Albania, a new travel hotspot, opens up to the world
The balkan state is enjoying a boom in tourism and exports, but faces challenges such as poverty, organized crime and the sharp appreciation of the lek.
Almost four decades after the death of Enver Hoxha, the tyrant who turned Albania into one of the most isolated countries in Europe, tourism has experienced very rapid growth in the last few months. The number of nights spent by foreign visitors in May was 2.5 times that of the same month in 2019. According to information from Eurostat, this figure is no surprise: the small Balkan nation has far surpassed its pre-pandemic figures since the fall of 2021, while leading tourism destinations such as France and Italy have not yet managed to return their previous levels.
Albania offers affordable prices, crystal-clear waters and exoticism without having to leave Europe. These are the foundations of the digital marketing campaign that has attracted thousands of people this summer to a country with a population of 2.8 million that has had to recruit more workers from India, Bangladesh and Pakistan, among other countries, to meet the increase in demand. “Out of the five hotels we have stayed at, four opened last year and one this year,” says Marcos Fernández, a high school teacher from Madrid, Spain who visited Albania in August. “The whole country is under construction.”
Albania registered a 45% year-on-year increase in the number of building permits in 2021, reflecting an upward trend that, according to government data, was sustained in 2022 by the hotel sector, which registered a 55% rise in business. On top of the tourism surge and the construction work that followed the 2019 earthquake, the building boom is also due to the remittances sent by the sizeable diaspora of 1.2 million Albanians abroad, which accounts for more than 9% of the country’s GDP, according to the World Bank’s estimations.
In addition to legal remittances, funds stemming from criminal activities flow into construction, says Islam Jusufi, a professor of political science at Epoka University. “A significant part of the skyscrapers being built in Tirana and other cities is being acquired by people whose revenue comes from organized crime,” he explains. Albanian criminals expanded the original business of illegally exporting cannabis, says Jusufi, and have begun to run international drug trafficking networks involving Latin American countries.
Fortunately, organized crime figures appear to be starting to wane in terms of their importance to the national economy. According to Jusufi, this is partly the result of judicial reforms requested by the United States and the European Union that removed a substantial number of judges whose impartiality was difficult to ascertain. He adds that there also is a new awareness among members of the governing Socialist Party: “There are already signs of progress, such as the imprisonment of a former interior minister who had been associated with one of these criminal groups.”
“I do not believe that any economic benefit stems from organized crime,” replies Isilda Mara when asked about the effects that an anti-crime campaign may have on the real estate sector. “The negative effects that it [organized crime] generates on the economy, on the free market, on competitiveness, on corruption and on the malfunctioning of the judicial system and law and order are very significant,” she explains by email from Vienna, where she serves as the Albania specialist at the Institute for International Economic Studies.
In Albania, agriculture has traditionally represented the main source of employment, but it has now also become a generator of foreign exchange. Although family micro-farming still predominates in a country that was self-sufficient in the 1980s, productivity has increased at the same rate as exports, with growth in 2022 of 15.6% for foreign sales of melons, watermelons, tomatoes, cucumbers and citrus fruits, among other crops.
“Agricultural export data had started to pick up before the pandemic, in 2017 and 2018; it then recovered in 2022 and it has done particularly well in 2023,” says Meleq Hoxhaj, an independent researcher and co-author of a research paper on the link between globalization and unemployment in Albania. According to Hoxhaj (who is no relation to the late dictator), the job losses that might have resulted from the rapid mechanization of the Albanian countryside have been made up for by the increase in exports.
“Albania was at the bottom of Europe and Central Asia in terms of poverty levels, and in 30 years it has attained an upper-middle income level with virtually all indicators moving in the right direction,” says Emanuel Salinas, World Bank representative in Tirana. “Poverty has been steadily declining and GDP has been growing rapidly,” he adds. You do not need to go back to the 1990s to attest to the progress. Between 2010 and 2019, GDP per capita grew at an average annual rate of 2.9%, according to the World Bank. In a mere seven years, poverty has shifted from affecting 41.5% of the population (2016) to 23.9% (2023).
Eliminating this figure is not the country’s only outstanding challenge. Albania now faces a problem that countries like Argentina or Venezuela could only dream of, namely the upward pressure on the local currency generated by the massive inflow of foreign currency through foreign investment, remittances, tourism and agricultural exports. From the 135 leks needed to acquire one euro a decade ago, in recent years it had moved to a range of 120 leks per euro. This barrier was broken again in July 2023, when the Albanian currency appreciated to 101 leks per euro. “In order to alleviate this pressure, the Bank of Albania has been withdrawing euros from the market, but this has not been enough. Although the strong appreciation of the lek has reversed a little, it is still a huge burden for exporting companies, which, as an incentive, have obtained some tax refunds from the government,” explains Hoxhaj.
The Albanian government is aware that tax incentives and foreign exchange interventions only serve as a stopgap measure, and it has set out to develop digital export services and improve innovation and competitiveness in the agriculture and tourism sectors. Although the strategy may not yield immediate results, one thing is clear: a revaluing currency can be a challenge. Marcos Fernández bore witness to this: “I spent €50 on a dinner for two without even realizing.”
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Albania’s developing tourism industry could help stop its young people from leaving – and boost its economy
Visiting Lecturer, School of Architecture + Cities, University of Westminster
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It has been more than 30 years since Albania opened its doors to tourists, but telling a friend that you’re off to Tirana or Dhërmi for a long weekend might still raise some eyebrows.
Despite Albania making Lonely Planet’s 2023 best in travel list, and various travel specialists referring to the country as the Mediterranean’s “hidden gem” because of its pristine coastline and wildlife, Albania remains one of the least visited countries in Europe .
Despite its small size, Albania’s varied landscape offers an array of touristic opportunities. Its Adriatic coastline is home to beautiful beaches, not yet spoilt by hordes of visitors.
The interior of the country is wild and mountainous, boasting 15 national parks , picturesque remote villages and breathtaking alpine scenery. At the crossroads of various Mediterranean, Balkan and Ottoman empires, as well as having a history of communist rule , Albanian culture is a mixture of European and Middle Eastern influences, which remains evident in its cuisine and architecture.
So could tourism be an economic saviour for Albania and mediate the migration of its young people? Although visitor numbers are on the rise, the country is facing economic difficulties.
There are now “ghost towns” throughout the country. Kukësi in the north of Albania has seen more than 53% of its citizens leave , with reports showing that young people feel there are few opportunities for them .
