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How to Promote Tourism

Last Updated: November 27, 2023 Approved

This article was co-authored by Anyah Le Gilmore-Jones . Anyah Gilmore-Jones is a Social Media Marketing Expert based in Nashville, Tennessee. An innovative experiential and social media marketer, Anyah is skilled at creating engaging brand experiences and leverages her passion for connecting people and ideas to drive organic growth for purpose-driven brands. As the founder of GROW by Gilmore, a social media strategy company, Anyah develops data-driven social media strategies focused on authentic community building. She has over 4 years of experience spearheading viral campaigns and producing content for brands like HBCU Buzz, Black & Scholared, SHEIN, and Project Art Collective. She received her BA from Howard University in Political Science and Government. wikiHow marks an article as reader-approved once it receives enough positive feedback. This article has 11 testimonials from our readers, earning it our reader-approved status. This article has been viewed 201,492 times.

Looking to attract some new visitors to your town or city? In our current digital age, getting tourists to pay attention to a specific place is more possible than ever. Developing a marketing plan and using tools social media and other promotional materials, can all help to promote tourism in your town or city.

Creating a Marketing Plan

Step 1 Consider what makes your town or city unique.

  • Focus on activities or attractions that are specific to your town. Even a small or strange attraction could attract visitors and bring attention to the town, from the world’s largest paper clip to a man made wave in a river. Ask yourself: What makes the town worth a special trip? What do you have that a tourist can’t get or do somewhere else?
  • Work with a tourism planning committee and narrow your focus on the top three things your town has to offer. The more specific, rather than generic, you can be, the more likely your town will be of interest to tourists.

Step 2 Conduct a survey of the members of the community.

  • What do you think attracts a visitor to the community?
  • What type of visitor do you see coming to our community?
  • How can we do to improve the visitor’s experience?

Step 3 Do a survey of visitors to the town.

  • Where does the visitor live?
  • What attracted the visitor to the community?
  • How did the visitor find out about the tourist attractions?
  • What type of businesses or facilities did the visitor use?
  • What kinds of accommodations or services are needed?
  • A third party endorsement from previous visitors to the town or current visitors is a good way to determine how to better serve future tourists.

Step 4 Create a marketing plan.

  • Geographic market areas, with a section for day trips, overnight trips, and extended visits.
  • Outdoor recreation activities, if any, such as camping, hiking, fishing, and picnicking.
  • Entertainment, such as historic sites, fairs or festivals, shopping, and dining.
  • Other travel purposes, such as business trips and family visits.

Step 5 Create a unique slogan.

  • Think about successful slogans, like Las Vegas’ “What happens here, stays here”, New York’s “The City That Never Sleeps” or Calgary, Alberta’s “Heart of the New West”. They work because they are unique and avoid generic terms or phrases.

Step 6 Make an action plan.

  • The overall recommendation from the tourism planning committee, including the proposed slogan and branding.
  • The budget of the marketing plan, including the costs of all promotional materials.
  • The source of the funds to put the marketing plan into action.
  • The responsible parties of putting the marketing plan into action.
  • A timeline for the completion and launch of the marketing plan.

Using Promotional Materials and Local Media

Step 1 Create promotional materials.

  • Sell these promotional materials at local gift shops located close to popular attractions.

Step 2 Organize public radio spots and television ads.

  • The map can include a brief description of key attractions and sites, as well as activities tourists can do at these locations.

Step 4 Do a promotional draw or contest.

Using Social Media and Other Online Tools

Step 1 Make a website and keep a blog.

  • A good way to get more traffic to the website is to create a blog section on the site and make sure it is updated regularly. Conduct interviews with locals and post the interviews on the blog, or do a post on the best activities to do in the town based on the season.

Step 2 Create a Facebook page and post something every day.

  • You can also create a hashtag that uses the slogan for the town and use it often at the end of every tweet or Instagram post. This will help you track if the town is trending among users and improve your posts to get more attention on these platforms.

Step 4 Start a Youtube channel.

Expert Q&A

Anyah Le Gilmore-Jones

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Thanks for reading our article! If you’d like to learn more about promoting tourism, check out our in-depth interview with Anyah Le Gilmore-Jones .

  • ↑ http://smallbizsurvival.com/2013/03/how-to-market-a-community.html
  • ↑ http://pubs.nal.usda.gov/sites/pubs.nal.usda.gov/files/tourism.htm
  • ↑ http://www.tourism-review.com/social-media-marketing-in-tourism-industry-page659

About This Article

Anyah Le Gilmore-Jones

To promote tourism in your town or city, start by making a list of the things that make your area unique, such as lots of outdoor activities or a unique attraction. Then, create a slogan that reflects what makes your town special, avoiding common, generic phrases like, “best kept secret.” Additionally, try making a Facebook page for your town and posting pictures or event information every day to make sure people notice the page. You can also open Twitter and Instagram accounts and come up with a hashtag based on your city’s slogan. For tips on how to create a tourist map of your area to give to visitors, read on! Did this summary help you? Yes No

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tourism can promote

Tourism Can Help Lead the World to Recovery

About the author, zurab pololikashvili.

Zurab Pololikashvili is Secretary-General of the United Nations World Tourism Organization.

26 September 2020 T he COVID-19 pandemic has hit global tourism harder than any other major economic sector. In an effort to contain the spread of the virus and keep their citizens safe, countries around the world introduced restrictions on international travel, bringing tourism to a standstill almost overnight. Indeed, at the peak of this lockdown, the United Nations World Tourism Organization (UNWTO) found that 100 per cent of global destinations had either closed their borders to tourists completely or introduced strict measures such as compulsory quarantine for new arrivals.

The sudden and unexpected fall in tourist arrivals also placed on hold the many social and economic benefits that tourism delivers. Globally, tourism supports one in ten jobs, and 80 per cent of the sector is made up of small businesses, including family operations. At the start of the crisis, UNWTO set out three possible scenarios for tourism in 2020, depending on when and how widely travel restrictions would be lifted. While it looks like we will avoid the worst-case scenario, we nevertheless expect global tourist arrivals to be down by as much as 70 per cent this year compared to 2019.

The knock-on effect will be significant. The United Nations Conference on Trade and Development (UNCTAD) estimates that tourism’s woes will cause global GDP to decline by as much as 1.5 per cent to 2.8 per cent . Furthermore, the fall in tourist numbers will likely translate into as many as 120 million lost jobs. And, as always, the most vulnerable will suffer the most, including women and youth, for whom tourism is a leading source of opportunity, as well as those working in the informal economy.

Developing countries at greatest risk

No country has been left unscathed by the pandemic, including with regard to tourism. The effects, however, will be most profoundly felt in those destinations that are most reliant on tourism for livelihoods and economic well-being. For the majority of the world’s Small Island Developing States (SIDS), as well as the least developed countries, most notably within Africa, tourism is a lifeline. On average, tourism accounts for 30 per cent of export revenues for SIDS , and in some cases this is much higher. Indeed, in Palau—the newest UNWTO member State, having officially joined in 2019— tourism generates 90 per cent of all exports .

The 112th session of the UNWTO Executive Council, held in Tbilisi, Georgia, 16 September 2020. CC BY-NC-ND 2.0

As the United Nations Secretary-General’s Policy Brief on “ COVID-19 and Transforming Tourism ” makes clear, the true cost of the pandemic’s impact on tourism cannot be measured in GDP or employment figures alone. Due to its unique cross-cutting nature, touching upon nearly every part of modern society, tourism is an essential contributor to the wider mission of the United Nations, including achievement of the Sustainable Development Goals. Again, as a leading employer of women, tourism leads the way in the journey towards gender equality. At the same time, tourism is a leading contributor to the promotion and protection of cultural and natural heritage, which is in jeopardy, including the ecosystems and wildlife that draw visitors to developing countries.

Building cooperation and a united response

Before the World Health Organization (WHO) officially declared COVID-19 to be a pandemic, UNWTO recognized both the unique vulnerability of tourism and also the sector’s unique potential to drive wider societal recovery once the health crisis had been tackled. The visit of a UNWTO delegation to WHO headquarters in Geneva laid the foundations for the international, multi-organizational cooperation that has defined tourism’s response to an unprecedented challenge.

This, in turn, came on the back of heightened advocacy for tourism at the very highest political level, most notably at the European Commission at the start of the year, to make sure the sector is at the centre of the planned European New Green Deal, as well as at the most recent meetings of the G20 nations. This has allowed UNWTO to become an increasingly prominent voice within the United Nations. When the crisis hit, we were able to make sure that tourism was part of the conversation at both the governmental and United Nations levels.

The Global Tourism Crisis Committee, convened virtually in March and then meeting five times as the crisis evolved, brought together leading voices from member States and from the private sector. Only UNWTO was in a position to unite such a diverse sector. This Crisis Committee channelled these diverse voices and concerns into a clear plan of action, the UNWTO Recommendations for Recovery . These Recommendations have been embraced across the public and private sectors and now inform recovery plans in every global region.

UNWTO Secretary-General Zurab Pololikashvili on an official visit to Saudi Arabia, 29 August 2020. CC BY-NC-ND 2.0

Sustainability takes centre stage

Central to the Recommendations is the principle that sustainability and inclusivity are at the heart of both the recovery process and the tourism sector that emerges out of this crisis. The pause in global tourism presents the global community with a chance to reassess its priorities. It also allows us to put the principles that are central to the work of UNWTO—namely that tourism works for people and planet, and should be open to all and benefit all—front and centre of everything we do.

The number one priority, however, is to build trust and confidence. Only by making people feel safe and encouraging them to travel again will the benefits that tourism offers start to return. UNWTO, as the specialized United Nations agency for tourism, must lead by example. To this end, as soon as it was safely possible, in-person visits to member States resumed: to the Canary Islands and Ibiza in Spain, to Italy, and to Saudi Arabia. The decision was also made to hold a hybrid Executive Council meeting, the first in-person meeting of the tourism sector and the United Nations to be held since the start of the pandemic. This brought together 170 delegates from 24 countries, sending a clear message that safe international travel is now possible in many parts of the world, thus providing a vital confidence boost for the sector.

As tourism restarts in many parts of the world, with growing numbers of countries easing travel restrictions, the sector’s position within the work of the United Nations has never been more relevant. UNWTO leads the restart guided by the principles of the Tbilisi Declaration , signed by our member States in Georgia at the close of the UNWTO Executive Council (15–17 September 2020). The Declaration recognizes the importance of tourism to livelihoods, to economic prosperity and opportunity, and to preserving our shared and unique culture. Signatories also committed to building back better, prioritizing sustainability and equality, and ensuring that, as tourism builds a brighter future, nobody is left behind.

The UN Chronicle  is not an official record. It is privileged to host senior United Nations officials as well as distinguished contributors from outside the United Nations system whose views are not necessarily those of the United Nations. Similarly, the boundaries and names shown, and the designations used, in maps or articles do not necessarily imply endorsement or acceptance by the United Nations.

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The convergence between tourism and culture, and the increasing interest of visitors in cultural experiences, bring unique opportunities but also complex challenges for the tourism sector.

“Tourism policies and activities should be conducted with respect for the artistic, archaeological and cultural heritage, which they should protect and pass on to future generations; particular care should be devoted to preserving monuments, worship sites, archaeological and historic sites as well as upgrading museums which must be widely open and accessible to tourism visits”

UN Tourism Framework Convention on Tourism Ethics

Article 7, paragraph 2

This webpage provides UN Tourism resources aimed at strengthening the dialogue between tourism and culture and an informed decision-making in the sphere of cultural tourism. It also promotes the exchange of good practices showcasing inclusive management systems and innovative cultural tourism experiences .  

About Cultural Tourism

According to the definition adopted by the UN Tourism General Assembly, at its 22nd session (2017), Cultural Tourism implies “A type of tourism activity in which the visitor’s essential motivation is to learn, discover, experience and consume the tangible and intangible cultural attractions/products in a tourism destination. These attractions/products relate to a set of distinctive material, intellectual, spiritual and emotional features of a society that encompasses arts and architecture, historical and cultural heritage, culinary heritage, literature, music, creative industries and the living cultures with their lifestyles, value systems, beliefs and traditions”. UN Tourism provides support to its members in strengthening cultural tourism policy frameworks, strategies and product development . It also provides guidelines for the tourism sector in adopting policies and governance models that benefit all stakeholders, while promoting and preserving cultural elements.

Recommendations for Cultural Tourism Key Players on Accessibility 

UN Tourism , Fundación ONCE and UNE issued in September 2023, a set of guidelines targeting key players of the cultural tourism ecosystem, who wish to make their offerings more accessible.

The key partners in the drafting and expert review process were the ICOMOS International Cultural Tourism Committee and the European Network for Accessible Tourism (ENAT) . The ICOMOS experts’ input was key in covering crucial action areas where accessibility needs to be put in the spotlight, in order to make cultural experiences more inclusive for all people.

This guidance tool is also framed within the promotion of the ISO Standard ISO 21902 , in whose development UN Tourism had one of the leading roles.

Download here the English and Spanish version of the Recommendations.

Compendium of Good Practices in Indigenous Tourism

Compendium of Good Practices in Indigenous Tourismo

The report is primarily meant to showcase good practices championed by indigenous leaders and associations from the Region. However, it also includes a conceptual introduction to different aspects of planning, management and promotion of a responsible and sustainable indigenous tourism development.

The compendium also sets forward a series of recommendations targeting public administrations, as well as a list of tips promoting a responsible conduct of tourists who decide to visit indigenous communities.

For downloads, please visit the UN Tourism E-library page: Download in English - Download in Spanish .

Weaving the Recovery - Indigenous Women in Tourism

Weaving the recovery

This initiative, which gathers UN Tourism , t he World Indigenous Tourism Alliance (WINTA) , Centro de las Artes Indígenas (CAI) and the NGO IMPACTO , was selected as one of the ten most promising projects amoung 850+ initiatives to address the most pressing global challenges. The project will test different methodologies in pilot communities, starting with Mexico , to enable indigenous women access markets and demonstrate their leadership in the post-COVID recovery.

This empowerment model , based on promoting a responsible tourism development, cultural transmission and fair-trade principles, will represent a novel community approach with a high global replication potential.

Visit the Weaving the Recovery - Indigenous Women in Tourism project webpage.

Inclusive Recovery of Cultural Tourism

INCLUSIVE RECOVERY OF CULTURAL TOURISM

The release of the guidelines comes within the context of the International Year of Creative Economy for Sustainable Development 2021 , a UN initiative designed to recognize how culture and creativity, including cultural tourism, can contribute to advancing the SDGs.  

UN Tourism Inclusive Recovery Guide, Issue 4: Indigenous Communities

Indigenous Communities

Sustainable Development of Indigenous Tourism

The Recommendations on Sustainable Development of Indigenous Tourism provide guidance to tourism stakeholders to develop their operations in a responsible and sustainable manner within those indigenous communities that wish to:

  • Open up to tourism development, or
  • Improve the management of the existing tourism experiences within their communities.

They were prepared by the UN Tourism Ethics, Culture and Social Responsibility Department in close consultation with indigenous tourism associations, indigenous entrepreneurs and advocates. The Recommendations were endorsed by the World Committee on Tourism Ethics and finally adopted by the UN Tourism General Assembly in 2019, as a landmark document of the Organization in this sphere.

Who are these Recommendations targeting?

  • Tour operators and travel agencies
  • Tour guides
  • Indigenous communities
  • Other stakeholders such as governments, policy makers and destinations

The Recommendations address some of the key questions regarding indigenous tourism:

indigenous entrepreneurs and advocates

Download PDF:

  • Recommendations on Sustainable Development of Indigenous Tourism
  • Recomendaciones sobre el desarrollo sostenible del turismo indígena, ESP

UN Tourism/UNESCO World Conferences on Tourism and Culture

The UN Tourism/UNESCO World Conferences on Tourism and Culture bring together Ministers of Tourism and Ministers of Culture with the objective to identify key opportunities and challenges for a stronger cooperation between these highly interlinked fields. Gathering tourism and culture stakeholders from all world regions the conferences which have been hosted by Cambodia, Oman, Türkiye and Japan have addressed a wide range of topics, including governance models, the promotion, protection and safeguarding of culture, innovation, the role of creative industries and urban regeneration as a vehicle for sustainable development in destinations worldwide.

Fourth UN Tourism/UNESCO World Conference on Tourism and Culture: Investing in future generations. Kyoto, Japan. 12-13 December 2019 Kyoto Declaration on Tourism and Culture: Investing in future generations ( English, French, Spanish, Arabic, Russian and Japanese )

Third UN Tourism/UNESCO World Conference on Tourism and Culture : For the Benefit of All. Istanbul, Türkiye. 3 -5 December 2018 Istanbul Declaration on Tourism and Culture: For the Benefit of All ( English , French , Spanish , Arabic , Russian )

Second UN Tourism/UNESCO World Conference’s on Tourism and Culture: Fostering Sustainable Development. Muscat, Sultanate of Oman. 11-12 December 2017 Muscat Declaration on Tourism and Culture: Fostering Sustainable Development ( English , French , Spanish , Arabic , Russian )

First UN Tourism/UNESCO World Conference’s on Tourism and Culture: Building a new partnership. Siem Reap, Cambodia. 4-6 February 2015 Siem Reap Declaration on Tourism and Culture – Building a New Partnership Model ( English )

UN Tourism Study on Tourism and Intangible Cultural Heritage  

The first UN Tourism Study on Tourism and Intangible Cultural Heritage provides comprehensive baseline research on the interlinkages between tourism and the expressions and skills that make up humanity’s intangible cultural heritage (ICH). 

