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  • 30 Jul 2014

Korea Tourism Organization (KTO) launches its new tourism brand “Imagine your Korea”

Korea Tourism Organization (KTO) launches its new tourism brand “Imagine your Korea”

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With the aim of attracting up to 20 million tourists in the forthcoming years, the Republic of Korea has launched its new tourism brand “Imagine your Korea”.

Resulting from an online contest carried out by the Ministry of Culture, Sports and Tourism of the Republic of Korea and KTO which attracted over 9,000 participants, the new brand reflects the country’s natural blend of modernity and tradition, and intends to reinforce Korea’s image as a creative and attractive destination with multiple natural and cultural attractions able to appeal to the young and experienced traveller alike.

As the President of KTO, Mr. Choo Suk Byun, says: “With the launching of the new brand, we can reinforce the global awareness that Korea is a creative country filled with the latest trends and sophisticated culture, thereby contributing to the opening of an era that welcomes 20 million foreign tourists”.

To accompany the launch of the new brand, a promotional clip featuring K-Pop star Big-Bang, KTO’s official PR Ambassador, will be released in China, Japan, Russia and throughout South-east Asia.

For more information regarding the newly launched brand “Imagine your Korea”, please visit the website www.imagineyourkorea.com

Additional information:

  • KTO Press Release

Save the Date! - 5th UNWTO Silk Road Task Force Meeting:

The UNWTO Silk Road Programme, a collaborative platform of 31 Member States designed to foster sustainable tourism development along the historic routes, is pleased to count upon the Republic of Korea as an active member of its Programme, and is pleased to announce that Silk Road destinations will convene for the first time in Korea in 2015 for the 5 th UNWTO Silk Road Task Force Meeting .

Scheduled to take place in the historic city of Geongju, this annually held event will highlight the tourism potential of the Silk Road in Asia and beyond, and will follow-up on the progress made since the adoption of the Silk Road Action Plan 2014/2015 . Further information on the upcoming event to be made available in due course.

korea tourism brand ambassador

©Korea Tourism Organization (KTO)

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Actor, Model Anushka Sen Named Brand Ambassador for Korean Tourism; Redefines Stardom

Curated By : Riya Ashok Madayi

Last Updated: November 23, 2023, 13:07 IST

Mumbai, India

Anushka Sen, who is just 21 years old, has completely changed the rules of fame, leading to an international phenomenon that knows no boundaries.

Anushka Sen, who is just 21 years old, has completely changed the rules of fame, leading to an international phenomenon that knows no boundaries.

Anushka Sen, who was just named the Honorary Brand Ambassador of Korean Tourism, is more than just a famous person; she is a global symbol making a lasting impression on the entertainment industry.

Starting her journey with a freshness that defied convention, Anushka swiftly became a household name, tugging at the heartstrings of audiences globally. In a world where stardom often follows a predictable script, Anushka Sen decided to pen her own narrative, and what a mesmerising tale it has become—at just the age of 21, cementing her presence as a different global star of India.

The magic lies in her ability to seamlessly blend innocence with craft, a combination that effortlessly captured the hearts of fans. Beyond the traditional screens, Anushka’s digital footprint is nothing short of a phenomenon. At an age where many are finding their footing, she commands a social media following that reflects a meteoric rise to fame—a humongous 50+ million followers across her platforms.

However, Anushka Sen’s star power isn’t confined by borders. Her popularity reached new heights when she became an honorary ambassador for Korean tourism, which says it all about her being a global icon. This isn’t just a celebrity; this is a regular at the best events across the globe, gracing each occasion with an aura that resonates on an international scale.

korea tourism brand ambassador

At the mere age of 21, Anushka stands not only as an artist but as an inspiration. Brands flock to associate with her, recognising the unique blend of talent and charisma she brings to the table. What sets her apart is not just the adoration she receives but also the community of fans she has cultivated across countries, proving that her appeal transcends boundaries.

Anticipation hangs in the air whenever Anushka Sen is about to make an announcement or step into a new project. Her journey is not just a personal ascent; it’s a collective experience for the legions of fans who eagerly await each move she makes—across continents and particularly, motherland and South Asia!

Anushka Sen has emerged not just as a star but as a symbol of breaking barriers, captivating hearts globally, and leaving an indelible mark on the entertainment landscape. As she continues to redefine what it means to be a global star, the world watches with bated breath, eager to witness the next enchanting chapter in the story of Anushka Sen.

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K-POPPED!

Lee Jae Wook Officially Announced As Korea Tourism Organization Honourary Ambassador

~Excited fans throng PJPAC 1 Utama E in exclusive Meet & Greet session with the South Korean Actor~

korea tourism brand ambassador

Korea Tourism Organization (KTO) is proud to announce the appointment of South Korean actor, Lee Jae Wook as its Honourary Ambassador of Korea Tourism Organization.

To officially receive his appointment and mark his first role as Honourary Ambassador, the South Korean heartthrob made a special trip to Malaysia. Fans who purchased any Korea Travel Packages from any of KTO’s participating Tour Agency, Airline and Online Travel Agency Partners from 13 September to 11 December 2022 were given the chance to meet the actor up close and personal at the “Annyeong Kawan with Lee Jae Wook” meet and greet on 20 December 2022.

korea tourism brand ambassador

“We are indeed honoured to have Lee Jae Wook here with us as our Honourary Ambassador of Korea Tourism Organization. With his appointment, we hope to further elevate Korea as the top travel destination for Malaysians and create more opportunities for Malaysians to discover Korea with Lee Jae Wook”, said Mr. Yang Kyung Soo, Managing Director of Korea Tourism Organization .

Mr. Yang Kyung Soo added, “Together with Lee Jae Wook, we are excited to present South Korea’s unique and attractive experiences through a series of videos on our social media channels and at the in-person meet and greet session. We expect a positive response from Malaysian fans, particularly from K-drama and K-pop fans.”

korea tourism brand ambassador

Lee Jae Wook made his acting debut in the science fiction thriller “Memories of the Alhambra (2018-2019) and further cemented his status as the male lead in the hit fantasy period drama Alchemy of Souls (2022).

PJPAC at 1 Utama E was a flurry of activity as Malaysian fans thronged the theatre to catch a glimpse of the celebrity. It was an evening full of laughter and excitement as the actor shared his favourite places to visit in Korea in addition to giving hints on what audiences can expect from his upcoming Season 2 of Alchemy of Souls.

korea tourism brand ambassador

Lucky fans also walked away with exclusive Lee Jae Wook merchandise and one-on-one photo opportunities with Lee Jae Wook himself.

