Travel, Tourism & Hospitality

Tourism industry in Vietnam - statistics & facts

Vietnam as an emerging tourist destination, how does the vietnamese government promote tourism, key insights.

Detailed statistics

Share of the GDP of the tourism sector in Vietnam 2013-2028

Revenue per user of travel & tourism in Vietnam 2019-2028

Retail sales of goods and services in Vietnam 2023, by sector

Editor’s Picks Current statistics on this topic

Current statistics on this topic.

Annual revenue of the tourism sector in Vietnam 2010-2023

Number of international visitor arrivals in Vietnam 2016-2023

Number of domestic tourist arrivals in Vietnam 2010-2023

Related topics

Recommended.

  • Online travel market in Vietnam
  • Food service industry in Vietnam
  • Aviation industry in Vietnam
  • Ride-hailing market in Vietnam
  • Demographics in Vietnam

Recommended statistics

  • Basic Statistic Travel and tourism's direct contribution to employment APAC 2022, by country
  • Basic Statistic Value of international tourism spending APAC 2022, by country
  • Basic Statistic Value of domestic tourism spending APAC 2022, by country
  • Premium Statistic Share of the GDP of the tourism sector in Vietnam 2013-2028
  • Premium Statistic Annual revenue of the tourism sector in Vietnam 2010-2023
  • Premium Statistic Online travel market scale APAC 2023, by country

Travel and tourism's direct contribution to employment APAC 2022, by country

Direct contribution of travel and tourism to employment in the Asia-Pacific region in 2022, by country or territory (in millions)

Value of international tourism spending APAC 2022, by country

Value of international tourism expenditure in the Asia-Pacific region in 2022, by country or territory (in billion U.S. dollars)

Value of domestic tourism spending APAC 2022, by country

Value of domestic tourism expenditure in the Asia-Pacific region in 2022, by country or territory (in billion U.S. dollars)

Share of the GDP of the tourism sector in Vietnam from 2013 to 2028

Annual revenue of the tourism sector in Vietnam from 2010 to 2023 (in trillion Vietnamese dong)

Online travel market scale APAC 2023, by country

Online travel market size in the Asia-Pacific region in 2023, by country (in billion U.S. dollars)

Key indicators

  • Premium Statistic Retail sales of goods and services in Vietnam 2023, by sector
  • Premium Statistic Tourism revenue of leading destinations Vietnam 2015-2022
  • Premium Statistic Revenue per user of travel & tourism in Vietnam 2019-2028
  • Premium Statistic GMV of online travel sector in Vietnam 2019-2025

Retail sales value of goods and services in Vietnam in 2023, by sector (in trillion Vietnamese dong)

Tourism revenue of leading destinations Vietnam 2015-2022

Tourism revenue of major provinces in Vietnam from 2015 to 2022 (in billion Vietnamese dong)

Revenue per user of travel & tourism in Vietnam 2019-2028

Revenue per user of the travel & tourism market in Vietnam from 2019 to 2028 (in U.S. dollars)

GMV of online travel sector in Vietnam 2019-2025

Annual gross merchandise volume (GMV) of the online travel sector in Vietnam from 2019 to 2023, with a forecast for 2025 (in billion U.S. dollars)

  • Premium Statistic Number of international visitor arrivals in Vietnam 2016-2023
  • Premium Statistic Number of ITAs in Vietnam 2023, by means of transport
  • Premium Statistic Number of international tourist arrivals (ITA) in Vietnam 2023, by country
  • Premium Statistic Number of domestic tourist arrivals in Vietnam 2010-2023
  • Premium Statistic Number of Vietnamese traveling abroad 2010-2022

Number of international visitor arrivals in Vietnam from 2016 to 2023 (in millions)

Number of ITAs in Vietnam 2023, by means of transport

Number of international tourist arrivals (ITA) in Vietnam in 2023, by means of transportation (in 1,000s)

Number of international tourist arrivals (ITA) in Vietnam 2023, by country

Number of international tourist arrivals (ITA) in Vietnam in 2023, by country and territory (in 1,000s)

Number of domestic tourist arrivals in Vietnam from 2010 to 2023 (in millions)

Number of Vietnamese traveling abroad 2010-2022

Number of people traveling abroad in Vietnam from 2010 to 2022 (in 1,000s)

Accommodations

  • Premium Statistic Number of tourist accommodations in Vietnam 2019-2023
  • Premium Statistic Number of 5-star tourist accommodations in Vietnam 2018-2023
  • Premium Statistic Number of 4-star tourist accommodations in Vietnam 2018-2023
  • Premium Statistic Number of rooms in tourist accommodations in Vietnam 2019-2023
  • Premium Statistic Number of rooms in 4-star tourist accommodations in Vietnam 2018-2023
  • Premium Statistic Number of rooms in 5-star tourist accommodations in Vietnam 2018-2023
  • Premium Statistic Number of visitors serviced by accommodation establishments Vietnam 2018-2022
  • Premium Statistic Revenue of accommodation establishments Vietnam 2017-2022

Number of tourist accommodations in Vietnam 2019-2023

Number of tourist accommodation establishments in Vietnam from 2019 to 2023 (in 1,000s)

Number of 5-star tourist accommodations in Vietnam 2018-2023

Number of five-star tourist accommodations in Vietnam from 2018 to 2023

Number of 4-star tourist accommodations in Vietnam 2018-2023

Number of four-star tourist accommodations in Vietnam from 2018 to 2023

Number of rooms in tourist accommodations in Vietnam 2019-2023

Number of rooms in tourist accommodations in Vietnam from 2019 to 2023 (in 1,000s)