UNWTO Study on Tourism and Intangible Cultural Heritage

Through a compendium of case studies drawn from across five continents, the report offers in-depth information on, and analysis of, government-led actions, public-private partnerships and community initiatives.

These practical examples feature tourism development projects related to six pivotal areas of ICH: handicrafts and the visual arts; gastronomy; social practices, rituals and festive events; music and the performing arts; oral traditions and expressions; and, knowledge and practices concerning nature and the universe.

Highlighting innovative forms of policy-making, the UN Tourism Study on Tourism and Intangible Cultural Heritage recommends specific actions for stakeholders to foster the sustainable and responsible development of tourism by incorporating and safeguarding intangible cultural assets.

UN Tourism Study on Tourism and Intangible Cultural Heritage

  • UN Tourism Study
  • Summary of the Study

Studies and research on tourism and culture commissioned by UN Tourism

  • Tourism and Culture Synergies, 2018
  • UN Tourism Study on Tourism and Intangible Cultural Heritage, 2012
  • Big Data in Cultural Tourism – Building Sustainability and Enhancing Competitiveness (e-unwto.org)

Outcomes from the UN Tourism Affiliate Members World Expert Meeting on Cultural Tourism, Madrid, Spain, 1–2 December 2022

UN Tourism and the Region of Madrid – through the Regional Ministry of Culture, Tourism, and Sports – held the World Expert Meeting on Cultural Tourism in Madrid on 1 and 2 December 2022. The initiative reflects the alliance and common commitment of the two partners to further explore the bond between tourism and culture. This publication is the result of the collaboration and discussion between the experts at the meeting, and subsequent contributions.

Relevant Links

  • 3RD UN Tourism/UNESCO WORLD CONFERENCE ON TOURISM AND CULTURE ‘FOR THE BENEFIT OF ALL’

Photo credit of the Summary's cover page:  www.banglanatak.com

Sustainable tourism

Related sdgs, promote sustained, inclusive and sustainable ....

tourism can promote

Description

Publications.

Tourism is one of the world's fastest growing industries and an important source of foreign exchange and employment, while being closely linked to the social, economic, and environmental well-being of many countries, especially developing countries. Maritime or ocean-related tourism, as well as coastal tourism, are for example vital sectors of the economy in small island developing States (SIDS) and coastal least developed countries (LDCs) (see also: The Potential of the Blue Economy report as well as the Community of Ocean Action on sustainable blue economy).

The World Tourism Organization defines sustainable tourism as “tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities".

Based on General assembly resolution 70/193, 2017 was declared as the  International Year of Sustainable Tourism for Development.

In the 2030 Agenda for Sustainable Development SDG target 8.9, aims to “by 2030, devise and implement policies to promote sustainable tourism that creates jobs and promotes local culture and products”. The importance of sustainable tourism is also highlighted in SDG target 12.b. which aims to “develop and implement tools to monitor sustainable development impacts for sustainable tourism that creates jobs and promotes local culture and products”.

Tourism is also identified as one of the tools to “by 2030, increase the economic benefits to Small Island developing States and least developed countries” as comprised in SDG target 14.7.

In the Rio+20 outcome document The Future We want, sustainable tourism is defined by paragraph 130 as a significant contributor “to the three dimensions of sustainable development” thanks to its close linkages to other sectors and its ability to create decent jobs and generate trade opportunities. Therefore, Member States recognize “the need to support sustainable tourism activities and relevant capacity-building that promote environmental awareness, conserve and protect the environment, respect wildlife, flora, biodiversity, ecosystems and cultural diversity, and improve the welfare and livelihoods of local communities by supporting their local economies and the human and natural environment as a whole. ” In paragraph 130, Member States also “call for enhanced support for sustainable tourism activities and relevant capacity-building in developing countries in order to contribute to the achievement of sustainable development”.

In paragraph 131, Member States “encourage the promotion of investment in sustainable tourism, including eco-tourism and cultural tourism, which may include creating small- and medium-sized enterprises and facilitating access to finance, including through microcredit initiatives for the poor, indigenous peoples and local communities in areas with high eco-tourism potential”. In this regard, Member States also “underline the importance of establishing, where necessary, appropriate guidelines and regulations in accordance with national priorities and legislation for promoting and supporting sustainable tourism”.

In 2002, the World Summit on Sustainable Development in Johannesburg called for the promotion of sustainable tourism development, including non-consumptive and eco-tourism, in Chapter IV, paragraph 43 of the Johannesburg Plan of Implementation.

At the Johannesburg Summit, the launch of the “Sustainable Tourism – Eliminating Poverty (ST-EP) initiative was announced. The initiative was inaugurated by the World Tourism Organization, in collaboration with UNCTAD, in order to develop sustainable tourism as a force for poverty alleviation.

The UN Commission on Sustainable Development (CSD) last reviewed the issue of sustainable tourism in 2001, when it was acting as the Preparatory Committee for the Johannesburg Summit.

The importance of sustainable tourism was also mentioned in Agenda 21.

For more information and documents on this topic,  please visit this link

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The World Tourism Organisation (UNWTO) and the Regional Council for Tourism of Marrakesh with support of the Government of Morroco are organizing the 4th Global Summit on City Tourism in Marrakesh, Morroco (9-10 December 2015). International experts in city tourism, representatives of city DMOs, of

2nd Euro-Asian Mountain Resorts Conference

The World Tourism Organisation (UNWTO) and Ulsan Metropolitan City with support of the Government of the Republic of Korea are organizing the 2nd Euro-Asian Mountain Resorts Conference, in Ulsan, Republic of Korea (14 - 16 October 2015). Under the title “Paving the Way for a Bright Future for Mounta

21st General Assembly of the United Nations World Tourism Organization

Unwto regional conference enhancing brand africa - fostering tourism development.

Tourism is one of the Africa’s most promising sectors in terms of development, and represents a major opportunity to foster inclusive development, increase the region’s participation in the global economy and generate revenues for investment in other activities, including environmental preservation.

  • January 2017 International Year of Tourism In the context of the universal 2030 Agenda for Sustainable Development and the Sustainable Development Goals (SDGs), the International Year aims to support a change in policies, business practices and consumer behavior towards a more sustainable tourism sector that can contribute to the SDGs.
  • January 2015 Targets 8.9, 12 b,14.7 The 2030 Agenda for Sustainable Development commits Member States, through Sustainable Development Goal Target 8.9 to “devise and implement policies to promote sustainable tourism that creates jobs and promotes local culture and products”. The importance of sustainable tourism, as a driver for jobs creation and the promotion of local culture and products, is also highlighted in Sustainable Development Goal target 12.b. Tourism is also identified as one of the tools to “increase [by 2030] the economic benefits to Small Island developing States and least developed countries”, through Sustainable Development Goals Target 14.7.
  • January 2012 Future We Want (Para 130-131) Sustainable tourism is defined as a significant contributor “to the three dimensions of sustainable development” thanks to its close linkages to other sectors and its ability to create decent jobs and generate trade opportunities. Therefore, Member States recognize “the need to support sustainable tourism activities and relevant capacity-building that promote environmental awareness, conserve and protect the environment, respect wildlife, flora, biodiversity, ecosystems and cultural diversity, and improve the welfare and livelihoods of local communities” as well as to “encourage the promotion of investment in sustainable tourism, including eco-tourism and cultural tourism, which may include creating small and medium sized enterprises and facilitating access to finance, including through microcredit initiatives for the poor, indigenous peoples and local communities in areas with high eco-tourism potential”.
  • January 2009 Roadmap for Recovery UNWTO announced in March 2009 the elaboration of a Roadmap for Recovery to be finalized by UNWTO’s General Assembly, based on seven action points. The Roadmap includes a set of 15 recommendations based on three interlocking action areas: resilience, stimulus, green economy aimed at supporting the tourism sector and the global economy.
  • January 2008 Global Sustainable Tourism Criteria The Global Sustainable Tourism Criteria represent the minimum requirements any tourism business should observe in order to ensure preservation and respect of the natural and cultural resources and make sure at the same time that tourism potential as tool for poverty alleviation is enforced. The Criteria are 41 and distributed into four different categories: 1) sustainability management, 2) social and economic 3) cultural 4) environmental.
  • January 2003 WTO becomes a UN specialized body By Resolution 453 (XV), the Assembly agreed on the transformation of the WTO into a United Nations specialized body. Such transformation was later ratified by the United Nations General Assembly with the adoption of Resolution A/RES/58/232.
  • January 2003 1st Int. Conf. on Climate Change and Tourism The conference was organized in order to gather tourism authorities, organizations, businesses and scientists to discuss on the impact that climate change can have on the tourist sector. The event took place from 9 till 11 April 2003 in Djerba, Tunisia.
  • January 2002 World Ecotourism Summit Held in May 2002, in Quebec City, Canada, the Summit represented the most important event in the framework of the International Year of Ecosystem. The Summit identified as main themes: ecotourism policy and planning, regulation of ecotourism, product development, marketing and promotion of ecotourism and monitoring costs and benefits of ecotourism.
  • January 1985 Tourism Bill of Rights and Tourist Code At the World Tourism Organization Sixth Assembly held in Sofia in 1985, the Tourism Bill of Rights and Tourist Code were adopted, setting out the rights and duties of tourists and host populations and formulating policies and action for implementation by states and the tourist industry.
  • January 1982 Acapulco Document Adopted in 1982, the Acapulco Document acknowledges the new dimension and role of tourism as a positive instrument towards the improvement of the quality of life for all peoples, as well as a significant force for peace and international understanding. The Acapulco Document also urges Member States to elaborate their policies, plans and programmes on tourism, in accordance with their national priorities and within the framework of the programme of work of the World Tourism Organization.

A sustainable tourism sector can help to reduce global poverty without negatively impacting the environment.

Is it possible to be a ‘sustainable tourist’? 12 ways to make a positive impact on your travels

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After a period of plummeting tourism numbers during the pandemic, tourism is having a resurgence. This is good news for many workers and businesses, but it could be bad for the planet. Here is a selection of ways tourists can ensure that their holidays don’t harm the environment.

There are many positive aspects to tourism. Around two billion people travel each year for tourism purposes. Travel and tourism connect people and bring the world closer through shared experiences, cultural awareness and community building. It provides jobs, spurs regional development, and is a key driver for socio-economic progress.

However, there is often a downside; Many popular destinations are threatened by increasing pollution, environmental hazards, damage to heritage sites and overuse of resources. And that’s without factoring the pollution caused by travel to and from these destinations.

So, with that in mind here are some tips that will help you to enjoy your trip, and leave with the confidence that your favoured tourist destination will not be damaged by your presence, once you return home.

1. Ditch single-use plastics

Often used for less than 15 minutes, single-use plastic items can take more than 1,000 years to degrade. Many of us are switching to sustainable options in our daily lives, and we can take the same attitude when we’re on the road. By choosing reusable bottles and bags wherever you go, you can help ensure there is less plastic waste in the ocean and other habitats.

2. Be ‘water wise’

On the whole, tourists use far more water than local residents. With a growing number of places experiencing water scarcity, the choices you make can help ensure people have adequate access to water in the future. By foregoing a daily change of sheets and towels during hotel stays, we can save millions of litres of water each year.

3. Buy local

When you buy local, you help boost the local economy, benefit local communities, and help to reduce the destination’s carbon footprint from transporting the goods. This is also true at mealtimes, so enjoy fresh, locally grown produce every chance you get.

4. Use an ethical operator

Tour operations involve people, logistics, vendors, transportation and much more. Each link in the chain can impact the environment - positively or negatively. If you prefer to leave the planning to someone else, be sure to pick an operator that prioritizes the environment, uses resources efficiently and respects local culture.

Tourism broadens our horizons...

5. ‘Please don’t feed the animals’

Sharing food with wildlife or getting close enough to do so increases the chances of spreading diseases like cold, flu and pneumonia from humans to animals. Also, when animals get used to receiving food from humans, their natural behaviours are altered, and they become dependent on people for survival. In some cases, it can also lead to human-animal conflict.

6. And don’t eat them either!

By creating the demand, consuming endangered or exotic animals leads to an increase in poaching, trafficking and exploitation of animals. Besides the harm done to the individual animal on your plate, irresponsible dining can contribute to the extinction of species already threatened by climate change and habitat loss. Keep this in mind when shopping for souvenirs as well, and steer clear of products made from endangered wildlife.

7. Share a ride

Transportation is a major contributor to the carbon footprint from tourism. Instead of private taxis, explore using public transportation like trains, buses and shared cabs. You can also ride a bicycle, which offers a convenient and cheaper way to explore and learn about a place.

8. Consider a homestay

Staying with a local resident or family is a nature-friendly option that allows you to get up close and personal with local culture and customs. Staying at local homestays can uplift communities by providing income while giving you a peek into different ways of life.

Dig into the local cuisine. You'll delight your taste buds and support the local economy...

9. Do your homework

Before your travel, educate yourself about your destination. Doing so will allow you to better immerse yourself in local traditions and practices and appreciate things that might have gone unnoticed otherwise. With the right information, you can explore a destination in a more sensitive manner and surprise yourself with new adventures and discoveries.

10. Visit national parks and sanctuaries

Exploring nature and wildlife through national parks is an intimate way to learn about the animals and their ecosystems first hand. In some cases, your entrance fee supports conservation efforts that protect species and landscapes and preserve these natural spaces for future visitors to enjoy.

11. Don’t leave a trace

You can make a mark by not leaving a mark on your vacation destination. Put garbage in its place to avoid litter, and don’t remove or alter anything without permission. Let’s make sure we leave only soft footprints, and not the environmental kind.

12. Tell your friends

Now that you’re ready to travel in eco-friendly style, it’s time spread the word! Inform fellow travellers, friends and family about how sustainable tourism benefits local people by enhancing their livelihoods and well-being, and helps all of us by safeguarding our beautiful environment.

Tourism Marketing: 7 Ideas to Promote Your Destination in 2022

Trifon Tsvetkov

Table of Content

How tourism marketing changed in 2020, what can you do differently to attract tourists.

2020 hasn’t been easy for the tourism industry. The United Nations World Tourism Organization released a report back in September warning that 120 million jobs are at risk due to the Covid-19 pandemic. But we made it through and with most countries starting to vaccinate, we can see some light at the end of the tunnel.

Pre-pandemic, the tourism industry was incredibly competitive and this certainly hasn’t changed. This is why your tourism marketing needs to really stand out if you want to attract visitors once again and revive the sector.

In this article, we’re going to look at 7 ways to promote your destination in 2021, taking into account the effects of the global pandemic.

Let’s dive in.

If you go back and read the predictions for tourism marketing in 2020, written back in December ‘19 or January ‘20, they are in no way comparable to what actually happened. Marketing campaigns had to be shelved, and new cost-effective ideas created in limited time frames.

A survey from MMGY Travel Intelligence and Destinations International found that 95% of destination organizations surveyed in the US reduced or completely postponed marketing spend last year. This is understandable, but it meant that those companies that did create new campaigns had less competition for grabbing people’s attention.

Pre-2020, the primary objective of tourism marketing campaigns was to convince travelers to take the plunge and buy tickets or book hotels. Over the last 12 months, however, we have seen that the focus shifted to staying top of mind for when travel is allowed again.

VisitEngland decided to produce a series of posts connected to films and TV shows which showcased the country, from “The Crown” to “Love Actually”. Their aim? Keep top of mind and be number 1 on the list when people are planning their first trip post-lockdown.

visitbritain insta

Virtual tours have also become extremely popular in 2020, providing an escape from the day-to-day. Despite existing pre-pandemic, we have seen much more money invested in state-of-the-art virtual experiences from tourism organizations.

EnjoyIllinois.com changed their homepage to feature an image of a forest and cliffs and the caption ‘These views took 300 years to make. They’re not going anywhere anytime soon’ and then encouraged visitors to travel around the state from the comfort of their own homes, offering the option to explore cities, forests, and smaller historic towns.

A number of tourism companies have since started offering virtual tours, from amusement parks to city tours .

sustainability

Better safe than sorry

Customer safety has always been important in the tourism industry but in 2022 it has jumped to the top of the list due to the pandemic. Travelers are much more conscious of hygiene than in previous years, so this needs to be reflected in your marketing plan.

Emphasize the steps you are taking to maintain social distancing and keep high levels of cleanliness. Essentially, your marketing needs to convince your visitors that they will be safe and secure. If you are a tour operator, get those creative juices flowing to design new itineraries that avoid large crowds and focus on smaller group sizes.

Think local

Yes, vaccinations are underway and experts are predicting international travel to make a comeback at the end of spring or the beginning of summer. However, even when international travelers are allowed to enter, it might take some time for people to start traveling longer distances again.

You should focus your marketing efforts for 2021 on domestic tourists. Don’t advertise your great weather as this won’t be news for them. Change the focus of your campaigns to highlight off-the-beaten-track activities or secret gems that might not be so obvious – and that would attract a more local customer base. Think about creating a discount for local residents, or a loyalty program that would entice them to become recurrent visitors.

Act sustainable

This is an important one. Consumers are now taking a more local outlook and are trying to offset some of the environmental harm that was done by travel pre-COVID. The enforced tourism ‘break’ has given us more time and space to notice how tourism impacts the environment. Over 65% of travelers are making more sustainable choices than in previous years so we can’t ignore this trend.

Travel companies can help their customers to minimize the footprint of their activities and make sure that they contribute to the environment and communities. For example, you could partner with your local train company to encourage visitors to travel sustainably. Make sure any campaigns you undertake are promoted on social media as people are likely to spread the word around sustainability.

