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How to Add Virtual Tour to Google My Business [Guide]

How to Add Virtual Tour to Google My Business [Guide]

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Wouldn’t it be lovely to take a stroll down the busy business district without worrying about traffic, other people, and unfortunate weather conditions? If you could tour virtually instead of in person, think of how much easier it would be to make decisions! Luckily, Google My Business offers virtual tours so that your customers can get an interactive experience on your listing.

A virtual tour of your business lets potential customers explore it as if they were really there- something photos and videos cannot always provide. In this guide, I’ll go over how to add a virtual tour to Google My Business so you can see if it is the right choice for you.

What is a Virtual Tour?

According to Google , “360 tours let customers peek inside before they arrive, and boost your visibility online.”

A virtual tour is an interactive, three-dimensional experience that allows customers to explore your business through their Google My Business profile.

Customers use Google to find businesses, but they go through a process of elimination when doing so. They look at things like photos, location, reviews, and ratings to compare the top-ranking businesses and decide which one they want to choose. 

When customers see that a business has a virtual tour on their Google My Business profile though, it changes everything. Instead of relying on photos and reviews alone, potential customers can take an entire “virtual walk” through your business before even stepping foot in it!

If you’re a business owner, chances are you understand by now that having a Google My Business profile is important. But what you may not realize is that the majority of profiles don’t have virtual tours!

Fortunately, Google reports that listings with photos and virtual tours are twice as likely to generate interest. So if you want your listing to stand out, be sure to add a virtual tour.

How to Add a Virtual Tour to Google My Business

If you’ve decided to add a virtual tour to your Google My Business profile, there are extra steps you’ll need to take. Unlike other changes you can make to your GMB profile, adding a virtual tour requires planning and specific equipment.

Google My Business offers two options for setting up a virtual tour:

  • Hire a Street View-Trusted Photographer

Create Your Own 360 Tour

Creating your own 360 tours using GMB professional gear is simple, effective, and easy to implement.

Get Professional Help

You can use Google’s professional search function to find a virtual tour guide. This tool lets you type in your city and state to see a list of guides that have been approved by Google. 

What’s great about this feature is that it provides the agency name, contact email address, and phone number all together! So instead of having to fill out a form, you can directly reach out to them.

You’ll need special equipment to create your own 360 tour, which you can find at Google’s 360 shop. Prices for the equipment vary depending on quality and budget–the INSTA360 PRO2 costs $4999 while the INSTA360 ONE only costs 164 dollars.

While it’s probable that you can find equipment corresponding to your budget, the quality of your virtual tour will differ based on whatever item you end up purchasing. Also, I highly recommend investigating best practices for creating virtual tours so that you generate a tour that most accurately reflects your business. This is one significant advantage of working with a professional–you’ll be confident knowing that they will get your virtual tour done correctly and ensure optimal representation of your company.

Google’s Virtual Tour Guidelines

If you’re looking to create your own virtual tour, there are some Google guidelines you’ll want to keep in mind. In particular, blurry images and the following content is not allowed:

  • Intellectual Property Violations
  • Sexually Explicit Content
  • Illegal, Dangerous, or Violent Content
  • Harassment and Threats
  • Hate Speech
  • Terrorist Content
  • Child Endangerment
  • Personally Identifiable Information

Following these guidelines will help you create a virtual tour that is more likely to be published by Google. Remember, even if you don’t break any rules, your tour may still not be published if it doesn’t meet Google’s standards. Though this system isn’t fool-proof, as demonstrated by the unintentionally funny scenes captured on Google Maps Street View, it’s still in your best interest to comply with Google’s policies so that you don’t run into any trouble with your business.

If you’re interested in SEO or if you want ways to increase foot traffic for your small business, then optimizing for local search is essential. Google 360 Tours are one way to do this.

Google Street View

Google Streetview creates 360 virtual tours of your business that not only improve local search rankings but also expand your audience and build customer trust–all while being an essential part of getting found online. Of course, it’s fantastic to have an e-presence as a retailer, but it will never replace the in-person experience of visiting a brick-and-mortar store.

It’s tough for customers who haven’t physically seen your business to make an informed decision about whether or not to buy from you. And if they can’t get a good sense of what your business is like, they’ll probably keep looking until they find something that suits them better. Google 360 Virtual Tours can help with that.

Google Maps Virtual Tours are designed to give potential customers a firsthand look at your business, and entice them to visit in person. If you’re looking for more perfect customers, then this guide is for you. You’ll learn everything there is to know about Google 360 Virtual Tours including what they are, how much they cost, and their many benefits. So let’s get started!

how to upload virtual tour on google maps

What Is a Google 360 Virtual Tour?

A Google 360 Virtual Tour is a series of panoramic images that give users an immersive experience of exploring your business’s physical storefront as if they were there in person. The Trusted Google Photographer or a Google Trusted Agency use special equipment called 360-degree cameras (or omnidirectional cameras) to capture the multiple images needed for the tour.

Not only can you list virtual tours on your Google Business Profile (GBP), but you can also embed them onto your website or social media with a short piece of code.

Benefits of a Google 360 Tour

Google 360 Virtual Tours provide an immersive experience that helps customers feel like they are actually in your business. By providing this valuable service, you can help your business grow in several ways. Some of the most impactful benefits include: 

-allowing customers to get a realistic sense of what your business looks and feels like 

-giving potential customers a virtual tour before they come into your physical location 

– improving online searchability so that people can easily find and learn about your businesses

Promotes Your Business

Most importantly, a Google 360 Tour will help increase foot traffic to your business.

Better Google Map Rankings

By having a more complete Google Business Profile, you increase the chance of ranking higher on Google Maps and other local searches. Furthermore, by adding a virtual tour to your page, you can fine-tune your profile and selected keywords to attract even more customers than before.