The “Annyeong Kawan with Lee Jae Wook” meet and greet is organised by Korea Tourism Organization with the support of participating travel agency partners Apple Vacations, Airlines Booking Centre (ABC Holidays), Airlink Travel & Tour, Esplanad Holiday, Golden Tourworld Travel (GTT), Ice Holiday, Parlo Tours, Holiday Tours, Malaysian Harmony Tour & Travel (MHTT) and participating partners include CU Malaysia, Klook Malaysia, Malaysia Airlines and History of Whoo. The Official Venue Partner, 1 Utama Shopping Centre, is proudly ranked amongst the world’s largest malls and is recognized as “The Top Shopping Mall in Malaysia” with over 750 stores to shop-eat-play!

korea tourism brand ambassador

For more information, visit www.koreafest2022.com   to discover more.

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Anushka Sen named ‘Honorary Brand Ambassador of Korean Tourism’, Fulfills dream of bridging Korea and India

Kriti Shharmaa

Anushka Sen has been living the Korean dream, a cherished aspiration for every KPOP enthusiast. The actress has not only secured a role in a Korean drama and film but has also embarked on a travel show. Adding to her accomplishments, Anushka joyfully unveiled her appointment as the ‘Honorary Brand Ambassador of Korean Tourism’ through an Instagram post, capturing the moment of her felicitation.

In her caption, Anushka expressed her immense delight and excitement, revealing, “Immensely happy and excited to announce that I’ve been appointed as the ‘Honorary Brand Ambassador’ of Korean Tourism. Thanks to the Korea Tourism Organization for giving me this big opportunity. It was my dream to become the bridge between Korea and India, and now it’s coming true.”

Delving into her Korean projects in a recent interview, Anushka shared insights about her latest endeavor, “Not Just a Chat Show.” In this innovative role, she steps into the shoes of a chat show host, a departure from her usual position as the interviewee. She expressed her excitement for this fresh opportunity, highlighting the show’s spontaneity and its focus on revealing secrets and life stories, devoid of scripted questions.

Earlier in an interview, Anushka opened up about how she secured her roles, stating, “It was really sweet and nice of them that they didn’t just invite me randomly. I am glad they saw my work and were fully prepared for who was coming from India. I signed up with an agency. I am doing a film with them, a web show and have already shot for a travel series that is coming out right now. We have only seen K-dramas and have little knowledge of Korea. When you go there you realise there’s so much more. I got to know about their culture, music, and food. It’s amazing and they are very nice people. I am very excited that my international journey is happening. People are supporting me so much, it feels great.”

Kriti Shharmaa

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What Is Hallyu and Why Are Luxury Brands So Obsessed With It?

J Hope attends the Louis Vuitton Menswear Fall-Winter 2023-2024 show as part of Paris Fashion Week on January 19, 2023 in Paris.

S eoul’s Jamsugyo Bridge, which crosses the Han River, will transform into a high fashion runway on April 29, as Louis Vuitton presents its first ever pre-fall womenswear show in South Korea in a partnership that aims to boost tourism and capitalize on the popularity of the country’s pop culture.

The historic display is being brought to life by the French fashion house’s creative director Nicolas Ghesquière, with Squid Game director Hwang Dong-hyuk working as a creative advisor on the show’s scenography. Louis Vuitton chose Seoul because it is a “cultural hub that continues to draw global attention,” said chairman and CEO Pietro Beccari in a statement, noting that the city shares a “common spirit” with the luxury brand.

The show marks a symbiotic three-party partnership between the brand’s parent company LVMH, the Korea Tourism Organization, and Seoul Metropolitan Government, as part of an attempt to attract more visitors to South Korea.

It is part of a wider tourism effort for 2023-2024 “ Visit Korea Year. ” The initiative aims to encourage as many as 30 million overseas tourists to travel to the capital this year. The collaboration will include long and short term projects that preserve the river and its biodiversity, and promote tourism in Seoul via fashion exhibitions and other content.

The deal comes as luxury brands increasingly look to capitalize on the growing global fascination with hallyu, a term denoting the so-called Korean wave of popular culture that has spread around the world since the 1990s, with the success of K-pop music and Korean dramas. In February, Louis Vuitton announced that J-Hope , a band member of the global sensation BTS —who were lauded by Seoul’s tourism board in 2018—would be its newest brand ambassador. He is the latest member of his band to partner with a luxury brand, after his bandmates Jimin and Suga, signed lucrative deals with Christian Dior and Valentino respectively.

Key figures from South Korea’s culture scene will likely attend Saturday’s show; Squid Game star HoYeon Jung and model So-ra Choi , who both star in the women’s pre-fall 2023 campaign, are expected to be present.

“I think luxury fashion houses view Seoul as a hip city because it has a young and energetic mood,” says Kyoung Eun Rhee, a former fashion editor at Elle magazine and a stylist to young Korean actors. While Korean culture once had a small following, social media has afforded artists a larger platform, allowing them to build a mainstream fanbase of young people, she says.

“Those global young generations made luxury houses focus on K-pop. Young people all over the world will be their main customer base someday, so having markets in these various countries is key,” says Kyoung. The right brand ambassadors can make luxury products seem attainable to young citizens across Asia, rather than an asset reserved for older generations, she adds.

As such, K-pop stars are becoming increasingly visible in luxury brand campaigns , with Blackpink , one of the world’s most popular girl groups, working with Celine, Chanel, Dior and Saint Laurent. In May, Gucci is also set to host its postponed cruise collection show in South Korea to mark the brand’s 25 years in the country, and there Women’s Wear Daily reports that Saint Laurent is also considering a Seoul show this year.

“Research tells us that the hallyu industry has been a major draw for tourism to Korea, particularly inter-Asian tourism, which tends to be realized in large group tours that are well organized,” Mary Ainslie, an associate professor at the University of Nottingham Ningbo China Campus who specializes in Southeast Asian culture and media, tells TIME.

Read More: These Are the Best K-Pop Groups You Should Know About

Ainslie says tour groups looking to visit key filming locations used in Korean dramas and other related sites bring consumer spending: “Adding fashion brands into this package is not difficult, though it generally depends on how well connected the various creative elements are, as these different products must feed into each other and (ultimately) be connected to ‘Koreanness,’” she notes in an email to TIME.

