victorian tourism conference

We invite you to join us at the Victorian Tourism Conference 2021 on 21-22 April 2021.

Presented by Visit Victoria in partnership with VTIC, the event brings together our tourism, events and hospitality industries at the Melbourne Convention and Exhibition Centre (MCEC) at a time when it’s needed most.

Over two days, we’ll connect and collaborate on big picture ideas and practical advice on reigniting Victoria’s visitor economy and your business in 2021.

Under the theme of Shaping the future of Victorian tourism, we’ll hear from industry leaders, exchange stories of innovation, and reconnect at an evening function hosted by VTIC in partnership with Showtime Events Group.

We look forward to seeing you there.

victorian tourism conference

Brendan McClements CEO, Visit Victoria

victorian tourism conference

Visit Victoria will deliver the event in line with MCEC's VenueSafe plan.

victorian tourism conference

WELCOME AND INDIGENOUS ACKNOWLEDGEMENT We will be gathering on the land of the Kulin Nation and would like to acknowledge the Bunurong Boon Wurrung and Wurundjeri Woi Wurrung people. We extend this acknowledgement to the Traditional Custodians of the lands and waters to which you may travel through and from to gather with us.  We pay our respects to Elders past, present and emerging and their continuous connection to country and culture.                                                          

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Brittney Levinson

Watch: highlights from the 900-person victorian tourism conference.

victorian tourism conference

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With more than 900 delegates in attendance, a jam-packed two-day speaker program and a highly anticipated networking event, the Victorian Tourism Conference was a milestone moment for 2021.

Held at Melbourne Convention and Exhibition Centre (MCEC) on 21 and 22 April, the conference was said to be the biggest conference to take place in Australia (and possibly the world) since COVID-19 began.

In an interview with Spice News , King said the conference was a huge achievement for the state and the industry.

“Victoria’s copped a bit of a battering, so this is a really positive sign and it will allow us to rebuild confidence,” he said.

“I really think there is a strong pent-up demand to get back into some sort of business rhythm.”

Watch the full highlight reel from the event here:

victorian tourism conference

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Destination Victoria Conference

Visit Victoria presents a 2 day conference  

Dates: 16th and 17th May 2023 

Cost : VTIC Members $250   Non-Member $290, Student$165

Contact: viaVisit Victoria

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Premier

Plan Supports Growth Of Victorian Tourism And Jobs

The Andrews Labor Government has released a roadmap that will help revitalise and grow Victorian tourism after the impacts of bushfires and the global pandemic.

Minister for Tourism, Sport and Major Events Martin Pakula today launched the four-year Visitor Economy Recovery and Reform Plan at the Victorian Tourism Conference.

The Plan details support for a quick recovery for the domestic market and a framework to build a resilient sector that enables long-term growth. It is underpinned by an investment of $633 million and serves as a whole-of-state strategy, with a goal of achieving $35 billion in annual visitor expenditure supporting 300,000 jobs by June 2024.

Informed by the findings of the Regional Tourism Review , the Plan will strengthen the state’s nation-leading tourism offering through the development of new experiences, products and infrastructure.

The plan outlines strategies to attract more international, interstate and intrastate visitors by making the most of marketing expenditure, transforming Regional Tourism Boards and ensuring statewide collaboration.

Victoria’s tourism industry suffered an estimated net loss of $19.5 billion in 2020 due to the effects of the pandemic and the early-year bushfires, representing a decline of 60 per cent from the previous 12 months.

The $633 million investment in the sector and its workers includes $465 million in initiatives announced in the Victorian Tourism Recovery Package – a centrepiece of the Victorian Budget 2020/21 – and a $152 million boost to the Major Events Fund to secure more crowd-pulling attractions.

Investments include $149 million in flagship projects in locations including Wilsons Promontory, the Grampians, the Great Ocean Road and the High Country announced last November and $46 million for 30 shovel-ready infrastructure projects confirmed in March.

They are complemented by Visit Victoria’s Stay close, go further campaign to promote intrastate travel, and Visit Melbourne campaign currently enticing visitors from interstate to explore Victoria.

The Visitor Economy Recovery and Reform Plan is available at djpr.vic.gov.au/visitor-economy-recovery-and-reform-plan External Link .

