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Saudi Arabia's PIF to invest $414m in Seera Group's travel unit

Sovereign wealth fund seeks 30% stake in almosafer travel and tourism company.

Tourists in AlUla, Saudi Arabia. The kingdom's international passenger traffic more than tripled in the first half of 2022. PA

Tourists in AlUla, Saudi Arabia. The kingdom's international passenger traffic more than tripled in the first half of 2022. PA

Deena Kamel author image

Saudi Arabia's sovereign wealth fund, the Public Investment Fund , plans to buy a stake in the travel and tourism unit of Riyadh-based Seera Group Holding for more than 1.55 billion Saudi riyals ($414 million), as it seeks to diversify its portfolio.

The PIF signed a non-binding agreement to acquire a 30 per cent share in Almosafer Travel and Tourism Company, a subsidiary of Seera Group Holding, the company said in a filing to the Tadawul stock exchange on Tuesday.

The 1.5bn-riyal investment includes up to 386m riyals in an earn-out amount to be paid to Almosafer in subscription for new shares in the travel and tourism company.

Almosafer plans to use the investment to fund its expansion, invest in tourism assets and products, and improve customer experience.

“Almosafer aims to use the capital infusion to scale its inbound, outbound, religious and domestic tourism operations,” it said.

The PIF, which manages more than $620bn in assets, is diversifying its investment portfolio with forays into the capital markets as it seeks to grow its asset base to about $1 trillion by 2025.

The earn-out amount will be conditional on Almosafer achieving certain pre-agreed key performance indicators in the 2023 and 2024 financial years, according to the filing.

As part of a reorganisation plan, Seera’s destination management company Discover Saudi and its Hajj and Umrah B2B operator Mawasim will now fall under the umbrella of Almosafer.

“This travel platform will collectively capture domestic, inbound and religious opportunities,” it said.

The deal is subject to regulatory and other approvals while the signing of a definitive agreement depends on several conditions, including the completion of customary due diligence by PIF.

Saudi Arabia 's international passenger traffic more than tripled in the first half of 2022 as the kingdom eased travel restrictions, hosted Umrah pilgrims and benefitted from a gradual rebound in demand for long-haul travel.

The number of international passengers through the kingdom's airports rose to 16.6 million in the first six months of the year, up from 4.5 million in the same period of 2021, Mohammed Alkhuraisi, vice president of strategy at the General Authority for Civil Aviation (Gaca), told The National last month.

International traffic has recovered to about 70 per cent of pre-pandemic levels in 2019, he said.

The country's Saudi Aviation Strategy seeks to triple annual passenger traffic to 330 million by 2030, as well as boost the number of destinations to 250, from 99 at present, and establish a new airline.

This strategy is backed by $100 billion in investment from the government and private sector.

Seera Group's gross booking value increased by 108 per cent, year on year, to 2.5bn riyals during the second quarter of 2022, due to high demand for travel across the inbound, outbound and domestic tourism sectors, it said last month.

The company generated a net loss after zakat (before non-controlling interest) of 68m riyals, narrowing its net loss from 99m riyals during the same quarter of the previous year.

The group's revenue rose to 569m riyals in the second quarter, up from 286m riyals in the same period last year, driven by increased demand for travel.

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We’re fortunate to have an experienced and inspiring Management Team who are great at what they do, leading us with passion and integrity.

Seera Group :

Abdullah Bin Nasser Al-Dawood

BOARD MEMBER AND MANAGING DIRECTOR

Since joining Seera Group in 2015, Abdullah Bin Nasser Aldawood designed and implemented Seera’s transformation programme as the CEO of the group. As the Managing Director at Seera, a role he took on in April 2021, he is further driving the strategy for the continuous transformation journey Seera has embarked on.

Abdullah also acts as the Managing Director at Qiddiyah, the Kingdom’s capital of entertainment Giga project. Qiddiyah is set to offer entertainment, sports, and arts in Saudi Arabia aligning with the spirit of Saudi’s 2030 vision. 

Abdullah is the Chairman of the Board of Directors of Saudi Entertainment Ventures, an owned subsidiary of the Public Investment Fund. He is also the Chairman of the Board of Directors of Alraedah Finance Company. Abdullah has over 11 years of experience in investment banking, where he held several executive positions, including Vice President of Investment Banking at Deutsche Bank in the Middle East and North Africa.

Abdullah holds a master’s degree in Political Science and International Relations from Georgetown University in the United States as well as a master’s degree in Business Administration with honours from the same university. He holds a first class honours bachelor’s degree in Business Administration from King Saud University.

Muhammad Khalid

EXECUTIVE VICE PRESIDENT- GROUP CFO

Leading on all financial strategies and operations, Muhammad Khalid has been with Seera for over 13 years and brings extensive financial expertise to the table that will further serve us on our journey to success.

Al Waleed Abdulaziz Al-Nasser

VICE PRESIDENT – LEGAL

With more than 20 years experience in compliance and legal administration, Al Waleed currently serves as the Vice president – Legal Affairs of Seera Group and he is also the Secretary of the Board of Directors. His legal background brings significant value to the company – he previously served as the Executive Director of legal for AMNCO and he is also a Certified Compliance professional (CCP) from the American Academy of Financial Management. Al Waleed holds a master’s degree in Law from the University of Florida and a bachelor’s degree in Law from King Saud University.

Moataz Mohammed Safwat

SENIOR DIRECTOR – INTERNAL AUDIT

Moataz Mohamed Safwat became the Group’s Executive Director of Internal Auditing in 2013. He has over 12 years of auditing and consulting experience, and has formerly served in KPMG in Egypt and Saudi Arabia. He is currently the Senior Director – Internal Audit for the Seera Group.

Majed Aljuaid

VICE PRESIDENT – PROCUREMENT & FACILITY

Majed Aljuaid serves as the Vice President of Procurement and facility at Seera and holds the same position at Cara Freight Forwarding & Logistics. Under his leadership, Cara Freight Forwarding & Logistics aims to be a prominent provider of high-end B2B and B2C freight forwarding and logistics services, facilitating import and export operations across over 200 destinations globally. Additionally, Aljuaid plays a pivotal role as the head of the Riyadh Front for Exhibitions and Conference Center (RFECC), a premier venue hosting over 50 major events annually.