According to a 2021 Gallup poll, 50% of Albanian adults wanted to move abroad, with unemployment, low wages and lack of opportunities being listed as main reasons .
In 2022, the United Nations Development Programme assessed Albania’s tourism trends and performance, finding that mass emigration is a significant challenge to the country’s tourism development. Around 75% of the hotels polled claimed that in peak season they would need at least 35% more employees than they are currently able to find.
Industry professionals in Albania feel that infrastructure, waste management and transport links are not at the level required to attract a large number of tourists.
Transformation through tourism
Many countries have used tourism for economic development . After the second world war, tourism became a crucial way for many poorer Mediterranean countries to kickstart their economies.
In 1951, the Greek National Tourism Organisation embarked on a nationwide development initiative to construct tourist facilities across the country, the Xenia project . Renowned Greek architect Aris Konstantinidis was enlisted to design dozens of hotels, bars, souvenir shops and other attractions across the country, in the minimalist whitewashed style Greece is renowned for.
Greece’s image was transformed into a hub for international travellers . At the start of the project, Greece hosted just 33,000 tourists a year – by the 1960s, that figure had increased by 1,098%. Today, tourism accounts for one-fifth of its economy.
Read more: Albania's ghost towns: the crisis that caused the exodus
A similar strategy was used in Spain. An impoverished, isolated state at the end of the second world war, tourism transformed the Spanish economy. Not only did tourism provide an invaluable source of foreign currency, but the sudden influx of foreign visitors undermined the Franco regime’s grip on the country.
The arrival of international visitors sparked a cultural transformation , as ordinary Spaniards interacted with tourists they began to question and challenge the authoritarian control of Franco’s government. The introduction of tourism is often cited as the catalyst to the toppling of the authoritarian regime.
A growth in Albania’s tourism might offer young people alternative opportunities to those they seek by leaving their home nation. Travel and tourism employ more young people (14- to 25-year-olds) than any other sector, according to a World Travel and Tourism Council study .
And in tourism-dependent countries, jobs tend to become full time and permanent, appealing to people looking for financial stability.
Stunning landscapes
Albania has many of the elements required to become a successful tourist destination. It’s a beautiful country with good food and a wonderful summer climate. In 2022, a TikTok trend sparked a boom in tourist bookings after people posted images of its stunning beaches.
But there are some challenges. For small and underdeveloped destinations like Albania, which may not have the infrastructure required to extensively develop tourism alone, help from outside investors is necessary - and that can come with its own issues.
While mass tourism can bring tourists, new hotels and restaurants, if developments are not locally owned the financial rewards may have limited benefit to the local economy, although they still provide jobs.
The World Travel and Tourism Council found that the Caribbean’s tourism sector suffered from economic leakage of 27.5% in 2019. Journalist Polly Pattullo said that on some islands this figure could be as high as 90%.
This means that this tourism-generated revenue leaves the Caribbean and does not contribute to the economy, due to hotels and tour operators being owned and controlled by foreign companies.
Perhaps Albania could take inspiration from neighbouring Montenegro, which seems to be successfully welcoming tourism. Like Albania, it is not a member of the EU, and has struggled with economic development.
The country has positioned itself as a niche destination. Tourism now accounts for around 25% of Montenegro’s GDP (compared to around 8% in Albania).
Albania has a falling birthrate , and a struggling economy. For decades, the country sealed its population inside its borders, but these days many young people are desperate to leave. But an improvement in economic prosperity and jobs in the tourism industry might be a significant factor in changing that, if managed well.
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Albania sets its sights on high-end eco tourism
Albania is recasting itself as a destination for alternative travel, with its spectacular landscapes away from the coast, and friendly farm stays
A lbania, one of Europe’s fastest-growing travel destinations, will focus on alternative rather than mass tourism in a move that government officials hope will help set it apart from competitors. The tiny Balkan state, once hermetically sealed from the outside world, has soared in popularity on the back of a reputation increasingly seen as both trendy and exotic. Last year it attracted 7.5 million visitors, more than twice its population and up from a record 6.4 million in 2019.
“It’s another country compared with 10 years ago,” says the Albanian minister of tourism and environment, Mirela Kumbaro, noting that the nation has more than made up for losses incurred since the outbreak of Covid-19. “Things are changing so quickly … the Albania of 2023 is full of positive energy.”
The travel rebound is expected to intensify thanks to pent-up demand post-pandemic and the appeal of a short-haul destination that offers incredible value for money.
But Kumbaro, an academic before she ventured into politics, says surging arrivals won’t be part of the tourist strategy envisaged going forward. Instead, plans are afoot to diversify a sector seen as key to Albania’s economic growth .
Shifting away from the traditional sun and sea model offered by its Mediterranean neighbours, officials want to rebrand Albania as a high-end “quality” destination by catering to new markets. “We made some mistakes in the 1990s,” she told the Guardian, referring to the turbulent transition from Stalinist dictatorship to democracy. “You cannot learn without making mistakes: they are part of the process.”
She points to the “ugly hotels and buildings” that shot up with the unregulated development of prime resorts along the Albanian Riviera in the chaotic aftermath of communism, such as Sarandë, the coastal town facing Corfu.
“As minister of tourism and environment there is a kind of check and balance [to my role],” she says. “I may be proud that we have 7.5 million tourists but, to be sincere, I am not asking for more. I am asking for quality, for people to stay longer than the average three to four nights, and to come all year round. Beaches aren’t unique. What’s unique [about the country] is virgin, untouched, undiscovered.”
As such, she says, it will not be package beach holidays that are promoted but agritourism and ecotourism – both more evenly spread, and drawing on Albania’s spectacularly diverse landscape of mountains, forests and coastline.
“What we want is tourism that is friendly to the environment, responsible and sustainable. We don’t want tourism concentrated only in certain areas, but tourism that focuses on cultural heritage, gastronomy, hiking, rafting, nature … there are so many little farms that people can go to and enjoy all of this.”
Albania’s hinterland and northern Alpine region, home to the Accursed Mountains, offer unrivalled potential for agri- and ecotourism. International development agencies have weighed in amid growing efforts to promote the sort of tourism able to enrich areas that remain among the poorest in Europe.
