please visit our new website

7 Ideas for Announcing Your New (or Redesigned) Website in 2024

Posted Nov 1, 2023 | Updated 5 months ago

Whether you’ve created a new website for your business or given your existing website a complete makeover, you have exciting news to share with your clients and the community at large.

The question is, what is the best way to do that? How do you make the announcement in a way that engages your audience and compels them to check out your new or improved product?

There are multiple avenues for announcing a rebranded or recently built website for your small business in Colorado Springs . Some involve traditional methods while others take advantage of innovative digital platforms. Depending on your clientele or target audience, your announcement strategy may rely primarily on one technique or a combination of several.

Categorically speaking, consider how you and your team would announce your new or redesigned website in the following seven ways:

• Post on Social Media
• Harness the Reach of Your Followers and Business Partners
• Write a Press Release
• Email Your Website Announcement
• Send Out a Mailer
• Promote an Offer
• Hold a Website Launch Party

Website Launch Announcement Checklist

Worried Your Website Launch May Fall Flat?

☑️ Includes detailed checklist with what to do & when.

☑️ Get insider information on how make everything run smoothly.

Gearing Up to Announce Your New Website

Even before your business website has launched, you should begin prepping and building up anticipation among your customers. Here are a few ideas to consider for the pre-launch period, as well as your official website redesign announcement and monitoring reactions in the following weeks:

1. Post on Social Media

Social media is a (mostly) free resource, as well as an integral part of a robust communications strategy for any business. In the two to three weeks ahead of your website launch, build anticipation with a series of posts for your Instagram, Facebook, Twitter and other social media accounts. These posts – often referred to as “teasers” –  should be short, simple and original, even a bit vague. Tap into your creative side and use a tool like Canva.com to develop a few custom graphics. And if your website is being redesigned, these teaser posts are the perfect chance to start morphing your old style and branding into the new, updated brand schemes.

From a messaging perspective, the goal is to simply alert your social media followers that something new and exciting is coming soon. However, once you’ve made your big announcement, do it again – several times, but in different ways and with more detail and what is specifically i mproved about the website.

• Did you rebrand? Share why.
• Did you introduce a new section of online resources? What are they?
• Did you expand user capabilities via an online payment processing portal or other improved buyer’s journey? Definitely spread the word!

Here are some examples to inspire you:

Announcement

One mistake to avoid: Officially announcing your website on the day it goes up.

This may seem counterintuitive, given the fact you spent the past couple weeks building anticipation – and much longer actually developing or redesigning the site. However, you should wait about 48 to 72 hours after the new site is live to ensure full propagation throughout the vast interwebs. It also gives you a small buffer period, where you, your staff and a few others can uncover and fix website issues before it’s visited by a large portion of your audience.

Then, to really drive effectiveness of your social media strategy , be sure to set aside $50-$200 to spend on “boosting” your announcement posts to those in your local area who do not yet follow your business profile. All of these tactics will drive traffic to various parts of your website.

Driving traffic from social media onto your website will also create user interaction signals that search engines like Google will use to understand the changes to your website and how well the changes answer user intent, their primary search ranking factor.

2. Harness the Reach of Your Followers and Business Partners

It helps to announce your website launch in a first person sense, but you shouldn’t stop there. Make a list of business partners and highly engaged followers who you’ve established a positive rapport with and would gain from sharing news of your new website announcement. This includes those who are involved in a partner or referral program and already have some sort of commissions based relationship for sending business to your website.

Depending on your situation and your audience, creating a one-time incentive of a gift card, online voucher, or a discount on their next month’s service fee may be a winning option to try. If it takes a bit more spend to get the most value out of the new website launch, you’ll ensure that the costs of your website are recovered more quickly.

Even if there’s no money in it for them, consider asking friends, colleagues, employees and even dedicated clients and vendors to share your social media announcements, which also expands your reach in a simple yet effective way.

Definitely “tag” anyone who worked on the website redesign as well, thanking them for their contributions, whether that be your employees or your local website development agency. This will help expand your own reach as well, as those tagged people’s audience’s them become part of the distribution network of the post.

3. Write a Press Release

Plan to write a press release about your website launch or rebranding to share with local news outlets, trade publications and other entities. If you’re part of any community organizations, networking groups or business associations, they may also have a weekly or monthly newsletter in which they can include your announcement. Writing a concise but thorough press release gives you a resource you can easily disseminate when and where appropriate.

4. Email Your Website Announcement

In each of the above examples, you only partially own your audience. However, not so with your email list. Here’s what we mean:

• The most popular social media platforms (Facebook and Instagram) only show your organic, or non-paid, posts to about 1% to 5% of your audience, depending on your number of followers. That’s because more organic content is being created on these platforms then there is room to show them on a user’s news feed.
• You can write a press release about your website and send it out to local publications and associations, but there is no guarantee they will publish it or follow up with an article.

On the other hand, harnessing the potential of your email list grants you access to a higher degree of control. You can determine exactly who sees your messaging and when, making email a critical component of announcing business updates, such as the launch of your redesigned website.

As you did with your social media posts, consider at least one “teaser” type email leading up to the launch, and then showcase the various features of your website or the unique advantages of engaging with your company or organization that way. 

Highlight the release of a new product; a special offer, such as a limited-time coupon or discount code; content written by a guest blogger; or a video that walks viewers through using your website. Here are a few CTAs that can be tailored to your specific business:

• “Our NEW website makes it quicker and easier than ever to book your next appointment for______.”
• “Our new website is live! Visit us online and sign up for exclusive updates and special deals.”
• “Did you know we’re now selling products from ______? Go check them out on our new website!”
• “Our website doesn’t just have a brand new look. We also added a blog where you’ll find weekly news, [industry] tips, and information about local [industry] events.”

5. Send Out a Mailer

Not everyone is on social media, so it’s smart to diversify your website announcement techniques. If you have a direct mailing list, design a brochure , postcard or other type of physical document you can mail to your business clients, or volunteers and donors if you operate a nonprofit organization. Make sure the content in the mailer is tailored to your brand and industry and that it focuses on what benefit your website will provide to consumers . 

• Are you integrating online ordering for your products? 
• Can people now schedule services and appointments through your website? 
• Are you providing cool new resources and tools? 
• Is your website now easier to navigate or has it become more ADA-accessible? 

Highlight these features and benefits, giving recipients a specific reason to check out your website. You may consider adding a QR code onto your mailer as well since default smartphone cameras are able to register the QR code and lead the reader straight onto your website. People still love to receive physical mail , and it has a shelf life of 17 days , compared to a measly 17 seconds on digital platforms. Though, to be fair, you could post about the new website for 17 days straight on social media to get the same effect, if you really wanted to. 😉

6. Promote an Offer

Depending on the kind of website you’ve just launched and your brand message, you could promote a special offer to pique the interest of passersby on social media, recipients of your mailer, and existing customers to return to your website.

This offer could take a variety of forms such as

• Product giveaways
• Order discounts via a promo code
• Free access to premium content for a limited time after the new launch
• Free shipping or a lower order total thresh hold for unlocking free shipping
• Complimentary audits, resources, assessments, or consultation time

7. Hold a Website Launch Party

Depending on the size and nature of your company, you may even consider holding a launch party. If it was a team effort to redesign your website, this is an especially poignant measure to take. When you take time to celebrate achievements, it signals to your team that their work matters and that it’s worth celebrating. Further, if your industry is tight knit and you have developed relationships with your customer base and audience, this is an opportunity to let people mingle, deepen their working relationships, and spark new ideas and creative conversations to propel your business forward.

You can hold a launch party with an in-person event or by using a social media platform, like Instagram or Facebook. Either way, set up an event page on social media and share it a couple times leading up to the day and time of your launch. Incentivize people to join in by incorporating a special offer or product giveaways, like door prizes. Food and drinks are always effective incentives for in-person events. Depending on your product or service, have a discount code that you give out exclusively to event participants. 

During the launch party, you can spend 10 minutes talking through why the website launched (or relaunched); what this means for users and stakeholders, and how the new website works to accommodate positive interactions with your business brand.

The main focus is to motivate your audience to check out your website and get familiar with it, but you can also use your website launch party as a time to gather emails or encourage people to sign up for your newsletter. At the end of the event, ask for feedback that can help you identify and troubleshoot any issues with the website (because we’re all human, after all). 

Developing a Website for Your Colorado Springs Business

If you’re ready to create a new website for your business or organization, or redesign your existing site, Third Angle can help both with development of your website, as well as your announcement initiative.

We offer web design and development services that can be tailored to your specific business type and audience.

We also provide print and direct mail marketing services to ensure all your needs are covered as you prepare to share the news of your website launch or rebranding with your clients and followers.

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Bounced Email: Definition, Types & How to Prevent [2024]

New Website Announcement Email: Tips, Templates & Examples

• John Desyllas
• December 16, 2022

Blog , Email Marketing

Table of Contents

A new website announcement email is an essential part of your overall website launch strategy and it shouldn’t be neglected.

With social media, you can reach a bunch of people, but delivering your message right into people’s inboxes with email marketing gives you the best ROI.

In this blog post, we’ll dive into:

• the benefits of emailing people about your new website launch
• how to write a successful new website announcement email
• beautiful templates and examples to get inspired from
• and finally, other ways to announce the launch of your new website

Benefits Of Sending A New Website Launch Email

If you weren’t born yesterday, you know that before anything hits the market, some buzz needs to be created around it beforehand. You have to generate excitement about what you’re about to launch before you actually release it!

Email campaigns are an excellent medium among digital marketing channels. Let’s see some tangible benefits.

Emails are easily accessible

People can check their emails virtually from everywhere, provided there is an Internet connection available. What’s more, recent email open rate statistics show that an astonishing 61.9% of emails are opened on mobile devices.

So, why not let people know about your new website through a medium they check regularly? Even if people don’t immediately open your email, they’ll see the notification on their phones. And chances are you’ve created the essential excitement about the incoming revelation.

Users have chosen freely to receive your email

A great strategy to maximize the impact of your launch announcement is to place subscription forms on your upcoming website. In this way, people interested in your business can sign up and receive future communications. And you expand your email list, before even launching your website.

When you send your new website announcement email, people are more likely to open it since they have chosen themselves to receive those emails.

Emails can be sent at any time of the day

There are no limitations as to when an email will be sent. You can optimize your email campaigns to be delivered at the best time , also according to your subscribers’ time zones.

This ensures that your subscribers will view the email at a time they’ll be most engaged.

Emails are trackable

With the help of your email marketing software , you can track users’ behavior (did they open the email, what action did they take after opening the email, etc.). This helps you measure the effectiveness of your campaign and find out whether users are indeed interested about the incoming launch day.

5 Essential Tips To Craft Effective Website Announcement Emails

Creating a great website announcement email may not be rocket science, but it sure requires a certain strategy to be successful. For this reason, we give you 5 great tips in a step-by-step order to supercharge your marketing strategy.

Tip #1: Craft Engaging Email Subject Lines

An intriguing subject line will not only stand out in the inbox but increase your new website launch email open rates.

To craft the best subject line for your campaign, make sure to:

• Keep it short (20-40 characters)
• Make it as clear as possible (e.g. Our new website is live!)
• Use emojis to boost visibility and make it more fun
• Add a preview text to provide more information

The purpose of your subject line is to incite anticipation and build up hype, so make sure to use the right copy to do so. If you need help, you can use a subject line tester like Refine to see how your creations will perform and optimize accordingly.

Tip #2: Emphasize the Benefits

A website announcement has to be simple and straightforward. As we said before, the main goal is to build excitement. So, why not “tease” subscribers with some tangible benefits that they are soon to enjoy?

You can communicate the benefits through bullet points or visuals. If you want to go the extra mile, you can craft a landing page with more information about your new website, the problems you fixed, the user experience your audience will have, and more.

Whatever you choose, make sure to show your recipients that this change will benefit them long-term.

Tip #3: Use High-Quality Visuals

If you plan on creating a pre-launch series for your new website to introduce your audience to the new changes, you can do it with visuals.

To intrigue recipients, you can add screenshots of your new website, GIFs, or any other elements you want to build hype.

Moreover, you can lead your subscribers to a landing page where they can find out more and give them incentives to make sure they visit your new website.

Tip #4: Use Countdown Timers

Countdown timers are an essential part of eCommerce email marketing campaigns. However, you can also leverage their power regardless of your industry.

Adding a timer to your website announcement emails will allow you to create urgency and amplify the anticipation.

Email platforms like Moosend allow you to infuse your campaigns with such elements. If you want to try it, you can sign up for a free account and head to the email editor.

Tip #5: Test Before You Send

Before hitting the send button and delivering the email announcement to your whole email list, it’s wise to send a test email. This way, you can see exactly how the campaign will look when it’s delivered to subscribers’ inboxes.

If you’re using a service like Moosend, you can see how your campaign looks both on computers and mobile devices.

During this stage, you can find grammatical errors or other technical issues in your emails, before subscribers see them.

Finally, you can check for mistakes in the font sizes, colors and placement of graphics.

New Website Announcement Email Templates

In this section, you’ll find some email templates for your new website announcement. Feel free to steal them or customize them according to your taste and goals.

Template #1: New Website Announcement Email

Introducing a fantastic new website for [target audience or niche group]

Please take a look and share with your friends!

CTA: Explore Now

The Example:

Here we have an example from The Harry Poter Fan Club . As you can see, the colors used (Griffindor colors) and the visuals are on brand, while the CTAs stand out immediately. The reader gets all the essential information about what the new website will offer and he is prompted to explore more by clicking through the email.

Further down, you have a second CTA that increases the chances of successful click-throughs.

Template #2: Website New Features Announcement

INTRODUCING OUR NEW WEBSITE

CHECK OUT WHAT’S NEW!

[New Feature]: Short description

We hope that this will ease our customers’ experience with us here at [Website name]!

We’re Still Working On It!

Whilst it may not be perfect, we’re still working on it. The site will be getting new features over the next few months, as we look to expand our product range, and services further.

If you have any questions, please be sure to reach out to our team!

CTA: BROWSE THE NEW WEBSITE HERE!

In this example, Diversion Automotive introduces their customers to the new website features. They’ve placed a nice header featuring their brand logo. What’s more, they’ve included visuals of the changes and a short description of the benefits of the new additions.

Finally, the CTA at the end prompts users to take a look and explore the new functionality.

Template #3: Localization Announcement Email

[“We Speak Spanish” – Translated in Spanish]

INTRODUCING OUR [SPANISH] SITE

Prefer to shop in [Spanish]? Good news!

The [Spanish] version of our site is now live.

Because fashion is a universal language, you can now shop in [Spanish] or English or both!

SHOP IN ENGLISH     |     SHOP IN SPANISH

Subject Line: We speak Spanish: Introducing our new site!

Here we have an example from the well-known fashion brand H&M . With this email, the brand announces the localization of the website. The email copy is short and smart, and it doesn’t tire users with too much information.

Template #4: New Website Redesign Announcement

VIEW OUR NEW WEBSITE

We’ve Changed

But it’s all good – we’ve just launched our new look website. It’s now even easier (we hope!) to find your favorite [brand name] products and discover some exciting new ones at the same time. With better navigation and more in-depth product information, we hope you love it as much as we do.

We’d love to hear your feedback too, so please kick off your shoes, grab a drink and take a look around. And to celebrate, here’s 25% off your next purchase:

Use code [insert code here] when you checkout.

Call to action: CHECK IT OUT

Discount code offer expires at midnight on [insert expiration date here].

One discount code per customer.

Subject Line: Get 25% Off With Our New Website Launch Offer!

This announcement email example from Natura Siberica is an excellent one. It features a stunning visual with a high-quality product photo that attracts attention and excites customers. As for the email copy , it briefly explains the new changes and jumps straight into the value for subscribers, namely a 25% off. The brand also encourages feedback from users, thus showing it values customers and listen to suggestions.

Template #5: Generic New Website Launch Announcement Email

We are excited to announce that the launch of [Website name] is approaching!

Our team has been working around the clock for the last couple of months to deliver an excellent website, so you can enjoy the best possible user experience.

Do you want to know what’s coming with the new [brand name] website?

{Mention in bullet points: e.g. giveaways, discounts for early birds}

[CTA – Mark my calendar!]

Only a few days remaining!

Other Ways To Announce A New Website Launch

Your new website is the place where your business will thrive. So, if you want to maximize your reach and engagement, you should come up with more ways to announce it to your visitors, old and new customers.