Between 2000 to 2019, South Korea saw a 12.18 million increase in inbound visitors, rising from 5.32 million people in 2000 to 17.5 million in 2019, according to Statista . But as a result of the COVID-19 pandemic, the number of tourists fell to unprecedented lows, dropping by 85% in 2020 (2.52 million) and a further 62% in 2021 (97,000). Historically, South Korea attracts many tourists in their twenties from neighboring countries such as Japan and China, but it is increasingly attracting tourists from around the world.

To remedy the hard-hit industry, the Korean Tourism Organization collaborated on a video campaign with Netflix in 2020 to promote its offering of South Korean television and film productions on its platform, offering its global audience a wealth of Korean content. The campaign strengthened the appeal of hallyu tourism, which the nation is hoping to capitalize on this year—and so, too, are luxury brands.

“Since the beginning of hallyu’s overseas appeal in the mid-2000s, Korean fashion has always been a part of this industry, though to a lesser extent than cosmetics,” says Ainslie, “Fashion was often advertised through its connection to Korea, though it tended not to be luxury goods, which is a more recent development in overseas nations.”

Before the pandemic, Koreans typically made luxury purchases abroad, as brands tended to offer better deals in other countries, but this became difficult during the pandemic and demand for luxury began to rise, Korea JoongAng Daily reported. Morgan Stanley figures reported by CNBC show that South Koreans became the world’s largest spenders per capita ($325) of luxury products in 2022, surpassing both Japan ($280) and China ($55).

Read More: Why ‘Quiet Luxury’ Is Having a Moment

In 2022, the so-called Big Three luxury brands—Hermès, Chanel, and Louis Vuitton—made around 4 trillion won ($2.98 billion) in sales in Korea in 2022, with the latter becoming the nation’s top-performing brand, Korea JoongAng Daily reported. The publication added that Louis Vuitton, which opened its first store in Seoul in 1991, recorded net profits of 380 billion won ($283.8 million). “Leveraging the image of Koreanness by luxury brands gives a particular connection to both cosmopolitanism and Asianization, the notion of being a global citizen yet one firmly fixed in the Asia region,” says Ainslie. This, she adds, is a key characteristic of hallyu’s international branding.

Tapping into other promising global markets appears to be a growing priority for luxury brands, particularly as luxury sales flatline in markets like the U.S. In December, Dior showed its fall collection in the Giza desert with Egypt’s most recognisable pyramids as the show’s backdrop. In March, the French brand also hosted a landmark runway show in Mumbai drawing a number of high profile celebrities to India. While long established fashion capitals will continue to the industry, new cities are developing their own luxury identities.

Ainslie says international luxury brands have been attracted to hallyu because it’s a “particularly flexible cosmopolitan model of pan-Asianness” that has capitalized on a wave of modernization throughout the region. “It was able to achieve much wider regional success than its predecessor of ‘Cool Japan’ due to its lack of a pre-existing negative historical reputation,” she adds.

Its longevity over the last three decades is due to its ability to adapt but as more establishments seek a piece of the profitable hallyu pie, Ainslie says globalization brings new concerns: “The challenge is not how to innovate, but how to keep this culture as specifically representative of Koreanness when it is now such a global phenomenon.”

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10 Korean celebrities who became major brand ambassadors this year

Whether it’s because of the drama of the pop, there’s no denying that the world is going crazy for all things Korean. Here are the most beloved Korean celebrities that became major brand ambassadors this 2021.

Whether it is the audiences’ love for K-drama films and shows or K-Pop music, South Korean artistes have captured the imagination of one and all. Such is their ever-growing reach that the world’s biggest luxury brands have turned to collaborating with some of the most famous Korean celebrities.

(Main and Featured image: Tommy Hilfiger)

Here are ten Korean celebrities who became the face of some major brands this year:

Hyun Bin

The Korean heartthrob who starred in the hit Netflix series Crash Landing on You (2019-2020) became the first Korean celebrity to endorse the Italian luxury brand Loro Piana in September 2021.

“His social engagement towards humanitarian and environmental issues underscores the common values shared between himself and Loro Piana, making the partnership a natural decision,” the brand said in a press release. The actor will sport the brand’s upcoming fall/winter 2021-2022 collection, which will also include ready-to-wear items and accessories.

  View this post on Instagram   A post shared by TOM FORD BEAUTY (@tomfordbeauty)
  View this post on Instagram   A post shared by VAST엔터테인먼트 (@vast.ent)

Gong  Yoo  

Gong Yoo

The Train to Busan (2016) star, who also made a special appearance in Netflix’s most-watched series Squid Game (2021- ), was announced as Chanel Korea’s brand ambassador earlier in 2021. The actor will endorse the brand’s fine jewellery and watches.

  View this post on Instagram   A post shared by ELLE KOREA 엘르 코리아 (@ellekorea)
  View this post on Instagram   A post shared by marie claire korea 마리끌레르 (@marieclairekorea)

Nam Joo-Hyuk  

Nam Joo-Hyuk

Popular Korean actor Nam Joo-Hyuk, who stared in the Netflix series Start-Up (2020), became the brand ambassador of Dior Beauty Korea earlier in 2021. However, this wasn’t his first stint with the Maison.

In 2019, he was made the first Korean ambassador of Dior Men.

  View this post on Instagram   A post shared by 남주혁 (@skawngur)

Lee Dong-Wook  

Lee Dong-Wook

His flawless skin makes him the perfect choice for beauty and skincare product endorsement. Chanel tapped on him to endorse its first makeup collection for men — Boy de Chanel — in 2019 as the brand’s global ambassador.

korea tourism brand ambassador

In July 2021, he was chosen as La Mer’s male brand ambassador. The Goblin (2016) star made a breathtaking appearance in Elle Korea’s July issue to announce his collaboration with La Mer.

  View this post on Instagram   A post shared by 라 메르 코리아 (@lamer.korea)

Kim Woo-Bin  

Kim Woo-Bin

The model-actor returned to spotlight this year after recovering from nasopharyngeal cancer.

He was spotted attending The Sound Maker exhibition in South Korea as the new brand ambassador of the Swiss luxury watch brand Jaeger-LeCoultre.

  View this post on Instagram   A post shared by Jaeger-LeCoultre (@jaegerlecoultre)

Kim Soo-Hyun  

Kim Soo-Hyun

One of the highest-paid actors in South Korea, Kim Soo-Hyun was made Tommy Hilfiger’s new brand ambassador.

“For days at home and working life leisure and work, Kim always looks to the future with a smile,” Tommy Hilfiger’s website reads.