Last week attention turned to the 273km Vjosa river, often described as the “last wild river of Europe”, after a pledge by the prime minister, Edi Rama, to turn the basin encompassing the river and its tributaries into a new national park – the first of its kind in Europe – in a move to help boost tourism. Kumbaro cited the need to revitalise villages through rural tourism as she announced she would submit an application for the entire Vjosa basin to become a “Unesco biosphere reserve”.
Home to more than 1,000 animal and plant species, the Vjosa, which runs undammed and unimpeded through the country from its source in Greece, is emblematic of the environmental paradise that Albania was allowed to become in no small part because of the paranoia of Enver Hoxha, the dictator who ruled Shqipëria – the land of the eagle – for over 40 years.
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Barely three decades have elapsed since Albania emerged from Stalinist rule. No other member of eastern Europe’s former communist bloc suffered such repression or isolation.
Now 56, Kumbaro lived much of her early life under a regime she remembers vividly. Tourism, back then, was allowed only for avowed Marxist-Leninists and strictly controlled by Albturist, the state tourist agency tasked with developing the sector after Hoxha’s death in 1985. “Only about 200 people on very well-organised bus tours visited every year,” she recalls. “They belonged to [communist] ‘friendship associations’. But even then, Albturist was controlled by the Sigurimi secret police.”
Cameras were forbidden, along with miniskirts and beards – men who entered Albania when Hoxha was alive were forced to shave their chins at the border and have hair deemed too long chopped.
Later, as the state began gingerly to open up, bus trips started from Athens – mostly serving Greeks with relatives living in minority communities in the south. Other tourists were permitted, but vetted before visas were granted.
Tours only ever went as far as Tirana, the capital, where visitors stayed in drab, Soviet-era hotels with staff who would pass desperate notes under plates as they waited tables.
Travel farther north into the dirt-poor highlands was off limits. A dumping ground for political prisoners whose numbers swelled as Albania gradually split from other communist countries, it was the site of notorious hard labour camps. “Everything was forbidden, even religion,” says Kumbaro, remembering how her grandmother had been “too frightened” to speak openly about her faith.
“For me, tourism is about emancipation. It opens the doors to others and is a wonderful thing.”
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Tourism 2.0 in Albania: A new opportunity for resilient growth
Raha shahidsaless, fernando blanco, stefka slavova, laureta qorlazja.
In a striking example, Albania has shown how the tourism sector can drive economic development. Following the country’s turbulent economic and political transition in the 1990s, tourism was perched on the sidelines of the Albanian economy. International travel, hospitality and related services essentially catered to returning members of the country’s large diaspora. However, in the 2000s, several major European tourism operators started recognizing Albania’s potential to join the Mediterranean’s thriving, though often overcrowded, sun-and-sand destinations. A surge of investments followed, and, between 2000 and 2019 the number of hotels, rooms, and beds increased more than tenfold.
Over the past two decades, the contribution of Albania’s tourism and travel sector to the country’s gross domestic product (GDP) has steadily increased and reached more than 8%, creating jobs and generating 38% of total exports. Looking back, 2019 was Albania’s best year for tourism, with 6.4 million foreign visitors and $2.3 billion in sectoral earnings. The future looked promising.
Unfortunately, when COVID-19 swept across the world, the number of international arrivals plunged by 60% and the sector’s earnings fell to $1.1 billion with the accommodations subsector shrinking by 75% in the second quarter of 2020. While 10% of Albanian businesses reported shutting down, another 60% earned less than 10% of their 2019 revenue, and more than half the employees in the sector were laid off.
Luckily, as travel restrictions eased and economies launched recovery efforts, the tourism sector bounced back with the arrival of 5.7 million foreign visitors and tourism earnings achieving pre-pandemic levels during the summer of 2021. While the sector was just finding its feet, Russia’s invasion of Ukraine dealt a second blow. The good news is that, despite the war, the summer of 2022 has been even better—as of October, the country received 6.8 million visitors, with projected earnings of more than $3.3 billion.
While the recovery was swift and remarkable, COVID-19 exposed the tourism sector’s vulnerability to external shocks, highlighting the need for a more diversified, resilient, and sustainable tourism sector.
Now, as hotels, restaurants, and operators recover from the economic impacts of the pandemic, they face three major hurdles:
Staffing : While the pandemic’s impact on the number of visitors and earnings has been fully reversed, it has exacerbated the situation regarding the shortage of qualified personnel. Kliton Gerxhani, Chairman of the Albanian Tourism Operators Association (ATOA) and co-owner of Albania Holidays DMC, emphasizes, “With no proper tourism schools, we invested a lot in training our staff on the job over the last five to 10 years. Yet, we were forced to let them go—first the younger staff and then the more experienced ones.”
In 2022, skills shortage continued to take a toll on the industry. While the sector tried to bring back staff following the recovery of tourism in Europe, many had already found jobs in other sectors or moved abroad, leading to reduced service capacity. In response, the provision of training courses for the accommodation sector and also for maritime activities could address the issue of skills shortage through training programs that award recognized international certifications.
The War in Ukraine : While the war has not impacted the total number of visitors to the country, it has triggered logistical and supply issues for the industry. Supply chain disruptions and surging food and oil prices have increased costs, eating into the sector’s revenue share in 2022. COVID-19 and the war in Ukraine have also altered tourist behavior with a higher rate of booking cancellations, impacting planning and logistics of supplies and management of reservations, and underlining the need for digitalization.
Opportunities and Branding : Albania is known as a beach destination for tourists who usually prefer shorter stays with low levels of individual spending—a profile associated with an undiversified tourism value chain with a limited range of attractions and activities.
Unfortunately, Albania’s “blue tourism” subsector, including boating, diving, recreational fishing and aquatic sports, remains largely undeveloped. Additionally, despite Albania’s unique cultural heritage, cultural tourism represents a small fraction of the industry.
Mapping the future
Prepared by IFC and the World Bank, the Albania Country Private Sector Diagnostic ( CPSD ), released in June 2022, highlights massive investment opportunities for the private sector. It also underlines the need for a strong policy roadmap that can set the course for a higher-value-added, more diversified and sustainable tourism sector.
With the pandemic bringing about a shift in tourist preferences—from mass tourism to small group outdoors-based tourism—this could be a good opportunity for Albania. The country can reposition its tourism sector to cater to new markets and rebrand as a destination for niche and high-end tourism.
Further, linking blue tourism in coastal areas to nature-, food-, and culture-oriented tourism in the country’s mountain forests and well-preserved villages could raise average spending, extend the average length of stay, reduce seasonality and ease the pressure on overcrowded tourism hotspots. Implementing the government’s Blue Tourism Strategy could increase international arrivals by 208,000 a year, boosting tourism revenue by over $400 million annually.