While email marketing is one of the most effective ways to do so, here are a few more things to consider:

• Write a press release: take advantage of local publications to promote your new launch. Moreover, you can use websites like Newswire to get the word out about your new website.
• Post on social media: use your social profiles to share the news. You can use multiple platforms (Facebook, Linkedin, etc) with the launch date, teasers, screenshots and more to hype your new website release.
• Use your old website: apart from social media, you can use your old website to let customers know about your redesign. Create popups with relevant messages and incentives to drive more traffic to your new website.
• Create a new website launch video: leverage video to announce your new creation. You can share the news yourself or create a sequence to showcase, for instance, your new eCommerce website like Partsmaster below:

Get Subscribers Excited With Your New Website Launch

Finalizing and launching your new website is a feat by itself, regardless of whether you’re creating one from scratch or redesigning your existing one. But without a strong announcement email to support the launch, things might not perform as well as they could.

Tools like Moosend provide all the necessary features to make your small business or Startup life easier (drag-and-drop editor, countdown timers, dynamic blocks) and help you deliver personalized content to increase conversions.

All you need to do to set yourself up for success is to sign up for a Moosend account and create a memorable new website announcement campaign!

The post New Website Announcement Email: Tips, Templates & Examples appeared first on Email Marketing Automation Platform for Thriving Businesses .

Author: John Desyllas

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How Do You Announce a New Website Launch [2023]

When you’re about to launch a new website, you can feel the buzz of anticipation, but how can you build excitement in your target audience? It’s all in a launch that creates excitement and intrigue, followed by the big announcement, a lot of sharing, and compelling reasons to visit the website your web designer worked so hard on.

Excitement, intrigue, and a successful website launch.

Cue the shark music.

Do you remember the movie music that plays before a shark attack? Many people do. This approach is often used in movies – a particular sound plays to tell you that something exciting lies ahead! Use social media to employ a similar tactic to build excitement for your website launch.

Social media posts involve words and pictures. Experts recommend editing such images manually or applying free Lightroom presets before you include them in a post. Your job is to put those together creatively to craft a campaign for your brand that goes beyond “New website coming soon.” Delight your customers with image-centric posts with just enough words to say, “Pay attention to our brand!”, generating intrigue and increasing customer involvement with your message.

Make the big ta-da.

Think about launch day. How do you want to approach it? Do you want to make a big splash on day one, or do you want to take the restaurant soft-opening tactic and release the site with a smaller-scale announcement?

Let’s consider a soft opening type of release. No matter how hard designers and developers work, a great website can have a few errors. If you get the message out to a more limited audience, they can help you find the things that aren’t quite right so you can fix them before your big splash.

When it’s time for the big day, the moment you and your audience have been waiting for, make your announcement through as many channels as needed to reach it. You won’t issue a one-and-done announcement as it works best to reveal your new website in new and different ways so that you don’t miss those that weren’t paying attention. Here are some ideas to promote in your posts, over time:

• Have you seen our new home page? We designed it for you.
• Read our improved website's exciting (insert topic link here) blog post.
• Ordering is more accessible now with our new design. Check out the checkout!
• Hurry to our new clearance section for special deals!
• Now you can contact us directly for an appointment. Try this new website feature!

With varied and frequent posts, more people will get your message, and by targeting specific features on the site, more customers are likely to click and view the site. Once the site is up and running, frequently include a call to action in your posts to encourage the reader. Be the squeaky wheel that gets the grease or, instead, the attention your site deserves.

Raise the email banner.

Millions of people still use email, and it’s the most effective way to reach an audience of existing customers and other parties already interested enough to sign up for your email list. Create an enticing subject line message and an impactful, brand-consistent banner for your announcement. Each time you send the email, feature something new or redesigned on the site with a call to action that encourages a website visit.

Here’s a tip to go with sending the announcement email: find ways to build your email list before the launch. On your existing site or a newly created landing page, highlight a sign-up box, or use your social media posts to garner a big list. Flashing red arrows saying, “Sign up here?” That may be a bit much, but you get the idea that if you build your list, you’ll reach more people about your new or redesigned site.

Put yourself out there.

This tip aligns with the previous mentions and reminds you that Facebook, LinkedIn, and email aren’t your only announcement-sharing options. Today’s world is all about finding ways to share information, ideas, opinions, and, unfortunately, bad jokes. Your job is to find those media that will reach your audience based on their lifestyles and habits.

• Postings videos
• Creating a blog
• Posting on others’ blog as a guest
• Starting a podcast
• Getting influencers to promote your brand
• Getting friends/family you know to promote your brand
• Issuing press releases
• Conducting ad campaigns

More ways exist to promote your brand and news than we can name. Some may be unique to your business, so use those ways to announce your new site.

Make an offer your customers can’t refuse.

Wherever you decide to announce and promote your website, note that customers are always looking for something of value. While that can be as simple as an interesting new blog post, consider what you can offer that will pull people in. It might be a discount on the first order from the new site, priority on getting an appointment if made through the new site, or a physical item that customers might like, such as a tote bag, coffee mug, or free e-book with an order.

Look into the crystal ball.

Or as we like to call it, the data. Track the numbers on everything you do. Run the analytics. Keep reinforcing paths that get visitors to your new site and secure new business. Shift your energy toward new paths of action if something isn’t working.

Engage With an Authentic Voice

Standing out is more than just about aesthetics. It’s about authenticity. If your brand's voice isn't genuine, no amount of engaging graphics or intriguing campaigns will sustain your audience's interest. Your branding voice should reflect the core values and personality of your business. It's what your audience will connect with on a deeper, emotional level.

But how do you find this voice amidst the cacophony of the internet? Here are some steps:

• Know Your Story: Dive into the history, mission, and vision of your company. What inspired its inception? What does it stand for? This foundational understanding will shape your brand’s narrative.
• Listen to Your Audience : Engage with your customers. Whether it's feedback, reviews, or general interaction on social media, understanding their perspective can guide your messaging.
• Consistency is Key : Just as with design and branding, ensure that your brand voice is consistent across all platforms. This doesn’t mean using the same phrasing everywhere but maintaining the same tone and vibe.
• Stay Updated : As industries evolve, so should your brand voice. Periodically reassess and ensure it's in line with the times and your evolving brand.
• Seek Expert Help : Sometimes, an external perspective can provide invaluable insights. Consider consulting with a branding agency who can offer advice tailored to your business.

Embrace this voice, and let it permeate every piece of content – from the microcopy on your website to the captions on your social media. When you speak from a place of authenticity, your audience listens, engages, and trusts. After all, in the vast sea of digital content, a genuine voice isn't just refreshing; it's magnetic.

Want to know a not-so-secret secret? The best way to make the biggest impact in all those launch suggestions above is to ensure your announcements are visually fun, engaging, and on-brand. The internet is a visual place; bad design is often overlooked, while good design captures attention for longer.

While that may seem overwhelming to everyone who is not a graphic designer, a powerful tool can help you design pieces you would never have been able to produce on your own. And it's easier to use than Adobe Creative Suite.

Check out Canva.com, a design platform with everything you need built in. It has stock photos ready to go. It has a wide variety of fonts for you to choose from. It has pre-made template designs for everything from postcards to flyers to social media posts. They've also recently added the ability to create animated graphics.

They have a 30-day trial to get access to all of their assets (including more fonts, stock photos, stock audio, and stock video) and the ability to create pieces that need custom dimensions. With Pro, you can even create your brand pack to easily access your brand colors, logos, favorite images, fonts, and more.

Final word.

Suppose you’re putting the right time and energy into launching your site as you did in creating it. In that case, you’ll create a successful campaign that generates excitement and intrigue, resulting in site visits and greater business opportunities.

You may be looking for a brand design agency like Thrive. If so, please get in touch!

Just make sure you use graphics that resonate with your audience.

Noah Britton

Ready to get started, get in touch.

How to write a new website announcement email (+ Examples)

• 11 July 2022
• By Victor Ijidola

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Can you imagine a blockbuster movie hitting theaters without any trailers? Launching your new website without announcing it is essentially the same misguided act.

A perfectly-executed website launch will create a wealth of intrigue about and desire for what you’re selling, just like that tantalizing movie trailer. But if you don’t get the word out and build anticipation, you’ll be waving an easily avoidable goodbye to your own “opening weekend.”

Analogies aside, your hard work isn’t over just because your new website is almost ready to go. You need to generate excitement for your site launch, and since emails tend to reach about 85% of your contact list (a massive increase over the reach of an average social media post) , we firmly believe that new website announcement emails are an absolutely essential part of a successful website launch.

In this post, we’ll show you exactly:

• Why you should tell people about your new website launch,
• How to write an engaging announcement email, step-by-step, and
• What a terrific example (or five) looks like.

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Why should you tell people about your new website launch.

Can you remember the last time anything new hit the market without building up a buzz first? “Coming soon” is a well-known phrase for a good reason! 

You have to generate hype for what you’re putting out there before you put it out there . And an email campaign is a perfect way to do exactly that. It will help you:

• Build the momentum you need for a scorchingly successful launch day.
• Re-engage your existing subscribers by drawing their attention to your exciting updates.
• Generate maximum returns for any advertising or promotions you’re running.
• Build your brand identity and audience rapport.
• Create a desirable sense of exclusivity through using a “soft launch” (a.k.a. giving select people advanced access in exchange for their valued feedback).

How do you write an exciting new website announcement email?

The million-dollar question. You know how important a new website announcement email is, but how do you create one?

Better yet, how do you create a successful one that builds excitement and attracts website visitors as soon as your new site launches? Good news: we’re going to walk you through the steps that will help you write your own unforgettable website launch email .

Step 1: Build your email list

Without an email list, your website announcement is missing its deserving audience.

Thankfully, we’ve already covered how to build your email list in detail. Check out our in-depth articles on how to build an email list and lead generation tactics for everything you need to know on the subject.

We strongly advise taking this step as early as you can—you want to be gathering emails long before your launch date. Consider creating a “coming soon” landing page that includes a super simple sign-up form or some gated content, as you can see in the example below from Jessica Hanlon . And while you’re at it, dip into other avenues for raising awareness, such as social media.

Building your list should also help you improve your understanding of who you’ll be sending your announcement email (s) to and how best to talk to them—especially if you use form builders with subscriber preferences that help you tailor your message.

Pro tip : Document your daily process on social media—it’s a great way to generate interest and can help you gather subscribers to your mailing list.

Step 2: Plan your announcements carefully

Before you write anything, consider your email campaign carefully. Structure what you want to say and the best method for delivering it. 

Remember the teaser trailer analogy? Your goal here is to build excitement and anticipation, not to give the whole game away. Building intrigue the right way will help your pre-launch generate enormous success. 

Of course, it’s impossible to appeal to everyone, so the more you know about your email subscribers, the better. If you know why they subscribed, you can be super precise with what you announce and how you announce it.

Pro tip : Separate out the core elements of your message and create a different announcement email for each. Say one thing really well per email instead of saying five things only kind of well.

Check out our favorite teaser email campaign examples for inspiration!

Step 3: Have a clear announcement purpose

Avoid rushing to reach out to your subscribers with an impulsive email that misses the mark. Instead, take the time to make sure you’re sharing why you’re reaching out to them.

Today, you’re excited to share a sneak video preview of a new area of your site, because you know it’s something they’ll find valuable.

Three days from now, you’re excited to share a selection of products you’ll be featuring in your store, because you believe your recipient is interested in them .

Every email has its own purpose.

Pro tip : For every email you’re planning, put yourself in the recipient’s shoes and ask yourself, “what’s in it for me?” If the answer isn’t crystal clear, maybe it’s time to rethink the email.

Step 4: Tap into your readers’ emotions

A wise man once said: “If you want me to laugh, you must laugh first. If you want me to weep, you must weep first.”

People are emotional decision-makers, and you’d do well to remember that. It’s why you can be given all the facts and still say, “It sounds great… but it just doesn’t feel right.”

You can improve the efficiency of your email marketing by up to 70% if you hit on the right emotional triggers.

The trick is to harness your own excitement and channel it into your email so your readers can feel a shared emotional connection to your announcement.

Pro tip: Get comfortable with freely expressing your emotions in the most genuine way possible. This will help you authentically convey that emotion through your writing.

Step 5: Use visuals to create excitement

The human race has been visual for far longer than we’ve been literary. It’s why images and video often outperform written content—our brains are literally built for visual information.

This makes visual marketing an extremely powerful tool, producing 650% higher engagement than text-only content. This is a huge opportunity. 

You can use this to your advantage by sharing things like beautiful product imagery or some visual media to showcase the benefits for recipients—you’ll notice images are used to great effect in the examples later in this post. Share imagery that connects with the reader and you’ll keep their attention even after a new distraction arises.

Pro tip : Don’t underestimate emojis—they’re simple and effective ways to spice up your written content with visuals and get the best of both written and visual worlds.

Step 6: Cover all your bases

No matter what the focus is for any particular announcement email, there are some core features that you should always include. Use this list as a checklist to make sure that your announcement includes all the necessary beats to get your subscriber excited:

• Don’t bury the lead . In other words, make the value of the email immediately clear to your reader—the “what’s in it for me?” question from Step 3 will help with this.
• Include the essentials . Make a list of the key points you want to convey and prioritize them based on what your recipient cares about most. Use this list to ensure your email doesn’t leave out anything important.
• Focus on their interests . Do this by replacing words like “I” or “we” with “you” or “your” whenever possible. You’ll end up reworking many sentences, but this will help you show readers why they should care about your announcement.
• Stand out from the crowd . From your email subject line to your footer, make your email memorable. 5x as many people read the headline as the body copy, so take your time and make sure you hook people’s interest.
• Show your personality . People buy from people, so keep your emails relatable and conversational—it will help your email subscribers remember you and should encourage them to engage further.
• Don’t oversell yourself . Try to find a balance between sharing your excitement and the benefits to your subscribers without being pushy.
• Include a call-to-action (CTA) . Chances are you want the reader to do something after reading your email, whether it’s visiting your new website or signing up for more updates. Whatever the goal, give your recipient a clear and easy way to act.

Step 7: Proofread your announcement

Before you send anything, perform the essential editing steps for any piece of writing:

• Give yourself some distance from what you’ve written. Even ten minutes away can refresh your perspective.
• Check the length of your subject line—it should be less than 50 characters. Anything longer than that might get cut off, especially on mobile phones. It should also read like an attention-grabbing headline.
• Scan your email for trigger words that might send your email straight to the dreaded spam folder . If you find any, get rid of them, stat!
• Put yourself in the reader’s shoes as you read your email. Do you feel compelled to open, read and take action? If not, edit until you feel differently, and consider other influence tactics like creating urgency via limited-time offers.
• Read your email aloud. This helps you ensure your writing flows naturally and has no awkward phrasings or errors that might trip readers up.
• Ask yourself if an eight-year-old would understand your email. This is a great way to make sure you’re communicating clearly.
• Use a tool like Grammarly or spell check to ensure your email has no off-putting typos.
• Ask someone who’s not involved in your business to review the email. They can help ensure that you haven’t used any confusing jargon and have stayed focused on what’s in it for your reader.

Step 8: Send a test email

Before you send your announcement email out to your full list of subscribers, it’s important to test how it’s going to look when it arrives in someone’s inbox.

Even if you’re using something as easy as Flodesk’s intuitive drag-and-drop email builder , you’ll want to send a test email to make sure everything comes out as you planned. Be sure to check out how your test email looks on mobile and desktop.

Pro tip : Even if you’ve sent 1000 emails and know your platform inside and out, don’t skip this step. You can always spare the time needed for this final review.

Step 9: Maintain momentum

Don’t just stop after you’ve sent your announcement email. If you play your cards right, your first announcement email is the beginning (or revival) of a beautiful relationship with your subscribers.

After you send that first email, cycle back to Step 2. Review, draft and send multiple announcement emails, focusing each one on a different and exciting aspect of your new website launch to get your readers excited:

• Showcase products or services they can look forward to.
• Offer them pre-order or launch-day discounts.
• Invite them to exclusive launch events.
• Encourage them to spread the word in return for a chance to win a grand prize.
• Create a newsletter that readers can subscribe to, or release a regular blog that keeps them engaged up to and beyond your now hotly-anticipated launch.

Read next : 15 New Product Launch Email Template Examples

5 examples of incredible new website launch announcement emails

Are you ready to see what a great example looks like? This selection of email examples will help spark some ideas and get you started with your own new site announcement.

