value of 23,900 in 2020.

Definition: International inbound tourists (overnight visitors) are the number of tourists who travel to a country other than that in which they have their usual residence, but outside their usual environment, for a period not exceeding 12 months and whose main purpose in visiting is other than an activity remunerated from within the country visited. When data on number of tourists are not available, the number of visitors, which includes tourists, same-day visitors, cruise passengers, and crew members, is shown instead. Sources and collection methods for arrivals differ across countries. In some cases data are from border statistics (police, immigration, and the like) and supplemented by border surveys. In other cases data are from tourism accommodation establishments. For some countries number of arrivals is limited to arrivals by air and for others to arrivals staying in hotels. Some countries include arrivals of nationals residing abroad while others do not. Caution should thus be used in comparing arrivals across countries. The data on inbound tourists refer to the number of arrivals, not to the number of people traveling. Thus a person who makes several trips to a country during a given period is counted each time as a new arrival.

Source: World Tourism Organization, Yearbook of Tourism Statistics, Compendium of Tourism Statistics and data files.

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Development Relevance: Tourism is officially recognized as a directly measurable activity, enabling more accurate analysis and more effective policy. Whereas previously the sector relied mostly on approximations from related areas of measurement (e.g. Balance of Payments statistics), tourism today possesses a range of instruments to track its productive activities and the activities of the consumers that drive them: visitors (both tourists and excursionists). An increasing number of countries have opened up and invested in tourism development, making tourism a key driver of socio-economic progress through export revenues, the creation of jobs and enterprises, and infrastructure development. As an internationally traded service, inbound tourism has become one of the world's major trade categories. For many developing countries it is one of the main sources of foreign exchange income and a major component of exports, creating much needed employment and development opportunities.

Limitations and Exceptions: Tourism can be either domestic or international. The data refers to international tourism, where the traveler's country of residence differs from the visiting country. International tourism consists of inbound (arrival) and outbound (departures) tourism. The data are from the World Tourism Organization (WTO), a United Nations agency. The data on inbound and outbound tourists refer to the number of arrivals and departures, not to the number of people traveling. Thus a person who makes several trips to a country during a given period is counted each time as a new arrival. The data on inbound tourism show the arrivals of nonresident tourists (overnight visitors) at national borders. When data on international tourists are unavailable or incomplete, the data show the arrivals of international visitors, which include tourists, same-day visitors, cruise passengers, and crew members. Sources and collection methods for arrivals differ across countries. In some cases data are from border statistics (police, immigration, and the like) and supplemented by border surveys. In other cases data are from tourism accommodation establishments. For some countries number of arrivals is limited to arrivals by air and for others to arrivals staying in hotels. Some countries include arrivals of nationals residing abroad while others do not. Caution should thus be used in comparing arrivals across countries.

Statistical Concept and Methodology: Statistical information on tourism is based mainly on data on arrivals and overnight stays along with balance of payments information. These data do not completely capture the economic phenomenon of tourism or provide the information needed for effective public policies and efficient business operations. Data are needed on the scale and significance of tourism. Information on the role of tourism in national economies is particularly deficient. Although the World Tourism Organization reports progress in harmonizing definitions and measurement, differences in national practices still prevent full comparability. Arrivals data measure the flows of international visitors to the country of reference: each arrival corresponds to one in inbound tourism trip. If a person visits several countries during the course of a single trip, his/her arrival in each country is recorded separately. In an accounting period, arrivals are not necessarily equal to the number of persons travelling (when a person visits the same country several times a year, each trip by the same person is counted as a separate arrival). Arrivals data should correspond to inbound visitors by including both tourists and same-day non-resident visitors. All other types of travelers (such as border, seasonal and other short-term workers, long-term students and others) should be excluded as they do not qualify as visitors. Data are obtained from different sources: administrative records (immigration, traffic counts, and other possible types of controls), border surveys or a mix of them. If data are obtained from accommodation surveys, the number of guests is used as estimate of arrival figures; consequently, in this case, breakdowns by regions, main purpose of the trip, modes of transport used or forms of organization of the trip are based on complementary visitor surveys.