Aljuaid’s educational background includes a degree in Commerce and a specialization in Commercial Property Management. Since joining Seera, his expertise and vision have been instrumental in enhancing the company’s procurement and facility management, contributing significantly to its growth and operational excellence.

Shuja Zaidi

EXECUTIVE VICE PRESIDENT – CHO

Shuja Zaidi is a senior hospitality leader that has worked in various parts of the world including the United States, China, Asia Pacific, and the Middle East. He is the founder of Equinox Hospitality Middle East which is now a fully owned subsidiary of Seera Group and in his current role as CHO, he heads the Hospitality Unit of Seera Group. A seasoned hotelier, Shuja has managed and steered large hospitality and mixed-use developments from initial concept to operations for renowned brands such as Hilton. Shuja earned his bachelor’s degree from the University of Houston and his MBA from the University of Guam, USA. Shuja is also a certified Hospitality and Real Estate Asset manager from Cornell University.

Portfolio Companies:

Muzzammil Ahussain

CEO – ALMOSAFER

Muzzammil is spearheading the growth and development of Almosafer, which encompasses all of Seera’s travel businesses under its umbrella. An internationally-recognised management consultant and operations executive, Muzzammil leverages his vast experience in scaling and optimising operations to enable sustainable growth and cater to the MENA region’s evolving travel needs through seamless, technology-driven omni-channel experiences.

Syed Mohammed Azfar Shakeel

Syed Mohammed Azfar Shakeel has almost 20 years of experience working for blue chip multinational companies across many countries. He has been Head of Finance and Operations for large organisations during booms as well as times of recession, and is a strategic thinker who focuses on the big picture. Before joining the management team at Seera, Azfar worked for companies such as Hanco Rent A Car, Al Tala’a Int’l Transportation Co. Ltd., Coca Cola Beverages Pakistan Limited, Procter & Gamble Private Limited and Gillette Pakistan Limited.

Redmond Walsh

EXECUTIVE VICE PRESIDENT – PORTMAN TRAVEL GROUP

Redmond Walsh joined Seera in 2014. He is responsible for the Group’s companies in Europe and the United Kingdom including Portman Travel Group and its subsidiaries: Clarity and Elegant Resorts. He has held numerous senior positions in the travel industry for over 20 years, serving as Managing Director for a number of companies, most notably Abercrombie and Kent in the UK and Africa, and TUI Travel in the UK. He also served as Executive Director for Stella Travel Services, and has previously worked in corporate finance and private equity firms.

Saudi’s Seera Group reports $8m in operating profit for Q3 2022

Seera’s travel platform, Almosafer, reported a 74 per cent rise in revenue, totalling SAR155m in the third quarter of 2022

Saudi Arabia’s Seera Group has reported an operating profit of SAR30m ($7.98m) for the third quarter of the year.

The company has returned to its first post-pandemic operating profit, driven by the resurgence in travel demand, it said in a statement. The group generated a net profit after zakat (before non-controlling interest) of SAR54m.

Revenues of the company increased 53 per cent to reach SAR565m in Q3 2022 from SAR369m in Q3 2021.

Seera’s gross booking value (GBV) increased by 93 per cent for the third quarter of 2022 to SAR2.7bn, bringing the total GBV for the first nine months to SAR6.8bn. This marked a 100 per cent increase compared to SAR3.4bn for Q1-Q3 2021.

Almosafer – the Seera’s travel platform, Discover Saudi – the destination management company, and Mawasim – the Hajj and Umrah tour operator, achieved 100 per cent growth in GBV to SAR1.8bn in Q3 2022, up from SAR0.9bn in Q3 2021.

Almosafer, which operates the consumer and business travel segments, reported a 74 per cent rise in revenues to SAR155m in Q3 2022. Consumer travel, the platform’s largest segment, recorded a 167 per cent increase in GBV to SAR1.2bn and a 135 per cent rise in revenue to SAR84.5m for the third quarter of the year.

The corporate and government travel segment, Almosafer Business, reported a GBV of SAR559m in Q3 2022, posting a 24 per cent increase compared to SAR452m in Q3 2021.

Meanwhile, the Hajj and Umrah tour operator, Mawasim, reported a revenue of SAR13m for Q3 2022. The growth follows the Ministry of Hajj and Umrah’s announcement earlier this year enabling visitors with tourist visas to perform Umrah.

Discover Saudi, the destination management company recorded a GBV of SAR26m in Q3 2022, marking a 44 per cent increase compared to Q3 2021. Its growth has been boosted by MICE, with a rise in the number of events and conferences taking place in the kingdom and further driven by increased interest in Saudi Arabia as a tourist destination, the statement added.

Seera’s car rental business, Lumi, also recorded a 35 per cent growth in revenue to reach SAR188m in Q3 2022 compared to SAR139m in Q3 2021. The group’s hospitality business recorded a revenue of SAR27m, representing a 350 per cent growth in the third quarter of the year, while its corporate ventures unit posted a GBV of SAR601m Q3 2022, posting a growth of 86 per cent compared to Q3 2021.

“Seera’s return to profit following the challenges of the pandemic illustrates the incredible recovery of travel and our strategic positioning to capitalise on the pent-up demand,” said Majed Alnefaie, CEO at Seera Group.

Last month, Seera Group announced that it had partnered with the Saudi Air Connectivity Program, a government initiative which aims to develop and enhance tourism air connectivity of the kingdom.

Also read:  Saudi’s Seera Group to operate inbound charter flights to the kingdom

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Saudi’s Seera Mounts Comeback to Report Operating Profit for 2022

Peden Doma Bhutia , Skift

April 5th, 2023 at 2:00 AM EDT

When you have a goal as ambitious as Saudi Arabia's 100 million tourists by 2030, you would surely ensure that travel companies in the country are profitable.