However, shifting to a more diverse and sustainable tourism model will require major investments, for example, in marinas and nature-based activities. Albania will need to address critical infrastructure bottlenecks while increasing air connectivity and expanding road networks to develop inland tourism and promote tourist circulation.
Albania will also need investments in water and waste management along with regulations and environmental safeguards to ensure destinations are sustainable. The growth of ecological and cultural tourism will require specialized accommodations and supportive infrastructure for the country’s national parks, inland villages and cultural heritage sites. Additionally, it will be key to develop a skilled workforce, support firms with innovation and technology transfer and improve access to finance for tourism operators.
With strong government support, timely investments in infrastructure and effective policy and regulatory measures, the private sector can contribute to a robust tourism industry, turning Albania into a top tourist destination while preserving its underlying natural and cultural assets.
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The Cool List: Albania among the 30 most exciting destinations to visit in 2024
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Ahead of the new year, we’ve crossed the world to find the 30 most exciting destinations for 2024. With landmark hotels opening, ambitious rewilding projects under way and new train routes making travel easier than ever, there’s a lot to choose from for your next trip.
Albanian Alps, Albania
A wild escape in Europe’s rising star
Travelers on the hunt for something a little different from their next European adventure are increasingly looking towards Albania.
This piece of the Balkan jigsaw is drawing a rising number of visitors thanks to its Adriatic and Ionian coasts, intriguing Ottoman and Communist past, and relatively nascent tourism scene.
Tucked into the northern interior, the Albanian Alps are equally part of the draw. Known, rather ominously, as the Accursed Mountains, this realm of jagged karst peaks is a dream for hikers, where lynxes roam spruce forests and wildflowers cover valley floors.
Those looking to tackle the region’s challenging trails can set off on a new, eight-day, self-guided tour with Walks Worldwide, which offers an itinerary that includes treks through mountain passes, traditional homestays and a visit to the village of Theth, starting point of the Peaks of the Balkans hiking trail.
Albania is also more accessible than ever thanks to a raft of new air routes.
Ryanair has recently started flying to the capital Tirana from Edinburgh, Manchester and Stansted, while Wizz Air will operate from Birmingham, Edinburgh and Liverpool from 19 December 2023.
You can read the full article here .
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Albania among top countries with the fastest tourism recovery in 2022
In an exclusive interview at itb berlin 2023 , albania’s minister of tourism and environment mirela kumbaro spoke about the country’s tourism developments including future investments for the up-and-coming balkan destination..
How has Albania’s travel and tourism industry performed over the past year Albania is a Mediterranean country but in the past, it did not have a strong focus on tourism. This has changed now, as the government has declared tourism a priority, supporting it with a legal framework, infrastructure, and the necessary data resources. We have now switched from the concept of “vacation” to the concept of “tourism”. Although we only have 2.8 million inhabitants, we received 7.5 million foreign visitors last year. This was a record for us, which exceeded even pre-pandemic numbers. UNWTO ranked Albania among the top countries with the fastest recovery in tourism. We are newcomers in this sector compared to our neighbours, but full of energy to quickly develop tourism. What segments of Albania’s tourism industry did you highlight at ITB Berlin 2023? Our goal is to develop sustainable and environmentally responsible tourism. I am Minister of Tourism and Environment together. This is a particular case in European politics. Our goal is not mass tourism, but niche tourism. We aim at attracting elite tourism throughout the year and all across out territory. Of course, Albania is known for its wonderful beaches on the Adriatic and Ionian seas, but we also want to make it famous for its Alps, for the diversity of its outdoor experiences and for its wonderful rivers such as the Vjosa. It is the last wild river in Europe which crosses the country through 192 kilometres. We have culinary, agro-tourism as well as a remarkable culture, which is celebrated through the UNESCO cities of Gjirokastra and Berat. We aim to develop tourism and at the same time to protect the environment. Can you tell us about the meaning behind your campaign “all you need is here”? “Albania. All you need is here” is the most natural tagline to suit our country. If you ask the tourists who visit, they will surely answer that whatever they were looking for, they found it here – with all the offers I mentioned above. The variety of products in a small country like Albania is a surprise for tourists. What makes the country unique is how easy it is to reach all it has to offer. In less than half an hour, people can travel from mountains to beaches on the Ionian Sea. Although surveys show that tourists may find it difficult at the beginning to come to Albania, those who visit our country are sure to return again and again. In 2022 we had a significant increase in tourist flows from Spain, the Netherlands, UK, Nordic countries and Germany.
What areas of the tourism and travel industry are you targeting for investments ? We intend to encourage investments into hospitality. Thanks to its legal investments framework, international companies are now coming. Ten years ago, there was no international brands in Albania. But today, we have Maritim, Radisson, Marriot, Melia, Intercontinental, Hilton, Hyatt and I am sure that other brands are due to follow. On the other hand, the Albanian Government is supporting agro-tourism. Culinary and nature are two of Albania’s assets and we promote businesses through financial support schemes. We currently have 260 agro-tourism offers. While our capital, Tirana, is a hub for international events. Last year, Tirana was named the European Youth Capital. Our city welcomed also the final game of the UEFA League and the EU-Western Balkans Summit. It was organised for the first time in Tirana and received all the Prime Ministers of Europe. This year, Tirana has been selected as the European City of Sports while from April 3 to 5, we will organise the International Tourism Forum in cooperation with UNWTO. What are Albania’s main target inbound markets and how do you see this evolving? Our top visitors are from the Balkans, Italy, UK, Germany, Poland, and USA. But compared with 2021, rapid growth in incoming tourism was evident from Spain (+260%), the Netherlands (+204%), Norway (+285%) or Slovenia (+120%). We look at countries with added value in tourism such as Germany, Britain, Scandinavian countries and Central Europe. Another target is the Asian market. A few weeks ago, we signed a tourism cooperation agreement with the Ministry of Culture and Tourism of China. We also visited Tokyo, where we had very positive meetings with tourist agencies, in order to make Albania part of the touristic itinerary for Asian visitors. What events can visitors expect in 2023? In recent years, Albania turned into a ‘hot’ place for events on a European scale. In addition to the tourism forum that takes place in April, Tirana welcomes many sports events. The UNUM Festival, the South Outdoor Festival, Kala Fest, and Lova Fest are just some of the big events during the summer months that are attended by thousands of young people coming from Europe. Why was it important for Albania to meet at ITB Berlin? ITB Berlin is the largest tourism fair in the world. Just that fact explains everything. We aim to promote Albania through all communication channels and at every level. Therefore, ITB Berlin was in line with our preparation of Albania’s new tourism season and our international promotion. We now expect to have very good feedback.