  View this post on Instagram   A post shared by 김수현 Kim Soo Hyun 金秀賢 (@soohyun_k216)

Lee Jung- J ae  

Lee Jung-Jae

While Lee Jung-Jae from the Squid Game fame preps for the upcoming season of the Netflix series, the Korean actor has caught the attention of one of the biggest fashion houses in the world. He was made the global brand ambassador of Gucci in November 2021.

  View this post on Instagram   A post shared by jung jae Lee (@from_jjlee)

Ho-Yeon  Jung  

Korean celebrities

Another Squid Game star who has gained massive popularity after the show’s release is Ho-Yeon Jung. The model-turned-actress is now one of Louis Vuitton global ambassadors.

  View this post on Instagram   A post shared by Louis Vuitton (@louisvuitton)

According to the post, she had earlier walked the ramp for the brand and had also featured in a ready-to-wear campaign in 2017.

Shin Min-A   

Korean celebrities

The gorgeous model-actress who is known for her stunning looks and versatility, is one of the Korean celebrities to bag a brand deal.

  View this post on Instagram   A post shared by Gucci Official (@gucci)

The fashion label took to Twitter to share pictures of the actress sporting its collection. The tweet said : “#MinaShin joins as new Gucci global brand ambassador. Here, the actress appears in a series of images wearing key pieces from #GucciAria, including a selection of #GucciJewelry. #AlessandroMichele.”

Song Hye-Kyo  

Korean celebrities

The Descendants of the Sun (2016) actress was appointed Fendi’s first Korean global brand ambassador.

  View this post on Instagram   A post shared by Hyekyo Song (@kyo1122)

This article first appeared on Lifestyle Asia Singapore .

26 Korean words added to the Oxford English Dictionary: how many do you know?

Priyanka Lamba

It was while pursuing her degree in computer applications, when Priyanka decided to set her sights on content writing (talk about realisation and serendipity). In her spare time, she is either found immersed in books or movies.

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Anushka sen appointed honorary brand ambassador of korean tourism.

Anushka Sen has announced that she has been appointed Honorary Brand Ambassador of Korean Tourism.

Television actress and influencer Anushka Sen has announced that she has been appointed Honorary Brand Ambassador of Korean Tourism. The actress took to her Instagram account to share the news.

Anushka Sen appointed Honorary Brand Ambassador of Korean Tourism

Sharing a series of photos of herself holding a plaque, she wrote, “Immensely happy and excited to announce that I’ve been appointed as the ‘Honorary Brand Ambassador’ of Korean Tourism. Thanks to Korea Tourism Organization for giving me this big opportunity, it was my dream to become the bridge between Korea and India, and now it’s comes true. @kto_india.”

  View this post on Instagram   A post shared by Anushka Sen (@anushkasen0408)

Back in 2022, she announced that she plans to extend her opportunities in the global market. She partnered with Asia Lab in order to enter the market and explore new opportunities. Anushka Sen wants to create content between India and Korea through various projects. "As a global platform for creatives, Asia Lab (based in South Korea) will manage Anushka Sen's expansion into the Korean and Global market. We are looking forward to various co-operations with the outstanding Indian actress," the statement read.

On the work front, Anushka Sen was last seen in Khatron Ke Khiladi 11 making her the youngest contestant to participate in the Fear Factor India format. She was recently seen in ‘ Teri Aadat 2’ music video with Siddharth Nigam.

ALSO READ: Celebrating Anushka Sen’s Style: Five Jaw-Dropping Indian Traditional Looks on Her Birthday

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Anushka Sen appointed Honorary Brand Ambassador of Korean Tourism

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Korea Culture and Tourism Festival 2023: A Celebration of K-Vibes and Heritage

August 26-27: experience k-performance, k-beauty, korean food and more at ambience mall, gurugram. meet indian tv actress anushka sen at the korea culture and tourism festival 2023.

korea tourism brand ambassador

GURUGRAM: Prepare for an immersive dive into the dynamic realm of Korean culture and tourism, as the highly anticipated Korea Culture and Tourism Festival 2023 gets ready to unfold. Presented by the Korea Tourism Organization (KTO), this eagerly awaited event is slated for August 26th and 27th at Ambience Mall, Gurugram. It’s an exceptional occasion for participants to be enveloped in the opulence of Korean heritage, performances, culinary delights, beauty revelations, and classical games.

korea tourism brand ambassador

Highlighted Event Features: K-Performances: Witness the spellbinding expertise of South Korea’s artists as they captivate with mind-boggling B Boying displays that redefine movement and innovation. Immerse yourself in the discipline and finesse of Taekwondo presentations that exemplify both power and precision.

K-Photo Booth: Capture picture-perfect memories amidst meticulously crafted K-Photo Booth settings. These scenic backdrops offer attendees the chance to forge enduring memories amid the lively hues and aesthetics of Korean culture.

K-Beauty Stalls: Uncover the enigmas behind flawless Korean beauty at the stalls of Bioface and Innisfree. Embark on a journey through an array of beauty products and treatments that have taken the globe by storm, and master the art of achieving the resplendent looks that epitomize K-Beauty.

Also read:  Korea to designate Indian TV actress Anushka Sen as Hony Ambassador to promote Korea Tourism

Korean Food: Delight your palate with a mouthwatering selection of traditional Korean delicacies. Relish culinary pleasures not just from our own stalls, but also from renowned establishments like Lotte and Orion. The Korean Food segment promises a gastronomic voyage that mirrors the diverse flavors and culinary customs of Korea.

Traditional Games: Revel in the nostalgia of classical Korean games such as Ddakji, Jegichagi, and Gonggi. These games, passed down through generations, infuse a touch of history and amusement into the festival.

Amplifying the anticipation, Anushka Sen, the celebrated Indian Television Actress, Model, and Influencer, will grace the occasion as the Honorary Ambassador of Korea Tourism from India. Anushka will not only share her role as a brand ambassador but will also regale attendees with enthralling travel accounts from her journeys to Korea. Additionally, she will offer insights into her personal odyssey of delving into Korean culture and its enticements.

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  • Anushka Sen gets appointed as 'Honorary Brand Ambassador of Korean Tourism', writes "It was my dream to become the bridge between Korea and India"

Anushka Sen gets appointed as 'Honorary Brand Ambassador of Korean Tourism', writes "It was my dream to become the bridge between Korea and India"

Anushka Sen gets appointed as 'Honorary Brand Ambassador of Korean Tourism', writes "It was my dream to become the bridge between Korea and India"

Anushka talks about her Korean Projects

Anushka on the process of getting selected for korean drama, visual stories.

korea tourism brand ambassador

Anushka Sen appointed Honorary Brand Ambassador of Korean Tourism

  • August 26, 2023

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  • Mumbaikars Entertainment
  • Anushka Sen appointed Honorary ...