Be smart with influencers

In 2019, it seemed that influencers in the tourism world were unstoppable. It remains a successful model and is one of the most cost-effective methods for brand awareness and customer acquisition.

However, 2020 has taught us to work smarter with influencers, otherwise, the backlash can be costly. We have seen travel influencers continue their lives in 2020 as if Covid-19 never existed, and as a result of this, both the influencer and travel companies sponsoring the trips have been understandably hit by bad press.

Investigate local micro-influencers instead, who don’t have to break any regulations to visit you. They tend to have between 1,000 and 100,000 followers and are viewed as experts or specialists in their niche. Their followers are much more likely to buy into whatever they are selling, and they are much cheaper than larger influencers. For more influencer tips, check out our blog article .

Tik Tok Time!

Unless you have been offline the whole of 2020, you must have heard of Tik Tok. The most downloaded app of 2020 is a firm favorite amongst Gen Z-ers and it is spreading to other age-groups. In fact, 30% of its users are over the age of 30.

Its algorithm is very effective in showing users what they like, based on what they have previously viewed, and features everything from beauty tutorials to dance choreography. With TikTok predicted to continue its exponential growth, it would be wise for travel brands to get on board and start sharing content.

First off, you should download the app and secure your username. We would recommend not posting straight away, so you and keep your profile private. Take your time to look through existing travel content, jot down what works and what doesn’t, and get used to the algorithm. Then you can formulate your approach and start testing the platform.

Recommended reading: How to Use Social Media to Promote Tour Packages

Keep an eye on reviews

Of course, reviews have always been crucial. But according to Podium’s ‘2020 State of Reviews’, they have ‘never been so important or influential’ . 3.4 is the average star rating consumers require in order to even consider engaging with a business. But the content has now changed. Instead of focusing on keywords such as ‘price,’ and ‘customer service’, people are searching more for social distancing, hygiene, and mask-wearing policies.

So, what do you need to do? Actively request feedback in your post-visit email correspondence. Block out an hour or so a week to go through all reviews and comments on review sites and social media. Make sure that you respond with empathy to all comments, good and bad. Reflect on the more critical comments, and see if there are areas that you can improve.

Recommended reading: The Ultimate Guide to Generating Positive Customer Reviews

Stay digital

In 2020 we all upped our digital offerings to stay relevant and keep top of mind. This needs to continue. Yes, we will start welcoming back visitors this year but there will be some people that don’t want to travel just yet. For this segment, virtual reality is a promising area to explore, allowing potential visitors to experience an attraction, tourist activities, or hotels from the safety and security of their own home – enticing them for an in-person visit. Even the Vatican is doing it!

vatican virtual tours

Have a think of what you could include in a virtual reality tour of your destination. Make sure that your content is optimized for both desktop and mobile, and use social media to promote it. You can also use VR as an extra tool of persuasion during the booking process.

That’s it for our top 7 ideas to make your tourism marketing stand out in 2021. As visitors begin to make their first plans for 2021, make sure that you differentiate your offer from the competition in order to win their business.

One last tip? Continue to engage with your customers and potential visitors. Talk to them, listen, and understand why they want to visit your attraction and what could stop them. By adapting to their fears and requirements, you’re more likely to climb up their 2021 ‘to-do’ list.

You might also like: 

  • 10 Innovative Ideas to Differentiate Your Tours
  • Tourism Marketing Strategies for 2021 and Beyond
  • Four Ways to Promote Your Tours to an International Audience
  • 5 Ways to Create an Innovative Tourism Experience

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Tourism Marketing: 4 Strategies to Attract More Tourists

[covid-19] to help mitigate covid’s impact on tourism businesses , kolau is waiving the cost of creating a forbes award-winning website with e-commerce enabled., create your website quickly and easily clicking here – offer available for a limited time only..

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If you are in the tourism and hospitality industry and are looking to boost your business and increase your bottom line, a better marketing strategy can help. Whether you own a hotel, restaurant, travel agency, or a transport company there are things you can do to help gain visibility, attract customers, and build a loyal following. These four tourism marketing strategies can help you figure out the best way to enhance your business and stay present in the industry.

The travel and tourism industry is one of the largest in the world and has experienced stable growth over the last five years. It’s also a very fragmented industry. According to a report by IBISWorld , it’s estimated that the four main companies in this industry represent less than 10 percent of the total market share.

tourism marketing infographic

Many segments of the industry are dominated by small businesses and this facilitates access to all those who wish to build their own business. Given this opportunity, implementing the right tourism marketing strategies is crucial to stand out from the competition and to establish yourself as an authority in the industry.

With all the available opportunities for growth and development, creating a solid marketing plan with the four following strategies can be your key to success and the difference between breaking even and making a profit.

#1 Apply storytelling on your social media posts

According to HubSpot , consumers today (among them, tourists) process more than 100,500 digital words a day. Every time they want to know something they ask Google and they can compare prices instantly in three clicks. It’s not that everyone wants to ignore your marketing messages, but given a large amount of information they are exposed to, it’s inevitable that your efforts can get lost in the shuffle. Therefore, it’s necessary to find new ways to communicate to get their attention and get them to interact with your brand .

In a TED Talk , Simon Sinek, founder of Start With Why, said:

People don’t buy what you sell, they buy why you sell it.

When designing your marketing messages on social media it’s not effective to only describe the characteristics of the products or services you offer.

To effectively capture the attention of your target audience and generate more engagement, tell them why your service is made for them while also explaining what they will experience if they decide to buy your product or use your service.

In this sense, stories have enormous power. They generate empathy, transmit confidence, are easy to remember and, most importantly, are easy to share. Storytelling is a technique that allows you to link your product or service with a concrete, symbolic and emotional experience through a story and take advantage of its full potential.

When coming up with stories about your business, try to link them to your product or to the daily activities of your business in subtle ways and put them in your company’s social media posts.

Here are some examples of tourist establishments that use this technique in their Instagram, Facebook and Twitter posts:

tourism marketing storytelling examples

If your content on social media doesn’t get “likes” or isn’t shared on Facebook or similar platforms, another proven resource that can help you is creating a mascot or character associated with your brand that acts as the protagonist of your stories.

For example, the travel company Travelocity has associated a traveling gnome with their brand. He appears as the protagonist in several of their publications. In addition, this travel company has created additional social profiles for the character including a fan page on Facebook, a Twitter account and an Instagram account through which they offer exclusive discounts to their followers.

tourism marketing mascot example

In this way, they manage to promote their trips in an entertaining way that captures the attention of the users, generates engagement and manages to create a community of fans around their character and, therefore, around their brand. On Twitter alone, they’ve got more than 210,000 followers.

#2 Use augmented reality to offer memorable experiences

Within the tourism sector, offering an incredible experience is essential to get customers to remember you, recommend your brand or use your service again. Using new technologies such as augmented reality in your marketing strategy can help you create innovative and memorable experiences for your visitors and, at the same time, differentiate yourself from your competitors.

If you’re not familiar with the term augmented reality, TechTerms provides a very simple definition:

Augmented reality, commonly abbreviated as “AR,” is computer-generated content overlaid on a real-world environment.

Surely you’ve heard of Pokémon Go , a mobile augmented reality game whose launch in 2016 was a massive success. This game uses the GPS of your mobile to locate, capture and engage in battles with virtual creatures (Pokémon). By activating the camera, players can see these creatures through the screen as if they were in a real location. This is augmented reality.

The potential of this technology in the tourism industry is enormous and many tourist establishments are already using it to offer different experiences to tourists.  According to a Zenith analysis , in 2018 the pervasiveness of smartphones will reach 66 percent, which means that more than half of the world uses a smartphone.

Hotels were one of the first industries to apply this technology to their marketing actions. For example, the Casa Madrona Hotel in New York used this technology to show tourists walking the street the impressive balcony views of one of its 360-degree suites, as you can see in the following video:

Augmented reality also offers great possibilities for the transportation industry . With a travel app with augmented reality, you could point the camera to a transport vehicle and discover your route, the next stop and places of interest you pass through, something very useful if you are a foreigner.

For example, the transport company, Tunnel Vision , created an app that transforms the New York subway map into an interactive guide in different languages, as you can see in the following video:

According to an analysis of augmented reality published in Harvard Business Review , the three elements that allow the massive adoption of augmented reality apps are:

  • Relevant content
  • A realistic and compelling interaction of the virtual with the physical environment
  • A unique value that goes beyond what other technologies offer

To design a successful augmented reality app that offers a memorable experience, you must make sure it has these three elements.

#3 Create valuable content and optimize your website for SEO

According to a study by Aberdeen , conversion rates are six times higher for those who adopt content marketing than for those who don’t.

Since content marketing is incredibly important, to ensure you get the best results, consider hiring an SEO specialist to help you design a tailored strategy for your business is recommended. That being said, there are things you can do on your own. Here are a few basic tips to help you create a content and SEO strategy for your tourism marketing plan.

  • Include a blog on your website and publish content that provides valuable information for your target audience: According to Ascend2, 72 percent of marketers say that creating relevant content was the most effective SEO tactic . Constructing high-quality content that provides valuable information about topics related to your tourism business (such as travel tips or interesting places to visit) can help you increase the authority of your website and, therefore, improve your positioning on Google.

If you manage to publish really interesting posts, they’re more likely to be shared or linked by other sites. This way you will get high-quality inbound links that Google will look at when positioning your website. For example, Jerry’s Motel in Los Angeles incorporates a blog in its website that publishes posts with useful and practical tips for traveling to the city.

tourism marketing blog example

  • Choose long keywords (more than three terms) that have a high search volume and a low level of competition: According to WordStream, 50 percent of Internet searches have four or more words. You must make sure that the keywords you insert in your content are long and describe your business, products, services or—if it’s a blog post—the subject you are dealing with. Look at the number of times users search for them. This should be a significant figure relative to your pages’ click rates.

Similarly, there will be more chances of getting a good position on Google if the level of competition for your keywords is low. You have tools at your fingertips that help you discover this type of data such as the Keyword planner through Google AdWords, SEMrush or Moz .

  • Take care of SEO on your website: There are several factors that influence to a greater or lesser extent the positioning of a website on search engines like Google.  SEO experts agree that for Google to position your page or your post for the keyword you have chosen, you must add it in the beginning of the title of the page, in the subtitles , in the first paragraph of the content, repeat it several times throughout the content, in the URL , in the “Alt” tags of the images and in the meta tags (the summaries that appear in the Google’s results pages).

On the other hand, you must also create internal links that allow users to navigate between the different pages of your website. You should also aim to get external links (those that appear on third-party websites and direct visitors to your website). Make sure that your website has a fast loading speed and that it adapts to mobile device screens (responsive design) as Google started penalizing non-responsive websites in 2015.

  • Create long and interesting content: Content marketing has changed a lot since Google no longer recognizes short articles with superfluous content. Instead, it gives the first positions to websites that publish pages with long and substantiated content that provides interesting information about a topic. Several studies agree that longer pages or posts tend to get a better position on Google which translates into more traffic. For example, HubSpot discovered that the posts that got more organic visits were those that contained between 2,250 and 2,500 words.

tourism marketing traffic by word count

Source: HubSpot

  • Create localized content: The tourism sector is a local industry so you can take advantage of this feature to create localized content which will allow you to reduce competition and attract only your potential customers. If your tourism business is located in London, try to create content that deals with topics related to travel and tourism applied to London making sure to include the term “London” in your keywords. For example, a tourist guide agency in London can create a post about “hidden places in London that you have never visited.”

#4 Manage your reviews on TripAdvisor

TripAdvisor is the largest travel review platform in the world and has more than 450 million users and more than 570 million reviews. If you are the owner of a hotel, a restaurant, a theme park or a provider of tourist activities you should know that reviews play an important role in the tourist’s decision. A survey carried out by PhoCusWright reported that 70 percent of travelers read TripAdvisor reviews before choosing a hotel and that 53 percent do not decide to make any reservations before having read reviews .

While it’s true that reviews can be as beneficial as they are harmful to your business, if you manage them well you can avoid having your image seriously affected by a bad review. Responding to negative comments in an assertive and polite manner is the best way to do this. The PhoCusWright survey also revealed that 87 percent of users believe that an appropriate response to a negative review improves their impression of the establishment .

However, you have to be very careful not to create the opposite effect. In order to respond successfully to a negative review you should :

  •      Respond as quickly as possible
  •      Do it politely
  •      Thank the user for sharing his opinion
  •      Apologize, if necessary
  •      Demonstrate that your company takes user comments seriously
  •      Demonstrate that your team will be fully involved to improve the service
  •      Try to offer a solution whenever possible

Here’s how the Gray Line San Francisco tour company responded cautiously to a negative review on TripAdvisor, following these recommendations:

tourism marketing bad review answer

Even so, you shouldn’t see criticism as a threat since the opinions of your customers can provide you with valuable information to implement improvements in your business and thus offer a better experience to future visitors. You should also know that, according to the PhoCusWright survey, 66 percent of users tend to ignore extreme comments when they read reviews, so while positive reviews predominate, you shouldn’t worry too much about the destructive ones.

Taking into account that the reviews are, many times, a key factor in a tourist’s decision when booking a table in a restaurant, a room in a hotel, a tour or when buying tickets for a theme park, not having a full profile on TripAdvisor means closing doors to a community of more than 450 million users willing to discover new sites and miss a great opportunity to promote your company and generate more sales.

There are also other review platforms that are gaining popularity, such as Yelp , which currently receives about 130 million unique visits and has more than 70 million reviews.

Unlike TripAdvisor, Yelp is not intended exclusively for the tourism and travel industry (there are reviews on all types of businesses), but it has an important base of reviews on restaurants, hotels and other companies operating within the tourism sector. If you want to discover how to incorporate this platform into your marketing plan, read How to increase reviews on Yelp .

tourism marketing yelp

The implementation of these four tourism marketing strategies will help you increase the visibility of your business, attract your target audience and get a better return on your marketing investment. Although these techniques can be applied in most cases within the tourism scope, take into account the needs of your business and choose those that best suit it.

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4 ways nature tourism can help drive a green COVID-19 recovery

A diver swims over the great barrier reef, an ecological sites that is popular with tourists

Investing in eco-tourism can play a pivotal role helping green recovery programs. Image:  REUTERS/David Gray

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tourism can promote

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  • Investing in eco-tourism and nature conservation could play a pivotal role helping green recovery programs, says the World Bank.
  • They found that every dollar invested in protected areas and nature-based tourism, creates a sixfold return.
  • Pandemic recovery plans can help promote green tourism, which in turn creates local jobs, improves incomes and helps protect biodiversity.

Most countries have yet to make much progress on greening their COVID-19 stimulus packages - but World Bank researchers say investing in eco-tourism and nature conservation could play a pivotal role in turning stuttering economies around.

For every dollar governments invested in protected areas and support for nature-based tourism in 2019, the economic rate of return was at least six times the original investment, says a World Bank report published this week.

The report focuses on four countries, including Brazil's Abrolhos Marine Park where visitors can go free-diving, Chitwan National Park in Nepal which offers hiking and wildlife trips, and safari destination South Luangwa National Park in Zambia.

The rates of return at these nature tourism hotspots ranged from six to 28 times the amounts spent in 2019 on things like roads, trails and visitor centres and wages for park managers and rangers to protect against poachers.

Given these economic benefits, researchers say pandemic recovery plans should promote green tourism, which creates local jobs, improves incomes and helps protect biodiversity.

Have you read?

Wwf: these are the biggest threats to the earth's biodiversity, tourism is responsible for a staggering 8% of global greenhouse emissions, tourism is damaging the ocean. here’s what we can do to protect it.

"The evidence we were finding ... shows that investing in protected areas and promoting sustainable tourism (in those areas) is a good economic recovery strategy," Urvashi Narain, the bank's lead environmental economist and report co-author, told the Thomson Reuters Foundation.

Here are some key takeaways from the report:

Why don't more countries see the importance of nature to their economies?

Better conservation and sustainable management of natural areas, such as parks, oceans, forests and wildernesses, are increasingly seen as a vital tool for nations to safeguard plants, animals and habitats, and meet targets to reduce planet-heating emissions

But many governments see funding conservation and biodiversity protection as a luxury - or fear it could threaten economies that depend heavily on natural resources. So some opt to just set aside protected areas without any real investment.

Countries are also held back from reaping the opportunities from investing in nature and eco-tourism by a lack of data.

With travel restrictions in many countries, why would anyone invest in tourism now?

Before the pandemic, there were more than 8 billion visits a year to marine and land protected areas, providing a vital source of income for communities who rely on tourism, says Karin Kemper, global director for environment at the World Bank.

By investing now, governments can create short-term jobs for laid-off tourism workers in restoring or building infrastructure in protected areas, in preparation for when visitors return.

And when tourists spend time in a natural area, their money goes beyond entry fees, flowing into hotels, souvenir shops, transport, restaurants and a range of outdoor activities, creating jobs and prosperity across the local economy.

Biodiversity loss and climate change are occurring at unprecedented rates, threatening humanity’s very survival. Nature is in crisis, but there is hope. Investing in nature can not only increase our resilience to socioeconomic and environmental shocks, but it can help societies thrive.

There is strong recognition within the Forum that the future must be net-zero and nature-positive. The Nature Action Agenda initiative, within the Centre for Nature and Climate , is an inclusive, multistakeholder movement catalysing economic action to halt biodiversity loss by 2030.

tourism can promote

The Nature Action Agenda is enabling business and policy action by:

Building a knowledge base to make a compelling economic and business case for safeguarding nature, showcasing solutions and bolstering research through the publication of the New Nature Economy Reports and impactful communications.

