Malaysia Tourism Revenues

Tourism revenues in malaysia increased to 28228.30 myr million in 2022 from 238.70 myr million in 2021. tourism revenues in malaysia averaged 44561.23 myr million from 1998 until 2022, reaching an all time high of 86143.50 myr million in 2019 and a record low of 238.70 myr million in 2021. source: tourism malaysia.

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Smart Tourism: Future of Tourism in Malaysia

malaysia tourism gdp 2019

Tourism is the third-largest contributor to Malaysia’s GDP, after the manufacturing and commodities sectors. In 2019, the sector contributed about 15.9 per cent to the total GDP. In the last few years before the outbreak of COVID-19, the tourism industry in Southeast Asia had experienced a significant growth phase, and Malaysia launched the “Visit Truly Asia Malaysia 2020” campaign with a target of 30 million visitors and RM100 billion in tourist revenue for 2020. However, the COVID-19 outbreak severely impacted the Malaysian tourism industry, which led to the cancellation of the campaign.

The Government then launched the National Tourism Policy (NTP) 2020-2030 on 23 December 2020 to ensure the continuity of the country’s tourism industry and make Malaysia a preferred tourist destination globally. Key approaches in achieving the NTP’s agenda include effective recovery of the tourism industry based on new norms, strengthening competitiveness, sustainable and inclusive tourism development, as well as disaster risk management.

Among the Transformation Strategies outlined in the NTP is to embrace ‘Smart Tourism’. Advances in digital technology have influenced the way people travel, causing tourism-related businesses to change the way they operate.

The Malaysia Smart Tourism 4.0 initiative launched by Tourism Malaysia on 5 April 2018 aims to take the industry to the next level by taking advantage of opportunities in the digital age. These efforts will pave the way for new innovative sub-sectors and create employment opportunities in line with the NTP and the United Nations Sustainable Development Goals (SDG). In a study conducted by Monitor Deloitte, ‘Smart Tourism’ has the potential to increase Malaysia’s tourism-based revenues from the current USD25 billion to USD110 billion by 2030, an increase of more than 4-fold.

According to Dr Hayley Stainton, the founder and CEO of Tourism Teacher, “Smart Tourism is defined according to the technological capabilities of a particular destination, attraction or the tourist themselves.”

The definition is supported by The European Capital of Smart Tourism which defines a smart destination as:

‘A destination facilitating access to tourism and hospitality products, services, spaces and experiences through ICT-based tools. It is a healthy social and cultural environment, which can be found through a focus on the city´s social and human capital. It also implements innovative, intelligent solutions and fosters the development of entrepreneurial businesses and their interconnectedness.’

The ultimate aim of smart tourism is to improve resource management efficiency, enhance tourism experiences, maximise competitiveness, and enhance sustainability through technological innovation and practices.

The five most common methods of implementing smart tourism

malaysia tourism gdp 2019

While the tourism sector has taken a hard blow due to the pandemic, the focus on digitalisation and developing smart products and infrastructure are among initiatives to build a more resilient and sustainable future in Malaysia. Taking a positive spin, a crisis is often an opportunity to rethink and reinvent old processes, particularly to adopt more sustainable tourism practices. According to UNWTO (UN World Tourism Organisation), sustainable tourism ‘has the potential to advance urban infrastructure and universal accessibility, promote the regeneration of damaged areas and preserve cultural and natural heritage, assets that depend on tourism’.

In recent years, there has been a demand for high-class hotel development in response to the increase in global wealth and higher living standards among developed and developing countries. The upcoming mega projects and large mixed-use development in TRX, Bandar Malaysia and KL Metropolis are expected to attract upperupscale and luxury hotels. It is estimated that the proposed investment for the establishment of 4 and 5 star hotels in Malaysia amounted to RM7 billion in 2021.

In efforts to develop Malaysia’s tourism landscape into a sustainable, competitive and resilient sector, incentives are provided to encourage existing operators of 4 and 5-star hotels and smart tourism. MIDA welcomes quality investments that involve high-value and innovative tourism products and services, and contributes to a comprehensive ecosystem such as special tourism investment zones without compromising on environmental policies and legal requirements. MIDA also encourages companies to invest in modern and higher standard infrastructure and facilities to build up the resilience and long term competitiveness of the tourism sector.

