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Japan Tourism Statistics 日本の観光統計データ

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How many travelers visit japan.

"Visitor Arrivals" provides figures trend of foreign nationals traveling to Japan by year, month and the purpose of visit. A breakdown by country/area is provided, along with a feature that allows comparing the number of travelers between two designated countries.

Traveling to Japan: Visitor Arrivals

Which regions of Japan do foreign visitors travel to?

"Ranking of Visit Rates by Japanese Prefecture" shows visit rates of foreign travelers by prefecture. "Number of Total Lodgers by Prefecture" provide data on where foreign travelers stay overnight.

Traveling to Japan: Ranking of Visit Rates by Japanese Prefecture, Number of Total Lodgers by Prefecture

What do foreign visitors buy in Japan?

"Consumption During Travel" shows spending by foreign visitors in Japan by category, such as accommodation, transport, cuisine, and leisure. Spending by country/area is also available.

Traveling to Japan: Consumption During Travel

How many overseas travelers are there?

"Japanese Overseas Travelers" provides figures of Japanese nationals traveling abroad. Destination information can be compared yearly and monthly.

Overseas Travel by Japanese

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Tourism Statistics

Provide the latest and most up-to-date tourism statistics / Japanese economic trend

Tourism Statistics Highlight 05 April 2024

• Inbound According to Japan National Tourism Organization (JNTO), the estimated number of international travelers to Japan in February 2024 was 2,788,000 (+7.1% compared to 2019).
• Japanese tourists According to preliminary figures from the Immigration Service Agency of Japan, the number of Japanese overseas travelers in February 2024 accounted for 978,885, +82.0% compared to February 2023, and -36.2% compared to 2019.

February 2024 (Estimated figures)

2,788,000 Visits

YOY　 +89.0％

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978,885 Visits

YOY　 +82.0％

Statistics of Visitors to Japan from Overseas

• Overseas Residents’ Visits to Japan by month
• Overseas Residents’ Visits to Japan by year
• Overseas Residents’ Visits to Japan by Country and Region
• Overseas Residents’ Visits to Japan by country
• Overseas Residents’ Visits to Japan by Region

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Statistics of Japanese Tourists Travelling Abroad

• Japan Residents’/Japanese Visits Abroad by Month
• Japan Residents’/Japanese Visits Abroad by Year
• Japan Residents’/Japanese Visits Abroad by Country and Region
• Japanese Visits Abroad by Airport and Seaport, Monthly
• Japanese Visits Abroad by Airport and Seaport in the Last Decade

Japanese Economic Trend

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• Wholesale Price of Unleaded Gasoline

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International tourism, number of arrivals - Japan

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Japan tops global tourism index for 1st time, despite tight borders

World Economic Forum praises country for wealth of travel infrastructure

DAVOS, Switzerland -- Japan for the first time captured the top spot worldwide in fielding a competitive tourism sector, an index released Tuesday shows, thanks to the country's rich collection of hotels and infrastructure catering to international visitors.

Japan ranked first in the 2021 Travel & Tourism Development Index published by the World Economic Forum, ahead of the U.S., Spain, France and Germany.

Japan begins trial to allow in small foreign tour groups

Japan waives covid entry tests in step toward welcoming tourists, japan to test accepting tourists from singapore, thailand and more, ukraine war tests japan's refugee policy that admits just 1%, japan should lift entry cap, declare covid-19 endemic: keidanren, 'cruel japan': closed borders ignite furor from those shut out, latest on travel & leisure, visitors to asean hit 100m in 2023, 70% of pre-covid level, jal launches boeing 'cockpit' hotel room to tap your inner pilot, japan's hakuba resort tries to avoid skiing into niseko's rut, sponsored content, about sponsored content this content was commissioned by nikkei's global business bureau..

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Japan Tourist Arrivals

Tourist arrivals in japan increased to 2788000 in february from 2688100 in january of 2024. tourist arrivals in japan averaged 801123.45 from 1991 until 2024, reaching an all time high of 2991189.00 in july of 2019 and a record low of 1700.00 in may of 2020. source: japan national tourist organization, tourist arrivals in japan is expected to be 2800000.00 by the end of this quarter, according to trading economics global macro models and analysts expectations.,   markets,   gdp,   labour,   prices,   money,   trade,   government,   business,   consumer,   housing,   taxes,   health,   climate.