Peden Doma Bhutia

Series: Middle East Travel Roundup

Middle East Travel Roundup

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Driven by the resurgence in demand for travel, Saudi Arabia-based travel services provider Seera Group reported its first yearly post-pandemic operating profit of $800,000 in 2022, compared to a loss of $76 million in 2021. This return to profit for the group for the year was mostly bolstered by Seera’s financial results for the third quarter in which the group had reported a post-pandemic operating profit of $8 million . In 2022, the group generated gross booking value of $2.5 billion, a 94 percent growth relative to the $1.3 billion recorded in 2021. Almosafer , Seera’s travel platform, which operates the consumer and business travel business lines, as well as the destination management company Discover Saudi and Hajj and Umrah tour operator Mawasim, achieved around 74 percent growth in gross booking value to $1.6 billion in 2022 compared to 2021. Almosafer noted that travel demand in 2022 surged across inbound, outbound and domestic tourism and at times, exceeded 2019 levels. With the full reopening of travel in 2022, the company noted that Almosafer’s consumer travel business saw an unprecedented surge in bookings, which led to an aggressive demand capture ahead of a full-blown travel season in 2022. Fueled by the unwavering appetite for leisure travel following the removal of nearly all pandemic travel restrictions in many countries across the world, Almosafer’s consumer business saw 2022 booking volumes exceed pre-pandemic levels. With an average of 35 percent share of booking volume, domestic tourism continued to be an important contributor to the success of the company’s consumer business. Seera also observed that the digital adoption rate for its travel management portal reached 40 percent in 2022 as companies made bookings through Almosafer Business’ digital portal. Seera continues to expand the group’s hospitality footprint nationwide, primarily in the mid-market and upper mid-market segments. Saudi Arabia’s  Public Investment Fund  has also acquired a 30 percent stake in Almosafer for $412 million .

Signaling the next big leap for the United Arab Emirates’ hospitality industry , the global headquarters of the Fairmont Group , one of the world’s largest hotel operators, is reportedly moving from Paris to Dubai . Talking about choosing Dubai as the headquarters for the brand, Gulf News quoted Mark Willis , the newly-appointed CEO of Fairmont Hotels & Resorts, who said, “Dubai has continued to strengthen its position as a global hub, and is currently a major center of attention, attracting some of the best talent and top global brands, companies and investors.” Willis, who was Accor’s CEO for the Middle East, Africa, India and Turkey until January this year, also said, “When it became official that I would be leading the Fairmont brand, we began discussing the location for the headquarters. While cities like New York and London naturally came to mind, I kept coming back to Dubai.” The other obvious reason for the choice of Dubai was the geographical proximity to Europe, Asia and Africa, where the Fairmont footprint is expanding. Also, with nearly 40 percent of Fairmont’s current developments taking place in India, the Middle East, Africa and Turkey, Willis said from Dubai the brand would be poised to take advantage of the huge opportunities across the region. After its acquisition by the Accor Hotels group in 2016, Fairmont moved its headquarters from Canada to Paris. In addition to Fairmont, the group owns and operates the Raffles and Swissotel brands.

The increase in airfares across the Middle East and Asia-Pacific was significantly above the global average even as airports continue to lose money , according to an Airports Council International (ACI) report . The airfare surge averaged 53 percent in nominal terms or 35 percent in real terms in 2022 compared to 2019. The constant increase in airfare poses a threat to the aviation sector’s full recovery in 2023, ACI noted. Even as airline yields that were 29 percent higher in 2022 than in 2019 in nominal terms. ACI noted that fares were trending down towards the end of the year as traffic recovered. However, the ACI report observed that airports are still losing money, with regional earnings before interest, taxes, depreciation, and amortization and net profit margins being negative for the tenth consecutive quarter since 2020. “Despite substantial efforts by airports to freeze or lower airport charges in 2022, the average 53 percent increase in airfares throughout 2022, compared to 2019, reveals a fundamental imbalance in the financial stability of the industry and poses a threat to the sector’s full recovery in 2023,” said Stefano Baronci, director general of ACI Asia-Pacific. Fuel prices, wage inflation, insufficient seat capacity relative to demand and a lack of airline competition on specific routes , are the major determinants in the increase in airfares. “Efforts by airlines to recover losses incurred during the pandemic and increased debt and interest rates,” ACI observed. Among the routes covered in the study, those with strict travel restrictions and scarce frequencies and airlines competition recorded the largest airfare increases.

Saudi-based developer Jeddah Central Development Company has signed an agreement with Malta-based International Hotel Investments to set up its Corinthia brand of hotels within its beachfront lifestyle project in Jeddah . International Hotel Investments will be providing advisory services for the development and operation of these projects at Marina district located within the mega $20 billion Jeddah Central project . A part of the Jeddah Central’s 9.5-kilometer waterfront on the Red Sea, the Marina District will feature a world class marina equipped for local and international boats, yachts, and superyachts. Jeddah Central Development Company, a subsidiary of Saudi sovereign wealth fund Public Investment Fund and the master developer of the Jeddah Central development, said this comes as part of its strategic plan to create a local attraction and global destination in the heart of the Saudi port city. The deal with International Hotel Investments is mainly aimed at exploring co-operation in developing and operating assets within Jeddah Marina district, stated Ahmed Al Sulaim , CEO of Jeddah Central Development Company. The development is being implemented in three phases, the company said. The first one will be completed by 2027 following which it will start receiving Jeddah residents and visitors. The second phase is set for completion by 2030 and the rest after 2030, it added.

Expo 2020 Dubai and its legacy are expected to contribute $42.2 billion of gross value added to the United Arab Emirate ’s (UAE) economy from 2013 to 2042 , a report from Ernst & Young has shown. The World Expo, which welcomed 24.1 million visits during its six-month run, is also expected to support approximately 1,039,000 full-time equivalent job-years , equal to more than 35,000 full-time equivalent jobs per annum in the UAE over the same period. The EY reports states that sectors contributing most to gross value added — a measure of economic productivity — are events organization and business services ($20.6 billion), construction ($8.7 billion), and restaurants and hotels ($6.3 billion). From the outset, we were committed to hosting a World Expo that would achieve long-lasting economic, social and environmental benefits for the UAE, the region and the world, with positive impacts extending well beyond the six months of the event, said Reem Al Hashimy , UAE minister of state for international cooperation and CEO, Expo City Dubai Authority. “Despite the challenges of a global pandemic, we have delivered on that promise,” Al Hashimy said.  