Number of rooms in 4-star tourist accommodations in Vietnam 2018-2023

Number of rooms in four-star tourist accommodations in Vietnam from 2018 to 2023 (in 1,000s)

Number of rooms in 5-star tourist accommodations in Vietnam 2018-2023

Number of rooms in five-star tourist accommodations in Vietnam from 2018 to 2023 (in 1,000s)

Number of visitors serviced by accommodation establishments Vietnam 2018-2022

Number of visitors serviced by accommodation establishments in Vietnam from 2018 to 2022 (in millions)

Revenue of accommodation establishments Vietnam 2017-2022

Total revenue of accommodation establishments in Vietnam from 2017 to 2022 (in trillion Vietnamese dong)

Travel agencies

  • Premium Statistic Number of international travel agencies Vietnam 2019-2023
  • Premium Statistic Number of domestic visitors serviced by travel agencies Vietnam 2015-2022
  • Premium Statistic Number of foreign visitors serviced by travel agencies Vietnam 2015-2022
  • Premium Statistic Revenue of travel agencies Vietnam 2015-2022

Number of international travel agencies Vietnam 2019-2023

Number of international travel agencies in Vietnam from 2019 to 2023

Number of domestic visitors serviced by travel agencies Vietnam 2015-2022

Number of domestic visitors serviced by travel agencies in Vietnam from 2015 to 2022 (in millions)

Number of foreign visitors serviced by travel agencies Vietnam 2015-2022

Number of international visitors serviced by travel agencies in Vietnam from 2015 to 2022 (in millions)

Revenue of travel agencies Vietnam 2015-2022

Total revenue of travel agencies in Vietnam from 2015 to 2022 (in trillion Vietnamese dong)

Online travel

  • Premium Statistic Online revenue share of the travel & tourism market in Vietnam 2019-2028
  • Premium Statistic Online travel agency usage Vietnam 2023, by age group
  • Premium Statistic Most used online travel agencies Vietnam 2023
  • Premium Statistic Reasons for using an online travel agency Vietnam 2023

Online revenue share of the travel & tourism market in Vietnam 2019-2028

Online revenue share of the travel & tourism market in Vietnam from 2019 to 2028

Online travel agency usage Vietnam 2023, by age group

Online travel agency usage in Vietnam as of June 2023, by age group

Most used online travel agencies Vietnam 2023

Leading online travel agencies in Vietnam as of June 2023

Reasons for using an online travel agency Vietnam 2023

Reasons for using an online travel agency in Vietnam as of June 2023

Consumer perspectives

  • Premium Statistic Leading reasons to travel Vietnam 2023
  • Premium Statistic Favorite travel places and activities Vietnam 2023
  • Premium Statistic Preferred domestic accommodation budget per night Vietnam 2023
  • Premium Statistic Preferred Asian travel destinations Vietnam 2023
  • Premium Statistic Common issue about traveling Vietnam 2023

Leading reasons to travel Vietnam 2023

Leading reasons for travelling among consumers in Vietnam as of April 2023

Favorite travel places and activities Vietnam 2023

Preferred travel places and activities among consumers in Vietnam as of April 2023

Preferred domestic accommodation budget per night Vietnam 2023

Preferred budget for domestic accommodation per night among consumers in Vietnam as of April 2023 (in Vietnamese dong)

Preferred Asian travel destinations Vietnam 2023

Most popular Asian travel destinations among consumers in Vietnam as of January 2023

Common issue about traveling Vietnam 2023

Most common concerns about traveling among tourists in Vietnam as of January 2023

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Vietnam Tourism 2023 – A year of remarkable recovery and achievements

Vietnam - Halong Bay

Vietnam’s tourism made an impressive recovery in 2023, marked by open visa policies, global recognition, and record-breaking visitor numbers. Explore the key highlights of this remarkable year.

The year 2023 has proven to be a turning point for Vietnam ‘s tourism industry, marking a remarkable recovery and significant achievements. This article reviews the key events and milestones in Vietnam’s tourism sector over the past 12 months, highlighting the efforts made to restore and develop sustainable tourism in the country.

January, 2023

Vietnam_January

  • Initiatives to Attract Chinese Tourists: A conference in Quang Ninh discussed strategies to attract Chinese tourists to Vietnam and enhance the quality of services catering to their needs.
  • Tet Holiday Boom: Domestic tourism saw an explosive growth during the Tet holiday, with a record-breaking 13 million visitor trips.

February, 2023

Vietnam_February

  • ASEAN Tourism Forum Participation: Vietnam actively participated in the ASEAN Tourism Forum (ATF) 2023 and TRAVEX 2023 in Indonesia, fostering tourism cooperation among ASEAN member nations.
  • Digital Transformation Guide: The Tourism Information Technology Center launched a new version of the Digital Transformation Guide, emphasizing awareness and unified action in the tourism industry.

March, 2023

Vietnam_March

  • National Conference on Tourism: The Prime Minister chaired the 2023 National Conference on Tourism, evaluating the progress of Vietnam’s fully reopened tourism and proposing innovative solutions for accelerated development.
  • ITB Berlin 2023: Vietnam made a strong presence at the International Tourism Exchange ITB Berlin 2023, reaffirming its commitment to global tourism recovery.
  • Visit Vietnam Year 2023: The opening ceremony of “Binh Thuan – Green Tourism Comes Together” marked a pivotal moment in the nationwide recovery of Vietnamese tourism.

