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8 big sports tourism trends for 2023.

The sports tourism industry continues to trend up. We look at the forces behind the trends.

Matt Swenson, a editorial director at Connect Meetings

Tim Morgan, chief sports officer at the Chattanooga Sports Commission , says the fiber optic-powered destination didn’t experience a dip from 2020 to 2022 in hosting sporting events. On the other hand, Greg Fante , the newly minted CEO of the Louisville Sports Commission , acknowledges his hometown’s numbers aren’t back to pre-pandemic levels. Such is the uneven nature of the sports tourism industry’s recovery from COVID-19.

Predicting the future is unknown, but it appears safe to say the worst of the pandemic is over. Arenas and stadiums across the country are full again. Generally speaking, Americans are back to many of their old routines. The expectation is 2023 will be the closest to the ways things were, albeit with a few twists. 

“We have seen an upward trend in event participation for our sport by around 10% to 20%,” reports Connor Shane, director of national events at USA Racquetball . “Our regional events are coming back online in full force this year after almost three years of seeing obstacles from COVID-19.”

What that means for sports tourism is a level playing field. Destinations are open for business and events are returning. The fact some of the industry’s most prominent leaders were in Qatar for the World Cup, prepping for this country’s turn in 2026, is a sign of how far we’ve come back.

The fact that it appears 2023 is the end of the tunnel the industry has been waiting for makes it a particularly pivotal year. Yes, travel sports appear to be back, but this is also a time to incorporate changes beyond the playing field. Time doesn’t stand still, and forward-thinking sports event professionals are looking for new opportunities to connect in meaningful ways with participants, parents and spectators.

Health and safety will always be a concern in sports, but perhaps the greater hurdle going forward are concerning economic headwinds. Finding coaches, refs and other staff necessary to keep tournaments running smoothly is not as easy as it used to be. Parents have proved they will put their children’s activities first, but they could face tough choices as inflation continues to raise prices.

Fante, a fourth-generation Louisvillian, stayed close to home professionals because of the positive impacts events have on his community.

“Sports matter because they promote active lifestyles, encourage personal growth and development, and create a sense of community,” he says. Or more succinctly, “Sports bring together,” he adds.

His comments come at an inflexion point for society, which appears split on many cultural issues. Sports has always been at the forefront of change and this era will not be different.

Here, we explore the trends sure to affect sports tourism in 2023 (and beyond) and how the industry is adapting to the needs of its base.

Good luck finding a hotter topic, especially given how far-ranging DEI initiatives have come in recent years. Last year, US Quidditch and Major League Quidditch teamed up to rebrand their sport to Quadball in an effort to distance themselves from Harry Potter author J.K. Rowling’s controversial comments about transsexuals. Questions about LGBTQ athletes participating in certain competitions are now political.

USA Fencing CEO Phil Andrews took the extraordinary step to share this LinkedIn post as the NGB’s response to human rights issues: “Beginning with the 2023-24 national tournament season and beyond, we'll give preference when selecting host cities for national tournaments to states without laws that harm members of LGBTQ communities as well as states that do not have laws undermining the reproductive health of women.”

Fante describes Louisville’s current inclusion efforts as “intentional,” a term many organizations would likely say about their initiatives. In the case of the Louisville Sports Commission, key actions include adding a specific diversity statement to its mission overview. More tangibly, a partnership with the city’s Urban League led to a top-of-the-line indoor track built at the Norton Healthcare Sports & Learning Center , located mere blocks from where Muhammad Ali grew up—a traditionally underserved neighborhood.

“ Fencing the Gap ” is a new campaign USA Fencing implemented to extend its outreach to BIPOC (Black, Indigenous and people of color) youth, youth girls and youth with disabilities. Grants and scholarships ease financial burdens for athletes, coaches and clubs.

On the supplier side, the Greater Columbus Sports Commission launched its Diversity Apprenticeship Program to provide hands-on experience to people of color in the travel industry in hopes of encouraging a broader group of future professionals. “I’m really proud of this hospitality initiative in our community,” says Greater Columbus Sports Commission CEO Linda Logan, a trailblazer for women in sports tourism.

While it’s far harder to recreate sports events on a virtual platform than corporate meetings, the 2020 digital revolution opened new doors.

As “Gig City,” Chattanooga has been ahead of the game in this regard. The Tennessee destination was the first city in the Western Hemisphere to offer 1 gigabit-per-second fiber internet service to all of its residents and businesses in 2010 (it’s up to 25 gigabits-per-second service now). Morgan says this makes the area a natural for esports because of the bandwidth required for large-scale gaming events. 

Its reputation for technical know-how expands with geofencing advertising employed for state championships, notes Morgan. Investments have also been made in the form of a state-of-the-art Jumbotron at Finley Stadium , home of the University of Tennessee at Chattanooga football team and Chattanooga FC, a professional Division 3 soccer team, as well as many youth sports events.

Despite the return of fans to the stands, livestreaming is as popular as ever. NFHS Network Vice President Mark Koski says out-of-state family members and friends make up much of the millions of viewers catching high school games online. Statistics show most of the audience watches in real time even though on-demand is available, a sign of how involved the viewers are in the action. NFHS is more than halfway to its goal of providing streaming capabilities to all of the country’s 19,500 high schools. The holdup appears to be athletic directors who remain afraid the high-tech option takes away from ticket sales that act as fundraisers.

Koski’s job is to educate using an impressive list of stats that their fears are unfounded. “It truly is for those who can’t make it to the games,” he says.

EMERGING SPORTS

By this time next year, pickleball may be disqualified from the list of trending sports. In many regards, it has hit the big time. Tom Brady, LeBron James and Kim Clijsters are among professional athletes investing in teams. Pickleball events are a big deal in cities ranging from Atlantic City to Kissimmee, Florida, to Columbus, Ohio . Pickle & Chill in Columbus is among a growing number of specific pickleball facilities. Gulf Shores | Orange Beach Sports & Events in Alabama partnered to build a 12-court lighted pickleball facility at the Gulf Shores Sportsplex

Morgan sees plenty of pickleball in Chattanooga, too, but adds badminton and gravel races are also on his radar as gaining steam.

INTERNATIONAL EVENTS

It’s not a coincidence to see the flurry of activity regarding international events coming to U.S. cities. Fante, who helps welcome international crowds annually to the Kentucky Derby, says some of the red tape involved in bringing global events to the U.S. has been cut on both the domestic and international side. Noteworthy items from 2022 include:

  • The World Athletics Championships had spanned the globe without stopping in this country until Eugene, Oregon , hosted the 2022 event. 
  • Birmingham, Alabama, welcomed The World Games , a spotlight for non-Olympic sports, in July 2022.
  • The Maryland Cycling Classic got rolling on Labor Day weekend after back-to-back COVID-related cancellations in 2020 and 2021.
  • Eleven U.S. destinations learned they will host World Cup games in 2026. First-timers include Seattle, Miami, Philadelphia, Atlanta, Houston and Kansas City.
  • The U.S. was awarded the 2031 Men’s Rugby World Cup and 2033 Women’s Rugby World Cup , a first for both events.

“I think cities are getting smarter and there are more dollars available for cities to take some more risk,” says Fante, who is hoping to bring the Breeder’s Cup, a major international horse racing event, back to Louisville. “We’re understanding how we can raise funds and have funds to help host these kinds of events.”

Beyond the hotel rooms, Morgan says international events have the benefit of increasing a city and region’s international profile. Chattanooga, for instance, hosted the IRONMAN 70.3 World Championships, which not only spurred business to the city but to the entire state. The event also cemented Chattanooga’s reputation as an active, outdoors destination, he adds.

SITE SELECTION & RFPS

Sustainability and site selection go hand in hand these days. This goes beyond decreasing waste, which is always a top priority. Sports planners are showing a preference toward turf fields, particularly among sports played on rectangular fields, says Morgan. Organizers are growing wary of rain damaging fields to the point where events can’t go on, which becomes a higher priority as families free up vacation time and resources to travel to tournaments. 

Morgan has also noticed a decreased demand for bid fees from rights holders.

He also says Airbnb remains a popular option for visiting athletes despite stay-to-play policies. The cost of renting a home is often cheaper than a single hotel room, Morgan notes.

“Sometimes, we are our own worst enemies,” Morgan says of high prices.

CONSOLIDATION

The events business has seen a retraction in the number of vendors and companies. If the economy turns south, more mergers will come. One company to watch is 3STEP Sports .

Founder and Chairman David Geaslen , former CEO of Scouts Inc. and as ESPN’s VP of High School Sports and Recruiting, is targeting established event brands and bringing them into the fold. Under the current model, the acquired organizations still run the events under the large umbrella. With the financial backing of core investors Fiume Capital and Juggernaut Capital, 3STEP has acquired 74 new brands in nine sports across 43 states over the course of the past three years. Hoop Group and Munciana Volleyball Club are among the most notable acquisitions. The company includes more than 2,500 events and 1,800 club teams. 

BURNOUT IS REAL

The hospitality industry at large is still facing an uphill battle following the employee exodus of 2020-21. Help Wanted posters may as well be a universal sign for all events. The staff that did stay is often overworked and underpaid considering the extra tasks they are performing. Likewise, the constant adjustments make it almost impossible to make sure nothing falls through the cracks. Shane says the stress is noticeable. 

“Many of our head coaches and state association board members have been transitioning in and out of officer positions. This trend is similar to our national coaching, as well as our federation operational staff. This is creating a tough situation as the biggest problem we will be facing with this turnover is the disappearance of intellectual capital and expertise that does not get cleanly passed down. I have faced several situations this year where we did not have any controlling officers in a program that had solid experience to meet their KPIs and we had to reinvent the wheel,” he says.

BIG NEWS AHEAD

Perhaps the best trend for sports tourism is there is no shortage of interest. A few items to watch for in 2023 include:

  • The NCAA opens its portal for future championships. Las Vegas already won its first Final Four. Fante hopes indoor track events find their way to Louisville’s newish facility.
  • FIFA is expected to reveal which North American destinations will host the later rounds of the 2026 World Cup. The grand prize—semifinals and finals—are in play for large venues with experience hosting major events. That bodes well for Los Angeles, Dallas, Atlanta and Houston, in particular.
  • Sports ETA, the association composed primarily of sports commissions, is seeking a new CEO to take over for Al Kidd , who announced his retirement effective June 2023. Will a woman lead the organization for the first time?  

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Global Sports Tourism Market 2023-2027- Product Image

Global Sports Tourism Market 2023-2027

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  • November 2022
  • Region: Global
  • ID: 5174363
  • Description

Table of Contents

Executive summary, companies mentioned, related topics, related reports.