Catalysing leadership for nature-positive transitions through multi-stakeholder communities such as Champions for Nature that takes a leading role in shaping the net-zero, nature-positive agenda on the global stage.

Scaling up solutions in priority socio-economic systems through BiodiverCities by 2030 , turning cities into engines of nature-positive development; Financing for Nature , unlocking financial resources through innovative mechanisms such as high-integrity Biodiversity Credits Market ; and Sector Transitions to Nature Positive , accelerating sector-specific priority actions to reduce impacts and unlock opportunities.

Supporting an enabling environment by ensuring implementation of the Kunming-Montreal Global Biodiversity Framework and mobilizing business voices calling for ambitious policy actions in collaboration with Business for Nature .

What's the best approach for countries to invest in conservation and nature tourism?

Authorities should first formalise protected areas because without this, investment levels will stay low and it is hard to force businesses to respect higher environmental standards.

Investment from both government and private sources should then support things like paying guards or rangers to stop encroachment, creating infrastructure such as access roads, trails and visitors centres, and training guides so that visitors can learn more about the nature they are seeing.

Often managers of conservation areas are good at wildlife protection but lack the skills to bring in more visitors and make the area accessible and enjoyable.

Who will invest in and benefit from nature tourism?

The government's job is to set and enforce policy and regulation to ensure a natural area is protected, but attracting commercial investment is also important, the World Bank says.

Businesses can create jobs and provide quality services, like lodgings and restaurants, that will bring in more visitors.

Sharing the benefits is key. Areas of natural beauty should not be limited to rich tourists who only stay in expensive hotels and have no opportunity to meet the local community, the bank says.

Tourism revenue must be shared with indigenous groups and other local people, who should be able to supply goods to hotels and businesses, such as handicrafts or foods, it adds.

And if those communities suffer losses due to areas being designated as protected, including crop damage from wildlife, they should be compensated from tourist profits, it recommends.

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World Economic Forum articles may be republished in accordance with the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Public License, and in accordance with our Terms of Use.

The views expressed in this article are those of the author alone and not the World Economic Forum.

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Green Life Zen

7 Best Practices for Promoting Sustainable Tourism

We’ve got something pretty awesome to share with you today. We know how much you love traveling, exploring, and being part of something bigger. So, we’ve compiled a list of 7 best practices on how to promote sustainable tourism. Yep, you heard it right – sustainable travel can be a total game-changer.

Get ready to engage with local communities, support eco-friendly accommodations, and preserve cultural heritage. Together, we can make a difference and create a world we can all proudly belong to. Let’s dive in!

Engage Local Communities

To promote sustainable tourism, it’s important for us to actively engage local communities by collaborating with them in decision-making processes.

Community involvement and local empowerment are key factors in ensuring that tourism benefits the people living in the destinations we visit. By involving the local community in tourism planning and development, we can achieve a more inclusive and sustainable approach.

This means seeking their input, listening to their concerns, and involving them in the decision-making process. We must empower local communities by providing them with the necessary tools, resources, and training to actively participate in the tourism industry.

This can include capacity building programs, educational initiatives, and opportunities for entrepreneurship. By working together, we can create a sense of belonging and ownership, where the local community feels valued and empowered, leading to a more sustainable and mutually beneficial tourism experience.

Support Eco-Friendly Accommodations

When it comes to supporting eco-friendly accommodations, there are several points to consider. First, look for green lodging options that prioritize sustainability and environmental responsibility. Second, make eco-conscious hotel choices by researching their practices and certifications.

Finally, consider sustainable accommodation alternatives such as eco-lodges, eco-resorts, or even staying in local homes through platforms like Airbnb .

Green Lodging Options

One of the key ways we can support sustainable tourism is by choosing to stay at eco-friendly accommodations. By opting for green lodging options, we can contribute to sustainable travel and help protect the environment.

Here are three reasons why staying at eco-friendly accommodations is a great choice:

  • Reduced carbon footprint : Eco-friendly accommodations prioritize energy efficiency and use renewable energy sources, which helps reduce greenhouse gas emissions. By staying at these establishments, we can minimize our carbon footprint and contribute to a healthier planet.
  • Conservation of natural resources: Eco-friendly accommodations often implement water-saving measures, such as low-flow toilets and showerheads, as well as recycling programs. By supporting these initiatives, we can help conserve precious natural resources and promote sustainability.
  • Support for local communities: Many eco-friendly accommodations prioritize supporting local communities through initiatives such as sourcing local products and promoting cultural heritage. By staying at these establishments, we can contribute to the local economy and foster a sense of belonging.

Choose eco-friendly accommodations for your next trip and make a positive impact on the environment and local communities. Together, we can create a more sustainable future for tourism.

Eco-Conscious Hotel Choices

Let’s explore our options for eco-conscious hotel choices to support eco-friendly accommodations.

When it comes to sustainable hotel design, there are several factors to consider. Look for hotels that have obtained green building certification, such as LEED (Leadership in Energy and Environmental Design) or BREEAM (Building Research Establishment Environmental Assessment Method) . These certifications ensure that the hotel meets strict standards for energy efficiency, water conservation, waste management, and use of sustainable materials.

By choosing a hotel with these certifications, you can rest assured that you’re supporting an establishment that prioritizes environmental responsibility.

Additionally, look for hotels that implement eco-friendly practices, such as recycling programs, energy-efficient lighting, and organic and locally sourced food options.

Together, we can make a difference by consciously selecting hotels that align with our values of sustainability and conservation.

Sustainable Accommodation Alternatives

To continue our exploration of sustainable tourism practices, let’s now delve into the various alternatives for sustainable accommodations that actively support eco-friendly practices.

When it comes to finding eco-friendly resorts, there are a few options that not only provide a luxurious experience but also prioritize sustainability. These resorts are designed with environmentally friendly materials, utilize renewable energy sources, and implement responsible waste management practices. By choosing eco-friendly resorts, we can support businesses that are committed to reducing their carbon footprint and preserving the natural beauty of the surrounding areas.

Another sustainable accommodation option is sustainable camping. With a wide range of eco-friendly camping gear available, we can enjoy the great outdoors while minimizing our impact on the environment.

Promote Responsible Travel Behavior

Let’s talk about how we can promote responsible travel behavior to ensure a more sustainable tourism industry.

One key aspect is educating tourists on sustainability, raising awareness about the impact of their choices and actions on the environment and local communities.

Additionally, we can encourage eco-friendly transportation options, such as cycling or using public transportation, to reduce carbon emissions and minimize the ecological footprint of travelers.

It’s time for us to take action and make responsible travel a priority for a greener and more sustainable future.

Educate Tourists on Sustainability

We can promote responsible travel behavior by educating tourists on sustainability. By providing them with sustainable travel tips and eco-conscious travel practices, we can empower them to make informed choices that benefit the environment and local communities.

Here are three essential ways to educate tourists on sustainability:

  • Raise awareness: Inform tourists about the impacts of their actions on the environment and local cultures. Help them understand the importance of preserving natural resources and supporting local economies.
  • Provide resources: Offer practical information and guidelines on sustainable travel practices, such as reducing waste, conserving water and energy, and respecting local customs and traditions.
  • Encourage engagement: Inspire tourists to actively participate in sustainable initiatives, such as volunteering for conservation projects or supporting local businesses that prioritize sustainability.

Encourage Eco-Friendly Transportation

One of the key ways to promote responsible travel behavior is by encouraging tourists to use eco-friendly transportation options. By choosing sustainable transportation options, travelers can significantly reduce their carbon footprint and contribute to the preservation of the environment.

There are various ways to promote eco-friendly transportation, such as providing information on public transportation systems, promoting the use of bicycles or electric scooters for shorter distances, and encouraging carpooling or ridesharing services.

Additionally, it’s essential to educate tourists about the concept of carbon neutral travel and how they can offset their travel emissions by supporting projects that reduce greenhouse gas emissions.

By embracing eco-friendly transportation practices, tourists can actively contribute to sustainable tourism and protect the destinations they visit for future generations to enjoy.

Together, we can create a more sustainable and responsible travel culture.

Preserve Cultural Heritage

Preserving cultural heritage is essential for sustainable tourism as it allows us to safeguard the rich traditions and practices of local communities. By promoting cultural awareness and preserving traditional practices, we can create a sense of belonging and foster a deeper connection between travelers and the destinations they visit.

Here are three ways in which preserving cultural heritage can evoke emotion in the audience:

  • Preserving Identity : Cultural heritage allows us to celebrate the unique identity of a community, showcasing their customs, rituals, and art forms. This preservation helps communities feel pride in their heritage and instills a sense of belonging among locals and visitors alike.
  • Reviving History : Through the preservation of cultural heritage, we can revive the stories and narratives of the past. This evokes emotions of nostalgia, curiosity, and a desire to learn from the wisdom of our ancestors.
  • Supporting Livelihoods : By promoting and preserving cultural heritage, we support local economies and livelihoods. This creates a sense of purpose and fulfillment among community members, fostering a supportive and welcoming environment for visitors.

Preserving cultural heritage not only enriches our travel experiences but also ensures the sustainability of tourism for generations to come. Let’s embrace and protect the cultural tapestry that makes each destination unique.

To further promote sustainable tourism, it’s important to educate tourists on the principles of sustainability and their role in preserving the environment and supporting local communities. Sustainable travel initiatives and environmental awareness campaigns play a crucial role in creating a sense of responsibility among tourists. By educating them on sustainable practices, we can empower them to make informed choices during their travels.

One way to educate tourists is through interactive workshops and seminars that focus on sustainability. These sessions can cover topics such as reducing carbon footprint, conserving water and energy, and supporting local businesses. Additionally, providing tourists with informational brochures and guides that highlight sustainable practices and local initiatives can help raise awareness and encourage responsible behavior.

By educating tourists on sustainability, we can foster a sense of belonging and collective responsibility towards the destinations we visit. Together, we can preserve the natural beauty and cultural heritage of these places for future generations to enjoy.

Let’s embrace sustainable tourism and make a positive impact on the world.

Collaborate With Local Organizations

To effectively promote sustainable tourism, we collaborate with local organizations, enhancing our efforts to preserve the environment and support community development. By forming strong local partnerships, we’re able to amplify our impact and create a sense of belonging within the community.

Here are three key ways in which our collaboration with local organizations fosters community involvement:

  • Economic empowerment: We work closely with local businesses and artisans, promoting their products and services to our tourists. This not only boosts the local economy but also empowers community members to take pride in their work.
  • Environmental conservation: Through partnerships with local environmental organizations, we actively participate in conservation efforts. Together, we undertake initiatives such as beach clean-ups, tree planting, and wildlife preservation, ensuring a sustainable environment for both tourists and locals.
  • Cultural preservation: We collaborate with local cultural organizations to celebrate and preserve the unique traditions and heritage of the community. Through cultural events, workshops, and interactive experiences, we provide tourists with an authentic and immersive cultural experience while supporting the preservation of local traditions.

Implement Effective Waste Management Systems

Our next step on how to promote sustainable tourism is to establish effective waste management systems. Waste reduction and recycling initiatives are key components in ensuring that tourism activities have minimal negative impact on the environment. By implementing these systems, we can minimize the amount of waste generated and maximize the resources that can be recovered and reused.

This not only helps to conserve natural resources, but also reduces pollution and greenhouse gas emissions. To achieve this, we can collaborate with local waste management organizations to develop comprehensive waste management plans that include strategies for waste segregation, recycling, and composting.

Additionally, we can educate tourists and local communities about the importance of waste reduction and recycling, and provide them with the necessary infrastructure and facilities to properly dispose of their waste. Together, we can create a sustainable tourism industry that preserves our natural environment for future generations.

By implementing these 7 best practices for promoting sustainable tourism, we can make a significant impact on preserving our planet and benefiting local communities.

Did you know that for every $100 spent by tourists in developing countries, only $5 remains in the local economy? By engaging local communities and supporting eco-friendly accommodations, we can ensure that more of our tourism dollars go directly to the people who need it most.

Let’s travel responsibly and create a sustainable future for all.

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Strategy & Insights

3 Ways to Promote Responsible Tourism

August 20, 2019

This problem, known as overtourism, is affecting destinations around the world. The solution? Responsible tourism, an approach to travel that requires a team effort by travelers, locals and businesses alike to preserve popular vacation spots.

Before we discuss marketing’s role in responsible tourism, I want to provide a little clarity on our topic. What is responsible tourism? How is it different from sustainable tourism? 

What’s the Difference Between Responsible Tourism and Sustainable Tourism?

Sustainable tourism arose from the ecotourism movement to promote travel that made little-to-no impact on the environment. It gave rise to taglines like “Leave only footprints. Take only photos,” and strove to address issues like pollution and littering. But how “sustainable” can travel brands really be? The reality is that there is nothing truly sustainable when it comes to tourism thanks to the sheer number of people that visit. So, the language we use needed an update.

These days, responsible tourism is the practice of getting tourists to be socially, economically and environmentally responsible wherever they are, so they can be a positive force in their favorite destinations instead of a negative one.  It’s focused on how individuals—visitors, locals and businesses—interact with a destination. For this to happen, Destination Marketing Organizations (DMO), agencies, businesses, locals and travelers alike all have to do their part. 

When it comes to responsible tourism marketing , here are some key things we should all be considering.

Educate Travelers on What it Means to be a Responsible Tourist

People love to travel. Anything to rack up likes on Instagram and gather unique stories to share, right?  Millennials, the largest age group in the U.S. population, are traveling the most with 40 percent expected to travel with friends in 2019, according to a 2018 Resonance report . They are also “the most likely group to seek out responsible products whenever possible,” according to a 2017 Cone Communications report on corporate social responsibility. They want to be responsible consumers, and there’s an opportunity to carry that trend into travel plans.

Kind Traveler was co-founded by CEO Jessica Blotter as “the first socially conscious ‘Give + Get’ hotel booking platform to empower travelers to become a force for good,” and uses its platform to educate travelers how they can be a responsible tourist the next time they travel.  

“There are many travel companies and nonprofits doing impactful work to promote responsible tourism,” Jessica told Noble. “Both CREST (Center for Responsible Travel) and Impact Travel Alliance (ITA) produce regular research studies that uncover the needs and trends in the industry when it comes to responsible tourism – but also roadmaps for how businesses can help mainstream sustainable tourism.” 

When marketing a destination, we can promote activities and attractions off the beaten path to disperse the crowds and masses. We can provide incentives for visitors to give back to the local community through “voluntourism.” For example, a local watersports rental business could provide a discount for those that attend their beach cleanup events.

Over in South Lake Tahoe , groups like TakeCare and the Tahoe Fund are already offering opportunities for travelers to take part in “voluntourism” efforts to keep Tahoe clean and the local community pleased with who’s visiting the place they call home. 

“We are seeing a movement where destination marketing organizations (DMOs) are also looking to lead sustainable travel initiatives within their destination,” said Jessica. “Recently, Kind Traveler created a two-year partnership with Sonoma County Tourism, poised to be America’s first 100% certified sustainable winemaking region in the U.S. by the end of 2019.”

Appeal to the Right Audiences

If your target audience is “responsible tourists,” then your marketing materials need to appeal to those people. For example, if you depict families hiking and couples paddleboarding, you’ll attract outdoor enthusiasts. If you depict travelers mountain biking, skiing or offroading, you’ll attract thrill-seekers. Staying mindful about your audience helps ensure you’re seeking out travelers who are ideal for your destination. 

Responsible tourism aims to attract people that respect the local culture and want to be a part of it—the types of people that want to leave a destination better than they found it. 

Responsible tourists interact and engage without bulldozing and overpowering. By selecting imagery, copy and even overall branding that appeals to these types of conscientious travelers, you can ensure you are bringing in more of the “right” types of tourists.

Bring Adventure Back To Traveling 

Some secrets are definitely worth keeping. As marketers, we need to be more strategic in what we share about destinations like Lake Tahoe. Hidden gems—happy hours, fly fishing spots, unique hikes—should stay hidden, only to be found by responsible tourists willing to talk to locals who can share their secret knowledge. For example, we can (and should) limit the number of click-bait articles revealing secret spots at popular destinations. Instead, we should encourage tourists to have conversations with locals to get the inside scoop. 

This isn’t to say we should feel guilty for traveling and introducing ourselves to different cultures and communities around the world. It should provide insight on how we can all be more conscious travelers and marketers and help us understand what our actions mean for the destinations so many others call home. Noble Studios is committed to working with DMOs to promote everything they have to offer travelers while educating the world on our responsibility to preserve our favorite vacation spots. 

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10 Effective Ways to Promote Sustainable Tourism

The ways in which the tourism industry could promote sustainable tourism and practices, rather than damage local environments and cultures, are getting explored more and more from non-governmental organizations, industry, trade unions, local authorities and governments.

The regular traveler needs to be more involved into the eco-travel and sustainable idea and adopting to increase sustainability; be it to the environment, local community projects or initiatives, through animal experiences and especially when sourcing hotels.

Worldwide tourism accounted for 8% of global greenhouse gas emissions from 2009 to 2013, new research finds, making the sector a bigger polluter than the construction industry.

The global tourism industry has been growing at an annual rate of around 5 percent, outpacing the growth of international trade.

What is Sustainable Tourism?

Sustainable Tourism is a traveling system that is deemed to have a more positive impact on the environment than the negative impacts. Sustainable travel is becoming a popular venture where tourists get inspired to partake the eco-tours, which are fun and adventurous.

Tourism is one of the fastest-growing industries in the world and is a major source of income for many countries. Tourism also provides many jobs which have helped restore local economies.