Television actress and influencer Anushka Sen has announced that she has been appointed Honorary Brand Ambassador of Korean Tourism. The actress took to her Instagram account to share the news.

Sharing a series of photos of herself holding a plaque, she wrote, “Immensely happy and excited to announce that I’ve been appointed as the ‘Honorary Brand Ambassador’ of Korean Tourism. Thanks to Korea Tourism Organization for giving me this big opportunity, it was my dream to become the bridge between Korea and India, and now it’s comes true. @kto_india.”

View this post on Instagram

  A post shared by Anushka Sen (@anushkasen0408)

Back in 2022, she announced that she plans to extend her opportunities in the global market. She partnered with Asia Lab in order to enter the market and explore new opportunities. Anushka Sen wants to create content between India and Korea through various projects. “As a global platform for creatives, Asia Lab (based in South Korea) will manage Anushka Sen’s expansion into the Korean and Global market. We are looking forward to various co-operations with the outstanding Indian actress,” the statement read.

On the work front, Anushka Sen was last seen in Khatron Ke Khiladi 11 making her the youngest contestant to participate in the Fear Factor India format. She was recently seen in ‘Teri Aadat 2’ music video with Siddharth Nigam. ALSO READ: Celebrating Anushka Sen’s Style: Five Jaw-Dropping Indian Traditional Looks on Her Birthday

 Television actress and influencer Anushka Sen has announced that she has been appointed Honorary Brand Ambassador of Korean Tourism. The actress took to her Instagram account to share the news.Sharing a series of photos of herself holding a plaque, she wrote, “Immensely happy and excited to announce that I’ve been appointed as the ‘Honorary Brand Ambassador’ of Korean Tourism. Thanks to Korea Tourism Organization for giving me this big opportunity, it was my dream to become the bridge between Korea and India, and now it’s comes true. @kto_india.”  View this post on Instagram   A post shared by Anushka Sen (@anushkasen0408) Back in 2022, she announced that she plans to extend her opportunities in the global market. She partnered with Asia Lab in order to enter the market and explore new opportunities. Anushka Sen wants to create content between India and Korea through various projects. “As a global platform for creatives, Asia Lab (based in South Korea) will manage Anushka Sen’s expansion into the Korean and Global market. We are looking forward to various co-operations with the outstanding Indian actress,” the statement read.On the work front, Anushka Sen was last seen in Khatron Ke Khiladi 11 making her the youngest contestant to participate in the Fear Factor India format. She was recently seen in ‘Teri Aadat 2’ music video with Siddharth Nigam. ALSO READ: Celebrating Anushka Sen’s Style: Five Jaw-Dropping Indian Traditional Looks on Her Birthday 

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Korea tourism launches “imagine your korea”.

WTM Team

In Press Releases , WTM London .

Korea Tourism launches “Imagine Your Korea”

The Korea Tourism Organisation is launching the country’s new tourism brand in partnership with the WTM Buyers’ Club at World Travel Market – the leading global event for the travel industry.

Called ‘Imagine Your Korea’, the new brand and marketing campaign aims to show why the country is a unique destination, and will highlight attractions ranging from shopping to culture, and cuisine to pop music.

Through its deal to become headline sponsor of the WTM Buyers’ Club, the KTO wants to convey the campaign’s message that Korea is diverse, vibrant and ideal for leisure and business travellers.

WTM Buyers’ Club, the leading travel business network, is WTM’s business club for senior travel industry buyers with direct purchasing responsibility.

More than 8,500 members of the WTM Buyers’ Club attended WTM last year, agreeing deals worth £2.2 billion – and this is forecast to rise to an impressive £2.5 billion for WTM 2014.

This year, it will offer buyers the chance to attend two WTM Speed Networking sessions, as well as other benefits such as fast-track access and meeting rooms.

The official launch of ‘Imagine Your Korea’ will be in the Buyers’ Club Lounge, North Hall, on Tuesday 4 November.

Attending the event will be Changho Cha, Director of the KTO in London; Choo Suk Byun, Chief Executive of the KTO; and His Excellency Sungnam Li, Ambassador of the Republic of Korea.

The event is open to all Buyers’ Club members, and guests will be entertained by break dancers and K-Pop entertainers while sipping Korean cocktails and enjoying Korean canapés.

Guests will also be entered into a prize draw to win a holiday to Korea.

Mr Cha said: “The new ‘Imagine Your Korea’ campaign encourages travellers to engage with the latest trends in Korea, and indulge in our history and traditions.

“We have chosen the WTM Buyers’ Club to launch our exciting brand because it offers so many key networking opportunities for influential senior executives from around the globe.

“Nowhere else offers us such a chance for an exclusive event that reflects the high expectations we want to generate about Korea.”

The campaign will highlight five ‘K’s from Korean culture that appeal to travellers: K-Food, K-Wave, K-Spirit, K-Place and K-Style.

K-Wave includes trends such as pop, drama and celebrities, while K-Spirit covers the creativity and passion of Koreans.

K-Place refers to the country’s tourist sites and K-Style reflects the lifestyle and trends of Korea.

World Travel Market, Senior Director, Simon Press said: “We are delighted to welcome the Korea Tourism Organisation as headline sponsors of WTM Buyers’ Club.

“Korea is an exciting, dynamic destination, offering travellers some of the most fascinating heritage and culture alongside modern pop, unrivalled shopping and wonderful cuisine.

“Its ambitious new branding campaign is a great match for our WTM Buyers’ Club which brings buyers from around the world to conduct business and make lucrative contacts.”

The launch of ‘Imagine Your Korea’ will be from 5pm-7pm on Tuesday 4 November, in the Buyers’ Club Lounge, North Hall, Excel, stand Number: AS3300.

The event is open to all Buyers’ Club members.

– ENDS –

About World Travel Market

World Travel Market, the leading global event for the travel industry, is the must-attend four-day business-to-business exhibition for the worldwide travel and tourism industry.

More than 50,000 senior travel industry professionals, government ministers and international press, embark on ExCeL – London every November to network, negotiate and discover the latest industry opinion and trends at WTM.

03WTM, now in its 35th year, is the event where the travel industry conducts and concludes its deals.