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The sports tourism market is segmented as below:

  • Domestic sports tourism
  • International sports tourism
  • Soccer tourism
  • Cricket tourism
  • Tennis tourism
  • Passive sports tourism
  • Active sports tourism

By Geographical Landscape

  • North America
  • South America
  • Middle East and Africa

The report on the sports tourism market covers the following areas:

  • Sports tourism market sizing
  • Sports tourism market forecast
  • Sports tourism market industry analysis

A selection of companies mentioned in this report includes:

  • BAC Sports Ltd.
  • DTB Sports Management Ltd.
  • Fanatic Sports Pvt. Ltd.
  • Gala Management Services Ltd.
  • Global Sports Travel and Tours Pty Ltd.
  • International Sports Management Inc.
  • ITC Travel Group
  • JTB India Pvt. Ltd.
  • KNT CT Holdings
  • Match Hospitality AG
  • QuintEvents LLC
  • Sports Tours International Ltd.
  • Sports Travel and Hospitality Group Ltd.
  • Sportsnet Corp. Pty Ltd.
  • The Hospitality Group
  • Thomas Cook India Ltd.
  • travelOsports
  • Veda Sports Marketing Pvt. Ltd.
  • Victory Sports Tours
  • Travel And Tourism

Global Sports Tourism Market Report and Forecast 2023-2028 - Product Image

Global Sports Tourism Market Report and Forecast 2023-2028

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Global Golf Tourism Market 2023-2027 - Product Image

Global Golf Tourism Market 2023-2027

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Global Art Tourism Market 2024-2028 - Product Image

Global Art Tourism Market 2024-2028

  • January 2024

Tourism Event Market By Type, By Channel, By Revenue Source: Global Opportunity Analysis and Industry Forecast, 2023-2032 - Product Image

Tourism Event Market By Type, By Channel, By Revenue Source: Global Opportunity Analysis and Industry Forecast, 2023-2032

Domestic Tourism Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028 - Product Image

Domestic Tourism Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028

  • November 2023

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Sports and Wanderlust Combine Profitably with Sports Tourism

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Sports tourism, a novel terminology for an old practice of the fandom wherein people would travel from one location to another to watch their favorite athletes or sports teams play. Today, the scope of sports tourism also includes people traveling from one destination to another to participate in sports themselves.

As of 2016, the global sports tourism market accounted for 12.12% of its parent concern- the global market for tourism. And, the trend is set to grow profitably. Market research experts at Technavio predict a brisk CAGR and the industry amounting to billions of dollars at the business end of 2021.

Favorable conditions – Increased spending ability and channels to spend it on

Sports tourism by definition is the coming together of two of mankind’s most enjoyable pursuits, Sports and wanderlust. In recent times, with improved spending ability and a desire to break the sheer mundane of everyday life, people are willing to spend and chase their favorite sporting passions across the planet. This trend is especially rampant in countries like the US, UK, France, Spain, Germany and Australia that host a number of sporting events and attract a healthy chunk of the sports tourism traffic.

Infrastructure is important. That, attracts the sporting events which consequently brings in the tourists. Whilst building said infrastructure and hosting the aforementioned tourists, the culture of sports tourism is also contributing to the GDP and employment scene of the host country. Developing countries such as India, Sri Lanka and Brazil are aware of this and refining their own infrastructure to cash-in on the great promise shown by sports tourism.

Vendor talk – How to be part of the mania?

Though there is an abundance of dedicated tour operators, the management of sports tourism is a nascent specialty. However, the current players are all monoliths in the global tourism market- BAC Sport, Great Atlantic Sports Travel, ITC Sports Travel, TUI Group, etc., and offer strong competition to any up-and-coming tour operator that wants to specialize in sports based tourism.

    Schematic that shows the ground conditions faced by vendors in the global sports tourism market

Maybe, segregation of sports tourism from the mothership, global tourism market , in the form of specialized packages and offers could prove to be the difference maker. Innovation and creativity does have a role to play here – just as it does in any profit-making endeavor wherein the competition is stiff and there is an acute need to separate oneself from the competitors.

On the flipside – Serious challenges that could be firm deal breakers

The market research report from Technavio does mention the growing threat of terrorism, the growing popularity of adventure tourism and disruption of set infrastructure thanks to natural disasters, as the key challenges that could completely turn off a tourist’s interest in visiting a particular sports tourism destination. These problems could prove to be hard to fix, and all the investments until the undesired occurrence could be in vain.

However, in terms of the present scenario, sports tourism is definitely a fan favorite. In order to profitably and sustainably exploit this market, a vendor need just get their marketing strategy right.

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What it is : Sports tourism is a type of tourism activity which refers to the travel experience of the tourist who either observes as a spectator or actively participates in a sporting event generally involving commercial and non-commercial activities of a competitive nature.

Why it Matters : Sports tourism is a fundamental axis, generating around 10% of the world’s expenditure on tourism. It has an estimated growth rate of 17.5% between 2023-2030, moving masses intra and intercontinentally. Sports tourism can promote social, economic and environmental action, it accelerates development and can leave a long-lasting positive legacy.

Sports and Tourism are interrelated and complementary. Today, sports tourism is one of the fastest-growing sectors in tourism. More and more tourists are interested in sport activities during their trips whether sports are the main objective of travel or not. Sport events of various kinds and sizes attract tourists as participants or spectators and destinations try to add local flavours to them to distinguish themselves and provide authentic local experiences. Mega sport events such as the Olympics and World Cups can be a catalyst for tourism development if successfully leveraged in terms of destination branding, infrastructure development and other economic and social benefits.

Sport Tourism - Surf

Sports Tourism Events

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1 st World Sports Tourism Congress

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2 nd World Sports Tourism Congress

UNWTO International Conference on Tourism and Sports

UN Tourism International Conference on Tourism and Sports

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UN Tourism / South Africa International Summit on Tourism, Sport and Mega-events

UPCOMING SPORTS TOURISM EVENTS

3rd World Sports Tourism Congress

3 rd World Sports Tourism Congress (more information coming soon)

UN TOURISM PUBLICATIONS ON SPORTS TOURISM

Sport & Tourism

Sport & Tourism

Sport and Tourism are two driving forces for the promotion and sustainable economic development of tourism destinations. To better understand the links between tourism and sport and to increase the awareness of the benefits of their joint contributions, UN Tourism and the International Olympic Committee (IOC) jointly organized the First World Conference on Sport and Tourism in Barcelona on 22-23 February 2001. This publication contains the studies prepared for the Conference as well as the speeches delivered there.

Sport & Tourism

Sport Tourism and the Sustainable Development Goals (SDGs)

Tourism can contribute to sustainable development and the achievement of the 17 Sustainable Development Goals (SDGs). This overview illustrates how sport tourism can contribute to the SDGs and what needs to be considered when developing sport tourism to ensure its contribution to sustainable development. The comparative strength of sport tourism lies in: Engagement in physical activities; Opportunities for interactions; and High development potential almost anywhere. Thanks to these characteristics, sport tourism can play an important role in achieving various SDGs if developed with consideration.

Maximizing the Benefits of Mega Events for Tourism Development

Maximizing the Benefits of Mega Events for Tourism Development

A mega event benefits a host destination in terms of attracting visitors to the event and drawing global attention to the destination. However, in addition to such short-term benefits, it can be a catalyst for longer-term tourism development in various aspects from economic to social. This publication on Maximizing the Benefits of Mega Events for Tourism Development provides practical references on what a host destination can do to fully leverage the event opportunity for tourism development with a variety of illustrative cases. Although the report refers to insights from mega events, the practical references can be applied to any scale of events in any destination.

Walking Tourism – Promoting Regional Development

Walking Tourism – Promoting Regional Development

Walking tourism is now one of the most popular ways to experience a destination. It allows tourists to better engage with local people, nature and culture. It also meets the growing demand of travellers of outdoor activities in general, including when they travel. Walking tourism can be developed anywhere as a sustainable tourism offer with a relatively small investment. It can bring about social and economic benefits to residents and communities if properly developed and managed. This report showcases various successful examples of walking tourism and aims to serve as a practical reference for destinations with a focus on the role of walking tourism in regional development.

Sports Tourism in Latin America

Sports Tourism in Latin America

Tourism and sport are key cultural elements of today’s world and have significant impact on modern society and international tourism. With this in mind, the WTO has carried out a new study aimed at providing a more complete analysis of the role that sports tourism and sports in general among the products offered in Latin America by European tour operators and tourism websites.

Sport and Tourism – Introductory Report

Sport and Tourism – Introductory Report

Sport and Tourism have a major socio-economic impact, appreciated in most civilian societies and increasingly recognized by governments. This is one of the many conclusions of this report which was prepared for the First World Conference on Sport and Tourism jointly organized by the International Olympic Committee (IOC) and WTO.After developing a theoretical framework for the system of Sport and Tourism and analysing the future trends of sport and sports tourism this report looks at the different socio-economic impacts of sport and tourism and how they can be managed best.

Sport Activities during the Outbound Holidays of the Germans, the Dutch & the French

Sport Activities during the Outbound Holidays of the Germans, the Dutch & the French

The World Tourism Organization (WTO) and the International Olympic Committee (IOC) prepared this study on the level and characteristics of the sport activities engaged in during holidays abroad. Germany, the Netherlands and France were chosen for this study. These countries ranked among the leaders in terms of international tourism expenditure in 1999. Even though this study does not cover all the major generating markets, we are sure that it gives a clear picture of the importance of sport activities in tourism, and it makes many suggestions. This study also deals with many practical aspects, e.g.: length of stay, expenditure, seasonal demand, booking patterns, accommodation, and consumer profiles such as gender, age, social status, and area of residence.

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Sports Commissions Don’t Just Boost Tourism. They Build Communities

By Ingrid Wicker McCree

Ingrid Wicker McCree

Chair, Durham Sports Commission

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Ingrid Wicker McCree

Today’s guest columnist is Ingrid Wicker McCree, chair of the Durham Sports Commission Board of Directors.

As a former college athlete, coach, instructor and athletics administrator, I have seen it repeatedly throughout my life and career: Sports are a true common denominator and force for good in our world. Beyond their individual benefits—improving physical and mental health while building leadership and teamwork skills—they also have the ability to bring people together and foster a sense of community. A love of sports can transcend cultural, social and economic barriers, bringing together people from varied backgrounds, with different beliefs and values.

From their roots in local chambers of commerce, where early work to promote communities and events prompted the creation of specialized committees focused on sporting events, sports commissions evolved into independent organizations. The first, Indiana Sports Corp., was founded in 1979 , and has gone on to stage dozens of national and international events, including a Super Bowl and 11 NCAA men’s and women’s Final Fours. In essence, sports commissions are organizations dedicated to bringing sporting events to their area and ensuring they are successful. They offer a range of services to help make this happen, including marketing and securing corporate sponsorship, providing volunteers, and acting as a liaison for sports teams, hotels, transportation providers, attractions, restaurants and venues, and in some cases running the events themselves.

What does success look like for a sports commission?

Therein lies the beauty of these organizations; each commission can define success for itself based on the facilities, offerings, needs and make-up of people and businesses in the areas they serve. However, one crucial ingredient to success is diverse leadership that reflects the people and localities being served, including a staff and board who know more about the city, seeing it through a particular lens, supporting the event bidding process by articulating what the community has to offer an event.