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IntoAlbania to Increase Digital Resources for Albanian Tourism
TIRANA, ALBANIA USAID’s local partner Creative Business Solutions kicked-off IntoAlbania (Innovative Tourism in Albania), a project that combines digitalization and authenticity of Albanian tourism. The project will build a digital platform to connect tourists with the best of Albania’s culture, heritage, nature, and local economies. It will also apply a ‘character hospitality’ model to select hotels or guesthouses and digitalize the infrastructure of select nationally recognized museums. Its local partners are Ministry of Culture and Municipality of Tirana.
The 9 best places to visit in Albania
Nov 18, 2023 • 7 min read
A hike to the Theth Waterfall can be combined with the trail to the Blue Eye © Ben Pipe Photography / Getty Images
Albania is slowly becoming the jewel of the Balkans due to its sparkling crystal waters, impressive mountains and affordability for all types of travelers. Come with an open mind and a rough plan, and be ready to be submerged in a rich culture like no other in Europe.
If you’re planning a trip to this magnificent destination and are looking for the most beautiful places to visit but have no idea where to go in Albania , we’ve got you covered.
1. The village of Theth
Best place for hiking and adventure lovers
Theth might just be the most peaceful place to visit in Albania. This small village nestled in between the Albanian Alps is perfect if you’re looking for the best hiking in the country and dramatic landscapes to enjoy.
There are two hikes you must do while visiting Theth . The first is the hike to the Blue Eye , which leads you through a forest, over rivers and finally to a vibrant blue natural spring. This hike is easy to moderate and perfect if you’re not an experienced hiker.
The second is one of the most popular in the country and one of the most beautiful: the Theth to Valbona hike. This trail starts from the top of Theth village, near Guest House Gjelaj, and it leads you through the Albanian Alps to breathtaking views at the top. It’s not for the faint-hearted, as it will take roughly six to eight hours to complete – but you will be glad you did it!
Planning tip: Make sure you bring cash with you, as ATMs can be hard to come by, and almost everything will need to be paid for in cash.
Prettiest place in Albania
When you visit Korce, make sure to stroll through the Pazari i Vjeter , which is the old bazaar of the city. Here, you can admire the bazaar’s 13th-century style in the form of old cobbled streets and Ottoman-style architecture.
When you visit this area, be sure to pop into The Kooperativa, a communist-themed cafe that gives you a glimpse of Albania’s communist history from 1944 until 1991.
Try the traditional alcoholic drink called raki, made from distilled grapes and very popular in Albania. You might even catch someone having a glass of raki with their morning espresso!
3. Gjirokastra
Best city for Albanian traditions
Known as the city of stone, Gjirokastra is a UNESCO city in the south of Albania. It was the birthplace of the former communist dictator, Enver Hoxha.
One of the best things to do here, apart from walking the bazaar and visiting the castle of Gjirokastra, is to wander around Zekat e House . This traditional family home was built between 1811-1812 and is a beautiful example of some of the most fascinating Albanian home and marriage traditions. When you visit, one of the family members will show you around and explain the different rooms and their purposes.
If you love wine and want a foodie experience, then you need to take a trip to Te Fucite (The Barrels). This family restaurant and winery specializing in smooth handmade wine offers platters of local cuisine for you to try while overlooking their vineyard and the surrounding mountains.
Planning tip: Try the dish called pasha qofte , which is essentially a cream soup made from milk with small meatballs inside. It’s a delicious dish you can only find in Gjirokastër.
Best place to go for beaches
If you’re looking for a destination where you can lay about, get a sun tan and enjoy a dip in the sea, then you need to visit Dhermi . It’s one of the pearls of the Albanian Riviera and home to many summer music festivals, including the Kala festival and ION festival .
With idyllic beaches, trendy beach bars and views that might make you never want to leave, Dhermi is a hotspot for younger generations looking for the hottest parties and the best vibes of the summer.
Try Restaurant Luciano for delicious food overlooking the water, or head to Alevra restaurant and beach bar to try some mouthwatering seafood with a twist.
Planning tip: Make sure you book well in advance if you’re visiting in July and August, as hotels can be booked out due to the festivals mentioned above.
5. P ë rmet
Best for white-water rafting and mountain biking
On a bend in the fast-flowing turquoise Vjosa river, about 32km (20 miles) from Greece where the river springs, is the hub town of Përmet. From here you can organize adventure activities from white-water rafting to camping, hiking and mountain bike riding in the region. Once an Ottoman-era commercial center, Përmet is "one of the greenest and cleanest parts of the country" today. The Vjosa River was recently designated as a wild river national park , Europe's first.
Detour : A 29km (18-mile) taxi or bus ride away is the Bënjë thermal baths next to an Ottoman-era bridge on the Lengarica River (a tributary of the Vjosa). In summer, you can pick up supplies from small vendors here; in the off-season, bring your own food and drinks.
Best northern city in Albania
The city of Shkodra is a breath of fresh air and is unlike any other city in Albania. When you arrive, you’ll notice most of the population peddling around the city by bike. While you’re there, do as the locals do and hire a bicycle for the day. Then head down to Liqeni i Shkodrës to enjoy the beautiful lake views.
While you’re in the area, make sure you visit Rozafa Castle and ask one of the guides about the legend of Rozafa. Also, when you reach the top, you’ll experience a magnificent 360-degree view.
Planning tip: If you would like to do the Theth to Valbona hike and don’t fancy taking your luggage with you, a popular option is to leave your bags in Shkodra at your accommodation. Shkodra is a great city to base yourself in, as transfers will leave from there to take you to either Theth or Valbona.
Most peaceful village in Albania
Lin is a quiet village positioned on Lake Ohrid, which means there is excellent fishing here. If you’re looking for a lake getaway and craving silence and tranquility, this is a perfect choice.
One of the best things to do is walk to the archaeological site on the hilltop, where you’ll get to see the well-preserved mosaics of a Paleo-Christian church built in the 6th century. If you visit in the summertime, the mosaics will be uncovered, and there should be a guide who can tell you all about their history.