April, 2023

Vietnam_April

  • Cultural Festival and VITM Hanoi: Vietnam celebrated its culture and culinary heritage at the Vietnam Culture – Culinary Festival 2023 in Quang Tri. Meanwhile, VITM Hanoi 2023 focused on “Cultural Tourism” to showcase Vietnam’s rich cultural heritage.
  • Netflix’s “A Tourist’s Guide to Love”: The premier of this show showcased the beauty of Vietnam, earning global recognition and acclaim.

Vietnam_May

  • Government Resolution: The government issued Resolution No. 82/NQ-CP, outlining key tasks and solutions to accelerate tourism recovery and sustainable development.
  • Holiday Surge: During the Hung King Festival, Reunification Day, and International Labour Day, Vietnam served 7.3 million visitors, including 300,000 international arrivals, marking a 40% increase compared to 2022.

Vietnam_June

  • UNWTO Cooperation: Vietnam’s business delegation attended the 35th Joint Meeting of the UNWTO Commission for East Asia and the Pacific and the UNWTO Commission for South Asia, fostering cooperation and sharing solutions for tourism development and recovery.
  • MICHELIN Recognition: 103 restaurants in Hanoi and Ho Chi Minh City received prestigious MICHELIN awards.

Vietnam_July

  • Celebrating Tourism Milestone: Vietnam commemorated the 63rd anniversary of its Tourism Industry establishment.
  • Official Launch of VNAT: The Vietnam National Authority of Tourism (VNAT) officially commenced operations, further bolstering the country’s tourism efforts.
  • ASEAN Meetings: Vietnam actively participated in the 58th Meeting of ASEAN NTOs in Malaysia and the 43rd Meeting of ASEAN+3 NTOs, seeking solutions to promote tourism within ASEAN and with China, Japan, and South Korea.

August, 2023

Vietnam_August

  • E-Visas and Visa Exemptions: Vietnam introduced e-visas for citizens of several countries, extending the temporary stay duration to 45 days for citizens of 13 nations.
  • Culinary Map and Bilateral Agreement: Vietnam launched the Vietnamese Culinary Map and signed a bilateral visa exemption agreement with Kazakhstan.
  • Asia’s Leading Awards: Vietnam Tourism received 54 prestigious titles at the World Travel Awards Asia & Oceania Gala Ceremony 2023.

September, 2023

Vietnam_September

  • World Tourism Day: Vietnam actively participated in World Tourism Day 2023, focusing on “Tourism and Green Investments.”
  • ITE HCMC 2023: The 17th International Travel Expo in Ho Chi Minh City centered around “Connectivity, Growth, Sustainability” and emphasized digital transformation in tourism.
  • Culinary Map Record: The online Vietnamese Culinary Map received a Vietnam Record and the Book of Records from the Vietnam Record Association.

October, 2023

Vietnam_October

  • Tourism Cooperation with Saudi Arabia: Vietnam signed an “Action Programme in the Field of Tourism” with the Ministry of Tourism of Saudi Arabia.
  • UNWTO General Assembly: VNAT attended the 25th session of UNWTO General Assembly in Uzbekistan.
  • Rural Tourism Promotion: A dedicated website for promoting rural tourism was introduced to encourage rural development.

November, 2023

Vietnam_November

  • Prime Minister’s Conference: The Prime Minister chaired a conference to emphasize the importance of tourism development in the overall socio-economic context.
  • International Promotion: Vietnam promoted tourism in France and European markets and hosted the 17th UNWTO Asia/Pacific Executive Training Programme on Tourism Policy and Strategy.

December, 2023

Vietnam_December

  • Tourism System Planning: Deputy Prime Minister Tran Hong Ha led a meeting to appraise the Tourism System Planning for 2021 – 2030.
  • Visit Vietnam Year Closing: The Visit Vietnam Year – Binh Thuan 2023 concluded, passing the flag of hosting the Visit Vietnam Year 2024 to Dien Bien Province.
  • Impressive Year-End Statistics: Vietnam tourism closed 2023 with 12.6 million international visitor arrivals, exceeding expectations and contributing significantly to the country’s economic growth.

Vietnam’s tourism industry has not only rebounded strongly in 2023 but has also achieved remarkable success and recognition on the global stage. The country’s commitment to sustainable development and innovation in the sector is evident in its diverse initiatives and achievements throughout the year. As Vietnam continues to strengthen its position as a leading tourism destination, it remains poised for further growth and success in the years to come.

tourism statistics in vietnam

Theodore Koumelis

Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

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Tourism in Vietnam

Development of the tourism sector in vietnam from 1995 to 2020.

Tourists per year in Vietnam

Revenues from tourism

Tourism receipts in Vietnam per year

All data for Vietnam in detail

Comparison: quality of life

Vietnam Tourist Arrivals

International arrivals to vietnam increased by 64.1% year-on-year to 1.53 million in february 2024, following a 73.6% rise in the previous month. visitors from asia climbed by 71.3%, mainly led by china (437%), south korea (41.5%), japan (28.6%), and taiwan (94%). additionally, arrivals from america grew by 16.2%, specifically from the us (15%); while those from europe rose by 67.5%, particularly from russia (64.9%), the uk (28.8%), france (26.1%), and germany (43.1%). moreover, tourists from australia and africa increased by 28.9% and 99.2%, respectively. for the first two months of the year, tourist arrivals in the country advanced by 68.7% to 3.0 million. source: general statistics office of vietnam, tourist arrivals in vietnam increased to 1531.41 thousand in february from 1512.31 thousand in january of 2024. tourist arrivals in vietnam averaged 795.29 thousand from 2015 until 2024, reaching an all time high of 1994.10 thousand in january of 2020 and a record low of 7.20 thousand in june of 2021. this page provides - vietnam tourist arrivals- actual values, historical data, forecast, chart, statistics, economic calendar and news. vietnam tourist arrivals - data, historical chart, forecasts and calendar of releases - was last updated on march of 2024., tourist arrivals in vietnam increased to 1531.41 thousand in february from 1512.31 thousand in january of 2024. tourist arrivals in vietnam is expected to be 1300.00 thousand by the end of this quarter, according to trading economics global macro models and analysts expectations. in the long-term, the vietnam tourist arrivals is projected to trend around 1600.00 thousand in 2025, according to our econometric models.,   markets,   gdp,   labour,   prices,   money,   trade,   government,   business,   consumer,   taxes,   health,   climate.