I would venture a guess that few other sports commissions have executive, deputy and assistant directors who all represent diversity. Unfortunately, it would be just that—a guess—as demographic data for the industry is unavailable. The Institute for Diversity and Ethics in Sport (TIDES) recently released their 2022 Racial and Gender Report Card, which provides an evaluation of hiring practices of women and people of color in leading professional and amateur sports and sporting organizations in the United States. The opportunity exists for TIDES, perhaps working closely with the Sports Events & Tourism Association (Sports ETA), to incorporate sports tourism/sports commissions into future reports to the benefit of the industry and the events, people and regions they serve.

In addition to their responsibility to ensure events are sustainable and provide clear benefits to the local community, sports commissions are also called to provide support for the development of young athletes and sports professionals, especially those in underrepresented groups. I am particularly proud of the DSC’s One Team, One Durham Fund ( 1T1D ) that supports youth sports development in the area with grants awarded to local nonprofits. Partly funded through proceeds from the commission’s sporting events, it is an example of reinvesting sports tourism dollars directly into the community and demonstrates a commitment to creating a tangible social impact. After all, at the heart of the sports commission is the community. Sports are the vehicle through which we strive to invigorate our communities both socially and economically.

I also encourage all sports commissions to incorporate educational elements into their mission statements. It’s important to partner with colleges and universities to create internship and volunteer opportunities, as well as with sports and recreational management classes to inform young people about careers in sports tourism. Together we can continue to grow this incredibly important industry and further create inclusive and representative organizations that reflect the communities we serve.

Dr. Ingrid Wicker McCree spent 14 of her 28 years with North Carolina Central University as director of athletics and currently serves as the chair for the Durham Sports Commission Board of Directors. Wicker McCree was the first female to permanently hold the AD title at NCCU, where she played a key role in the university’s transition to NCAA Division I.

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As the sports events and tourism industry's association, Sports ETA emphasizes business development and networking opportunities year-round that help make our members more effective in the business of bidding on, booking, and managing sporting events. Sports ETA produces a variety of in-person and virtual events for serious-minded sports events and tourism executives.

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Developed by top women leaders in the sports events and tourism industry, the annual Women's Summit will inspire you to achieve your career goals. The Sports ETA Women’s Summit offers attendees solutions to build stronger bonds with their community, advocate for themselves, and hone their leadership skills. Attendees will takeaway tools and resources to elevate their personal brand and become more valuable to their organization after attending the Sports ETA Women’s Summit. 

Sports ETA Facilities Summit

Developed by industry leaders in sports facilities, events, and tourism, the Sports Facilities Summit provides education and facilities tours to industry leaders who want to learn about trends, and experience live operations of a sports facility. Created to facilitate discussions and networking for industry professionals, developers and architects, sports facilities personnel and vendors, the Sports Facilities Summit hosts a series of events to explore all aspects of this industry.

Sports ETA Symposium

The Sports Event Symposium is the annual meeting of the Sports Events & Tourism Association (Sports ETA), the only non-profit 501(c)3 association for the sports events and tourism industry in the United States since 1992. Hundreds of sports events and tourism professionals and industry partners gather to exchange time, resources, strategies, solutions, and more. The Symposium features dozens of authentic education sessions, countless networking opportunities, and business development appointments in the Sports Marketplace, all to help our members produce measurable ROI for their organization, elevate their sports events, and improve the quality of life in their destinations.

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4S Summit

Conversations will focus on commonalities among our dynamic members, rather than differences.

4S Summit is open to all membership categories, 25 topics will be covered in two short days to help you excel in the sports events and tourism industry.  

4S Summit

The CE Summit equips Sports Events and Tourism CEOs with the tools necessary to advance the mission of your organization. CEOs of sports destinations and sports events are invited to learn from industry experts addressing high-level topics including office culture, leadership and management, crisis management, achieving goals, and more.

Become a Member

The founding members of Sports ETA created the Association in 1992 so that they could share best practices and information with each other in order to be more successful at bidding on and hosting sporting events. As Sports ETA has evolved over the last two decades, the Association has continued to develop benefits that align with that mission. We strive to provide meaningful benefits and relevant content as our membership base grows and evolves, while continuing to be regarded as the #1 resource for sports events and tourism professionals.

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72 Fun & Unusual Things to Do in Moscow

fun things to do in Moscow

Sure, Moscow is the Russian political capital and the nation’s most populous city, but describing it as such couldn’t be any further from the truth. More accurately, Moscow is a city of contrasts.

It exudes history — its Kremlin dates back centuries, nodding to royalty and leadership old and now, while the famed Red Square, the poster child of the city, blends striking color with ancient tradition and religion.

On the other hand, it’s a city of modern pop culture and towering skyscrapers; a place where you’ll come across new-age museums, arts centers, manmade parks, and an efficient transportation system that’s one of the most beautiful in Europe.

It’s a city of longstanding culture — the Bolshoi Theater is an international symbol for excellence in classical dance, while Russia’s National Ballet Company remains renowned worldwide — as well as upbeat nightlife, with some of the world’s most celebrated rooftop bars and nightclubs.

While it’s a city filled with opposites, there remains no shortage of things to do in Moscow for all types of travelers — from those who want cultural immersion to those looking for an epic night out, you’ll be spoiled for choice. And if you’re not sure where to start, here’s a list of suggestions!

The Moscow Kremlin

If there’s any particular district begging to be the first place you visit on your trip, it’s the Kremlin.

Built in the 16th century by Ivan the Terrible, the UNESCO-listed area has since become the heart of Russia’s capital city, where you’ll find several churches, palaces, and other noteworthy buildings.

We’ll dive into each of its main attractions in a second, but regardless of what you visit, try to make it to the Kremlin in time for sunset — because seeing its golden domes glinting in the late-afternoon light makes for one spectacular tourist photo!

Click here to learn about Kremlin tickets prices .

1 – Admire the abundance of Kremlin towers | the Kremlin

Kremlin towers, Moscow

As your eyes dart down the towering red-brick Kremlin wall, the first thing you’ll notice is its large towers of all different styles and sizes.

With a whopping 20 separate minarets towering above the historic area, each with its own name, colors, features and history, a guided tour to learn each of their fascinating stories is a must.

To give you a little taste, the Konstantin-Yeleninskaya Tower once housed a torture chamber. Saviour’s Tower at the main entrance boasts a famous chiming clock, the Secret Tower houses a secret escape tunnel, and the Trinity Tower is the tallest of them all.

  • Moscow Kremlin tours

2 – Visit the enormous Grand Kremlin Palace | the Kremlin

Grand Kremlin Palace, Moscow

A remarkable attraction in terms of both beauty and history, the Grand Kremlin Palace is an ornate rococo-style building that was commissioned during the reign of Nicholas I, and today acts as the official residence of none other than the Russian president, Vladimir Putin.

Perched atop Borovitsky Hill, its 125-meter-long facade is unmissable, making for impressive photos.

Take note: guided tours are few and far between, so you’ll have to book a few weeks in advance if you want to check out the decorated inner sanctum.

Directions in Google Maps

3 – People-watch in Cathedral Square | the Kremlin

Cathedral Square, Moscow

One of the most popular areas in all of Moscow (sometimes called Sobornaya Square), with multiple massive churches at its heart, Cathedral Square is flanked by several historic buildings and is never shy of a tourist crowd.

The three main churches — each spectacular works of architecture in their own right — are the Cathedral of the Assumption (the oldest and the biggest of all Kremlin churches), the 16th-century Cathedral of the Archangel Michael (known for its beautiful Corinthian gables and turrets), and the golden-domed Cathedral of the Annunciation (which connects to the Grand Kremlin Palace’s main building).

Throw in the 60-meter-high Ivan the Great Bell Tower, the lesser-known Church of the Twelve Apostles , the Church of the Deposition of the Virgin’s Robe (underrated yet famous for its marvelous stained-glass windows), and the medieval residence-turned-museum that is The Patriarch’s Palace, and you can see why this square is regularly number one on any visitor’s list of things to do in Moscow.

4 – See a show at the State Kremlin Palace | the Kremlin

State Kremlin Palace, Moscow

Just like the Grand Kremlin Palace , this theater and prestigious concert hall — with its grandiose facade and multiple sculptures — is another ornate building that’s worth admiring.

A popular place to hold conferences, the State Kremlin Palace was originally built as part of a larger complex for Communist Party meetings, but today hosts some of the biggest events in Moscow — we’re talkin’ sold-old ballet performances, world-famous concerts, opera shows, and festivals.

Check the website to see what’s on the calendar for your visit!

5 – See centuries worth of national treasures at the Armoury Chamber | the Kremlin

Armoury Chamber, Moscow

For anyone with an interest in historical weaponry and armor, this museum — which dates back to the early 1500s when it was created as the royal armory — is a must-see.

The Armoury Chamber (as well as the Diamond Fund Exhibition) is home to some of the most valuable objects that were originally owned by Russian monarchs — from jeweled heirlooms and intricate boxes to ornately decorated pistols and swords — many of which are centuries old.

Within the armoury chamber, you’ll also find the Russian historical regalia, a collection of artifacts that belonged to Russian tsars and emperors between the 13th and 20th centuries, highlighted by the Ivory Throne and the Monomakh’s Cap.

  • Armoury Chamber tours

6 – Step inside the Palace of the Facets | the Kremlin

Palace of the Facets, Moscow

The Palace of the Facets is one of the most underrated buildings in all of Moscow, largely because it’s not as widely promoted or photographed even though its exterior adorns some postcards.

From the outside, it blends in with the crowd. But step inside and you’ll discover a world of beauty and wonder — its frescoes, golden columns and enormous rooms are a sight to behold

The Palace of the Facets is not only a piece of art (literally, with painted walls), dating back over 500 years, but also acted as the dining hall for the Tsars.

7 – Feel small next to the Tsar Bell | the Kremlin

Tsar Bell, Moscow

Making Philadelphia’s famous Liberty Bell look diminutive in size, this monument , which never actually functioned as a bell due to its immense size (at 205 tons and standing 20.1 feet high!), has found fame in recent years for being the heaviest attraction inside The Kremlin.

With the bronze landmark’s claim to fame of being the biggest bell in the world, it presents as a great, quick photo op when roaming through the Kremlin.

8 – Check out the Senate Palace | the Kremlin

Senate Palace, Moscow

Another architectural masterpiece that’s tucked away within the Kremlin, this palace is famous for being one of Moscow’s most beautiful buildings — its yellow façade curves around to face inward and truly engulf anyone who stands near it.

Built back in the late 1700s, today it houses the Russian presidential administration and, unfortunately for us, is off limits to the general public.

Still, admiring it from outside, with the nearby Tsar Cannon, is certainly good enough.

9 – Grab a photo in front of the Tsar Cannon | the Kremlin

Tsar Cannon, Moscow

One of Moscow’s most iconic symbols, Tsar Cannon (or Royal Cannon) is a cannon that was manufactured in 1586 and resides — yep, you guessed it — within The Kremlin.

Following the theme of the enormous Tsar Bell, it weighs a whopping 39 tons — making it one of the world’s largest cannons even though it has never been shot.