Expanded Brand Reach

By the end of 2021, it is predicted that there will be 1.17 trillion local searches each year- that’s a lot of people looking for businesses like yours! Google 360 virtual tours are one great way to make sure your business comes up in these search results. By having a virtual tour on your website or online listings, you can show customers what makes your business special and differentiate yourself from the competitors. Not to mention, potential customers who can see inside your store before they visit are more likely than others to become actual paying customers.

More Engagement

The average session duration across industries is a measly 4 minutes and 25 seconds, but the longer your customers spend researching your business, obviously, the more likely they’ll be to buy from you or give you a call. A virtual tour will keep users engaged with content on your website increase session duration significantly, giving you plenty of time to convert them into leads.

Establish Trust With New Customers

It is often said that a picture is worth 1,000 words. To put it more contextually, a virtual tour of your business will speak much louder than any amount of text could ever hope to. Furthermore, this type of tour builds trust with potential customers in a way thattext cannot replicate.

Let me explain with an analogy. Say you were looking for an accounting service that could handle businesses employing 150 or more people. After some investigation, you finally find one. But when you go to the address, you see that it’s just a single accountant renting out a small room. Not exactly what you’re looking for now, is it? Although there’s nothing wrong with companies run by a sole staff member.

By providing potential customers a behind-the-scenes look at your business, you are fostering an environment of trust and comfort. In turn, this boosting the chances that customers will buy from you. With a Google 360 Virtual Tour, your clients can explore your store from their own device without even having to step inside. Not only does this give them peace of mind knowing what kinds of products or services you offer, but it also lets them get to know your company before committing to doing business with you.

Extremely Cost-Effective

Google 360 Virtual Tours are excellent for businesses because they need little investment and have many long-term benefits.

The only significant expense is the initial hardware, but otherwise, there aren’t any continuous costs. The software needed to edit and stitch images together is minimal, Google Business Profile makes it easy to post tours, and virtual tours can be used cross-platform as valuable marketing tools.

Many businesses choose to outsource equipment and time-intensive projects because they don’t have the resources necessary to complete them in-house.

Keeps You Visible 24/7Having a virtual tour of your business is like having it open 24/7—people can access it at any time, from anywhere in the world. According to a 2020 report, the peak hours for buying products online are between 8 pm and 9 pm. But this doesn’t just apply to online stores—people are researching businesses after closing time too. Having a well-made website will help educate your potential customers about your products and business even when you’re not there in person.

A Google 360 Virtual Tour will give them a chance to see what it’s like inside your establishment, even when they can’t come during open hours. This could be exactly what they need to make a purchase the following day.

Available Across All Devices

Since the majority of people today use their mobile devices to search online (averaging 60%), it’s important that your business is visible on all platforms. People are increasingly using tablets, smartphones, and laptops to find information about local businesses. If you don’t optimize for mobile traffic, you’re essentially losing out on a lot of potential customers and revenue. Moreover, studies show that mobile traffic will only continue to grow in the coming years.

Google has been quick to adapt their products for the mobile user, and 360 Virtual Tours are no different. In fact, some virtual tours let users explore your business by moving their smart device around. By creating a Google 360 Virtual Tour, you’re getting ahead of the curve by adding an additional layer of mobile optimization to your business.

Statistics On Google Virtual Tours

The Google 360 Virtual Tours provides plenty of advantages, as you can see from the statistics below.

  • Listings that include photos and virtual tours are twice as likely to generate interest.
  • Did you know that homes with complete listings, including virtual tours, are 78% more likely to be viewed as well-established?
  • Photo and video listings inspire potential customers to purchase nearly one-third of the time.
  • The majority of consumers (3 out of 4) search for a business online before they visit the physical storefront.
  • Did you know that, on average, 41% of businesses searched for on Google Maps receive an onsite visit? And if your business features a virtual tour in its listing, even more customers are likely to come see what you have to offer!
  • A massive 62% of customers prefer to see business interiors through images or virtual tours.

People use the internet to look up businesses before going to them in person. A complete Google Business Profile, virtual tours, and other online features will bring people who are ready to buy what you’re selling.

What Type of Camera is Needed for a Virtual Tour?

A 360-degree camera also called an omnidirectional camera, is needed for virtual tours. Most regular cameras only cover a 180-degree field of view in one shot. An omnidirectional camera covers approximately 360 degrees—sometimes it’s slightly less and this is okay because the equipment makes up for it.

Keep in mind that not every omnidirectional camera is created equal. You can get the images you want with a budget 360-degree camera, but they won’t have the high quality that will make your business look its best.

We recommend the following specs:

  • 23MP (6720×3360, 7K) still image shooting
  • Lenses that reduce ghosting, flare, and purple fringe
  • Aperture offers F2.1, F2.5, and F5.6 for great depth of field, even in low light conditions
  • 4K (3840×1920, 29.97fps) quality spherical video
  • a 1.0″ in back-illuminated CMOS image sensor for superior noise reduction
  • RAW DNG and JPEG support for Dual format simultaneous saving
  • 4-channel microphone to independently record sound from 4 different directions

How Long Does It Take to Create a Tour?

The answer is less time than one might think. A regular tour takes only a few days from beginning to end. The total cost and duration depend on how many tourist attractions there are (number of steps in the tour).

On average, it will take a professional one to two weeks to create a beautiful 360-degree video of your business from start to finish. However, if you only need a single viewpoint recorded, that will only take 1-2 minutes and the crew could be in and out of your business in just a few hours. For larger shoots (e.g., 40 viewpoints), expect around half a day of shooting alone.

Where Can I Publish My 360 Virtual Tour?

The best part is that you can post your Google 360 Virtual Tour almost anywhere online. The most crucial site to publish it on first though is your Google Business Profile listing. Your listing helps Google get to know about your business, and what services/products you offer, and shows customers where they can find you using things such as Google Maps.

There are few things more critical for small businesses than having an up-to-date and content rich Google Business Profile (GBP) listing. And adding a virtual tour is a fantastic way to not only rank higher but also increase traffic coming your way.