Rosewood Hotels and Resorts has been selected by multi-project developer Red Sea Global to manage Rosewood Amaala in the Red Sea region of Saudi Arabia. Surrounded by the world’s fourth-largest reef and the scenic Hijazi mountains, Rosewood Amaala will focus on the well-being of its guests, the community, and the native flora and fauna — all while recognizing the integral connections between the three, a release from the company read. The property will feature 110 guest rooms and suites, and luxury 25 Rosewood Residences. With sustainability as the cornerstone of the property’s entire design, the larger Amaala development has set meaningful targets toward zero impact. The entire destination aims to be powered by 100 percent renewable energy and to have a zero-carbon footprint — with plans to be both zero waste to landfill. Rosewood Amaala joins the brand’s strong pipeline of projects set to open in the Middle East including Rosewood Doha (2023), Rosewood Riyadh (2025) and Rosewood Red Sea .

Jumeirah Hotels & Resorts has announced the seasonal reopening of its hotels in Mallorca and Capri . The Mallorcan clifftop retreat Jumeirah Port Sóller Hotel & Spa reopened for visitors on March 28 while the Capri Palace reopening in Anacapri is scheduled to take place on April 27. Jumeirah Hotels is keen to invest in more properties in Europe, Katerina Giannouka , CEO of Jumeirah Group had said at Skift’s Future of Lodging Forum in London last week . Having recently acquired Le Richemond in Switzerland’s Lake Geneva, Jumeirah with a 26-property portfolio now has five hotels in Europe. Talking about investing in more properties in Europe, Giannouka said in the medium-term Jumeirah also wants to grow through hotel management agreements.

United Arab Emirates national carrier Etihad Airways and China Southern Airlines are set to explore deeper and broader cooperation opportunities . Following Etihad’s move to Beijing Daxing International Airport, which is also China Southern Airlines’ hub, the agreement provides scope for expansion of the current codeshare co-operation and allows the partners to explore extending global flight networks beyond the two carriers’ hubs. This is further enhanced by Etihad services to China Southern’s home hub at Guangzhou Baiyuan, introduced in October 2022. The agreement also contains plans for mutual procurement opportunities across ground handling, cargo handling, bonded warehousing, catering, and maintenance, repair and overhaul in either Guangzhou, Beijing or Abu Dhabi, broadening cooperation opportunities in the airline supply chain, a release from Etihad stated. “Advanced cooperation between the two airlines sends a very strong signal to the industry and brings further hope of recovery for the global aviation and travel markets,” said Arik De , chief revenue officer of Etihad Airways.

With almost 52 percent of travellers from the United Arab Emirates searching for a trip of a week or less for the Easter break, Skyscanner noted that India was the top searched destination followed by UK and Egypt . Sharing travel insights for travellers from United Arab Emirates for the Easter break based on searches on Skyscanner, the flight marketplace further noted that almost 74 percent travellers preferred to travel on April 10. With Easter coinciding with Ramadan during 2023, travellers from the Middle East are planning their trips during this period and making the most of time with family and friends, said Ayoub El Mamoun , Skyscanner travel expert. Skyscanner further noted that the “Everywhere Search” appeared in the top 5 destinations indicating UAE travellers are remaining flexible and also considering a variety of destinations.

Sri Lanka ’s first privately-owned carrier FitsAir will now be operating daily flights between Dubai International and Colombo . The airline, that started operations in October last year, has increased its from four times a week to daily. The daily service, operated on an Airbus 320 aircraft, commenced last week and comes just in time for the Sinhala and Tamil New Year in April, which witnesses an increase in demand on the route. Sri Lanka is part of Dubai International’s key regional market of South Asia with annual traffic between Dubai and the island nation exceeding 900,000 in 2022. Aviation veteran Peter Murray Hill serves as the vice president of passenger operations for the airline. Murray had earlier been the CEO of SriLankan Airlines while it was under the Emirates management, helming the airline from 1998 to 2007.

Marriott’s Aloft Hotels has announced plans to open Aloft Muscat in spring 2023, marking the brand’s debut in Oman. The hotel is expected to feature three dining outlets, places for guests to come together, including a Californian style eatery, an international restaurant with a Mediterranean twist, and the brand’s signature bar W XYZ.  Other facilities will include a rooftop pool and gym. Danny Al Chayeb has been appointed the general manager of the hotel. “A brand known for its design-driven and tech-savvy ethos, Aloft Muscat will bring a modern, friendly, and comfortable option for global travelers and a new hotspot for residents in the Sultanate,” said Al Chayeb.

Bahrain flag carrier Gulf Air has now started operations to the Indian beach destination of Goa . Goa is the ninth Indian destination that the airline is now flying into. In January, while announcing its summer routes, Gulf Air had said that it would be operating four flights per week to Goa’s Dabolim airport. “Our ninth Indian destination represents a qualitative addition to tourism, business and trade exchange between Bahrain and India,” said Waleed Al Alawi , Gulf Air CEO. Al Alawi hoped that it would soon become the one of the most popular destinations for the airline. Gulf Air had earlier announced that it would also be bringing back five seasonal summer routes tha had been operated in the 2022 summer. It will open a twice-weekly service to Alexandria and Sharm El Sheikh in Egypt from June 3 to September 13. The airline will also be flying twice weekly to Mykonos in Greece from June 1 to September 30. 

UK-based luxury long and short stay serviced apartments Cheval Collections is due to open its very first international property, Cheval Maison — The Palm Dubai on April 15. Cheval Maison — The Palm Dubai is an all-apartment boutique property located at Palm Jumeirah. The property consists of 131 contemporary apartments ranging from one to three bedrooms, as well as an opulent three-bedroom penthouse, all with fully equipped kitchens. “Our ambitious aims to expand both internationally and domestically are well underway with the launch of Cheval Maison – The Palm Dubai,” Mohammed S Alawadhi, managing director for Cheval Collection, said. The opening of this property and upcoming launches in Glasgow, UK of MY Locanda in 2024 and another Cheval Maison in 2025 mark the start of Cheval Collection’s impressive target to sign with four new properties every year as the demand for serviced apartments grows across the world, Alawadhi continued.

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Tags: accor , aci , asia monthly , coronavirus recovery , dubai expo 2020 , earnings , Etihad Airways , fairmont hotels , gulf airlines , jumeirah , marriott , middle east , Middle East airlines , middle east newsletter , rosewood hotels , Seera Group , skyscanner

Photo credit: Driven by the resurgence in demand for travel in Saudi Arabia, Seera Group reported its first yearly post-pandemic operating profit. Abdulrhman Alkhnaifer / Unsplash

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Seera’s luxury travel concierge service launches in Saudi Arabia

Seera’s luxury travel concierge service launches in Saudi Arabia

Posted by Claudia De Brito on 24 May 2021

Almosafer Concierge will provide personalised travel arrangements, including private charters, yachts and exclusive shopping arrangements 

Saudi Arabia’s Almosafer travel group has unveiled a new luxury travel concierge service. Almosafer Concierge is part of the wider Seera Group, one of the region’s largest travel and tourism firms.