Most people like traveling, going on a holiday, but tourism can also cause serious problems, such as loss of cultural heritage, economic dependence, and ecological degradation. Learning about the impacts of tourism has led many people to find more responsible holidays. These include various forms of alternative or sustainable tourism such as: ‘nature-based tourism’, ‘ecotourism’ and ‘cultural tourism’. Sustainable tourism is becoming so popular recently.

According to the World Tourism Organization, sustainable tourism is “Tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment, and host communities”

How to travel Better and Sustainably

As tourists, we should be mindful of how we travel and our impact when we arrive in a destination.

nonstop flights

1. Take a nonstop flights

The number one easy green tip: book a nonstop flight. Look for the shortest flight path to your destination. Takeoffs and landings to cause most of a plane’s carbon emissions Where possible book for direct flights, because use the least amount of fuel, it’s simple and efficient and you help to reduce the plane’s carbon emissions which are generated mostly from taking off and landing.

2. Research the accommodations.

If you plan to stay in a hotel, choose a place that holds itself to high environmental standards and ask the management to share their sustainability policy. They should be certified by a third party, such as Rainforest Alliance or the Global Sustainable Tourism Council . Choose local places to stay, as opposed to a large foreign corporation. That way you help a greater portion of the profits to stay in the community.

3. Travel with reusables.

Create a habit to pack a reusable water bottle, a travel mug, a cloth shopping bag to use for grocery purchases, a metal straw, utensils, and a container for leftovers. If you have these with you, you’ll never need to use single-use disposables.

4. Support local restaurants.

Spend time and have a meal in restaurants that are run by locals and support their small businesses as opposed to having multiple meals at the hotel. This is a good reason to don’t choose All Inclusive. Supporting local restaurants usually means locally sourced ingredients and it is a great way to meet locals who are enthusiastic about you trying their traditional food. All-inclusive package holidays mean you pay up-front for your accommodation, food and activities. This means tourists have little incentive to go elsewhere and often do not go out to local restaurants

Support Sustainable Tourism

5. Buy souvenirs from local stores.

If you have to purchase souvenirs – buy them from authentic artisans and purchase unique local handcrafted items. Avoid purchases that will get tossed in the trash eventually. Avoid imported souvenirs that have a larger carbon footprint. Check where an item is made; you want something that’s truly local. Invest in things with value, such as art, textiles, and ceramics.

6. Pack smart. Pack smart

It is important thing is to pack light. It will make your life so easier. A great quote from Oneika Raymond can remind you of the importance of luggage:

“For every hotel with a luggage cart and paved street, there’s a town on a mountaintop on the Italian coast with 150 stairs. Try rolling that bag then.”

Avoid plastic at all. Especially, plastic bags and bottles. Instead, bring a reusable water bottle that you can refill and carry your own linen bags. Many local sustainable accommodations can provide water fill-up stations as well as reusable bags in your room.

The global travel community can change the way we travel and help preserve a lot of the world’s resources. If we do not do the necessary steps, our future generations may not experience what we have been fortunate to see.

You can find laundry all over the world, so you don’t have to pack many clothes! Havier luggage contributes more to carbon emissions because the plane requires more fuel to carry the heavier loads.

Remember to carefully select your personal care products, especially sunscreen. Many products are packed with chemicals in that harm not only you but the environment too. Try to use toiletries that come in paper packaging rather than plastic. You can find my eco-friendly travel packing list here.

7. Volunteer with NGOs and Join Community Tourism Projects.

Always research volunteering opportunities and the organizers to ensure that your time, money and resources are actually going to a good cause. Take opportunities to involve yourself in local projects and community tourism organizations. These may be volunteering opportunities or a chance to learn about local life and practices.

8. Use sustainable tour operators with green accreditations

Whenever you can ensure to walk instead of taking public transport. This is not only better for carbon emissions, but it has a lot of health benefits for you as well. Choose places that aren’t so far, that you can reach without relying on need to use a car, or that is pedestrian- or bicycle-friendly.

9. Walking where possible

Before you book your tours, do research and look for accreditations such as GSTC, Green Globe, Rainforest Alliance, EarthCheck, Green Tourism Business Scheme (UK) and other regulatory bodies.

Read reviews on third party websites such as Google, TripAdvisor, and TrustPilot reviews. Read reviews and blog posts from travel bloggers who you trust.

10. Share your sustainable travel experiences

Share your responsible travel experiences and stories with your family, friends or even people you meet, on social media! The more you talk about the way you travel, the more you reinforce how important it is to eco-travel.

Sustainability and Eco-awareness are incredibly important topics – how have your travels/trips been influenced by this? I’d love to hear your thoughts on Sustainability and Eco-tourism? What do you do in support of reducing carbon emissions?

Photo credit: John Norton/Spotted Eagle Ray (Aetobatus narinari) Flying underwater

Related Posts

Bhutan travel

Top Things to do in Bhutan

Bhutan, a Buddhist kingdom on the Himalayas’ eastern edge, is known for its monasteries, fortresses and dramatic landscapes that range from subtropical plains to steep mountains and valleys. It is famed for its high mountain peaks and range of trekking opportunities, its diverse, natural Shangri-La, a variety of landscapes, and an incredible array of fauna and flora, from subtropical valleys to alpine peaks.

Bhutan is one of the most unique places to visit on our planet. By law, 60% of the whole country’s national forest is protected, and it makes Bhutan tours perfect for trekkers, monastery-lovers, Buddhist pilgrims and the merely curious.

Bhutan is home to some exceptional wildlife including Himalayan Black Bear, Asiatic Black Bear, Asian Elephant, Bengal Tiger, Red Panda, Himalayan Musk Deer, Sloth Bear, Leopards, and the Gray Wolf.

What’s included in the Bhutan tourism fee?

Your daily fee for Bhutan includes:

  • Licensed Bhutanese guide from an official Bhutanese tour operator.
  • Driver and transportation – a new 4×4, or a tour bus. Do not cover any internal flights .
  • Accommodation – includes a 3-stars hotel. If you want something more luxurious like 5-star hotels expect to pay several hundred dollars more per day.
  • Entrance fees to tourist sights
  • Food and most non-alcoholic drinks. 
  • Trekking gear. 
  • All taxes within the country.

Most travelers are not well informed what that fee includes and they fill like it is on the expensive side but as you can see, the Bhutan tourist fee covers all of your necessary expenses within Bhutan.

Thimphu Bhutan

The capital Thimphu

Thimphu is the capital of the Kingdom of Bhutan, and with a population of around 80,000 is the nation’s largest city. The city is the political and economic center of Bhutan, has a dominant agricultural and livestock base, which contributes 45% of the country’s GNP.

Settlements in Thimphu Valley has existed since 1216. In 2008, the national stadium was completed together with a new river-side park.

Thimphu is well endowed with attractions. Some of the most popular attractions are:

Changangkha Lhakhang – constructed in the 15th century, this is one of the oldest temples in the Thimphu Valley. The temple offers wonderful views over the entire valley.

The National Memorial Chorten – located off Jangchhub Lam, the stupa was built in 1974 in memory of the third king.

Statue of Sakyamuni Buddha , sitting on top of Kuensel Phodrang hill is a 51.5mt bronze statue of the founder of Buddhism.

Museums/Galleries – National Folk Heritage Museum, the Royal Textile Academy, Alaya Gallery, Water Dragon Gallery are just a few.

Trashi Chhoe Dzong. – the present dzong was built in the 18th century by Shabdrung Rinpoche to house government officials.

Simtokha Dzong – built-in 1629 by Shabdrung Ngawang Namgyal, Simtokha was the first dzong to be built in a unified Bhutan.

The Takin is the national animal of Bhutan, and looks like a cross between a cow and a goat. Serbithang botanical garden offer a peaceful and relaxing environment to spend a few hours. Botanists will find the wide selection of indigenous trees and plants of interest.

Zorig Chusum School of Traditional Arts, near the National Library, was established in 1971 to preserve the thirteen traditional arts of Bhutan, and visitors are able to observe students honing their skills.

Thimphu Centenary Farmers Weekend Market is by far the largest domestic market for the farmers of Bhutan. Farmers from as far as Lingshi in the north, Tashiyangtse in the east, and Sarpang, Dagana and Tsirang in the south bring their farm products to the market. Across a cantilever footbridge, Kuendeyling Bazaam, to the west bank is a collection of stalls housing clothing, fabric and handicrafts.

Tiger's Nest Bhutan

Paro is a historic town with many sacred sites and historical buildings scattered throughout the area. In addition, the Paro Valley is wide and verdant and is recognized a one of the most beautiful in all Bhutan.

The only international airport in the kingdom is located at Paro, and there are two national airlines operate flights to Bhutan:  Drukair and Bhutan Airlines . Along with Jakar and Punakha, Paro forms the ‘golden triangle’ of popular tourist destinations in country. Some of the main attractions here are:

Taktsang Monastery , (Tiger’s Nest) . Precariously perched on the edge of a 1,200-meter cliff, this monastery creates an impressive sight and is the unofficial symbol of Bhutan. It is about 2-3 hours, totally up-hill hike from the parking lot to the monastery, though there is a cafe located on the ridge across from the Taktsang (about 90 minutes into the walk) that provides a welcome opportunity to take a rest and purchase refreshments and snacks.

National Museum of Bhutan . Located in a former watchtower above the dzong, the museum displays artifacts from Bhutan’s history as well as examples of indigenous flora and fauna.

Rinpung Dzong , which was constructed in 1646.

Drukgyel Dzong This dzong (fortress) was built in the 16th century to commemorate a victory over the invading Tibetan forces.

Drakhapo , above Shaba (keeping Shaba School to the right, follow the dirt road to the end. The complex is a five-minute walk from here). Drakhapo is a monastic complex perched on a cliff. Guru Rinpoche spent two months here after completing a retreat at nearby Taktsang, and during his stay placed many treasures ( terma ) into the cliff. The area also has several hand and footprints embedded in the rock.

Kichu Lhakang is one of the 108 monasteries that were miraculously constructed by King Songten Gampo in one night. It is located just off the road running between Paro bazaar and the Taktsang.

Jangsarbu Lhakhang , located behind Paro Dzong. This small and insignificant looking temple is home to a magnificent statue of Sakyamuni Buddha that was carried all the way from Lhasa , and also houses the protector deity of Paro.

Punakha Dzong

Punakha Dzong

The Punakha Dzong, also known as Pungthang Dewa chhenbi Phodrang, is the administrative centre of Punakha District in Punakha, Bhutan. Constructed by Ngawang Namgyal, 1st Zhabdrung Rinpoche, in 1637–38, it is the second oldest and second largest dzong in Bhutan and one of its most majestic structures.

Dechen Phrodrang Monastery

This was once the original dzong of the city. Dechen Phrodrang. meaning “Palace of Great Bliss”. is a Buddhist monastery in Thimphu, Bhutan. The monastery contains a number of important historical Bhutanese artifacts including 12th-century paintings monitored by UNESCO and a noted statue of Shabdrung Ngawang Namgyal

Changlimithang Archery Ground

Changlimithang Stadium is a multi-purpose stadium in the capital Thimphu, which serves as the most-used National Stadium. The stadium was initially constructed in 1974 for the coronation of the fourth Druk Gyalpo Jigme Singye Wangchuck. Located 2,300 meters (7,500 ft) above sea level, the stadium is one of the highest in the world with seating for around 10,000 people.

Tashichho Dzong

Tashichho Dzong

Tashichhoedzong is a Buddhist monastery and fortress on the northern edge of the city of Thimphu in Bhutan.

Want to learn more about Bhutan? Check our other posts about Bhutan .

Great Bear Rainforest

Why You Should Explore Canada’s Great Bear Rainforest

The Great Bear Rainforest is a temperate rain forest on the Pacific coast of British Columbia, Canada and part of the larger Pacific temperate rainforest ecoregion, which is the largest coastal temperate rainforest in the world.

The Great Bear Rainforest was officially recognized by the Government of British Columbia in February 2016, when it announced an agreement to permanently protect 85% of the old-growth forested area from industrial logging.

The Great Bear Rainforest extends from the Discovery Islands in the south to the BC-Alaska boundary in the north and it covers an area roughly 32,000 km2. The Great Bear Rainforest is one of the largest remaining tracts of unspoiled temperate rainforest left in the world. The area is home to species such as cougars, wolves, salmon, grizzly bears, and the Kermode bear, a unique subspecies of the black bear, in which one in ten cubs displays a recessive white-colored coat. This is the only place of the planet where you can spot the elusive white Kermode bear.

The forest features 1,000-year-old   western red cedar and 90-meter Sitka spruce.

Great Bear Rainforest

The historic agreement that secures the future of the Great Bear Rainforest means more old and second-growth forest will be protected, while still ensuring opportunities for economic development.

Visit Great Bear Rainforest

The Great Bear Rainforest has become a popular destination for travelers seeking first-hand views of the region’s stunning landscapes, waterways and array of wildlife. You can approach the Great Bear Rainforest by roads using one of the area’s main gateways Bella Coola in central BC or by sea with ferry through BC Ferries ’  Inside Passage route  and the  Discovery Coast Connector .

Sea Kayaking and Wildlife Viewing in regions of the Great Bear Rainforest provides an unforgettable adventure. Touring through this spectacular wilderness in a spacious and beautiful sailboat provides visitors with an intimate and unique experience.

The warmest months to visit the area are from June to August. The best chance to spot bears is during the annual salmon run from late August to September.

Biodiversity

The Great Bear Rainforest is a wildlife location in Canada and it is ideal for Bear watching, wildlife cruises, wildlife festivals, and wildlife photography.

Humpback whale

Marine Life

Off the coast of the newly protected Great Bear Rainforest lies the Great Bear Sea, one of the richest cold-water marine environments in the world. Its pristine, thriving waters are packed with nutrients, supporting an abundance of whales, all five species of Pacific salmon, as well as dolphins, porpoises, sea birds and other marine life.

Salmon are a vital key to the Great Bear Rainforest ecosystem and an important food source for a wide array of wildlife as well as grizzly bears for their survival. The great salmon population attracts a wide range of animals, including killer whales, sharks, sea lions, seals, otters, bears, loons, mergansers, heron, and kingfishers. At the same time, a lot of insects and plants are benefiting from nitrogen from salmon.

The Great Bear Rainforest is home to hundreds of species of animals that make up one of the most bio-diverse areas on the planet. and rich in various species especially large predators due to the vast expanse of wilderness, cougars, wolves, black bears, Spirit bears and grizzly bears are the larger mammalian predators, with a wide variety of mustelids such as otters, mink, martins and fishers.

The Kermode (Spirit) bear, a subspecies of black bear with a white coat and British Columbia’s provincial mammal, is found almost exclusively in the Great Bear Rainforest. There are likely fewer than 400 of these rare bears in existence. Spirit Bears are found most frequently on Princess Royal Island which is also the location of the recently created  Kitasoo Spirit Bear Conservancy .

Birdlife includes Bald Eagles in abundance as well as Marbled Murrelet, Blue Herons, reptiles can also be found but in smaller numbers due to the climate and Salamanders are represented in pools and streams.

The main forest tree species is Sitka spruce, Douglas fir, Red cedar and Western Hemlock. The amount of moisture means that fire is very rare which results in an incredibly damp decomposing habitat filled with mosses and fungi and decaying trees.

Great Bear Rainforest BC

BC’s coastal temperate rainforests are characterized by some of the oldest and largest trees on Earth, the most common of which are Sitka spruce, red cedar, western hemlock, amabilis and Douglas fir. Trees can tower up to 300feet and grow for more than 1,500 years.

Cultural History in BC Canada

Cultural History

The Great Bear Rainforest is a land of fjords, islands, and great river estuaries. You have the unique chance to explore the worlds of several northwest First Nations: the Heiltsuk, Kitasoo Xai’xais, Haisla, Gitga’at, and Henaaksiala. Everywhere is evidence of their civilization. You can join tours and you’ll be able to visit modern villages, talk with local residents, and see the ancient art traditions still in place today.

In 2016 the Premier of British Columbia and First Nations of the Great Bear Rainforest region announced a conservation agreement of global significance.

Main photo credit: Sam Beebe / flickr Want to learn more about other sustainable destination? Check out section sustainable travel destinations .

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Promote Sustainable Tourism

Break the Ice Media

There are a few things you need to know in order to get the most exposure possible. Here are some tips and tricks for getting the most out of your partnership with local and regional tourism offices.

How DMOs Support Tourism

First, let’s talk about how local and state tourism offices are working to support local tourism. There is a lot that goes into promoting a destination – and most of it is behind the scenes.

Every local and regional tourism office has a website. Some are more in-depth than others, but they usually have listings for the same categories: things to do, lodging, food and drink. This is where visitors can find the contact information for specific attractions and businesses, as well as pictures and descriptions. Most websites also have event calendars that showcase festivals, performances, even seminars taking place across the region.

Most tourism offices still distribute thousands of printed brochures via welcome centers, thruway stops and visitor requests. Through gorgeous photos and captivating language, guides or brochures paint an overall picture of what a visitor can expect. Many also offer ad space if you want to stand out in front of an interested audience.

Hear from marketing expert Robert Rose on building an addressable and interested audience in Episode 126 of Destination on the Left.

Press releases

When there is an announcement – such as a new restaurant in town or a state park winning a national award –  the tourism office will send out a press release, which could get picked up by regional or national publications. It may even generate interest from media who want an interview or travel writers who want to experience it for themselves.