Beyond GBP, you can also publish your virtual tour on the following platforms:

  • Social media – Facebook or Instagram
  • Your website
  • Video platforms like YouTube

The ideal agencies will be able to manage to incorporate your new Google 360 Virtual Tour onto every single one of these platforms.

Google 360 Virtual Tour Cost

Depending on which agency you choose, the cost of your Google 360 Virtual Tour will differ. Some price their tours according to the number of rooms while others use the number of viewpoints. In addition, some agencies charge based on the type of service users such as editing and stitching. Lastly, other companies may upcharge for posting your video onto your website or Google.

In general, business owners don’t want to spend more than $35 from each customer’s perspective. This fee should include on-site shooting, editing, and stitching together the footage, as well as uploading it onto your marketing platforms like GBP.

What Do Professional Services Include?

The type of agency you hire will ultimately determine the kind and number of services available to you. Some agencies include only a few basic services in their standard package, while others might charge extra for certain amenities.

The best agency packages will always include:

  • Free initial phone consultation
  • A walkthrough of each area to document the project’s scope.
  • Commute time from your business to the office
  • Viewpoint recordings
  • Individual viewpoints (still photos) shot
  • Finalized 360° Virtual Tour of your business
  • Google Street View integration
  • Google Maps integration
  • QR Code to 360° Virtual Tour
  • Enhanced Google Search Results
  • Free snippet to display 360° Virtual Tour on your website
  • There are no recurring fees; you only have to pay once.

Need Outside Help? Here’s How the Agency Process Goes

Most business owners would rather work with a professional virtual tour company than attempt to do it themselves and risk not doing a good job. Here’s what you can expect from the process, though note that every agency will have its own procedures. For the most part, however, the process looks something like this:

  • Consultation – During this phase, you’ll gain a deeper understanding of the virtual tour process and what to expect from it.
  • Site Walkthrough – A common practice agencies use to gain insight for your project is an onsite walkthrough. Here, they’ll explore the details of your location and what viewpoints should be covered.
  • Estimate – Agencies take into account the number of viewpoints at your desired location, the level of editing required, and other price considerations to give you a personalized estimate.
  • Approval & Scheduling – After you’ve agreed to the terms, you can work together with the agency to schedule your Google 360 Virtual Tour at a mutually convenient time and date.
  • Onsite Recordings – The photography team will move throughout your business taking 360-degree photos from different angles.
  • Edit, Stitch & Complete – Once the photoshoot is completed, your team will return to their editing station to retouch the photos and send the tour off for quality assurance assessment.
  • Delivery – Lastly, your team will deliver the custom code for the tour to be placed on your website. Some agencies will post it on your Google Business Profile as well.

These details give you a better idea regarding Google My Business virtual tours. It is up to you to choose whether to go for an agency to design a virtual tour or a DIY approach.

how to upload virtual tour on google maps

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Show your business inside and out

Photos and virtual tours help people decide to visit a business. Ramp up your online presence and show your business in its best light, indoor and outdoor. Let your customers know what to expect while browsing Street View imagery before they visit.

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Let people know what to expect with a 360 view of your storefront

Create your own outdoor imagery to guide visitors to your location and show them important information like where they can park, or if your entrance is wheelchair accessible.

Google Street View 360 view of a storefront

Make your business stand out with a virtual tour

Welcome customers inside to help them get a feel for your business and what it has to offer before they arrive. Capture shots of your facilities, product shelves, and menus and publish them to Street View yourself, or with the help of a professional.

Google Street View 360 indoor tour of the Wonders Boutique in Zanzibar

Keep your visitors coming back with fresh imagery

You just completed a remodel or started offering new products? Update your photos on Street View.  Be in control of your online image, by regularly keeping your customers in the loop with changes and exciting offerings.

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  • Panoee Features

Step-by-Step Guide: Publishing Your Virtual Tours to Google Street View with Panoee

Table of Contents

Google Street View, a feature of Google Maps , is a way to see different places in the world on your computer or phone. You can see what they look like in real life with 360-degree pictures that you can move around. You can also upload your own panoramas to Google Street View and share them with others. 

But how do you create and publish virtual tours to Google Street View? You might think it is complicated and expensive, but it is not. Here are the steps for publishing virtual tours created with Panoee onto Google Street View:

Step1: Upload your 360-degree images

Panoee makes it easy to create a virtual tour. You only need 360-degree photos of your location. You can use any 360-degree camera compatible with Google Street View to capture these images. Be sure that your photos are well-lit and clear. They should also cover the entire area you wish to show in your virtual tour.

Click on “Create a new project” in the Studio to upload your images. Click on “Upload Media,” enter a project name and description, then click the button. Upload as many images at once as you like. They will appear as thumbnails within the Studio. You can also drag and drop images from your device or computer.

Step 2: Make the connection

After you upload your images, connect them together to create a seamless virtual tour. Drag the Scene to your Scene by dragging it from the left sidebar.

You can also Drag and drop Scenes to arrange them the way you want on your virtual tour.

Step 3: Add a Heading and Locate 

The Scene heading indicates how much it rotates clockwise from north. For example, a heading of 0 degrees means the map points north, while 180 degrees means the map points south. By adding them, you can easily see the orientation of your scene as you rotate it. 

Use the map tool in the GSV tab to adjust the position and its direction. Just click on each marker and rotate it.

Step 4: Publish to Google Street View

After you have connected all the scenes and added their headings, you can publish your virtual tour to Google Street View by clicking on the “Publish to GSV” button. Please be patient, as it may take some time. 

Whenever it’s done, you can click this link to view it.

Watch the full tutorial here:

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How to create Google Maps Virtual Tours (not just 360 photos) automatically

how to upload virtual tour on google maps

Everyone knows that you can share 360 photos on Google Maps’ Street View. But how would you like to be able to post a virtual tour to Google Maps? Cupix is a software will do it for you automatically. But it won’t teach you how to fight off the hugs and kisses that your clients will inevitably try to give you.