WTM 2013 generated more than £2 billion of travel industry contracts, revealed independent research by Fusion Communications.

WTM is owned by the world’s leading events organiser Reed Exhibitions (RE), which organises a other portfolio’s of travel industry events including IBTM Events, the world’s leading showcases for the meetings and events industry and International Luxury Travel Market events.

In 2013, RE held more than 500 events in 40 countries bringing together more than six million people from around the world generating billions of dollars in business.

Reed Exhibitions

Reed Travel Exhibitions (RTE) is the world’s leading provider of exhibitions in the travel and tourism industry, with a wide-ranging portfolio of 21 international events in 14 countries throughout the Americas, Europe, the Middle East, Asia Pacific and Africa.

Its market-leading, business-to-business events cover all elements of travel and tourism, including leisure travel, luxury travel, meetings, events, incentives and business travel, as well as golf, ski and spa travel.

RTE is part of Reed Exhibitions.

www.reedtravelexhibitions.com

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korea tourism brand ambassador

Korea Festival 2023 kickstarts, Anushka Sen named Honorary Ambassador for Korea Tourism

L to R: Younggeun Lee (Executive Director of Korea Tourism Organization), Anushka Sen and Myongkil Yun, Regional Director – India & SAARC (Korea Tourism Organization)

The Korea Tourism Festival kicked off today with an enchanting gala night, celebrating cultural connections and vibrant experiences. This festive event not only strengthened cultural bonds but also marked 50 years of harmonious diplomacy between Korea and India.

The event saw the presence of Younggen Lee, Executive Director of Korea Tourism Organization, underlining the importance of this cross-cultural collaboration.

In a testament to the lasting cultural connection between the two nations, Indian Television Actress, Model, and Influencer, Anushka Sen, has been named the Honorary Ambassador of Korea Tourism from India. This appointment showcases the shared values and mutual respect between the two countries, promising exciting opportunities for deeper cultural exploration.

A captivating moment of the evening was an exclusive presentation and tasting session of Korean temple food by Buddhist Nun and Grand Master Temple Food Guru Wookwan. This significant experience introduced the flavoUrs of Korean temple cuisine to India for the first time.

korea tourism brand ambassador

While addressing the conference, Myongkil Yun, Regional Director – India and SAARC, Korea Tourism Organization, said, “As we look ahead, the Korea Tourism Festival serves as a testament to the enduring cultural connections between our nations. This event symbolises the deep-rooted ties that bind us and opens doors for even more vibrant cultural exchanges. As part of Visit Korea Year, we eagerly anticipate strengthening these connections and welcoming travellers to explore the enchanting offerings of Korea The festival’s success reaffirms Korea’s growing popularity as a favoured destination for Indian travellers.

Aligned with KTO’s ambitious initiative, Visit Korea Year 2023-24, the festival’s success underscores Korea’s rising popularity among Indian travellers. KTO data reveals that Indian visitors to Korea had surpassed 49,580 by June 2023, with projections reaching an impressive 120,000 by December 2023. These figures solidify Korea’s appeal to Indian travellers.

Moreover, KTO hosted a Travel Mart event on August 25th, featuring participants like JeollaNamdo Tourism Organization, Gwangju City, nine destination management companies, Korean Air, Asiana Airlines, Bioface, and Amorepacific. These participants actively engaged, creating a platform to explore various aspects of Korean travel and lifestyle.

Additionally, the Korea Culture and Tourism Festival will be open to the public on August 26th and 27 th at Ambience Mall, Gurugram. This festival offers a unique opportunity to experience different facets of Korean culture, including K-Performance, K-Beauty, Korean food, and traditional games.

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“Seoul Edition 23: New Tradition”: BTS V Named Honorary Tourism Ambassador of Seoul 2023

Jessica

 1,900 total views,  1 views today

korea tourism brand ambassador

Kim Taehyung, also known as BTS V, has been selected as the Honorary Tourism Ambassador of Seoul 2023, adding to the excitement of his upcoming solo album. He will bring the “Seoul Edition 23: New Tradition” theme with the tagline “Seoul My Soul.” Moreover, with the slogan Seoul, “Make It Yours,” V is promoting and representing Seoul as a place worth visiting for you to come to Seoul.

Table of Contents

“Seoul Edition 23: New Tradition”: Seoul Tourism Announces BTS’ V as the Honorary Tourism Ambassador of 2023

Bts v chosen as the honorary tourism ambassador of seoul 2023.

BTS V selected as the Honorary Tourism Ambassador of 2023| Visit Seoul

On August 21, Visit Seoul’s official social media accounts unveiled the poster featuring BTS V as the Honorary Tourism Ambassador of Seoul. The captivating caption “V of BTS| The Honorary Tourism Ambassador of Seoul” and the enticing slogan “Seoul, Make It Yours” are set to entice numerous fans and travel enthusiasts to visit the city.

Seoul, Make It Yours #SEOULEDITION23 #V of #BTS #SeoulMySoul #Seoul #VisitSeoul #VisitSeoulTV pic.twitter.com/qm1NqBLgb9 — Visit Seoul (@VisitSeoul) August 21, 2023

Moreover, they released another intriguing poster, “Seoul Edition 23 Content Lineup,” on August 22. Visit Seoul’s “Seoul Edition 23: New Tradition” campaign, featuring a new content timeline starring V from BTS. Starting from August 23, they will release a new episode every week that showcases the vibrant essence of Seoul.

Seoul Edition 23 Content Lineup

From Gyeongbokgung Palace to Namsan Tower, BTS V will take you to the city’s attractions, culture, and vibrant lifestyle for local and international audiences.

Are you ready to leave for Seoul with V from BTS?! Check out new content from the Seoul Edition 23 campaign, starring V! 📅 From August 23, Visit Seoul will premiere a new weekly episode that captures the colorful essence of Seoul. pic.twitter.com/oDyA53aVe9 — Visit Seoul (@VisitSeoul) August 22, 2023

The premiere of “Seoul Edition ‘23: New Tradition” is scheduled for Friday, September 1. This documentary explores the unique blend of history and modernity in Seoul, making the city truly captivating.

Meanwhile, “Seoul Edition ‘23: Nature in the City” will premiere on Friday, September 8. It will showcase the harmonious relationship between the city and nature.

To stay updated with all the episodes and the latest information, you can follow Visit Seoul on their social media channels. They have an official YouTube channel called VisitSeoul TV . By tuning in, you’ll be able to experience the city through V’s perspective and get a closer look at the various aspects that make Seoul special.