Japan is swamped with tourists. Now visitors are going off the beaten track

Tour operators are touting Japan’s less explored regions as surging visitor numbers put strain on popular sites.

Tokyo, Japan – When Paul Christie started conducting tours on Japan’s Nakasendo, an old trade route along the post towns of Nagano Prefecture’s Kiso Valley, few travellers frequented the trail.

Christie, who has lived on and off in Japan since the late 1980s, viewed the route as a great opportunity for tourists to see a more authentic side of Japan, allowing them to explore the country’s history, nature and geography on foot.

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Since taking over as CEO of tour operator Walk Japan in 2002, Christie has been on a mission to spread tourists more evenly across the archipelago.

“We’ve been doing this for 20 years and we tend to go to places that are not touristy, so we’re teasing out the interesting parts of Japan,” the United Kingdom native told Al Jazeera.

“This addresses the problems Japan is experiencing with ‘overtourism’.”

“Overtourism” was a common talking point in Japan’s tourism industry before the COVID-19 pandemic.

After eight consecutive years of inbound growth, Japan received a record 32 million visitors in 2019.

But the rising tide did not raise all boats. Most travellers flocked to the Golden Route, running from Tokyo through the Osaka-Kyoto-Kobe conurbation, putting historical districts, Shinto shrines, Buddhist temples and popular museums under strain.

Since Japan lifted its pandemic-era border restrictions in October last year, concerns about unsustainable tourism have returned.

Visitors have rushed back in droves: 2.3 million foreign tourists arrived in July, the highest figure for any month since 2019.

China’s decision last month to lift its three-year ban on group tours to Japan is expected to result in a further spike in arrivals.

In 2019, 9.2 million Chinese tourists travelled to Japan, accounting for nearly one-third of all visitors, spending 1.8 trillion yen ($12.2bn) in the process.

“Our head office is located in the centre of Kyoto and we feel there are as many tourists as before COVID,” Hiroshi Kawaguchi, the general manager at tour operator Oku Japan, told Al Jazeera.

“This is a similar situation where major sightseeing spots are overcrowded and public buses are lining up.”

Though Kawaguchi says his company’s vision is not focused on alleviating overtourism, Oku Japan’s business model is attuned to such concerns.

“The main part of our itineraries are off the beaten track,” Kawaguchi told Al Jazeera.

“More importantly, every tour we offer includes the element of community interactions… We call these experiences fureai, and this is particularly important not only for the enjoyment of clients but also the local community.”

Tour operators focused on less-explored regions also believe in the power of tourism to have a positive impact on rural communities and spur chiho-sosei, or regional revitalisation.

In 2007, Walk Japan launched the Community Project to reinvigorate two neighbouring valleys on the Kunisaki Peninsula, where the company is based.

Alongside conducting group tours in the region, Walk Japan carries out development projects, from helping local farmers cultivate rice and shiitake mushrooms, to providing English education for schoolchildren and refurbishing old buildings.

Revitalisation is “part of the company DNA,” Christie said.

“We want to provide an example of what’s possible and perhaps inspire others.”

As Japan’s population greys, many small villages are on the brink of extinction. For such communities, tourism can be a welcome and much-needed rejuvenating force.

“With the right support, some communities genuinely want [tourists] to experience their hospitality and their local lifestyles and find out about their region, as long as they aren’t overwhelmed by visitors and the quality of life isn’t degraded,” Alex Bradshaw, founder and chief consultant at travel and tourism consultancy Gotoku, told Al Jazeera.

“Even if a village doesn’t survive into the future, the fact that it’s been remembered by somebody is incredibly powerful; that people lived here and they had this lifestyle and we shared a little time together. That kind of human interaction is very important.”

Overtourism is not restricted to Japan’s urban areas.

Rural World Heritage sites, subtropical islands, popular hiking trails and national parks have also been negatively affected.

Fuji-Hakone-Izu, for example, receives nearly half of all national park visitors in Japan, owing to its proximity to Tokyo and as the site of Mount Fuji.

Michelle Lyons, founder of Point North, a specialist branding firm supporting businesses passionate about Japanese culture, is working on a campaign to spread tourism – and its economic benefits – more equitably among Japan’s 34 national parks.

“I wanted to find a way to promote all the parks as though it’s a network of destinations that are all equal to each other,” Lyons told Al Jazeera.

“And by presenting them in this way I’m hoping the more popular parks will help raise the profile of the less popular parks.”