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Vietnam Visitor Arrivals Growth

  • Vietnam Visitor Arrivals grew 64.1 % in Feb 2024, compared with an increase of 73.6 % in the previous month
  • Vietnam Visitor Arrivals Growth rate data is updated monthly, available from Jan 2002 to Feb 2024
  • The data reached an all-time high of 5,130.7 % in Aug 2022 and a record low of -99.3 % in Jun 2020
  • In the latest reports, Vietnam Visitor Arrivals recorded 1,531,411.0 person in the month of Feb 2024
  • Tourism Revenue of Vietnam reached 28.5 USD bn in Dec 2023, an increase of 138.0 % change from the previous year

View Vietnam's Visitor Arrivals Growth from Jan 2002 to Feb 2024 in the chart:

Vietnam Visitor Arrivals Growth

What was Vietnam's Visitor Arrivals Growth in Feb 2024?

Vietnam Visitor Arrivals grew 64.1 % in Feb 2024, compared with an increase of 73.6 % in the previous month See the table below for more data.

Visitor Arrivals Growth by Country Comparison

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Explained: The Slow Recovery of Vietnam’s Tourism Industry

While Vietnam’s regional tourism peers have rebounded to around 25 percent of their pre-pandemic tourist trade in 2022, Vietnam has fallen behind. This article explores the reasons why, what could happen next, and how foreign companies could potentially benefit.

As soon as it became clear that COVID-19 wasn’t just another cold but rather the makings of a devastating pandemic, Vietnam closed its borders. In fact, it was one of the first countries to make the move but was quickly followed by many others.

This was succeeded by a snap lockdown. Flights were grounded, restaurants were shut, and tourist hotspots like Hanoi’s Turtle Lake and Ho Chi Minh City’s Beer Street were closed for business.

But whereas that first initial lockdown was only brief for most businesses – in some places just a few weeks – for the tourism sector it was the start of a long period of layoffs, bankruptcies, and financial pain that has still not come to an end.

So what happened? How did it happen? What’s next? And where are the opportunities for foreign firms?

There was a pivot to domestic tourism

When the cities opened up again after that first, brief initial lockdown, the tourism landscape had changed considerably. With foreign tourists out of the equation, Vietnam’s tourism enterprises swiftly shifted their focus to domestic travelers.

But the Vietnamese do not travel like their foreign counterparts. Most notably, they have an average spend of about US$49 a day whereas foreign tourists typically spend more than double that – at an estimated US$117/day.

Furthermore, not only do Vietnamese tourists spend less, they also speak the native language and have an in-depth understanding of the locations they visit. This means that cultural traditions and practices that are a novelty for foreign tourists are just a normal part of everyday life.

As a result, the tourism sector had to pivot.

Specifically, with international arrivals more or less gone, foreign language skills, which had been a huge selling point for Vietnam’s tourism workers, were no longer needed.

This was, however, somewhat serendipitous. While tourism was in decline, cross-border digital services were on the way up. Technology companies in Vietnam were making bank selling video games, mobile phone applications, and a broad range of software online to people in lockdown all around the world. And, as their operations scaled up, so too did their customer service teams – and this meant hiring vast numbers of workers with foreign language skills.

At the time, this was somewhat fortuitous as it meant employers could avoid laying off workers, and workers were not out of work for too long. However, as the pandemic persisted and many tourism workers found new career paths, there was a risk of losing a generation of workers along with a huge volume of institutional memory.

Changes in immigration policy

But as the tourism sector was shrinking, another challenge was emerging.

An overhaul of Vietnam’s immigration policy was taking place and a number of key changes were being made affecting access and mobility.

Before COVID, most tourists passed through immigration either visa-free if they were from one of 25 countries that were permitted to do so, or with an e-visa valid for 30 to 90 days that they could get online.

During COVID-19, however, 90-day tourist visas were effectively done away with (except for people on package tours). Moving forward, tourists would need to apply to extend their visa if they wanted to stay for longer than the prescribed 30 days.

It is not exactly clear what the motivating factor was behind this change; ostensibly, it was a move to get foreigners in Vietnam onto the correct visas – before the pandemic it had been common for foreign workers to stay in the country on 90-day tourist visas, which they would renew by completing day-trips to Bangkok every three months.

With borders closed, however, it was difficult to ascertain the impact these changes would have. As a result, when they came into force in July of 2020, they passed by mostly unnoticed, hidden behind Vietnam’s border restrictions.

Attempts to open up in 2021

Early on in 2021, COVID-19, which had been remarkably contained for over a year, finally got its hooks into Vietnam, ravaging Vietnam’s cities, and sounding the death knell for many tourism businesses.

By the end of 2021, an estimated 90-95 percent of tourism businesses had closed their doors for good or had changed their core operations – the tourism sector was bleeding out.

But there was hope. Vaccinations rates were rising and a pilot program ‘travel bubble’ had been approved for the island of Phu Quoc off the south coast of Vietnam. In November, 209 Korean tourists would arrive at the island for a four-day, three-night package holiday – complete with COVID-19 safeguards.