Google Maps Street View Virtual Tours

Google Street View is one of the most popular platforms for sharing 360 photos, particularly of businesses and places. But in addition to 360 photos, Google Street View can also include virtual tours. Here is a sample virtual tour of Disneyland:

By allowing viewers to ‘move around,’ the virtual tour gives viewers an even more immersive view,

Google street view virtual tour arrow indicator

Creating a Google Maps Street View Virtual Tour manually

Some of the steps required for Google Street View Virtual Tour

Before we discuss Cupix, I wanted to show you first how to create a virtual tour the conventional way on Street View. Besides uploading the 360 photos, you need to connect them. If they have GPS data, they can be automatically connected. Otherwise, you’ll need to connect them manually. Here’s how to connect them manually: 1. On the Street View app, go to the Profile tab. 2. Select the photos you want to connect and tap on the upper right corner and select “Move and connect photos.” 3. On the next screen, you’ll see all the photos on a map. You’ll then have to position each node in the correct location vis-a-vis each other. 4. Tap on a line between photos to connect them. 5. For each photo, you must also reorient the photo by sliding the equirectangular view left or right. 6. For each photo, you must also place the correct compass orientation by sliding the compass indicator left or right.

For a tour with only a few nodes, it’s not too bad. But for a tour with many nodes, it is quickly becomes very tedious.

CUPIX: Create Street View Virtual Tours automatically

The good news is that there’s now a shortcut for creating Street View Virtual Tours automatically – with Cupix, a web-based virtual tour software. I’ve covered Cupix before (see here) . If you’re not familiar with it, it’s a unique virtual tour software that lets you upload several 360 photos, which it can analyze and automatically connect in relation to each other, and even create a 3D model in the process.

Now Cupix has added a new function: you can export your Cupix virtual tour as a Street View Virtual Tour. Since the photos are already connected in Cupix, you won’t have to connect the photos manually in Street View! Here’s a video demo:

Cupix therefore enables you to upload several 360 photos, have Cupix’s powerful software connect them, and then you can upload the tour to Google Maps, allowing you to create a virtual tour on Street View without the need to connect any of the photos manually, whether or not your photos have GPS geolocation data.

Now that you know how to post virtual tours easily to Google Maps, which virtual tour are you going to post first?  Let me know in the comments!

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Actualy, on mobile it is already with arrows so you are talking about use of app for descktop version?

Hi Stan. Some of the photos on street view have arrows (whether on desktop or mobile) because they are virtual tours. You can “move around” them. Others are simple photos that don’t have arrows. Here is a sample of one that doesn’t have arrows: https://goo.gl/maps/8UNnoy9gzzq Here is a sample with one arrow to move to a linked photo: https://goo.gl/maps/MrT4KFBus1q Best regards, Mic

Can this be used if the map can not be posted to google?

I’m not sure…

Is there any software other than cupix. Some works have different floor levels and how its done..

Yes there are several such as Matterport, Benaco, Metareal, among others.

Can you update your instructions for manual virtual tour? Or add some screen shots, it’s not working for me. I don’t know where the “profile tab” is.

Cupix is way too overpriced.

hi. i have a problem with street view pls help me. when i add some 360 photos and make them connect .they are connected and have arrow between but in vr mood i dont how arrow for moving.what is the problem?:I(

Hi. Many times happen that in the mobile version, the profile business is connected with a old photo( just one), posted for chance by a tourist . It is practically impossible to say to street view to remove the old picture and connect with the new one with the virtual tour. Very bad service by street view. Even if using google business and say to street view that the pictures is not correct , street view will not remove. So, is useless to make a new virtual tour if in the profile there is already a single stupid 360 old photo

That’s both a problem and opportunity…

Hello, I just downloaded the Cupix and transfer the photos, but I can’t make the pane to face where I want. I’m wondering if you have a tutorial, I was checking in Youtube, but I couldn’t find the answer. Great product is just a learning process.

Hi Axel. I haven’t used Cupix in a while. Could you try contacting Cupix?

Hey, I´ve currently got the issue, that I connected the Photos I uploaded on google, but the arrows don’t appear in the photos to move around. So now I’ve got several different photos online, but you have to go from one photo to another one manually. which isn’t really the point of it. I did this in the google street view app without any external software. Thank you for your Help

Hi Klemens. It usually takes a couple of days for the links to appear. Try to wait and see.

I’m currently adding photos to a location on the Google Street View app, but can’t figure out how to connect them. Could you elaborate on what you mean by “tap on a line between photos to connect them.” Should a line automatically populate? Do I need to create a line between them somehow? Pretty lost on this step.

Seems like it needs a login to access now… bummer. I will try the other apps you so kindly mentioned!

how to upload virtual tour on google maps

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How to Upload Virtual Tours to Google Street View

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Create And Display Virtual Tours In 360 and VR

CloudPano 360° virtual tour software empowers you to create 360° virtual tours. Quickly create interactive virtual tours hassle-free. With a few clicks, you can upload, connect and publish a 360° immersive experience. No coding required. Get started today, its free. Click here.

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What is a 360 virtual tour.

A 360 virtual tour on CloudPano is a real estate marketing tool to view and share a space in an immersive 360 environment. With a smartphone, the CloudPano viewer responds to your movement. This creates a responsive and immersive view of the property. Create your first 360 virtual tour in 5 minutes or less.

Add or Embed 360 Virtual Tours on any Website

(no app or plugin required).

When you publish a 360 virtual tour on CloudPano.com, you will automatically receive a code based link. You can embed your tour right onto your website. We host the tour, you show it off to the world.

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Cloudpano 360 virtual tour examples.