And while its size may be impressive on its own, what makes this cannon so special is that it’s adorned with intricate carvings, ornaments, inscriptions, and a figure of a horse-riding Tsar Feodor the Bellringer.

  • walking tours in Moscow

10 – Join a tour of the Terem Palace | the Kremlin

Terem Palace, Moscow

A stunning, fairytale-like palace that’s steeped in history and detail, the five-story Terem Palace is one of the most underrated attractions within The Kremlin. However, as part of the official residence of the Russian President, much of it is off-limits to snap-happy tourists.

That said, there’s still plenty to be seen in the accessible areas by joining a group tour: a beautiful white-stone carved staircase; curved, decorated, and painted ceilings; and an enchanting low-vaulted Antechamber with lancet windows.

The Red Square

As we move away from the Kremlin, our next stop is the most photographed, picturesque public area in the country.

Flanked by gorgeous, colorful towers and buildings, the Red Square is the most famous square in all of Russia — and one that’s steeped in history, patriotism, and communist symbolism.

Home to some of Moscow’s greatest landmarks including St Basil’s Cathedral (featuring its iconic onion domes), Lenin Mausoleum, GUM department store (an architectural masterpiece that is the most famous shopping mall in Russia), The State History Museum, and more, it’s not just a sight to see in Moscow but also one that has been seen by hundreds of millions from around the world.

11 – Make your way inside St. Basil’s Cathedral | Red Square

St. Basil’s Cathedral, Moscow

Built back in the early 1500s, this quirky-looking, 65-meter-tall Orthodox church is so unique and detailed that it’s earned its place as one of 16 UNESCO cultural sites in Russia — and, thanks to many Hollywood productions like Bond: Skyfall (2012), has only continued to increase in fame.

Its exterior boasts multi-colored domes crowned with golden onion top spires. Meanwhile, inside, you’ll find nine small, separate chapels, and plenty of decorated walls and windows — all best viewed as part of a walking tour of Red Square.

  • Red Square tours in Moscow

12 – Visit the State Historical Museum | Red Square

State Historical Museum, Moscow

One of seven museums that can be found around the expansive Red Square, the State Historical Museum is one of Moscow’s most revered.

Housed in a neoclassical building (the same as GUM), it features more than 4 million items relating to Russian history — making it so vast and incredible that you’ll need at least two hours inside to see just a fraction.

While you’re in the area, be sure to check out the Marshal Georgy Zhukov Monument, a towering horse-riding statue of arguably the most famous and heroic Soviet military commander of WWII, which can be found in front of the museum.

13 – Shop till you drop at GUM | Red Square

GUM department store, Moscow

The official state department store of Russia, having opened in 1893 and become one of Moscow’s most iconic attractions for shopaholics over the years, is known for its gorgeous architecture that looks more like a palace than anything else.

Entering through its massive golden doors, you’ll be surprised to find an extensive shopping center with more than 100 luxury and world-renowned brands of clothing and accessories for men, women, and youngsters.

Even if you don’t plan on buying anything, stop into the Gastronom №1 for a bite to eat or take a stroll through its corridors to appreciate the building’s history and beauty.

14 – Visit Lenin’s Mausoleum | Red Square

Lenin's Mausoleum, Moscow

Another iconic Red Square attraction is Lenin’s Mausoleum, a small yet foreboding building that houses the embalmed corpse of Communist leader Vladimir Lenin (who led Russia through the Bolshevik Revolution of 1917).

Opened in 1930 after his death and standing at more than 12 meters tall, it presents as both a unique and macabre site — and, considering the life-like nature of the body, certainly isn’t for the faint of heart.

Note: Entrance is free of charge, but expect to be searched by security before being allowed in.

15 – Ride the Moscow Metro, enjoying the beautiful stations along the way

Moscow Metro, Russia

As we leave the Red Square, the next cab off the rank is Moscow’s unbelievable artistic Metro network (rivaled only in beauty by that of Stockholm). Constructed between the 1930s and 1950s, its stations were built by hand with a wide range of artistic themes — from socialist realist to Slavic pagan.

Tips: The best way to experience them is as part of a Moscow Metro tour, which can be booked online. However, if you prefer exploring solo, then make sure to visit the Mayakovskaya Metro Station which is known for its seemingly endless archways.

You may also check out Dostoyevskaya, named after a famous writer with murals depicting his stories. The Ploshchad Revolutsii Metro Station is another option where a handful of Socialist statues provide a wonderful contrast to the red marble arches.

  • metro tours in Moscow

16 – Spend the afternoon exploring the State Tretyakov Gallery

State Tretyakov Gallery, Moscow

Boasting the reputation of being one of the world’s leading art museums, the State Tretyakov Gallery is home to a stunning collection that features well over 100,000 works from Russia and around the globe.

Featuring everything from ancient Russian icons to Soviet-era artifacts and contemporary pieces, the museum also houses a charming green garden perfect for recharging.

Visitors are advised to allocate at least three hours inside to properly appreciate everything on show — or consider booking a private VIP tour to skip the lines and focus on the best sections.

  • Tretyakov Gallery tickets

Click here to find out the best Moscow tours .

17 – Get out of town to the Tsaritsyno Museum & Nature Reserve

Tsaritsyno Museum & Nature Reserve, Moscow

Located a short drive from the hustle and bustle of the Red Square, this incredible attraction is both a palatial museum and cultural center, with an enchanting open-air garden to boot — spread across 405 hectares altogether.

Boasting beautiful 18th-century baroque architecture, it was originally built as a country retreat for Catherine the Great. However, it has since been transformed into an outdoor museum with several museums inside — including exhibits dedicated to Russian history and culture.

18 – Tick off the main haunts with a hop-on hop-off bus ride

bus tours in Moscow

Short on time or just can’t be bothered walking around anymore? Then make sure to check out the double-decker Hop-on-Hop-off Bus, a convenient and cheap way of seeing all the main attractions in one go.

With unlimited-ride tickets lasting between 24 and 72 hours, there’s plenty of flexibility to soak in must-see areas like Red Square, the Kremlin, Arbatskaya Square, Theatre Square, and the Red October neighborhood — and with a free audio tour (in English) throughout the ride, you’re sure to learn a thing or two as well.

Busses usually run every 15 minutes, with the full city loop taking roughly an hour — of course, you can disembark and reboard to your heart’s content.

  • bus tours in Moscow

19 – Learn about military history on Poklonnaya Hill

Poklonnaya Hill, Moscow

For an up-close and personal experience with the past, make sure to check out Poklonnaya Hill — a UNESCO World Heritage Site about 20 minutes out from the city center that’s home to several relics from Russia’s pre-revolutionary era.

It has everything from Great Patriotic War memorials dedicated to fallen soldiers of the Russian military forces, to the Eternal Flame and the Museum of Great Patriotic War. This is an unmissable opportunity for history buffs.

Hot tip: While you’re in the area, be sure to stop into the Victory Museum (the nation’s biggest military history museum) and check out the gold-tipped Church of St. George the Victorious .

20 – Get artsy at the Pushkin State Museum of Fine Arts

Pushkin State Museum of Fine Arts, Moscow

Home to one of the finest and most significant art collections in Russia, the highly-regarded Pushkin State Museum of Fine Arts showcases everything from medieval icons and paintings. With over 500,000 pieces of works by renowned artists like Rembrandt, Renoir, Picasso, Matisse, Karl Bryullov and Rubens, the museum is undeniably one of the best things to do in Moscow for art lovers.

The museum also houses impressive exhibits dedicated to ancient Greece, archaeological collections, decorative arts and a 200,000-item Numismatic library.

21 – Take a charming stroll down Arbat Street

Arbat Street, Moscow

Boasting everything from galleries and craft stores to souvenir shops, cafes, and some of Russia’s finest restaurants and hotels — as well as top-notch street performers (like jugglers and caricaturists) — Arbat Street is one of Moscow’s most famous pedestrian hubs for good reason.

The entire walkway, flanked by colorful buildings, stretches about a kilometer through the historic district, making it the perfect start to any day of inner-city exploring.

22 – Lounge around at the Gorky Central Park of Culture and Leisure

Gorky Central Park of Culture and Leisure, Moscow

One of Moscow’s biggest and most beloved green spaces, Gorky Central Park is a must-visit for anyone looking to soak in some fresh air.

The park boasts 45 hectares of picturesque grassland, forests, Golitsinsky Ponds (home to squirrels and ducks), walking trails, fountains and the Neskuchny Garden. This place is also home to the wooden Olivkovy beach, a hot spot for photographers looking to appreciate the Moskva river.

Plenty of cafes line the well-manicured park, likewise public art projects and picnic spots and an open-air cinema in the summertime!

While a relaxing day in the gardens is never a bad idea, if you’re looking for something a little more interactive, there’s the 18-meter-tall Observation Platform and a handful of museums on site. The Gorky Park Museum , Muzeon Park of Arts , Garage Museum of Contemporary Art and New Tretyakov Gallery are all noteworthy stops within walking distance.

23 – Stare at the ceiling of the Christ the Savior Cathedral

Christ the Savior Cathedral, Moscow

On an easy stroll from the southwest side of the Kremlin, you’ll find a majestic memorial cathedral doused in history: the 5-golden-domed Christ the Savior Cathedral .

With a beautiful color-contrasting exterior that still falls short of the intricately painted inner walls and ceiling, this underrated (due to not being in Red Square with the other main cathedrals) attraction is a must for the bucket list.

24 – Zoom around town in a Soviet van

Soviet van tours in Moscow

If a hop-on-hop-off bus screams of cliche tourism, why not get a little more cultured by skirting around the city’s main haunts in a real, war-era soviet van?

Undeniably one of Russia’s most emblematic vehicles as both a symbol of a Soviet past and a comical cultural nod to its boring exterior (dubbed the “loaf of bread”), the UAZ-452 vans are iconic.

So whether you opt for a pub crawl, landmark sightseeing tour, or day of adventure with wintertime off-roading, be sure to ride shotgun in one of the loaves of bread at some stage!

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25 – See sharks up close at the Moskvarium

Moskvarium, Moscow

The mightiest aquarium in Europe (by size), the Moskvarium is an impressive modern space dedicated to the beauty and diversity of aquatic life.

Located right on the outskirts of Moscow’s city center (about 20 minutes drive from Red Square), this huge complex encompasses over 70 interactive exhibits. These include live shows, and the chance to go swimming with dolphins — that are sure to impress the whole family.

26 – Go underground at the Bunker 42 Cold War Museum

Bunker 42 Cold War Museum, Moscow

In the depths of Moscow’s shadow-strewn streets, hidden 65 meters beneath the tourist crowds are a Cold War-era bunker and former secret communications center.

Bunker 42 was built in 1955 as a nuclear-proof hideaway, but today you can book tours that reveal its secrets and stories — a must for the common history buff.

  • Bunker 42 tickets

27 – Immserve yourself in the soviet culture at the VDNKh theme park and exhibition space

VDNKh, Moscow

Sprawling across the Ostankinsky District, VDNKh is a massive open-air museum and theme park paying homage to Russian industry and Soviet values.