Quotes attributable to Minister for Tourism, Sport and Major Events Martin Pakula

“Victorian tourism supports thousands of workers – that’s why we have developed a strategy to ensure the sector can continue to rebound strongly from the serious buffeting it took last year . ”

“New and improved attractions will bring more visitors, and clear planning and strong promotion will ensure a swift recovery of the domestic market and build resilience for the future.”

Quotes attributable to Minister for Regional Development Mary-Anne Thomas

“As Special Adviser to the Regional Tourism Review, I travelled to all corners of the state – the insights gained from the review have been crucial in setting the roadmap for the sector’s recovery and development.”

“This is about supporting jobs and creating new opportunities for businesses, workers and regional communities. ”

Reviewed 21 April 2021

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victorian tourism conference

Hotel room rates are up, meetings and conferences are bouncing back and could surpass pre-pandemic levels, and at least five new hotels are in the works in the region.

It’s spurring optimism for Greater Victoria’s tourism industry as it rebounds from the pandemic, but some in the sector caution that a tight labour market, increased costs, B.C. Ferries disruptions and events such as wildfires could reduce the number of visitors.

Paul Nursey, chief executive of Destination Greater Victoria — which unveiled its 2024 business plan at the Victoria Conference Centre on Wednesday — said tourism is operating in a “complex landscape,” where everything from interest rates to inflation and global events can have an influence.

Nursey urged members to stay the course on initiatives supporting the sector, pointing to bright spots such as October’s announcement that the Belleville Terminal, where the Coho and Clipper ferries to the U.S. dock, will be redeveloped.

“If we keep making good moves now, it will help us all for the future.”

For example, he said, Destination Greater Victoria worked for a couple of years to attract Samantha Brown, host of the show Places to Love . Her segment on Victoria will air on PBS through this year.

Other bright spots include Greater Victoria winning several accolades from high-profile tourism publications. Last fall, Victoria was named the best small metropolis in Conde Nast Traveler ’s annual readers’ choice awards, while Vancouver Island was deemed the fourth-best island in North America. A total of 520,000 readers voted.

Meanwhile, the plan notes that the average daily hotel room rate was up 27 per cent last year from pre-pandemic 2019.

Meetings and conferences have been key drivers in the recovery of Greater Victoria’s visitor economy, the business plan says.

Destination Greater Victoria is keen to attract more airlines to the region, with partnerships that involve shared marketing.

This year, the organization will continue focusing on ­travellers such as “nested ­independents” — defined as those 55 and older with ­flexible schedules and discretionary income who participate in a range of activities, including ­cultural experiences, and are interested in longer stays.

Another target group dubbed “coastal culturalists” are defined as millennials and couples who put a high value on local experiences and food. They often travel during off-peak times to get the most value for their money.

The “young with the restless” are parents travelling with children. They plan itineraries and experiences that put their children first, and their disposable income ranges from moderate to high.

It’s important to offer key visitor groups experiences that connect with them emotionally, said Jody Westbury, Destination Greater Victoria’s vice-president of marketing and communication.

Westbury said the organization will continue focusing on key markets in Vancouver and the Lower Mainland, Calgary, Greater Toronto, Seattle and the San Francisco area.

It’s investigating whether it wants to put resources into attracting visitors from ­Edmonton and Portland, Oregon.

Planned marketing efforts include increasing Destination Greater Victoria’s social-media following, using local influencers and upgrades to its website.

Sports tourism has become an important component of the local visitor sector. A report is underway on the impact of Scotiabank Hockey Day in Canada: Victoria Hockey Day, which ran from Jan. 11 to 20 and brought thousands of people to the city.

This year will see Destination Greater Victoria look at marketing partnerships with a variety of transportation providers to share investment costs, such as with the FRS Clipper and the Black Ball Ferry Line’s MV Coho.

The plan notes that transportation is critical to Greater Victoria because of its island location.

“Unlike other destinations that are not located on an island, a disruption to any mode of transportation can have an immediate and widespread ripple effect within the visitor economy.”

Destination Greater Victoria’s plan also emphasizes sustainable tourism, which it says is “not only good business practice but also directly aligned with community values.”

It plans to maintain and extend its international biosphere certification, showing its commitments to 17 sustainable development goals.

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Melbourne to host the Accessible and Inclusive Tourism Conference Asia Pacific in 2024

Sunday 03, dec 2023.

The Victoria Tourism Industry Council has been successful in its bid to host the 2024 Accessible & Inclusive Tourism Conference Asia Pacific (AITCAP) in Melbourne next year, shining a light on this critical segment for the Australian tourism industry.