Explore some of our featured 360 tours from the CloudPano community

florida-tour-preview

Florida Luxury 360 Virtual Tour Click to view this demo

nursing-home-tour-preview

New York VR Nursing Home Click to view this demo

auto-dealership-tour-preview

Auto Dealership Click to view this demo

luxury-residential-tour-preview

Luxury Residential Click to view this demo

airbnb-rental-tour-preview

AirBnB Rental Click to view this demo

commercial-construction-tour-preview

Commercial Construction Click to view this demo

Simple 3D Tour Creation

Create your first tour in under five minutes..

Upload photos using a drag-and-drop interface. Click a single button to set an initial view for each scene. Add hotspots to navigate your tour.

Popular Features

Customize your logo

Set initial view

Re-order scenes

how to upload virtual tour on google maps

Share In Full 360 and VR

Share and display on any smart device out of the box - no app required.

Give meaningful experiences to your viewers. Built-in motion sensing capabilities and VR-goggle modes work right in the mobile browser. Reach your customer on any platform. Simply share your virtual tour with a single URL link.

Android/iOS

Google Cardboard

No app to download

VR/Motion Navigation

Customize Your Tour Branding

Add logos, hotspot navigation and more.

Use linked hotspots to teleport between scenes. Add your logo and establish your brand.

Customize Your Logo

Contact Information

Share on social media

Keep Your Custom URL

how to upload virtual tour on google maps

White-label your virtual tour

Use your own website domain.

Remove all references of CloudPano.com. Use your own logo and keep your website domain. Easily use your own URL. Add 360 virtual tours into your business and keep our name hidden.

Customize Your URL

Remove CloudPano Branding

The Perfect Software Toolkit For Virtual Tour Entrepreneurs

Start a local 360 virtual tour business, add virtual reality marketing to current business.

perfect-software-toolkit

A Simple Software Solution To Power Your Virtual Tour Revenue

Private Label / White Label - Keep Your Website Domain Name and Protect Your Brand

Add or Embed Your Published 360 Virtual Tours Directly To Your Website or Blog (Wordpress Compatible)

Present Your 360 Tours In A Virtual Reality Headset

International Hosting On Local Server Networks (Speed Guaranteed)

CloudPano.com is a Virtual Tour Software built for entrepreneurs, photographers and real estate brokers. You will be empowered to create world class 360/VR virtual tours quickly, market real estate at a high level AND keep your brand on the front of tour. If you are looking for a 360 virtual tour software built for the business owner - you are in the right place.

Simple Pricing

Build a 360 virtual tour for free. Make the tour your own for a few dollars. One time fee, hosted tour for life.

  • Unlimited 360 Photos
  • Share Anywhere
  • Gyroscope-enabled Motion Control
  • Add Branding and Logo
  • Hotspots and Infospots
  • Three Free Tour Limit
  • Remove "Made by CloudPano" watermark
  • Embed On Your Website
  • Complete access to CloudPano's 360 tour creator
  • Unlimited tours
  • Life-time tours - no expiration
  • White-label/Bring your own URL
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PRO PLUS BUSINESS

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CloudPano Pro User Testimonials

The technology is pretty amazing and the finished 3d tour is high definition. the tours played well on everything from a desktop to a cellphone. highly recommended., i just pitched a $2.5 million dollar fsbo with the vr headset and cloudpano software. i impressed the client, built rapport and added value with the vr presentation. it's marketing like that this that makes you stick out amongst your competition... and ultimately this moves property at a high level., this technology changes the game. my customers are very excited about it. and i know when my customers are excited about it, i am going to make some more money., 360 tours are an easy way to upsell my clients on location. plus, it only takes a few minutes to create a virtual tour on cloudpano.com., cloudpano has a crisp and clean design. plus the platform hosts the 360 virtual tours for me, so i can create tours quickly and get back to shooting., being able to have a full 360 tour of my listings and show sellers how i can take marketing of their home to the next level is huge i appreciate you and your team helping me out along the way answering any and all questions that i have had so far and i am excited to continue to implement and grow my business with the help of you and your team., common questions.

360 tour software

We are passionate about changing the world through software. Call us or email us anytime.

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how to upload virtual tour on google maps

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Guide to Producing Google 360 Virtual Tours

Comprehensive guide to shooting, editing, stitching, and uploading for producing google 360 virtual tours.

There is no question that the process of marketing your business revolves around high-quality content and imagery. This shouldn’t come as a surprise to anybody reading this, however, there’s a new player in the game in the form of 360 Virtual Tours . In this video I will take you step-by-step through the process of shooting the photos, editing them, stitching, and uploading the final product to Google Maps. Here is our comprehensive guide to Producing Google 360 Virtual Tours .

Now, if you follow our blog, you may remember that I did a brief (and somewhat uninteresting) summary about 2 months ago on the same topic. The purpose of this edition is to go a little bit further in-depth to give you more detail and guidance. I know the video is longer than you might care to watch, however, I try to cover every aspect of the process so that you can get a full understanding of Producing Google 360 Virtual Tours.

producing google 360 virtual tour

360 Tour Equipment

You’ll first need to start with a sturdy tripod. In the video I make mention of possibly using a mic stand when shooting in tight spaces, however my camera is pretty heavy and the mic stand probably isn’t the best option, as it requires absolute precision and steady hands. We use the Vanguard Alta Pro 263 AB , which at $180 is a steal for the type of quality tripod it is. Really any tripod will do, as long as its level and not too flimsy.

The tripod head that we use is an Acratech Spherical Panoramic head specifically designed for shooting 360 photos. I say this because it comes equipped with a lens ring support which holds the camera in a portrait mode (vertical) instead of the standard landscape (horizontal). There are all types of different heads that can be used. One of the biggest providers of such is a company called Nodal Ninja , which specializes in 360 panoramic photography equipment.

The lens we use is the Sigma 8mm EX DG Fisheye , with an EF mount that is compatible with most Canon and Nikon cameras. Once again, this lens is affordable but also very sharp. Some people choose to go with the Canon 8-15 mm fisheye lens, however I’ve found that they both produce high quality imagery, with the Canon lens coming in at double the price of the Sigma (gotta pay for that brand name).