You also get an incredible view from the top of Lin and can see North Macedonia as you look over Lake Ohrid.
Most visited place in Albania during summer
Saranda is the southern gateway to the Albanian Riviera and one of the best cities to visit, not least because it’s close to one of the region's best beaches, Ksamil Beach.
Get a hotel in Saranda, where you’ll be close to some of the best restaurants in Albania and the city’s buzzing nightlife. Then explore the beaches of Saranda and Ksamil during the day.
One of the best things to do from Saranda is to hop on one of the day trip boat tours that leave from the boulevard and go to the beaches of Kakome and Krorez. Tickets start from €30.
Planning tip: The best time to visit Saranda is in May, June or September when the crowds are not crazy but the beach bars and restaurants are open. As this is a summer destination, most businesses close during the off-season.
9. Porto Palermo
Most underrated Albania Riviera destination
The triangle-shaped castle is a great reason to stop at Porto Palermo castle, as are the beautiful, unspoiled and peaceful beaches you'll find here – making for an excellent camping spot along the Albanian Riviera coast.
You can also rent a kayak and paddle along the beaches and quiet bays. As you kayak, you’ll see the old military submarine bunker situated on the hill not far from the main beaches of Porto Palermo.
Porto Palermo is filled with history and spectacular swimming bays and has a peaceful positioning along the Riviera.
This article was first published October 2022 and updated November 2023
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Albanian prosecutors order arrest of tourist town mayor for alleged corruption
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TIRANA, Albania (AP) — Albanian prosecutors said Saturday they ordered the arrest of the mayor of a seaside tourist town in the country’s south on corruption charges.
The Special Court Against Corruption and Organized Crime, which handles cases involving senior officials, ordered the arrest of Jorgo Goro, the mayor of Himare. He was charged with abuse of power for allegedly creating fake documents to obtain government land for a former member of parliament who planned to build a private tourist resort there.
Another person was arrested and three other officials with the Himare and Vlore municipalities were placed under house arrest. The five face up to seven years in prison if found guilty.
There was no immediate comment from Goro or his lawyer Saturday.
Goro had been accused by imprisoned politician Dhionisios Alfred Beleri of producing the fake documents regarding the 5,512 square-meter (6,592 square-yard) property for the resort.
Himare, 220 kilometers (140 miles) southwest of the capital Tirana, is a main tourist attraction in Albania’s Riviera.
Some 10 million tourists visited the tiny Western Balkan country last year, their spending accounting for about a fifth of the country’s gross domestic product.
Follow Llazar Semini at https://x.com/lsemini
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Albanian prosecutors order arrest of tourist town mayor for alleged corruption
TIRANA, Albania — Albanian prosecutors said Saturday they ordered the arrest of the mayor of a seaside tourist town in the country's south on corruption charges.
The Special Court Against Corruption and Organized Crime, which handles cases involving senior officials, ordered the arrest of Jorgo Goro, the mayor of Himare. He was charged with abuse of power for allegedly creating fake documents to obtain government land for a former member of parliament who planned to build a private tourist resort there.
Another person was arrested and three other officials with the Himare and Vlore municipalities were placed under house arrest. The five face up to seven years in prison if found guilty.
There was no immediate comment from Goro or his lawyer Saturday.
Goro had been accused by imprisoned politician Dhionisios Alfred Beleri of producing the fake documents regarding the 5,512 square-meter (6,592 square-yard) property for the resort.
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Himare, 220 kilometers (140 miles) southwest of the capital Tirana, is a main tourist attraction in Albania’s Riviera.
Some 10 million tourists visited the tiny Western Balkan country last year, their spending accounting for about a fifth of the country’s gross domestic product.
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Albanian prosecutors order arrest of tourist town mayor for alleged corruption
Albanian prosecutors say they have ordered the arrest of the mayor of a seaside tourist town in the country’s south on corruption charges
TIRANA, Albania -- Albanian prosecutors said Saturday they ordered the arrest of the mayor of a seaside tourist town in the country's south on corruption charges.
The Special Court Against Corruption and Organized Crime, which handles cases involving senior officials, ordered the arrest of Jorgo Goro, the mayor of Himare. He was charged with abuse of power for allegedly creating fake documents to obtain government land for a former member of parliament who planned to build a private tourist resort there.
Another person was arrested and three other officials with the Himare and Vlore municipalities were placed under house arrest. The five face up to seven years in prison if found guilty.
There was no immediate comment from Goro or his lawyer Saturday.
Goro had been accused by imprisoned politician Dhionisios Alfred Beleri of producing the fake documents regarding the 5,512 square-meter (6,592 square-yard) property for the resort.
Himare, 220 kilometers (140 miles) southwest of the capital Tirana, is a main tourist attraction in Albania’s Riviera.
Some 10 million tourists visited the tiny Western Balkan country last year, their spending accounting for about a fifth of the country’s gross domestic product.
Follow Llazar Semini at https://x.com/lsemini
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Jet-Setters' Paradise: The Top Travel Destinations of 2024
Posted: March 22, 2024 | Last updated: March 22, 2024
Welcome aboard our journey through the world's most captivating destinations in 2024! From the sun-kissed shores of Cartagena to the historic streets of Uzbekistan, join us as we explore the globe's most enticing locales and uncover the latest trends in travel. Whether you're seeking adventure in the rugged mountains of Albania or indulgence in the luxury resorts of Tainan, Taiwan, our collection promises to be your ultimate guide to the top travel destinations of the year. With insider tips, immersive descriptions, and exciting updates on upcoming events and attractions, get ready to embark on an unforgettable voyage of discovery with us. So pack your bags, buckle up, and let's set sail on an adventure of a lifetime!
Albania, nestled between Greece and Montenegro along the Adriatic coast, has emerged as a popular beach destination due to its affordability, drawing a surge in Italian tourists in 2023. The upcoming opening of a new airport in Vlorë in 2024 will enhance accessibility to its stunning coastline. However, Albania offers more than just beaches. With a rich cultural heritage blending Christian and Muslim influences, towns like Berat and Gjirokastër boast captivating historical centers, while the mountain landscapes of Theth offer scenic adventures. Additionally, Albania established Europe's first wild river national park around the Vjosa River in 2023, showcasing its pristine natural beauty. Whether exploring ancient history or enjoying outdoor adventures, Albania promises an unforgettable journey blending authenticity with natural wonders.