An extension to the existing Almosafer OTA platform, Almosafer Concierge is being offered to a ‘members only’ group of customers who will have access to curated and personalised travel arrangements including private charters, yachts, exclusive shopping arrangements, unique dinner reservations and more.

Seera Group executive vice president for consumer travel, Muzzammil Ahussain said: “As the leading omni-channel travel brand in the Kingdom, we recognise the growing wellspring of wants and needs that travellers are developing in this era of the new normal – desires that go beyond the traditional holiday experience to include unique experiences for a unique journey.”

The launch of the Almosafer Concierge coincides with Saudi Arabia reopening its borders and responds to the results of Almosafer’s second extensive consumer sentiment survey examining Saudi nationals’ travel behaviour one year into the pandemic.

The findings showed a growing anticipation towards international travel among nationals, with more than 80% of Saudi respondents planning to travel internationally within the first six months of borders opening.

For more information, visit almosafer.com

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Seera Group: Consumer travel market significantly benefits from the success of Riyadh Season

  • 03 Feb 2020
  • Consumer Travel

seera travel ksa

  • Tourism in Saudi Arabia booms with over 10.3 million visitors reported at the ‘Riyadh Season’ festival
  • Almosafer and tajawal witnessed an increase of 107% on year-on-year flight bookings from 2018-2019
  • As per the data, 71% of bookings were from Saudi Arabia, with top cities including Jeddah, Damman, Madinah and Gizan

Riyadh, Saudi Arabia; January 27 2020: Seera Group, the leading travel and tourism company in the Middle East, has released a new travel report revealing significant increase in consumer travel bookings to Riyadh from 11 October 2019 to 5 January 2020, compared to the same period the previous year. The report highlights the growth achieved due to the exceptional success of ‘Riyadh Season’ festival that was held in Saudi Arabia during this time frame. 

The biggest of 11 such events, planned as part of the Saudi Seasons initiative, the 66-day Riyadh Season started mid-October 2019, offering over 100 exciting cultural and entertainment events and experiences, allowing residents and tourists the opportunity to explore, experience and embrace Saudi Arabia in a different light. According to Turki Al Sheikh, the chairman of the General Entertainment Authority more than 11 million people visited Riyadh Season 2019-2020.

During the festival, flights booked through Almosafer and tajawal into Riyadh increased by 107% year-on-year from 2018-2019 to 2019-2020 with the domestic and inbound air travel bookings surging by 106% while international flights into Riyadh registered a 110% growth, as compared to the same period in 2018-2019.

Muzzammil Ahussain, EVP Consumer Travel at Seera Group said : "Our latest travel report underlines Riyadh Season’s huge success and its contribution to the growth of tourism in Saudi Arabia. Riyadh Season, a blockbuster initiative has helped put the spotlight on the kingdom’s rich heritage, culture and diversity. As Riyadh Season draws millions, we saw an increasing number of people choosing to travel with Almosafer and tajawal. We are proud to be Saudi Arabia’s leading travel and tourism country and are delighted to be a part of this tourism and entertainment revolution in Saudi Arabia."

Built on Saudi Vision 2030 goal of establishing the entertainment industry as a key component of the national economy, Riyadh Season delivered unprecedented opportunities for locals, residents, and visitors to enjoy world-class entertainment and activities across 12 themed zones spread around the city.

The data from Almosafer and tajawal indicated that 71% of the bookings were made for departures from Saudi Arabia, including Jeddah, Damman, Madinah, Abha and Gizan. The rest of the attendees from outside the Kingdom were mainly from the MENA region with the majority travelling from Dubai and Cairo.

According to the reports, those travelling to the festival appeared to be price-conscious, as the demand for one to three-star hotels increased by 240% and four-star accommodations up by 78%. With consumers opting for affordable accommodations, the five-star luxury properties experienced a minor decline of 4% in total bookings. Overall the festival made a positive impact on the local hotel industry, with a 72% increase in hotel bookings year-on-year in the same period.

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AWS to Launch an Infrastructure Region in the Kingdom of Saudi Arabia

AWS Region will enable customers to run workloads and securely store customer content in the Kingdom of Saudi Arabia while serving end users with even lower latency

New Region reflects AWS’s long-term commitment to meeting high demand for cloud services in the Kingdom of Saudi Arabia and across the Middle East

AWS plans to invest more than $5.3 billion (approx. 19.88 billion SAR) in the Kingdom of Saudi Arabia

AWS will establish two new innovation centers and investment will include upskilling students, local developers, and the next generation of local talent at any stage in their career with access to cloud computing skills

SEATTLE--(BUSINESS WIRE)-- Amazon Web Services (AWS), an Amazon.com company (NASDAQ: AMZN), today announced it will launch an AWS infrastructure Region in the Kingdom of Saudi Arabia in 2026. The new AWS Region will give developers, startups, entrepreneurs, and enterprises, as well as healthcare, education, gaming, and nonprofit organizations, greater choice for running their applications and serving end users from data centers located in the Kingdom of Saudi Arabia, ensuring that customers who want to keep their content in-country can do so. As part of its long-term commitment, AWS is planning to invest more than $5.3 billion (approx. 19.88 billion Saudi riyal) in the Kingdom of Saudi Arabia. For more information about AWS Global Infrastructure, visit aws.amazon.com/about-aws/global-infrastructure .

“Today’s announcement supports the Kingdom of Saudi Arabia’s digital transformation with the highest levels of security and resilience available on AWS cloud infrastructure, helping serve fast-growing demand for cloud services across the Middle East,” said Prasad Kalyanaraman, vice president of Infrastructure Services at AWS. “The new AWS Region will enable organizations to unlock the full potential of the cloud and build with AWS technologies like compute, storage, databases, analytics, and artificial intelligence, transforming the way businesses and institutions serve their customers. We look forward to helping Saudi Arabian institutions, startups, and enterprises deliver cloud-powered applications to accelerate growth, productivity, and innovation and spur job creation, skills training, and educational opportunities.”