The enormous complex is decked out with several gold-clad statues and palatial pavilions, each uniquely designed to represent different Soviet interests and endeavors, such as geology and the space race.

Hot tip: For a wonderful view of the Moscow skyline, be sure to jump on the Ferris wheel after riding the small roller coasters and merry-go-round.

28 – Take a trip to the Kolomenskoye Palace

Kolomenskoye Palace, Moscow

Overlooking the sparkling Moskva River about 20 kiometers south of central Moscow, the postcard-worthy Kolomenskoye Palace is a former royal estate. It’s now open to the public as an extensive park with carefully-kept gardens, including one of Russia’s oldest white stone churches (the tent-looking UNESCO-listed Ascension Church ).

It has walking trails through peaceful wooded areas and gorgeous views out over the region from its high hilltop location. The park has long been considered one of the hidden gems when it comes to things to do in Moscow.

29 – Enjoy the view from the Ostankino TV Tower

Ostankino TV Tower. Moscow

With the coveted claim to fame of being the tallest free-standing structure in Europe (and 11th tallest in the world) — standing above the Empire State Building, for reference — the 540.1-meter-tall Ostankino Tower is picturesquely located next to Park Dubovaya Roshcha, not too far from VDNH, the Moskvarium, and the widespread Park Ostankind.

So long as you’re not left lighthearted by heights, the 337-meter-high observation deck is the go-to spot for panoramic views.

30 – Blast off at the Museum of Cosmonautics

Museum of Cosmonautics, Moscow

One for the space nerds and future astronauts, the Museum of Cosmonautics is dedicated to the history, present-day relevance, and future possibilities of space exploration. It provides a spectacular insight into the Soviet perspective of the 1960s space race.

Located on a lovely green site in one corner of VDNKh, the museum features an outdoor planetarium, interactive displays for children, as well as inside exhibits that showcase original spacecraft parts.

For the best experience, consider a pre-arranged tour that includes access to both the Museum and VDNKh.

31 – Complete your Moscow culinary experience with a food tour

food tours in Moscow

Foodies, listen up! Moscow has gained a reputation for being one of the finest cities in Europe for foodies, with an excellent range of restaurants and bars.

For those looking for a complete Moscow culinary experience that includes some of the best hidden gems and experiences, food tours are an ideal way to go.

Depending on your tour of choice, expect to sample a few Pelmeni (dumplings), Blini (wafer-thin pancakes), and world-famous Ponchiki doughnuts. Then wash it all down with some locally-distilled vodka or Nalivka (a sweet berry-infused liquor).

  • food tours in Moscow

32 – Smell the flowers at the Main Botanical Garden — the largest botanical garden in Europe

Main Botanical Garden of the Russian Academy of Sciences, Moscow

Constructed in 1945, the Main Botanical Garden of the Russian Academy of Sciences is a 340-hectare space of plant collections and lakeside walkways to explore.

It’s one of those places that gets better as you make your way around it on foot (or even rollerblades). There are many well-kept gardens, beautiful ponds filled with turtles and waterfowl, a charming Japanese Garden and some very rare trees.

33 – Wander around the Novodevichy Monastery

Novodevichy Monastery, Moscow

The Novodevichy Convent and surrounding Kremlin-style walls combine to be one of Moscow’s most picturesque sites — a UNESCO-listed complex that was founded in the 1500s and includes an interweaving of churches, cathedrals, bell towers and a cemetery.

After admiring the buildings, check out the monastery which is surrounded by green spaces perfect for a stroll and a snack.

To learn all about its architecture and history, opt for a guided tour as recommended by most travelers.

34 – Ride the coasters at Family Park SKAZKA

Family Park SKAZKA, Moscow

If you’re traveling with youngsters who seem to never be able to burn off their energy then make a beeline for the Krylatskoye District neighborhood, home to the popular SKAZKA adventure park.

Kids can enjoy everything from bumper cars to the petting zoo, while parents might want to pop into one of the cafes or restaurants.

Even if you don’t have kids in tow, the adrenaline-pumping roller coasters invite thrill-seekers of all ages.

35 – Understand the deeper meanings of “Soviet Jew” at the Jewish Museum & Centre of Tolerance

Jewish Museum & Centre of Tolerance, Moscow

Opened in 2012, the Jewish Museum and Centre of Tolerance is a fascinating institution dedicated to exploring and honoring the diverse complex Russian-Jewish history and culture.

Explore every facet of the role of Russian Jewry throughout the centuries — including food, artifacts, religious beliefs and cultural traditions. Visitors can also see an array of exhibits made from testimonial footage, as well as a large collection of works of Jewish artists.

For history buffs, the museum dives into the intriguing role that Jewish soldiers played during World War II.

36 – Cruise down the Moscow River!

boat tours in Moscow

For those looking for a unique perspective on the city, there are stacks of tours (romantic, sightseeing, luxury-themed or party-vibed) that explore Moscow from its riverfront.

Take in some of the most iconic landmarks around the Kremlin and Gorky Park on a boat. Cruises can also take you underneath bridges, entertain you with live music and offer insights into the landmarks that pass by with live audio narration.

  • boat tours in Moscow

37 – Grab a table at Café Pushkin

Café Pushkin, Moscow

A favorite of many Muscovites, Cafe Pushkin on Tverskoy Boulevard is an intimate spot to enjoy some authentic Russian dishes.

It’s hand-picked by locals for its traditional décor resembling a nobleman’s house and charming atmosphere (thanks largely to the rustic bookshelves). You’ll find that the menu consists mainly of classic European cuisine mixed with a few local favorites. It’s complemented by a wooden bar with a fine collection of vintage wines and regular live music.

38 – Spend the day at the Karibiya Aquapark

Karibiya Aquapark, Moscow

After a hard day exploring the city, why not spend some time out to relax and unwind at one of Moscow’s largest water parks?

Karibiya has a handful of pools (including a heated salt-water spa) and fun but not too wild slides, plus a bowling alley for the kids, a fitness center and bar for the adults. There’s something to keep everyone entertained.

39 – Take a day trip to Sergiev Posad

Sergiev Posad day trips from Moscow

A photographer’s dream with blue-and-gold cupolas contrasted by snow-white walls, the ancient town of Sergiev Posad (just over an hour’s drive from Moscow) is a quaint tourist favorite. It’s famous for being home to one of Russia’s most important and sacred monasteries — the free-to-visit Trinity Lavra St. Sergius monastery complex.

Founded in 1340 AD by Saint Sergius, today it serves as an active monastery where visitors are free to attend daily services. Admire its truly remarkable artworks and historic museum collections.

  • Sergiev Posad day trip

40 – Spot starfish (and monkeys?) at the Crocus City Oceanarium

Crocus City Oceanarium, Moscow

One of the latest attractions in Moscow, Crocus City Mall’s iceberg-shaped  Oceanarium is a vast three-floor aquarium. It has more than 5,000 species swimming gracefully under one roof — not to mention the reptiles, birds, and monkeys that also call this place home.

Since the mall also boasts shopping centers, a pair of concert halls and a skating rink, there’s no shortage of activities on offer to whisk away a rainy day.

41 – Button-mash at the Museum of Soviet Arcade Machines

Museum of Soviet Arcade Machines, Moscow

Where are the gamers at?

For anyone curious about the video games and technology of Russia’s yesteryear, there’s no better place to visit than this retro museum (complete with Soviet-era soda).

Filled with an impressive collection of more than 100 vintage arcade machines dating back as far as the late 1970s (like ”Pull the Turnip”), it’s sure to take you on a trip down memory lane.

42 – Take a walk through the Alexander Garden

Alexander Garden, Moscow

While the majority of Moscow’s other top attractions require a ticket or entry fee, there is at least one gem that doesn’t. It happens to be right on your doorstep if you’re staying anywhere near the Kremlin.

Alexander Garden (also known as Alexandrovsky Sad) is an expansive park that stretches the entire western wall of the Kremlin (nearly 1km in length). It’s filled to the brim with colorful flower beds, winding walkways and calming fountains.

Don’t miss the tomb of the Unknown Soldier while you’re there.

43 – Sign up for a dog sledding adventure!

dog sledding in Moscow

Cliche? Sure, maybe a little. Seriously fun? You better believe it!

Winter is coming, and that means it’s time to get out there and experience Russia the way only locals can — by dog sledding.

Typically lasting seven or eight hours, these outdoor adventures (which include hotel pick up and drop off) are a wonderful way to experience nature and immerse yourself in ancient Russian traditions — and hang out with a handful of adorable huskies, of course!

Seriously though, this is one of those things you’re going to want photos (and videos) for when you get back home because, really, words just wouldn’t do it justice.

44 – Walk beneath the Iberian Gate and Chapel

Iberian Gate and Chapel, Moscow

Facing away from the Red Square and linking Manezhnaya Square, the Iberian Gate and Chapel (sometimes called the Resurrection Gate) is overflowing with history. It acts as the spiritual entrance to the Red Square and the home of the wooden chapel that houses icons of the Iberian Virgin.

Many believe it is customary to kiss the Iberian icon before entering the gate and for boys to take off their hats. For an insight into the local culture, join a walking tour and learn more about the gate’s significance to religion and history.

To add to the importance, the gate is also the location of ‘Kilometer Zero’ — the official central point of Moscow.

45 – Play all day at the Dream Island theme park

Dream Island, Moscow

After opening its gates early in 2020, Dream Island earned itself the coveted title of being the largest indoor theme park in Europe (yep, that means it’s even open in the harsh winter).

It’s a delight for kids and adults alike. Throughout the park you’ll find an array of rides themed around classic cartoons like Teenage Mutant Ninja Turtles, Pinocchio, the Smurfs, Hotel Transylvania and Hello Kitty. It also has charming and well-arranged streets that transport you to bustling cities like London and Barcelona!

Throw in live performances, plenty of eateries, a cinema and a hotel, and you can see why it’s become all the rage recently.

46 – Race against the clock in an escape room

escape rooms in Moscow

An unmissable and quick activity for any budding Sherlock Holmes out there, escape rooms challenge your mind and require wit, teamwork, and logic. Figure out the puzzles and escape from each room before time runs up.

Moscow’s escape room games usually last around 60 minutes and cover a range of themes (like a USSR Nuclear Bunker or even an outdoor, app-led scavenger game) — perfect for the whole family.

47 – Chill out by the Patriarch’s Ponds

Patriarch's Ponds, Moscow

Surrounded by residential buildings in the fancy downtown Presnensky District, the enormous (9,900 square meters, to be exact) the Patriarshiye Prudy is a beautiful oasis. It’s frequented by dog walkers, picnickers, artists and musicians alike.

In summertime, you’ll find people picnicking on the grassy banks or sunbathing by the ponds. In the winter, it transforms into a magical wonderland of snow and ice, morphing into a popular public skating rink.

Directions on Google Maps

48 – Go behind the scenes at Luzhniki Stadium

Luzhniki Stadium, Moscow

Moscow’s Lujniki Stadium is one of Europe’s biggest soccer complexes, capable of hosting some 80,000 fans with an electric-like atmosphere — as we saw during its phase as the main stadium of the 2018 FIFA World Cup.