But this was just a drop in the ocean when it came to the US$32 billion dollar tourism revenue hole created by the pandemic.

For the sector to be revived, travel restrictions would need to be done away with in their entirety.

That said, at the beginning of 2022, the dark clouds started to part for Vietnam’s tourism industry when on February 14, the decision was made to reopen Vietnam to tourism a month later, on March 15. The sigh of relief from the tourism industry was almost audible.

This optimism, however, was to be short-lived when just 10 days later Russia invaded Ukraine.

Russian sanctions hit Vietnam’s tourism industry

Vietnam’s tourism sector is heavily reliant on a few key locations, which are often frequented by specific nationalities. As a result, the absence of Russian travelers was expected to have a concentrated impact, rather than a significant one.

In coastal towns like Nha Trang, most signage, including menus and price lists, is written in Russian followed by English. Russian tourists have been a significant source of revenue for Vietnam’s coastal tourist towns, especially during the winter months when they seek warmer climates. There are also long standing ties from Russia’s Soviet days.

However, due to the global banking system’s exclusion of Russia and the country’s struggling economy under sanctions, holidaying abroad was becoming increasingly difficult and costly for Russians. Flights between Vietnam and Russia were also suspended, forcing Russian tourists to transit through third countries, making travel to Vietnam more expensive.

China maintains COVID-zero policy for most of 2022

But while the missing Russian tourists undoubtedly had an impact, it was the absence of Chinese tourists that would really hold Vietnam’s tourism sector back.

For most of 2022, Vietnam’s neighbor to the north stubbornly refused to reopen its borders, cutting off Vietnam’s biggest source of foreign tourists – in 2019, Chinese visitors accounted for more than a quarter of Vietnam’s international arrivals.

As a result, when borders finally reopened on March 15, the festivities were somewhat muted – Vietnam’s tourism sector was not out of the woods yet and would continue to struggle for some time to come.

One year later…

The response to Vietnam’s reopening from the international traveling community was lackluster at best. Despite heavy discounts on accommodation and flights, the rising dragon struggled to breathe life back into its tourism industry.

In 2022, Vietnam welcomed just 3.6 million tourists, around 18 percent of its pre-pandemic 19 million. For contrast, Thailand received 10 million tourists, 25 percent of its 2019 traffic (which was 40 million), and Indonesia counted 4.6 million guests, just over 28 percent of the 16 million arrivals it received in 2019.

Visa reform has been touted as one way to give the sector a much-needed boost. This has been acknowledged by the authorities. The Vietnamese government, last week, announced it would submit to the National Assembly a draft law that would extend visa-free periods to 30 days and bring back three-month tourist visas. The logic being that the longer tourists stay in Vietnam, the more money they spend.

China has also reopened its borders to select countries and Vietnam has made the list.

Russia, however, is another kettle of fish. Vietnam welcomed less than 40,000 Russian tourists in 2022 well below the pre-pandemic 650,000 it received in 2019. When these numbers will return to normal will depend on external factors well beyond Vietnam’s control.

That said, Vietnam will still have to deal with internal factors, including deep-seeded sustainability issues, in order to future proof its tourism sector.

In 2021, Euromonitor International ranked the Southeast Asian nation 96th out of 99 on its tourism sustainability index . Litter on Vietnam’s beaches and water pollution are becoming increasingly off-putting to foreign visitors.

This may be partly why its rate of return among tourists is relatively low. Just 5 percent of tourists return to Vietnam ; by comparison, in Thailand, that figure is around 50 percent. This will need to be addressed in the future to ensure the long-term survival of the sector.

For now, however, an air of optimism has returned once more, with the aforementioned visa changes and China’s reopening expected to give the sector the sorely needed leg-up it’s crying out for.

Opportunities for foreign investors

The economic cost of prolonged border closures is still weighing heavily on the tourism sector. The local media is filled with stories of hotels up for sale as owners struggle to make ends meet .

Famously, Vietnam’s ‘Gold Hotel’ (the Dolce by Wyndham) is up for grabs. Though it’s hoped that the hotel in Hanoi will bring its owners the hefty price of US$200 million, this is on the more expensive side and there are much lower priced options out there.

In coastal cities like Danang, almost finished construction projects stand dormant with developers out of money. Existing businesses are also cash starved and keen to restructure into joint-ventures. This may be a good opportunity for foreign hoteliers to enter the market at a discount.

Hospitality, restaurants, and bars have also gone in many places amid the dwindling demand. Investors who have the resources to wait could consider entering the market now and ride the wave of recovery when it inevitably comes.

Foreign tour operators might also consider this the ideal opportunity to try running tours to the Southeast Asian nation. With excess capacity in hotels and tourist services, heavy discounts may be on offer. They may also find the pre-COVID crowds vastly diminished offering visitors a somewhat calmer and more unique experience.

On that note, firms that wish to find out more about or gain access to these opportunities should contact industry advisors at Dezan Shira and Associates .

The future of Vietnam’s tourism sector

Vietnam’s tourism industry saw 2.69 million tourists in the first quarter of 2023, representing 33 percent of its targeted 8 million international arrivals by the end of the year. This has contributed around US$6.85 billion in revenue from accommodation and catering services.

While these numbers are still below pre-pandemic levels, the country is off to a promising start. The tourism sector appears to be responding well to global economic challenges, although it is starting from a relatively low point.

Moving forward, it is essential for the industry to continue its sustainable and resilient recovery. This will not only benefit the economy, but also ensure that foreign visitors can enjoy Vietnam’s tourist attractions for years to come.