I’m shooting with the Canon 5D Mark IV… an absolute beast of a camera!

360 Tour Equipment

Camera Settings for Virtual Tours

In order to have a wide depth of field, I like to keep my aperture at f/8 or f/7.1 at the least. This will ensure that everything is in focus when shooting large areas. These tours are not the time to get creative, we just want sharp, clear images. This is essential for producing Google 360 Virtual Tours.

Obviously, the ideal setting for ISO is 100, to limit noise in dark areas, however, you can increase this to 400 if shooting in a dimly lit area. I wouldn’t go much past 400, especially if you shooting on an older camera (newer cameras do a better job of maintaining clear images even in high ISO settings).

From there, you’ll just want to adjust your shutter speed as you see fit. Shooting indoors with a high aperture most of the time means your image will be very dark, so that means you have to slow down the shutter to allow more light to enter the sensor. I normally find that a ½ second shutter works best at f/8 and 400 ISO. Just remember, shutter speed is the variable that you should adjust last after setting the first two. Since the camera is on a tripod, you don’t have to worry about camera shake.

Most cameras have an option to select bracketed images or High Dynamic Range (HDR) capabilities, so I would strongly suggest using this function. If they do not, and you would still like to manually take bracketed photos, you will need to adjust your exposure by 2 stops in between each pictures. So that means taking photos at -2 Ev, 0, and +2 Ev. That’s a pain in the butt though so I hope it doesn’t come to that.

One more important tip to set your camera to a 2-second delay. This will ensure that you don’t accidentally move it when pressing the shutter button.

360 tour camera settings

Before You Start

Producing Google 360 Virtual Tours is a process in itself, but it’s not overly complicated. Since these photos are going to be uploaded to Google Maps, it is a good idea to get a general sense of the space online before you go. I simply pull up Google Maps and either print a copy of the surroundings to take with me, or take a mental note of how the building is laid out. This may include where entrances lie, nearby roads, and also any other companies that are in the same building. 

You’ll need to make sure you shoot in straight lines. This means no walking through walls, furniture, or cutting corners. Unfortunately, sometimes this leads to panoramas that are very close to each other, especially in residential real estate. Always go through the space and mentally map out your shots before you start shooting!

Once you have everything in order, this is the easy part! Simply pick your first location, set your camera according to my guidelines above, and start shooting.

You’ll want to be very careful not to bump or move your tripod while shooting, as this will shift the nodal point and cause MAJOR problems later in post production. If some sort of disruption does occur, it’s a good idea to start that set of photos all over again. Move from spot to spot and try your very best to move in straight lines.

Editing the Fisheyes

So once you’ve finished shooting each location (for this tutorial I shot from 6 locations in the main lobby) you’ll want to make sure the numbers add up. What I mean by this is that if you find any discrepancies in how many photos you shot versus what the numbers should add up to, you’ll realize you may have missed one. For example, I know each time I take a photo on HDR mode, my camera is going to give me four images (three RAW files and one JPG). Since we take photos in four directions, that means you should have 16 photos per location. I shot six locations, so that means I should have a grand total of 96 images. Now if I look and see that I only have 92, it tells me I accidentally missed one set of images. Hopefully this never happens to you, but it’s always a good idea to check before you get too far and realize you screwed up.

So once you have the numbers right, you’ll want to import the JPGs into Adobe Lightroom or some other sort of photo editing software. From here, you can make simple adjustments to exposure, white balance, highlights, shadows, etc. Now is not the time to get creative with tone curves and things of that nature. Just make sure the photos are well lit and there aren’t any areas (such as looking outside on a sunny day) that are way over exposed.

You can edit one photo, highlight it, go to the last one and Shift click on it to select all the photos. Simply hit Sync and the color correction will be applied to each picture. You may need to go back through and make sure this makes sense though, especially if shooting in multiple rooms with different lighting.

Once the coloring is adjusted to your liking, highlight all and go to File> Export. From here it is a good idea to create a separate folder titled “Ready for PTGui” or something like that, so that your photos are easy to find for the next step. You’ll also want to make sure you choose “Custom Name – Sequence” in the export window.

editing 360 photos

The software program we use is called PTGui . It is specifically designed to auto-stitch fisheye photos and create panoramas, without much stress on the user. Once you open the program it should give you the option to “Load Images.” Click that button and select the first four fisheyes from the folder you just exported them to. Once they load, select the Crop Tab and adjust the dashed circle so that it is positioned right along the border of the photo. It is a good idea to look at the values on the right hand side, so that you can input these into the next set of photos and keep the size uniform throughout.  

Once you have cropped the images, simply click Align Images. If you were very careful while taking the initial photos, the software should seamlessly stitch the fisheyes into a panorama. If at any point, there was a shift in perspective and the stitching is not perfect, you’ll need to add Control Points… manually adding Control Points is extremely tedious and frustrating, so I’m not going to get into that right now.

To see if you have a successful stitch, you can go to Project> Optimize. This will bring up the Optimize Results window which gives you several values to determine whether or not you need to go back in and adjust any Control Points. For the average control point distance, a value between 0 – 1.8 is very good. You want to keep the maximum control point distance below 10. The Results should say “very good” if you performed the shoot correctly.

Once you achieve a “very good” result, select Create Panorama on the Project Assistant page. From here you can click on “set optimum size” and set the quality to 100%. You’ll want to create a new folder titled “Ready for GoThru” and select that as your output location. After you choose the output settings, go ahead and click Create Panorama and watch the magic happen.

Repeat these steps for each set of four fisheyes.

Connecting and Uploading

For this next step, you’ll need to create a Google account if you don’t already have one.

The software we use for laying out and uploading the Virtual Tours is called GoThru.co . Once on the site you’ll be prompted to sign into your Google account. On the Dashboard there are plenty of tutorials and added features that should give you a good idea of how to use the program. Under the Constellations tab you can begin to create your tour.