BTS V’s New Solo Album “Layover”

V, a member of the globally popular Kpop group BTS, has been making waves in the music and fashion industries. BTS V will release his highly anticipated first solo album , “Layover,” on September 8.

The singer has already released two pre-released tracks leading up to the album release, creating excitement among fans. On August 21, he unveiled a teaser for the album’s third track, Blue, further increasing anticipation for its release.

From picturesque landscapes to hidden gems and cultural adventures, follow KoreaTravelPost’s  Twitter ,  Facebook ,  Instagram ,  LinkedIn , and  Flipboard  for a thrilling journey through the heart of Korea.

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 1,901 total views,  1 views today

Jessica is dynamic mom-blogger and journalist who is passionate about Kpop, Kdramas, and variety shows. She eagerly explores the vibrant world of Korean entertainment and immerses herself in all things about South Korea, exploring its vibrant culture with unwavering enthusiasm.

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“Queen Of Tears” Kim Ji Won Reportedly Replaces Han So Hee As Brand’s New Ambassador

korea tourism brand ambassador

Soju brand Chum Churum has announced its new model.

Screenshot 2024-03-26 at 5.08.48 PM

On March 26 it was reported that actress Kim Ji Won has been chosen to be the new model of Chum Churum.

29X5NVRFTF_1

When asked to confirm, a representative at the brand’s parent company, Lotte, remained mum and refused to comment in depth.

We are exploring possibilities in regards to the Chum Churum model. However, at this time, I can not confirm anything. — Lotte representative

The news comes just weeks after the Soju brand revealed it would not be renewing its contract with Han So Hee, ending her tenure with the brand after only one year. Due to the shortness of her partnership with the brand, many have speculated that Han So Hee’s scandal with Ryu Jun Yeo l has played a part in the brand’s new direction.

Ryu Jun Yeol Alleged To Have Left Hyeri For Han So Hee

Stay tuned for updates.

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NewJeans' Danielle Named CELINE's Newest Global Ambassador

Joining the likes of blackpink’s lisa and korean actor park bo-gum as a face of the french fashion house..

NewJeans' Danielle Named CELINE's Newest Global Ambassador

NewJeans member Danielle has been named the newest global brand ambassador for CELINE , joining the French fashion house’s resident faces like BLACKPINK ‘s Lisa and Korean actor Park Bo-gum. In the role, Danielle will represent the brand at key events and appear in future promotional imagery.

CELINE shared the news via X , with an image of Danielle wearing a black jacket, a “CELINE PARIS” T-shirt and jeans, writing, “CELINE is pleased to announce that Danielle from NewJeans will represent the house as global ambassador.”

DANIELLE CELINE IS PLEASED TO ANNOUNCE THAT DANIELLE FROM NEWJEANS WILL REPRESENT THE HOUSE AS GLOBAL AMBASSADOR. #CELINEXDANIELLE pic.twitter.com/O6dSuYVJvx — CELINE (@celineofficial) March 22, 2024

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korea tourism brand ambassador

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Korean e-commerce platforms go cross-border to stem AliExpress tide

Actor Don Lee, AliExpress Korea's brand ambassador [ALIEXPRESS KOREA]

Actor Don Lee, AliExpress Korea's brand ambassador [ALIEXPRESS KOREA]

Top five domestic e-commerce platforms [AHN DA-YOUNG]

Top five domestic e-commerce platforms [AHN DA-YOUNG]

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korea tourism brand ambassador

IMAGES

  1. Anushka Sen gets appointed as 'Honorary Brand Ambassador of Korean

    korea tourism brand ambassador

  2. Korea Tourism Organization’s new branding

    korea tourism brand ambassador

  3. South Korea's New Tourism Campaign With 161 Million Views Online Already

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  4. Lee Jong Suk ^^ is Official New Brand Ambassador of Korea Tourism 2017

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  5. BEST NEWS EVER: Song Joong-ki is The New Face of Korea Tourism for 2016!

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  6. K-Pop group EXO star in Korea tourism campaign

    korea tourism brand ambassador

COMMENTS

  1. Korea Tourism Organization names virtual human its new ambassador

    Korea's hottest celebrities and sports stars are usually chosen as honorary ambassadors to promote Korean tourism to the world, but this time, a virtual human named Lizzie Yeo, has been named as the new honorary ambassador by the Korea Tourism Organization (KTO).

  2. Korea Tourism Organization (KTO) launches its new tourism brand

    With the aim of attracting up to 20 million tourists in the forthcoming years, the Republic of Korea has launched its new tourism brand "Imagine your Korea". ... To accompany the launch of the new brand, a promotional clip featuring K-Pop star Big-Bang, KTO's official PR Ambassador, will be released in China, Japan, Russia and throughout ...

  3. Actor, Model Anushka Sen Named Brand Ambassador for Korean Tourism

    At an age where many are finding their footing, she commands a social media following that reflects a meteoric rise to fame—a humongous 50+ million followers across her platforms. However, Anushka Sen's star power isn't confined by borders. Her popularity reached new heights when she became an honorary ambassador for Korean tourism, which ...

  4. ITZY Have Been Chosen As Honorary Ambassadors For The Korea Tourism

    A few days ago, the KTO introduced ITZY as their new honorary ambassadors for this year, and through their Imagine Your Korea brand, they dropped a new promotional video for their latest campaign called "Our Hearts Are Always Open" featuring ITZY.. #Ourheartsarealwaysopen #VisitKorea Later #Stayhome 🏠 KTO honorary ambassador #ITZY wishes everyone to stay safe!

  5. Lee Jae Wook Officially Announced As Korea Tourism Organization

    As the Honourary Ambassador for Korea Tourism Organization, Lee Jae Wook looks forward to be able have the opportunity to introduce Malaysians to the diversity in travel and tourism locations within Korea. From left to right: 1. Mr. Yang Kyung Soo, Managing Director KTO Malaysia 2. His Excellency Yeo Seung Bae, Ambassador of the Republic of ...

  6. Meet the Honorary Ambassador for Visit Korea Year 2023-2024: ASTRO Cha

    The announcement of Cha Eun Woo as the ambassador for Visit Korea Year 2023-2024 has generated significant buzz among Kpop and travel enthusiasts. His involvement is expected to contribute to a surge in tourism, with fans eager to explore the sights and experiences that Cha Eun Woo himself cherishes. In conclusion, Cha Eun Woo's appointment ...