Lyons is developing collectable pins and patches for each park and a trading card game. She wants these collectable souvenirs to showcase the individual merits of each park and serve as educational tools.

“The management of the parks is really fragmented, so it’s difficult for them to coordinate their efforts… There needs to be a series of different solutions that creates value for the unique groups involved; a blanket approach isn’t going to work,” she said.

“In terms of increasing expenditure in the parks, gift shops could play a big part in that if they’re more strategic with what they’re selling, and think about what tourists actually want and find appealing.”

Stereotypical images

It’s a common refrain in the industry that Japan does not understand how to market itself to foreign travellers but Bradshaw thinks Western media is also at fault for presenting stereotypical images of the country.

“I see how Japan is presented and I’m kind of confused by it. I just wonder what part of Japan that is, because they do rely on the kitsch, the odd side of it, or culture tropes… It’s all maid cafés, geisha, tea ceremonies and ninja,” he said.

“It would be my hope that people would find a deeper side of Japan. But I understand why that is difficult for the tourism industry as well. When you’ve got to prioritise what sells as opposed to what’s authentic and necessarily good for regional communities.”

Some areas have implemented initiatives to specifically tackle overcrowding.

Kyoto, known as Japan’s cultural capital, is set to abolish its One-Day Bus Pass for tourists, sales of which will cease in October.

Iriomote, widely feted as the most beautiful of the Ryukyu Islands, has limited the number of daily visitors to 1,200.

In Yamanashi Prefecture, the local government has considered restricting the number of hikers on Mt Fuji’s Yoshida trail if it becomes too congested.

Last month, Prime Minister Fumio Kishida announced that the government would devise nationwide countermeasures to mitigate overtourism this autumn.

Kumi Kato, a tourism professor at Wakayama and Musashino universities, said the government has made moves in the right direction – such as organising cross-ministry meetings on spreading the benefits of tourism – but there is much work to be done.

“Destination wellbeing should be the goal and benchmarking concept,” Kato told Al Jazeera.

“Promoting the night and early morning economy and secondary destinations will disperse tourism into regional areas but that alone cannot lead to successful regional tourism.”

“It’s critical that the target should be clearly set… high-end tourists, or tourists with wealth, are often talked about, but it should not be misunderstood that only wealthy tourists are valuable,” Kato added.

“Value should be added to high-quality products and authentic experiences [which will] raise visitor spending rather than increase numbers. The government does set a target stay – number of days – and spending per visitor, but strategically ‘what kind of tourists’ should be clearer.”

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Is Japan finally out of its 30-year slump? Economists are optimistic that Japan is back—and they say they have the data to prove it

Japan’s central bank raised interest rates above zero for the first time in 17 years just under two weeks ago. It lifted interest rates to 0%–0.1%, up from –0.1%, ending the world’s last negative interest rate regime among major economies—and signaling to economists that Japan’s 30-year slump may finally be over.

Tokiko Shimizu, an assistant governor at the Bank of Japan, is one of those who sees the ending of the negative rate regime as symbolic of Japan turning a corner—even if the rate increase is tiny by international banking standards.

“The step itself is very small—10 basis points,” she said Wednesday at the Fortune Innovation Forum in Hong Kong. “But it’s a very great step for the Japanese economy.”

For the central banker, this historic step by the Japanese central bank reflects a new reality in the country, where wages and prices are rising after years of stagnation.

“The reason we decided to change it is because the virtuous cycle between wages and price is going on,” she said, pointing to recent wage negotiations between Japanese companies and labor unions. Discussions led to a 5.28% pay increase, the largest raise in 33 years.

Shimizu noted that her colleagues in other G7 and G20 economies are more worried than Japan’s central bank is about fast wage growth. Companies raise prices to account for higher labor costs, worsening inflation, and, in turn, encouraging workers to ask for more pay increases later. Economists blamed this wage-price spiral for persistent inflation and economic stagnation in Western economies in the 1970s, and worries about this happening again persist in many countries.

Yet Japan has instead faced an altogether different fight: It has battled persistent deflation for decades, causing lower consumption, stagnant wages, and falling asset prices. For Shimizu and her colleagues, March’s wage negotiations show that Japan might finally be seeing a more normal pattern of inflation. 

On Wednesday, Shimizu forecast that further interest rate increases were unlikely. “We expect the price movement in coming years to be around 2%. That means we don’t see any interest rate hike [to be] necessary.”