Vietnam Briefing is published by  Asia Briefing , a subsidiary of  Dezan Shira & Associates . We produce material for foreign investors throughout Eurasia, including  ASEAN ,  China ,  India ,  Indonesia ,  Russia  & the  Silk Road . For editorial matters please contact us  here  and for a complimentary subscription to our products, please click  here .

Dezan Shira & Associates  provide business intelligence, due diligence, legal, tax and advisory services throughout the Vietnam and the Asian region. We maintain offices in Hanoi and Ho Chi Minh City, as well as throughout China, South-East Asia, India, and Russia. For assistance with investments into Vietnam please contact us at  [email protected]  or visit us at  www.dezshira.com

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  • Market Report

Tourism in Vietnam 2020 - 2021

Tourism in Vietnam 2020 - 2021 : Viet Nam

The Tourism in Vietnam Report from Statista provides an overview of the tourism market in Asia in general and Vietnam in particular through detailed data.

Tourism in Vietnam 2020 - 2021

Table of contens

Table of contents, key performance indicators, international tourism, domestic tourism, accommodation industry, tour operators and guides, online travel agencies, impact of covid-19.

Vietnam possesses attractive tourism development potential and is a destination attracting tourists worldwide. However, before the pandemic, Vietnam's tourism industry was inevitably severely affected. The Statista report provides an overview of the tourism market in Asia in general and Vietnam in particular through detailed data.

According to the report, China ranks No. 1 of the international tourist arrivals in Asia with 33.28 million of the international tourist arrivals in 2020; the second rank belongs to Thailand with 14.86 million arrivals, Japan ranks No.3 with 9.17 million, and Vietnam ranks No. 6 with 6.83 million of arrivals. 

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In 2021, international visitors to Vietnam were estimated at 157.3 thousand arrivals, down 95.9% over the previous year; the number of domestic tourists reached about 40 million; total revenue from tourists reached VND 180,000 billion VND.

For the international tourism expenditure per capita, Singapore ranks No. 1 with 1,550.62 US dollars per capita, Brunei Darussalam ranks second with the expenditure of 466.87 US dollars per capita, etc. 

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In Vietnam in 2020, Industry is the primary sector that contributes 1,732.82 trillion VND to the GDP of the country, followed by Manufacturing contribute 1,050.71 trillion VND; Wholesales and retail trade; vehicles and motorcycles repairs (734.08 trillion VND); Agriculture (680.83 trillion VND); Products taxes fewer subsidies on production (616.57 trillion VND); Construction (389.49 trillion VND); and more. 

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According to the data, the share of direct GDP contribution from the tourism sector in Vietnam steadily increased over the years from 2015 to 2019. The annual revenue from the tourism sector in 2019 reached 32.75 billion US dollars, an increase of 4.57 billion USD compared to the previous year. 

In 2021, the epidemic broke out throughout the 64 provinces and cities, forcing Vietnam to apply isolation measures to block and limit flight routes. As a result, in 2021, the number of tour operators applying to revoke business licenses accounted for over 35% of the total issued, while the rest stopped operating.

The number of international visitor arrivals in Vietnam in 2020 was 3.83 million, a decrease of 14.17 million arrivals compared to 2019 due to the pandemic. 81% of international tourist arrivals (ITA) in Vietnam in 2020 are transported by air, 16% travel by road, and 3% by sea.

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 Of 3.83 million visitors to Vietnam in 2020 were mainly from China and Korea with more than 1.8 million arrivals (accounting for about 50%), China (959.24 thousand ITAs), and South Korea (840.04 thousand ITAs). Visitors from Europe included the United States (174.08 thousand ITAs), Canada (42.2 thousand ITAs), etc. 

An international tourist spent 117.8 US dollars daily in Vietnam in 2019; this number increased 22.7% compared to the previous year. The overnight visitors (including package-tour and self-arranged) stay around 8 days at commercial accommodations, while overnight visitors stay around 12 days. at non-commercial accommodations

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The number of domestic tourist arrivals in Vietnam increased over the year: in 2019, it was 157.73 million arrivals; in 2018 was 144.68 million arrivals; in 2017 was 133.84 million arrivals. In 2019, a domestic tourist in Vietnam spent 1,1223 thousand dongs per day, lower than the average in 2018 (at 1,272 thousand dongs). Both overnight visitors stay at commercial and non-commercial accommodations spend around 4 days on the trip.

tourism-in-vietnam-6

By the end of 2019, there were 30 thousand tourist accommodations  nationwide with more than 100,000 rooms. Some tourist destinations such as Da Nang, Hoi An, Nha Trang, Phu Quoc, etc., have appeared the world's leading international luxury resorts. On average, the 50-star hotels in Vietnam rate was 116.6 US dollars, higher than the rate in 2018 was at 113.9 US dollars; the 4-star hotel's rate in 2019 was 73.6 US dollars, higher than the rate in 2018 (72.7 US dollars). In 2019, 77.8% of guests who stayed in upscale hotels in Vietnam were foreigners, 22.2% were domestic guests. 

At the end of 2019, Vietnam has 2,67 thousand tour operators, an increase of 49 hundred tour operators compared to the previous year. 

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According to the report, there are currently 7.68 thousand licensed tour guides in Vietnam, broken down by language: 52.7% are in English, 24.6% in Chinese, 7.8% in French, 3.7% in Japanese, 2.7% Russian, 2.7% German, 2.3% Korean, etc. The imbalance between the number of international tour guides of different languages and the number of tourists leads to a local shortage of language guides popular in high seasons such as Korean, Japanese, and Russian.