Explore other related content to further explore MIDA’s insights.

malaysia tourism gdp 2019

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TOURISM CONTRIBUTES RM84.1 BILLION TO MALAYSIA ECONOMY WITH 25.8 MILLION TOURISTS IN 2018

PUTRAJAYA, 27 FEB 2019: Malaysia’s economy was boosted with a total of RM84.1 billion in tourist receipts from the expenditure of 25, 832,354 international tourists who visited Malaysia throughout 2018.

Despite the slight decline in arrivals by -0.4% compared to 2017, tourist receipts contribution increased by +2.4%. Tourism performance also saw growth in terms of per capita expenditure, rising by +2.9% to RM3,257 , while the Average Length of Stay (ALOS) climbed by +0.8 points to 6.5 nights .

Top ten international tourist arrivals for 2018 were from Singapore (10,615,986), Indonesia (3,277,689), China (2,944,133), Thailand (1,914,692), Brunei (1,382,031), South Korea (616,783), India (600,311), The Philippines (396,062), Japan (394,540) and Taiwan (383,922).

ASEAN arrivals continued to dominate the share of tourist arrivals to Malaysia with a 70.1% contribution. The medium-hall market and long-haul market occupied a 20.3% share and a 13.3% share respectively.

Tourist arrival growth was seen in Central Asia (+81.9%), Africa (+49.1%), Americas (+26.3%), West Asia (+25.3%), East Asia (+24.3%), South Asia (+13.4%) and Europe (+7.8%), while declines were recorded for Oceania (-0.8%) and ASEAN (-7.0%) markets.

Overall, the performance of the medium-haul market and long-haul market showed healthy recovery with +19.3% growth compared to 2017, thus positively impacting upon length of stay and receipts.

In terms of overall tourist expenditure, the ASEAN region remained the biggest contributor, contributing a total of RM48.5 billion . Meanwhile, West Asia tourists recorded the highest per capita expenditure with RM9,947 , an increase of +6.1% compared with RM9,378.50 in 2017.

The top three distribution of tourist receipts went to shopping (33.4%), accommodation (25.7%) and food and beverages (13.4%). Once again, shopping receipts exceeded that of accommodation, growing from a 32.7% share in 2017 to 33.4% share in 2018.

Markets showing increase in average lengths of stay included West Asia (9.7 nights), Europe (8.6 nights), South Asia (6.2 nights) and East Asia (6.1 nights).

For more media releases, media info and media features on Malaysia’s tourism industry, kindly visit the Media Centre of Tourism Malaysia’s website at http://www.tourism.gov.my/

MALAYSIA TOURISM PROMOTION BOARD OR TOURISM MALAYSIA is an agency under the Ministry of Tourism & Culture, Malaysia. It focuses on the specific task of promoting Malaysia as a preferred tourism destination. Since its inception, it has emerged as a major player in the international tourism scene. In 2018, Malaysia registered 25.8 million tourist arrivals and RM84.1 billion tourist receipts, placing it among the major tourism destinations of the world.

Statistics contact:

Mr. Mohammad Nor Ismail Deputy Director, Strategic Planning Division [email protected] Tel: +603 8891 8166 Ms. Nuwal Fadhilah Ku Azmi Senior Assistant Director, Strategic Planning Division [email protected] Tel: +603 8891 8159

Press contact:

Muadz Samat Assistant Director, Corporate Communication Division [email protected] Tel: +603 8891 8755

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Chinese tourism to Australia still in the doldrums after pandemic travel bans

Tourism industry disappointed but hopeful Chinese holidaymakers could return by year’s end – but economists predict a longer wait

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In the two weeks either side of lunar new year, Mandy Ho, who manages a hot air balloon company in Melbourne, has many balls in the air.

Most mornings before dawn, when weather permits, her colleagues fly Chinese tourists from the vineyards of the Yarra Valley over Melbourne’s eastern suburbs to parkland on the city’s fringe. Interpreters make sure nothing is lost in translation.

Ho has spent weeks preparing tourists and arranging buses to collect them from hotels. She’s already met some of them while running the company’s Mandarin smartphone app, website and Chinese social media channels.

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But this year, she’s noticed a shift. Ho says Chinese tourist numbers are still down by about half when compared with pre-pandemic levels. It’s a financial hit for the company, Global Ballooning, as the Chinese market brings in about 50% of its clients.

“I was expecting a full recovery this year as it’s the first year they can travel overseas for Chinese new year,” Ho says. “But it’s been a much slower recovery than what we expected.”