1. Natalie Franke’s shop launch email

Why it’s great:

• Natalie Franke ’s email conveys a friendly and welcoming personality.
• It’s an example of how you can get creative with the types of new website announcement emails you send.
• The email has a clear purpose and uses relevant CTAs to guide readers to the new website shop.
• The benefits are clear before you ever read a word of the email body—it’s written right on her shirt!

2. Elosa’s pre-orders now open email

• Elosa ’s message is crystal clear: you can finally place your orders!
• The text is simple, but you can really feel the excitement behind it.
• It’s short, sweet and to the point—fluff-free writing that doesn’t get in its own way is always the most effective.
• The 15% discount is an excellent way to encourage readers to take action.

3. Nike’s new website email

• Nike ’s email shows that whether you’re a startup or a household name, new website announcement emails are essential.
• It hits you with a bunch of simple, easy-to-spot benefits.
• The visuals draw you into the new site experience before you even read a word.

4. Drybar’s updated website email

• Drybar ’s email demonstrates the perfect use of clever copy—a beautiful headline that’s relevant, creative, memorable and easy to understand.
• It gets straight to business and comes at you with the big-time temptation of 10% discounts and free shipping.
• The space is artfully used—this email shows how you don’t need a lot of words to say a lot (another great way to achieve this is with bullet points ).
• It’s a perfect example of focusing solely on what’s in it for the reader.

5. Listrak’s new website email

• Listrak ’s visuals have a smooth flow that effortlessly guides your eye from top to bottom.
• They’ve used language that cleverly (but not too cleverly!) speaks to the reader.
• The benefits are extremely clear and found at every level—from headline to images and carefully-worded body copy.

Create a new website launch email that gets subscribers excited

Finishing your shiny new website is a challenge in and of itself, whether you’re creating a new one from scratch or performing a much-needed revamp. But you’ll be in for an even tougher go of things if you don’t plan out a new website announcement email campaign to support the launch.

Email marketing software like Flodesk makes creating and sending a new website announcement email the easiest part of your launch. Their intuitive workflows and dynamic features like subscriber preferences, advanced personalization and mobile image display customization will help you speak directly to your subscribers and provide them with the information they care about most. 

When you want to create appealing emails that grab attention and are as beautiful as they are easy to create, Flodesk has you covered.

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About the author

Victor Ijidola

Victor Ijidola is the CEO & Content Lead at Premium Content Shop—a content marketing agency for B2B and SaaS businesses. Feel free to connect with him…

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How to Write a New Website Announcement Email (+ Examples)

After you've updated your existing site, it's time to announce your new and improved website to your customers.

You've been working on a new website adding graphics, custom-written content, and lots of ways for your website visitors to interact with your content. You are just putting the finishing touches so that the site is ready to launch. This is an exciting time for your business, and the new website launch is how you're going to get the word out to the public about these awesome additions or changes.

If this is where you are in your establishment of a new website, you know how important a website launch can be. Your new site is really going to wow your customers and draw in new prospects. But, in order for that to work, you need to get out your megaphone and grab people's attention.

Whether you are a new startup company or a large corporation updating website features, you still need visitors to land on your site and engage with it.

So how do you use your metaphorical megaphone? What actions do you need to take for your brand new website to reap the rewards you are anticipating? This page will give you the answers to these questions.

How do you announce a new website launch?

To answer this question, you need to start by defining why people need to visit your website and who those visitors will be. If you've created personas for your content, you have already done this work. Once you know who you're trying to reach by announcing a new website, you're ready for the details.

Write a press release

Although most people get their news digitally these days, writing a press release or blog post announcing your website launch is a great place to start. A press release is usually short, no longer than one page, and it lets people know what you're presenting.

Make sure that your press release is written in the right format so that it will get picked up by various news organizations and distributed to the right departments.

If a publication has room, they will add your announcement exactly as you have written it, although they may edit it. Submit your press release to as many organizations that cover your industry or have readers that would be interested in your announcement.

Create a promotional offer

If you're selling products or services that can be discounted or promoted with a special gift, offer this promotion to incentivize current and prospective clients to visit right away.

A great example of a promotional offer is the free trial of a streaming service for several days, giving customers a chance to try it now and buy it later. Most people are thrilled to try free offers like this, exposing them to the product you're selling.

Send out an email

Sending out an email to a targeted list of potential buyers is still one of the best ways to promote a new website launch (or other business announcements).

An email list is composed of people who've opted into your email list which makes it much easier to get their attention and interest. Using landing page best practices , you can send email recipients directly to a landing page that is the beginning of your sales or marketing funnel.

Benefits of an announcement email

Even though emails are one of the oldest ways to communicate with customers online, email marketing is very effective. It also helps you personalize your marketing since you can add a name to every email.

1. Email users have opted-in to get your email

An email list is comprised of existing customers and other people interested in your business enough to sign up for your email. That means they want and expect to hear from you.

They've invested themselves in your content. So, when you send out an email they are more likely to read it than the audience on social media, for instance.

2. Email is easily accessible

Since a high percentage of people have access to their email from their computers, tablet, and phone, email can reach them practically anywhere there is an internet connection.

To get to your email, they just need to click on their notification or app on their device to read your email. Many services now give you the option to send out notifications to subscribers via text.

These are good ways to alert people, however, they don't give you much room to send a message. Some companies use texting to alert subscribers about a new email.

3. They can opt-out

Email recipients can opt-out at any time if they're no longer interested, putting the power of choice in their hands. Since they are aware of this, they feel more confident in staying on your list. It also means the people on your list are still interested in what you sell.

4. You can send an email at any time of day

There is no barrier to sending an email at any time of day or night because you can schedule it to distribute at the most effective time. You can create and send the email, then send it globally in different time zones. In fact, you can schedule them to be distributed at the right time in every time zone. Segmentation is a good way to do this.

5. Emails are delivered rapidly

Email goes straight to the user in a timely fashion, meaning that everyone gets one almost immediately after it's sent. That is different than social media which doesn't allow all of your followers to see every post unless they search for them or visit your home page or dashboard.

6. Emails are trackable

Mailchimp makes it easy to track users' behavior after they open your email. This helps you determine the effectiveness of your email and which content they are spending time with when visiting your website.

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How to write an exciting new website announcement email, plan your announcements carefully.

A website announcement email is the most effective when you've planned it ahead of time and chosen wording and graphics custom-designed for that particular email.

Mailchimp offers lots of templates to help you design the graphics for your emails. You can completely customize the templates to reflect your branding and voice.

Tap into your readers' emotions

People are more interested in an email if you can find a way to connect to them emotionally. Getting them excited for new features or products is a sure way to build anticipation in announcing a new site.

Send a test email

Mailchimp gives you the opportunity to send a test email. This is the last time you'll see the email before it gets sent to your list. Seeing it the way your subscribers will emphasize any technical or grammatical issues. You can catch those mistakes before subscribers see them. Details like color and sizing of graphics show up in your test email and you can make any needed adjustments.

Use visuals to create excitement

Visuals like images, graphics, and video content are a good way to build interest and engage readers. Use clear images and make sure your image size won't create long loading times.

Build your email list

This may seem like a no-brainer, but not everyone creates a dynamic email list that is continually growing. Before you send out your website launch announcement, build your email list. Spend time developing and curating an email list so your list is ready to go when your announcement is published.

Have a clear announcement purpose

An announcement should be simple, straightforward, and concise. Give your announcement one overriding purpose. Then create the announcement to grab attention and direct that attention precisely where you want it to go.

Website launch announcement ideas and examples

1. land's end.

Land's End is known for its high-quality merchandise and how it brings families together. This website launch announcement helps customers move from their catalog to an online ecommerce website.

2. SDA Creative

This new website is announced when people land on the home page. So simple of a design impacts every visitor as soon as they land on the website.

3.The New York Times

When The New York Times updated its website, the changes were made including new mobile-friendly technology to make it easy to read the news from any type of device.

Draft the perfect email announcement with Mailchimp

Mailchimp offers several features that can help you create and send the perfect email announcement of your new website. You can start by using our website launch checklist to ensure a successful website launch. If you don't have a website, you can create a new website with Mailchimp's website builder .

If you need help building the website, check out our website development guide . Mailchimp can walk you through designing, creating, and implementing your new website announcement so that you obtain the best results for your new site.

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How to announce your new website launch

Announcing the launch of a new website is an exciting and crucial moment for businesses and organizations. A well-planned and strategic announcement can generate buzz, attract new visitors, and engage existing customers. 

In this blog post, we will guide you through effectively announcing your new website launch, optimizing for keywords such as "new website announcement" and "website launch". From preparing for the announcement to leveraging social media and other channels, this comprehensive guide will provide the necessary steps to ensure a successful website launch.

Your guide to announcing your new website launch

Launching a new website represents a significant milestone for any business or individual. By announcing your new website, you create awareness and excitement among your target audience. This announcement lets you showcase your brand, products, and services to a wider audience. It also helps in building credibility and establishing a strong online presence.

A well-planned announcement can have a multitude of benefits for your website launch. Firstly, it allows you to generate buzz and anticipation among your existing audience and potential customers. This can lead to increased traffic to your website and a higher chance of conversions. 

Secondly, a well-executed announcement helps in building brand recognition and awareness. It allows you to position your brand as an authority in your industry and create a positive impression among your target audience. Lastly, a strategically planned announcement can help attract media attention, leading to potential press coverage and further amplifying your website launch.

Preparing for the announcement

Before you announce your new website launch, it is essential to prepare for the announcement to ensure its success properly. This section will guide you through the steps before sharing the exciting news with your audience.

Researching and finalizing the launch date

Selecting the right launch date is crucial for a successful announcement. Conduct thorough research to identify significant events, holidays, or industry-specific dates that could overshadow your website launch. Once you have identified a suitable date, finalize it, and mark it on your calendar to keep track of all deadlines and tasks leading up to the announcement.

Gathering all relevant information about the website

To create an informative and engaging announcement, gather all the relevant information about your new website. This includes details about the features, services, products, or other offerings you want to highlight. Ensure that you have accurate and up-to-date information to provide your audience with substantial content that will captivate their attention.

Crafting an engaging announcement message

The announcement message is the core of your communication strategy. Crafting a compelling and captivating message that will resonate with your audience and generate anticipation for your new website is essential. Focus on highlighting the unique selling points of your website and consider including a brief backstory or explanation of the inspiration behind its creation. You can also include a teaser or sneak peek of what visitors can expect from your website to leave them eager and excited for the official launch.

Formatting and proofreading your announcement

Before finalizing your announcement, pay attention to the formatting and proofreading . Ensure the message is free of grammatical and spelling mistakes to maintain a professional image. Use bullet points or subheadings to improve readability and make important information stand out. Additionally, proofread the message multiple times to ensure its clarity and coherence, and ask a colleague or peer to review it for any overlooked errors or improvements.

Creating an effective announcement email

A well-designed and attention-grabbing email is crucial for effectively announcing your new website launch. This section will provide key insights and tips to ensure your announcement email resonates with your audience.

Writing a compelling subject line

The subject line of your announcement email is critical in grabbing your recipients' attention and enticing them to open the email. To make it compelling, focus on creating a sense of urgency or highlighting the main benefit of visiting your new website. For example, "Limited Time Offer: Explore Our Exciting New Website Now!" or "Discover our User-Friendly Website with Exclusive Discounts."

Crafting a concise and attention-grabbing email body

Once your recipients open your email, you must quickly capture their interest. Keep your email body concise and to the point, highlighting your new website's key features and benefits. Use a conversational tone to engage readers and excite them about exploring your website. Include a brief background on your organization or business to provide context and establish trust.

Including visuals and links to the new website

Visuals are a powerful tool to captivate audiences and convey information effectively. Incorporate eye-catching images or screenshots of your new website design to showcase its aesthetic appeal. Additionally, include direct links to different sections or features of your website within the email so that users can easily navigate and explore further. Remember to balance the amount of text and visuals to maintain a visually appealing and easy-to-digest email.

Incorporating a call-to-action to encourage engagement

To encourage interaction and engagement, incorporate a clear call-to-action (CTA) at the end of your email. This could be a button or a link inviting recipients to "Explore Our New Website," "Sign up for Exclusive Updates," or "Claim Your Limited-Time Offer." Make the CTA stand out visually by using contrasting colors or bold text. Ensure that the CTA directs users to a relevant landing page or a specific action on your website that aligns with the purpose of your announcement.

Following these strategies will increase the chances of your announcement email grabbing attention, sparking interest, and driving traffic to your new website.

Leveraging social media for the announcement

Social media platforms are powerful tools for promoting your new website launch. With their wide user base and diverse functionalities, you can reach a larger audience and generate more engagement. Here are some tips for maximizing your website launch announcement through social media.

Choosing the right social media platforms for promotion

Not all social media platforms are created equal, and different platforms cater to different audiences. Identify which platforms your target audience primarily uses and focus your efforts on those platforms. For example, platforms like Instagram or TikTok might be more effective if you're targeting a younger demographic. Research and understand each platform's features and demographics to make informed decisions.

Developing engaging content for each platform

Each social media platform has its unique format and requirements. Customize your announcement content to fit each forum's style and audience preferences. For instance, use visually appealing graphics or images on platforms like Instagram or Pinterest, focusing on concise and catchy text on platforms like Twitter. Tailoring your content to each forum will help you maximize engagement and attract more attention.

Utilizing hashtags and mentions to increase visibility

Hashtags and comments are essential to increase the visibility of your announcement. Identify relevant industry-specific hashtags or create branded hashtags to drive conversation and improve discoverability. Additionally, mention relevant influencers, partners, or organizations in your posts to expand your reach and gain their support or endorsement.

Encouraging sharing and interaction with the announcement posts

To maximize the impact of your announcement, encourage your audience to share and interact with your posts. Include a call-to-action, such as asking users to share the news with friends, comment on the post, or tag someone interested. Consider running contests or giveaways to incentivize engagement and generate buzz around your website launch. The more people engage with your announcement posts, the wider your reach.

By leveraging social media platforms effectively, you can generate excitement and reach a broader audience for your website launch announcement. Remember to tailor your content for each platform, utilize hashtags and mentions, and encourage sharing and interaction to maximize your overall impact.

Maximizing website launch announcements through other channels

Crafting a press release to share with media outlets.

A well-written press release is essential to reach a wider audience and generate buzz around your new website launch. Start by writing a captivating headline that grabs the attention of journalists and readers. In the body of the press release, include key details about your website, such as its purpose, unique features, and target audience. 

Highlight any significant milestones or achievements that set your website apart from others in the industry. Remember to include quotes from key stakeholders or experts in your field to add credibility to your announcement. Finally, provide contact information for media inquiries and include relevant links to your website for easy access.

Utilizing newsletter and email marketing to reach existing subscribers

Your existing subscribers and loyal customers are a valuable audience for your new website launch, as they are already familiar with your brand and have shown interest in your products or services. Craft an engaging newsletter or email marketing announcement that captures their attention and entices them to check out your new website. 

Use a compelling subject line to increase open rates, and personalize the email whenever possible. Include visuals and a summary of what they can expect from the new website. Incorporate a clear call-to-action that directs them to explore the website's features. Consider offering exclusive discounts or promotions for those who visit the website through email.

Collaborating with influencers or partners for a wider reach

Influencer marketing has gained tremendous popularity recently, making it a valuable channel for announcing your new website launch. Identify influencers or industry partners with a strong online presence and a large following. Reach out to them and propose a collaboration or partnership to promote your website launch. This could involve sponsored posts on their social media accounts, guest blogging, or hosting a joint event or webinar. 

By leveraging their existing audience, you can expand your reach and attract new visitors to your website. Ensure that the influencers or partners align with your brand values and target audience to maximize the impact of the collaboration.

Considering other channels such as forums or online communities

In addition to traditional marketing channels, consider exploring forums and online communities related to your industry or niche. Engage with these communities by participating in relevant discussions and providing valuable insights. 

When the time is right, subtly introduce your new website in a way that adds value and sparks interest. Avoid direct promotion or spamming, as this can be counterproductive. Establish yourself as a trusted and knowledgeable community member first, then leverage the platform to announce your website launch. Remember to follow the community guidelines and respect the existing members to make a positive impression.

Reviewing and optimizing the announcement strategy

After successfully announcing your new website launch, reviewing and optimizing your announcement strategy is crucial. This will help you gauge the effectiveness of your efforts and make necessary adjustments for future launches or announcements.