“The partnership with AWS and their announcement of an AWS Region, backed by a $5.3 billion investment, ignites a new era of technological excellence and innovation for the Kingdom,” said His Excellency Engineer Abdullah Alswaha, Kingdom of Saudi Arabia Minister of Communications and Information Technology. “This cloud Region demonstrates a firm commitment to research, innovation, and empowering entrepreneurs to achieve prosperity for our region and the world.”

The new AWS Region will consist of three Availability Zones at launch, adding to the existing 105 Availability Zones across 33 geographic regions globally. With today’s announcement, AWS has plans to launch 18 more Availability Zones and six more AWS Regions in Malaysia, Mexico, New Zealand, the Kingdom of Saudi Arabia, Thailand, and the AWS European Sovereign Cloud. AWS Regions consist of Availability Zones that place infrastructure in separate and distinct geographic locations. Availability Zones are located far enough from each other to support customers’ business continuity, but near enough to provide low latency for high availability applications that use multiple Availability Zones. Each Availability Zone has independent power, cooling, and physical security and is connected through redundant, ultra-low-latency networks. AWS customers focused on high availability can design their applications to run in multiple Availability Zones to achieve even greater fault tolerance.

AWS offers the broadest and deepest portfolio of services, including analytics, artificial intelligence (AI), compute, database, Internet of Things (IoT), machine learning (ML), mobile services, storage, and other cloud technologies. Customers from startups to enterprises to public sector organizations and nonprofits will be able to use advanced technologies from the world’s leading cloud to drive innovation, meet data residency preferences, achieve lower latency, and serve demand for cloud services in the Kingdom of Saudi Arabia and across the Middle East.

Amazon’s Commitment to Developing Digital Skills

To support the growth in cloud adoption across the Kingdom of Saudi Arabia, AWS will continue to scale its training programs and help accelerate the Kingdom of Saudi Arabia’s Vision 2030 goal of empowering women to increase participation in the workforce. To help support this goal, AWS is launching a new upskilling program, “AWS Saudi Arabia Women’s Skills Initiative,” in partnership with Skillsoft Global Knowledge. AWS will train up to 4,000 women on AWS Cloud Practitioner Essentials, at no charge, through classroom trainings with AWS-certified professionals. This initiative is designed to help women jumpstart a career in cloud computing.

In addition, AWS will continue to invest in upskilling students, local developers and technical professionals, nontechnical professionals, and the next generation of IT leaders in the Kingdom of Saudi Arabia through offerings such as AWS Academy , AWS Educate , AWS re/Start , and AWS Skill Builder . These offerings help learners of all backgrounds and experiences prepare for careers in the cloud. From higher education courses to full-time workforce development programs to interactive, game-based learning content, AWS Training and Certification provides individuals with training in the ways they like to learn.

AWS will establish two new innovation centers and provide startups in the Middle East and North Africa with technical mentorship and trainings on AWS technologies such as AI and ML. AWS will also make grants available to fund graduate student research and provide free AWS Skill Builder subscriptions for up to 4,000 individuals working for small and medium enterprises established in the Kingdom of Saudi Arabia. AWS Skill Builder is a digital learning center with more than 600 free courses in up to 14 languages, and covering more than 30 AWS services from foundational to advanced levels. By expanding AWS’s commitment to free digital training, AWS will help accelerate the number of diverse candidates who enter the talent pipeline. Building on this commitment, AWS will also continue to scale its training programs and accelerate the Kingdom of Saudi Arabia’s Vision 2030 goal of empowering women to increase participation in the workforce.

AWS Academy will provide higher education institutions with ready-to-teach cloud computing curriculum that prepares students to pursue industry-recognized certifications and in-demand cloud jobs. Eleven higher education institutions in the Kingdom of Saudi Arabia have incorporated AWS Academy courses into their curricula, including the College of Telecom and Electronics, Communications and Information College in Riyadh, the Digital Technical College for Girls in Riyadh, King Khalid University, Majmaah University, Prince Mohammad Bin Fahd University, and more. AWS is committed to removing barriers to cloud skills education, investing hundreds of millions of dollars to provide free cloud computing skills training to 29 million people globally by 2025 .

As part of a continued commitment to contribute to the development of digital skills, AWS and Amazon recently launched Amazon Academy to provide training and certifications in cloud technology, logistics, and retail, in the Kingdom of Saudi Arabia. The initiative complements the Human Capability Development Program of the Kingdom of Saudi Arabia’s Vision 2030, and aims to train over 30,000 Saudi citizens, provide 35,000 certification vouchers, and will also offer 100 internship opportunities. Amazon Academy will provide transformative training and certifications, free of cost to the participants, to elevate in-demand competencies and equip Saudi talent for jobs of the future. The program will empower the next generation of Saudi youth, entrepreneurs, and professionals at any stage of their career to achieve success across various in-demand skills such as cloud computing, logistics, and leadership. The Kingdom of Saudi Arabia’s Ministry of Communications and Information Technology (MCIT) will collaborate with Amazon through MCIT’s Future Skills initiative to encourage Saudi talent to sign up for the skills development academy, which is operated by Saudi Digital Academy (SDA) and TUWAIQ Academy. Amazon Academy combines Amazon’s global technological and operational expertise with its understanding of the Saudi talent landscape to deploy cutting-edge skills training. Certifications under the cloud computing path will include basic and advanced to specialized levels across cloud architecting, AI, ML, data analytics, and other job-ready technology certifications to propel professionals and companies towards a digital future.

And, as part of Amazon’s continued commitment to contribute to upskilling women, Amazon launched a hiring program for female delivery associates - creating opportunities for upskilling and enabling women in the Kingdom of Saudi Arabia to build successful careers in e-commerce logistics.

Customers welcome the AWS Region in the Kingdom of Saudi Arabia

Organizations in the Kingdom of Saudi Arabia are among the millions of active customers using AWS in more than 190 countries around the world. Enterprises in the Kingdom of Saudi Arabia choose AWS to innovate, drive cost efficiencies, and accelerate launch time. Organizations in the Kingdom of Saudi Arabia that choose AWS to run their workloads to accelerate innovation, increase agility, and drive cost savings include Abdul Latif Jameel, Almarai, Almosafer, Al Naghi Group, Jahez, Mobily, Red Sea Global, Saudi Telecom Group, Seera Holding Group, and more.