Click on Create New Tour at the top of the page. This will take to a page where you can enter a location or use a CID number. If the business does not have a Google My Business page, they will not show up here and therefore you cannot upload a tour. In this day and age, most businesses do have a GMB page. Pick a location, and click Create New Tour at the bottom of the page.

Once the page has loaded, select Upload Panoramas then click and drag the files from the folder “Ready for GoThru”. After you’ve finished the upload, you’re ready to start laying them out.

Next go to Moderate. This is where mapping out the location before you shoot comes into play. If you took the time to look at the business on Google Maps before hand, and you were conscious of that while shooting, you should have an idea of how the panoramas should be laid out. Select the first panorama and drag it into the Main window. Take the second pano and drag it into the Overlay window. Make sure geographically it makes sense how they are positioned in the top left window, which mimics Google Maps.

You can adjust the arrows by clicking on the small + sign by the pano in the Maps window, and dragging it to the point where it points in the correct direction. Simply click the arrow on the Main Viewer window to connect the two panos. Repeat this process for each location until each pano is connected accordingly. (Note: its is much easier to watch the video to understand this part)

You can click the little eyeball in the top right corner to preview your tour. If you’re happy, save your work and exit the Moderate window. Once you have finished Moderating, you’re ready to upload. Simply click the red Google button on the top right of the Tools page. This will take you to the Publish page where you can just click Upload to Google and you’re all done!!

It will take anywhere from 24-48 hours for your tour to show up on Google Maps, but after that, it’s there forever! It’s imperative to follow those directions above when Producing Google 360 Virtual Tours.

Thanks for learning more about Producing Google 360 Virtual Tours. There are certainly more intricacies to the process than this general overview, however, I have laid down the groundwork from start to finish on how these immersive Virtual Tours are created. Here at Momentum , we know these tours are the future of marketing and advertising and we are proud to be at the forefront of this technology.

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Create a Virtual Tour Integrated With Google Maps Using YouVR

<firstimage="https://www.makeuseof.com/wp-content/uploads/2010/10/citytour.jpg" />

It isn't always easy to show people how amazing a location is. Maybe you've visited an awesome theme park or a zoo and you'd like to show them how cool it was. Or maybe you're trying to sell your home, but pictures or words just don't reveal the beauty of the land and the house itself. Sometimes, the best way to show people a location is through a real video tour. This lets people feel as though they, themselves, are walking through the area. Providing an online video of an area is like providing web visitors with a virtual tour.

One of the best solutions I've found to offer virtual tours like this is YouVR . There are lots of ways that you can integrate photos into Google Maps, like Mark's approach of geotagging Flickr photos on Google Maps, or using apps like HistoryPin to pin photos to certain Google Maps locations. But if you want to attach an actual video tour of a location on Google Maps, then YouVR is the place to do it.

Creating a Virtual Tour

Once you sign up at YouVR, you'll find that creating your own location-based virtual tours are as easy as filling out forms. The process is a very simple three step procedure, and probably the part that requires the most work is actually shooting your digital video to upload. That's actually the first thing you should do - just shoot a 1 to 2 minute video capture, touring the area and showing everything that you'd like to highlight. Ideally, the video shouldn't be a huge file. For example, I shot a 2 minute video and saved it in windows media player format in a file that was under 3 MB.

Once you've shot your video and have it ready on your computer, go to your YouVR admin panel and click on "Add New Tour."

The first step is simple, just provide the title and search details that best describe the video. In my case I'm making it a public video, so search Meta Tags are important. Choose tags that are descriptive so that people will be able to find your video without much effort. If you want to keep your video tour private and only share it out to friends, that's an option as well.

On the next window, you'll see the remainder of the tour creation process broken down into sections. The critical sections at the top of the screen include choosing an accurate category for your video, and of course selecting a spot on Google Maps where the video was shot. To add this, just click on "Use Google Maps". If you'd actually rather upload your own map that you drew or created on your computer, those are available options as well.

To specify the area for your virtual tour, just zoom into the spot on the world map that identifies the general location of the video. Now, keep in mind that you can have several hotspots as part of one tour, so make sure you don't zoom in so close that some of the hotspots aren't in the map. For example, if you're shooting cool locations in a National Park, make sure you zoom the map out enough so the entire area fits in the map view.

Next, click on the "Add Hotspot (HS) on Map" and click the "Add Hotspot" button to add important sites to that map that you'd like to include as part of your virtual tour.

Once that's done, scroll down and click on the link to Upload a Movie/Video. YouVR also gives you the option of uploading pictures instead of video, but if you can take digital video, that's the best way to go. Video is the clearest way to show someone what it's like to explore a certain site. Just click "Choose File", browse to and select the digital video stored on your PC, and then click Submit. When the file is done uploading, the popup window will disappear.

Now, I ran into an issue here where if the file is too big, it'll just disappear and go back to saying no file is selected. If this happens to you, it's a good indication that the video file is too big - so choose a different format and then try again.

Finally, the next step in the process is just to add descriptions to each HotSpot that you selected. This is helpful for visitors who are viewing your tour, because it offers important information about each "stop" - sort of like you're a tour guide offering information about each location.

Once you're done, you'll find yourself back at your admin page. If you want to see what your new video looks like, just go to the YouVR public area (click on Virtual Tours), and if you just created your virtual tour, you'll see it under "Most Recent." Here you can see mine titled "Ryan Dube Home".

Every tour you create looks like the window above. The cool part is that you can create up to 4 hotspots in your list under the free account. Each hotspot can have an associated video, so that when your visitor clicks on a hotspot in your list, they can watch the video that you created for it. As you can see, I've only added one hotspot on the Google Map area I selected, a tour of the land around my house.