Press releases are not limited to local marketing offices. Finger Lakes Regional Tourism Council (FLRTC), the official promotion organization for the 14-county Finger Lakes Vacation Region, distributes monthly press releases highlighting regional assets. Examples include activities to celebrate the 100th anniversary of women’s suffrage and new tourism assets that opened in the last six months.

See how we built brand awareness through PR outreach and attracting media attention.

Blog posts are an interesting way to promote multiple assets at once. They provide a roundup of attractions with a common theme, and are usually written more conversationally than other marketing pieces. Blogs can also provide a deeper look into a niche topic as it relates to a destination, than say, a brochure could.  Corning and the Southern Finger Lakes does a great job at this by providing a perfect picnic guide  and  tasty salad spots around Corning’s Gaffer District. 

Social Media

All of the different tactics listed above provide great content for a tourism office. Events, announcements, media placements and blogs can be shared across social media channels.

Large Activations

Tourism offices can reach larger audiences with a presence at popular events and exhibits.

Depending on the event, attendees may be from another city or even another state. A major event is the perfect place to promote its destination to an audience that’s already there, that may be unfamiliar with the area and is most likely looking for other things to do. The TPA can share the best places to go, eat or sleep, and hand out branded materials or collateral.

Governor Cuomo invested in ten new welcome centers across New York State in recent years, with the goal to promote local tourism. Each welcome center highlights that region’s renowned tourism destinations through photos, videos, Taste NY market and artifact wall. I Love NY worked closely with local and regional tourism offices to gather artifacts and iconic symbols from partners that visually explain the history and culture of the region. The Southern Tier welcome center , for example, includes a race car from Watkins Glen International and hanging glass sculpture from the Corning Museum of Glass.

Commercials

Marketing offices with larger budgets – think state tourism offices – run T.V. commercials to promote to both state-wide and out of state audiences. You may have seen commercials from I Love NY, showcasing various assets and attractions across the state – from equal rights history to fun outdoor activities.

How Can you Help?

There are plenty of ways you can help your tourism office promote you. It starts with getting on their radar!

Update them Constantly

First, make sure to tell them when any contact information or website links have changed. Having current contact information for the organization and proper links to social media and website pages are a must in order to get promoted.

Secondly, let your TPA or DMO know whenever you have something new and exciting – such as a new restaurant, new product, new event or new drink. Nothing is too big or too small. Local tourism offices get requests for information about assets that fit a specific topic. For example, a PR agency may have a lead on a writer looking for “top rated resorts in the Finger Lakes Region” or “dishes utilizing fresh and seasonal ingredients.” Make sure you communicate clearly and frequently enough that your tourism office understands what makes you different. Once they’re aware of the awesome things you’re doing, they’ll have what they need to include your attraction in pitches to the media or on FAMs.

Submit Events

As I mentioned above, TPAs have event calendars on their websites. This helps visitors to the website (and the destination) quickly see what is going on while they’re in town. Tourism offices also tend to promote local happenings across their social media channels, giving your event more reach. And if it’s unique enough, the event may be worth pitching to the media for coverage. Make sure your TPA knows about your event so you can get this easy, added exposure.

Do you have a bizarre stat you can boast? A quirky cocktail that uses a unique ingredient? Maybe your museum is haunted by an anti-alcohol advocate. Don’t shy away from the weird! Share these one-of-a-kind characteristics with your tourism office. Journalists and visitors are not looking for the same old, same old. Instead of a traditional fall activity, they’re more interested in seeing something like underwater pumpkin carving .

Respond Quickly and Completely

If your tourism office asks you for information, it is best to respond quickly and with plenty of information. Whenever possible, include photos, videos and quotes from notable staff. These requests usually come with a short turnaround because an agency, organization or journalist contacted them for inclusion in a press release, exhibit, media pitch or article.

Keep your Photography Up-to-Date

When they want to promote your asset or pitch it to the media, they’re going to need good, high-quality photos to show it off. And they’ll need them right away – you won’t have time to call up a professional photographer. So whenever you can, take photos of your asset. That includes in all seasons (show off your winery surrounded by blooming tulips and in front of colorful fall foliage) and during any special event ( capture your display during Pride Month ).

Keep learning with our handy list of travel and tourism terms, acronyms & abbreviations.

Related posts:

tourism can promote

Winter is here! Check out the winter wonderlands at these 5 amazing winter destinations in Montana

  • Travel Guide
  • Sustainability

How Does Ecotourism Help Preserve Nature?

Published: November 14, 2023

Modified: December 28, 2023

by Dulci Rowland

  • Plan Your Trip

how-does-ecotourism-help-preserve-nature

Introduction

Welcome to the world of ecotourism, a sustainable approach to travel that promotes the preservation of nature while providing unique and enriching experiences for travelers. In an era where climate change and environmental degradation are major concerns, ecotourism emerges as a powerful tool to protect and conserve our planet.

Ecotourism goes beyond traditional tourism by focusing on the principles of sustainability, conservation, and education. It aims to minimize the negative impact of tourism on the environment while maximizing the benefits for local communities and the preservation of natural resources.

While conventional tourism often prioritizes economic gain and overlooks the environmental consequences, ecotourism strives to strike a balance between economic development and ecological conservation. By engaging in responsible and ethical tourism practices, we can contribute to the long-term well-being of our planet and the communities that depend on it.

In this article, we will explore the concept of ecotourism and how it plays a crucial role in preserving nature. We will dive into the economic benefits for conservation efforts, the importance of environmental education, the impact on local communities, and examine successful ecotourism initiatives from around the world. Additionally, we will discuss the challenges and limitations of ecotourism and explore future opportunities for innovation in this field.

So, if you’re curious about how travel can make a positive difference and help protect the environment, join us on this journey to discover the incredible benefits of ecotourism and how it can pave the way for a sustainable and responsible future.

What is Ecotourism?

Ecotourism is a form of travel that promotes responsible and sustainable tourism practices in natural and pristine environments. It focuses on experiencing and appreciating nature while conserving the environment and benefiting local communities. Unlike traditional tourism, which may cause harm to ecosystems and exploit local resources, ecotourism aims to minimize negative impacts and create positive, long-term change.

At its core, ecotourism involves immersing oneself in natural surroundings, such as national parks, wildlife reserves, and protected areas. It allows travelers to connect with nature and participate in activities that have minimal impact on the environment, such as hiking, birdwatching, and wildlife observation.

The principles of ecotourism extend beyond the travel experience itself. It encompasses a holistic approach that includes sustainable accommodation, responsible transportation, and community involvement. Eco-lodges and eco-friendly resorts that are built using local, renewable materials and employ eco-conscious practices are often preferred options for eco-travelers. Similarly, minimizing carbon emissions through using public transportation, walking, or biking is encouraged over private transportation.

Furthermore, ecotourism prioritizes engagement with local communities and the promotion of their cultural heritage. It aims to generate economic opportunities for local inhabitants through employment in tourism-related activities, such as local guiding, crafts, or culinary experiences. By involving and empowering local communities, ecotourism contributes to the preservation of cultural diversity and heritage.

Education and awareness play a crucial role in ecotourism. Travelers are encouraged to learn and gain a deeper understanding of the natural environment, the challenges it faces, and the strategies implemented to protect it. This educational aspect aims to foster a sense of responsibility and inspire travelers to engage in sustainable practices not only during their trip but also in their everyday lives.

In summary, ecotourism goes beyond being a mere sightseeing experience. It is a sustainable and responsible way of tourism that seeks to protect nature, promote cultural appreciation, benefit local communities, and educate travelers about environmental conservation. By choosing ecotourism, we can make a positive impact on our planet while enjoying unforgettable and immersive experiences in pristine natural environments.

The Importance of Preserving Nature

Nature is not only a source of beauty and inspiration, but it also plays a vital role in supporting all life on Earth. From clean air and water to food and resources, our well-being is intricately connected to the health and preservation of natural ecosystems.

Preserving nature is crucial for several reasons:

  • Biodiversity: Natural ecosystems are home to a diverse array of plant and animal species. This biodiversity is not only a wonder to behold, but it also ensures the resilience and stability of ecosystems. Preserving nature helps protect endangered species, maintain ecological balance, and prevent the loss of valuable genetic resources.
  • Ecosystem Services: Nature provides vital ecosystem services that contribute to our daily lives. Forests, for example, act as carbon sinks and help regulate climate patterns. Wetlands filter and purify water, while coral reefs protect coastlines from erosion and provide habitats for countless marine species. By preserving nature, we can continue to benefit from these crucial services.
  • Climate Change Mitigation: Natural ecosystems are essential in the fight against climate change. Forests absorb carbon dioxide, a key greenhouse gas, helping to mitigate the effects of climate change. Preserving and restoring forests, as well as other natural habitats, can play a significant role in reducing greenhouse gas emissions and stabilizing our climate.
  • Health and Well-being: Time spent in nature has been linked to numerous physical and mental health benefits. Exposure to green spaces reduces stress, boosts mood, and improves overall well-being. Preserving natural areas provides opportunities for nature-based recreation and promotes a healthier lifestyle.
  • Cultural and Spiritual Importance: Nature holds immense cultural and spiritual significance for many communities around the world. Indigenous peoples, for example, have deep connections to their ancestral lands and rely on the resources provided by nature for their cultural practices and livelihoods. Preserving nature safeguards these cultural heritages and respects the rights and knowledge of indigenous communities.

Unfortunately, human activities such as deforestation, pollution, and overexploitation of natural resources have significantly impacted our ecosystems. This is why preserving nature is more critical than ever. Ecotourism offers an effective and sustainable way to support nature conservation by fostering awareness, educating visitors, and providing economic incentives for local communities.

By actively engaging in practices that preserve and protect nature, we can ensure a sustainable future for ourselves and future generations. The preservation of nature is not only an ethical responsibility, but it is also essential for our survival and the well-being of the planet we call home.

Ecotourism as a Sustainable Approach

Ecotourism stands as a beacon of hope in the face of environmental challenges, offering a sustainable approach to travel that minimizes negative impacts and fosters long-term benefits. It embraces the principles of conservation, sustainability, community empowerment, and education to ensure the preservation of natural and cultural resources.

Here are some key aspects that make ecotourism a sustainable approach:

  • Conservation: Ecotourism aims to protect and conserve natural ecosystems and biodiversity. It promotes responsible travel practices that minimize negative impacts on the environment, such as reducing waste, using eco-friendly transportation, and respecting wildlife and their habitats. By prioritizing conservation efforts, ecotourism helps preserve the very resources that make travel possible.
  • Sustainability: Sustainability lies at the core of ecotourism. It seeks to meet the needs of present tourists without compromising the needs of future generations. This involves a holistic approach to tourism management, considering the social, economic, and environmental aspects. Sustainable practices include supporting local economies, employing renewable energy sources, practicing responsible waste management, and promoting cultural preservation.
  • Community Empowerment: Unlike mass tourism, which often benefits large corporations and leaves local communities marginalized, ecotourism emphasizes community involvement and empowerment. It promotes partnerships with local residents, providing opportunities for them to actively participate in tourism activities and share their knowledge and cultural heritage. This empowerment leads to increased economic benefits for communities and incentivizes them to protect their natural resources.
  • Education: Ecotourism places a strong emphasis on environmental education and awareness. It seeks to educate travelers about the importance of conservation and the need to protect natural resources. By fostering a sense of responsibility and understanding, ecotourism encourages visitors to make informed decisions and adopt sustainable practices not only during their travels but also in their everyday lives. This education component helps create environmentally conscious and responsible global citizens.
  • Preservation of Culture: Ecotourism recognizes the value of cultural heritage and respects the traditions and customs of local communities. It provides opportunities for travelers to engage with local cultures, learn from their traditions, and support their handicrafts and unique products. By promoting cultural preservation, ecotourism contributes to the sustainability and resilience of communities.

Overall, ecotourism holds great potential as a sustainable approach to travel. It not only allows us to explore and appreciate the beauty of our planet but also encourages us to be mindful of our impact on the environment and communities we visit. By embracing ecotourism, we can contribute to the global effort of creating a more sustainable and responsible tourism industry.

Economic Benefits of Ecotourism for Conservation

Ecotourism not only has positive environmental and social impacts but also brings about significant economic benefits for nature conservation efforts. By attracting tourists who are interested in experiencing and preserving natural environments, ecotourism creates economic incentives to protect and conserve ecosystems. Here are some key economic benefits of ecotourism for conservation:

  • Revenue Generation: Ecotourism contributes to the local economy by generating revenue through visitor spending. Tourists who engage in ecotourism activities often spend on accommodations, transportation, local guides, and local products. The income generated can be used for conservation efforts, such as habitat restoration, wildlife protection, and implementing sustainable practices.
  • Job Creation: Ecotourism creates employment opportunities for local communities, especially in rural areas where alternative sources of income may be limited. The demand for guides, park rangers, and other tourism-related services provides jobs that directly support conservation efforts. Additionally, ecotourism fosters the development of small businesses, such as eco-lodges and local handicrafts, boosting local entrepreneurship and economic growth.
  • Investment in Infrastructure: To accommodate ecotourism activities, there is often a need for infrastructure development in remote areas. This includes the construction and maintenance of visitor centers, trails, and eco-lodges. The investment in infrastructure not only enhances the visitor experience but also contributes to the protection and preservation of natural resources by providing facilities that promote responsible and sustainable tourism practices.
  • Multiplier Effect: Ecotourism has a multiplier effect on the local economy, wherein increased spending by tourists ripples through the community, benefitting various businesses and sectors. For example, income generated from ecotourism can stimulate demand for local goods and services, such as agricultural produce, transportation services, and traditional crafts. This increased economic activity can lead to overall community development and improved living standards.
  • Sustainable Financing: Ecotourism can provide a sustainable financing model for conservation initiatives. Revenue generated from visitor fees and park permits can be reinvested into conservation efforts. This includes funding research projects, implementing anti-poaching measures, and supporting community-led conservation initiatives. By establishing a reliable source of income through ecotourism, nature conservation can be effectively funded and sustained.

These economic benefits of ecotourism provide a strong incentive for governments, communities, and stakeholders to prioritize the protection and preservation of natural environments. By recognizing the economic value of intact ecosystems, efforts can be made to ensure the sustainable growth of ecotourism, fostering a win-win scenario where conservation and economic development go hand in hand.

However, it is essential to strike a balance between the economic benefits of ecotourism and the protection of fragile ecosystems. Proper planning and management are critical to ensure that tourism activities do not degrade natural resources and wildlife habitats. Responsible and sustainable practices must be implemented to harness the economic potential of ecotourism while safeguarding the long-term integrity of the ecosystems we seek to preserve.

Ecotourism’s Role in Environmental Education

One of the key aspects of ecotourism is its focus on environmental education, providing opportunities for travelers to learn and gain a deeper understanding of the natural world. By imparting knowledge and raising awareness about environmental issues, ecotourism plays a crucial role in fostering a sense of responsibility and inspiring positive change. Here’s how ecotourism contributes to environmental education:

  • Hands-On Experiences: Ecotourism offers unique and immersive experiences that allow travelers to directly engage with and appreciate nature. Activities such as guided hikes, wildlife safaris, and snorkeling around coral reefs provide firsthand encounters with ecosystems and biodiversity. These experiences not only create lasting memories but also help individuals connect with the natural world on a deeper level.
  • Expert Guidance: Ecotourism often involves the guidance of local experts, including naturalists, guides, and park rangers, who possess extensive knowledge about the ecosystems and species found in the area. These experts provide valuable insights, sharing information about the flora, fauna, and ecological processes. Their expertise helps to enhance the educational experience, allowing travelers to learn and ask questions about the environment they are exploring.
  • Conservation-focused Interpretation: Ecotourism activities often include interpretation programs that educate travelers about the importance of conservation. Interpretation activities can range from informative guided walks to interactive sessions highlighting local conservation efforts. Through these programs, travelers gain a deeper appreciation for the intricacies of the ecosystem and the need for its protection.
  • Understanding Local Cultures: Ecotourism also emphasizes cultural preservation and the importance of local communities in environmental conservation. Travelers have the opportunity to learn about local cultures, traditions, and indigenous knowledge related to nature. Understanding the close relationship between culture and the environment fosters a holistic understanding of conservation and promotes respect for different ways of life.
  • Empowering Change: Environmental education through ecotourism not only imparts knowledge but also aims to inspire individuals to take action. By learning about the importance of conservation and sustainable practices, travelers are encouraged to adopt more environmentally friendly behaviors during their travels and within their communities. This awareness and empowerment can lead to a ripple effect, spreading the message of environmental stewardship to others.

By incorporating environmental education into ecotourism activities, travelers become ambassadors for conservation, taking their newfound knowledge and passion back to their homes and influencing others to make more sustainable choices. Furthermore, the economic support generated by ecotourism provides resources for conservation organizations and local communities to invest in educational programs, research, and initiatives that promote environmental conservation.

Ultimately, ecotourism’s role in environmental education is to foster a connection between people and the natural world, inspiring a sense of responsibility, appreciation, and action. By embracing the principles of ecotourism and incorporating environmental education in travel experiences, we can contribute to a more sustainable future for our planet.