Abdul Latif Jameel is a nearly 80-year-old network of internationally diversified businesses shaping the future of its core sectors, mobility, energy & water, financial services, investments and health. This network has operations in over 35 countries. “The announcement of the new AWS Region in the Kingdom of Saudi Arabia is an important development. AWS’s advanced technologies have the potential to unlock significant efficiencies for businesses in Saudi and the region, thus supporting the goals of Vision 2030,” said Hassan Jameel, deputy president and vice chairman, Abdul Latif Jameel. “We selected AWS in 2023 as Abdul Latif Jameel’s preferred cloud provider. Teaming up with AWS is powering our continued digital transformation and driving further innovation and customer centricity across our core sectors.”

Almarai is one of the world’s largest vertically integrated dairy companies and one of the largest food and beverage production and distribution companies in the Middle East. The company has 11 different brands, including one of the largest transportation fleets in the Middle East. “This is a great day for technology in the Kingdom. Establishing an AWS Region in the Kingdom of Saudi Arabia represents a significant milestone that will undoubtedly revolutionize the landscape of cloud computing,” said Dr. Faisal AlNasser, Almarai CIO. “Bringing together AWS's leading cloud services and the Kingdom of Saudi Arabia's enormous potential will contribute to the growth and development of the economy by providing businesses with access to scalable, secure, and reliable cloud solutions. We have adopted a cloud-first policy, and with this announcement and the doors it will open, we are excited to enhance our partnership with AWS to accelerate our digital initiatives and enhance our operational efficiency.”

Almosafer is an integrated travel platform that has businesses catering to every vertical across the travel and tourism industries and is one of the Kingdom of Saudi Arabia’s leading travel companies. Almosafer is at the forefront of delivering experiences to, from, and within the Kingdom of Saudi Arabia for leisure, business, and religious tourism. “We look forward to welcoming AWS in the Kingdom of Saudi Arabia. This will no doubt enable us to leverage AWS’s cloud computing technologies to further our mutual business benefits,” said Muzzammil Ahussain, CEO, Almosafer. “As the world’s leading cloud, AWS has been an integral part of Almosafer’s digital journey, and we are confident that AWS coming to the region will bring with it even more innovative and agile solutions for us to drive growth across Saudi Arabia’s travel and tourism sector.”

Al Naghi Group is one of the largest conglomerates specializing in the automotive, consumer goods, and retail sectors in the Kingdom of Saudi Arabia. “We extend our warmest congratulations to AWS on this exciting announcement. This is truly a step in the right direction given the Kingdom’s potential and the great opportunity it offers,” said Al Naghi Motors CIO Dr. Zakaria Elnaggar. “We are eager to explore the possibilities that this new Region will bring and look forward to leveraging AWS’s cloud services to accelerate our digital transformation journey.”

Etihad Etisalat (Mobily) provides integrated wireless services for three main sectors, namely individuals, business, and carriers. It has one of the largest wireless networks by coverage in the Kingdom of Saudi Arabia, as well as the region. “Today is a special occasion for Mobily as we welcome an industry leader, AWS, which has unparalleled strength in cloud computing, to the Kingdom of Saudi Arabia,” said Salman Bin Abdulaziz Al Badran, CEO, Mobily. “This marks a significant step in our ongoing commitment to provide our customers with cutting-edge solutions and empower businesses in the Kingdom. By leveraging Mobily's deep understanding of the local market and robust infrastructure with AWS's global expertise, we are creating opportunities to deliver innovative B2B and B2C solutions that revolutionize the digital experience. Using generative AI , next-gen technologies, and exploring their full potential with AWS, we aim to unlock new business possibilities to operate more efficiently, reach broader audiences, and ultimately contribute to the Kingdom's ambitious Vision 2030 goals.”

Red Sea Global is leveraging the most innovative concepts and technologies to deliver projects that actively enhance the well-being of customers, communities, and environments. Red Sea Global operates responsible and regenerative tourism destinations that aim to enhance the Kingdom of Saudi Arabia’s luxury tourism and sustainability offering, going above and beyond to not only protect the natural environment, but to enhance it for future generations to come. “We are thrilled to see the world's top cloud provider, AWS, making significant investments in Saudi Arabia. At Red Sea Global, we believe this significant investment in digital infrastructure will further enhance the delivery of sustainable hospitality and tourism projects in the region. This collaboration highlights the importance of Vision 2030 projects and showcases how Saudi Arabia continues to attract top-tier companies like AWS to be part of its growth and development,” said John Pagano, Red Sea Global CEO. “The depth and breadth of AWS services, spanning from infrastructure technologies to cutting-edge innovations like machine learning and artificial intelligence, will empower us to transform our existing applications and build new solutions with ease. This massive investment in digital infrastructure will further enhance our sustainability and hospitality projects in the region.”

stc Group engages in the provision of ICT services. It establishes, manages, operates, and maintains fixed and mobile telecommunication networks, systems and infrastructure. The group engages in IoT, fintech, and cyber security. “AWS’s investment in Saudi Arabia represents a resounding endorsement of the Kingdom’s flourishing technology sector. Saudi Arabia is transforming into the region’s preeminent digital hub, supported by a thriving economy and a tech-savvy and youthful population,” said Olayan M. Alwetaid, CEO of Saudi Telecom Group. “This investment, along with the work of the Saudi Telecom Group, will accelerate the Kingdom’s goal of becoming among the world’s most connected and digitalized nations.”

AWS Partners also welcome the new AWS Region

The AWS Partner Network (APN) is a global community that leverages AWS technologies, programs, expertise, and tools to build solutions and services for customers. Together, partners and AWS provide innovative solutions, solve technical challenges, win deals, and deliver greater customer value. AWS Partners in the Kingdom of Saudi Arabia include Adobe, AppSquadz, Cognizant, DXC Technology, Genesys, Kyndryl, LTMindtree, SAP, Trend Micro Incorporated, Zain, and many others. For the full list of AWS Partners, visit aws.amazon.com/partners .