Istanbul, Turkey
In Istanbul, the allure of the old world blends seamlessly with the vibrancy of the new, creating an irresistible tapestry of culture and luxury. Galataport, once a historic waterfront district, has undergone a stunning revitalization, now greeting visitors arriving by cruise ship with Turkey's inaugural contemporary art museum, alongside a lively array of restaurants and boutiques. For those seeking opulent accommodations, Istanbul offers a new class of luxury hotels. The Peninsula Istanbul, a beacon of elegance, recently opened its doors just a stone's throw from Galataport, while the Çırağan Palace Kempinski Istanbul, a majestic 19th-century Ottoman palace, is nearing completion of an extensive redesign. Set against the backdrop of Istanbul's rich history and promising future, these hotels beckon travelers to indulge in the city's next chapter of grandeur and sophistication.
Porto, Portugal
Nestled along the scenic Douro River, Porto quietly emerges as a must-visit destination on the European traveler's radar. This charming UNESCO World Heritage Site, located less than 200 miles from the bustling capital of Lisbon, offers a perfect blend of historical allure and modern delights. One of its many draws is the region's famed wine culture, with production dating back to the 1750s. Visitors can indulge in tastings at the city's plethora of wineries, toasting to the rich heritage of Porto's viticulture. With exciting new properties like the Altis Porto Hotel and The Lince Santa Clara set to debut in 2024, travelers are eager to explore the innovative accommodations that promise to elevate their Porto experience. Whether savoring a glass of port overlooking the Douro or immersing oneself in the city's historic charm, Porto captivates with its timeless allure and modern flair.
Koh Samui, Thailand
As anticipation builds for the third season of the HBO hit show "White Lotus," which is set to film in Thailand, Koh Samui emerges as a must-visit destination on the tourism map. With the island poised to feature prominently in the upcoming season, travelers have the opportunity to experience its unparalleled beauty and luxury before the masses arrive. At the heart of the experience lies the Four Seasons Resort Koh Samui, an idyllic retreat nestled among lush hillside villas, a private stretch of sand, and a breathtaking waterfront infinity pool. Guests can indulge in ultimate relaxation while immersing themselves in the island's stunning natural landscapes, from pristine beaches to jungle waterfalls. And let's not forget about the culinary delights awaiting exploration – Koh Samui is renowned for its fresh cuisine, featuring delicacies such as oysters, prawns, and salted duck eggs. Whether lounging in luxury at the Four Seasons or venturing out to discover the island's treasures, Koh Samui promises an unforgettable escape before it becomes the next hotspot on the White Lotus trail.
Cartagena, Colombia
Cartagena, Colombia, is solidifying its status as a luxurious escape on the Caribbean coast. In 2023, Casa Pestagua, a boutique hotel housed within a restored 17th-century building in the historic center, debuted, with plans for bungalows on Isla Barú underway. Sustainability-conscious travelers can find refuge at Blue Apple Beach, a B Corp certified eco-hotel on Tierra Bomba Island powered by solar energy. The spotlight on Cartagena intensifies with Disney's "Encanto" tour of Colombia in 2024, while upcoming developments, including new nonstop flights from Atlanta by Delta Air Lines, the forthcoming Four Seasons hotel, and an airport expansion, promise continued growth and accessibility for visitors seeking luxury experiences in this enchanting city.
Paris, France
In 2024, Paris, France, takes center stage as the International Olympic Committee introduces four new summer events, including the exciting addition of breakdancing. As the world converges on France's capital from July 26 to August 11 for this monumental occasion, all eyes will be on the tracks, courts, and pools where history will be made. Amidst the athletic fervor, Paris' top hotels will be vying for the attention of luxury travelers, offering unparalleled experiences and indulgent amenities to complement the Olympic excitement. From iconic landmarks to haute cuisine, Paris awaits travelers with a wealth of cultural treasures and unforgettable moments, making it the ultimate destination for an extraordinary Olympic experience in 2024.
Big Sky, Montana
Nestled amidst Montana's rugged mountains, Big Sky is swiftly becoming synonymous with luxury. The opening of Montage Big Sky in 2021 elevated the town to a premier ski resort destination, complemented by the expansion of Bozeman Yellowstone International Airport. With an impressive 400-inch snowfall average, it's a haven for skiers. Yet, its appeal extends beyond the slopes, with a burgeoning culinary scene highlighted by events like the Savor Big Sky Winter Wine Dinner, featuring renowned chef Nick Anderer. The town's ascent continues with the return of the Savor Big Sky food and wine festival in summer and the upcoming debut of the lavish One&Only Moonlight Basin for the next ski season. As Big Sky climbs to new heights, it promises an unforgettable blend of luxury and adventure in the heart of the Rockies.
Sumba, Indonesia
Escape the crowds of Bali and discover the serene beauty of Sumba, Indonesia. This island paradise prioritizes community consciousness and sustainability while offering remote villages, untouched forests, and world-class surf breaks. Despite its vast size - over 4,000 square miles - Sumba remains relatively undiscovered internationally. Nihi Sumba resort first put the island on luxury seekers' radar in 2012, and since then, it has welcomed new eco-resorts like The Sanubari and Cap Karoso. With its commitment to preserving nature and culture, Sumba offers a tranquil retreat with a purpose.
Dominican Republic
Basking in the sun-drenched allure of the Caribbean, the Dominican Republic emerges as a shining star in the realm of tropical getaways. Recognized as the Caribbean's most sought-after destination by the Caribbean Tourism Organization last year, the Dominican Republic is poised for even greater acclaim as it undergoes a transformative luxury renaissance. With its pristine beaches, lush landscapes, and vibrant culture, the island beckons travelers seeking the ultimate in relaxation and indulgence. From world-class resorts to immersive cultural experiences, the Dominican Republic promises an enchanting escape that continues to captivate the hearts of visitors from around the globe.
As anticipation builds for this year's heightened northern lights activity in Iceland, travelers are eagerly turning their gaze skyward. However, even without the predicted celestial show, Iceland's stunning landscapes offer an unforgettable experience. From glacial lagoons to black sand beaches and soothing geothermal spas, the country's natural beauty is nothing short of awe-inspiring. Whether you're chasing the auroras or simply basking in the tranquility of its diverse terrain, Iceland promises a journey that will leave you spellbound.