Aggregation method: Gap-filled total

Periodicity: Annual

Classification

Topic: Private Sector & Trade Indicators

Sub-Topic: Travel & tourism

Note: This page was last updated on December 28, 2019

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Low tourist arrivals? Let’s not panic, it’s only the second month

Low tourist arrivals? Let’s not panic, it’s only the second month

Not sure if people would have noticed the story on the inside pages of the recent Sunday Samoan edition, which had details on the number of travellers who’ve entered Samoa in the first month of the borders opening.

The article ( Over 9,000 arrive in first month of border opening ) in the 23 October 2022 edition of the Sunday Samoan was based on data courtesy of the Samoa Bureau of Statistics for the month of August 2022. 

Samoa’s borders opened on 1 August 2022 and the Government lifted all border restrictions with the bureau reporting that a total of 9,456 arrivals were recorded for that particular month. Out of the total number of arrivals in Samoa, 94.2 per cent travelled in by air while 5 per cent entered the country on a ship.

New Zealand was the leading country, in terms of visitor arrivals by country of usual residence, accounting for 41.6 per cent of total visitors or 2,644 visitors. Australia followed next with a distant 26.2 per cent (1,658) while American Samoa represented 11.4 per cent (719) while the U.S.A. represented 6.1 per cent (386) of total visitors to Samoa in August.

As to the reasons for the travellers' visits to Samoa, the majority of them (43.4 per cent) travelled to Samoa to visit friends and relatives, while 27.6 per cent entered Samoa's shores for holiday and vacation. Travellers who flew into Samoa in August for business or conferences accounted for 10.7 per cent while those in transit made up 1.4 per cent.

It is the last part of the data above, relating to their reasons for travelling to Samoa, which would be of great interest to our tourism operators. 

If you were to ask a tourism operator or an entrepreneur in the hospitality sector about the above figures, they would most likely say that they wish the 27.6 per cent of arrivals who flew in for “holiday and vacation” was much higher.

As this would translate to Samoa’s hotels, resorts, backpacker and beach fale accommodation generating much needed revenue to begin their journey to recovery post-Covid.

One tourism operator has had the opportunity to crunch the numbers: Samoa Samoa Tourism Association President and Vaimoana Resort Managing Director Tupa'i Saleimoa Vaai.

Speaking to the Samoa Observer on Tuesday after formalities that welcomed a tour of the big island by a delegation from NZ Māori Tourism, Tupa'i expressed concern at the impact of less tourist numbers on the national economy.

"I am a little concerned about the economy in Samoa. I think the statistics from the influx of flights would show that most of the people are Visiting Friends and Relatives," Tupa'i said. 

"The tourism industry needs real tourists and that is not a big part of the influx so far.

"Yes, it is good that there's busy rental car businesses, the restaurants are busy and people are building houses, it remains to be seen whether the much anticipated boost for tourism will eventuate any time soon.”

We don’t think Samoa’s tourism sector should be setting off the alarm bells just yet as the country is only into the second month since the borders opened. Actually, when the Government initially announced  the opening of the borders in May this year , we didn’t envisage international travellers including tourists clamouring over seats to catch the next available flight to Samoa due to a number of factors.

The high airfares and the absence of discount travel post-Covid remains an ongoing challenge for global tourism and Samoa is not immune to that global challenge. Throw in the Ukraine-Russia conflict, leading to the spike in fuel prices and adding to airline costs, and you get the picture that the outlook for our tourism sector isn’t good.

So how can Samoa’s financially plagued tourism sector get out of this quagmire? It wouldn't hurt changing our mindset to see the opportunities that come with the high number of “Visiting Friends and Relatives” arrivals.

Let’s not forget that every foreign visitor, including our friends and relatives who fly into Samoa, they come laden with foreign currency and would be looking to invest their hard-earned dollars in family reunions, weddings, birthdays or even matai bestowal ceremonies. 

Therein lies the opportunity, not only for the tourism and hospitality sectors, but a broad spectrum of the service industry who are likely to benefit from multiple cash injections for services rendered.

We are all in this together and while the economic outlook doesn’t look appealing over the short term, it is important we exercise patience and become innovative in the kind of products we can offer, not only to tourists but even countrymen and women who haven’t been home over the last 3 years.