  7. Alchemy of goals: Lee Jae Wook stars in Korean tourism role

    Lee Jae Wook accepts his appointment as Honorary Ambassador for the Korean Tourism Organization from Yoo Jin Ho, executive director of Tourism Product Development Department. If you need one more reason to visit South Korea, just look to Lee Jae Wook. The star of Alchemy of Souls, a popular Korean TV series on Netflix, has been named Honorary ...

  8. Anushka Sen Became Honorary Brand Ambassador of Korean Tourism

    Television sensation and influencer, Anushka Sen, has shared some exciting news with her followers - she's been named the Honorary Brand Ambassador for Korea...

  9. Anushka Sen: I feel grateful that I am being recognised as the bridge

    Besides her cinematic journey, Sen has also been appointed as the Honorary Ambassador of Korean Tourism. The recognition of brand ambassador has been given to her for her deep interest and ...

  10. Anushka Sen named 'Honorary Brand Ambassador of Korean Tourism

    Anushka Sen named 'Honorary Brand Ambassador of Korean Tourism', Fulfills dream of bridging Korea and India. Anushka Sen has been living the Korean dream, a cherished aspiration for every KPOP enthusiast. The actress has not only secured a role in a Korean drama and film but has also embarked on a travel show. Adding to her accomplishments ...

  11. Brave Girls appointed honorary ambassador of Korea Tourism Organization

    Girl group Brave Girls has been appointed as honorary ambassador of the Korea Tourism Organization (KTO) and will feature in five promotional videos, the organization announced Wednesday. "We are planning to target the MZ generation [millennials and Gen Z] in East Asian countries who are highly interested in hallyu [Korean wave]," the ...

  12. What Is Hallyu and Why Are Luxury Brands Obsessed With It?

    The show marks a symbiotic three-party partnership between the brand's parent company LVMH, the Korea Tourism Organization, and Seoul Metropolitan Government, as part of an attempt to attract ...

  13. 10 Korean celebrities who became major brand ambassadors in 2021

    Gong Yoo also did a shoot for Marie Claire Korea, where he was seen wearing the J12 watch.. Nam Joo-Hyuk Image credit: IMDb. Popular Korean actor Nam Joo-Hyuk, who stared in the Netflix series Start-Up (2020), became the brand ambassador of Dior Beauty Korea earlier in 2021. However, this wasn't his first stint with the Maison.

  14. How I became Brand Ambassador of Korea Tourism at the age of ...

    Hi guys!I hope this Video was helpful!Connect with me on Instagram to see the daily life In Korea Instagram handle- https://www.instagram.com/sanjh_singh_raj...

  15. Anushka Sen appointed Honorary Brand Ambassador of Korean Tourism

    Anushka Sen has announced that she has been appointed Honorary Brand Ambassador of Korean Tourism. By Bollywood Hungama News Network - August 26, 2023 - 9:59 AM IST

  16. Korea Culture and Tourism Festival 2023: A Celebration of K-Vibes and

    Amplifying the anticipation, Anushka Sen, the celebrated Indian Television Actress, Model, and Influencer, will grace the occasion as the Honorary Ambassador of Korea Tourism from India. Anushka will not only share her role as a brand ambassador but will also regale attendees with enthralling travel accounts from her journeys to Korea.

  17. Anushka Sen gets appointed as 'Honorary Brand Ambassador of Korean

    The actress bagged a Korean drama, a film and also a travel show. Now, Anushka made a joyous announcement revealing that she has been appointed as the 'Honorary Brand Ambassador of Korean Tourism ...

  18. Anushka Sen appointed Honorary Brand Ambassador of Korean Tourism

    Anushka Sen appointed Honorary Brand Ambassador of Korean Tourism

  19. Korea Tourism launches "Imagine Your Korea"

    The Korea Tourism Organisation is launching the country's new tourism brand in partnership with the WTM Buyers' Club at World Travel Market - the leading global event for the travel industry. Called 'Imagine Your Korea', the new brand and marketing campaign aims to show why the country is a unique destination, and will highlight attractions

  20. Korean Tourism Organization Appoints EXO As New Brand Ambassador

    The ministry of culture, sports, and tourism and the Korea Tourism Organization announced their new brand ambassador. On June 24, The Korea Tourism

  21. Korea Festival 2023 kickstarts, Anushka Sen named Honorary Ambassador

    While addressing the conference, Myongkil Yun, Regional Director - India and SAARC, Korea Tourism Organization, said, "As we look ahead, the Korea Tourism Festival serves as a testament to the enduring cultural connections between our nations. This event symbolises the deep-rooted ties that bind us and opens doors for even more vibrant cultural exchanges.

  22. "Seoul Edition 23: New Tradition": BTS V Named Honorary Tourism

    On August 21, Visit Seoul's official social media accounts unveiled the poster featuring BTS V as the Honorary Tourism Ambassador of Seoul. The captivating caption "V of BTS| The Honorary Tourism Ambassador of Seoul" and the enticing slogan "Seoul, Make It Yours" are set to entice numerous fans and travel enthusiasts to visit the city.

  23. [ENDORSEMENTS] Seoul Tourism Ambassador

    Since 2017, BTS has been the Honorary Tourism Ambassador for Seoul. Visit Seoul is described as "the official tourism guide to Seoul," which is provided by the Seoul Metropolitan Government ... (KST), the Korea Tourism Organization launched their "Feel the Rhythm of Korea 2022 ... Brand Ambassadors, Tourism US BTS ARMY September 27, 2023 ...

  24. "Queen Of Tears" Kim Ji Won Reportedly Replaces Han So Hee As Brand's

    The news comes just weeks after the Soju brand revealed it would not be renewing its contract with Han So Hee, ending her tenure with the brand after only one year. Due to the shortness of her partnership with the brand, many have speculated that Han So Hee's scandal with Ryu Jun Yeol has played a part in the brand's new direction.

  25. NewJeans' Danielle Named CELINE's Newest Global Ambassador

    NewJeans member Danielle has been named the newest global brand ambassador for CELINE, joining the French fashion house's resident faces like BLACKPINK's Lisa and Korean actor Park Bo-gum. In ...

  26. Korean e-commerce platforms go cross-border to stem AliExpress tide

    [NEWS ANALYSIS] As AliExpress establishes itself as the second-largest e-commerce platform in Korea, domestic players are pulling out all the stops to prevent their sellers from migrating to China's newest platforms. While Korean e-commerce powerhouses like Coupang, 11Street, and Gmarket typically charge commissions ranging from 10 to 20 percent, AliExpress is luring Korean sellers with its ...