The conference will be held at the Melbourne Convention and Exhibition Centre on 27 August 2024, welcoming 350 delegates to the event.

VTIC CEO Felicia Mariani said they were thrilled to learn their bid to host this national conference here in Melbourne was accepted by the organisers of the event, GetAboutAble. With one in five people in Australia living with a disability, this is a critical sector that the tourism industry needed to understand and service better.

“People travelling with accessibility needs already represent over $13 billion in revenue for our national visitor economy,” she said.

“Our industry is yet to grasp the full scope of what really constitutes this market segment as it does not just represent people in wheelchairs or with sight or hearing impairments. With an ageing population, the need for tourism experiences to cater for travellers with mobility issues will only increase over the next decade.”

“This conference will profile the issue to the industry in the broadest possible way, reaching audiences who have minimal engagement in accessible tourism.”

Today (Sunday 3 December) is International Day of People with Disability, with an annual theme of how society can strive for inclusivity by removing physical, technological, and attitudinal barriers for people with a disability.

The Accessible & Inclusive Tourism Conference Coordinator from GetAboutAble, Julia Svaganovic, said Melbourne was the top choice for the 2024 Accessible & Inclusive Tourism Conference due to its commitment to becoming a premier destination for accessible and inclusive tourism.

“The Accessible & Inclusive Tourism Conference will help businesses on their accessible & inclusive journey by giving them knowledge and confidence to improve their accessibility, while also connecting them to a network to support them,” she said.

“There is a misconception that improving accessibility and inclusion is expensive and time-consuming, when in fact it is often smaller and low-cost changes that make a real difference.

“We are excited to work with the Melbourne Convention and Exhibition Centre, a preeminent accessible venue, to deliver a first-class event providing knowledge, resources and networks to the tourism industry to improve their accessibility and capitalise on this valuable market.”

Ms Mariani said she welcomed the support of many operators in preparing our Victorian bid, with Parks Victoria committing to provide pre and post touring options for delegates and providing speakers to outline global leading initiatives supporting this sector.

Parks Victoria is committed to delivering ALL ABILITIES ACCESS across as much of the 4 million hectares of public land and marine parks and reserves it manages as it can.

“Making Victorian parks more accessible and inclusive helps to ensure equitable access to the outdoors, and enables and encourages people to gain the many health and wellbeing benefits of getting into nature,” Parks Victoria Executive Director of Visitor Experience, Lisa Patroni, said.

“We’ve developed a range of different partnerships and initiatives in our parks, and we’re looking forward to welcoming delegates to experience our parks while attending the Accessible and Inclusive Tourism Conference.”

Travellers Aid has also joined VTIC to support the delivery of the conference, providing connection services, buggy transfers, wheelchair assistance, mobility equipment hire, personal care, toileting assistance, and meal assistance.

“Travellers Aid Australia is proud to be working alongside VTIC to deliver the AITCAP 2024 conference, in Melbourne. We are keen to demonstrate how well-planned supports and assistance can contribute to greater accessibility and inclusion at events,” Travellers Aid CEO, Elias Lebbos, said.

“Travellers Aid believes Melbourne is the home of events, small and large, and we look forward to highlighting one of this city’s points of difference.”

FOR MEDIA COMMENT CONTACT VTIC CEO, FELICIA MARIANI ON 0428 244 857 or GetAboutAble Conference Coordinator, Julia Svaganovic on 0421 026 577

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  1. 2018 Victorian Tourism Conference

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  2. Victorian Tourism Conference 2021

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  5. WATCH: Highlights from the 900-person Victorian Tourism Conference

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  6. Our key Takeaways from the Victorian Tourism Conference 2021

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COMMENTS

  1. Victorian Tourism Conference 2021

    Victorian Tourism Conference 2021. We invite you to join us at the Victorian Tourism Conference 2021 on 21-22 April 2021. Presented by Visit Victoria in partnership with VTIC, the event brings together our tourism, events and hospitality industries at the Melbourne Convention and Exhibition Centre (MCEC) at a time when it's needed most.

  2. Victoria Tourism Industry Council

    Presented by Visit Victoria in partnership with VTIC, the annual conference brings together Victoria's tourism, events and hospitality industries. ... Victoria Tourism Industry Council ABN: 85 152 248 541 Suite 201A, Level 2, 360 Elizabeth Street Melbourne VIC 3000 (03) 7035 5700 [email protected].