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samoa tourism statistics 2022

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Samoa visitor arrivals returning to pre-pandemic levels

samoa tourism statistics 2022

Visitors to Samoa’s shores in the first quarter of 2023 totaled over 30,000 with data released by the Samoa Bureau of Statistics ( SBS ) showing arrivals beginning to get to pre-COVID-19 pandemic levels.

International arrival and departure statistics released by the SBS on 02 May 2023 showed that for the first quarter of this year, a total of 30,136 visitors were recorded. However, the bureau said this was a decrease of 7.2 percent over the previous quarter and an increase of 39.0 per cent when compared to the corresponding quarter of 2020.

Traveling into Samoa by air remained the most popular, according to the SBS report, as it was the most preferred mode of travel to Samoa and represented 95.5 per cent of total arrivals, while those that arrived by sea accounted for the remaining 4.5 percent.

Visitors, including transit, made up the largest component of all arrivals with 33.1 percent (14,445) recorded for males and 33.0 percent (14,396) for females. Male and female returning residents made up 16.8 percent (7,333) and 14.2 percent (6,202) respectively of total arrivals while temporary residents made up 1.8 percent (765) for males and 1.2 per cent (530) for females.

In terms of visitors by country of usual residence, the SBS report said New Zealand continued to be the leading country in visitors’ arrival by country of usual residence and accounted for 46.1 percent or 13,886 of total visitors. Australia followed next with a distant 23.3 percent share (7,025) while USA recorded a share of 8.0 percent (2,398) followed by American Samoa with a share of 7.4 percent (2,225). 

New Zealand, Australia, American Samoa, and the United States of America constituted 84.7 percent of all visitors visiting Samoa while other countries round up the remaining 15.3 percent during the reference period.

While visitors that entered Samoa’s shores to visit friends and relatives accounted for 39.7 per cent of all visitors. Those who were here for holiday or vacation accounted for 32.8 percent while those that traveled for other purposes made up 17.5 percent of total visitors. Business and Conference accounted for 5.2 percent while transients bound for other destinations and sports registered 4.4 and 0.5 percent respectively.

As for arrivals by carrier, Air New Zealand leads the way for arrivals by carriers during the reference period with a 41.3 percent share (18,047 passengers) followed by Fiji Airways with a share of 24.7 percent (10,805 passengers). Samoa Airways recorded a 8.8 percent share (3,850), Qantas brought in 8.0 percent (3,511), while Talofa Airways brought in 7.0 percent (3,069 passengers). As for how long the visitors stayed in Samoa, the usual trend is between 7 days and 30 days. On the other hand, 63.8 per cent (18,374) stayed in private accommodation or with families or relatives while 28.6 percent (8,242) of total visitors reported staying in hotels or motels.

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The Gross Domestic Product (GDP) in Samoa was worth 0.83 billion US dollars in 2022, according to official data from the World Bank. The GDP value of Samoa represents 0 percent of the world economy. GDP in Samoa averaged 0.44 USD Billion from 1982 until 2022, reaching an all time high of 0.91 USD Billion in 2019 and a record low of 0.10 USD Billion in 1985. source: World Bank

  gdp,   money,   government,   taxes,   climate.

World Bank Outlines Five Reform Priorities for Thailand to Revitalize Growth

BANGKOK, March 25, 2024 – The World Bank has launched the Systemic Country Diagnostic (SCD) Update for Thailand . Shifting Gears: Toward Sustainable Growth and Inclusive Prosperity provides a comprehensive analysis of development challenges and opportunities for accelerating progress in poverty reduction and shared prosperity in a sustainable way. The update highlights five priorities:

  • Building strong human capital
  • Creating a competitive and innovative economy
  • Unlocking growth in secondary cities
  • Ensuring sustainable and climate-resilient development
  • Strengthening fiscal institutions and public finance

The COVID-19 pandemic, rising geopolitical tensions, rapid technological advancements, and climate change have exerted substantial pressure on Thailand’s economy, environment, and population. Although growth gained momentum in 2022 and 2023, recovery trails behind peers in ASEAN, primarily because of Thailand’s significant exposure to global tourism and trade. Reduced investment, decelerating productivity growth, and an aging population are additional factors contributing to the slowdown in growth.