Impact of Ecotourism on Local Communities

Ecotourism has a profound impact on local communities, providing opportunities for economic growth, cultural preservation, and community empowerment. Unlike conventional tourism, which often marginalizes local residents, ecotourism aims to involve and benefit local communities directly. Here are some key impacts of ecotourism on local communities:

  • Economic Benefits: Ecotourism creates job opportunities for local residents, stimulating economic growth in areas that may otherwise have limited employment options. Locals can work as tour guides, park rangers, eco-lodge staff, artisans, or service providers, enabling them to earn a sustainable income from tourism-related activities.
  • Poverty Alleviation: Ecotourism helps alleviate poverty by providing alternative livelihoods for local communities. By harnessing the economic potential of natural resources, such as wildlife or unique landscapes, it offers sustainable income opportunities that reduce dependence on activities that may harm the environment, such as logging or unsustainable agriculture.
  • Cultural Preservation: Ecotourism emphasizes the preservation of local cultures and traditions. Travelers are encouraged to learn about and respect the customs and heritage of the communities they visit. The involvement of local residents in tourism activities allows them to showcase their cultural practices, handicrafts, and traditional knowledge, ensuring its continuity for future generations.
  • Community Empowerment: Ecotourism empowers local communities by involving them in decision-making processes and revenue sharing. Community-owned and operated tourism initiatives enable locals to have control over the management of natural resources and tourism activities. This empowerment fosters a sense of ownership, pride, and responsibility for the environment and encourages sustainable practices.
  • Investment in Infrastructure and Services: The growth of ecotourism often leads to the development of necessary infrastructure and services. Local communities benefit from improved roads, utilities, healthcare facilities, and educational opportunities. This infrastructure development not only supports tourism but also enhances the overall quality of life for residents in the area.
  • Social and Cultural Exchange: Ecotourism promotes interaction and cultural exchange between visitors and locals. Travelers have the opportunity to learn from the community’s traditions, lifestyles, and perspectives. Likewise, locals gain exposure to different cultures, promoting mutual respect and understanding. This exchange of ideas and experiences enriches both travelers and locals, fostering cross-cultural connections and global citizenship.

It is important to note that the successful implementation of ecotourism in local communities requires careful planning, collaboration, and sensitivity. The participation and engagement of local residents in decision-making processes, equitable distribution of benefits, and cultural preservation are crucial considerations.

By embracing ecotourism, it is possible to create a sustainable tourism model that not only protects the environment but also contributes to the well-being and prosperity of local communities. Through responsible and inclusive tourism practices, ecotourism empowers local residents, preserves cultural heritage, and ensures that tourism benefits are shared fairly, helping to build resilient and thriving communities.

Case Studies: Successful Ecotourism Initiatives

There are numerous successful ecotourism initiatives around the world that have demonstrated the positive impact of sustainable tourism on both conservation and community development. Here are a few noteworthy case studies:

  • The Galapagos Islands, Ecuador: The Galapagos Islands are a prime example of successful ecotourism. Strict regulations and visitor limits are in place to protect the unique flora and fauna of these volcanic islands. Tourism revenue is used for conservation efforts, such as habitat restoration and species preservation. Local communities are actively involved in ecotourism activities, providing education and interpreting the fragile ecosystem to visitors.
  • Bhutan: Bhutan has embraced a high-value, low-impact approach to tourism, with a focus on sustainability and preservation of its cultural and natural heritage. The country charges a daily tourist fee, ensuring that tourism benefits local communities. The revenue generated is invested in education, healthcare, and the preservation of national parks and cultural sites. Bhutan’s commitment to ecotourism has allowed for the protection of pristine landscapes and upheld its unique cultural traditions.
  • Costa Rica: Costa Rica has become a global leader in ecotourism, leveraging its incredible biodiversity and natural landscapes. The country has created a network of national parks, protected areas, and wildlife reserves. Sustainable practices, such as recycling, organic agriculture, and eco-lodges, are widely embraced. Revenue from ecotourism is reinvested in conservation efforts and community development, benefiting local communities and preserving the country’s remarkable natural heritage.
  • Masoala National Park, Madagascar: Masoala National Park demonstrates the power of community involvement in ecotourism. Local communities have been engaged in park management, providing guides, cultural performances, and lodging. This community-led ecotourism initiative has contributed to poverty reduction, protection of the park’s biodiversity, and cultural preservation. The project has empowered local communities and given them a stake in the conservation of their natural environment.
  • The Great Barrier Reef, Australia: The Great Barrier Reef is a UNESCO World Heritage Site that has implemented sustainable tourism practices. Visitor numbers are carefully managed, and strict guidelines are in place to minimize impacts on coral reefs. The tourism industry works closely with scientists and conservation organizations to monitor and protect the reef. Efforts are made to educate visitors about the fragility of the ecosystem and the role they can play in its preservation.

These are just a few examples of successful ecotourism initiatives that have proven the potential for conservation and community development through responsible tourism practices. The success of these initiatives lies in the collaboration and partnerships between governments, local communities, and tourism stakeholders, as well as the commitment to balancing economic well-being with environmental preservation.

These case studies demonstrate that with careful planning, sustainable management, and a commitment to local engagement, ecotourism can bring significant benefits to both conservation efforts and the well-being of local communities.

Challenges and Limitations of Ecotourism for Nature Preservation

While ecotourism holds great potential for nature preservation, it is not without its challenges and limitations. Understanding and addressing these issues is crucial to ensure the long-term sustainability and effectiveness of ecotourism initiatives. Here are some of the challenges and limitations of ecotourism for nature preservation:

  • Carrying Capacity: Determining the maximum number of visitors and activities that an ecosystem can sustainably handle, known as carrying capacity, is often a complex task. Ensuring that visitor numbers and activities do not exceed this limit is critical to prevent negative impacts on natural environments, such as habitat degradation or disruption of wildlife behavior.
  • Visitor Behavior: While ecotourism promotes responsible travel, ensuring that visitors adhere to sustainable practices can be a challenge. Some tourists may engage in activities that harm the environment, disturb wildlife, or contribute to pollution. Educating and enforcing responsible behavior among tourists is necessary to minimize negative impacts on the ecosystem.
  • Infrastructure and Development: The development of ecotourism infrastructure, including lodges, trails, and visitor centers, can have unintended consequences on the environment. Poorly planned or excessive infrastructure development may lead to habitat fragmentation, disturbance of sensitive areas, or increased pressure on resources. Careful planning and sustainable development practices are essential to mitigate these impacts.
  • Local Community Benefits: While ecotourism aims to benefit local communities, ensuring equitable distribution of benefits can be challenging. Issues such as leakage, where profits from tourism leak out of the local economy due to foreign-owned businesses or external suppliers, can limit the economic benefits for local residents. Strategies and policies that prioritize community involvement, revenue sharing, and capacity building are necessary to maximize the positive impact on local communities.
  • Climate Change: Climate change poses a significant threat to natural environments and the success of ecotourism initiatives. Rising temperatures, changing precipitation patterns, and increased extreme weather events can negatively affect ecosystems, wildlife habitats, and the viability of certain ecotourism activities. Adaptation measures and a focus on mitigating carbon emissions are essential to ensure the long-term viability of ecotourism in the face of climate change.
  • Greenwashing: Greenwashing refers to the misleading marketing or labeling of a product or service as environmentally friendly when it may not meet sustainable standards. In the context of ecotourism, greenwashing can lead to false claims of sustainability or conservation practices, which can undermine the integrity of the industry. Robust certification systems and transparent marketing practices are necessary to combat greenwashing and ensure that ecotourism initiatives are genuinely sustainable.

Addressing these challenges and limitations requires collaboration among governments, local communities, tourism operators, and conservation organizations. It necessitates a commitment to continual monitoring, adaptive management, and ongoing education and awareness initiatives.

While ecotourism is not a perfect solution, acknowledging and addressing these challenges can help strengthen its effectiveness and ensure that the benefits of ecotourism for nature preservation are maximized while minimizing negative impacts on the environment.

Future Opportunities and Innovations in Ecotourism

The field of ecotourism is constantly evolving, with new opportunities and innovations emerging to further enhance its impact on nature preservation and community development. As we look towards the future, there are several exciting developments and possibilities that can shape the future of ecotourism:

  • Technology and Digital Platforms: Technology has the potential to revolutionize ecotourism, making it more accessible and immersive. Virtual reality and augmented reality can offer virtual experiences of ecotourism destinations, allowing people to explore and learn about natural environments from anywhere in the world. Digital platforms and mobile applications can provide real-time information on sustainable travel practices, eco-friendly accommodations, and conservation initiatives, helping travelers make informed choices.
  • Regenerative Tourism: Regenerative tourism takes sustainability a step further by actively working towards restoring and regenerating ecosystems, rather than merely minimizing negative impacts. This approach involves rewilding initiatives, reforestation projects, and sustainable farming practices that focus on regenerating biodiversity and enhancing ecosystem services. Regenerative tourism has the potential to create a positive net impact on the environment, contributing to the long-term health and resilience of natural ecosystems.
  • Community-led Conservation Initiatives: Engaging local communities as key stakeholders in conservation and tourism management is crucial. Future opportunities lie in empowering local communities to take a more active role in decision-making processes, ensuring that they benefit directly from ecotourism initiatives. Community-led conservation initiatives, such as community-managed protected areas or locally guided tours, strengthen the relationship between communities and their natural environments while fostering a sense of ownership and stewardship.
  • Green Infrastructure and Sustainable Design: Innovations in green infrastructure and sustainable design can further reduce the environmental impact of ecotourism facilities and operations. This includes the implementation of renewable energy systems, green building practices, and waste management strategies. Utilizing eco-friendly materials and incorporating sustainable design principles can minimize carbon footprints and enhance the overall sustainability of ecotourism facilities.
  • Collaboration and Partnerships: Future opportunities lie in strengthening collaboration and partnerships between different stakeholders, including governments, NGOs, local communities, and the tourism industry. By working together, shared resources and expertise can be leveraged to develop innovative and effective conservation and sustainable tourism strategies. Public-private partnerships can also play a crucial role in funding and implementing large-scale ecotourism initiatives.
  • Education and Awareness: Education and awareness initiatives will continue to be essential in the future of ecotourism. By promoting environmental literacy, inspiring behavioral change, and fostering a deeper understanding of the interconnectedness between humans and nature, we can cultivate a new generation of environmentally conscious travelers. Education can empower individuals to make informed choices and actively contribute to the preservation of natural environments.

The future of ecotourism holds tremendous potential for transformative change in how we travel and interact with the natural world. Through the integration of technology, regenerative practices, community involvement, sustainable design, collaboration, and education, we can shape a future where ecotourism becomes a driving force for conservation, community empowerment, and global sustainability.

As we embrace these opportunities and innovations, it is crucial to remain mindful of the need for responsible and ethical practices, ensuring that the integrity of ecotourism is upheld and the long-term preservation of nature remains at the forefront.

Ecotourism offers a powerful and sustainable approach to travel that holds significant potential for nature preservation, community development, and environmental education. By prioritizing conservation, sustainability, and community empowerment, ecotourism can create a positive impact on our planet and the people who call it home.

Throughout this article, we have explored the fundamental principles and benefits of ecotourism. We have seen how it promotes responsible travel practices, minimizes negative impacts on the environment, and provides economic incentives for nature conservation. Ecotourism fosters a deeper understanding and appreciation of the natural world, inspiring individuals to become advocates for environmental protection and sustainability.

Furthermore, ecotourism plays a crucial role in supporting local communities, creating jobs, empowering marginalized groups, and preserving cultural heritage. By involving and benefiting local residents, ecotourism invests in the prosperity and well-being of communities, ensuring that tourism is sustainable, inclusive, and equitable.

While challenges and limitations exist, such as carrying capacity, visitor behavior, and ensuring local community benefits, they can be addressed through careful planning, collaboration, and ongoing education and awareness initiatives.

The future of ecotourism holds exciting opportunities for innovation. With advancements in technology, the emergence of regenerative tourism, and the potential for community-led initiatives, ecotourism can continue to evolve and make positive change. Green infrastructure, sustainable design, collaboration, and education will remain integral to the success of ecotourism in the years to come.

It is our shared responsibility to support and champion ecotourism as a powerful tool for nature preservation, community development, and environmental education. As travelers, we can choose experiences and destinations that align with sustainable and ethical practices. As stakeholders, we can advocate for policies that prioritize conservation and community involvement.

By embracing ecotourism, we can make a profound impact on the preservation of our planet, the well-being of local communities, and our own personal journeys of discovery and growth. Let us travel with a purpose, guided by the principles of sustainability, respect, and appreciation for the incredible natural world that surrounds us.

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  • Nov 15, 2021

The Importance of Tourism in Preserving Culture and Heritage

It may seem counterintuitive to some, but tourism actually has a role to play in preserving culture.

You see, tourism is closely tied to cultural promotion, increased cultural awareness, and the accumulation of resources to be used for cultural preservation.

How? We’ll outline that in more detail today as we talk about tourism’s role in keeping culture and heritage alive.

tourism can promote

How Tourism Helps Cultural Preservation

Let's start with what tourism does.

It basically encourages outsiders to visit and possibly experience a culture or locale different from their own. This is useful in the preservation of culture and heritage because it increases their visibility past their usual borders.

When tourism is done right, the visibility it can grant a culture isn’t shallow either.

To see why, you just need to remember that understanding culture is best done from close-up or even via immersion. Holding yourself at a distance from a culture isn’t usually the best way to fully grasp it.

Immersion and intimacy give you a better picture of the culture than a remote perspective. It can enrich even your insight on cultural differences.

This experience of a culture renders your awareness of it deeper and more meaningful.

This means that the visibility tourism can give to a culture and heritage becomes less of a shallow image, more truly reflective of the society being identified and acknowledged.

And this matters for several reasons!

First, preservation of a culture doesn't happen merely through memories of those who own it.

It can happen too through acknowledgement of those outside the culture, through their appreciation and agreement that there is definitely an identity in there that’s worth recognising.

Second, this appreciation from outsiders can encourage members of the culture to actually keep it alive out of pride. The admiration of others can help you realise the importance of knowing your culture.

That can tie into schemes for cultural tourism, whereby added impetus to keep the culture alive - whether for economic gain or other reasons - would arise.

Those same schemes can be used to harvest resources for the preservation of culture and heritage too. This is often the case for entry fees to heritage sites, where a portion of the fees are used to maintain the locations.

So, as you can see, tourism can have clear benefits for cultural preservation.

tourism can promote

The Other Side of the Coin

That being said, there's reason to be wary of tourism too if you care about cultural preservation.

Tourism can dilute culture in some ways. For example, it can bring about overdone commodification of traditions and heritage.

When people put profit-making first, that’s always a possibility. It even paves the way for cultural theft, which happens fairly often now since people recognise there’s a market for cultural commodities.

A famous example would be the inauthentic didgeridoo trade.

Didgeridoos are iconic wind instruments used by Australia’s aborigines. Even their crafting is an important piece of aboriginal heritage, as it requires the careful selection and polishing of live trees that have been hollowed by termites.

Unfortunately, demand for didgeridoos among collectors and tourists is such that the aborigines who normally craft them can barely meet supply.

This is because it takes a long time to make a didgeridoo the traditional way.

The result is that some entrepreneurs have set up “didgeridoo workshops” in other locations - like Southeast Asian countries - where foreign nationals make the instruments using modern methods.

They churn out the didgeridoos by the hundreds and then sell them while claiming them to be authentic.

Thefts like this can be a serious outcome of uncontrolled cultural tourism. It turns culture into another commodity to be mass-produced, outsourced, and thus, rendered inauthentic.

tourism can promote

Striking a Balance

Still, tourism can have obvious benefits for cultural preservation.

This is particularly true today, when living in a vacuum is no longer feasible due to the high integration of economies and societies.

Tourism may help communities stay aware of what to look out for in terms of keeping tradition alive when managed properly.

It can keep us aware of the dangers of losing the past in the push to move forward while also offering ways to use that past for progress.

To that end, everything comes down to balance, as with most things.

What do you think, yourself? What’s your take on tourism and how it can help with cultural preservation - if at all?

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13 Ways Responsible Tourism Can Help Save Wildlife

Posted: April 19, 2023 | Last updated: June 7, 2023

There are a handful of important and highly-reputable certification programs that travelers can look for before participating in an experience that involves wildlife. This is perhaps the first step travelers should take and the easiest. Each of the organizations mentioned on the following three slides provides accreditation or some other form of thorough review that recognizes companies committed to responsible practices.

Certifications

The <a href="https://sanctuaryfederation.org/" title="Global Federation of Animal Sanctuaries">Global Federation of Animal Sanctuaries</a> accredits and recognizes sanctuaries and rescue centers that meet the highest standards of care during rescue, rehabilitation, and for the rest of the animal's life. The organization's website lists more than 200 sanctuaries around the world that have been vetted and received its accreditation. The website can be used to search for sanctuaries by animal type, region of the world, or by the sanctuary name.

ChangChill Elephant Sanctuary, Thailand

<a href="https://whaleheritagesites.org/" title="Whale Heritage Sites">Whale Heritage Sites</a> and <a href="https://whalesense.org/" title="Whale Sense">Whale Sense</a> are two separate global organizations that recognize and accredit responsible whale and dolphin-watching tours and companies. The Whale Heritage Site program is an initiative created by the <a href="https://worldcetaceanalliance.org/">World Cetacean Alliance</a> that's operated in partnership with <a href="https://www.worldanimalprotection.org/">World Animal Protection</a>. Its certification program is designed to promote responsible whale and dolphin watching to the public in destinations worldwide. Whale Sense meanwhile, is sponsored by the National Oceanic and Atmospheric Administration and the Whale and Dolphin Conservation organization. It is an education and recognition program offered to commercial whale watching companies in the U.S. Atlantic and Alaska Regions. Both of these organizations provide lists on their respective websites of responsible tour operators, allowing travelers to easily identify the best companies to book tours with.