Tracking and analyzing the effectiveness

To measure the success of your announcement, track and analyze various metrics . Monitor engagement metrics such as email open rates, click-through rates, social media likes, comments, and shares. Additionally, utilize website analytics tools to track traffic sources, bounce rates, and conversions. By monitoring these metrics, you can identify areas of improvement and determine what strategies were most effective in generating interest and driving traffic to your website.

Evaluating engagement metrics and monitoring website traffic

Evaluate the engagement metrics obtained from your announcement and compare them to your goals. Assess the number of email opens and click-throughs, social media interactions, and website traffic generated. Analyze the data and identify trends or patterns in user behavior. This evaluation will help you understand the effectiveness of your messaging, visuals, and overall user engagement.

Making necessary adjustments for future launches or announcements

Based on your analysis, identify areas of improvement and make necessary adjustments to your future announcement strategies. This could include refining your messaging, optimizing the timing of your announcements, or exploring new channels for promotion. You can enhance the impact of your future launches and reports by continuously iterating and improving your approach.

Celebrating the successful website launch and thanking the audience for their support

Lastly, take the time to celebrate the success of your website launch and express gratitude for the support of your audience. Create a follow-up announcement or post to thank your subscribers, followers, and customers for their engagement and support. This gesture strengthens your relationship with your audience and showcases your appreciation for their loyalty.

Reviewing and optimizing your announcement strategy ensures that future website launches and announcements are even more successful. Remember to celebrate your achievements and express gratitude to those who supported you.

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Ways to Announce Your New Website

New website designs have the potential to gain a lot of attention- use this opportunity to not only drive customers to your website but make them take action. Here are our top recommendations for getting the most out of your new site launch.

1. Make a series of posts on social media before the site launches.

Build Anticipation. Remember to make it specific to your brand. For example, if your brand has physical products, instead of saying, "Stay tuned for a special announcement next week!", you could share an image on social media like this:

Or if you provide a service like carpet-cleaning, posts leading up to the website announcement may look like this:

Tip: Wait a few days to a week after launch to make the first announcement. We know this can tough when you've been waiting and are excited. This buffer is for any post-launch tweaks so you or your developer can discover little changes to make before your visitors do. Plus, it gives you more time to get your audience interested in what's coming.

2. Make the big announcement- several times.

Your new website could be 'new' for several weeks or even a couple of months. Remember that not all of your audience will see your post, and if they do, they probably need a reminder or nudge more than once to take action. Don't just make one post about it- use this opportunity to build interest in your site and what you have to offer.

Share a new headshot. Share a new bio photo and prompt followers to go read your bio to learn more about you and your staff. We have found this works wonders and builds genuine interest and trust.

Did you know: On Instagram, photos showing faces get 38% more likes than photos not showing faces. 

Send visitors on a mission. What's the purpose of your new website? Did you want to make it easier for customers to make appointments or to buy products? Are there special tools and resources that weren't there before? Are there new bio photos and blog posts?

Ask friends and colleagues to share your new site. Ideally, you have some dedicated clients, friends, and family that share your posts now and then. Ask a specific vendor or friend whose audience reflects your target demographic. A couple of shares go a long way.

3. Five CTAs that are better than "Check out our new website!"

Remember to showcase a feature of your new site and give your audience a clear call-to-action .

• "Bet you didn't know we also love to write- check out our new blog! Newly added ✅marketing tips, ✅social media news, ✅Indy events, and ✅so much more."
• "Our shiny new site is now live.✨Visit and sign up for our newsletter to get blog posts, updates, and special offers!"
• "NEW product release on our NEW website! Shout out to ________ for your hard work!" (Tag anyone who helped worked on the project- they will appreciate it and are likely to share your post and reach a much wider audience.)
• "Our new website makes shopping for [product/service] so much easier! Spot that 'Express Checkout' feature. 🛒💨"
• "Breaking news: Our website is so much easier to use (and look at)! Visit and sign up for our emails to receive an exclusive offer to celebrate the launch!"

Bonus: Send a special announcement email.

A much higher percentage of your email audience will see your announcement than your social media audience. Plus, they're your existing clients- let them know what has changed, so they're not lost when they come back to your site.

In summary, to get the most out of your website launch announcement: Remember WHY you have a new website, promote individual features, and prompt followers to take action over time.

Still need help driving traffic to your website via social media and email? Send us a message.

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Preparing for Launch: How to Announce a New Website

Digital is forever changing with search engine updates, website trends, new and evolving features and functionalities and so much more. This can make it challenging for your brand to maintain an attention-grabbing online presence and keep ahead of the competition. However, a redesigned website, or even a new website, can help you attract potential customers and online visitors by improving the overall performance and usability of your new website.

With the amount of time, money and effort that goes into redesigning or announcing the launch of a website, you should want to show it off to as many people as possible! Doing so in an exciting way can create more opportunities for your business that you just don’t want to miss out on. Additionally, preparing current customers, employees and team members for upcoming changes and updates to your website is critical. With all of this in mind, we’ve compiled a list of exciting ways to introduce a new website and what you need to prepare for before launch.

Examples of New Website Announcements Help Showcase Your New Design

When you’re redesigning your website, whether to modernize or rebrand, it’s a good idea to give your current and new customers a heads-up in advance and a reminder after it happens. This will prevent any confusion and can be used as a way to guide users through the new look and point out improved user experience details or key new features. The top 7 ways to announce a new website are:

• Email your subscribers
• Create a pop-up alert about your new website
• Write a blog to introduce your redesigned website
• Create a countdown
• Include a value-added promotion
• Promote on social media after the launch
• Encourage team members to share the news

Step into the spotlight with us as we unveil the ultimate playbook for announcing the launch of your website! From crafting compelling teasers to orchestrating a social media blitz, let's pave the way for your website's triumphant debut!

1. Email Subscribers About the New Website Before Launch

Using your newsletter or email list is a simple and affordable way to announce your new website. You have the freedom to create suspense with some of your most loyal brand followers and customers by letting them know in advance that they can expect something new in the future! Your email subscribers are usually a list of loyal customers you’ve had positive experiences with and built over time, and they should be the first to know about the redesigned website with an exclusive email announcement. This is bound to stir up anticipation and excitement among your audience!

When your business introduces a new website design , you should already have an idea of what will be included in your redesign so you can reveal some of the major improvements in your announcement. That way, if there are any unsatisfied users, they will know there are improvements to look forward to. As for those who are already satisfied with your current website, a new look is always exciting and this tactic will create an opportunity for your audience to pass the news on to others.

2. Create a Pop-Up for Announcing the Launch of a Website

If your business is redesigning your site, pop-ups are a great way to give your regular audience something to look forward to! It will give them a teaser of the new design and leave them wanting to come back again. Plus, this website launch announcement idea is hard to miss, ensuring that current site users will receive the exciting news.

To make your pop-up alert entertaining and personalized, keep the message short and brand-related. After all, it is a pop-up and should only take a few seconds to view at most. For example, if your business provides cleaning services, you might say, “We’re freshening up our site with a new design, come back next month to see!” This puts a unique spin on your alert and gives customers something to look forward to.

One major SEO website redesign mistake our experts notice is the creation of a new landing page designated to telling users you have a new website coming. This could harm your SEO efforts unless the message is placed on your homepage. You don’t want a temporary page gaining SEO value before you launch as that will serve no purpose after the new website is live. Instead of creating a landing page, we recommend creating evergreen content that showcases your brand’s creativity and the thought process that went into redesigning the website.

3. Write a Blog to Introduce a New or Redesigned Website & Share on Social Media

In a digitally driven world, it is becoming more and more important for brands to build a “personality” so that customers and potential customers can feel connected. Allowing visitors to feel involved with your brand’s story and mission and the goals you set to reach your overall vision makes them feel valued. Unfortunately, successfully building your brand’s personality and connecting with customers through a screen can present many challenges.

A blog gives you the opportunity to explain why your website needed a more modern look, share your brand’s research and thought process for the redesign and showcase some of the new features that will aid the user experience. For many people, this may be a simple story, but creating content that discusses the details could help your users adjust to the new look, as well as help them connect with the purpose of your website redesign and your brand.

We recommend releasing a redesign or user experience (UX) blog the same day you launch your updated website. Sharing the blog on social media will help drive more users back to explore your site and can encourage your followers to share the news with others, helping you gain more traffic.

4. Use a Countdown When Announcing the Launch of a Website

We've included countdown clocks in our examples of new website announcements because if you want to add hype around the launch, a countdown clock is the way to go! You can use it to track how many days or minutes until the new site is pushed live. Having a countdown provides an exciting element of anticipation for your users and keeps them coming back to see the final product.

Our experts recommend being cautious with this approach. A soft launch, where a few people test out the website first, is usually best to work out any final pain points. This proactive approach helps ensure a seamless transition to the new design and functionalities of your website. It also provides an opportunity for customers and new users to send feedback and for you to make any necessary updates and changes before the official launch. This is also a great way to make your most loyal followers feel even more connected because they get to be a part of the process.

5. Encourage Users to Explore the New Website

Congratulations, your website is now live and ready to take on the world (of the internet)! This is where the fun begins - getting users excited to traverse your site. Getting people to visit can be as simple as creating an industry-relevant offer for users who sign up for your newsletter or take a designated action on your new or redesigned website. You could offer a discount on your services or a value-added promotion. These options entice users to not only buy your products but also interact with the new site.

Another alternative is to get creative and turn your website into a virtual scavenger hunt, then offer a gift card or small prize to those who take the time to complete the game and explore your redesigned website. For example, pick a handful of vital pages on your new site to share with users. They should be pages that help the user learn more about your brand and mission and that include exciting features or products to help convince users that they would enjoy doing business with you. If a user visits all of the pages you’ve chosen, award them with a prize.

6. Keep Promoting After Announcing the Launch of a Website

We believe it’s important to keep the buzz going after the initial launch day so the newness of your website won’t wear off for a while. Plan to follow up a successful launch day with social posts or more email promotions weeks after the redesign goes live. This will help you sell your brand and show your users you are dedicated to making the online customer journey as convenient for them as possible. It will also keep the word about your new and improved site alive so that more potential customers, those who may have missed out on the news on launch day, hear about it and visit.

7. Ask Your Team Members to Share About the New Website

Imagine all the connections your team members have to expose your brand to new people. Whether it’s on social media, via email or through word-of-mouth, we believe having your team share the exciting news is a website launch announcement idea that will help promote your brand. Additionally, if users have any questions about the new site, team members will have the best answers for them and can help the user learn quickly. Your team can also highlight any special or new features you don’t want visitors to miss out on.

Are You in The Market For a New Website or Website Redesign?

The experts at Blue Compass can help you with your web design and development process. Whether it's creating visually stunning layouts, intuitive navigation structures, or responsive design elements, our team prioritizes delivering a website that not only looks impressive but also functions seamlessly across various devices and platforms. Our award-winning web designers, developers and digital marketers implement an SEO-first strategy to ensure your redesigned website will bring in more traffic.

Reach out to the Blue Compass team to find out how we can partner with you to launch your new and improved website!

Categories:

Digital Marketing , Web Design , Web Development

Kevin McMurray is a Digital Marketing Specialist at Blue Compass. He enjoys spending time with his family, cheering on Cyclones sports and leisure sports.

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12+ Website Welcome Message Examples to Engage New Visitors 

• April 10, 2023

Are you looking for website welcome message examples to engage your visitors?

A website welcome message is a crucial component of any website, as it sets the tone for the user’s experience and can make or break their first impression of your brand.

In this article, we’ll explore the essential elements of a welcome message, provide examples, and offer tips for crafting a warm and engaging greeting to keep your users returning for more.

What Is a Website Welcome Message?

Essential elements of a website welcome message, effective website welcome message examples you can use.

A welcome message is a brief introductory text on your website’s homepage or landing page. It serves as a greeting to visitors and often includes a quick overview of your website’s purpose, mission, or products/services.

A well-crafted welcome message can make users feel valued, informed, and motivated to explore your site further. It can also tell visitors what to do next and encourage them to take action, such as:

• Join your email newsletter
• Log into your website
• Take advantage of a sale
• Claim a discount code or coupon 
• Visit specific pages on your site

But what should you include in a good welcome message? Let’s find out!

A successful website welcome message should contain some or all of the following elements:

Personalization

The best welcome messages are tailored to the user, using their name or other relevant information to make them feel seen and appreciated. You can achieve personalization through cookies or by asking users to enter their names or preferences when they first arrive on your website.

Brand Identity

Your website welcome message should reflect your brand values, mission, and voice. You should write the message in a tone that aligns with your overall image, whether that’s playful, professional, or somewhere in between.

Make your welcome message clear, and communicate your site’s purpose or main offerings. Avoid using jargon or overly technical language that might confuse or alienate visitors.

Call-to-Action

Include a clear call-to-action (CTA) in your welcome message to encourage users to take action, such as signing up for a newsletter or exploring a product page. This can guide users toward the next steps in their journey on your site.

Now that you know what to include, here are some examples of effective website welcome messages that incorporate the essential elements listed above.

1. Website Pre Launch

If you’re launching a new website , a pre-launch welcome message is an excellent way to build excitement and anticipation with your audience. A compelling pre-launch message can also help you generate buzz, attract visitors, and encourage them to return when your site goes live.

Here’s an example of how a pre-launch welcome message may look:

As you can see, it includes a clear headline, description, and a CTA encouraging visitors to subscribe to learn when the website launches. It also has a countdown timer which gives users a visual reminder and social links to explore the brand on social media.

Even better, we made this entire page without code using SeedProd , one of the best drag-and-drop page builders for WordPress .

SeedProd comes with built-in Coming Soon Page functionality, making crafting a pre-launch page easy. You can also use its library of professional coming soon page templates to get a head start on building the perfect design.

From there, it’s simply a case of dragging and dropping design elements to build and customize your page. For instance, in the example above, we used the following SeedProd blocks :

• Countdown Timer
• Social Profiles

Check out this step-by-step guide to learn how to create a coming soon page for your new website launch.

2. Maintenance Alert

If your website requires routine maintenance, it’s essential to communicate with your visitors to minimize any confusion. An easy way to do this is with a maintenance alert, which tells website visitors about maintenance and when they can expect your site to be back up and running.

Here’s an example of a maintenance welcome message we made with SeedProd:

Besides coming soon pages, SeedProd also comes with Maintenance Mode built in, allowing you to create and customize an engaging WordPress maintenance page without writing code. Plus, you can switch your maintenance welcome message on and off with a single click.

You can make your maintenance message as simple or complex as you like. For example, you could add a contact form for users to get in touch and ask questions, direct users to your social media profiles, or even encourage them to join your email list.

3. Friendly Login

Login pages are like welcome screens that greet existing website users as they log into your website and are a great way to make them feel appreciated. It’s a simple but effective way to create a positive user experience and encourage repeat visits.

Here’s an example of how WPForms uses its login screen to improve its onboarding process:

As you can see, it tells users about new product features they may not be familiar with. As a result, those users can get more value out of the product, while WPForms keeps its users engaged.

You can easily make a page like this with SeedProd’s Login Page mode and Login Form block. You’ll also find several pre-made login page templates to make the design process easier.

Once you find a template you like, follow this guide to  customize your WordPress login page  greeting message.

4. Grow Your Email List

Building a solid email list is crucial for the success of any small business, and email marketing is one of the most effective ways to generate revenue. However, the challenge remains: how do you attract more qualified leads to your email list?

A squeeze page is a great way to greet new subscribers. Here’s one we made with SeedProd’s landing page builder to serve as a warm greeting for new subscribers:

With a landing page like this, you can capture attention with an eye-catching message that invites new users to subscribe.

To make your offer more compelling, you can welcome potential subscribers with a lead magnet . This is a piece of content that you offer in exchange for an email address and which shows users how valuable your business is right away.

Need help getting started? Check out this guide on  how to make a squeeze page in WordPress .

5. Promote a Sale

Another way to create a compelling website welcome message is with push notifications. Push notifications are short messages that appear on a user’s mobile device, desktop, or web browser, even if they’re not using the app or website.

Here’s an example of how Shein, a popular eCommerce website, uses push notifications to welcome potential customers with a discount:

Shein encourages first-time customers to sign up with £3 off their first order. Offering new customers a discount for your online store , even if it’s small, can help your target audience feel wanted and appreciated.