Although famous globally, especially in developed countries, OTA is still a new type in Vietnam. According to a survey by Rakuten Insight on online travel agencies (OTA) conducted in November 2020, 60% of Vietnamese respondents stated that they had used an online travel agency. Around 8% of them did not know what an online travel agent was.

tourism-in-vietnam-8

Leading online travel agencies in Vietnam as of November 2020 are include: Booking.com (62%); Agoda (61%); Traveloka (45%); Trivago (32%); TripAdvisor (28%); Airbnb (14%); Skyscanner (11%); Expedia (9%); Tugo (4%) and others (3%). 80% of people who book tickets or services via an online travel agency use their smartphone, 58% use a laptop, and 16% use their tablet. This data shows that building a mobile-friendly website is extremely important to help OTAs attract users to achieve higher conversion rates.

The tourism industry is considered the most challenging sector hit by the pandemic among economic sectors. The spread of the disease and complicated developments globally have caused many countries to implement social distance and blockade. 

tourism-in-vietnam-9

Looking back at the impact of the Covid-19 epidemic on Vietnam's tourism, the number of international visitors to Vietnam from January 2020 to October 2020 shows a  sharp drop. In January, international visitors to Vietnam decreased sharply, reaching nearly 14,819 people, down 91.6% compared to October 2019. The hotel occupancy rate in the first half of 2020 was at 29%, down 32% compared to 2019.

The epidemic has changed tourists' behavior in many aspects. Accordingly, tourists tend to pay more attention to health safety, travel insurance, avoiding crowded contact, increasing demand for high-end resorts in open and isolated spaces; instead of prioritizing price, customers will prioritize safety and choose high-quality travel products. The negative impacts of the pandemic on the tourism industry in 2020 were so heavy. However, the pandemic also opens up many opportunities for the tourism sector to overcome challenges. To see detailed research data, you can download the full report here. For more information, don't hesitate to contact email [email protected] or phone (+84) 888 239 444.

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Vietnam tourism in the first half of 2021 - Viet Nam National Authority of Tourism

(TITC) – According to UNWTO, international arrivals dropped by 83% in the period January – March 2021 compared to 2020. UNWTO has had reduce its forward of international arrivals for growth scenario in 2021. The General Statistics Office of Viet Nam informed that the number of international arrivals to Viet Nam in first half of 2021 decreased 97.6% over the same period of 2020. Vietnam tourism has made effort to realize the dual goal of drastically responding to the Covid-19 pandemic in the line with resume tourism industry.

tourism statistics in vietnam

Hon Thom Island in Phu Quoc, Kien Giang Province

In order to maintain safe domestic tourism activities, Vietnam National Administration of Tourism (VNAT) has proposed to the leaders of Ministry of Culture, Sports and Tourism (MOCST) to issue documents requiring strict implementation of Covid-19 safety declaration for tourism accommodation establishments. VNAT also organized work groups to inspect some tourism establishments.

The holiday of April 30 to May 1 witnessed a strong growth in the number of domestic tourists. However, outbreaks of Covid-19 pandemic have caused interruptions in tourism activities in localities, many travel companies and hotels had to stop operating, workers became unemployment. The Government and related ministries have issued policies to support businesses and employees in the tourism industry.

In the context of the wave of the 4th Industrial Revolution, VNAT paid special attention to digital transformation, focusing on developing tourism database systems; inter-connecting the tourist information system and smart applications. Through safe-tourism app, VNAT received feedback and coordinates with relevant authorities to handle and protect the rights for tourists.

Communication, promotion on digital platforms has enhanced. Notably, VNAT has coordinated with Google to launch the project "Google Arts & Culture - Wonders of Vietnam". VNAT also implemented communication program on Youtube namely "Discover Vietnam" that attracted a large number of viewers.

Regarding reopening of inbound tourism, MOCST is coordinating with related ministries and localities to build a pilot plan to reopen inbound tourism in Phu Quoc City (in Kien Giang Province) by appling COVID-19 Vaccination Certificate. This plan will be submitted for approval of the Prime Minister.

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Vietnam opens its door widely to welcome visitors all around the world! Starting from 15th August 2023, Vietnam extends e-visa validity to 90 days and unilateral visa exemption will be valid in 45 days! We are more than happy to welcome you all here and admire our stunning landscapes, free your soul on white sandy beaches, experience our unique and beautiful culture and meet the people in the most friendly country. Particularly, to indulge in our scrumptious cuisine at Michelin rated restaurants or to join us in outstanding mega culture, music, sports and tourism events! Let’s live to the fullest in Vietnam!

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COMMENTS

  1. Tourism industry in Vietnam

    Overview; Editor's Picks; Statistics; Tourism has become one of the major sectors of Vietnam's economy in recent years, with an expected tourism sector GDP contribution of over 6.4 percent by ...

  2. The increasing number of international visitors to Vietnam raise the

    (TITC) - According to the General Statistics Office of Vietnam, the number of international visitors to Vietnam in May 2022 obtained 172.9 thousand arrivals, an increase of 70.6% compared to the last month and 12.8 times higher than the same period last year. In the first 5 months of the year, international visitors to Vietnam reached 365.3 thousand arrivals, 4.5 times higher than the same ...

  3. International visitors to Vietnam reach 12.6 million arrivals in 2023

    (TITC) - In December 2023, Vietnam welcomed 1.37 million international visitor arrivals. Whole year 2023, the total number of international visitors reaches 12.6 million arrivals, 3.5 times higher than 2022.