Headline inflation accelerated to 2.8% in February. It marked the 23rd consecutive month the figure has met or surpassed the central bank’s 2% price target.

Is Japan back?

Japan’s recent interest rate hike is just part of a larger narrative that the world’s fourth-largest economy is back on track. The country’s stock markets have now surpassed records set all the way back in December 1989, at the peak of Japan’s bubble economy. 

Jesper Koll, board director at the Okinawa Institute for Science and Technology and a veteran Japan watcher, said Wednesday the country may have finally turned a corner. 

Koll pointed to the number of people quitting their jobs as an indication of a tighter labor market. “Over the past four or five years, this [quit rate] has shot up very dramatically,” Koll said. “The elite, the young, the next generation of Japan are now taking risks,” he continued, with two-thirds of young Japanese now going to startups.

There are changes at the top, too. “When you look at the age of the new CEOs that have been appointed by the leading companies in Japan by listed companies, the age of the CEO has dropped from 69 to 57,” Koll said. 

Companies are also reinvesting in Japan. Leading chipmaker Taiwan Semiconductor Manufacturing Co. just opened a factory in Kumamoto prefecture on the island of Kyushu—sometimes called “Silicon Island”—in February. 

Finally, Koll suggested that Japan was becoming an “immigration superpower,” with the traditionally closed country attracting many more migrants. 

“Now there are 3.2 million non-Japanese living in Japan, of which 2.4 million are actually working. When I showed up in Japan in the mid-1980s, there were barely 500,000,” Koll explained.

Aging population

Both Shimizu and Koll mentioned one significant challenge for the Japanese economy: its shrinking workforce. Japan has one of the world’s oldest populations, and the country’s government has tried, and failed, to lift fertility rates for over a decade.

That means Japan will have to sustain growth with fewer people. For Shimizu, the answer to the problem comes through robots, automation, and AI.

“Japanese people love robots, compared to Western people,” she said, using a stuffed toy of Doraemon, the famous Japanese cartoon robot cat, to reinforce her point. Robots can help Japan encourage more women and elderly people to join the labor market, expanding the country’s workforce, she explained.

Koll, however, sees demographic change as a way to reinvigorate Japan’s economy. 

“Japan is in this demographic sweet spot because one in four is already over 70 years old, and the baby boomer generation is going to have to die gracefully,” Koll said.  

“Now we’ve got a clean slate for the younger generation,” he said. “This young generation is now leaving the Ministry of Finance … not going to Mitsubishi Corporation, but setting up a new company.”

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Economic impact of tourism on GDP in Japan 2012-2021

Economic impact of tourism on the gross domestic product (gdp) in japan from 2012 to 2021 (in trillion japanese yen).

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August 2023

2012 to 2021

100 Japanese yen equal 0.69 U.S. dollars or 0.63 euros as of September 2023. Figures prior to 2020 come from previous reporting.

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Tourism expenditure by domestic travelers in Japan 2013-2022

Leisure Travel

• Number of domestic travels in Japan 2013-2022

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Expenditure on domestic business trips in Japan 2016-2022, by type

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• Premium Statistic Market size of the tourism sector worldwide 2011-2024
• Basic Statistic Travel and tourism: share of global GDP 2019-2033
• Basic Statistic Total contribution of travel and tourism to GDP worldwide 2019-2033
• Basic Statistic GDP share generated by travel and tourism in Italy 2019-2022
• Premium Statistic Tourism consumption in Italy 2017-2020
• Premium Statistic Tourist consumption loss due to COVID-19 in Italy 2020, by sector
• Premium Statistic Expenditure of domestic and international summer travelers in Norway 2019
• Premium Statistic Total expenditure of European tourists in the Netherlands 2018, by country
• Premium Statistic Total expenditure of intercontinental tourists in the Netherlands 2018, by country
• Premium Statistic Top 10 countries with the highest holiday expenditure in the Netherlands 2018

About the region

• Premium Statistic Tourism spending in Japan 2022, by travel type
• Premium Statistic Share of people with Golden Week travel intentions in Japan 2018-2023
• Premium Statistic Reasons for not traveling during Golden Week in Japan 2023
• Premium Statistic Domestic travel expenditure in Japan 2021, by prefecture
• Premium Statistic Number of domestic travelers in Japan 2021, by prefecture
• Premium Statistic Number of guest nights by foreigners at accommodations in Japan 2022, by region
• Premium Statistic Foreign overnight guest numbers Niseko Japan 2011-2021
• Premium Statistic Number of domestic travels in Japan 2013-2022
• Premium Statistic Number of domestic trips in Japan 2022, by age of traveler
• Premium Statistic Number of domestic overnight trips in Japan 2022, by age of traveler