We’d improve this type of welcome message by adding an emoji to capture the user’s attention. You can also use this welcome message to promote an online course or professional services.

One of the easiest ways to create push notifications is with PushEngage , the  best push notification software .

It’s super easy to use and even offers  welcome message campaigns  to help with customer onboarding.

6. Gather Feedback

Website welcome messages are also a fantastic way to collect user feedback. By welcoming visitors with a popup survey or form, you can learn more about their needs, preferences, and pain points.

In this example, we used a WordPress plugin called  UserFeedback  to display a welcome survey:

When visitors land on the page, they’ll see a popup asking for their opinion, which you can use to improve your website content, eCommerce sales , and conversions.

This particular plugin comes with several templates, from basic website experience surveys to more detailed buyer research. It’s also incredibly user-friendly, taking just a few minutes to set up.

7. Greet Returning Visitors

One of the most effective ways to increase user loyalty is to personalize the messaging on your web pages. A great way to do this is with a welcome-back message for returning users.

Here’s an example of how this type of welcome message would look with a slide-in popup:

When returning users visit your website, you can address them by name and show them special offers or your latest content. This saves them from having to search through your website and allows you to put your best offers center stage.

You can create a marketing campaign like this with OptinMonster , the best lead-generation tool on the market.

With its premade campaign templates and smart tags, you can personalize how you communicate with your audience quickly and easily.

Check out this tutorial on  how to personalize popups with your customer names  for all the steps.

Alternatively, you can use a chatbot to display welcome messages to returning visitors. Here’s a list of the  best live chat plugins  to help you choose.

8. Verify a Visitor’s Age

If you run an online store selling adult products, you’ll need to ensure that only users above the legal age can access your site. This helps you stay within the law and keeps you safe from legal complications that can arise from underage users trying to buy your products.

One way to combat this is to add a welcome message requiring users to enter their birthdays to verify their age quickly. The Whisky Bar does this with a popup form in the example below:

With measures like this in place, you can rest easy knowing your business is safe from potential legal issues. It’s also a great way to reassure visitors that you take their safety seriously.

If you’re unsure where to begin, you can see this guide on  adding age verification to any website  in just a few minutes.

9. Improve Webinar Registrations

Another excellent way to use a website welcome message is to promote an event or webinar. Since webinars help you build authority within your niche, they are essential for your sales funnel.

Here’s an example of how a welcome message for a webinar might look:

After users enter their email addresses, you can follow up with a welcome email and details about your webinar. Plus, you’ll also be able to send email campaigns in the future to nurture your relationship with those users based on their segmentation.

There are several ways you can make a welcome message like this. You can build a dedicated webinar registration landing page or use a popup plugin to display your welcome message in a lightbox popup .

10. Highlight Free Shipping

An additional strategy to use in a welcome message is to offer free shipping to your users because shipping costs are often a barrier to making a purchase. By offering free shipping in your welcome message, you can encourage users to take advantage of this offer and buy the products they desire.

When crafting your welcome message, highlight the free shipping offer prominently. In this example, we used SeedProd’s Alert box the make the message stand out:

This is an excellent welcome for people entering your site. Knowing that the price they see is the price they’ll pay is an extra incentive to add more items to the cart.

11. Boost Podcast Subscribers

Creating a website welcome message is also a great way to increase podcast subscribers and make listeners feel welcome. When someone discovers your podcast, you’ll want to make a good impression and give them a reason to keep listening.

One way to do this is to tailor a podcast landing page to new visitors. You can include a welcome message explaining why they should listen and support your show by subscribing.

For example, you might mention that subscribers get early access to new episodes or exclusive bonus content. You can also let them know how to subscribe, whether through their favorite podcast app or by signing up for your email newsletter.

12. Redirect to Important Pages

Welcome messages can also help guide visitors to important pages on your website so they find the information they need.

When someone first lands on your site, they may need help figuring out where to go or what to do next. Therefore, a welcome message can help them get started and direct them to the most important pages on your site.

One way to do this is to include links to key pages in your welcome message. For example, you might link to your homepage, products or services page , about page , or contact page.

This can help visitors quickly find the information they need and get a sense of what your website has to offer. In this example, we made a welcome message using OptinMonster, but you an also create a message like this on your homepage with SeedProd’s page builder.

Bonus: Website Welcome Message Emails

Considering email open rates are 2-3 times higher than other messages, including a welcome email somewhere in your email automation pipeline is essential. When someone signs up for your email list, it’s a good idea to follow up with a welcome message thanking them for their interest and providing more information about your brand.

One way to use a welcome message email is with an intro about yourself and your business.

Let subscribers know who you are and why you’re passionate about what you do. This is a great chance to show your personality and help subscribers get to know you better.

Just as important is using a compelling subject line to grab attention and an eye-catching email template that shows your message in the best possible way.

There you have it!

We hope this article helped you find the best website welcome message examples for your business. By using them on your site, you can create a warm and engaging greeting that keeps your users coming back for more.

Before you leave, you might also like this guide on  how to create a survey landing page  for better customer feedback.

Thanks for reading! We’d love to hear your thoughts, so please feel free to leave a comment with any questions and feedback.

You can also follow us on  YouTube ,  X (formerly Twitter) , and  Facebook  for more helpful content to grow your business.

Disclosure:  Our content is reader-supported. This means if you click on some of our links, then we may earn a commission. We only recommend products that we believe will add value to our readers.

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How to Make a Website

How to Get The Most Out of a New Website Launch Announcement

The months of sweat and tears have passed and the stakeholders have finally signed off. Your new website design is about to go live – but how do you announce a new website launch? How do you get people to care about a new website? How do you get the most traffic and conversion you can out of a new website launch?

How to launch a new website

Send out a press release.

First of all, target local business publications and anyone who you feel would be interested in the new site. Then move on to utilizing the press release process as a link-building exercise. If you write up a professional press release and use a resource like Press Release Jet to get the press release spread far and wide for the purpose of gaining links back to the site.

Unless you’re a very big company, serious news sources won’t make a big deal out of your launch but it doesn’t mean you can’t use the opportunity to get on some cool sites and possibly promote it there. Press Release Jet and other services distribute your press release to the press release section of local news stations websites around the company so you can even promote those articles once they get published – and they do get published on very credible sites that can make you and your company look good. Just make sure your press release takes an angle that would be interesting to your prime demographic and isn’t just navel-gazing.

Just so you know

You have just launched your website and you are looking for a contact form to embed? Use Jotform’s contact form templates to collect requests from your visitors.

Schedule a couple posts for every social media account you have

Use the post scheduling tool Buffer or Hootsuite to set up well-written posts on all your social accounts, but make sure you have them set for the hard launch, not the soft launch. Let’s be real, the first day any website launches there are usually some tweaks that need to be made and things that are getting squared away. I generally suggest waiting a week to really make the big announcement. But at that point, announce it 2 or 3 times (especially on high volume platforms like Twitter), and include an image of your website in all its glory or even a gif of someone scrolling through the site showing it’s best features. Here’s an example of clothing store Maurice’s showcasing their new WordPress blog developed by Minneapolis Web Design with a gif in a tweet.

It’S HERE! Check out our new blog! Trend tips, cute DIYs, playlist ideas, & more! ?? || https://t.co/OrytHGbdpS pic.twitter.com/DQkaMFy1FL — maurices (@maurices) May 30, 2016

Emphasize new features and promote a tweet and Facebook post

If there are new features that your customers or clients will love, take a little video of someone using them and showing the feature in action and promote it in a Facebook post or tweet. Not everyone is going to intuitively know to go check every nook and cranny of your site and find why it’s so cool, so you might need to give a little social media marketing nudge or two to let them know you’re trying to serve them better. Promoted posts and tweets are a great way to get the information about new features out there more quickly.

Create a blog post about what’s changed and any refocusing you’ve done on the site

This one is a no-brainer. You just spent a ton of time working on a site to better showcase your products or services and now it’s time to share why the new site is better. It’s also a good idea to do a write-up because people really do search “Company Name Website Redesign” in search engines hoping to find out what’s been changed and why. In a recent re-launch people were landing on the post from 2 years before when the last iteration was launched, so we did a write-up really quickly and redirected the traffic that was coming to the old post to the new post – as it was clear that’s what they were looking for.

Use a popup plug-in on your website to engage with new visitors

With all the buzz generated by your website launch, you’ll need a way to interact with the new visitors headed to your homepage. Start a conversation with those visitors by collecting info using a plug-in like JetPopup — it lets you design a unique popup banner, choose when and where your popup will appear, and decide what information to collect. You can build your popup from scratch with JetPopup’s drag-and-drop interface or customize a preset popup by choosing unique animation effects and conditions. Once it’s published on your website, you’ll have an easy way for people to submit contact details, subscribe to your newsletter, or contact your support team.

Send out an email telling your existing customers and fans about what’s changed

E-mail is still one of the most visible digital marketing tactics we have in our arsenal so don’t underestimate its power.

According to Mailmunch , if you have  2,000 people in your e-mail list, 2,000 people who like your page on Facebook and 2,000 people who follow you on Twitter – on average:

• 435 people will see your email and open it
• 120 of the people who like your Facebook page will see your post
• 40 of the people who follow you on Twitter will see your tweet

Yes the mediums are different, but these are compelling reasons to dip into your e-mail list on a website launch.

Create a game around a hidden easter egg on the new site

You can drop the word “serendipity” on the website somewhere and give a $25 gift card to anyone who finds it and sends you a screenshot. You could really hide anything you’d like, but the idea is to incentivize finding it and encourage people to explore the site your team worked hard on.

Edit your email signature and add “Check out our new website!”, linking to the new site

Speaking of the effectiveness of e-mail, try the drip method by adding the announcement to your e-mail footer and every routine e-mail you send helps spread awareness. You might not feel comfortable sending every contact the announcement normally, but subtly in your email signature can let them know without being pushy.

Recognize that “new” is relative, and keep playing it up for a month or so

You may be tired of your new website before it even launches (because it was a lot of work to create content for, coordinate people to complete, etc) but other people haven’t seen it yet. So don’t spend one day letting everyone know it’s launched and  then give up. A couple posts on each social network, an e-mail, a press release, a blog post, and some promoted posts or ads around the launch can linger for at least a couple weeks to make sure the news of the launch is spread far and wide. At most, you can spend a month tactfully sharing the new website launch and new features on it – try to take a new angle each time you do, and people will be less likely to get tired of it.

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Send Comment :

14 Comments:

More than a year ago

Thank you for the great article . I will follow the same as you told in this post ..

This was pretty helpful, but I think it would have been beneficial for step 4 to include a link to the blog post you were speaking about - so that people interested in that option could see a full example.

A press release is a great way to inform world about the new website or any new product launch. It is an easy way to reach your targeted audience. All the other points are also looking amazing. Thanks for the post.

name of new site please

This was a great post! You really gave me some helpful information. Thanks so much!

Thank You Tim for writing this great article, it really helped me in identifying and listing priorities before I release note about my new website . Thanks again, wishing you a great year-end holiday and best of luck for the coming year 2020.

Amazing i even printed to keep!

This was an amazing article and exactly what I was looking for!

Great content! Thanks for sharing.

Great ideas thanks for posting this!!

Thank you for posting and allowing us to learn more idea!

Great article thank you for the tips

This is valuable information. Thank you.

Bookmarked for the next site launch!

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30 Welcome Messages Examples For Your Website

When welcoming potential customers to your website, it's important to make a good first impression with a compelling introductory message. This message should convey your warmth and eagerness to have them explore your site while catching their interest in the valuable content offered on your web pages. Creating welcoming messages throughout your site can help captivate visitors and keep them engaged as they browse high-value propositions.

It would be best to balance being friendly while highlighting what makes your business or website stand out. Keep it concise, as too much information can overwhelm visitors. Using visuals can also make your message more attractive and impactful.

When it comes to increasing lead conversion rates, simple changes like crafting the creative welcome message for website can make significant differences. Personalizing such messages for different audience segments and offering incentives helps visitors take desired actions and convert them into leads easily. Conducting A/B testing also enhances the process further, allowing you to optimize conversion rates continually.

Discover 30 welcome messages examples that can inspire creativity when creating website messaging. This collection offers various industries and use cases, making it applicable across multiple sectors. Using the key concepts in these examples, you can create welcoming content that connects with your users, increases conversion rates, and leaves a positive first impression on site visitors.

Table of Contents

Why Are Welcome Messages Important?

Welcome messages: where can use, 30 welcome message examples, crafting engaging welcome messages, optimizing lead conversion with welcome messages, maximizing the effectiveness of greeting messages, welcome message inspirations.

Your website welcome page message serves as its virtual front door, leaving a lasting impression on visitors. Read on for a few reasons why it's a crucial component.

Welcome emails and confirmation emails are important as well. According to a study conducted on two million email subscribers, welcome emails are the most effective way to engage with subscribers. This is because it's the perfect time to make an impact and capture readers' attention. Additionally, welcome emails provide an opportunity to filter out invalid addresses and enhance the quality of your email list, which can prevent potential deliverability problems.

Here we will cover the welcome messages only, but you can also read confirmation email templates article to broaden your knowledge.

Personalization

Personalization is essential to make website greetings more effective. 

• You can use visitor data like their name, location, referral source, or previous interactions to create a more personalized and engaging experience. Addressing visitors by name immediately establishes familiarity and shows they are valued as individuals. This gesture indicates that you have taken the time to acknowledge and recognize them. 
• Furthermore, utilizing location data can enable you to offer location-specific information or promotions pertinent to the visitor's area, thereby boosting their interest and engagement.
• Create a unique and personalized experience for every visitor to your website by customizing their website welcome page message based on their individual journey. By identifying their referral sources, such as social media or referrer links, you can design messaging tailored specifically to them. This enhances engagement and creates valuable customer connections and memorable experiences as they explore your website further.
• To improve user experience, it's a great idea to customize messages for visitors based on their history with your website or brand. This shows that you understand their interests and needs, which helps you build rapport quickly.

It's highly beneficial to tailor your ‘welcome to our store’ messages to enhance user engagement, boost conversion rates, and forge strong, enduring customer connections. Personalizing this aspect of the user experience adds depth and significance. It ensures that visitors enjoy a fruitful and memorable journey on your website.

The importance of a thoughtfully written website welcome message cannot be overstated. After all, it's often the first opportunity for visitors to engage with your content. That's why making every word count is crucial: creating a warm, welcoming tone and crafting an enticing introduction. You can encourage visitors to explore more deeply. A well-written welcome message can spark joy in new guests and strengthen their interest in your offerings. Here are some reasons why a well-crafted welcome message is important:

• Enhancing user relationships: Research has shown that a warm and welcoming message can enhance user relationships. By starting positively, you can increase visitor satisfaction and make them feel valued. This can also build trust in your services, potentially resulting in increased business.
• Conveying brand essence: Writing a polished welcome message has immense power to convey what makes up the foundation of a brand: its essence, character, and guiding principles. Pinpointing standout aspects such as expertise is crucial in showcasing why clients should opt for your products or services over others. 
• Standing out from competitors: Well-crafted website greetings amplify this differential aspect that shines brightly against fierce competitors within the same sphere. This first point of contact leaves such a strong positive impression on visitors that it influences them to immerse themselves deeper into all available resources, ultimately transforming into unwavering loyal patrons.
• Shaping brand perception: A warm, creative welcome message for website can draw visitors in and shape their perception of your brand. By putting effort into creating a compelling message, you can lay the groundwork for building strong connections with your audience and setting yourself up for website success.

Orientation

When individuals enter your website, it is advantageous to offer a message that guides them on their expedition. Such messages prove crucial in helping novices acclimate themselves and uncover the data, merchandise, or services they desire.

• Showcase what makes your website distinct: Optimizing your website greetings by including essential information such as key features, products, or services is a great way to showcase what makes your website distinct. This strategy lets you immediately catch visitors' attention while directing them to relevant sections catering to their specific interests or needs. 
• Provide clarity and a solid roadmap: A well-crafted greeting message that includes clear directions and a solid roadmap enables users to navigate your site effortlessly. This saves them time and energy while ensuring they can easily find the information, products, or services they are looking for.
• Assist visitors in their search process: Your website's greeting message acts as a virtual guide for visitors by directing them toward particular areas of interest by categorizing and sectioning off information. You can assist them in their search process while minimizing any possible frustration. This increases overall satisfaction when navigating through the features and options of your website.