Besides being the current home ground of Russia’s National Football Team, it also hosts concerts by some of the biggest international acts and was also the focal point of the 1980 Olympic Games.

If your trip doesn’t line up with any sellout matches, you can still join a backstage stadium tour that explores the dressing rooms, press conference room and the field.

49 – Head to Suzdal and Vladimir for a day

Suzdal and Vladimir day trips from Moscow

A fantastic option for anyone who wants to get out of the chaos of Moscow for a minute, these two towns are parts of the Golden Ring of ancient Russian cities. They present as perfect day trips, thanks to their rich history, diverse culture and white-drenched architecture.

In Suzdal , the Kremlin fortress is the main event, with the Cathedral of the Nativity (and its 13th-century Golden Doors) captivating visitors year after year. In Vladimir , the awe-inspiring Assumption Cathedral (Dormition Cathedral) teaks center stage, with its five golden domes making for a wonderful photo backdrop

Don’t feel like hiring a car? Take the hassle out of your getaway and book a pre-arranged tour that visits both ancient towns on the same day.

50 – Escape the crowds at the Botanic Gardens of Moscow State University

Botanic Gardens of Moscow State University, Moscow

Wielding the title of Russia’s oldest botanic garden, the Botanic Gardens of Moscow State University (founded in 1706) is a fantastic place to escape the city and learn about Russia’s rich flora.

The beautifully arranged garden boasts more than 6,000 plant species that span various climates across the world, allowing visitors to see everything from roses and tulips to cacti and bamboo trees!

51 – Climb inside a tank at the Kubinka Tank Museum

Kubinka Tank Museum, Moscow

A must-see for any military history buff, the Kubinka Tank Museum showcases dozens of tanks and armored vehicles from across the globe, with a particularly heavy focus on Soviet Union models (to be expected, right?).

The collection includes everything from Polish TKS tankettes to the only remaining Panzer VIII Maus, a captured WWI British Mark V and the Object 172 — as well as plenty of cannons, weapons and missiles.

Serving traditional Russian military meals and national staples, even the cafe-restaurant is military-themed!

52 – Sit front row at the Moscow International House of Music

Moscow International House of Music

A world-renowned performance complex on the picturesque Kosmodamianskaya Embankment, this state-of-the-art venue is best known for hosting Vladimir Spivakov’s Virtuosi of Moscow Chamber Orchestra. It showcases everything from classical concerts to jazz, folk music and more!

The venue’s three magnificent concert halls welcome an array of local and international performers. Check the website to see who’s taking center stage during your visit!

53 – Drift through fresh powder on a snowmobile!

snowmobiling in Moscow

While it’s not always winter (though if you want to make the most of your snowy trip, come between December and March), as soon as that first snowfall hits, it’s time for snowmobile tours. Make for a fantastic way to explore the out-of-the-way locations and magical forests beyond Moscow’s city limits.

Even if you’ve never ridden a ski-doo or snowmobile before, the friendly expert instructors will be with you every step of the way, with safety and enjoyment always priorities.

54 – Crank your head skywards in Moscow City

Moscow International Business Center, Moscow

A stark contrast to the ancient and colorful onion domes in the Red Square, Moscow City’s skyscape (aka the Moscow International Business Center ) is full of towering, modern glass-heavy (even twisting) skyscrapers. Many of which are vying at the top of the list of Europe’s tallest buildings.

At 374 meters tall and with 95 floors — and a wonderful restaurant on its 60th floor — the Moscow Federation Tower is a popular choice for tourists. Meanwhile, the 85th and 86th floor of the OKO Towers play host to a Russian restaurant and skating rink respectively.

Be sure to walk through the modern Bagration Bridge and, for the shopaholics, check out the stores and IMAX theater inside AFIMALL City.

55 – Check out Zaryadye Park

Zaryadye Park, Moscow

Within arm’s reach of the famed Red Square, the peaceful slice of greenery that is Zaryadye Park is a breath of beautiful and natural air amidst the concrete jungle. It’s the first new city park to be opened in Moscow for more than half a century.

At various points around the 10-hectare park, you’ll find a few restaurant pavilions, a media center, a museum and a botanical collection housing over a million plants. It also houses the two-stage Zaryadye Concert Hall where thousands of passersby take a seat on the steps every day.

While you’re there, don’t miss the Chambers of the Romanov Boyars, an unusual museum above the northern side of the park.

56 – Stroll around the cozy Hermitage Garden

Hermitage Garden, Moscow

Small yet incredibly charming and found conveniently smack-bang in the middle of the city, the Hermitage Garden is a perfect spot to relax and unwind after a day of learning about Russia’s vast history.

Surrounded by the Sfera Theatre and The Kolobov Novaya Opera Theatre of Moscow , this lovely, leafy garden can be both a relaxing oasis or the prelude to an entertaining evening out.

57 – Treat yourself to a ballet show at the Bolshoi Theatre

Bolshoi Theatre, Moscow

With a reputation that precedes it, the impressive and world-famous Bolshoi Theatre is a must for any theater lover. Its rich history is making it one of the most iconic theaters in Europe.

While there are several performances to choose from throughout the year — from ballet to opera, classic dramas and even acrobatic shows — you can also get your own private backstage tour.

58 – Get artsy, then party at ArtPlay

ArtPlay, Moscow

This old tea factory turned cultural hub of Moscow’s creative arts is heaven on earth for rotating exhibitions by local artists.

Depending on what piques your interest, you can join in on everything from live music to dance classes, art studio workshops, flea markets and film screenings here. However, after the sun goes down, its alter-ego comes out to play.

So, if you’re feeling peckish, stop into the Domozhilov restaurant nearby for a shashlik. Then wash it down at the English pub with a beer before partying it up at Rodnya, a pumping techno club.

59 – Head to the PANORAMA360 Observation Deck

PANORAMA360 Observation Deck, Moscow

A surefire hit for the social media feed, the observation deck at the top of Moscow’s Federation Tower skyscraper — PANORAMA360 — is a must-see selfie stop for its killer views and … ice cream factory.

From the 89th floor, you can soak in the wonder of Moscow old and new from above. It has floor-to-ceiling windows providing 360-degree vistas, a rotating restaurant and mini-cinema to boot.

60 – Throw down a picnic blanket in Sokolniki Park

Sokolniki Park, Moscow

One of the largest green spaces in Moscow, Sokolniki Park is a very popular gathering place for locals and visitors alike.

Spread across the northeastern Sokolniki District, it’s the perfect distance from the city’s main haunts where the crowds remain small but the accessibility stays high.

With its many activities — from sports to live music to festivals — not much beats this park when it comes to outdoor fun!

61 – Catch a traditional Russian dance show

Russian dance shows in Moscow

To get a true sense of the rich and diverse culture in Moscow, you can’t go past one of its many folk dance shows.

While there are several to choose from, “Kostroma” and “The Golden Ring” are two crowd favorite choices. Each is thoroughly unique with traditional music and costumes sure to make for a once-in-a-lifetime night of entertainment.

Of course, due to high popularity, be sure to book in advance.

62 – Book a table at the White Rabbit restaurant bar

White Rabbit restaurant bar, Moscow

Perched above the historical center of Moscow on the 16th floor of the Smolensky Passage building, this lavish restaurant is a must-visit for any foodie-obsessed traveler. Why? Because it continually ranks as one of the top 50 restaurants in the world.

The drool-worthy menu made by fifth-generation chef Vladimir Mukhin consists of creative, beautiful plated meals. The coveted eaterie also boasts 360-degree panoramic views of the city and a fine collection of wines and cocktails.

63 – Have dinner inside the Vysoko-Petrovskiy Monastery

Vysoko-Petrovskiy Monastery, Moscow

Whether you’re an architecture or history buff, while visiting Moscow, it would be a shame to miss out on the rare chance to eat in an actual monastery.

This one is particularly special as it dates back some 700 years. Not only will you get to dig into an authentic Russian menu, but learn about the history of the building and (depending on your booking package) get a guided tour too.

64 – Pass by the ‘Children Are the Victims of Adult Vices’ sculpture

Children Are the Victims of Adult Vices sculpture, Moscow

This free public art installation in Bolotnaya square was created by Mihail Chemaikin in 2001. A somewhat controversial landmark, it depicts how children are influenced by vices — alcohol, theft, ignorance, violence, addiction, poverty and war, to name a few.

The sculpture’s uniqueness and thought-provoking nature makes it an essential stop on any day of wandering around.

65 – Get wild on a pub crawl!

pub crawls in Moscow

You’re on vacation, so it’s time to let your hair down, mingle with some fellow thirsty travelers and party it up Moscow-style!

High-energy pub crawls are a great way to get acquainted with new friends while seeing Moscow’s unique nightlife scene first-hand. Let the locals lead you to hidden gems, tourist hot spots and quirky dive bars.

If you don’t feel like walking, why not join a Soviet minivan crawl instead (where you can drink Soviet champagne onboard!)?

66 – Roll up for the Nikulin Circus!

Nikulin Circus, Moscow

If you haven’t had the chance to see a live circus before — and especially if you’re traveling with kids — why not head over to the Nikulin Circus on Tsvetnoy Boulevard?

It blends traditional Russian acrobatics with modern-day technology, animals, and the classic circular circus stage. This beloved local entertainment is also considered one of the most enjoyable things to do in Moscow!

67 – Get romantic on a Moskva River dinner cruise

dinner cruises in Moscow

What better way to take in the city’s skyline than from a luxury yacht as you enjoy entertainment, fine dining, and (strong) specialty drinks?

Whether you’re looking for something large that can accommodate groups of friends or something smaller with a bit more VIP style, there are several dinner cruises available to suit any taste and budget.

68 – Explore the wonderful Izmailovo District

Izmailovo District, Moscow

One of the city’s best-kept secrets, Izmailovo ‘s focal point is its Kremlin, a colorful wooden complex. Built in 2007, it has had unique museums and flea markets pop up nearby in the years since.

Throughout the area, you’ll uncover museums dedicated to vodka, break and Russian folk art. The district’s charming open-air flea market has all kinds of crafts and souvenirs are haggled on the daily.

Don’t miss Izmailovo Park , which is an enormous 300-hectare space that plays host to souvenir vendors, forest walking paths and even an ice rink in winter.

With so much to see in the district, savvy travelers typically opt for a guided tour.

  • Izmailovo tours

69 – Sip on a cocktail at the award-winning City Space Bar and Lounge

City Space Bar and Lounge, Moscow

Self-dubbed as one of the world’s top 10 bars, with accolades like Luxury Travel Guide’s Bar of the Year 2018, this iconic and luxurious watering hole doesn’t need much of an introduction.

Perched sky-high on the 34th floor of Swissotel Krasnye Holmy, the circular lounge bar slings signature cocktails and dishes up truly stunning views of the city.

Hot tip: While there’s never a poor time to visit, aim to arrive an hour or so before sunset, that’s when the city will truly sparkle below.