Trans Dinarica Cycle Route, Balkans
Debuting in 2024, the Trans Dinarica Cycle Route is poised to revolutionize cycling adventures by seamlessly connecting all eight countries of the Western Balkans. This ambitious trail spans an impressive 4,000 kilometers across 100 stages, catering to cyclists of all levels with a mix of tranquil asphalt roads, scenic forest trails, and dedicated bike paths.
From the stunning coastlines of Albania and Croatia to the pristine national parks of Kosovo, the rugged mountains and lush woodlands of Montenegro, and the picturesque rivers of Slovenia, Bosnia and Herzegovina, North Macedonia, and Serbia, each leg of the route offers a unique and unforgettable experience.
For cyclists eager to embark on this extraordinary adventure, transdinarica.com serves as a comprehensive hub for route information, updates, maps, accommodation options, and essential services. Prepare to immerse yourself in the unparalleled beauty and cultural diversity of the Balkans as you pedal your way through this remarkable cycling odyssey.
Tokyo, Japan
Tokyo, Japan, stands as a testament to the harmonious blend of tradition and innovation, where ancient customs intertwine with modern marvels to create an unparalleled urban experience. From the bustling streets of Shibuya, where neon lights illuminate the night, to the serene gardens of the Imperial Palace, Tokyo captivates with its diverse array of sights and sounds. Indulge in the city's culinary delights, from world-renowned sushi to savory ramen slurped at cozy izakayas. Immerse yourself in the rich tapestry of Japanese culture, whether exploring historic temples or embracing the latest trends in fashion and technology. With its dynamic energy and timeless charm, Tokyo offers an unforgettable journey into the heart of Japan's vibrant capital.
Tartu, Estonia
Tartu, situated in southern Estonia, has earned the prestigious title of European Capital of Culture for the year 2024. Known as the country's intellectual nucleus, Tartu is home to Estonia's oldest university, a beacon of academic excellence for centuries. Visitors flock to explore its cultural treasures, including the Estonian National Museum, where the nation's rich heritage comes to life, and the impressive Science Centre AHHAA, offering immersive experiences in the realms of science and discovery. As Tartu steps into the spotlight in 2024, it promises a captivating journey through history, innovation, and the pursuit of knowledge.
Uzbekistan, once on the cusp of becoming a major travel destination, is now ready to shine with visa-free access for citizens of 86 countries. Its untouched landscapes and well-preserved architecture await eager visitors, while cities like Samarkand, Bukhara, and Khiva offer insights into the historic Silk Road. UNESCO-listed Sentob village, recognized for sustainable development and eco-tourism, adds to Uzbekistan's allure. Traveling around the country is seamless thanks to the high-speed Afrosiyob Express train, connecting Tashkent with key cities. With its rich history, stunning scenery, and commitment to sustainability, Uzbekistan promises an unforgettable journey along the ancient Silk Road.
Tainan, Taiwan
In 2024, Tainan, Taiwan, celebrates its 400th anniversary, solidifying its status as a must-visit destination on the international stage. Surpassing even the capital city, Taipei, Tainan proudly claims the highest overall hotel occupancy rate in Taiwan for the past two years. What sets Tainan apart? Renowned as the street food capital of Taiwan, Tainan tantalizes taste buds with its signature dishes like beef soups and oyster omelets. But its allure extends beyond culinary delights, with otherworldly natural landscapes, such as the mesmerizing Tsao Shan Moon World, and scenic sunsets over salt farms. History buffs and culture enthusiasts will be enchanted by the city's colorful old temples and a plethora of cool new museums. With its rich tapestry of experiences, Tainan promises an unforgettable journey through tradition, innovation, and culinary delights as it marks this significant milestone in 2024.
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Albanian prosecutors order arrest of Himare mayor for alleged corruption
Albanian prosecutors said Saturday they ordered the arrest of the mayor of a seaside tourist town in the country’s south on corruption charges.
The Special Court Against Corruption and Organized Crime, which handles cases involving senior officials, ordered the arrest of Jorgo Goro, the mayor of Himare. He was charged with abuse of power for allegedly creating fake documents to obtain government land for a former member of parliament who planned to build a private tourist resort there.
Another person was arrested and three other officials with the Himare and Vlore municipalities were placed under house arrest. The five face up to seven years in prison if found guilty.
There was no immediate comment from Goro or his lawyer Saturday.
Goro had been accused by imprisoned politician Fredi Beleri of producing the fake documents regarding the 5,512 square-meter (6,592 square-yard) property for the resort.
Himare, 220 kilometers (140 miles) southwest of the capital Tirana, is a main tourist attraction in Albania’s Riviera. Historically it has been a bastion of the ethnic Greek minority in Albania, to which both Beleri and Goro belong.
Some 10 million tourists visited the tiny Western Balkan country last year, their spending accounting for about a fifth of the country’s gross domestic product. [AP, Kathimerini]
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Albanian prosecutors order arrest of tourist town mayor for alleged corruption
By LLAZAR SEMINI Associated Press
TIRANA, Albania (AP) — Albanian prosecutors say they have ordered the arrest of the mayor of a seaside tourist town in the country’s south on corruption charges. The Special Court Against Corruption and Organized Crime, which handles cases involving senior officials, ordered the arrest Saturday of Jorgo Goro, the mayor of Himare. He was charged with abuse of power for allegedly creating fake documents to obtain government land for a former member of parliament who planned to build a private tourist resort there. Another person was arrested and three other officials with the Himare and Vlore municipalities were placed under house arrest. The five face up to seven years in prison if found guilty.
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Albanian prosecutors say they have ordered the arrest of the mayor of a seaside tourist town in the country's south on corruption charges. ... The Associated Press is an independent global news organization dedicated to factual reporting. ... 220 kilometers (140 miles) southwest of the capital Tirana, is a main tourist attraction in Albania ...
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Get the Breaking News newsletter! Get the latest breaking news as it happens. ... (140 miles) southwest of the capital Tirana, is a main tourist attraction in Albania's Riviera.
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Albanian prosecutors said Saturday they ordered the arrest of the mayor of a seaside tourist town in the country's south on corruption charges. ... is a main tourist attraction in Albania's Riviera. Historically it has been a bastion of the ethnic Greek minority in Albania, to which both Beleri and Goro belong. ... NEWS. Prosecutors want 2. ...
By LLAZAR SEMINI Associated Press. TIRANA, Albania (AP) — Albanian prosecutors say they have ordered the arrest of the mayor of a seaside tourist town in the country's south on corruption charges.