Los Cabos whale watching

Elephant rides involve a lifetime of cruelty for the elephants involved. Thankfully, a growing number of tour operators have stopped including such venues on their tours. But there are still plenty of travel companies featuring these inhumane experiences. Steer clear of this type of activity in order to help bring about industry change. Instead opt to see elephants in the wild via a safari or visit a responsibly-run elephant sanctuary. World Animal Protection features a <a href="https://www.worldanimalprotection.org/elephant-friendly-tourist-guide#slice-11" title="list of approved elephant sanctuaries">list of approved elephant sanctuaries</a> on its website. The sanctuaries, which have been carefully vetted by WAP, are located throughout Thailand, Cambodia, Nepal, India, Laos, and Sri Lanka.

Two elephants enjoying their retirement at a sanctuary

Beyond looking for certifications, there are other ways tourists can ensure their choices are not harmful to wild animals. For instance, just because a venue or wildlife attraction has positive reviews on TripAdvisor, doesn’t mean the venue does not harm animals. “Some years ago, researchers did a study where they analyzed thousands of reviews of wildlife venues on TripAdvisor and 80 percent of people left positive reviews of venues that mistreated animals,” Nicole Barrantes, of World Animal Protection, explained during the recent webinar. “So sometimes, it’s challenging to identify animal cruelty. We suggest keeping this in mind when you’re doing research.”

Two lions (Panthera leo) resting high up in a tree

The wildlife entertainment industry knows people don’t want to support animal cruelty, says Barrantes, so they use the word “sanctuary” to confuse people into coming to their venue. Check the Global Federation of Animal Sanctuaries website to verify that a venue is truly a sanctuary and one that has been vetted. If the facility is not on the list, it is best to avoid visiting altogether.

A monkey in a cage

If you're uncertain about a wildlife attraction, here's the best rule of thumb, according to experts: Any experience where you can ride, touch, or feed an animal is animal cruelty. "Wildlife should be viewed with no contact or interaction," Intrepid Travel's Global Environmental Impact Manager, Susanne Etti, explained during the webinar.

A mother gorilla and her baby in the rainforest of the Congo Basin.

Small tours are far more eco-friendly as they have less of an impact on the places being visited. And as it turns out, these type of tours are also more wildlife friendly. “You’ll get a more intimate experience and it will have less disruption for the animals you’re encountering,” Kelley Louise, founder of Impact Travel Alliance, explained during the webinar.

Travelers using binoculars in a forest

Don’t seek out, participate in, or support opportunities that keep wildlife in captivity. Instead, opt for opportunities that allow you to see wildlife in the wild, in their own natural environment, advises Louise. The options include walking tours, hiking expeditions, biking tours, and safari explorations—all of which allow for observing animals in their natural environment. For those who like cruise vacations,<a href="https://www.hurtigruten.com/en-us/expeditions/" title="Hurtigruten Expeditions"> Hurtigruten Expeditions</a> is known for its highly eco-conscious ethos and practices.

Hurtigruten Galapagos cruises

World Animal Protection recently released its annual <a href="https://www.worldanimalprotection.us/blogs/new-report-reveals-major-travel-companies-are-failing-wild-animals" title="Tracking the Travel Industry">Tracking the Travel Industry </a>report, which involved an exhaustive review of dozens of companies operating in the travel industry. The WAP report identified companies that are leaders in responsible wildlife tourism and those that are continuing to sell and profit off of venues that involve cruelty to animals. Concerned travelers should familiarize themselves with the company names on the report's list of the best and worst. And make spending decisions accordingly.

Visit Sumatra with Intrepid Travel

The names to know when it comes to responsible wildlife tourism include: Airbnb, Expedia, Booking.com, G Adventures, Intrepid, The Travel Corporation, and Education First. Each of these companies received top marks in the WAP vetting process. "All of these companies are leaders in the responsible wildlife tourism space,” explained Barrantes. “They are the committed to protecting animals…World Animal Protection encourages the public to book travel with these companies. We want to support companies that are doing the right thing."

Intrepid Travel Plants Trees in Kenya

WAP recommends avoiding the following companies, all of which continue to sell and promote activities that are harmful to wildlife. Get Your Guide, Groupon, Trip.com, Klook, Musement, and Tui. “Unfortunately, all of these companies, in some form or another, sell wildlife entertainment,” said Barrantes. “That could be dolphin shows, elephant rides, tiger selfie opportunities. We have reached out to all of these six companies to discuss their animal welfare policy or lack of animal welfare policy, but as of today there is no response.”

Travel planning on the computer

Each of us has a role to play when it comes to protecting the planet and wildlife. That includes governments, industry associations, travel companies and yes, individual travelers. Spread the word about what you’ve learned and how to book travel that does not perpetuate a life of cruelty and captivity for wildlife. “As travelers we have the power to decide how we book our vacations and where we put our money,” said Barrantes. Not supporting companies that continue to perpetuate wildlife cruelty with your tourism dollars, sends a clear message to businesses that you find such practices unacceptable.

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Green Tourism in the Caribbean Makes Business Sense: LEED and EDGE can Make it Happen

Una playa en el Caribe

In the tourism industry, developers, owners, lodging brands, and financiers are increasingly developing a heightened interest in cross-cutting sustainability topics because of Environmental, Social and Governance (ESG) commitments, but also because it makes business sense.

Customers are also developing a greater sensitivity towards sustainability. According to Booking.com, 73% of U.S. travelers indicated that sustainable travel matters, and 44% are committed to making more sustainable travel choices in their next holiday trip.

The hotel sector contributes around 8% of global carbon emissions . Green building certifications have paved the way to emission reductions by providing a comprehensive framework for sustainable construction and operation, addressing various aspects of a building's lifecycle to reduce emissions and environmental impact.

The Leadership in Energy & Environmental Design (LEED) and Excellence in Design for Greater Efficiencies (EDGE) certifications have been increasing in popularity in the region, albeit still modestly.  This is a result of the significant impact they generate through tangible benefits at the property level, and by enhancing the hotels’ positioning as being sustainability-conscious and green, which improves the guests’ experience. 

The advantages of developing more sustainable hotels are extensive. They often include lower operating costs, improved operational efficiency, reduced carbon emissions, increased resiliency to climate hazards, and ultimately more satisfied customers.

The certifications

LEED, administered by the United States Green Building Council (USGBC), is the world’s most widely used green building rating system. This certification provides a framework for healthy, highly efficient, and cost-saving green buildings.

Established in 1993, it boasts more than 100,000 certified buildings worldwide. It is currently in version 4.1, with a draft for a fifth version slated for 2024. LEED has four levels of certification: Certified, Silver, Gold and Platinum.

There are approximately 1,000 LEED-certified hotels globally (as of November 2022), of which 465 are in the United States, 71 in Latin America, and a mere four in the Caribbean. At less than one percent of the total LEED universe, there is a lot more to do in the Caribbean.

Char showing LEED hotels built historically

These four trailblazers, who demonstrate a pioneering spirit to approach tourism development differently, include the Courtyard in Kingston, Jamaica, the Marriott in Georgetown, Guyana, the Pegasus Suites also in Georgetown, and the Element in Punta Cana, Dominican Republic. 

As part of its development impact mandate, IDB Invest led the financing for the Courtyard in Kingston, one of the first LEED-certified hotels in the Caribbean. Notably, we are doubling down on our support for a regional ESG agenda by financing the Four Seasons Hotel in Miches , Dominican Republic, which will set a high watermark for sustainability in the country.

EDGE was developed in 2015 and focuses on reducing the environmental impact of buildings based on three levels of achievement:

  • Certified requires 20% savings in energy usage, water consumption and the energy embodied in construction materials;
  • Advanced has the same criteria as Certified, but requires 40% in energy savings; and
  • Zero Carbon (highest level) requires the building to achieve EDGE Advanced criteria, plus demonstrate a carbon neutral operation using a combination of GHG emissions savings and carbon offsets.

24 hotels are currently seeking EDGE certification in Latin America, four of which have attained the Advanced designation, but none have achieved Zero Carbon.  The first hotel slated for certification is the Four Points in Georgetown, Guyana, a pioneering project financed by IDB Invest on track to achieve EDGE Advanced.

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Through our advisory and technical services, we work with the sponsor, Caribbean Green Building, towards making it the first EDGE Zero Carbon hotel in Latin America and the Caribbean, an achievable milestone after a full year of operation at a minimum of 75% of the base case occupancy and the purchase of carbon offsets.

Moving the needle

IDB Invest is committed to supporting the development of sustainable hotels. We encourage clients to expand on the ESG agenda when considering new tourism projects. Case in point is Four Points by Sheraton in Georgetown, Guyana, a 172-room select service hotel featuring a 1,100-square meter conference facility and an over 3,500-square meter retail and entertainment complex.

IDB Invest provided technical assistance through climate change advisory services, tackling mitigation, adaptation, and transition risks. Initially, the property was slated to achieve Certified status only, but by identifying and maximizing additional investments, it is now aiming to be the first Zero Carbon in the region.

To encourage the developer to seek a heightened certification—and, consequently, a more sustainable project—there are Blended Finance incentives, whereby the loan’s interest rate reduces over time as the hotel achieves sustainability thresholds.

Some mitigation and adaptation strategies to achieving these milestones include a hybrid energy system with approximately 40% solar power generation; a high efficiency ventilation and air conditioning system; high-efficiency water systems powered by the self-generated solar energy; insulated walls with advanced materials and technology over 80% more efficient than brick walls; a foundation elevated by approximately 1.8 meters to adapt to sea level rise risk; and offsetting the remaining greenhouse gas emissions (GHG) via carbon credits.

These initiatives will not only reduce the project’s operating expenses, but they will also have a demonstrative effect across the market to showcase sustainable best practices and resilient construction against the backdrop of the rapid expansion and growth of Guyana’s economy and lodging market.

As we look across Latin America and the Caribbean there are certainly a few pioneering developers paving the way in supporting a green transition with a more ambitious sustainability agenda, as our track record in the region is still incipient.

By considering innovative financing structures that provide tangible incentives for reaching sustainability milestones, technical assistance and advisory that catalyze green initiatives, coupled with government incentives that promote best development practices, we can move the needle and increase the universe of green buildings in the region.

All stakeholders have a role to play and must do their part. It begins with a forward-looking vision, understanding the basic premise that sustainability matters, and it is not just a ‘nice to have’ but a must have, as it is right for the planet and good for business.

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Stefan Wright

Stefan es oficial líder de Inversión en Turismo de BID Invest. Ingresó en 2016, y su trabajo se enfoca en la ejecución de transacciones financieras

tourism can promote

Julián González Martínez

Julián González es consultor en el equipo de servicios de asesoría en BID Invest. En el equipo de cambio climático, se especializa en asesorar proyect

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Camila Rodríguez Taylor

Camila is a Senior Climate Advisor for IDB Invest, working at the Advisory Services Division at IDB Invest. She is responsible for assessing the Paris

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Denesh Baboolal

Denesh Baboolal is a Development Effectiveness Officer in the Development Effectiveness Division stationed in the Jamaica Hub. He works on transaction

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1 trip, 2 destinations: How flight stopovers can enhance your trips | Cruising Altitude

tourism can promote

This might actually qualify as a genuine travel hack. If you’ve ever wanted to visit two distinct and disparate countries in one vacation, you should look into airline stopover programs. 

As the name suggests, stopovers allow travelers to break up connecting flight itineraries with some time on the ground in your connection city. Many airlines offer them free or at reduced prices compared with buying separate flights.

“You can add a second destination at no additional cost or very little additional cost. There are two different destinations, completely different, that you can go two different places for the same price,” my colleague Wilson Santiago Burgos, founder of Mochileando.com and regular contributor here at USA TODAY, told me. “It’s an amazing deal for travelers that want to save money and visit two countries.” 

How do stopovers work?

The terms vary by airline and destination, but in general, stopovers give you the chance to leave the airport and explore an extra location on your way to or from your primary destination on the same flight ticket.

“It gives you a chance to see another city for the same price, and for myself, that’s what I do,” Steve Kadin, a real estate syndicator in New York, told me. “I love exploring. It gives me another city to do. The first time I did it, I fell in love with Portugal.” 

Kadin said he has done three stopovers in Portugal, twice in Lisbon and once in Porto, and that it has changed the way he travels to Europe and other places where TAP Air Portugal flies.

“This gives me the opportunity to pop in for three days, maybe every year or every other year,” he said. “The second time I went, I stayed by a friend that I met the first time. And the third time, we met up in Porto, so the second and third time, the trip was together.”

Santiago added that some airlines and locations have even more perks as part of their stopover programs.

“If you stop in Dubai, they offer you a hotel for a very, very affordable price,” he said. “(With) Turkish Airlines, if you stop in Istanbul for one day, they offer you a completely free tour with breakfast, lunch and dinner and a complete tour around Istanbul.” 

So if you’re traveling somewhere far-flung, it can be a real bonus to your trip if you add a stopover. Not only does it give you a chance to stretch your legs on what could otherwise be an interminable travel day, but it also opens the opportunity to explore somewhere you might not get to see otherwise.

Katy Nastro, a travel expert at Going.com , said she likes to take advantage of stopovers on longer trips, even if the stop is just somewhere else in the U.S.

“If you’re going on a long-haul flight from LA down to Sydney, Australia, I like to stop in Honolulu to break up the trip,” she said. “It really gives you a chance to set yourself up for that longer leg.” 

How can I book a stopover with my airline?

Santiago said different airlines have different procedures, so it’s worth doing your research.

“TAP Portugal asks you in the process if you want to stay in Portugal for a few days for free,” he said. “Some airlines like Iberia, and Virgin, what you have to do is to choose a multi-city search. You have to make a search with three different destinations, including the destination where you want to do the stopover. Normally, the destination that you would do the stopover is the base for the airline.” 

Santiago added that others may make you call customer service, especially if other perks like a hotel stay are provided as part of the package.

Nastro said you can also create your own stopover if the airline you’re flying doesn’t have an official program, though she added that doing it that way can take a little more work and come with a few extra risks.

“Let’s say I want to check out London on my way over to somewhere else in Europe. I can get my flight to London at a certain price,” she said. “Then I could hop onto a European budget airline at any time.” 

Just make sure you plan ahead if you’re creating your own stopover. If one of your flights gets canceled, you may not have any protection for the rest of your itinerary and could have to pay for rebooking new flights. 

Cruising Altitude: What flight attendants really do.

What airlines offer stopover programs?

Stopover programs may be more common than you realize. It can be hard to pin down exactly which airlines offer them because some advertise more clearly than others, but here’s a list of carriers with the most popular stopover programs:

  • Aer Lingus – Ireland
  • Air Canada – Canada
  • Air China – China
  • Air France – France
  • Air New Zealand – New Zealand
  • Azores Airlines – The Azores
  • British Airways – The U.K.
  • China Southern Airlines – China
  • Copa Airlines – Panama
  • Emirates – Dubai
  • Ethiopian Airlines – Ethiopia
  • Etihad – Abu Dhabi 
  • Fiji Airways – Fiji
  • Finnair – Finland
  • Hawaiian Airlines – Hawaii
  • Iberia – Spain
  • Icelandair – Iceland
  • Japan Airlines – Japan
  • LOT Polish Airlines – Poland
  • Oman Air – Oman
  • Play Airlines – Iceland
  • Qantas – Australia
  • Royal Jordanian – Jordan
  • Virgin Atlantic – The U.K.
  • TAP Air Portugal – Portugal
  • Turkish Airlines – Turkey

If you’re flying one of these carriers, check out the terms for what’s available, from how long you can stay to what else might be included in the offer. And if your airline isn’t on the list, it may still be worth a quick internet search or a call to customer service to see what your options are if you want to add a stop to your itinerary.

Zach Wichter is a travel reporter for USA TODAY based in New York. You can reach him at [email protected]

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  1. How to Promote Tourism (with Pictures)

    4. Do a promotional draw or contest. Get the attention of tourists by offering them a free incentive to explore the town. Create a scavenger hunt around the town and offer a prize to the winners. Offer a complimentary stay at a popular attraction to visitors who enter a draw or a survey about the town. [8] Part 3.

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  9. Sustainable tourism

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    Investing in eco-tourism and nature conservation could play a pivotal role helping green recovery programs, says the World Bank. They found that every dollar invested in protected areas and nature-based tourism, creates a sixfold return. Pandemic recovery plans can help promote green tourism, which in turn creates local jobs, improves incomes ...

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    3. Travel with reusables. Create a habit to pack a reusable water bottle, a travel mug, a cloth shopping bag to use for grocery purchases, a metal straw, utensils, and a container for leftovers. If you have these with you, you'll never need to use single-use disposables. 4.

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    The TPA can share the best places to go, eat or sleep, and hand out branded materials or collateral. Governor Cuomo invested in ten new welcome centers across New York State in recent years, with the goal to promote local tourism. Each welcome center highlights that region's renowned tourism destinations through photos, videos, Taste NY ...

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    Protection. By interacting with a natural environment through an ecotourism lens, you have the opportunity to leave it better than you found it. As a viewer and wildlife lover, ecotourism provides you with an outlet to minimize the negative impacts of tourism on these natural environments and protect what is left.

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    This means that the visibility tourism can give to a culture and heritage becomes less of a shallow image, more truly reflective of the society being identified and acknowledged. ... The admiration of others can help you realise the importance of knowing your culture. That can tie into schemes for cultural tourism, whereby added impetus to keep ...

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    Green building certifications play a crucial role in reducing emissions by encouraging and recognizing sustainable practices in the construction and operation of buildings. Combining technical assistance and blended finance can further promote the sharing of knowledge and best practices, in addition to providing incentives to ramp up climate action.

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