  4. Vietnam Tourism 2023

    Impressive Year-End Statistics: Vietnam tourism closed 2023 with 12.6 million international visitor arrivals, exceeding expectations and contributing significantly to the country's economic growth. Vietnam's tourism industry has not only rebounded strongly in 2023 but has also achieved remarkable success and recognition on the global stage.

  5. Vietnam Tourism Annual Report 2019 released

    The Vietnam National Administration of Tourism (VNAT) has released the Vietnam Tourism Annual Report 2019 in both Vietnamese and English languages.

  6. Tourism in Vietnam

    Toggle Tourism statistics subsection. 2.1 International visitors. 2.2 Top 29 International Visitors in Vietnam. 3 Destinations and attractions. ... Tourism in Vietnam is a component of the modern Vietnamese economy. In 2019, Vietnam received 18 million international arrivals, up from 2.1 million in the year 2000. The Vietnam National ...

  7. Vietnam Tourism 2021: Needs determination and effort to overcome

    In 2020, Viet Nam's tourism suffered extremely heavy losses due to the impact of the Covid-19 epidemic. After many years of continuous impressive growth, in 2020, for the first time, Viet Nam recorded a sharp decline in the number of domestic and international tourists due to the Covid-19 epidemic. The total number of

  8. International tourism, expenditures (current US$)

    International tourism, expenditures (current US$) - Vietnam. World Tourism Organization, Yearbook of Tourism Statistics, Compendium of Tourism Statistics and data files. License : CC BY-4.0. LineBarMap. Also Show Share Details. Label. 2005 - 2020.

  9. Development and importance of tourism for Vietnam

    Tourism in Vietnam Vietnam recorded a total of 3.84 million tourists in 2020, ranking 34th in the world in absolute terms. The fact that larger countries regularly perform better in a comparison of the absolute number of guests is obvious. By putting the tourist numbers in relation to the population of Vietnam, the result is much more ...

  10. Vietnam Tourism Statistics 2003-2024

    Vietnam tourism statistics for 2018 was 10,080,000,000.00, a 13.39% increase from 2017. Vietnam tourism statistics for 2017 was 8,890,000,000.00, a 4.59% increase from 2016. Download Historical Data Save as Image. Data Source: World Bank MLA Citation: Similar Country Ranking; Country Name Spending ($)

  11. Vietnam

    The data reached an all-time high of 10,013,000.000 Person in 2016 and a record low of 1,351,000.000 Person in 1995. VN: International Tourism: Number of Arrivals data remains active status in CEIC and is reported by World Bank. The data is categorized under Global Database's Vietnam - Table VN.World Bank.WDI: Tourism Statistics.

  12. Vietnam Tourist Arrivals

    Tourist Arrivals in Vietnam increased to 1531.41 Thousand in February from 1512.31 Thousand in January of 2024. This page provides - Vietnam Tourist Arrivals- actual values, historical data, forecast, chart, statistics, economic calendar and news.

  13. Quarter I/2022: International visitors to Vietnam increased by 89.1%

    (TITC) - According to an announcing by General Statistics Office on March 29, international visitors to Vietnam in the first quarter of 2022 were estimated at nearly 91,000 arrivals, up 89.1% over the same period last year.

  14. Vietnam Visitor Arrivals Growth

    Vietnam Visitor Arrivals Growth rate data is updated monthly, available from Jan 2002 to Feb 2024. The data reached an all-time high of 5,130.7 % in Aug 2022 and a record low of -99.3 % in Jun 2020. CEIC calculates Tourist Arrivals Growth from monthly Tourist Arrivals. General Statistics Office provides year-to-date Tourist Arrivals. In the ...

  15. Vietnam's Tourism Industry's Long Road to Recovery: Explained

    The future of Vietnam's tourism sector. Vietnam's tourism industry saw 2.69 million tourists in the first quarter of 2023, representing 33 percent of its targeted 8 million international arrivals by the end of the year. This has contributed around US$6.85 billion in revenue from accommodation and catering services.

  16. Tourism in Vietnam Report 2020-2021

    The annual revenue from the tourism sector in 2019 reached 32.75 billion US dollars, an increase of 4.57 billion USD compared to the previous year. In 2021, the epidemic broke out throughout the 64 provinces and cities, forcing Vietnam to apply isolation measures to block and limit flight routes. As a result, in 2021, the number of tour ...

  17. World Bank Data

    World Bank Data

  18. General Statistics Office of Vietnam

    Key indicators. Growth rate of some key indicators in February 2024 compared to the same period last year. Index of Industrial Production. -6.8%. International visitors to Vietnam. 64.1%. Retail sales of goods and services. 8.5%. Realized investment capital from the State budget.

  19. Vietnam tourism in the first half of 2021

    The General Statistics Office of Viet Nam informed that the number of international arrivals to Viet Nam in first half of 2021 decreased 97.6% over the same period of 2020. Vietnam tourism has made effort to realize the dual goal of drastically responding to the Covid-19 pandemic in the line with resume tourism industry.

  20. Tourism Statistics

    Tourism Statistics. Get the latest and most up-to-date tourism statistics for all the countries and regions around the world. Data on inbound, domestic and outbound tourism is available, as well as on tourism industries, employment and complementary indicators. All statistical tables available are displayed and can be accessed individually ...

  21. Visit Vietnam: The Official Tourism Website of Vietnam

    Live fully in Vietnam. Vietnam opens its door widely to welcome visitors all around the world! Starting from 15th August 2023, Vietnam extends e-visa validity to 90 days and unilateral visa exemption will be valid in 45 days! We are more than happy to welcome you all here and admire our stunning landscapes, free your soul on white sandy beaches ...