Selected statistics

• Premium Statistic Annual revenue of China Tourism Group Duty Free 2013-2023
• Premium Statistic Countries with the highest number of inbound tourist arrivals worldwide 2019-2022
• Premium Statistic Countries with the highest outbound tourism expenditure worldwide 2019-2022
• Premium Statistic Leading countries in the MEA in the Travel & Tourism Competitiveness Index 2018
• Premium Statistic International tourist arrivals in Europe 2006-2023
• Basic Statistic Foreign exchange earnings from tourism in India 2000-2022
• Basic Statistic Number of international tourist arrivals in India 2010-2021
• Basic Statistic International tourism receipts of India 2011-2022
• Basic Statistic Revenue share from tourism in India 2013-2022, by segment
• Premium Statistic Change in number of visitors from Mexico to the U.S. 2018-2024

Other regions

• Premium Statistic Overnight stays of domestic and international visitors in Norway 2019
• Basic Statistic Contribution of travel and tourism to GDP in Canada 2016-2017, by visitor origin
• Premium Statistic Holidays abroad spent in private homes by Dutch tourists 2007-2017
• Basic Statistic Number of outbound trips made from Slovakia 2012-2018
• Basic Statistic Number of outbound trips made from Belgium 2012-2019
• Basic Statistic Number of outbound trips made from Denmark 2012-2019
• Basic Statistic Travel plans of Russian tourists in summer 2021, by destination
• Basic Statistic Number of outbound trips made from Luxembourg 1999-2019
• Basic Statistic Outbound trips from the European Union 2021, by traveler residence
• Premium Statistic Average length of stay by foreign tourists Philippines November 2022-2023

Related statistics

• Premium Statistic Number of domestic same-day trip travelers in Japan 2022, by age
• Premium Statistic Number of domestic one-day trips in Japan 2022, by purpose
• Premium Statistic Number of domestic overnight trips in Japan 2022, by purpose
• Premium Statistic Number of people planning domestic travels during Golden Week in Japan 2009-2019
• Premium Statistic Average domestic travel spending intentions during Golden Week in Japan 2009-2019
• Premium Statistic Average international travel spending intentions during Golden Week Japan 2009-2019
• Premium Statistic Total travel spending intentions during Golden Week Japan 2009-2019
• Premium Statistic Share of people with Golden Week travel plans in Japan 2019, by travel type
• Premium Statistic Major goals of people traveling during Golden Week in Japan 2019
• Premium Statistic Distribution of travel groups during Golden Week in Japan 2019, by type

Further related statistics

• Basic Statistic Contribution of China's travel and tourism industry to GDP 2014-2023
• Premium Statistic Economic contribution of national park visitor spending in the U.S. 2012-2022
• Premium Statistic National park visitor spending in the U.S. 2012-2022, by trip type
• Premium Statistic Middle Eastern countries with the largest international tourism receipts 2018
• Premium Statistic Music tourist spending at concerts and festivals in the United Kingdom (UK) 2012-2016
• Basic Statistic Importance of BRICS countries to UK tourism businesses 2011
• Premium Statistic Number of Royal Caribbean Cruises passenger cruise days worldwide 2007-2023
• Premium Statistic Number of Royal Caribbean Cruises available passenger cruise days worldwide 2007-2023
• Premium Statistic Operating income of Royal Caribbean Cruises worldwide 2007-2023
• Premium Statistic Total assets of Royal Caribbean Cruises worldwide 2007-2023

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• Contribution of China's travel and tourism industry to GDP 2014-2023
• Economic contribution of national park visitor spending in the U.S. 2012-2022
• National park visitor spending in the U.S. 2012-2022, by trip type
• Middle Eastern countries with the largest international tourism receipts 2018
• Music tourist spending at concerts and festivals in the United Kingdom (UK) 2012-2016
• Importance of BRICS countries to UK tourism businesses 2011
• Number of Royal Caribbean Cruises passenger cruise days worldwide 2007-2023
• Number of Royal Caribbean Cruises available passenger cruise days worldwide 2007-2023
• Operating income of Royal Caribbean Cruises worldwide 2007-2023
• Total assets of Royal Caribbean Cruises worldwide 2007-2023