“Thailand has had several decades of impressive growth and poverty reduction, which significantly improved the living standards of its citizens,” said Fabrizio Zarcone, World Bank Country Manager for Thailand. “The pace of growth has now entered a pronounced and enduring downturn. Stepping up the reforms identified in the SCD Update can help drive Thailand’s inclusive and sustainable growth. These reforms are pivotal for Thailand to ascend to the status of an advanced economy in the foreseeable future, characterized by greater societal equity and a more sustainable, climate resilient economy.”

The report highlights that to become a more innovative and inclusive economy, Thailand must improve learning outcomes and close skills gaps by increasing education spending, optimizing resource allocation, and aligning education with labor market needs. Thailand must also enhance tech competitiveness, strengthen competition regulations, attract skilled professionals, and empower small and medium-sized enterprises through increased access to finance for innovation.

To attain economic prosperity while upholding environmental integrity, Thailand also needs to promote sustainable agricultural practices and responsible tourism. It would also include addressing the challenges posed by climate change, including preventing and mitigating floods and droughts, improving the management of water resources, and prioritizing sustainable energy transition.

Achieving these priorities would require strong institutions, which would allow Thailand to effectively address its socio-economic challenges. Increasing accountability and transparency in its public services and putting in place a well-functioning system of central-local government relations can help address regional disparities.

“The five priorities integrate human capital development with economic revitalization through innovation, productivity, and entrepreneurship. Sustainable area-based development unlocks growth potential by attracting investment, aligning with environmental goals, and ensuring stability in human capital,” says Ekaterine Vashakmadze, Senior Economist and lead author of the report.

The SCD Update was prepared following consultations with government officials and representatives of the private sector, development partners, civil society organizations, and academia. Getting Back on Track: Reviving Growth and Securing Prosperity for All , the previous SCD, published in 2016, laid the foundation for understanding Thailand’s economic growth and inclusion challenges. The 2024 SCD Update builds on this foundation and addresses the rapidly changing global trends that require sharper focus on resilience. It will inform the new priority areas for development between Thailand and the World Bank Group Country Partnership Framework for fiscal years 2025–29.

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Cruise tourism looks promising for 2024

Changing of the guard at outdoor samoa., fireworks lit up the sky to welcome the year 2024, lalomanu, named one of the best beaches by lonely planet australia, sta appoints first-ever legal advisor, samoa tourism industry on the right path to recovery, jai opetaia retains his ring belt after another tko, blue lagoon villas opens just in time for the festive season, moemoana is the newly crowned miss pacific islands 2024, ma tree, coastal walk, robert louis stevenson trail launched, samoa listed as one of the world's most beautiful islands, village signs installed in villages ahead of chogm, mailelani body care shop promotes sustainable development, sign up/log in, visitor numbers at a glance, dates of interest.

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COMMENTS

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    PRESS RELEASE - Samoa Bureau of Statistics launches the 3rd Samoa Labour Force and Child Labour Survey Report for 2022. Key findings from the Samoa Labour Force and Child Labour Survey undertaken in 2022 were presented by the Samoa Bureau of Statistics at its launch on Friday 26 February 2024, February 1, 2024 12:01 am.

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  6. PDF Pacific Tourism Sector Snapshot

    2020. However, occupancy rates, though improved, have not reached 60%, and tourism employment in Samoa has not been officially measured since 2016. The strategy does not propose specific plans or policies to meet its targets. Samoa Tourism Sector Plan 2014-2019 Samoa's current tourism sector strategy.

  7. International tourism, number of arrivals

    International tourism, number of arrivals - Samoa World Tourism Organization, Yearbook of Tourism Statistics, Compendium of Tourism Statistics and data files. License : CC BY-4.0

  8. Samoa Tourism Authority

    Statistics . Visitor Arrivals. Attraction Sites. Occupancy. Marketing ; Markets - Niche . Dive. Cultural Heritage. ... The Samoa Tourism Authority produces reports that cover activities undertaken by the Authority during each financial year. This section lists all annual report that have been produced on a yearly basis: ... Annual Report 2021 ...