Greetings are a vital aspect that greatly facilitates visitors in navigating your website and locating the specific information, products, or services they require. It's crucial to effectively display the essential features while providing crystal-clear directions to boost user satisfaction, inspire exploration, and ultimately convert visitors into lifelong customers.

The welcome message works not only in emails but also on website pop-ups. Using the Claspo widget builder, you can get creative welcome messages for the website. Here are Claspo's best features:

• User-friendly drag&drop editor
• Large template library
• A/B testing
• Unlimited customization
• Simple installation on the website
• Advanced display rules
• Powerful targeting options based on user behavior and segmentation.
• Integration with popular email marketing platforms
• KPI-driven analytics
• Localization
• Email domain verification 
• Sniper Llnks
• Single-page applications support
• Overlap protection & Annoyance safeguard

Below you can find welcome messages for website examples to get inspired.

Here are 30 welcome message examples you can check to get inspired. 

• "Greetings and welcome to [Your Company Name]! We are delighted to see you as a part of our community. Feel free to discover, interact, and collaborate with us to create something wonderful."
• "Hello, [Visitor's Name]! Welcome to a world of endless possibilities. Explore our selection of products and services crafted to enrich your life."
• "Greetings! Prepare yourself for a voyage of progress and achievement. We are here to assist you at every stage of your journey."
• "Welcome to [Your Company]! As a new member, you have joined a community of passionate individuals. Let's inspire and support each other."
• "Welcome to the center of innovation! Discover our revolutionary technologies and solutions that will shape the future."
• "Welcome! We appreciate you choosing [Your Website Name]. Please take a moment to relax and enjoy a smooth browsing experience."
• "Welcome to our virtual oasis! Explore our curated collection of content and discover serenity and inspiration."
• "Welcome! We're thrilled to have you here and eager to share our knowledge and expertise. Let's work together to learn and grow."
• "Greetings, adventurer! Join us on an exciting expedition through our wide selection of outdoor equipment and accessories."
• "Welcome to [Your Website Name], where creativity knows no boundaries. Unleash your imagination and explore endless possibilities."
• "Greetings from [Your Company]! We're here to make your life easier. Discover our efficient solutions and simplify your daily tasks."
• "Welcome, food lover! Indulge in a gastronomic experience like no other. Discover flavors that will tantalize your senses."
• "Hello, fitness enthusiast! Get ready to elevate your workouts with our top-of-the-line equipment and expert guidance."
• "Thank you for choosing us as your shopping destination. Discover unique products that reflect your individuality."
• "Welcome to [Your Website Name], your digital sanctuary. Find inspiration, motivation, and resources to nurture your mind, body, and soul."
• "Hello, beauty seeker! Unlock the secrets to radiant skin and embrace your unique beauty with our premium skincare collection."
• "Greetings, music connoisseur! Immerse yourself in a symphony of sounds and explore our diverse selection of genres and artists."
• "Welcome to [Your Company Name], where dreams become a reality. Join us as we make a positive impact on the world."
• "Hello, pet parent! Spoil your furry companion with our exclusive range of products and create unforgettable memories together."
• "Thank you for joining our journey! Together, we can create a better future. Explore, engage, and be a part of something meaningful."
• "Welcome, fashion icon! Unleash your style and make a statement with our trend-setting clothing and accessories."
• "Hello, DIY enthusiast! Let your imagination run wild with our wide selection of tools and materials for all your creative projects."
• "Greetings, wellness seeker! Prioritize self-care with our holistic products and embrace a balanced and fulfilling lifestyle."
• "Welcome to [Your Website Name], your gateway to the digital realm. Discover cutting-edge technology that will revolutionize your world."
• "Hello, bookworm! Immerse yourself in captivating stories that transport you to new realms. Find your next literary adventure here."
• "Thank you for choosing us as your learning companion. Unlock your potential with our comprehensive educational resources."
• "Welcome, sports enthusiast! Experience the thrill of victory with our in-depth coverage of your favorite teams and athletes."
• "Hello, art lover! Immerse yourself in a world of creativity and inspiration. Explore extraordinary works by talented artists."
• "Greetings from [Your Company]! We're dedicated to making a difference. Join us in our mission to create a brighter future."
• "Welcome to [Your Website Name], the epitome of diversity and inclusivity. Embrace uniqueness and celebrate individuality with us."

Feel free to modify and customize these examples to suit your website's tone and audience.

To craft compelling welcome messages, experiment with the following methods.

Be Warm and Friendly

If you want to create an inviting environment for new visitors to your website, crafting warm and sincere welcome messages should be at the top of the list. 

• Begin with these heartfelt greetings: It makes all the difference in creating an exemplary user experience; it sets the tone for how they perceive the rest of the site's content. Using warm tones and conversational language helps create an atmosphere where visitors feel seen, heard, and valued like valued guests who want them back again!
• Personalization for individual touch: Crafting a compelling welcome message calls for strategies that ensure recipients feel personally acknowledged and valued from the first contact. One key technique is personalization, as specifically tailoring these introductory communications based on what we know about their unique characteristics like age ranges across age groups or geographies across locations etc., personal preferences regarding content style/aggressiveness levels, preferred modes of engagement (emails versus sms, etc.).
• Use a conversational tone: One simple strategy to connect with visitors more effectively is to adopt a conversational tone that makes them feel welcome when they arrive. Breaking down barriers this way encourages engagement with the content you've crafted just for them — but be sure to do just what is necessary! A friendly vibe should always uphold the professionalism you're conveying about your brand's personality or values.

Begin your website with a friendly and warm message that can considerably improve your users' experience. This is one way to make them feel valued and motivated to delve deeper into your content.

Communicate Value

To effectively convey the unique value to potential visitors, it's essential to highlight its exceptional benefits and innovative solutions in a creative welcome message for website. Focus on highlighting time-saving resolutions, top-rated products, and specialized proficiency that sets you apart from the competition.

• Impress potential customers with captivating messages that are sure to grab their attention. Phrases like "Revolutionize productivity with innovative solutions" or "Elevate aesthetics with our premium collection" can motivate them to explore your offerings.
• Creating an impactful value proposition demands meticulous audience analysis. It's necessary to gain insight into their minds to create an alluring statement that ignites boundless enthusiasm.
• Emphasizing the unique value proposition of your website can play a significant role in captivating prospective users and retaining their interest.

Use Visuals

To elevate the effectiveness of your welcome messages, consider integrating visually attractive components like icons, images, or even animations. These design facets capture visitors' interest while conveying unspoken emotions more effectively than words alone. As a result, you elevate user experience significantly. Beyond that advantage, adding images to your website brings more benefits by showcasing products and manifesting an authentic brand atmosphere to appeal to customers emotionally while articulating a clear message.

• Visual icons are key players in simplifying navigation while breathing life into web pages through a lively representation of crucial elements.
• Add animations to bring life to your content, grabbing visitors' focus and leaving a lasting impression.

Integrate visuals that align with your brand identity to amplify content effectiveness. Use eye-catching visuals in welcome messages to create a memorable experience and enhance visitor engagement.

Pop-ups are an amazing solution for visualizing welcome messages. The handy features of Claspo's user-friendly drag-and-drop widget builder allow you to create pop-ups and add and fully customize them on your website. You can change the template design and see all the adjustments. Surprise your audience with fresh pop-up! Pick Claspo templates and enjoy a conversion rate increase!

Call-to-Action

To enhance your customers' overall experience, consider including a clear and concise call to action (CTA) in your welcome message. This will effectively guide them towards desired actions while increasing engagement levels and driving higher conversions. We recommend taking action on this strategy for optimal results.

• Take into account visitor’s intentions: The key to building an effective website or impactful welcome message is understanding what your visitors want. You can create an explicit and unambiguous call to action that propels them toward success.
• Make your CTA noticeable: Maximize your conversions by making your CTAs highly visible.
• Consider visitor personal information: To optimize your website's conversion rates, consider factors such as visitor preference, locale, and prior engagements with the site when designing tailored calls-to-action.
• Implement visual elements: Strengthen the power of your call to action by adding visual cues such as contrasting shades, striking buttons, or emphasized underlines. These subtle yet impactful elements will attract viewers' attention and enhance CTA visibility for maximal effectiveness in engaging with potential customers.

CTAs work great with different types of messages and newsletter signups are the most common when it comes to CTAs. Here we have newsletter signup examples you can check to get inspired. 

Improving lead conversion rates can be significantly impacted by the use of effective welcome messages. It's important to consider implementing some of the following techniques.

Offer Incentives

To maximize the impact of your website greetings, consider offering a unique deal, discount, or free resource as an additional incentive. Such value-added propositions can substantially boost the number of leads generated and encourage greater visitor engagement with your website or business.

To prompt action from visitors, consider offering incentives like limited-time promotions, exclusive content, or free trials. People act faster when they see tangible benefits or value in an offer.

Convert Your Website Visitors To Customers Right w!Start Now

You can effectively offer incentives using pop-ups. For example, free shipping Claspo widgets can significantly encourage online shopping on your website. These attention-catching elements highlight the cost-saving benefit, enticing customers to complete their purchases. In the extensive Claspo library, you can choose a template that meets any needs of your business.

When crafting your welcoming message, focusing on the deal you're presenting is important. Utilize persuasive language to explain the benefits and emphasize the value that visitors will obtain. You may incorporate statements like "Get a 20% reduction on your first purchase" or "Register now and acquire exclusive content".

The chance of visitors becoming leads can be enhanced by presenting attractive deals or valuable resources. This leaves a positive impression of your generosity and value and serves as a powerful tool to improve the efficiency of your ‘welcome to my website’ messages and drive successful outcomes.

Personalize for Segments

Segmenting them has proven helpful if you desire welcoming messages with greater resonance among different audience groups. Dividing based on traits like preferences or demographic details helps capture what sets each segment apart. With this insight, creating content tailored explicitly for each class becomes more effortless.

Acquiring loyal customers starts with creating personalized welcome messages that immediately catch their attention. To achieve maximum impact, these messages should feature specific products, services, or content catered to each segment of your audience. By creating tailored welcome messaging campaigns for different product categories featured on your e-commerce platform, you can effectively showcase various product lines based on the preferences of every distinct group.

A successful approach to creating an engaging visitor experience involves personalizing messaging toward each audience segment’s interests. By catering to diverse preferences through customized content, welcome messages automatically become more relevant and interesting for the visitor. This not only captures their attention but keeps them engaged throughout their visit.

Your messaging strategy can benefit from audience segmentation as it enables you to gather valuable data and insights. To guarantee that welcome messages remain impactful while accommodating the changing needs and wants of visitors, continuous analysis and refinement of these segments are imperative.

A/B Testing

Crafting effective welcome messages can be challenging to achieve the best results. A meticulous approach that involves conducting experiments, scrutinizing data, and making improvements based on insights is crucial. To determine which message versions are more effective, conduct A/B tests.

To connect better with your audience, you can try different combinations of language style and tone, as well as various types of visual media. You can also experiment with different calls to action and incentives to increase engagement. Keep a close eye on performance feedback metrics such as clicks per page view or landing page visits to identify which messages have the strongest effect.

One critical step towards effectively engaging visitors and securing conversions is refining and optimizing your welcome messages based on insights gained from A/B tests. The key to success lies in incorporating the most successful elements into your messaging strategy while constantly improving it through iteration. Testing and refinement can help uncover the most effective ways to intrigue and convert website traffic.

Remember to consider that your audience's requirements and tastes could shift as time passes. Regularly evaluate and modify your welcome messages to keep up with prevailing trends and visitor characteristics.

When forming greeting messages, it is essential to remember the following pointers to guarantee they have the most influential outcome conceivable.

Mobile Optimization

As mobile technology continues to dominate web usage globally, optimizing your welcome messages for mobile is paramount. With numerous users accessing sites through smartphones and tablets daily, you must offer a smooth and user-friendly encounter on every device.

Quality welcome messages require careful attention to mobile devices' unique characteristics and constraints. To ensure success, prioritize readability on smaller screens by appropriately optimizing text and visuals. Employ responsive design techniques to guarantee optimal display performance across varying screen dimensions.

Prioritizing load times for mobile users is crucial as they anticipate speedy and seamless browsing. Optimizing the file sizes of images or videos within your welcome messages can significantly improve their overall experience by minimizing load times.

Timely Delivery

Knowing when to display welcome messages is vital in maximizing their impact. Rather than showing these messages immediately upon entering your site, triggering them based on specific user actions will yield greater results. For instance, one could promote website greetings when users browse important pages, subscribe to newsletters, or add items to shopping carts. This tailor-made strategy produces more positive and productive outcomes.

Tailoring welcome messages to suit each user's needs helps to increase their effectiveness and relevance. These personalized greetings serve as useful reminders to encourage engagement throughout the experience. Furthermore, visitors find them helpful in navigating their journey while assisting with obtaining relevant information or incentives when focused and attentive.

Employing automated marketing tools facilitates the establishment of triggers and tailors welcome messages that adapt to user actions. This personalized approach significantly improves the user's experience, increasing the likelihood of conversion.

Multilingual Support

An effective way to cater to an international clientele is by offering website visitors welcome messages customized to different languages. Doing so promotes greater user engagement while underscoring inclusivity efforts on the part of the site managers. A more personalized experience awaits all those whose native language greetings are readily available on the site.

The key to connecting with different user groups is effective communication. Consequently, your language is integral in mitigating barriers that impede successful engagement and mutual trust.

A commendable method to improve user experience involves leveraging advanced technology like language detection tools to instantly detect the visitor's preferred dialect. Thus, displaying a customized welcome message that caters to individual visitors' needs becomes possible. At the same time, visitors also possess autonomy in selecting their preferred language from various available options should they desire it.

With the Claspo localization feature, you can reach a wider audience and provide a better user experience for visitors who speak different languages. This feature allows you to create personalized connections with customers.

Here we have some examples of website messages that you can use to see how others do that and use similar techniques in your practice.

New SHEIN customers are greeted with a warm welcome that includes an exclusive £3 discount on their initial purchase. By offering even a modest reduction, SHEIN proves to its customers that they are truly appreciated and valued.

HelloFresh's website boasts an impressive welcome message showcasing its innovative meal delivery approach. With simple push notifications, they showcase their coolness factor and extend a generous $30 discount to help customers make informed purchasing decisions.

Ralph Lauren

Here, Ralph Lauren has done something special. They're offering an exclusive coupon code for shoppers, which shows they care about their customers. It's a great way to make a positive impact!

It's important to have a great welcome message not only on webpages but also in emails. And don’t worry if you struggle with writing a superb welcome email. We have a Thank You for Signing Up Email Template article where you can find additional inspiration and examples. 

Upon signing up for Spotify's paid plan, you will receive a brief message highlighting the benefits of the subscription. While it may not contain any new information, it serves as a friendly gesture to welcome and express gratitude for choosing their service.

Here's an example of a welcome message from FarFetch, the luxury fashion reseller. In this message, they explain the benefits of membership and provide links to easily use their platforms.

Music Journalism Insider

Have you noticed that the letter has no design? Nevertheless, Music Journalism Insider offers crucial information about their work through a concise FAQ section that includes links, answers, and additional reading options.

Your website's welcome message is more than just a polite greeting — it serves as visitors' introduction to who you are as a brand. Given its pivotal role in shaping first impressions, investing energy into crafting warm, inviting greetings is essential for setting an upbeat and professional tone for users' journeys across your site. Similarly, don't underestimate its effect on boosting lead conversions: when done effectively, a great welcome message can speak volumes about why prospective customers should choose you over competitors!

Welcome messages should be crafted carefully, considering various factors along the way. Among these considerations is personalization based on your audience's unique needs and interests. Using a visitor's name and referencing relevant details can add a special touch to your greeting sequence. Incorporating language that resonates with them will also create an immersive welcome experience.

Crafting visually appealing welcome messages is crucial for any online platform. To achieve this goal, using images, icons, or animations that emulate your brand's voice while simultaneously capturing visitors' interest is recommended. A unique and inviting visual welcome note leaves a long-lasting imprint in the user's mind and motivates them to delve deeper into your website.

A critical website development strategy is establishing prominent CTAs that move viewers toward an intended goal. Whether you want visitors to sign up for newsletters, explore products or reach out to your team members directly, ensure these CTAs are evident and designed with sufficient appeal.