Clicking play - the video immediately loads. I found that the upload speed was just as good or better than you'd experience on YouTube. Here's what my captured video looked like in action on the YouVR site.

This is an awesome service for all kinds of uses. I could imaging real estate agents could make good use of such a service, providing a virtual video tour of properties that are for sale, including hotspot virtual tours of the house and the property. Field guides could use the service to advertise the outdoor adventures they offer, or colleges could use the service to provide students with virtual tours of certain locations on campus.

Can you think of any cool uses for such a virtual tour service? Have you ever used this service, or any others similar to it? Share your thoughts in the comments section below.

Image credit: Patrick Nijhuis

IMAGES

  1. How to Embed a Google Virtual Tour onto your Website

    how to upload virtual tour on google maps

  2. How to create Google Maps Virtual Tours (not just 360 photos

    how to upload virtual tour on google maps

  3. How To Embed A Virtual Tour From Google Maps Onto Your Website

    how to upload virtual tour on google maps

  4. How To Embed a Google 360 Virtual Tour On a Website (Illustrated Guide

    how to upload virtual tour on google maps

  5. Creating a Narrated Tour in Google Earth Desktop

    how to upload virtual tour on google maps

  6. Creating Virtual Tours in Google Earth

    how to upload virtual tour on google maps

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COMMENTS

  1. How to Add a Virtual Tour to Google Maps

    Choose the tool that best fits your needs and budget. Step 2: Upload Your Virtual Tour to Google Street View. Once you've created your virtual tour, you'll need to upload it to Google Street View. This will allow you to add your virtual tour to Google Maps. Step 3: Connect Your Virtual Tour to Your Google My Business Profile.

  2. Explore Street View and add your own 360 images to Google Maps

    Bringing your map to life, one image at a time. Street View stitches together billions of panoramic images to provide a virtual representation of our surroundings on Google Maps. Street View's ...

  3. Create and Publish your own Street View images

    Creating and publishing your Street View images on Google Maps is easy. Select your camera, create your images and upload them to Street View Studio. ... Software for virtual tours.

  4. How do I post a 360 virtual tour on google my business?

    This help content & information General Help Center experience. Search. Clear search

  5. How to Add Virtual Tour to Google My Business [Guide]

    Google 360 Virtual Tours can help with that. Google Maps Virtual Tours are designed to give potential customers a firsthand look at your business, and entice them to visit in person. ... This fee should include on-site shooting, editing, and stitching together the footage, as well as uploading it onto your marketing platforms like GBP.

  6. How to Add a Virtual Tour to Google Maps

    A 360 virtual tour on CloudPano is a real estate marketing tool to view and share a space in an immersive 360 environment. With a smartphone, the CloudPano viewer responds to your movement. This creates a responsive and immersive view of the property. Create your first 360 virtual tour in 5 minutes or less. Get Started View 360° Examples.

  7. Create & publish Photo Spheres to Google Maps

    To link your Photo Spheres into indoor or outdoor virtual tours, you can use 3rd party apps. Check the app maker's website for instructions. After you create links in the chosen tool and publish them to Google Maps, allow up to 4 days for them to be processed. If you're a developer, you can create your own tool with the Street View Publish API.

  8. Enhance your business visibility by listing it on Google Maps

    Show your business inside and out Photos and virtual tours help people decide to visit a business. Ramp up your online presence and show your business in its best light, indoor and outdoor.

  9. Create & Manage Virtual Tour for Google My Business (GMB) on Google

    ⚠️Google announced in November 2020 that the new Street View app will no longer support manual placements and connectivity of your 360 photos. If you are a G...

  10. Learn how to Publish a Virtual Tour on Google

    We are Every Google TRUSTED Photographer's Favourite!Learn how to easily moderate & publish your virtual tour on Google Street view maps with navigation and ...

  11. Step-by-Step Guide: Publishing Your Virtual Tours to Google Street View

    Here are the steps for publishing virtual tours created with Panoee onto Google Street View: Step1: Upload your 360-degree images. Panoee makes it easy to create a virtual tour. You only need 360-degree photos of your location. You can use any 360-degree camera compatible with Google Street View to capture these images.

  12. How to Upload Virtual Tour on Google Maps 2024! (Full Guide)

    Embark on a journey of digital exploration by learning how to upload a virtual tour on Google Maps in 2024. Our comprehensive guide ensures that your immersi...

  13. How to create Google Maps Virtual Tours (not just 360 photos

    1. On the Street View app, go to the Profile tab. 2. Select the photos you want to connect and tap on the upper right corner and select "Move and connect photos.". 3. On the next screen, you'll see all the photos on a map. You'll then have to position each node in the correct location vis-a-vis each other. 4.

  14. [New GSV Feature] How To Upload 360 Virtual Tours To A Google My

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    In this day and age, most businesses do have a GMB page. Pick a location, and click Create New Tour at the bottom of the page. Once the page has loaded, select Upload Panoramas then click and drag the files from the folder "Ready for GoThru". After you've finished the upload, you're ready to start laying them out.

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    One of the updates we have made to our software, CloudPano, is the ability to easily attach a Google Street View virtual tour to a Google My Business page. This is a great way for small business owners to showcase their location on Google Maps. To get started, click on the orange man icon in the CloudPano editor and select "Create Google Tour."

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  21. Create a Virtual Tour Integrated With Google Maps Using YouVR

    Next, click on the "Add Hotspot (HS) on Map" and click the "Add Hotspot" button to add important sites to that map that you'd like to include as part of your virtual tour. Once that's done, scroll down and click on the link to Upload a Movie/Video. YouVR also gives you the option of uploading pictures instead of video, but if you can take ...

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    Google Street View of Discover Holidays Google 360 Street View is a feature on Google Maps that provides a virtual tour of various place... | Instagram. 10 likes, 1 comments - vrardev.kushal on January 25, 2024: "Google Street View of Discover Holidays Google 360 Street View is a feature on Google Maps that provides a virtual tour of various ...

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