  3. Victoria Tourism Industry Council

    Over the past few months, VTIC has been working closely with Visit Victoria to consider some changes to the 2021 Victorian Tourism Conference that best responds to the past 12 months we have all experienced. Importantly, our collaboration this year will ensure the widest engagement in bringing industry together at a time when it's most needed.

  4. Home [www.vtic.com.au]

    Victoria Tourism Industry Council is Victoria's peak tourism industry body and is the leading advocate for Victoria's tourism and events industry. We represent over 1,000 businesses, providing opportunities for members to connect and keep informed on the latest research, policy development and impacts that shape the Victorian visitor ...

  5. WATCH: Highlights from the 900-person Victorian Tourism Conference

    With more than 900 delegates in attendance, a jam-packed two-day speaker program and a highly anticipated networking event, the Victorian Tourism Conference was a milestone moment for 2021. Held at Melbourne Convention and Exhibition Centre (MCEC) on 21 and 22 April, the conference was said to be the biggest conference to take place in ...

  6. Victorian Tourism Conference

    The Victorian Tourism Conference is for tourism and events operators from across Victoria and beyond. 20-21 July, 2015 in Melbourne. Victorian Tourism Conference

  7. Victoria Tourism Industry Council

    Victoria Tourism Industry Council - VTIC, Melbourne, Victoria, Australia. 4,748 likes · 26 talking about this · 47 were here. The voice of the visitor economy

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    The 2018 Victorian Tourism Conference offers a wide program of local, interstate and international speakers all focusing on business growth - as well as a series of activities that demand your ...

  9. victorian tourism conference

    We invite you to join us at the Victorian Tourism Conference 2021 on 21-22 April 2021. Presented by Visit Victoria in partnership with VTIC, the event brings together our tourism, events and hospitality industries at the Melbourne Convention and Exhibition Centre (MCEC) at a time when it's needed most.

  10. Destination Victoria

    This tourism conference for Victoria's visitor economy brings together colleagues in the Visitor Economy. Join industry leaders and subject matter experts for an update on current trends and insights, new development and opportunities within the sector, and an opportunity to connect and learn from others within the industry.

  11. Plan Supports Growth Of Victorian Tourism And Jobs

    The Andrews Labor Government has released a roadmap that will help revitalise and grow Victorian tourism after the impacts of bushfires and the global pandemic. Minister for Tourism, Sport and Major Events Martin Pakula today launched the four-year Visitor Economy Recovery and Reform Plan at the Victorian Tourism Conference.

  12. BC Tourism Industry Conference 2024

    BC Tourism Industry Conference 2024. Wednesday, March 6, 2024 12:00 PM 12:00 Thursday, March 7, 2024 6:00 PM 18:00; Victoria Conference Centre 720 Douglas Street Victoria, BC, V8W 3M7 Canada; Google Calendar ICS . Learn more at BCTourismConference.ca . Source:: https://bctourismconference.ca/

  13. 2024 Vision Summit Program

    Contact. Victoria Tourism Industry Council ABN: 85 152 248 541 Suite 201A, Level 2, 360 Elizabeth Street Melbourne VIC 3000 (03) 7035 5700 [email protected]

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  21. Upcoming Events

    Contact. Victoria Tourism Industry Council ABN: 85 152 248 541 Suite 201A, Level 2, 360 Elizabeth Street Melbourne VIC 3000 (03) 7035 5700 [email protected]

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    International Conference "Physics of Dispersed Media for Electronics and IT devices" 17-19 April 2019, Moscow, Russia August 2019 Journal of Physics Conference Series 1309(1):012001

  23. Victoria Tourism Industry Council

    Melbourne to host the Accessible and Inclusive Tourism Conference Asia Pacific in 2024 Sunday 03, Dec 2023. ... Victoria Tourism Industry Council ABN: 85 152 248 541 Suite 201A, Level 2, 360 Elizabeth Street Melbourne VIC 3000 (03) 7035 5700 [email protected]. member login

  24. Victor Mukhin

    Catalysis Conference is a networking event covering all topics in catalysis, chemistry, chemical engineering and technology during October 19-21, 2017 in Las Vegas, USA. Well noted as well attended meeting among all other annual catalysis conferences 2018, chemical engineering conferences 2018 and chemistry webinars.