A hot air balloon prepares to take off in Melbourne. The Chinese market accounts for about 50% of the clients of one Melbourne company.

Ho isn’t the only tourism operator disappointed by the sluggish return of Chinese tourists. Tourism Australia figures show 102,000 Chinese holidaymakers visited Australia in September 2023. Four years earlier, the number was 688,000 in the same month.

“I think there’s a few reasons for this,” Ho says.

“The economy in China isn’t great and a lot of people are choosing to go to Singapore, Thailand and Malaysia because they’re visa-free. This is the first year they’ve been able to travel since the pandemic and they’re preferring short-haul flights.”

Ho’s analysis is supported by statistics from booking platform Trip.com, which has reported a 30% increase in Chinese tourism to south-east Asia in recent weeks, compared with 2019 levels. Trips to Hong Jong, Japan and South Korea have also increased.

As Chinese tourists take their money elsewhere, Ho and other tourism providers have had to get creative.

“We tried not to put all our eggs in the one basket,” Ho says. “We diversified our market and this year we’re seeing a lot people coming back from the United States, from Taiwan and Hong Kong, too.”

‘We’re not hitting alarm bells just yet’

Peter Shelley from the Australian Tourism Export Council, a peak body for tourism operators, says many of his members are also disappointed but are not panicking.

“If we are honest, I think we were all hoping it would be a little bit more buoyant. It was never going to be 100%, we hoped it would be about 75%,” Shelley says.

“Are we worried about it? I don’t think anyone is hitting the alarm bells just yet. It’s still early days, and maybe by the end of the year we’ll be back to 2019 levels.”

Shelley says many Chinese consumers now realise Australia is an expensive country to visit and fly to. This month, there’s about 170 scheduled flights between China and Australia. That’s 86% of all flights during the same month in 2019.

Tourism Australia, a government agency that promotes holiday making, knows what’s at stake. In 2019, Chinese visitors spent $12.4m in Australia. The agency hopes tourism will return to pre-pandemic levels by the end of the year, despite Oxford Economics suggesting that may not happen until 2025-26.

“[While] travel with China reopened a year later than other markets, we are confident about its recovery as the market continues to steadily rebuild,” a Tourism Australia spokesperson says.

Airline passengers make their way through Melbourne Airport in Melbourne

But some experts are concerned by anecdotal evidence this past fortnight. Dr Paul Stolk, a senior lecturer in tourism at Newcastle University, says this lunar new year was a litmus test on the health of the Chinese market.

“This is the period of time where we should see a lot of activity,” Stolk says. “This period we are in right now could be really telling in terms of whether we will see any bounce back and where it will occur, including capital cities and regional hotspots.”

‘We’ve been back to normal’

The Great Ocean Road – a long winding roadway that hugs the south-eastern Victorian coastline over steep cliffs – is usually filled with busloads of Chinese tourists. For years, signs by the side of the road have reminded Chinese tourists to drive in the left lane.

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Before the pandemic, some restaurants in coastal towns along this road printed menus in Mandarin. After years of lockdowns, many business owners hoped the Chinese tourists would rush back to the coastline and help them rebound.

A coastal section of the Great Ocean Road, just outside Lorne. Chinese tourist numbers along the stretch have failed to recover post-pandemic.

Liz Price, the general manager of Great Ocean Road Regional Tourism, acknowledges the Chinese tourism market has been slow to recover in the region. But she says recent weeks give some cause for optimism.

“We have had some reports that the numbers have increased over the summer and there has been some growth in coaches day-tripping out of Melbourne,” Price says.

This may be due to the Australian government reissuing group visas for Chinese travellers in September. Dr Maneka Jayasinghe, a tourism expert at Charles Darwin University, says this should lead to an increase in tourists in coming months.

Sally Cannon, who runs the Apollo Bay Bakery about two-and-a-half hours drive west of Melbourne, which claims to be the home of the scallop pie on the Great Ocean Road, is also optimistic.

Unlike Ho, Cannon has noticed an increase in Chinese tourists over the last two weeks. So, too, have other business owners closer to Melbourne, in Lorne. Cannon says she’s hopeful the numbers will continue to rise.

“Pre-Covid, Chinese tourists were a big part of our business,” Cannon says. “Over the past few years, we’ve managed to continue without them, but it’s nice to see them return.