To enhance the effectiveness of your welcome messages, consider experimenting with various techniques and conducting A/B testing. Upon conducting these tests, analyze the outcomes and utilize data-driven insights to elevate your messaging approach consistently.

It’s easy to track performance with built-in Claspo A/B testing. With Claspo, you can monitor the number of subscribers brought by your widgets during a specified period. It also allows you to automatically calculate your pop-up’s conversion rates and keep an eye on your crucial metric to notice the alarming signals in advance.

30 welcome messages examples can ignite your creativity in generating original and captivating messages. It is recommended that you tailor them to match your brand's tone and style while ensuring they align with the objectives of your website for maximum effect.

1. Why are welcome messages important for a website?

A compelling welcome message is vital to ensure positive visitor engagement and establish an appropriate website tone. A noteworthy welcome greeting attracts users' attention and indicates that your site is user-friendly and informative.

2. How can a welcome message enhance user experience on a website?

Creating an exceptional website experience involves welcoming users through engaging messages. By effectively guiding users toward important information, such as goods and services or specific actions, you demonstrate that they are regarded and valued on your site. Personalized responses like this increase user satisfaction and confidence while they explore your platform.

3. Are there different types of welcome messages? If so, what are they?

Welcoming new members to your platform involves various messaging options optimized for varying objectives. Your first option is to provide introductory messages to those who freshly join your service or platform. Personalized greetings that incorporate user-specific demographics and behavior analytics make up another type. Then comes onboarding messaging — a crucial tool in guiding newcomers through learning about the basics of system usage effectively. 

4. What should be included in a welcome message on a website?

In crafting a website, extending visitors a warm welcome is key. Ensure your message covers useful details like an inviting greeting, a brief site overview, clear navigation signals, and motivating calls to action — all paired with important news and benefits. By providing this holistic experience, you can help your guests navigate with ease and find what they need efficiently.

5. How can welcome messages be customized to reflect a brand's personality and tone?

Greetings are more than a simple hello. You can use them to represent your brand personality and style by personalizing them. This can be done through suitable language such as brand-related phrases or mottos, coordinating visual layouts with website design features, and conveying the brand’s unique ethos through messaging.

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• 10 Web Writing Tips
• Inverted Pyramid
• Website welcome message
• How to write for the web
• Shorter attention span
• Personas & user-centric content
• What users want
• Don’t let the rules stifle you
• Homepage tips
• 10 Common mistakes in websites
• 10 tips to improve website credibility
• How to choose a theme
• Increase website traffic
• Book: What Makes Them Click?
• Very simple test plan
• Web Usability Definition
• Other definitions
• Website first impression statistics
• All Articles

Website welcome message – wording examples

• 20 Comments
• Web writing
• by Jana Brech

Last Updated on November 26, 2021.

In this article, you will find:-

How to write a Website Welcome Message

Welcome message option 1: a statement of purpose, summarize your content, know your audience, option 2: brief extracts from your most important pages.

• Website welcome message examples

On your homepage, you need to make it obvious to your visitors:-

• What your website offers them
• What they can find and achieve on your website

You can achieve this in a number of ways:-

• If it is not immediately obvious to your visitors what your website is about, you are going to need to write a welcome message which makes the purpose of your website clear.
• If your website is simple, it may not be necessary to write a welcome message.  You may be able to display some sample previews of your content which, in combination with your menu, will make it obvious to your visitors what they can find on your website.

The modern trend is towards the second option – with no formal welcome message or statement of purpose. However, when a site is complex, it becomes essential to explain to your users, in as few simple words as possible , what they can find on your site and how they can get started.

The key to writing a good welcome message is to make it focused on your users’ wants and needs, and make it extremely simple. Before you read further, a good starting point can be to read four simple homepage tips .

One approach to writing a website Welcome Message is to provide a brief statement of the purpose of your website:-

• Tell your users in as few words as possible what they can find and achieve on your website .  Express this in terms that the end-user can understand, even if they are unfamiliar with what you offer.
• Avoid marketing “fluff”. Avoid using a statement that sounds like a corporate mission statement, which is self-promotional or essentially unhelpful to the user.
• Keep your welcome statement brief and concise .  Don’t waste your user’s time.
• Try using a bullet point list – this helps readability – users can grasp the contents more easily.

If you’re not sure exactly what you will be offering on your website, now is the time to stop and think out a plan.   Organize your proposed web pages into a menu system – you can do this with a pencil and paper; draw the menu boxes and name them, then list the sub-menu items if any.  Once you know what content you are planning to include on your website, you can summarize what you offer into your homepage Welcome Message.

Pick out one person

Your audience is one single reader. I have found that sometimes it helps to pick out one person – a real person you know, or an imagined person – and write to that one. – John Steinbeck

You may find that creating personas will help you write for your target audience.

3-second assessment

When they land on your homepage, your user is trying to get a 3-second assessment of what can be found and achieved on your website. Help them do this quickly and easily with a simple clear statement.

Use simple terms

Don’t assume knowledge. Use simple terms that most anyone can understand even if they are unfamiliar with your subject matter. The alternative is to provide explanations for words which not everyone understands.

Make it user-centric

Users are self-seeking in their search for information on the web.  Your welcome message needs to be centered around your user’s needs.  You will have an opportunity to write freely in a self-centered way on your “About” page.   Every website should have an About page where you can tell the world about yourself or your organization.  But don’t be self-focused on your homepage!

So instead of saying “ Our organization is pledged to helping eradicate poverty in the third world “, you could say “ Learn how you can help feed a starving child in Central Africa. ”

If you  do  need to introduce yourself on your homepage, for example in a blog site, do it in a way that is helpful to your users and makes you more accessible. A successful website puts the needs of the user in the foreground, and the needs of the website owner in the background.

Another approach to your homepage content is simply to include brief extracts from your most important web content that is found on other pages on your website.  Include a snippet of content, and perhaps a small image, from your most important pages, or most recent blog entries.  Don’t forget to include a link to the webpage. For example, you could have a number of thumbnail images with article previews:

Tips for when you display article previews this way:

• You can link the images to your articles, so if users mouse over them, they can click to go to the article.  Don’t forget to include an alternate text description for each image, because Google loves image descriptions.
• Make your article titles meaningful and attention-grabbing.  Your titles can also be hyperlinked  to each article.
• Make your introductory text interesting to get your readers to want to click to read more.
• Use the same number of lines of description for each article, and the same size of the thumbnail image.  This creates a visual balance which is pleasing to the eye, and communicates a sense of order.

When you DO NOT need a welcome message

Sometimes the above approach can make the purpose of your website so obvious that you don’t need to state the purpose in words.  Some of the biggest and most popular websites do not have a welcome message – for example, youtube.com, cnet.com, microsoft.com.  The modern trend towards not wasting any words on your homepage can mean this is a good approach, as long as you make it obvious to your users on your homepage what they can achieve and find on your website.

Test whether your message is clear

Confirm that the purpose of your website IS obvious to your users:-

• Test the impact of your homepage on users (see my guidelines for a very simple test plan ).  Make sure the homepage gives them a good idea of what your website offers.
• Verify that your homepage gets clicks by checking that you have a low bounce rate  in your Google Analytics statistics for landings on your homepage.  A low bounce rate (of say less than 49%) means that more than half the visitors who land on your homepage are clicking to read more, and that is good.   Bounce rates vary from site to site, and are sometimes misleading – what is important is that your homepage bounce rate is as good as or better than the bounce rates on your other webpages.

Have you ever visited a website where you had absolutely no idea what the site was about? Chances are, you exited the site quickly then forgot it. Confusing sites are forgettable sites.

Website welcome message example 1

An example of a website welcome message f or a website that sells gardening books is:

The above message becomes easier to read when organized into bullet-point lists:

(Example Version 2)

Visit our online bookstore for books on:-

• Zen gardens
• Cottage gardens
• Small gardens

Our blog contains many useful gardening design tips.

Website welcome message example 2

The following image is a portion from a national tax office website where they have organised their content around their two primary groups of users:

Portion of a national tax office website (ato.org.au)

In this example, the website does not have a Welcome Message, but has organized the homepage content to make it obvious to the user what they can find and achieve on the website. This shows the value of bullet-point lists when they are user-centric.  Bullet point lists which are organized around the needs of the user can help them understand what the site offers.  When they have hyperlink , they can lead the users straight to the relevant page(s).  If the same bullet point lists were organized around the structure of the organization instead of the user, it would be confusing!

Website welcome message example 3

This is an example of a website welcome message where a statement of purpose is used well – http://www.karmatube.org/ :

This statement of purpose is reinforced by the tagline “Watch. Be Inspired. Act.”

Website welcome message example 4

At reddit.com , a brief and simple welcome message has a very prominent “learn more” link which is helpful to new users:-

The importance of keywords

Remember to include your most important website keywords in your welcome message.

In summary, simplify, simplify, simplify.

And test your homepage on some friends or real users to check whether they can QUICKLY get a good sense of what your site offers and where they want to click next.

Testing Tip: When you are testing your homepage, don’t tell your friends or testers what your homepage is about.  Ask them what they think it is about, and what they might be able to find and achieve on your website.

Social Media Post to welcome a group

For Welcome Posts such as on Facebook to welcome a group, you may find some of the following tips helpful:-

• Define the purpose of the group in user-centric terms
• List the benefits to potential members of joining the group. This is the first thing users want to know … “What are the benefits of joining?”
• Consider obstacles to joining and how you can help smooth the way.
• Keep the wording of your welcome as brief as possible
• If there are several paragraphs, include headings so it is easy to skim and scan.
• Include an image if appropriate, but don’t make it too dominating in size
• Write your message in the Inverted Pyramid style , with your most important points at the beginning.
• Provide essential information (such as contact details and a summary of upcoming events).
• Ask friends to review your welcome message before you post it.  Ask them to imagine they are potential new members of the group.

Conversion Rate Optimization Blog

Welcome Messages for Websites: 11 Examples to Improve Conversions and UX

Do you want a simple way to increase your business’s conversions and sales? Welcome messages for websites have the power to catch visitors’ attention, show them relevant offers, and give them a reason to stay on your site.

The best website welcome messages make a strong first impression. They improve user experience (UX), set the tone for your brand, and often offer an enticing call to action (CTA).

The right welcome message can be the first step to transforming new users into loyal, life-long customers.

In this article, we’ll share the top 11 ways you can use website popups to create a sales-driving greeting message.

What Is a Website Welcome Message?

Why are welcome messages important.

• 11 Types of Welcome Messages (With Examples)

But before we dive into our examples, let’s take a look at what a welcome message is and why it’s so valuable.

A website welcome message is a popup or notification that website visitors see as soon as they arrive on your homepage. You can use these messages to greet new visitors and set the tone for future interactions. They help you establish your brand’s voice and start a relationship with potential customers.

These messages are more than just a way to say “welcome to my page.” They let you alert your visitors to important information, such as special offers or events. And you can put this information front and center, without making major updates to your website’s homepage.

In addition to greeting new customers and visitors, welcome messages also provide concrete, measurable benefits.

The best welcome message examples can increase conversion for certain goals. In fact, welcome messages are 1 of the best strategies you can use to:

• Increase traffic to specific pages
• Grow your email list
• Make more sales
• Get more social media followers

You can collect email addresses or provide a coupon code directly in your welcome message. You can also use your welcome message to direct users to the pages you want them to visit, such as specific blog posts or product pages. When done correctly, this strategy will boost conversions across your site.

In short, welcome messages are powerful tools that more business owners and marketers should take advantage of.

But how should you use welcome messages on your website?

We’ll be taking a look at 11 types of welcome message examples, categorized by goal. You can use these examples to get ideas for reaching your business’s goals through effective welcome message campaigns.

11 Types of Welcome Message Examples

For this post, we’ll be sharing welcome messages that have been made with OptinMonster , the top lead generation software on the market.

Why make welcome messages with OptinMonster? Because we offer everything you need to greet your visitors with the right messages. Our popup formats include:

• Lightbox popups
• Full-screen welcome mats
• Slide-in scroll boxes
• Floating bars

Below, you’ll see examples of all of these pop-up types, so you’ll have a clear understanding of how to use them for your own welcome messages.

And the best part? You can build every one of our website welcome message examples in 5 minutes or less.

With our pre-made templates and easy drag-and-drop builder, you can create high-converting welcome messages in a snap. See how easy it is in this step-by-step guide to creating a pop-up campaign in under 5 minutes .

And you can create them without any coding or developer skills. That means even small businesses and first-time entrepreneurs can use these examples on their websites

Let’s dive into our list. We’ll share each example based on the goal of the welcome message.

• Build your email list
• Showcase a sale
• Display business updates or alerts
• Welcome back returning users
• Verify the user’s age
• Increase webinar registrations
• Announce free shipping
• Get more app downloads
• Grow podcast listeners
• Redirect to different areas of your site
• Boost social media followers

1. Build Your Email List

Growing a solid email list is vital for every business. Email marketing is 1 of the best ways for you to earn more income. In fact, it offers a return on investment (ROI) of 36:1 .

But how do you get more interested leads on your email list?

One easy way is to use a welcome popup to entice website visitors to become email subscribers.

A popup is a great way of catching your users’ attention. As soon as they arrive at your site, they’ll be immediately greeted with a welcome message popup that asks them to subscribe.

But you have to make them WANT to subscribe.

Here are 2 ways to attract new signups:

Use a lead magnet to make your offer more enticing.

A lead magnet is a piece of valuable content that you offer in exchange for an email address.

Examples of effective lead magnets include:

• Coupon or discount codes
• Free courses or webinars
• Exclusive one-time content, such as a free ebooks or PDF guide
• Exclusive ongoing content, such as a weekly newsletter

A well-crafted welcome message will communicate the value of your lead magnet.

Here’s an example of a lightbox popup that promotes an email newsletter:

This popup offers a friendly greeting and promises that email subscribers will receive valuable tips for increasing their leads. The message also states that the tips in the newsletter are  exclusive . Website visitors have to subscribe to the email newsletter in order to receive this special information.

If you have a great lead magnet, why not show visitors how valuable your business can be right off the bat?

This makes a welcome message popup the perfect tool for growing your email address.

Don’t have a lead magnet? No worries. Here are 60+ lead magnet ideas that you can start using today.

Create a gamified campaign to give people more incentive to sign up.

A gamified campaign creates a game-like experience for users. When they enter their email address, they get the chance to win a prize:

You can quickly create a gamified campaign with OptinMonster and set the rules for what people can win and how often.

That way, you never run out of your prizes!

Gamified campaigns are an easy-to-build solution for quickly growing your email list.

Next Steps:  Make sure all your new subscribers receive a welcome email series ! Welcome emails thank new subscribers, provide more information about your business, and move potential customers toward their first purchase. Your emails can also walk new users through the onboarding process of your service.

You can automate your email campaigns to make sure every new subscriber receives your welcome series. This is important because welcome emails have some of the highest open rates and conversion rates of all email marketing campaigns.

2. Showcase a Sale

If you run an online store, your users are probably there specifically to check out your products. And hopefully to make a purchase!

That means that you should welcome them with a sale to keep them on your site longer. This will motivate them to search through your store and take advantage of your offer.

For a big sale, you probably want something that really captures your audience’s attention.

A fullscreen welcome mat can make sure every visitor knows about your special offers:

The campaign above is also an example of using a coupon code as a lead magnet.

If you want something less intrusive than a full-screen popup, another option is floating bar campaign with a countdown timer :

A floating bar , also known as a hello bar, sticks to the top of your web pages as your user scrolls. The example above alerts users to a coupon opportunity. Floating bars keep your offer at the top of every page as your user browses.

And when you add a countdown timer, you create a sense of urgency that motivates people to act.

Countdown timer campaigns can be an excellent way of boosting your sales.

Next step: Learn how to create a countdown timer popup to increase sales .

3. Display Business Updates or Alerts

Sometimes, you may have changes in your company that affect users. When that’s the case, your welcome message should let them know right away.

These changes could include:

• New store hours
• Weather closings
• New locations
• Out-of-stock notices for a product

Or it could be any other information that your visitors need to know.

For this type of alert, a standard floating bar campaign is the best option:

A floating bar lets users know about important changes. But, it won’t overtake the entire screen or interrupt their browsing.

Instead, you can make a small but bold announcement at the top of the browser. If necessary, you can include a button that links to a page with more information.

This lets you inform your site’s visitors of company updates in an unobtrusive way.

Next step: Learn the steps for creating a  website notification bar to keep users informed .