70 – Pamper yourself at the Sanduny Baths

Sanduny Baths, Moscow

If you’re looking for something to ease that throbbing headache after a night of pub crawling, why not try the famous Sanduny Baths , a quintessentially Russian experience?

Famed as one of the world’s most beautiful public bathhouses, Sanduny’s steam rooms and pools are said to be some of the best in Moscow. But for something totally unique, you can’t go past the birch twigs massage (read: beating).

71 – Spruce up your social media feed at some Insta-worthy restaurants

insta-worthy restaurants in Moscow

While a good meal is always part of the restaurant experience, getting a good pic for Instagram is half the fun!

Luckily, there are tons of excellent eateries that combine great food with gorgeous aesthetics.

Big Wine Freaks has a fantastic drink selection (naturally), and its dark, classy rooms full of elegant light fixtures and plush furniture bring to mind a spy’s hideout.

Meanwhile, Sempre adopts more of a naturalistic approach, surrounding diners with ferns and greenery.

And at Black Market Moscow , you can choose between indoor and outdoor spaces, each featuring their own unique designs and dining experiences.

Take a bite and snap some pics!

72 – Unleash your inner party animal at the Night clubs

nightlife in Moscow

When the sun goes down, you’ll get to see a whole new side of Moscow: its amazing nightlife!

Head to Propaganda for a bite or a beverage, then dance to some quality club tunes.

Or get a little wild at Chesterfield , where you can pay a flat fee and drink as much as you want – the perfect recipe for fun!

And at Rock’N’ Roll , there’s a new form of excitement every day, from DJ sets to live bands, all playing a lively mix of rock music from across the decades.

With all this excitement, you won’t want to book anything early the next day!

How to get to Moscow?

Unless you’re feeling up to the challenge of a long train journey, you’ll most likely be flying into Moscow.

Luckily, it has three international airports to choose from: Sheremetyevo, Vnukovo, and Domodedovo.

Once you’ve arrived, you’ll be able to easily reach the city via the Aeroexpress train.

Where to stay in Moscow?

Golden Ring Hotel  will make you feel like you’re on top of the world, whether you’re getting pampered at the beauty salon or enjoying a meal in the rooftop restaurants.

Or check in to Radisson Slavyanskaya Hotel & Business Center , which boasts everything from riverside views and a gym to nearby shopping areas and relaxing Turkish baths.

At AZIMUT Hotel Olympic Moscow , the massages, international cuisine, sauna, and swimming pool will keep you happily occupied in between excursions.

And at sister property AZIMUT Hotel Smolenskaya Moscow , you can savor a nice meal or admire the scenery from the lounge, or stroll over to Gorky Park or roam along Stary Arbat Street.

Meanwhile, Oblaka Hotel blends simple charm and a convenient location, with charming red brick exteriors and easy access to historic sites and a metro station.

  • best hotels in Moscow

Visiting Moscow on a budget?

There’s nothing like seeing a city on foot… especially on a free walking tour !

These excursions aren’t just a way to save money while still learning a lot; they also offer a wonderful opportunity to gain local perspectives, courtesy of your guides.

But despite the name, they do accept tips for a job well done, so bring a bit of money with you!

Where to go next?

If you’re short on time but still want to see the best of Moscow, try some multi-day tours ; they’ll provide all of the coolest sights and experiences in an efficient format.

After that, it’s time to start exploring further afield!

Though it’s a bit of a trek, St. Petersburg is well worth the journey!

With its famously decadent buildings to its lively arts scene, this is the perfect place to soak up some culture; but there are also some more offbeat options, like folk shows, vodka tastings, and even an amusement park!

And from the jaw-dropping designs of the metro stations (yes, you read that correctly) to the glimmer of Faberge eggs, it showcases beauty at every turn.

Ready to go beyond Russia?

Dive into the best places to visit in Europe , a smorgasbord of art and history, nature and architecture, showcasing some of the most beloved cities and countries in the world.

Final thoughts

While Russia’s capital may seem imposing, its dynamic culture, live-wire entertainment scene, and remarkable history make it an unbeatable destination, with unique adventures that will linger in your memory long after you’ve returned home.

You may feel a little overwhelmed by all of the incredible things to do in Moscow… but that’s all the more reason to come back!

If you have any other must-see suggestions, noteworthy day trips or quintessential tours worth booking, feel free to write in the comments!

As always, happy travels!

Discover Moscow: the best Moscow has to offer

A city for everyone, a unique experience for each person

decoration

Moscow is a megacity with a distinct character, rich history, and a multitude of possibilities. Any time, any day, the city is always full of surprises.

Discover Moscow: the best Moscow has to offer. A city for everyone, a unique experience for each person. The website offers information on hundreds of places for you to visit: museums, theaters, parks, restaurants, cafés, shopping malls, and various tourist attractions, as well as articles on current events, recommendations, news reports, and tips on how to plan your trip and itinerary and not miss out on anything interesting. It provides plenty of information about the city so you can find what interests you most.

The project was created by the Moscow City Tourism Committee. The website is available in Russian, English, and Chinese.

Discover Moscow has a section titled #MoscowWithYou, which was created in collaboration with the city's cultural venues. It features dozens of online exhibitions, virtual tours, and interviews with the city's heroes.

Business Wire

LONDON--( BUSINESS WIRE )--The sports tourism market is expected to grow by USD 1,381.02 billion during 2020-2024. The report also provides the market impact and new opportunities created due to the COVID-19 pandemic. We expect the impact to be significant in the first quarter but gradually lessen in subsequent quarters – with a limited impact on the full-year economic growth.

Request challenges and opportunities influenced by COVID-19 pandemic - Request a Free Sample Report on COVID-19 Impacts

The increasing number of sporting events across the world are attracting more spectators in the sport tourism industry. Also, many national and international tournaments and events are being planned and new sporting venues are being established to expand the reach and popularity of sports. For instance, the 15 th PTT Thailand Grand Prix 2018 attracted over 222,000 visitors and generated revenue more than USD 96 million. Similarly, in February 2018, the Formula One World Championship announced its plans to relaunch F1 races in Argentina. An increase in the number of such sporting events is attracting more visitors to sporting destinations, which is driving the growth of the global sports tourism market.

To learn more about the global trends impacting the future of market research, download a free sample: https://www.technavio.com/talk-to-us?report=IRTNTR44823

As per Technavio, the rising focus on seating capacity expansion will have a positive impact on the market and contribute to its growth significantly over the forecast period. This research report also analyzes other significant trends and market drivers that will influence market growth over 2020-2024.

Sports Tourism Market: Rising Focus on Seating Capacity Expansion

The rise in the number of sporting events is attracting more visitors to sporting destinations. With the growing number of sport tourists, there has been a demand to increase the seating capacity to accommodate more spectators at sporting venues. Hence, many sports clubs and sports venue operators are focusing on expanding seating capacities. For instance, in October 2018, FC Cincinnati announced its plans to invest USD 200 million to construct a new stadium that can accommodate over 21,000 spectators. The stadium is expected to be completed by 2021. Many such expansion projects across the world are expected to have a positive impact on the growth of the global sports tourism market during the forecast period.

“Growing government support for sports tourism and expanding fan base of various sports will further boost market growth during the forecast period”, says a senior analyst at Technavio.

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Sports Tourism Market: Segmentation Analysis

This market research report segments the sports tourism market by Product (Soccer tourism, Cricket tourism, Tennis tourism, and Others), Type (Domestic sports tourism and International sports tourism), Geography (Europe, APAC, North America, South America, and MEA), and Category (Passive sports tourism and Active sports tourism).

The European region led the sports tourism market in 2019, followed by APAC, North America, South America, and MEA respectively. During the forecast period, Europe is expected to register the highest incremental growth due to the rising popularity of various sporting events such as the PREMIER LEAGUE, Liga de Fútbol Profesional, Wimbledon, ROLAND-GARROS, F1, MotoGP, and cricket tournaments in the region.

Technavio’s sample reports are free of charge and contain multiple sections of the report, such as the market size and forecast, drivers, challenges, trends, and more. Request a free sample report

Some of the key topics covered in the report include:

Market Drivers

Market Challenges

Market Trends

Vendor Landscape

  • Vendors covered
  • Vendor classification
  • Market positioning of vendors
  • Competitive scenario

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

sports tourism vendors

Technavio Research Jesse Maida Media & Marketing Executive US: +1 844 364 1100 UK: +44 203 893 3200 Email: [email protected] Website: www.technavio.com/

sports tourism vendors

Release Summary

The Global Sports Tourism Market will grow by $ 1,381.02 billion during 2020-2024

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Hola fest seeks vendors, parade participants.

YOUNGSTOWN — HOLA Fest! Youngstown returns to Wean Park on Sept. 21.

HOLA (Hispanic Or Latin American) debuted last year at the park between the Covelli Centre and Youngstown Foundation Amphitheatre, becoming the city’s first Hispanic cultural parade / festival in more than a decade.

Organizers are seeking vendors and parade participants for the 2024 edition. Applications are available online at www.holafest.org.

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County needs tourism plan beyond just the summer

For almost 20 years now, a number of leaders in the community looked upon tourism as a key to a brighter economic future for Chautauqua County. During most of those 20 years the County’s population and the number of jobs in the County have declined significantly.

Some other leaders view the effort to grow the tourism industry as merely the icing on an economic cake, composed of industrial jobs, jobs in health care, education and high tech sector.

Whatever the role of tourism is or can be in Chautauqua County, traditionally the tourist season has pretty much been Memorial Day to Labor Day (plus ski season at Peek’n Peak Resort). It is difficult to build an economy around 11 weeks out of 52.

The Chautauqua Institution season, for example, is 9 weeks long. A number of restaurants in Bemus Point only open for the summer season.

The challenge then is to figure out how to have a more year-round tourist industry.

Chautauqua Institution is exploring the opportunity to make the historic Athenaeum Hotel a year-round facility. That would be an important start. If the Athenaeum could use the fame of Chautauqua Institution to attract business meetings and conferences year round, that would add jobs to our County.

The National Comedy Center is never going to reach its projected attendance of over 100,000 visitors a year, about an average of 2,000 per week, on summer visitors and summer bus tours alone. It must be hard to attract a busload of 40 or 50 seniors to the National Comedy Center in March, when Jamestown is not even prepared to offer the bus tour lunch or dinner.

It will take a public/private partnership to begin to expand tourism into a more year-round economic engine.

The community can hope for the success of a Warren area businessman in relaunching a craft beer brew pub in the former Grant’s building one block from the National Comedy Center. The developer is being helped by a Chautauqua County Industrial Development Agency low-interest loan of $950,000 and a Jamestown Local Development low-interest loan of $350,000, toward over a $2,000,000 project, as an example of a public/private partnership.

If this development is successful, visitors to the National Comedy Center and bus tours will have a convenient place for lunch and dinner. In addition this development one block from the Northwest Ice Area will make the Arena an even more attractive venue for regional hockey tournaments and ice skating competitions.