  9. PDF Samoa Bureau of Statistics Annual Report 2020-2021

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  10. Tourism directly employed more than 3 000 people in Samoa in 2020

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  11. Development and importance of tourism for Samoa

    Within 26 years, the country's dependence on tourism has increased noticeably. Before the outbreak of the COVID-19 pandemic, sales were $206.10 million billion, 22.58 percent of gross national product. In 2020, tourist receipts plummeted due to the COVID-19 pandemic. Of the $206.10 million billion (2019), only $23.06 million billion remained.

  12. Samoa

    The value for International tourism, number of arrivals in Samoa was 23,900 as of 2020. As the graph below shows, over the past 14 years this indicator reached a maximum value of 181,000 in 2019 and a minimum value of 23,900 in 2020. Definition: International inbound tourists (overnight visitors) are the number of tourists who travel to a ...

  13. PDF International Arrival Statistics

    Samoa constituting 67.1 percent (5,011) while the remaining 32.9 (2,452) percent arrived by sea. Australia reported 136 inbound travelers, representing a decrease of 97.6 percent over 2020. Fig. 1.1: Total Arrivals, 2009 - 2021. while USA reported 103 inbound travelers, a decrease of 92.6 percent when comparing with 2020 while.

  14. Samoa Tourism Sector Plan 2022-2027 was launched

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  17. Tourism Statistics

    Tourism Statistics. Get the latest and most up-to-date tourism statistics for all the countries and regions around the world. Data on inbound, domestic and outbound tourism is available, as well as on tourism industries, employment and complementary indicators. All statistical tables available are displayed and can be accessed individually ...

  18. Samoa Observer

    Samoa's borders opened on 1 August 2022 and the Government lifted all border restrictions with the bureau reporting that a total of 9,456 arrivals were recorded for that particular month. Out of the total number of arrivals in Samoa, 94.2 per cent travelled in by air while 5 per cent entered the country on a ship.

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    Current economic performance: According to the latest National Accounts data from the Samoa Bureau of Statistics, total goods and services produced (called Gross Domestic Product or GDP) in the year up to June 2022 (fiscal year 2021/2022) amounted to around SAT$1.85 billion (real GDP), which was 6.0 percent lower than the twelve months to June 2021 (FY 2020/2021).

  20. Samoa visitor arrivals returning to pre-pandemic levels

    Visitors to Samoa's shores in the first quarter of 2023 totaled over 30,000 with data released by the Samoa Bureau of Statistics showing arrivals beginning to get to pre-COVID-19 pandemic levels.International arrival and departure statistics released by the SBS on 02 May 2023 showed that for the first quarter of this year, a total of 30,136 visitors were recorded.

  21. Samoa Tourism Authority

    Samoa Tourism Sector Plan 2022-2027 Launched The Minister for Natural Resources and Environment and Tourism Hon. Toeolesulusulu Cedric Schuster, Samoa Tourism Authority and the Samoa Tourism Sector officially launched on Friday 10th February the Samoa Tourism Sector Plan 2022-2027 targeting the return of tourist arrival numbers pre-pandemic...

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    The Gross Domestic Product (GDP) in Samoa was worth 0.83 billion US dollars in 2022, according to official data from the World Bank. The GDP value of Samoa represents 0 percent of the world economy. This page provides - Samoa GDP - actual values, historical data, forecast, chart, statistics, economic calendar and news.

  23. World Bank Outlines Five Reform Priorities for Thailand to Revitalize

    The update highlights five priorities: The COVID-19 pandemic, rising geopolitical tensions, rapid technological advancements, and climate change have exerted substantial pressure on Thailand's economy, environment, and population. Although growth gained momentum in 2022 and 2023, recovery trails behind peers in ASEAN, primarily because of ...

  24. Samoa Tourism Authority

    Samoa Tourism industry on the right path to recovery. As the year 2024 draws near, it is heartening to reflect on the progress that Samoa has made in the tourism industry. The past year, 2023, has been a period of significant achievement, as the country has worked tirelessly to overcome the challenges brought about by the COVID-19 pandemic.