4. Welcome Back Returning Users

One of the best ways to increase user loyalty is to personalize your messaging . You can do that by creating a  welcome message specifically for returning users.

OptinMonster’s OnSite Retargeting® feature lets you show different messages to repeat visitors. You can tailor your message for a different target audience: users who liked your site enough to visit again.

A slide-in scroll box is a great choice for returning users:

In the slide-in campaign example above, the website welcome text is friendly and familiar. This is a great tone to strike with someone who has already visited your website.

Was your welcome message for first time users a coupon? Consider offering an even better offer for returning users who did not engage with your first welcome offer.

Welcome back messages give you the opportunity to improve your initial offer and continue building a relationship with potential customers and subscribers.

The example above also addresses the user by name.

You can accomplish this with OptinMonster using Smart Tags . Smart tags allow you to personalize the way you communicate with your audience. You can use smart tags for:

• Dates and times
• Customer journey phase

Nesxe Step: Learn the steps to using smart tags in your welcome messages and optin campaigns.

5. Verify User’s Age

If your online store sells products for adults only, you can create a welcome message that verifies your user’s age.

In fact, many states will require this by law.

Fortunately, you can build a fullscreen welcome gate that requires users to verify their age before accessing your site:

Or, you can create a custom popup to make users enter their birthday:

These campaigns will keep your website legally compliant and socially responsible.

Next Step : Check out this tutorial on how to add age verification to any website in minutes .

6. Increase Webinar Registrations

Webinars are 1 of the best tools in your sales funnel. They’re effective, build authority within your niche, and make for an excellent lead magnet.

You can use webinars at every stage of your customer journey to move users towards a sale.

But how do you get users to sign up for your webinar ? That’s where a welcome message popup comes in handy.

You can create a popup letting users know about your upcoming webinar. For this, you have 2 options:

• Create a signup form and send a follow-up email
• Make a Yes/No popup campaign that redirects to a landing page

Both options are simple. With OptinMonster, you can choose 1 of our templates to create an optin form for your webinar:

When users give their email address, you can send them a follow-up email with details about your webinar. Plus, you’ll now have a new lead on your email list!

Alternatively, you can use a Yes/No popup to redirect users to a landing page:

If users choose, “Register Now,” they’ll be directed to a landing page where they can register.

Yes/No campaigns are great because they won’t scare away your users. Rather than asking for contact information right away, you can get the process rolling by asking a simple “yes or no” question.

Next step: Follow our guide to creating a webinar landing page that converts .

7. Announce Free Shipping

Free shipping is an excellent incentive for people to purchase your products. After all, customers will often abandon their cart when they see unexpected costs in the final total.

One of these unexpected costs is shipping.

Want to reduce cart abandonment and drive more sales? Use a floating bar campaign to let people know how to get free shipping:

This is a wonderful welcome for people entering your site. Knowing that the price they see is the price they’ll pay is an added incentive to put more items in the cart!

It’s also a great upselling tactic because customers will purchase more to qualify for free shipping.

Next Step : Here’s a full tutorial on how to add a free shipping bar to your eCommerce store .

8. Get More App Downloads

Many companies create apps to encourage users to engage with their brand. Apps are great at building customer loyalty, as they often offer rewards to keep users coming back.

Now, you just need people to download your app!

Like our last tip, we recommend using a floating bar but adding a countdown timer:

One of the best ways to get your website visitors to download the app is to let them know about it. Floating bars are the perfect tool for getting your user’s attention without interrupting their experience on your website.

From there, use a countdown timer to build urgency. You can give away your app totally free for a limited amount of time.

And with a dynamic countdown timer, you don’t need to set a fixed end date. Instead, every user will have a certain period of time that starts when they first see your campaign.

This builds enough motivation for your users to download your app while keeping everything fair for all your site’s visitors.

Next step : Try out our 7 methods for boosting app downloads .

9. Grow Podcast Listeners

If you have a podcast, you need to get the word out. And one of the best times to do that is when a visitor reaches your site.

A slide-in scroll side box is perfect for drumming up new listeners from your site’s traffic. That would look something like this:

In addition to a welcome message, make sure you continue to promote your podcast through your site.

For instance, blogs can use an inline campaign to redirect to your podcast.

That way, people who enjoy your content have a second way to consume it.

This is particularly useful if you create podcasts from blog posts or visa-versa. By putting an inline campiagn in your blog’s introduction, you welcome your blog readers with a way to consume your content on the go.

Next Step : Are you new to podcasting? These podcasting plugins will let you host your podcast directly on your WordPress website.

10. Redirect to Different Web Pages

Welcome messages aren’t all created equally. What works for one business won’t work for another.

If you’re a publishing company, for example, you may want to create a welcome message that redirects users to different content categories.

With OptinMonster’s drag and drop builder , you can add buttons with redirect options for content categories of your website:

This strategy helps users find what interests them the most. It’s especially useful if you have a lot of content on your site from a wide range of niches.

Next Step : Once you’ve directed visitors to the blog posts they’re most interested in, follow our tips for attracting more blog subscribers .

11. Boost Social Media Followers

Exact percentages vary, but most sources agree that the vast majority of first-time website visitors never go to your site again. That’s a lot of traffic that goes to waste.

You can increase your odds of repeat traffic by connecting with people on social media. Or, more specifically, having them connect with you.

OptinMonster has a template specifically designed to get you more social followers on:

• X (formerly Twitter)

You can provide buttons to follow you as a welcome message:

That way, if they leave later, you can still market to them through social media.

Convert More Website Visitors With Welcome Messages

And that’s it! You have 11 types of welcome message examples that will improve UX, increase sitewide traffic, grow your email list, and boost sales.

As you’ve seen in these examples, OptinMonster makes it easy to create welcome messages for every goal.

If you’re welcoming people into your website, you may also want to send them a message as they leave. Exit-Intent® popups are a great way to recover abandoning visitors and abandoned carts.

In fact, the fitness company Crossrope was able to grow its email list by over 900% with exit-intent popups.

Plus, you can now use mobile exit-intent campaigns that work on smartphones. For that, you’ll want to check out this article on how to create a mobile exit-intent popup that converts .

Ready to get started with OptinMonster? Sign up for your risk-free OptinMonster account today!

Disclosure: Our content is reader-supported. This means if you click on some of our links, then we may earn a commission. We only recommend products that we believe will add value to our readers.

Thanks for reading this article – I hope you found it helpful.

I wanted to let you know about our powerful Exit Intent® technology that converts abandoning website visitors into email subscribers and customers. Typically 70% of the people who visit your website will leave and never return, meaning all those marketing efforts to reach them have gone to waste.

OptinMonster’s Exit Intent® technology detects user behavior and prompts them with a targeted campaign at the precise moment they are about to leave.

You can unlock this powerful technology 100% free when you purchase our OptinMonster Pro plan.

Get started with OptinMonster today and see why 1,000,000+ choose OptinMonster to get more subscribers and customers.

Thomas Griffin President of OptinMonster

keep sharing the blogs and good work

Thank you so much for this information! Does this work with mail chimp or is separate from Mail Chimp?

Hey Misty, thanks for asking! Yes, OptinMonster does integrate with Mailchimp. You can learn more about how OptinMonster syncs with Mailchimp here . If you have any other questions, don’t hesitate to reach out!

Great article! I found the information to be both informative and well-presented. Bravo.

This article provides a in-depth analysis of topic. I appreciate the thoughtful approach you took to explaining it.

May I simply say what a relief to find a person that genuinely understands what they are talking about online. You actually realize how to bring a problem to light and make it important. More and more people must look at this and understand this side of your story. I was surprised you are not more popular given that you surely have the gift.

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Guide: How to Say “Please Visit Our Website”

Welcome to our comprehensive guide on how to express the phrase “Please visit our website.” Whether you’re seeking a formal or informal approach, we’ve got you covered. In this guide, we will explore various ways to convey this message effectively, sharing tips and examples along the way. Let’s dive in!

1. Formal Ways to Say “Please Visit Our Website”

When it comes to formal communication, it’s essential to maintain a respectful tone and convey your request clearly. Here are some phrases you can use:

1. We kindly request you to visit our website.

In this concise and polite phrase, the emphasis is placed on the request being made. By using the term “kindly,” you show respect and subtly indicate that you value the recipient’s time.

2. We would appreciate it if you could take a moment to visit our website.

This phrase expresses gratitude in advance and acknowledges the recipient’s effort in considering your request. It adds a personal touch by using “you” and “could,” making it more formal yet still friendly.

2. Informal Ways to Say “Please Visit Our Website”

When communicating in a more casual or friendly setting, you have a little more flexibility in your language. Here are a few informal ways to say “Please visit our website”:

1. Hey! Check out our website when you get a chance.

This concise and friendly message works well in a more casual context. “Hey!” adds a personable touch, while “when you get a chance” acknowledges the recipient’s busy schedule without sounding demanding.

2. Could you do us a favor and visit our website?

By using the phrase “do us a favor,” you make the request sound more like a friendly ask rather than an obligation. It’s an effective way to solicit help from someone you have a good rapport with.

3. Tips for Effective Communication:

To ensure your request to visit your website is received positively, consider the following tips:

• Be clear and concise: Use short and simple sentences to convey your message directly.
• Highlight the benefits: Mention the advantages the recipient will gain by visiting your website, such as valuable information, exclusive content, or special offers.
• Make it personal: Tailor your message to the recipient and show genuine interest in their needs or preferences.
• Show gratitude: Always express your appreciation for the recipient’s time and effort.
• Provide clear instructions: Include any necessary links or instructions on how to navigate your website.

4. Examples:

Let’s take a look at a few examples that incorporate the tips provided:

1. Dear [Recipient’s Name], we invite you to explore our website, where you’ll find valuable resources related to [Industry/Topic]. We appreciate your time and hope you find our content useful. Visit us at [Website URL].

2. Hi [Recipient’s Name], check out [Website Name] if you’re interested in [desired content]. We’ve put together a collection of exciting articles and exclusive offers just for you. Feel free to take a look at [Website URL] at your convenience. Thanks!

Remember, these examples can be adapted to suit your specific needs and the nature of your relationship with the recipient.

Expressing the request “Please visit our website” can vary depending on the formality of your communication. Whether you opt for formal or informal language, it’s crucial to be clear, concise, and considerate of the recipient’s time. By incorporating the provided tips and examples, you’ll be well-equipped to engage your audience and entice them to explore your website. Best of luck!

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88 compelling words and phrases to prompt website visitors into action [Infographic]

As consumers’ buying behaviors evolve, the way we sell needs to evolve to match.

But what does that actually mean for marketers and the digital world?

For starters, we need to ensure our websites are optimized not only for the best possible user experience, but for the one that will get them to take action.

The right feel, colors, design, images, and content are all extremely important elements that influence the buyer’s journey .

Even more granular, our calls-to-action, forms, header hierarchy, personalization, automation, and language can also affect the way a website visitor acts.

Social Media Today recently published an infographic by Ashlyn Writes that focuses specifically on influencing the actions of website visitors through words and phrases.

Depending on what action you’d like your visitors to take, some language choices have been proven to be more effective than others, due to a particular psychological response.

Below is a summary of the 88 compelling words and phrases curated by Ashlyn Writes that are worth testing on your website to improve your conversion rate.

Four types of actionable words and phrases to use in your content

Conversion copywriting can be hard to master, but it is essential. We use it in our emails, website and landing pages, blog articles, and social media posts. The way we write and portray our messaging can have a large effect on our conversion rates.

By focusing on four main groups of words and phrases, marketers and salespeople can optimize the content they create in order to elicit the action they want their audience to take.

1. Exclusivity

Examples: Some examples of this type are: members only, become an insider, VIP, only available to subscribers, and log in required.

Why It’s Effective: People want to feel important. By positively labeling those who join our Facebook group, subscribe to our blog, or become a loyal member, as a community, we can create a “special” and inclusive feeling. For the people who aren’t a part of any of those things, they often want what they can’t have. They want to be one of the exclusive few.

Where You Can Use It: Like IMPACT’s own IMPACT Elite , a Facebook Group that accepts certain people as members can be a great place to imply exclusivity. It’s not a group for just anyone, so the people who are a part of it know they’re special.

2. Scarcity

Examples: To master this, try phrases like: limited offer, last chance, spots running out, and early-bird rate ends soon.

Why It’s Effective: Psychology has long proven that when something seems limited in availability, it’s natural for people to want it more -- and want it faster. (Think of FOMO -- Fear Of Missing Out -- for example.)

Where You Can Use It: In the digital sense, try using these phrases when you’re hosting an online event or selling tickets online to a physical event. For example, host a webinar with limited spots or create early-bird pricing for tickets to a live event .

3. Lower risk

Examples: Some lower risk words include: certified, money back guarantee, tried-and-true, reliable, endorsed, and best-selling.

Why It’s Effective: By using lower risk words, you’re implying that the risk and potential monetary loss is minimal. People feel better about purchasing or clicking, because they’re somewhat “covered” if something goes wrong.

Where You Can Use It: An e-commerce store is a great place to try using lower risk words and phrases. Offer a product with a money back guarantee, or let them try the product before they buy it.

4. Power 

Examples: Some examples of power words are: best, bonus, complete, ultimate, promote, secret, win, and premier.

Why It’s Effective: Power words evoke emotion and trigger curiosity. Content that elicits relatable emotions is more likely to be shared than content that doesn’t strike a chord. Words and phrases that cause curiosity have a higher tendency to receive clicks and engagement due to the fact that people simply cannot resist knowing all the details.

Where You Can Use It: Try using power words on a landing page for a premium content offer. For example, don’t give away The Guide to Conversion Rate; give your audience The Ultimate Guide to a Sure-Fire Conversion Rate Strategy that Really Works.

Check out the rest of the words

The bottom line is that in order to increase your conversion rate, you’ve got to get your visitors interested -- and you’ve got to do this as quickly as possible. Using language that entices the visitor and intrigues them can help you do just that.

To view the full list of words and phrases, see the infographic below.

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We’re excited to announce that our new website went live. Whether on desktop or mobile, the updated site will provide an elevated experience. It’s been totally revamped with improvements to our content; which now includes big, beautiful product and project imagery accompanied by vivid descriptions (for added value with a quick read). There’s a whole host of small changes and impactful advancements, all of which make the new site that much better.

We kicked off the project with a bunch of big ideas, all centered around creating inspiring experiences for our different customer groups. The solution was to group our content into 4 categories: a ‘ BRAG BOOK ‘ (project gallery),’ BUECHEL BIO ‘ (about us), ‘ PRODUCTS ‘ ( Building Stone Veneers | Cut Stone | Landscape Stone ), and ‘ RESOURCES ‘.

Ease of use and intuitive site navigation were a must. It was important that new and repeat visitors could get where they needed to go, find inspiration, and immediately gain a better understanding of the Buechel brand and everything that we have to offer.

Visit our  Brag Book ‘s   project pages to discover huge hero images, a lineup of thumbnails, downloadable images, social media share options, and pics with links to the products used. Our product pages also host project images, swatch photos, downloadable architectural assets, spots to start building your own custom quote requests, detailed descriptions, and more.

Go ahead and explore. We hope you like the changes. If you have feedback, please let us know. And don’t be afraid to use the fun new social media share buttons below. Thanks for visiting!

Tracy Lisowe Marketing Manager Buechel Stone Corp.

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Utah SGID Statewide Roads Data Layer Updates

UGRC recently completed updates to the SGID Roads data layer. Please visit our Roads and Highway System data page where you will find information about the Roads data model, as well as a web service layer to the SGID Roads data and direct download links in shapefile and geodatabase format.

These updates are also reflected in UGRC’s address locators .

The following are highlights from this month’s update.

County Updates

New roads were added and road names and address ranges were updated for the following counties:

• Box Elder County: Obtained roads data on 04/08/2024. Previous update was on 01/12/2024.
• Iron County: Obtained roads data on 03/13/2024. Previous update was on 01/12/2024.
• Juab County: Obtained roads data on 04/03/2024. Previous update was on 06/13/2022.
• Salt Lake County: Obtained roads data on 03/13/2024. Previous update was on 03/08/2024.
• Utah County: Obtained roads data on 03/19/2024. Previous update was on 03/08/2024.
• Washington County: Obtained roads data on 03/25/2024. Previous update was on 03/08/2024.
• Weber County: Obtained roads data on 03/25/2024. Previous update was on 03/08/2024.

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