“Genesys is committed to deepening its Middle East footprint and bringing AI experience and innovation to the region, most recently highlighted by adding new public social media capabilities that will enable local businesses to meet the expectations of a digital-savvy consumer base,” said Tony Bates, Genesys CEO and chairman. “Many Saudi Arabia-based organizations trust Genesys solutions today, and working together with AWS to expand our cloud capability will enable us to provide even more businesses with the foundation to undergo digital transformation, positioning them for success in the AI era. Our longstanding collaboration with AWS is critical to providing our customers with business resiliency and enabling them to meet the local requirements around data privacy, residency and protection where they operate so they can deliver loyalty-defining experiences and differentiate in the global marketplace.”

“SAP and its ecosystem of partners, such as AWS, are committed to supporting Saudi’s Vision 2030 digital objectives, and we have a long history of collaborating to enable enterprises to run more efficiently and make better use of their data,” said Ahmed AlFaifi, senior vice president, SAP Middle East Africa – North. “This extension of our partnership will help to boost the digital transformation of Saudi companies, ultimately creating a network of intelligent, sustainable, and future-proof enterprises. We believe the collaboration will benefit SAP customers in the Kingdom immensely, fostering innovation and increasing the deployment of cutting-edge digital solutions that meet local needs and contribute to the country’s impressive program of economic diversification and transformation.”

“The Kingdom is emerging as a hub for next-gen technologies, with a cloud-first strategy focused on driving growth with innovation. This continues to attract global operations including the launch of AWS, and we are looking forward to working with AWS to unlock new opportunities in the field of cloud computing, artificial intelligence, and machine learning,” said Zain CEO, Eng. Sultan Bin Abdulaziz AlDeghaither. “This partnership will further advance our award-winning solutions and enable our customers to fully benefit from generative AI and smart city functionalities. This aligns with our strategic goal of expanding our digital ecosystem to empower communities and protect the environment while shaping the future of enterprise productivity and accelerating the transition to a sustainable, digital economy.”

Commitment to sustainability

Amazon is committed to becoming a more sustainable business and reaching net-zero carbon across its operations by 2040, 10 years ahead of the Paris Agreement, as part of The Climate Pledge. Amazon co-founded The Climate Pledge and became its first signatory in 2019. As part of its Climate Pledge commitment, Amazon is on a path to power its operations with 100% renewable energy by 2025, five years ahead of the original 2030 target. See Amazon's public methodology for more on its approach . Amazon has been named the largest corporate purchaser of renewable energy for the last four years in a row — a position it’s held since 2020, according to Bloomberg New Energy Finance. Amazon now has more than 500 renewable energy projects in 27 countries. Additionally, AWS will be water positive by 2030, returning more water to communities than it uses in its direct operations.

About Amazon Web Services

Since 2006, Amazon Web Services has been the world’s most comprehensive and broadly adopted cloud. AWS has been continually expanding its services to support virtually any workload, and it now has more than 240 fully featured services for compute, storage, databases, networking, analytics, machine learning and artificial intelligence (AI), Internet of Things (IoT), mobile, security, hybrid, media, and application development, deployment, and management from 105 Availability Zones within 33 geographic regions, with announced plans for 18 more Availability Zones and six more AWS Regions in Malaysia, Mexico, New Zealand, the Kingdom of Saudi Arabia, Thailand, and the AWS European Sovereign Cloud. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—trust AWS to power their infrastructure, become more agile, and lower costs. To learn more about AWS, visit aws.amazon.com .

About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s Most Customer-Centric Company, Earth’s Best Employer, and Earth’s Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews.

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    Saudi Arabia's sovereign wealth fund, the Public Investment Fund, plans to buy a stake in the travel and tourism unit of Riyadh-based Seera Group Holding for more than 1.55 billion Saudi riyals ($414 million), as it seeks to diversify its portfolio.. The PIF signed a non-binding agreement to acquire a 30 per cent share in Almosafer Travel and Tourism Company, a subsidiary of Seera Group ...

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    in Saudi Arabia and EXPO 2020 in Dubai have contributed to increased traffic within the region. Capitalizing on the popularity of regional and domestic travel in 2021, our Consumer Travel vertical under Almosafer saw growth of 63% with SAR 1.8 billion in GBV compared to 2020. One of our core focus areas for 2021 was

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    Majed Alnefaie, CEO, Seera Group, said: "Seera is synonymous with the Kingdom's transformational journey, playing an instrumental role in driving Vision 2030 and aiming to fast-track the revival of tourism in Saudi Arabia. Our shareholders are of utmost importance to us and with this move, we are leveraging our biggest success story with ...

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    Saudi Arabia's Almosafer travel group has unveiled a new luxury travel concierge service. Almosafer Concierge is part of the wider Seera Group, one of the region's largest travel and tourism firms. An extension to the existing Almosafer OTA platform, Almosafer Concierge is being offered to a 'members only' group of customers who will ...

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    Tourism in Saudi Arabia booms with over 10.3 million visitors reported at the 'Riyadh Season' festivalAlmosafer and tajawal witnessed an increase of 107% on year-on-year flight bookings from 2018-2019As per the data, 71% of bookings were from Saudi Arabia, with top cities including Jeddah, Damman, Madinah and Gizan Riyadh, Saudi Arabia; January 27 2020: Seera Group, the leading travel and ...

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    Seera's Almosafer becomes first travel partner of Riyadh Air in Saudi Arabia. A Riyadh Air Boeing 787-9 jetliner aircraft is pictured on the tarmac during the 2023 Dubai Airshow at Dubai World Central - Al-Maktoum International Airport in Dubai on November 13, 2023. (Photo by Giuseppe CACACE / AFP) As Riyadh Air prepares to operate its first ...

  20. AWS-to-Launch-an-Infrastructure-Region-in-the-Kingdom-of-Saudi-Arabia

    AWS Region will enable customers to run workloads and securely store customer content in the Kingdom of Saudi Arabia while serving end users with even lower latency ... Sea Global, Saudi Telecom Group, Seera Holding Group, and more. ... and tourism industries and is one of the Kingdom of Saudi Arabia's leading travel companies. Almosafer is ...

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  22. Saudi Arabia's leading Hajj & Umrah Travel Provider

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    Shares of the Riyadh-listed Seera Group Holding dropped nearly 10% after the firm said it failed to reach a deal with Saudi Arabia's wealth fund to acquire a stake in one of its units.