Hockey tournaments and ice skating competitions fill more hotel rooms than most other events. Those coming to Chautauqua County for hockey tournaments and ice skating competitions pay a 5% Occupancy Tax and an 8% sales tax on their hotel rooms and also sales tax on their meals, beverages and souvenir purchases.

In addition, if this development is successful, the developer projects 30 new jobs will be created.

Chautauqua County’s Occupancy Tax (bed tax) adopted by the County Legislature in 2003 currently provides about $1,200,000 per year to support tourism-related investment. The challenge for County leaders is to use that money wisely with an express goal of job creation. The main goal of County government supporting tourism should be to attract outside money into the County and thereby create new jobs.

Early County efforts to support making Chautauqua County a golf destination for Floridians and others (after Golf Digest had a cover story calling Jamestown the Best Little Golf Town in America) unfortunately did not get off the ground. In fact the County has seen golf courses close (Woodcrest, Sunset Valley and Point Chautauqua) and Peak ‘n Peek abandon one of its two 18 hole courses.

A small portion of the Occupancy tax could provide low interest loans for our remaining golf courses to allow those courses to improve the quality of their properties, to better enable them to attract golfers from outside Chautauqua County. Better, more financially successful, golf courses will lead to additional jobs in the golf industry.

Golf season here can be marketed as from April 15 to October 15, an improvement over Memorial Day to Labor Day.

Tourism can mean more to the economy and more employment than it has achieved so far. Tourism, however, is never going to be the foundation of rebuilding a strong Chautauqua County economy.

Fred Larson is former Chautauqua County attorney and is a current Chautauqua County legislator.

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‘plaque’ vendor not affiliated with sentinel.

From staff reports

LEWISTOWN — Individuals who receive correspondence from a third-party vendor wanting to sell them a plaque that contains an article from the Lewistown Sentinel are encouraged to disregard the solicitation.

The Sentinel has received a report that an individual named Kristen Kosits has reached out to at least one business by phone and email in an attempt to sell them a custom plaque.

The Sentinel is in no way affiliated with this individual, nor has it given permission to publish articles for profit.

In an email sent to a local business, Kosits offers to “send you the finished plaque on a 30 day risk free trial. If you love the plaque, once it arrives, an invoice will follow shortly after for payment.”

Anyone receiving correspondence from this individual, or anyone they suspect could be attempting to commit fraud, is asked to contact local police.

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IMAGES

  1. Sports Tourism Market by Product, Type, and Category: Global

    sports tourism vendors

  2. Sports Tourism

    sports tourism vendors

  3. Global Sports Tourism market forecast to 2023 explored in latest

    sports tourism vendors

  4. Sports tourism market size estimated to grow by USD 559.75 billion from

    sports tourism vendors

  5. Sports Tourism Market to Grow at a CAGR of 35.0% during 2018-24

    sports tourism vendors

  6. Examples of Sports Tourism

    sports tourism vendors

COMMENTS

  1. Sports Events and Tourism Association

    As the non-profit 501(c)3 trade association for the sport tourism industry in the United States, the Sports Events and Tourism Association (Sports ETA) is the most trusted resource for sports commissions, destination marketing organizations (DMOs), vendors, and sports event owners. Sports ETA is committed to the success of nearly 800 member organizations and 2,500 serious-minded, sport tourism ...

  2. $1,381 Billion Growth in Global Sports Tourism Market During 2020-2024

    Sports tourism Market: Major Vendors. BAC Sports Ltd. BAC Sports Ltd. operates its business through the Sports segment. The company is a pure play sports travel and hospitality company and ...

  3. Sports Tourism Market Size to Increase Over $1.38 Trillion During 2020

    The Sports Tourism Market will grow by $ 1,381.02 billion during 2020-2024. ... Market positioning of vendors BAC Sports Ltd. DTB Sports Hospitality and Event Management Ltd.

  4. Sports Events & Tourism Association

    Our passion is to help sport tourism professionals achieve previously unimaginable levels of performance. ... multi-sport organizations (MSOs), and vendors to the sports events and tourism ...

  5. Worldwide Sports Tourism Industry to 2024

    The report on sports tourism market provide a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

  6. State of the Industry Report for the $91.8 Billion Sport Tourism

    FORT WORTH, TEXAS (May 3, 2022) - Sports ETA, the only trade association for the sports events and tourism industry, released its annual State of the Industry Report for 2021 resulting in the sports tourism sector's direct spending impact of $39.7 billion which generated a total economic impact of $91.8 billion, supporting 635,000 full-time ...

  7. 8 Big Sports Tourism Trends for 2023

    8 Big Sports Tourism Trends for 2023. The sports tourism industry continues to trend up. We look at the forces behind the trends. Tim Morgan, chief sports officer at the Chattanooga Sports Commission, says the fiber optic-powered destination didn't experience a dip from 2020 to 2022 in hosting sporting events. On the other hand, Greg Fante ...

  8. Global Sports Tourism Market 2023-2027

    The sports tourism market is poised to grow by $559.75 bn from 2023-2027, accelerating at a CAGR of 12.88% during the forecast period. The report on the sports tourism market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

  9. Sports Tourism Market Size & Share Analysis Report

    The global sports tourism market raked in a commendable USD 7.68 billion in 2017, and the stakes and rewards appear that much higher in 2018. As a result, expect the sports tourism market to command more attention from fans and sponsors alike. For more information on this market, see the infographic below or check out our report.

  10. Sports Tourism Market to grow by USD 559.75 billion from 2022 to 2027

    The sports tourism market size is set to grow by USD 559.75 billion between 2022 and 2027 and register a CAGR of 12.88%, according to Technavio's latest market research report estimates. To help ...

  11. Sports Tourism, Adventure, Travel, Tourism Market

    Schematic that shows the ground conditions faced by vendors in the global sports tourism market. Maybe, segregation of sports tourism from the mothership, global tourism market, in the form of specialized packages and offers could prove to be the difference maker. Innovation and creativity does have a role to play here - just as it does in ...

  12. Sports Events and Tourism Association > Membership

    Our members include organizations that attract sporting events to their community, (i.e. sports commissions, destination marketing organizations (DMOs), parks and recreation, etc.) event owners, and vendors to the sport tourism industry. Sports ETA is the primary network for communication and information sharing on all topics relating to the sport tourism industry.

  13. Sports Tourism

    Why it Matters: Sports tourism is a fundamental axis, generating around 10% of the world's expenditure on tourism.It has an estimated growth rate of 17.5% between 2023-2030, moving masses intra and intercontinentally. Sports tourism can promote social, economic and environmental action, it accelerates development and can leave a long-lasting positive legacy.

  14. Sports Tourism Benefits Multiply With Diverse Local Sports Commissions

    The sports tourism industry in 2021 generated a total economic impact of $91.8 billion, supported 635,000 jobs and produced $12.9 billion in taxes in the United States. Sports commissions play a fundamental role in driving sports tourism for cities, counties and states, but they operate primarily in the background, and are not well known to ...

  15. Emerging Trends, Drivers and Challenges in the Sports Tourism Market

    The global sports tourism market size is poised to grow by USD 6,120 billion during 2019-2023, according to a new report by Technavio ... Vendor Landscape. Vendors covered Vendor classification ...

  16. Sports Tourism: What Does It Mean for You and Your Community?

    Sports tourism is a common term now, but it was largely unheard of until around 12 years ago. Sports tourism is a massive industry, and one of the fastest growing sectors in tourism according to the United World Tourism Agency.According to the Sports Events and Tourism Association (SETA), sports tourism generated over $90 billion dollars in economic impact across the U.S. in 2021.

  17. Sports Tourism Market to grow by USD 559.75 billion from 2022 to 2027

    NEW YORK, July 11, 2023 /PRNewswire/ -- The sports tourism market size is set to grow by USD 559.75 billion between 2022 and 2027 and register a CAGR of 12.88%, according to Technavio's latest ...

  18. Luzhniki, Cosmos, Intourist: Seven Olympic locations in Moscow

    Luzhniki Sports Complex. Most Moscow Olympic events took place at the Central Lenin Stadium (currently Luzhniki Olympic Complex). It underwent major renovation before the Olympics and a new Druzhba (Friendship) Multipurpose Arena was opened on the grounds for volleyball matches and spectators. The Olympic Games opening ceremony was held in the ...

  19. UFC, O'Malley at Kaseya on Saturday as sports tourism grows.

    UFC, O'Malley come to Kaseya Center in downtown as South Florida retains pull as global sports magnet after Messi, World Cup, Heat success UFC, O'Malley at Kaseya on Saturday as sports tourism ...

  20. 21 Things to Know Before You Go to Moscow

    1: Off-kilter genius at Delicatessen: Brain pâté with kefir butter and young radishes served mezze-style, and the caviar and tartare pizza. Head for Food City. You might think that calling Food City (Фуд Сити), an agriculture depot on the outskirts of Moscow, a "city" would be some kind of hyperbole. It is not.

  21. Sports Events and Tourism Association > Events

    The Sports Event Symposium is the annual meeting of the Sports Events & Tourism Association (Sports ETA), the only non-profit 501 (c)3 association for the sports events and tourism industry in the United States since 1992. Hundreds of sports events and tourism professionals and industry partners gather to exchange time, resources, strategies ...

  22. 72 Fun & Unusual Things to Do in Moscow

    Don't miss Izmailovo Park, which is an enormous 300-hectare space that plays host to souvenir vendors, forest walking paths and even an ice rink in winter. With so much to see in the district, savvy travelers typically opt for a guided tour. Izmailovo tours; 69 - Sip on a cocktail at the award-winning City Space Bar and Lounge

  23. About

    Discover Moscow: the best Moscow has to offer. A city for everyone, a unique experience for each person. The website offers information on hundreds of places for you to visit: museums, theaters, parks, restaurants, cafés, shopping malls, and various tourist attractions, as well as articles on current events, recommendations, news reports, and ...

  24. Sports Tourism Market

    The Global Sports Tourism Market will grow by $ 1,381.02 billion during 2020-2024. ... Vendor Landscape. Vendors covered Vendor classification Market positioning of vendors

  25. HOLA Fest seeks vendors, parade participants

    Organizers are seeking vendors and parade participants for the 2024 […] HOLA Fest seeks vendors, parade participants | News, Sports, Jobs - The Vindicator Youngstown returns to Wean Park on Sept ...

  26. NBA's Boston Celtics, Denver Nuggets to play preseason games in ...

    The Boston Celtics and Denver Nuggets will play two preseason games in Abu Dhabi in October, the NBA and Middle Eastern city's department of culture and tourism announced Wednesday. Top News U.S. News

  27. County needs tourism plan beyond just the summer

    For almost 20 years now, a number of leaders in the community looked upon tourism as a key to a brighter economic future for Chautauqua County. During most of those 20 years the County's ...

  28. 'Plaque' vendor not affiliated with Sentinel

    From staff reports LEWISTOWN — Individuals who receive correspondence from a third-party vendor wanting to sell them a plaque that contains an article from the Lewistown Sentinel are encouraged to disregard the solicitation. The Sentinel has received a report that an individual named Kristen Kosits has reached out to at least one business by phone […]