“This has been the first year since Covid where it’s felt we’ve been back to normal. I just have this feeling it will continue.”

‘It was like a green light’

Like many sections of the Australian economy, political tensions between Beijing and Canberra have had some impact on tourism. But analysts differ on the how significant the influence has been.

Tom Parker, the chief executive of the Australia China Business Council, says tensions may have played a role in tourism numbers until prime minister Anthony Albanese’s trip to Beijing in November – the first by an Australian leader in seven years.

“Symbolism is important in China,” Parker says.

“This trip certainly symbolised a lot within China, including that it was OK to engage with Australia again. It was like a green light. These things are never said directly, but the visit, at that leadership level, told a story.”

Shelley says the impact of geopolitical tensions would have been clearer if the borders had been open during the pandemic era.

“If we were talking about this a few years ago, I think the impact would have been quite high,” Shelley says. “I must say, the current government has smoothed the waters but there could still be an undertone of tension.”

Ho believes the enduring appeal of the Australian landscape will always attract tourists from China, no matter the political climate. She just hopes they won’t wait too long to return.

“I definitely think they will come back,” Ho says. “There’s just so much to offer. By the end of this year, I’m sure the numbers will have increased.”

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  • Tourism industry direct contribution as share of GDP Malaysia 2013-2022

Direct contribution of the tourism industry as a share of the gross domestic product (GDP) in Malaysia from 2013 to 2022

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September 2023

2013 to 2022

TDGDP is a measure of the gross value contribution of tourism activity to overall economic activity.

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  • Domestic tourism expenditure in Malaysia 2013-2022
  • Tourism receipts value Malaysia 2013-2022
  • Tourist arrival growth in Malaysia 2013-2022
  • Value of international tourism spending APAC 2022, by country

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Statistics on " Tourism in Malaysia "

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  • Number of domestic visitors in Malaysia 2013-2022
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Inbound tourism

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Domestic tourism

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Hotel industry

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Economic impact

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Consumer behavior

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    PUTRAJAYA, 27 FEB 2019: Malaysia's economy was boosted with a total of RM84.1 billion in tourist receipts from the expenditure of 25, 832,354 international tourists who visited Malaysia throughout 2018. Despite the slight decline in arrivals by -0.4% compared to 2017, tourist receipts contribution increased by +2.4%. Tourism performance also saw growth in terms of per capita expenditure ...

  19. Malaysia

    In 2019, contribution of travel and tourism to GDP growth for Malaysia was 4.5 %. Though Malaysia contribution of travel and tourism to GDP growth fluctuated substantially in recent years, it tended to decrease through 2000 - 2019 period ending at 4.5 % in 2019. The description is composed by our digital data assistant.

  20. PDF Malaysia Tourism Key Performance Indicators 2022

    State Parks in Malaysia 2019, 2021 & 2022 33 Domestic Visitors 2019, 2021 & 2022 33 Expenditure Components by Domestic Visitors 2019, 2021 & 2022 34 Purpose of Visit - Domestic Visitors ... The Malaysia Tourism Key Performance Indicators 2022 serves as a comprehensive guide to understanding

  21. Malaysia Contribution of travel and tourism to GDP, 1995-2019

    In 2019, contribution of travel and tourism to GDP for Malaysia was 48.9 billion US dollars. Contribution of travel and tourism to GDP of Malaysia increased from 12.8 billion US dollars in 2000 to 48.9 billion US dollars in 2019 growing at an average annual rate of 8.02%. The description is composed by our digital data assistant.

  22. Chinese tourism to Australia still in the doldrums after pandemic

    Ho's analysis is supported by statistics from booking platform Trip.com, which has reported a 30% increase in Chinese tourism to south-east Asia in recent weeks, compared with 2019 levels.

  23. Malaysia Contribution of travel and tourism to GDP (% of GDP ...

    Though Malaysia contribution of travel and tourism to GDP (% of GDP) fluctuated substantially in recent years, it tended to decrease through 2000 - 2019 period ending at 13.3 % in 2019. The share of Travel & Tourism spending or employment in the equivalent economy-wide concept in the published national income accounts or labour market statistics.

  24. Malaysia: tourism industry share of GDP 2022

    Published by Statista Research Department , Oct 19, 2023. In 2022, the tourism industry's direct contribution to the Malaysian gross domestic product (GDP) was 2.7 percent. Tourism is one of the ...